Growing Up In a Trailer Park, Doing over $300M & Future of Watch Gang | Matthew Gallagher | DSH #262

How you got started in the wash space.

I mean, obviously, the company has had $300 million in sales, huge company.

I was looking for another project to work on, something that meant something more to me.

And I just sat down at my computer and I started with the domain name.

I looked on Instagram and everywhere.

I'm like, okay, I've got the handles.

I launched a site that night and I got a sale like the next day with no advertising.

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And here's the episode.

Welcome back to the show, guys.

I'm your host as always, Sean Kelly.

Got with me a special guest for you guys today, founder of Watch Gang, Matthew Gallagher.

How's it going?

Good.

Good.

Thanks for having me on.

Yeah.

So I'm a big watch enthusiast.

So I'm excited about this episode.

Awesome.

Yeah.

So I'd love to hear.

How you got started in the watch space.

I mean, obviously the company has had $300 million in sales, huge company, but I'd love to hear where you were at when you first started.

Yeah,

I got involved into watches really just by chance.

I was super poor growing up and I started like, you know, just kind of getting into engineering and then advertising.

And as that stuff started to pick up for me, I did pretty well back in 2014, 15 is when I kind of started.

And I got my dad a 1953 Rolex.

It's his birth year.

Wow.

Christmas.

And it wasn't like a crazy expensive watch, actually.

Back then, you could get vintage Rolexes for not very much money.

Oh, really?

Yeah.

So not, I mean, it wasn't that long ago, but he died the next year, and I got the watch back.

And it wasn't like an heirloom or something.

You know, I actually had to get it out of a pawn shop because we found out he pawned it.

Dang.

Yeah.

But that whole circle of me giving and then getting the watch back kind of got me.

interested in the world of watches in general because

you know it's um watches when once you look into it, you see that people they gift them, they congratulate themselves for something with it, they get them and pass them down to their family, you know, when they pass on.

And I just really liked that.

And I was, I was kind of, I was looking for another project to work on, something that meant something more to me.

And I just, I sat down at my computer and I started with the domain name.

And I typed in a few and I got up.

I got Watch Gang.

It was available.

I think it was the third option that I searched for.

I looked on Instagram and everywhere.

I'm like, okay, I've got the handles, got the name.

I launched a site that night and I got a sale like the next day with no, with no advertising.

Wow.

Just on the premise.

SEO.

It was from Instagram.

Oh, somebody, yeah, somebody saw a tagged post or like, you know, hashtag stuff and they

saw the account, went to the site.

A guy named Corey Johnson, he was my first customer.

Oh, you still remember the name?

Oh, yeah.

I mean, for the first several months, I was, you know, I was doing customer service, packing, sourcing, media.

It was everything.

It was, you know, 20 hours every day.

Yeah.

I was answering calls at three in the morning.

Jeez.

Yeah.

From customers?

Yeah.

That's crazy.

Yeah.

And what were those first watches you sold, like your own watcher?

No, they were,

I mean, the first month that I shipped, it was all Amazon watches.

Oh, yeah.

And I mean, this is really what started the growth of the company was the light bulb moment was I was, it was a $30 subscription.

And I was like, all right, well, I have to get watches less than $30.

So I'm going to look for $20 watches on Amazon.

And then I curated it for you.

That's my fee.

There's my profit.

Everybody's happy.

No one was happy.

They were like, hey, man, I Googled the watch.

It was like 20 bucks.

And I'm like, well, yeah, I mean, this is a service, right?

And they're just like, okay, but, you know, basically I feel like I'm ripped off.

And, you know, the first month it was like 253 customers for that shipment.

And so in every shipment, I sent my personal email, a letter, like thanking them for supporting the launch.

And I got feedback.

And All this made me realize was that people don't care much about the curation if there's no value in it.

And so I started approaching watch brands and I called everybody that I could and I finally got a deal with someone where their watches were, I think, I don't know, $150 or something, and they were doing a closeout.

It wasn't for sale anywhere else.

And they're like, take all, $15 a piece.

Wow.

And I was like, deal.

