Disney Solitaire Review: Playtika's Genre Expertise meets SuperPlay execution

Standard and then mega mode, or whatever, which is on level 90, starts at level 90, and this

is the grid.

So, look, basic level costs 2200, and you get standard rewards.

But if you go mega mode, you you pay double for entering the level, but you also can get double rewards.

So, this is the grid.

This is amazing, and pretty, and pretty much on epic mode.

So, then, like, when you play this, everything becomes absolutely expensive

because you're not only increasing the level cost, you're also increasing the booster cost.

Yeah,

can we play on Epic

course?

Yeah,

it's 4 a.m.

and we're rolling the dice.

Mate drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jack up designs, worlds chasing the sky.

We're the two and a half gamers, the midnight crew, talking UA adverts and game design too.

Mateish, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

But K UA, master, eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colors like a wizard in disguise.

Jackson crafter realms lift us to the highs.

Two and a half gamers talking smack.

Slow hockey stick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

I don't understand, like, seriously, what is up with Slovakians thinking that Denmark is like Mecca?

It's like you guys do a yearly pilgrimage to Denmark, and I don't get it.

Is it a flat country?

I had a friend in Berlin, they went to Denmark twice a year from Slovakia, and now you're going to Denmark twice a year.

What's in Denmark?

It's good food, and it's one hour flight, or one hour 20 minutes flight from so proximity and food.

Did I miss anything?

As soon as you talk Danish, it's not like any Slovakians, it's like dobre, dobre, dobre, dobre.

No, no, no, dobre, dobre, don't dobre me, man.

Like, the pilgrimage in Slovakia goes to Croatia during summer.

That's the pilgrimage.

Everybody goes there.

Not what I'm hearing.

It's not what I'm hearing.

Fake news.

Don't do

it.

Yeah, hello.

Yes, this is still two and a half gamers.

You are.

This is to travel edition.

We break down stereotypes.

That's right.

Ask your Slovakian friends if they've ever been to Denmark and what their favorite Danish city is.

Copenhagen.

Anyway, we are actually going to talk about

caves.

So, my name is Matijal Ancheric.

I'm Felix Brauberg.

And we

are your

hosts.

It's getting better.

It's getting better.

It's going to be fun.

What game are we talking about?

Disney Solitaire.

Thank you very much for coming.

Bye-bye.

We can leave now.

No, yeah,

it's gonna be a lot of fun because we already discussed

Candy Crush Solitaire a few months ago.

The whole Solitaire segment, actually, that is going to be heated up this year.

And

what I did that last time when we were talking Candy Crush.

Yeah, I don't think it's going to be, it was a whole segment, but yeah, we touched a few games.

Yes, we touched a few games.

There are still games coming on.

Yeah, and it's going to be released this year.

And I said this one has the biggest potential.

And I also said I don't think it's gonna match the target audience.

And I was definitely wrong on that audience kind of mashup, or if it's gonna match the audience, the Disney IP and the old ladies, or basically the old demographics.

After I played the game, it's actually really good.

It's awesome.

It's awesome.

It plays so much better than Candy Crush Solitaire.

It's insane.

Seriously.

Yeah, it's like an additional card slot hold mechanic that they don't have.

Yes, which is good.

Which is good.

I actually

wrote the Disney Solitaire is Playthica genre expertise meets super place execution.

Thank you.

There you go.

I'm done.

You're always so much more eloquent before you go to Denmark.

I don't know what it is.

Oh my god.

I just realized he's Swedish, so that's why that's why he's bitching about Denmark.

Fucking hell,

old enemies, yeah.

All almost like satisfom.

That's the old number.

All the old nemesis,

like your camera zooming in and out right now.

It's also old nemesis number two.

Are we doing gameplay first, or how big this has scaled in the last two days?

Because

numbers first.

Oh,

because people know what solitaire is.

Yeah.

Maybe.

We will get to it.

Okay.

Numbers first.

So,

Solitaire.

Yeah.

What do you call that?

Because

Sharkfin.

I would call that PVX Partners call.

I would definitely call that the PVX partners because today's episode is brought to you by PVX partners, our dear sponsors, guys.

Because if you're scaling your game or scaling your game business and need funding, call PVX partners, no equity dilution.

You can repay as you get paid and it's flexible and fast.

So you can secure funding in 30 days and get your term sheet in just 24 hours.

So don't wait.

Take control of your UA budget and scale your game like there is no tomorrow.

pvxpartners.com if you want your graph look like that exactly yeah exactly your graph can look like this anytime in just 24 hours after you get the term sheet

so if anyone is just listening there's a straight graph that goes from about 25k a day up to about two hundred and fifty K a day.

That's what we're looking at.

Ten times graphs.

Yes.

Thank you very much to PvX

partners for sponsoring this episode and bringing graphs like this since 2024 into the market.

Anyway,

I don't think Playtika is working with PvX.

We have enough money.

But that's the thing.

You know, you they can use PvX Parts and use that money elsewhere.

Yeah.

So that's what we discussed.

We have the game being soft launched in November last year.

And currently I'm sorry.

King is just looking at this graph and saying, oh,

what did go wrong with Candy Crush Solitaire?

I don't see.

I don't see.

I just want to show a few other graphs first.

