Frankie LaPenna: Why YouTube Shorts Don’t Pay & The Stunts That Cost Him Everything | DSH #1527
🎥 Get the inside scoop on why YouTube Shorts won't make you rich, the challenges of turning viral fame into real income, and the struggle for creators to convert short-form audiences into long-form loyal fans. From outrageous stunts to the economics of viral content, this episode is packed with valuable insights for creators and entrepreneurs alike. 💡
Join the conversation about content strategies, influencer coins, and even wild event ideas like mosh pits and crypto conferences. Don't miss out on this unfiltered discussion filled with humor, real talk, and some eyebrow-raising stories. 🏆
Watch now and subscribe for more insider secrets. 📺 Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀
CHAPTERS:
00:00 - Frankie Denied Disability Insurance
00:30 - Video Intro
01:55 - YouTube Shorts vs Full Length Videos
03:58 - Earnings of Slap Fighters
15:00 - Tips to Go Viral
19:50 - Creative Process
22:50 - Illegal Animal Fights Discussion
26:34 - Creating Viral Videos
30:10 - Over-Focusing on Video Analytics
35:45 - Gatcoin Overview
37:00 - Discussion on Aliens
37:43 - Exploring Conspiracies
39:59 - Video Wrap-Up
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BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com
GUEST: Frankie LaPenna
https://www.instagram.com/frankielap/
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THERASAGE: https://therasage.com/
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Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/
The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.
While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate.
Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice.
We have done our best to present the facts as we see them, however, we make no guarantees or promises regarding the accuracy, completeness, or reliability of the information provided. In addition, the views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of the producers of this program.
#influencermarketing #entrepreneurship #influencermarketingtools #business #youtubeshorts
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Bothering people. just kind of like doing my own thing and getting beat up here or there.
And people like seeing other people in pain, which is not good for me.
Yeah, I got denied disability insurance four times and still don't have any. Are you serious because of that video?
Just because they'll do like one Google search and then see that I'm almost getting hurt in every video. No way.
Okay, guys, got Frankie here, the biggest ass on the internet. Let's go.
Yeah, well, Gracie Bond actually has got me beat by a mile, if you know who that is. No, I don't.
You should look.
I'll have to throw up a side-by-side, but is it fake, though? Did she get a surgery for it?
There's a lot of controversy.
I do not know. I saw a video of her claiming to be fully natural.
Okay. I will let you look and come to your own conclusion.
So I think we have to have categories for this.
There has to be a natural category. And then.
Yeah, I mean, the amount of natty or nots on people on the internet is endless. It's a very hotly discussed topic on, I mean, bodybuilders or people with big butts.
Wow, I had a whole guest on Greg Duchet and the whole
set, my butt, and the whole episode was natty or not. Yeah, he's excellent at rage baiting and getting people fired up.
Yeah, no, he's solid. Have there been natty or not videos on you made?
I'm trying to think.
I made one on myself that performed really well.
No, I don't think I'm not really a fitness influencer. Oh, God.
They haven't came after me yet.
Yeah. I mean, if Greg did one, it'd be,
it would, it would be over before it even began. Yeah.
We've got to get you on Greg's next video, man. Yeah.
He doesn't do podcasts, does he? He's
always on them, yeah. Full-length YouTube videos, right? Yeah.
That's a tough space to be in. Oh, my God.
Don't get me started on long-form views. I just saw your recent video.
It's like I deleted all my videos. Yes.
yes. Oh my gosh.
The YouTube shorts audience versus the full-length YouTube audience, as you're probably well aware, is tremendously different.
Bro, I struggle with the same thing. Like my full-length podcast will get a couple thousand views, but my shorts will get millions.
Why is that? Why is it so hard to get?
Are we just not interesting enough? I don't know. I feel like the podcasts are pretty interesting, but I'm obviously biased.
I'm the one hosting. So oversaturated.
There's so many. How do you compete?
Yeah. No, there's literally tens of millions, I believe, at this point.
You got all the brain rot viewers, and then you got the full-length viewers, and it's just
getting to those full-length viewers through short-form videos does not seem to be possible in my scenario. Doesn't work.
I've even tried running paid ads on the shorts, paid ads on the long, doesn't really convert. Yeah, it's, I'll, I'll, one day, hopefully all, will figure it out, but for now, we'll rage me.
It sucks though, because the long form is where the money's at. Oh, my God.
Oh, I was telling, this is a fun statistic.
My total YouTube shorts revenue of all time, I forget the total channel views, it's like seven or eight billion. Total lifetime YouTube shorts is $260,000 from seven or eight billion views.