90% off.

Yeah.

So I flew to Brooklyn, met with the team, and I bought the watches.

They shipped it over to me, and that was my next shipment.

And then those kinds of complaints kind of went away because people were like, I got a, you know, I got a good good deal on the watch.

I like the watch.

Or if I don't, at least, you know, I'm not, I don't feel like I lost money on it.

Right.

You know what I mean?

So how often are they getting a watch?

Is it like once a month?

Yeah, once a month.

We have a quarterly plan also.

And then we have, you know, if you just want one on demand, you can buy one.

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Nice.

Yeah.

And then back then we were giving away a Rolex once a month and about three months in, we changed it and we do it every week now.

So every time.

Give away a Rolex a week?

Every Friday for the last six and a half years.

Aren't those like 10 Gs?

So I mean you can still get like a brand new Oyster, I think retails five or six, something like that.

And then you can also get

stuff that's vintage.

You can get stuff that,

you know, it's like pre-worn or it's not, we can't really, we can't sell brand new Rolexes because we're not an authorized distributor.

But we can sell unworn watches.

We can give away kind of whatever we want also.

If I go to Rolex and buy a watch, I can do what I want with it.

You could give it out.

I can give it away.

If I sell it,

I can be blacklisted.

I heard about that.

The serial numbers tracked.

So we don't do that, but we give them away.

Yeah.

Wow.

Walk me through the business model behind giving away a $5,000 watch every week.

What do you get in return for that?

I mean, I think that it's fun.

It brings community together around the giveaway.

Before,

I was doing a live show every Friday, and I would bring like a model in.

We would do like, I had like...

pageant girls or like Miss USA people, girls from Deal or No Deal, and every week somebody knew and then they built like their own following through our community because then they were looking forward to that show every week.

And we would just do a live show, answer some questions, and then pull the winner's name, and it would be on a TV behind us, and it would appear, and that person won the Rolex.

Wow.

So it was a fun, like, game show-type experience.

It screwed that up for us, and then we haven't gone back to a live show since.

We still do it, and it's just on our social media now.

Did the business take off during

or slow down?

We had a couple scary months.

We like when things got really really scary, it tanked for like, I think our revenue dropped 40 or 50% in a month.

In a month?

Yeah.

Luckily, because it's a subscription, we've got reliable recurring revenue coming in.

But then, you know, my anticipation was that gonna wreck us.

Nobody's going outside.

Who wants to wear a watch?

You know, who are you showing your watches off to?

Luckily, because of the community that I built, they were showing them to each other from their living room.

They would get their watch and then they'd share it on Facebook on the Facebook group

or everything else.

So

we grew through

toward the, I don't know, the latter half of the year.

And then 2021, we had a pretty, it was a, it was going to be an amazing year.

I was like lead sponsor for UFC fights, like the McGregor fight.

We had our name everywhere.

Like, it was awesome.

Holy dropped a lot on that sponsorship.

I bet.

And it paid off, actually.

So, yeah.

And so we actually had a return on that investment.

Just off the sponsor on the floor.

We were on the floor.

They talked about us in between.

Like we were like the pre-fight, before every single fight, this fight's brought to you by watch gang i always thought those were just a waste of money for some reason i was you know what for me it was like a half ego thing that i could do it and i really wanted to go be a special guest of the ufc and also um i wanted to test it because i've been traditionally doing digital marketing my whole life right and i'm like i want to try some you know normal type old school marketing sponsor tv shows or like billboards i've tried that random stuff and yeah it ended up working out but uh then this ios update hit us in 21.

i don't know if you remember that one.

Oh, yeah.

And that like crushed our advertising.

Everyone got wrecked.

Yeah.

I have friends that lost their business because of that.

Yeah.

And it still hasn't really recovered.

No, it hasn't.

No.

Yeah.

I mean, there are ways like you can finagle your way through there and there are like attribution tools you can use for marketing.

Yeah.

But

yeah, I mean, it the Wild West days of Facebook advertising are sort of gone.

Yeah, I miss those days, man.

You could run any ad and it would be a profitable one.

