✈️ Epic Plane Evolution: The $150K/day Hypercasual comeback

How much?

DK, yeah, so big.

Wow, okay.

For such a this is a hyper-casual game.

This is not hybrid, this is hyper-casual, straight up.

Yeah, this is straight up hyper casual, and he's making 100k downloads a day.

It's a throwback, it's just like nice, but I don't think they expected it to scale this well.

No, I think that, like, uh, JK was talking about it in his uh, in his newsletter, like they changed the pricing by 300%.

I mean,

just makes more money, yeah, exactly.

It just makes more money.

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Hello, hello, hello.

Welcome.

This is another episode of How to Stay Two and a Half Steps Ahead of the Gaming Industry.

We are talking about epic playing evolution.

My name is Matthiel Ancharic.

And I'm Felix Broberg.

And I'm Jakob Remier.

And

we are

your

hosts.

But you are delayed.

We should just do it all together.

I don't know.

Or just

make it part of our theme song.

You mean AI song?

AI song, that's gonna be difficult.

But actually, there's 11 labs which which is now able to create music as well so we can do it

we can try to do it so epic plane evolution we were talking about this type of game with

adam telfer and steam ahead episode yeah you actually called it jacob you call it

yeah i wouldn't say called it i mean you mentioned this game as a trend and as a trend but also mentioned epic plane evolution from voodoo like that's there is is actually a game already, and it was quite small, and now it's a little bit bigger than that, and by little, meaning it actually passed the threshold.

So it appears on the podcast.

It's actually epic.

I mean, the game is really annoying, to be honest.

For you,

for me, no, but not

Volcra is annoying.

I still have the first plane.

At least I have

two rockets.

Yeah, the cartoon plane, but at least with both wings.

I hate this

i'm on the second plane the toy plane and i'm almost about to pass it so my plane is on level 46.

i played this for hours did you get out of the window

what did you get out of the window that's what i'm doing right now okay i'm already on room three oh nice

how

what do you mean how how long okay wait real question how long well can you show the gameplay how long before you figured out you could steer the plane well yeah i mean like two worlds yeah it took me so long to figure out that you could steer the plane.

I mean, I was, I found out I can do it in the world one, but I couldn't possibly steer the plane like in the direction that I want.

So the problem is.

I don't think that counts.

I don't think that counts.

Yeah, let's start.

Let's start.

Gameplay first.

So, Epic Plan Evolution.

We already started.

Yeah, yeah.

Epic Plane Evolution, it's actually very similar to the initial build of mob control, where you would just have these three upgrade parameters, and that's it.

And you would just have levels.

We don't have levels we have worlds in this case and we have these shitty planes that are very hard to control and can wreck literally on anything and Basically what happens you start with like a just a centerpiece of the plane even without the wings it was so unintuitive and confused like what I'm doing I'm launching this centerpiece and just immediately goes down and crashes

You know why

Why?

Because basically between every time you crash, you watch an interstitial ad and if you watch one reward of

double your coins.

Not immediately.

I think I got both wings and the tail and then interstitials came in.

Yeah, yeah.

Yeah.

But it would be super annoying if like from the inner.

Because literally what happens afterwards, you get the first wing and you know what it does?

It crashes to the right.

That's just the only difference because a plane with one wings is like as useless as playing without any wings.

So then you got two wings and without the tail you still do this.

anyway once you figure this out so there's the slingshot mechanic that you have and you also upgrade the slingshot as you so there you upgrade the plan you upgrade the currency generation after the fall or whatever by the way i don't know why but at some point it sticks energy into it i think you second level yeah second level

Because before I could just like, you know, throw it and I guess it would be very easy.

I think it's a big monetization moment, because you're kind of into it when you get to that point.

And then you can watch a rewarding ad to get one life, or you can wait like 16 minutes.

So you either put it down or you come back or you buy it.

So what you do, again, you slingshot the plane there.

And as the plane goes, you see the movement.

And then you try to kind of stabilize it.

So it goes constant speed.

