Getting Three DUI's, Working 18 Hours Per day + Being Homeless | Albert Preciado DSH #268

43m
Albert Preciado comes on the show to talk about his rough upbringing, why he pays so much for mentorship and how he makes tens of millions per year.

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Transcript

But I'm hungover the wrong way.

Like I'm broke college student hungover.

And

this other dude is like my age, but he's hung over with a hot chick driving a Nest class vents and a Rolex.

And I'm like, what's going on here?

And I told my mom, hey, you know what?

College doesn't work.

Like I'm not going to college anymore.

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And here's the episode.

Welcome back to the show, guys.

Got a very special guest, Albert Presciato, today.

How's it going, man?

Very good.

Very good.

Excited.

Dude, you got a crazy story.

I can't wait to get into this.

Yeah, let's do it.

Yeah, I've done some research, but I'd like to hear from you, man, how you got started in business.

Well, I...

And when I was 19, I used to go to college, right?

And I just decided to drop out of college because like my, that's what I believed.

That's what a lot of like the Latinos out there, Hispanics, you're taught by your parents.

Like you got to go to college, get a degree.

And that's the only way you're going to become successful because you're going to get a job, 60 grand, 70 grand salary.

So long story short, I was always,

I would be hung over like in IHOP in the mornings.

And I would be with my buddies, right?

And I would be like,

then I would see another guy hung over that would get there with a hot chick and I was thinking like

we're both hungover but but I'm hung hung over

the wrong way like I'm broke college student hung over and this other this other dude is like my age but he's hung over with a hot chick driving a Nest class benz and a Rolex and I'm like what what what's going on here like I'm going to college this guy's not going to college yeah so then I figured I figured out, well, he's a real estate agent.

He's a loan officer.

And I started seeing a bunch of these people that all they needed was a real estate license and they could make hundreds of thousands of dollars.

And I told my mom, hey, you know what?

College doesn't work.

Like I'm not going to college anymore.

I'm going to get a real estate license.

So I got into a real estate license.

And 21 years later, now I'm 40.

I turned 40 like a few months ago.

But I've been doing real estate and mortgage for 21 years.

So that's how I started.

And I became, first I started as self-employed a salesperson.

Then 11 years ago, I started the first company of my own.

Amazing.

So you went through that 08 crash.

Oh, yeah.

Yeah.

I was homeless for two months.

Oh, man.

What was that like?

Because you probably were heavily into real estate.

Was all your money in real estate at that time?

Yeah, 100%.

So you lost all of it?

I lost everything.

So I had two homes and the two houses were foreclosed.

I had an S550 when it barely came out.

Yeah.

Because I was big on Entourage.

And I saw the S550 when it went from S500 to S550.

I was the first one to get it in my broker shop, in my mortgage broker shop.

And I was making a lot of money young and you know, I made a lot of mistakes.

I got into

a lot of drinking, a lot of girls, a lot of parties, and that didn't help.

2008 came and I just lost everything because mortgage stopped, like it froze.

So I made my money selling mortgages.

And when 2007 started and then 2008, there was just no mortgages.

It's almost like you went from closing 10 mortgages a month to just none, none.

And if you close one, it was like every six months or every five months.

So it was painful.

And everybody got out of the business.

I mean, not everybody, but most people.

And I just decided, well, I'm going to

stick with it.

And I'm going to see, I'm going to work hard and I'm going to get through this.

And that's when I just told my girl at the time, hey, can you forgive me?

Because I was going out with a lot of women and things like that.

And when I lost everything, you know,

when you lose, you never know what you have until you lose it.

So when I was without anything, I said, well, there's only one thing I want to save, and that's my girlfriend, who's now my wife.

So I reached out to her and I told her, literally, I'm sorry for cheating on you.

I'm sorry for not taking you serious.

I'm sorry for being a bad guy, like just, you know, party animal.

But do you forgive me?

Do you want to stick around?

I have nothing.

I lost everything.

So I have the Ford Explorer.

I'm just going to park the car and sleep in it because I'm too embarrassed to go back to my parents' house and tell them, hey, you know what?

You were right.

I should have gotten a college degree.

I should have never gotten into real estate.

And now I failed.

I'm going back.

So I said, I'm not doing that.

I'm going to fight through this.

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And we slept in the Ford Explorer for two months.

What?

Yeah.

All I had was an iPhone, I had a laptop, and I had a, I didn't even have a gym membership, but I would sneak into gyms to shower, work out, and then take my laptop and my iPhone to Starbucks and work on my loans, on my mortgages.

That's crazy.

So, how does the mortgage game work?

Say you get someone a mortgage.

Are you making a fee on each person you bring to the bank?

