💥 The latest WTF ads pushing the creative envelope: Creative Trends You’ll Regret Missing April 2025

Oh

okay.

Ten running Archer 2 on us.

Oh, that makes so much sense.

This is the end of the week.

Yeah, absolutely.

Ed of the week.

Yeah,

the panel goes to old Nokia.

Yeah, it's perfect.

Oh, that's the best phone ever made.

It's 4 a.m.

and we're rolling the dice.

Mate drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jack up designs, worlds chasing the sky.

With a two and a a half gamers, the midnight crew.

Talking UA adverts and game design too.

Mateish, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

The K-U-A, master eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colours like a wizard in disguise.

Jackup's crafting realms lift us to the highs.

Two and a half gamers, talking smack.

Slow, hockey, sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Hello.

I'm typing here.

I'm only here because I want to see Golden Goblin creative.

So I hope we're starting with that.

Otherwise,

I'm getting my AI creatives at the end of the episode.

Oh, you are?

You are.

Okay.

Okay, interesting.

Well, then, welcome, everybody.

My name is Matia Lancharic.

I'm Felix Proberg.

And I'm Jacob Remero.

And we

are.

Very good.

Okay.

Yeah.

It's getting better.

It's not getting worse.

Only one more year, and we are there.

That's fine.

It's good.

Okay.

We should make it a capella next time.

Okay,

you can start.

Oh, fuck.

You can start.

Okay, so we have a public service announcement, which is because of the MAU.

We are actually,

you know,

we have a promo code for the MAU, which is two and a half.

It's gonna be in the show notes.

And you should all come to all parties because it's gonna be legendary.

We have three parties, PVX partners with Airflux and Airbridge, and then we have one with Reforge Labs.

So it's Tuesday and two on Wednesday.

You should definitely all come.

And you know what?

We are official supporters of MAU and we're going to be all everywhere.

So you should all come

seriously.

I like website, posts, YouTube videos everywhere where we mention MAU because MAU is going to be very big and we love that conference.

What's MAU for people that are completely ignorant?

Apps unlock

mobile marketing conference in Las Vegas.

Of course, it's great.

We're all there.

You know know who's going to be there?

Both of our sponsors, Vibe.co and PVX Partners.

And honestly, we are doing parties with both of them.

So we have Maugarita, obviously, which is my kind of drink, on Tuesday, and then the pre-game on Tuesday as well, PVX Partners.

So again, today's episode, pvxpartners.com.

If you're scaling your game and you know you have enough creatives, we're all going to talk about, you should definitely visit pvxpartners.com because that's the simplest and most effective credit line for marketing.

If you're scaling your game, call pvxpartners.com right away.

No equity dilution, no more selling your soul with uh with VCs and investors.

So, pvxpartners.com.

Thank you very much, guys, for support.

And now, with the creatives, do you really want to go to Golden Goblins?

Uh, it's why I'm here.

Uh,

man, the question is: do they have something new, or are we just beating something that's already there?

Well, they always have something new.

I was like,

we can start with something else.

I wanted to show you some, like, one of the one of the tricks that I mentioned on the last podcast.

Do you remember what it was?

My

talk about like eight different concepts is way too much if you ask it that broadly.

Of course, they have,

of course, they have a new concept.

Wow, whoa, they have a CGI

hook.

I mean, the CGI go back, go back, go back.

No way,

I will.

Of course, I will.

It's just, I don't think it's a CGI hook.

Maybe it is, actually.

I don't know.

I'm not sure.

Look, it's five seconds, so I would say that could be AI.

It could be

so good.

Yeah,

you usually have the five-second video.

But now that I look at it, the faces look kind of AI-ish.

Yeah, yeah, yeah.

So it's AI.

Yeah,

there was a glitch.

Here you go.

Okay, so there you go.

But it's always looking this reaction.

It's perfect.

You wouldn't even I would guess a link for this as a model.

Absolutely, yes.

I don't think it's uh it's without it's without a doubt for sure.

It's one minute long, great hook, and then

you know, like we have

actual goblin right here, which is nice.

A nice video, a nice movie.

So, some new vacuum cleaners,

the digital bulldozers already.

Oh, man,

wow.

Okay, so AI hooks everywhere.

AI hooks everywhere.

Yeah, AI hooks everywhere.

Very, very true.

I mean,

yeah, finally.

Why are more people copying them?

Why are not or why are they?

Yeah, why not?

Like for this like.

Of course they are.

Come on, like what are you talking about?

Okay.

All the farming games

are the most successful idler on the market.

Yeah, and all the farming games and simulation games, they're always, always copying them.

Again, like that's that's always the

where you go for inspiration.

So, yeah, I think,

yeah, and they're still making about like 100k a day, 120k a day on IPs, so probably 150, 160 in total with ads.

