🎬 Creative Trends May 2025: AI Madness, Celebrity Overload & the Death of Originality?

Then you can you can have this you can copy the concept from someone else anyway.

My god, they they were I mean why they didn't put alligators or sharks or whatever in in like

somewhere here jumping, yeah, yeah, here

guys,

yeah, here

are sharks, giant sharks trying to eat these girls.

But this is a fun service, Shotman.

Girls jumping like this in anime are jumping just because of one reason.

Oh, yeah, sure, of course.

One reason.

Jackup designs worlds chasing the sky.

We're the two and a half gamers, the midnight crew.

Talking UA adverts and game design, too.

Mateish, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

Mate, you aim as your eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colors like a wizard in disguise.

Jackups crafter realms lift us to the highs.

Two and a half gamers talking smack.

Slow hockey stick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Bonjour.

Hello, hello.

That's a very good start before we actually started recording.

Welcome, everybody.

As you can see,

this is the new shit.

And it's the shit that everybody's going to copy very soon.

Instead of,

well, just coming up with this.

What I'm talking about, the listeners, is the two and a half gamers mics.

This is what we

do now of two and a half steps.

Exactly.

My mic does look a bit like a pill, but I like it anyway.

It's a pill of wisdom and knowledge.

It's a pill of wisdom.

And guess what?

Today we're dropping a pill of wisdom, but we're doing our favorite segment.

And what is that, Matte?

A creative trends for May.

But before we go there,

we should mention our dear friends from PlayVentures because we just came back from Singapore and

I got deterred to Tokyo afterwards, but it was even better than Singapore.

But I would say

Enrique and Harry and the whole team of PlayVentures, hats off just for pulling this amazing event full of the great companies you have in the portfolio and obviously inviting us.

So thank you very much.

I had a talk.

I had such a great feedback and had really good time.

So thank you again.

Hope to see you next year there as well.

For those who didn't watch it, Matte became a priest of CPR.

Absolutely, hallelujah!

He always was, right?

But yeah, Hare Hendrik, thank you so much.

It was a great event.

It's not always that you do these events where all speakers are actually adding value, but this was actually really good all the time, especially Matte's talk.

I think it was one of your better ones.

Thank you very much.

Looking forward to the next one.

Thank you.

Yeah, thank you very much.

Also, there's Wilhelm talking about the whole story of Pekier Monsters and Mobile and Missed Opportunities and New company and the new game, Kingdom Maker, so all the fun.

And then I

flew to Tokyo to meet Gay Blade.

What's coming for Limit Break?

Ah, the amazing stuff, seriously.

I could spend there

10 years in Japan.

Anyway, so

today we're talking about creative trends.

Creative trends.

Oh, and we're starting with our signature Golden Goblin creators.

I hope.

Hello.

Hey, Ritsuki, of course.

I can show your new video in the podcast.

So Ritski from PVX Partners is calling right now because they came up with

the new video about the Rust dashboard that we actually showed in the previous episode.

So yeah, of course, no problem.

And if you wonder who is PVX Partners,

those are Robert, your sponsors.

If you want to scale your game or your game business, PVX Partners is the most effective credit line in the gaming industry.

So, no equity dilution.

It's very smooth.

You're such a dad.

Like, the courage level is over 9,000.

I know, I know, I know, I know.

But, yeah,

if you want to scale your game, call PVX Partners or just go to pvxpartners.com and see how they can help you grow your game easily.

So, thank you, Pvx Partners, for supporting this episode.

So, you want to go and check the Golden Goblins, right?

That's always how we start these.

Okay, is that the new trend?

Okay, where do I have the golden goblins here?

So, I have the golden goblins.

By the way, I've seen so many zombie idols.

Zombie goblins.

So, yeah, there's so many of these.

Jesus Christ, but I think

yeah, here.

Look.

Wow.

Yes.

It's amazing.

We really need to check it every single time.

This is the best part of my month on this podcast.

Wow.

Yeah.

Yeah.

It's insane.

Tomash sent me this and I was like, whoa, wait a second.

We are actually recording today.

Yes.

That's perfect.

That's amazing.

So like gates multiplication over like overload.

Yeah, but this look.

Yeah, because this is literally it's times 10,000.

Yeah, yeah, yeah, of course.

I mean, it's 10,000.

What else?

They have the.

Oh, Oh,

yeah.

I mean, we have the

good old ones, but there is more.

There is way, way more.

This is, I think, this is the new thing that we saw a few

episodes back.

It's just slightly different, but this doesn't really give me the exact feel like the previous one.

With all the gold bars there.

No, it's way more satisfying.

Yeah, way, way more satisfying.

The overall is much more impactful here.

In the gold bars than this one.

This is kind of meh, yeah, for sure.

It's not meh, but it's just different, but you know, like the pearls again, this is this is the good old one.

Look

with the pearls, and a giant pearl in the middle.

This is also quite satisfying to watch, but yeah, it's uh

it's it's good, but then like that, the gold bars are pretty good.

Mixture between pearls and gold.

Oops,

So,

yeah, there's some new stuff that is happening.

It's always so nice.

So, yeah, thank you very much for listening.

This is it.

Okay, so what do we want to see next, guys?

I would, no, no, I think I know.

I know what.

And you're gonna actually shit your pants because this is just

insane.

