5 Ways To Rewire Your Brain For SUCCESS - John Assaraf

Speaker 1 Hey, Fidelity.

Speaker 1 How can I remember to invest every month?

Speaker 2 With the Fidelity app, you can choose a schedule and set up recurring investments in stocks and ETFs.

Speaker 1 Huh, that sounds easier than I thought.

Speaker 2 You got this.

Speaker 3 Yeah, I do. Now, where did I put my keys?

Speaker 2 You will find them where you left them.

Speaker 1 Investing involves risk, including risk of loss. Fidelity Brokerage Services LLC member NYSE SIPC.

Speaker 4 Here for the Lowe's early Black Friday deals? You're right on time for some of our biggest savings.

Speaker 4 We're talking up to 50% off select major appliances, plus up to an extra 25% off when you bundle select major appliances. Holiday lights going up soon? Select ladders are up to 50% off right now.

Speaker 4 Get Black Friday prices without the Black Friday crowds. Lowe's, we help.
You save. Valent through 1119.
Selection varies by location. Select locations only.
While supplies last.

Speaker 4 See lows.com for more details

Speaker 3 hello everyone and welcome back to the

Speaker 3 show

Speaker 3 we have a tremendous conversation for you today with john azeroff new york times best-selling author five multi-million dollar businesses coached millions of people across the globe on how to change their brain to change their income You are going to love this conversation.

Speaker 3 If you are about personal development, if you are about getting better, becoming the best version of yourself, this is going to be one of the most impactful conversations you've ever heard in your life.

Speaker 3 And when you're done listening to this conversation, I hope you dig into John's work. And if you're not already, subscribe, whether you're listening on Apple, Spotify, or you're watching on YouTube.

Speaker 3 Lots of visuals in this episode. So if you are listening to the audio, jump over to YouTube and check out the episode as well.
So you can see John in action.

Speaker 3 If you have questions, comments, reviews, leave them. I read them all.
I respond to them all. I appreciate and love you for being here.

Speaker 3 Let's get on to one of the most powerful conversations we've ever had on this show with John Azeroff. John, it's incredible to have you on the show.
I'm looking forward to our conversation, man.

Speaker 3 Thanks for taking the time. Thanks, Ryan.
Me too. So I want to start with limiting beliefs.

Speaker 3 One of the things that I come across a lot with the individuals that reach out to me or that I work with or manage in my own company, it's almost as if we've been programmed and we don't even know that we're capable of more.

Speaker 3 And so much of your work and like you have this great free training, you know, change your brain, change your income.

Speaker 3 Like the deeper and longer I've gotten into my career, the more I've realized that what goes on here basically drives everything else, which makes sense in a very like logical way, but emotionally, we don't tend to operate that way.

Speaker 3 So one,

Speaker 3 Do you believe we're programmed with a lot of limiting beliefs early? And two, how do we start to become aware of those?

Speaker 3 Like when you're working with someone and maybe breaking down what's going on with them, how do we start to become aware of the things that we tell ourselves that keep us from where we want to go?

Speaker 3 I mean, it's a great place to start. And

Speaker 3 here's like some frames for us to at least use, you know,

Speaker 3 while we're chatting. There's been about 108 billion humans since the time we started walking on Earth, 300,000 or so years.
And my question I always like to ask people is:

Speaker 3 was any one of them born with any belief?

Speaker 3 forget about limiting beliefs what about empowering beliefs was any baby ever born with a belief at all i don't know i don't actually don't know the answer to that yeah probably not yeah you weren't born with self-confidence you weren't born with self-esteem or self-image you weren't born with one fear you weren't born with any

Speaker 3 uh patterns you know in your brain And from a neuroanatomy perspective, a belief in the brain is nothing more than,

Speaker 3 for use of a term everybody will know, is like software that was coded, developed. And so the question is,

Speaker 3 if I developed beliefs that are limiting me right now,

Speaker 3 the question is, what is a belief in the human brain? And the answer...

Speaker 3 is it's nothing more than a reinforced pattern that we heard, learned, discovered, or we gave gave something a meaning that created the belief about it.

Speaker 3 And what happens with our brain is initially we don't have any beliefs. So these brain cells or neurons, they fire as we're learning stuff or hearing stuff or being told stuff, right?

Speaker 3 And those neurons that fire together, brain cells, create electrical activity, release neurochemicals that create a reinforced pattern or coding.

Speaker 3 Any pattern that's reinforced, good pattern, bad pattern, negative pattern, positive pattern, constructive, build you up, destructive, tear you down, goes from the conscious part of the brain and an area called the hippocampus, which is where short-term memory of a belief is, and through spaced repetition, it goes into long-term memory in another part of the brain called the cerebellum.

Speaker 3 Now, why am I starting off with this technical explanation? The answer is: anything that is programmed, conditioned, wired in the cerebellum is considered a habit.

Speaker 3 Now, this habit creates what you see.

Speaker 3 This habit creates what you feel. This habitual belief creates what you do.
But more importantly, it deletes and distorts anything and almost everything that doesn't match with that belief.

Speaker 3 When we have limiting beliefs, I'm too young, I'm too old, I'm too this, or I'm not enough of that, I don't deserve this, You know, I'll never amount to much.

Speaker 3 Success is like he can do it because, well, she achieves it because we have these stories.

Speaker 3 These are nothing more than patterns that just percolate up to reinforce themselves in an automatic fashion. It's called automaticity in my world of neuroscience.
And so the question then becomes:

Speaker 3 if I have a belief that is limiting me,

Speaker 3 can I deactivate that pattern? Can I deliberately create a new belief and reinforce that based on neuroscience or psychology? And the answer is, yeah. We used to think that our brain, which is

Speaker 3 worth, in my opinion,

Speaker 3 $100 billion or more dollars, was hardwired, right? You know, we were born with our beliefs.

Speaker 3 We were born with our propensities, our character traits, our habits, our fears, and then we just are like our fathers or mothers or grandparents, etc.

Speaker 3 That's not true. It's just a false understanding.

