West Game II Review: Is cloning Kingshot enough?

Speaker 1 It's it's kind of funny to look at this and see how the 70-30 rule is cur like true here as well. 30% of games are driving 70% of the revenue.

Speaker 1 Feeling stacks, colors like a wizard in disguise. Jackups crafting realms, lift us to the highs.
Two and a half gamers talking smack. Slow hockey sick, got your back.

Speaker 1 Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Uh-huh.

Speaker 1 Hello, everybody.

Speaker 2 This is two and a Half Gamers

Speaker 2 starting again. Great episode.
The Yakuba doesn't know anything about the game that we are discussing, which is gonna be called, or it's gonna, it's called West Game 2. And guess what?

Speaker 2 There is also West Game number 1.

Speaker 1 People review West Game number 1 or what? But this one is twice as good.

Speaker 2 You just look at the portfolio, which you usually do.

Speaker 1 Man, you are getting sloppy. Yes, I'm getting overwhelmed by kids.
It's cold.

Speaker 1 It's cold. Yeah, blame it on the kids.
Hello, everyone.

Speaker 2 My name is Matte Lantaric. I also have a kid.
Nobody cares.

Speaker 1 Hello. One is easy.
Felix Brauberg. Yeah, well, one on the way.
One on the way.

Speaker 2 Nobody cares. We are your hosts.
And we're talking about, as you might have guessed, this game number two.

Speaker 2 And funnily enough, it's under Triple Studios account, which is the, I mean, I think it's like the biggest. I I don't wanna say joke, but I mean

Speaker 1 lay games.

Speaker 2 Lay games.

Speaker 2 It's their type of the uh plugin acquisitions, I I think exactly another forex game how will they compete oh why did you s spoil the secret I mean come on man like man it's pretty obvious it's it's so it was obvious since I've seen like the first ad and I've seen these ads like million times before but be because you didn't really go into the the actual

Speaker 2 actual fun part of like the checking the portfolio is

Speaker 2 this is the interesting stuff right okay one second so you don't don't believe this is like the West game number one It was doing

Speaker 2 quite well back in the days before, like, all this before Corona, yeah, before the Chinese invasion kind of, because before actually, like, people started doing this, like a new generation Forex, right?

Speaker 2 Look, then,

Speaker 2 since you're, I mean, it's still

Speaker 1 so small.

Speaker 2 What's small?

Speaker 1 Yeah, I don't know why. Yeah, the chest is super tiny.
It's a different member, it's not sharing, it's just joined the podcast. Oh, hello, what? That's amazing.

Speaker 2 That's great. Why is that?

Speaker 1 Let's see. How about now? Yeah.
Yeah. Perfect.
Finally. There we go.
And the way of being a host.

Speaker 1 Okay. There you go.
Maybe just. 300 million, 35 million downloads.
Do country filter.

Speaker 2 I mean, it's pretty obvious.

Speaker 1 You know what you're going to say here, right? Yeah. There you go.

Speaker 1 Well, it's Western. 7%.
Yeah, yeah, yeah.

Speaker 2 It's called also Vest Game.

Speaker 1 So it's, you know, the theme is Western, pretty much.

Speaker 2 I don't see any Chinas.

Speaker 1 And it's all basically.

Speaker 1 Do you know, like, I was asking a couple episodes for these forex, like, who these players are and I literally had dinner this weekend and I was sitting next to a McKinsey partner who was here in Lisbon visiting and he said he had spent 8k in the last year on a game.

Speaker 1 I'm like show me why it was frozen city. It was frozen city.
He's like I'm so addicted. I can't stop.
I can't stop.

Speaker 1 It's a problem. Frozen Frozen City or White House Survival.
Why Dot Survival? Sorry. Why does Survival? Yeah, okay.
Because I was

Speaker 1 20k.

Speaker 1 And I was like, how much have you spent? He's like, I think I probably spent like this year at least 80k. And I'm like, so when you play, it's like airports.
I love it. I can't stop.

Speaker 1 I think about it all the time. I mean, it's easy.

Speaker 2 Yeah. Okay, so this is this is the predecessor to FaceTake Cave Number 2.
I can stop sharing now. And I must say

Speaker 2 their ads are absolutely beautiful, but not in a way Felix would like it because I didn't see any ads, obviously. But like the creatives, oh my god, my God.

Speaker 1 Do cowboys convert well?

Speaker 2 Well, that was, I think that was the gossip that like this Western stuff is really performs well in US and like the basically Europe as well. But I haven't seen so many games like this.

Speaker 2 I've seen okay, I've seen one Western pixelated game which like the CPIs were okay, but nothing like extraordinary, honestly.

Speaker 1 So this is the first one which seems to be the machine zone style forex. Yeah, kind, yeah.
The old days, even though it's 2019.

Speaker 2 Yeah, but still, I mean, made 8 million.

Speaker 1 Oh, well, 8 million a month and now we are like we go like 300 whatever was but they have the forex no from here exactly exactly yeah yeah you didn't need that that different like ui know-how like you need now yeah yeah they have the forex one now yeah i don't know if you get the like picture of a map here probably it's bc before china what

Speaker 1 before china

Speaker 1 nice

Speaker 2 this is

Speaker 1 no no i meant the game the game was made bc before china it was a pun.

