Social Media Marketing: Leveraging Makeup Artists vs Influencers | Princess Love DSH #917

How'd you get so good so quick?

You think?

I studied a lot.

I was like, I learned how to play, and then

I just was obsessed with it.

I'm competitive.

I'm not, I don't, I'm not a gambler.

I learned about poker, and then I came to Vegas like two weeks later.

I literally like walked in front of like the poker room like

a hundred times.

Like, I was so nervous to sit down and play.

Yeah, yeah.

I played,

and I just fell in love with it.

By April of 2023, I won my first tournament.

Damn.

All right, guys, Princess Love here today.

We're at the Celebrity Poker Tournament.

You've won it previously, and I think you'll win again tomorrow.

I don't know.

We'll see what happens.

You know, you have to run good.

I feel like this is a fun event.

I already won one, so I'm just going to have fun, you know.

Yeah.

And,

you know, try to bluff everybody.

You're a killer on the table.

It's impressive.

Have you been playing for a while?

No, so

I've been playing for like two years now.

Oh, not that long.

Yeah, not that long.

How'd you get so good so quick, you think?

I studied a lot.

I was like, I learned how to play, and then I just was obsessed with it

because,

you know, I'm competitive and I don't, I'm not, I don't, I'm not a gambler.

So

I learned about poker and then I came to Vegas like two weeks later.

I literally like walked in front of like the poker room like

a hundred times.

Like, I was so nervous to sit down and play.

Yeah, yeah.

And then I get nervous just walking by, seeing like 50 people.

Yeah.

You know, it's not the brightest setting to just

go up and sit down and play.

And then it's like, it's, you know, mostly all men and, you know, they know what they're doing.

I don't.

But I played and I just, I fell in love with it.

Um,

that was in November of 2022.

Uh, by April of 2023, I won my first tournament.

Damn.

Yeah.

You're a quick learner.

Yeah, I am.

Have you been like that in other aspects of life, too, you think?

Yeah.

Yeah.

You just pick up stuff fast.

I just, if I'm, if I'm into it,

then I put all my focus into that until I master it.

Right.

And you're doing that with cooking now, right?

Yeah.

Yeah.

I love to cook.

I love to eat.

What's your best dish to make?

Signature dish.

I don't know what changes because when I'm like, when I, when I cook something that I like, I keep cooking it until I'm tired of it.

so right now it's Caribbean oxtails with chicken stew and rice and peas oh I love oxtail it's just annoying to kind of like cook but yeah I love oxtail yeah and I have um

I have mastered hibachi and uh the fried rice really yes better than any restaurant whoa yes the hibachi out here sucks yeah I don't even order it anymore I have to cook it No, it literally sucks out here.

Yeah.

Because I'm from Jersey where it's decent.

But you know what?

I have,

and you should write this down.

Yeah,

you have to tell them when they make it, you have to tell them extra soy sauce, extra garlic butter, taking notes, yeah.

And in the rice, you have to tell them extra soy sauce, extra eggs, extra garlic butter, and that whoa, that yeah, that makes the flavor so sending this to my chef when I get home.

Wow, good to know, yeah.

You might have to pull up in a hibachi truck to the next event,

start cooking for everyone.

That'd be fun, yeah.

Um, any shows or movies coming up?

Um,

Love a Hip Hop Miami.

I've been on that for a few years.

I just did a movie called Deadly Getaway.

That just came out recently.

I have

two more movies coming out.

Wow.

One called Camp Joy

with Vivica Fox.

What was that?

I did one more.

But it's like, you know,

you film them like,

and they don't come out for like three years later.

Oh, it takes that long.

Holy crap.

Yeah, you forget who you're even.

Yeah, like I forget what the movie's called.

I wonder why.

Is it the editing that just takes so long, you think?

Yeah, yeah.

Because Camp Joy, I think, was supposed to come out in theaters and then COVID hit.

Oh, so you filmed that before COVID?

Yeah.

It's like four years.

Yeah.

Holy crap.

Yeah.

Is acting the main.

