The ultimate AI creative breakdown: Why Western studios are late & who dominates the meta?

Speaker 1 There you go. So, we're gonna do it this way.
I have a shit ton of creatives. Most of those are hooks anyway, so gonna be like four seconds.
I will go very fast. I have add one

Speaker 1 single one into the mix that's not AI.

Speaker 1 Okay,

Speaker 1 yes.

Speaker 1 It's 4 a.m. and we're rolling the dice.
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Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 2 I don't think it's gonna it's gonna be better than the creative trends that we we

Speaker 2 released.

Speaker 1 Oh, I don't think so. We're in the future now.

Speaker 2 We're in the future now. I mean, it's AI.

Speaker 2 Do people care about AI? Maybe.

Speaker 1 Maybe not. AI cares about you.

Speaker 2 With that, my name is Matte A.I. Lancadic.

Speaker 1 My name is AI Felix Broberg. I'm A.I.
Paulis Jakub.

Speaker 2 We are your AI hosts.

Speaker 1 Okay, well,

Speaker 1 whatever.

Speaker 1 So, what are we talking about?

Speaker 1 Why is it important?

Speaker 1 Top AI creatives, mainly hooks, mainly trends, mainly stuff. And it's slowly fulfilling my prediction that by end of next year, end of 2026, 50% of creatives will be driven by AI.

Speaker 2 Before we go there, this one didn't really get into the class creative trends, and I really wanted to show you because this

Speaker 2 oh, hello, hello there, I didn't see you. Thank you very much for coming to this episode.
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Speaker 1 This is AI. Yes, AI.
You can see it very easily. This is AI.
Yeah. Yes.

Speaker 1 The mouth doesn't look real at all. And his facial muscles must are completely different.
Also, the light of his face and everything.

Speaker 2 So, okay, this is AI.

Speaker 1 Either got like four kilograms of Botox or it's

Speaker 1 that stare look. It's like easy.

Speaker 2 That's yeah.

Speaker 1 Anyway, give me the screen, man. Yeah.

Speaker 1 So we're gonna do it this way. I have a shit ton of creatives.
Most of those are hooks anyway, so give me like four seconds. I'll go very fast.
I have add one

Speaker 1 single one into the mix that's not AI.

Speaker 1 Okay, if you call it only

Speaker 1 one.

Speaker 2 yes. That's perfect.
Thank you. Okay.

Speaker 1 And

Speaker 1 you can also guess the games because we will be clicking it as files as VLC are downloaded also. So no more switching tabs and cheating.

Speaker 1 No more VLC showing the name of the creators. So you'll be able to see.
We're getting better. We're getting better.
Show us. Fine.

Speaker 2 See, this is way more entertaining than those fucking waifu games that we always discuss.

Speaker 1 We'll get that. This is the real one.
I've been there.

Speaker 1 Yeah, it's around the corner here in LA.

Speaker 1 Yeah, this is pretty good.

Speaker 1 This is the point. Nobody can guess.
I have no idea what this is. No,

Speaker 1 never. Oh, wait, wait, wait.

Speaker 2 It's a good source.

Speaker 1 Tasty Travels. My usual thing.
This is my whole problem with this episode because

Speaker 1 my usual source

Speaker 1 was like White Tech Survival and King Shot, and I found like zero new ones. Zero new, even zero AIs.
Tasty Travels is like fucking full of AI. All AI.

Speaker 1 You know what?

Speaker 2 You know why?

Speaker 2 Because merge games have very high CPMs.

Speaker 1 So they have a shit ton of these, basically, like so many variations of these.

Speaker 1 They just kind of roll it pretty, pretty good. And like, yeah.

Speaker 1 Then they have these

Speaker 1 Burgo Pop.

Speaker 2 Oh my god, this is so amazing. Come on.
Mutations.

Speaker 1 Ah,

Speaker 2 Bay Kuni.

Speaker 1 So very, very, very very

Speaker 1 creative okay and as I said like they have so much AI stuff with tasty travels I'm like completely confused why there's not more stuff on the White House Survival Kingshot now.

Speaker 2 I guess because as we talk like because Kingshot is now running the Age of Empires variation and the other guys are so many UGC stuff so you know like the thing is uh the AI works but not always works on like the same time and season and just you know like this converse.