Speaker 2 Yeah, he still didn't get it. He has two kids, you know, like it's too much.
He can't, you can't, you don't get all he doesn't get all the

Speaker 1 people. Anyway, let's get to the tutorial because that's the important part.
So before I go over the game, this is the tutorial. So you have a few of those quick time sequences.

Speaker 1 Our hero rides in, like which looks like Lucky Luke, and then some kind of. Lucky Luke, that's a great reference.
I haven't thought about that since childhood. That's beautiful.
Oh, that's so good.

Speaker 1 Lucky Luke. Come on.
Major flashback. Yeah, one of my favorite Western series.
Yeah. Terrence Hill, actually.

Speaker 1 So you go and you save some people and there are more people cry out and they're more desperate. And then you, of course, need to save them.
And you need to mount the cannon.

Speaker 1 Or, yeah, I think in the first shootout, they destroyed the cannon or something. Yeah, something.

Speaker 1 And then

Speaker 1 there we go. And we'll do another kind of a small invasion of enemies where we already see where this is coming from.

Speaker 1 Where our hero on a horse is slowly shooting enemies in a dashed circle which is around him where have we seen this and then suddenly we slowly renovate the city and start to move on and uh voila we are upgrading our buildings and so on so forth

Speaker 1 do you think they saw kingshot here and just added that with a horse or do you think they had it earlier or they just threw it in there because it's performing so well this is like one to one kingshot now this is one to one kingshot man it's like literally one-to-one.

Speaker 1 Yeah,

Speaker 2 there's even, yeah, there's the night, there's everything. It's just like the same thing.

Speaker 1 The only change that I see is that enemies are coming from the left instead of from the right. It's to the right.
And yeah, exactly. That's it.
If this video is not like mirrored. But yeah.

Speaker 1 That's the only thing. And then you continue even this whole chapter system and like all of these, like, you know, this is basically Frozen City quests that they introduced into this chapter.

Speaker 2 So, Felix, this was launched September 2025. Yeah.
So, it was way late later than King Shot was released.

Speaker 1 So, as you see here, and then you continue.

Speaker 1 I think I've seen one more thing which I haven't seen in Kingshot, where there's this kind of girl cowboy character comes in, and you need to do like a quick time event with her, and you shoot her or something, and then she joins you, or I don't know what.

Speaker 1 I don't know if it's here. There's this like flamethrower guy.

Speaker 2 I was playing, I was actually playing this guy. I haven't seen the

Speaker 1 I've seen the. Yeah, anyway, let's get to the actual game.
Here's the game.

Speaker 1 This is already

Speaker 1 classic fan cannon center level six. Cannon center.
Oh, nice.

Speaker 2 Unlock everything with level six, I think, and then pretty much

Speaker 1 the whole thing. It goes very, very fast.

Speaker 1 When I started the game, let me maybe restart the game. Because when I started the game, there was a 20-minute until invasion today.

Speaker 1 Don't know if I need to restart it because I still have these kind of invasions that are approaching your enemy base which is the same as Kingshot mechanic which is the fake throne fall mechanic but I think I even don't have that now.

Speaker 1 Yeah I don't want to clear this because it's just too much.

Speaker 1 Yeah and then you slowly unlock the city as usual like typical stuff so it's literally one-to-one as you see here with the idle version of Sentury Games template. So nothing really to it.

Speaker 1 This is basically frozen city stuff. And then later down the line line, you just build more and more, more walls, more towers, and more, you know, item

Speaker 1 blah blah blah, like all the usual jazz, nothing really to it. Here's our typical gacha again,

Speaker 1 nothing to it. So it literally goes one-to-one.
As for map itself, again, as you can imagine, exactly the same, nothing really to it. I think I was already kicking my video.

Speaker 1 Nothing really to it again. I was just gonna question Jakob.
So we all know the 4X category is extremely lucrative and extremely high competition, right?

Speaker 1 Has there been anything that's actually invented on in the last Forex game on the actual Forex parts? Or is it pretty much all the innovation just happening on the onboarding side?

Speaker 1 Most of the innovation is on the onboarding side, of course. That's what happens.
You see some stuff on, of course, the inner workings of Forex.

Speaker 1 Like, don't get me wrong, some stuff is there, but I don't think it's that impactful as the UA part of it, and like this whole kind of onboarding setup.

Speaker 2 Why would you innovate to something that works really well?

Speaker 1 Yeah, exactly.

Speaker 1 I'm guessing what's not that innovative here is that you see that there's so few icons here, as for like probably the live ops isn't really up to par compared to something like Chanchi is running, which is just like, oh, hello, fake Johnny Depp,

Speaker 1 which is just a consequence of them not having probably the game that far further in development. Yeah, yeah, yeah, yeah, yeah.
Not that many resources.

Speaker 1 It is definitely Felix.

Speaker 2 SSR Felix.

