Sunday City Review: GTA or Casino? Sunday City’s INSANE Onboarding

Seems like you're launching a game. Good ballpark for creatives.
Thousand creatives.

You actually need to get it. In the first month.
In the first month, so we can actually

it's 4 a.m. and we're rolling the dice.
Mate drops knowledge made of gold and ice. Felix with ads making those coins rise.
Jack up designs, worlds chasing the sky.

We're the two and a half gamers, the midnight crew. Talking UA adverts and game design too.
Mateish, Felix, Shaku, bringing the insight. We're rocking those vibes till the early daylight.

But J KUA, master, eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackets, craft and reals, lift us to the highs.

Two and a half gamers talking smack. Slow hockey sick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

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Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Easy. Easy.

Hello, everybody. This is two and a half gamers, and we have another game for you.

Well, of course, we have. My name is Matielancharic.
I'm Felix Brauberg. And I'm Jakubremier.

And we are your hosts. That is true.

Mysterious. Grumpy, yeah.
Yeah, no, he's mysterious. He's not grumpy.
He's mysterious. No, I'm just like preparing for some AI stuff, and it seems like Klink completely renewed their website.

Oh, yeah,

basically. Kling 2.6 already is out there.
It's actually killing it.

Klinging it.

Yay. Okay, anyway.
Anyway, not cleaning it. What are we talking about today?

Yeah, we're talking about Sunday. And it's Monday.
Okay, I'm done. I'm done for today.

We can actually

start talking about the game. But before we go there,

GC takeover by two and a half gamers, dear listeners, we are going to have a party, or we are already having a party on Monday with Google and Singular, which we're actually going to attend.

Yeah, yeah, we are going to be here. We are going to be there.
Disclaimer, disclaimer, we are going to be there. There is also going to be, yeah, physically, all three of us.

You have the gotcha, you have the gotcha box, and we are all

three of us are multi-legendary. Yeah, well, super, super rare.
I'm gonna host an unofficial birthday party on Sunday. So you need to ping me to get invited.

There you go.

I pinged Boston the other day. He still hasn't replied to me.
So maybe. Yeah, you know, maybe you are not invited because it's my actual birthday on Sunday.
So it's gonna be a close

group of friends and from the industry. So, you know.

you need to get yeah you need to get get in touch to to know where the actual space is going to be and then we are cooking on a one party with TV Scientific on Tuesday, which I'm going to share more details in the upcoming future.

So be sure that we are taking over the whole PGC. I'm going to have not one, but two speaking clothes.
So

we are actually taking over. So enough of the bullshit.
We can go and try to actually talk about the game, which is Sunday.

It's Sunday. It is Sunday.
Sunday City. Sunday by Kefiri.

By Kefir. Yeah, that's true.
Do we need to introduce Kefir as well as a company?

I think we need to. Yeah.
They're really OGs, huh? Yeah.

Are they?

Well, they've been around for a long time. Sure.
So introduce it. I, for instance, don't know.
You don't know.

Kefir is a studio that was based in Russia. I don't know where they're based now.
So probably they've moved out, right? Yeah, Cyprus, right now, right?

But they're very famous for this title called Last Last Day on Earth that's been around for ages. And this is one of these forever games that just won't die and just has a loyal following.

So if we show it here, it's been making two and a half million every single month for however long. I'm just going to show it here.

So yeah, you can see it's been out since 2017 where they had, yeah, a couple of months, but you see it's super stable at around two and a half million a month.

And this game is just gathering resources, very strategic and it just won't die as you can see and kefir used to be a

yeah 300 rail mil all right and then like this game right they used to be from the studio called kefir and they haven't really come out with a hit title really until now and this is why we're talking today about sunday city life simulator because It's out just now and it's already making a million dollars in its first month, right?

I mean, it's been out there for a while, but to the point of like what games did they make it was last day on earth then it was frostborn which i kind of got a lot of ads in the in the previous months i mean maybe even a year and now sunday city live simulator which i also is in the last maybe week or two i'm getting loads of ads like on a daily basis even

yeah but i guess it's been in software for quite a while right yeah it looks like that it's like yeah that that's the a little bit of a hockey stick right there and it's a pivot it's a let's say pivot from their usual stuff, which is mostly isometric, just think.

So, I would not be surprised if this is a team being published by them or something like that. Maybe.
I don't know. We'll see.
But, yeah, anyway,

I can guarantee you will be mind-fucked once I figure like

that. I will say this game.

I played quite a lot of levels, and I'm just like, I can't wait to hear what Jakob has to say about this because it feels like it's a city simulator open world wrapped around a social casino game.

It's

GTA Y C D.

Yes, social casino. It's a coin master.
Yeah.

Right?

Yeah.

Yeah. I didn't see it coming when I started playing.
I was like, okay, cool. Yeah.
Oh,

let's go to the casino. Let's do our very thorough review.

Let's start actually with the tutorial of the game. And like how it actually plays and how it starts so we can unpack the rules.
Unpack this.

yeah, and then go after it. Also, guys, before we go here,

I think when we discuss this, Felix, like we want to do like the prediction episode or whatever, just to have a little bit of a fun Christmas stuff, Christmas stuff, whatever, yeah, it's whatever we can wrap it as we want, way to wrap it as we want, it doesn't matter.

I was

talking about the fake ad survey that I did, and I want to publish it very soon, which is most probably just a week around this episode.

