Tiles Survive Breakdown: FunPlus goes full Century Games

41m

In this episode, we break down Tile Survive! FunPlus’s biggest 4X pivot yet and their boldest copy of Century Games’ “Dark War” playbook. From idle meta and scripted roads to resource overload creatives and meme awards, Tile Survive is showing that copying the leaders is now the fastest path to $50,000 a day. Find out what’s new, what’s missing, and why FunPlus may finally scale back into the 4X top tier.


You’ll learn:


The real gameplay and meta changes—what’s new, what’s just Dark War with cartoon paint


The evolution of 4X ad creatives—Golden Goblins, AI memes, Minecraft hooks, and fake UGC


Why simplifying onboarding, events, and gacha is now the winning move


Key Takeaway:

Tile Survive is proof that the new 4X playbook is copy, simplify, and scale—then innovate only once you’re printing money. FunPlus finally stopped reinventing, and the numbers are speaking for themselves.



How to master the template and what FunPlus might do next

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


Chapters


00:00 Revisiting Forex: A Nostalgic Dive

04:05 Game Review: Tile Survive Unpacked

06:53 Game Mechanics: Simplification and Comparison

10:03 Market Trends: Analyzing Downloads and Revenue

13:06 Creative Strategies: Marketing and User Engagement

16:05 Future Predictions: The Path Ahead for Games

25:00 Emerging Trends in Game Development

27:05 Creative Strategies and Marketing Insights

30:25 Game Mechanics and User Engagement

34:00 Benchmarking and Performance Metrics

37:55 Final Thoughts and Future Directions


---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

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Listen and follow along

Transcript

So, if you look here, the numbers speak for themselves.

It's getting up doing something like 50k a day currently.

Started in March this year.

Downloads-wise, this is the kicker that I wanted to show you.

So, downloads-wise, yeah, they just now start scaling up pretty high, which is like 60k downloads a day.

And if we put

the Huncher filter

missed:

it's 4 a.m.

and we're rolling the dice.

Mate drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jackup designs, worlds chasing the sky.

We're the two and a half gamers, the midnight crew.

Talking UA adverts and game design too.

Matej, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

But J-U-A, master eyes on the prize.

Tracking data through the cyberspace skies.

Felix stats colours like a wizard in disguise.

Jackups crafting realms left up to the highs.

Two and a half gamers talking smack.

Slow, hockey sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Live in August.

I hope so.

Hey, Mati, have you been exploring, expanding, exploiting, and exterminating?

Yes.

As usual, as usual.

And I hope our dear listeners were doing the same thing because today we're going back to our good old Forex days again.

What do you mean, good old?

Nothing, nothing has happened, nothing changed, I know, whatever.

Like, they're just doing the best deck they ever did.

Okay, okay, so we're going to the Forex waters again.

It's better, it's better, okay, yeah, for sure.

Okay, welcome, everybody.

I'm Felix Broberg,

and

we are your

host!

Woohoo!

Okay, thanks for listening.

See you next week.

This is fucking Christmas.

It's going to be a lot of fun, as usual.

It always is.

It's always fun.

Numbers or game?

I have no preference.

Our listeners and

viewers and or whoever.

We always say we should start with the game.

Let's do game until my baby is still manageable with like spectating me.

Yeah.

Anyway, so we have a new game from Fun Plus

called Tiles Survive.

Interesting name.

And it's not Fan Minus, finally.

Yeah.

I think this is the most

promising game that we covered from Fan Plus for quite some time.

Yeah, because they literally went like copy last

War Survival and that's it.

I mean...

Yeah, I don't judge.

So, yeah, no more shenanigans with the DC, IP, Batman, whatever something.

Like, literally, this game is already doing better, in my opinion, than that game, but we'll compare afterwards.

Anyway, so you start the game.

It seems to me that there's no mini-game, actually,

within the game, or I haven't seen really one.

It just goes straight into the typical

idle meta of century games, where you have these buildings where you need to upgrade, you know, the bed, the toilet, the second bed, yada, yada, yada, yada, the idle part.

At some point, a nuclear reactor gets uh switched on.

Everything is built kinda around it, and this is the main building.

There's no temperature or whatever kind of thing, like Frozen City had.

So, I guess throughout the iterations of like Dark War and everywhere, we can get rid of that mechanic, even though there's still this kind of a

health issue, something I don't even know where it is, honestly.