Speaker 1 I can see this is by the way also quite interesting because they started running these like cinematics but I definitely think it's AI like it's it's

Speaker 1 AI for sure

Speaker 1 you can you can find

Speaker 3 see how she picked up the apple like you can find inconsistencies there and stuff like that that like tells you the way so I told my boss I made a playable ad with playable maker and he said to me what language did you code it in and I said I don't know with Playable Maker all you do is drag drop click and it does it all for you so again he said what language did you want to make in?

Speaker 3 I mean, I don't know. English? At the end of the day, as long as Payable Maker does it all for you, why do you care? It's just like magic.

Speaker 2 I mean, yeah, if we need to really look

Speaker 1 closer than we can. That looks very good.
It looks very good. Yeah, yeah, that looks amazing.
Yeah, again,

Speaker 1 some more animals, because they, I guess, work perfectly.

Speaker 1 Yeah, exactly, yeah. I mean, animals, food, amazing.

Speaker 2 Oh, this is it.

Speaker 1 She's awesome. No Wi-Fi.

Speaker 1 So it's like

Speaker 1 that's the signature move. Then this.

Speaker 1 Which is definitely AI because

Speaker 1 water wouldn't come out of there. Yeah.
Exactly. So

Speaker 1 physics has left the room as

Speaker 1 well.

Speaker 2 But still, this is great. I mean,

Speaker 2 you want to watch this. I mean,

Speaker 1 you want to watch this. Like, it looks very interesting.

Speaker 1 Small donuts.

Speaker 1 It's definitely AI.

Speaker 1 Yeah. We have these.

Speaker 1 Hamilberg Hotel. Yeah.
Hallelujah. Like

Speaker 1 59 generations basically

Speaker 1 so that's there

Speaker 1 okay then we have these

Speaker 1 which are how

Speaker 1 actually like it it is a trend that i see when the camera is actually moving towards something rather than towards you and you'll see more of these with different games

Speaker 1 then you have these again

Speaker 1 since she is but you see she's ai still like you can you can tell sure but it's but it's very consistent come on yeah yeah exactly

Speaker 1 Uh, and this cat looks like the cat from the commercial from the cat food commercial, the Felix commercial. This is cat.

Speaker 1 I just wonder where the AI got gets this from. It must have been trained on something, right? Like, I don't even know how to how to how to call this concept.

Speaker 1 It's like self-refurbishing room or or whatnot, yeah.

Speaker 1 Yeah, I don't even know.

Speaker 2 But now you see, now you see how the quality degraded quite a lot later.

Speaker 2 Yeah,

Speaker 1 that's like stitch five-second videos. Oh,

Speaker 2 it's my favorite

Speaker 1 cream. Oh,

Speaker 1 Somebody is doing a very, very good job there, basically. So, very good job.
They have lots of these like animal teams.

Speaker 1 By the way, you see, by this time, all those are full AIs, no hooks. Like, still, yeah, exactly.

Speaker 1 Yeah,

Speaker 2 it's the same concept as with

Speaker 2 Dark War last year, right? It's like it was the narrative server.

Speaker 1 Oh, this is so fucking real.

Speaker 1 There we go. go but i don't think this is ai yeah this is ai this is this for sure yeah it is it is it is it is oh yeah yeah okay of course it's ai

Speaker 2 so yeah it's this is nice it reminds me the it reminds me the creatives

Speaker 1 yeah i know yeah yes yeah just wait

Speaker 1 physics has left the building

Speaker 1 it doesn't matter man like it's like it's just the wow effect yeah nothing matters anymore in ua like whatever

Speaker 2 Especially in creatives.

Speaker 1 Yeah, but she looks really

Speaker 1 well done.

Speaker 1 Even on AI, you can see that sand disappears or whatever. But it's done pretty well.

Speaker 1 Then we have this, which is like

Speaker 1 you can, you can feel, or you can see that it was like first frame of ChatGPT image with the orange tint.

Speaker 1 And again, animals,

Speaker 1 which are like...

Speaker 2 I think they're just using mid-journey video, by the way, because there's so many AI video AI like animals there.

Speaker 2 When I watch the look, oh my God, it's so satisfying.

Speaker 1 So fluffy.

Speaker 1 Exactly. It looks so fluffy.

