🚗 Car Match Review: A 9/10 Product With with 3/10 UA Strategy = Heartbreaking 💔

If you compare this, you clearly see like the pattern.

Like it's the same thing all over again for Carmatch and for Magic Sword.

So,

where's like all the street interviews, all the UGC stuff?

Where is it?

Yeah, where's the AI?

Where is it?

With even like it doesn't need to be a.

I mean, I've seen seven pages of videos if I take off banners.

Really?

Yes.

So this is the thing.

It's all gameplay.

Like, it's mind-blowing.

It's mind-blowing,

literally mind-blowing.

Two and a half gamers talking smack.

Slow, hockey, sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Hello, everybody.

What is mind-blowing?

You will hear in a second.

Because we are reviewing a game which is growing like crazy.

And it's called Car Match from Friends Grant Games.

And my name is Matthiel Anczek.

I'm Felix Proberg.

And I'm Erko Bremer.

And we are your

hosts.

Felix, too late.

No, it's kind of hard.

I was at a wedding yesterday, so I'm a bit slow, you know.

Weddings.

Yeah, they exist.

They still exist.

Not exist.

They do exist.

Thank you very much for tuning in to stay two and a half steps ahead of the gaming industry that's why we play these games and as you might have noticed and heard with the full craze episode nobody knows if it's gonna be uh before launched before this but i guess this you didn't because this will be launched first oh maybe then tune into the volcane episode afterwards it's gonna be a lot of fun yeah but this is the second time we're talking about a grand games game and it looks like this studio is like probably

one of the most promising studios from turkey from the the latest generation and batch of games, right?

It's uh and it's pretty colorful the same problem that with magic sword exactly same problem.

Yeah, we'll get to it.

Okay, so previously

two and a half games.

Yeah, start with the game.

Please start with the game.

Previously,

please check how

fucking this is.

Man, we'll need to talk about this, period.

So there's this game called Block Jam 3D, which is exactly Carmage.

Yeah, which is exactly Carmage.

And this whole episode will be a perfect example of what happens if a different team executes the same idea into like completely different setup.

Like this is the episode.

I would be very, very careful about this, Mr.

Yaku.

But okay, let's see.

Let's see where we go.

Well, we'll go there.

We go exactly there.

Level 47.

What's your level?

102.

102.

What is going on in a game?

Saving the episode again, dear listeners.

Fucking hell.

I mean, seriously, 47, you didn't see like half of the game.

Really?

There's even more.

Because last time I played Magic Sword, there was nothing after level 60.

So let me just show.

More meta?

Kenyon wrote.

Oh, you failed the challenge.

Oh, no shit.

More meta, yeah.

Oh, yeah, yeah, there's more meta.

See?

Level one, I'll just unlock the meta, I'll log the meta, but I'll show you how how fast these levels are, basically.

Yeah, they're really.

I was literally playing this only today,

it's Sunday, and I was playing it for I mean, I did it maybe on like three sessions,

which is actually quite annoying.

And I was really pissed because this is really easy.

Yeah, it's easy.

It's really easy.

It's the Royal Match style easy, basically, where you go first fifty levels and there's like no losing, no nothing.

Like you go on super hard level and there's like what was super hard.

Exactly.

Yeah, like

just like optical illusion.

That was the super hard part.

But listeners, don't forget, Matte is only happy when he's pissed, so it's okay.

But I think

Matte is slowly changing into like a grandma, you know, like he plays these match, match

three puzzles

always divided into two.

You always play all these waifu bullshit games and all the all the different things, and I always play casual games and puzzles.

Puzzlers.

Have you not noticed that before?

I mean, we had this discussion before.

I mean,

this is a game for me.

I like to play this.

Although it was really, I mean, why do you think I played the Vulcraise?

I mean, it's annoying, but still, I kind of enjoy it.

Although, I played it because I thought it's not an Android.

No, I would play it.

I would play it anyway.

I would play it anyway because, I mean, this is how we do research.

And

I knew I was fucking beat you to this.

And also, when I was trying, I was kind of seeing how these all different kind of mini events unfold.