Where like your people has some

here I don't know where it is basically but

somewhere where it is where you what's this it's not that

where you

have a friendship yeah

thank you

somewhere here maybe where are you trying to find

I'm trying to find the survivors like health and everything and like

the building with like you making sure that nobody is is dead because you have enough food and like all these meters that still pretends.

Ah, here we are.

Yeah, here is the one.

So you are populating all of these things, and then you have these two stats.

That's what I wanted to find.

The original, if I understand, has four.

We just have two.

So it's like simplify, simplify, simplify, and like you go.

So up until point, like first half an hour, this is basically century games.

Then at some point, this kind of a typical road collection stuff battle kind of unlocks where you go through this like scripted road of encounters.

We had our narrator Lucky.

She was the character.

Oh no.

She was the one that got Yeah, where she is.

Here she is.

Yeah, she got she got captured by

the zombies and like poisoned and whatever.

You need to find serum for her.

At least it's not like half that dog that then sits in your base as an offer.

So again, pretty much did everything that

Dark War

did.

But keep in mind, this is Dark War, because Dark War is the combination of Last War and

Century and White Tyranny Survival, kind of onboarding together.

Because Dark War

also has this kind of a road thing where you have this kind of character being kidnapped by the narrator blah blah blah you need to save him and you also have this idle city thing going on with this kind of people populating these buildings and like literally like these houses kind of tell it away immediately.

Like this is Century Games kind of template.

So they're pretty much going after Dark Gore, which is the modern template one, but there's no mini-game.

So after you go through these kind of hoops and whatever, like here is where I end that.

For instance, here, here, I have like even an optional battle here, which I think we're gonna fight on just to see.

So they don't have gates mechanic, they don't have whatever invasions like King Show.

They don't have nothing basically.

It's just pure, like these AFK Arena-style combat situations, and that's it, like that.

That's not really something to it.

So it's, I would say, just simplification of the bread and butter, what like Dark War did, which Dark War is going to, I think, doing already a million a day or something like that.

It seems.

The interesting part which they did actually, they tied this road to a little bit more progression because at some point when you save the lucky girl and you get this kind of an

infected mystery thing, which is like

pretty much another road, and you need to go and collect all these things, like

minor infected, and I can go there because I need to clear exploration level 20, unlock powerpin level 11.

So it basically like gates your progression.

Because in

Dark War or in Last War survival, so basically Boulder River

games, you can kind of skip these things and you can just go on.

And like, I don't really care.

Here, I guess you need a little bit, you need to care a little bit more.

So we'll see.

Regarding the other kind of usual mechanics, so we have our favorite sonar thing where there's this like small plane that at some point kind of goes away and unlocks the map.

That's like a really typical thing.

Nothing really to it.

The map is just there and it's full of these kind of reactors, which are the players.

And then it's zombies are there, so all good.

Exactly.

And keep in mind, by the way, that like the whole theme of this, I mean, like, literally, the whole visual and art is basically Last War in a little bit more comic-y style.

Exactly, everything's the same, like zombie, apocalypse, survival, a little bit more cartoonish.

Yeah, yeah, yeah, yeah.

I guess I said, is this kind of a different, a little bit more different, bright art style?

But regarding the like the content and the actual setting, yeah, yeah, that's exactly the same.

I mean like one-to-one.

So so that's there.

So they finally somebody at Fampa said like why why do we keep kind of doing these experimental iteration?

Why don't we just go in bread and butter?

So they finally I I think found themselves and yeah all the other live op stuff is the typical thing here.

So the login thing we don't have the first buy on the hero that's like dying in the middle of the base or whatever that River Game always does.

They just have normal offers here.

Then they have pretty packed event pipeline and that's like the typical stuff.

Like I don't really think there's like anything to it.

Then we have all of these kind of slots and lanes such as troop training, research training.

I don't know, constructions, like everything's kind of the same.

I think one mechanic that I saw was different was these like dared dispatches, which, if you remember in

Last War, this is the trucks mechanic, where you can like pillage the trucks and send them for like two hours, like

and you just select the hero, yeah, dispatch, and that's it.

And like

it goes.

I don't know if it's even sending somebody.

Oh, it's not, it's just like somebody went there, that's it.

So they again simplify, simplify, simplify, but it's mostly all the same.

yeah.

As my daughter says,

she agrees, yeah.

She's seen so many, so many forexes by this time.

It's like, yeah,

I've seen this already, it's fine.

