Inspector Budget: UA Trends, Top Advertisers & Gaming Market December 2024

And then we have BuzzOut.

You're going to discuss it very soon again.

And we're going to discuss it very soon again, yes.

And we have this BuzzOut game, which grew 900% in the last month.

Dino Global Studio.

Okay, let me check.

Okay, let's see.

Yeah, let's see what we have here.

I'm pretty sure we...

Oh, this is going to be great.

By the way, for those wondering what's Brawl Stars doing currently,

being that heavy spent, it's like doing like 200k a day. And it was doing 300k a day.
200k a day worth revenues or... Downloads.
Downloads. Oh, okay.
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Hello, happy new year. Happy new year.
My name is Matija Lančarič. And I'm Jakub Remiara, as usual, with with the christmas tree exactly and we are your hosts so the half gamer today is the christmas tree because the other half of the half gamer is in seoul already because guess what we are well actually this is gonna be live on monday the 6th which is the day when we arrived to Seoul as well with Jakob.

And we are going to have an interesting event happening in Seoul with Airbridge, Molokko and Sensor Tower.

So we are hosting an interesting knowledge sharing and after party there because we love South Korea and South Korea loves us as well.

So good.

We're going to definitely share some more information about that as well.

Today, we're going to talk about something a little bit different than usual.

Because we like to try new stuff.

And I want to talk about one interesting stuff.

An interesting topic as well. which I called Inspector Budget.
And I need to give credit to Michal from Big Sun Federation. He actually gave me this idea as well regarding the name of the topic.
But anyway, so Inspector Budget, what does that even mean? I'm usually looking into Sensor Tower very closely and checking the top advertisers based on like every channel to see who actually runs the UA and where, who are the top advertisers, what kind of creatives they're running. We are doing creative trends trends already but this is going to be slightly different it's more going to be about the the top spenders because that's also interesting uh i will do a whole year 2024 but today i'm going to do december 2024 only and then i'm going to just write about the whole year because it would be just very long, long, long episode.
So just Q5 today? Yeah, I would just go December and then we can talk about how that influences the Q5 and what we can kind of take from that. But before we do that, so we have actually two sponsors for this episode.
Hey, it is great. So we are now, well, I would say PVX Partners became our sponsors actually in the beginning of January.
If you don't know, PVX partners, they want to be known as the folks that can help you access the most effective form of growth capital once you have the metrics to back it. So it's not only about the UA financing, but also about the whole game and actually your metrics.
So basically the PVX partners now, they have no dilutive UA funding, so you can keep your shares of the company, which is nice. And also, they have the team of all the gaming folks that can help you.
And I'm also the investor. So, you know, it's also an interesting point.
You can, again, keep the shares. PVX takes the risk alongside you as well.
So, you know, that would just be... So, no dilutive basically means direct cash.
Exactly. Exactly.
So, you are not giving up anything out of your company. And you can get funding for the UA.
So, no selling your soul. No, no, no selling your soul.
Exactly. No selling your soul.
Also, there is the interesting part that they are actually taking the risk alongside you so you know repay as you get paid so that's the thing anyway so it's going to be in the show notes and thank you very much PV Partners, for jumping on this with us.

So thanks.

And we can get back to the episode.

So what we are going to talk about again.

Let me share the screen, actually.

Do you want to see?

I will start with Upload, actually,

because Upload is really interesting.

It starts with Upload in here.

Yeah, everything starts with Upload.

And I'm just going to do it like this. So it's going to be U.S.
only for now. If we do other countries, it's going to be a mess.
But U.S. is the most important part.
And this is the leaderboard that I'm always looking at. And no surprise, there is Royal Match as a top advertiser.
Which we covered in the last three episodes non-stop. Yeah, yeah.
Non-stop, non-stop, exactly. But the thing is, with all of these different data points, we have different UA channels.
And there are quite interesting surprises in different channels like Mintegral, Facebook, obviously Facebook, but also

Facebook has three placements.