Yeah, so

this

This is like one of those like let's say global launch of the old days where like we launched the game and then pump the revenue starts kind of

flowing out of the window.

So, that's there.

We have the game, as I said, source launched November last year.

I think this was before after the acquisition of Playtica already,

SuperPlay, you mean, yeah, after the acquisition of SuperPlay by Playtica,

if you can remember,

kind of try to find those numbers because this is this is important to kind of put in context here that Playtica is the genre leader.

September 2024, playtica acquisition announced yeah so this was two months afterwards so it means that they had to work on it before i guess the acquisition definitely yeah most probably yes

maybe that was one of the why they wanted to buy superpie because they have the genre expertise and this kind of is a perfect combo uh here because

not not before because of the ice dreams or domino dreams those games suck right

We'll get there.

We'll get there.

So

Platika is the market leader still with like 15 million a month solitaire green harvest so now we have another entrant into the party which is disney solitaire which is and this is the important part continuations of their template of super play portfolio so if we go here and we look at super play portfolio we have dice dreams which was their

dice version of CoinMaster pretty much.

Like if we look into this, this social casino game that I guess is doing great but again it's not something that can compete with coin master monopoly go on that scale because it makes like what

it makes

it's still like i think old

yeah it's pretty good like it makes like ten million a month but again not comparable to coin master or yeah or monopoly go and i guess guys got a little bit squeezed during the big uh campaigns of two thousand three and two thousand four so that i guess they a little bit pivoted out of the social casino field into Domino Dreams and into Solitaire genre.

That would be my thinking basically here.

If we look at the portfolio back again, where we are, so you see that even though it's still not that big, it's still like, I guess, super profitable and like a solid game.

Then we have Domino Dreams, which started scaling very slowly and pretty much hit like what like million a month somewhere like March last year.

Yeah, that's there.

and then we have

this solitaire the important part is

as you will see soon

this ny solitaire is basically done on their internal template similarly to dice dreams

uh domino dreams sorry dice dreams is a different setup a little bit different setup but still this is the perfected one where You can really see that what happened here is that because these games are both casual core gameplay games with you know you need to put these visual progressions on top of this because you can really do complex economies on these uh

what do we have nostalgia female players now basically yeah

yeah so that that perfectly matches because as you see here the ui is basically the same the template of you pretty much making or or they have also this kind of new thing which i really like that you're not repairing something or refurbishing or whatever you're just putting stuff into the scene which saves capacity and it's much more flexible and it's the new thing that the Royal Kingdom and Royal Match is doing instead of the old formula of garden scapes home scapes where like run down stuff whatever we need to clean it repair this is this is the new way so you see that pretty much everything is pretty much the same regarding the layout and everything even the the the core if we go into the core it's very very similar

so there's the there's the character there there's the currencies there's the streak bonus there's whatever the cards or the domino things that you're pretty much playing there it's very very very similar so this is a perfect play something similar to hubby and i would expect that next these guys will also attempt something similar in their vicinity so i i would expect something yeah but with hubby it's slightly different because they have external teams right yeah they publish external teams but they still change their core gameplays to fit their template like they did with snaker we saw that

snaker Yeah, which is not faring very well.

But I would again expect that these guys will continue this expedition into casual card genre or casual board genre.

So I would expect that they will see something like Jinrami maybe later from them, or I don't know, all these other kind of board games or Yala, maybe

Ludo, sorry, Yulo, Udo, Ulo Diala.

Yala, Yulo, Ludo.

Oh my god,

fucking

just like, yeah, too much.

Generator of random words.

Not enough

call meakov.

Apparently, they have two more games in development.

So,

I would guess so that like this template and different casual core gameplays.

That's my guess.

Yeah, if you go to the actual gameplay here,

immediately what we let me just add one thing here.

They have two more games in development.

So, one of the deals when they got bought Super Play by Play Tika was it was 700 million up front, but basically 1.25 billion total deal worth if

they actually do well and on an earn out, right?

So they're quite keen to make these work.

Okay.

Yeah, so immediately what you can see is that this is much more closer to Grand Harvest than the Candy Car Solitaire thing because we don't have the extra card slot mechanic here, the whole slot, which, as I said, in my opinion, is one of the culprits why Candy Carsolita is not really doing that well.

In my opinion,

you have the usual thing, there's streak bonus.

The really nice thing is that they immediately implement like event currencies into the streaks.

So, if I continue the streaks and I able to kind of achieve it, I'm actually able to do

an event currency bonus as you saw here.

Yeah, those oysters or whatever flown there.

So, that's there.

And then, let me finish just one game and we'll see.

Yeah, like for streamplay, is pretty good.

But also notice how wild cards and all these other boosters they can remind you very, very

intensely that you should use them.

Like if I, for instance, if I roll another card, watch this, like this booster will just knock because I should have put it then.

See?

So immediately, like, this is this is really good.

And it's very cheap, by the way.

Like, the...

For now.

For now.

But still, it's like super cheap.

Like, this kind of common mistake.

And because the whole economy is run on coins instead of energy or lives this is a very different scenario than our usual economies as soon as you hit level 90 or 100 you're fucked yeah seriously i it's like it's it's so much harder yeah you can

squeeze people much harder because with lives you can't you know cut lives into pieces or make them bigger

here there's giant granularity because suddenly the levels are not costing one thousand to start it cost one and a half thousand two thousand three thousand so on so forth five thousand and also uh a lot of wild cards on 2.5, it's ten.

