The Evolution of Social Media Content in 2025 | Steven Schapiro DSH #1415

People who are like so many people like

Jack Doherty and so many people like that Hess games who like don't care about the repercussion of anything.

They're just like I'm gonna do anything and everything for the view and that's it.

And I just

that's never really been me.

You know what I mean?

Yeah, like I'm not gonna piss someone off and like make them feel like shit just to get a beat.

Okay, guys, got Steven here.

Unfortunately, just busted out of the tournament, man.

So brutal.

And you were in the lead at your table, right?

Dude, I was killing it.

You were chilling.

And then, like that, gone.

Did you get rivered or what happened?

Sure.

I don't even know the terminology.

Rivers when you're up on the fourth card and then the fifth card comes and you lose.

Okay, sure.

Got rivered.

Yeah.

Can't do much about that, man.

We both had queens, but I had two.

She had a four.

Just out.

Damn.

I know.

Such is life.

You filming any pranks while you're out here in Vegas?

Filmed a couple.

Filmed a couple.

Yeah.

Doing some stuff for Instagram.

So all short form.

And yeah, it's been nice.

If you go down to the old strip, you'll find some interesting people out there.

Oh, I bet.

Yeah.

Have you ever been downtown there?

We've been downtown.

It's

actually pretty sick, to be honest with you.

The LED.

Yeah.

The whole thing is like lit up.

It's cool.

Yeah.

It's a good spot to, you never know who you're going to meet there.

Fair.

You know?

Yeah.

What's been the latest videos?

I know you're filming non-stop.

Yeah, so we've been doing a lot of giveback videos, which is cool.

Yeah.

So most recent one, we pretended to give people tickets.

And once they were kind of like freaking out about getting the ticket, because it was like for ridiculous reasons.

So it was like, okay, they showed up to the gas station with a tank that was less than 25%.

I'm like, what?

Give them 500 bucks.

So, you know, they're like, I got to first take their mind and just be like, what is happening?

And then, you know, make them happy.

Nice.

What's the most you've given out to someone?

Like in a single person or a single video?

Yeah, I guess both.

Single video, I I think we've done like four or five thousand and then single person,

probably like a thousand fifteen hundred.

Damn, that's a good amount for just doing nothing.

Yeah, for existing.

Yeah, for sure.

Have you seen the new Apple Pay pranks?

Oh, dude, where they're going up and making the sound.

Yeah.

It's brutal.

Those are hilarious.

They are.

But you're like the opposite.

You're giving the money.

Exactly.

Have you seen the one where the guy's like, are we cool to curse?

Yeah.

Okay.

The guy, I think his name is Heston James.

I haven't seen that one.

He basically like goes into any sort of like

walmart petco anything and just goes oh my god what the

but he like screams it no i haven't seen that one you haven't like dude i gotta show you dude they like freak out he's like oh my god he screams hella loud so they come up to him they're like what are you doing screaming he's like oh it wasn't me and then he has a backup screamer when they're talking to him that person screams oh i gotta like oh it's yeah have you seen the the butt my income ones yo yo those are gold those are crazy you gotta like give people props for coming up with something like that.

100%.

It's that one dude.

Yeah.

Yeah.

He's hilarious.

How do people keep falling for that?

I don't know.

Like, I feel like I would not fall for that.

No, no chance.

No chance.

Maybe because I'm exposed to it.

I wonder if it happened for the first time to me if I would actually do it, but I don't think I would.

No, no chance.

That's the problem.

You're exposed to it.

I think like 99% of people are just not exposed.

And they're like, just.

I don't want to say gullible.

I feel like gullible is a harsh word.

Yeah.

But they're just living their life thinking that people are just like telling the the truth.

You know what I mean?

And then next thing you know, they're saying, butt my income or come in my butt.

Yeah.

Because they got to say it backwards.

Exactly.

Yeah.

But yours are more just, you're more so helping people.

You're not even pranking them at this point, right?

Have you kind of shifted your technique, I guess?

Yeah.

It's all just giving back to the community.

What made you want to shift?

Was it getting kind of sketchy?

Like, were you getting people mad at you?

No, not so much.

It was just like, I got to a point where it was like, hmm, all right, let me take a look at like the current scope of humanity.

It's like so many people are just like fucking around with people.

Yeah.

It's like, I've had my fair share of that, but like, let me transform that into actually like doing some good with my platform.

Yeah.

So then we started giving away money.

Well, you made the right move because the people that stuck with the pranking ended up like Fatale.

Yeah.

And he's going through it right now.

He's facing some time, man.

It looks like he might actually get some time.

It's actually crazy.

Yeah.

When you travel internationally, you don't know the rules there and it just seems kind of risky, right?

100%.

