How I Made $45K a Month with Faceless YouTube Channels | Devon Canup DSH #533

32m
πŸ”₯ How I Made $45K a Month with Faceless YouTube Channels | Digital Social Hour with Sean Kelly πŸš€

Ever wondered how you can make serious money on YouTube without even showing your face? Devon Canup shares his incredible journey from making $30K-$40K in college to pulling in $45K a month with faceless YouTube channels! πŸ’Έ

Tune in now as Devon reveals the secrets behind his success, the grind of daily uploads, and the life-changing moment when his channel hit 1.4 million views in a single day! This episode is packed with valuable insights on how to leverage YouTube and turn it into a money-making machine. πŸ’‘

Join the conversation and don’t miss out on Devon's unique experiences, from his father's entrepreneurial struggles to his own breakthrough in the digital world. Watch now and subscribe for more insider secrets. πŸ“Ί Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! πŸš€

#DigitalSocialHour #SeanKelly #Podcast #DevonCanup #YouTubeSuccess #FacelessYouTube #Entrepreneurship #PassiveIncome #MakeMoneyOnline

#YoutubeStrategy #MakeMoneyYoutube #YoutubeMonetization #FinancialFreedom #FacelessChannelTips

CHAPTERS:
00:00 - Intro
0:41 - Growing up
3:56 - Making money in college
9:00 - Starting a YouTube channel
10:08 - Dropping Out of College
14:05 - The Importance of Consistency
17:04 - Finding Faceless YouTube Channels
22:58 - How Much Money YouTube Pays You
27:04 - How much does it cost to make a video
29:35 - How AI is changing the world
31:47 - Where to learn more about starting a YouTube channel
32:18 - Outro

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BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com

GUEST: Devon Canup
https://x.com/devoncnp
https://www.instagram.com/devoncnp
https://www.facelesschannelacademy.com/theacademy

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Transcript

My dad on the other hand, I think he was he was kind of that like failed entrepreneur.

You know, he still never had like a big break necessarily in entrepreneurship.

Eventually he gave up and went back to the corporate world.

Like he, I think he didn't want his life to be my life.

Yeah.

Projecting almost.

Yeah.

Yeah, that makes sense because he tried for X amount of years, sounds like a lot of years, and failed.

So he didn't want you to go down that same path.

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It helps a lot with the algorithm.

It helps us get bigger and better guests, and it helps us grow the team.

Truly means a lot.

Thank you guys for supporting, and here's the episode.

All right, guys, we got Devin Kanup here from Colorado, right?

Yeah.

Well, I've moved 20 times in my life by the time I turned 20.

So damn.

Colorado, I feel like, is like the most easy for me to say.

Yeah.

20 by 20.

Yeah.

That is crazy.

All like by choice or like kind of forced?

Well, it was like

growing up, it was my parents, and my dad was like one of those guys that he just couldn't ever sit still.

Yeah.

We weren't military or anything like that.

He would just, you know, I think he was always trying to like level up his life.

So always moving and trying out new places and then watching them lose everything with like the recession too and stuff like that.

So then they had like all sorts of plans and changes and stuff like that that they've always tried to figure out over the years.

Yeah.

That sounds pretty traumatic.

You lost everything?

Traumatic.

I would say, I mean, yeah, you could call it that way, but it was like, I would say it's inspiring.

Oh, wow.

What a perspective to take on that.

Yeah, because, you know, it's like you see,

you know, you see somebody want it so badly, you know, and you see their hopes crushed many times, but they like, they keep like showing up over and over again.

Yeah.

And I think like something about that, I think, like, got hardwired into me.

It made me the way that I am.

And it was just like, I would view it more as a blessing and a gift than it was like

in trauma.

That's true, because some people will get hit like that and not recover, but your dad just kept kept fighting.

Yeah, yeah, for sure.

You kind of took that and were like, all right.

Yeah, and seeing a lot of the like characters along the way too that like

you know gave that that space for them like somebody to like for him to have a like a place to

stand back up on his feet.

Yeah, and I think like seeing all the

all the characters along the pathway that were able to do that as well, like, that's what was really inspiring for me.

So he had a lot of entrepreneurial friends around?

No, it was little things.

Like

I'll have to,

it's a little bit touchy for me on one of them is I just went to a funeral for the person this week.

Yeah.

