💥 Creative THEFT era has begun. Direct 1:1 stolen ads perform 4-5x better. Would you run them?

Speaker 1 I haven't been this excited about the trends. But literally, we are the only ones that do these checks.
That's

Speaker 1 what I wanted to say. The thing is, look, the thing is, right? Yeah.

Speaker 1 How I lumber is gonna know that someone is actually running their own creative. They don't.
Easy. They're gonna watch our podcast and stay two steps, two and a half steps ahead.
Exactly.

Speaker 1 I'm covering this shit. And you know what's really interesting? This actually worked.

Speaker 1 Jackups crafting realms left us to the highs. Two and a half gamers talking smack.
Slow hockey sick, got your back. Ads are beautiful, they like the way.
Click it fast, don't delay. Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 So, we should definitely dive into this.

Speaker 1 Excited for a month from last month.

Speaker 1 Yeah, actually, we skipped one. So, I don't think anyone noticed.
Actually, no, no, again, this is the first time or the second time we actually missed uh the trends anyway.

Speaker 1 My name is Matila Ancharich, we're gonna do the creative trends. I guess I'm Felix Bromberg.
We're gonna do the creative trends.

Speaker 1 There you go, we are your hosts, and today it's gonna be interesting because not only that there's so many fake stuff that I found, and it's it's I mean, it's incredible.

Speaker 1 So, it's we're not gonna start with golden goblins because there's one new creative which is interesting, but I want to start with something else.

Speaker 1 Look,

Speaker 1 so have you noticed this trend?

Speaker 1 It's like ASMR slicing, cleaning, cleaning,

Speaker 1 I mean, well, she's cleaning. It's a lot of different things.
So, yes, the ASMR cleaning, whatever, just getting going. And then there's this complexity again.

Speaker 1 There's so many logs in here, but because it's all about wood again.

Speaker 1 What does this remind you guys? Seriously? we mean the wood reminds me or the like this creative, basically. It's just playerics.

Speaker 1 Yeah, player's end.

Speaker 1 Exactly. And who do you think this is? If please don't tell me, please don't tell me centuries.
No, no, no, no, no, none of those. Obviously, none of those.
Okay.

Speaker 1 If you didn't notice right away when I started sharing the screen, because here it ends.

Speaker 1 Here it ends. No end card, nothing.
No end card means it's stolen.

Speaker 1 I see you are going in a very good direction, my friend. So, because you are actually listening to me, which is great.

Speaker 1 Look, who is this? No,

Speaker 1 Top Tycoon, my dear friends.

Speaker 1 So, I was really

Speaker 1 fucking surprised. Like, why suddenly, and there is a second star, and you fucking shit bricks.
I'm telling you. So, there's a second social casino star.
So, so look,

Speaker 1 look what we have here. Again.

Speaker 1 And just

Speaker 1 think about it. Is this the same, or

Speaker 1 they recreated it? Hello, everybody.

Speaker 1 Thanks for joining this episode. On Sir Fast Spring has delivered D2C at scale for over 20 years.

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Speaker 1 Quickly launch a new web store, replace an existing D2C vendor, or just add redundant D2C vendor at fastspring.gg. Thank you very much, guys, for sponsoring this episode.

Speaker 1 Now let's get back to the content. Bye-bye.

Speaker 1 We've seen this before, this creative. I definitely recommend that,

Speaker 1 right? Of course. So the question is: if they took it or at least have the

Speaker 1 dignity, decency, the shame,

Speaker 1 at least recreate it in their own style.

Speaker 1 Well,

Speaker 1 I think it's

Speaker 1 90%. No, no, no.

Speaker 1 Well, there are slight differences. I think it's like 95%

Speaker 1 same. But let me just check where I had this one before.
It was something down here. Because they are running other credits, right?

Speaker 1 You see all the different things, but where was the one that I showed you before here?

Speaker 1 So let's see. Okay, this is the one.
But let's go to actually to add the lumber, which is

Speaker 1 stolen then. What do I see over here?

Speaker 1 I mean, it's not stolen once,

Speaker 1 but this is not the one. It's just they are running so many different.

Speaker 1 For example, here, you see, it's you see? It's not stolen, but it's heavily influenced. But, I mean, heavily influenced, it's not a good thing.
Maybe if we look deep enough, we would find the one.

Speaker 1 That's the thing. Yeah, yeah, that's the thing.
Because this is exactly the same. It's just the

Speaker 1 hook. It's slightly different.

Speaker 1 So I also see slight differences and I was looking into so many different creatives. Even wait a second.
Maybe if I look at

Speaker 1 look, it's all fucking wood. Everything looks the same.

Speaker 1 Everything looks the same. I think this is the one.
See, see? Yeah, there it is. Yeah, there it is.
See?

Speaker 1 Watch closely. Watch closely.
Watch closely. Still the same?

Speaker 1 It's exactly the fucking same.

Speaker 1 Of course. I just copy-pasted this, right? This is like regular.