What, yeah, what Royal messages are.

So many combinations.

What's interesting to see here is just like the human mind in the world.

It's just like a global hive mind and the combinations of these different trends that we're seeing here.

It's just

close to Golden Copper's that we just saw.

Like it was kind of a resource like close mind or

pop copy.

It's the slingshot stuff and then just kind of a golden.

I mean like destroying the slabs.

And you know, they've discussed why that shield is blue and not green, right?

Like, it's just, yeah, what?

Like the shield of the king and the other one.

Like, so it's

why is it blue and not green?

Because the same color blue as here as the potion.

You're making this up so much.

No, but like, come on, you know, you know, they spend time testing it, right?

Like, it's definitely put in testing for all these things, right?

Bro, no, bro.

No, let me bro.

Let me braw you right here.

Yeah, where's the blue shield here?

Okay.

So, you don't think they tested it?

You don't think they tested the colors for that?

No, they tested.

I don't think the colors are not.

They are polished colors, but that's it, man.

That's the only thing that's even the legend.

Yeah, and even that legend, I kind of started to question that legend.

But this is pretty good.

But look,

they're quite old of these now.

I mean, the good old save side.

So I can read it now and then it will rotate?

No.

No, because it only looks like that.

It just goes from the top to the bottom and nothing else.

Frustrating the hand.

How can he breathe on the water suddenly?

He's like, seems completely unopposed.

So I'm drawing.

Yeah, exactly, whatever.

Because he's,

you know, a half-frog.

He used to be much more

concerned of dying.

Yeah, no attention in that creation.

You remember this one?

Yeah, of course.

The AI hooks upgraded with the king.

Three, four, five.

Yeah.

Look at the same color shield again.

No, this is green.

That was blue before, man.

Your theory is completely dead.

But they, yeah, there this

snake again.

Yeah, yeah, yeah.

You can you can hear the suspense music.

But no,

where is it?

I'm coming.

Okay.

Scary.

Very scary.

Very scary.

And okay, this is what we saw already.

Okay, this is a new one, uh, which is

and this is not snake, it's I mean, it looks like uh a giant

just dirt coming from

like hot dirt, it's just shit,

yeah,

sure,

you know, like it's uh, his

feeder fire.

Lava is so awesome, like lava is like Hero Wars 2000.

Look, look at this.

Look at this.

No way.

Is that from our friends at Metacor?

Slightly.

He's an object D.

Yeah, yeah, it's pretty good.

It's pretty good.

The missing theme is always pretty good in terms of the female audience.

I know our friends from Pixar Federation had this kind of like missing child type of creative, and it was one of the best creatives they had

against Snake.

So, you had like different combinations of dying, obviously.

It's nothing, I mean, the concept itself, it's the same thing all over again, but just it reminds me like Last War and the gates, and how many different

variations and combinations they can

kind of

think about.

And you fail,

and you fell again, and then

when I was kind of looking at this, I was kind of waiting on or no Wi-Fi balloon hook to appear here, but yeah, it didn't happen.

It didn't happen, so we are saving.

Okay.

So I think pretty interesting stuff, I would say.

Yeah, the slingshot slabs thing seems pretty good.

That's very good.

They're just doubling down on their what works stuff.

Yeah, so if we go to

the brother point master as well at some point, we haven't looked at that.

I will, yeah, yeah, yeah i will but i just want to go here

just to to check what's yeah what's new in

in the royal

kingdom

not that much

right i mean there are some some new stuff but still

we were talking more physics about yeah more physics

and there we go there's monica and with phoebe friends yeah yeah

they're still kind of running this.

Everybody's friends.

Yeah, everybody's friends, of course.

Our favorite, yeah, favorite, favorite puzzle game, sure.

But yeah, and it's still so it's like it's still a kind of combination of the

combination of the celebrities and the physics.

I was just trying to see if they're still running it.

Yes, they are.

How much do you think they have like uh

left for those creators to be able to use like how how how how many more days they can use those or like you can just use labron forever then

no i guess not depend like no

depends on the contract yeah

also a cameo put like not unlimited as i had with johnny scenes but some oh you run out of time range no no no i haven't no no no i have unlimited time with johnny which sounds pretty weird that's that's always been your dream, right?

Yeah, I know, I know.

Yeah, yeah, exactly.

But I think it's like

the new ones now have different contracts, yeah, exactly, and different conditions for

how long you can actually use them.

I think

it can be anything from one month, which is already more than one month.

They started on April 16th, so like three months, maybe.

Yeah, that's why I'm curious because it seems to me like they.

And this is,

you know,

it's one minute long, and they're kind of rotating it, it, right?

Before, when they started, it was a lot about Lebron and Jimmy Fallon.

Now, I see more

Monica and Phoebe rather than just Jimmy Fallon or Kevin.

Maybe even maybe only Monica and Phoebe.

There you go.

Okay, there's Jimmy Fallon.

I thought like maybe only Monica and Phoebe got like the worst contracts, so they could be used for more.

Or I don't know.

And there are also different variations of this as well.

So there's 30-second video, one directory, one video.

It's Kevin Hardy.

Anyway, because I wanted to show you this because

guess what?

They're not only

yeah, they're only celebrity.

So let's let's start with uh with this one,

and this is pretty general.