Yeah, like give or take, so people understand it

easier.

You make like $10,000, $15,000, $20,000 commissions on each mortgage.

Wow.

You could make more.

So it's a percentage of the loan amount.

So let's just say 2.5%.

But back then, you could make 4%, 6% on the loan amount.

So if you get a mortgage for $500,000, then you charge two and a half percent and that's your commission that's good money and then brokers pay you like a split so the the broker the the broker shop keeps twenty percent thirty percent forty percent and then you keep your sixty your seventy your eighty depending on your split based on your production so you could make very very good money is it still like that these days or yeah changed it's the same but each company has different compensation plans wow So are you still doing that now or have you pivoted from that business model?

No, I still have that company.

So now 11 years ago, I started the mortgage guy.

So I had a mentor.

I've always invested in mentors.

So one of my mentors, Patrick Bedavid, he said,

good friend of mine too, he said, the mortgage guy just doesn't sound quite right

because that's only you.

Who's the mortgage guy?

Albert?

But who but what if we do the mortgage guys?

That's plural, meaning more, more people with high egos are going to want to be part of it, including women.

So we changed it to the mortgage guys, and then that just elevated the company.

So that's, the company is already 11 years in business and active and doing well.

And even though right now real estate and mortgage slowed down because of the interest rates and all that, because of our social media influence, we've been able to still get a lot of business versus other companies that are struggling because they rely on like door knocking and face-to-face when it's so easy to capture so many leads through online.

Yeah.

You mentioned mentorships earlier.

How much have you invested in those?

Ooh, like 5 million bucks at least.

5 million?

Yeah, yeah.

Like Grant Cardone, I probably paid him like half a million, just him.

Holy

crap.

A few, a few, like a year ago, I invested like hundreds of thousands, maybe a quarter million into John Maxwell.

I've heard of him.

So I flew in private to, you know, to mentor me and to be part of my driven event.

Wow.

So I'm always investing in one-on-one mentorship because that's the highest form of learning.

And my first mentor, Grant Cardone, like 10 years ago, I was at his first 10x conference in Cancun, when he had it in Cancun with 35, 40 people.

And because of him, I started Driven,

which was now we're going on.

So Driven's one year less than the 10X conference.

So I literally copied his 10X conference and did the Driven event.

And then I copied his business bootcamp and

did the Driven Business Bootcamp, which is the business.

I don't know.

I think he's cool with it.

So out of the 5 million, would you say there was an ROI on that?

Oh, definitely, definitely.

Like last year, I did 30 million in revenue with my four companies.

That's incredible.

Combined.

So it definitely has worked out.

But I'm always big on reinvesting back in your business, getting better, because the best investment you'll ever make is in you and in your business.

So I've been doing that and just learning so much about business because business is

very dark.

It's scary.

You get lawsuits, betrayals,

all kinds of problems.

So I've been,

I'm very, I'm very happy because I've learned so much.

And I like also teaching people that are starting their business because I feel like I have the blueprint because I've been through it.

Right.

There is a very dark side of business that doesn't really get any spotlight because people are kind of ashamed.

They're scared to talk about it.

The lawsuits is definitely something that can eat at you, especially the first one you ever get.

Oh, man, I still have nightmares about it.

Yeah, yeah, yeah, yeah, yeah.

Yeah, it could really shape you.

But I saw one clip, you said you were working 18 hours a day.

Yeah.

Do you still do that?

Yeah, Yeah, yeah.

I sleep six hours and I'm working from the moment I wake up to the moment I go to sleep.

So I'm probably not the perfect role model as a father, because I have three girls.

Right.

And they're all named after Ferraris.

So Italia, Berlin, and Callie, the newest one.

And although I do love them and I provide for them a beautiful life, like they have their Bel Air house, mansions.

We have security because I've been robbed three times gunpoint now.

So I had to get security.

Yeah.

And they and so it's it's it's the dark part of having some success and being known on online because like there's bad people out there.

Right.

And you get other sorts of problems.

So

it has definitely been a life changer.

And

so those robberies were targeted.

They knew who you were?

Yeah, yeah, definitely.

They knew where I was.

I think it was like an inside job because they knew I was in New York in a wedding and they broke in at 4 in the morning New York time, which was one in

it was one in LA 4 a.m.

in New York yeah so they knew that it was a perfect time because I was in New York 4 a.m.

I'm probably going to be asleep right and then they did it again

outside of my office in one of the best areas in LA which is like Hollywood Hills Beverly Hills area they followed me because I drive a yellow SF90 yeah so they were just following me and I was just a year passed, I think I got comfortable and I wasn't paying attention and they distracted me.

Some guy passed in the bike.