And I was playing around with the actual calculation of like how and when the kind of fake ads onboarding or different gaming, different gaming genres is onboarding kind of work.

And you need to have like substantial LTV to make this whole shenanigans work. That's why we see it in Forex and Social Casino.

So I have this feeling, and we were talking about this, Yaku for maybe a year or maybe two years.

We're going to see this penetrating other genres as well very soon.

Of course, Metro also works with that. Exactly.
Yeah, exactly. Although, like, Match 3 is not quite there yet because they have like a workaround with the levels in between.

But I think we are going to get to the point next year where the Met 3 is not going to be excluded from all this. Yeah.
No, no, no. Like,

yeah, you're going to see.

Exactly. Yeah.
Like, what do you need is high LTV engine. Like, high LTV economy engine,

which is currently Forex and Social Casino, like coin looters, basically. Yeah, yeah, yeah.
That's it. Yep.

Let's go. Okay.
So let's pretend nobody knows anything. We're just starting the game.
We chose one character. But there goes the cinematic.
Let's pretend nobody knows anything.

As always. There's a cinematic of your boring life being stuck in the office.
Yada yada yada. And then suddenly you enter this world, which is Sunday City, where you can go and,

you know, do stuff and everything.

Literally looks like GTA Y City ripoff. Absolutely, Mandarin.
It's like all the other things.

No, no, it's Andres. Yeah, all the others are look the same.
All the others are look the same.

Initially, when I was listening, it was like, oh, somebody did a GTA-style adventure game, whatever, something. Like, why not?

Like, it's the theme of the year, basically, because GTA 6 was supposed to release this year. By this time, we were all supposed to be playing.

Do you see the logo, Sanda City, and the chips?

Yeah, yeah, yeah.

That's my first kid. She's parting.

Exactly. Yeah, yeah, exactly.
Yeah.

Because

at the beginning of it, it, I was like, you know, funky stuff in the city, whatever, is this like central or like these kind of GTA spin-offs with these like whatever heavy comic themes or whatever.

And then like I go and like literally starts like GTA Y City when you go into this like first house and you have these even the signature, the circles on the floor where you like go there and activate it through the circles on the floor and everything.

Like literally like same feeling. And I'm like, okay, so maybe we just refabrish this thing and like just go.
And like this first cafe is still a little bit like

star something. Okay, maybe.
So whatever. So like we go and like we refurbish this thing, da da da da da.
And there's some

blah blah blah. There we go.
And there's like a business out of it. And like it's suddenly, I think she did.
She refurbishes it. You need to start a coffee shop to make money.
It's like coffee shop.

I was collected money, right? Yeah.

Yeah, I saw first like it's just GTA slash Sims a little bit because it's just kind of this simulation like similar kind of visual. Yeah, yeah, exactly.

But, but then you go and like you go, and again, there's some jobs and cars and everything. Oh, yeah,

like GTA scooter,

because you're poor, so you don't have any money.

So, you go, you get the scooter, and see all the like nice cars. Then you go and you get your first quest.

And the first quest is some shitty, like, put up posters or something. And, like, okay, this guy is better, yeah, whatever, directly.

Yeah, and you go and you do the posters or whatever, like, literally like GTA by City, where like first jobs were like pizza delivery or whatever, something like that. Like some shit stuff.

Okay, so you go, you go, you go. First mission in GTA by City was not delivering a pizza.
It was driving to the hotel after the drug deal went wrong.

Let's omit that. And there's like initially he's like,

blah, blah, blah. By the way, what a great thing that you have did this.
And now we go to casino. It's like, what?

So we go to casino. I was expecting like some job or something.
Like, this is definitely not a casino. And then you go in.

And the guy is like, oh, yeah, you now sit there, like, in a casino and spin a slot machine like in a casino.

Like, is it some shitty minigame? No, this is the core. This is the core.
And it's like an old social casino, like the really, really old one.

Not like the new pig one, which we have all over the place with Mr. Pennybags or Mr.
Coin Master pig. This is the old, old art from the 90s.
Oh, yeah, this is the classic social casino stuff.

This is Slottomania, basically. Yeah, exactly.
Yeah, yeah, exactly. This is the old school shit one, where you literally have these like 20 different roads and lines and whatever.

Like, I don't know at all like what's happening on the screen, basically. Like, yeah, I'm sorry.
And you roll this.

these things and basically you convert your chips into soft currency and like okay maybe some kind of very very specific side loop like they really really went out of their way to make it realistic whatever and you still are under illusion that like you go out and like this definitely won't be the end of it and then then you go and then you again get more stuff

you go and there's what's there

some more shitty jobs like take out the trash or whatever like come on guys like it's like i'll get the feedback later and then you can continue this thing you maybe buy some car or whatever and then you renovate your cafe and then you go actually to your new cafe where you're next store right so you can yeah you basically

it's a series of stores that you start renovating right so yeah yeah yeah and and like at this next store i think we don't even have the screen that was there originally Because in the next store, actually, in order to even start the next store, I think this was updated.

How old is this? This is is one year ago. Yeah,

no, it doesn't look like now.

Because in order to even start the store, it already slaps you with the typical CoinMaster village screen where there's like five kind of slots, and each of those needs to be upgraded five times in order to even start the shop.

And then we're back to our usual kind of star upgrade drill where all these things are pretty much upgraded.