Speaker 2 I want to touch it.

Speaker 1 I just want to fucking touch the fluffy rabbit. Oh, yeah.

Speaker 1 So.

Speaker 1 They have lots of these cute rabbits. Cuteness overload.
Okay. Yeah, cuteness overload.
So. And as I said, animal teams all over the way, like all over the world, basically.
So they have these.

Speaker 1 This was a little bit of a like, I guess, Halloween ads from October. Still, you could see here that where it is that in the mirror, basically, the door was wrong and stuff like that.
So, it's easy.

Speaker 1 Then, this like food overload stuff with like fake Coca-Cola or what was there, then these like self-furbishing food rooms,

Speaker 1 and more fake food stuff, which is like, yeah, looks amazing. Then, more cutting stuff.

Speaker 1 Yeah,

Speaker 1 iterated. Iterated.
Very nice. And it fits perfectly with fake gameplay, which they have in the game.
And like 90% of creatives is this, by the way. Exactly.
Exactly.

Speaker 2 Which means it's not fake anymore. Yeah, that's my

Speaker 2 biggest thing.

Speaker 1 They're doing the exact playbook that they have on Kingshot and just like works so well.

Speaker 1 So that's their. Yeah, and this is also a trend on social media.
This kind of like

Speaker 1 usually like, it's like you had the

Speaker 1 Olympics thing, like

Speaker 1 very, very big person just smashes through the flat. So, that's a trend.
This was interesting because this AI, real girl, dancing with AI, AI girl. They are both AI.

Speaker 1 You can see it, yeah, yeah, you can see, you can see, yeah, very easily.

Speaker 1 You see how many different concepts I just went through one game, yeah, yeah,

Speaker 1 so yeah,

Speaker 2 it's only oh my god, that's okay.

Speaker 1 Any guesses? Who's this?

Speaker 2 That's Blasmy.

Speaker 1 It's a Chinese game called the one that always does the medieval creatives. Oh, I forgot the name of them.

Speaker 1 Rise of castles.

Speaker 1 Yeah, Rise of Castles. Yeah.

Speaker 1 I have those two in order. I think, yeah,

Speaker 1 this should be Rise of Castles. I guess so.
Yeah,

Speaker 1 that's also the other one. But yeah, they're having these medieval paintings.
So they are pretty nice. Then they have these flying swords.

Speaker 2 It's just like flying, so it's okay.

Speaker 1 It's like Harry Potter.

Speaker 1 Yeah, it's kind of like

Speaker 1 Harry Potter flying on broomstick on like over AI generated environment. So it looks pretty interesting.
Then they have this. Okay.

Speaker 1 So there's like literally evanescence playing in the background.

Speaker 2 The fact that wasn't that wasn't there like Wirecraft or

Speaker 1 this is like a Warcraft movie because literally like the dying soldier is screaming like Artas do something.

Speaker 1 It looks looks pretty, pretty cool, but it looks pretty good. Yeah, it looks pretty good.
I mean, you can see the light doesn't work.

Speaker 1 Yeah, you know, the game is not going to look like this. Yeah, then they have these like

Speaker 1 2D something.

Speaker 1 I don't know what. Like, it looks like Prince of Persia, actually, as far as the angles, but like, yeah.

Speaker 2 I mean, I love the sword. Like, the sword is a short.

Speaker 1 Yeah, the sword is like

Speaker 1 it's more like a shuriken than a sword. What are you doing? Yeah, yeah, yeah.

Speaker 1 Then we have day one, day hundred congression, it's nades. Yeah, with our favorite different countries and different themes thing, which I guess they mutated finally into something,

Speaker 1 I guess, more sophisticated. So, oh my god, that eagle groans too much.

Speaker 2 Yeah, yeah, like, yeah, like, stop.

Speaker 1 Stop doing steroids, yeah.

Speaker 1 It's kind of funny. Yeah,

Speaker 1 there's better Age of Empires creatives than like Age of Empires themselves. Like, this is a trend that I see also in AI stuff.

Speaker 1 it's like schedule ads like you go and you go by the hour and the the creative changes the

Speaker 1 okay fair activity so it's like you you do this at 10 10 a.m you do this at 16 you do this at that

Speaker 1 so i've seen multitudes of these uh throughout the as i was going through those

Speaker 1 and but this one this is this is really good i love the text yeah you see the text it means it's generated because it doesn't really look like generated.