And then

there was a writer's strike where

that affected it.

But yeah, Deadly Gateway is out right now.

Okay, I'll check that one out.

Is acting the main focus for you right now?

No, it's not.

It's just, you know, I love acting.

I always wanted to act because I started out in reality television.

So after I got comfortable like in front of the camera, I took acting lessons and I'm like, let me do this professionally, right?

Because in reality, I'm acting like myself.

I would rather put that focus into like becoming a character, you know.

So, yeah, it's fun.

I would, I would still do acting, but I wouldn't say it's my passion.

Okay.

Yeah.

Do you like reality better?

Reality TV?

No, I don't.

Oh, really?

No, I don't.

How come?

I feel like I'm just too real for reality television, you know?

These girls try to come up with like storylines and oh, try to go to dinner after.

Like, no, I'm taking this very personally.

You know, like, if you're going to try and fight with me on camera, then we're not going to dinner after.

We're not friends right you know so

yeah so people take it a little too far I guess for a show yeah and I feel like sometimes like I'm a target because I've been on there

longer than a lot of people so the new girls maybe try to establish themselves you know I could see that so you know I just I just don't have time for the drama you know not real drama anyway I'd rather

act it act in a movie and have that type of drama Yeah.

So are the cameramen just following you around all day?

No, actually

you

have a schedule and then you do hair and makeup and then you get about two hours to film whatever scenes you're going to film.

Sometimes it can like go over.

But yeah, you get about like two hours to film.

So it's like they have to get what they need to get in that two hours.

Oh, okay.

You know?

So it's not too invasive.

No, no, no.

Okay, because I see the my girl watches the Kardashian show and it seems like they do.

Well, I think maybe they they might follow them around on it because it's just them.

With me, it's like I'm on an ensemble cast, so there's like different people with different storylines and different lives.

So they have to block out certain days for certain people.

Right.

Yeah.

Was that show the one that broke you out into the mainstream?

Yeah.

Love and hip-hop.

I've heard of that show.

I've never seen it, but

is that like a huge fan base, I guess?

Yeah, yeah.

They have different franchises.

They have New York.

I started on Hollywood.

So Hollywood, they have Miami, Atlanta.

Damns.

You've gone from Hollywood to the Miami show?

Yeah.

Whoa.

Yeah.

Because

they ended Hollywood.

And then I, well, Ray and I, we moved to Miami, so we ended up doing Miami.

Okay.

What were you doing before the shows?

I was, oh, before I was on TV?

Yeah.

I was a fashion designer.

Oh, yeah.

Yeah.

Okay.

Yeah.

So you had like celebrity clients and you were designing?

No, no, no, no.

I was like, I made clothes and I sold them and I had a brand.

Yeah.

Okay.

So you were an entrepreneur.

Yeah.

Nice.

Yeah.

I was in fashion design school.

Yeah.

That sounds like a tough space to penetrate.

No, it's, it's, I love fashion.

So, you know, I actually want to get back into it.

Yeah.

Do like a kids line.

Yeah.

Have you ever walked out of fashion week, New York?

No.

Would you?

Um,

not right now.

Okay.

I feel like I need to like get in shape a little bit more, maybe.

It sounds like a bucket.

Those girls are tiny.

Yeah.

And tall.

The industry's changing in that space.

You need to be skinny, tall.

Yeah, you got to be like, yeah.

It doesn't look, I'm not trying to be mean, but it doesn't look entirely healthy with some of them.

I can see, yeah.

I mean, I feel like lately, like the

standard has kind of changed with like beauty.

You know what I mean?

Not like how like back in the days, like in the 90s when they're, you know, I feel like women are like a little bit more voluptuous now.

But yeah, I just, you know, I've never really been into like the whole modeling thing.

Right.

You never wanted to just become a model.

No.

I tried it and I didn't like it.

You know, I just don't like taking pictures.

That's surprising.

Yeah, like I'll take pictures because I have to take pictures for like my brands.

Yeah.

And my photographer will come over and we'll shoot for like 10 minutes.