You upgrade all of them, they give you some shitty passive income bonus for the chips, and then off to the next one. And that's it.
Welcome to the social casino, GTA. So let's get out of the video

and actually play the game because this is actually how it looks and how it works. So if we go into the actual game again, we are in the outside world, which is like an illusion, basically.

It's just a visual illusion. Especially the illusion, you have so too much hair.

It's so polished. Yeah, it's like it's very polished.
It's highly polished to the degree that when you see it, you know it. It's not that polished, but it doesn't matter.
Honestly, exactly, we

are trained to see this. People, like random regular players, they are not trained to see this.
Yes, exactly. They still like believe that, oh, this is GTA.
There's no GTA.

There's like, it's just like the visual of it. But like, there's no jobs, shooting, guns, drug deals, football.

They're shooting for the slot machine. That's it.
That's the only shooting you do.

So if we go into this, let's say, the job track, like all the jobs in this are like the worst. Like trash collector, mail carrier, loader, delivery agent, road worker.
But nothing nothing matters.

Nothing out of this matters, man. You know that.
You know that.

All of this is basically the mini games that you are used to play in social casino, like the one where you like pick one of the three or you destroy like, you know, the usual cannon stuff on your enemy thing.

I I think they don't even have the mechanic now. Like you destroying the shops of other people, like whatever.

But again, if you go into the shop itself or whatever business that we're currently running, it's the same bread and butter stuff. So you have star things over top that you slowly upgrade.

And it's just visually like 3D. That's it.
Yeah, like add a few more assets. And yeah, the price increases.

And then you're put on this kind of treadmill of increasing prices, increasing wins, and that's it. And here we go.
Lo and behold, we're playing CoinMaster. That looks like GTY CD.

It's exactly it's beautiful. Beautiful.
It's a marvel. It's so clever.
It's so clever.

I know Jakob is sounding like he's dismissing this, but he's actually

amazing. This is so clever.
Like, design-wise, and like the iteration-wise, this is amazing. My childhood is ruined in the process, but doesn't matter, man.
It doesn't matter, of course. Nobody cares.

I thought you were born old.

Yeah, he was. Yeah, definitely.
Yeah.

Old and grumpy. Old Old and grumpy.
That's it. Yeah, so.
But it looks a bit different when you're when you're building the store, right? So it's not the same thing as right now.

Yeah, but then we have the actual CoinMaster screen of like five slots and like we need to kind of build all of them.

I guess they just needed to increase the spend depth because also we have our favorite what?

Collectible album. Yes.

Because that's the new shit. Not exactly.
Where was it?

Collect it on the right hand side. Collect it.
Yeah. By the way, the mobile phone again, the same one from GTA.
Yeah, so we can win a hot dog skin, some millions in fake money.

And again, what we're doing, we're opening packs. Fake money.
Donuts, that's what I'm sitting on. That's it.

So, yeah. And of course, if we have any friends, probably we would be able to trade this shit, which I don't have duplicates of, so I can even do it.
Or maybe I can. Or I cannot.
Don't know.

Anyway, so again, very typical stuff, nothing really to it. A little bit more cards.
They're over 140 than the usual Royal Royal Match 132 setup, which is quite robust. But interesting part on it,

it seems it's started by the player itself. Because when I started this, it was literally 60 days from the point I started the game.

And usually, these albums run on month cycles, so therefore, yeah, so therefore, it means they don't have it seasonal, they have it actually player-triggered.

So, that's which means it's seasonal, but it's just every player has their own.

If it made simplified, if I understand, it's simplified, yeah, but if I understand it means that they cannot trade then oh yeah fair, yeah, because it's different yeah sure sure which is which is again simplified in the case because they don't didn't have en enough time to implement all of this because the trading part, the back-end stuff is the most uh biggest one.

So I guess they're just running like a simplified version of it. Yeah,

that's it. Uh yeah, the job track I think we already went over.
This is basically their kind of a progression road and these levels are atrociously high.

Six

six.

yeah, we like that until you finish that. It's just like, yeah, yeah, I would rather spin the slot.
Yeah, then we have our garage, and we have a Bratischka's Putnik car.

Is that from the fuck is this? Is that from Beastlove? That's not from Beast Love. I mean, that's Lada, right? That's Lada.
That's some fake stuff, man.

Like, same as they have here, like G-Rex and Bulletinera and Polygon car, or whatever this is. Like, okay.
They just

didn't, didn't like bother of like

longhorn instead of a Mustang.

Can you go to casino? Let's gamble. Let's just show off this course.
Let's gamble. Let's gamble.
Yeah,

there's also pass

which I didn't unlock yet, and I probably won't. There's also messages that you can like

talk to people. And actually, it's almost sounds like

chip.

We had chip on we had a podcast, by the way, because this episode is brought to you by FastSpring, the no-drama D2C partner that's been scaling with mobile publishers over 20 years.

They're fast-growing, profitable, and reliable, which is more than you can say for most of the vendors in this space.

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And if you didn't see the latest episode, it's cheap. You should definitely check it out.
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There you go. Easy.
Yeah.

So let's go into the sputnik. It's drive to the casino.
Drive to the casino. By the way, you know what this is? No?

