228. What are you willing to sacrifice to grow your insurance agency?

33m
Time to discuss the sacrifices we must make to grow an insurance agency.
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** More about this episode **
Drawing from Dr. Benjamin Hardy's compelling narratives, we delve into the concept of 'The Gap and The Gain', which teaches us to measure success from our starting point, not against an often elusive ideal.
This episode is about embracing the grind and the hard choices that lead to the glitz of hitting targets. Prepare to recalibrate your mindset and set ambitious goals with wisdom that could transform the trajectory of your entrepreneurial voyage.
Running a business is like steering a ship through uncharted waters; it demands both skilled navigation and the willingness to adapt. In the thicket of financial discipline, we confront the reality of reducing personal expenses to fuel our business engines.
Sacrifice doesn't always shout its name, but it's there in the long hours, the skipped golf rounds, and the strategic reinvestment decisions. It's a dance between your present comfort and your future empire.
Discover how striking the right balance can lead to not just professional success, but a life well-lived, both within and beyond the office walls.
It's not all spreadsheets and sales targets; the personal side of growth can pack a punch too. Breaking up with bad habits, revamping your social calendar, and even stepping back from the limelight are just a few of the tough love decisions we discuss.
These are sacrifices made not for sacrifice's sake, but as stepping stones to a bigger, bolder future. So if your aspiration is to lead a richer life and cultivate a thriving business, this heart-to-heart is your clarion call to action.
Join us for an episode that might just spark the change you've been seeking.

Press play and read along

Runtime: 33m

Transcript

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Speaker 6 Those goals. In order to grow, there is a reality to getting to where you actually are and building in that gain.
And it is that you are going to have to sacrifice something.

Speaker 6 You cannot have all the things all the time and grow. It is impossible.
And this is a part of

Speaker 6 growth that we don't discuss enough. And I want to lay down a reality for you,

Speaker 6 not to be negative, but I think hopefully, if you're listening to this channel if you're if you're following my work you're doing it because you want to grow your insurance business in a crude laboratory in the basement of his home

Speaker 6 What's up guys and welcome to another episode of the show.

Speaker 6 These are some of my favorite episodes to do, these solo episodes, because I get to break down concepts with you that I think about all the time that I think are incredibly important to our business, and that hopefully some of them inject a thought into your brain in a quick 10 to 12 minute way that allows you to operate your business more profitably, more successfully.

Speaker 6 Maybe you can add in a little sprinkle of happiness in there while you're doing all of it. And that is exactly what we're going to talk about.

Speaker 6 Today, I want to specifically focus on sacrifice.

Speaker 6 When we think about growth, we don't often consider the sacrifice that's necessary in order to grow. We just consider the upside.
We just consider the positive.

Speaker 6 Well, if I make X number of calls, or if we can only grow this much, or if we can add X number of people and grow, that would be amazing.

Speaker 6 And this is where we want to be. And here's our targets in three years, and five years, and 10 years.
And all of that is amazing. And you have to do that work.

Speaker 6 If you don't know where you're going, then you're never going to get there.

Speaker 6 So

Speaker 6 I do think goals, planning, thinking about upside, thinking about what's possible. You know, if you've ever read Dr.
Benjamin Hardy's 10X is Ether and 2X, you got to go big, set big, huge goals.

Speaker 6 So even if you miss, you're well ahead of where you would have been otherwise. Highly recommend 10X is Easter and 2X.

Speaker 6 Today I want to talk about another one of the concepts that Dr. Hardy writes about in a separate book called The Gap and the Game.
And I'm not going to do the book full justice.

Speaker 6 I'm going to talk about the high-level concept. This is a book worth your read.

Speaker 6 You can get through it pretty quickly, but I'll tell you the concepts, the ideas, specifically for leaders, entrepreneurs, sales professionals, anyone who is interested in growth, anyone who works through goals, which I know inside of the insurance industry, goals are a big part of what we do, right?

Speaker 6 Sales-oriented, growth-oriented businesses.

Speaker 6 You got to have goals. You got to know what your ideal is.
Okay. So you got to know what your ideal is.
These are your goals. These are what your targets.
Great.

Speaker 6 Then what the gap and the gain tries to help us understand is that you also have a starting point and then where you actually are

Speaker 6 and

Speaker 6 how Dr. Hardy, and this is a Dan Sullivan concept, and Dr.
Benjamin Hardy writes these books in conjunction with Dan Sullivan and his work.

Speaker 6 The way Dr.

Speaker 6 Hardy describes it is where we actually are, what we often do is live in the gap between our actual position, where we are in this current moment, and the ideal that we've set for ourselves.

Speaker 6 Think of that as a vision of what we want our life to be or a goal or what we think we should be doing, et cetera, where we think we should be. That's the ideal.
And that this is the gap.

