🧩 Word Search Explorer Review: $168K/Day From Ads Alone. No IAPs Needed

Words of Wonder

is probably around 88% driven by ad revenue.

Basically, depending on the day of the week, that game is earning anywhere from $95 to $120k a day in ad revenue.

Puzzle, there's word.

And then you have Wordscapes, which is more IEP monetized, which is about 55% ad revenue, which is anywhere between $90 to $125K a day in revenue

with ads, right?

It's 4 a.m.

and we're rolling the dice.

Mate drops knowledge made of gold and ice.

Felix with ads making those coins rise.

Jackup designs worlds chasing the sky.

We're the two and a half gamers, the midnight crew, talking UA adverts and game design too.

Mateish, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

But J-U-A, master eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colours like a wizard in disguise.

Jackups crafting realms left us to the highs.

Two and a half gamers talking smack.

Slow, hockey sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

What do we do now?

Word.

Word.

No, the word.

What's going on?

Word.

Word.

Yeah, the word.

The word.

The word.

The word.

Word.

What's the word, Matte?

What's the word?

The word is the bird.

The word is the bird is the word.

Oh, very cool.

Okay, good.

Welcome, everybody.

My name is Matteo Ancharic.

I'm Felix Brauberg.

And I'm a compliment.

And we are

your host.

That's the best one I think we've done so far.

I think so as well.

I think so as well.

So, we're going to talk about Word Search Explorer, I guess.

What do you mean, you guess?

Yes.

100% we're talking about World Search.

Yeah, I'm just trying to conclude that.

Buy Play Simple Games, which was acquired by MTG, but that's the topic du jour that we're going to talk about because this game is absolutely killing it.

Is it?

Yeah, absolutely.

And a lot of people don't know a lot about the word category, which is a zone sub-genre.

It's boring, and nobody cares about word games.

I agree.

I agree.

But the thing is that word games are an integral part in the mobile ecosystem because this is pretty much the games that are driving the biggest download numbers, where basically people find games, right?

And yes, I agree.

These games are boring.

I usually don't play them.

I've played some of them, but it's usually for clients.

I don't like it.

But a lot of users, a lot of people do.

And these are some of the games that have some of the highest DAUs.

And yeah, they either monetize either 100% pretty much through ads or about 55% through ads.

That's what I want to say.

That's what I want to say.

When I said they're boring, because they're not boring, but all the games or world games I managed before on the UA side were skewed towards IIP revenue and not that much for ads, which means it's really expensive and really high CPI if you're going for the IIP revenue in these games, which sucks and they're not scalable.

That's why everybody is doing ads.

And that's why you are in love with WordCase.

Ward That's pretty much it.

Thank you very much for coming.

See you next week.

See you next week.

Well, okay.

So, numbers.

Or

what are we going to do?

Are we going to play?

I can share.

You can share.

That's new.

That's old.

So look at the word category here in the last 30 days, right?

So here we have by downloads the beast that we're talking about today, which is WordSearch Explorer.

And as you can see, it's racked up global downloads of about 8.8 million downloads.

Last 30 days.

Last 30 days, right?

Which is a lot, right?

So the old champion, which is Words of Wonders by Fugo Games, has downloaded generated.

It's the oldest game ever.

I know, right?

It's been around forever, right?

It's been the undisputed champion for the ad monetized segments of the word games.

And if you go here, right, and look by active user base, it tells a bit of a different story, right?

Because here,

Words of Wonder still has an active user base of about 3 million users, but WordSearch Explorer is like nibbling at its heels at 2.9 million active, like daily active users, right?

Being there forever is 2018 now?

What?

Like, I'm just checking where Words of Wonder released on the stores, and it's like 2018.

No, it should be way longer than

check the chart.

Yeah.

Yeah.

So anyway, like Words of Wonder and Wordscapes, like these games have been around forever.

The new entrants kind of are cryptogram that we talked a bit about, what was it about half a year ago.

But, like, for example, here, Wordscapes,

nearly 1.2% of all impressions shown by Meta in the US is through this game.

And about 1.4% of Google impressions on mobile is shown through Wordscapes.

No, it's Apple.

No, Apple.

Apple.

Yeah.

There's also Wordsworth.

Fortunate.

Take two.