Well, they're all all here.

This the money is all in the end.

There's not like best-in-class idler on the market, period.

Yeah, yeah, yeah, period.

Yeah, of course.

You don't have anything else, don't have anything else, basically.

Office camera.

This is only for your eyes, Felix.

Yeah.

But

I think you can see the trick.

Maybe we'll find out where the trick actually is.

Felix, what do you think where the trick is?

You don't know.

If you look at here,

Brazil.

Exactly.

Why are we looking at Brazil?

So,

where do do you think big companies test their creatives?

Cheaper Geos.

With a lot of people Indonesia, Brazil.

Exactly.

Exactly.

So kudos to Tomash, who actually went to Censor Tower and Facebook and all of these different games.

And it's like, hey, I see quite different creatives right here, which is great.

So

this is it.

And I actually wanted to go on here

because this is where I think you're gonna shoot your bets.

So I'm gonna

do it slightly differently this time for the starter.

What's your filter here?

My filter here is uploading Brazil games, and it's only April.

So I wanted to go from here because then here there's like a one-state RP from Chillbase, whatever that is.

If you can check the

actual games, Hitman,

GTA, yeah, it looks like GTA or Hitman

or whatever, yeah,

and it's in the top creatives.

So instead of going for log game by game, I actually went to the top creatives for uploading.

I have for

Facebook and for Google as well.

And this is popping up on different channels as one of the top ones.

So if you can check 90k a day by chill base, chill base, yeah, not bad,

not bad.

This is a hockey stick.

Queen from 2000, like pretty much hockey sticking.

Now, yeah, there you go.

So, three million a month.

There we go, our next uh episode.

Thank you very much.

I mean, we have uh obviously our or not our, but my favorite game of these days.

Yes, of course.

What do we have here?

Oh, this is a nice playable,

but then I have something else.

And just watch this, Jakub.

Especially you.

Flambeau.

Yeah, watching, you're watching.

Are you watching and you see what is

the name?

Yeah.

Yeah,

check it out, how much money they make.

If it's worth

it.

Because this is another merge game.

I just want to show you that it's not really scaling in in the US.

This is in Brazil only from what I saw.

It's an interesting

whoa, it's scaling about uh 27k a day so far

in

not not that much, but still something that in the UK most of it is coming from this.

So it's soft launch, it's soft launch soft launch from last October.

Yeah, so it's not launched yet, but

it's an interesting game to keep an eye on.

Then we have uh our

fuck where do I just I need to space invaders?

Yeah, but space invaders in Travel Town as a

playable ad in this is the

Fruit Merch.

Fruit merge, Fluid Merge.

Fruit Merch, yeah.

But they're kind of iterating on this for a long time already.

And then we have Domino Legends from our friends Play Valve.

Play Valve?

Yeah.

Yeah, yeah.

I mean.

Play Valve is really ripping, huh?

Yeah,

wildfire.

They're doing quite a lot of interesting stuff.

So it's actually a domino.

It's actually, yeah, it's actually a domino.

All right, let's see what the active user base is.

1.9 million downloads, 3k and IAPs.

Okay.

Active user base.

Oh,

million.

Okay.

We need to do a play valve game.

That's mainly in Brazil.

We need to do that.

Yeah, that's why I'm showing you this also.

So there we have

another

merge.

The good old

good old

fire yeah yeah yeah oh my god they i i think i i think i showed you exactly the same creative when we were talking about the merch genre for i think it was seaside escape all these like

classic drama narrative type of things and freezing families freezing families again

they all the market of course yeah like i'm not sure like if like why would you expect anything else why would you not expect freezing families Yeah, I mean, yeah.

We really need freezing Shakira now.

No, freezing Shakira.

No, no, no, no, no, no, no, no.

Let's not.

How much do you think it would cost to do a Hollywood star to act out freezing families?

That's my guess, because that's the next existence.

That would just break all the UA algorithms.

They would break the internet, basically.

We'll get Pedro Pascal to act out Freezing Families.

Yeah, it's a check.

Yeah, sure.

Sure, No, but I mean, like, there could be better subjects for freezing families than

who would you like to see freezer?

I said, like, Shakira.

Shakira.

Freezing Shakira.

Oh, do we have Ariel here, which is again scaling nicely?

Yeah, I was, I was actually checking Candy Cross Solitaire, and that is also scaling.

By the way, yeah, you asked about the features they are implementing.

There's this carpet level.

I think it started around 100

level 170.

Now I'm at 210 at the moment.

Have you spent money yet?

Yes.

How much?

Yes, 20 euros.

Not that much.

Not that much.

Yeah, but you know, I was like, yeah, fuck.