Speaker 1 I need to sue.

Speaker 1 Call the mobile police. Call the mobile police.

Speaker 1 John Hex.

Speaker 1 Wait, wait, wait. Felix, Brown.
Do you have a cowboy hat? It's totally me. Look at that.

Speaker 2 Absolutely. Yeah, yeah, absolutely.

Speaker 1 Legendary hero.

Speaker 2 Yeah,

Speaker 2 it's absolutely you, legendary hero.

Speaker 1 With the golf gun, of course.

Speaker 2 But it's perfect.

Speaker 1 Yeah.

Speaker 1 Yeah. So they have the typical stuff.

Speaker 1 What didn't happen here, which is again not part of the forex template of Century Games that didn't kidnap the narrator, which is the River Game template, which again, because

Speaker 1 yeah, yeah. So this is River Game template.
This is not Century. Century is the idle, very heavy idol, idle one, so nothing, nothing changed there.
Yeah. What's here? Welcome, John Hex offer.

Speaker 1 See, that's uh that's the part I was talking about. So they just don't have it that aggressive from the beginning.

Speaker 1 Yeah, as I was going through the things, yep, this is really the like even the same screen for the idol mechanic and the auto battle mechanic that they have there. Again, not much innovation.

Speaker 1 As I said, there are some few quick time events. I wasn't able to find them here on YouTube, but you would go on a shootout with some cowboy character girl from the story.
She would then join you.

Speaker 1 Literally, I need to move the target somewhere on the screen and like click. So that was new.

Speaker 1 I guess the story is maybe a little bit different in a way that like, and we're not freezing to that or whatever. I think their furnace or what what was it here? Where is it? Yeah, here it is.

Speaker 1 It's just normal building for creating iron. So they don't have the

Speaker 1 temperature mechanic and all these other things. Kingshire also have don't don't have that already.
So that that's pretty much an upgrade.

Speaker 1 But the whole health system and these kind of timetables and these like societies, I don't even know how to read this.

Speaker 1 Sleep, comfort, mood, and like all these other happiness KPIs, they have exactly the same. Nothing really.

Speaker 1 It's just all part of the Frozen City Idol onboarding formula. That's like nothing.
Nothing's changed there.

Speaker 1 The sentry bell also, this is the one that's like mobilizes your people against the invasions.

Speaker 1 The evasion evasion was there even today i don't know why i don't see it but they have the same setup that first few down hall levels they throw these invasions and those are which bandits like a little bit of a tougher defense trying to destroy your camp and doesn't have any meaning at all like you don't lose anything if something's destroyed it's rebuilt like yeah it's just like part of the onboarding setup where it needs to be same as the ads and i'm guessing the ads will be kind of the same also so it's all probably just western team kingshot creatives, which I guess is working pretty well for now.

Speaker 2 All Kingshot, but yeah, there's a lot of these.

Speaker 1 Yeah, see, see, here, enemies, energy attack where count center reaches level eight. Maybe let's try that.
Right, some great.

Speaker 1 There we go. Speed up, instant finish.
Yes. See, there's the invasion.
So in 20 minutes, these guys will come from this east side, or I don't know where.

Speaker 1 But yeah, here's the daily gang, Dali gang grade, which is, yeah, guys are going to kick your ass, or rather, like just try to pretend they're going to kick your ass and do nothing.

Speaker 1 Uh, yeah, that's it, that's just the part that kind of keeps you in the in the loop of the onboarding being the same as the creative, but other than that, it's just like bread and butter.

Speaker 1 King Shot, yeah, as I said, I probably got already kicked out of my clan because I don't see my teammates around me from yesterday, so I didn't play for 24/7.

Speaker 1 Yeah, that's what happens here. Yeah,

Speaker 2 Can you go to the VIP or the shop

Speaker 2 if you see any signs of a web shop?

Speaker 2 Besides, this episode is brought to you by FastSpring, our dear sponsor. Thank you very much for sponsoring.
So

Speaker 2 they are the Drama D2C partner that's been scaling over 20 years with mobile publishers.

Speaker 2 And if you're launching your new web store or replacing current D2C setup, call FastSpring or go to fastspring.gg because they can help you to add either backup plan or just you know launch a new web store because these guys definitely have a web shop and they have a web shop for vest game and they have most probably a web shop for vest game number two but i couldn't find it but they definitely have it on vest game one so there is the whole kind of ecosystem of additional purchases coming from web stores

Speaker 1 That's very interesting.

Speaker 2 Yeah, you'll be surprised.

Speaker 2 Thank you very much.

Speaker 1 Yeah, you'll be surprised. I've spoken to a lot of developers that are high on IAP, and they're starting to say numbers close to 50% that's going through web shops.

Speaker 1 So, yeah, if you haven't gone on a web shop, definitely reach out to Fastpring.

Speaker 1 I actually heard multiple people at the RobioCon telling me that. Yeah, yeah.
From big companies. Do you think that means that the data in the sensor tower is starting to get more and more inaccurate?

Speaker 1 Of course.

Speaker 1 Natural occurrence, basically.