All the other things here are kind of the same, like, don't really see anything different, like very few heroes actually.

And the gacha is again very, very cutthroat.

Like, you literally, yeah, you have this train animation.

Yeah, don't skip it.

Don't, don't.

I'm skipping it.

What do we have here?

Nothing.

Awesome.

Nothing.

Awesome.

A lot of time you get literally nothing.

That's this is the shitty part.

That like you get fragments.

Like I think once I got a hero, actual hero that I could use.

Like it's like, yeah.

Not good.

But then the heroes themselves, you have a lot of layers such as skills, you have their gear, you have the stats that you need to upgrade, these kind of tokens, which are again the star ratings.

It's kind of very, very typical, like the usual setup.

I don't think so, that there's like something, as I said, the only thing that I saw regarding the difference between Last War or Dark War, or pretty much against Dark War, is that this road of these like scripted encounters that you go through, and the game kind of tries to walk you through it is a little bit more tied to the actual progression.

You can really skip it and just not

interact with it like before.

But they don't have any mini-game in it.

That is really surprising to me.

I'm really looking forward to how the creatives will look because again,

no gates, no

gates at all, no invasion, no CPI reduction.

Yeah, yeah, so

a CPS reduction is that

zombies are like already on

the thing.

But yeah, it's it's just bread and butter dark war.

Like simplified dark war, I would say.

That that's it pretty much.

Yeah, like I don't know, like maybe if I play it a little bit more, there's some difference between the libels.

Of course not, but I guess the libels will be different because you can copy that immediately.

But the onboarding and the first like I've played this for three days.

Yeah, it's it's kind of the same.

There's not not really much to it.

Like, yeah, what what can you do if all these systems are already kind of so good that like why shouldn't you reinvent the wheel?

Which they did with DC and we see how that happened.

Yeah.

You can showcase that as well.

I mean, so there's nothing else.

Yeah, that's it.

Like, nothing really to it.

So, if you look here, the numbers speak for themselves.

It's getting up doing something like 50k a day currently.

Started in March this year.

Downloads-wise, this is the kicker that I wanted to show you.

So, downloads-wise, yeah, they just now start scaling up pretty high, which is like 70k downloads a day.

And if we put

the country filter, Mr.

Mr.

Country filter, as you want.

How is it scaling so quickly, though?

They know what to do.

No.

Look at the, yes, look at the

Russia.

In Russia, that's why.

I was like, ah.

Yeah,

that's the catch.

There is the catch.

Yeah, but

still, nonetheless.

I thought you're not so fast, Mr.

Jakob.

Not so fast.

DC Dark Legion.

Yeah.

Which if we take this out

yeah, downloads is like

fourteen K.

Which out of those fourteen K

what we need is for not for now.

Yeah, it's three K it's uh it's US.

Yeah, three, four K is US.

But the revenue is on a

very strong downward trend because they just, you know, ran out of that

initial cohort, I guess.

Terrible.

Yeah,

but

so it's still half decay a day, but

it's just going down.

Obviously, if you have

such a small user base now, it's it's gonna go yeah.

So, in my opinion, the game, even though it's on scaled and russian traffic or whatever,

you are still the dark legion.

Yeah, yeah, that's what I wanted to show you, that like its user base is going down, basically.

Like everything is going down for this game.

So I would still

expect that by the end of the year, the tile survive game or whatever the dark work will be, yes, will be faring better than this game.

So I guess, yeah.

Just keep in mind, this game also is chained down by royalties.

Yes, on top of it.

I can agree with that.

Yeah, and doesn't

DC part

the CPI really helped them that much.

Like, if you, if you look at their overall, like, what they're currently doing regarding revenue side,

yeah,

this is still the biggest game currently, but

yeah, I guess it's a matter of time.

Stormshot's still doing three mil a month.

Yeah, I was doing five.

Ah, yeah, like everything's done.

Two years ago,

yeah, I'm super sure.

They really need to put their shit together because,

yeah, I guess since three games and river games are going to run over them, so I guess they already did

see this is the this is

what kind of dinosaur is that?

This?

Yeah, sad dinosaur.

It's helix fossil.

The one you find in museums.

Yeah.

Fun minus cities.

Yeah, fun minus.

But yeah, nowhere near close their peak in December 2020 when they were doing like ninety million a month.

Now they're doing like

one of that.

Yeah, but that's good old days.