I got out, and he was distracting me so that the robbers could go in.

So the robbers knew exactly which elevator I was going to go in through because we have two elevators, the east side, the west side.

They knew I was going to go in through one of them.

And they were there.

They came in at the perfect time.

I had a gun here, a gun here.

They took my paddock gold watch, 5980,

and

that was that.

And then the third one came when I was at the office.

Somebody tried to break into my new house.

Wow.

And

that was recent.

So I said, you know what?

I can't live like this because I can't think in business.

My wife is our operator.

She's our CEO for all four companies.

I'm the CEO for all four.

So we're always in the office and we need to be extremely focused.

So I just had to hire a bunch of security, full-armed, and everything.

So safety first.

Dude, nowhere in LA is safe these days.

It's crazy.

I got my car broken into out there, too.

Yeah.

And then I moved because of it, honestly.

And then I went back six months later.

Yeah.

You got rubbish.

My friend's car got broken into right after we left it.

Yeah.

Yeah.

On Melrose.

Yeah.

Like nowhere's safe there.

Yeah.

It's terrible.

And the thing is that it's very important for me because I built my business, like my business.

I started my business and my business is what made me a millionaire.

But then I became an influencer to grow my businesses more.

So because I did that, now I started marketing kind of like the way Tai Lopez Ran Cardone did it.

And I have to show and I have to show more because that's what keeps my business growing.

So it's kind of part of the game that I have to play.

And

it is what it is.

Yeah, I wanted to ask you about that because you're very open with your material objects.

You have a lot of nice cars, watches.

Do you just buy that for show or do you actually like those things?

Both.

Like watches, I wasn't really into them.

But once I started, once I got a nice watch and once I got a nicer watch, And then when you don't wear the nicer watch, it's kind of like, man, I just don't feel complete.

You got the RM?

Yeah.

so like I just I just I can't like not wear a watch so you need an RM now

yeah and you need to match it like with your with what you're wearing yeah so so like once you it's just weird it's kind of like when you fly private like you never want to not fly private again right and and uh it's it's how it works and then my the cars I actually do love them because I used to be a painter with my dad so when I was six I used to paint homes with him in Bel Air Beverly Hills That's where I saw the Ferrari and that's where I fell in love with it.

Because I asked my dad, how come we don't have the Ferrari?

How come you don't drive a Ferrari and drive a mini, like a big white van?

He's a painter, so he drives a van.

And we're poor, so he's not going to afford a Ferrari.

And I questioned him, I said, well, how come you don't have a mansion here?

Like, not a mansion, but as a boy, a little boy, how come you don't have a big house in that car?

I didn't even know it was a Ferrari.

And he's like, because it's not for us.

So when he told me that, I'm like, what do you mean it's not for us?

And that's what I think started my drive to succeed.

Like,

I'm going to make it happen.

I'm going to be the first one in the family to ever drive a Ferrari, to ever be a millionaire.

And I just was that motivated kid and hungry.

Yeah.

I think people, without even realizing, just have a lot of limiting beliefs.

Yeah.

And they don't think they could get to a certain point.

But.

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When you have that mindset shift it's powerful yeah yeah so it sounds like you had that at an early age right yeah yeah definitely did you have your parents support when you wanted to go down this route of entrepreneurship yeah 100% they they just they were very scared

because they they thought I was gonna fail because sales are scary real estate is not

it's not always a for sure thing ups and downs and and business is just not for everybody and and they just always have that I think us Latinos, we grow with

that fear.

Like everything's like scary.

Like we can't do this, we can't do that.

We're not meant to win.

We're not meant to be successful.

We're not business people.

So that's why, especially being first generation here, me, I was born here.

My parents immigrated from Mexico.

So

they just were more scared than the usual, than the first generation Mexican American.

So I think that kind of helped me because it pushed me.

Yeah.

Because I wanted to make them proud.

I wanted to be somebody that was going to become somebody.

Mm-hmm.

Yeah, I know what you mean.

My fiancé is Latina, and I've met all her family, and I could see that mindset.

Well, good taste.

Latina's good.

Yes, yeah.

I see that mindset you're talking about.

Yeah, yeah, yeah.

It's different.

Yeah.

Yeah.

It's not as aspirational.

Yeah.

Yeah.

It's more like they're very family oriented.

Yeah.

100%.

And they're comfortable just

with a middle-class lifestyle.

Yeah.

But one thing that really

helped me a lot and kind of changed my outcome, I think, is that from a very early age, I invested in mentorships.

So when I was 19, I was

before I got into real estate, right before, I used to be a teacher assistant.

So that was my first and only W-2 job that I had.

And the teacher was just always like grinding on me that, why are you reading rich dad, poor dad?