Yeah.

So you can see this in the last 12 months here, right?

That in the last 12 months, what's really started to happen is that Word Search Explorer has really started to dominate the market and take over in a really big way.

Let me just add a cryptogram here as well.

Can you, you know, do the magic button?

Yeah, of course.

Of course, it goes.

Yeah, here it goes.

You can.

Yeah, he's high spanned process.

Yeah, yeah, yeah, yeah, exactly.

Let's just look to active users because it's really probably the best metric to look here.

But you can see here that, yeah,

Word Search Explorer is starting to catch up with,

yeah, words of wonder, which is quite impressive.

Let's do the last

all time just to see here.

Ooh,

hello.

Yeah, hello.

So Wordscapes came out what here?

I guess guess it came out in June,

like 2018, maybe.

And then you have, yeah, Words of Wonder.

Wordscapes coming out in 2017.

And Words of Wonder coming out way later than that in 2018.

Man, the Wordswich Friends game is even older.

It's 2017.

Why are we not including it there?

Yeah, can you actually do, maybe Jacob, you can do this better because, you know, we know Felix.

I know Felix and charts.

Yeah, Felix and charts, but the whole word category may be in, yeah,

just push the button.

But this is also a category that Jakob was like, I had to convince him, like, why is this important?

I know, yeah, yeah.

And to me, the category was always like, localization is hell in this category.

That was always the localization is key.

It's not hell, it's key.

Yeah, it's key, but therefore it's hell.

Yeah, sure.

Anyway, so that was the download chart that Felix was talking about.

But there's also revenue-based games in this category that we need to talk about, which is

okay.

So, there's Boring New York Ties game, which is dominating it, and then there's Words with Friends, Word Game from Zynga, now owned by Take Two, and then there's the Wordscapes game, and then all these other games, basically.

Also, Scrabble Go is counted into it from Scope.

Of course, it is.

So, just go for the

is this the whole

category?

Okay, okay, okay, okay.

And then just go towards the group.

The whole market.

Yeah, the whole market.

Yeah, yeah, yeah.

Okay, the whole market.

You can do a little bit of exercise.

Yeah.

So let me let me just add some context here.

It's just so I ran some numbers before the podcast because I've played a lot of these games, Words of Wonder and Wordscapes, because yeah, they're quite big in my area for ad monetized games, right?

Words of Wonder

is probably around 88% driven by ad revenue.

And basically, depending on the day of the week, that game is earning anywhere from 95 to 120 a day in ad revenue.

Puzzle.

There's word.

And then you have Wordscapes, which is more IEP monetized, which is about 55% ad revenue, which is anywhere between 90 to 125K a day in revenue

with ads, right?

Yeah.

I mean, it looks pretty stable.

Maybe on the decline.

I mean, that's what you saw from when I had it before.

Basically, Word Search Explorer is taking downloads from Words of Wonder and Wordscapes.

That's what it looks like, pretty much.

This category is not going anywhere.

Revenue-wise is going up because there's a new model,

but you have to look at the overall downloads, I think, or active user base because ad revenue is such a big part.

Yeah, active user base because revenue

is not the best thing to look at here because it's the total user base you need.

Yeah, but in game intelligence then, is that

better in the downloads are pretty stable?

We can do downloads.

I don't know if I can put here the AU.

No, I don't think so.

Yeah, maybe somebody else last time corrected me.

Let me know, please, in the comments.

Downloads are stable, then active user base will be stable as well.

Pretty much.

Okay.

I just want to see how does this look like.

If it's growing, not growing, same thing.

Weeks, just go months at least.

Looks very stable, basically.

Yeah,

kind of.

This is about Corona as expected.

Yeah, of course.

What did you do in Corona?

Well, World Games.

All right, that's it.

Thank you very much.

So, so should we actually talk about the game itself?

Maybe.

Oh, hello.

Hello.

Are you in Malaysia?

I don't know where I'm in.

You're in Malaysia.

You're in Malaysia.

It's just written there.

Yeah, I'm in Malaysia.

You know why?

You know why?

I noticed because I'm also in Malaysia.

Where are you, Matthias?

I'm in Slovakia.

Yeah, that's not even a country.

It's zero.

It's still

solitary.

Oh, mine, of course.