Damn.
Yeah. What's that CPM average come out to? I don't know.
I don't want to know. Yeah, that's scary.
It's something bad. It's, I mean, $260,000 is a lot of money, but that's four years
and that's billions of views. So it's like you gotta, well, you gotta get a trillion views to make substantial money on YouTube shorts.
And out of that 260, you gotta pay editors, you gotta pay your technology. Oh my God.
Yeah. Yeah.
No, the annual cost that it is required to run the video business that I do is way more than that.
You're probably losing money at that point. Oh, yeah.
We're losing money on this, on any trip we go on because, I mean, we make, you know, shorts post it, cross-post it to the platforms.
It's not generating. Daniel Mack just did a really good video.
I think he uploaded it yesterday explaining his top earning shorts videos on each platform. It's really fascinating.
You should probably plug that. I gotta watch that.
Was it more than yours?
What was it? He did a video with Jojo Siwa or whatever that Snapchat was two minutes and it made 120 grand. What? Yeah,
I was shocked. But he was explaining his TikTok and his YouTube shorts top earners and they were bad.
So Snapchat's the move then, huh? Yes. Well, we've been trying to figure that out, too.
It's
it's you got stories and then you got spotlight.
And
I'm trying to figure, figure that out. It seems to be you got to be an attractive hot girl to to succeed in that space.
That's usually how it goes for every platform. Yeah.
Yeah.
It's we have an un well, I don't know if it's unfair, but gosh, the market for attractive girls will just never not be so massive.
I mean, I see it with my podcast when I have on guests that are attractive females. Oh, yeah.
Way more abuse. No matter what they're saying, too.
It doesn't even matter. Down bad dudes just come out of the woodwork and they're attractive dudes just no one cares.
No, no, you got to be a hot girl.
You know Grace Charis, the golf girl that does the
I've probably seen her.
We got,
well,
I don't want to know if I want to say what. She has really nice features.
Oh, yeah. And she was showing us her Snapchat revenue.
And I think she just quit her OnlyFans, but she was making a sickening amount there, too.
Well, actually, she doesn't want she said don't tell anyone my age she's young i've never heard of someone quitting off to pursue social media usually it's the opposite yeah i mean she's regardless a super nice girl and she was showing us her snapchat earnings monthly and it was 40 50 60 grand a month
just having fun too just like uploading golf clips and you know daily vlogs and a little vacation here and there and
raking it in that is raking it in yeah entertainment i gotta look into snapchat then
you gotta yeah you got to get hot girls around you.
I have that kind of on the podcast, I guess, but I wonder if clips do well on Snapchat or if it's mainly just photos and selfies. Yeah, I mean, it works if you're a hot girl.
It works if you're super attractive. You're going to have to add a hot girl to your team, man.
Oh, I've been told. I've been told that I need to.
I just, I don't know how to incorporate because I do stunts. Yeah.
It's like, how is the girl going to be? Is she going to do the jump too and maybe die? No.
Yeah.
she's just loitering around while i do a stunt yeah how do i you know how do i incorporate her would you ever do a uh actual stunts in movies like be an actual stuntman yeah somebody reached out to me and i feel like i'm more qualified than most okay we just had on hercules in here and he was talking about how he had a ton of stuntmen for his movies oh hell yeah like stunt doubles stunt doubles or whatever they're called yeah hmm yeah i don't know i don't know how different it would be from the stunts that i do now if it's more risky or if you have to do it like 20 the tri-light from Therisage is no joke.
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Some of your stumps look like they hurt. Like, I'm not going to lie.
I've seen the burnt. They definitely hurt.
I've definitely been. Well, I've never ended up in the hospital.
Wow.
Never ended up in the hospital. I should have gone after the Nitro Circus mega ramp fall.
I had a giant hematoma. I'd plug a visual of that.
I had like a...
It looked like an entire calf developed on my tibia. Like a baseball-sized blood clot.
Jeez.
And
that video was, or that stunt was,
could have gone very wrong. Yeah, you should plug the clip of, what's the rapper's name? He went like a week before me and fell off the down ramp.
He didn't even get to the main mega ramp.
He fell off the side. Holy crap.
It's hard to watch. Was it worth it?
Yeah, I'll do it again.
I would do it again. Now that I kind of know where I need to lean when I go off the ramp.
So you did a full.
I just went straight to my chest, my face.
Wow. Oh, like
the top bars. I went like over the handlebars.
No, I made it to the the landing ramp. Just did not land right at all.