Yeah, that's

the good old days where White Out Survival and Frozen City were not roaming around.

Yeah, and Last War either.

Yeah, exactly.

So

I'm just thinking that these guys finally had some game that was like

interesting enough.

No, no, no.

Let's just follow what the top, top, top,

you know, top games are doing and we'll see.

And it seems is working for them instead of like all of these because even all these other games they aren't really following that uh setup, like even Storm Shot, they had still that onboarding setup with like fake mini-games and the dancing powers and blah blah blah, but it wasn't still on the level of sophistication of Century Games or River Game.

No, because I think it was it was launched before that even.

Yeah, exactly.

So Stormshot is one.

Stormshot is uh

yeah, this red red thing here.

So it's what like September 2022.

Yeah, told you.

It was before.

Something like that.

So, yeah.

So, yeah.

It's just that, you know, gaming times moved.

Well,

we have zero ads, I assume.

Zero.

As usual.

Best ads.

The best ads?

No, that's not true.

No, that's not true.

Exactly.

It's not true.

But they do have some videos and stuff.

I'm curious to see the Russian creatives.

They seem to be vibing a lot with Russia.

I don't think we are gonna see them here.

Or maybe we all with Aplovin, actually.

Because they started running quite a lot of uploading stuff.

But I'm kind of going in here for June before Skype started scaling because they only had Facebook and Upload in back then, but still running way more

stuff on

Facebook.

And I want to to show you

how different

this is

from your.

Oh, wow, yeah, yeah, yeah, yeah, I remember now.

This has this like polytopia vibe.

Yeah, this is a very different vibe from the all the creatives that you have.

Yeah, like resource gathering,

something, something

that's exactly what we can see here.

It's all about resource management for some reason.

It's like some simulation game.

Yeah, but you know how it is.

AI, there we go.

AI it is.

And again, like I said, we've seen this before, all of these.

It's resource management, kind of township-y

golden goblins.

Golden goblins, exactly.

That's the dad's the difference.

That's an additional creative that we are gonna see as well.

But it's like, yeah, kind of resource management that they interesting.

Yeah, it's resource overloads and like this

dynamites.

I think we saw it before as well.

Not so much again, but

it's way different from what you're used to see.

This is golden goblins.

Yeah, like, yeah, yeah, golden goblins.

That shredder tells you the way.

Yeah, yeah, look.

Hello.

Yeah, even the golden.

It was like, okay, yeah, I've seen this before.

Just interesting how Golden Goblins works for everything, pretty much.

Because it's idle, man.

Like it's uh it's idle, it's complex, and you just uh you just get these resources shredded, get golds, and upgrade, and then do it again.

But everybody understands the theme of rising numbers, yeah, yeah, yeah.

That's why we have idle on every single forex in the onboarding funnel, yeah, yeah, yeah, that's true.

But this is just kind of all resource management, which is interesting because I was really looking forward to see something else,

but it's all resources.

So it's like, but tile, it's still all within the tiles.

And I'm going to show you some of the other kind of AI stuff.

Was it a salmon farm?

Yeah.

Ooh.

They have hooks.

And it's kind of, you know, connected

quite nicely.

But again, like, what is this?

Golden goblins.

Yeah, this is golden goblins.

All over again.

Golden goblins all over again.

Man, it's so good

i wonder if they

they have

oh that's a nice octopus nice octopus you know see if they just

have a web shop here they maybe get more more gold or gold there right

because everyone needs a web shop

yeah exactly everybody everybody needs a web shop because this episode is brought to you by fast spring which has delivered D2C at scale for over 20 years and they power top mobile publishers around the world.

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It's very easy to set up.

And we have more creatives.

Way, way more creatives.

This is

this is the funplus one.

What do you mean fan plus one?

Fun plus has these like you saving things with like

symbols on top of their heads.

Like the

Dark Legion kind of thing.

Yeah, yeah, yeah, yeah.

This is the signature fun plus Forex creators.

This is not.

This is

not, but this

is the beginning of this.

Yeah, yeah, it is.

I mean, I was really kind of expecting this.

Like,

this looks exactly like

something else.

Obviously.

But

I would kind of watch this as, like, okay, okay, it's more close to TrainStation than a Forex game.

I don't get this whole, like, even the name of the game, like, Tiles.

Because you see clearly that there are these, like, environmental tiles, looks like civilization or something.

But there's nothing of it in the game.

Yeah, maybe that's only the.