Speaker 1 They store it, man. It's not even copy-pasting.
They literally store it one to one. This is just one

Speaker 1 minute, minute exactly, but this is one minute 54 seconds, but they cut it in one minute, so it's actually in like 59 seconds, they run it on Apple Avin.

Speaker 1 Nobody cares, yeah, because it's not the same file size, basically. It's yeah, I mean, it's really hard, but like this is the thing.
So, players don't know.

Speaker 1 I don't know if, like, you know, if you don't get noticed, like, if someone don't tell you, oh, see, he's like, see, it's the same, it's the same fucking critic.

Speaker 1 Yeah, it's the same one, it's exactly the same and it's it's ending before this happens right but literally we are the only ones that do these checks that's that's what i wanted to say the thing is the thing is right yeah

Speaker 1 how idle lumber is gonna know that someone is actually running their own creative they don't easy they're gonna watch our podcast and stay two steps two and a half steps ahead exactly

Speaker 1 I'm covering this shit. And you know what's really interesting?

Speaker 1 This actually works. That's auto-district.
It's actually.

Speaker 1 Have you tried it? Looking at you. Have you tried it? Of course.
You dirty dog. You, of course, you have to.
Of course. Because I want you to know, like, how the fuck is this even possible?

Speaker 1 So, but it's really, it's ridiculous. Like, how the, like, this game, which is one second.

Speaker 1 It's the social casino game. Oh, well, I like

Speaker 1 the new generation. The new generation social casino game is running also these creatives, right? So they're

Speaker 1 they're also running this, right? The hyper-casual ones, yeah. That's the, that's like it's the mix of different things, right? So it's the hypercasual stuff, then there's the vood shit.

Speaker 1 I'm, I'm, I'm really wrong. I have no idea.

Speaker 1 I have no idea why is this actually working. Seriously, I mean, it's, it's really ridiculous because they have

Speaker 1 so many. of these.

Speaker 1 Question here. Has UA gotten to the stage where you have these these games that you can just pretty much the creatives you need is just to get people in your game.

Speaker 1 It doesn't matter what type of people. So you can pretty much put whatever as long as it converts.
So look. Which.

Speaker 1 Yeah, which brings me to the other question. Is like, if you're stealing from a game that's not in your genre, is that a bad thing?

Speaker 1 Like, because, you know, if you're stealing your competitors' creatives. This is like the main paradigm for last three years.
You steal from a game that's not in your genre. That's the way.
No,

Speaker 1 we but here, we are looking at these trends because there is this like thing that I've been talking about for past six months. Look here,

Speaker 1 here, it's just look, this is also like interesting, right?

Speaker 1 So, the past three years were about

Speaker 1 inspiring, and it's just actually you recreate this shit at least, right? You recreate this shit in your own pipe.

Speaker 1 But now, we are getting into the point where you just take the creative, cut off the fucking aim card, and then just use it. I don't think that's okay,

Speaker 1 but it works. Because, wait, wait, wait, wait.
Because we are getting into the point where

Speaker 1 nothing matters anymore. You have, let's say,

Speaker 1 five creative concepts that convert.

Speaker 1 That's it. So whatever it is, like you just find the different creative somewhere which works.
For example, here you just.

Speaker 1 you just steal the different creative and you just steal it use it on and nobody notice like like wherever like how the fuck is this even possible

Speaker 1 can i can we have this discussion right now yes is this a bad thing for the industry or a good thing because if a social casino game can use an idol game creative to convert like is this a bad thing Well, I don't think the bad thing is like if it converts.

Speaker 1 No, I'm just the bad thing is

Speaker 1 stealing, right? Yeah, yeah, but like, I'm just taking the other end to this argument. Like, people are converting to this, they're getting good creative.
Like, is this a bad thing?

Speaker 1 Come on, discuss with me. Like, is this a bad thing?

Speaker 1 But what is like, the bad thing I'm talking about is that you just take the creative from someone, which you didn't work on, you didn't produce, and they use it in your benefit. That's a wrong thing.

Speaker 1 Of course, if this was produced by you and you just got heavily inspired by a game which is outside of your genre and you are bringing more players into your game, this fine.

Speaker 1 Can we stop saying heavily inspired? This is stolen. This is not heavily inspired.
This is stolen.

Speaker 1 But the thing is, like,

Speaker 1 a lot of the games, no, no, but come on. A lot of the games we've been covering on the podcast, they come from China, right? And they don't really think about this the same way as us.

Speaker 1 Like, I've seen at conferences where they compliment people, like, oh, yeah, I've been stealing from you. Great job, you know, because it's a compliment.

Speaker 1 If you do, if you have a product good enough to warrant stealing, it's like an honor, right? So,

Speaker 1 I mean, it's a race to the bottom. it's not going to get better, right?

Speaker 1 Like, there's no app police, and then if you go to the networks, you're spending money and you're spending more as a result of it.

Speaker 1 Of course, yeah, of course, you know, Unity is not like, yeah, they're not going to jump in and be like, hey, you cut spend for this because you stole the creative, no, like, exactly, yeah.