This is a good point to actually spend money.

And I still didn't collect all the stamps and these postcards.

I have

seven more days.

Anyway, okay, let's get back.

Let's get back to the actual creatives.

So we have Google, and oh my god,

again, Chinese

and

a new variations of this.

This is what last is last war, or yeah, it's last war, yeah, it's last war.

And they have so many objects.

Which one is it because they just share assets?

I know, of course, but this is slightly different.

It's not one minute long.

But even Archer or two started copying this

layout, honestly.

Yeah, I'll show you.

I'll show you.

And then we have...

This is on Google.

Look, also.

China is always big on Google.

Not on other channels, but always big on Google.

Always big.

It's, yeah.

So, again,

interesting take on the gates mechanic.

I still don't know where they're coming from, all of these, like where they're, what the ideas were coming from.

I mean, it's just insane.

Every month, there's different spin on the on the gates, always.

I mean, it works, right?

I also have a new spin on the gates I want to show you, by the way.

Yeah, of course,

of course, you have.

Oh, there we go.

Yeah, yeah.

Hello, Tiago Entura.

Great, thank you very much.

Cheap version of Home Render ad.

Look, look, what we have here.

Oh, there we go.

Yeah, we just talked about it.

Wait, it's not live yet, guys.

So, if you know what is like the name of this game, it's Lands of Jail.

And

episode is coming.

Maybe it's already live.

Nobody knows.

It's a prison management.

It's a prison management.

Of course, we have some slots which nobody cares about.

I don't really care about that.

So what else?

Oh, this is your favorite game, Felix.

Yeah, this game I had uh higher hopes for.

Like, it's already starting to go down a little bit in revenue.

I don't know if it's that some people.

So these restaurants is super super supercent.

Supercent size.

Yeah.

So they tried it in their next next thing.

Yeah, they did.

But Chili's was talking about this game, like it should go

slightly.

Let me see how it's going this week.

And then yeah, with the Mayong all of these Brawl Stars, Business Empire, this is something that is really popping up.

And then Tantiago again.

And then we are good.

I saw some Roblox creatives, by the way, which was really weird.

Roblox creatives.

So Susie's restaurant, I think, is making about 12k a day right now from ads.

I was looking at it last week for my newsletter, but the daily active user base is actually increasing now, even though downloads is decreasing.

So I guess the retention is quite good.

306,000.

Look, this is a this is a Roblox

creative on Moloco.

Yeah, I mean, it looks horrible.

He isn't even following any conventional standards.

I don't care.

I don't really care.

It's a creative.

There you go.

Candy brush.

Freezing families.

I mean, again, I think like this is the same creative all all over again.

The baby is a dumpster.

It's like refilm the same movie.

You take the same script and you just remake it.

Yeah, I just cut one second, and then there you go.

Anyway, so we have the king, which is still the same.

Well, at least we have.

We know this one.

Yeah, yeah, we have this one.

There we go.

Misignite hook.

I mean, yes, of course.

We're definitely gonna go and check the

creatives of King the Royal Kingdom

because everybody wants to see those

because why

this is one this is the one that everybody copies those no

maybe look

there we go here's our yeti

what's that oh my god

that's water yeah it's water

guarantee you this will be taken down by the brand team a king with an why no no no no no why why would it be i mean didn't you say or someone said that there are no brand rules anymore on creatives?

Either adapt or die.

That's

no other way.

It's just it's too long and nothing is happening, honestly.

That's the problem.

I don't understand.

It's that hard to copy.

If you make 3 billion for like 15 years and you have like 3,000 people employed, like, yeah, it can be hard.

What are we looking at?

Some new horror movie?

No, it's all

AI for sure.

AI for sure, but it's IGG Doomsday Last Survivors, which is Forex.

Of course, it's definitely Forex.

Then we have.

Oh, I know what this is.

This intro, yeah, the meme.

Yeah,

it's absolutely great.

I love this.

Wow, that's a nice meme.

Yeah, it's a great idea.

Have you ever seen this before?

before it's like uh have you ever seen this before

i haven't seen it before that's a meme as the video like you basically change sports bar in the yard change this screen like million times to whatever do whatever you want like the laws that ramp signs with like the pen and stuff that's also i mean

yes

okay okay okay okay then yeah i think i can i can go directly now to the actual rock kingdom because it's something which is really interesting

and not because everybody's copying it but why did I do downloads I'm gonna go to creative color because of the

celebrities come on

oh they're using the finally as a

of course they're using what do you mean finally it was from day one

day one in the Google campaigns just looking at YouTube wasn't looking directly in the sensor tower yeah well look if if one video fucking LSC are you serious

And it's, yeah, let's talk a little bit more about this.

So, it's only used by Royal Kingdom or also by Royal Match.