But the problem is that my plane is still without a propeller here.

because again

it stays from scratch but for instance in the second world or first world, I was able to kind of steer it in a way that it stabilizes, actually picking up speed and just flying straight.

That's like it can happen if you know what to do.

You can't go back and play another level, right?

Charles?

Or can you?

Okay.

Well, let's see.

Anyway, this is the base reward that doubling the crash money.

Let's just call it crash money.

So that's there.

You see, I'm still very far ahead from the actual goal.

And there comes the interstitial.

There we go.

I'm Dubras.

There you go.

This is not a fake fake.

It's not a fake.

But it's it.

We didn't see this one.

We didn't see it.

So it's creating the night up folks.

So, why do we laugh?

Because we talked about it in the Creator Tonight episode.

Yeah.

Which was already.

Which you already see on the channel by this time.

Exactly.

Yeah, link here.

Anyway.

Once you again, I got some currency so I can upgrade this roguelite.

At some point, you can unlock these rockets which was the booster that I did which I couldn't because ads weren't working for me first hour

so basically starting gems until it gets to a certain level and then it switches to rewarded ads no it's rewarded ads for me always no for me no no for me really

because because you're android it was gems for iOS

don't have gems

it took so long to me to figure out that I actually could buy rockets because I was like I used all my gems to upgrade stuff so yeah I don't even have gems in the economy.

There's no gems in the Android build.

I'm not shitting you.

Really?

Do you see any gems here?

No, you skip it.

Yeah, there are no gems in the Android build.

Do you have heart currency there?

Oh, wow.

There are gems.

Yeah.

Yeah.

You know why?

Because Android people don't have money.

Yeah.

That's a really good case, by the way.

We should look at this closer.

Closer?

I think the revenue here, if we go apps,

it's like 86% iOS.

Yeah, there's no point to look at revenue, you just look at a daily active user because this is pretty much a hyper-casual game.

Yeah, yeah, I know.

But it's still 50-50, but like majority of the revenue is coming from iOS.

Yeah, because IP revenue, IP revenue that this is.

IIP revenue, IIP revenue, yeah, IIP revenue.

But yeah, let's see.

Anyway, let me finish the

very short rundown because there aren't really that many features in the game.

I was actually expecting more.

Explain the energy systems.

Yeah, so at some point they slap energy system on you, so you have a limited amount of drive basically, which we're gonna use.

So again, another attempt.

Maybe let's stabilize the plane again.

Or no, you can't really stabilize the plane without the plane.

No, you can.

Yeah, lean back, lean back, lean back, lean back.

No, it doesn't matter.

It doesn't matter.

It doesn't matter.

Because I'm missing parts here.

Yeah, exactly.

If you don't have the full plane, it's just, yeah, nothing happens.

Another king shot.

Oh, there you go.

I knew it.

CSD pickup phones.

So good.

Yeah,

I only have pizza ready ads.

Nothing else.

Also, have you seen this

great uploading ad, which instead of X button, it just says open.

Open.

it's literally for me it says like Google Play yeah yeah because you're cheap Newtre

yeah so

as I said there's the progression with universe one you start with cardboard plane toy plane vintage plane you increasing kilometers per hour I guess on max speed but you can't really feel it because it seems that they're going the same speed on you know just increasing numbers can I go back to my cardboard plane I can't feel it I don't think so possible I would lock it myself if I would be the developer while I go back.

You should go forward because you need to watch ads.

So, yeah, so let's use the last ticket.

You're upgrading these.

For instance, what happens is that if I upgrade this one

and this one and this one, there's an upgrade,

which is actually

okay.

So, for this, this is the best upgrade cost for money efficiency because you see, I'm getting like 40k with rewarded ad per jump.

This would be what, like 100k, basically, just just for just for this.

So, you can do this.

Let me just reuse the last shot and we'll see if they're throwing that on me afterwards.

Rocket.

It's just very, very hard, especially with these like shaky planes.

Yeah, shaky shitty planes, man.

Yeah, shitty planes.

Interstitial again.

Yeah.

No interstitial.

I hit the limit.