Speaker 3 So we know

Speaker 3 through something known as the science of neuroplasticity

Speaker 3 is even as you're learning right now, brain cells are firing in your head, they're wiring in your head, but it's at the surface level of, let's say, knowledge or skill or belief, right?

Speaker 3 And what happens is if we kept reinforcing this one day, seven days, 14 days, 21 days a month, you would start to develop this new belief of, wow, my brain is powerful.

Speaker 3 Wow, I can let go of beliefs and create beliefs and I can empower myself from the inside out.

Speaker 3 And if you did that, I call that by the way, inner size, then you'd be able to deactivate old disempowering limiting beliefs and recreate, reinforce empowering new ones.

Speaker 3 And so there are techniques we can talk about on how to do that.

Speaker 3 But that's really what a belief is, but that's what a self-image is.

Speaker 3 And, you know, for some people, I say, hey, I want you to imagine, you know, being offered to hop in a plane right now and you're going to learn how to do a skydive.

Speaker 3 Some people go, oh my God, that's great. Let's go.
And other people are going to go, you out of your freaking freaking mind?

Speaker 3 Now, how could the same thing of skydiving create fear in some people and exhilaration in another person?

Speaker 3 And the answer is they have been conditioned to believe something about skydiving. One, I think that's an amazing way of breaking it down.
I've never heard it kind of put quite so clearly.

Speaker 3 I was opened up to this topic.

Speaker 3 uh around uh manifesting for a long time and i i read the secret i didn't really connect with that book, but, and I always kind of felt like this idea of manifesting was like this kind of woo-woo, you know, whatever.

Speaker 3 And then I heard a guy by the name of Andy Frisella talk about it. And I was like, here's this kind of hardcore dude.

Speaker 3 He's into like, he's, you know, he's got the supplement program, you know, he's, and, and I, and I love him, but like.

Speaker 3 When I heard him talk about the impact of it and he broke it down, it's what you just said.

Speaker 3 He was like, he's like, yeah, I get that a lot of people dismiss it because it feels like this ethereal concept, right? Oh, you know, if I just put it out into the world, it comes back.

Speaker 3 And it's like, that's not how it's actually happening. And again, push back on me where I'm where I'm missing this, but essentially what it's doing is like

Speaker 3 it's programming our brain to see things that maybe it wasn't seen before, right? Just like what you said, right?

Speaker 3 Like it's like when you get the new car, all of a sudden all you see is that car or that color everywhere on the road, right? You're kind of reprogramming your brain.

Speaker 3 Is that the proper way of thinking about it?

Speaker 3 Yeah, it's a little bit more complex than that, but if you think about when light comes into your eyes, right, you don't see with your eyes, you see through your eyes.

Speaker 3 So you're seeing an image of me right now, right? Your brain is processing, you know,

Speaker 3 light. at not at light speeds, it actually slows down lights because it's 186,000 miles per second, and sound coalescing it together.

Speaker 3 In the case of visual, you know, I'm actually popping up over here in the back of my head.

Speaker 3 You're popping up in the back of my head and I'm popping up in the back of your head, but it seems like you're seeing me out there. So it's creating this illusion.

Speaker 3 Manifestation is a little bit more complex than that because we have to go to understanding a little bit more about the universe, right? And energy and vibration and resonance and coherence.

Speaker 3 And so if you think about, you know, manifesting, a lot of people have this stupid idea because of the movie The Secret that I was in around think, believe, and you'll achieve. And that's bullshit.

Speaker 3 Just because you think and you believe it doesn't mean you'll achieve it because you also have to take the right action in the right order at the right time. Now, in manifestation,

Speaker 3 there's something called sympathetic resonance.

Speaker 3 Nobody hears about this, but this is my body of work. No, I love it.

Speaker 3 Sympathetic resonance is when your thoughts, emotions, feelings, sensations, and behaviors are aligned with what's already here in this field of energy we are in. We call it the quantum field.

Speaker 3 Big words, you know, maybe Deepak Chopra made it popular many, many years ago.

Speaker 3 But we live in this sea of energy. I am energy.
I know you can see the...

Speaker 3 physicalness of my body, but if I took a microscope, I could look at my hand and you'd see vibrating packets of energy: hydrogen, oxygen, nitrogen, and carbon.

Speaker 3 That's the main four elements of the human body. So I'm vibrating, resonating at my dominant thought level, at my dominant emotional level.

Speaker 3 And if I take action, now I'm like moving towards something, an outcome. Now, sympathetic resonance works almost identically, if not identically, as

Speaker 3 a band, right? Think of your favorite band. If they are not in sympathetic resonance, it sounds like shit,

Speaker 3 right? And a band that sounds like shit actually has what's known as destructive interference. Now, I know I'm getting technical on the science of this, but that's my domain of play.

Speaker 3 So when I have a belief

Speaker 3 that does not match what I want to achieve, I have destructive interference going on. So I may hope and think and pray positive, but if my belief is negative, that's destructive interference.

Speaker 3 So the real question, by the way, I'll give you a visual of this. Ready?

Speaker 3 Let's say you're in the ocean. This is based on, you know, wave theory.
So let's say you're in the ocean. And let's say a five-foot wave is chumming along in the ocean.

Speaker 3 And let's say it intersects with another five-foot wave just perfectly. That's sympathetic coherence.
And it becomes a 10 foot wave.

Speaker 3 Now let's say there's a five foot wave and a two foot wave that intersect. It ends up being like a one and a half foot wave.
It's destructive interference versus sympathetic coherence. Now

Speaker 3 when we're looking you know at manifestation we have to align all the members of the band, the orchestra, to create in concert, right? Coherence. So it sounds good, it feels good.

Speaker 3 And when we hear our favorite band, it's like, oh my God, this is like magic. So there is no such thing as like manifesting out of thin air.
Like it's like bullshit.

Speaker 3 Now I've had things happen, you know, in my life that's like, oh my God, how did this happen?

Speaker 3 Like.