Speaker 1 This looks like one of those usual editor-based apps we have like Underlining Creative This is generated.

Speaker 1 But bullied your castle doesn't make any sense.

Speaker 1 Bullet you or you. Good or bullied.
Good or bullet.

Speaker 1 But that text is shit because somebody did it. It's not generated shit.
It's just somebody doesn't know English. But you see that text in the menu and everything? Or even the lines on the floor?

Speaker 1 Like completely completely wrong.

Speaker 1 See?

Speaker 1 So, but what I'm saying is that this is a very important, like, first sighting basically of the you see, this is the original, like, this is how it should look like.

Speaker 1 This is the engine-based creative done by some outsourcing studio or whatever. But now

Speaker 1 it's generated. Yeah.

Speaker 1 So that's.

Speaker 2 But this is also generated?

Speaker 1 No, this is not. This is the real one.
But the previous, yeah, the previous

Speaker 1 one was generated, but it's the same concept, you see? yes, this, yeah, sure, sure, yeah. Imagine now that you will be able to generate this basically

Speaker 1 exactly, yeah, yeah, yeah, without the extension, end of the year, end of the year, yeah, end of the year, yeah. So, this is very important.

Speaker 2 The thing is, you need to know how to do it and which tool to do.

Speaker 1 Like a workflow, like, of course, yeah, yeah, yeah, yeah. That's the same thing I see on all the AI sites I am at, basically, where like the top creators they're very

Speaker 1 secretive about their workflow they don't share it they don't share metadata with their creations and only few people can do really really the best stuff still of course yeah sure yeah because it takes like

Speaker 1 first first role upscaling second role in painting whatever like the top ai creatives you see it's not one generation it's like 20 on one thing exactly yeah exactly yeah it takes a lot of skill so it's there uh

Speaker 1 this shit this is some medieval painting stuff

Speaker 1 do you think it's just consultants doing this work? Or do you think it's actually full-time employees? Or is it people who are all creative teams? Like these guys have

Speaker 1 creatives to begin with. So this is for sure their in-house team.

Speaker 2 That's their own. That's their in-house team.
I don't think

Speaker 2 this is too advanced for

Speaker 1 finances and the progression in the concepts.

Speaker 1 No, this is in-house for sure. And then we had again this

Speaker 1 pixel-style characters or whatever. And it's getting easier and easier.
You see how good it is. The artifacts are getting away.
It's just much more literally pixel-style quality.

Speaker 1 It looks like Shrek basically, yeah, yeah, except the incomes.

Speaker 1 Don't, yeah, yeah, it doesn't work, but that would be taken care of. Like, one to use.

Speaker 1 That's no, no worries. He's poured on his hand, of course, as usual.
Oh, yeah, see Godhand creative again, yeah, yes, and now, yeah, now it's much more impactful.

Speaker 1 Just wait when they will save the bear.

Speaker 2 I mean, this

Speaker 1 oh,

Speaker 1 nice,

Speaker 1 care. Yeah, very nice.

Speaker 2 That's that's great.

Speaker 1 Laurels again. Yeah.

Speaker 2 All the awards, of course. Thank you very much.
This is I mean it's getting so much better. It's just the thing is

Speaker 2 I'm still I'm still surprised

Speaker 2 companies in in the West like they just don't pick it up

Speaker 1 properly. That's just from Lord of the Rings straight up.
Yeah. Yeah.
Yeah. This is the one that that I said is the one.
This is literally Hobbit, the third movie, ripped. No AI.
Yeah.

Speaker 1 At least they made it themselves, right? Like, yeah,

Speaker 2 there are the rewards. Come on.

Speaker 1 Yeah, there are the rewards. That's the only thing that they did.
It's literally ripped. I had to check the scene, but I knew it immediately when I saw this guy

Speaker 1 smash the wall. Yeah, this, yeah, this, this, yeah, this is just like, yeah, that's Lord of the Rings.
Okay, moving on. Hello, everybody.

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Speaker 1 Handcrafted AI. Why do dragons sleep during the night so they can hunt nights?

Speaker 1 So, AI jokes.

Speaker 2 If you go back, if you go back, there's the fine print

Speaker 2 at the end.