Yeah, exactly.

So, the whole economy scales, basically, yeah.

Also, the shop scales, like, if you if you see how the shop like base value was like

8k soft currency for two dollars, now it's like 15 or whatever, something like the whole economy basically scales, which kind of like, oh, I'm getting more and more currency and everything, but

everything is just like more price.

Yeah, it's like giant inflation.

But this is this is very common with all of these card games.

They all can run on this model.

That's like normal.

Yeah, by the way.

Hamlet, Hamlet, how much have you spent in this game, actually, on level 90?

Zero.

Zero so far.

You went

the Remo build.

Remo

this is 45.

Yeah, by the way, there was the article on Pocket Gamer with

CEO of SuperPlay, Gilad Almonk.

Almonk

said

they

actually looking into Solitaire category since they started the company.

And a couple of months after they released the die streams, Disney actually approached them with the idea to collaborate or something.

So they had Solitaire in mind.

So it's like, okay, you know, let's just work on Solitaire.

That's how all of Disney is just like, whoa.

He's like,

it's insane.

I would say they're in a really great pinch regarding their IPs, but yeah, that's the discussion.

Anyway, so we have the main menu.

As said, this works a little bit, this is a different kind of economy because it's rather more closer to something like Golf Clash than the usual kind of candy crash match 3 style thing.

Because again, if I play the level, I need to pay like starting fee to even go into it.

This thing is basically equal of my life.

I don't spend this currency anywhere else as for upgrades or anything else the only thing i spend them is all those boosters like wild cards backup whatever like you pay like that enter the level yeah you pay to enter the level of course that that's that's like the big thing

which also scales yeah

but if you win the level you get more currency actually out of it yeah yeah same as golf clash but but you don't double it you don't double it that that's that's the important

Because I think there's like 170% winnings in Golf Clash economies.

That's definitely not the case here.

You don't have that much.

That's the main progression as we have here, which is this visual thing.

Again, very, very similar to Royal Match or Royal Kingdom, where we have these scenes with all the Disney IPs.

I think they're playing a very, very

kind of a

solid game here where the oldest ones and the most common ones go forward.

And you have then frozen on the number four.

It's not each group of this, right?

Who's playing this game and who's spending, right?

That's what they're kind of starting with, right?

To get the

30, 30 plus swipes,

which I was kind of doing this

research a little bit, but I mean, it's nothing really surprising, it's US mainly, and then it's, I mean, it's the same

audience as the Solitar Grand Harvest, so it's older females basically.

Majority of female 35

or men

35 plus, heavily US-based.

And then for Disney, so they're might be actually a little bit younger

because of the Disney, but still younger because how, because it's Disney, but older also because it's Disney and you have kids and you watched all of these with your kids.

I mean,

that's

nostalgia is a hell of a drug.

Yeah, but you know, you remember how nostalgia didn't work for Forex and Age of Empires.

But

this could be but this is a very different story this is a very very different story they tortured felix boy there very heavily yeah

they massacred my boy but you have but you have so many different disney games like disney magic kingdoms dish disney emoji bleeds disney heroes like all of this disney dishney everywhere dishney yeah dishney dish me dishney dishney yeah so let l let's let's kinda finish this up so here you have basically like another life, which is not another life, but it's pretty much ticking down the timer on next time, which is hourly, by the way, where it will give you free currency, which you need to go in and check in.

Then there's this puzzle album, which I thought is the main album, but it's not.

There's actually a normal album that Mati will show us in a second.

So it's great because then it means that they have even more clustered albums.

This is done very, very well.

Yeah, that's just like you know, you can use it.

You get like albums.

So I added an extra album on your album.

Exactly.

Album section.

I would expect that there will be the usual Royal Match event metagame.

And you're right inside the chase, level seven.

That's what's happening.

I think it's like this is also quite interesting.

Like, why they spread it out so far?

Because in Royal Match, by level 50, you have all the events, everything is unlocked.

Because this is like,

it's really, it's really easy, and you can really power through this in like three days basically yeah

seriously if you play the royal kingdom starts to be hardcore at 18th exactly yeah exactly i wipe the floor with you there yeah yeah oh yeah absolutely i was like whoa

this i like these games but this it's hard man now

i keep seeing so much ip that i'm like oh yeah i remember that there's everything

you can go and watch the old scenes if you want like look yeah really yeah

you can just go there hello

that's the NC cinematic,

and by the way, it plays the music of the IP.

It's making it, yes, yes, yeah, yeah, yes.

Like, currently, I'm like Hakuna Matata for like

for life, for life, for life.

It's really great, like, the nostalgia is done very, very well, like to the last detail.

Yeah, that's good.

And when I was talking to my mom recently, she mentioned that she was with me in

the cinema for all these Disney movies when I was young.

And like, if she remembers all of this,

you know, it's very high chance all of the other moms out there

remember this.

And my mom plays all the match free games, basically.

All the match free.

And then she

which one's her favorite?

Because it says a lot about your mom, you know?

Yeah, it's Farm Hero Saga, actually.

Okay.

She's level.

Yeah, she's level like 3,500.

Never spent, never spent

a euro.

You're sure she's not Remo's mom?

