Archero 2 Review: The Evolution of gaming & Habby template perfection

Speaker 1 Yeah, so Archero 2 numbers as said, this is out from June, but was under a different name. So if you look closely how it looks now, it's basically on Black Friday it did 730k a day in IAP.
Yes.

Speaker 1 Now it's

Speaker 1 I would say it's a million. I think that Friday it's a mill for sure.
Yeah, just inside this multiplier to really make it impressive.

Speaker 1 South Korea, Taiwan.

Speaker 1 Yeah, no US yet. Yeah, no USB.

Speaker 2 This is a no bullshit gaming show where we talk about games and their revenue in great detail, powered by our ad monetization, game design, and user acquisition triple threat expertise.

Speaker 2 Welcome to the two and a half gamers, the unfiltered truth, served with a side of giggles.

Speaker 2 Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Tune in now and stay two and a half steps ahead of the gaming industry.

Speaker 1 Okay.

Speaker 1 Hello, hello, hello. Welcome.
My name is Matijal Anjeric. I'm Felix Brauberg.
And I'm here Kubremir.

Speaker 1 And we are your hosts. And we look forward to this episode.
It was scheduled for last week, but then Felix went to Vietnam. How was your trip, Mr.
Felix? I'm glad you asked.

Speaker 1 So I'm super jet-like right now. You can hear on my voice.
It's been a long journey to get home. But one thing that stuck with me is just what an absolute gaming rocket ship Vietnam is.

Speaker 1 It's about to go to the stratosphere. It's exactly what you felt.

Speaker 1 It's the same feeling, exactly what you felt like when you were in Helsinki 10, 15 years ago. The same feeling you kind of get to Turkey, but maybe like six, seven years ago in Turkey.

Speaker 1 And now it's just like there's two developers that are earning between, you know, like 80 to 100, 120 million a year in ads revenue. And basically that's just fueling this growth.

Speaker 1 And it's just really impressive to see a lot of talented studios. But wait a second.
Ads is just dead, right? So it's it shouldn't be correct.

Speaker 1 Wait a second. You were 15 years ago in Helsinki?

Speaker 1 Yeah.

Speaker 1 Of course. Okay, I wasn't 15 years in Helsinki, but

Speaker 1 should I put on my magic car pad?

Speaker 1 Yes, yes, you should. You should.
You should. Anyway, so

Speaker 1 I just wanted to say thank you for John for organizing a fantastic games forum. I met tons of really interesting people.
We're going to go back.

Speaker 1 I promised a lot of people that we're going to translate this podcast into Vietnamese, and we are working extremely hard on getting that solved. Right, Matio?

Speaker 1 Which I already am very close to solving all of this. So

Speaker 1 just, yeah,

Speaker 1 stay tuned. It's gonna be

Speaker 1 very much and very interesting. No, seriously.

Speaker 1 You saw the video that I posted in

Speaker 1 our WhatsApp chat. So, yeah.

Speaker 1 And one of the things they told me was that Abby games is actually ABI games. ABI, yeah.

Speaker 1 And then some people said Abby, but there was a majority of people said ABI games. So yeah.
Yeah. No.

Speaker 1 Now we know. Okay.

Speaker 1 Now we know. Now we know.
And what you also know is that we are going to talk about Archero 2,

Speaker 1 which is not Global Lounged yet. And it's already making at least 700K per day.
I mean, that was kind of Black Friday.

Speaker 1 But I'm pretty sure it's making way more since there are ads.

Speaker 1 They're definitely already.

Speaker 1 yeah and already making way more money than the capy varago which is go which global launched

Speaker 1 kind of okay

Speaker 1 okay okay we can we can compare we can compare it's cut the bullshit you can come on what do you mean

Speaker 1 you cut the bullshit i was looking at it and on on black friday it was definitely earning more than on a daily basis on the than capy varago but i guess only on friday

Speaker 1 anyway so what do we are talking about today, Jakub, tell me, tell me. Archero 2.

Speaker 1 Why is this interesting? Yeah, Archero 2. By the way, Archero 2 did literally 3k more than Capybarago.
That's the difference that you're talking about.

Speaker 1 Yeah, but the sadness multiplier, that's like 6K.

Speaker 1 Wait, wait, wait, wait, wait, wait a second. They're ads.
Way more ads than in Capybara.

Speaker 1 Yeah, Capybara also has ads.

Speaker 1 Yeah, but not.

Speaker 1 Come on.

Speaker 1 I would say Archero 2 has way more ads revenue than Capybarago.

Speaker 1 We'll find out. Good finding

Speaker 1 ads expert.

Speaker 1 Exactly, yeah. Okay, we will find out very soon.
Anyway, as usual,

Speaker 1 yeah, so Archero 2, for those following the latest can developments within the Hubby portfolio, they're really not losing any time between the games as this is like a second

Speaker 1 not so global launch game

Speaker 1 in pretty recently. So archero 2 is pretty much continuing on the legacy of archero 1 which was their first hit from 2019 if i get it right yeah 1919.

Speaker 1 yeah yep so

Speaker 1 uh looking at it it follows pretty much the same formula but the important part is that you can see how they upgraded their template and the template that been using like throughout the years on all the different games.

Speaker 1 We'll also compare it with Capybara, don't worry. You'll see some

Speaker 1 obvious similarities, but let's just start and run down like Bullster into the game.

Speaker 1 So,

Speaker 1 regarding the progression layers, as usual, we have the signature hubby six-slot inventory with

Speaker 1 three slots on the left side with damage, three slots on the right side with HP.

Speaker 1 Having S tier helmet, fuck it. Yeah, S tier helmet.
I have S tier amulet at least.

Speaker 1 Oh, really? I think I would have another S tier thing in like 21 opens, but this was

Speaker 1 still my guarantee. But yeah,

Speaker 1 this is the typical thing with all the hubby games like that I run on Gacha Merge Gacha kind of setup.

Speaker 1 So they have the normal layer of gear, then they have the S tier layer of gear, which you can get only from the like

Speaker 1 the S tier chest, whatever.

Speaker 1 They actually added like one very interesting thing into Capybarago. We're going to talk about regarding the S-tier thing, but just let me finish the

Speaker 1 Archero thing.

Speaker 1 So, the new thing here is this kind of wish mechanic regarding the power progression layers, which in the end is the artifact layer here, which is exactly the same as we've seen in Capybarago, as usual.

Speaker 1 This talent cards thing is actually a new thing. It's their fifth iteration of the upgrade skill tree, where it's in Archero, it was just like upgrade button and like line goes up.

Speaker 1 Then in Survivor IO, it was again upgrade button, line goes up, and some additional skills. And then Capybara had

Speaker 1 three skills that are kind of upgradable, and then you need to have no choice and stuff. Yeah, Felix, go ahead.
Yeah, so

Speaker 1 they removed the skill line base that they've been doing like a couple of weeks ago, right? Because it was in there, and then they removed it, and now they have the talent cards, right? Yep.

Speaker 1 Yeah, because if you go here into Capybara, they have this. Oh, this one.
Yeah.

Speaker 1 A week ago, when I was playing this a week ago, they had a line and a line, like normal hubby one.

Speaker 1 I had no, I've I'm playing this for two or two or three weeks. Well, since the since the launch, there wasn't any line.

Speaker 1 Felix.