But yeah, just people like they would open their homes to us, you know, like just

we lose income and just being able to have like somewhere to stay, you know?

Yeah.

Three months, six months.

A new place, a new beginning.

Or I remember there was this one time we went on, like I was big into like baseball and traveling and competitive sports.

And I remember my,

you know, like we couldn't, like, my parents couldn't afford to go on the trip.

Someone gave us, like, I don't know how somebody knew, maybe they heard they weren't going.

They gave us those, like, we came to our car and there was like an envelope there.

It had like, they opened it up and there's $500 in there.

Wow.

That $500

probably, you know, maybe it meant something to that person.

Like it was a lot to that person.

Maybe it was effortless, you know?

And that person that it was maybe it was a little bit more of an effortless action to them was something that like allowed for my family to go.

Yeah, that's crazy.

It must have been a teammate, honestly.

Yeah, so seeing all those people along the journey, you know, is like, that's the inspiring part.

Yeah.

All the little, you know, those little kind of like

things that, you know, maybe it wasn't that big of a deal to them, but it was, it made the whole life for my family.

Yeah.

Well, I believe in karma, man.

So I think you guys were just putting out good energy and getting some of it back.

Yeah.

A thousand percent.

That's cool, dude.

So when did you start making some real money?

Yeah, that was quite the intro for our podcast.

I know.

We got deep.

You just got to go with it sometimes.

But

yeah, so when did I start making real money?

I guess my first real money,

I guess what would I classify it as?

I mean, I made like, I, I started making, I made like $30, $40,000 my sophomore year of college.

That's a lot as a college student.

Yeah.

I did it.

Like, I was just, I just wanted to like make money.

Like, I just wanted like freedom, I guess.

You know, it was for me.

So for like where I grew up, it was like to go pro with like playing baseball you know and I did you ever like try to go pro with like sports no I knew I was never good enough to be honest I treated sports as like just just fun and exercise yeah I was pretty realistic with myself okay yeah so that was like you know especially like that was for us it was like you had to be this like athlete was like the way out you know yeah maybe some communities it's to become like a rapper some communities it's to yeah go pro with basketball or football or sports and stuff so yeah it was always I just wanted the the money more than like

my love for baseball is what it was.

But you were nice, though, if you were playing college.

Yeah.

Yeah.

I got to play a division too.

Okay.

College, I was able to make it.

What position?

I pitched.

Oh,

yeah.

Yeah, I was left-handed, and that was kind of like my, if you know anything about baseball, it's like, I think it's like 80% of pitchers are right-handed.

Yep.

So to pitch left-handed, you have a, you know, slight edge.

Yeah, slight edge.

Yeah.

And what was the fastest you've ever pitched?

Yeah, so I was the thing.

I wasn't good at like the speed part.

I was like maybe 82 or so.

I was really good.

Yeah, it's like, I guess, relatively.

You know, it's like I'm comparing to you guys, these guys throwing like 96.

Yeah.

You know, and seeing that, it's just like crazy.

I'm sure the average guy can maybe hit 60.

Yeah.

At best.

Yeah.

I always go to the carnival ones.

I don't know how accurate those are.

But yeah, so for me, like my first serious money, it was like I always was looking for some opportunity to try to find some way of like

getting that

that that opening or that opportunity.

right?

And so

for

for me, it was like I found this, it was like, like, I was watching all these things and all these different ways of making money.

Um,

and I just always had the mindset instilled for my dad.

And for me, it was like at first it was sales, so I did door-to-door sales.

Like, I was like selling vacuum cleaners in people's houses,

and so I saw that.

And there was a bunch of people that had that entrepreneurial spirit.

So, everyone's like, you got to have a side hustle.

So, I was like, okay, I'll do a side hustle.

And so, I was like, looking up, I was like, okay, what are side hustles?

So, I remember I looked up a blog.

It was like 101 side hustles.

And on there, I like went down the entire list up and down multiple times.

And then I found there was like, I picked three.

Yeah.

Three of them there.

I've been on that list.

That's hilarious.

Yeah, that 101 stuff because everyone was like, you need a side hustle.

You need like something.

Most of them just don't even make sense, but I remember that list.

And so I picked three.

It was.

There was like, I think, flipping cars.

I think sounded cool to me because I like cars at the time.

Yeah.

There was, I think, drop shipping t-shirts.

