FPS Strike Ops: Modern Arena gameplay breakdown - PvP Offline Shooter FTW!

Hey, do I want to bid on this user?

Yes or no?

All networks say no.

If you have Imobi in there, they're going to push Google up and it's going to push everything up.

So, I mean, you can just go and look for our latest Moloca episode.

And I think, but the thing is, like, the mix that they have, right?

It's just in these regions, in these regions, is Imobi,

Yandex is quite strong, Mintegril is really strong

and Pangle.

Like, that's the networks that are in the main ones, and also App Loven.

So it's just,

yeah, like I even added on one of my clients like two weeks ago, App Love in on an ad stack on admob that didn't have app love in.

Like, revenues went up by like 30% on interstitials

night and day.

It's

it's 4 a.m.

and we're rolling the dice.

Late drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jack up designs, worlds chasing the sky.

With a two and a half gamers, the midnight crew, talking UA adverts and game design, too.

Matesh feeling shackle, bringing the the insight We're rocking those vibes till the early daylight The K U A master eyes on the prize tracking data through the cyberspace skies Felix stacks colours like a wizard in disguise Jackups crafting realms left us to the highs Two and a half gamers talking smack Slow hockey sick, got your back Ads are beautiful, they like the way Click it fast, don't delay Uh-huh

If you don't know what you're listening to, listening to Felix Worst Nightmare.

I don't even like what's the name of the game because like FPS strikes and 10 other keywords.

And then there's like 10 million other copies of this exact game and with exact name and just like one small difference.

I don't know what the name is, but I know my name is Matie Lancaris.

And I'm Felix Braberk.

And you are trying to find the job.

And we are

your host.

No, like, oh, well.

Because you just, you know, Felix Brabert.

So we are talking about another game, which is an enormous DAUs.

And Jakob is some

information, and

it's an interesting case.

Yeah.

usually

should we start with the numbers or the game this time

numbers i think numbers yeah i think yeah because this is a is a numbers issue it's a numbers issue and i can tell if you if you share the screen

you have already to say so it's fps strike ops modern strike or whatever all the keyboards we added the other one

so what's the name of the ios one they don't have an ios one they don't have any

okay so i wasn't wrong okay okay okay it looks like i i tried to look at the 20 copies.

I just like so there's FPS

camera went off, Matthew.

I'm still here.

No, he didn't.

No, I'm still here.

I'm still here.

Anyway, I want to say, like, there's not it's exact same game, which is called FPS Strike Ops Modern Strike on iOS, but it's not the same game.

I'm playing the mod, whatever.

Yeah, it's an Indian account, and it's 5,000 downloads and not even 5,000.

Yeah, it's not the same game.

This is doing like a quarter of a million a day.

Wait, wait, yeah.

Go to active user base because that's what matters, right?

Because this game is 98% ad-driven.

It's 5 million.

I can already say, guys,

whoever is behind this game, you should definitely call PVX partners because I know you are not running any or like traditional UA.

And these guys, besides their sponsors of our episodes, thank you very much, PVX partners, they're also most effective credit line for marketing, so you can take their money,

put it into the UA, and you can grow even more into the interior one markets.

Because if you're scaling and you should don't use all use the traditional UA, you call PVX Partners and you get

the term sheet in just 24 hours and secure the funding in 30 days.

So just, you know, take control of your UA budget, guys, like you should definitely run UA

and call PVX Partners, PVXpartners.com.

So you do UA.

way ua yes you do ua please and i'll only use uh

tick tock and and youtube influencers or whoever just to drive my guess is that this is a team organic install is our less than what less than

less than five

well don't worry when we get to the ad part i'll be their sixth employee and i'll be their top earning employee by telling them what to do on the ad side yeah anyway sorry

Yeah, more interesting numbers than this, or anything else you want to talk about?

5 million DAU, a quarter million.

Go to the last 30 days.

You go to the last 30 days on active user base.

Yeah, so you can see here the main geos, right?

It's India, Pakistan, pretty interesting.