Speaker 1 You you were playing Archer One?

Speaker 1 I also think there was there was this thing

Speaker 1 that wasn't the line before. Yeah.

Speaker 1 By the way, Jakub.

Speaker 1 Talent cards.

Speaker 1 I think maybe I'm wrong, but these are like it's it's the same talent cards, but different rarities, and you can have all of them because

Speaker 1 it's the same thing. So

Speaker 1 there is the common, the rare, and then legendary or whatever is in there. And I think I have the same

Speaker 1 cards, but with different rarities. So I have one second.
Oh, really? Yeah, I'm just going to pick it up. I'm pretty sure it's there.

Speaker 1 So it's not like you can have only limited amount of talents, but it's also kind of

Speaker 1 exponential. Let's see.
I'm just gonna. Maybe I'm wrong, but I think I saw it.
I would expect this to be the same for everyone. It's just like different

Speaker 1 chances when you're upgrading this that you get one of the best. So

Speaker 1 you have the

Speaker 1 super dodge and ultra dodge.

Speaker 1 It's the so it's but it's still still dodging. It's the same thing, no? I mean, I have the same talent cards as you have, so I guess I guess it's nice.

Speaker 1 It's just

Speaker 1 the same.

Speaker 1 The difference that they did here is that it's randomized again based on the stuff that is like linear upgrades and like make it a little bit more. Because

Speaker 1 now there's the word draw here, but before there was the word gacha here. It was literally the word gacha.
They changed it with the update. I have a screenshot of that.
Yeah, there was a gacha. Yeah.

Speaker 1 Yeah, yeah.

Speaker 1 So it's the same. But this artifact layer that's exactly the same as the one in California.
Everything is the same.

Speaker 1 So that's there. But going back to Archero, by the way, for those who think, why does this thing kind of suddenly appear on the stores? And why is it like, why didn't I talk about it from June 17th?

Speaker 1 It was actually renamed from a game called Destiny's Arrow, which means that they were kind of running like a hidden soft launch, I guess. And then only in September they renamed it to Archero 2.

Speaker 1 So this is not something that you were talking about. Yeah, we were talking about it on the store.

Speaker 1 Yeah, Cocoon.

Speaker 1 Yeah,

Speaker 1 as i said like you were talking about it for sure because uh

Speaker 1 because soft launch we are two steps ahead of the gaming

Speaker 1 as usual exactly as usual um yeah so the upgrade layers here uh again as you might say you might say we are the hobby of the podcast

Speaker 1 okay okay so

Speaker 1 so the gear is there uh the talent uh cards thing is there the artifacts thing is there and just count with me that's three already.

Speaker 1 There's characters, which are again the same from Archero, which you can get and upgrade. They have different skills and different kind of setups.

Speaker 1 I guess some are better for maybe PvP, some are better for PvE. We'll see.
So, this is the fourth power progression layer. Then you have runes, which is heavily.

Speaker 1 This is insane. This is similar to tech parts from Survivor IO, but heavily expanded actually, because this is not six slots.
This is ten slots.

Speaker 1 So, and all of these slots, what they do is pretty much they modify the abilities of the skills that you select during the core gameplay in the skill randomizer.

Speaker 1 So, you can, you know, select your build to have a little bit better kind of control over what you get and what

Speaker 1 how strong the things are.

Speaker 1 So, let's say these sprites, like that's a great mechanic that they introduced now, these like little monsters that attack automatically because in Archero, you attack only when you stand.

Speaker 1 And if you move, which is not true anymore, because you can have

Speaker 1 your weapon to be detached from your body

Speaker 1 at the price of more damage. Yep, yes, but still, yes, yeah, but still.

Speaker 1 So, yeah, so this thing is there. So, there are already five progression layers just out of the bat, just saying.

Speaker 1 And then we have, of course, the typical idle mechanic with like the quick hand option when you can either burn your energy or have two more ads for it. Two per day.

Speaker 1 Then we have, yeah, yeah, two per day. Uh, then we have the guild mechanic again, completely same setup as from Capycarago.

Speaker 1 This is like, keep in mind that, for instance, Survivor IO or Archer, when they launched, they didn't have any guild mechanic.

Speaker 1 Yeah, my guess is now it's implemented completely the same in all their games because again, it's their template that's just getting upgraded and upgraded.

Speaker 1 Yeah, copy paste. Then they have the events page, which again is coming from Legend of Mushroom or Legend of Slime or wherever we saw it.

Speaker 1 And you see that it pretty much is now like core of their template. And if you look to Capybarago, it's pretty much exactly the same thing.

Speaker 1 So, again, they just went with the kind of a bread and butter here. So, there's the sky tower mechanic, which is again just like your typical tower mechanic with increasing difficulty floors.

Speaker 1 Then you have the arena, which is actually

Speaker 1 this is very interesting.

Speaker 1 Arena is actually an autoplay PvP, autoplay a C PvP that you don't play, it kind of plays itself onto two 45 seconds matches actually and that the thing is you have both the same skills

Speaker 1 but then

Speaker 1 but they have different the i have different gear than my opponent like you see those dragons yes because i have that ability exactly or the balls that are the same because i have epic runes there so yeah yeah

Speaker 1 but yeah this is just like i would uh

Speaker 1 can't even say how

Speaker 1 polished this game is like it

Speaker 1 reminds me of playing a supercell game. Like, it's really nice.

Speaker 1 Super polished. Yeah, so we have the PvP, then we have the boss mode, then we have the gold key, which is the like

Speaker 1 soft currency event. Same as Survivor.io.

Speaker 1 Pretty much the same. This is actually new.
This kind of a dick thing,

Speaker 1 which is,

Speaker 1 yeah, it's like a mini game of you trying to upgrade the chest. I guess I get the key in a moment.

Speaker 1 And then you click on three times three board where there's actually three key hidden, and you are actually tasked to not find the keys but find the upgrades for the chest.

Speaker 1 Then you open the chest, and you can find the key. Then you find the key at the end.

Speaker 1 Exactly.

Speaker 1 Core itself is pretty much very similar how it was with some additions, such as that some of these

Speaker 1 chapters are not only your 50-room dungeons as they were used to but you also have this like 10 minute lens where it's literally just survive for 10 minutes and the area never changes you just kind of go around stuff

Speaker 1 or you have the other one

Speaker 1 see this is the waves it's just 50 waves yeah then then it's waves yeah this is the dungeon one the same this is the wave one and then yeah yeah so this is the wave one actually and this is this by the way super interesting let me show you this one it's actually on the bridge Or no, this is not the one.

Speaker 1 First,

Speaker 1 I thought it's for the creatives, and these are just like amazing UA levels. And then I saw the creatives, like, oof, how wrong was was I?

Speaker 1 It's just fucking insane.

Speaker 1 Oh, my God. Yeah, this is the typical one, actually, the old one, not not the one that I that I said.
Uh the one on the bridge, but they had the one also on the bridge.

Speaker 1 Yeah, the mechanics, by the way, I'm liking the skills much more. Oh, yeah.

Speaker 1 And and and they change a a lot of stuff, by the way, because these skills now have prequisites.

Speaker 1 So they don't work as in Archer 1, where you just select the skills and select the other skill and so on. And they wouldn't have any interaction between each other.