Yeah.

In the advertising days, I had times where I would get penny clicks on an ad and I'd wake up and have like, let's say I spent like $150 on an ad overnight and it had 10 grand in sales.

Like unbelievable return.

Yeah.

You know, back then.

I haven't seen that in a long time.

Oh, I missed those days, man.

I would wake up at midnight just to check up on the ads.

Yeah, yeah, yeah.

Man, so what was that big customer acquisition channel for you?

Was it Facebook mainly?

Yeah, Facebook and Instagram.

Yeah.

And then, I mean, Instagram wasn't even, it was always, it was mostly Facebook at first, Instagram, and then Snapchat, TikTok started coming later on.

Right.

Oh, so you're running ads on Snap and TikTok now?

Yeah, it's not the best for us yet because we just haven't cracked that yet.

I know there's a way to do it.

And I believe it's just going to take more authenticity and like personal type of videos that I don't want to do yet.

And that's just because I was sort of the face of the brand before

and I got some weird stuff happening from that.

Like if somebody's not happy with your company, they're going to associate whoever's the the face of the brand with the bad experience.

I know what you mean.

Yeah.

I got like my phone number shared, my address.

People were Photoshopping me, but f ⁇ ing Hitler and sharing it.

They're like, look at this.

It was funny.

I mean, now I look back, it's funny, but.

Back then, it was probably scary, right?

Yeah, it didn't really roll off my shoulders back then.

Yeah.

You were fighting that?

Yeah.

Yeah.

That's the thing with these internet trolls.

If you fight it, they're winning.

Yeah, well, they just want the attention.

Yeah, that's what they want.

So I like try to never respond.

It's hard though, right?

Because psychologically, you'll scroll through a thousand positive comments and stop at the one negative one.

right because like everything else is just reaffirming you know okay yeah great great oh what's wrong why doesn't this person like me yeah and we can't help it you know yeah you can't please everyone yeah yeah in terms of the the watches do you think

do you wear like the more expensive brands or do you like sort of the more low-key brands Both.

And I especially like the low-key expensive brands too.

There are very cool brands that people don't really know much about that are, you know, they're very expensive, but they're well crafted.

Like, and you can basically say they're lesser known, but in the watch community, they know them.

Right.

You know, like maybe the average Joe wouldn't recognize, you know, a very obscure, expensive brand, but then like somebody that's a watch nerd, they would love it.

So I go back and forth.

I mean, one of my favorite watches is a Timex, you know?

Right.

It costs like 50 bucks or something like that.

And I think as a brand,

they do very well because they do what they do well and then they scale it.

And they make accessible watches that look good and that they are, they're the Toyota of watches.

Got it.

Just reliable.

Yeah.

Never breaks down.

Yep.

In terms of watch quality, without price being a factor, what brands do you think have the best quality material in their watches?

Without price being a factor?

Meaning, like I can go the very highest end watch or because I guess consumer brands are.

Oh, okay.

Seiko, Citizen.

Timex.

But not Rolex?

Oh, I mean, if we're talking like, yeah, if you can go up to like a normal, like a price like that, Rolex is incredible.

You know, it's well manufactured.

It's like they care a lot.

You can tell that every Rolex, there's a reason why most Rolexes, you would know if it's a fake or not.

Now, they've gotten very good where you have to actually crack it open and look at the movement.

Even the movement can be faked to an extent now.

But no, I mean, Rolex is incredible.

You know, Patek,

AP, they're brands that really care about the quality.

Now, of course, there's a huge markup in in the watch industry.

Margins are crazy high.

How high are they, you think?

I can tell you.

I mean, basically 8 to 10x.

Hold on.

Yeah, I mean, a watch that you buy for $1,000 probably costs $200 to manufacture.

Maybe less.

And a lot of that margin goes into the brand building.

Into going on

with different bloggers and giving the watches away to the right people and influencers.

Athletes can build a brand if they wear it in the right circumstances.

So,

but yeah, I mean, the markup is crazy, like jewelry, watches, things like that.

That's insane because Rolex is making a million watches a year, right?