Indonesia, Brazil, Philippines, Egypt, Russia, and Vietnam.

So this is definitely a tier three game, and they love it, whatever it is.

I guess it's like nostalgia towards Counter-Strike.

It's fake Counter-Strike on mobile.

Yeah, it's fake Counter-Strike on mobile.

Yeah.

Offline.

And I'll repeat this 20 times.

Yeah, but how can it work online that's still offline?

That's the thing.

Yeah, exactly.

Which is fucking terrible.

I mean, come on.

I mean, these countries, yeah, of course.

Five million people.

In these countries, I get it.

In tier ones and in the US, I couldn't stand the fucking chances.

I think the problem with Felix's nostalgia theory, because I don't think so.

These guys have nostalgia for Counter-Strike.

So I don't think so.

This theory works.

It's actually, I think, the hype behind these guys experiencing something like Counter-Strike for the first time.

Maybe.

I think that's the problem here that we're dealing with.

Go to the session lengths and the user and the

usage because it's quite interesting.

Session count, session length.

Yeah, session count, yeah, session duration.

They're playing one run, right?

Or two runs maximum, and then two or three times a day, right?

How is that interesting?

Because it's just still like quite a lot of users using it, but it's very short duration, right?

So it's just, I'm wondering if they're cutting it, like going offline or if it's not being counted, but it's just so small for what I would expect from this, right?

You'd expect like a session to be closer to 15 or 35 minutes.

I mean, it's too much too much, man.

10 minutes, 10 minutes, 10 minutes.

But the session counts should definitely over three.

If it's under three, it's shit.

which is usually for tier one markets.

Offline,

yeah, but still, yeah, I know, but still, some some numbers you still need to get when you go off online as well, right?

If you want to purchase something, you need to go online, you can't purchase shit when you're offline.

Yeah, exactly.

The shit again,

interesting.

There we go.

Same thing.

Oh, shit.

Because it's offline.

It's offline.

You're comparing Clash Royale.

Yeah,

you know what?

Because it's not offline?

It's not offline, that's the first thing, but also there's a lot of pointers and pulls to go out and in.

These things don't work like that.

Anyway, anything else you wanted to check?

Well, let's look at the game and then we can get to my heartbreak.

Okay, before we look at the game, actually, there's like one very interesting thing.

Yes.

From the outside of it, as you go on the store and everything, this looks fucking amazing.

This looks like next Call of Duty or whatever.

Modern Warfare 10 or whatever I'm looking at.

Like, you know, like all these action sequences.

You know, you have the ghost camo here.

Yeah, everything's there.

Cool weapons, yeah, and there we go.

And we end up with, yeah, we end up with Tamuette.

That's what that happened first.

Oh my God, that's amazing.

And we end up with this, which looks like an unfinished school project, which is really good.

Like, just look at the animation of the play button.

The thing is, like, it runs on, it runs on like potatoes.

Yeah, exactly, right?

It will run on anything.

That's right.

Or flies, and it works very well in these countries.

Potatoes, Jesus.

Yeah, so there's very interesting things from both gameplay perspective, but but I'm I mean ads perspective I've never seen these types of ads ever like this thing on top is an ad.

They don't know this is an ad if I click here It's an ad and it's just changing icons of the games that are being used as the ad it's not an ad.

It's their portfolio of games.

Oh, really?

Yes, there we go.

So it's an ad for their own games.

Then what we have here is that if we go as you've seen there, if we go outside of the thing and then go back inside, and I think we need a little bit of a tiber, There's the continue.

How's it called, Felix?

You know the name?

Google App Open Splash Screen Ad that covers 80% of the screen and is accessible acts for 300.

But you just did the same thing, right?

The time where you opened it.

Yeah, that was it.

That was it.

That was pretty much it.

Yeah.

So what happens in this game or what is this about?

So as Felix hinted, this is pretty much playing on Counter-Strike nostalgia, even though I still still have doubts that these guys that are playing it have any nostalgia towards Counter-Strike to begin with.