Speaker 1 In Survivor IO, you had evolutions, where you have like

Speaker 1 ammunitions and weapons.

Speaker 1 And this is actually much more closer to something like Hades, where if you select the skill, you can unlock another kind of upgrade to that skill into the pool.

Speaker 1 So at some point, for instance, I unlock like a chance to summon meteors, and then there's it unlocks a skill that doubles the chance of summoning a meteor or whatever, or these like swords that you summon, and suddenly like

Speaker 1 I can translate that into non-gaming. You become more OP the longer you play.

Speaker 1 No, no, that's not the translation, man.

Speaker 1 The translation is it gives you more control and more options to actually build out the character a specific way that you want rather than just having random combination of skills so you can you can think about having a build in these like stages and then you if you go that build road then you actually can have pretty insane builds afterwards

Speaker 1 meteors or whatever else which definitely makes sense in my opinion that was one of the biggest problems with our chero uh and like this whole survivor ayah hubby pipeline that they just didn't have enough um

Speaker 1 requirements in the PVE for you to switch different builds, different combinations, different like you know, problem A

Speaker 1 answered with gear A, problem B, answered with gear B, challenge C, whatever, something, something. Now I think they're finally getting a hang of it, and we can.

Speaker 1 It's not your usual like rock, paper, scissors scenario yet, but still at least it's something, and there's actual kind of viability with stuff that you need to clear.

Speaker 1 Now they have everything for min-maxers like you are. Yeah, yeah, it's much more for I think you probably,

Speaker 1 this is the first time I've been getting in on the emulator. Don't you think it's super frustrating to play with a mouse this game? Like, it's actually a lot harder than it would be on the mobile.

Speaker 1 What do you think? I'm clicking here. Yeah.

Speaker 1 I'm not using a mouse.

Speaker 1 Oh.

Speaker 1 You see this thing down here called W E A S T?

Speaker 1 You know how you use emulators? You map your keyboard to them.

Speaker 1 I missed that in emulator school.

Speaker 1 Yeah.

Speaker 1 They didn't, yeah, they don't teach this in the first grade in the emulator school. That's very true.
The funny thing is that you know who's my emulator teacher?

Speaker 1 Jakub Remiar.

Speaker 1 Jakub Yaremiar. Maybe we teach class two tomorrow.

Speaker 1 Yeah.

Speaker 1 Yeah, good. For those.
I'm sitting there with this, like, oh,

Speaker 1 clicking on files next to the emulator window. I'm like, oh, no, I died.

Speaker 1 You don't have Archer or two

Speaker 1 live in your App Store? No.

Speaker 1 22nd of January.

Speaker 1 For Portugal.

Speaker 1 So you are

Speaker 1 in the same batch as Capybargo Global Launch. So it stays 22nd of January for US as well.

Speaker 1 By the way,

Speaker 1 I checked it as well.

Speaker 1 By the way, this rarity mechanic that they added into the skill randomizer, that stuff goes from common, rare, epic, and legendary. It just makes it much more juicy.

Speaker 1 I know,

Speaker 1 all the effects and everything, but do you... I feel it's just scripted, isn't it?

Speaker 1 Could be scripted, but it just gives you much better kind of variation between the runs where where you suddenly have like two legendary skills or whatever. And

Speaker 1 even the vectors that they added into the game, I'm really liking those, like the potions, like picking potions, and like from those potions, they created the mechanic, the sprites, these balls, then you have like lasers around.

Speaker 1 They have one legendary upgrade which would create like

Speaker 1 a web of lasers out of all the balls that are rotating. Like, so good.
The skills are just much more fleshed out than the first one.

Speaker 1 Also, the problem is when you have, so I have a staff which uses laser beam, obviously.

Speaker 1 And then if you have all the different skills, then it just shoots all the lasers and I don't see a shit on the screen. I don't see shit.
So that's a little bit too much.

Speaker 1 Yeah, that's

Speaker 1 like insane. That's an ongoing problem with Archer or, let's say, hubby games.

Speaker 1 In the end, you turn your character in like disco mixer.

Speaker 1 Yeah.

Speaker 1 It's a disco ball. It's basically a disco ball.
Yeah. Yeah.

Speaker 1 Very, very true.

Speaker 1 Yeah. Survivor I suffer is much more, to be honest.
But yeah, here you see, for instance, the Sprite mechanic.

Speaker 1 This is, again, very, very good, where you have these automated pets that are attacking with you. Yeah, but I don't like sprite.
I'm more more of a 7-up person. 7-up.
Okay.

Speaker 1 I'm going to take a child away from you.

Speaker 1 No more dad jokes.

Speaker 1 Okay, fine. Okay, fine.

Speaker 1 Anyway, but you see, we were not changing areas. This This is pretty much still fought within the same arena, not changing doors.

Speaker 1 So, those are these three concepts which are nice flavor to like their usual kind of corridor-based mechanics. So, I'm liking that.
That's good. Because what it does, it makes the game much faster.

Speaker 1 So, you don't need to switch doors actually, which is great. And this whole Valkyrie Angel Devil mechanic that they that is giving you skills, I think also that's fleshed out pretty well.

Speaker 1 So, there you go. Now

Speaker 1 you are becoming the disco ball mixer. Yeah, the disco ball mixer.
Like I'm just leveling up here.

Speaker 1 Let's try and error, of course.

Speaker 1 Yeah,

Speaker 1 so that's for the core, I don't think. So we need to like this one.

Speaker 1 So what is different? I mean, not what is different, but people think, oh, Archero 1,

Speaker 1 it's the same game.

Speaker 1 It's not definitely the same game. I think the core is much more fleshed out here.

Speaker 1 Also, the progression ramp-up is just much more smoother and, let's say, scripted.

Speaker 1 Because keep in mind before in 2019 when they launched Archero, again, they started with just this one progression layer and then they added more and more as they go.

Speaker 1 But you can see here that they have different ones than Archero because they probably know that these ones just works better. So they already like you know brought the proven meta to it.

Speaker 1 So you kind of launch seamlessly with all these like artifacts, talent cards and all these other things here.

Speaker 1 It's just, I would say, much more smoother experience.

Speaker 1 And you don't need to fret about people running out of content as they used to with survivor and archero because they just have so much content now because like the metagame is there already and even the monetization like if you look here like let's just compare the privilege card is literally called the privilege card here it's exactly the same so they just copied their monetization template from like their metagame and like insert it here so it's yeah it's exactly the same but they don't have the ad one in caby barrago right they have a special ad deal.

Speaker 1 What do you mean?

Speaker 1 If you go back into the privilege card, basically, this is the biggest bone I have to pick on the ad side. Like, basically, permanent ad-free card, right?

Speaker 1 Which gives unlimited skip to all rewarded videos for $9.49,

Speaker 1 which is not a good deal. If you're

Speaker 1 not going to keep it, there's no way they are. It's so generous.

Speaker 1 It's very super cheap. I don't think it's going to be at least like 30

Speaker 1 when US launches. It's going to be 30, or they're not even going to have it, I think.
Yeah, exactly.

Speaker 1 Because one thing I remember from when we were doing Survivor IO, like the ad revenue was like, you know, 20 to 25%, right?

Speaker 1 And if you do this, like, it caps it for those long tail users, which this game really has, right? So all these games have an incredible long tail.