Speaker 1 But what happened for, for example, recently is that

Speaker 1 is this a bad thing? Is this a bad thing or not? Like, is it?

Speaker 1 It's the consequence of the market, basically. Yes.
Yeah, it is. It is.
But, like, okay, where is where we are going from from here that's like

Speaker 1 you know where are we going from here

Speaker 1 that's the that's the real question i mean bad things that's the thing that we got to the point that people don't don't even have the common decency to at least recreate the ads with their own end card and or engine and whatever because they just don't care

Speaker 1 i mean yes but

Speaker 1 exactly i mean

Speaker 1 well is that a good thing i don't think that's a good thing because you know that's the thing with games with games

Speaker 1 you can still design, you can still feature anything, but you need to recreate and iterate it. You cannot just take an APK and run it on your account because that's an offense.

Speaker 1 Exactly, yeah, with creatives, it's not,

Speaker 1 and I don't think that's going to change that much anytime soon, anytime soon. So, you know what, even go back in that? Go back, you saw the Coca-Cola brand, yeah, of course,

Speaker 1 come on, yeah, of course. You know what happened also? I don't think I have the creative here

Speaker 1 anymore, but you commented on my YouTube channel on it.

Speaker 1 What they are doing here, also, which kind of is like stealing and not stealing, is like just flipping the whole creative. So everything is backwards.
Yeah, mirror image.

Speaker 1 Mirror image, yeah, mirror image. Okay, we saw this before.
So you see, but suddenly, there's all fucking wood everywhere. See, it's like this shit converts like crazy.
Low CPI.

Speaker 1 Very low CPI. Yeah, but I don't know.
Like, where? Okay, where are these guys based? Hong Kong? Or? Who these guys? China? Yeah. Most probably.
Yeah, but where?

Speaker 1 I have no idea. Yeah.

Speaker 1 I have no idea where Stop Taikun coming from, but it's a Chinese game, so it doesn't matter.

Speaker 1 You will never do anything. I mean, you can't.

Speaker 1 It's your chance. So back to my original question here.
Is this a bad thing?

Speaker 1 Or is it a good thing? But there's like these two levels. It's a consequence of the market, man.
It's like, does Apple Police exist? No.

Speaker 1 I think we're heading to that place, right?

Speaker 1 Either this matters or not, right? We're going to that place where at some point we're going to hit rock bottom, and then either is going to be completely open. I mean, we're close to it.

Speaker 1 Like, we're probably three months away from rock bottom. But, like, what is the point of having a creative team when you can steal creatives?

Speaker 1 Like, if I was making a game now, I'd just go in here and find them. Seasoned creative enough to know what to steal.
What's to steal? That's the first thing.

Speaker 1 Second thing, which I wanted to mention is just we actually

Speaker 1 produce as my creative team,

Speaker 1 let's say

Speaker 1 a different genre. Like we took

Speaker 1 the new Forters merge type of gaming, game and gameplay, and applied that to

Speaker 1 like a different card game. And these guys actually, like where we got inspired from by the like, not exactly the top nation, but the other one.

Speaker 1 They said, like, look, guys, like, take down the creative because this is very similar to what we are running. And guys, like, okay, fine, on Appleby.

Speaker 1 They are running it on Facebook and Google because it, right? So,

Speaker 1 so you can reach out and say, Okay, this is inspired, and you can also say, Yeah, but this book is in the West, so what's not in Asia, so what? I don't, I don't care, yeah, oh, yeah, 100%,

Speaker 1 yeah, but

Speaker 1 oh, yeah, this stuff,

Speaker 1 but anyway, I want to just say, yeah,

Speaker 1 and yeah, fuck, it is terrible, and you know what this reminds me? The kind of carnival tycoon, which

Speaker 1 honestly, I if there is no end card

Speaker 1 It probably is it probably is

Speaker 1 Of course,

Speaker 1 it's probably is let me download this shit

Speaker 1 But yeah, anyway, I want I want to say is it a bad thing or not? I think it's a bad thing.

Speaker 1 I think it's a bad bad thing, but I don't think there's like we're not gonna fix it because as long as you have Chinese companies that don't care about this, right? Like it's never gonna get fixed.

Speaker 1 And you know, I'm again, I'm kind of going back towards the discussion I had with

Speaker 1 a few ladies from Croatia, and they said, Look, as soon as we start working on this genre,

Speaker 1 our morale, we throw it away because we need to pay salaries. And I don't care.
I mean, is it the great stuff? Well, it's not, but I mean,

Speaker 1 does it convert? Yeah, thank you very much.

Speaker 1 See you in the next paycheck.

Speaker 1 That's it. You want to hear a prediction for this one? Yes.

Speaker 1 We will be hitting rock bottom. Next time you see these stolen things, they will have the wallpaper style watermark.

Speaker 1 And you know what's even better? You know what's even better?

Speaker 1 I did it, and I took one creative, which has the watermark,

Speaker 1 still converts.

Speaker 1 Yeah, the thing is. Nobody cares.

Speaker 1 Even if you have a watermark, like, yeah, no one cares.