Only Royal Kingdom, yeah.

So, you have all these videos.

Yeah,

those I have seen, of course, but if

let's go here,

what do you think

exactly?

And then you have 24,000 views

because it depends on which ones were shared.

13 million views.

No, it's because of it.

They are used in the videos on the UA.

I was literally going one by one of those

central tower pages just to see which ones are the ones that are used actually.

Why does CB only have 70 views?

Is that because it's not in a UAV?

It's shorts because these are shorts they have.

And also, these are not shorts, but come on, man.

It's nine-minute long.

They started working with an actual.

Wait a second.

I should go into their actual account.

Videos.

Here, yeah, exactly.

So you have Amy Pollard 12K, Sophia, 4.0.

I think I commented on the Sophia.

See if you can find my comment.

Of course, of course, you did.

That's like

three comments on the whole video, one of them being Felix.

I mean, come on, all of us.

I know, it's great, yeah.

My claim to fame.

Thank you.

I'm here all week.

Okay.

Yeah, okay.

This one, new creatives.

I mean, I can go from

from

where it's actually weak.

Yeah, let's just do this week.

And it was on Facebook, Instagram, and actually YouTube as well.

I think here.

Oh, look,

there you go.

Instagram.

This one I saw.

Yeah.

Right away.

And

that's the thing.

It's on the top spot.

It's like 50-50%.

It's just going for this.

And then you have again

Lebron here.

And then,

oh, Lebron again.

So it's all over the fucking Facebook.

All of these videos.

So, I mean,

it's insane.

Of course, on

Moloch or wherever, it's not there.

Well, they're definitely using it.

Oh, look.

See?

So this is not even there.

Yeah, yeah, exactly.

And of course, it was

shown in their, well, or shared on their social, social media, but yeah, this is this is all the UA.

All the UA.

Do you think

there is a UA person in China that has stolen these videos and changed the logo and then basically try to run UA with these videos?

Man, come on.

Wake up.

100%, right?

100%.

I think so, too.

I don't think so.

100%.

I've heard actually from one person that works in a big UA network that something like that happened and he has blocked it.

It was just like, this is crazy.

No way.

Man, he's just making this up.

Three more.

Why would I make that up?

Yeah.

I don't know because sometimes you actually make things up and I stop trusting your

stories for some reason.

Like when I went to space?

Look.

Yeah.

Digital turbine.

Thank you very much.

Kevin Hart.

Pangle.

Okay.

This is the one we saw we already saw.

So it's basically all over the place.

Fuck Bengal.

Okay, thank you.

Anyway, so yeah, so

thank you.

They're definitely not going any anywhere, and they're using it mainly in the UA and then everywhere else, obviously, because that's how you spend your money if you spend a lot of money on this.

But in the actual UA campaigns.

Okay, let's see the Royal Match

if they're using it there as well, because I don't think so.

Because why?

When they're talking about

oh

wow

this is new yeah this is new maybe if you look at the fucking screen more often then you will see

i see you i see you jakub i see you good

good yeah well i'm waiting for your segment on ai craves

so yeah i don't see i don't see i don't see any lebron or anyone

celebrities it's berlin it looks like berlin why because of the aces ACE.

This is the

graffiti.

Look, every

good stuff.

Yeah.

It's pretty interesting.

Yeah, I mean, look.

This is super new.

One UA person really earned his keep, huh?

Is this a UA person or a creative person?

Where is this coming from?

Because I'm like nearly 100% sure it's copied from something

absolutely i think it's like maybe it's like you know they get together they ideas smoke a bit of weed and then they come up with great ideas

and it's like bots on on like

creative galleries and

i'm building yeah i'm building that bot with my chat gpt uh

ai ai coding and if we can do like army of persons doing that yeah it's army of people but this is just easily done by yeah

by an AI.

Look,

great creatives are not done by creativity, great creatives are done by copying your competition.

That's it.

Really?

There you go.

Mr.

UI manager or creative strategist on the podcast.

For everything.

For everything.

Thank you very much for listening.

We have here Mr.

Novidol.

See it all.

See it all and know it all.

Okay.

And so tell me what is this?

Yeah, they're copying match villains.

Match what?

Match villains.

No.

Yes.

Because it's coins.

They have stuff with swimming coins.

It doesn't matter if it's coins.

I need to build something that I fucked up, obviously.

I pricked it.

It's a playable.

Yeah, it's a playable.

Yeah, it's a playable.

But yeah, you actually need to build stuff.

So this is more like a.

Ah, okay.

I need to see the beginning.

There we go.

Actually.

Come Come here, okay.

Coins!

So it's idle arcade on the yeah, it's township or something.

Has uh it's township.

Will we check out Kingshot as well?