Instagram, Facebook, and

audience networks.

It's different.

We have all these

different

games that I've never heard of, like

Vita Majong. I mean, honestly,

I don't know anything

about it. They are top five.
Sp five. Anyway, we have the usual suspects.
Royal Match, F1, Etoon Blast, Fishtome, and Candy Crush. But the thing is, we also have the growth.
And guess who is here? Royal Kingdom. Almost 600 growth month over month.
I mean, they just launched the game, right? That means like you press the gas button

on your new Ferrari.

Exactly. Just, hello, okay, here's

the keys. Okay, now you can

pump. But we have also Gossip Harbor

and all the usual suspects.

I think we talked about the

Zenworld as well with

all games. Felix

was talking about it.

I think so, probably.

And then

we have some

Thank you. Ever Games.
Felix was talking about it. I think so, probably.
And then

we have some

real money gaming.

By the way.

In the meantime, they're doing like 200k

downloads a day.

Let's see. Look, look, look.

You can actually check the creatives

and then...

Ooh, interesting.

They are kind of growing.

Oof.

I mean, the classic.

They've scaled very heavily in September.

So something like nearly 300k a day.

But yeah, I guess.

Let's see.

Which is nice.

I mean, you know, December is always the toughest month for everything. Oh, look.
Look, look, look. It's...
We can check. Oh, I'm checking only US now.
It's the last 12 months. We did my drone.
Oh, it's... Whoa.
Wow, that's weekly. Yeah.
It was released, by the way, just this year. Like, yeah.
Ooh. December last year, basically.

Hello.

Yeah, yeah, yeah.

So the numbers don't lie.

Yeah, numbers don't lie.

It's 50 million downloads.

Already.

Already 50 million downloads, 300.

Okay, so there's definitely something in terms of that revenue.

Sending very warm.

Country filter-wise, by the way, it's 18% from US. So it's not bad.
It looks like that, yeah. It's, you know, like sending warm regards to Sol, to Felix.
We would really do the team now. Yeah, I was like, we would definitely appreciate your knowledge here, because this is definitely

an out-of-the-dream game.

There we go.

Just look at the store screenshot.

Design for seniors.

Train your brain. Large tiles.

Eye-friendly.

There we go.

Well, I was designed...

Oh, nice.

Literally,

the tagline is Design for seniors. We just discussed this.
This was the latest trend we discussed. The latest trend, yeah.
Okay, nice. So, we just...
Somewhere you're missing Alzheimer. Yeah, I just wanted to say somewhere they were saying it will cure Alzheimer's or something.
Yeah, we're definitely missing Alzheimer's. Okay, anyway.
There we go, description. Studies have shown that mentally stimulating activities like my own solitaire help preserve mental acuity.
There we go. It basically means it cures Alzheimer's.
Yeah, exactly. Wow, okay.
Nice. But in that case, I need to check the little bit more creative because so look so I think this there we go but that's playable it's a doctor in a white cloak man how stereotypical can you be as a neurologist prevents Alzheimer's It's playable? It's a doctor in a white cloak, man.
How most stereotypical can you be? As a neurologist, oh. Prevents Alzheimer's.
It's literally written there. I mean, I think we are done here.
Thank you very much for listening. Why recommend No Wi-Fi.
There we go. Organic download sketch phrase list.

Okay, but

this is interesting because

this can be used for

a lot of different

Oh, this is

Russian?

Okay.

But we have also

English version

or user.

I'm a neurologist. Of.
I'm a neurologist.

Of course, I'm a neurologist.

You have to put memory rolls in sleep loss.

Okay.

So, look.

So, basically, we are also uncovering some trends that we should definitely talk about.

No, but at least, you know, these games that are really top spenders, they are top spenders.

Because of some reason.

And this is the UA reason.

Yeah, because they have some UA trick.

This is it.

This is it. Wow.
Okay.

At least I have one more game.

Neuroscientists beg seniors to play this game.