Speaker 1 Handcrafted AI. No, no, no, no, no, no, no.
At the end of the creative.

Speaker 1 Here. Ah, ROC is exponent.
Yeah, yeah. That's their watermark, basically.
Okay.

Speaker 1 Okay. Okay, okay.
Yep. There we go.
Our usual

Speaker 1 jails creative.

Speaker 1 So, lines of jail.

Speaker 1 AI

Speaker 1 to create sickles, probably.

Speaker 1 Or disappearing buckets.

Speaker 1 But you see.

Speaker 1 He's not digging.

Speaker 1 This is the difference. Like, you've seen the ones that I showed you before from Rise of Castles and these ones.
This is like first, second iteration of the prompt.

Speaker 1 Those guys before, like, much, much more advanced. This is really good.
But this is Zootopia.

Speaker 1 Zootopia one-to-one.

Speaker 1 Yeah, exactly.

Speaker 2 Yeah,

Speaker 2 this is Zootopia.

Speaker 1 I love it.

Speaker 1 But it's Lands of Jails, huh?

Speaker 2 Yeah, in Lands of Jails. Lands of Jails, yeah.
Lands of Jail.

Speaker 1 And then, oh, amazing. But see, like, you know, do you remember?

Speaker 2 You remember when I

Speaker 2 told you last year when we were discussing, I think, or the year before when we discussed ants, the Underground Kingdom? And I said, animals have the best CPIs.

Speaker 1 AI animals.

Speaker 1 I'm pretty sure they have really good CPIs.

Speaker 1 Half of Tasty Travels creatives are just those animals.

Speaker 1 Yep, exactly. And these guys also have a lot of waifus.

Speaker 1 So I've seen even they've always had that. Yeah, they always had that, but I think they're up a little bit.
I'll show you later.

Speaker 1 So they have these like fake 3D ones or 2D, or I don't even know how to call the concept here.

Speaker 1 This was also quite interesting. These self-building

Speaker 1 adjusting prisons

Speaker 1 haven't sold

Speaker 1 locations.

Speaker 2 You know, the thing is, like, tell me,

Speaker 2 you follow all this AI AI stuff and tools and libraries and whatever. Like, how do you even come up with this type of things that

Speaker 1 you can maybe use?

Speaker 1 Yeah.

Speaker 1 How do you get inspired?

Speaker 2 Like, where is because this is not really common for gaming, so you don't really see this anyway? Yeah, understood.

Speaker 1 So, usually, for very specific effects there are lauras yeah so somebody is like tinkering it for a long time he has like full profile of like his experiments and the study of the of the effect and he releases a lore of it and then you take the laura and like run with it

Speaker 1 what what does loRa mean for our listeners low rank adaptation model is the additional data set that you punch in into your model so it can create the stuff that you want it to do and it could be anything it could be object activity shape material, whatever, like whatever the thing that you train it on, and and that's it.

Speaker 1 And you just add it into its memory, like imagine like you just upgraded its memory, and that's it, yeah, exactly, yeah.

Speaker 1 So, so that's so then you can create this type of like auto, yeah, whatever you want, basically. So,

Speaker 1 yeah, you know,

Speaker 1 yeah, more waifus.

Speaker 1 So, we're getting there, these some anime ones. I think they had also like a lot, still a lot of anime creatives.

Speaker 1 Then, these, like, I don't even know how to call them, like builder game style creatives that looks pretty interesting

Speaker 1 if you haven't seen this before

Speaker 1 then we have as i said more more

Speaker 1 waifus

Speaker 1 and like yeah

Speaker 1 female prisoners basically so they're doing that a lot then we have this

Speaker 1 this is by the way the first time i've seen really ai ai i think the only other one would be uh

Speaker 1 Top Girl or Apex Girl, where the girl is like generated in these, like, you know, the freezing freezing scenario, whatever, something. So, so that was there.
Again, more waifus.

Speaker 1 This is another anime one.

Speaker 1 Then we have the prison comparison with like luxury one against the shitty one.

Speaker 2 Yeah, leftover food, yes.

Speaker 1 Yeah, and the interesting part is that if you go into the creative, like there's like AI and non-AI stuff against it.

Speaker 1 So it's a mix. Yeah, so it's a mix.
Oh, yeah. But yeah.