Damn. Yeah.
It was a 44-foot gap. Holy crap.
44-feet. 44-foot gap.
Dude, that's insane. It was.
I had been watching the Nitrozerkis guys growing up, and they were like role models of mine. So when they reached out, I couldn't not
do the mega ramp. They make it look easy, too.
Oh, my gosh. Yeah, they do.
And I had zero instruction.
They didn't even guide you? No. Well,
it's hard to explain. You can't really explain to somebody who's never done it where to lean, how to go off it.
And so you can't really, really blame them for that.
But
yeah, you kind of just have to, you have to try it and get a baseline of I need to lean here and do this. Yeah.
Can't really explain to somebody who's never done it. Makes sense.
Last time you were out here in Vegas, you were at PowerSlap, right?
Yeah. Yeah.
Gosh, I wish I could go to more of those. The one that I didn't end up going to, of course, Hazbula was at.
I was super bummed that one. Yeah, they always have someone big at them.
Yeah.
You go to all of them? I go to all the biggest ones. I didn't go to the Saudi Arabia one because they invited me to that one.
They're trying to get influencers to go to that one.
That flight's horrific. I didn't see the ROI on that one.
No, no. I don't know if I'd be allowed in Saudi Arabia.
I'd be like, who's this weirdly built American? Get out of our country. Yeah.
Would you ever partake in it if the money made sense? To go to Saudi Arabia? No, power slap. Oh, yeah.
I was asking them, can I do a slap battle with a guy? Oh, yeah? Yeah. Oh.
I would do a fate. What do you call it? A battle.
A slap-off? Yeah, a slap, whatever it's called.
I would go up against one of them. Would you do it on the ass or the face? Definitely, yeah, the face.
The face. I don't think they would.
Because I would want to do like a real one during their competition when there's a crowd. Okay.
Full-blown, legit. I don't know how much practice you need.
I know you're not allowed to like cup your hand. Yeah.
You close your hand, you get DQ'd. They actually are at the stage now where they're training full-time for it.
I talk, I have on a lot of them on the show, and they're quitting their jobs to pursue slapping full-time. How much money do they make? So it depends.
If you're first starting out, you get 5K if you lose, 10K if you win. Oh.
But as you build a brand, the money gets better and better. Yeah, maybe I should sign up for one of those.
Be better than the shorts revenue.
10K ain't bad, man. 10K? If you win on the first slap, that's not bad.
If you take three slaps, though, I don't know if that's worth 10k people are so desensitized to those videos though where if i did participate it wouldn't even go viral be like here's cool it's frankie it's just another slap unless some crazy knockout even if there is a crazy knockout it's like there's 10 of those yeah yeah your your regular videos would probably get more views than if you slap someone and knock them out yeah it would need to be like a some sort of really clever edit We'd have to package it in some way that's different from all the others because they just shit post.
Am I allowed to curse? Yeah. They just shit post slaps every hour of the day
i'd love to see you and jack doherty at it though that'd be a good matchup yeah we just met jack doherty actually in fort lauderdale he's he seemed to be a nice guy he does a lot of rage baiting yeah for sure just like i i respect it if if the people are online rage baiting and they have this formula that works and people are too dumb to realize that it's like a premeditated thing on jack doherty's end then like good for him i mean neon's already admitted it's rage bait and people still hate on him.
Yeah, I mean, if the formula works, I mean, I guess you're maybe potentially making the internet more of a negative place
by rage baiting. I guess it depends on how you rage bait.
Are you pressing people's buttons, or are you just trying to generate a response from them innocently? I don't know.
Yeah, your form of content is not really rage baity, right? I try to never
interfere or bother people, such as me in public doing something weird or falling really hard or getting beat up I don't ever I never do pranks that would interfere with somebody in a in a crowd there's there's one clip of me falling down the hill with the drinks and I like slightly bump into some girls at the end but they were totally all right and they they were uh they were super happy they got in the the video and and actually thanked me oh yeah thanked me for bumping into them You're not doing the Apple Cash pranks where you hold your phone up and take a hundred bucks from people?
No, that would be, uh
yeah, I don't like I don't like bothering people. Just kind of like doing my own thing and getting beat up here or there.
And people like seeing other people in pain. Yeah.
They do.
They like that, which is not good for me. When you got knocked out, they love that.
Yeah. Yeah.
I got denied disability insurance four times and still don't have any.
Are you serious because of that video? Just because they'll do like one Google search and then see that I'm almost getting hurt in every video. No, absolutely not.