This is a chain offer. No,

of course it is. Yeah.
Yeah, it's amazing. Oh, my God.
It's crazy. Oh, yeah.
I didn't even see that when I was playing it. Yeah.
That is so cheap. It's a chain offer.
Just go over it. Sunday card.

What do you mean to read this? This is such a great visualization visualization of the chain offer. I mean, it's great.
It's all great. Yeah, okay.
Yeah, yeah.

And honestly, I haven't seen this excited for a while, Jakub. So, yeah, yeah.

Thank you very much. This is amazing.

Real childhood. Worth it.

Do you think it's real players that are there in the world with you, or is it just bots? I guess so. If they are bots, they're very clever because they literally do some like react to stuff.

And you need to have activities for multiple people. I'll get to it later.
Like the minigames that they have there. But you need.
Oh, shit. we crashed.
You need to have multiple people, for instance.

Like, there's digging the treasure activity when it only triggers if there are two at least. Same goes for the balloon pumping activity and some others.

Yoga class is every hour, and you just need to stand there and draw some Harry Potter-style spell shit, and you get like 1.1 million out of it, which is great.

And then there's a yakt or like a cruise ride or whatever, which is basically just another casino.

And you play like Wheel of Fortune in international waters, yeah, in international waters or whatever. Yeah.
Offers are also plentiful. Surprise offer.
That's not no shit. So

we actually want to go somewhere. And there are many, many, many, many offers that are being thrown at you.
As you see, not only during startup, but also, like, yeah, we have like so many of those.

Like, because, again, this is a social casino game. There's also these, like, no, no, no, no.
When I was kind of researching also online, like, what is Sunday City?

It's a free-to-play live simulator with in-app purchases. Players can customize characters, homes, cars, and explore city environment.

It offers activities like driving, walking, using scooters to get around. It's a social simulation.
Not a single word about cassini. Not a single word about social casimulation.
I love it. I love it.

Okay, so what do we play? Fruits, Magic Castle, or what? Like, I don't think so. Let's play fruits.
You don't have enough levels over there.

But I can play Magic Castle if if you want. I want fruits.

By the way, this is the most dystopic thing that I've seen. If these are all real players and we are in a game where everybody just goes into like a casino and a casino

sits in front of slot machines, this is pretty dystopic. I'm sorry.

Yeah, I love it. I don't, I don't think, though, like, these are real people, man.
Increase the bet. Increase the bet.

Yeah, you're not thinking because if you know they would be, you wouldn't be able to handle it. I would be.
No, man,

I walk around in Vegas on MGM. But that's Vegas.
That's Vegas match.

Yeah.

This is the same thing in just in your pocket. Vegas in your pocket.
That's it. It's all you need.
I don't care. It serves the same purpose.
Yeah, so we have pretty.

Except you're not getting drunk because people are just, you know, throwing bulls at you.

We have pretty advanced metagame systems, by the way, because not only they have these like Royal Match style, you know, trigger events, which is good, the ones that are like less than a day our timer, but there's also literal quests that are given towards the casino so stuff like collect watermelon symbols in lucky foods collect book symbols in magic castle spin the fortune wheel three times and stuff like that which is pretty advanced if you consider it something like monopoly or coin master because those games try to hide that you play the casino this game actually

hides that you are going into the casino but then you are in the casino and it's like the biggest casino of all of it because the progression of this game is actually you unlocking bigger and bigger slot machines with bigger and bigger winnings and that's it basically so again we can spin some more let me just leave something for the wheel of fortune so yeah we didn't really win much here uh let's go to the wheel of fortune surprise

surprise sundae casino so fortune wheel free why not but this is different i think yeah it's the different than the bold one maybe i also go to the bolt one i showed that one because it was a little bit like, for my taste, much more innovative.

So good. Yeah.

This could be the most clever social casino game we've ever reviewed. Yeah, it's definitely the new generation that we talk about.

Similar to Top Tycoon and Carnival Tycoon, this is even one more step further.

Yeah, and it's

like, yeah, and I'm now using a hard currency that I don't even see here. as for how many I actually have, which is great, which I don't even know where I should check.
But yeah, why not?

This is literally the equivalent of casinos not having windows because you don't know if it's day or night. They're not, exactly.
So you don't need to know. Exactly.
You don't need to know.

This is the core, basically. And let me just get to the beach and we can finish there, the feature set of it.

Because, of course, as you see, like if you progress to these infinitely giant levels, you just get more and more of these kind of

different skins with bigger winnings, like nothing really to it. Like the mechanics are kind of the same.
It's not a really big one.

I know for some people and the like casino fanatics, it's a big difference, but uh, yeah, won't go there. I haven't been like when I was playing this game, right?

Before this, I haven't been this mind-blown for a while. Like, I was like, oh, we're in a casino.
Oh, this is quite nice.

It's all the casino. Yeah, so there's the captain job, which we can't have because we need to be like fucking 6,000-something level.
It doesn't exist yet, guaranteed. Yeah, yeah, maybe.

No show today. Oh, really? I was here today.
Why it's not. Okay.

So there's another one where you can go to the Wheel of Wonders and it works like this. And basically what it does, it's you bet

and it can auto puts the number for you. So it draws kind of two things, which is the number and the multiplier.
So it draws like one between one to five and then the wheel has between one to five.

So it automatically selects for you. So this was quite innovative for me, but again, it's event-based.

Is this their live ops? So basically, in-game events, they're basically... No, no, no, no.
This is not their live ops. This is all pretty much part of the core that makes it look like live ops.