Speaker 1 Yeah, like, what, like, what do you see? every time you don't see an end card you know what are you what what are you looking at think about

Speaker 1 okay okay i think that's uh we have enough

Speaker 1 back to my original qu yeah but back to my original question is this a bad thing i told you i told you i think it's a bad thing i told you

Speaker 1 i think still it's a bad thing i think it's a bad thing too i'm playing devil's advocate but i'm just like

Speaker 1 what do you think you're gonna do if you ask people

Speaker 1 if it's if it's a bad thing then i fucking

Speaker 1 jump on your plane and

Speaker 1 if I ask it one more time, would that be a bad thing?

Speaker 1 Man, everything is a bad thing if you still want to keep your morals. After we are done with them, nothing is a bad thing.
That's the situation. Exactly, yeah.

Speaker 1 I mean, if you care about

Speaker 1 morals, yeah.

Speaker 1 It's kind of funny. Six months ago, I didn't think we could get any lower, and now we are.

Speaker 1 That's what I was thinking. Even lower.

Speaker 1 Yeah, exactly. We are hitting global bottom again.
We talked about it like six times already. It wasn't that far away.

Speaker 1 So, oh, yeah.

Speaker 1 At least golden golden creatives are still there to keep us happy. So, so yeah, I bleach.
And then. Eye bleach.
This is not eye bleach. It's not eye bleach.

Speaker 1 It's so beautiful.

Speaker 1 Okay, fine. At least, you know, so the other zombie game can steal this big fucking thing.

Speaker 1 Exactly.

Speaker 1 Again, like, we are.

Speaker 1 Whatever. Whatever.
It's just

Speaker 1 it's interesting that we're talking about it and and some some like developers are really pissed about it but that's it that's it you're pissed and then three months later you like you join them

Speaker 1 i would just you know i would just like you know prove that things are wrong and doesn't really work but then you see the numbers and it's like

Speaker 1 fuck and you know what's what's really interesting about this like So I tested it and these creatives are performing four or five times better than the creatives I produced.

Speaker 1 And that's your CPI L T V equation right there. So, why the fuck would I care to produce my own creatives if I want to steal? Well, of course, I mean, you know why would I care?

Speaker 1 Because I want to be sleeping at night.

Speaker 1 But then there's other companies, they don't fucking care. So that's right there.
So this is the

Speaker 1 I ASMR stuff that

Speaker 1 Golden Goblins are doing. It's overrated.

Speaker 1 It's overrated, I know, I know, I know. I know it's overrated, but still, it's a nice thing to get at least like a few hours of sleep sometime.
So,

Speaker 1 especially we took it, you know, we took it. Yeah, exactly.
I know, I know.

Speaker 1 Do you see

Speaker 1 people getting fired over this? Do you see like credit teams getting smaller and smaller because you can just steal instead? Absolutely, no.

Speaker 1 But you, you know, like, I don't think European or US companies can afford this type of behavior, or maybe they will eventually, but not now.

Speaker 1 I don't, like, you know, like, you can see clearly the big difference between and we discussed this on like the the pre like the latest podcast with supercell and the like century games and and river game i mean this is exactly what what we're talking about

Speaker 1 and and i

Speaker 1 and uh the next time we were recording an episode about the fake ads because the service almost done uh i will show you how people

Speaker 1 hate fake ads, but they will still fucking play the game and nothing matters. Of course.

Speaker 1 But

Speaker 1 this time, I actually ran it on 200 people, and it's not exactly 50-50 as it was last time. So, but still, there are people, heavy payers, that are still playing the game because,

Speaker 1 you know, I don't care if the creative is misleading. If the game is fun, then I will still play it.
There you go. And that's a whale right there.
Exactly. And that's a whale right there.
So anyway.

Speaker 1 So that's going to be very, very interesting.

Speaker 1 We're going to debunk all the fake ads mysteries because you know what? Let's look at this.

Speaker 1 Because this is a hit game which is an onboarding of a different game, and it works really well, right?

Speaker 1 It's enough to be the biggest game of the world. It's enough to be exactly, it's enough.
And they are iterating on different creatives that much that other creative other companies are.

Speaker 1 Well, this is not like they're not stealing from them because, I mean,

Speaker 1 it's big Chinese companies, so

Speaker 1 that's a no-no, but they're iterating on it. I will show you more of

Speaker 1 the other games and how they're kind of utilizing this trend. Because

Speaker 1 I mean, agree or not, like Kingshot changed the fucking

Speaker 1 gaming market a little bit again. And even the creatives,

Speaker 1 it works. It really works.
And of course,

Speaker 1 then the other

Speaker 1 companies are using it.

Speaker 1 Kingshot is doing this so well

Speaker 1 because they're now doing their own onboarding.

Speaker 1 and now like all these like mass battles that you could you could see with age of origins evoni back in the days and even lords mobile that this look like i mean it's really working well and they have so many different iterations it's uh i i just i just love it i just love it and also this is my favorite

Speaker 1 this has to be extremely infuriating for the two people that actually did tromfo and that they see this thing on all their socials all day long yeah yeah i know i know Look, this for me has like Age of Empires kind of vibe.