It seems to be like a

very easy, streamlined slash ripoff of stuff like Arena Free Fire or like some of these other games where, you know, you have upgradeable weapons, you have a lot of skins on those, which are these kind of very shiny and like, you know, the usual thing that shooters do on online platforms.

Then you have a shit ton of ads that are there with stuff like lucky draw the free one and they're the ray one for money which nobody buys because nobody has then you have skills which are very interesting but again all these like

let's say exotic shooters you have these very different progression layers that you wouldn't really find in a game like Counter-Strike or these other games.

Some little bit more skins there, here and there.

Again, pretty much playing on Garina Free Fire stuff.

Arsenal again more loot boxes and more ads that we have here then another lottery this is by the way one of their strongest placements because it's literally being temp or like being offered after

the strongest ad placement is the interstitial after a run that's like the only non-opt-in one where there are any problems

video parts yeah okay yeah uh yeah and then we have some offers i think like 20 of them which is just the girl changing the weapon in her hands and then we have some vip stuff which nobody buys and then we have uh yeah i think that that was it so let's go to the game so there are actually a lot of modes here yeah judici was like what the second here like stink like yes

so they have even a story mode which is uh

yeah we can play it if we really want please yes yes yes play so they're like because it's an offline game so it needs to have story mode like you know it fits the whole thing with like offline stuff if we go into it well let's do like i don't don't know, chapter three here.

We got another time.

We're at no, no, here's the here's an MREC right here.

One thing I can tell you about MRECs in these geos is just like,

don't bother.

Still,

even

well, but you can't put it into the loading screen.

You can.

A lot of games.

It seems that they did it.

They did it.

They did it as well.

For example, most of the supermarket games also do the same.

Yeah, quite good, Jacqueline.

Yes, exactly.

So, the interesting thing is that you

go.

That's the problem with the keyboard: is that you not only have the usual kind of counter-strike like gameplay, you also have med kits, which you can use like consumables.

The thing shoots by itself if it comes to contact with the player.

I don't really need to even press the button, so that's very convenient.

But this is like

a classic move on mobile mobile shooters.

And then, yeah, I think we finally won.

And then comes the

yeah, everything is basically bots.

And it seems the like the player base, they don't care, and it's good.

So you double stuff for ads as usual, nothing really to it.

And that there was the the other placements before the internationals.

Yeah, there we get our

tool liner pad.

Is there another app open ad?

Another app open ad.

Then we have the free draw

rewarded placement, which is not happening, by the way.

I need to still watch it if I want it.

And then we pass level four.

Five ads after each level.

Yeah, until your ass will basically bleed out.

There's also survival stuff, which is interesting.

Like, they pretty much put everything into it to pretty much cater probably to the biggest audience, so everybody can find whatever they want.

It's like this is this is maybe the most nostalgic thing, by the way, even the image behind it.

So, if everybody remembers this, yeah, from the good old days of Counter-Strike, there was this map called Pool Day that everybody played, which they ripped off.

By the way, the sounds are directly ripped off from Counter-Strike, at least some of those.

But I don't know why the headshot sound sounds very, very bad.

Like, literally, the guy, I don't think it cannot spell the word headshot, but

it doesn't matter, man.

This is the worst.

Yeah.

But, yeah, so you see the kill counter on the top here.

Let me just get get a little bit more healing so I can

just die.

Yeah, I want to show you how it feels regarding their consumables because that's also very interesting.

So once the guy kills me

on using this shit

if you play bots

then what then yeah, then it's really easy To get yourself killed, it seems pretty hard.

No,

that's like that's the thing.

Like if you play bots, then you don't really see yourself killed.

As I said, that's maybe what these people want, and it's like true legit.

Yeah, so let me get a little bit more kicked.

And there, you see this kind of shopping thing here?

Yeah.

If I click it, it goes direct into purchase.

There you go.

You might misclick.

Tip scans.

I should give some tips to these guys.