This neurologist

angle is really, really

interesting.

It's literally like the usual AdSense, like everybody hates him for this one trick.

Yeah.

Okay.

We should keep this for the next episode.

For a little more if you...

Yeah, for the next episode.

Okay.

But then in that case, okay, let's leave that for a while. But look, so this is great for uncovering all of these hidden gems because I wouldn't even...
Whoa, whoa, whoa. U.S.
checklist is not really interesting here. Anyway, so let's go to actually Google, which every time I look at Google, there's Brawl Stars on the top of the list.
Every time. I mean, they're mainly around Facebook and Google.
And Google is the top channel for a long, long time. But look, we have Monopoly here, Travel Town here, but also Pokemon TCG, which we discussed a few months ago.

And then we have Buzz Out.

You're going to discuss it very soon again.

And we're going to discuss it very soon again, yes.

And we have this Buzz Out game, which grew 900% in the last month.

Dino Global Studio.

Okay, let me check that out.

Okay, let's see.

Yeah, let's see what we have here.

I'm pretty sure we...

Oh, this is going to be great. By the way way, for those wondering what's Brawl Stars doing currently being that heavy spend, it's like doing like 200k a day.
And it was doing 300k a day. 200k a day what? Revenues or...
Downloads. Revenue-wise, of course, it's much more.
It's doing like 1.3 million a day. Remember, this is December, the most expensive month of the whole year.
Yeah, but the baseline from Brawl Stars is like 1 million a day, constantly. You mean revenues? Yeah, revenue-wise.
Okay, okay, okay. But if we look at the bus out, oh, there you go.
Interesting spike on December 22nd. I would say this might have been featuring.
You don't have Android. I know.
Yes, that's definitely featuring. Why do I not have the Android? Okay.
Bus out. What's happening? You know who's under Android android version if you search it and send the tower tell me friends from iCame ah okay that's why I can there we go oh I see okay interesting hello guysending also warm regards to you.
And it was recently launched as well. Go to download shard because this is an ad-driven game.
Yeah, look. Let's go stack and then...
Oh, still one. Look.
Wait, wait wait wait

oh it's unified

there we go

it was

it was doing 600k a day

yeah

but still yeah look

they still

says they scaled

like 900% on Google

which most probably they were not there that much before. Do you counter filter on this? It's going to be a lot from the US.
It's 30 million downloads. Yeah, look.
50% revenue, US. Only 8% downloads though.
Only 8% downloads. Not that much US.

Yeah, well, it's still 2 million out of it.

Yeah, but it's like second biggest.

Yeah, exactly.

It makes sense.

Okay. Pretty good.

So we have

already two games which are

interesting enough. And now, let's

look at Iron Source.

You know, where we discussed the UAa channels we rarely mentioned iron source even though um we are kind of um partnering with supersonic but still this iron source is slightly different since supersonic is the gaming company uh or the part of the Unity and Iron Source as a gaming company.

So look, what do we have here

which is, I wouldn't

really expect to see Hearthstone

in the Top Spenders

but they do have a lot of

Solitaire Cash,

WSOP Poker,

Bingo Cash again,

Bubble Cash, so Jackpot Party. So would you actually expect more hyper-casual kind of games or something else? It's Pokemon Go, Evony.
I was expecting something like... Very IP.
Yeah, the actually real money gaming rather than just anything else we have Royal Match here obviously and Match Factory can't find the SolitaireCache iOS app it's just on Android? No.

It should be mainly iOS, actually.

Because I have iOS.

I don't see it in iOS in sensitive software at all.

So the thing is,

real money gaming is predominantly iOS.

Always.

Really?

Yeah, yeah, yeah.

Always, always.