It's just kind of, you know, artificial scarcity. For instance, again, if we go here to the yoga class, which I already did today.

Of course you did the yoga class. Yeah, it started in three minutes.
Yeah, in three minutes. So again, that was the minigame I told you about.
But again,

it just kind of drives you to log in later or something like that. So like this event here or whatever.

It's not like, yeah, it's LiveOps, but in a way, it's like completely incorporated into the core. It's like one of those trigger events, live ops metagame.

So, what I would consider like a real live ops would be some actual event that's like done once in like two months, three months, or something like that. Because you're doing this yoga, right?

What you're gonna do this yoga and two minutes can do the yoga,

but then you can go to you know the your cafe and actually the ones that you already completed, and you can just like do some menial shit and you get again more currency for it because what you get here is

you upgrade the whole thing then you automate it by hiring shears and stuff

which are definitely generated and once you have those you can do these like shitty mini quests why you say shitty you'll see you said you said shitty like 10 million times in this yeah i don't know like why

because there's there's like three markers on the on the on the board pick it up like there's no level design in these like literally zero level design you can generate these compared to yeah exactly yeah exactly so why is that shitty that's a shitty shitty yeah long term this will be extremely chore like extremely sure because long term nobody is gonna do these chores and just play social casino

but in order to play the social casino you actually need to upgrade the money to get more uh coins for playing the social casino so you you will be actually forced to do these eventually.

And you're saying,

Yeah, yeah, it's gonna feel bad because it's gonna be just too super big a rind. Yeah, I want to earn 250k by dropping off newspapers, yeah.

See, 250k for dropping three newspapers, like, yeah, who cares? Have you heard of inflation?

Not inflation.

I mean, man, like in a game where this ladder just drops from the sky, it doesn't matter.

Auto-spawn LADA. Auto-spawn, yeah.
how far are we from thing oh five seconds that's great there you go yes please see how many people are here already do you think they're really

i guess

really

they have pretty big like scale of 50k downs a day probably

fair enough and this is as i said it's pretty catchy it's very kind of easily approachable yeah that's true pretty much the magic of the whole coin loot genre it's like everybody can do this thing because it's just like you know throw money into slot machine and then like do something else and we throw money at you Everybody everybody can do this, it's not really

a good name for coming up with a different onboarding and slap it into the coin loader genre. No, everybody, I mean, like, player-wise, like, it's very appropriate for any player.

You don't need to be like specific category, whatever. Like, for developer to pull this up, of course, it's extremely do a soft stretch, please.

Well done.

Well done. This is this is literally taken from Harry Potter's second.
They have this like draw something with the spell and don't use it on

fucking hit the edges.

Yeah, yeah, yeah. Nice.

Yeah, that's true, actually. I think the worst part will be if I can do this only once per day, because I already did this today.

If they, at the end, tell me, like, okay, you did this already, no price for you. Because they already did that with the balloons.
Oh, yo, oi, oi, oi, oi, oh. So it's to be full harmony here.

Full harmony here, yeah, full harmony. Yeah, yeah, yeah.

Quickly. Oi,

draw the saxophone. Dear listeners, well done.
Well done. Dear listeners, go to YouTube because this

is very special.

Yeah, very special. And then of course we get the price.

Claimed. Come on.
You already claimed the reward today. Thank you very much.

That's the part of it.

You know what?

Yeah, it would be great. Like refresh for

rewarded ad.

You know, they have rewarded ads, Matthew. Yeah, they have rewarded ads here in the store.
But this would be a great placement just to refresh this activity again. It would be too much.

Too much for impression.

Yeah, fair.

It's taking away from the valuable gambling time.

You can discount it. But yeah, that's the right point that Felix had.
They don't give you the money. They give you the chips.
Yes. Yes.

Chips don't have value until they convert it into money through gambling. Yes.
Yeah, exactly.

And the only reason I'm sure they put the rewarded ad there is to get people to go to the store. I can show you.
They have pretty good funnel.

Let's actually talk about this because this is quite important.

Yeah, we are only 30 minutes in and we don't know how it works. I know we don't.
We already know. Don't worry.

But the upsell, the upsell, I mean. Yeah, yeah, yeah.
So we go back to the casino because, like, of course, that's where everything goes. That's where magic happens.

Yeah, so let's play Magic Castle or whatever. It's gonna do so well.
Yeah, it's gonna work extremely well.

Yeah, yeah, yeah, yeah. Yeah, finally.
Only if they had better UA. If only if they had better UA, then it would be definitely better.
Oh, really? Maybe Colmate. Yeah, I don't see.
So, need more chips.

Maybe Colmati immediately goes to the store, even though I have the chips, by the way. It's just I was on a bigger bet.

So, you see,

that's so clever. Yeah, first click was X on the offer, and then immediately goes into the store.
If you exit, we need to exit again.

And then, if you actually pull it down to some kind of a spinach, it starts spinning again. Oh, big win, of course.
Wow, even this whole sign thing is like from the ninety

Slotomania ninety-five. Yeah, exactly.
If you already have this build, then why why would you change it? I mean,

this looks exactly how it's how it's supposed to. Yeah, I'm I'm just like, as I said, I'm kinda puzzled, like, how did they get this?

Or it's just like because you have six hundred chips, but you need to go below that.