Yes, we've had that one before,

different, different, slightly different video, basically.

But what we didn't have

is

Willie

Bobby Brown from

Stranger Things.

Okay, didn't watch that.

So that's 11.

And that's not all.

Okay, another American person that I don't know the name of that is.

Can you enlighten us, Matthew?

Yeah, I'm blinking on the name of the singer, Christina Al Guilera.

What?

Christina.

You know, this is Christina Al Guilera.

I mean, I'll take your word for it.

It's she is.

Yeah, she is.

I mean, Jakub, yeah, she changed.

You're wrong, and then, like, that people are gonna get in the comments.

No, no, no, no, no.

Uh, she changed quite a lot.

You can, you can google it now, Mr.

Jakub, which you are doing now.

Yeah, she changed her face changed a lot.

It seems, I mean,

well,

it is what it is.

It is what it says, Christina Aguilera.

It is what it is.

So, yeah, and this is starting May, so someone is paying attention and trying to do different similar stuff.

I mean, it's

you see, yeah, that's her.

That's a new herb that I've seen in Google.

Yeah, yeah, it's Christina Glera still.

So, yeah, they're using also quite a lot of celebrity stuff.

Like, the microphone is just going to take these creatives and copy them.

I'm pretty sure they already ran it before.

So, it's Millie Bobby Brown as well.

So, it's like

I want another

Homelander Chinese

Forex game creative.

Why?

Because it's also so good.

I mean, yes.

Like the script or whatever they were using it, it was just much, much better and clever.

And like these random, like, this is my favorite game, whatever.

Yeah, yeah, that's why I want to say, like, this is the favorite, this is the best game I've ever played.

This is my favorite game.

I mean, yeah, of course, it's your favorite fucking puzzle game if you get paid for it.

I mean, it's just like the think about something else, else, how to sell it.

The Homelender ad that was genius because you just pay for the actor, you don't even pay for the boy's IP, and he was pretending to be Homelender and never said the word.

So good,

yeah.

I mean, clever, clever use.

So, yeah, it's celebrities all over again

or

IP.

But this,

I mean, they're

doing some new stuff, obviously, which is

all about.

They're really down.

Downloads, yes, revenue up.

Revenue up, of course, because it's scheduled games.

Yeah, curves.

Yeah, exactly.

And honestly, I'm so glad the Toy Story

is pictured.

Yeah.

Which is here.

So it's a.

So, yeah, exactly.

There goes Kendi Curves only there.

Yeah, bye-bye.

Anyway, so I'm really glad the Toy Story wasn't the first episode because if it was the first episode, I would

absolutely, yeah, I would be church.

Yeah, I would churn like immediately.

The place is safe, man.

The place is safe with like Simba and Pumba.

Yeah, yeah, of course.

I'm stuck on this because I hate Toy Story.

I hate it.

And as soon as I open the game, they're all both these motherfuckers and it really pisses me me off.

Really, I mean, how do you hate Toy Story?

Yeah, because it's absolutely terrible.

It's hit or miss IP, I think.

Yeah, yeah, yeah, whatever.

It's just

like this, I could watch Muana like

all day long,

but Toy Story, not really

here.

I mean,

it's not even fun.

I don't know, okay, whatever.

So, uh, yeah, that's that's me

that's me it doesn't matter so what I want to say now they're actually you know using Toy Story in creatives

guys change it

use lanking there's a new uh a new movie or Moana 2 or whatever anyway so yeah they're killing it on the on the revenue and not so much on the ads lately because

the they can do I doubt that they can do stuff like a Royal Match or whatever shit I guess not.

Yeah.

And we didn't watch

matching, sorry, for a while.

So, you know, I'm pretty sure you've seen

this, yeah.

Pretty much.

Kind of very different

type of AI.

Very subtle.

Like five frames per second AI or whatever they put there.

But this is not AI.

She moves a lot.

It doesn't doesn't matter if she moves a lot or not, but it's just

not a combination because everything is AI and they don't move that much.

The hands move too much for an AI, yeah, yeah, yeah, yeah.

But look, oh, freezing families, freezing families holding bridges, yeah.

What doesn't matter like there's a combination of different uh different happening here, and there's freezing.

There's the girl from Monsters INC, by the way,

yeah, it's Monster Inc, Monster Inc, Mr.

INC, like plague ink.

So you you mentioned, but it doesn't matter if it's uh if it's her or not,

yeah, renovation, whatever.

So sick about seeing yeah, no way did they really

it's we saw this before, yeah.

Everybody is doing this now, yeah, everybody's doing this now.

It's like if you if you think about it, it's like

what else,

like, what else should uh should I mean

whatever else they can do?

It's just this is what works.

Yeah, exactly.

These three characters.

Exactly and something.

I mean, I I can see where they just switch, like it's here, where they just switched the characters for like animals, like saving animals in the cage or whatever.

That was also quite big.

Or you just put a picture of mom and kid.

Which is they're not freezing.

Which is AI generated.

It's like, I don't think this is actually true because it's Lindex kits.

I'm pretty sure this shouldn't be here.

Yeah,

and if they run this, I mean, wow, that would be so amazing.

There's a

label.

As usual.

You need to actually match it?

I can play it.

And the snakes too

blending.

It's too not scary.

It's not scary enough.

And it's not really visible because it's the same color as the pieces.