And I was like, okay, wait a second.

There's plenty of room.

There needs to be something more.

What is it?

It's a typical Royal Match meta.

It unlocks on level 60, 80, and 100.

60, 80, and 100.

Okay.

I thought like the clan thing was on 40.

Because last time, if you remember again previously, on two and a half gamers, we reviewed Magic Sword.

And Magic Sword initially, when it was released, it was very scarce with their meta, and we played a lot of it.

Yeah, I know.

Again, they slowly updated it.

And also, when we recorded Magic Sword, we were all already like talking about car match, just briefly.

Just briefly.

So, then you know why they are scaling it now because they already kind of implemented things to Magic Sword, and now they implement it here as well.

Yeah, which is time to scale.

Thank you very much.

See you next time.

Regarding the game itself, actually,

so I don't know if this happens because it seems that my block block gem save got break.

It's not logging.

Okay, I won't probably be able to do that.

Doesn't matter, it's the same game.

Yeah, it's basically the same game.

There's iterations, don't get me wrong.

Like, it's not like it's the same idea, pretty much, in a way.

So, you have again the bench, which you can notice we literally have in every single puzzle that we covered in the last half a year because the bench mechanic rules them all.

So, that's there.

Then you have these small, nice cars going down,

which is very cute.

Notice the eyes once the car is available to move.

Like it opens its eyes up.

Yeah, and stuff like that.

So that's very nice.

It's basically Volkswagen Beatles, Ferraris, and Mini Coopers.

Yeah.

BMW as well.

Yeah, BMW.

The orange one is definitely a beamer.

Yeah.

Something like that.

The old one.

So you again need to kind of put those here on the bottom and match three and they disappear and this goes on and on and you shouldn't get stuck that's gist of it but you have these mechanics such as tunnels cars that are like loaded in garage that you don't see which are then you slowly put them in you have keys you have these garages that go sideways and my guess is like more and more more mechanics and keys do you have the keys as well yeah already already okay

there is also the garage from like the the bottom so there are like two level two levels that's not in blockchain by the way they

they just have the bottom one not the sideways one

but as you see like i'm already two levels in from the time we are speaking so it goes very very fast and the difficulty in the beginning

like for instance here let's see there's a super hard level now on level seven

And because as for the meta so far, I only unlocked the battle pass.

I unlock a streak race, which is

one of those minigame events in Royal Match style meta.

And then there's was the daily quest, which I already completed today.

So they they are gone.

By the way, the daily quest ends with like a bonus quest for seven levels played in a row or win.

So that that's nice.

And interestingly, by the way, there was no unlocking, no tutorial on anything.

If you notice, but usually these games, and if you go like Royal Match tutorial funnel, it's like each level there's like a new booster, like specific tutorial for it.

Go, you do this.

This was like unlog all.

All the boosters were unlocked immediately, all of them, and a whole UI menu on the bottom was unlocked immediately.

Like everything was unlocked immediately.

So I think we are seeing again this kind of great idea, which, by the way, we also saw to some degree with Spike

that guys from Grand Games are just reusing their metagame template and again switching the core.

So the hobby

also recipe all over again.

The daily tasks kind of go into this

mission garage where you have all the different tasks and then you can.

This is from Match Factory.

And you forget all the different kinds of so there's they have a task for tasks, yeah.

Yeah, you have stage one, stage two, stage three, and then each stage has like actually are like be successful in those mini events.

Either like win one super hard level, then collect 250 flags in street race.

So, yeah, yeah, yeah, yeah.

So, this is Match Factory.

Reach step five in street.

It's an upgrade of the Royal Match template because Royal Match doesn't have this metagame event.

While Match Factory has that metagame event, so that's there.

Then we have a sale, which is a gateway pack for 99 cents.

Then we have

endless host.

It's an endless offer as well.

Then there's a Canyon Road, which I failed the challenge.

Unfortunately, unfortunately.

And then the Street Race.

And guess what?

I'm on top.

Of course.

7,000.

Because all these leaderboards and whatnot are bought.

Of course.

To make you feel better.