I'm playing 187.

So thank you very much.

I told you.

Yeah, of course.

Anyway, let's do a quick product round down.

So the thing...

I was in Denmark like a few days ago.

Wait, wait.

Let's not go there.

Wait, before you start, should we also mention that Play Simple Games is this Indian studio that's kind of known for these type of word games, and that's their specialty.

And they were purchased by my fellow countrymen, MTG,

in

the Stockholm guys.

Battle of Countries now.

Yeah, exactly.

Feelings July.

Local.

Yeah, exactly.

They were purchased in July 2021 for $360 million,

which doesn't include the earnout, which I guess they're really earning right now.

So, yeah.

Yeah, so

this is basically a crossword puzzle.

So, opposite to something like Wordscapes, where you have those five letters that you need to make connections with, and then you do the things that's in the requirements.

This is a regular crossword puzzle, which probably means it's much more casual and approachable because people, again, from the real world are are told to do crossword puzzles not five letters in some pentagram mode word wheel the letter wheel word wheel yeah exactly so that's why it's just so

do you have wordscapes there as well that you can bring up oh yeah i can bring up wordscapes what do you need no the gameplay the gameplay from wordscapes is to show different yeah sure sure yeah sure it's like a

youtube.com wordscapes yeah exactly like i have it

yeah

there you go

yeah there you go It's a really old version, but okay.

So it's not the crossword in the top.

It's

a wheel.

It's a wheel.

It's a wheel.

Is it a fly wheel?

They change it sometimes.

Sometimes it's just specific words.

Even

in Malaysia,

there were sentences here where you don't even know the words and they're just like sentence with blanks and you need to fill in the blanks with the words that you find in the crossword puzzle.

Can you do that?

That's a daily challenge.

That's the daily challenge.

The blanche on the first row from Reftrove.

Thank you.

Thank you very much.

Thank you.

And Steam.

Steam, there.

Yes, there's Steam.

Thanks.

Thank you.

I'm, yeah.

I'm in peace.

There we go.

You go downstairs.

Oh, my God.

I see you 110, Mate.

Well done.

Vitamayonk.

There you go.

Oh, fucking hell.

This is the best ad ever.

I love this Vitamayonk ads.

Oh, my.

So now it's actually.

Okay, so it's Stephen Hawking versus Albert Einstein.

Perfect.

Can you please skip the interstitial man?

Like, no, why?

I'm trying to.

You press the play button on the.

There.

There we go.

Yeah, and there you go.

There is a playable.

Thank you, Felix, for making this extra painful.

What?

Yeah, just.

You don't start the skip until you do that.

Yeah,

no worries.

Of course.

Yeah,

so we're here.

You complete the levels, you get these wisdom points, which I still don't really understand.

Doesn't do anything.

It doesn't do anything.

It gives you a sense, it gives you

basically.

Yeah.

There's this like occasional clustering of levels through these gifts that gives you currency

collection or wisdom tournament.

Now we're talking.

Start it.

Start it.

Start it.

Start it.

I think there's Royal Match stuff happening.

Yeah, there's Royal Match stuff happening.

That's great.

So they're slowly adding baby, Royal Mesh stuff.

Yeah, baby steps.

Baby steps, of course.

But they need to.

But where's my collection?

In Malaysia.

Oh no, here they are.

So monuments.

So this is like this is the Temu version of Collectible Album, basically.

You get the nice quote, and that's it.

No progression, nothing.

Probably generated that.

The target audience here is not like your power user gamer, right?

This is like SKU's like older, right?

Yeah.

Trust me, if this would be put behind loot boxes and you would collect it and give you the rewards, it would make its impact, even though you're Anne Einstein or whatever, Stephen Hawking.

So, yeah.

Explain that a bit better, just so how you'd actually do that.

What do you mean?

How would you put a loot box in this?

It's normal, usual setup that has Monopoly Go or Royal Match.

We just talked about it in Disney Solitaire.

You just get these stickers in the app from yeah, like instead of a direct sticker, you put the rewards around the whole app from these little boxes and you get the stickers.

And then you get to trade the stickers with other people outside of the app.

It creates the viral effect, which then increases the whole

thing.

Trust me, man.

If if they would put a little bit more effort into this demo shit, like they can make it much more impactful.