Oh, I could see it from a business point of view. Yeah, if you actually get hurt.
Like one glance at my videos. I mean, I guess they should just raise it.
Like, raise the cost.
Yeah, I just wouldn't be able to afford it then.
I'd just take the injury and go broke. Damn, man.
Michigan's at least affordable to live out, though, right? Yeah.
I mean,
it's better than here or LA. Oh, definitely L.A.
Vegas actually isn't as expensive as you would think.
But LA, yeah, you're not getting shit out of it.
income tax or the state tax here, none. Oh, it's none in Vegas.
Oh, yeah, maybe I should move here. There's not much going on in Vegas, but
getting collaborations with the other influencers isn't going to make my videos good. You know what I mean? Like, either the videos are good or they're not.
If I'm getting a celebrity in the video, it's not going to. You haven't seen it impact the viewership when you do the collabs?
No,
I mean,
it would need to be, it needs to be done in like a super strategic way where they almost appear as a cameo yeah in it and it's not super overtly flaunting look i have a celebrity in my video yeah they need to package it in like a subtle way where then they where then the comments are saying oh my gosh was that so-and-so
yeah you know that's boring conversation how to do that but no celebrities aren't gonna they're not gonna like make you go viral or make people like you or i hope you guys are enjoying the show please don't forget to like and subscribe it helps the show a lot with the algorithm thank you
follow you you're just gonna make killer videos dude that's what people don't realize because same thing with podcasts just because you have on a celebrity guest doesn't mean it's gonna pull views no yeah i mean the podcast market is so oversaturated and so is the short form yeah market you're competing against the best of the best i'm sure you know the world people copying you and um ripping you off right
not really because i mean that i've seen a few videos of some guys dressing like me and running around, but they're not going to go to the
10 out of the 10 extreme level of doing a stunt that could harm them.
You know,
there's not a lot of people in that niche because they don't want to get hurt or they're scared.
How'd you come up with the butt stuff, too?
So the first whole year. Of my social media was like the green screen virtual call stuff.
I don't know if you saw any of those. There's one,
one of the fight videos is one of my more viral where I'm fighting the guy with the computer computer rig and the octagon
and then after that I had milked the green screen virtual call skits into oblivion where there's no more left to do I couldn't like one-up myself so then I developed the big butt guy character and was kind of just
I mean it's it's it's like a recurring theme on the internet there's there's extremes like people will follow a super tall guy or like a super buff guy or a super fat person or like a super short person.
There's just they like those weird extremes. Yeah.
So then the big butt guy character is that. And then on top of that, doing wild stuff that would potentially go viral if I was built regular.
Yeah, no, it does. I remember the tall guy.
Those videos were viral. Him in the grocery store.
This is my part. Yeah,
I see him all the time. Then there'll be like a new tall guy every month.
Yeah. And they're just
crazy. But no one's doing the butt guy.
No one's doing bigger and bigger butts. No, I mean,
I mean, you're tall as crap. How tall are you? 6'6.
6'5, depending on the nice. I'm 5'6.
Yeah. My license says 5'7.
Damn. Did you cheat? Did you stand on your toes when they took the photo?
I think they just asked you, and I might have, yeah, might have lied.
5'7 ⁇ .
You're taller when you... Freshly wake up in the morning.
I heard that. Yeah.
Same with weight because I weigh myself a lot and I'll be like five pounds heavier. In the morning?
At night, I'll be better.
Yeah, from eating and whatnot, water retention. Yeah.
Because I was 200 pounds the other day. I was like, shit, I haven't been that since college.
Yeah. I mean, I hit 200 and
209 the other day.
Damn.
Five shorter than healing. Holy crap.
Yeah. You like to eat, my man.
I'm fat, dude. I need to, I need to relax.
But you need to stay thick, too. Yeah, you got to stay thick.
Because if you went skinny, your videos wouldn't hit the same. Yeah, the proportions would look like one of, you know, Cardi B or Nicki Minaj or...
Anyone on Ozempic?
Yeah. Yeah, maybe I no, I shouldn't get on Ozempic.
I do no,
I can't be shredded. It wouldn't make sense.
I kinda need to look thick and bulked. You're stuck in that Jonah Hill trap.
Yeah, well, Jonah Hill is...
I would like to think significantly fatter than me.
Oh, he goes he goes skinny, fat, skinny, fat. Like he goes through the phases, you mean? Yeah, but then he'll still get asked about being fat, like on interviews.
It's like, he gets pissed off.
It's unfortunate.
Yeah, yeah,
I don't know much about Jonah Hill.