I cannot. Okay.

Yeah, we did this. That that's it basically.
So the offer was already there, but like, again, the absolute is pretty good.

What I'm saying is that if you look at the company portfolio, you don't see any social casino game or even first-person or third-person games to begin with. So that's why these guys just see

that. They have isometric RPGs.
Yeah, I've saw the RPG mail, but it's like that survival kind of game. It's not exactly the same, yeah.

It's not at all. I mean, the loop systems and like the metagame stuff, it's like completely different than social casino.
So either they that's true. That's true.

As I said, either they just got extremely visor, extremely fast, or they had, like, again, either team or publish a game through somebody, or I don't know what, but again, you don't get this social casino experience know-how lying on the ground.

But they must have been working on this fake onboarding for a while, because you don't just slap on a casino game. Like, they must have been working on this for four or five years, right?

Yeah, it's it's no, that's too much. No, no, no, no, no, no, no, no, no, no, it's too long.
Let's be honest, like, how much we said? It's soft launch in uh

pretty long time. So it's soft launch actually in November 2023.

So it's more than two years ago. So pretty long soft launch.

Pretty long. Pretty long.
Yes.

Yeah, I'm guessing that maybe if we would find like a different build of the game, like you see in the video, where they had less spend-depth into the second cafe and stuff like that, we would see some iteration.

But

yeah, I would

perfectly

there

wasn't really a social casino element in this from the Techo. Yes.

Maybe.

I think they added it afterwards. It was in the soft launch.
Should be a different game. And then

do we know what was the exact date that actually Carnival Technical Casino?

Yeah, exactly. Because I think it if we look at that, then we might see some correlation probably.
But maybe I'm just

you n you never know. You never know.

Let me double check. Yeah, because the last day on earth survival is just yet a typical old game which still prints money, basically.
And it's very stable. But it's not first person.

Yeah, where is it? Is it? We're looking at Yaku. I'm trying to get a specific date here, if I can push it a few years back.

You know what I can talk about a little bit here then?

For the ads. So right now...

Ads in the store very valuable because it's social casino probably very low ad viewer rates, but so right now there's no active daily active user base on sensor tower so i went on the download numbers so right now it is making 782 dollars a day per month which is about

yeah i'm pretty sure yeah have it so basically exact same onboarding

as the one that we said still casino game yeah still you see like interface is kind of different one but exactly same stuff even the assets everything and this is yeah yeah yeah okay two years ago this is noveto this is the launch date Wow.

So they already had this idea for two years. Interesting.
That's very ahead of the curve. Yeah, that's very,

exactly.

Whoever's working on this, they really know what they're doing.

Yeah.

So this is not some, like, oh, we see top tycoon grossing. We changed that.
Yeah, exactly. Yeah, no, no, no.
That's what I thought. That's a good thing that you excluded that.

Maybe Top Tycoon and Carnival Tycoon took this idea from these guys.

Yeah, that could be it. Actually, it's kind of idlish in a way, because again, the businesses that you get they generate chips per hour.

So

a little bit of idlish stuff. But again, it's like Casino Wonderland.

You see how they change the color of the chips? I wonder why. That's like why go from green to blue?

Blue seems a little bit more common to me. But I'm sure.
For instance, this thing, they definitely had to play with the onboarding of which casino maybe is the best one.

Like blackjack is definitely not the one. Just seeing it, they see like it's quite complex just from the thing.

What am I doing if I don't know the rules of blackjack? Yeah, no, no, exactly. Like, slot machines, just like a few clicks, yeah.

You pull it, and then again, a big win or whatever. So, yeah, but again, most of it is there.
It's just again, yeah, exactly.

Probably just very precise and specific two years iteration until they get it right, which is so quite amazing. Do we call this with Kingshaw in mind the onboarding of the year?

Yes, it has to be up there. Yeah, it's it's top three

top three for sure.

My biggest criticism to this would be that I was expecting at least a little bit of variance to do like this question.

Maybe showcase the numbers, like

because we got sidetracked.

You know, I know

you aim. Yeah, of course.
Before we go there,

okay. I just want to say thank you very much, PVX partners, for spans sponsoring this episode because we have the PVX Lambda, which is a game changer.

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PVX Lambda. PVXpartners.com/slash Lambda.
Okay, numbers. Here are the PVX partners.
Numbers. So it's scaling quite fast.
Already break through 60k a day in IP revenue and then K downloads a day.

Let's do our usual bullshit filter on the countries, which is of course mainly driven by US and Western countries. Nothing really to it.
And as for the revenue, again, it's just mostly US.

Yeah, it's gonna be everything as it should be, nothing really to it. DAU is also going up pretty well, I would say, but again, we don't see it because it's too fast for it.

Because again, it's just like what started scaling really at the start of last month and already scaled past that number. So,

two and a half steps ahead of the industry, you know, yeah, but important part

as always,

you know, the rules is working, and this whole bait and switch, it's under avatar life.

Hello, exactly. Nice category you have here,

exactly. Because I guess that's a great way.

Like, we have the creative, like, how many creatives you're coming out with every month, but then also have if you're mismatched by Tensor Tower, that's usually a great sign. Yes.

So you, like, these guys are literally on the 10th spot in a category that has games like The Sims, Stardew Valley, Avakin Life, play together my farm. But honestly, the onboarding, it's this.