Anyway, so what happens now?

No, no, there's no limit.

Basically, if you watch a rewarded ad

run after you're out of tickets here.

Okay.

Tap to close.

Oh, that's interesting.

You can do it.

It lets you slingshot, but you can actually.

That's nice.

Okay.

And that's the game.

Like, it's interesting.

Thank you so much for listening.

It's like one of those old games on Flash that you remember, like throwing Yetis or whatever was there.

Like, you know, the more you fly, the better.

And that's it, because what what this does is that you eventually upgrade your plane to the point that you raise to the end of the level.

You pass this kind of a whatever, like finished screen, and then they double your income, raise the economy basically, which means you don't get double anything because everything just gets so much more expensive.

And start from scratch with just a plane that's like a tool list or whatever, like unusable actually.

which is annoying which is really annoying yeah

but you do watch a lot of ads when you play this right yeah so

the main one is that they utilize this position that I call like convert or die right so if you don't watch the the rewarded ad after any run right and every run is between anywhere between 20 to 30 seconds

regarding progression that's that's yeah exactly so If you watch the rewarded ad,

the run after, you don't get chucked on with an interstitial.

So there's some sort of cooldown, which is run run

but essentially according to sensor tower the gameplay here is on average 13 minutes per day i can't i don't see i don't see this i don't see it it's so annoying when you don't have the full

i like this game like yeah i liked it because like it pushes forward short like i put it down a bit quicker than like no i kept it longer just because we're gonna cover it right

One of the main things that stuck out to me is like, why don't they have like meta rewards for watching so many rewarded ads to even

slim style?

Exactly.

Yeah.

Because that's the main thing.

Because after a while, you're like, why am I watching these just to get 40K to get the second

upgrade on the plane out of five?

So I was just thinking, like, if they had something cool that you could design or like do tricks after you watch a certain amount of ads, that's really good.

Which leads me to think, I don't think Voodoo expected this to take off the way it did.

I think this is a complete surprise to them because they know these things and they've done so in other games, right?

So I think this is a very unexpected, pleasant surprise for them, but

unexpected because they're earning a lot of ad revenue.

I'm estimating 10 rewarded ads on 60% with very low ECPM.

Yeah.

And I'm like also estimating around 11 interstitial ads on 90% of the user base because you have to watch an interstitial ads to progress.

That's pretty good.

Yeah.

So I think this game right now is earning about 150-140k a day in ad revenue.

So 80 to 84% is ad revenue.

How much?

150k?

Yeah.

So big?

Wow.

Okay.

For such a

hyper-casual game.

This is not a hybrid.

This is hyper-casual.

Straight up.

Yeah, this is straight up hypercasual and he's making 100k downloads a day.

Yeah, it's a throwback.

It's just like nice, but I don't think they expected it to scale this well.

No, I think that like Jake was talking about it in his

newsletter.

Like they changed the pricing by 300%.

I mean,

yeah, exactly.

It just makes more money.

That's it.

Like,

that was the biggest change.

It's like, it's insane.

Yeah, cool.

So I would add the meta thing for rewards for watching a lot of rewarded ads to basically make it a bit more interesting.

Yeah.

What would you do?

Would you add, like, I don't know, some depth?

Events, meta, for sure.

I would add events that would give you more stuff, even cosmetics or whatever, stuff like that.

But there's no incentive to do other things.

Mob controlled it.

You don't want to mob-controlled it, man.

Mob controls went full mid-core.

So, gotcha and shit.

So,

you can't.

We want to preserve the hyper-casualness to have the

easy ability.

Therefore, we need mechanics from casual games, which are the Royal Match Meta.

Okay, fair.

So, we need to offload the complexity onto the events.

So,

it even the complexity for us.

Not events only, but like stuff that's kind of easy to digest for people that aren't really into gachas and mid-core and like heavy simulations and stuff like that.

Because, let's say, if we go world four to five, it's basically the same.

Where do I have it?

Yes, here I have it.

Sorry.

So, this is this is world four or whatever.

So literally just like shutting a commercial airliner.