He's a, yeah, 21 Jump Street is a goaded movie. That's all I know.
No, I do love, do love that. Wolf of Wall Street, too.
His role was. I just read that earlier today, actually.
He got paid 65 grand only for that role. Wow.
It's one of the greatest legal movies of all time. Yeah, he really wanted to work with Martin Scorsese
as the director, and he's just wanting to take that small amount. 65K, that movie must have made hundreds of millions.
Oh, yeah, but it
elevated him to like an insane new level. That's true.
Sometimes you got to play a long game, right? Yeah, the NFL told me that they do not pay a dime to their
halftime show performers. What? They get $0
because it's so much clout. Holy crap.
Yeah. Brianna, $0.
Whoever was...
Yeah, every single one of them. It's the biggest marketing opportunity ever.
Yeah, that makes sense.
Some of those guys get paid millions for shows, but I guess if they perform there, they'll get booked on other shows and make $5, $10 mill or whatever after. Yeah.
Yeah, they don't.
That'll just increase their future show price. Yeah.
They have so much clout, so much attention. How many video ideas do you have? Like, what's the creative process when you're making these shorts?
Do you have just a list that you kind of brainstorm off of?
Yeah, gosh, four years in now, the video concepts are getting harder and harder to make because every time I do a stun or get beat up or do a feat of strength, a challenge, then it's crossed off the list.
You're going to move on to the next. So there's not really a methodical formula to it.
We kind of make it up as we go. I'll do some doom scrolling and try to ideate
or change an idea that I see on Instagram Reels and repackage it.
I just have a million notes that I take, mental notes, inside of my notes app with ideas.
And then we'll try to like tailor them, bring them, put together like a shot list, and then bring it to life. Nice.
Yeah, it's kind of boring.
There's not people think there's like this master grand plan that I have with the video concepts.
And it's maybe in the beginning when it was like a fresh slate, it was like, oh, I can do a thousand different things. Now they've all been done.
So now it's just. getting crazier and crazier.
Yeah.
More and more dangerous having to expand. That is the one issue with chasing viewership.
Yeah. It gets crazier and crazier as people get more and more numb to content.
Yeah. Oh my gosh.
Yeah.
I mean, yesterday I saw like eight people die on Instagram reels and didn't even blink twice. Dude, it's crazy.
It's bad.
There was one day where a bunch of those videos were getting through the algorithm somehow. Yeah.
Like shootouts and stabbings. So yeah, I probably saw like 50 of those.
Yeah, and you didn't even like feel anything when you saw them, right? Not really, to be honest. Which is crazy.
So that's what I need to compete with.
People flying out of all my Instagram feed is these freaking people at the takeovers getting hit by the cars. Have you seen that? I've seen those, yeah.
It's just literally a million.
I mean, I'd love watching them. It's almost like the people want to get hit, though.
I really want to go to a takeover, even though
there's good content there. Yeah.
But it's obviously very illegal. Is it illegal to spectate? No, you'll be good.
There's too many people. They're going to arrest the drivers and the people in the car, I feel like.
Would they come after me if I document my being there,
would you want to be one of the guys that gets hit by the car?
I would like to try to like jump over one that's coming near, like jump over the trunk. Speed did that.
And
that was that real? He was on live stream. It was real when he jumped over the McLean.
It was real, yeah. He jumped over two, I think.
Yeah, see, I wouldn't want to jump over it coming at me.
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Like that?
When it's going around the pit and the car is drifting, I would want to try to jump over the trunk and evade getting hit.
That's probably safer because you could land on it if you don't make the full jump. Yeah, or if I get smoked, that's a great video.
That'd be a great video, too. Yeah, it would be a fun time.
I've always wanted to see like an illegal street race or something wild like that in person. There's a lot of that in Vegas.
Yeah, I hear, here about. You could find that easily.
There's also chicken fights in Vegas. Oh, cockfights.
Cockfights, yeah. Jeez.
Where?
I don't know, but allegedly I know people that go to those and it's interesting. They cut off the arms, so they only use their beaks.
Damn. And the beaks attack the other rooster or whatever.
How much money is on the line? They're betting tens of thousands. Damn.
Yeah. Yeah, I don't have
that much money. Well, they bet, I think, it's 16 teams.
Each team bets a thousand. So the winner gets 16K or whatever.
Hmm.
That rooster has to win 16 fights. It's a bracket.
So it starts off with 16, goes to 8, goes to 4, goes to 2, and then that's the finals.
Wow. It's illegal to illegal to go and watch or do you are.