Speaker 3 like it just made no sense. So there's this intelligent universe that we live in.
We have this insanely brilliant, genius brain that's worth a hundred billion dollars.

Speaker 3 Every brain, unbeknownst to most people, works the same.

Speaker 3 Like every car, electric or gas, fundamentally works the same, right? Four wheels, a chassis, you know, you've got your engine, you've got all the components. Functionally, it works the same.

Speaker 3 Do you know what the problem is?

Speaker 3 We have varying levels of driving ability.

Speaker 3 So

Speaker 3 you own,

Speaker 3 you know,

Speaker 3 whatever

Speaker 3 you want to call your brain. You own a Mercedes, a Rolls-Royce, a Bugatti, you know, you own that.
You have a Formula One car? How well do you know how to drive it?

Speaker 3 How well do you understand, you know, that you are an atomic structure

Speaker 3 and beliefs drive perspective.

Speaker 3 Beliefs create a vibrational frequency, a state. That state emits, you know, a wave,

Speaker 3 all right, in this field I'm in. And that wave that you and I release or emanate,

Speaker 3 it doesn't like attract like a magnet. It's not how it works.
It resonates, vibrates, and

Speaker 3 becomes known like a tuning fork instead of a magnet.

Speaker 3 So I don't know if you've ever seen tuning forks,

Speaker 3 right? You take the A440 key on a piano and you have a tuning fork that is tuned to the A440 frequency and you hit the piano, the tuning fork moves.

Speaker 3 If you hit the right key on the piano, hit the wrong key on the piano, tuning fork doesn't move. So our job,

Speaker 3 starting with your beliefs, is to create at least one of the keys, right? My beliefs need to be in alignment with what I want to achieve. I can do that deliberately.

Speaker 5 This is the story of the one. As a custodial supervisor at a high school, he knows that during cold and flu season, germs spread fast.

Speaker 5 It's why he partners with Granger to stay fully stocked on the products and supplies he needs, from tissues to disinfectants to floor scrubbers.

Speaker 5 All so that he can help students, staff, and teachers stay healthy and focused. Call 1-800-GRANGER, clickgranger.com, or just stop by.
Granger for the ones who get it done.

Speaker 3 October brings it all. Halloween parties, game day tailgates, crisp fall nights.
At Total Wine and More, you'll find just what you need for them all.

Speaker 3 Whether you're hosting friends or enjoying the cool fall air, you'll find thousands of wines, spirits, and beers at the lowest prices. Mixing up something spooky?

Speaker 3 Total Wine and More is your cocktail central for all your Halloween concoctions with the lowest prices.

Speaker 3 For over 30 years, you'll always find what you love and love what you find at Total Wine and More.

Speaker 1 AI agents are everywhere, automating tasks and making decisions at machine speed. But agents make mistakes.

Speaker 1 Just one rogue agent can do big damage before you even notice.

Speaker 1 Rubrik Agent Cloud is the only platform that helps you monitor agents, set guardrails, and rewind mistakes so you can unleash agents, not risk. Accelerate your AI transformation at rubric.com.

Speaker 1 That's R-U-B-R-I-K dot com.

Speaker 3 That's part one of the equation. Yeah.

Speaker 3 And we want to get into sympathetic resonance, coherence versus destructive interference.

Speaker 3 And there are four things that cause destructive interference for us humans who want to make more money, be healthy, have a great relationship, enjoy life to the fullest.

Speaker 3 I want to talk about those four things. I had one idea kind of hit me while you were talking.
I want to run it by you and have you break it down.

Speaker 3 A lot of my friends, a lot of people that I run into, I coach a lot of sports and you start talking to your other dads and, you know, whatever.

Speaker 3 And there's a lot of anxiety in the world right now, right? And probably always. I'm not going to say whatever.
I don't want to just talk this moment in time.

Speaker 3 And oftentimes the way I imagine anxiety, and I know there's many layers to it, but I'm just kind of in the context of what you said is here's how how you want to resonate in your language, right?

Speaker 3 Here's where, here's what I would, if I could, if I put all my fears aside for a second, here's where I want to resonate.

Speaker 3 But based on how I've programmed my brain and how I'm currently resonating, that disconnect, that distance between how I'm resonating today and what I ultimately believe I could resonate or would want to resonate, that disconnect is anxiety, stress, depression.

Speaker 3 It's all this, that's where so much of this negative stuff comes in. And maybe that's discussing it at a shallow level, but does that make sense?

Speaker 3 I understand

Speaker 3 the bridge you're looking to make.

Speaker 3 But let me, let's just play this out. Let's go deeper, right? Let's go deeper than the surface.
Anxiety is a feeling, right, that I have. Does

Speaker 3 every stimuli create the same level of anxiety or anxiety at all in every human? No.

Speaker 3 So let's say this couple here has triplets. Will it create the same level of anxiety as this couple here who has triplets? No.
So we could say,

Speaker 3 three kids, oh my God, it's creating so much stress and anxiety for me.

Speaker 3 And this couple, who may have come from a home of eight kids, go, three kids? That's nothing.

Speaker 3 So let's understand

Speaker 3 that our brain is made up of three core, these networks. We don't need to get into those, but we have circuits.
Easy to understand is motivational circuit, fear circuit, stress circuit.

Speaker 3 Now, what causes your fear circuit to activate depends on your training conditioning and the meaning in your biocomputer, your brain, at the subconscious level.

Speaker 3 the wars that are going on in the world, the political situation, the interest rates,

Speaker 3 the uncertainty

Speaker 3 in your town,

Speaker 3 all that stuff. For some people, it's too much for them to handle because

Speaker 3 they have not been trained to handle it.

Speaker 3 The

Speaker 3 only time the stress circuit, which falls, anxiety falls into it, is when the demand exceeds your current capacity. So let's talk about capacity.

Speaker 3 Isn't capacity our ability to walk up one or two or ten flights of stairs? Isn't our capacity our ability to lift a five-pound weight or 25-pound weight one time, five times, ten times?