Speaker 1 Not exactly the same, but kind of that. No, no, it is.
It is literally Age of Empires vibe because the building structure, the

Speaker 1 color palette, everything, it's Age of Empire. But also, the countdown from Nexter's, the point system there in the front, those Nexters.

Speaker 1 Also,

Speaker 1 you know what? Age of Empires mobile,

Speaker 1 they're running all this nostalgic bullshit with Windows 98.

Speaker 1 The guy's like, you should look look at this.

Speaker 1 You should look at this.

Speaker 1 Not anything else. Not really anything else.
But you can never get approved for it because of branding, right? So, yeah.

Speaker 1 Branding. Come on, branding.
Who cares? I know. Who cares? Yeah, but H of Empires team or Microsoft, probably.

Speaker 1 Yeah, I know. Microsoft

Speaker 1 on its way out of gaming. Yeah.
Yeah, look. So, so, Jakub, they don't run too many new AI stuff, but they run so many different

Speaker 1 things. But

Speaker 1 I just found just the one with like the I forgot my boyfriend girlfriend birthday party at home like that was it. Like you've seen anything AI?

Speaker 1 No, I didn't. I think like currently their whole creative like variation is completely occupied by this new thing, which is like this Age of Empire style rebrand of the original.
This is perfect.

Speaker 1 Yeah. Okay.
And there's not even like the interviews, the jokes, like this was all pushed back.

Speaker 1 I saw a few jokes since I'm now in the US, so people

Speaker 1 are targeting me. Yeah, there was one, but I don't think it was just two from October.

Speaker 1 They just had like six or seven creators, two actors, like this mafia guy and his sidekick, Asian ones. Yeah, yeah, yeah.

Speaker 1 But not AI. Those are not AI.
Those are like real, real actors. Yeah, yeah, yeah.
Look, I mean,

Speaker 1 we can, we can, you know, where all the AI stuff is happening. So it's usually.
usually

Speaker 1 like I will have more on this in the AI section on the

Speaker 1 different episodes.

Speaker 1 Matthia, if you're running a game right now, and if you want to get users, and if you're like struggling with your creative strategy, would you just copy-paste some of these creatives and just steal?

Speaker 1 They said I couldn't make ads without the dev team. They said I couldn't understand the tech.
Guess what? I just made a fully working, gorgeous tap to play

Speaker 1 while eating noodles and watching trash TV and taking care of my daughter. All thanks to Playboemake.

Speaker 1 No code, no stress,

Speaker 1 no cheap share lock.

Speaker 1 Yeah, I mean, that's the easiest thing to, that's the easiest thing to do with like with startup. You are small, you don't have a creative team.
Like, what do you do?

Speaker 1 You remember, Jakob, you remember the eye-opening presentation from the guy, the CMO of Nexus?

Speaker 1 Yeah,

Speaker 1 yeah, you check the, see,

Speaker 1 this is this is you don't start with your own creativity, You go and check your competitors. Exactly.
And then you do one-to-one copy. But we are at the point, like, you don't do one-to-one copy.

Speaker 1 They steal it. You just take it and see what sticks.
I mean, think about it. You're a one-person

Speaker 1 guy. You either do a lot of gameplay videos, which don't work anymore, honestly.
And unfortunately, this is how it is.

Speaker 1 And or you just, you know,

Speaker 1 kind of work with someone, external team or freelancer from App Work or whatever, which is going to be absolutely shit show for your creatives. So it's going to be terrible.

Speaker 1 Or you just, you know, like,

Speaker 1 let's see if I can

Speaker 1 use this. And just to see, like, if it works or not, of course.
So,

Speaker 1 it works.

Speaker 1 Exactly. But, you know, what is what's

Speaker 1 interesting about it? We always talk, ah, well, I guess it works. But now I know it works because I tried it.
Yeah, of course.

Speaker 1 That's, that's the kind of worst part.

Speaker 1 So you man this is never gonna get fixed this is there's like this is never gonna get yeah of course see no there's this can't get fixed like there's no way it will get fixed with new platform come on i'm hearing about this for years jesus christ what do you mean what do you mean new platform what are you talking about platform yeah exactly new platform like we get rid of mobile that's it i mean probably has another seven to ten years but yeah it will happen

Speaker 1 like our lifetime we'll get there yeah for sure you're sure yes we will get there but not anytime soon and even that if that happens, then you know, whatever. That's a discussion for yeah, exactly.

Speaker 1 Yeah, that's a discussion for different time. So, anyway, they ran a few of these, but again, look, this

Speaker 1 is basically see how like the trend, like how it's like, where is it going? This is up, look, this is so fucking good. This looks exactly like Age of Empires, exactly.

Speaker 1 Here's your nostalgia, fucking hell. Yeah, you know, like, so you see, like, there's soft, yeah, no, like, this is the like, this is the difference between a

Speaker 1 random team of

Speaker 1 people or

Speaker 1 Edge of Empire's IP.