I don't know. I've never been, but there's all sorts of stuff.
There's spider fights. Spider fights.
Yeah.
You train your spider and then they fight each other. Yeah.
I mean,
I don't know how you would gather around to watch that.
Eight dudes is the maximum viewing of the spiders. They're so small.
Yeah. How do you like televise it on a big prompt? So everyone can see these little...
They're tiny. It's like a fingernail.
side are they big spiders no they're kind of big what's like tarantulas yeah what's the weirdest event you've uh found yourself at
sure you've been to some weird places
gosh i have to think about that weirdest event
what do you think
weirdest event
damn
i really
dude i get hit in the head so hard i can't remember what happened last week like literally, I tell people that.
And, I mean, or not even just getting hit in that, just falling too. And you've had some taste.
For sure.
I don't have good IQ or memory to begin with. Yeah.
I'll get you set up with a brain scan if you want. Yeah, I probably should probably just have internal, like, slow brain bleeding or whatnot.
One weird event I do want to go to is we want to do a mosh pit video.
Like one of those really greasy, questionable basement mosh pits. I don't know if you've seen it.
People are throwing punches at each other. Yes.
Very
concerning crowd. Dude, it's weird because one guy will hit someone and then people team up on that guy.
You know what I mean? I want to be that guy. I want to go.
It's just, yeah, I appear in weird scenarios online where it's like, what is he doing there? Why is he there? And there's no context.
And I think that's, I think it's funny. And that's why I do it, whether I'm appearing in the octagon or a freaking greasy mosh pit.
Yeah. Yeah.
There is that mysterious component to you. Yeah.
Yeah.
There's never any context as to what led up to or followed the video that happened. Yeah.
I'm sure the comments are like, why, who is that guy? What, what is he doing there? Yes. Yeah.
I mean, in the beginning,
the, uh, some of the people are reaching out to me. and and asking me do are you running these accounts or did you like hand that off to somebody and they're just recording?
Like, one of my most viral TikToks is when I'm on the stretcher, where there's two EMTs carrying me past a line of people, and it looks like, and this is how we package them.
It looks like somebody was in the right place at the right time, and they pulled out their phone and recorded something ridiculous that I was doing. Because then it looks not staged.
Yeah.
And it looks, it's relatable because somebody watching it can be. Thinking to themselves, oh, I could have been there in the right place, right time, and pull out my phone to film that.
And then it goes way more viral because it looks unintentional. No, I agree.
It looks so believable. Like, there's been videos I've seen of yours that are like, did that just happen in real life?
You know? Yeah, I mean, when you're trying to get attention online, it's kind of cringe. When you're just making a video that screams, look at me, it turns people off.
It's almost as if you need to package it where you look like you do not want attention. Agreed.
Yeah, it's a new era because back in the day, that worked with the TikTok dances, but now people think
those are whack, you know? Yeah, it's just cringe when somebody is making a video that's very much screaming, I want views, look at me.
People watching this are probably like, that's you, bro.
But
I do the video. I've been doing the videos long before social media, and I'm just obsessed with the art form and the craft.
And went to film school. I was...
just religiously tied to a camera ever since eighth grade making videos of anything and everything so it wasn't like four years ago i picked up a camera and learned how to edit for the first time.
It had been way before that. The social media thing was just
started it as a joke for fun to prove a point to a buddy to tell him, to show him that making viral videos was not hard in 2020.
And how long did it take to get the first viral video once you said that? Like five posts. That's it? Yeah.
Wow. Over a million views on that? I think it was five million.
Damn. Yeah.
Brand new account too. Yeah.
That's impressive. Yeah.
I mean, in 2020,
gosh, if I was posting the things that I post now in 2020, the videos would be going nuclear. The algorithms are always changing, as you're well aware.
100%.
And especially when TikTok got temporarily banned here in the U.S., I don't know if you realized how different the algorithm was when they brought it back. Oh, it's way different.
I don't get as many views as before. Everyone, that's the case with everyone.
They changed the algorithm, so it's way more so U.S.
I would assume that you're getting views now versus for me at least, it was a lot more global views. Yeah, different countries.
Dude, I rarely crack a mill now on TikTok, which is crazy. It's tough.
Everyone's ever since then and a little bit before then, the views were just way down
for all the people that I talked to. Yeah, other than that.
TikTok used to be guaranteed millions, like without trying.
Yeah, yeah, it was when I look back at my videos from 2020, I ask myself, how did these even get that many?
50, 70, 80 million views.