Speaker 3 And anything more than the capacity is like straight. Oh,

Speaker 3 right. So we can use physical fitness as an example.
We can use money as an example. You're running out of money.
And you're like, oh my god, I'm running out of money.

Speaker 3 You know, I'm not making enough money to pay the mortgage or the rent. My sales are behind.

Speaker 3 My productivity is behind. Oh, my God, stress, stress, stress, stress, stress.
Now, most people, right, will feel that stress. And it'll do one of two things for them.
It'll either fuel them,

Speaker 3 right,

Speaker 3 or it'll shut them down and they'll procrastinate and self-sabotage and they'll freeze or run away. Three things.

Speaker 3 So we know that there are neuromechanics that get triggered and we always, always,

Speaker 3 always

Speaker 3 will revert, right? Will revert to our

Speaker 3 training

Speaker 3 that has been imprinted, impressed in the subconscious mind, not the knowledge or information we have. So I want to give you a personal case study on this.

Speaker 3 I spent a lot of time thinking about, you know, trying to

Speaker 3 developing my mindset. where, I mean, this, this conversation is, this is like ecstasy to me.
I like it.

Speaker 3 I could literally listen to you talk about these topics all day and I love how nerdy you're getting. It's amazing.
And, and I know the audience and they love it too.

Speaker 3 So never feel like going deep on these topics is wrong. I always like, I always like to know, like, here's why, right? Here's some frames to understand.

Speaker 3 I completely agree. Completely.
I completely agree. I like to position the questions at a shallow level because I think that allows you to draw in the way you want.
But man, I love it. I love it.

Speaker 3 So that all being said, and I'll tell you, giving you an example of training, right? So I was trained, and I've learned this as I've gone, very poorly when it comes to money.

Speaker 3 Early in my life, I was trained by my parents, parents, great parents, but my money training, my relationship to money was, you know, looking back on it as an adult now, was very poor, right?

Speaker 3 It was just, it was really that everything was limiting. It was always, we'll never have enough.
You'll never break free. You come from this tiny little town, you know, who are you?

Speaker 3 You know, my parents were living the best life they could. I mean, from where they came to where they got was amazing.

Speaker 3 But for me, trying to get to the next level, it was, you know, basically starting with in the negative, right? In terms of mindset. Okay.

Speaker 3 So what's been very interesting to me and what you just said is I've had physical issues, relational issues, all these different things.

Speaker 3 And through most of them, I was able to persevere, continue with a strong mindset, keep my good habits. Okay.

Speaker 3 And then recently I had an issue where exited a company and then tried a couple of businesses.

Speaker 3 Those businesses didn't work, you know, or just the ideas didn't end up being what I wanted to be, et cetera.

Speaker 3 So I had this like six or nine month period where all of a sudden no, no real income or certainly not the income I was used to was coming in, right?

Speaker 3 And not that I was going broke or whatever, but like all of a sudden I had financial pressure for the first time in a very, very long time.

Speaker 3 And it was like watching all these houses of cards crumble down outside of just the finance. It wasn't like I just experienced this in the financial space.

Speaker 3 It was like all of a sudden my physical fitness went away and I stopped being as present a father and

Speaker 3 I looked around and I've corrected a lot of these things, but I looked around and I was like, oh my God, like this one pressure that I did not have a good base of mentality for mindset for.

Speaker 3 It didn't just stay in that compartment. It spread out throughout my entire life.
And now all of a sudden I have bad habits across the board. Maybe explain how that happens.

Speaker 3 Is that experience a common experience?

Speaker 3 like how does that work yeah very very common so um in addition to having you know networks to turn on or off in our brain we have associations some some people might you know know what i'm talking about some may not some people you know when they um drink alcohol they like to have a cigarette

Speaker 3 they're associated

Speaker 3 right some people you know after sex they like to have a cigarette and i'm not a smoker um and i don't drink anymore anyway because I used to drink too much and used all the neuroscience to stop we have associations and so sometimes when we have a bad or negative or destructive habit it like you said

Speaker 3 has like a car house of cards effect and affects other things

Speaker 3 and

Speaker 3 And it's very, very normal because neural pathways in the brain are all connected together. Every brain cell has about 7,000 connections to other brain cells.

Speaker 3 But the cerebellum part of our brain has up to 100,000.

Speaker 3 So if there's a habit, you know, that of a good habit, let's say around money or around success, and all of a sudden that is shattered, it is connected to so many more other areas in our brain that it kind of like activates them.

Speaker 3 And if we don't have the mental and emotional control we need,

Speaker 3 then they can be like a runaway train.

Speaker 3 So, very, very normal. And because we're human, we can learn, right? It's almost like,

Speaker 3 have you ever heard of the deadliest catch TV show? Love it. I watched like the first nine seasons.
I think I watched every episode.

Speaker 3 So, you see these like hardened sailors, right? And to be a captain of a ship on those, you know, those ships, those seas,

Speaker 3 you've got to be like the best of the best in the world.

Speaker 3 So you're not going to, you know, make it out of a 50-foot swell with undercurrents, with 10,000 pounds of ice, you know, on your boat with skimpy dressed, you know, crew,

Speaker 3 and then the engine just broke and you discover there's a hole in the hull, right? It's only for the seasoned veterans. So why do I start off with that? Well, because life is all about that.

Speaker 3 So we have these

Speaker 3 sunny days where we could feed the seagulls as a fisherman with our t-shirts. And we have these days where, holy shit, death is at our door.

Speaker 3 And what happens in our lives is these are the tests.

Speaker 3 Okay, to get extra stripes from your five-foot wave to your 10, to your 15 to your 20 to your 30 to your 40. I have been

Speaker 3 where you just experienced so many times in my 44 years of being in business that now, when it happens, it's like a storm. I know the mindset.
I know the emotional regulation.

Speaker 3 I know the resourcefulness that I have to become, you know, in the absence of resources.

Speaker 3 And so these are the stripes we get. But the question becomes:

Speaker 3 is it the condition, the thing that's happening, or is it my responsiveness or reaction to it?