I think like that sounded easy.

I was like, okay, flip t-shirts.

And then there was real estate wholesaling.

So I did like maybe a couple hours into each, like kind of seeing which one.

And I decided on the real estate wholesaling.

So that's, I was like, okay, so I'm going to do the sales job.

And then while I was doing the sales job, I was like, I'm going to do my side hustle.

You know, I got to build my thing.

Right.

So that's how you made 30 to 40K.

Yeah.

So then, yeah, I just started doing that and

bought a course.

I think it was like five grand.

Told my dad.

I think he was about to kick me out of the house.

Yeah, those courses were expensive on that topic yeah like the real estate yeah like yeah like uh you know they're killing it like props of these guys and stuff like Cody Sperbers and like those guys who's a Cody's course I was looking at his the one I did goes like

are you interested in coming on the digital social hour podcast as a guest well click the application link below in the description of this video we are always looking for cool stories cool entrepreneurs to talk to about business and life click the application link below and here's the episode guys i can't remember actually was this guy tom kroll i think i've heard of him too yeah i can't remember he had this podcast at the time and i think the podcast just like it you know i felt like he felt relatable to me a lot more so was there roi on the course uh yeah i made eight grand in like uh a month i flipped a house in minnesota at first oh so you weren't even living in the town you flipped it in yeah well my parents i moved 20 times my parents at one point moved to minnesota

i've been there once actually it's cold yeah it's it's different for sure yeah it's cold it's the summers are beautiful there yeah I wasn't there in the summer.

Really?

Yeah.

It wasn't my bide in the winter.

I'll try it again in the summer.

So, yeah, I did that.

And then when I went back to school, I went there for the summer.

I did the sales job in Minnesota for the summer.

Flipped a house while I was out there.

I was like, oh, okay, I got the proof of concept down.

Did it over while I was in school, while I was in baseball.

While I was in classes, I would take calls of these prospects that would call into want to sell their house.

And I'd flip it.

And so I just.

went and uh yeah so i did i flipped i think it was like five houses or six houses while i was in college Nice.

Yeah.

And then from there, is that when you got into the faceless YouTube channels?

Yeah, so then that translated to, I was like, okay, this is cool.

I was having a tough time being consistent with real estate because it's like, you know, they're more high ticket.

So like, I make 20 grand in a month, wouldn't see anything for like six months and stuff.

So I was trying to close that gap of consistency.

And I was a beginner of business.

So it was like, you needed to be a businessman, I feel like, to kind of like build that.

But I had the skill of like the gift of gab and like sales.

And so I used that skill set.

And so, but then I saw a lot of the guys that I learned learned from these courses we were talking about, they're expensive.

I was like, all these guys are selling a course, you know, and or like they all had YouTube.

It was like, they were all like, that's how they were really like making a lot of their money.

So I was like, okay, I need to do YouTube.

And so I decided, I was like, okay, I'm going to talk about the real estate deals that I was doing.

And so I did a video every single day on YouTube for it was like a year.

And I got to where I was making a couple grand a month.

You know, I wasn't like rich or anything like that.

But at the time, I, it was enough.

I was starting to make a couple grand, called my parents up, told them I dropped out of college.

I was like, I'm going to make this work somehow.

I don't know how.

After a couple grand a month, you dropped out?

Yeah.

Wow.

That's pretty early.

Yeah.

I waited till I had 100K in revenue, probably like 20K profit.

Really?

Yeah.

Yeah.

But that might have been too late.

It's all relative.

How old were you when you dropped out?

I was a sophomore in college.

So what is that, 20?

Yeah,

I was finished my sophomore year.

And then it was that summer.

That's when I dropped out.

Yeah, so about the same time.

What did your parents think about that when you did that?

So my mom was pissed, obviously.

She's Asian, and so from her point of view, like she used education to get out of poverty.

Right.

So I get it now looking back at it.

But at the time, we used to fight about it all the time.

My girlfriend, we just went through that together last year.

So

I feel very good.

Like she cared a lot about it.

She's

Latino, you know.

Oh, yeah, yeah.

Mexico.

And that's how they're first, she's first immigrant, you know, with them.

Right.

So for immigrants, it's like important to get good grades and everything.

Yeah.

So for that, yeah.

And like college is like, you know, sports for the average white dude that grew up in a small town.