Yeah, so you can have the healing consumable.

This also applies to grenade consumable.

So if I have this one,

there we go, guys.

If I have this one, then two people, one shot.

You again can buy more, and again, nobody buys because we don't see any IP revenue.

Eight grand a month.

Yeah, this is basically it.

So you increasing your level, upgrading your weapons, getting more skins.

Please pay.

Upgrades are kind of meaningless, to be honest, because these are all bots.

I don't know if they even later they unlock any kind of because they can unlock players if they go online.

We know that, like, there are no players involved here or any matchmaking or stuff like that.

It's maybe stronger bots or bigger handicap, or I don't know what they're doing later, but it seems that I'm guessing because of the retention, they don't even care.

That's why it's so like there are so many options in the beginning because, again, they're just trying to optimize the funnel probably.

And yeah, that

was it, basically.

And we have some more root boxes, and we can get one more slot for an ad, and we get another ad.

And you need to really buy the Spider-Man glove.

Yeah, you need to definitely buy that man.

Oh, my God.

And there's no web shop, right?

More?

I think there should be.

There should be, even though they're making 8K a a month, they should be making way more.

If you call Fast Spring, because FastSpring.gg,

with them, you can launch a new web store or replace existing D2C vendor or add the redundant D2C vendor, you know, fastspring.gg, because

FastSpring has delivered D2C at scale for over 20 years.

Guys, you should monetize the DAU.

FastSpring power top mobile publishers around the world.

So I think India, it's not the problem as well, or wherever you are.

So just call fastspring.gg and launch web store.

Because thank you very much, Fast Spring, to sponsoring this episode.

Did you notice this thing on the top here?

All weapons.

So if you see stuff like all weapons or buy everything, it means that they don't care about

this.

But you know, if you just do this

because the people playing this don't have money to spend on this.

Also, if you know, if you if you have this type of purchase, 99.99 with web shop, it can be more.

But only in US.

Even though, you know.

Not only in the US.

It's a great ad

gallery thing, for sure.

It's like ad simulator.

It's ad simulator, but it's still making a lot of money.

I think it's making a lot of money for a very small team that's been very efficient.

I think that that's what's happening here.

That's why it's getting so many copies because this is basically like a FPS version of offline games, no Wi-Fi games.

Yeah, yeah, yeah.

That's why you have that's why you see so many different modes here.

But I still I still still think they they could earn way more or just uh run the UA because even when I was running like these types of games actually and the UA it was really like super low C P I s even at the high scale.

of course

you don't get high cpi but even in the us that's the thing so this could be way cheaper in all this year for

yeah yeah

sure

felix you go yeah sure the game is a bit low quality whatever right but it's still quite impressive what they managed to build right and that that's nothing to like avoid because still you know 4.3 million people play this every day right yeah it's insane right and it kind of shows that there there is a massive market for first-person shooter games if you can run them on like low-end devices.

Really cool, right?

This game, exactly, what you said, right?

We've moving through the main rewarded placements, the daily rewarded bonus, lucky draw five times per day, the arsenal chest four times per day, package for cash in the actual store, and then we have the MREC during loading screens, and then we have the interstitials after battles, which is the main one, right?

So

I don't know what mediation they're on, but I think they're probably on ad mob.

If I had to wager, like if I was a betting, maybe because of the Emric.

If in the Google, in the Google ones, right?

Yeah, yeah.

But here's the thing, right?

Like, right now, I don't really know how to handicap this because I don't know how many people is turned off, so you don't see any of the ads.

So if you have 4.2 million people watching on average, two rewarded ads per day, and then do three runs, which is three interstitial ads, and then see the

1.76 rewarded app open.

This game, even on the lowest ECPMs I think I've ever done on the show,

would still be making around 50K a day, right?

From these users.

But I don't think all of these users are actually

running this online at all times, right?

So maybe we handicap that at like 40 or 35 a day.

And then here is the saddest thing.

If you give me, if you give me the

screen, so this is how I could

these have done this before.