Zero.

But come on, Forex is not, like, known for the genre where they're truthful and they're creative.

Sure, sure.

Sure, sure.

I know, but at least the name supposed to

change you in.

It's just

maybe

post-truth.

Think Sera?

post-fact era.

I know.

Because look, I mean, this guy.

The CEO will explain.

He's AI.

Yeah.

No shit sharelock.

100%.

Of course he is.

It's just our game's totally free, packed with gifts, rewards, and you know, not enough players are playing it.

It's so funny.

But it's like they like he's kind of selling it as like an adventure game, resource management, building, shelter, whatever.

Like, come on.

Really?

he's lying of mate who had this like this is golden goblins of century games the one with like this kind of a

string which you

stick around and vital

but this is this is almost like the dark legion creative it's almost like almost the same everything's dark legion is from this end farm view yeah yeah yeah also

if you download from with the link from this creative you will get a hundred dollars of worth of

stuff,

gems, and prizes.

It's not gonna happen,

of course.

Oh, that's nice.

Yeah, it's pretty cool.

Snowglow,

yeah, it's a good best game creative.

Yeah, survival game.

I mean, yeah, who this doesn't matter.

We should do that for our podcast stuff, like make a you know, nice uh

fake promo.

I mean, you mean nice,

nice award, yeah, nice,

Best

mobile gaming photo.

Yeah, we already do that.

Only if we ever done that before.

I love that because most people thought it was a funny joke, and there was like 2% of people, how dare you?

No, 80% of people thought it was real.

That was the problem.

Yeah, okay, so yeah.

80% of people thought it was real.

Like majority, well, not majority, but like 20% or 15%, it's a joke, and then 5% is like, how dare you?

And look, whoa,

like now we are kind of starting to see all the fun stuff

and fun plus, I guess.

Now, like, all the resource management.

This is century games.

Instead of snow, you have mud.

Yeah.

Yeah.

Who cares?

But you have the tiles, right?

It's the tiles everywhere.

Which

whatever that means, but yeah, look, it seems it works.

Yeah, exactly.

The question is: does it work if it's just, you know, third-world traffic?

Like you like you show third-world traffic

now, but not scaling in the US.

Well, for now, we'll see.

The thing is,

huh?

It's very, yeah, yeah, yeah, because they started scaling like a week ago, right?

So, yeah, like very, very

few days ago, even this creatives.

Also, this is quite new.

But I'm kind of surprised that this is running on YouTube or Google

and they are getting traffic from Russia because on Google, Russia is banned from what I know.

So I was kind of

thinking it's gonna be up-loving mainly, but I guess it is just these are just the new creatives that they have on Google.

But the revenue is coming from US.

Revenue is like 26% US, then Germany.

They say also running a new, let's let me check for a week, like the last week, like whatever.

This is kind of

Adamopi, it's like all main, like it's scaling of Google mainly.

That's interesting.

Yeah,

that was a good hook.

They are, yeah, they're doing some interesting stuff on the US side, definitely with the different hooks and the creatives.

I mean, this is kind of what we saw before, but

but most of it is, if I understand the bread and butter like competition concepts, isn't it?

And this is nice.

Yeah, this is again very cool.

The same with the Minecraft twist.

Yeah, AI.

Yeah, yeah.

That's very nice.

Kingshot has it.

Kingshot already had it.

Kingshot had the Minecraft stuff.

Okay.

You know what I'm surprised not seeing here?

Like more people using this whole cold play CEO being busted thing in the creative

actually the CEO kind of oh, you mean that?

Yeah, but kind of CEO talking to

whoever, like employees and stuff like that, what uh microfund was doing with uh seaside escape.

That's a trend that I kind of see more often.

They ran, by the way, a video with Gwyneth Paltrow yesterday.

Yeah,

that's really funny.

Damage control one, yeah.

Yeah, okay, let's see what else we have.

It's quite a lot of stuff, actually.

Is that Woody from Wish?

Kind of.

What is this?

Yeah,

it's familiar, but not really.

Yeah,

yeah, it's familiar from Rick and Morty.

There's exactly that you mentioned.

Yeah.

Yeah.

Okay.

Definitely.

And then what's idle lambda on the background, yeah, in the meantime.

Yeah, yeah, yeah, of course.

I mean,

electricity, we saw that before, so it's like

again, like you, you mentioned like no

mini-games, obviously, but yeah, like

yeah, I was working some tile stuff.