I'm like, do we get it?

Okay, we're done.

Do we get the shot?

We're We're done.

Wow.

Yeah.

And is that like a self-confidence thing or what do you think that is?

No, I just don't like

posing.

It's just,

you know, some people love it.

I don't.

I'm the same way.

I didn't look in a mirror for like eight years.

I'm not even kidding.

You can be a model, though.

Nah.

You can.

You can be like an Abercrombie model.

You think so?

Yeah.

I was so self-conscious about my looks growing up.

Yeah, you got clear skin.

You're tall.

You have nice hair.

The Accutane helped.

Yeah, that definitely helped.

You should have seen me in high school.

I had pimples everywhere on my face.

That's usually how it works.

Yeah.

Did you have acne growing up?

No.

Really?

I had acne.

What?

You got great genetics.

Thank you.

Are you part Asian?

Yeah.

We do.

Okay.

Yeah.

What Asian are you?

Filipino?

Nice.

I'm half Chinese.

Okay.

Yeah, us halfies are rare.

We got to stick together.

Yeah.

Yeah.

That acne was terrible.

How did you not get any?

I'm like super dumbfounded by that.

I don't know.

I haven't met many people like that.

You must have ate clean, like good hygiene, everything.

I don't know.

I never wore makeup until I was like 26.

Yeah.

Wow.

That's late.

I know.

Yeah, because girls in high school just be.

I know.

Especially now.

Yeah.

Right?

Because of social media.

Yeah.

Yeah.

Social media.

Yeah, I didn't get my makeup done until I was 26.

I remember.

So do you think that kind of helped?

I feel like it did,

but,

you know, I mean,

I feel like if you have acne in high school, like you didn't wear makeup in high school and you still have, yeah, I think it just depends on the person.

Yeah.

No, one time i went to my mom's bathroom and put on some stuff did it work no i got called out immediately and yeah i was embarrassed as fuck honestly yeah the things we do to hide our insecurities right yeah but these days with social media kids are ruthless yeah like they are oh man i feel bad for kids these days i know I know.

I feel, I get, I'm worried for like my kids, you know.

Yeah.

I was just having like an a discussion with my mother-in-law and my mother-in-law was like,

you know, I just hope, like, they don't get bullied.

I'm like, oh, that's not gonna happen.

Yeah, that's inevitable.

No, because I'm last year, I was the room parent in my daughter's class.

Room parent?

Yeah, so basically, the room parent is the middle person between the teacher and all of the parents.

I'm like the contact.

Okay.

I'm the one who organizes everything.

I send out emails, and I'm just very hands-on because I want to be able to keep an eye on what's going on and have a relationship with the other parents, you know, in case anything happens.

I can just come with them directly and, you know.

Wow.

So you're very passionate about your daughter's learning environment.

Yeah, I am.

That's cool.

Yeah.

They're everything to me.

Yeah.

It's very important, especially these days with the influence.

It's, yeah, you want to be very careful what they're listening to and watching and everything.

Do you give them electronic devices?

Oh, yeah, they love their iPad.

Okay.

They love their iPad.

But do you, like, monitor what they're watching on there?

Yeah, to to a point.

You know, I they they do the kids' YouTube, but they're they're really good kids.

Well, Well, I let my daughter do like, she has a Snapchat.

It's my Snapchat, but she likes the filters and stuff like that.

But I noticed that she's starting just like a just like feed.

So sometimes I'll hear stuff, and I'm like,

I don't know about that.

Oh, yeah, those snap videos, right?

Yeah.

Yeah, yeah, I've seen those.

They talk a lot of gossip and stuff.

Yeah, but it's like songs and stuff.

But,

you know, I don't want to be

too like controlling because they're going to hear it anyway.

Right.

Right.

You can't go too helicopter because then they'll rebel.

Yeah.

Did you, did that happen with you, with your parents?

You rebelled a little bit?

I did.

Same with me.

Yeah, I had a babysitter till I was like 13.

Dude, same.

Yeah.

It was weird.