Speaker 1 There's no way they have that in the global launch, I think. You know, you know what? Well, I just remembered.
I think Legend of Slime had this exactly same.

Speaker 1 But they changed it. i think they had it was for 30 euros permanently but then they changed it for 10 euros and then kept it on 30 days yeah so

Speaker 1 it was it's also the thing that yeah you don't want to remove it right because usually the people who purchase stuff if they purchase it you take out your high ecpm value targets which brings down your average tremendously as well right so yeah there's no way they keep this in for the global launch like that's the biggest thing that stuck out i'm like

Speaker 1 don't think so so do you think when there's the archer 2 with all the improved stuff from archer one will there be survivor i o2

Speaker 1 in next year for sure if this is a success which it looks like it will be for sure um i wouldn't i wouldn't do that if i would be in hubby's place like too many kind of similar games then on their pipeline i would rather maybe try to improve something like either a different core or maybe restore kinjaran

Speaker 1 Kinjeran is terrible. Kinjeran is terrible, but it's a completely different core because it's a runner core.
True. And you know, runners have the gates mechanic, which they didn't use there.

Speaker 1 Yeah, I know. Yeah, I know, I know.
I'm actually in the middle of

Speaker 1 that

Speaker 1 thing.

Speaker 1 So I would rather restore the different core or diversify a little bit because Survivor.io, if you know, yeah, it's just that. Honestly, it's not going to be the same game, but still,

Speaker 1 I'm thinking next year, like summer, like they did two years ago with Survivor I.O. that they launched in August, basically.

Speaker 1 So it gives us like half a year of iterating and getting data from these two games. Honestly, I think Hubby will launch a new game somewhere by end of Q1 next year.
Absolutely March, April, for sure.

Speaker 1 Because with their pipeline now and their template, you see how fast these guys can go now. Like it's just that, you know, you just change the code, that's it.
Like very simple.

Speaker 1 I'm I'm gonna when when when this episode is done, I'm gonna say a silent prayers to the goddess of gaming that they don't come out with a snake or two so we have to listen to Matthias fucking

Speaker 1 snake

Speaker 1 two for another two years they won't be snaker 2

Speaker 1 they won't be snaker 2

Speaker 1 yeah

Speaker 1 let me let me let me finish the feature set so battle pass again is now their signature battle pass again

Speaker 1 exactly the one as they have in Capybarago or Archero or whatever

Speaker 1 so that's there

Speaker 1 The what was it?

Speaker 1 The modes mechanic again. I think we have

Speaker 1 covered that one.

Speaker 1 One other thing I know. Ah yeah this one.

Speaker 1 So there's this daily, weekly and monthly special packs that I don't think so they have here or do they? Oh I don't think so either. They have these value picks and the pack shop

Speaker 1 but I don't think so like some

Speaker 1 kind of

Speaker 1 monthly pack, yeah. Monthly pack, weekly, pack.
Weekly,

Speaker 1 and they okay, okay, they have it, it's just a different layout.

Speaker 1 But the interesting part is that the daily one is actually doubled here because one is here in the shop, and one is here in the rune ruins. I don't know why,

Speaker 1 and there's like doubled

Speaker 1 whatever, like very, very interesting stuff that they have here, but yeah, anyway, um, again, it's just their template getting stronger and stronger and getting inserted with new toys and new improvements from different games much more polished yeah so much higher budget

Speaker 1 because you know you have i don't think so this is even more budget higher budget yeah why why higher budget like think of it it's just recycled stuff that you don't need to spend the budget on so the budget stays the same but the quality improves because you are building on on top of stuff that you built already a few years ago

Speaker 1 exactly yeah so it's actually very efficient and i would say even cheap compared to all the other people that are trying to build a lot of people. Careful, careful, careful.

Speaker 1 Not cheap, but efficient, yes. Cheap, no.
Cheap compared to somebody that will try to build this from scratch. Oh, that's

Speaker 1 going to be.

Speaker 1 Yeah. No, shit, chair.
Because that's going to happen. Like, we're going to see Archero two clones.
Like, we're going to see a Capybara two clones.

Speaker 1 Yes. But the thing is, it this is so I it's just too overwhelm overwhelming again for me, the Archero 2, because I'm I'm not stuck, stuck, but I think I am just like stage 9 or 10.

Speaker 1 And

Speaker 1 it

Speaker 1 takes so long.

Speaker 1 No, but still, it takes so long to just do all the

Speaker 1 chores, basically, and just take all the tasks, all the basically everything until I get into the gameplay. It's like 10 minutes.
It's like, oh, fuck this. I don't want to play it anymore.

Speaker 1 It's a heavy maintenance.

Speaker 1 It's heavy maintenance.

Speaker 1 Sessioning until you run out from all of your daily modes and everything. Exactly.
Yeah. Yeah.

Speaker 1 it's a lot. I don't want to play this long time.

Speaker 1 Yeah, exactly.

Speaker 1 It's insane.

Speaker 1 Yeah, so I was the only one who didn't like it. Oh,

Speaker 1 no, I like it, but it's too much. It's after seven days.
No, honestly, after seven days, it's becoming really, really good. It's becoming a chore.

Speaker 1 Yeah, it's really becoming a chore and very grindy, but this is what Asian gamers like. And if you have just one game, keep in mind that's your pretty much daily playtime.

Speaker 1 So people are okay with that.

Speaker 1 Yeah, last thing I wanted to mention, they're still doing this kind of very quirky YouTube videos that are directly redirected from the app itself.

Speaker 1 But I don't know why in Archero you don't get hard currency rewards for watching them, whereas in Capybarago you had and they're directly.

Speaker 1 You only watch it or you only click it before because

Speaker 1 you're trying to get hard currency.

Speaker 1 Oh my god. Okay.
Optimizing. Yeah.
Yeah, I

Speaker 1 It's great. Like,

Speaker 1 yeah, this has very big potential. Shall we look at numbers? Oh, yeah, please.
Yeah, so Archero 2 numbers a set. This is out from June, but was under a different name.

Speaker 1 So if you look closely how it looks now, it's basically on Black Friday, it did 730k a day in IAP. Yes.

Speaker 1 Now it's, I would say it's a million. I think that Friday, it's a mill for sure.
Yeah. Just inside this multiplier to really make it impressive.

Speaker 1 South Korea, Taiwan.

Speaker 1 Yeah, no US yet. Yeah, no US.

Speaker 1 Not even Tier 1, Europe, or whatever.

Speaker 1 There's Slovakia, which is basically all revenue is coming from me.

Speaker 1 Oh, really? There's Slovakia? No, no, no. There is Slovak.
Yeah, you just passed

Speaker 1 it.

Speaker 1 Okay.

Speaker 1 There you go. Oh, here we go.
How are we spending more than Luxembourg? Yeah, there you go.

Speaker 1 I mean, one thousand seven hundred six six hundred is not me only, but still I kind of paid a little bit here and there. Yeah, anyway.
Just to get most of the feelings.

Speaker 1 Wait. China wasn't in Capybar Go.

Speaker 1 China here is

Speaker 1 is different. So it's it's it's a new thing.
Wasn't there. China wasn't there.
Yeah. Yeah, no China here.
There's no China. There's no China.
But this is China iOS only, isn't it?

Speaker 1 Could be. Not sure.