Look, you can do Apple review

and just go

and try to check

Thank you. yeah yeah always always look you can do Apple review and just go and try to check

you see revenues zero

okay now I see it

yeah yeah

I would be surprised

I would be curious to see what kind of ads

they are running actually

no I don't see it sorry I don't see it on Android

I see only on iOS

that's what I mean to say

Thank you. be surprised like i would be curious to see what kind of ads they're running actually no i don't see it sorry i don't see it on android i see only on ios exactly yeah that's what i mean to say okay yeah well that's the storm yeah that's how it works but interesting why is it because in december i see it's doing like oh man you see it favorite solitaire animations

that's what I was like. Who remembers this? It's old enough.
You are old enough to remember that animation. What do you want to say? Yeah, that currently, if I understand correctly, they are doing very immediate downloads.
Or am I looking at something wrong here? Why are they first in the whole category? It's their first spenders on the iron source. So this means they're spending mainly on iron sourceource and kind of...
But they're having like 10k downloads a day, which means IronSource isn't that big then? Yes. Do I get this right? Yes.
That's my also assumption because honestly, look, if you go here, no, if you go just back to top advertisers literally like last 30 days they're doing like constantly like 8k downloads a day with like 200k downloads that's it I mean we are looking at games so it's US only it's US only and games and solitaire is 8% share of voice which means yeah it's US only and games. And Solitaire is 8% share of voice, which means, yeah, it's like 8% of kind of.
The downloads are 90% driven for the game from US. So it's the same.
No, of course, it's the same. It's just this is US only and games category.
If we go to, let's say, overall, it's going to be slightly different, obviously. It's not going to be on the top for December.
Let's say you have Bumble dating app, you have Microsoft CoPilot. Still Solitaire Cash is there, yeah.
But there are the other apps. And try mobile banking with 1,800% growth.
I guess that Bumble is basically what, like three times the share of voice of the Solitaire Cash Papaya one? Yeah. But still seems to me kind of low-ish.
We have drama books as well. No, honestly, IronSource is not that big anymore.
That was my assumption in the last couple of... Let's say the Vita game we saw with like 200k downloads a day or all these other games.
Exactly. Is there somewhere like a setup which says like share of share of market between these? What do you mean share of market? You know, overall.
I don't think so, to be honest. Maybe that's a good question.
You could approximate it by this, you know. You can.
Share of voice of the downloads of the big apps and then get some kind of estimate. Estimate and then do some calculation based on that.
But then, kind of. Because we are looking at the top spenders, yeah? The top spenders, the question is what's the overall pie spending? Exactly.
Yeah, exactly. And then the other question is if this, I mean this should be quite accurate data, I would say.
But anyway, I think we can use this directionally, and also this is actually a good benchmark, because if they are doing 10k per day and this is already the top spot on IronSource, then I guess that draws some picture about how big is that inventory for the UA folks. And where should they spend the money? Because logically, it makes sense, no? Of course.
You're the first app, and you have 10K downloads a day compared to the other share of voices. Percentage-wise indexes, you can easily extrapolate.
Well, maybe we can do the calculation. Because Because you cannot select all networks, can you? You just can't.
No, no, you need to go one by one. No, no, no, you need to go one by one.
Uh-huh. Okay.
There's no... No.
So, I've just, yeah, I've just gonna do there is no no

so

I'm just

yeah I'm just

going to do

these

downloads

okay I'm just

thinking on the

on the other

hand

under

which is this

legend of

neverland

22%

it's

actually

spending

or getting

more

more than

travel time

yeah more than

travel time

yeah and this

is this is

Facebook audience

network

Thank you. 92%.
It's actually getting more than travel time. And this is Facebook audience network.
And that doesn't really sound right, to be honest. If you check the downloads.
Fenty care day. Yeah.
And if you go to the US, it's... It's loading.
It's loading. Yeah, yeah, yeah.
Don't worry. It's fine.
It's like 2k downloads a day in the US. Yeah, let's go check the Travel Town actually because then, oh,

Travel Town is not spending that much actually

on audience networks as I see here.

What's the network that's currently slotted in?

Oh, Meta audience network.

Meta, okay.

Yeah, Facebook audience network.