Speaker 6 This gap is filled with negativity, scarcity, emotional responses.

Speaker 6 We could be quick to judge, quick to emote, quick to react. We could fall into depression because

Speaker 6 wherever we are today is not the ideal that we hope to have. And at a high level, there are tons of underlying ideas that I, again, highly recommend you read the book.

Speaker 6 But at a high level, the concept is

Speaker 6 what Dr.

Speaker 6 Hardy and Dan Sullivan have found in the highest performers and ultimately, and this is the key, and this is the key to the insurance business in general, the longest performers, the people who are able to to sustain, who play the long game, who win over the long term,

Speaker 6 they win in the game, which is thinking constantly about where we started and where we actually are.

Speaker 6 Because if you look at where you were the very first day that you put on your insurance production hat or your

Speaker 6 agency owner hat or whatever your position is, the first day you put on that hat and you took that position to where you are right now, I bet if you think about what you're capable of in this moment versus that moment, that gain, man, it feels good.

Speaker 6 You think about the hard work, the lessons, the big wins, the places where maybe you didn't win and then

Speaker 6 learned, adapted, grew, got better, the partnerships you made, the relationships you made, the friendships you made, all the referral partners you have, the incredible employees that work for you or work with you.

Speaker 6 And that gain is filled with positivity, abundance, energy, enthusiasm, commitment, grit, perseverance, that all lives in the gain.

Speaker 6 And that while, yes, we always need to have this ideal that we're shooting for so we know, you know, from a, from a vector perspective, where we're headed,

Speaker 6 if we can think and operate in the gain as much as possible, we're able to create a long-sustaining culture of success versus the negativity, scarcity, emotional reactions that come from constantly trying to position ourselves against an ideal.

Speaker 6 Okay.

Speaker 6 So I think that's a wonderful concept. And I think that that concept is very important to leaders, sales professionals, anyone that's working towards goals.

Speaker 6 In order to hit those goals, in order to grow, there is a reality to getting to where you actually are and building in that gain. And it is that you are going to have to sacrifice something.

Speaker 6 You cannot have all the things all the time and grow. It is impossible.
And this is a part of

Speaker 6 growth that we don't discuss enough.

Speaker 6 And I want to lay down a reality for you, not because, not to be negative, but I think hopefully, if you're listening to this channel, if you're following my work, you're doing it because you want to grow your insurance business.

Speaker 6 That's why you follow me. I don't, you know, that's what this content is about.

Speaker 6 That's everything that I do from the consulting work to, you know, finding peaks masterclass, which guys, depending on when you're watching this, you can either sign up for the wait list in the early launch list, or if you're watching this after we've launched the masterclass, then you can get to there.

Speaker 6 You can get there by going to masterclass.insure.

Speaker 6 So regardless of when you're viewing this, go to masterclass.insure and you're either going to be able to sign up for the wait list or if we've already launched when you're watching this, then you'll be able to actually join the community and be part of

Speaker 6 one of the most dynamic growth-oriented communities for the insurance industry that's ever existed.

Speaker 6 And if you do join and become part of that community, I look forward to working with you and sharing with you and going even deeper, right? But too often, we don't talk about the sacrifices.

Speaker 6 So today, for the remainder of this video, what I want to discuss are five specific sacrifices that you are going to have to consider. You do not need to sacrifice all these things.

Speaker 6 So to be clear, I'm going to talk about five specific sacrifices that you're going to have to consider if growth is your goal and not lip service growth.

Speaker 6 I have been teaching, you know, growth-oriented, specifically inbound and content marketing concepts inside the insurance industry for 12 years now.

Speaker 6 And I can say with certainty that while there are an abundance of people who are willing to put in the work and grow, there are just as many, if not more, individuals who unfortunately, and if this is you, this is where we have to take these hard looks, right?

Speaker 6 And it's why I wanted to create this video.

Speaker 6 We give lip service to growth hey yeah i want to do that and yes i'd love to hit these numbers but then when we start to think about what we have to sacrifice to get there we don't do it we never take the action we just do what we've always done we have either incremental growth flat growth or or just a slowly uh uh trickle of business going out the door as we as we slowly seed business back into the market and because we're not willing to accept that sacrifices are always going to have to be made and that when we think through sacrifices and what they mean for our business business,

Speaker 6 it doesn't mean you have to sacrifice these things forever. It doesn't mean that if you do sacrifice them, that there is something wrong with you.

Speaker 6 It also doesn't mean that you have to sacrifice all these things.

Speaker 6 We have to think through where are the places that we're willing to make sacrifices in our life in order to do the work, in order to create the space, in order to build the connections, et cetera, systems, processes, implementation, hiring, all the things that need to happen in order to grow your insurance business,

Speaker 6 you're going to have to make sacrifices somewhere. So let's talk about these.