Speaker 1 We can check right away. Yeah.
It is. Yeah, it is.
It is. Yeah, yeah, yeah, yeah, yeah.
They have the ISPN. Yeah, it's 50% of the downloads, actually.

Speaker 1 Yeah,

Speaker 1 exactly.

Speaker 1 Pull download.

Speaker 1 So it's not bad, not bad. Yeah.

Speaker 1 So that was revenue site. Download-wise,

Speaker 1 it's 100K per day, right? 100K per day. Again, South Korea, China, Taiwan, Philippines, so on and so forth.

Speaker 1 So now US, this is basically following the same trend as they did with Capybarago, which means they do Asian-centric launch first and then they scale up to tier one best.

Speaker 1 I have a hypothesis why is this happening? And we discussed this with Capybarago. We thought it's because of the elections, but

Speaker 1 most probably no. It's because of what Ross campaign training?

Speaker 1 I think it's not really transferable from South Korea to any US. I mean, it's kind of kind of uh good for history and and everything, but I think they're just

Speaker 1 testing a lot of different creatives that you will see in the in a second.

Speaker 1 Uh and then in whatever works they're just kind of it's gonna translate into US because they have they're using some interesting hyper casual mixing and matching with the with the Archer or two kind of gameplay.

Speaker 1 So

Speaker 1 I think that's just a soft launch or well,

Speaker 1 it's kind of global launch in Asia, which then

Speaker 1 they are trying to find out the scale and then they're just gonna push it into into US afterwards and then basically the whole world.

Speaker 1 Because now Capybarago is getting what like 80k or 40k installs per day in US. It's insane.
You know how expensive that should be?

Speaker 1 Yeah, just saying this whole thing is pretty much just like, yeah, this thing,

Speaker 1 which is,

Speaker 1 as you said, like 40k downloads for the US now. US was pretty much launched from November 20th as we as we told.

Speaker 1 80,000 installs per day. Insane.
But the thing is, what I'm, yeah.

Speaker 1 But then it's 40k thousand per day downloads, but 120k-ish

Speaker 1 revenue. So

Speaker 1 I mean, yeah, still, I mean, still growing. So,

Speaker 1 it's still growing, but it's not really working out that much in the US compared to something like Taiwan or South Korea. Yeah, but that's the thing.
Like, I'm

Speaker 1 really just

Speaker 1 confused why

Speaker 1 it's not earning more. But why is there no tier one stuff here? Like, Germany, Europe, all Europe.
Yeah, exactly. Look at the active user base, and it paints a bit of a different picture, right?

Speaker 1 It's not that much that like it's just now scaling in the last weeks.

Speaker 1 Yeah, it's copybar. It's gonna grow.
I don't know for uh for um

Speaker 1 for our chero, yeah, but that's capybara is the same thing. Yeah, we were talking about capybara,

Speaker 1 yeah, it's it's it's still kind of Asia-only, and the capybara is gonna grow, I think, in the next couple of weeks again.

Speaker 1 This is just revenue, yeah, yeah, this is just kind of building up for the January.

Speaker 1 The only thing, I mean, you know how expensive it's now in the US

Speaker 1 after Black Friday and our Cyber Monday, it's going to go into Christmas. So, in my opinion, they're not even running like any ROAS campaigns at this point.
That's why the revenue is lower, and then

Speaker 1 the installs are super high. Christmas is dead.
There's no more Christmas. It's only Black Friday.
It's only this weekend and tomorrow. There's no Christmas anymore.

Speaker 1 Christmas, I will agree with everyone. Christmas is dead.
There's no Q5. There's no Q like, no, it doesn't exist.
It hasn't been around for three years.

Speaker 1 Yeah, it's true. Q5 is just kind of

Speaker 1 anyway.

Speaker 1 Tell your kids. Let's get that.
Christmas is dead. Let's get that.

Speaker 1 The thing I wanted to show you, and this is the important part, is like this is how Hubby portfolio revenue currently looks like.

Speaker 1 Where you see where Archero actually launched, it was never this big as before. Oh, no, no, no, it wasn't.
Yeah, like 300. I checked it.
Okay, it was peak.

Speaker 1 Was it peak during the launch and then it just went down?

Speaker 1 Regarding.

Speaker 1 All countries. All countries.
All countries. All countries.
Yeah. Regarding Survivor I.O., it peaked somewhere around like within these peaks, like million something,

Speaker 1 all countries again, and then just went downhill from there.

Speaker 1 So if you look closely here in these last few days, Hubb pretty much tripled its revenue with all these games, going from their baseline of like

Speaker 1 or 400k, 500k a day with all of their portfolio to something like one and a a half million, which still is Archero in Asian soft lunch only and Capybara go

Speaker 1 slowly rolling out to other countries. Yeah,

Speaker 1 the US is there, but all the other countries are not there. So it's a bit not honest as well because Archero 1 had a lot more ad revenue than Archero 2 does.

Speaker 1 There's a lot more ad placements. There's a lot more ad placements in Archero 1 than Archero 2.

Speaker 1 Yeah, one last thing I'll do. Really?

Speaker 1 I think this is like

Speaker 1 an assumption.

Speaker 1 I think it's the same thing, man.

Speaker 1 This is the thing that I wanted to do here, and this is the last thing I'll do regarding my part: is that

Speaker 1 Survivor IO revenue was bigger in China, but the US is like very tied to China to be the biggest source of revenue. Yeah, yeah, I'm just getting rid of China, man.

Speaker 1 It's relevant in this.

Speaker 1 Yeah, so that's there. But Archero-wise, it's 30% U.S.
revenue. And this is the thing.

Speaker 1 That's my prediction for this: is that when Archero fully launches to all countries, it probably will get bigger than Capybara Go, it seems. Oh, yeah, yeah, for sure.

Speaker 1 That's the lesson for me from all this thing. And you know why?

Speaker 1 Because Archero 2, even though it's hardcore, it kind of more hardcore, it's way more accessible for people and appealing because it's a Capybara Go on the marketability side is great, but then it's just a text simulator, kind of right?

Speaker 1 Social, social casino RPG, basically. But

Speaker 1 it's just tapping. This is something you can actually interact with.
If you look at this from the beginning, you see that the game on the right just screams more Asian.

Speaker 1 Yeah, because Capybarago is an Asian trend. The whole thing is pretty much within this soft anime style.
And the one thing on the left, the Archer thing, screams Supercell. Yes, that's true.

Speaker 1 With this low poly, broad, appealing art style. Scandinavian design.
Yeah. Low poly.
Well, low poly is not Scandinavian design and not the same.

Speaker 1 No, it's just like it's uh low poly is very very important, yes. Even though low poly in terms of Archer or two and the gameplay, it's still

Speaker 1 yeah, it's expensive. But this is much less anime than the one on the right.
This is like half anime. Yes.

Speaker 1 So we'll see. Okay, there you go.
Half anime versus anime.

Speaker 1 Before we start, I want to show you something.

Speaker 1 Before we start, because

Speaker 1 we are talking about

Speaker 1 the Archero, which is basically

Speaker 1 which is basically what?

Speaker 1 The father of all

Speaker 1 the hybrid visuals.