Speaker 2 I'm not saying inaccurate. It's just like it may be they're also working on something to bring back.
They're very accurate, actually.

Speaker 1 It's just that the revenue moves different place.

Speaker 1 Exactly. That's the thing.
Yeah, of course. That's the thing.

Speaker 2 Still very accurate. It's almost like, hey, like, if you're looking at the ad-monetized games and say, like, oh, Cesar Tower is inaccurate because you don't see the revenues.
Well, no shit.

Speaker 1 It's just a different type of revenue. I still think it's very accurate.
It's just that the revenue moves away, moves into the web shop.

Speaker 1 But I guess it's a matter of time until these things are sorted, also on the

Speaker 1 intelligence side, because it's just going to be too big and impactful to ignore anymore. Yeah, yeah, yeah.
Any questions to these? Because this is all standard stuff. Pretty much standard.

Speaker 2 See

Speaker 2 anything to it.

Speaker 1 I'm just kind of surprised, like, again, let's look at the data now.

Speaker 1 Where we are. Here we are.
Kingshot is what? February this year started scaling? Yeah. We have what?

Speaker 1 Half of September, seven months?

Speaker 2 Seven months, yes.

Speaker 1 Yeah. Seven months.

Speaker 1 So basically in seven months, you have a carbon copy of like the top crossing game of the year.

Speaker 2 I think it was it's even earlier than seven months. It's just this happened to be in the development I guess or whatever.

Speaker 2 Come on. People can like I'm pretty sure.

Speaker 1 And they just change the onboarding to be in sync with Kingshot. Exactly.
Yeah, yeah. Where are these guys based?

Speaker 1 Exactly.

Speaker 1 Can't say I'm surprised with your answer. Yeah, it's Lay Games or Lexian G.

Speaker 2 Yeah, exactly.

Speaker 1 Whatever.

Speaker 1 But they have the, as Matthew said in the beginning, they have the best game one, which is 300 mil. So they have the forex core, they have the template, probably.
They just updated the art.

Speaker 1 As Felix said, they probably were already working with Whiteout Survival follow-up. And at some point, they just said, oh, why do we take like a, you know, older update?

Speaker 2 The new shit. That's been that.

Speaker 1 The new shit.

Speaker 1 Because it's not that hard to kind of, you know, if you already have whiteout survival, morphing whiteout survival to kingshot is quite easy, in my opinion, because what you're adding there is just a tromfo layer of like a guy shooting something, and that's it.

Speaker 2 like nothing really to it yeah because you still you still still have the different onboarding which then translates into forensics so just swap it out no uh because if i understood this is the first big kingshot clone that we see on the market is the i mean define big i mean this is just growing it's not that big yet

Speaker 2 40k already yeah but still if you look at the

Speaker 1 yeah okay the thing is right like in about two months it's gotten to 30k a day right so it's scaling quite quickly.

Speaker 2 Yeah.

Speaker 2 That is correct.

Speaker 1 This is this is as triple dot as it doesn't get basically because it's on China.

Speaker 1 So I think

Speaker 1 yeah. So like all the know-how and the you know best forex practices that this guy got was pretty much as bonus package during the acquisition.
But this is not.

Speaker 1 I think and and this basically makes them the only Western team or Western company, a Chinese forex team actually.

Speaker 2 Yeah, that's that's that's the that's the interesting part.

Speaker 2 As I said, I was seeing these ads for, yeah, since basically I'm I'm here in the US and every day, like 10, which usually means this is scaling.

Speaker 2 Because if I see 10 ads and 10 different ads for the same game, like this is like crazy.

Speaker 1 You're like our correspondent in the US. Yeah.
Our early warning system. Yeah, exactly.

Speaker 2 I'm basically the sensor tower bot before before it's yeah, before it is actually

Speaker 1 showing in the trenches, our early warning system.

Speaker 1 Regarding the Forex category, just looking briefly at it, uh, Xclash, not really pulling.

Speaker 1 Xclash? We covered it.

Speaker 2 We covered it, but you were you were somewhere in the middle of nowhere. I don't know where.

Speaker 1 We covered it. This is the save the dog

Speaker 1 to glory with like

Speaker 1 160-70k already and downloads-wise, they're doing they already went downhill because this thing is not sustainable.

Speaker 2 No, no, no, just change, do the country filter, like all these Indians and bullshit leaks, it's not there anymore.

Speaker 1 See, oh, yeah, that's India, but it's still India, it's a decay,

Speaker 1 India's what remained. That's the problem.

Speaker 2 No, no, they're still U.S. man.
I mean, it's not exactly scaling as the like the other like folks,

Speaker 2 but still, yeah.

Speaker 1 But like, if we go here, let's let's do the like the real filter here.

Speaker 1 No real filter, uh, bullshit filter, real filter, whatever, yeah, which is revenue, which last word is doing minimally 160 mil a month, just saying easy, yeah.

Speaker 1 And whiteout survival, King Shot, they're doing what 10 and

Speaker 1 180 together. So, they're more than last four, but the problem is that last four is also this,

Speaker 1 yeah, yeah, yeah, and also this,

Speaker 2 so it's not a fair fight, it's not a fair fight, man.