Speaker 1 Yeah.

Speaker 1 And then people who actually know what they're doing.

Speaker 1 That's the thing. Okay, so I mean, we can we can jump back a little bit because I think

Speaker 1 we already seen this before, right?

Speaker 1 It's just, yeah, the me, the brain rot meme, whatever. Yeah.

Speaker 1 Yeah, I think we with Eidelamber. So guys, kudos to you because whatever you are doing, everybody is copying, honestly.
Oh, yeah. I have a lot of Aldo Lamber also.
Yeah, yeah, perfect.

Speaker 1 So look, this is so great. This is great, satisfying.
Look. So satisfying.
And now it starts to be even more, right? So look, ah, there you go. Even the sound.

Speaker 1 This is I mean, these guys know what they're doing and they're just kind of the worst. Is there numbers right now? Yeah.

Speaker 1 It's one million in in the ma in last 30 days IIPs, but they're they're there's they're

Speaker 1 so let's say let's say it's like 50, 3 million.

Speaker 1 I don't know. We never talk about Adelumber, by the way.
We should do Adelumber. Obviously, after this episode, this is going to be our next game review.

Speaker 1 Please don't.

Speaker 1 I will put it on the list. Exactly.
I will put it on the list. So, and then, like, why

Speaker 1 Last War Z is scaling? Because they have all these fucking cringy bullshit ads. Look, I mean, they are

Speaker 1 Lazzi. No, Lazy.
I'm sorry, Lazy. Lazy.

Speaker 1 They have this new spin.

Speaker 1 They have this new spin: like, hey, you are the developer of the Lazy fucking bastard. You are using all these fake ads.
Look,

Speaker 1 what is this? But look, look at look at this. Like,

Speaker 1 you most probably just played a different game.

Speaker 1 See?

Speaker 1 It's his

Speaker 1 gets immediately faked again.

Speaker 1 Yeah, there you go.

Speaker 1 No, they took this from... This is the slogan that they took from Century.
No, it's...

Speaker 1 Exactly. Yeah, yeah, yeah.
You get what you see. That's their slogan.
Yeah. Yeah.

Speaker 1 Yeah, and they're lying. I mean, let's see.
They're lying competition.

Speaker 1 Yeah, who lies better? But see, it's like this is...

Speaker 1 Basically, all their new ads, which I think they were not pushing that much before

Speaker 1 in Last Z, and now they're having about like 50 million

Speaker 1 in the last 30 days revenue, which is crazy. That's even that's the state second because they were going to come, yeah,

Speaker 1 right now, which,

Speaker 1 yeah, which I, if you asked me this, I wouldn't tell.

Speaker 1 Yeah, I mean, I would say it's like something if something else, so but see, I mean, uh, this is just like the regular stuff, but oh my god, all of these like skits and whatever

Speaker 1 is the same people obviously so they

Speaker 1 this is eye bleach

Speaker 1 i'm not sure what i'm looking at but this is there's this same kind of spin on like hey you are the developer everything is fake like no actually

Speaker 1 last war earned 160 million dollars in the last 30 days last z or last war last war last war yes yeah yeah okay last war is still the biggest one last war is still the biggest one and then there is last last Z.

Speaker 1 I was very surprised, honestly, but yeah, they're not fucking around. But see, I mean, there's like so many of these different things.

Speaker 1 And and now also everybody's copying this in the in the forex.

Speaker 1 I mean, look

Speaker 1 look just here. I mean

Speaker 1 uh Total Battle was

Speaker 1 always known for these types of creatives, right? So we have all these,

Speaker 1 let's say,

Speaker 1 the math problems and whatever else, the gates, but now

Speaker 1 here we go.

Speaker 1 It just occurs to me, there's still people, studios in this industry that are focusing on brand creatives. Yeah, exactly.
Because brand matters.

Speaker 1 So look, this is one minute, 50-second long video, and there's like four different creatives. And even here, this, right?

Speaker 1 Oh, hello, Wood. Hello, Golden Goblins.
Thank you very much.

Speaker 1 Then all of this. And

Speaker 1 then call the app police. And hey, here, call this app police.

Speaker 1 And they call the app police on you because the networks want to get spent, right? So, yeah. Yeah, exactly.
I should I should keep my mouth shut.

Speaker 1 No, but still, see,

Speaker 1 it's the last work type of creative. Got three and a half million DAU for a Forex game.

Speaker 1 That's insane. Which one are you you looking at at the moment?

Speaker 1 That's crazy. Oh, see, see, they're you know

Speaker 1 doing these or not copying, just uh getting getting inspired. Let's get inspired.
So, also, how come this doesn't work for match three?

Speaker 1 Just stealing creative.

Speaker 1 Wait a minute.

Speaker 1 What? What do you mean strategy all along? What do you mean? Like, I mean, match villains, like same thing.

Speaker 1 Stealing, but like, no, no, doing this style of creative, like this for match three. Experiences, it doesn't matter anymore.