Speaker 1 Yeah, we are talking about it, yes. So, so we partnered up with Iron Source, well, Supersonic, because they have this super hybrid competition, which you can, all of you guys can join.
so

Speaker 1 it's super hybrid competition which is starting December 2nd until January 30th for you know you have a chance to scale your game with publishing support from from Supersonic with full team of experts so you can actually

Speaker 1 actually

Speaker 1 earn up to 10k monthly revenue while you iterate the game and with $30,000 in bonuses so it's it's an interesting thing

Speaker 1 we are gonna gonna push this because you know guys

Speaker 1 we are the the hybrid casual kind of uh promoters as well as we we did a lot of hybrid casual stuff on our channel so please guys if you want to join uh scan the qr code which is on youtube or join the the competition via the link which is in the show notes

Speaker 1 and uh yeah let us know if you if you win or not and uh

Speaker 1 we'll support so thank you very much guys

Speaker 1 Back to the episode. It starts today, no?

Speaker 1 It starts today.

Speaker 1 Exactly. That's why it's very much time on

Speaker 1 this episode. Yeah.

Speaker 1 So start today,

Speaker 1 join the competition, guys. It's a lot of different stuff and interesting things.
So, okay, good. So, Felix.
All right, it's time for my jet-lagged just returned from Asian.

Speaker 1 I'm blonde part, but we'll try our best. So,

Speaker 1 the ad placements here, right?

Speaker 1 The issue is that it's not as developed as Survivor.io or a Chero 1 yet.

Speaker 1 So I think there's going to be definitely changes on the ad side because there's some key placements that I see would do probably extremely well. But Jakob, if you can share your emulator.

Speaker 1 So

Speaker 1 if you start by going to the store, they've basically taken out, we've just thrown out the baby with a bathwater here and just completely redone the template in terms of ads from Survivor.io, which I think is a good one to compare to, I guess, as well.

Speaker 1 So, the only ads that you can see in the store is actually for gold. So, they completely take it on off for the chests.

Speaker 1 So, this is already kind of limiting the amount of impressions per DAU that you're able to get.

Speaker 1 So, in the other stores, basically, the first thing that anyone who's a min-maxer does is go to the store every day, watch their five to seven rewarded ads, and then get going with actually the core gameplay.

Speaker 1 But here, all you can do is watch two ads per day to get gold. So, if you scroll down to the bottom for the gold,

Speaker 1 yeah, and then we'll go to the quick hunt after that.

Speaker 1 This one, I already watch it. Yeah, exactly, yeah.
So, there's one or two there a day, and then what you can do also for the quick hunt is basically you can do and speed that with two ads per day.

Speaker 1 So, basically, that's in total four rewarded ads that you can watch on a twenty-four-hour loop.

Speaker 1 No, wait, wait, wait, wait, wait, wait, wait. Not not yet.
That's not all all ad placements. No, I'm I'm not done yet.

Speaker 1 And then basically,

Speaker 1 during the core gameplay,

Speaker 1 there's also

Speaker 1 probably the revive, which is probably the most used one.

Speaker 1 And

Speaker 1 basically, the issue there is that the core gameplay is 50 levels, right? You can do one revive.

Speaker 1 So the odds of times that you see that it's probably not going to be more than two or three times per day you're actually losing games, especially if you actually know what you're doing, because the game is quite hard, right?

Speaker 1 Then I'm sure right now, Jakob's going to tell you there's more ad placements after level six.

Speaker 1 So after level six, it seems

Speaker 1 it's in the event basically. So they're on their usual schedule.
That if, let's say, I play this thing, let's say I challenge the previous four,

Speaker 1 which

Speaker 1 is not autoplay.

Speaker 1 No, it's not autoplay.

Speaker 1 Okay.

Speaker 1 That's really painful.

Speaker 1 It's my copy that I go that it's exactly. Yeah.
But it's usually ticket anyway. Great.

Speaker 1 So you you see the other one for the ad yes so this applies here uh this applies also here into this different mode and if i understand correctly if you run out of tickets would also

Speaker 1 yeah yeah yeah so uh there's some template that they have in in capybara which is like one two three four more this one is runs just on gems because basically this is a gacha so no not one here

Speaker 1 and then uh i think the fifth one or let's say the ones that you have here are in this like daily special packs

Speaker 1 and monthly shop. Each of them have their like initial pack for an ad, which is doubled in the

Speaker 1 ruin shop, as I said. Yeah, in here.
It's the same, basically, same special pack.

Speaker 1 But we can agree that the one that's probably getting watched the most is the revive one. Because basically, you do get killed a lot.
Because it's not an easy game.

Speaker 1 Kind of. It's okay.

Speaker 1 The big difference between Archero and Archero 2 is that the spin wheel that's actually you get in the during and between the levels in Archero you get one spree fin

Speaker 1 free spin wheel and then you can roll another one or you get a chance to roll another one for an ad that that was there but it's not here anymore. Yeah.

Speaker 1 And also like probably the placement they're gonna test as soon as they launch and get some kind of scale is probably a refresh when you basically can refresh your skills whenever you get them when you up a level because it's just you know it's in cup heroes it makes quite a lot of sense that if you're not happy with what you're given, that you can watch an ad to kind of get a new

Speaker 1 spin.

Speaker 1 Exactly. Yeah, yeah, the typical energy one.

Speaker 1 I wouldn't be sure about the refresh. My guess is that they rather do the spin wheel one.
That's my guess. Yeah.

Speaker 1 That they're they give you like more stuff in between the

Speaker 1 because it's keep in mind that this is not really suitable for all of these like the defend one mode or whatever mode

Speaker 1 that much as you kind of crossing corridors. I'll see.

Speaker 1 But basically, going back to what I said before, I don't think we're going to see the last iteration of the ad placements for a very long time, or at least kind of the thing I'll be looking for when that will be done is when they deal with this permanent ad-free card, because that is the most generous thing I've ever seen.

Speaker 1 That imagine that you can skip all these ads for 10 dollars or 10 euros a month, which is extremely cheap, right?

Speaker 1 They're going to definitely put that between a 10, one day, or a 30 day. And yeah, because you're going to be losing too much money otherwise.

Speaker 1 In terms of revenue estimates, right now, it's still relatively small active user base. From Sensor Tower, it's at about 500,000 users currently active per day right now.

Speaker 1 So, in the regions with a high basically increase for ECPM, because it has a lot of

Speaker 1 fees, yeah, without China,

Speaker 1 probably estimate currently about five rewarded ads per day on about 65% of the user base, which means that this game is earning about like between the deltas, I would say between 18 to 25% from ads.

Speaker 1 So right now it's only about 40 to 45k a day, but not more than that.

Speaker 1 But we'll revisit this once we scale it because the active user base kind of throws it off because the active user base has been growing, so it's hard to get a good read.

Speaker 1 So it's just like assume 20% for now. And then we'll redo this once the game has scaled and released globally when we have some active user-based numbers.
I would still, I would be way more generous.

Speaker 1 I would say it's like 40%, 35% ads actually coming.

Speaker 1 Yeah, I know, but still. We'll see.
We'll see. We'll redo it.

Speaker 1 What kind of ECPMs do you have in South Korea? Quite high now. Yeah, quite high.
But basically, like, it's too early, right?

Speaker 1 So, I think it's in that region right now, but it's not going to be that high until they get rid of this permanent ad-free card. So generous.