Speaker 1 Yeah.

Speaker 1 It's a mix. Yeah, I see.

Speaker 2 It's a mix. No, you know, but how long is the creative?

Speaker 1 This one.

Speaker 1 55 seconds.

Speaker 2 Okay, so that might be. Oh, okay.
So it's not like two stitched together, it's just a few different things.

Speaker 1 It's a mix. It's a mix.
Okay. And we have a real person asking you to join and design some prisons.
Prison. Again, builder game angle.

Speaker 1 So that's there. Pretty interesting one.
They haven't run this before, so just like something I found new. Then more waifus, this time realistic ones with some PUBG

Speaker 1 ones set up.

Speaker 1 I don't know why the PUBG is so strong there, but like, okay, what is she holding?

Speaker 1 What

Speaker 1 she got in Chuck AI thing, yeah,

Speaker 1 yeah, that's that's what AI throws at you. Some nice hooks that they have there, which they always

Speaker 1 are doing pretty well. Then the selfie video of a prison

Speaker 1 that must convert so well, yeah, yeah. That must convert well, and it's interesting because it looks so weird.

Speaker 1 Like, the end card is right there in the creative, like, I haven't seen this before, yeah, yeah,

Speaker 2 you know why

Speaker 1 this

Speaker 2 I think it's uh

Speaker 2 what is like Sora or something, which doesn't really give you the 9 to 16 properly.

Speaker 1 So, like, the ratio problem, yeah, it's exactly the ratio problem.

Speaker 2 So, you don't really need to scale, upscale it because then it's and that shouldn't work.

Speaker 1 This was quite interesting.

Speaker 1 This is real.

Speaker 1 Yeah. I think this is definitely real.
And then it goes. This is real.
But this is not. Yeah, okay, okay.
Then it goes into AI. So real-life hook and then the AI creative.
Have you seen this before?

Speaker 1 Like, this is just pixel team with these monsters. Have that before.
Like Dark War.

Speaker 1 Yeah. More waifus.

Speaker 1 As always, this time with some stats or whatever.

Speaker 1 Cooking something. I don't know what.

Speaker 1 then we have again these self-building jails

Speaker 1 whatever this is but it's the first does landscape have any non-ai creatives yeah yeah i don't really okay lots and lots and lots of ai creatives but this is the thing like they are one of those that will literally be responsible for fulfilling my prediction like they are really really pushing ai so much yeah but this is again it's not going to be one company that's going to fulfill your

Speaker 2 prediction because we said it's going to oh oh, the fuck, man.

Speaker 1 Seriously, yeah, more waifus.

Speaker 1 Uh, this is nice.

Speaker 1 Ooh, okay, very, very nice transition. You know what? Yes,

Speaker 2 exactly. White at survival.

Speaker 1 They have very nice transitions. Like, just look, like, super nice transition.
Golden goblins. More waifus, this time, pixelated ones.
Okay. Then, yeah, this is the one that I told you.

Speaker 1 You walk towards something out out away from the camera, not not the other way around.

Speaker 1 So that's there.

Speaker 1 Um

Speaker 1 then we have again more of the how do you call called them last time, mad people or

Speaker 1 uh yeah, then we have some AI tree chopping which doesn't make any sense at all. Yeah

Speaker 1 see this is the schedule creative I told you Matty.

Speaker 1 Where like 1030 you do something, then you do something, then you do something, then you do something and like yeah so it's like scheduled creative then again some comparisons with like evil characters against lazy characters or efficient and then oh there you go idle umber

Speaker 1 so idle lumber the

Speaker 1 it's tissues these guys have the decency to change the wood

Speaker 2 it's still yeah it's a wooden tissue though and it's not orange track but it's blue track at least okay fine

Speaker 1 is idle lumber winning the creative challenge or like the best

Speaker 1 team this month? I guess so. Idol Lumber is the new core.

Speaker 2 Only this month. It's not.

Speaker 2 See? Everybody's stealing from Idol Lumber for years.

Speaker 1 Seriously.

Speaker 1 And

Speaker 1 this is exactly all the way. But this is again their own because you see it's t-shirts.
It's not stolen. Yeah, of course.

Speaker 1 Jesus Christ. Some more waifus as usual.