But I mean, it's also on you to figure out what those rules are and yeah also i think the whole live streaming thing can go down a dangerous road if you're constantly trying to do crazier and crazier things 100 because you're trying to like one up like that's the whole game is just one upping everything yeah so it's it's dangerous i'd say you ended up like jack doherty too true and he's been on the show and yeah shout out to him he's uh he's actually killing it like when you really think about it he's killing it he's done some not so great things that i'd like i don't really respect but at the end.

The Tri-Light from Therasage is no joke.

Medical-grade red and near-infrared light with three frequencies per light, deep healing, real results, and totally portable.

It's legit.

Photo biomodulation tech in a flexible on-body panel.

This is the Tri-Light from Therasage and its next-level red light therapy.

It's got 118 high-powered polychromatic lights, each delivering three healing frequencies, red and near-infrared, from 580 to 980 nanometers.

Optimal penetration, enhanced energy, skin rejuvenation, pain relief, better performance, quicker recovery, and so much more.

Therasage has been leading the game for over 25 years and this panel is FDA listed and USB powered.

Ultra soft and flexible and ultra-portable.

On-body red light therapy I use daily and I take it everywhere I travel.

This is the Thera 03 Ozone Module from Therasage.

It's a portable ozone and negative ion therapy in one.

It boosts oxygen, clears and sanitizes the air, and even helps your mood.

It's a total game changer at home or on the go.

This little device is the Thera O3 Ozone Module by Therasage and it's one of my favorite wellness tools.

In the Sana, it boosts ozone absorption through your skin up to 10 times, oxygenating your blood and supporting deep detox.

Outside the sauna, it purifies the air, killing germs, bacteria, viruses, and mold, and it improves mood and sleep.

A negative eye on therapy.

It's compact, rechargeable, and perfect for travel, planes, offices, hotel rooms, you name it.

It's like carrying clean energy wherever you go.

This is a Thera H2GO from Therasage.

The only bottle with molecular hydrogen structured water and red light in one.

It hydrates, energizes, and detoxes water upgrades.

The Thera H2GO from Therasage isn't just a water bottle.

It's next level hydration.

It infuses your water with molecular hydrogen, one of the most powerful antioxidants out there.

That means less oxidative stress, more energy, and faster recovery.

But here's what makes it stand out.

It's the only bottle that also structures your water and adds red light to supercharge it it's sleek portable and honestly i don't go anywhere without it and they he's killing it financially financially sure yeah i'll admit that but just uh ethically i guess yeah it gets a little dicey yeah when you're crashing cars while filming it yeah for sure but you stay out of that that beef stuff right you don't really seem to have any internet beefs you know dramas unless you think there's somebody who i should beef with uh you should call someone out man who do you got a problem with right now i don't even know

you you tell me um no you're just a wholesome guy in arizona i do what i can man you know i respect that because a lot of people rely on drama and stuff for sure but that's also a dangerous road 100 yeah it's just like you constantly it's the same thing you constantly have to like one up what you've done them you know before and it's just always calling someone out it's it's tiring man yeah just want to live your life Yeah, but these days there's a lot of competition, right?

To get views on social media.

You're fighting for the spot.

Yep.

It's not what it used to be back when.

how long ago did you start?

It's actually been like six, seven years.

So I'm sure it was easier back then to get views, right?

100%.

Now there's just so many people doing it.

So many people who are like, so many people like Jack Doherty and so many people like that Heston James who like don't care about the repercussion of anything.

They're just like, I'm going to do anything and everything for the view.

And that's it.

And I just,

that's never really been me.

You know what I mean?

Yeah.

Like, I'm not going to piss someone off and like make them feel like shit just to get a view.

I'd rather like get less views, but have somebody walk away and be like, okay, that was like either strange or hell yeah, I got some money.

That's great.

You know what I mean?

Then piss someone off and get tons of views.

Yeah.

And back then, six, seven years, I was before TikTok.

I was before shorts, reels.

Short, like the whole short form game is brand new to me.

Yeah.

Have you kind of pivoted to that or do you still focus on the long form?

We still focus on the long form.

We're super lucky because our type of content, we can shoot long form and then cut it up and make it short form.

Kind of like podcasting, yeah, exactly.

Yeah, yeah, exactly.

We have our own clips, yeah, clippers, man.

That's everything these days.

Crazy.

I got a crazy team of clippers right now.

Yep.

I mean, bro, because you, I don't know if you know the whole model, you pay them per million now.

Yeah, yeah, yeah.

So we're just going hard with that.

That's crazy.

These 17-year-olds on Discord, killing it.

Man, it's a whole new era.

But you could, with that formula, you could almost go viral being anyone.

Yeah.

You can do anything.

And I think that's also like a cool part of short form, right?

It's like you can go viral doing anything.

You can become something doing anything.

I mean, like, look,

it is what it is.

I respect all of it.

But like, look at the Hakutua girl.