So so she was playing and it's like, oh look, so I have this this game which was with my

obviously.

I was laughing my ass off and then she's like, okay, so look, she was playing something else and then oh look, so here's another small game which I usually play and then I click the X button and continue with the game.

I was like, What are they talking about?

A playable ad.

Like, okay.

You know, like, it's really cool.

I can play some other game and then go back to the main game.

Ads are not bad.

Seriously, I was there watching her play.

Like, okay, I mean, this is quite entertaining and insightful as well.

Anyway,

let's finish up.

You haven't shown the shop yet.

Yeah, because the shop is usually hidden behind the plus button because

you don't really go into this kind of a shop, to be honest.

You don't.

And by the way, this is the thing I told you.

Like, this thing scales.

Each time you go here in higher level, you have different values here.

I guess they don't even want you to be here.

They want you to, you know, use the usual kind of pop-up, pop-up bombardment.

Give me the screens.

Give me the screen.

let's call the evil to win

you know what this is the first time when Mati is not only higher than me but like leagues higher than me

and yeah and I told you why it's just because I actually

hello mister

that is too many matches too many matches

one podcast thank god he's not grumpy like he's actually had enough he's not grumpy because then this is too much

Yeah, yeah, yeah.

Hello, Mate.

You'll be afraid already.

Yeah,

I didn't see you there.

Let's see.

It's gonna just

here we go.

Okay,

look.

Oops.

There you go.

So,

now the

actual game starts.

Because I have so many more things.

Yeah, so Mate is like.

Are you on Mozilla?

Yeah.

So look, we have

Abompath, which is the the chain offer.

And I already claimed uh

two three two three ones, and then we have a jungle offer, which is again this.

Go go back there, go back to the jungle offer.

There you go.

I thought it's like you if you can buy only one or all of them, or but it's just like three three smash infrastructure.

Three, three, yeah, free smash.

Simon though, like has the same look as Matte does when he like starts talking about PVX partners.

If you go back,

go back on the offer.

Go back on the offer.

Look, there, that's the same look you have when you're about starting your PVX.

But Timon, yeah, not you, Simone.

Timon.

Timon, yeah, okay.

Forgetting this.

By the way, thank you, Yaku, for not playing that game with my invite, because then I could actually earn some money.

I think this is Tomash who.

You gave me one?

Yeah, I gave you and Tomash the link.

Like, hey, guys, can you play?

Actually, I was going to get some money.

He just, yeah,

he didn't do anything.

Thank you very much.

Zoom in.

Yes, zoom, zoom

to like a former friend.

Anyway, this is based.

This is basically what you have there at the honey chase.

There is also

mermaid, whatever.

It's the same thing.

You have Disney team royal meta.

Disney Teal Royal Meta.

So I guess this is never going to come out in China then.

And then we have Mega Scene Bulls, whatever that means.

Get double rewards on scene completion.

Oh, okay.

So I need to actually.

No, this is the usual, like passive event.

Like, just play in 15 hours, it's double.

Yeah, yeah, but that's great.

Exactly.

And we have this album.

But this is another album.

Just Kingdoms and Realms.

Yeah, so the usual Scopely Scopely one.

Yeah, look, and so many of them I have all.

This is an important part because with each of these albums, they always try to give some permanent reward.

And it's always some kind of mesh up.

No, no, that's not permanent.

I mean, the overall album completion.

Complete all sets to win 500.

Okay, so they're not giving yet cosmetics.

They're implemented later, probably.

Because usually what happens is that you have these like giant badge of soft currency or whatever, something, something resources, but there's always they throw in some bone of like unique frame for portrait or unique avatar or something something.

So, I would expect this will happen later.

Yeah, yeah, collect stickers, complete sys, complete album.

These are the sticker types.

Yeah, I only get common.

It is the sticker album, the usual thing.

Yeah, sticker rarity.

Okay, there's also the recycle mechanic.

I think so.

Go But I'm out of this and go to that again.

Go back to album

and go to that green button on the left, top.

I was just there.

It's just info.

Yeah, it's just info.

Okay.

I think there was.

Maybe there was a recycle.

I don't know.

I don't really remember, honestly, sir.

Okay.

Because we were at the Dad's Cottage and I didn't play that much anyway.

Can you show how hard a level is?

Oh, yeah, yeah, oh, yeah.

But then there's another thing which is on stars on level 90, which is the yeah, this is the thing that we need to talk about.

Oh,

because then there's also epic mode.

This is what is it?

Uh, I'm sorry,

standard, and then mega mode or whatever, which is on level ninety, starts at level ninety, and this is 150.

This is this is greed, it is greed, yeah.

So

basic level costs two thousand two two hundred and you get standard rewards.

But if you go mega mode, you you pay double for entering the level, but you also can get double rewards.

So, this is the

grid mechanic.

This is amazing.

And pretty much on epic mode.

So, then, like, when you play this, everything becomes absolutely expensive.

So, because you're not only increasing the level cost, you're also increasing the booster cost.

Yeah.

Can we play on Epic?

Of course.

Epic is 150.

I want for you to get the camera.

Thank you for wild card.

There you go.

Yeah, there you go.

There you go.

There you go, Mr.

Yeah.

And look, all the different

see how different

the level looks from what I'm playing now, which is like 60 levels in between.

And this is the hard part.