It's like.

And it's not moving its head.

It's not scary.

Low contrast.

There we go.

Wow.

Okay.

So the snake actually ate her this time.

Yeah, that's amazing.

Wow.

Well, the snake was grew perfect.

It was like

in bye.

It was so funny.

Later, when in my section, we'll go to some stuff that I saw.

Like, some games literally dial cruelty to the limit, I guess.

Limit, okay.

You never seen haven't seen anything that I saw

this month.

Well, I hope I didn't.

Well, you go, we didn't, we didn't have Evoni for a long time, obviously.

i mean this is this is new but not new go to round go there look

i will i will i will

i will i just want to show you this because i was looking at uh and different things when we were recording something else and there's a lot of evon stuff which is i mean

there's a there's a there's like this kind of a theme for a long time of this like third auxiliary road where you can kind of get bonus just standing in it yeah yeah they've been this is whispering with it last war is doing exactly that i'm just looking at of course i mean like of course like this is from from last war

it's all from last war everything everything basically all the the barrels now the third row and then the the heel and then whatever okay so i can i can do rango this

yeah just to compare something yeah wait wait this is just interesting stuff if there's anything to kind of

oh yeah this is this is for those who don't know rango this is another game from ebony that's like anime based forex if i understand or at least waifu based we'll get to it once it scales at least a little bit more because currently it seems it's not scaling there i don't think so based on the numbers

so run

go

here okay

so let's see what we find out

I don't think it's gonna be very different from what we just saw

yeah

oh

wow

it's just uh just the lady yeah same old same old

i mean like why what what do you what do you expect uh you have

last war and taber war it's just they're running yeah same creative yeah this is this is my other question like why don't they

both of these kind of giant

okay

why not wow yeah

so why don't they employ more AI stuff?

All of these like challenges.

Why?

But like w what would be the like what would they gain?

I mean you now produce one creative for two games.

So what do you need?

I mean seriously.

I don't know, but the CPI.

Like why?

I mean it's the the most efficient thing you can actually do.

But you know, if you don't do any of this kind of new shit, you never uh kinda get to the new gates concept eventually.

Well, then you can you can have this you can copy the concept from someone else and oh my god they they were i mean why they didn't put alligators or sharks or whatever in in midair summer

jumping yeah yeah here

oh guys

yeah here

are sharks

giant sharks trying to eat these

girls but this is a fun service shot man girls what jumping like this in anime are jumping just because of one reason oh yeah sure.

Of course.

One reason, one reason only, obviously.

I mean, do you think this is actually gonna scale?

I don't know.

Like, I was really hoping that it would at least be some kind of a more of

like at least push on the numbers, but it seems maybe they're just testing it.

Like, maybe it's this case, like I C0.

That, you know, it's somewhere there.

And then, like, whatever, we'll see.

Oh, High C0 because it's it's too hardcore.

I mean I see zero is not too hardcore, it's just like it's a giant experiment in my opinion because high C0 is three cores and for the for them as an ebony I guess this is also an experiment with like waifu anime style sure okay yeah fair enough because they are the ones that use the you know girls women creatives but I don't think so they really put it as mechanic into the game that much.

Oh most probably no.

If we are on top of this

we could try to check

what's new.

Okay,

it is new.

Yeah,

it's also the new gate, kind of.

Let's see if I can find something

else.

What is this?

Stand-up.

Stand-up hookah.

This is your favorite Spanish version.

Always.

Okay, so

this is

like random.

Most probably, yeah, most probably.

So for the listeners who don't know who Jason is, you will find out in next episodes.

Or the previous episodes.

No, the next episode.

The next episode.

Okay, so yeah, I don't think.

Okay, yeah, we can.

Okay, so I was looking at it today very, very closely and the most

surprising thing about CoinMaster is that for last five years, literally last five years, is doing 70 mil a month constantly.

Yeah.

What about now?

Still, still last month.

Even with the Monopoly Go, even with Monopoly Go.

Monopoly Go did shit on their curve.

Yeah, nothing.

Literally, like, it's a straight curve of revenue and like

no monopoly go, no, nothing impact, no, nowhere.

Yeah, it's just, yeah, it's just stable.

Yeah, it's just like extremely stable, which is kind of interesting.

I mean, it's a lot of that.

But that tells you, like, why aren't they scaling it higher?

Yeah, because this is it.

Yeah.

This is as big as it gets, right?

Yeah, that's the you know the point of the discussion we used to have, but yeah, I don't want to open it anymore.

Was that the Thor's hammer?

There's always.

There's always the Thor's hammer.

I will say, I will try I will act like I didn't hear your comment about

this is the best it can get

and I mean

I have no idea who is this office okay

who's that

I don't know a lady from the office you tell me

Melora Hardin

you're just looking at it now and trying to

Oh my god.

Okay, let's let's just check if we have something new actually on

Facebook.

I mean, it's they're always having something new, but I don't think it's just S.

Okay, I know

kind of like a lot of office characters didn't still watch it, but yeah, I didn't know this drill.

And this is actually an interesting trend,

which is oh, yeah.

I mean, like C tier so

the good old tablet tablet trick.

Yep.

And something else, and that's it

Babayaga,

it's not Babayaga, that's

by Aga's in Witcher,

fair, okay.