Yeah.

Which is amazing.

Yeah.

That's quite fun.

Yeah, but this one you can actually building.

Yeah.

I think you avoid it.

So

there we go.

But you see how like

at some point like a skill skill kicks in.

Yeah, yeah, yeah.

I can see I can be able to control the plane, not lose speed, and da da da da da da da.

All these other things.

So I don't know if you can.

There's actually a lot of the

plane evolution videos on YouTube.

Yeah, I'm sure.

Oh, you guys took the other world.

Clever cleared.

Yeah, so this is what happens.

Doubles your income.

Claim.

Great.

He's already gold bricks.

Seems like some old build of a game.

There we go.

This is nine months old.

So this is definitely older.

But you see, you see where it gets you.

Like, you get some kind of a shitty.

You want to see what your progress is and what kind of upgrades you get.

So

you upgrade the plane first, not the slingshot.

That's also like the

idea.

And see, this is how it starts as a new level.

Like, 200 meters is all you can do.

Goodbye.

Exactly.

Yeah, and that's what annoys me the most.

Yeah.

The hard reset of this.

What giant world are you in?

You literally lose all the maneuverability, you lose all the speed.

And like,

just doing this for like 20 minutes until you get enough money to actually upgrade the plane.

Yeah, that's what's, yeah, that's why I was like, no.

I mean, I already lost my life for Wolcrais.

I'm not losing any other years.

Can I

also make one fun

remark here on the sad state of that is currently ECPMs for Banner?

Because basically, in the last 18 months, Banner ECPMs have gone from low to super low.

And the main reason for this is basically Max enabling five-second refresh rate on banners, which has tanked ECPMs.

Really?

Do you want to know how much this game would earn every day if it added banners?

This explains why they don't have banners, right?

Grand a day.

Grand a day to the 150k.

Wow.

650 on the video stuff.

So you don't just need like

what?

Oh my god, that's so bad.

So well when my upload an AM is like, hey, we got a five-second refresh rate.

So I'm like, okay.

And then it's just like

okay, so banners are basically useless by now.

Yeah, okay.

Oh man, I know you were talking about, oh my god, banners are making so much money.

That was 18 months ago, man.

Like, not anymore.

Not anymore, not anymore.

Okay, okay.

Let's look a little bit more scientific on this.

So, I actually found a competitor called Fly Challenge Build a Plane, which uh makes okay,

yeah, there's actually merch

gameplay on Twitter.

Wait, wait, wait, look at active users,'cause this is eighty five percent ad revenue based.

Let's see if this is I know, I know, just saying, like, it's it's like interesting iteration.

Uh,

this is this is not that big, it's it's already passed, it's like uh

prime basically.

This was last year, September, actually.

Active users.

Yeah, no, it'll be shit, man.

Half a mil.

We're still making a lot of money.

Not bad.

Yeah, not that much.

How long before we see a VD outlone?

You see the

category filter here?

Yeah, yeah,

yeah.

Yeah, yeah.

Still, a couple of thousands should be.

So, some more data here along the way.

If you look at this category, this is actually called

arcade driving.

Yeah, arcade driving.

Arcade driving, sure.

That if we go by downloads, there's Traffic Rider by Sky Games,

which

I don't even know what is.

What is this?

How did we miss this?

Yeah, Traffic Rider, which means first person

riding a bike,

which makes a quarter a million downloads a day.

So we can.

I bet you it's all India almost probably

wow before it was doing like

a nine-year-old game yeah that's why I want to say like it's quite old game active users hitting record levels of active users

what is this how do I miss this I guess it's too old for me

yeah yeah

all these driving days all these driving days are getting big in India so that's there That's why we didn't go.

Then, there's Hill Climbing Racing, of course.

Friends for Tfingusov, they're still there.

I'll be their most, you know, famous RK driver.

Doctor Driving by Suit.

I don't know what's that.

Doesn't matter.

Did you read my newsletter?

It was in my newsletter a month ago.

Oh, really?

I didn't read that.