So it's like immigrant families, it's like you become a doctor or, you know, a therapist or something, you know, like a lawyer or something like that, like something of status in those cultures, you know.

Yeah, but your parents took it rough, you said?

They took it rough?

Like your parents took you dropping out pretty rough?

Yeah.

My mom always like.

My mom was one that she was just like, she was that person in my life that told me I was special, you know?

I feel like everybody has that person in their life.

And for for me, that was my mom.

She always told me you're like, she's just growing up.

She's like, you're special.

You're going to do something.

That's cool.

And I feel like anybody that has success, they had somebody in their life telling that you're worth something.

So for me, it was my mom.

So my mom, she was like supportive of it.

My dad, on the other hand, I think he was, he was kind of that like failed entrepreneur.

You know, he still never had like a big break necessarily in entrepreneurship.

Eventually, he gave up and went back to the corporate world.

You know, I say give up.

He's doing good great now, but you know, it was definitely he had his dreams stomped and crushed right and couldn't progress anymore and then so i think he was afraid of me doing the same exact thing

he said to him it was like a big deal for sure yeah was like for him to see me

like he i think he didn't want his life to be my life yeah projecting almost yeah yeah that makes sense because he tried for x amount of years sounds like a lot of years and failed so he didn't want you to go down that same path yeah a thousand percent yeah but you were able to make it work, man.

So when you dropped out, you're doing one to 2k a month and it's scaled a lot since, right?

Yeah, I had a couple of real estate deals still going through.

So it was like the YouTube was a consistent, like that was the income.

I knew with like sales and real estate that I would always like find a way to make money.

Yeah.

Yeah.

So I did that, got it to where, and then after a few more months, I got it to like three, four grand a month.

Yeah.

So that was, and it was, you know, YouTube, it's like pure profit as well.

Yes.

You don't have any production costs.

So what's it at now?

It's at three to four grand a month now.

Yeah, exactly.

Yeah.

I make three to four grand a month now.

And yeah, no,

no, no, no.

Yeah, and then I came across, so I was like freaking grinding.

I know, it's like you're on here.

It's like, dude, if something happens to you, like, God bless, you know, knock on wood, like, hope that doesn't happen.

But, you know, if you can't show up, there's no digital social hour anymore.

Right.

So I came to the realization of that, that, you know, it's like you can make money with YouTube and a lot of these YouTubers, they crush it.

There's so much, you know.

We live in a day and age where attention is the new oil.

It's the new economy, where it's like the person with the most amount of attention is the person that makes the most amount of money and if you can capture eyeballs then you can convert those into sales with advertisings and advertisements and stuff like that and so i came to the realization though i was working my off like i would stay up till midnight just to try to get these videos out every single day and if i didn't get a video out then it wasn't growing you know and i wasn't able to generate an income there is some evergreen ability with these platforms you know you probably uploaded a podcast six months ago that's like yeah some of them pop off late but not not usually yeah But it's like the volume of it, it's probably you know, it depends on the channel and the niche that you're in.

But typically, it's like 80% of it's new content, 20% of it's probably like old content.

Yeah, agreed.

So, you got to kind of you're on the freaking dance monkey like conveyor belt of like content, you know.

I feel bad for all these, I got to drop daily, yeah, like all these influencers these days that are becoming like tick tockers or whatever the hell that is these days, you know, like

they may be able to make it work, but now they're on this like train

and inevitably until either they fall apart unless they can figure out how to build a business around it.

And you see that burnout with creators, right?

Yeah.

So that's that's what I saw.

Like, I started to get that.

This was in like 2018, you know.

Um, I'm actually happy there's not short-form content because short-form content, it's a pain in the ass to try to even make money on it unless you know how to do business.

Yeah, but so I was able to do longer form content, so it was like more, a little bit more consistent, like income-wise.

And then,

so I came across there's, you know, I started seeing all these YouTube channels blowing up that were long format

and they had,

they were just like no brand behind it, you know?

But they started up like a few months ago and I was watching the videos and I was like,

these people are making 20, 30 grand a month and they're not that hard to make.

Like, I sucked at video editing and production and stuff like that.

And like I just had the basics and I was like, I can make those.

So I saw these videos and I was like, they're not that complicated.