Coinmaster, I don't know, nothing that interesting.

Now, what is interesting, and I think I saw a few of these.

Yeah, wow, that's pretty nice AI there.

Yeah, you know who it is.

Wow, kick shop, guys.

Of course.

Yeah, the hamster writing, like all-time favorite, I think, on this podcast.

Oh, yeah, for sure.

I've seen the hamsters as a template, by the way.

It's, I think, either Pixwear's AI or some other online thing where you have a template for this.

Like, I've seen

a lot of these, like, you squish it with your fingers thing

yeah that's uh there's also a template

it's done in cling there's uh this is really nice it's a big pixel pixel art in ai

i have yeah

one ai hook that i have in the

in the presentation which is also pixel but it's more from

June, so we might actually find it in the June

trends.

Yako, your LinkedIn post on Kingshot like riled up everyone.

Man,

mine, the latest one, as well.

Like, we were like, oh, this game ripped off the indie game, like, man, just crime your river.

Call the Call the Mobile Police.

Yeah, Call the Mobile Police, yeah.

Oh, there's none.

Well, I think, like, the main problem of that, like, whole criticism is that, of course, they did, like, steal that, but

did you know that their game is like 50 times bigger than

Tromfo?

The original yeah

i mean content wise it's not

yeah well explain that to the to the crowd to the crowd yeah the crowd i don't really i care

i can't believe i played yeah of course you played king king truth for six hours

There's so many different things.

Yeah, I really like these all these

AI hooks.

Yeah, it's really nice.

Century century is much more into ai than uh river game

yeah that's doing it also with uh with uh well mainly with kingshot but also with uh with whiteout whiteout survival like whiteout survival i think when it gets to whiteout survival it passes a lot of filters through their other games so i'm thinking like they kind of tried somewhere else like here or whatever and once it gets whiteout survival it's like a very like finished polished concept like those shelters or whatever they're using that that's that's been there only after I think we catch the trend like two months before

or you have a hook like this one of those videos uh yeah they're like super viral like spending three hours for something that can be done with like I don't know going into supermarket for two dollars yeah exactly

but then you know you can't put it on YouTube yeah I mean you can't you can just go to supermarket and just buy it and just say wait

okay

i mean i mean cheers to paulina

yeah bless you

i'm not sure yeah bless you i'm not sure if i think she woke up katarina

so loud every time you could hear instead of portugal

yeah

okay okay i think this is this is pretty much oh this is what i want to show oh okay

oh the squeeze the squeeze setup yeah but they're iterating.

They're iterating pretty quickly.

They're iterating on this previous one.

And they need to because they're hitting like giant scale.

Yeah, it's like 800k per day revenues

at the moment.

More, more, more?

I mean, it was 1 million when we talked.

So it's always spikes on Fridays.

I mean, welcome to the

Kingshaw in the last 30 days is the 24th largest mobile game by IIP revenue on $28 million behind Call of Duty Mobile.

Tuesday is their low day, but it's still last Tuesday, it was over a million, so it's not Friday spikes.

They're million based now.

Oh, nice.

Do you want to know what game it overtook from 25th to 24th from last?

No, it's just a straight

straight, you know, hockey stick up, but that's basically it.

And

the biggest kickers, the downloads are still going up.

Downloads is like 400k downloads a day on Kink Shop.

It's like amazing.

What?

Fake Doctors?

With fake Romans.

Fake Centurions.

Yeah.

A total battle.

Oh, yeah.

These guys are also going still up.

Yeah, this is what I wanted to say.

Yeah, yeah, yeah, yeah, yeah.

That's great creative.

Really, really well.

That's a fantastic creative.

But this seems like high production.

This is not AI.

Yeah, this is not

AI.

True Warriors Never Log Out.

That's actually really good.

Yeah, yeah, yeah.

I did quite well.

Quite well on the the different things.

Kingshot last 30 days is the top in downloads in Forex

and by

2 million more than last war, 8 million against 6.

Do you think Century games are earning more revenue now than Rivergame?

River Game has much

more games.

You know, if you go to even Dark War, just...

Oh, we can do top heroes.

Top Heroes.

Dark War, I checked, nothing really that.

Okay.

Now it's called top heroes because it was always an interesting spin on everything and they always think about something new.

And I think that will be so total, yeah, total battle for those who don't know.

Look, you know what is this?

Of course.

The review warriors.

We are warriors and

idle outposts.

Yes, idle outpost.

It's insane.

Total battle hit its all-time best month by a a wide margin which is like 18 million for may

after seven years from launching so yeah nice that just tells you and here we have a ai narrative with different yeah you know oh this is going to be great this month i've seen a new ai that can produce video game gameplay

as an as a video

no no no no no man this is specialized this is v03 is great at some point but it has its limits this is specialized.

Specialized for that.

And it's going to be like you're going to see much more different AI hooks from now on and flood of that.

Of course.

Hello.

Jesus.

All right.

Oh.

Oh, you know what this is.

Yeah.

Okay.

It's not

a screenshot, basically.

Yeah, yeah, pretty much.

It's just

a little bit modified.

A little bit different and just

kind of connected to a little bit of Hero Wars kind of vibe.

But it's definitely Kingshot.

Okay.

I would say, do we want to do.

Oh, well, let's do Township as well.

Township.