Like, like, oof.

There's like still, there's like one card was there.

Yeah,

exactly.

It's insane.

Any other mechanics, level, level design one that they added?

Like, I know they have these puzzles, then they have the cards that are changing their values as you go.

Anything else?

Those are the ones that I saw until this point.

Oh, so nothing else there?

Yeah, like they don't have very, very robust mechanic curves within these games, I guess.

That's how it is.

Do you need one?

I don't need one, but it's just like, you know, it's the sports of it.

Like, you want to have a little bit of flavor here and there.

But

it's not match 3.

Like, you need a new mechanic every 40 levels.

That's true.

But you still you kind of need

no?

Yeah, you kind of need some new challenges and stuff, so definitely.

But because they have the Royal Match Meta, I guess it kind of solves itself a little bit.

Yeah, I know.

I know, I know, I know.

Fuck, why do I have the wildcard here?

Jesus.

Yeah, so it's very, very hard, basically.

Talking also while playing a game.

That's even more harder.

It's even harder, yeah, but

it's fine.

No.

I still don't understand how all the streamers do it, especially playing hardcore pedo exile.

Say that to Elon Musk.

Yeah, it's a bit easier when I'm playing all the games from Vietnam.

Ah, there we go.

Okay, well done,

so make up the money.

Wait a second.

See?

See, see, see, see, see how everything multiplied.

Four hundred for entering the the level and then six thousand back.

But man, like this was actually quite easy.

I had way harder levels.

They don't have this announcement of hard levels, do they?

It's not there.

No.

No, that is not there.

Yeah.

It's not definitely not there.

Interesting.

Did you get any packs or you didn't?

Or you didn't?

What packs?

For cards.

Stickers.

Stickers.

Problem?

No, no, no.

You know, you can get it

here in the deep sea challenge, kind of.

Or from Winnie the Pooh?

Yes.

Yeah.

Go to Winnie the Pooh.

You're like, where's the sticker?

Vinny the Pooh.

Yeah, there's a

rare sticker at the end, which is.

This is a grand prize.

What's the next honey home?

Here.

Okay.

Okay.

They're just boosters.

So they're just puzzles and booster.

Okay.

Stuff.

But it's like super polished.

Everything like

high production value.

It looks so good.

It looks really good.

And that's the thing.

I mean, I haven't had this

great feeling when I was playing Candy Crush Solitaire.

This looks old on launch.

On launch, it looks old already.

That was the problem.

You know, the thing is,

this is basically Solitaire Grand Harvest, but better.

Yeah, that's basically Solitaire.

But it's super important with this demographic and with these casual genres that you really need to pay attention to these small like juice details that make the thing stand out.

Like, you know, like these cards, like, they don't go like linear, linear movement to the you know to the bottom, they like dance around until they are up there and like stuff like that, these small changes, and all together it makes giant difference for these housewives.

Hey,

I like this game,

I really, I really do, I really do, I really do.

It's it's a really nice game, but also keep in mind that it's not solitaire at all, like the usual solitaire we

from Windows.

It's

a puzzle level-based version of something with solidarity mechanics.

Yeah.

Which is great for money.

It's great.

I mean,

you have to kind of adjust things and

scale it.

You know, I'm just, yeah, I'm just fucking good.

Easy.

No, I had a really hard time before

the podcast when I was playing.

I was like, oof, I need to save some coins.

If I lose,

I just need to buy that wildcard.

Yeah, I need to go.

Go open a puzzle.

Like, what happens if you go open a puzzle album there?

Can you open one?

Puzzle album here.

Yeah, sorry.

One more

puzzle.

One more puzzle, and then I can.

It gives you the set price, and then you move to the next one, yeah?

Yeah, I was almost at the end.

I mean, I was at the puzzle six, but then it resets.

Okay, cool.

Then it resets.

So that's interesting because

this scales as well.

Like, this is like six puzzles, but then on the level

of the puzzle six is like 40 or something.

Okay.

So it gets harder and harder.

Do I get that one?

That this puzzle album.

No, no, this one is for 13 days, so two weeks.

Yeah, this puzzle album has a lower timer than the sticker album.

Sticker album in Monopolygo is like three months or two months.

This is two weeks.

No, no, no.

This is the puzzle, but go to sticker.

You're here.

Yeah, this is what?

This is not.

It's not on cooldown.

We don't know.

We don't know.

Not seasonal.

Yeah, we don't know.

It's not interesting.

Because usually you're on this seasonal.

It will be.

It will be the seasonal.

It will be, most probably, because, like, why would you not do it?

Do it.

Yeah.

Or maybe, maybe, I don't know.

Maybe they just add new sets into it.

I don't know.

But

this is quite interesting because it's also like one of major iterations here.

That they have two albums, basically.

And one, the shorter one is on cooldown or seasonality and the other one is not.

That's a nice iteration, definitely more of this series gonna be.

Which, by the way, both of these, like the one feature that Candy Crush Solitaire has compared to this, it's just very, very basic.

I'm sorry, well, no, no, no, there's another big difference between Candy Crush Solitaire and Disney Solitaire, right?

And that is that Candy Crush Solitaire two, three weeks ago, added rewarded ads into their gameplay as well.

Oh, really?

Basically, on Candy Crush Solitaire after levels, you can watch a rewarded ad to get 20% more coins.