Yeah.

She said one thing.

And she's like the biggest thing to ever walk this earth.

You know what I mean?

So that's all short form.

Same with Ashton Hall.

I actually don't even know.

You don't know Ashton Hall.

The guy with the Saratoga water on the face.

No.

You didn't see this?

No.

Wow.

But that's another testament, right?

it's like there's so many people so many creators that are doing little things and there's also so many people consuming that like i cannot know who that is and you're like oh this is the biggest thing to ever like touch the earth yeah he was he was up there with hoctua he was on her level i'd say but are you consuming content often like that are you scrolling doom scrolling i try not to to be honest with you yes like we'll look at content just to like get inspiration for ideas but like overall we're trying or like i'm trying not to just like sit on my phone just just scroll scroll scroll i have to do it to look for interesting guests for sure yeah so i do it on purpose yeah i use it for business but if i was just scrolling casually no that would be charged that'd be degenerate yeah uh what's your creative process like how are you coming up with videos is that an issue um

it's become more of an issue than it has been in the past for sure just because there's only so many ways that you can prank people there's only so many like ways that you can give away money um luckily i have an amazing team um

brad and jace who are on my team, we just, we have brainstorming sessions.

They come to me and they're like, hey, this would be funny if we did X, Y, and Z.

And I'm like, that would be funny.

And then we just all collaborate.

But mostly, it's like everyday conversations.

We'll be just talking.

We'll be like, maybe something will happen to us.

Like, damn, that was actually funny.

We should make that a full video.

And then we just run with it.

That's cool.

Yeah, giving back.

I mean, did you learn that from Mr.

Beast, that formula of giving back?

Mr.

Beast, Big Doss TV.

That's a good one, too.

He's a business partner of mine.

We started a channel called The Daily Dropout.

I don't know if you've ever seen that.

I probably have because I used to watch a ton of his stuff too.

For sure.

It's mostly like Daily Dropout was his form of attempting to replicate what he had already done, but not put a face to it.

And so I had started to build a following.

And so he hit me up and he's like, let's start something.

I was like, all right, cool.

He had this idea.

I was like, let's replicate what I've already done, put no face to it.

Let's do it.

So he's a big inspiration because he started doing all the give back videos as well.

Yeah.

And I I mean, obviously they perform well.

So it's a double whammy, right?

Like you're doing good for the community, but also videos are performing well.

You can continue to provide for your family.

Yeah.

All that.

His Clay Thompson prank is.

That has to be on the Mount Rushmore of Pranks or whatever.

100%.

Goaded.

Yep.

I mean, that and Air Rock sneaking into venues.

Yep.

That's got to be up there too.

100%.

Have you met Dolphs?

No, but we've DM'd.

Yeah.

Yeah.

I invited him on the show.

Hopefully next time he's in Vegas.

For sure.

We'll be here in August.

Oh, yeah.

What are you doing out here for August?

Buddy's bachelor party.

Oh, nice.

Yeah.

You're about to go home.

I'll connect you guys.

Oh, yeah.

Come on.

Is he good at basketball?

Because he's nasty.

He's nasty.

Yeah, he's nasty.

Oh, shit.

It's hard to find good content creators in basketball.

No, he's nasty.

Okay.

Yeah.

How good are you?

Terrible.

Yeah.

So bad.

What's your best sport?

Baseball.

Baseball.

Yeah.

Damn.

Did you play college?

Didn't play college all through high school, though.

What was your position?

Pitcher.

Pitcher.

Damn.

Yeah.

I had Trevor Bauer on the show.

Okay, Fair.

You know him?

Oh, I beat his ass, dude.

Talk about calling someone else.

Done.

That guy's the king of shit talking too.

Is he?

Trevor Bower?

Love it.

Yeah.

He's an animal.

What's the end goal for all this?

You got a plan or are you kind of just living day by day with it?

No, I'm not living day by day.

So I just had my first son six months ago from the day today.

Thank you.

And so like everything I do, I do for him.

And it's like, I want to build the best future for him possible.

And I know like everybody has a runway with social media, right?

So we've been doing a bunch of things.

So the biggest thing that I'm doing right now is we are opening up a mental health clinic for adolescents in Arizona.

We have a huge mental health crisis.

So I have a very, very highly qualified, skilled team with me.

We're opening up a clinic out there.

That's going to be awesome.

Opening up a couple ice cream shops called Peterson's Ice Cream.

Let's go.

If you're ever in Arizona, I love ice cream.

And

yeah, obviously continuing content.

That's cool, man.

The mental health stuff hits deep for me.

I had quite a journey myself.

For sure.

Yeah.

I was on Xanax and Clint Azapam and almost lost my life.

Really?

Yeah.

Damn.

Sorry to hear that.

It's no joke.

So I appreciate you doing that, man.