Speaker 1 Okay. But yeah, that it's high, it is definitely much less ad focus than Archero 1 was.
Yeah.

Speaker 1 Yeah, exactly. It's way more polished.
And what we'll do is when we do review radar,

Speaker 1 I'll just do this again and just

Speaker 1 give an estimate. Let's see where we end up.

Speaker 1 By the way, it's super interesting. You know what?

Speaker 1 I'm just looking at the charts from November 30th

Speaker 1 on our favorite platform in the IEP side, and I don't see Archero 2 anywhere there.

Speaker 1 No WeChat mini game stuff yet. Yeah, not yet.

Speaker 1 So

Speaker 1 I would, if it's so strong in China anyway, I would expect them to have it on here. But yeah, was Archer 1 there as well? I don't think so.
I don't know. Maybe.

Speaker 1 Maybe it's the like you need to have the ISBN, maybe that's the problem for, I don't know. Because I can see Top War here on number 10.
Of course.

Speaker 1 Of course you can.

Speaker 1 Anyway, yeah, you go. All right.
Okay. Give it to me.
Give it to me.

Speaker 1 I'm expecting some crazy good creatives. Oh, yeah.

Speaker 1 Crazy shit. Appsalt, crazy shit.
So, what's also really interesting is then the Iron Source is here. Uploving is not here.
So I guess mediating with Iron Source.

Speaker 1 Yeah, that's what I'm feeling I got as well. Majority of ads that I got were Iron Source and Unity.
Yeah. And that makes me to believe that this is probably mediated on Iron Source.

Speaker 1 I think, as all their games, no, I think we also had this kind of feeling with capybara. At least I had, and I usually

Speaker 1 usually get a message when we say the wrong thing from someone at Apple and that corrects me, and I never got that with Habby. So, like,

Speaker 1 that leads me to believe that's probably Iron Source.

Speaker 1 But what I also heard in Vietnam is that all these Chinese, they're actually like they do a lot of interesting work on like pulling in quite a lot of like, yeah, own mediations, pulling in other mediations.

Speaker 1 There's quite unclear sometimes which mediator these companies actually use. That's at least what I heard from the grapevine in Vietnam.
So, yeah, maybe it's a bit muddy. I think that

Speaker 1 might be very, very true.

Speaker 1 Anyway, but as you, as you see, or as you, as we saw before at Capybarrago as well, they're very strong on YouTube and then a little bit of Facebook and then this like TikTok of Unity and Aerosones is just there very early on.

Speaker 1 But the most interesting stuff is basically on Facebook. So let's just check.

Speaker 1 Let's just check all of these.

Speaker 1 Altered gameplay.

Speaker 1 Altered gameplay, altered gameplay. And it's going from down

Speaker 1 from bottom to the top. You know, like what this reminds me, like the old hyper-casual game with the snake where you're just kind of

Speaker 1 going into these blocks. I don't know what the game is called, but it's it's all of these and it's almost everywhere in the in here.
So it's creative.

Speaker 1 That is a very good creative, right?

Speaker 1 Not even scratching the boss.

Speaker 1 No, no, no, no, no, no. Look, this is it.
Look,

Speaker 1 the numbers, yeah, the numbers, the blocks, and just

Speaker 1 yes. And this is basically this is all everybody's gonna copy from now from now onwards.

Speaker 1 You think buckets have good CPI?

Speaker 1 Buckets is on the other hand.

Speaker 1 Dozens and hundreds of buckets going against you have good CPI. Yes, that's for sure.
That's for sure. It's it's but it's you know it's it's skeletons and buckets

Speaker 1 but all these buckets on their head.

Speaker 1 Yes, this is all the all the crazy, but you know, you have all the all the gates kind of

Speaker 1 it's gate modification exactly. Where did we see that?

Speaker 1 Forex again.

Speaker 1 Forex again as well.

Speaker 1 When I was looking into the Forex kind of research,

Speaker 1 I found out a lot of crazy stuff from Last War beginnings that we didn't even talk about because we didn't know.

Speaker 1 It's all of these different kind of altered gameplays. It's

Speaker 1 nothing like the gameplay, obviously,

Speaker 1 on Facebook, at least but this is just so this this kind of comes back to my assumption

Speaker 1 obviously we have all this different stuff yes

Speaker 1 hordes of of of uh

Speaker 1 this commixer

Speaker 1 yeah this mix exactly this commixture but they in in archero one they already kind of scale down a lot uh in terms of the ua and the creatives they all only show in the creatives the the skills and skill selection and in in here it's kind of survivor I/O feel a little bit.

Speaker 1 It looks like an old build, actually.

Speaker 1 I mean, then the voiceover, and yeah, come on, man. Like, this is just this is actually real gameplay.
It is, it is, it is.

Speaker 1 Yeah, yeah, I know this because the character has to stand still to actually shoot.

Speaker 1 Yeah, this is real gameplay, first one that I see with real gameplay, yeah. And this is this is this is what they use now on in Archer one so it's for low gameplay then yeah i mean

Speaker 1 on archer one now it's kind of maintained and small i would say so but this is interesting because uh it's all about just the combination of gameplay plus the the voiceover which is ai obviously and then the skill selection the skill selection is really really uh important in in their creatives

Speaker 1 so it's also like different

Speaker 1 kind of multipliers but do you see you see how polished this

Speaker 1 is super celebrated

Speaker 1 yeah it's insane that's what i found with uh with the last word first creatives and i think even with first creatives on the archer one

Speaker 1 it looked like absolute shit

Speaker 1 so when i compare it and i'm going to show it in the in the some of the next um creative trends

Speaker 1 one one versus the other it's just like this is way more polished and honestly it's it's great and also this is this is different. So, this is,

Speaker 1 yeah, yeah, yeah, yeah, this is.

Speaker 1 I mean, this if you this looks like a super salad, yeah, exactly, like a super salad, but if you actually watched the video that you were trying to get the gems for, this is it,

Speaker 1 this is it, it's a 40-second trailer for for the whole game, so uh

Speaker 1 it's it's it's incredible, honestly. The production value is yeah, it sure looks like clash of cleanse to the message.
It's exactly, exactly.

Speaker 1 That was my first feeling: like, oh my god, like this is exactly like the first clash of cleanse video. I had a

Speaker 1 bunch of different stuff. And you know, you see this

Speaker 1 300

Speaker 1 pages of creative pages,

Speaker 1 Jesus. And this is, it's, it's like few weeks

Speaker 1 of Asian lunch. And

Speaker 1 that's the thing, Asian lunch. That's, that's the thing that this is, this is what brought me to the assumption and hypothesis that these are just like

Speaker 1 really trying to scale and find the best performing videos.

Speaker 1 Korean hook.

Speaker 1 Yeah, and Korean hooks and all of these different things that

Speaker 1 then they just multiply when the global launch happens in the US and everywhere else. Oh, wow.
Even Branding Hubby. Yeah, Branding Hubby.
It's all of this. And look, all of these different.

Speaker 1 I mean, I really like

Speaker 1 Super Mario stuff, yes.

Speaker 1 They don't have IP infringement as long as it's on mobile. No, exactly, yeah.
And if it's if it's going from China or

Speaker 1 what are you gonna call the TikTok police? Yeah, it's like nothing, man. There's nothing to infringe here.
It's just like a box with a question mark. That's it.
Oh, come on, man. Oh, Jesus Christ.