Yes, it works. It is true.

Exactly. It's like...

Kudos to the Kfier team. Like, you completed this illusion and perfected it.
Oh, my god, this is great.

Seriously.

Only a few times during the year when I'm going to a game that I'm actually shocked what I'm playing 10 minutes later. Yeah, yeah, yeah, yeah, yeah.
Exactly.

Whoa, I didn't expect this because we usually see the sign. Yeah.
But honestly, yeah, this is amazing.

I didn't expect to start playing this game and say, is it this or Kingshot, the best onboarding we've seen this year? I was not expecting to say that. Like, yeah.

It's really clever. And as I said, whoever did that was a genius because, as you saw there, they had this idea two years ago already.
That's so much that's the most important part.

Yeah. That's the most important.

If we go into downloads just want to do like a chart check here. So currently our favorites top tycoon and carnival tycoon are already on spot spot four and spot five as for last thirty days.

I'm telling you top tycoon is going to overtake dice dreams very soon. Like next year, January, February, it's going to be more than dice dreams.

I'm telling you this. Is that

save it for for the prediction episode? Oh, yeah, definitely already. Do the idea.
Man, they're going to do diadems this month, actually. Maybe, yeah, yeah, yeah, you know.

It's discontinuous. But just wanted to put, as I said, a check.
So our guys are

one mil already a month, which I guess maybe even gets reshuffled a little bit higher because, again, it's just scaling so high and blah, blah, blah.

Sad density here and there, which means it puts them already on spot 10

in the whole chart. Yeah, yeah.

So,

there you go. Nice job, guys.

Only starting

because if you look at how Top Tycoon is still kind of growing and it's like 250k per day, or maybe it's not even that, or maybe it's even more.

It's just we talked about it, and it was what, like, 50k, maybe, and it's still, it's still, it's still,

this is this is the third generation of social casino. You have like first one with Slotomania and like the hardcore stuff, only the slots.

Then you have the second one, which is like we mask stuff and make it like all tidy and nice, which is CoinMaster, monopoly goodizing, all these other things.

And now we have the third one, which is there's a fake stuff because you click on the ad that's this and that, and then no social casino. We caught you

beautiful segue to uh Matthias' ad part, but

obviously it's gonna be.

I mean, I have a lot of critique, actually. Not enough creatives, exactly.
Because let's let's let's at the end slot their top tie cooling creative.

Don't worry, we can definitely do that. Like, honestly, it's good enough

for now. Three weeks in, right? So,

yeah, three weeks in, but still 470. It's not, I mean, it's not bad, but the creative depth is just not there.
Like, this, like, it's basically everything is the same.

It's like five different concepts, maybe, which is

kind of

all about the same thing.

It's this,

it's just,

I need more, honestly, for this is this is making 60k per day.

And I mean, this is like,

it's all increasing. You change the character, blah, blah, blah.
It's customization. And it's kind of the concept of like, hey,

you know, this, you know, this from like the old Forex Idol, like

Mafia CD or whatever. Yeah.
You, which is, I mean, it's, again, it's kind of nice. A little bit slow for it.
Exactly. It's so slow.
And we have this

pizza delivery. I'm guessing because they're doing it in their engine.
They're not able to pump it up. Maybe.
But you don't really need to do it all in engine, right? But it's like.

You can do it completely fake.

Exactly. Or just, yeah.

I mean, the top tycoon's creators, right? Where the people are nearly pooping.

Oh, yeah. I mean, that's kind of like too much, but still.
Yeah. But again, yeah, that's true.
But you're, you know, throwing trash, but this looks like

just gameplay capture, which most probably.

I guess you just don't have enough people in the creative department because it literally looks like somebody from the marketing team was just capturing the gameplay. Exactly.
That was kind of, yeah.

And then we have all this like scooter stuff.

And I've seen this creative like five times already on Facebook. It was actually

nothing to it. Yeah, exactly.
Nothing else. Oh, no, it wasn't actually on Facebook.
It was in some random game when I was playing it.

So it was, because now what they're doing is they're not even running Facebook. They have nothing live on Facebook since July, which is weird because they only run now Unity.

Look, I mean, I'm just gonna

do this quickly just for you to understand. It's Unity and uploading and nothing else.
That's it.

Do you think it might still be in soft law?

No.

No, look, it's July. So I think.
2K downloads a day on like

coming with a reason.

Why would you not?

It's just, look, I think what's happening here is they launched now, and they were running Facebook. This is July, Facebook.
So they were running in the whole soft launch, basically.

They got all they needed for global launch, which is now.

And since it's Q4 and it's absolutely expensive, and they don't have enough capabilities for just creating new concepts for the for Facebook, they just decided not to run it, which makes sense.

Because if you run Applevi and Unity, you don't really need to just change the creatives week in, week out.

I mean, that's something that I think it's kind of like making a lot of sense. But look, see, this is the same creative from July, which is now running on Unity and Applause.
Yeah,

there's nothing new. And it's a game capture.
It's a game fucking capture. That's it.
And it's still

as well. That's the Chinese product execution, but they don't have the Chinese UA.
Right?

Yeah, they don't have the Chinese capabilities, right? I mean, which is again pizza, whatever, this is again fine, but not enough.

So you have all this, exactly. Look, this is great, right? Like, you can create so many of these scenes

and situations.