Yeah,

Kingshot is actually quite nice.

Yeah, I have high hopes for that game.

Right, it's doing great.

Of course, it's doing great.

Yeah, come on, it's doing amazingly well.

And

with all the creatives, maybe we'll find.

I mean.

By the way, for those who didn't catch that, this game is heavily based.

It's onboarding on Tronfall, the Steam game,

which we didn't catch during the thing.

I mean,

that's fine.

Afterwards, we did.

But we're hoping to get better with Steam.

It's all this.

Yeah.

Yeah.

Very soon.

Very soon.

In fact, on Thursday,

different.

I mean, it's still the same,

of course.

Anyway, so we have all of these, which are all this kind of same but different

the allowed

fence.

No, it is

today that the kind of the creative is

tower defense-ish,

and we all saw all of these.

So I don't think there's like so many, so many new things in here.

Oh, yeah, this is kind of nice.

This is basically, yeah, this is basically what we saw with

what was it?

Rush Royale, kind of.

Yeah, this is a Russia.

That's great.

Yeah.

Let's see one more thing.

Did they already break through 400k?

Who?

King Shot.

King Shot.

I mean, we were talking about 600, no?

No, no,

yeah.

But yeah, 600, you're right.

Just today.

Yeah, that's

easy.

So our chero.

I mean, that game is

insane.

Even 700.

Whoa.

Yeah, it's just straight lineup.

This is the one.

They're doing, yeah, they're doing quite a quite an interesting

gates.

I think it's true.

Shooting into a gate, and there's like

so many different details.

It's like very Asian.

Yeah, it's very Asian and very hardcore, I would say.

Definitely not going to last in the West.

I don't know, man.

This is actually worldwide or US.

they have all

how's Habi doing overall right now

well it's

Archer is doing quite well yeah yeah

if you check it if you check it out

I mean let's see how the

32 million in the last 30 days yeah they're doing all right yeah I think they're doing well yeah they're doing all right

yeah it's okay and guess how much of that came from Archer 2 and Capybarago like Archer 2 is like 70%.

15 mil came from Archero 2, and Capybara Go is like 10 mil.

Okay, yeah.

Archer is doing quite well.

Wait a second.

So we have a

Steam version of this, but this is interesting.

Let's see.

Nokia 3310 running Archero 2 on it.

That makes so much sense.

This is the end of the week.

Yeah, absolutely.

Yeah, it's perfect.

Oh, that's the best phone ever made.

Yeah.

This is pretty good.

There, you know.

This smells AI.

This is definitely AI, of course.

I mean,

so all of this

pretty nice,

nice music.

They also have some music or the creative swing music, which was done by Suno,

of course.

Is there by the way any alternative to Suno?

Like a competing?

I don't think oh, there was something, but it was too complicated.

Okay.

Suno is just so good.

I mean, yeah, like

for those who don't know Suno is the AI that creates music and pretty much everything audio-wise on top of

which

is definitely something that we used for our two and a half gamers album.

Yeah.

'Cause that's that's what's up.

So yeah, this was my favorite

creative only.

This is in Chinese, but yeah.

The the note, iOS note

and the video.

It's pretty good.

All the VIP

codes and everything.

Okay.

So then what do we have?

You know what it is?

Oh, yeah.

Doodle magic.

Hello, my old friend.

Hello.

I haven't seen you for a while.

Did we see a Western game adopt that in a really good way and have a breakout success?

Doodle magic versus slime yeah

everybody's just trying still yeah

yeah kind of

it's still a defined success breakout success I mean there are some games

okay I don't think so

there are some games which are doing like a couple of hundreds maybe a million a month but I don't I don't think it's uh it's

okay so let's see magic swords because that's my favorite

They're scaling like crazy.

Yeah, I mean, yeah, like you can't last month.

Geez, let me get up here.

Yeah, I think it was like seven mil or nine.

No,

what million in the last 30 days?

Okay, so I was looking at something else.

Daily, daily revenue, daily revenues between 110, 104.

It's still interesting because

I would expect a little bit more, but hello,

little ducky, little duck.

Yeah, That's nice.

Nice.

Nice.

I

would hate.

The active user base has doubled this month.

Yeah, that's kidding.

Yeah.

I mean, imagine doing UA for this type of game.

So you have basically like a water sword, and that's it.

Like, what the fuck are you going to do with it?

It's like, what, what, what?

I would put a freezing family and you're pouring

freeze the water.

Come on.

There was

There was saved the witch somewhere for the last three.

Oh, there you go.

Oh, okay.

Now I get it.

Okay, this is pretty nice.

This is the good old

serves the customer, yeah, yeah, angry customer kind of thing.

Yeah, there you go.

Which is

okay.