So, if they're making 8X on each one, they're printing money.

Oh, yeah, yeah.

I mean, they're one of the largest privately owned companies in the world, I think.

Yeah, is it true they're a charity or something?

Heard about this.

You know what?

I heard something about this too.

I'm not sure how they're structured.

I know it's a family-owned and run business,

and I think they have no desire to go public or do anything like that, because whatever they're doing works really well.

And you know, when you have artificial supply issues, demand goes up, prices go up in the aftermarket.

And there's a reason that Rolex got into the aftermarket this year.

They bought a secondary Rolex-like company.

Oh, they were.

Yeah, and then now they do certified pre-owned, which they never did that before.

So now they have their own, they want to monetize the vintage watches and the used watches that are on the market.

Interesting.

It's actually four times higher than new Rolexes, is the used ones.

Really?

Yeah.

Wait, so the used ones are four times more margin for them?

No, it's the market share of like watch sales.

Yeah.

New Rolexes versus used.

The used is four times higher in revenue per year.

Yeah.

Globally.

That's crazy.

Yeah.

That makes sense, though, because most people have to buy them on that market.

They can't even, whenever I walk in, they're empty, but they're empty.

Exactly.

What they want is they want to build a relationship.

They want to have false scarcity.

And, you know, look, it's just like Patek and Ferrari have been doing this forever.

It's like, how do you make really rich people who can buy anything want what you have?

You just tell them they can't have it.

For real.

And now they want it.

It's hilarious because I'll walk in and they won't give me anything.

But then my friend who gambles 100K a week here, he could get one same day.

Right.

Yeah.

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It's like whoever.

they've got them in the back for the right people.

Yeah.

Do you think any watch brands are overrated?

I know Hublo gets some hate from people.

I'm not a huge fan of like Richard Mill, for instance.

Yeah.

But it's maybe it's because I just don't know enough about it.

The design doesn't really do a lot for me.

I mean, I get it.

It's unique.

Yeah.

I definitely appreciate like creative designs and things like that.

But

I mean, I don't know.

I couldn't say that it's overhyped because I just, I don't know much about it.

Just not your preference.

Yeah, not really.

I don't know.

I mean,

I don't have a lot of

bad things to say about most of the brands out there.

I think that they're all trying and they're trying to find their way into the industry.

Yeah.

It's a tough like nut to crack, you know?

Yeah, I agree.

The one thing about Richard Milley, I'm not a fan of the straps.

Yeah.

Because I like to have that feeling of just metal.

Yeah.

All around.

See, today I wore like a rubber strap.

It's similar in the sense of that, but so this is a really cool one.

It's a Bell and Ross.

And so it's like a French brand from the 90s they started.

And then this is a limited which i like the limited edition stuff that they make you know like one-offs and things like that but um yeah i like uh metal straps usually then rubber then sometimes leather depending on the outfit how much uh how many watches do you have i have a lot over a hundred yeah that's insane bro so how do you pick which ones to wear i just sometimes i sometimes it's like i put thought behind it like for the outfit Sometimes it depends like if I'm going into a certain like meeting or whatever, you know, and I want to be, I want to convey a certain message.

Right.

You know, and then it depends though, because I live in LA, you know, like I'm careful with wearing super high-end watches out.

You know, I don't wear them out to like lunches or anything like that.

If I'm going to a house party or if I'm going somewhere that's, you know, I understand that it's going to be secured, okay, but I'm not going to like wear this to a nightclub, you know.

100%.

Yeah, I hear horror stories, people wearing their watches to clubs in Miami.

gone the next day.

Yeah.

Yeah.

It's like, these days, it's almost like you're a target.

Absolutely.

Yeah.

well, guys will watch Instagram stories of locations and see people tagged or they'll look at the story,

see who's there at that moment, be like, oh, there's some targets right there, and then roll right to the restaurant and rob it.

Yeah, that's insane.

Yeah.

That happened at that rapper, right?

Yeah.

Yeah.

Yeah.

I don't even post where I am anymore, to be honest.

Yeah.

Like, I'll be in a completely different city.