So then one day, like, and I saw behind the scenes like you know you could look at social blade or those softwares and i saw that they were making a good amount of money so i decided i was like you know what i'm gonna do this every day for a month i always do that i do like when i started my youtube channel or when i did wholesaling i was like i'm gonna do this every day for i think it was 90 days yeah or i'll do i'll pick between 30 and 90 sometimes in my life but and then when i started my youtube channel i was like i'm gonna do this for 60 days my personal brand And after 60 days, I think I hit a thousand subscribers or something like that.

I got monetized.

And I was like, hell yeah.

And so with this faceless YouTube channel, I did the same thing.

I was like, I'm going to give myself 30 days.

I'm going to give, like, I'm going to do this every single day, you know, and I'm going to do it every day for 30 days.

I like to riff off of things that are like where the energy is at.

But I will say, like, that's where things are heading with everything content is like realness, you know, the AI, technology, all this stuff, especially like all of the like

things going on in the world with like people having a cough a lot and stuff, you know.

Like, it's just people crave that like intimacy with people and stuff.

So I think like realness these days is like

I think awareness is the currency, but then secondarily it's like that that realness of behind the scenes.

I like that.

Yeah.

The celebrities of the past are no longer attractive.

Yeah.

Yeah.

You ever watch like a 2000s movie?

Yeah.

Like 90s?

It's like.

That's all I watch because I don't trust the modern movies.

I can't watch modern movies either.

It's like brainwashing.

But yeah, you see them and it's like, dude, like you watch it now.

It's like Botox and like all these things to make people more attractive.

But yeah, that's crazy.

I've i've been watching a lot of 90s movies they're really good but the story we were talking about before this uh is i was i was saying like my first uh my first big break right like my first uh i was making three to four grand a month i dropped out of college and

what happened was then i found these things called faceless youtube channels basically uh i found these youtube channels or the i was on scrolling on youtube one day and i was watching these videos and i was like huh okay let me watch this video i started watching it and it was like this basic content was like telling stories you know, from Reddit specifically at the time, you know, and it was like telling stories and it was just like I was just like, this content's lame.

They had a text-to-speech voice.

It was nothing like the AI voices that we have these days.

Yep.

You know, these days you can make it sound like, you know, Morgan Freeman's talking.

It sounds like realistic.

These days, back in the day, it was like, R slash ask Reddit.

How many times have you had to call your boss in sick and what was the craziest story?

I used to watch those.

Yeah.

And it was like,

I don't even know how people stood listening to them after

the stories were good, but the voice was just cringe.

Yeah.

And that's, that's the cool thing about how like social media content works.

If it's a good idea, you know, if you have a video of Taylor Swift punching a baby, like how many views would that thing get?

Yeah.

A lot.

Yeah, like a billion views overnight.

It would be crazy.

But anyway, so with this channel, I started uploading videos and I saw like these channels that were doing it and it wasn't anything like that crazy.

And I was like, I can make those videos.

So I decided for 30 days, I was going to go and upload.

I was going to go and upload a video every single day.

And I was going to try to figure out, see if I can make this work.

And so day one, I decided,

I spent 12 hours, 16 hours making this first video.

The videos are easy to make, but I was having to like try to understand the basics and all this stuff.

And

I got the video done and I uploaded it.

and I got five views.

And I, most people, they would look at that and they'd just be like, oh, you know, it's like, you put 12 hours in and you got five views.

That was a waste of time.

You know, the way I view social media and beginnings of new things is that it's a start, you know?

Yep.

You can't, you can't turn the car in the right direction if you don't have it on and drive.

You know, if you're not moving, you can turn the steering wheel all that you want and you're not going to ever get anywhere.

True.

So I always view it as whenever I start something is as long as I'm like making progress first.

So I go upload a video and I have this mindset.

I upload a video, I got five views.

Cool.

Progress.

Next day, I upload a video.

Instead of it taking 12 to 14 hours to make that video, it took me six hours.

And off after six hours, I uploaded the video.

I think I got like 20 views or something like that.

And I think maybe 10 of those were myself watching, you know.

And

then after that, I uploaded, I started doing it every single day.

And I think after like day 10, I hit a thousand views in a day.

A thousand views in a day on my previous YouTube channel where I was talking about real estate.

It took me about,

I think, around 100 videos before I hit in 100 days or so, like, you know, three months, four months, to get to a thousand views a day.

I think that was the highest I hit actually at that point, after a year.