That's it.

Yakub is basically basically saying, trust me, bro.

This is how it stands.

Thank you.

Explain it a little bit, but trust me, bro.

Trust me, bro.

Feel free to go online, look out operational conditioning, how it works, and there you go.

Very easy.

I spoke to a couple of people that work at PlaySimple, and basically they're really looking forward to this.

So yeah, good explanation.

Yeah, no worries, no worries.

You know, behavioral psychology always works.

So that's our level saga, which we don't even have.

We have these nice pictures of Malaysia now, which changes from time to time.

There's the streak mechanic.

There's more games.

More games, of course, we need to have that.

Cross promo.

How do I exit this now?

Back to the game.

Okay, great.

No ads offer, which is not even having a pop-up.

It goes directly into kind of standard in these games.

Yeah.

Sales.

Shop, which is very, very basic.

As usual, nothing good.

Wait, wait, stop here, because this is one of the most clever monetization features on the admon side.

They've basically shifted completely from Words of Wonder and Wordscapes to basically moving the rewarded ad for extra coins from the store to basically when you exit the shop.

So, what they're doing there is basically if you're not paying in the game, then you see the rewarded ads pop up.

So, if you exit now, you'll see this.

I have watched up to 11 videos without actually being capped.

But this is actually one of the things that they've invented, which is super clever.

Because basically, when you're playing and you leave the store, that's when you see it.

And really clever innovation, right?

You can trigger it there.

That's it.

Exactly.

Yeah, exactly.

So if you go and open the level again, you can see also, if you start a level, you can see here, get the coins.

So basically, that's another way at the bottom.

I heard also what the PlaySimple Company gets 25 coins every time you say basically.

Yes.

Thank you, Master Admonke Nobi.

Yes.

Yes.

That was in the detail.

Yeah, yeah, of course.

That's great.

That's great.

That's good.

So after level 27, daily challenge unlocks.

Again, this was the sentence I was Helen Keller.

This was the sentence I was talking about, that you just get the sentence as an assignment, you don't even know the words, you need to find them in the crossword puzzle, so that's there.

And then you play a lot of these different crossword boards that vary in this size.

Like this, sometimes they are big, sometimes are small.

I think they're

the other important thing is that there's pretty much no difficulty to it.

No, so basically here, there's a lot of things that are going on in the level design.

And what I'm saying with level design is how big the board actually is, right?

So one of the things you'll notice if you're playing this game is that they keep alternating how big and how many words you have to find from the different words between each level and this is kind of a mix that they basically have taken a little bit from cryptogram and they've taken a little bit from words of wonder so you at the top you have the percentage of players that complete the level but if you complete this level you'll see that the next one will be considerably easier so this level has what

eight or nine words that you have to find that's usually always followed what's easier on it's just smaller it's like less letters and it's like but they have equal amount of time to solve exactly yeah exactly.

But it's like it gives you the illusion that it's easy.

This will give you the illusion that it takes a bit of time to solve.

But then, so if you finish this level, the next level will only have five words or six words that you need to find instead of nine.

So, and the overall letters will be smaller.

You didn't, yeah, you didn't help each other, you didn't help yourself.

There's no fail state in this, exactly.

Literally, no failure.

There's, yeah, but it's like it takes if you put one minute, yeah, sure.

If you put one minute timer here, then it's really hard.

If you put 50 seconds of 30 seconds here, it's harder.

If you put five minutes, it's still harder.

If you put an infinite amount of time that you can actually complete this, it's easy.

You can spend the whole fucking day in this.

Okay, maybe this difficulty is not the way, but okay, like this pacing of the game, then.

I mean,

I'm not sure where you are getting to.

if you finish this level you see that the next one will look very different sure fine okay yeah fair

fair let's let's him I mean I I can get the d the dun d come on stop laughing man stop laughing I'm trying to to see like so so there's a big board versus small board and then like how the the levels are changing but i was expecting that felix would say something about like ads change based on that like the banners are smaller or bigger or something i don't know like yeah so so the the biggest difference here is right, like

the biggest difference between the incumbents in this market, right, is that in Words of Wonder, you start seeing

banner ads after level six.

In Wordscapes, you start seeing it after level eight.