So this would suggest the kind of also inventory on audience network. It's not that big.
We have, let's see. Yeah, we're looking at this still.
So Travel Town is doing something like 15K, 20K US downloads a day. downloads a day yeah yeah and then travel down yeah if you go to december and facebook or audience network it's very very low impression count so it could be this actually makes sense because then if you go to instagram there's like Brawl Stars which is look here Brawl Stars is a lot yeah Brawl Stars is a lot we have Playstation app there, White House Revival which makes sense, Clash of Clans so I guess this yeah I can't snake bar sending regards to South Korea again hopefully we meet in a short period of time but they like I was really surprised about this PlayStation app because I was checking like what's happening there it's just companion app right kind of yeah I guess because they're also the biggest on Facebook as a placement.
Facebook, Facebook. This is not games only.
You switched off from GameStop, did you? No, this is games only. Yeah, it's in the games category.
What are these other things? Price Picks? It's Price Picks. Whativize networks? I could be.

Let's see.

Let's see.

Why is this under gaming?

Well,

look.

Play, get 50

instantly.

This is some

usual culprit.

Okay. There we go.
Start playing today. Jesus Christ.
Oh, my God. Yeah, we can check the downloads and the revenues and everything.
And it's just, okay. Yeah, like 30K.
30K per day. Fantasy sports.
Fantasy sports. Well, what does that even mean? Fantasy sports? It's almost like betting, right? Fantasy sports is a little bit more complex.
There's usually like Premier League fantasy sports but that's the only effort. Fantasy sports is the stuff that you can manage your own kind of different team that doesn't exist in reality.
Yeah, well, I know what fantasy sport is, but in this context, because you can play and get $50 instantly, which is almost like a bet. Oh, yeah, of course.
That's what I mean. up betting on your teams and stuff like that

ok so

it's real money gaming basically

that's ok

ok ok

that's what I wanted to see

where I am here

interesting by the way because this already

seems to me like a

good source of looking at the market other than our bots that are scaring it. Yeah, yeah, exactly.
Because then you have obviously Whiteout Survival, but then you have Chapters, which we know who is this, which is Crazy Maple Studio behind Real Short as well. And then we have all the other big US casinos

and the real money gamings and stuff

that we don't really check any time.

But then we have Raft Kings,

but this is Cavendish Hunt,

which is also 600% growth month over month from November. So it's Zynga.
Yeah, well, kind of take two, but you know. Popcorn.
Who is this coming from? Exactly. Because they already had...
Is this the old game they had before? Just going to Hand one? Yeah, yeah, yeah. Just looking at that.
Yeah, I think so, because this is two years ago, which is saying two years ago in terms of the lifetime of the creative. Yeah, it started March 2022.
Yeah, yeah, yeah. They are kind of, okay okay let's see the downloads revenue is 3000 which is obviously not this IIP only downloads are not that much like 10k a day 10k a day is not really that much that's true They seem to be...

Okay, let's see.

Last 12 months.

Wow, okay.

It looks like it's dying rather than just a new growth of 600.

It's one of those custom hidden object games, like Find Wilder.

Yeah, yeah, yeah.

Like Triple Match City we covered. Yeah, okay.
Okay. So, okay, we can dive into TikTok, for example.
Look, who's on the first spot? It's Brawl Stars. Bra Brawl Stars is on second but then you have Roblox

okay

how come but then it's like yeah

I can understand

I can understand that

and we have Block Blast

Clash Royale

Elevate

so this also look

Mio is running

yeah

and you know

it kind of covers or

Thank you. So this also, look, Mio is running.
Honkai Starrel. Yeah.
And, you know, that kind of covers or responds to all the questions like is TikTok actually for all, you know, games outside of the very young audience? I think it is. I have questions.
I just opened Roblox. Roblox is doing like 900k downloads a day

still scaling up from

the 2016 like

straight line up

okay

let's see

in that case

oh

oh my god

this is only this is only US only US yeah yeah yeah even US is quite interesting but I think they just hit their overall peak in revenue on December 25th guess the number I mean I can just check it. But no idea.