Yeah, Top Heroes is also killing it, by the way.

Top Heroes.

Yeah, they're running.

They're crazy.

700-800K is still all-time high.

Oh,

some stinky corn.

Oh, yeah, of course.

Full of worms.

It's almost like they.

Oh, I know it's this.

It's their spin on the spin, the pimple.

No, the rotten apple.

They're kind of.

Yeah, they are trying to cut in

either garden scapes or home scapes.

It's the same thing.

Exactly the same thing.

So, Township is the

12th largest game in the last 30 days by IAP revenue, 37.8 million.

What is this?

This is

Supercent.

Pizza Ready.

Supercent.

Pizza Ready.

Yeah, Pizza Ready.

This is Pizza Ready.

Yeah, exactly.

Exactly like Pizza Ready.

Even the layout's the same.

Yeah.

Exactly.

But instead of a night logo, it's donuts.

The Domino's logo is donuts.

It's perfect.

That's perfect.

Oh my God.

So yeah, you just...

actually is the previous game, not the pizza ready one, the one with the shopping mall, the one that we played where you went

out,

yeah, just put the sneakers in the stuff, and like, yeah, yeah, yeah, but you have you know, here it's your grandma

cooking, yeah, of course.

This is amazing.

Oh, yeah, yeah, yeah.

So, while we are at this,

I mean, nothing, I think, new

tomato overload,

I want want to show you.

Oh,

tomato met you.

Breaking news.

That was a nice hole.

Oh my god, that's crazy.

I think that's a very good segue to what I want to show you in a second because

golden goblins.

I mean, this kind of or idle lumber, actually.

Or

the last

thing, which is this.

And look at this.

You know what is this?

Oh, that's the river, river gem creative again.

Exactly.

With the traffic,

it's yeah, but it's

it's idle lumber, then township, and now

white at survival.

Why the guy has a red wig?

I don't care that you don't care.

It's whiteout survival.

Yeah, I thought so.

As soon as I saw the snow, I'm like, this is whiteout survival.

Look, oh, really?

It goes into whiteout survival.

Yeah, yeah, yeah, yeah, yeah.

Wow.

I was like, what is happening?

We're in, we're in post-truth.

It doesn't matter what creators look like,

but it's like stolen by

survival.

No, no, this is actually whiteout survival.

Yeah,

I already jumped into whiteout survival because I was looking into this.

No, no, no.

I was trying to see what's new.

I mean, yeah, this is just killed so many bears already.

Oh, yeah, yeah, yeah, me too, me too.

Like, that playable is just, come on.

Thousands of bears.

But if you, if you, if you, if you kind of like connect the dots, like, they are doing so much township creatives

and even the even the playables.

So it's just

insane.

Or Trackstar.

Oh, hello, Trackstar.

Or Trackstar.

Or Trackstar, I don't know.

No way.

Yeah, yeah, yeah.

I'm just waiting until they start running some higher quality ads so they can use it on CTV and call Vibe because

if you want to grow your game on CTV, you should

definitely call our sponsors vibe.co

because it's super easy to start your campaigns.

It's a few clicks.

You should join 5,000 people.

brands that are actually scaling on CTV.

You just need a little bit different creatives.

And we are kind of in the process of preparing an episode with Jerome or whoever is going to come from Vibe to actually talk about how to run a successful CTV campaign and what kind of creatives you need, which is different.

So just go to vibe.com and check how you can scale your CTV campaigns.

And in the meantime,

we are back in Vietnam Survival.

And they're amazing hooks, yeah.

Frozen cockroach and centipede, yes, and then

and then whatever else and pyramids and snow, obviously, and we're freezing again, and there we go,

and there we go, yeah.

The usual stuff, the usual stuff, so okay, so I'm I think I'm kind of done in

with this.

I mean, we we didn't check, I think, a lot of casual other casual games, but I think we can we can leave them them out for next time.

Wait, wait, wait, wait, wait.

I wanted to request one before we go.

Can we look at Pokemon Go now that Scoply's taken over the UA?

Because it's the first month I think they're doing UA now.

I don't know.

Because it's under Scoply's name now, instead of Niantic.

Because they changed the account?

Yeah.

Such a different.

I'm not sure what you expect.

Yeah.

Psyduck.

And Pokemon.

Pokemon Company is one of the most kind of

like IP

aggressive people in the world.

So actually the downloads are down still, as I'm looking at it from like

I just put the game.

We don't care.

They have another mobile game now, right?

So

Pokemon.

Pokemon doesn't they don't have the license of the games, you know.

Like it's it's uh DNA.

So Pokemon go.

There's gonna be actually a new game this year, Pokemon Champions, which I'm

if they do it right, I'm betting pretty high.

You're betting on Pocket

as well.

Which one?

Well, the Pokemon TC.

Well, you mean the one that's gonna do one billion?

That's the ninth largest game right now.

I think my bet's pretty good, though.

Yeah, so I mean, I didn't say your bet was wrong.

It's just like you were betting on it.

Anyway, okay, so.

Yeah, probably not yet.

Not yet.

We didn't see the file.

I can just tell you that I talked to a group of people that still play Pokemon Go constantly.

Like six or five of them literally.

Don't ask me how.

And they are kind of scared.

Let's just say.

Scared of what?

Scoping coming in.

Oh, really?