Why are you reading those stupid books?

She said, those books are stupid.

They're garbage.

You should go to college, get a degree like me, so that you can be a teacher like me or be somebody like me.

And then that day I said, well, you know what?

Like,

I don't agree with her.

So I decided not to show up again for work.

Wow.

And that's when I also got into real estate.

So I told my mom, see, this is not working.

And I started reading a lot.

And that led me to Grant Cardone.

So then I looked for him and I said, what do I have to pay you to get close to you?

Because I read your book.

And I was reading one book a week.

Damn.

And I came across his Sell to Survive book.

And I found him, and I bought his best ticket, went to his event, hired him as a mentor, and then that just changed my whole mindset.

And then I learned from him.

Then I hired Patrick B.

David for four sessions.

He gave me a really good price eight years ago.

Now he charges a lot more.

So I got four one-hour sessions with Patrick B.

David one-on-one that included dinner, lunch, and pretty much hanging out and being his buddy.

So I learned a lot from the Patrick B.

David that was in his early years.

What's something specific you learned from Patrick Bet David that you still implement?

Business,

just operations, systems, processes, because most people focus on marketing and sales, especially now.

People want to build their personal brand.

But once you build that and you have the sales and you have the marketing in place and you're getting a lot of extra business, you need operations, systems, and processes to scale it.

So Patrick Bedavid told me one time, hey,

what are your systems?

You have your systems.

And I said, what are systems?

And then he said, well, you're operations.

You have an operations manual for your company.

And I said, well, what is that?

So he told me, read this book, Principles by Ray Dalio.

I read it.

He said, take 30 days and then take your top level executive team and go over there and create your operational manual for your business because without that, you're not going to scale.

And then he also told me, if you want to grow your business, you got to hire new people, new talent.

So green people, because experienced people, experienced salespeople, they have old habits.

They don't want to change.

When When you hire new people, especially right now in real estate or mortgage, you want green people because they don't know that it was an easy market in 2021 and 2022.

So they start now and

this is their normal.

So when you hire them and train them, then when the market opens up, then you build a monster company.

So I just learned so much on the operations side from Patrick, and I learned a lot of sales and marketing from Grant.

And then I went ahead and hired more mentors like John Maxwell, for example.

But I've hired everybody from Tim Grover to

Ty Lopez,

Bobby Castro, like just

all of them that you could imagine.

Right.

For different stages of your growth.

Yeah, that's important because I think

people outgrow like every year there's new and new problems.

Yeah.

And 100% a new person to fix that.

Yeah.

Yeah.

So who's your mentor right now?

Well, right now, I don't have a mentor that I'm sticking to.

What I'm doing is right now I'm studying a lot.

I wanted John Maxwell was

my latest one.

But now

I'm studying how to exit.

So for example, a mentor probably from far is

like Dan Gilbert.

So like Dan Gilbert is the founder and CEO of Rocket Mortgage because I want to be the next Rocket Mortgage.

We have the mortgage guys and I'm also studying like Keller Williams, EXP, things that they're doing because

I want to be better than them.

And I always think big like that.

And it's always better to think big, massive, because even if you come a little short, right, you're still going to hit a big,

you're going to have a big win.

Absolutely.

So that's what I'm studying right now.

Like, what's the multiple if you sell the company?

How much do we have to make EBITDA every month, every year?

Like, what do we do?

So I'll tell you who, like, one of my mentors right now, now that you kind of refreshed my memory, I'm very close with Neil Patel.

A lot of people don't know Neil Patel.

Neil Patel is like a neighbor of mine.

He's not a neighbor neighbor, but he lives like 10 minutes away.

So I spend time with Neil Patel.

I talk with him a lot.

He's going to be at my driven event Friday and Saturday.

So we build this friendship.

But a lot of people don't really know Neil Patel.

Neil Patel is a big deal.

Neil Patel is probably more successful than a couple of those people that I mentioned combined.

Wow.

People just don't know that.

But

that guy is huge.

Yeah, he came on the show.

He's very humble.

He's honest.

He's very humble.

But I'll tell you,

he has more

than a couple of those people combined.

You serious?

I'm serious.

That's crazy.

And obviously, I'm not talking about his personal stuff.

Yeah.

But you guys should follow Neil Patel and learn a lot from him because he's a genius.

That's awesome.

Yeah.

You'd have no idea talking to him that he was worth that much.

Oh, yeah, 100%.

Yeah.

So how big is your real estate portfolio right now?

did you bounce back i i don't have a real estate portfolio i had to sell all my real estate portfolio so i had 18 properties and and the the what happened is when i started the mortgage guys

the mortgage guy became the mortgage guys we started ambiance realty the driven event

and and so those three companies were the first three and what happened is that in 2018 you know i i was i ran i was running out of funds i maxed out all my credit cards i and i was just spending overly for the driven events i So, I maxed out my wife's credit cards.