Just a spike number.

Spike number.

Here's how many millions.

Five million.

Eight.

Eight.

Oh, geez.

Wow.

I mean, Merry Christmas.

Merry Christmas.

Merry Christmas to Roblox.

Yeah.

Merry Christmas to Roblox. Oh, wow.
Okay, nice. But then, what was there? Let's see.
Top advertisers. Let's check that again.
TikTok one. Not January, but actually December.
Roblox still at the top. But this tells you how massive TikTok is compared to...
The first one on TikTok is like a juggernaut compared to some of the other networks. Yeah, that's true.
And also, okay, you're still in games category and you have all the other interesting games, even Monopoly Go. Obviously, there's Codbusters doing some small spend there I guess and the tower which we'll definitely need to cover finally at some point in the future and then even last war okay okay so we covered the meta so we this is interesting so we have Mintegrel we have Cargem Escape on the top spot and then we have Township, Royal Match Brawl Stars, Royal Kingdom and then Block Plus, Solitaire Homescast I mean usually when we discussed Mintegrel and we discussed this a long time ago, again...
Pretty big. Yeah, and it was always about this hyper-casual channel.
And then, when we started talking about the more match-free or casual games, it's always on the top of the list. I know it was very big for Monopoly Go.
Let's say Royal Match and Township are at that phase that give me all the impressions. Yeah, pretty much.
Brawl Stars is kind of nearing that spot. Blockbuster is here because of the puzzle.
And then everything is, as you would say, like casual puzzle category. Yeah, but it wasn't like that before.
That's what I'm trying to say at least. Yeah, for sure.
But then look, the car jam, look. It's pretty good to say like the bus out these games just work

yeah it's just

these guys been scaling from august

they literally

released the game in august this year

I mean last year

2024

oh yeah of course

I'm still in 2020

they're jokes and then

they pretty much keep up with this

like 150k a day

Thank you. oh yeah of course I'm still in 2020 they're jokes and then they pretty much keep up with this like 150k a day all the time and this is US only don't forget I'm looking at this which is US only and let's see the revenues downloads wise% is US, 8% Japan.
So this is very good traffic. Yeah, yeah.
And they're definitely going up. Obviously, US only.
Let's see. Oh, yeah, it does really go up.
Yeah, well, a few more weeks like this, and we need to cover this. Yeah, until it hits 33K.

Yeah, until it hits a week. Because look, it is already 1 million, but not in the last 30 days.

Anyway.

Oh, well.

No.

It's interesting stuff.

Okay, so let's get back to this, because I think we have...

Oh, well, the same company, Scruesword 3D.

Okay, interesting.

And then all the cache color by numbers perfect ID from ABI Tetris, okay Vita My Drunk right there as well okay, so good, they are definitely running some interesting interesting UA so what, which channel are we missing? Mr. Jakub, tell me.
I'm playing at Facebook, Instagram, TikTok, YouTube. We can do YouTube.
Let's see. YouTube here.
It's going to be, I'm pretty sure, Bra Stars and yeah by a long stretch I want to say Brawl Stars and then Pokemon but Pokemon is right here yeah but keep in mind that like YouTube is pretty much Supercell's domains not only by but also by the influencer army basically that's true that's true. Also interesting to see Age of Origins and the Royal Kingdom right here.
AFK Journey. A lot of Asian RPGs right there.
Right, the Racial Legends. It's kind of how it works.
Everybody says for YouTube, you need to have 3D CGI, whatever else, kind of like really story-driven narrative kind of high production value creatives. This might be it, but still.
Okay, good. And then we have one more channel, which we didn't cover.
Which is? We have more, but I think the others are not relevant that much. Look, Unity.
Unity. Unity.
Yeah, I almost forgot about Unity. And here we are.
Blockblast. And I'm not surprised to see Blockblast here because I was at AppFest and they had a very interesting presentation about how they're scaling like crazy.
And AppFest is a Unity conference. So definitely.
No shit. Yeah, no shit.
Yeah, definitely helped like getting help from all the sites. And I think like this is interesting.
Honestly, I don't really see Unity as any kind of partner on the UA side of things at all at all are they really hitting their peak now i think we now really need to cover this i can even see ip revenue now no shit man no shit doing 1 million 200k downloads a day now yeah yeah yeah and we are kind of discussing this game for a long time. I mean, like, internally.
And, yeah, we need to definitely cover this. And we have, oh, interesting, we have some mini-games column here.
But yeah, it's Polk Blast, Royal Kingdom, Screw Sword, Corban Amber some other stuff it looks like the Wildlife Studio is also going big on much more casual stuff yeah Face 10, Mattel wow Zuba, okay Vita Majum see, I mean, some interesting gems in here, and then you can see which studios definitely nailed the which channels. The wildlife, one, two, three games.
I didn't see them on any other channel, but it's fine.