Speaker 1 Like, fair comparison, the fight is definitely not fair to begin with, yeah.

Speaker 2 That's true, okay.

Speaker 1 And uh, what our friends from Score Warrior are still top 10, that's great. Yeah, I mean, it's still pretty good, yeah, still number 837 guys

Speaker 1 this year,

Speaker 2 yeah it's the same thing

Speaker 1 pushed out of the top man it's it's kind of funny to look at this and see how the 70 30 rule is like true here as well like 30 of games are driving 70 of the revenue yeah let me just check these three if they're still growing but obviously they are they still are

Speaker 1 it's close

Speaker 1 where we are

Speaker 2 just wait until the end of the year yeah this is the typical century curve and yeah look we are entering the yeah like you would say now, like, they're peaked.

Speaker 1 It's already peaked. This is a Chinese dragon.
It never peaks.

Speaker 1 No.

Speaker 1 But this peak.

Speaker 2 No, but they launched Kingshot.

Speaker 1 So, like, they launched Kingshot, so, like, yeah. Diversify to better.
You know what I'm looking forward to the most out of all our segments for this game? I'm looking forward to Matie

Speaker 1 showing us the metric that really matters, which is number of creatives per 30 days. Like, it's yeah, it's the new gold star metric.
It's the most important metric.

Speaker 2 Yeah, that's true. Yeah, that's true.
But in this case, you would be surprised.

Speaker 2 I mean, it's still pretty decent, but it's not like tens of thousands. Because it's true that

Speaker 2 it's a golden metric. But even if you have 10,000 and it's still the same fucking thing, longer, shorter, doesn't matter.

Speaker 2 If you have thousand and 70% of it's like it's different creatives, like that's the that's the golden metric after that right there.

Speaker 1 But anyway.

Speaker 1 Oh, hello.

Speaker 2 Hello there. I didn't see you.
Thank you very much for coming to this episode. It's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing.

Speaker 2 If you're scaling your business and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business.
There's no equity dilution.

Speaker 2 You can repay as you get paid and it's flexible, fast, and fully tailored to your growth. So you can secure funding in 30 days and get a term sheet in just 24 hours.
Don't you wait.

Speaker 2 Take control of your UA budget without giving away

Speaker 2 a piece of your company. Visit pvxpartners.com and see how they can help you grow your game faster and stronger.
Don't wait. Go to pvxpartners.com.

Speaker 1 Can you show us? Let's go to the creatives. I want to see.
I know, honestly, I think this is the first kind of a legit King Shot copy because it's Chinese.

Speaker 2 Yeah, do you see?

Speaker 1 Everything's

Speaker 1 creatives. How does that back up? Wow.

Speaker 2 But I mean, I'm starting with all of these, which is basically a combination of different UI channels, and they are running everything.

Speaker 1 But there's not last time.

Speaker 1 Sorry?

Speaker 1 This is year to date.

Speaker 2 Yeah, this year to year to date. But since they're two months old, it doesn't change

Speaker 2 the whole equation, so it doesn't matter. And it's a combination of Facebook, uploading, Google, as you can see, uploading Google, Samsung, and every literally like

Speaker 1 videos. Too many concepts.

Speaker 2 Yeah, yeah, yeah. That's why.
Like, I'm just going to do this and then just go for like one by one. It's really like insane.

Speaker 1 Yes, so let's let's just go like one by one, right?

Speaker 1 It's like again, combination of redemption two, yes, yeah, yeah.

Speaker 1 There you go, isn't this from the previous game? No, this is from Red Dead Redemption 2, which probably made it into their other games, but like, look at the map, look at the weapons,

Speaker 1 like, yeah, Dead Eye, like, come on, like, yeah, it was

Speaker 1 their other game, but yeah, exactly. Come on, man,

Speaker 1 quick call the Apolis, call the Apolis. We have

Speaker 1 a playable

Speaker 1 stack bridge with

Speaker 1 golden goblins and play rigs, basically. Yeah.
Maybe if you do full screen, you can even see.

Speaker 2 No, no, no.

Speaker 2 I can't do it because it's just

Speaker 2 too loud. We have all these different things again.
Hello, ASMR. I'm not sure if it's gold or wood or whatever.
I guess wood or...

Speaker 1 No, it's gold.

Speaker 1 I'm not sure what it is. It's bullets.
It's bullets. It's bullets.
Okay, they're bullets.

Speaker 2 Okay, these are bullets. Okay.

Speaker 1 Swarm of giant pumbas are attacking. Yeah, giant pumbas, yes.

Speaker 1 Yeah, well, definitely.

Speaker 1 They're mining to turn into bullets. Is it metal? Oh, this is how it is.
Yeah,

Speaker 2 that's what I wanted to know.

Speaker 1 I have no idea what this

Speaker 1 bullets. So that's that.
Yeah, there you go. Judge.
Hello. Mistress.

Speaker 1 Wife.

Speaker 2 Yeah, I mean, this is like more like...