Speaker 1 More waifus this time, like rescue team.

Speaker 2 Rescueing.

Speaker 1 Yeah. then we have again running away from the camera

Speaker 1 okay nice yeah

Speaker 1 okay

Speaker 1 it's nice

Speaker 1 running now away from the camera sure then we have

Speaker 1 oh this looks yeah this is different game

Speaker 1 yeah I see

Speaker 2 survivors no the survival yeah

Speaker 1 yeah

Speaker 1 looks pretty good

Speaker 2 it was looking pretty good until the zombies came

Speaker 1 close

Speaker 2 Not too close, it's just like they don't really

Speaker 2 seem that it doesn't look that bad, though.

Speaker 1 Looks pretty good, like looks like literally just one step behind World War Z.

Speaker 2 Yeah, yeah, yeah, yeah, that's true. Yeah, yeah, that's true.

Speaker 1 Yeah, and there we go

Speaker 1 with

Speaker 1 the original guys.

Speaker 1 What the lonely forester has come to.

Speaker 1 Yeah, they're also, they have like so, so much hooks, hooks there.

Speaker 2 Yeah, this is the idea. I said, ah, don't do it.

Speaker 1 Very good hooks, basically. Yeah.
Yeah, pretty, pretty nice AI hooks. But they don't really have that many full AI ones.

Speaker 1 So, yeah.

Speaker 2 No, because it's look, I mean, this works really well.

Speaker 1 So

Speaker 1 for them, yeah.

Speaker 2 If this works really well, but like those, like, oh, okay.

Speaker 1 Very nice. It's all hooks, doesn't it?

Speaker 1 Yeah,

Speaker 1 this was like

Speaker 1 that. Is scary.
That is pretty scary.

Speaker 1 Yeah.

Speaker 1 There we go. Some few more hooks.
Oh,

Speaker 2 that brainrod shit is amazing.

Speaker 1 Yeah, brain rot shit is

Speaker 1 Tom the Train.

Speaker 1 This is, I think, actually not the hook. This is the full one.
I think this is one of the only ones they have like a full one.

Speaker 1 Where yeah, it took a lot and lot of time to actually do this. As you can see, it's like stitched with.
This is the guy.

Speaker 2 No, but this is the guy we saw on the previous AI creatives that I think I showed you with light lumber.

Speaker 2 They have the same lumber guy.

Speaker 1 It's like

Speaker 1 stitched five-second clips.

Speaker 1 Yeah.

Speaker 1 Also, a lot of work, actually. Yeah, this is like a lot of work.
This is a lot of work. Full AI creatives take a lot of work.
Yeah, exactly.

Speaker 1 Yes.

Speaker 1 That's pretty good.

Speaker 1 Even Olympics watermark, by the way.

Speaker 2 Yeah, man, this is great.

Speaker 1 World record. There you go.
No, that's really funny.

Speaker 2 This is so funny. But exactly, this is what it's supposed to be.

Speaker 1 You know what this is?

Speaker 2 I see golden goblins. I wasn't expecting golden goblins, honestly.

Speaker 1 Yeah.

Speaker 1 Pretty good hooks and pretty good creatives.

Speaker 1 This is great.

Speaker 1 They did really well

Speaker 1 in the hooks part.

Speaker 1 and and I think they're like a big step up from the last time we saw of course because because you know which team is which team is it it's the number team it's dub quantum so they know okay

Speaker 1 oh nice yeah yeah very very nice hooks and very smooth transitions like this one for instance that's the thing yeah that's the thing yeah the smooth transitions

Speaker 1 that's really cool yeah yeah fits fits that so well oh i didn't even know they had 2D

Speaker 1 creative. Well, yeah, well, me neither.

Speaker 2 Now we know.

Speaker 1 Now we know.

Speaker 1 Yes. Melted gold.
Satisfying. Yeah.

Speaker 2 Very satisfying. Like the whole creative.

Speaker 1 Ooh.

Speaker 2 You know what's really great? Because they already have the best performing creative, and now you just experiment with these different hooks, which is also super satisfying. All these pearls, right?

Speaker 1 Of course.

Speaker 1 Of course.

Speaker 2 Of one the most satisfying game, yeah.

Speaker 1 You bet I had, yeah, yeah, they they have very, very good hooks.