I'll post it a week later.

Yeah.

Can't risk it these days.

So I saw you just produced a pretty big movie.

Yep.

I was executive producer of I Wanna Dance with somebody dude how did that happen whitney houston's biopic uh

honestly you know it's the standard trope of like who you know and stuff like that so a good friend of mine for like the past eight years he's been producing and he asked me if i wanted to get involved last year and i'm like absolutely i want to do that and so um yeah it was it was really fun uh getting involved in that it's um it's a different type of industry than like you know than anything I've worked in.

But yeah, I mean,

I want to have like little money soldiers out everywhere in every category, every industry that I can, and their jobs to bring more back.

Right.

And so you diversify that way.

You're setting yourself up for success longer term.

Sometimes, you know, you fail, which happens to me all the time.

But

I've been lucky a few times also.

Yeah, I've had some big fails.

What have been some of your worst investments?

Snapchat.

Oh, the stock?

Man, I was so big on Snapchat because of the AR stuff.

You got an IPO?

Oh, yeah.

And then even after that, I was like, all right, well,

there was a point where I made a lot on it because I went up to like $78, $80 a share.

Oh, so you were up 7x.

I was up big time.

And now it's $9 or $10 a share.

Oh, so you're still breaking.

No, I mean, because I was dumping in while it was on its way up, too.

So my average price is probably $30.

And so I'm down quite a bit, you know?

And

yeah, so I do think that it has legs long term, depending on what happens with the flaky economy right now.

Yeah.

but uh yeah i'm big on ar i've invested in vr companies um i think ar is really where it's at because it it has a utility yeah you know vr is not even as big as like playstation or xbox you know people just use it for gaming you know after the sort of novelty of it wears off they put the headset away and they don't really wear it again no i got the oculus once and i haven't used it since that's unfortunate it's uncomfortable to wear yeah to be honest so ar though will be different you know a normal pair of glasses will have that integrated and you'll be able to do crazy, it'll replace phones.

I saw the Google, Google's making one, right?

Yeah, well, Google made Google Glass in 2012.

It was too early.

Yeah, it was.

And I got a set.

Oh, yeah.

Yeah.

So I was one of the first to get those, luckily.

I just happened to live in SF at the time.

Nice.

And I got invited to come to Google and buy a pair of Google Glasses.

And I still have them.

It was very cool, the functionality of it, but it was so nerdy and

no one wanted to be seen wearing it.

It's like driving a moped moped around the city so you know

what do they look like um it's like goggles or it's like glasses with no with no lenses it's just a frame like around the edges not no bottom frame and then there's a big block of glass in the top right hand corner of the right lens and what would it do if you put it on so it it it's like a heads-up display in a car where it projects out your map uh person calling you um i mean it's it was cool it functionally it worked um it wasn't perfect but uh it was a it's it's amazing looking back that that was 11 years ago yeah and that it worked that way and once they figure out the form factor and that there's a normal pair of glasses like what you're wearing yeah and you can you'll you'll replace your phone that's what will replace phones wow yeah that's hard to imagine phones being replaced yeah i mean why would you want to carry it in your pocket when you can have the headphones built in you know through the bone conduction on the on the glasses yeah and that everything else that you do is projected on a huge screen in front of you if you want you know you'll be on an airplane watching a full movie or you'll play chess on the tray table.

Like you can do anything.

That's sick.

That's actually dope.

I love playing chess, so I'm picturing that.

Nice.

So it sounds like you're someone that would get Neuralink.

No.

Oh, you wouldn't?

Uh-uh.

Once you, you know, surgically implant something into me, I'm a little on the fence about it.

I'll wear the glasses.

I'm not going to put it in my brain, though.

I like that, yeah.

Because once it's in your brain, it's

sketchy.

Yeah.

So you went from trailer park to Harvard Business School.

I got to know how that's possible because you're probably one of the only people in the world that have pulled that off.

I mean, I was actually homeless as a kid.

So, yeah, Trailer Park was nice at some point to have that.

But it was,

I look at hard experiences like that as, I mean, a lot of people become victims to their childhood or to the bad experiences that happen.