Speaker 1 Dude. Ah, the judge makes a decision now.
He kills the wife. Jesus Christ.
Yes. Wow, this is like a combination of three games.

Speaker 1 No, three concepts. Exactly, exactly.
Yeah. This is like

Speaker 2 the playrics, like cheating. Yeah.

Speaker 1 How it's called Lily's Garden. Yeah.
Yeah.

Speaker 1 This is how it's called Elite What? The one where you have these X-rays. No, that's Sniper Elite.
Sniper Elite. Sniper Elite.

Speaker 2 Sniper Elite.

Speaker 1 The World War II game.

Speaker 2 Perfect. That's there.
And you are the judge, obviously.

Speaker 2 So it's like, look, see, this is like three creatives, three different concepts.

Speaker 2 There's fourth one.

Speaker 1 again. Oh, we have a different creative.

Speaker 2 There's so many of them, seriously. So, they really, really know what they're doing, obviously.
So, Sims, thank you very much.

Speaker 1 See, do you think they're catching an extra wide net in the start just because it's the first two months, or is it just which one is the like a breadwinner? Yeah,

Speaker 1 what's the one on the top right? This is a cinematic. And I mean, this is just scratching the chest.

Speaker 1 As soon as, yeah, okay, that's red dead redemption again.

Speaker 2 I mean, just wait

Speaker 2 until I show you actually the

Speaker 2 Facebook gallery. That's the real fun.
Okay, so we have this and then whatever else.

Speaker 1 Even the icon is the same as Red Dead. That's what they're going for, right? So, yeah, icons the same.

Speaker 1 Just wait until Rockstar finds out that they're based in the UK. Yeah, yeah, yeah, that's true.
You don't like China.

Speaker 2 Man, like, nobody cares. Like, the icon, like, who cares?

Speaker 1 It's just an icon. You can't do shit.
You can't do shit. You can do shit.

Speaker 2 Exactly. You can't do shit.
Didn't we talk about it in the last episode of the the creative trends? Isn't this the guy?

Speaker 1 It's the pirates of Caribbean, right?

Speaker 2 Yeah, yeah, yeah, that's the guy. Exactly.

Speaker 2 Oh, my God. It's so good.
So, we have all the different

Speaker 1 movies.

Speaker 1 The creative TV is great.

Speaker 1 That's also from Red Dead.

Speaker 1 So,

Speaker 1 okay. And then

Speaker 1 Fun Plus Creative.

Speaker 2 Look, oh my God, what is this? Yeah, good.

Speaker 1 Good lava. Yeah, good

Speaker 2 or whatever. This is, yeah, I mean, come on.
Everything. I mean, you know, like, you know what happened basically.

Speaker 2 Like, let me, let me check every creative concept in the last five years for Forex or similar category. Let's do it and see what sticks.
And this is just Evony, like, pretty much like the best.

Speaker 2 But like a long time ago, right? This is not like the current Evoni.

Speaker 1 But we have all the differences. This is like watching a flashback episode of all the creative reviews we've done in the last two years.
This is White House Survival.

Speaker 2 Yeah. This is White Out Survival with with like old oil and everything.

Speaker 1 Oh, with oil instead of cold.

Speaker 2 Yeah, they even had, like, they even had oil there sometime. And we have this, obviously.
So it's like a lot. And this reminds me like Dark War creative.

Speaker 2 I'm not sure if it's not even like the Dark War one.

Speaker 1 Oh, wow. That's with light instead of cold.
And it's just wow.

Speaker 2 Yeah, pretty much. So all.
And see, and we are not even

Speaker 2 in the middle of everything.

Speaker 1 Cool. See? Stealing from Rolick.
I love it. No.

Speaker 1 Hey. Was this Block People or how it's called? Yeah, it was the Rollic game, right?

Speaker 2 It was the Rollic game that we discussed, which I don't know what it was. What was it?

Speaker 1 Yeah, anyway. I can't remember the name, but it's a Rollick game for sure.

Speaker 1 Hall people.

Speaker 1 All people. All people, yes.
Exactly.

Speaker 2 Hall people. Yes.
Yeah.

Speaker 1 So

Speaker 2 exactly. And then there's like from see.
Hello, it's farming. Thank you very much.
It's also like a combination of

Speaker 1 very nice pearls. Nice pearls.
Pearls of gold. Here, like...
And AI?

Speaker 1 No.

Speaker 1 This is all in Engine.

Speaker 2 Yeah, I know, it's not AI.

Speaker 1 No, that's

Speaker 1 Gibbs. Mr.
Gibbs. Gibbs, yeah, Mr.

Speaker 2 Gibbs. This is the one from what was it, the Rapunzel guy.

Speaker 1 Man, that you remember the character of not even one of the main characters? That's a pretty good one. Yeah, I mean.

Speaker 1 Thousands of times.

Speaker 2 Thousands of times. So it looks all the different things.

Speaker 1 And then we're gonna

Speaker 1 try and vote everywhere, basically. So, idle, yeah, I learned, but okay, now back up.
Whoa,

Speaker 1 what I'm doing.