Epic Plane Evolution on fourth spot, Hill Climb Racing 2, and then some other

basically, like, I guess 90% of this is either bikes or cars.

I would guess so.

Yeah, and if you go to actual revenue numbers,

there's Med Skills Motor Cross 3.

Yeah.

If you go to actual revenue numbers, Hill Club Racing 2, Epic Plane Evolution in the second spot, then Hill Club Racing 1, Bike Race by Wildlife Studios, and then we have Tulborilla

Cross 3.

Doesn't mean anything.

These are all ad monetized games.

It means zero.

Yeah.

Yeah, that's there but fingers of makes a lot of money on on ips

well all the money it's a million yeah it's million a month

which is not bad obviously but for the camera they're probably making what like five from ads so yeah

so i'm really curious how this whole thing will play out now because essentially what happened here is that you know you have a base to create another mob control pretty much But again, as I would say, don't go meetcore, please.

Just like add more features into it.

Yeah, please.

Meta for the ads.

Like, oh my god, give me some rewards for watching my 30 reward ads.

Would work pretty well because again, you already have the three parameters right there in the main menu.

Like, you know, one would be slingshot, power, plane, whatever speed, something, power, and income upgrade right there.

Like, it's quite easy to create.

Same goes for the rocket boosters or whatever you have there.

So

Yeah, let's see.

I think it's time for another spring offensive.

I think so as well.

I think so as well, because we're looking at these games and I'm wondering like they're making some IIP money and

majority of that money is coming from US.

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Okay.

Okay.

So like checking without the other thing, but there's literally no other features there.

No, no, no, there's not

like

okay.

Oh, VIP.

That's VIP.

Yeah, but this is old, man.

I don't think that's anything.

One month ago.

Okay.

So there is VIP, which is, I mean, you go to sensor tower.

Oh, you mean the purchases?

Yeah, the purchases, and then check it out.

If it's there?

Yeah, it should be there.

If it's a month ago, then it's definitely should be there.

10 gems, remove, add VIP last.

So the subscription.

Okay.

I guess they unlock it too late for it to make a dent.

It's

too late.

Keep in mind that all of these like gems purchases are completely non-existent on Android.

Yeah, on Android, yeah, exactly, which is only on iOS.

That's why it makes so much more money on iOS.

Why is that, Jakub?

Why don't they give me my gems?

Well, I think it's pretty clear you wouldn't make any purchase at all, which

fits into their Android landscape.

And I know exactly why you have an Android phone.

Because you're a cheap f.

I don't have an Android phone.

I have an Android emulator.

Which is even worse.

It's even worse.

Let's take a look at their UA strategy.

I want to see planes flying in creatives.

Well, what do you think we're going to see?

Like, that's a real question.

Hyper casual gameplay, hyper casual creatives.

This really reminds me of 2021.

It's really nice.

This is even sooner.

Really?

Oh, shit.

Yes.

Wow.

Wow.

I mean,

but the thing is, like,

gates for this.

Yeah, yeah.

I mean, of course, like, it doesn't make 100 cents.

But the blog on the left screen is mob control.

Yeah.

So, yeah, I actually learned how I can fly and steer the plane in the creatives.

No way.

Really?

It took me so long to work out I could steer the plane.

I'm like,

yeah, yeah, but the thing is, like, I can't steer the plane when it's not kind of fully built.

So it doesn't make any sense.

But yeah, here we go.

And it's the same creative all over again.

Just quite clever.

One minute.

One.

no, they have a fighter jet.

No, they don't.

See, this is the part.

Yeah, exactly.

This is the part.

They don't want the minor jet.

This is the toy level, the second level.

And here we have two, but still because here, like, yeah.

Look, this is yeah.

This is bullshit.

It is such a big bullshit.

But I mean, the gates creative actually here, it really fits.

It really fits well.

It really fits well, but this you can't really play in.

You can't really play in the eye.

I see that.

Yeah, you can't really play.

It's like this.

I mean, it's

you have

to really.

Yeah, you have Minecraft, obviously.

Of course.

You want to steal as much IP as possible.

Yeah, I remember this.