Interstitials come from in Words of Wonder after level 10, and Wordscapes level interstitials come usually between 11 or 12.

Word Search Explorer, you really see the first interstitial ads around level 24, which takes

it takes a lot longer basically to start seeing the interstitial ads.

And the banner ads, which are visible only during the gameplay, pop in around level 11.

So what they've done is they're sacrificing early monetization for retention, etc.

Yeah.

And one of the main things that all the other incumbents also do, which is...

really weird is that they also have banners on the main menu.

So one of the things is that these games monetize quite quite a lot with banner ads because they have long gameplays, right?

So, you really want to have the banner screen unbroken when you move from the main menu when you start the game to also when you're doing the game because then you can get more refreshes of the banners, right?

So, that's something they haven't above the root.

There you go.

Yeah, okay.

So, so

stem is at the top, yeah, yeah, there you go,

and then yeah,

interstitial farm gem

Is this farm gem?

No, it looks like it's not farm gem.

Looks like bus something.

It looks like, yeah, it looks like bus whatever.

Okay, excellent.

I don't even know.

Yeah, I'm more than farming.

More wisdom.

Congrats.

Yeah.

Ah, there we go.

There's a royal match right there.

That's great.

Yeah.

And you see here,

it's a smaller.

It's smaller.

It is smaller.

It is smaller.

But but so

what you're saying is pretty much they're changing the optical illusion for pushing into use hints.

Exactly.

That's what's happening.

Yeah.

Yeah.

And also it's like if you spend that much time finishing a board, if you see a bigger one, you might be like, oh, I just spent so much time and you go like, oh, this is smaller.

I'll do it quickly.

Like this is that's the

level curve changing, but again, the difficulty is a little bit of a different word here.

But yeah, I get that.

I couldn't phrase it as elegantly as you.

I'm sorry.

I'm not game designers.

So unfortunately, I'm not game designers.

I'm Mr.

G, Doctor of Psychology, game designer, PhD, like my life.

Yeah, so

it works great.

Like, it works great, like Felix said.

It knows what it does.

It's not something like, you know, I may be laughing, but they know what they're doing.

Like, that's a good idea.

I mean, earning quite a lot of money.

Yeah.

Yeah.

Should we go to that now?

Revenues.

Add revenue.

So this game, I estimate, is 95% ad revenue driven.

And majority of this comes from interstitials, right?

And right now,

I estimate that they're basically showing around three rewarded ads on half of the user base and about four interstitial ads because it's delayed a bit.

So right now, depending on the day and the DAU, this game is earning anywhere between 150 and 168K a day from ads.

168k a day from ads

so

uh interesting things here is it's according to Sensor Tower.

Yeah, active users.

So, if you go to the active user base, you'll see like this is just my God.

Yeah, this is going to the moon, right?

Like, this is going to be the new

dominating game.

Is this Jakuba Hokistig in your

vocabulary?

App Lovin has already copied this game.

There's a bunch of companies that already started to copy this, right?

But these guys are scaling.

They know what they're doing.

And the interesting thing is that

they are kind of hindering their monetization because they're monetizing so late.

There's also one thing.

Basically, there's three issues I have with the game that I'm kind of looking from the outside, and I'm a bit curious why they've done it this way.

And one of the main ones is that, okay, so according to Sensor Tower, the

session length is 11.3 minutes a day, and the session count is 2.3.

And what all other games also on the market do is that they do an interstitial on first app on second app open.

So that's the main thing i really don't understand why they haven't done because essentially right now

if you have two sessions per day you should you should there'd be 1.3 interstitials extra per day right so right now the yearly revenue or the run rates is increasing quite a lot but if it stays the same as today but it's increasing would be about 56 million a year in ad revenue

Yeah,

insane.

But here's the crazy thing is if they added app open interstitials on subsequent app opens, that would be an extra 21k a day or an extra 8 million a year.

Yeah, right.

One placement.

With one placement, right?

And if they do it.

It's the same thing.

If they do it, like the app open in a way that you were talking about,

it's not Google one.

There's not that much coins, I think, to give.

Maybe you could do that, but the kind of standard in the word category is just you show an interstitial.

Like, Words of Wonder does it.

You can use a couple of more examples, but yeah, that's it's Words of Wonder and Wordscapes.