I don't know, like, even even tile stuff, what, what, like, what do you mean, tile stuff?

Biomes, or I don't know, like, you would be because it's literally dark war, like the road and everything, it's like nothing really to it.

Yeah, I mean, because if you take, for instance, let's take like I don't know, Lens of Jail, Lens of Jail also does this that they also use the idol.

Wow, this is nice.

I mean, you know, like the music is absolutely amazing.

This is really nice, really good, man.

That is some trippy stuff.

Yeah, very, yeah, very nice.

This little Red Riding Hood, yeah, just doing a

right, okay, yeah, just making LSD.

Yeah, like after

listening to that music, 100%.

Losing the sky with diamonds.

Now we're talking.

Also, nice music here.

I say aye.

Yeah.

I mean, we are on Facebook, so that's exactly what I want to show you.

It's kind of consistent, right?

Yeah.

Yeah, but that's the thing I wanted to tell you, that if you take Lens of Jail, Lens of Jail took Century Games Idol onboarding and then put the jail theme with all of its twists on top of it.

So it's a little bit more unique.

It's not just like dark or copy.

This seems to me dark or simplified copy.

But you were also kind of saying it's good that they started finally copying what works.

Oh, yeah, yeah, that's that's the other thing.

I mean, step by step.

Do the thing.

Yeah, yeah.

Yeah, step by step, right?

So now they're kind of onto something.

And they start.

Yeah, then if you first master the template, then they can improve it.

Strategy art so my god, look,

this is exactly golden goblins.

Yeah,

but it's cannabis.

But it's with weed, yeah.

Oh boy, but yes, this is definitely golden goblins.

Of course,

yeah, but like it's exactly like one-two.

Okay, nice.

Actually, I like this one.

Lots of concepts.

Best strategy game, best survival game says, I don't know.

2025.

Five stars, yeah.

It's pretty good.

And also, another

best survival game.

So,

yeah.

Oh, nice.

And again, something that's not really in the game.

This genre, seriously.

Like, how come the people who play it?

Yeah.

It just works.

Zombies incoming.

By the way, I still don't get it.

Why don't we have more zombie movies?

If this is everything so popular, like every single Forex game is nearly about zombies.

No, but like before the whole superhero thing, everything was zombies.

Yeah, exactly.

Yeah, really?

What?

I know, like, three or four.

Like, there's not a

is there a movie franchise?

But no, but like you're Walking Dead anyway, which is a pretty big, big franchise.

Yeah, Last of Us as well, which is something kind of based on the game anyway, but still.

Big

movie that I remember is the one with Brad Pitt, what was it, World War Z or something?

Yeah, but movies is not where it's at anymore, man.

Like, it's all about TV shows, like, movies aren't really that big anymore.

Yeah, I guess so.

Yeah, Atomic Bomberman.

Okay, thank you.

Yeah, there's Atomic Bomberman.

There is an entire, of course, it's Atomic Bomberman.

Oh, wow.

I mean, I like cards get crushed.

It's just great.

You stop always to look at it.

Yeah, yeah, yeah.

Satisfying hook from real life.

And yeah, and they are actually doing quite a lot of different concepts.

So

collection, the upgrades, or whatnot,

zombie mammoth,

zombie mammoth, draining lake.

Oh my god, oh, and then whiteout survival again, yeah, that's why that's like

they know what they they should copy.

This was in whiteout as well, I think, yeah, before.

So, I mean, all in all,

I'm pretty satisfied with that.

I'm just impressed, yeah, yeah, yeah, Very impressed.

How long does the main work on this?

How long do you think they worked on this game before they released it?

How long?

Yeah.

I mean, we have.

I think it's the first time they're using the Century Games template, isn't it?

Right.

So I guess a lot, because you need to, first time you need to really put the foundation down.

So you can release the game.

But I think it was way before that.

You know,

FanPlus was running all these other tests with like...

I know, yeah, with lots of different things.

Yeah, I know.

What was it?

You remember the one where it's like

Honey, I Shrunk the Kids movie, like in like your garden and everything.

You have all of these different tiny heroes, was it, or something?

Yeah, tiny, whatever.

Z Defense Survival.

Oh, I wonder what is it based on.

Misty Continent was there, like one of the whiteout survival.

Yeah, that's why

tiny survivors.

Yeah, there it is.

That's like it's all here.

I think our friend Ning is on that one.

On this one?