I mean, let's be honest.

A UA basically can feel like

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even if you know if you can't fly the plane like me,

like the person who was doing the creatives.

Oh, man, yeah, of course.

I mean, maybe it was me, or maybe it was you.

It was also like this, see

actual actual gates

in the game.

It reminds me a bit of that boombig game when you're racing boats down a jump.

Was it called?

Boat jump or jump?

Yeah, it was a car jump, ramp jumping, car ramp jumping, and then everything jump ramp jumping.

Yeah, all the different, yeah, it's like, man,

all of it.

Yeah, all of it.

I mean, Gonzalo was showing this to us.

It's exactly the same concept.

Not the same concept, but very similar.

Let's see.

I mean,

this is it, basically.

So, this is all you get.

They just have gates creative?

And then,

Shitty not being able to control the plane creative.

Yeah, which is like super annoying, right?

So that's it?

Yeah.

Pretty much.

We have that apple out there.

Do you think there's any truth to what I thought was happening?

Or that shouldn't be an excuse anymore because it's been around for so long now.

What do you mean?

But they didn't expect this to be.

Oh, yeah, yeah, no, no, no, 100%.

I think they didn't expect this.

It's two years old, more than two years old.

But it started scaling in November, right?

It started scaling.

Yeah.

And even play the

play

okay,

yeah, that's gonna hold.

That's all

well, that was nice.

Well, that was nice, but I don't think

it's any any like the game.

Yeah, this is fake.

Oh no,

at least it's low poly,

low poly fake, low poly fake.

Yeah,

oh, that's pretty much, yeah, draw your ramp.

Okay, let's see.

I'm really curious if this will follow the same path as all in hole, where like

voodoo will have the ad game, and somebody figures out the IP game and stalls right in front of their eyes.

I came is gonna come in and be like, yo,

yo, I think that's going to happen.

Yeah.

But Vietnam will copy this for sure.

I heard you're like, plane, so I made a plane game with loads of IIPs on it.

Just think about it.

It's not that hard to actually put into the IIP thread to treadmill.

You can do things like that.

Yeah, of course, of course, yeah.

I mean, would you think still the Vietnamese would just bother with this?

If it's having so much trouble.

It's making money, man.

It's like

the run rate, 10 million in a year, like that's the run rate right now if it keeps going.

Yeah, for a game that's scaling, right?

So,

yeah,

this is like a week's job for them or two weeks max, you know?

You mean three days?

Yeah, okay, three days.

Doesn't take me that much, that much

work to do.

I think so as well.

Okay, our hardest part is basically level design of those locations, so it's at least a little bit interesting.

This AI, yeah, exactly.

Yeah, it's the same creative

word, like the font.

Oh man, why would you put a hand on this anyway?

So yeah, that's it, pretty much.

I'm starting to really think now that somebody will stole, not stole this, but basically iterates this in the bigger game.

Well, now after the episode, definitely.

Yeah, yeah.

Sending regards.

Sending regards.

Everybody.

Shout out to Voodoo for keeping Hyper Casual alive.

This is great to see.

It's great to see.

It's still up there.

Okay.

So dear listeners, please comment under the video, share any ideas for the episode you might have.

We most probably won't do it immediately, but we will put it into the backlog.

Oh, because I mean, like, we will put it into the backlog because we have some plan.

Thank you for an idea.

Well, not do it immediately.

Because, yeah, like, people are asking, like, hey, do this next episode.

Well, I mean,

no, unfortunately, we can't do it, but we will put it into the into the plan and then we will eventually do it.

So, thank you.

Yes, please keep it coming.

Like, lots of episodes we were actually

fan-inspired or fan, like, uh, people pointed us to the right game, but it's just that a lot of

things are being

done, even though you don't know, but we pre-record this at some point, especially now during the summer.

It's not that flexible.

Who cares?

Who cares?

No one listens to this part anyway.

Exactly.

Yeah.

If you're still listening, thank you.

Yeah.

If you're still here, thank you very much.

See you next time.

Bye-bye.

Bye-bye.