And I think WordConnect does it as well.

And that brings me to the second point as well, right?

So remember what I said about the banner placement, right?

So they don't have it on the main screen, but they do have it during the core gameplay.

So this movement that Jakob just did, What happens on the mediation side is like you have to reload it when you come back in, right?

When we're waiting right now.

Right now, the mediation platform is deciding to show a banner ad, right?

This takes time.

That's why you keep the same one so you have higher impressions for DAU.

That really matters in these games, right?

So, right now, I would estimate that if they also had a banner on the home screen, I don't know how much time, but basically, just for the loading, I think they would earn an extra 5k a day if they had it on the main screen.

So, yeah, it adds up, right?

So, yeah, always talking about how much money they could potentially earn, but how

much

lower retention they could get out of the way.

Exactly.

They're doing a retention play, right?

So just saying there's a lot of things they can do to squeeze the rock even more, but I guess they're choosing scale over that and they want to dominate.

Yeah.

Hey, because if you're if you're delaying this until level 24, then you're definitely going after retention, not monetization early on.

I mean,

pretty much.

One, if I understand correctly, this is basically the reason that they already did so many word games that they pretty much built the expertise now.

Yeah.

So this is their breakthrough word game now.

I mean, they've had some pretty big games before as well.

Okay.

So the last thing I looked in their adapts.txt file, which is

huge, right?

They're working with everyone.

The only thing that I don't see there.

Yeah, exactly.

Don't work with me.

But yeah.

The only thing I don't see there is Maloco, which is weird, right?

Because it's the biggest DSP probably would be 10% of their overall revenue, which means that you could probably add on another 30% of that 10%.

So that's $1.7 million

a year they're losing out on because of that.

So just from an SDK integration.

Let's check.

Is there a biggest brain overall?

Active user base.

That's what you need to look at for this.

This all board games.

Okay, okay.

Which you won't be able to do in this.

Which I won't be able to do in this setting.

And there you go.

Hello.

Yeah.

Are you going for Einstein's Matte?

Oh, yeah, sure.

Sure.

I'm expecting a lot of

cryptogram-inspired creatives.

Expecting a lot of Einstein's invokings and other things.

What does that even mean?

And get your health better and fake doctors' recommendations.

I don't be that.

I mean, in the word category, I don't think it's that

that crazy

well I mean it is crazy everywhere but

surprise surprise uploading everywhere um

yeah they're mediating on uploading for sure

you mean like they have enough money to scale

yeah

maybe

maybe

they're actually working with uh with the partner who would that be

he would be a good what pvx pvx partners maybe

Because today's episode is brought to you by our sponsor, PVX Partners, the simplest and most effective credit line for marketing.

If you're scaling your game and need funding, here's the deal, guys.

PVX Partners, no equity dilution.

You can repay as you get paid.

It's flexible and fast.

So you can also secure funding in 30 days.

and get a term sheet in just 24 hours.

So don't wait.

Take control of your UA budget without giving away a piece of your company.

So, visit pbxpartners.com and see how they can help you grow your game.

Like these guys.

I mean, maybe they're working with them, maybe not.

We will never know.

We will never know, but they're definitely scaling like crazy.

So, we have 5k downloads a day, basically.

And

it's insane.

And also, look, sky is a little bit different.

Yeah, if you go down 800 pages of creatives, I mean, it's like it's

we don't have enough time in our lives just to go over all of these.

So let's just go through, like, I mean, just for you,

one

Spanish one, Felix.

So,

I don't know, I don't know.

I was just

having on Spanish.

Yeah, it's like, you know, it's not in Spanish.

Of course, of course, of course.

But it's like all of these relationships.

Altered gameplay.

Altered gameplay.

Of course, also altered gameplay.

You need to alter all of these.

But just go here.

Check this.

Playing this game 10 minutes a day will relax your mind.

Session lengths are 11.3.

So let me, yeah, let me just go.

Yeah, there you go.

One second.

If I just go here and then type word

search explorer

and

just go Google Play.

You still have the same screen?

I know, but it's not on Google Play, it's actually on items, I guess.

Well, the first screenshot?

Yeah, they have this in their

first screenshot.

Oh fuck, they don't.

Oh my god, they're using actually

custom product pages, I guess.