Interesting part with these events again in this new template compared to Royal Match to Match Factory is that these events never end.

Once they stop, they restart automatically.

Also, there is this interesting thing which was almost like a tower.

It's called Skylift.

Yeah, the same.

Exact same like this is match factory one yeah

so

yeah but definitely awesome things this is pretty much what what you get when you have like that same idea as like block jam and you just put much more production quality into it or or basically like more attention to product detail polish and like all those other things where i guess they are aiming from the get-go for ip mainly driven game even though there are interstitials for me me, it was level 26.

For me, it was level 26.

And I was like, what the fuck is there?

Like, there's interstitials, doesn't make any sense.

And then I was like, oh, wait a second.

No ads.

Okay.

Interstitials are there just to upset the bundles.

I would say so.

Because in terms of like how much money they can earn from interstitials, I don't think it's a lot of money.

30%.

Wow.

There's a lot of interstitials because it's short levels, right?

So you see a lot of them more than you think.

Yeah, some levels are literally 15 seconds.

Yeah, that's true.

Yeah, but then the thing is, like, you don't watch a lot of rewarded ads because you don't really ever run out of lives because it's super easy.

But you can watch rewarded ads for more lives, like, infinite amount of times.

But they're also so long, right?

So you don't want to.

But yeah, 30%.

There goes our bots.

Kenyon Road unlocked.

Oh, yeah, there you go.

Yeah.

So yeah, it's 32k a day on ads, right?

But the most interesting thing is, like, it's, it's

like, I would love to know what logic they do for to decide when to start showing them, right because exactly yeah, it's different for everyone and you're both in Slovakia levels.

Yeah, but we have Android versus iOS.

Yeah, but but again

Think of it this way for instance this event you see this event 24-hour timer is basically all based on your player session in in current days These events are all compact

sync to play everything to 10 hours 28 26 minutes everything is 10 hours because it's synced to our player session like once you open the game and, for instance, you run out of events, you play one level and the machine restarts and it's like continue churning events.

That's how Match Factory works.

Because Match Factory's event template is an upgrade of Royal Match Template a little bit.

So that's there.

But that's good.

Good to hear because it means that, yeah, this is not the...

pretty much iteration of the old model.

This is the new model, which in my opinion works very well.

Because if I would load in Match Factory, Match Factory is doing what now half a million a day.

First of all, why the fuck I can't change or customize my car?

Yeah, this is the part where I was like, come come on.

Where did we see like these car themed Match 3 games?

And I was like, do people really care about like this whole car thing?

It's just like it's you know, just the theme, but you know, in the end you want just perfect puzzles.

But I mean, I can get the cars as a like a UA play.

Fine.

I mean, I can get that.

But that's it.

That they're where it ends.

The car ends there.

But why?

You have cute cars.

Your audience is like female, old, 30, 40, whatever.

Why don't you let just them like customize the cars?

But what would you want to?

No, no.

See, this is your audience.

It's unisex.

I mean, I want to fucking customize the car.

You know, like, how your dick was hard when you could customize the make assemble?

I could put all the canyons.

The make assemble is like men-only, man.

So?

this is a unisex play out of the box.

Let's see it.

So, you say they like male and female can't customize the car?

It would skew it more towards male, of course.

Why?

I would say I would say otherwise.

I would say otherwise, like, female would want to customize the car way more because it's super cute.

They're like, oh, let's just, no, it's red.

But you can't customize a cute car.

You can customize a real car.

Doesn't complain to the family.

You can change the colour.

You don't change the Disney car.

don't customize McQueen.

You customize a real Porsche or BMW.

But you are thinking more like Chrome Valley customs, and I'm thinking like change the shape of the eyes, put eyelashes on, the different color.

That would destroy the character.

Where is the character?

It's a pixel-style character, man.

It's like literally taken from cars.

Okay.

I would say otherwise, but fine.

Can Can I ask another question not related to the design of the car, but basically this is a very simple game, right?

It's not hard at all and it's a puzzler, right?

And compared to Wool Craze, which is super hard, right?

Like, you either make these games super easy or super hard.