Speaker 1 Like, you can just put whatever match three, match three is saving the king and saving anyone. You see, match villains, matchington story, all the new matches.

Speaker 1 Everybody's basically saving the character. It's their gate, basically.

Speaker 1 Exactly. That's their gates.
That's their gates. I mean, where do I have these guys? Let's see.

Speaker 1 I have, obviously, I mean, more stuff, but here. You have candy there? Did they finally?

Speaker 1 I have candy. I have candy, but not in a slightly different way.
So, I mean,

Speaker 1 what am I looking at? One sec. Great hook,

Speaker 1 obviously, great hook,

Speaker 1 which is which is the exactly, and then

Speaker 1 we go here.

Speaker 1 What do you mean, like it doesn't work? This is this is the gates, exactly. This is the gates.

Speaker 1 That's what I mentioned at the beginning. Like, we have few concepts which are working.
That's it. Everybody is just changing those.
Exactly.

Speaker 1 So, whoever finds out what works best, or whoever figures out the new concept that performs well, it's gonna win everything. This is this

Speaker 1 for not 10 minutes. You see, I mean, Royal Match brought this to life in 2023, maybe.

Speaker 1 Now they're bigger than Candy Crush.

Speaker 1 It's not 10 minutes. It's not 10 minutes.
Yeah, it's 10 minutes until you get copied, but still,

Speaker 1 even if, well, and then depends if you're big enough, then you can spend against this. If you're small, then you're fucked.

Speaker 1 Pretty much. But this was great.
I mean, yeah, whatever. But I wanted to show you actually.

Speaker 1 We were talking about

Speaker 1 the king shot.

Speaker 1 Let me play a small playable by Royal Kingdom. Hmm.

Speaker 1 No.

Speaker 1 No No way. No.

Speaker 1 Let me change.

Speaker 1 What? See, here you have your answer. Why this doesn't work for match 3?

Speaker 1 It's so funny. I said that.
Oh my god. Yeah.

Speaker 1 Clearly. And now you understand why the fuck was I so excited about this episode?

Speaker 1 Look. I see why you're so happy today.

Speaker 1 Yeah, this is insane. You see, you even like collect the coins.

Speaker 1 Because they know what they're doing, man. They will go and steal the good stuff.
That's it. Exactly.
It's simple.

Speaker 1 There is your difference between random UA and creative team and the guys that know what they're doing. This is it.
Dream games. They come to Sentry, Metaball.
That's a nice creative.

Speaker 1 Give it to me now. Look, do you know what is this? This is the

Speaker 1 Candy Crush. And

Speaker 1 have you seen this before? No. They also have an AI bear, a full AI one.

Speaker 1 Look.

Speaker 1 This is AI images.

Speaker 1 Of course.

Speaker 1 But this was a trend.

Speaker 1 This was a trend. It's like, oh, it was a trend on Instagram and TikTok.
It's like, oh, hey, honey,

Speaker 1 there is

Speaker 1 either plumber or

Speaker 1 a homeless person in my...

Speaker 1 It's actually a very dangerous trend in the US where kids would put random people in their house photos and send it to their parents. Yes.
But they would call poison

Speaker 1 i will show you look it was dangerous stuff but here i mean yeah yeah yeah see pranking the ai homeless man is called yeah yeah see

Speaker 1 like hey there's a homeless person in my house whatever

Speaker 1 and because this you can you can do this easily There's like a really sexy plumber which got Andres. I saw so many different videos, but you know what's interesting?

Speaker 1 Like, it's actually Kendik for jumping on this trend. I love it.
That's that's great.

Speaker 1 That me, I mean, do you remember like what we discussed like a few months ago when we were talking about candy crush and the creative team?

Speaker 1 Like, oh, well, they're not doing only the gameplay, nothing else. Now they're doing so much crazy stuff.
Yeah, it got much better.

Speaker 1 It's way better, it's way better. But okay, so

Speaker 1 uh,

Speaker 1 let's see how the arch. If you want, if you want this, just go on either AI video on Reddit or just directly to feed on Sora and to see all the new trends, basically.
Like this,

Speaker 1 exactly, exactly. And you know what? Let me just go again a little bit deeper.
I will, I will sh I will fucking I will do this

Speaker 1 and just for you share this and then just go exactly here. So hello.
Look. Hello.
Here we go. What am I looking at? Hmm.
Saving the dog. Okay.

Speaker 1 Fine. Have you noticed what game was it?

Speaker 1 X Clash. Sure.
It's not X Clash. Sure.
No, of course.

Speaker 1 Sure.

Speaker 1 Carnival Tycoon.

Speaker 1 And then there's the Carnival Tycoon.

Speaker 1 Exactly. And I was like, I was doing research for this fucking fake ad, and I was like, okay, where do I go? And then I started looking at it.

Speaker 1 Let's try something else. And then I was like, fucking, this is insane.
I wouldn't be surprised if this is not the same thing. They don't even care about the end card.
See, save the dock. You just

Speaker 1 click and then they download, and then you spend time in the game. And then, if you churn, too bad, you know? See, and then look.
Yeah, if they pay, you win. Look, and there's wood again.
See?