Yeah.

Okay.

Yeah, we'll see.

We'll see.

And then, last domain survival.

Oh,

again.

Yeah, so maybe it wasn't the first time that they had the template.

But I think it was the first time for the specific Dark War template because the Dark War template is an upgrade of the River Game template.

Yeah.

Let's see.

Oh, yeah, yeah, yeah, yeah, yeah.

All the fun stuff.

They're okay.

I mean, pretty good.

well uh i wonder like if they if they go all over these like different games like do you think they have uh they have benchmarks for them we need some benchmarks otherwise it's gonna be difficult i know right

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and

i think that's pretty much okay i can i want to share also one last thing which is the green gallery and just check out

the July and uploading only

because I was trying to get

playables, but it's only on like an interactive end card.

And yeah, okay, here we have a playable.

Okay, nice.

Which is, yeah,

started scaling.

And this might be your

century games.

No.

Yeah, that's century games one on one.

That is just instead of k killing bears,

yeah, you're just hunting fish.

So funny sometimes when I work with studios and they're like, Yeah, we don't do fake creatives.

I'm like, Yeah, you're gonna lose.

Yeah, it's like, Yeah,

we don't do play fake music.

Yeah, okay, that's fine.

I don't think so.

Like, there's any game on the top,

maybe Monopoly go.

Yeah, I guess maybe Monopolygo or somebody that does doesn't do fake creatives,

Yeah, that much or at all.

Okay.

Started work anyway.

Look.

Look who's

underground.

And the best of these so many awards.

Yeah, four.

Oh, wow.

Six.

Oh, Game of the Year strategy.

Best story game.

Best story game.

Art 2025.

Okay.

Game of the year.

What is this?

Like, Tribeca Festival template, or what's the like the any festival?

is like Honda or whatever doesn't matter, yeah.

It doesn't matter.

You've seen it on movie posters, so that's why you make the association.

Yeah, it's very strategy.

I kind of wishing one important thing, which was the Apple Notes kind of uh thing that Hubby was doing.

This is that kind of goes in hand in hand with all this up extravagant.

What's that?

Click on it?

No, it's static image.

Static image.

It looks like Monkey Island.

I

That's only because of the dark blue.

Kind of.

Yeah, that's...

But it's coal, I guess.

What is it supposed to be?

They can't put coal, I guess, immediately in it.

They have the power plant in, so coal.

It's not golden goblins, man.

It's Township.

Yes, it's Township.

Although Township is Golden Goblins.

Everything is everything.

Everything is golden goblins.

By the way, FYI Township is currently

at its best player's biggest game.

I was just checking it today.

And they don't have ads.

Oh, they should have, yeah.

Maybe they really should.

Level

500,000.

No, they don't.

No, like, no, they have some ads on some of their games, but it's only from a cohort from 2018.

Okay.

Maybe you can go on LinkedIn and just a piece of a few people to sell it again.

Okay.

Enough, I guess, of all of this.

So all in all, I'm very pleasantly surprised what I see.

If this game is kind of in terms of that, the game KPI is good enough, then this could scale.

I don't see scaling to it's 10k US downloads, by the way, not just Russia Russia that we saw there.

Yeah yeah but still I don't see this scaling like anywhere near like the one million a month as uh Dark War or one million a day you mean?

A day, yeah a day, sorry.

One million a day.

But I guess it's important because it's showing a shift right fun plus copying century games like a new template right so yeah.

They were shopping even before but I guess now they kind of copied the really really top top one because it's literally like i think like dark war is the one that's used specifically this one which is a combination of century plus river game so i guess they're they're just kind of going all in now after or maybe this is just one of those other things we shouldn't forget fun plus knows quite well century games a lot of century games oh yeah it's fun plus the other way around yeah yeah for sure it's gonna be interesting on one side i'm really glad that they're going for top of the top of the funnel solution now like they they really took i think the best kind of template that they could the other the other thing i'm kind of surprised that they didn't add any iteration in it, like the e-world guys, the lines of jail guys did already, which they already can, I think they're ahead of them.

And we can see it on Lines of Jail scaling up.

But yeah, as Felix said, it's first you need to master the template, then you can improve it.

So, still better than the DC Dark World thing, which is horrible in my opinion.

Glitchion.

Dark Glegion, yeah.

It's gonna be Dark World for it anyway.

It's gonna be the end of the world for them for sure.

And this is the end of the podcast.

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