But they still seem to be converting super well.

The problem with super hard part is that you just don't see those hard levels really that often.

But once you go into the treadmill, for instance, if you know how Match Factory works on, they're like 1600 level.

they go they have three difficulties actually they have super hard extreme hard and here is also this also hard and super hard as well yeah so that would be ultra hard or extreme one more later because what it does that from one point on match factory just goes like super hard ultra hard one normal and super hard extra hard whatever because if you go to level 1000 they just squeeze you and like you yeah you take

you don't go back yeah exactly Yeah.

It's nothing.

Like first 50 levels, this was like nothing.

This was like, I never ever kind of lost anywhere.

Exactly.

So

that's what I'm saying.

Like, I'm 104, which is hard now.

And I'm playing it while we talk.

Yeah.

Which means it's not that hard because I can actually talk.

Exactly.

Like, my guess is by the time we finish this podcast, if I play it in the background, I have the same sta stuff as Mate because it's just, you know, blazingly easy to go through.

Yeah, yeah, yeah.

But it's again, it's a difficulty setup.

If I remember correctly,

Blockjam wasn't that easy.

Blockchain was tough.

Yeah, it was hard.

It was easy.

I was disembalcing.

That's different balancing.

Because this is balanced something like on a similar basis that Royal matches balanced, basically.

Not Royal Kingdom, by the way.

That's again.

That's again, that's a different thing.

18 will cut your head off.

Level 18, and

I was screwed.

Yeah, yeah.

so I think it was um you know pretty good play like uh you saw the chart there.

Uh the game's doing already

70 70k

multiplier man I I think it's it's more than 100.

I would I would say this this makes what like 130

could be

with downloads are not that big as usual because this is heavy IP traffic, which is uh

uh 70% US

active usually five percent

instance.

It's so small, and it's earning such good money.

Yeah, because this is the thing.

It's like it's really.

I was really disappointed, to be honest.

And I have nothing against the team, but I was really disappointed on.

Sorry.

Why is this not growing more again?

Because it's the same thing we said last time as well for for

Magic Sword.

Yeah, for Magic Sword, yeah.

Exactly.

It's the same thing they're making a shit ton of money on like seven people.

I mean, seriously.

No, but like, I mean,

it's true.

This is Magic Sword now.

Yeah, look at the downloads.

Six

a day.

Country filter.

I I need to go to the game.

That means the studio.

See?

Which is, I mean, it's not bad.

It's not bad.

50k US is fucking expensive.

Exactly.

That is way more than they're earning at the moment on a daily basis.

But

it is 20k.

Was actually users here.

Actually,

why?

Okay.

Honest question.

That's great.

Yeah, I mean,

honest question, but why don't they have a web store?

Like, it's all US traffic, and if there's a few people playing, it must be, it makes so much sense to have a web shop for this.

Exactly, because

as for our last episode with Chip and

from Fastspring, like, they can earn like 25%,

similar to Platica.

If you are not earning or not having a web shop, and you are basically part of that 43%

of people not having a web shop, you should definitely call FastSpring.

Because today's episode is also brought to you by FastSpring as a no-drama D2C

vendor, which has delivered D2C at scale for over 20 years and they do power top mobile publishers around the world.

You know, just go to fastspring.gg

and

replace an existing D2C vendor or launch a new web store, which is super easy.

Just go to fastspring.gg

and

tell them two and a half gamers sent you.

So definitely go there.

Because you're losing money.

Yeah, that was so quick.

If I actually concentrate on it.

Yeah.

Wait, just go back to Grand Games as a total.

I just want to see how much the studio is making with both games now a day.

So basically, it's 30% on Magic Sword and Ads.

Last 30 days.

Like 200k a day if you go monthly.

It's 5 million last 30 days.

And add 30%, so 7 mil, roughly.

Which is not bad, yeah.

It's not bad.

Yeah, it's really good.

It's growing.

A lot of people

are not growing.

It's growing.

It's growing.

It's growing.

Yeah.

And for instance, like, yeah, this is Blockchem VD from Voodoo, which is not.