Speaker 1 Is that a monkey in a diaper? Yes,

Speaker 1 what I'm looking at. This is AI.
This is a hook.

Speaker 2 That was an AI hook with like that.

Speaker 1 We have a trailer for our next game that we're gonna review. That's what I said exactly.

Speaker 2 Yeah, I was looking at, like, hey, wait a second. This is what we are gonna discuss, which is more expensive.

Speaker 1 Thank you very much.

Speaker 2 Yeah, see you next time. Uh, this is also what Capybara, by the way, goes doing

Speaker 1 it goes there, yeah. And then everyone do this when they're starting UA for a new game and just make all these different creatives from all the main winning ones.
Is this a bad idea or what?

Speaker 2 It's not a bad idea, it's just dependent depends on like how many of you are saying it depends on your manpower, yeah, exactly.

Speaker 2 If you have a Chinese team, then you know what we discussed always: like, hey, so what's the brief? You know what? Just copy everything our competitor was doing yesterday.

Speaker 2 There you go, that's your brief.

Speaker 2 And you know what is this?

Speaker 1 This is your king shot.

Speaker 2 This is your king shot, just like a slightly different

Speaker 2 version. Oh, wait a second.
Where did I see this?

Speaker 2 Yeah, exactly.

Speaker 1 Golden goblins. Wow.

Speaker 2 I mean, that's, I mean, pretty good.

Speaker 1 So, yeah.

Speaker 2 Golden goblins. You know, you see like how it actually misses the whole golden goblins point.
It's just like this is nowhere near the actual feeling you get

Speaker 2 and the quality as well.

Speaker 1 Although, I think

Speaker 1 there's not satisfying. The quality can be debatable.

Speaker 2 But exactly. I was like,

Speaker 1 that's really.

Speaker 2 We saw this one before.

Speaker 1 Have you seen any AI? Well, wait a minute. I mean, the monkey, the monkey, yeah, the diaper dancing.

Speaker 2 Oh, wait a second. Oh, are we saving the

Speaker 1 saving the cowboy?

Speaker 2 The guy? The cowboy?

Speaker 1 Oh, my God.

Speaker 2 Yeah, of course. You see, basically, everything.
And

Speaker 1 look how many of these. This is just an exact same picture and save the dog.
Of course. See? So an avalanche of sheep that's going to be then recycled and jammed.
Of course, like knit, knit out.

Speaker 1 Give me that.

Speaker 1 Yeah, you're right. Yeah, you're 100% right.

Speaker 1 It's knit out. It's right there.
I'm just missing the pigs. You know, the century games, pigs.

Speaker 2 Yeah. Oh, yeah, yeah, yeah.
Of course.

Speaker 3 So I told my boss I made a playable ad with Playable Maker. And he said to me, What language did you code it in? And I said, I don't know.

Speaker 3 With Playable Maker, all you do is drag, drop, click, and it does it all for you. So again, he said, what language did you make in? And I went, I don't know.
English.

Speaker 3 At the end of the day, as long as the Playbook Maker does it before you, why do you care? It's just like magic.

Speaker 1 Oh, wow. Come on.
Again, trying to pick up the golden goblins.

Speaker 2 But yeah, that's like, look, so it's so many of different concepts. Like, I love it.

Speaker 2 Honestly, that's what I was like, this is interesting that you know, I'm seeing 10 ads per day, and it's still the same game, which usually never happens.

Speaker 2 So, you kind of see like two, one or two, which are scaling across the board. But now, this is very good look

Speaker 1 this is

Speaker 1 yeah these pictures yeah yeah yeah yeah for sure why a coffee head yeah why not chinese meme probably

Speaker 1 yeah man chinese meme no idea no idea

Speaker 1 that we don't know about

Speaker 1 finally ai finally ai yeah

Speaker 1 go full screen are there zombies so yeah

Speaker 1 that's actually a really good creative except the fact that he's he's he's he's not running on rails no but it evokes a evokes an emotion in me like i'm definitely into it.

Speaker 1 That's true. Yeah, okay.

Speaker 2 It's quite... Yeah, I mean, come on.

Speaker 1 Physics of the room. Yeah, yeah, yeah.

Speaker 2 See, we're still not done.

Speaker 1 Last four. Still not done.
Yeah, yeah, very much. So why is it? Basically, if you have the manpower and money, why is this a bad plan? It's not a

Speaker 1 bad plan. I think it's still working.
It just won't get properly to Kingshot proportions. That's it.

Speaker 2 Oh, that's most probably no, but not only because of the UA, or because of the game won't sustain. It's not even close to what Kingshot has in terms of the events and everything.
What was this?

Speaker 2 In terms of the UA, I mean, yeah, of course.

Speaker 1 Like, this is what we're good. What's happening? This is Looney Tunes.
What's happening, please? This is just Looney Tunes. Yeah.

Speaker 2 I mean, I have no idea

Speaker 2 what did I just see.

Speaker 1 Okay, that's Looney Tunes. Like, I've seen that cartoon directly.

Speaker 2 I see what is. Tell me, Jakub,

Speaker 2 this is your favorite.