Oh, really?

I sent you the screenshot.

I sent you the screenshot.

Like, was this there?

Of course, it wasn't.

Do you guys want to know how much Candy Crush Solitaire is earning from ads right now?

Of course.

Yeah, so I crunched the numbers.

It's a bit hard to know because, as everyone knows, King has their own mediation platform that's run by Activision, a separate part of the company.

You mean Microsoft?

So, yeah, exactly.

So, it's a bit hard to guess the ECPMs because my data set that I use to base all these estimates on is from Macs and or LevelPlay.

So not sure if that's true, right?

500.

It was before it was 7,500.

So

I need another five cards.

But

I'm not an idiot.

There you go.

Yeah.

Assuming that Candy Crush earns or it basically generates about four rewarded impressions on half of the user base, that means on the DAU currently, which is 280K, they're earning about 12K a day or 340K a day.

But the crazy thing with that is, because the IP revenue is so low, that's 24% of Candy Crush's Solitaire's revenue right now.

It's coming from ads.

That's what I want to say, like the revenues.

Which I think, like, okay, obviously, it's not even a point discussing this for Disney because ads would never happen with an IP.

But the funny thing is, if we assume the same impdow on the same ad viewer right here, right,

they would generate on, what is it, 900,000 DAU right now, about 40 to 45K a day from ads.

But that would only be about 13% of the current revenue from the last two days when they're earning about 235K a day.

So it kind of shows the difference between these two games, right?

I think, yeah.

Yeah, for now, it seems like a clear winner here, but we'll see what happened in a month.

What do you mean we will see?

What do you mean we will see?

You see the GDC talk of King, where they're like, oh, we're just building this up.

We're blah, blah, blah.

We're this and that.

That's the issue, right?

King is a candy crush company.

They should change their name to Candy Crush Co.

Like, it's really hard for them to get attention to any other games, right?

Like, when you have a beast making billions, like, why would you want to focus your best people and everyone on

solitaire?

That's what I said.

Like, this is so

it's

meaningless.

They don't care.

Why would you s just throw resources at this?

It's also a question of how how big the whole Solitaire genre market can get.

Because if already there's Tritika having fifteen million a month, what these games can kind of

out of the market, like it's not gonna be, you know, triple the revenue suddenly because there's like three or four games coming into the genre.

Why?

Because they're not creating new players.

Like this is not Forex, you know, stuff.

But

can be, no?

Why not?

That's why we have Disney.

That's why we have a new IP in this game.

Like, this is this is getting more players with this run.

I'm getting nostalgia seeing this and I don't like Solitaire.

Like, I'm like, oh, I remember these characters.

You would quit in a month.

That's that's a different story.

Felix?

Felix wouldn't even start playing this.

But uh

I can pronounce the name of the game and it's not from Vietnam.

Like, I'm too busy playing word search games right now.

Yeah, okay, I'll take that.

Like, 260 downloads a day is still pretty strong.

There's like forex numbers for now,

evil matchet.

Can you show some of these creators?

Because I'm actually quite interested to see what they're doing with the Disney app.

I'm busy playing my favorite game.

Yeah, I want to open the public house.

No, what?

Yeah, yeah, wait, wait, wait.

So, I got a free ticket and then, ooh, there you go.

Before midnight.

Cinderella.

Yay.

One second.

Okay.

Ooh.

Did you see?

Thank you very much.

Congrats.

Oh, my God.

Yes.

Give me all the reports.

It's so polished.

It's so beautiful.

Look.

Okay.

Drop coconut.

Nice.

It's so satisfying.

Yeah.

It is.

is very, very nice.

And it's a little funny thing there.

Great.

Yeah.

It's all you need.

It's all you need.

Although, yeah, I fixed both.

Jeez.

But you know why they put so much attention to detail.

Because they had time for it, because they're using a template, so they don't need like 90% of the meta to rework that again.

Yeah.

It's all also the haptic feedback is also happening.

I love it.

What's the next puzzle?

I have no idea.

Oh, let's see.

Oh, snow white

from Wish.

It's not

this is anything but not from Wish.

This is the original source.

Snow White is turning in her grave.

This is not the Snow White that I know.

Okay.

Anyway.

Okay, show some creatives.

Okay.

But

thank you very much.

Goodbye.

But

actually

after A comes B.

And you know what comes after B?

C.

And we have a new sponsor on the podcast that's going to talk to us about CTV, right?

That's very true.

Oh my God, that's very true because, you know, if you want to grow your brand with TVS or CTVS, vibe.co makes it insanely easy because it's simplest streaming TV platform out there.

So, you know, also a SuperPlay, at least from the rumors, the rumors say that they were running Vibe for C TV.

You can run it as well.

So CTV ads used to be only for being big brands, but now it's actually there for everyone.

So go to vibe.co, that's vibe.co, and then

say that two and a half gamers sent you.

So you should definitely check out vibe with a V, not like Vijispronouncing pronouncing it vibe vibe vibe v i b dot com okay so

what do we have here the the creatives where are you guessing all the disney ip thing everywhere ah i mean you know

ip play special gameplay

they do yeah i mean again if you remember what i said before

And let me guess, there's no freezing Disney families, right?

There are no Disney.

Yeah, there are no freezing families at all.