It was like 30,000 views a month or 50,000 views a month.

So I was, you know, I was basically already on pace after like a few, like after 10 days.

And then the next day,

I got, it was like 10,000 views,

which, you know, if RPM is like how the math works out, how YouTube pays you.

That was about $40.

I made $40 a day off of something I just started like, you know, a couple, like not not even two weeks ago.

Yep.

The next day, I go and check it after, you know, continuously uploading a video every single day.

I look at it, and I got 30,000 views.

I wasn't monetized yet, so I wasn't making money yet.

You have to have a thousand subscribers or 4,000 hours of watch time.

But I was on my way.

I think I had like, you know, 800 subscribers.

I woke up.

I looked at it.

I was like, whoa,

I had 30,000 views in a day, which is $120 is what kind of how the math counts out.

The next day, I had 100,000 views.

It's $400 in a single day of videos that I just started making like a couple weeks ago.

And

then I was able to, I applied for monetization.

I was able to get approved.

So I hadn't made any money yet.

You don't get paid on the back uploads, but I had the momentum.

I had, you know, things moving.

And then the next day, I looked at it and I had 300,000 views, which is $1,200 a day.

The next day, I hit a million views in a day.

And then the next day, it was like day 14, day 15, I hit 1.4 million views in a single day.

So if you do the math, it was, you know, over like $4,000 or $5,000 a day.

Solid.

And that's how much I was making a month at that point off of YouTube of being one of those, you know, dance monkey influencer creators like trying to upload every single day.

I was able to do that in two weeks.

A, I didn't have any of the embarrassment of when I started it out because no one knew who I was.

I was, you know, I was behind a screen, you know, like no one knew who I was.

My voice wasn't in it.

Right.

And if I wanted to, if I could just get someone else to make the videos for me, I could go to like Bali, Indonesia for,

you know, a month, two months, three months,

not not edit videos as long as I had someone else doing it and I could still be making money because it didn't require me to be there yeah and actually that's what I did I actually got it to I got it to where I was doing forty thousand dollars a month uh within the couple months dang that quick yeah it was like three months they like I had some I had to maintain the momentum so uh I got it back to where I was making I made $45,000 in a month after three months of starting this channel and I went to Bali my I just met some people that I've known online they're like I've known them for, I've knew them for maybe like in person, like a week or two.

They're like, hey, we're going to Bali.

And I was like, they were like, do you want to come with me?

I was like, yeah, sure.

Let's do it.

That's the power of location freedom when you have a business like that.

Yeah.

So I just went out there and I hung out with monkeys and

did you get Bali Belly?

I did not.

They were already, they've been to Bali before.

So they knew

they warned me about it.

They're like, don't drink the water there.

Nice.

Most people get it, man.

So congrats.

Yeah.

They had it last time.

So

you get to stand on the show.

They were the the test dummies for you.

Yeah.

How, um, how accurate are those social blade revenue numbers?

Yeah, that's a question I get all the time.

So, and I had this freaking fantastic answer for you guys watching.

Sean doesn't edit this.

But no, this is like a great question.

So, you know, most people, so the thing with how Social Blade was started was they created this.

They've had the software out for a long time.

So those numbers that they show on Social Blade.

Were from like six years ago.

It says on there, it's like the range that they do.

If you hover over it, like when it shows the dollar amount, it's a big range.

It'll show a YouTube channel that makes anywhere from like $5 to like $50,000 a month.

It doesn't make sense.

I know it's a bit of an over-exaggeration, but it's like, there's a big range.

It's hard to tell how much a channel makes.

But those numbers, 25 cents to $4, 25 is pretty typical of like a music channel.

But most channels these days actually make way more than $4 per thousand views if you know what you're doing on YouTube.

And

so with that being said, like,

you know, most channels that I run are like, as long as it's like, it's a concept, like

you're talking about a concept, you're showing something.

It's not just music and like meditation videos.

As long as it's not that, you know, and there's actual like value in the content and there's actual like substance and it's like a made for an American audience or like, you know, America, Western Europe, Australia, New Zealand, Canada, like those audiences, like, typically most channels are making like four to ten dollars per thousand views.

And so that thing is actually undervaluing a lot of channels in the

I thought it was the other way around, honestly.

Yeah.

That's cool.

Imagine getting an ad on a meditation video.