Like a girl in high school was babysitting me in middle school.

That's just weird, you know?

Yeah.

Yeah.

Was that your Asian parent that made you do that?

I had a babysitter from hell.

Oh, yeah.

Yeah.

She used to lie on me.

She used to lie.

She used to lie and tell my mom like i told her to shut up and i'm like i did not say that but my mom would like believe her that's a shame yeah well she's watching this well she was really old at the time so

damn she's watching yeah babysitters up there yeah i'm not a fan of babysitters or down there

yeah babysitters are just i think when you're I don't know, 10,

you're good on your own for the most part.

I think 13.

You think 13?

Yeah, or 12.

Because 13 is middle school, right?

Yeah.

You had a babysitter picking me up from school, and my mom would get off of work and pick me up from babysitter's house.

Oh, you were at the babysitter's house.

Oh, mine came to our house.

Yeah.

Damn.

That's traumatizing.

Sorry to hear that.

So you have a cosmetic.

Thanks, mom.

Yeah.

Thanks, mom, for that weird ass babysitter.

You got a cosmetics brand, Prella.

Yeah.

How's that doing?

It's doing good.

Yeah.

I just launched my makeup palette, Color Dream palette.

And yeah, it's doing really well.

Nice.

You got a lot of influencers backing it?

No, actually, I just sell directly.

Yeah, I haven't even had a chance to do the promo packaging.

I give it to my friends and stuff like that.

And I feel like it's more important to give it to makeup artists.

Yeah.

You know, so I have a lot of celebrity makeup artists that are my friends.

I give it to them.

They put it on their clients, take pictures, you know.

Smart.

Word of mouth is the best form of marketing.

If the product's great, it'll speak for itself.

Yeah, but I feel like instead of giving it to influencers, you should give it to the makeup artists because they're the ones that are using it.

Facts.

Yeah.

That's smart.

People always try to go to the top straight away.

Yeah.

And these celebrities get pitched left and right.

I'm sure you've seen it.

Yeah, I feel like for some reason, I feel like when celebrities post stuff, I feel like they're just getting paid for it.

Yeah.

For sure.

So they're posting a ranking.

It's not going to make me want to buy it.

No, it's actually a turnoff usually.

You also love animals?

I love animals.

How many animals do you own right now?

I don't know.

I have to count.

Wow, that many.

I have three horses,

two cats,

two Minster Persian cats,

two Frenchies,

a Maltese,

two

dwarf hamsters,

six chickens.

I love that, by the way.

Six chickens, and all the fish from Finding Nemo.

Every single one.

So the clownfish, the blue one.

Just the clownfish, the blue one, and then I have the yellow one.

Yeah, the yellow one.

But it's in purple.

So the purple tang.

Yeah.

Wow.

That's impressive.

Yeah.

So over 20 animals.

Is that?

Was that 20?

If you count the fish, I guess, yeah.

Okay, yeah.

So it's almost like a mini sanctuary in a way.

Yeah.

That's my goal one day.

Really?

Have like acres of land, just have like 100 animals.

Yeah, and I actually don't live in a community that allows chickens.

Oh, so you just snitch on yourself?

Well, they're not roosters, so they're not making any noise.

Oh, that's the male ones, right?

Yeah.

Do you

eat the eggs?

They haven't started laying eggs yet.

So the three, Ricky, Nikki, and Kiki, they start laying eggs next month.

Nice.

Yeah.

That's exciting.

Yeah, living off the lay of the land is a good feeling.

Yeah.

And you saw with the hack, like that internet hack where the grocery store shut down.

No.

Oh, you didn't see that?

Like a month ago, all the airlines shut down.

What?

Yeah, you didn't see this?

No.

Oh, wow.

Basically, it's just good to have your own source of food and water these days because the world could get crazy.

Yeah.

You see all these.

I don't care how crazy it is.

I'm not killing my chickens.

Yeah, well, at least eat their eggs.

I mean, you know.

But you see all these billionaires building bunkers.

Yeah.

It's kind of interesting, right?

Yeah.