No AI,

no AI,

all the Disney fun stuff.

It's just, you know, it's nice.

What do you need?

Oh, we,

but you know,

yeah, there you go.

And it's uh, because you need, you actually need to really show the gameplay in this.

I was working with a few solitaire games after Solitaire Great Harvest, and

slow gameplay where you actually show the

solitaire,

that's what worked really well.

No other bullshit, anything.

They do have uploading, obviously.

And you can

portrait.

Yeah.

Interesting.

There's only portrait creatives

on uploading.

Do they have anything that's

kind of

corresponding with what's happening with the game, like anything fake or anything at least

altered gameplay or stuff like that?

The only altered gameplay I saw was showing the Disney scenes in a different order because because, you know, you have the the beauty and the beast, then something else, you have Lion King, you have

Frozen, I have Moana and then something else, and it was just

in a different order than it it's in the game.

So that's the only thing that I saw.

And this is also from the game, actually.

This happens in the game.

It's exact scene.

Yeah, yeah, yeah, yeah, yeah.

This is like finishing scene of the.

Yeah, no, this is actually the starting scene.

A starting scene.

CCCC look

frozen.

You have Moana Frozen.

It's actually Frozen is first, and then you have Fly on King, and then

it could be.

Beauty and the Beast is on the first spot, actually.

Oh, I didn't the

pumpkin

pumpkin, yeah.

It's a Halloween pumpkin, Cinderella pumpkin, Cinderella pumpkin, absolutely, man.

Like, what else could it be?

What else could it be?

Okay,

let it go.

That's that's

the wrong one.

Let it go.

It's wrong.

We saw the frozen one before.

I don't know the Cinderella song.

What's the Cinderella song?

Oh, yeah.

Tell me what the Cinderella song is.

Well, I watched Cinderella from the original one from 62 or 60, whatever my my daughter watches it all the time but it's only slovak so I'm sorry I can't I can't really sing the song anyway

it's you know

but this must be working super well if they're pulling like that many downloads it's so yeah exactly that's the thing like it's how many forex numbers

how many

four downloads in this yeah so how expensive is that Mache like what what are these guys spending you think?

Shit ton of money, man.

Seriously.

Yeah.

I don't think the Disney IP is that

discounting the CPIs that much, let's say.

What's the normal solitaire game CPI in the States?

Yeah, I'm moving for the Candy Crush one.

Let's see.

15?

50.

50.

50.

Yeah, I thought so.

Look, let's do the countries and stack graph because Jakubi lose his mind.

80k per day.

80k there was 100k per day,

US only.

This is Brazil, UK.

Okay, let's see if we have any featuring on the store because I think there was.

So, you're telling me they're spending four mil akin to this, Matty?

It can declar into this graph,

Matty.

Are you telling me they're spending like four mil a day?

Or some of these are organic, right?

But maybe like one or two mil a day?

Could be

bigger range.

You mean this?

Yeah, because that's the usual shark fin against steady UA, basically.

Yeah, yeah, yeah, yeah.

Can you do active users as well?

Because I think that paints a very different picture.

Four times more.

Five.

Oh, yeah, four times more.

Yeah.

Turn off Disney Solitar?

Like, how how Candy Crush currently?

It's not bad.

I mean, it's pretty stable.

It's not bad, but it's like nothing burger for King.

I think instead of King as well, if you don't have like crazy growth that you can compete with like Candy Crush, which you'll never do, then you don't get the resources, right?

Like money.

Why would you give them any resources if this making four?

At this point, at this point,

but again, like

for how long this needs to be like this to just shut it down?

Because 40k is just, yeah, let's take this team and then just ship it somewhere else.

Yeah, so they can make they can probably earn more than 40k if they're spending like tweaking that little part of that little level on Candy Crush.

And like they,

I don't know what's the current policy of Sunset game.

Like, I don't, I don't think so.

They would like pull pull off a Zynga, like move the game to like India Life Ops or stuff like that, but I guess they'll do something similar.

Nothing, nothing interesting.

Okay, let's go back to

yeah, the retention is too.

So, how much do you think they're spending?

You kind of avoided my question really elegantly.

Two mil a day, three mil a day, one mil a day.

Let's go back again and try to do some

back of the envelope math.

Let's see.

So,

we have this,

which is the Disney Solitaire

So Disney Solitaire is basically doing half of what Grand Solitaire is currently doing.

I mean it's too early to say anything.

I know, I know, but I'm just saying like it's 80.

Let's say 80k.

Pretty close there.

I would say the CPI for the Disney might be

well like instead of 50, and I'm just being very generous, it's for like 20, 25.

I would say monopoly effect.

Yeah, but monopoly go effect was different.

You know, you know that, I know that because of the organics.

We can try to go download by source,

which is

too early.

It's too early, yeah, it's too early.

It's only March.

Not six months, yeah, it's only March, unfortunately.

So we don't.

Let's say 50% organic, just to make it easy.

Yeah.

Whatever is this.

Okay,

so it's 40k.

40 times 20?

40k times 20?

Yeah, so 800.

I would say it's mil at least a day.

Mil and maybe million and a half.

1.5 million, yeah.

Let's call it in that way.

So is it profitable?

I thought we are not really asking this question yet.

No, I was just making fun.

I know, I know, I know, I know.

I know.