And I've never thought that way.

I've always been like, oh, this is hard to climb out of, but it makes me stronger at the end of it.

And it also gives me a lot of perspective about

real life because I live a life now that's very different from most people, and it's extremely different than what I am used to.

And so I'm able to bond with people from all spectrums now, and I understand actually

what living paycheck to paycheck is like, what being extremely poor feels like, and it guides me on my sort of journey now.

I'm pretty philanthropic.

You know, I don't feel like I'm changing the world like selling people watches.

So all all I think about is, okay, well, how can I give back in some way?

How can I, what charity should I donate to now?

What foundation will I start later?

You know, things like that.

That's cool.

Yeah, but the way that I did that was just through, I mean, obviously, I'm,

I didn't used to like when people would say that, oh, you're so lucky.

You know, I understand it a bit more now.

I was born in America where hard work is generally rewarded.

I had like a role model to look up to.

Even though I had, you know, hard times, harder than most, at least I had some things to help guide me on that journey right I could have been you know a heroin addict right now you know I could have been just like a

completely lost soul homeless still or whatever and luckily I had something guiding me out of that so I do attribute some luck to that But it's a lot of hard work, a lot of just like, you know, a lot of people are having fun and you're not head down coding.

I was coding for 20 years.

Jeez.

Crazy journey, man.

Wait, so what ages were you homeless?

When I was

six and a half.

What?

Yeah.

Holy crap, that's young.

Yeah.

Yeah.

And I mean, my parents were, we were running from the law.

Like, my parents were outlaws.

They were dr.

They, I mean, it was a wild, it was a wild beginning, you know?

And so, yeah, we just, like, one day up and they're like, wake up, we're leaving.

And then leave all your shit behind, get in this van, and we just go.

And then we leave the state, go somewhere else, and then, like, like bounce around for a while.

I moved so much and this has caused, you know,

an interesting personality that I have now because I don't like to sit still.

I don't, I get bored very easily.

I move all the time.

When I was poor, I would buy, you know, 10 different cars every couple years.

They were just awful cars.

I do the same thing now, just with more expensive stuff.

So the personality thing is still there.

I feel like if I'm sitting still, it's like torture to me.

And so that's with companies, that's with places to live, you know, anything like that.

And I'm working on that a bit, but I don't know.

Sometimes I think that's my edge.

Yeah.

Damn.

I mean, they've done studies on this.

Like, people that grow up in tough environments,

I think a majority of millionaires are like 80% or more have like a tough upbringing.

No kidding.

Yeah.

Something crazy.

Yeah.

Well, there's a saying, one of my favorites is that calm seas make sailors.

And it makes total sense.

Yeah.

If it's too easy, then why would you try?

Exactly.

Yeah.

Man, that's crazy.

Six and a half.

So you didn't really go to the school, public school, or anything.

I was before, and then I was out for a while and then got back in once we landed

in a place to live.

Got it.

So, yeah,

it was interesting.

And we would be bouncing around like motels randomly too.

Yeah.

We get kicked out because my dad wouldn't pay for it.

And then they, you know, back then, you know, you weren't putting everything on a credit card right away.

They're like, yeah, we'll bill you at the end of your stay or whatever.

And they're like, you haven't paid us yet.

Get out.

Wow.

Yeah.

I cannot picture that ever coming back.

Yeah.

True.

The trust system.

Yeah.

Wait, so how did, because with Harvard, you typically need an insane resume, right?

Harvard Business School is a little bit different because it's an exec education program where basically,

because of the company that I've built, it sort of fast tracks you into this thing where, like, all right, well, we have, we have the ability for you to come live on campus and go through these classes and learn all this stuff.

And then you, I mean, you can become alumni.

You can keep going and doing all that stuff.

For me, I felt like I got what I wanted out of it.

I'm a dropout, like I dropped out of university.

It's just not for me.

And the problem is

I'm sitting there being taught by somebody who's generally teaching me, and I don't want their life.

I felt like if this, let's say computer science, if this programming professor was really great at programming, maybe he would have started something and he would have been wildly successful.