It's not growing, but you know, like, it was growing before.

Oh, it was growing.

I think, like, this was claimed by the podcasters or something.

Yeah.

Yeah.

Maybe.

Yeah.

Maybe.

Yeah, for sure.

A little stego stars.

So, why are they growing so slowly, Matthio?

What's your theory?

Well, for

on grand games, if you go to actual

UA channel mix and the UA in general,

and even if you compare the Magic Sword to the Carmage, but the Carmage, especially.

I'm not sure about the Magic Sword, but if you go to Creative Gallery, like five different concepts.

I mean, I mean, seriously.

This is

five concepts for Holy Way.

Yeah.

Which is basically it.

Look, it's all the same.

It's 20 pages or 30 pages.

20 pages.

No AI.

Wool crazy.

Yeah, Wool Crazy.

Yeah.

No AI.

Please tell me that AI.

Go to Facebook.

Facebook.

Yeah, just go to Facebook.

Clear all and then Facebook.

And

mean,

yeah, scroll, scroll, scroll, scroll.

This is Parket from Popcore.

Yeah.

I mean, just go, scroll down.

This is

kind of nice.

That's it.

Thank you very much.

Then

this is, you know what?

Zoom up.

BlogGem3D, exactly.

Exactly the same thing.

Then just click on the, yeah, that's that one.

This is med

kind of this this whole thing is magic sword.

It's the same thing.

And if you go, and then it's six pages.

It's six fucking pages.

There you go.

So

just explain this to me.

You are making 2 million in the last 30 days.

You have seven creatives.

And this was also the problem with Magic Sword when they started scaling.

They had the same thing.

The only problem is you wait, and we're getting someone fired.

No, no, we're not getting anyone fired.

It's just, I think there's so much more potential.

So we're getting someone hired.

Maybe.

Yeah, so more people that should get hired, definitely.

Evil Mighty.

Evil Mighty, maybe.

No, I'm not, I mean, I'm not pushing for anything.

I was trying to understand why.

I mean, of course, they picked for both games.

Tough kind of situation.

Like, you have...

sorting bottles.

That's it.

I mean, you can sort bottles.

Yeah, but didn't Magic Sword already had at least the you know, save the girl, yeah, one

too.

It's like maybe now

we can we can try to check like what they're doing now since there's like kind of scaling uh that

and just go instead of the

why are you going here?

You can actually do it in one

in one dashboard, whatever.

It's like a yeah, habit, yeah.

I mean

just

go go on the top of the page and then just click new creatives.

This is all what we saw before.

I don't care about that.

And just go to

instead of July to August, for example, to see what's happening.

Yeah, there you go.

Oh, wow.

Sorting.

Same, same, but different.

Oh, wow.

Yeah.

It's the same fucking thing all over again.

See?

Wow, it hasn't changed in a year.

See, it's the same thing.

The only thing why they're scaling, I think, is because of uploading, honestly.

I don't see any other.

That's pretty much it.

so

i mean product amazing yeah product definitely amazing yeah

i have no objections like that and the part is amazing the important part about this product like the carmage game is that it's super efficient oh yeah yeah because again same template probably a lot of same assets just different core

exactly yeah yeah that's why they're scaling it now because they kind of did everything

they had to do, implementing Magic Sword.

Now, like copy.

And this is

code focus.

This is code focus.

You don't do shit like going from one genre to other genre with your second game.

We have good, we have great Magic Sword game.

Let's just do Forex.

Let's just do Forex.

See, but see, like, if you compare this, you clearly see like the pattern.

Like

it's the same thing all over again for Carmage and for Magic Sword.

So

where is all the street interviews?

All the UGC stuff.

Where is it?

Yeah.

Where's the AI?

Where is it?

Like,

even it doesn't need to be AI.

It can be AI.

It can not just doesn't need to be.

I mean,

only seven pages of videos if I take out banners, really?

Yes.

So this is the thing.

It's all gameplay.

Let's go to Facebook, maybe, and then just last

August, the new creatives only.

I guarantee it's going to to be the same thing.