Yeah, I know.

That's what I said, like this is portfolio, and that's why this is.

Okay, you go.

You go, Phil.

Yeah,

so here is how I would improve this game's revenue by probably

lower end, 40%, higher end, 80 to 100%, right?

Here is their adapts.txt file, which I took a look at.

See what you notice here, right?

So we have direct sources, which you must have listed as direct, right?

You have TapEx, Unity, and wait, let me scroll up, Pangle,

Iron Source,

Google, ChartBoost.

So

they have ignored two of the largest ad networks in the world and they've ignored three of the main tier three ad networks completely, right?

So, if you're listening to this and you work on this game, what you're going to do is you're going to add App Loving, you're going to Mintegril, you're going to add Facebook, and then you're going to add

in Mobi, and then you're also going to add Yandex because it's also really good in tier three, right?

And if you don't know people at these networks, message me.

My email is here.

You're getting taken to the cleaners right now.

Like, seriously, adding these networks is going to increase your bid density.

Mobi is one of the biggest networks in India.

There's no reason for you to have this set up.

The only good networks kind of you're running for these geos right now is Pango and Google.

The rest you could just replace or kick because the other networks would drive so much more value.

Can you do like explain me like M5 why they're losing the money specifically for Pango?

Right.

So when you're running ads, right, everything is about how competitive your ad stack is, right?

And what kind of bid sources can bid in to bid to show ads to your user base, right?

And if you're not optimizing your ad stack with the right networks for the right region of the world, essentially you're going to lose a lot of that competition for showing ads.

Optimizing means enough networks and the right networks.

To basically show the demand, right?

In India, one of the strongest networks is MMOBI.

They're going to have a lot of direct Indian style campaigns that will push up ECPMs.

Right now, I guarantee you, they're probably filling about maybe 50 to 60% of interstitials, maybe 20% of MRECs.

Because Google is not as strong in India as

in Mobi.

Yeah, if they're on Google, right?

What's going to happen is they're just not filling and they're not filling at the highest price because there's nothing...

Okay, so how an auction works is your ad request comes in and then all the networks go like, hey, do I want to bid on this user?

Yes or no?

All networks says no.

If you have a Mobi in there, they're going to push Google up and it's going to push everything up.

I mean, you can just go and look for our latest mollocle episode and i think but the thing is like that the the mix that they have right it's just in these region in these rate regions is amobi uh yandex is quite strong mintegril is really strong and and pangle like that's the networks that are in the main ones and also app loving right so it's just

Yeah, like I even added on one of my clients like two weeks ago, App Loven on an ad stack on AdMob that didn't have App Lubin and like revenues went up by like 30 on interstitials it's like night and day it's yeah you need to have all these main main services in that and okay i get it like yeah you don't want to make your like game too heavy so you don't lose any downloads but here i can remove a couple of networks for you chart boost you can remove that

you can remove iron source absolutely and you keep pangle and remove tap x maybe you keep unity but like honestly these other networks are going to perform so much better

and if you don't at least grow by 30 yeah

i'd be very shocked like it's the saddest thing i've seen for a while because honestly if these guys are pulling off and making from this game right 30 or 40k a day like that would probably be closer to 80k a day right i can i can double your saddest thing that you've seen in a month Just give me a second.

Okay.

So do I get that right that they've been doing this with like

four games already, which means that whatever Felix said is multiplied by four times lost revenue?

I'm pretty sure like they're reusing the their ad standard, same setup, same setup.

You know, you see this chart, so this is basically the company download chart, which is like they had this big success with Cover Strike somewhere here, or Critical Action, or however, whatever FPS shooter-generated name they put there in 2020, which is which was doing like, you know, 300K downloads a day

and all the way same country setup or whatever.

Yeah, 1.4 million.

Okay, so maybe not that good.

But this one, the other one, which was doing 1 million something downloads per day in 2023, it went like

sorry, those are active users.

Those are active users and downloads was what was the other one?

Yeah.

Yeah.

So still like 200, 300.