This is maybe a bad example because he wants to teach and he loves the, you know, the being a professor.

But for me, I'm like, I can learn what he's telling me on my own way faster while I'm also building something.

And so I looked at that about kind of everything.

I think if there's a test also, I mean, college in general, if you look at the bar exam for like lawyers, if you can pass the bar without going to university, why do you need to go to university?

You know, I mean, if there's a standardized test that measures your aptitude and your knowledge, if you can pass it.

through your knowledge, what's the purpose of it?

It's a scam.

That's a good point.

Yeah.

Because

jobs won't even take you unless you have a college degree and you pass it, right?

Yeah, it makes no sense to me.

So I don't care about anybody's college background.

When I hire people, I don't care at all about it.

Yeah, it reminds me of that show, Suits.

Have you seen that one?

I haven't.

Yeah, this lawyer passed the bar basically and didn't go to Harvard, but no one would hire him.

Really?

Yeah, it's like so ironic.

Yeah.

Yeah.

And now there's AI passing it.

Yeah, I believe it.

Yeah.

Yeah.

Are you like implementing AI anywhere in your life right now?

Yeah, I've acquired a few AI companies in the past few weeks, actually.

So

it has nothing to do with watches, of course, but I formed a larger sort of like umbrella company, and that's going to be under there in a different category.

And so I'm not going to miss the boat on AI.

For me, in my life,

I've gone through several revolutions, right?

Internet at first, and then a phone, which has the internet on it, and now it's AI.

AI will change things the way that getting the internet changed things.

It will change everything.

It's already, I mean, just for tests, I play with everything still.

the other day I was I was like, let me just build something and see what this is all about.

And I had this idea.

I'm going to build a completely automated website that every hour it creates content, it generates images, it posts them, and then it advertises them.

So I do nothing, and every single day there's just content being built.

And it's not VAs, it's not me, it was the initial setup, and I also have it prompt itself to come up with content.

That's AI.

And that's like, we're in the first like major, like, it's like one year old, basically, consumer AI.

It's existed for a while.

But the fact that that can exist is insane.

Yeah.

Because you could generate a content machine that could drive tens of thousands of visitors to any site you want officially.

Yeah, I mean, if as long as it's prepped well for SEO, I mean, you can basically do this for anything.

And now you have a hands-off website building unlimited content, generating revenue.

And if you could do that, you can do that unlimited times.

I could make a thousand of those sites if I wanted to.

Wow.

That's crazy yeah man what else are you working on and what do you want to close off with man are we done already that was so fast

I I'm working on

well my favorite part of the watch company that I have here is it's a it's a product called the wheel and that's my next big kind of like growth adventure that I'm going to be on.

So the wheel is a gamified way to make a purchase.

So let's say that you have a budget to buy a Timex.

You've got like 80 bucks.

We have a wheel that costs $80.

$80.

You load your Timex watches on there, and then there's a level up from there.

Let's say it's Seiko and Citizen.

And then a level up is Tag Hoyer and then Rolex.

You spin that wheel for $80

and it's going to land on one of those.

Might be the Timex for 80, but it also might be the Rolex for 80.

And so it's a gamification of e-commerce.

And that I launched, I did like a soft launch a few years ago, and it makes up half of our revenue now.

It's amazing.

And it's just a fun way to buy things.

And so I'm going to launch that outside of WatchGang on its own in the next year or two.

And it'll have lots of categories.

I love that, man.

Yeah, so like imagine you're going to buy tickets for a concert.

You can only afford nosebleed seats, but you get backstage passes.

Like it's the same concept.

Dude, that's sick.

That makes shopping fun on.

Exactly.

Yeah.

It's fun Amazon.

Dude, I love that.

Where can people find you, man?

I'm M-A-T-T-O-M-I-C.

It's like Atomic.

It's lame.

I started it when I was older.

So it's Matami.

And then at WatchGang for

Instagram.

Thanks so much for coming on.

Thank you.

Yeah, Yeah, thanks for watching, guys.

See you next time.