So

if you really want to be Royal Kingdom or Oil MH,

go there, check the creatives.

Check the creatives.

See?

Nine pages only.

And this is making two million.

It's the same concept all over again.

Yeah, exactly.

So if a game is on a scaling trajectory and making 2 million,

there needs to be like 150 pages of creatives.

Seriously.

Every fucking week, new concepts.

There you go.

And I'm just going to go and just check the creatives on Facebook at library just to be sure that we are looking at the right thing and we are not.

See, now I can be Matty.

You can be, yeah.

You can be me.

You can be Grumpy.

Because I know.

Oh, fuck.

This breaks my heart.

This is polished.

This is block gem.

No.

So what do we...

Yeah,

let's make it a little bit harder on Martin because this is easy.

So assuming that they would have more creative concepts, what would you say could be the spend?

Or like what that could enable?

And let's talk some hard numbers.

Spend.

Yeah, that's a good question.

Let's assume they're going to spend him X on the, you know, repeat and do the same.

I think, let's say now when we look at this chart, which is an interesting chart, of course

I was looking at avenue analysis, sure.

So, this is carmatch, so it's too 1.2.

But, no, no, no, no, no, no.

I can check this out, but I don't, I don't expect actually

too much downloads by source.

I'm not sure if it's going to be there even.

Okay, no, it's not there.

Too small.

Too early.

Too early.

Well, okay.

So, countries:

US.

A sec daily.

This is what we want.

50k per day.

I would say, since they are growing,

maybe the spend is anywhere between 50 to 100K.

Let's just assume.

Let's assume it's kind of 100.

solid.

What was the revenue, Felix, on this?

30%.

So add revenue.

30% is ad revenue.

So 34K a day.

So total right now for the last month, about 130k a day, I guess.

It's a total.

130.

This is garbage, yeah.

Oh, wait a second.

130?

100, no?

130.

Why?

Because

I said 700.

Yeah, yeah, I agree with Kelly now.

So let's see, where do we have downloads?

Must be super small, no?

Let's see, down the lock.

Wow.

6,000 for Friday

in US.

I mean, seriously.

Would mean scaling down?

I mean, it's not scaling down.

It's just like it's all over the place, right?

So it's, this is not.

So the revenue and how much they kind of squeezing, it's like it's basically a function of the game, of the great game, not the UA.

Because

this should be the other way around, right?

I mean, here is kind of some level of scale now, like they tried to push it in like the end of July, but now it's scaling down.

Why?

Because they have five fucking ads and it's really expensive.

It's gonna be like, what, like 50, 70, 80 died?

Like, I don't care, I don't know, even with the car thing, but it like all of these, like 20,000.

Look at this.

I mean, they're starting, they started doing Facebook.

Like, they're July, right?

All of this, just July.

Those are the five ads.

New creative launch in August.

An icon.

A game icon.

And we're in day 17 of August.

We're in day 17 of August.

And started running August 4th.

So no new ads.

So what it could unlock?

Like 10 extra installs immediately.

Just more ads because all of this is becoming very expensive.

I mean, that's it.

Hard numbers.

Yeah, let's say decrease the CPI by like 50, 60, 70% by just pure volume.

Serious.

Like

I had a game we had in Soft Launch.

And it was, let's call it

a play on CoinMaster.

And I was like, okay, well,

this is pretty natural.

Like this is the

this is how the cpi works and then

surprise surprise street interview is the cpi 15

five

five okay

see you next see you next time so it is about the creatives how long it lasted it's still running it's still running it's still five yeah it's eight now okay

still better than 40 still better than 40.

So it's like,

like, this is what we are talking about.

And like, looking at all of this, like, all these fucking five gameplay ads, which is, I mean, the gameplay ads are looking great, but it's not going to, it's not going to cut it.

Never.

Never.

Like, look at, look around.

Like, look at, like, why are we talking about all these like Royal Magic Royal Kingdom new creatives like on the every every month on the creative trends?

Because they need to run the new creative concepts and need to test different creatives

to keep kind of refreshing the campaigns and trying to find like the

keyboard goes up.

Yeah, exactly.