Yeah, dude.

Yeah, you can't even run it.

You're just like in the middle of like, or not praying, but like you're in the middle of like your meditation.

All of a sudden, it's like...

An ad.

I listen to those.

I do the Wim Hoff one every morning.

That one's pretty good.

And it has like 80 million views.

I think there's pre-roll ads on it.

Yeah, pre-roll is fine.

I use the app.

The app's pretty cool.

Which app?

He has a Wim Hoff.

Oh, he does?

Oh, yeah, I have it, but I think it's paid.

I think I did like the five free ones and then didn't want to pay for it.

I forgot about how much those.

I use an app called,

what's it called?

It tracks all your monthly apps.

Forget what it's called.

Oh, like how much you pay for everything?

Yeah.

Yeah, we got to like

for these things.

No, it's literally absurd.

It's like in the thousands.

You don't even realize.

Yeah, I looked at how much you paid in software last month.

It was like 15 grand.

I'm like, dude, where the hell?

What the hell?

15 just in software?

What do you use?

Go high level and stuff?

No, we don't use that.

We use the fancy one, HubSpot.

Ooh, HubSpot's that much?

It's like five.

Damn, they're sponsoring the show.

Shout out to HubSpot.

Are they actually?

Yeah.

Oh, there you go.

A bunch of their podcasts pay to come on the show.

It's like cross-platform

promotion.

Oh, yeah, they're growing their podcast network.

What do you think about podcast network?

Is that something you'd ever start?

Podcast network.

Like, just a podcast in general.

Oh, I think it's a great opportunity.

I've thought about it.

I just, I feel like anything I do, it's like all in on.

Yeah.

And that's something you have, like, I would have to really have like a five-10-year vision personally if I were to do like a podcast.

I don't know.

That's how my mind works with one of those.

I feel like I would have to, like, I don't know.

I feel like I would.

I mean, that's how you have to think with it for sure.

Yeah, you'd like something like a podcast.

You know, yeah, it's a full-time thing.

That's why, like, baseless YouTube channels is like,

you could be like not interested in the shit at all anymore and still make money off of it and like not care.

Do you post videos that you know nothing about?

Yeah, dude.

We have like, we have like history channels travel channels you know space like different stuff like that and i'm like it's cool i like learning that stuff but like to consistently like talk about like you know like what happened in ancient egypt is not my i've probably seen some of those to be honest yeah yeah like or what happened i fall asleep to those ancient documentaries yeah they they're they're cool and i love learning these things and kind of bringing these concepts with me and i like like i'm interested in enough that i'm like oh this is cool and i know how to make it cool and interesting but it's like yeah not enough to where i'm like

I could see myself doing it every single day and making that in my entire life.

Yeah.

How expensive is it making a video?

The market's kind of inflated a lot lately.

I would say like a few years ago, it was pretty easy to just hire somebody and it was just, no one knew what things were worth.

But I think now with like Upwork and Fiverr and sites like that, they're just, dude, they run like Super Bowl ads and stuff like that.

What?

Maybe not.

Like I see them like when I was I was at like a restaurant, there was a sports game on, and like they're running like big advertisements and stuff.

So the gig economy and like people working remotes, like a big movement right now for sure.

But yeah, it's just like even these people in India, dude, they used to be like, let's say, $20 a video, and there's some pretty quality work you can get out of India, you know?

Like, especially like Eastern Europe for like editing.

Like, there's some good editors you can get from Eastern Europe.

Yeah.

They used to be pretty cheap, but now it's like, you know, you pay like $200 for a video for something.

Wow, that's a lot.

Yeah.

So I typically, you know, I recommend paying for a video, you're getting started

$80 on the low end.

If you're doing that, you're probably going to have to be a little bit more involved or just have really good ideas.

We're talking about the text-to-speech voices.

The voices sucked, but the ideas were good.

So if you have good ideas, it doesn't matter how good the quality of the content is, they can still go viral.

Yeah.

So you can do, you can, I've seen people make 10 grand a month with $80 videos.

Typically, you know, $100 to $200 is a pretty normal range.

That makes sense.

Yeah.

And there's a lot of ways.

Well, now you can actually get a way down.

That's if you hire people.

You can always get it down with like 11 labs or that's like an AI text-to-speech

voice thing.