Speaker 3 Now, untrained people,

Speaker 3 they say, oh my God, this isn't working, and that's not working, and we're running out of money, and and

Speaker 3 negative, negative, negative, negative, negative.

Speaker 3 Creates negative state, creates a destructive

Speaker 3 coherence pattern, right?

Speaker 3 And so, when we have a destructive interference or coherence pattern, then we not only see and feel and think and behave in those terms, that's what shows up in our environment because of resonant matching.

Speaker 3 So here's what a trained captain of his life does.

Speaker 3 I'm aware of the conditions, the circumstances, and the stuff.

Speaker 3 And they're aware with 1% of their brain, and they're focused on solutions with 99% of their brain.

Speaker 3 So here's what's happening or what's happened in the past and he did this and she did that and the market did this and the president did that and this guy won and she lost and they focus on that.

Speaker 3 That's the average person. Zero training on mental focus and emotional regulation.

Speaker 3 And they don't know it, but a hundred trillion cells vibrate, oscillate, attract, resonate, whatever you want to call it at the level of their thoughts and emotions. Emotions is the energy in motion.

Speaker 3 of my molecular structure, atomic structure called a body.

Speaker 3 Now, if I'm focusing on what's not working, what's wrong, why did it happen, what, what could, like, I don't know earlier if you remember, I said, you know, Frankie's monster.

Speaker 3 Frankie goes, well, what if? What if I lose my money? What if I can't make the payment? What if I'm embarrassed, ashamed, really cute, judge, rejected, abandoned, unloved? What if?

Speaker 3 Negative, negative, negative, negative. And Frankie runs the show of negativity.
And in those moments of crisis,

Speaker 3 and by the way, this is part of our right prefrontal cortex, the genius part of our brain. You need Frankie on your team.

Speaker 3 But in those moments, we have to actually shift over to the Einstein part of the brain. And that is known as the left prefrontal cortex.

Speaker 3 And by the way, for those of you that are thinking about what's he talking about, these parts of my brain, well, we have different parts of our brain.

Speaker 3 Like it works synergistically. And either you know how to deliberately turn on or off the different parts of your brain.
Like you know how to turn on your car.

Speaker 3 You know how to put it into park or reverse or drive or neutral.

Speaker 3 You know how to turn on your radio, you know how to turn on your headlights, you know how to use the gas and the brakes, you know how to fill your car up with gas.

Speaker 3 Shouldn't you at least know some of the basics of how to use your brain better since it's worth $100 billion?

Speaker 3 So, part, part, I'll continue where I left off before.

Speaker 3 So, now, in the state of awareness of the situation, regardless of why it happened,

Speaker 3 we want to focus our Einstein brain, the CEO, executive director of our entire lives on solution-oriented focus. And so, okay, great.
What can I do about it?

Speaker 3 What are the strategies? What are the tactics? I'm going to go to ChatGPT or Claude or Ms. Trall, and I'm going to put the problem and the situation into ChatGPT.

Speaker 3 I'm going to ask it to act as a PhD-level expert in this type of problem.

Speaker 3 I'm going to ask it to analyze it for me, give me a step-by-step option of what I could do, then bring me a step-by-step plan of how to navigate through this. Could I do that in five or less minutes?

Speaker 3 Yes.

Speaker 3 So, even if you don't have the knowledge or the skills, there are tools available right this second to help you overcome mental, emotional, physical, strategic obstacles that are in your way, but you may not be skilled at how to do that, or you may not have that as a default habit of this is what I can do now.

Speaker 3 And here's the question that we want to always ask ourselves.

Speaker 3 If I have a financial problem right now, if I have a business problem, a sales problem, a marketing problem, an employee problem, a husband problem, a wife problem, a kid problem, can I,

Speaker 3 if I was serious and committed to a resolution, can I right now, like literally in five minutes, come up with some solutions? Yeah.

Speaker 3 Yeah.

Speaker 3 So solutions exist, but they don't exist for the people who are focusing on all the negative stuff and allowing their feelings to control their thinking and their focus and their awareness and their whining and bitching and complaining about the problem more than they're focusing on the solution when the solution exists.

Speaker 3 And this is what I call responsibility.

Speaker 3 So you're either reacting or you're responding. Most people react, react, react, react, react, react, and reinforce.

Speaker 3 React, reinforce, and recreate more of the same.

Speaker 3 And

Speaker 3 you may not be aware that you're doing it,

Speaker 3 but that is what you do because we repeat patterns. Why am I learning this at 43?

Speaker 3 Because we have a stupid system, but that's why I started my company, Neurogym. My NeuroGym, you know, is to help people understand

Speaker 3 that most of us, like, listen, my father was an alcoholic, gambler, beat the shit out of me and my brother, not my sister.

Speaker 3 Money, like, he was no money at the end of every day because he'd go gamble it.

Speaker 3 I learned money was scarce. I learned, you know, that we were, we were, we always had food on the table.
We always had roof over our heads.

Speaker 3 But my parents always fought about lax, scarcity, limitation. We were conditioned and trained by teachers in school that didn't understand this or grade school, high school, university.

Speaker 3 And we never have learned about the latest advancements in the last 10, 15 years about the human brain and about me and about you and about all the different things that we've learned.

Speaker 3 And so it wasn't anybody's deliberate fault.

Speaker 3 But it was the society conditioning, you know, that caused us to think, feel, and believe certain things. It caused us to have certain skills or not have these skills.

Speaker 3 And either we were fortunate or led into this personal development arena, developing myself.

Speaker 3 In order to develop myself, I first have to understand a little bit more about myself, right? When I say to, like, who are you? Oh, you'd say, well, I'm Ryan. I say, well, no, that's your name.
Right.

Speaker 3 And I'd say to you, no, no, like, who are you? Oh, well, this is who I am. I go, well, no, that's your body.

Speaker 3 Like, we didn't say body is coming to work today.

Speaker 3 Like, we say, you know, like, what makes you up?