Because I wanted to show you this.

Basically, what you saw there, the first

screenshot.

Yeah, so

this is amazing.

Yeah, this is amazing.

Learning words, but

in the store, they have

a slightly different thing, which was in the first screen of that game video.

That's what I tried to say.

You mean mobile against web?

No.

I mean,

this, right?

So

they're using the same videos or the same video as the main video in the in the store.

So just to increase the conversion rate.

I mean that's something that I wanted to showcase, but it's not on the web, so there you go.

Anyway, let's just go back to to this card again.

And I'm not gonna play all of these,

but

it's a lot of different playables and it's I I love it.

I just want to show you this.

She's not real.

What do we have here?

She's not a teacher.

She's not a teacher.

She's not real exactly.

I can see it.

I know Jakub.

Jakub is already

an expert on AI.

How did you see?

Because the mouth movements or what?

I just seen too much AI, man.

Yeah,

as soon as you see a lot of AI, you are able to...

If she's holding this, yeah, you immediately see it.

She's holding the cup, but honestly, it doesn't matter.

It doesn't mean shit.

Like the whole emotion, or like small frames, small frames, you know, accuracy, stuff like that.

Yeah, you see, you see that, yeah, but that's that's what I want to show you.

So they are using all of these different things.

Let's me just go

into my face.

It's so easy to do it these days.

I can do this.

Like, it's like, yeah, well, yeah, but you're usually, yeah, you're usually doing slightly less

clothes on this.

Anyway, so it's harder than you think.

It's all also on Facebook on the

static static images.

I mean, in here, you can't really go beyond

the gameplay.

I mean, it's almost like with the hypercursion.

But it's this altered format of like words on the left, crosswords on the right.

Yeah.

Yeah, yeah, yeah, yeah.

You have all of these different things harder than you think.

It's, yeah, you have up and down, whatever else.

So, no heavy Ansign usage?

I have

not seen that much of these, but I'm pretty sure there is some.

nail polish finger

kind of.

It's

you know, there's a lot of different

localization as you can see.

Most of us, I didn't even see the nail polish

Portuguese.

There you go.

Wait,

late.

So that's the

bread, milk, eggs.

Nice.

There you go.

So that's good.

Harder than you think.

So

they're using a lot of short videos.

Okay, interesting.

Five seconds video.

Five seconds.

What do you do with those?

You know what you do with five-second videos?

AI.

You have five-second, ten-second.

I mean, I'm pretty sure this is not AI.

Yeah, yeah, yeah.

But it's a static image, right?

This is the most important part.

Yeah, it's big problems with text.

Yeah, oh, yeah, yeah.

Oh, yeah.

Very few models that can do text properly.

Yeah.

Let's see if we go to May and then just the new creatives only.

It's gonna be all of this.

Can you solve harder than you think?

All these Halloween.

Halloween, yeah.

This game is so addicting.

Five seconds.

Again.

It's a very short form, which is really weird, but anyway.

I can see traditional parks.

That was interesting.

Yeah, thematic, basically.

Yeah, you need to play a lot with the different words and how everything is kind of.

So this needs to be hyper-localized, basically.

Very, yes, exactly.

Very much.

So you use all of this in US, very US tailored, all the geo-tailored,

country-specific.

You see, this is your

it's majority is US and then the rest of the

let's see if you go

in

Uplovin is the biggest challenge.

Yeah, it's the biggest challenge.

US, Brazil, India, Mexico, Turkey, Philippines, France, UK.

Okay.

Can you clear the board?

You know where we go where we saw the where you cle can you clear the board.

It's all of this you can play.

You don't really need anything really extra crazy in here, but I would definitely.

Man, I hated doing these in school.

I can imagine

status dom.

I can see this is your nemesis.

But I think

we're kind of sounding like this is also simple and everything.

No, no, no, no, no, no, no, no.

No.

This is definitely not simple as at all.

The conversion rates, and it's like it makes a lot of difference how, like, which word you you use, or what kind of yeah, if you go left from left to right, what kind of background do you use?

I would actually ask, obviously.

It was something we forgot to mention during the game review is also polished.

It's super polished.

Like the game is very polished, right?

Like it's very satisfying dragging your finger and finding the words.

I would maybe do a little bit more.