Anyway,

I think...

One question. How do you

get the mastery in one

channel? You just spend a shit ton

of money in it and then

you learn how the algorithm works? How do you

master a channel?

The mastery is the events and you know basically how the algorithm works. You send enough events or you do everything you can to send enough events.
But you get this experience by trial and error? No else? It's kind of more on the side of Felix. You talk to them and ask questions that others are asking but you don't know about them can you enable for this to work like 3000% better? sure, why did you ask sooner? exactly, that's the part of the equation that's the part of the equation and then you have different creatives kind of work on different channels.
So you need that kind of mastery as well. But it's mostly the Felix kind of area of mushroom theory.
So you need to be a mushroom pro. Kind of, yeah.
Or you hire somebody that is like expert at spending on this specific channel that that's what i would do

kind of yeah that's what i do a manager that's like my specialty is i don't know app loving or

integral yeah which yeah they're not that many of them yeah if they're so yeah but yeah yeah this is exactly what I would

kind of do

anyway

yeah

I think this is it. And before we actually finish, we've got something exciting again for all the hybrid and wannabe hybrid developers out there because we've talked about this before and it's something that we want to repeat as well.
So we partnered again with Supersonic from Unity and we are talking about Unity so I'm bringing this up because they're hosting the competition which is called Super Hybrid and they're looking for the next hybrid hit and they have a really strong team of publishing experts, game designers, economic specialists. I mean, UA as well, I guess.
Or you can call me. No, jokes aside.
All the specialists you can get to take your game from hybrid to actually hybrid business. And they're offering full support for the team as well as some interesting incentives for the games like 10K monthly while you iterate and 3K in bonuses when your game hits their milestones, which are non-recupeable.
Sounds right. And they get some special financial package for live games as well, which are ready to scale.

So you have actually one month left,

which is January 30th to enter.

So send in your game to Supersonic,

check the QR code,

which is flying around on the screen.

So you can be the next hybrid superhero.

It's super hybrid from Supersonic unity. So yeah, there you go.
Hybrid superhero. Hybrid superhero, yeah.
When's the Snyder Cut coming? Well, there we go. Okay, good.
So again, thank you very much. I think thanks for the listening, guys.
Anything to add, Jakob? Yeah, by the way, as we're trying these kind of more experimental formats, we would really, really enjoy you telling us what you think or if you think something should be done differently or you like something that we do and so on and so forth, especially in Slack or on the comments. Yeah, I already got some feedback on how to penetrate or conquer the farming market because I was talking about farming and then I was playing Archero too.
Everybody's like, why? I'm so confused. I mean, fair like...
You're talking about farming by playing archer.

I was like, yeah, okay, fair enough.

I mean, okay, point taken.

Point taken.

But okay, so yeah, that's...

I'm going to change definitely that into the next episode.

So yeah, thank you very much.

Thanks for listening.

Join the Slack channel.

Thank you very much, PVX partners and supersonic for sponsoring this episode

see you next time

happy new year Thank you.