Speaker 3 And you can say, well,

Speaker 3 am I my brain? No, you have a brain.

Speaker 3 Am I my heart or liver? No, those are pieces of the whole.

Speaker 3 And most people

Speaker 3 don't have this healthy, spectacular respect

Speaker 3 for the creation. I don't care what you believe created you or me or everything,

Speaker 3 but whatever that is, is in me, is in you.

Speaker 3 And 300,000 years of resiliency, grit, overcoming, you know, famine, lack of resources, lack of food, lack of water, shelter, everything, we've overcome all of it. It's in your DNA.
It's in my DNA.

Speaker 3 And you think you can't come up with how to make $10,000 a month? Are you kidding yourself? You think you can't build a company when we know every how-to?

Speaker 3 You want to stop drinking alcohol? You can do that. You want to stop eating sugar? You want to have a better diet? You want to have a better relationship? All the how-tos available.

Speaker 3 We're lacking some fundamental frameworks.

Speaker 3 that I believe everybody should be taught. And when we understand these frameworks, and it starts with having a real understanding of and a humble understanding, right?

Speaker 3 Like, oh my God, our Creator put that much brilliance in me? That much ability in me?

Speaker 3 Yeah, that's why you're dreaming. That's why you're trying to figure out how to fulfill more of your potential.
How you're like finding out, why am I stuck?

Speaker 3 Why am I, what's causing this tension within me to want more, to be more, experience more, have more, give more.

Speaker 3 There's this tension within you and that spirit, okay, I call spirit not religious, this intelligence that is begging to express itself more through you.

Speaker 3 But there are obstacles for specifically that create

Speaker 3 this destructive interference between your fullest potential and what you are displaying right now.

Speaker 3 And my job for me, like this is for me, to discover more of how to do that.

Speaker 3 And that's what I've been studying for 40,

Speaker 3 literally 40, 45 years now.

Speaker 3 That's what's taking me deep into the

Speaker 6 holidays are here, and that means it's the most wonderful time of the year to save with Racketon. Use Racketon to stack cash back from your favorite stores on top of holiday sales.

Speaker 6 That's savings on savings. With Racketon, you can get cash back on gifts for everyone on your list.
From toys for the kids to kitchen gear for the person who loves to cook to electronics for everyone.

Speaker 6 You can even save on something for yourself. Just shop the stores you love and cash back is automatically added to your account.
And you can get paid with gift cards, PayPal, or check.

Speaker 6 Or eligible American Express card members can even choose to earn membership rewards instead of cash back. It's truly a no-brainer.

Speaker 6 Join for free today and get a new member bonus after minimum qualifying purchases. Just go to racketon.com, download the app, or install the browser extension.
That's R-A-K-U-T-E-N.

Speaker 6 Terms and conditions apply.

Speaker 8 This episode brought to you by Progressive Insurance. Do you ever find yourself playing the budgeting game? Shifting a little money here, a little there, and hoping it all works out?

Speaker 8 Well, with the name your price tool from Progressive, you can get a better budgeter and potentially lower your insurance bill too.

Speaker 8 You tell Progressive what you want to pay for car insurance and they'll help find you options within your budget. Try it today at Progressive.com.

Speaker 8 Progressive Casualty Insurance Company and affiliates. Price and coverage match limited by state law.

Speaker 4 Not available in all states.

Speaker 7 When you think about businesses that are selling through the roof, like aloe or skins, sure, you think about a great product, a cool brand, and brilliant marketing, but an often overlooked secret is actually the businesses behind the business, making selling and for shoppers, buying simple.

Speaker 7 For millions of businesses, that business is Shopify. Nobody does selling better than Shopify.

Speaker 7 With ShopPay, that boosts conversions up to 50%, meaning way less carts are going abandoned and way more sales happening.

Speaker 7 So if you're into growing your business, your commerce platform better be ready to sell whatever your customers are scrolling or strolling on the web, in your store, in their feed, and everywhere in between.

Speaker 7 Businesses that sell more, sell on Shopify. Upgrade your business and get the same checkout Skins uses.
Sign up for your $1 per month trial period at shopify.com slash WestwoodOne, all lowercase.

Speaker 7 Go to shopify.com slash WestwoodOne to upgrade your selling today. Shopify.com slash Westwood One.

Speaker 3 Neuromechanics of understanding how does my brain work so that I could use it better.

Speaker 3 See, I love your, how deep you go into the neuromechanics of it and the, and the neuroscience, because I think like, like probably everyone listening, probably like yourself at a certain time, right?

Speaker 3 We've lived that shallow version of personal development, right?

Speaker 3 Where we're just looking at the tactics of things that successful people do and trying to mimic them without an understanding of why we're doing these things, the impact of them,

Speaker 3 why our brain or body tells us to not do that thing that we ultimately know could be good for us, right? And a book that opened me up, my personal development journey really began in 2017.

Speaker 3 I'm going to have to tell the story. I had a health moment.
It opened my eyes to the fact that I was basically living on a whim, you know, just things happened to me or didn't happen to me.

Speaker 3 And I was like, well, I'm a hard worker, so everything will be okay. And obviously, that's not always the case.
And a book that opened me to this was Michael Singer's The Untethered Soul. Great book.

Speaker 3 I've always had this idea that God puts us into this body with a max level of potential, right?

Speaker 3 A completely uninhibited version of you that does the thing you were meant to be here for in the truest sense of what it is. And our goal through all the

Speaker 3 challenges and obstacles that life presents us with is to get as close to that version of us as we can possibly be. And for a long time, what I struggled with was,

Speaker 3 but my brain tells me this.

Speaker 3 Or my body, you know, I'm hearing this voice in my head that's saying, Ryan, you came from a shitty little town where you could leave the doors open at night because the criminals live there.

Speaker 3 They didn't steal from there. And who are you? You've never had money.
You don't know anybody. You know, blah, blah, blah, blah, all this stuff, right? And when I read that book and

Speaker 3 I got this understanding, and for those that haven't read it, a very shallow, high-level version is you are not your body, you are not your mind, you are your soul.