There is a lot of stress just looking at it, but it's very creative.

You don't think a person came up with it?

Actually, you think AIs came up with this?

What?

No, a person came up with this.

No, no, probably.

man, like, this is

turkey.

I remember

Tilebusters using this quite a lot, and then everybody else copied it.

Back in the days, which was like a few years ago.

So, yeah.

And you have these?

Yeah, it's all

old ones.

So, yeah.

So, what else do we want to see, honestly?

Let's take a look at mob control.

We haven't looked at that for a while.

Okay.

The mob control is still doing doing quite well.

Yeah, they're really well.

What's happening here?

What's happening here?

I'm glad we walked in on voodoo.

We haven't knocked on their door for a while.

Thank you very much.

This was really enlightening.

Can we see that again, please?

Of course.

You you clap your belly between giant bellies.

Yes, of course.

And then.

Oh my god, this is

so good.

Jesus Christ.

Okay.

Yeah, all right.

Okay, the good.

What's your favorite app?

Okay.

Control sure.

Yeah, yeah, yeah.

Classic.

What?

Yeah.

Okay.

It's quite old, even though it says it's new

Interesting.

I mean gates fine.

Yeah, okay.

Which is a bit different hook.

Yeah,

I mean who am I to judge

who am I to judge?

Yeah, you're not an art critic.

Whatever works, right?

Yeah.

I mean honestly, yeah.

By the way, one thing I think I missed that, or did we saw those AI hooks start on Royal Match now, or everything was just overtaken by the celebrity campaign?

Royal Kingdom, so don't be

confused.

Royal Match had, yeah, a Royal Match, and I couldn't see them there now.

So, oops

match, and it was on Facebook actually, so you can go there directly and see.

You know what game I want to see as well?

After

yeah, tell me hexa.

This is

kind of interesting again, like

the polish and quality of this

amazing oh, here

right.

That's really good.

Okay, I haven't seen this.

Yeah, hello, Royal Match Trainer boosters come yes,

okay.

Oh, what is this?

Nice.

There's a glass, Okay.

Some new physics concepts.

New physics concepts.

No, no ads, Wi-Fi.

This is because we saw this again already.

I think we saw this as well.

Okay, fine.

No AI hooks.

What I maybe here?

No, yeah, this is

good old.

Yeah, good old stuck in the elevator with regnars in Barcelona.

Help me, but not too quickly.

No Wi-Fi reception, only remove thank God I downloaded Realmes.

Not gonna kill myself.

Yeah, that's pretty much

so no AI horse.

Remote, can you take a look at Hexasaur on your end and go all-time active users and downloads and revenue?

Because basically all-time low

revenue is going down, but user base is the same.

Do you think maybe they're switching more to ad revenue?

It could be.

Maybe they're switching to web shops come on yeah i mean everything is possible now right yeah but seriously on hexasort like how would that joking

but like honestly like there is there is something to say about that because we do have a blind side like how we're going to get that data with uh of course of course of course

oh there we go this was there before this is the yeah but it was so they updated it because yeah without the king yes it was without the king okay so they continued okay that's that's enough for me

yeah but it was slightly, yeah, it was different.

It was just AI raw, raw, yeah, yeah,

and

so I would say

this one was the best performing hook, and now they upgraded it from the AI to

the AI raw concept, and now that they saw this is the best one, they give it to actual animator with physics engine, and they did it with their team.

I'm pretty sure you can actually actually do it with AI.

You need to rig the animation.

dimension.

Yeah, sure.

That's true.

That is very true.

Active users have sort of all-time high.

Can you take a look and explain what's happening there, Jakob?

It's at all-time high, even though downloads are going down.

Yeah.

But revenue is also going down, right?

So, active user-based station, they must be shifting to revenue, add revenue, right?

Let me double-check the bullshit filter.

Countries

bullshit filter.

bullshit.

Jesus Christ.

Okay, in that case,

like half a million still.

Yeah,

so

let's do hexasaur instead of match villains.

But actually, Brazil,

Brazil is

much higher than before, and even Russia is interesting.

I don't know.

We need a little bit more checking out.

Oh, this is nice.

Oh, come on, it's the same thing.

Yeah, already so.

I don't know.

We did this because yes, we saw this with the family and this from the from the

not from this camera angle.

Yes, just not with this guy in it was in the orange prison.

Oh, really?

Yes.

From this angle.

Yes, yeah, yeah, from this angle.

Yeah, I'm pretty sure.

This is the again, taking the angle from Royal Match again.

I know.

I know, I know,

exactly from Royal Kingdom, I would say, even.

Yeah, yeah.

Yeah, it is

five seconds.

There you go.

Oh, there's a

button.

Why is it always five seconds?