It's this relaxing stuff that calm is doing.

All the rain on the different backgrounds and like, oh, you play this for ten minutes and then whatever, like, all of these are different messaging.

Because

let's see if actually,

yeah, you have your brain is kind of old,

you don't see the different, yeah, hundred old,

so you have

lowering the year, trick.

Yeah, we've seen a few times,

of course,

super relaxing.

But then, let's see if

Pearl as well, like a pearl background

here,

yeah,

kind of post-card.

Let me just go if I cannot call.

Every everything in the game looks like random stock images.

That's the best part.

I mean,

even the collectible album.

See, like

and your attention span by staying like something like this.

I mean, you don't really hear the the rain

in the background, like very

ASMR music and the whole idea, like, yeah, like relaxing type of stuff.

And I can, yeah, I can really

see this video and then the overlay of the text on top of it, and then just doing the crosswords and all the word stuff

instead of get off.

What's this app for?

Calm.com.

Calm.com.

Okay.

Yeah,

what it does?

A meditation app.

Makes you calm.

Makes you calm.

Lower your anxiety level.

So, this is this is exactly what I would do, and I think they're kind of started doing that,

but yeah.

So, this is like I think they could really get a lot of inspiration from these apps.

Already doing that with the like play 10 minutes and done.

So, yeah,

anyway,

they're doing a lot of things, right?

So,

should we

summarize with our scores and then

I think

maybe

I didn't see it, but maybe they're also running a CTV ad.

I'm not sure.

I didn't see it there, but do you think I didn't see it there?

But you're like, maybe we can.

Where would they be running it then?

I would definitely try to

call it.

It's there in Matty's pocket.

Yeah, yeah, yeah.

It's in my pocket.

Yeah, I would definitely call our dear sponsors uh Vibe.

So, if you want to grow your brand with CTV, vibe.co, it makes it insanely easy because it's a simple streaming TV ad platform out there.

Whether you're scaling uh fast or you're a startup, you know, vibe can help you drive real business outcomes, not just impressions.

Check out that vibe.co, it's vibe.co.

So, there you go.

Thank you very much.

Yeah,

I'm sure.

Of course, me too.

Anyway, so ratings.

There you go, Felix.

I mean, he will say 15 out of 10.

No, I mean, like, honestly, I didn't see the Moloko.

That's a bit weird.

I guess maybe they have it, but maybe they don't.

Like, very surprising if they don't.

But if they don't, that's a big blunder.

Otherwise, everything looked good on the mediation side.

One thing I guess that they're sacrificing is just retention for monetization now.

But yeah, the banner on the home screen and then the app open interstitials, easy way to add a lot of revenue, right?

Nearly 10 million, right?

So I guess if I'm just looking at the monetization, let's give it an 8 out of 10.

But I guess when they turn on the monetization in full with those three things, then it's a 10 out of 10.

For me, definitely like 8.5.

Other thing, again, I would can add on is, as I said, like finish the Royal Match stuff.

You can do it.

Make the all the stuff.

Yeah.

What would be the three things that you'd add?

Yeah, Royal Match stuff, the event triggers,

like in full rotation, the collective bulb, make it more impactful, season, yada, yada, yada.

The usual

stuff, and then,

yeah, I don't want to say fail states because they know what they're doing.

There shouldn't be fail states, it should be as it is, so they know what they're doing better than me.

And by the way, thanks for the neat trick.

I'm gonna use it now in my garage arsenal of ad placements.

That's very, very good.

Yeah, the rewarded placement leaving the store is that's I don't know why that's not a thing more like it's a lot of genius.

That's great.

Yeah, there you go.

And I think it's easily nine out of ten.

All of the

scale.

I mean, seriously,

all those creatives, it's insane.

Sane.

I would assume you could get way more ads about UA channels.

in here as well.

Because I missed like we're missing Moloco for sure,

TikTok as well, and Mintegral.

I don't see there, so definitely something that they can improve.

So, overall, pretty good.

Pretty good.

All right, thank you very much for listening.

Be sure to subscribe and join all the channels, and also check out the links in the show notes for the MAU parties because there is gonna be a lot of them in my skylight.

Definitely at least free

coming.

So, join us and see you next time.

Thank you very much.

Bye-bye.