I wonder what's going on there.

And now

they have the like earthquake or survival kits at Costco, right?

Really?

It's like the meal kits, right?

It's like $100 or something for like 20 years of food.

Was it something crazy?

You did?

Yeah.

You bought it?

I bought it.

You never know.

You know, COVID, people were out of toilet paper.

They're saying monkey pox is coming.

Oh, my God.

Who knows?

You know, better safe than sorry.

I guess so, yeah.

Yeah, it's like a big blue container at Costco.

I love Costco.

I do too.

Is that your favorite place to shop?

No, because I just go to the grocery store around the corner from my house.

Whole Foods?

Whole Foods and Ralph's.

Okay.

Ooh, Ralph's.

I get my fruit from Whole Foods and I get everything else from Ralph's.

Fair enough.

Fair enough.

Do you like Erewhon in LA or do you think it's overhyped?

I just went there for the first time.

What?

Yeah.

I go there every time I'm on the bottom.

Like two weeks ago.

It's like off Ventura or something like that.

There's a lot of them, yeah.

Oh, they have it here too?

No, there's a lot in LA.

Yeah, so I went there for the first time.

I had a meeting there.

A meeting at Erewhon.

Yeah.

Yeah.

Well, like outside in the sitting area.

Oh, okay.

And I was like, wow, what is this?

It's crazy.

Yeah.

Because I'm franchising a bakery.

Oh.

Yeah, so I'm like looking for places to like open and places that like have a lot of foot traffic.

And I was like, this would be amazing.

Nice.

I'm a huge fan of bakery.

Yeah.

Bakeries.

I go to some out here.

Yeah.

Yeah.

I love pastries.

Oh my gosh.

French bakeries.

Yeah.

That's my weekly.

So I'm doing a, I'm franchising a southern style bakery.

Whoa, I've never heard of that.

So exactly.

Bakeries.

Peach cobbler cupcakes.

Mm.

Oh, my God.

Yeah.

Do you like cheesecakes?

I like a bite of it.

Oh, you're not big on them?

Yeah.

Okay.

But I'll take a bite.

Floyd's old security guard, Adam Plant.

Oh, I know him.

Oh, you know him?

Yeah.

Yeah, he has a cheesecake business.

Have you tried them?

No.

Oh, my God.

No, I haven't.

Please try them.

Yes.

I'm having a housewarming this week, and I'm literally buying like 50k.

They're that good.

Yeah.

Shout out to Adam.

Shout out to Adam.

Did you meet him when you were with me?

Where is this going?

Smooth transition, right?

When is this bakery gonna open up?

Um, hopefully

by the beginning of next year, okay, yeah, or the end of this year in LA.

Yeah, in LA.

I can't wait to try it.

So, I think I'm gonna like do is this on?

Yeah, yeah,

I'm thinking about doing like a

food truck first for like three months to like kind of scale where like

where it would do best and then figure out where I want to get the bakery that's smart yeah that way you're not tied to a fits for location yeah yeah you got to get Keith Lee to review the food truck yeah he is so viral oh really yeah have you seen him I've seen him yeah dude anytime he goes somewhere five hour line the next day that's the power of social media these days oh wow yeah it's nuts do you even use TikTok actually I don't have a TikTok really no how come

I don't don't know i just never never called into it yeah it is for a younger crowd and i just i would if i got tick tock it would be more to like watch the tick tocks not to do the tick tocks right just study it as a consumer yeah just like

i mean because my friends always send me stuff yeah on tick tock to look at and you can't even open it um well i can open it oh it's still played still so yeah it's like the internet oh the web player okay

yeah that's it you seem very calculated like you've seen to really do your research on everything um for the most part yeah that's really really impressive honestly some people just dive into businesses and then it fails especially celebrities

yeah i i actually was building a nail salon um a beauty bar on melrose i dove into it because the space was available at the time uh ray had the scootie bike store yeah did you remember when he had the scootie bike store electric bikes yeah yeah yeah yeah so he had the electric bikes and there was a space open next door.