And kind of making the game much more stingy and money hungry.

So we'll see.

Money hungry.

Well, maybe they should just

call PVX partners?

Do a web shop?

No, no, no, no.

Yeah, web shop.

I think they should just call PfastSpring.

I think they should just call FastSpring

and then just start a new web shop or just replace an existing DTC vendor or just add a redundant D2C vendor at fastspring.gg.

I don't know, maybe.

Maybe because FastSpring also is sponsoring our episodes.

Thank you very much, guys, for the support and for delivering the years indeed to see it scale.

Honestly, if Scopely with Pokemon Go did a web shop, that would make so much sense.

Yeah.

You should call Fast Spring.

Call Fastpring.

Yeah.

Yeah, yeah.

Okay.

AI segment, as usual.

So we have some gorgeous creatives.

And

this is, by the way, using the music from Pacific Rim, which is stolen.

Just so you know.

He's floated through the door.

Did you see that?

How the character is floated through the door?

Oh, yeah.

Disappears.

Magic.

Yeah, but this was actually in Facebook ad library, but some of these ones, especially this one, I really like how it's kind of continuous from the AI hook.

So you have the AI hook here, and the gameplay, and whatever creative goes after it completely fits what's been there in the AI.

It looks like a different camera angle.

Looks really, really, really good.

So yeah, for those who don't know, we're talking about some creative hooks from Lens of Jail.

This is not AI hook, I was just gonna, yeah,

they're doing kingshot because everybody's doing

kingshot.

Uh, where was it?

Yeah, this is the one I was talking about.

So, they have all the AI hooks, like it seems to me they're gonna be my new favorite company to look at because usually I'm just going to Rise of Castles or Nevermore, but these guys we should have

all the AI hooks.

And

the smoothness of the transitions is really something that I really like about these.

As you've seen the previous one, the transitions, even here, the transition will be very, very good.

See?

Oh, my God.

Very, very seamless.

So,

so smooth.

So, I think we're going to this age of like a hooks.

It's bizarre, crazy, whatever we got your attention, and then cut.

No, no, it's not going to be cut.

Yeah, and it's not going to be cut because you lose the attention.

So, it's going to be this.

And I think this is the next generation of AI hooks where they

seamlessly transition into your creative concept.

So, like this one, and this is a known, known kind of AI video Laura, whatever that you can get on Pixars or whatever.

Like, I've seen it so many times.

Yeah,

I think I have multiple models in my computer, even often.

Of course, you have.

Yeah, of course, you have.

Then we have this one.

I have to say, wait, wait, wait, wait, wait.

I have to say, these mics look amazing.

These mics,

they're not AI, and these mics look awesome.

Thank you, thank you very much.

Yeah,

okay, so another one where again you can see that the bomb that was dropped by the plane is there in the creative.

So, again, a little bit of a seamless one, which is again and like this Kingshot creatives.

Oh, my God.

Yeah, they're gonna be everywhere.

It's gonna be everywhere.

It's the new gates, basically.

So, so we'll see.

This, this is, this is like, I think, one of my favorite ones here.

Uh,

check this one.

yeah looks and kingshot has very similar ones uh i can transition a little bit stingy like they need to still figure it out but just look at it like amazing

yeah when they when they figure out all this okay let's move on

this one i think these are real real real people

This is real people.

This is not AI.

But I was like, are they real?

Or are they not real?

But like, they're really, really pushing this cruelty team in Lens of JL like very, very hard.

And it's gonna be worse as we go forward.

So then you have these full AI creatives with literally zero

other creatives, whatever, something, something.

So that's been also on the rise.

It's kind of, I think it's still very

not finished because sometimes the movements or whatever, it's like completely unnatural.

So we'll get there.

But again, it's a new trend again where at least they try to build a little bit more story or whatever concept into it, it's not just like environments like we've seen there, or whatever, something, something.

So, so I guess we'll get there.

This, I think, is a similar one, and you have a lip sync on top of it because the new AI models can do lip sync, so you have also that there.

Yeah, there's Ghibli

Ghibli

animation ones that are also popping up from here and there, which are,

yeah, I guess

Ghibli guys are turning in their graves basically.

I mean but yeah, that that's what we have because of the virality of the internet.

So that's also a concept that they're running.

Oh yeah, this this one was really bad.

So they're using the Ghibli theme to kinda jam up the cruelty factor here with like the prison team or whatever they have here.

And it's like it's the o the good old the Hero Wars, like the original kind of

creatives with the Hero Wars creatives with AL or

oh my god, yeah, yeah yeah yeah it's like this is so awkward, but the rocket goes like this.

It doesn't matter.

Yeah, it doesn't matter.

Absolutely.

Then we have this, like,

Pixar, like, again, basically different art style.

Like, I've seen this creative with three or four different teams already that they're running.

One is this kind of Pixar 3D locally.

It's so easy to iterate now.

Yeah, it's so super easy to iterate.

So you have this, you have Ghibli One, you have whatever you have there, real people there, like doing carrots or whatever.

Then you have this that should look like Official Lily.

What does that say?

Official,

it's almost like vehicle, yeah, yeah.

Vehicle, so this looks like good old

machines on mobile strike creatives, but it's you know, it's so cheap, you know, not playing Arnold or whatever.