My dad, you know, lent me a little bit of money.

I just got as much money as I could, and I just spent it all.

Like, I was just spent, I paid Grant 40 grand to put a 40-second ad

at his 10x conference.

Wow.

To just put my name,

my phone number, and my face.

Was it worth it?

Oh, yeah, definitely.

Definitely.

So, a lot of people didn't realize, like, man,

like this guy's reckless driving Ferraris, Rolls-Royces, buying watches, doing a bunch of crazy things, but I was doing it to get attention because I wanted to appear bigger than I was.

So I wanted to appear, I want to

fight Goliath when you're small, you have to appear bigger.

So my way of appearing bigger was spending more, having the Ferrari, even though I could barely afford it.

I was like faking it till I made it, but I was fighting.

I was doing the work.

I wasn't doing it for just show.

I was doing it because I needed to do that to grow my business because I couldn't recruit enough people.

I couldn't speak on stage.

Nobody knew who I was.

And it's not about how good you are, how much experience you have.

It's about who knows you for sure.

Because people pay who they know, not who's the best.

So then I started spending all my money and then we got into problems.

And then I remember I sold one property every quarter just to get a hundred grand, 200 grand.

And I sold all of them combined.

I got out like 2 million bucks from selling all my portfolio.

And then those 2 million bucks saved my business and my life.

Wow.

Because I battled heart attacks.

I got sued.

You had a heart attack?

Well, I didn't get a heart attack, but I battled heart attacks.

I felt like I was getting heart attacks like every week.

Damn.

Because I had so much pressure.

Like I would turn purple when I was eating.

I couldn't even swallow my food.

Holy because I had a baby on the way.

I'm broke.

And I'm selling all my properties.

Then I'm out of money again.

So I remember 2018, I was like rock bottom.

Not a lot of people know this, but I even went with Brad 2017 to Sushia, a restaurant with him and his previous videographer, one of the first ones that he was using.

And I remember that I was there, but I could barely eat.

I didn't even know if I was going to be able to pay the bill.

Brad didn't know this because we were driving a Rolls-Royce Ghost that I had, but I'm barely paying everything.

I don't even think I have 40 bucks to pay the bill.

He doesn't know that.

But at the same time, I can't even...

eat well because I'm so stressed out.

And

the card went through and for some reason, like, God always helps me for some reason.

I don't know.

Like, it's like he's watching me.

And then that happened.

But in 2008, like a few months after that, I'm just like out of money.

Everything's maxed out.

And I have one property left.

And we're in the Fountain Blue in Miami.

And I'm with my wife.

And I tell her, hey.

You know, we're drinking in the Fountain Blue bar and drinks there are like 40 bucks each.

And I'm like acting like a baller.

And I'm like, I'm acting like a genius.

I'm like, hey, we're selling this property.

I have a great, like, it's going to be a great deal.

I'm a genius.

It's going to work out.

Like, I have this genius idea.

She knows I'm not a genius.

She knows I'm like, it's the last house that we have.

And she knows I have to sell it because we have no money.

And we needed that to pay the bills, to pay our employees, to keep the business going.

So it was like, and I have a daughter.

Right.

And she's one.

And

like, what am I doing?

I'm taking taking a huge risk.

But I believed in myself.

And that's what I tell people.

Like, sometimes, you know, you're like one inch away from scoring that home run, from making it, from, from making that touchdown, but you quit when you're that close.

And business is very, very hard.

So, and not everybody can win in business at a big level.

So then I told my wife, we got to sell this property.

Like, it's a great deal.

And she's like, she starts crying.

She knows it's not a great deal.

And she starts crying.

And then I tell her,

I'm like, hey, babe, I just need you to believe in me one last shot.

Like, give me one last shot.

And I promise you.

And that day, she gave me that one last shot.

And then everything from there started looking bright.

Wow.

Business finally starts working.

Business finally starts growing.

My brand finally starts growing too.

So everything from there started growing.

And then 2020 comes.

The mortgage slows down again and another challenge.

So then, like, what I did there, it wasn't that bad.

But what I did is I led by example.

So I said, Hey, guys, you know, production is down.

I'm going to step down as a CEO and I'm going to originate.

I'm going to come back and I'm going to start originating.

And I'm going to show you guys how it's possible to get deals.

So I start originating, and that just motivates everybody.

And then everybody starts originating more.

Then rates come down, and then we just have another, like, we blow up again.

And then it's just been like that.