Dude, 100%.

Doesn't appreciate you sharing that.

Yeah.

Did you have your own journey that inspired that?

I'm still on it.

Yeah.

Yeah.

It's an ongoing thing.

It doesn't just go away.

No, definitely not.

That's that's it affects everybody.

I mean, I think people see, especially like content creators and like people online, they're like, oh man, their life is perfect.

You know what I mean?

But they only see a glimpse of it.

They see what we want you to see.

Right.

You know, but like everything that goes on behind the scenes, like you can ask Jason Brad, like, my sleep is fucking terrible.

I don't sleep.

You know what I mean?

And that causes like its own demon.

And then it's like, okay, a video doesn't perform well.

That causes its own demon.

It's like, there's always something.

You know, so it's just a whole you however you manage it, however you just deal with everything, that's, that's key.

Sleep for me, though.

I hope you guys are enjoying the show.

Please don't forget to like and subscribe.

It helps the show a lot with the algorithm.

Thank you.

If I have a bad night, I am more prone to anxiety attacks the next day.

100%.

Do you got a whoop?

I do.

I have an eight sleep.

Oh, okay.

Yeah, have you got a sleep only?

It's a mattress, but it tracks your HRV.

It gives you your sleep score every day.

Damn, it's kind of like whoop, but only when you're sleeping.

Dude.

Can I show you my whoop yeah last night?

I need to get one of these.

I heard of them.

Dude, they're sick.

The new one just came out the other day.

I don't want to be like fanboy we're new

so like

my whoop from oh my god i know this is terrible i know i got 89 on mine last night you killed it dude no but that's really low where you look at my stress that's my stress i know wait so you were stressed for two hours dude i

like uh what's 52 so 89 of the night i was stressed it's like what am i stressing about when i'm sleeping bro was that in vegas or was that yeah that was here last night yeah wow which hotel are you at Aria.

Must be haunted.

Motel 6.

Must be haunted.

I don't know what you said.

Haunted, exactly.

They're just calling me out.

Damn.

Yeah, sleep is everything, though.

As you get older, I feel like you could get away with it when you're younger.

Yeah.

Like six years ago, you could probably not sleep, film a video the next day, 100%.

Yeah, but now it's...

I'm also drinking, too.

I don't drink anymore.

You don't drink anymore.

I had to stop.

I know it's ironic.

We got alcohol sponsor, but sure.

No, drinking.

Can't do it.

Yeah.

100%.

You still drink?

I still drink.

It's one of those things that, like, like, I feel like everybody says this, but I'm very, I don't like to do it, but I enjoy doing it socially, if that makes sense.

Yeah, it does.

So it's like, I'm a once-a-month, twice-a-month type drinker.

I'm not like a everyday drinker.

So personally, maybe I'm wrong for this, but I'm like, okay, if I'm doing it socially, like at events, right?

Like this, I'm like, this is a good thing.

Yeah, let's do it.

Good event to do it on.

Exactly.

But I'm not like every night, every weekend trying to rip shots.

Like I said, I have a six-month-old.

Couldn't do it anyway.

Yeah.

I can't do cannabis anymore too.

I don't.

Yeah, zero.

You ever try it?

Oh, yeah, yeah, for sure.

Dude, terrible anxiety.

Yeah.

100%.

Awful.

That's why I stopped.

Yeah.

I'll go to the corner of the room and just not talk.

100%.

I don't know what it is with that, but some people are the opposite.

Yeah.

Oh, some people get more social with it.

Yeah, I don't get that.

I used to, so like my thing was, it was a great,

I don't know if you want to call it a crutch, aid, whatever you want to call it, for sleep.

I wouldn't do it and go out socially.

I couldn't do it.

Yeah.

but it was like if i do it i know i'm gonna get a great night's sleep and then one night i was like what's the purpose of life

dude my life got rocked i was like i can never do it again did you reach a conclusion on the purpose of life sure didn't it's an ongoing thing right i think the purpose is there is no purpose yeah i think it may be a purpose no that's facts because if you found out the purpose It would kind of be depressing, I think.

Yeah.

Right?

Oh, for sure.

Because then you're like, oh, I already know the purpose.

Why am I even doing X, Y, Z?

100%.

Yeah.

So we'll see.

We'll see when we pass away, I guess, what the purpose was.

Yeah.

Breach.

Yeah.

Well, dude, what's next for you?

Where can people keep up with you and find you and everything?

Yeah.

I mean, all the socials, Steven Shabiro,

all there.

We're not posting too much about the clinic and the ice cream shop right now, but it's coming.

Stay tuned, guys.

I'll be there.

Hey, be there.

Appreciate it.

Anytime you're in, you know, free ice cream?

I'm in.

Free ice cream.

You got me.

All right, guys.

Check them out.

Peace.

Appreciate it.