Speaker 1 It's like the slow hockey stick all over again. How is this not? How is this not Mario? It's exactly the same.
It's come on.

Speaker 1 This is very cleverly done.

Speaker 1 Okay. I think lawyers will will like approve it.
I don't see a problem there. Of course, you're

Speaker 1 only if it's your lawyer.

Speaker 1 I'm not going to say that.

Speaker 1 But in in in in in here, which then it's all again s skill selection, the skill tree, everything. This is what you're talking about.

Speaker 1 This is exactly, and it's an ad. So

Speaker 1 it's an ad in Asia.

Speaker 1 Yeah, so if you want to see.

Speaker 1 Exactly. That's what I want.
So, like, this is just like identifying the hardcore kind of users.

Speaker 1 And I also really like their EDM music in all of their creatives. It's just insane.

Speaker 1 It's insane.

Speaker 1 Tower defense. Yeah, yeah.
It's just. What the fuck is this?

Speaker 1 Like, this completely different game not even free that's what i'm trying to that's what i'm trying to tell you like this it's archero gameplay even if if you if you remember archero was using altered gameplay all along because it was really expensive it was really expensive

Speaker 1 so now they're trying to find the different altered gameplays that actually produces really low CPI so they can use them in the US and then scale.

Speaker 1 I'm not sure like how transferable it's going to be in like on kind of going from South Korea in Asia to US that much, but still, I think there should be something and that's I mean they've done this already millions.

Speaker 1 Yeah, replicating you know like evolution, they just make a like a couple hundred creatives and then just iterate until they get the good ones.

Speaker 1 Yeah,

Speaker 1 you know, if you feel if you're born in

Speaker 1 Wi-Fi,

Speaker 1 yeah, without Wi-Fi, you know, no best, no, no Wi-Fi game hook.

Speaker 1 Korean comments. Yes, Korean comments.
It's it's a lot of a lot of different creatives, man.

Speaker 1 Like, I think the creative team assignment is like, do all the creative concepts. Like, what do you mean? And, like, all of them.
Yes. Yeah, exactly.
It's like with the

Speaker 1 impressions.

Speaker 1 Like with the impressions.

Speaker 1 It's exactly exactly. This is just, you know, what is it's the Forex kind of creative approach.
Just bomb it, bomb it with everything, every concept you can think of.

Speaker 1 So, you know, we see there's no buckets on the on those heads, it's just normal how much

Speaker 1 there you go. Oh my god, this is this should be the hook.
Every single video that you showed is a different concept, exactly, it's a different, it's a different concept, exactly.

Speaker 1 And

Speaker 1 this is also super hardcore, you know, you see,

Speaker 1 yeah.

Speaker 1 So, I mean, if you see you have 326 pages, you know how many

Speaker 1 pages.

Speaker 1 To not even talk about, like,

Speaker 1 if you remember what we discussed with all in hall,

Speaker 1 which was also almost in Global Lounge, it was like 15 pages, 15 pages, eight pages or something.

Speaker 1 It was just a joke. Yeah, this is 300.

Speaker 1 So, and this is Facebook only. This is just, I showed you Facebook only.
I mean, it's not going to be that different for the others, but still, like, YouTube, it's more like all of these.

Speaker 1 Oh, fuck. Oh, my God.
Oh, my God. Oh, my God.

Speaker 1 Yeah, this is the Disco Ball kind of

Speaker 1 explanation of different things, like how different things work. It's just that's too much.
Hardcore stuff, basically. Yeah, hardcore explanation of mechanics which works on hardcore Korean users.

Speaker 1 Exactly, exactly.

Speaker 1 Which is interesting. I mean, we have all these different things, obviously.
With UGC. Oh, this is what I want to show you.

Speaker 1 Look. Zelda from Wish.

Speaker 1 Zelda from the Friday. Zelda from Wish.
Absolutely Zelda from Wish. And just, there you go.
Zelda from Tamu.

Speaker 1 Oh,

Speaker 1 Zelda from Tamu. It's

Speaker 1 Minity Store asset pack. Yeah, yeah, for sure.
That's that's that's exactly what it is. Yes, yes, that's exactly what it is.
Uh, I wanted to show you

Speaker 1 any other outrageous hooks or something that no, no, nothing, nothing like too, too crazy. What I'm kind of really

Speaker 1 really missing is, oh, here you go. 2019 Archero.
Now, you know, a combination of 2024, I guess. I'm really missing the playable piece.

Speaker 1 Even though you have unit reverses, you should. Yeah, there are no playables.
No playables.

Speaker 1 Zero. For now.

Speaker 1 How much pressure do you throw into playables if you wear them? Oh, yeah, there is one. Okay.
Okay. I'm just.

Speaker 1 I didn't see it yet.

Speaker 1 Um, there's one at least. Drag the joystick.
You know, this is this is I'm I'm I'm playing as

Speaker 1 I just followed the creative, Jakob. That's that was my issue.
I should have mapped it, but I followed the creative.

Speaker 1 That's what I wanted to say. I'm playing Felix now.

Speaker 1 It was really hard.

Speaker 1 Yeah.

Speaker 1 Meanwhile, I'm just like a noob.

Speaker 1 All right, Matthia. You show show shows one more creative, and then I I need to sleep because this is getting.

Speaker 1 I think that's it, yeah. That's it.
That's it. So that's it.

Speaker 1 I already showed you everything I wanted to.

Speaker 1 So it's not a lot of playables yet, and it should be. It absolutely should be

Speaker 1 a full playable one because it's big on YouTube.

Speaker 1 It's going to be big on Facebook with all the altered gameplay, but you need to be big on Apple Avenue Unity, Arrow Source, or whatever SDK networks you want. I mean, Integral as well.

Speaker 1 It all needs playables.

Speaker 1 But it's for me, it's nine out of ten anyway. It's just it's gonna be like again in like a creative changing game.
Honestly, all the approach is gonna change, and everybody's gonna copy Archer too.

Speaker 1 Yeah, same

Speaker 1 as I said, gonna stand on this one. This is gonna probably get bigger than Copy Bargo.
Yeah,

Speaker 1 nine out of ten for me because I want more fucking damn automation. It's just like, oh, yeah, too,

Speaker 1 too needy with like maintenance and turns into giant chore later down the line. It's grind, yeah.
Yeah, it's grind as hell. But I guess that's that's what works for Asia.

Speaker 1 Yeah,

Speaker 1 uh, for me, four or five out of ten. It's just not polished or worked on really yet.

Speaker 1 They probably will, but the permanent ad card ruins everything. It's probably going to be taken out, but it's just a lot more stuff you can do here, specifically also on segmentation.

Speaker 1 But they'll probably get there looking at what they've done with Survivor.io I/O and how they changed that. We'll do it on review radar and then we'll re-rate it.

Speaker 1 But yeah, I can't give it higher than a four or a five.

Speaker 1 Nice. Thank you very much for listening, guys.
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Speaker 1 comment under the video, join the Slack channel.

Speaker 1 Also, don't forget to join the Super Hybrid competition by Supersonic and earn some money and get your hybrid casual game improved with the industry leaders as Supersonic is.

Speaker 1 maybe.

Speaker 1 And then

Speaker 1 see you next time.

Speaker 1 Bye-bye.