But the thing is, that most people

they exaggerate on their one-year goal they're like in one year I'm gonna make a million in one year I'm gonna make 10 million but they don't realize like how much they've grown in the past five years in the past 10 years 10 years ago I made a hundred and six thousand bucks ten years ago and if I compare that to today you see a big difference a hundred grand to thirty million right however most people are so focused on their next year but but you got to think about what are you going to create in the next five years, in the next 10 years from now.

And that's a lot of things that now I talk to like Neil Patel and other friends

that are high net worth.

And they explained to me how they opened their business.

I have another friend that's worth hundreds of millions.

And he has a big house with like, he has like.

How many cars?

Like 80-something cars or something?

His house is 40,000 square feet in the hills in Hollywood.

That's awesome.

And his business took 40-something years to get to that point.

So now his business is worth 300 million more or less, but it took him 43 years.

So people don't realize we've been in business 11 years for the mortgage guys, nine years for Ambience Realty, eight years for driven enterprises.

And then our newest one is an escrow company that's been active in business for almost two years.

But it's just, you know, it's a journey and it takes time.

And it's very, very important to invest in mentors because they give you the blueprint, but you got to go execute for sure yeah it sounds like the compound effects what you're talking about yeah just getting better every day and it takes years to really see the results but people think very short term like yeah a year it's not long enough yeah yeah i really really resonate with that but going back to the 18 hours a day thing yeah

how do you spend time with your with your wife and kids well my wife works with me so my my wife uh is always at the office she has her office i have my office and we built a happy face a happy place.

So I feel like we built a life that we don't need a vacation from So whenever we want a jam, like we'll just hop on the private jet, take the girls, go to Puerto Rico straight, and then straight back.

Because before we used to fly to Florida, then get another flight down.

Now

we buy time.

I learned very early that rich people buy time, poor people waste time.

So I don't value money.

So you might have other people, other entrepreneurs that are successful and they say money is important and all this stuff.

I don't value money.

Like I really think money is trash.

I heard Grant Cardone say that, but money is trash if you don't use it.

If you use it and you invest it in other businesses, then

it's going to work for you.

But if you keep money in the bank, it's trash.

It's losing value.

It's going down in value.

So what I believe is king, you know how some people say cash is king?

Yeah.

Cash flow is king.

So I have, I built, I've invested in different businesses that I get cash flow.

So I get monthly cash flow, weekly cash flow, daily cash flow, hourly cash flow, minute cash flow, even seconds cash flow.

Because for example, I have a business with Brad Lee

that's called Driven Academy.

So that's a subscription, $67 a month renewals.

So people, like I get, I get people signing up for that like

every other seconds.

I don't know.

So that's a form of cash flow that's coming in.

And so like I've invested in my cash into building other sectors that give me those drips.

I want those drips.

So when mortgage and real estate come down, then I still have other businesses that are doing even better.

So

it always, like you said, it compounds

and I built that vertical integration where the businesses help each other.

So like that, that's what I believe is key.

You got to build cash flows.

Some people do it with real estate apartments.

You get cash flow.

So I think that's more important than cash.

I think cash is trash.

I think cash flow is king.

I love that.

Yeah, people don't realize having money in the bank, they're losing money every day.

100%.

Yeah.

But dude, five years and you're at 30 million from nearly broke five years ago.

Crazy.

Yeah.

Yeah.

I mean, that's unreal.

Yeah.

And for your wife to have believed in you is really cool to see.

Yeah.

I do a lot of scary things.

Like

I'm a big risk taker, but another guy that I invested money in is Jesse Yitzler.

Yeah.

So I was at his house.

We're having a conversation.

And he told me, like, because I asked him, Jesse, like, so what do you do when when when you be get to that next level like do you still keep taking stupid risks like dangerous risks because there's risks that you can score a home run but you could also go out of business and die right so like at what point do you stop putting everything on the line jesse and i said how do you do it jesse and jesse said well when you get to a certain level now you take bulletproof risks And I was like, bulletproof risk?

Oh, that makes a lot of sense.

So what's a bulletproof risk?

Well, it's a bulletproof risk.

Like, it's a risk that is a win-win.

There's like 1% chance you'll fail and 99% chance you'll win.

So there's not really a risk.

But now you're taking bulletproof risks.

And I'm like, oh, that makes a lot of sense.

So that's what you take now, Jesse.

Yeah, we only take bulletproof risks.

I'm like, oh, it makes a lot of sense.

Because in the beginning, you kind of have to risk it all to grow the first stage.

But then once you get resources and you have access to a lot of money and people and relationships, then

you you don't have to put everything on the line.

You could make bulletproof risks.

And that's why it's very important to never ever burn your bridges.