Speaker 1 So,

Speaker 1 look,

Speaker 1 it's all the same stuff again.

Speaker 1 I'm sorry about Idle Lumber that much.

Speaker 1 But here we go again. It's saving the dog.
So it's like. The Royal Kingdom copying kingshot is the highlight of the week.
That's the highlight of the week. Yes, that's the highlight of the week.

Speaker 1 But see, so much stuff, and then there's this

Speaker 1 also thing that was kind of AI.

Speaker 1 That is also a trend.

Speaker 1 That's a trend on AI channels. Yeah, and now

Speaker 1 it's a hook, and then there's this kind of

Speaker 1 whatever.

Speaker 1 So

Speaker 1 there's so much more. But do you think they're going to get any in trouble for this? Like, is there any recourse? Are you still, are you still

Speaker 1 dreaming?

Speaker 1 Please don't tell if it's a bad thing. Yeah, is it a bad thing or no? I'm not sure.
I'm not sure. I don't even know what to say to this.
It's just like

Speaker 1 I'm speechless. Man, you're working in admon.
It's even worse than this. Yeah.

Speaker 1 I will. Yeah, man.

Speaker 1 I guess we forgot about your mushrooms. I think it's not part of the problem, but yeah.

Speaker 1 Look, the giant part of it. Look, so so look.

Speaker 1 I mean, this also, at least they are doing their own wood.

Speaker 1 I suppose. I'm not sure, but I suppose they are.
Let's see if there is a

Speaker 1 inefficient. Yeah.

Speaker 1 Yeah, exactly. Yeah, because I mean, you can't steal everything that, I mean, you can.
Idle Lumber is App Quantum, right? But there is published by them. Who's actually the creator? I don't know, man.

Speaker 1 I think that's their game, actually. Everybody talks about this.
Yeah.

Speaker 1 We talked about this.

Speaker 1 Anyway, so, you know, see, I think, Jakub, this is for you mainly for the next episode, which is the AI creatives. They're going to

Speaker 1 use all AI. But anyway, okay, look, guys,

Speaker 1 I think that's it. Because if

Speaker 1 we can go and just find different things. But honestly, this was the highlight.

Speaker 1 What's the point? There's only

Speaker 1 one thing.

Speaker 1 Yes, one thing I want to share.

Speaker 1 I want to share that I didn't say yet because so I'm working with our friends PVX partners on this creative trends report which you can get actually every month to your inbox where if you subscribe afterwards of course like there's all many different things like creative concepts but I want to show you like look examples here we have the puzzle example but also you know you have the storyline different storylines and stuff so you should definitely subscribe it's not ready yet but uh we have puzzle simulation, strategy, and all the different things.

Speaker 1 And you can see

Speaker 1 so many different variations of creatives and trends. Look, see? Hello.

Speaker 1 There's a color nitzi. We have this, which is actually interesting.

Speaker 1 So this ASMR stuff into a different perspective. So

Speaker 1 be

Speaker 1 sure that this is going to go live. Look.
You know what this reminds you?

Speaker 1 All in hole. All in hole.
Candy Crush is paying attention.

Speaker 1 Yeah, Candy Crush is paying attention. Creatives into a new game.
Oh, yes, oh, yes.

Speaker 1 So, this is great. And also, look at this,

Speaker 1 right?

Speaker 1 Like a great, really nice, really nice creative hook. PVX Partners, thank you very much for the support of this podcast.

Speaker 1 Obviously, so if you if you need to get a credit line for marketing, PVX Partners is the company you work with.

Speaker 1 Also, very soon,

Speaker 1 you can get also interesting creatives,

Speaker 1 which I'm working on with the guys so look all of the different stuff and this is look this is interesting what you know what is this

Speaker 1 Vita Mayong all over the place but it's what was it merge game anyway yeah Flambay which is

Speaker 1 the next game from your microphone yes

Speaker 1 wait wait wait wait wait wait I have there is also one thing I want to show you

Speaker 1 which is so we have the different examples right here, different like distribution of the channels on the creative side.

Speaker 1 And

Speaker 1 my favorite, where is he? Here, look at this. Wow.

Speaker 1 This is so good. Foot, sizzle,

Speaker 1 AI hook right there. It works so well.

Speaker 1 So, yeah, reach out, guys, if you want to get

Speaker 1 access to this. uh or follow us or just kind of where do i reach out i'm i want access to this can i have yeah Yeah, don't worry.
Okay, yeah.

Speaker 1 Don't worry. Don't worry.
You can. You can.
Okay. So that's it for the trends.
Honestly, I was so excited. Obviously, when I'm excited, like the episode is going to do absolute shit.

Speaker 1 So

Speaker 1 that's the rule. Anyway, thank you very much, guys, for listening.
Please subscribe. Let us know.
Yeah, check out the PVX partners for the creative trends. It's going to go live soon.

Speaker 1 Or just reach out to us and see you next time. Bye-bye.

Speaker 1 Bye.