Anyway,

this looks for me, this looks pretty good.

Yeah, because this is

a very strong start, very, very strong start.

I mean, the creatives, it's just all IP playables, exactly what you need.

All the channels, maybe if this actually works.

Is Solitaire Grand Harvest running some of those like cookie cutters save the king creatives or something similar?

No, no.

This doesn't work.

So they

because

my assumption will be that once this kind of Disney magic runs out a little bit,

they would start running,

you know, the thing.

What?

What is this?

I'm pretty sure this

is the thing you're talking about right

you know like it's because it's project makeover it's it's it's not there

this is some interesting creatives in

you see

solitaire grand harvest running project makeover ads yeah that makes sense it's like bugs in censor tower or being super sneaky

probably just bugging the censor tower it's just I mean there is no way Play Digit could be running this.

That on E11?

No way.

Yeah, yeah, it's like

you know how efficient those AMs are.

They'd be like, no.

No, yeah, exactly.

It's just no fucking way.

Man, man, give me the screen.

Oh,

give me the screen.

What are you going to show me?

What are you going to show me?

Give me the screen.

Oh, one sec.

I'm just looking at Smurfs.

Give me the screen, man.

Okay, go for it.

Jesus Christ.

I knew it.

I fucking knew it.

Yeah, so for those listening, we have a poor rabbit trying to get to his carrots, which you need to, you know, move there.

And there's snow, of course, because

instead of freezing families, we have a freezing hungry rabbit now.

It's a hungry rabbit.

Yeah, that you are putting away cards slowly and he went into tears.

and then the usual end card.

Yeah, so it is.

I was right, as always.

There we go.

So, my question is: how much time until Disney Solitaire runs

freezing?

They will never

freezing

freezing Cinderella.

I don't know.

Yeah, they can't.

You know what?

You know what they can do?

They can use a frozen, they can use Elza to freeze the whole Disney.

There you go.

Yeah, there you go, let it go.

Yeah, low CPIs, let it go,

let it go.

That was surprising because I think when we talked about it into like two months ago, there was no like saving the rabbits and all of this.

Man, even if it doesn't work, you need to test it, you know, of course, yeah, absolutely, yeah, absolutely.

And this is also kind of going in the direction what we said.

They need to kind of uh bring other people or not other people, but more people into this genre.

That's the point.

That's like they need to enlarge the total addressable markets, yeah, not just hardcore solitaire people, yeah,

yeah.

Okay, so

so everyone has the favorite to win is Disney,

of course.

Like, this is this is my bet for the solitaire genre this year, like, uh, not metacore.

I didn't know

so, super play are gonna hit their earn outs, most likely.

Well,

Who's there more?

Like, there's Vuga with the closest vehicles, which is also Satika.

Again, yes.

But if I need to bet on execution, Israel versus Germany.

Yeah, yeah, for sure.

That's like Span.

No, not quite not a question.

Yeah, so then the wild card would be a Chinese competitor in similar fashion.

Microfund.

Yeah, Mike Wildcard.

Microfon coming in here being like, that's a nice genre.

It would be a shame if it would be shaked over.

It would be microfun.

Oh, we have the third, sixth, seventh, and tenth biggest game.

Yeah.

They're not like

the best one.

We can just go with like top five.

There was actually one Chinese game which was Solitaire and Freezing Families, but it was only that.

And it was not only Freezing Families, but the really gross sexy stuff.

I don't think that game exists anymore.

But still.

That's the point of it.

Like, if this works, this will also be a ua play because that chinese company will use all the freezing families in the soy genres and it seems playtica already is using the freezing graph they can't do it for disney though they won't be able to do that for disney there's no way you can have a crying disney character starving you have either ip or you have freezing families yeah yeah yeah but like look like what's there there's no no chinese companies there like playtika scopely playtika

wait wait wait can you change that to only the last couple two days when it really started to scale just

No, no, you do the last 20 days.

Oh, you won't like just last week?

Yeah, yeah.

This is just like bump up.

No, no, no, they really started to scale.

Like, I had to do that for the admon calculation because it was like

really different.

Okay, so this is last week, basically.

Still, like, no Chinese company in

range, I guess, for anyone that I know, at least.

But there's triple load okay but there's uh yeah it's just there it's

it's also ads it's not only yeah yeah of course revenue right so come on

and triple load is everywhere with all these classic games we'll see we'll see but I guess it will also depend like if the genre gets wider and if these guys are able to increase the total addressable market by these things

let's see

cool well uh great episode nice hanging out it's been a while now very good game and very good Very good game.

Very good game.

Gonna continue playing.

Very promising company.

We we should like double check on SuperPly more.

I know.

I have all the all the background information and everything on SuperPlay, so we can we can leave it for the next episode where we go over all the all the games.

Sure, sure.

All right.

Thank you, guys.

Thanks for coming.

By the way, MAU is around the corner.

We have LA, well, before MAU, it's actually LA Yacht Party with Fast Spring and Keyword Studios and two and a half gamers, so check out the show notes.

I have as twin part of two and a half gamers, a half gamer in Vegas because these two are not coming.

And

we already have three different parties.

So it's all in my Skyloft again.

Check the show notes.

Come to all of these parties.

It's going to be great.

See you there.

Cheers.

Bye-bye.

Bye-bye.

Ciao in Vegas.