I I wonder why it goes so fast up and then so fast down, and there's not like a natural slope here.

Maybe they

I found their address.

Don't make me come to the Seychelles and find you guys and tell you this in person.

I have a friend who goes to that region quite a lot.

Oh, wait, no, you don't go to the Seychelles, do you?

That's very

unfortunate.

If you go to that spike and then just go to UA dashboard, maybe there is that's the

look at the look at the actual date and then just click what's the July 2021 23.

You mean like if there's UA here?

Yeah, yeah, yeah.

Okay,

that's the FPS online strike, which I don't know.

It's fine.

I mean, you just go to app analysis and just go to create creative gallery, and that's that's pretty much it.

But you go to July 2023.

Yes,

there you go.

I think

they didn't say anything.

I would say if

no external event, I would say, even like maybe potentially, it's the same thing as with the simulators.

There's one big YouTuber who picks this up, and then some others will come, which exactly is happening with this FPS, whatever strike.

It's full of keywords.

It's basically all of these.

It's just, it's also the funny thing is, apparently, it's not ranked as it's in the store under adventure because it's less competitive instead of uh shooters or whatever.

It's all bots and it's on PvP.

Exactly.

It's also like top two game in India in rankings, top six in Saudi and uh United Arab Emirates, in Egypt, Russia, and like kind of in July like it's it's really a higher thanks to the the fact that adventure is

yeah, exactly.

So it's just

crossing really like the top rankings across different regions, which definitely helps with all of these kind of

so do I get it right then then the the last game is pretty much the most successful game because it is the biggest DAU.

Yes, DAU, I think so.

And also there's definitely some cross-promotion from other games as well because they already have like shit ton of these different games.

Oh, hello.

Yeah, yeah, that's that's exactly the thing.

So that's definitely in in there.

I just realized as well if they're on Google ad mob and they have one point eight million DAO in Russia, they're not monetizing that at all with this app stack.

It's just like wasting one point eight million dollars like

it was massive right missed that uh

what was it under one active user performance active users and go country

and do the last 30 days

30 days that was 187 000.

okay

still big

still big

A lot of money left on the table.

No, but it's all organic revenue for these guys.

This is great.

Like just just maximize the ad stack like yeah

yeah that's the thing like i was trying to look at like what's the ua costs and then honestly if you give me the screen it's even i mean it's it's quite sad because it's all like youtube and and tick tock videos so they run ua

you you can ask the the supercell guys like this is all retention Okay, okay, wait.

So is this under version of like influencer marketing?

No, it's yeah, but I wouldn't say this is all this is at all like paid because you see all of these, it's there are like millions of these really organic videos, it's really organic,

exactly people who

because I'm paid by superstars.

This is like, look at this, like 20 likes, 70 likes, all of these, like it's like, but there's like 13 million videos on TikTok.

So, like, this is exactly it, right?

And like

all

this, this is not vibe or CTV, but thank you very much.

Vibe would definitely work well in here, but they would really need to

step up their creative game.

But guys, if you want to run CTV campaigns, no problem.

You just call vibe.co

and you can launch on TV ads.

I'm pretty sure you would need to target the US, but yeah, that's okay.

It's that simple.

You can launch the campaigns in a few minutes.

Over 50 brands, 50, well, not 50, but 5,000 brands are already using it.

Maybe it's your turn now.

Just check out Vibe.co and launch it.

Wait, Matthew, wasn't CTV really hard before?

It was, but now it's not because, you know,

our friends at Vibe have sorted it out.

Yeah, exactly.

It's the most intuitive streaming ad plat TV ad platform.

You can, you can, it's totally self-serve.

So yeah, go for it.

Just visit vibe.co and streaming TV.

Uh, okay, let's uh, we can get back to the modern strike or FPS or whatever it is,

in the world for, yeah, exactly.

It's like, no, no, no, I was, I was doing actually research for this, and like strike, FPS, FPXRI, modern arena, and all of these.