There is Arnold, yeah, wait, go back a little bit, go back a little bit to that bike part.

Did you see how they were like pushing it like it was a bicycle, but it was on a motorbike?

Which one?

That's so funny.

Wait, wait, keep going.

They're like,

pushing it with the legs.

With the legs, yeah.

So funny.

It's perfect.

I mean, like, he's just

like you don't see the inaccuracies, you don't see these small details.

And like, it works.

Two and a half gamers does.

Yeah.

Oh, yeah, of course.

Exactly.

Then we have this.

This looks really good.

At first, I thought this is not AI, but it's AI.

Yeah, Omega, of course, is AI.

I think we watched this when we were talking about it

during the year.

This guy was his hands basically in the middle and stuff like that, but looks very good.

And again,

and what you see here is basically, again, just a different button that just switched style filters.

Like Ghibli filter, low poly filter.

This is some kind of what they were, blocky filter, something, something.

So that's a good theme.

Then we have our favorite like shelters, but it's a little bit more populated now.

So you've seen the one with the garden before, where low poly, now you have it, like real people.

So that's again.

This is a little bit more narrative.

Oh my god, bear wrestling a bear.

Why not?

Exactly, why not?

Yeah, yeah, and

yeah, this is basically

that's the toy factory that you have in the game, by the way.

Yeah, yeah, so of course, so that that works pretty well, but but you can do these things before, like it's amazing how these things evolve, or also this thing, like whatever, yeah.

It's transformers buildings, yeah, the transformers building is pretty

nice.

Yeah, what did I have here?

A few more, Yeah, this is Puzzles and Chaos,

which

you can obviously see it's AI because it's like going backwards and it's bullshit, but looks amazing, like epic.

Exactly, I was preparing the presentation for Hamburg, and obviously, I have a

unicorn flying over Hamburg with me

on top of me.

Yeah, and I was like, okay, so let's put it in clink and just

have some fun.

And flying backwards was my favorite thing.

It was like seven out of ten, always.

Is that just because it doesn't know like the direction?

Yeah, it's a shit at that.

I literally saw a new AI that you just plug in into any video generation and just fixes movement.

Literally, that's what it does, just fixes movement because it's like so bad.

You can have like super long.

Oh, I saw this today.

This is

this long prompt, and it still does shit.

Yeah.

Well, not that video is the, I think, the least refined yet compared to image generation and all these other ones.

Or porn.

Yeah.

We'll talk about later.

No, let's not no no no please no.

So

so this is again a product of the latest models where even though you see the girl the important part is she's lip synced and she's talking.

That that's the important part because the text-to-speech uh generators are getting very, very good with motions and everything and the video generators are also catching up with the ability to do lip-sync videos.

So you immediately get like stuff like that even clink ai has a lip sync now and it's like the new 2.1 master is just doing amazing stuff yeah yeah so this is again similar version of that pretty much that's there and then yeah i had to do some more of like yeah yeah never more than rise of castles yeah of course

so this is but you can see that this is for instance done on older models

this is done on older model because just look at this where this is the original image, like image to video that started the generation.

And then once the dragon moves, the details and everything goes completely blurry and loses quality.

See,

yeah, so that's like an older, older model, basically.

That's what it does.

And then you stitch the video from these different pictures.

It always starts from the first frame where it gets the quality back up and then goes forward.

Yeah.

Yeah, see, like,

here is,

yeah,

so

what was even that?

Yeah, what was that?

Yeah, yeah, so just an example

how it goes.

And then we have like our favorite IP infringement, which guys from Nevermore do all

the super Elza, yeah, super Elza, but they, I think, like, up their game a little bit with these latest generations because they are looking really, really good.

I think it's either a different model or something that they upgraded, but looks much better than the other ones, as always.

Like, even though we're looking at IP infringement, just

and this green lantern

lantern, Jesus Christ.

They're pretty good at what they're doing and they have like a full portfolio of these.

Yeah, it's easy when you use IP infringe.

Yeah, I mean we we should call up police and just uh

do something with this or no.

Yeah, so TLDR from the AI segment, your hooks gonna need smooth transitions because everybody will be doing smooth transitions, so it's gonna look shit already is happening yeah so that's that's one thing and the other thing is that you're gonna need to test different styles of your hooks to get the best not only of your hooks but also the the creatives afterwards the creatives with the big because with ai if you can just change which you can you can change the whole style of the video from yeah anime realistic anime yeah realistic polybly whatever poly

perfect yeah and yeah when you and then when you have your creatives who do you call, Matt?

And who do you call?

Our friends at

which one?

Tommy.

PBX partners.

Yeah, well, I called them at the very beginning.

You didn't?

Oh, you're the call, man.

I forgot.

We can call them again.

Yeah, actually, yeah, I remember that.

I mean, what are you talking about?

We already called all our friends.

What friends do you have that we don't have?

Yeah, you have more friends?

Tell us, please.

Then you walk yourself into it.

Well, thank you very much for listening, and dear listeners.

And well, not listening, but watching actually, you know, that it's not scripted because of this.

This is not AI, this is not AI at all.

So, yeah, thank you very much.

Please share comments in the comment section, join the Slack channel, and see you in China, Joy, which is far from now.

But you will just, you know, blink twice, and suddenly it's August, and we are flying to China.

Thank you.

Bye-bye.