Why the second snake is white?

Because it's a white snake.

That's Chinese.

It looks like the Michelin snake.

Yeah.

So, Felix, the five seconds, because you have models that can do can create five second videos or ten second videos.

And models that can do infinite seconds videos.

Sure, yes, of course, but

we are not there yet with the companies.

They are not there, at least these companies.

So, we are again two and a half steps ahead.

Two and a half steps ahead.

Okay, so Hexasort, let me check Hexasort.

They changed icon as well.

Why see?

Yeah, I don't like it either.

But I guess whatever works.

It works definitely because it was tested.

You know what works.

Yeah, there we go, family.

Oh my god.

I've been a doctor for 15 years and he's old.

He's what, like 60?

What did he do for the rest of his life?

Why, why, why does it even matter?

I mean you could still

look suspicious.

I've been a therapist for 10 years.

What?

Like 30 years?

Reading a book about how to be a therapist.

Terrible therapist.

I've been a doctor for 50 years.

What is this hook?

Yeah, yeah, yeah.

What did you do before, Snake O salesman?

No, Exosword player, of course.

I use an AI stuff.

This is AI.

Yeah, yeah, this is AI.

This is AI for sure.

This is AI.

Three, four, five, stop.

No, it's ten seconds.

No, no, no.

Man, it was just different, different load.

See?

Exactly.

Five seconds, one generation, another five seconds, another generation.

Yeah, yeah, exactly.

You could spot.

So,

yeah, yeah, yeah, yeah.

Exactly.

And then this is just

and this again, okay.

Another five seconds.

Keeps you calm and yank.

Also, in

also

when you see some of the fonts that are used on different images around like LinkedIn or Creative,

AI has one font, one fucking font.

Everybody.

Comic Science is fine.

You need to change it, but you have Chat GPT and it's the same fucking font everywhere.

And you can see it from miles.

It's margins, man.

Margins.

You cannot add more time to this.

Otherwise, margins are so lower.

I mean, of course.

Graduating for college.

I'm not afraid to admit that.

That was nice.

This doesn't seem like AI.

Maybe this

wouldn't say so.

No, it's too good.

Too good.

Of course, there's no Wi-Fi game.

I love this.

This is my favorite.

So, like, some

okay.

I hate these fingers.

so

yeah, I guess like that's that's the whole point of having this uh yeah,

I'm what's happening with this messaging guys I mean

I've been in the doctor for 15 years like so by the way, he's also fake.

Look at these figures.

He's fake

Look at his

fake fingers

Yeah, it's comfortable to hold it like this said no doctor of 15 years forever and besides he's too old to be a a doctor for 15 years.

I mean,

it's all old people,

they hold things differently.

Of course.

AI, AI baby.

Yeah, look.

Oh, this, yeah, this is all this.

This is the same as the.

Yeah, this is the same.

Yeah, the same

change from art style anime to real.

Yeah, exactly.

Thank God.

Thank God you have a hexasur.

At least we have that.

Okay.

So glad we went there.

Yeah, yeah, yeah.

Yeah, Jesus, this is amazing.

So we have the new.

I mean, I have to try this.

Therapist, doctor, and whatever else.

Are you surprised?

Like, this shit works.

Okay, fuck.

This is,

let's see.

Of course.

This is the good old.

I'm so tired of this balloon.

Get this most reused balloon.

This balloon reminds me that the old grandma from Reedy Core, Triple Dot, and all of the female-oriented games.

Okay, we'll go back to that.

There's a Thai restaurant with a garden right beside Lion Studios that has a very similar-looking garden.

Like, seriously.

Throw it into ChatGPT, it can pinpoint stuff.

Yeah, just take a screenshot and then, like, say,

we will do it.

Let's see.

Let's see.

Let's see.

This is the use of AI.

Do you have some more?

Or should I take the screen?

Yeah, I want to see some AI.

You can take the screen.

I'm just going to ask the ChatGPT where's the location?

Few interesting concepts that I saw.

This one, if you remember, is the like.

Which are different scenes?

No, no, which are different scenes.

It's like the environment's real.

And the difference here is that we have now moving characters in it.

Because remember a few months ago we were also gonna see these kind of ads, but they were not moving characters in them, it was just like a

zooming.

You know how water wheel works?

Go back,

doesn't matter.

Water wheel spitting out water.

Let me fix the water wheel, hold my beer.

This is amazing.

Okay, so this is this is a very interesting concept.

Uh, by the way, for anyone that like wants to see like top top best AI creatives, always go to either

of us.

Nevermore and Rise of Castles.

They have like the best AI creatives.

That's always like that.

That's and like you can yo oh yo yo yo yo yo.

Then we have this one.

By the way, it's playing Mortal Kombat music, like the original one.