There's no, like, even after edit, there's no like emojis or whatever that you can do. No, no, exactly.

Just express the emotion. Like, even I know that you need to put something like this into it.
Because you are comparing this to Carnival Tycoon right away. Yeah, exactly.
There is, oh, there's money.

Okay, that's it. But like you said, this is not kind of translating that emotion or just sparking anything.
It's just, ah, this is okay. This is nice.
It's fine. Looks like Sims from Wish.

Exactly. That was my kind of, but it says Live Simulator, Sandy City, whatever.
And this is a playable, right? Okay, fine. I don't really know what this display will be.
Get the job.

Yeah.

Yeah. Okay.
Right. So whatever.
Let's come to play it properly. But look, I mean, indeed, that's pretty much

it. So here, 477 creatives.
If you go new creatives only in the last 30 days, it's 360 because they are just launched, right?

So look, top tycoon, and let's do carnewall tycoon as well. I mean,

3,200 versus 2,000. And then 470.
Can you go back in the first month of Top Tycoon and just see how that was then? That's probably the real way to look at this, right?

Because these games are making five times more. Man, don't expect that the number will be that lower.
I don't think it's going to be. I mean, no.
Let's see, right?

Because then you can see, like, yeah, if you really want to Chinese it up, you need 2,000 creatives in your first month. Boom.
Chinese it up. Okay, so first month was July

2024. Perfect.
You can go July 2024. Let's do it like this.
It's July 2025.

Oh, yeah, that's true. July 2025, yeah.
Even June, you could say.

Ah, okay, let's go.

July, whatever. And then we can do this.
Maybe we can't. Okay, fine.
Whatever.

I know. But I can't do it for some reason.
Here. See, I can't click on it.
What do you mean? Like, 2025, not 2025. It's not clickable.
Yeah,

I can't click it here, so I'm just trying to do. Okay, let's see here.

Okay, now I can click click it. Great, okay.
July thousand, still, it's two times more. Now, okay,

that's a good insight. That's a great insight, right? See, but then, yeah, you need that's twice as much.
If we go and see that I'm looking at this tab instead, yeah, top tycoon,

okay, July 2025. Uh, all right, so let's just go to

screen frozen through there,

okay? Whatever, just do July, Okay, it's fine. Top tycoon, 1,200.
Almost.

It seems like you're launching a game, a good ballpark for creatives. Thousand creatives.

In the first month.

In the first month, so

you can actually scale like hell. Start scaling.

Yeah, look. See? They don't care.

They don't care if this is just fake

whatever uh golden goblins turned into the carnival tycoon onboarding. That's yeah, that's matter.
See,

here's the two and a half two and a half insights today. If you're launching an IEP heavy game in this day and age, you need 33 creatives a day in your first month.
Yeah, pretty much.

There you go. 30 creatives a day for the launch and you are golden.

Yeah, but like this is this is quite uh I would say missed opportunity if they had two years to iterate the creatives or at least the winning one.

and like yeah, because here there is like some kind of testing on the side of the Google and stuff and the other stuff.

But now it's just it feels like they, yeah, it went for Global Lob Launch now, but didn't realize like it's actually

you need a lot of different things for the launch in terms of the creatives and then even in terms of the channels.

But I would assume this is gonna change in three weeks after Christmas, there's gonna be new like Google, Facebook, at least, because they already have Unity and and Apollo.

And if they don't, then they're fucked.

So

pretty much. They said I couldn't make ads without the dev team.
They said I wouldn't understand the tech. Guess what? I just made a fully working, gorgeous tap to play

while eating noodles and watching trash TV and taking care of my daughter. All thanks to Playable Maker.

No code, no stress,

no cheap cherrock.

I'm just thinking.

One last thing. Can you check on the last day of Earth Survival how their creative production is? Because if it's also so low on a game that makes 2 million a month, then I guess that's the answer.

Which is that they just don't have capacity on the creative team. Sure.
I mean, that's fine. Last day.

Or it had so many organics that it just didn't need. No, it's 1360.
Oh, wow. So see, it's like it's

capacity. It'll get there.
Yeah, but look, look, look, look, look,

money, cash flow.

This is this is bringing money to the company, so they need to more resources on this game.

Sunday City is gonna overtake Last Day on Earth, which eventually will, then you know, the resources are gonna shift. Can you buy Q1 next year? Yeah, yeah, exactly.

You can't just cut basically the handed fees. But you see the shit that they have here.
It's not like they don't know what they're doing. Like, you'll just see like

different concepts, completely fake stuff. Yeah, yeah, for sure.
Yeah, like it's Instagram. yeah, last thing, Friar, yeah, it's Papi there, perfect, amazing.
Yeah, exactly. It's all you need.

So they, yeah, actually, they know what they're doing, I think. See, ah, yeah, there we go.
There we go. There we go.

Yeah, who cares? Thank you very much.

Yes, taking

this battle is going to be epic. This is going to be an epic battle.
Yes.

Of course they know what they're doing. Good job, guys.

All right. Okay.
We're going to keep an eye on this because this is going to be interesting. Yes.
Guys, well done. Thank you very much for a lovely game.

And also, guys, thank you very much for listening. And see you next time.
Please join the Slack channel. The invite is working.

Expiration date. Not, let us know.
Sometimes, yeah, exactly. If it's not, let us know.

Cheers. Bye-bye.
Bye-bye. Ciao.