Because when you burn your bridges, especially the wrong ones, it could end your career.

So it's very important, like keep those relationships, value them.

Because one of the biggest downfalls for people in business is that their ego gets too big.

Their ego gets too big, then they build envy, and then

that just destroys them.

I love that.

How have you been able to keep your ego in check despite your success?

I don't feel successful yet.

I just feel like I have to always, whenever I reach a goal, I immediately create another one that's bigger.

I always keep pushing myself more and more and more and more.

And it keeps me focused.

And I have a very addictive personality.

So like me, like if you, if, I don't know, I don't know if you like to have fun or you have any bad habits or you get crazy once in a while, but like me, like if I drink, like I'm going to go ham.

I'm gonna drink all night.

You know, like I'm gonna go hard.

I'm not gonna have three drinks.

I'm gonna have to

have 15 drinks, right?

Or more.

If I'm gonna work, I'm gonna work hard, 18 hours non-stop.

I'm gonna be focused.

If I'm gonna go to the gym, I'm gonna work out hard.

If I'm gonna have sex, I'm gonna go hard.

Like everything for me is like that, just hard.

So I don't know.

So

when I work a lot, it keeps me away from like the bad things because

it just distracts me positively.

Yeah, no, I love that.

They call those positive distractions.

Yeah, because growing up, you probably were more on the negative distractions.

Yeah, yeah, yeah, 100%.

The circle changed because I had a circle of people that were negative and people that were small thinkers.

And now when you're in a circle with

people that drive Bugattis and people that are billionaires, it's just a whole different circle.

And it keeps you like, hey, man, you know what?

I still have a long ways to go.

Yeah.

So what was that conversation with your old friends when you were telling them you're going to leave them?

What was that like?

I just decided, I just didn't even tell them.

I just left.

You didn't tell them?

Yeah, I just left.

Yeah.

I just, I wanted to move to a different circle, to a different area, a different circle, be around different people because these people just wanted to like, they wanted to go to strip clubs.

They wanted to do

they wanted to like just be like day drinking.

They wanted to just do things like that.

And it just didn't work.

They wanted to do fraud.

They wanted, it was just not the people you want to be around with.

But you don't know until you have a better circle.

Exactly.

Because usually what happens is bad people

can level up with the big timers.

So like, for example, for me in business, as we grow and we get better people, the bad people, the people that didn't belong in our circle, in our company, they fall off because they just can't handle the growth.

They can't handle being around so much positivity, so much growth, so much success.

So they end up falling off.

And then the funny part is that

all of them end up in the same dumpster with all the rest of the dumpster.

And then they didn't even like each other, but now they're friends, but they didn't even like each other.

But now they're friends because they have one thing in common.

They don't like you.

They're jealous of you.

They become jealous of you.

That leads to envy.

That leads to them being haters.

And then later on, they're fanatics because later on, they're like, I used to know Albert.

I used to fly private with Albert.

I used to be his friends.

I used to go out drinking with Albert.

Not anymore, buddy.

Yeah.

Have any of them reached out to you?

Maybe trolls.

Maybe they create fake accounts on Instagram and they send me messages, but I mean, I move on.

So

one of my policies is,

one of my principles is when people leave my life or my company, like I unfollow them.

Wow.

Like I don't,

I don't have any

need to talk to them.

I don't have any need to spend time with them because why?

I need to focus on people that are all in with me in the company, people people that are all in with me in life.

Because the free time that I do have, I want to spend it with people that I love, care about.

I want to be with my daughters.

I have three.

I want to be with my dad, my mom, and I'm so highly productive that money is, you can't get it back.

And now when, now that I turn 40, I'm like, damn, you know what?

I used to be like, I'm young and I'm successful.

Like,

I'm Grant Cardone's like half his age and all that.

Now I'm like, now I'm like, now I'm, now I'm 40.

So, and I realize how fast time goes.

like my little daughter Italia She was born now.

She's gonna turn seven.

So I'm like wow.

So that's why like why would I talk to somebody that left the company follow them or or they're not even part of my life like for what?

I'd rather give my time to my people that are in my life.

Yeah, no, that's good advice.

I didn't even think of it that way.

But yeah, when you follow your old co-workers, there's really no point in keeping up with you.

For what?

Yeah.

For what?

And then what happens is like when people leave you, they usually have some sort of

like,

like, they don't like you.

Right.

Then they start talking about you.

And, like, why, why even entertain?

Why even get into their drama?

They start posting things on social media, like indirectly talking about you or things like that.

And then they're all a bunch of like people that are just not happy with their life and they hang out with the other unhappy people.

Like, just I wish them the best.

I'm just like, I wish you the best.

Enjoy life.