I had somewhere I have,

yeah, it's like it's keyword bingo.

It's not, it wasn't that competitive, at least like last year when I was doing this,

but oh my god, like it's so many of them, and like if it was paid,

and this is not even it, right?

Yeah, it's like it's like it's so different random stuff which is associated to this

helps prop up the like the fakeness of it, you know, with the fake features and everything.

Look at this.

So, I actually did like the FPS Tri Ops Modern Arena, and I'm not sure.

I'm not even sure.

Yeah, this is done, right?

And this is it as well.

I think so.

And it's like, oh, like 4,000 views, 2,000 views, nothing.

But then there's top 50 best FPFK FPS games on Android, and it's got a million views.

But it's like one year ago.

So and I'm pretty sure like one of their games was listed here somewhere.

But there's Modern Strike right there.

Yeah, I know, yeah, I see, I see.

Here, yeah, Modern Strike.

Second row from bottom third.

Yeah, and this and this is the the gameplay Volk for which is FPS, but it's sixty eight K views.

It's just come on again.

So I guess we can call this FPS Strike Ops Modern Arena Gameplay Review.

You'll get 60k.

Yes, let's try it.

Yeah, let's try it.

Let's definitely try that.

So, all of these, like you see, it's like 500,000 views.

That's fine.

Okay, fair enough.

But everything else is super small.

So, this is actually organic.

How would you improve this?

Like, because I couldn't think of any other game ad placements that make sense.

It's just the ad stack that's terrible.

But the placements, like, yeah, make complete sense to me.

But I guess there's no economy, really.

It needs more economy, that's the thing.

That's how you improve it.

So it needs more progression layers or more stuff to kind of add on top of it.

But you know, what's the

retention of this?

Like, what are we talking here?

Yeah, I can stop this sharing.

I wouldn't say it's very, very big,

but it's like all of these videos are about game offline or online, and if it's bots, if it's multiplayer, and realistic 3D game, PvP game, whatever.

Table lab is too small.

Why can't?

Yeah, because

it's not in the US, it should be worldwide.

I know.

Maybe you can share it.

Yeah, I'm trying.

I need to hop through a few filters here.

Yeah, there we go.

Okay, so this is US.

Do we want India retention?

That's a good start.

3% day 60.

6% day 30 is actually pretty good for this.

These are, I think,

boost up as usual.

But

day 7, even if it's 10%, it's great.

I would say it's 15%.

Yeah, 15%

is still great.

And 6% day 30 is amazing, actually, for this kind of thing.

If it's even 5%.

Like, just, you know, think how much.

Organic money machine.

like organic money machine unoptimized exactly how many ad placements you can jam until five percent day 30 and the price

and everything are very very big like actually it's like like I like I showed you like it's actually too expensive yeah should be able to absorb a lot of lot of these ad placements in the upgrade cycle and all these other things the thing is they got all the hard things right and the easy things wrong so optimize the ad stack please because the one thing that you could improve here would be like having some live ops on like some you know know, events and stuff like that.

But again, you can't have that because it's still flying.

Can you just fake live ops with bots?

Yeah, you can, you can script it and schedule it.

But there would be like a live ops event running.

Yeah, you can.

You can just fake live ops.

But we also give you a reason to turn on the game online, so you actually have to.

Yeah, but then

you lose the DAU immediately, and therefore you lose money.

I mean, come on.

Still, interesting case.

Super interesting.

I mean, this first-person shooter game genre is definitely interesting to say the least, right?

Like, yeah, like, it's a lot of organics that you can get.

I'm just wondering when.

I hope we can get some more behind the scenes on the team here.

If it's another, like, more

book

to have gamers retreat and say shells, and it's meaning the local developers.

I could actually sell, I could actually expense that.

All right.

Easy.

Perfect.

Yeah, I guess that's

tuning in.

Yeah.

Thank you.

And it's been another lovely episode about the two and a half gamers, where you can stay two and a half steps of the mobile gaming industry.

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And more will be revealed in soon time.

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