Or like,

you know, you can use Midjourney to make some pretty cool images or like Open AI.

Yeah.

Chat GBT is pretty good at like writing scripts now these days.

It's not like...

really just write the script on you know what happened to the world nazis after world war ii and it just spits out this like you got to prompt it a bit yeah you it it's more of a tool yeah it's more of just like helps with like, okay, let's structure, like, the structuring of getting the thing down.

And then probably like 10%, 20% quality control.

It's gotten pretty good these days.

No, for real.

There's some really cool AI these days, man.

There's one on

Dropbox now.

Dude, Dropbox summarizes all my podcast episodes for me now.

Really?

Yeah.

So it'll take the whole episode and just give me like a three-paragraph summary.

Yeah.

I know like Zoom does that.

There's like some.

And I use AI to study my guests now, too.

Really?

Yeah.

So I did it on you you.

And like, I went through some of your interviews, and like, it'll just summarize the videos.

Interesting.

It's pretty insane, man.

Yeah.

Yeah, it's pretty good.

I use it pretty frequently now these days.

It's totally.

Yeah.

Like in some way, shape, or form.

Like if I'm writing, you know, like if I'm, I still like do write video scripts and stuff sometimes just to kind of.

I use it to travel now.

Really?

Yeah.

So if I'm going to like, say, San Francisco for three days, there's this site.

I forget what it's called, but you tell it what you like, like what type of cuisine, what type of activities, and it'll plan your restaurants no way your excursions so the issue i had you know to kind of go on this tangent a little bit is like i you know i always look it up on google and it's like freaking it's always affiliate you know no this i can't trust google anymore like this look anything up so this is like purely it's just like it's it's able to get like yeah it just shows you the website of the venue the website of the restaurant i mean they probably have affiliate built in but It's still pulling your interests into the software.

Interesting.

Yeah.

Okay.

Yeah, because I was always, that's the one thing I don't like about Google anymore is it's just like

monetized.

Those top 10 lists are all BS.

Yeah, that part,

yeah.

Yeah, I don't trust those anymore.

Yeah.

That's the value of like making videos these days and educational content.

Yeah.

Then you're able to like get, like, where do you learn all of your stuff majority of the time?

It's tough.

Yeah.

I do podcasts.

I don't do news outlets anymore.

Yeah, news.

Yeah.

So it's like YouTube and YouTube's like one of them.

I know it's getting suppressed a little bit, but.

Yeah.

YouTube's a good one for the most part.

Some people are paid off on youtube yeah there is that but yeah it's like there's still like good actual information like actual content yeah it is also moving more documentary i would say on youtube too yeah i noticed that too logan paul just dropped his on youtube oh did he yeah everything like video like things to like video game documentaries to like uh yeah documentaries on people yeah the drake bell one i just saw on youtube yeah i think well it's like you know there's a I think YouTube has, I think, like 56%

of all streaming

eyeballs on their platform.

Wow, live streaming?

No, just like streaming, in-video streaming.

So it's like 56% of the online content that's like long-form is being watched through YouTube.

That's insane.

So they really have to compete with like, they're trying to keep eyeballs on from all platforms pretty much.

Yeah.

Onto them.

You know.

Feel that.

Devin, where can people learn about how to set up a faceless YouTube channel, man?

Where can they learn?

I would say go to just check me out on Twitter,

Devin CNP.

Just look up Devin Kanup.

And then,

yeah, I have some trainings out there.

Cool.

You'll find them if you follow me.

I have some content there that

have a bunch of stuff I give away.

And then also have a couple channels.

Just look up Devin Kanup on YouTube and Twitter and you'll find a bunch of stuff.

Yeah, we'll link it below.

Anything else you want to close off with our promote man?

No, dude.

Thanks for having me on, dude.

You're killing it.

I like...

I love seeing people win.

And I just, you know, I think this world's such a weird place that it's so easy to get sucked into.

Oh, it's all all ending and stuff.

But it's like, if you look for it, there's so many people that are killing it.

I love seeing people kill it and crush it.

And you're one of those people that's just like, I hope you just keep going on the up and up, man.

You too, man.

Thank you so much.

Appreciate it.

I hope, but I know you will.

Keep it up.

Nah, thanks for coming on, dude.

Yeah.

Yeah.

Thanks for watching, guys.

Check out the links below.

Otherwise, see you tomorrow.