Speaker 1 No, it's not a favorite.

Speaker 2 Yeah, it reminds me of jail, basically.

Speaker 1 It is Lens of Jail.

Speaker 2 But it's kind of Township and Lands of Jail and

Speaker 1 other stuff.

Speaker 2 Yeah, thank you very much. Maybe this is Lands of Jail a little bit more.

Speaker 1 Yeah. That's the slides of the jail.

Speaker 1 And I hate the Lands of Jail creatives. Every time I get one, I really don't like it.
Which are Lands of Jail? Yeah, it's Landers of Jail.

Speaker 2 I mean, yeah, but this is like one-to-one. Kind of.

Speaker 1 At least they have the decency to switch it into their team. Was the poker one? They had poker in the first game.
They had poker in the first game. Maybe that's why they're doing it.

Speaker 2 Yeah, but you know, like, you don't really do poker creatives.

Speaker 1 You don't really compete with poker games. It's

Speaker 1 This isn't even poker, this is some hexas or bullshit. Yeah, yeah,

Speaker 1 how much do you want to bet? If we check governor of poker, we'd probably find this creative. Yeah, most probably, yeah, most probably.

Speaker 2 Okay, so a few more.

Speaker 1 Can you

Speaker 1 after we get done with a few more? Can we just check and compare with the games they're trying to beat on the number of creatives are launching? Yeah, let's get the final number. Yeah.

Speaker 2 Okay, so we have

Speaker 1 to

Speaker 1 tune in for the first time on the episode today, this is the new gold.

Speaker 2 Oh, there's this wait a second, it's Facebook only. So yeah.

Speaker 1 So for those of you who are just tuning in, we're checking this because it's kind of the gold standard in what's important right now in user acquisition, which is how many creatives you can make per month.

Speaker 1 Actually, crush your enemies.

Speaker 1 Yeah.

Speaker 2 Ah, they're not helping. What do we have?

Speaker 1 Last one else. Whiteout.
Whitehouse survival. Oh, what? Yeah, that one that's making six mil.
Yeah, and then

Speaker 1 whiteouts. Yeah, that's enough.
Okay. Whoa.
Whoa. There you go.
Wow. Yeah, so it's Kingshot.

Speaker 2 Kingshot is killing it.

Speaker 1 Is that the biggest we've seen? Last Z is already over last war.

Speaker 2 Yeah, because Last Z isn't scaling them heavily.

Speaker 2 They're pushing it so much.

Speaker 1 Is Kingshot the highest number we've seen so far? No, no. 10,000? Because it's Blockbuster.
Blockbust was 4K.

Speaker 2 Or 16.

Speaker 2 It's insane.

Speaker 1 Can you imagine how we can create 16,000, like whatever for that type of concept?

Speaker 2 Yeah, I mean, if we do just new

Speaker 2 only, see, it's slightly lower, but still, I mean, come on.

Speaker 1 5,000 new creatives every month.

Speaker 2 Yes, not bad.

Speaker 1 Not bad.

Speaker 2 Not bad. So,

Speaker 2 you know, it's good because then we have lots of things to discuss every month on the creative

Speaker 1 trends episode.

Speaker 2 So there you go. This is pretty much it, my dear friends.

Speaker 1 Yeah, I need to pump those numbers up in order to compete with these guys. We'll see.

Speaker 2 Oh, yeah, absolutely. But still, I mean, this is very decent.
Very decent, and I wouldn't expect anything else.

Speaker 2 I'm kind of now thinking if they're actually talking to Triple Dot or not, and like how that kind of the whole relationship is happening.

Speaker 1 Because

Speaker 1 Triple Dot, like Western Studios, will get Chinese know-how.

Speaker 2 No,

Speaker 2 also other way around.

Speaker 1 Also, other way around.

Speaker 2 Triple Dot is very good in UA and marketing.

Speaker 1 So, I mean, keep in mind that not every Chinese company is as successful as it may seem.

Speaker 1 Like, if you look at Lilit and FunPlus, they're kind of getting pushed out of the market, even though they were the OGs like yeah five six years ago well i mean it's happening all the game categories right like even match three right so yeah yeah i'm just saying like like being chinese doesn't kind of you know guarantee you being on the top because there are other chinese companies

Speaker 1 yeah fair all right guys thank you very much for listening download this game if you want if you don't that's fine i mean we don't care too much uh but we did but we will be back with another fantastic episode we come out with two episodes every week whether you like it or not we're actually on three episodes now I just realized.

Speaker 1 So, yeah. Four.
Four. Four.
Becoming four.

Speaker 2 Anyway, different segments for different types of people. We love you.
If you love us, let us know. If you don't love us, let us know as well.

Speaker 1 Which you do.

Speaker 1 Which,

Speaker 1 yeah, I mean, it's fine. Matthew seems to be getting most of the hate, but.

Speaker 2 Yeah, yeah, yeah, I will, I will, yeah, I will take it. That's okay.
I joined the Slack channel and see you next time. Thank you very much.

Speaker 1 Bye. Bye.