Some of them aren't even good. Dude, my first pod clip got like 10 million on TikTok.
Jeez. Like literally the first episode.
Yeah. Two years ago.
Wish we could go back and then shit post more, capitalize on ridiculous views. Then again,
when you weigh out
the value of those views versus US views today,
does it even out? Or it's like the low CPM global views aren't really that's a good point, actually, because I'll say I get recognized more now, so they could even out.
The U.S. audience viewership on any platform is always gonna be way more valuable than those India views, right? Hard India views.
None of the advertisers want those. Nah, they see your analytics.
You got like 20% India. They're like, see ya.
Yeah, it's
tough for YouTube. I don't know if I can't.
Can you see your demographic on TikTok? Who you have?
I'm not sure. I think so.
Because Instagram, I know you can. So I'd assume TikTok is the same.
Yeah, I'm not sure.
All the analytics talk, you and I are probably, you know, fascinated with it. It's probably boring to listen to.
Oh, yeah. People are like, what the fuck is that? Yeah.
Yeah.
They don't know what any of this is. I can talk about it endlessly, but it's probably just gibberish to
people listening. Yeah, I don't pay as much attention as I used to on it.
I used to really nerd out on it, but you can get too much focus on there for sure.
Me and Clayton are constantly studying it. Oh, yeah.
And looking at it, because I mean, you have to, you have to look at it to adapt and change and evolve. Whatever's happening to it.
End of the story, everything will fall in place if you just make fucking awesome videos.
Everything.
Any funny plans for Bitcoin Conference? You going to film anything there? Yeah. We have, well,
we had,
I think I was about to get scammed, six dwarves, little
people. And I was going to dress them as me in this khaki outfit and then give them signs that had like yacht coin-related things on them.
And then have us walk around and like shill the coin to these rich dudes
because we can't afford to get in
and just troll them and hope there's like one or two whales that think it's funny and buy. Yeah.
And so
from what I could tell, the dwarf online agency, it's like Rent Midgis USA, i think was a scam they wanted 4 200 bucks damn and the dude wanted it through venmo and i i said this is very questionable and skipped out on it so now we're trying to find an escort service to get six do you know any girls in vegas i can connect you with someone i need only six that's not hard in vegas six girls yeah
and i have my i'm just gonna dress them as me and troll people yeah but we were on the strip doing a video yesterday and running around the place And then I did a,
we, we were at, uh,
staying at Palm's place and there's a bunch of like big influencer crypto dudes there.
And we're doing a, a video with them to like a how to buy tutorial video to post to my Instagram to onboard normies,
I guess. Yeah.
Web2 people that don't care about crypto. That's, that's what they, all these KOL people keep talking about is onboarding non-crypto people is very difficult.
I've heard it for years.
It is somewhat difficult, to be honest. Yeah, there's like zero
name an influencer who launched a coin who is still super active with the coin. It's like zero.
Yeah.
There was one girl, but I forget her name. She's like a big celebrity, but I don't even know if she's still.
It might be. Mother coin.
Yeah, that one. She's not
actively doing, from what I can tell, she's not actively
doing anything with it. But she was probably one of, if not the best, examples of an influencer coin launch that wasn't a Hawk to a.
She lasted the longest.
Yeah. I just feel like it's a tough space, man.
It is. You even say the words influencer meme coin and immediately people get turned off and say scam and say rug pull.
Which I'm just, I mean, I'm just gonna keep going with putting in the work on Gotcoin regardless of what happens to it to try to be like a case study or an example that doesn't
have doesn't add to that negative sentiment with influencer meme coins because they're there is it's just a matter of time before
with web3 just getting bigger and bigger there is going to be future influencers that launch their meme coins and it'd be cool if there wasn't all the negativity tied to it yeah every single one of them just immediately people dismissing it you remember bit clout bit clout That was an interesting concept.
I don't think so. What was that? Each creator had their own coin and you could invest in it.
But
it was an app? Yeah, it was a site or an app. Yeah, it was a few years ago.
Did it have any traction? For a bit, and then it died like most coins. I just feel like.
Oh, it was a coin or a site? I think both.
But people just, their attention spans are so short. They'll invest in a coin.
10 hours later, they're out.
Yeah, there's never been a giant Web 2
influencer who's launched a coin that's bridged the gap into the crypto meme coin web 3 space super well? Yeah. It's a matter of time, though.
We'll see. We'll see.
It's not easy. Yeah.
People just don't.
It's complex. Well, there was a lot of regulation, too.
People were scared about.
After the Haktua thing?