Speaker 3 And that voice in your head is not you, right? They're inputs, but they're not who you are.

Speaker 3 And when I grabbed onto that idea and I said, wait a minute, I don't have to listen to that voice that tells me that it's a Tuesday and I had a tough day.

Speaker 3 So I need to pour myself a cocktail or I don't need to listen to that voice that tells me that, you know, my, my wife is giving me shit and doesn't appreciate me and doesn't understand me because she had a bad day and snipes at me when I got home.

Speaker 3 Like, like, you know what I mean? Like, all of a sudden, I started to go, wait a minute, I don't have to be that version of me.

Speaker 3 I didn't know how to do the things that you know how to program to do, but it was like all of a sudden, I got exposed to this concept.

Speaker 3 And I guess my question to you, and I, and I would love for you to break down at least one or two before we finish here, I know we're coming up a number of the deconstructive ideas, but like the reason I started this show was exposure.

Speaker 3 I just wanted to expose myself and others to the ideas that you're talking about because I've found through as positive exposure as I've been able to get, my world has just expanded and there's more love in it and there's more optimism and there's more energy and more connection because you start to get exposed to things.

Speaker 3 So I made, this is a very long-winded way and it's my pocket, so I can do whatever the fuck I want, but like of saying thank you because I, I love this shit.

Speaker 3 With all that being said, unless you have any comments on that, I would love for you to start to break down at least a couple of these frameworks and then maybe let everyone know where they can get more of them as I'm sure you have a resource on it as well.

Speaker 3 It really is the

Speaker 3 reason I started, you know, all my body of work. You know, when I was a kid, I used to, you know, like lift a lot of weights to get myself stronger, right?

Speaker 3 So I'd have muscles and be faster and stronger and more attractive. But as I had many challenges when I was younger in life, between 13 and 19, where I was involved in street gangs, robberies,

Speaker 3 drugs, selling them, using them, alcohol, I mean, you name it. You know, I did it as a kid.

Speaker 3 I started to learn around, you know, getting my mindset right from a mentor who was very, very well read. His name was Alan Brown and showed me how to refocus, reuse this brain of mine.

Speaker 3 Because of him, I was able to build my first company with 1,200 salespeople, 85 offices, and 4.5 billion in real estate sales a year because of that from a kid who left high school grade 11 and failed English and math.

Speaker 3 So I get the shift.

Speaker 3 The first part

Speaker 3 of this, and I'm so happy you realized you're not your thoughts. We have thoughts.

Speaker 3 The number as of the research, as of about two years ago, is we have approximately 6,200 thoughts a day, 6,200, not 50 or 25,000 or 700. 6,200 is the new scientific fact for now.

Speaker 3 Unfortunately, most people have 80% of their thoughts are negative. That's 5,000 negative thoughts a day.

Speaker 3 Most people have 5,000 negative thoughts a day, focus on the negative thoughts, and they reinforce those.

Speaker 3 And they don't refocus on, you know, let's say the 1,200 positive ones. They focus on the negative ones and they reinforce more negative ones.

Speaker 3 And as a result, 90% of their thoughts this week will be the same next week because they're reinforced thoughts. But let's see if we can wipe the slate clean.

Speaker 3 And we can say, okay, I'm not my thoughts, I'm not my brain, I'm not my heart, I'm not my liver, my lungs, my body, or anything like that. Let's say, you know, I have a soul.

Speaker 3 I call it, you know, I am spiritual, this intelligence in me. And I have other faculties like emotions.

Speaker 3 I have a mindset that I could focus, right?

Speaker 3 And I have this physical body that moves into action or procrastinates or self-saturates, whatever it does, right? I can say to my body, you know, right now, jump, Tom, and I could jump.

Speaker 3 I can say move your arms right and left, and I could do that deliberately. But that's not how our bodies work.

Speaker 3 Our bodies work based on the conditioned, subconscious programming that we've had since birth. But let's see us wiping the slate clean and we say, okay,

Speaker 3 if I was committed to a new level of success, a new level of me, is it possible? Let's start with, is it possible if I was committed? And let's say everyone says, I guess it's possible.

Speaker 3 I may not know how, but is it possible? Yep, it's possible. We say, okay, if I wanted to start using my brain better and knowing what we know about the brain, what would be the process?

Speaker 3 Well, the first thing I would say is,

Speaker 3 why don't we come up with a vision of what you would love your life to be like? And let's break it up into career or business. What results would you love? Health.

Speaker 3 And I like to break down health into spiritual, emotional, mental, physical, financial health you could put there too if you want, right? So health, physical, we could put wealth separately.

Speaker 3 Relationships, charity, fun and experiences. We say, if I could wave a magic wand, I could design the life of my dreams, what would it look like?

Speaker 3 And we leave our Frankie's monster brain behind and we just use the Einstein imagination brain of what do I want? What would I just love?

Speaker 3 And so we write that down. We go, okay, now let's assume that that's the end destination.
Like we're going to go on a trip together. We want to go to Antarctica.
Great.

Speaker 3 Let's get some pictures of Antarctica. Let's say that's the destination we want to get to in a year or two or three.
That's like the ideal state.

Speaker 3 Now we come back and we go, okay, that's kind of like the vision. Then we say, okay,

Speaker 3 here's where I am today. Here's my current reality.
My reality is my reality. This is what is now.

Speaker 3 Whatever is now is not because of what you just did this second. It's because of the things you did or didn't do in the past.
So we don't worry about what we did or didn't do in the past.

Speaker 3 We just want to learn from it and we just want to be aware. So my health results are this.
My financial results are this. My business or career results are this.

Speaker 3 We just want to look at a snapshot of current reality, like we're looking at an x-ray. No emotion.
But the x-ray will reveal.

Speaker 3 It will reveal, am I on the right track or not?

Speaker 3 Right? So here's where I am. Here's where I want to get to.

Speaker 3 And we say, okay,

Speaker 3 if I want

Speaker 3 better results, different results in health, wealth, relationships, career, business, finance.