I think that's the part that nobody understands to this point, it seems

because we never say so.

Exactly.

You stop doing it, and you die immediately.

You die immediately.

But it's an easy fix, right?

They just need to upscale their creative production.

Sure, which is not an easy fix.

It's not an easy fix, man.

You just can't drop stuff on wall like spaghetti.

You need to have some idea behind those creatives, and especially the idea of like following the trends.

I want to say, like, don't you remember what we discussed in China?

And, but you were not there.

I mean, there, there's, let's say, there's one Chinese publisher.

It's like, guys, like, it's a very similar kind of situation as this.

Lounge, they die eventually.

Why?

Because there are no very small creative team.

Like, what would you do?

10x the creative production.

That's it.

That's it.

Or outsource it.

I mean, of course.

Outsource.

Yeah, it's exactly.

I don't care.

Like, you hired like 10 million people.

They're not going to be the most efficient

thing.

But I mean, that's pretty much it.

You just need

10 different concepts on a monthly basis.

And then, yeah, and then five

organizations out of all of this.

Okay.

Rant over.

So, you know, like, you know how much money this could

make?

How much money, how much more?

It's like insane.

If this is.

If you mean they don't scale now, it means they don't scale ever.

It doesn't mean like it's they don't scale every

on the growth, it's on the growth trajectory.

So now they can kind of, let's say, 11.

They lose the momentum in a way

and they can test more because you know everything is going well.

If everything is gonna go, exactly.

Everything is gonna go to shit, then everybody's gonna be like, Hey, what's happening?

And that's already too late.

Now is the best time because everybody's like, oh my God, everything is great.

It's fine.

Everybody's happy.

But then, as soon as it starts to go down, nobody's going to be happy, and there's going to be a lot of pressure.

Which is already like then, like, what, like six months late?

At least.

What do they expect the RAS on this?

ROAS?

I mean,

what do you like?

What kind of ROAS?

You saw the revenue.

You said like they're spending 50 to 100k.

Which means like they're earning money.

Yeah, but like, again, what's like six months?

Oh, no, no, no.

Way way earlier than that, I would say.

So, what, three months?

Maybe.

Three months, 100% or worse.

Maybe even less.

But I'm just being like too optimistic, maybe.

Because that's why it's going up, right?

All the revenues.

And

it's insane insane ratio.

Such a low amount of installs and then such a big amount of or like high amount of revenues.

But that's the that's the whole point of this, like the game's like superb quality.

But again, it won't be run by proper UA machine.

Yeah.

That's the proper your machine they they have right there with uh the match factory and with uh the royal match and royal kingdom, right?

So

that's it.

It's like

or maybe if they have uh like a secret weapon, maybe they they have a secret weapon of uh PVX Landra

because this episode is brought to you by PVX Partners, and we are talking about benchmarks, ROAS, payback periods, and whatever else, and UA.

And they do UA funding, but they have PVX Lambda, which is definitely a UA game changer because you can plug it into your MMP, and within an hour, you can get clear and clean ROAS benchmarks, retention insights, and forecasts.

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more stuff pvxpartners.com slash lambda

which you should definitely go to

and i'm i'm worried that we if as as soon as we we meet anyone from gram games and i'm i'm just gonna get the punched in the face

i don't think so like i think these these are the guys that would rather like take the take the critique and do something about about it.

They're not dumb.

They didn't get here by being dumb.

No, no, of course, of course, of course.

Super clever.

It's just, I think it doesn't matter of like

you can be good in everything regarding expertise.

Yeah, that's true.

That's true.

Yeah.

All in all,

products

nine out of ten for me, for sure.

I honestly, I played the whole, like the whole Sunday, like this game.

I was like okay one more level one more level and then I put it on one more level like fucking like 100 five hundred five

not happening

not happening so good thank you very much for coming guys definitely enjoy this episode and uh start

yeah yeah and then uh see you next time join the slack channel please comment or like share your comments under the episode because you were definitely on fire under the the soft lunch episode it's already 30 comments there so thank you very much you should definitely keep doing that

see you next time bye