But I'm moving on.

Yeah.

What age were you when you met your wife i was 20 i was 24 and she was 21.

oh wow so she went through your she met she met me 2007 when i was partying my life away wow because 2007 that everything was collapsing on mortgage and real estate so i said you know what uh i'm just gonna party it up and spend my last my last whatever i have left And I just partied up until the third month when they repossessed my car because I didn't pay it.

And then they foreclosed my home where I lived.

And then they foreclosed the other one first.

And I just partied it up.

Like I still, like I was always good in sales because I read a lot of sales books.

I read the pickup artist games, like Neil Strauss and the other guy with the long hair.

And so I had, I had, yeah, and I had a lot of good pickup lines.

And

I was just good in sales.

So even if I was broke, I could still close

girls.

Like I could still, with 40 bucks, I would figure out a way to close them and to kind of like trick them in a way where I'm rich I'm successful I'm a

bad and and I was always good at at

like persuasion like like just that communication so

I was and and it was not the most ethical thing to do but like I made a lot of mistakes when I was younger I did a lot of you know bad things I got three DUIs

when I was 21 when I was 21 I got when I was 21 I got my first DUI then when I was 24

I got 23 24 I got a second DUI and a third DUI and then I

got a lawyer and he made the third a wet reckless and since it's called a wet reckless you avoid having a third DUI because a third DUI is a felony wow so then after that one day I was like late at night in a hotel and I was just doing all day and I was drinking and and I came out and and I just I could I didn't sleep all night so I said I'm gonna drive home it's already seven seven so I was driving and I hit a car and and then the cop gets there that would have been my fourth DUI I would have been in jail for 10 20 years I don't know for sure because that was already a lot I didn't even have a license because I had a suspended license

so because it's seven in the morning and I figured I have the shades on and and it doesn't look like anything horrible happened because I just fell asleep and swiped the the bumper and the the it was a Nissan Murano yeah and the guy came out and he's like, well, what happened?

And then the cop gets there.

The cop says like, well, it's not a big deal.

The guy looks pretty cool.

I guess the was good.

It woke me up from all the drinking.

And he's like,

you guys handle it.

He left.

And I'm like, wow, I don't have a license.

My fourth DY, I'm out.

Like, I'm drunk, but I don't feel it.

And then the guy is like,

I said, well, you know what?

I'll fix it.

I'll just, I'll just, I'll pay, I'll give you cash for it.

We'll get an estimate.

No, I hit him.

Oh, and he he said he'll pay for it?

No, I told him, I'll pay for the damage.

Okay.

Yeah, I said, let's not use insurance, go through insurance.

I didn't even have insurance.

Yeah.

And, and, uh, because I was broke, but I was spending my, my money, like, like, in a dumb way.

Right.

So I told the guy, I'll just pay for it.

Just get an estimate and I'll pay for it.

And he's like, well, let me think about it.

Let me go get an estimate.

And then if not, we'll use our insurance.

So I gave him an insurance that I had there that was expired.

And I just told him, yeah, here's my insurance information, whatever, call me.

And I was just kind of praying, like, oh, hopefully he just, but at least i got away from the from the another dui or whatever but long story short he tells me at seven grand that's all i had i had seven grand that i had saved in my so because that's when i was trying to get better in life yeah and and i was like saving a little bit of money here and there i i had to give him my seven grand and i was back with nothing again and then that's when i said i'm never doing again yeah and then i stopped

and then i focused on just getting better year by year that's awesome you must have hit him hard going seven grand in damages.

What was it, a bumper?

Seven grand.

No, it was seven grand.

Yeah, so so that's all I had.

And I actually had to close like a few deals to kind of like get the seven grand, but I gave him the seven grand in a week and that was it.

Wow.

Albert, it's been a great episode, man.

It's been fun learning your story and it's great seeing how successful you are now.

Anything you want to close off with?

Well, if you guys want to learn entrepreneurship and you want to go to

an event that just kind of focuses on business.

It's more, you get the mindset and you get the motivation, but it's also a lot of the business, like the sales, the marketing, how to build your personal brand, the operation systems, processes, and those things that are really going to drive your business to grow.

Based on my experience, like I feel like all the mentors that I've had, I learn a little bit from all of them.

So they get all of that combined in me.

And then I also bring a lot of guest speakers.

So I would love to have you there, by the way, if you're available.

It's going to to be in, I don't know when this is going to come out, but it's going to be November 4th and 5th.

DrivenEvent.com is where they could find it.

Awesome.

I'll put a link.

I'll be there.

I'll see you guys there.

Thanks so much for coming on, man.

Thank you so much.

Yeah, thanks for watching, guys.

See you next time.