Speaker 2 That's that's that's great. Oh, this,

Speaker 2 I know where it is coming from, I know where this is going.

Speaker 1 Exactly, there it is going, exactly.

Speaker 1 Now it's perfect, literally, perfect creative.

Speaker 2 Yeah, this is perfect.

Speaker 1 This is done very, very well.

Speaker 1 This looks so great, yeah.

Speaker 1 It's just so satisfying to watch their stuff, it's very satisfying

Speaker 1 the same as the

Speaker 1 poor creatives.

Speaker 2 Yeah, yeah, exactly. Because then it goes into

Speaker 1 runway. Even the watermark is there.

Speaker 1 It doesn't matter. But no one cares.
No one cares, no one cares, of course.

Speaker 1 No one cares.

Speaker 1 Yeah.

Speaker 1 A lot of concepts, actually. So

Speaker 1 very, very few, like these long AI ones, but mostly the hooks. Because again, they're creative.
So finally,

Speaker 1 exactly. Yeah.

Speaker 2 they're kind of going this direction, which means finally, maybe other companies are gonna follow this. Because if it works for Eidel Lumber and Golden Goblins, then they need to copy it,

Speaker 2 they need to copy it. Although, most of the guys that they copy these two games are just from it coming from China, they're already doing it, so I'm not sure.

Speaker 1 I think

Speaker 1 this was quite a surprise for me. I'm gonna end it up with these like uh very

Speaker 1 grisly.

Speaker 1 you know what this is you'll be super surprised

Speaker 1 oh no

Speaker 1 see

Speaker 2 but that's the bear that that's the bear i showed you that's the bear i showed you they're fighting

Speaker 1 when you approach the bear you're gonna run climb no you're gonna play candy crush of course

Speaker 1 oh

Speaker 1 they're actually fighting back huh because they have to Yeah, they have to.

Speaker 1 They're not happy doing this. Like the prancing there is not happy.

Speaker 1 Oh,

Speaker 2 finally. Yes, this is the cut.
The cutting of this glass, this better be glass. Oh, fuck.
Guys, do a glass version of this, please. That's way more satisfying.
Yeah, just glass, please.

Speaker 2 Lava and things. Like, that's such a big trend for money.

Speaker 1 It'll be easy. 112 creatives.
There we go. Well done, Jakub.

Speaker 1 Well done, Jakub. Well done, Jakub.
It's great.

Speaker 2 And in 34 minutes, I mean, that's that never happened to you. That never happened to you.

Speaker 2 We are progressing.

Speaker 1 Yeah, but very interesting trends. As I said, the two most important ones for me is that those like in-engine stuff done in AI, because that's like really lacking, especially on the Western side.

Speaker 1 Nobody's doing it. Only Asians do it.
So now if you can prompt it out, it will be much easier to do. So a big advantage for the Western people.
And then the other one is the

Speaker 1 shit, what was it? The...

Speaker 2 What was it?

Speaker 1 What was it?

Speaker 2 Do you think it's a bad thing or

Speaker 1 a good thing? It's a bad thing?

Speaker 1 We can finish it there. It's not a bad thing.

Speaker 2 It's not a bad thing. It's okay.

Speaker 1 Let it happen. No,

Speaker 1 the golden goblins transitions, basically. Those ones.

Speaker 1 They get things super, super... No! Shit, I know.
Rise of castles. That's what I wanted to say.
Rise of AI. Rise of castles where you see that it's like high-production AI.

Speaker 1 That's what I wanted to say. High-production AI, where it's like you're

Speaker 1 miles away from the others, and you stop really seeing it as AI. Best, also, the other good example could be with the Tasty Travels when they were doing the AI character.

Speaker 1 It was literally like a cinematic.

Speaker 1 Yeah,

Speaker 1 again, if you're not us,

Speaker 1 as a normal person watching the creative, it looks pretty much the same as the Royal Kingdom or Royal Match is spending literally millions on render farms to do the cinematics themselves.

Speaker 1 Now, these guys are just running them with AI. It's catching up quickly.
Very quickly. All right.

Speaker 2 So, thank you very much, guys, for listening. Join the Slack channel.

Speaker 1 Um, and what else?

Speaker 2 See you next time. Thank you very much again.

Speaker 1 Bye-bye.