No, before that. When Gary Gensler was at the SEC,
all the U.S. exchanges were getting audited and Wells notices and all this nerdy stuff.
What coins are you most invested in or holding of stable coins? Ethereum, I fumbled Bitcoin. I sold all mine.
I had 90K. I shouldn't have done that.
Solana and Ethereum. I don't do memes.
No, not anymore. I used to.
I lost so much, dude. What ones did you? Disgusting amounts.
You wouldn't have even heard of them because they were from years ago.
Oh, wow. That's how fast meme coins cycle.
Dang. Yeah.
That's tough. Yeah.
It was my fault. I'll take accountability on that.
Did you use like
some of your Bitcoin to fund those meme coin purchases? I think I used Ethereum. Yeah, Ethereum, which sucks because I technically lost twice when you think about it that way, too.
You lost on the Ethereum gains. Yeah.
Gosh, there's some horror stories
with crypto. But I do love crypto.
Yeah, no, I think it's awesome. I mean, the second that I heard that there is a marketplace where you can buy and sell memes.
It was, I mean, I immediately had to get involved because I make memes of myself for a living. It ties into your world well, yeah.
Oh, yeah.
Yeah, so we'll see if see if I just keep putting in the reps. And actually, do you know who Alon is from Pump Fun, founder of Pump Fun? I've heard of Pump Fun.
He was just, this is an example of like putting in the reps, even at Gotcoin, just it's like trending sideways, way far from all-time highs.
He saw some of my kick streams and then reached out and is offering me a deal to come on to stream on Pump Fun.
Pump Fun is trying to make the live stream space bigger on their app. Yeah.
So lucrative, I'm sure.
And so, yeah, it's just a matter of continuing putting in work regardless of the outcome and waiting until things like that or people like that recognize it.
You know? Yeah. So most influencers do merch, which is kind of cringe.
The margins are ass.
Yeah. And this is like my replacement for merch.
Yeah. A local coin.
We'll link it. Good ticker.
Yeah. We'll link it below.
Anything else you want to close off with here?
You're talking about aliens or something crazy. Do you believe in aliens? Yes.
Well,
I think that they are interdimensionally real. Like fourth, fifth dimension.
If what the people, the experts say is true about there being infinite dimensions, then there has to be aliens in the other dimensions.
And they might be evil. It might be bad aliens.
There's probably bad and good, just like humans, I'd imagine if they exist. Yeah.
I mean, if the dimensions thing makes sense, when if you consider that if we didn't have a sense of smell, you'd never smell a fart.
So if we didn't have a sense of fourth, fifth dimension, whatever that is, we just, it would be there, and we can't
sense it. Yeah, see it.
I could see that. Are you big on conspiracies? Yeah, don't get me started.
Oh, yeah. This is why I don't talk.
What's the one you're most convinced in? Out of all the most convinced? Like you're 100% sure. I'm not going to be able to say it out loud.
Most convinced.
I have to be prepared to completely back it up if I say it.
There's a lot of people on the internet that should not even speak about what they think.
They're not prepared to defend their idea. Facts.
Most convinced conspiracy. Yeah, like what have you done the most research on, I guess?
Probably the Epstein stuff. I mean, that's pretty,
pretty debunked and obvious when you look at it and how we just still don't have a list. I mean, it makes sense.
You blackmail all these powerful people. You have leverage on them.
And,
you know, through those grotesque means of bringing the people to the island and whatnot and compromising them. I mean, it makes...
makes sense.
If you want to control the most powerful people, you have to have leverage over them.
Yeah, that recent viral video of Cash Patel and Dan Beningo, I don't know if you saw it, but they were denying that it was an assassination that Epstein did kill himself.
Oh, it looked like they were uncomfortable when they were saying that.
Yeah,
yeah, anybody saying that Epstein was
he committed suicide is
something's something's up. Yeah.
And you look at the details and the facts of it.
And there's somebody that's not literally holding a gun to their head, but there's consequences if they say otherwise. Yeah,
I don't even consider Epsein a conspiracy at this point. There's just too much evidence and data on that one.
Yeah, yeah, I
don't think we should get into it.
We'll save it for another day.
I don't think the conspiracy talk is good. You'll probably get like extra shadow banned if you mention certain words and
the V word, yeah. Yes, the V word.
That was annoying when I didn't want to say.
All right, man, it's been fun. See you at the Bitcoin conference with six hours.
Yeah, you're bringing me, right? Yeah, you're driving me. Yep, driving you there.
All right, guys, see ya. Peace.