So I got the space, paid the deposit, and I was, it was a retail space, and I was turning it into a salon.

So I had to do all the plumbing, and I had to get the permits, and I had to,

like, the city would never approve the plumbing.

For two years, I built it.

The rent was like $5,000 a month for two years.

That's $60K a year.

Yeah, I spent money on like custom, custom everything.

Couldn't get my inspection passed, so I had to cover it back up.

And my lease was up in like two years, two years, my lease was up.

So I put everything in the storage, and I said, forget this.

I'm turning this into a makeup brand.

Holy crap.

And that's how I came up with Prella Cosmetics.

Well, shit, everything happens for it.

Because it was Prella Nail and Beauty Bar at first.

Wow.

Why were they so backed up?

That's crazy.

Well.

I don't know.

I heard that that's how they make their money.

The city.

Interesting.

But it's like really two years oh so they want you to pay to expedite it i don't know i just they would never they would just keep saying we'll come back we'll come back do this do that yeah you need to do this and then i would do everything that they told me to do and they still wouldn't sign off that's frustrating so yeah by the time i didn't even want to extend my lease i was just so ready to be over it yeah over with it

So yeah, I said, I'm just going to put this on pause and come back again later, which I still am.

Nice.

Yeah.

Once your kids are done with school in L.A., do you see yourself moving somewhere else?

Once they're done with school?

Yeah, once they graduate.

I don't know because I don't want them to go to high school in L.A.

Oh, so even before you graduate, you're thinking about that.

I feel like it's okay now because they're in elementary, but

I'm not really fond of like

the Hollywood influence, you know.

I feel like it's a little like fast pace,

even though I feel like, you know, if I just prepare my kids for it and just make sure I'm like completely honest and have a relationship with them, I feel like they'll be fine.

But I kind of want them to like go to high school like down south.

Down south?

Yeah, because that's where I went to high school.

And it's, you know, there it's like, it's cool to go to school.

It's cool to, you know, be, do sports.

Yeah.

You know, I just want them to enjoy being kids.

I don't want them to grow up too fast.

And I don't want them to go to school with like, you know, celebrity kids or I just want them to like have normal childhood.

Right, because their friend group's super influential at that age.

Yeah, down south is a slower pace, more relaxed.

Yeah, exactly.

That makes sense to me.

Yeah, I don't have kids yet, but I'm literally thinking about this stuff daily.

Really?

I gotta raise them.

I'm 27.

Okay.

I want them around 30.

Yeah.

I had my daughter when I was 34.

Okay, so you waited your whole 20s.

Yeah, well, I waited till I got married.

Okay, that's what we're doing too.

Yeah.

Yeah, we're getting married next year.

Yeah, it's never when it's no rush.

When they're here, they're here.

And that's not they're not going anywhere.

No, facts.

But people feel rushed these days.

Yeah, they do.

Because they see their friends and then, oh, my turn.

Yeah.

And that's not how it should be.

Yeah.

Do you see that with a lot of women?

Like, well, women are on a time clock, I guess, until like 40, right?

So.

Well, I feel like I felt like that when I was in my 20s.

I'm like, oh, like

I'm almost 30, you know, but I also

like would pray a lot, and

I'm like, when the time is right, it'll happen.

Yeah,

so you held out and you're happy with that decision.

Yeah, nice.

See, that's great advice for these women watching this.

I mean, you have time.

You're not, you know, don't be in a rush.

Yeah, because you can't really rush a relationship.

Yeah.

You know, some people try to force them and

it doesn't work out.

Well, Princess, it's been amazing.

Anything you want to promote or close off with?

I'll just make sure you watch Celebrity Poker Tour tournament tomorrow.

Yes, sir.

We'll be live tomorrow.

Hopefully I get to the final table.

We'll see.

Good luck tomorrow.

Thank you.

You're not playing?

I'm not.

I'll be doing interviews.

Yeah.

I played last time.

Okay.

Yeah, but this is my setting.

Celebrity poker.

Yeah.

Thanks for watching, guys.

See you next time.