Of course, of course.

I mean,

which is me.

Yeah, IP infringement.

Thank you very much.

Yeah, so as usual, they're sticking to their guns, IP infringement all the way.

My god.

That's there.

Chameleon.

Quick, Chameleon.

Call the app, police.

We have a complaint to make.

Yeah, so they have some few new concepts here and there, as for usual with their more stuff creatives and stuff like that.

So that's there, which then goes into the camera.

Why is it what?

What?

It was in the airplane.

What do you mean it was just a hook?

It was only like 50-second hook.

Okay, fine.

Great.

Then it goes into the normal creative.

Yeah, yeah, the forex part.

There we go.

Yeah, then we have this like first person

creative.

This is a tick-tock upshot trend, POV from different types.

Different ages, yeah, yeah, different ages.

Yeah, and it's everywhere, basically.

It's all over TikTok.

Yeah, yeah, and then looking, it looks really, really good, by the way.

Yeah, yeah, yeah, yeah, it's perfect.

So, and you know, you have these just like few, again, few seconds videos, and then you switch to normal, whatever you're running, pretty much, like the mill, like these guys.

yeah.

Yeah, then we have.

Uh, I was checking

what, yeah, what AI stuff the whiteout survival guys have, and like seems just the ordinary, like, uh, you know, you know what I'm missing in sensor tower, and this is just uh, I mean, AI filter, no tagging of those creatives, uh, like by concepts and stuff, yes, that would be amazing, like AI tag, or just whatever,

or yes, yeah, freezing families, save, whatever.

We'll see.

I have this one.

This was like super interesting.

I don't know if

I actually

got this ad.

So it's our favorite gates mechanic with animal and coins.

But big twist.

Can you speak

big twist?

The big twist.

I mean, he's just chasing him with the gun.

Yeah, so literally, there's a guy with the gun.

Yeah.

I see, yeah.

yeah

it's ridiculous it's yeah i think yeah hello bye is animal coins perfect oh my god yes i wonder when forex friends will start to run this

yeah of course gonna be interesting anyway here's another one of those like point of view videos and yeah and this is whiteout survival actually so that was interesting because i mean this also i thought Yeah, it is also quite old, but I thought it was the Lilith sniper game because they also have this.

This show looks like Call of Duty, but it's why not survival, actually.

And then,

not here.

By the way, our girl seems to be like running on fumes because there's not that much creatives, or I'm having some bad settings here.

No, you don't.

Yeah, so they just have the usual stuff, but it's 5th of May, so go to April.

But it's scaled down still, like, they're still running this kind of, you know,

freezing families modifications.

So, if you go to April,

new creatives only, still just three.

Yeah, that's not that's not and it's not new creatives only.

It's just like

on that, then maybe on new creators only.

Yeah.

And then we end with what, like it's the same thing, okay?

Yeah, same thing.

And it's like the usual.

So that's like you choosing different options and then failing in the end because something didn't work out or whatever.

And then was there, yeah, the

temperature stuff and whatever.

I think you poison her here or something.

So there we go.

Obviously.

Yeah, and then what was it?

Yeah, I think that was the last

one on my side.

But yeah, always great to see some new stuff from Nevermore and Rise of Castle.

And not only Nevermore, but also from Royal Match and Royal Kingdom and also Hexasaur and all of the different games.

I think this is the new way to go with this five-second hooks because that's just like direct side effect of the generators allowing that for now, but we'll move past on very fast.

So

this just means like the studios are finally jumping heavily on that bandwagon i mean yeah only only six months after we actually started talking about it

oh

the golden goblins thing

that's awesome that's awesome it's really imagine everybody because it's about accessibility like imagine everybody will have this access of knowledge of like how to create these things immediately and then you see like amazing ads

also i think what we didn't see in the sensor tower and uh it's definitely different in terms of the creatives, are the CTV creatives.

Because this episode is also brought to you by our sponsors, Vibe.co.

Because if you want to grow your brand on CTV, Vibe.co is your company.

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Thank you very much, guys, for sponsoring the episode.

And I think that's pretty much covers the whole creative fun.

Yeah, that was fun.

Yeah, we always need to start with the golden goblins.

So, guys, don't yeah, I mean, it's a tradition, it has to start, yeah, yeah, yeah.

Well, may they rule for a thousand years?

So, thank you very much, guys, for coming.

Please join the Slack channel, share the episode.

Oh,

See you at MAU.

Join all the parties that we have.

If you're in LA, you should definitely come to May 19

to our yacht party.

And it's a laser yacht party because what's better than the yacht party?

It's a laser yacht party.

As Chip mentioned

in our episode.

Thank you very much, guys.

See you next time.

Bye-bye.

Bye-bye.