Speaker 3 And I say 90 days from now, 90 days from now, what would an ultimate result be that if I achieve that result, I would like feel proud.

Speaker 3 I would feel like I'm having impact and influence in my life or my kids or my wife or my neighborhood or the people that follow my work at church, wherever. What would be like a result?

Speaker 3 I'd go, yeah, that's so good.

Speaker 3 And so we start setting some goals for 90 days from now. They say, okay, that would be great.

Speaker 3 What about 60 days from now? What about 30 days from now? What about just one week from today? And we go, okay, so I'm going to set some goals and I don't have to know how to achieve it yet.

Speaker 3 I'm just setting the goals. Then I come back and I go, okay, to achieve my goal for this week, what would I need to believe in order to make that a reality?

Speaker 3 Would I need to believe I'm smart enough, I'm good enough, I could do it, or I could learn how to do it?

Speaker 3 Would I need to believe that I need help and I could find the help online, offline, a friend, a family member, a coach, a consultant, something?

Speaker 3 What would I need to believe about the possibility of it being done and about me doing it? Write it down.

Speaker 3 Write down what you would need to believe. So we start off with the beliefs.

Speaker 3 What would I need to feel in order to be motivated? What do my state, right, my physical state need to be? Well, I have to be confident.

Speaker 3 I'd have to be, you know, certain, even though maybe I'm trepidatious and I don't know how I'd have to feel this. So I'm going to have the vision, the goals.

Speaker 3 I'm going to have the beliefs, the emotions. and then here's the magic in manifestation.
If you ever heard of the law of attraction, there's also a law nobody has ever talked about in great detail.

Speaker 3 And it's the law of Goya. It's G-O-Y-A.
And nobody is teaching this law except me, as far as I know. And it is like if there's like a magic dust

Speaker 3 to achieving a goal, it's the law of Goya. You ready? Get off your

Speaker 3 and take action

Speaker 3 and do the right thing

Speaker 3 in the right order at the right time. So not any action.
I don't want you being busy because you can be busy doing the wrong things or you could be highly inefficient.

Speaker 3 What should I do today at 8 o'clock till 9?

Speaker 3 to move me towards that goal. What should I do from 9 to 10.30 to move towards that one or two or three goals? What should I do at 1030? Break? Great.
Put a 30-minute break on your calendar.

Speaker 3 11 o'clock, get back at it. What should I do for lunch? What should I do at 1 o'clock, 3 o'clock, 5 o'clock? What should I do tonight?

Speaker 3 Give me a perfect freaking day that when you finish that day, you're like, yeah, holy maco, I'm moving towards that. Celebrate.
Reinforce that pattern.

Speaker 3 Do you know what most people cannot tell me when I ask them? I've taught over a million people.

Speaker 3 They can tell me some of their goals. Show me the plan.
Show me the plan. Show me your flight plan.
Like, show me details. Like, you want to lose weight, put on muscle, get in great shape?

Speaker 3 Great, by when? Show me your sleep pattern. That's deliberate.
Show me your eating pattern. Show me your exercise pattern.
Show me your rest pattern, your rejuvenation plan.

Speaker 3 Oh, well, I was going to go to the gym like three times this week.

Speaker 3 And if I could, like, like go to sleep at 10.30, that would be, they don't even know what they should be doing in a methodical, detailed, professional way.

Speaker 3 So they are playing the game of life as an amateur. And here's the problem.
You play the game of life as an amateur. It's like a hobby.
It'll cost you like a hobby. Play the game like a pro.

Speaker 3 You get praised in public for what you practice in private. So you know what people are doing?

Speaker 3 They're just fing around playing life at the kindergarten or grade school level, but they dream of these pro-level results.

Speaker 3 And they're delusional and they don't realize that they are creating their destructive interference patterns over and over and over again.

Speaker 3 But worse than that, they are reinforcing it and that is their habit and their identity now.

Speaker 3 John, I could talk to you for three more hours. This has been incredible.

Speaker 3 My Neuro Gym, I want to drive everyone there. Yeah, myneurogym.com is great.

Speaker 3 And if you want to start doing this work, go get my InnerSize app and my InnerSize book, inner size.com or go to the app store, I-N-N-E-R-C-I-S-C.

Speaker 3 I have 600 brain training audios with all the right methods with world-renowned experts in mindset and mental fitness in videos. And it's so inexpensive to do it.

Speaker 3 Guys, and if you don't remember your driving, just scroll down into the description or comments, whatever. And we're going to have links to all this stuff.

Speaker 3 I can't express to you how important this conversation is.

Speaker 3 I can't wait to listen to it again. I've been an enormous fan.

Speaker 3 I didn't want to nerd out on you at the beginning because I didn't want, but I'll tell you now that we've had a chance to spend an hour together.

Speaker 3 I absolutely adore your work and the way that you approach things. Thank you so much for your time today, John.
Ryan, thank you so much. And thank you to everybody who's

Speaker 3 watched and or listened.

Speaker 9 When you invest with Fidelity Go, it does all the work for you.

Speaker 9 So while Fidelity Go monitors the markets, rebalances your portfolio, and tracks your progress to keep your investments aligned with your goal, you can invest your time however you want, all while paying no advisory fees under $25K.

Speaker 9 Invest your money, not your time, with Fidelity Go. Get started at fidelity.com/slash go.
Advisory services offered by Strategic Advisors LLC, a registered investment advisor.

Speaker 9 Brokerage services provided by Fidelity Brokerage Services LLC, member NYSC and SIPC.

Speaker 5 This is the story of the one. As a custodial supervisor at a high school, he knows that during cold and flu season, germs spread fast.

Speaker 5 It's why he partners with Granger to stay fully stocked on the products and supplies he needs-from tissues to disinfectants to floor scrubbers.

Speaker 5 Also, that he can help students, staff, and teachers stay healthy and focused. Call 1-800-GRA, clickgranger.com, or just stop by.
Granger for the ones who get it done.