Speaker 6 Before we get there, and I'd love your thoughts on this around balance in the workplace, I don't believe in balance. I believe in harmony.

Speaker 6 We need to find harmony between our work and our non-work lives. I don't think we need to find balance.
Balance connotates like a 50-50 split.

Speaker 6 Because, you know, if we're thinking about the word balance, we often think of like a, you know, maybe like a fulcrum with with a, you know, something over top, like a teeter-totter.

Speaker 6 And, you know, you're balancing work and personal life. And somehow it comes out even.
That is never going to be the case.

Speaker 6 And anyone who has ever operated in any kind of startup or high-growth scenario knows that it is impossible to have a 50-50 split between your personal life and your work life.

Speaker 6 And what I advocate to my coaching clients, to anyone who asks, if I'm up on stage or someone's DMing me in my social media, is finding harmony. And this is not easy.

Speaker 6 I have done it wrong just as many times as I've done it right. I believe that today at 42, almost 43 years old, having gone through the experiences I have,

Speaker 6 I have started to figure out processes, thought experiments, habits, et cetera, that allow me to find harmony, meaning

Speaker 6 I

Speaker 6 am intentionally sacrificing places in my life that are less important to me in exchange for prioritizing the parts of my life that are important to me.

Speaker 6 And we can talk a little bit about what that looks like.

Speaker 6 And if you want specific examples, again, if you're watching this on YouTube or you're listening on the audio, go to the YouTube video, leave your comments there, guys.

Speaker 6 Anyone who leaves comments, I respond to all the comments, get back to you, answer questions, and we'll pull future ideas out of those questions.

Speaker 6 So make sure you're using that YouTube video as a great place just to collect the comments or watch the videos. And if you're not subscribed to either the audio or the video or both, please do.

Speaker 6 Tons of content coming out. Every Monday, every Thursday, we're going to have interviews or solo episodes coming out helping you guys focus on growing your agency, growing your insurance business.

Speaker 6 And to get that content, that's the best way. So it also helps, and this is sneaky and a little bit selfish, but take this for what it is.

Speaker 6 As the numbers grow, as more people subscribe, as more people share, leave comments, ratings, reviews, et cetera, while that stuff is great and makes my ego feel good.

Speaker 6 Really, what I use that stuff for is not just to like look in the mirror and tell myself how awesome I am.

Speaker 6 Really, it is for helping us find new and amazing guests outside our space because they use those numbers as a validation to come in and share their insights.

Speaker 6 Like we have some amazing guests coming on the pipe, both inside the industry and outside. And I leverage those numbers to

Speaker 6 help us get great guests from outside the industry who don't necessarily know what we're trying to do here. So I love you for listening to the show.

Speaker 6 And I just appreciate the heck out of you. So I always want to say that as often as I can.
All right, let's get on to our five sacrifices that we must consider.

Speaker 6 And in some way, shape, or form, we're going to have to make sacrifices in some of these areas. Some we can say we're not going to, and that's fine.

Speaker 6 But I think thinking through these things and the sacrifices necessary in these areas, we can start to understand what harmony looks like in our life. Again, focused on growth.

Speaker 6 If you were just maintaining your agency and floating by, this doesn't matter to you. This is for growth-oriented businesses because in order to grow, you're going to have to put in more work.

Speaker 6 You're going to have to do certain things. Okay, so let's get to it.

Speaker 6 The most common sacrifice that I think people think about and have to consider is capital, cash, margin, et cetera. Oftentimes,

Speaker 6 specifically agency principals use their agency as a way to hide expenses from their personal life, which I completely understand.

Speaker 6 But if you're just packing your business, you know, your car payments and your second home and whether it also has an office in it and, you know, in the building and da-da-da, and you're packing your business with all these personal expenses, that's money that you can't reinvest into the business to grow.

Speaker 6 And at some point, if you're doing that, maybe you have to sacrifice how much you take home as an agency principal.

Speaker 6 Maybe you have to sacrifice that EBITDA margin for a while in order to reinvest that capital back into the business to grow. So, you know, that's something to consider.

Speaker 6 You know, if you're the equity holder or or a majority equity holder and you're paying a lot of your expenses through the business and you're also taking some sort of income out of the business you know maybe for a period of time and it doesn't again this is harmony doesn't mean you're going to sacrifice this forever maybe you cut your your what you're taking out of the business in terms of cash by 25% and reinvest that 25% back into the agency in order to you know hire a marketing person or an internal closing position that you don't have or whatever it is that you need to grow, you know, you're going to have to sacrifice most likely capital and profitability in order to get there.

Speaker 6 Not profitability like you don't have to be profitable anymore. Just maybe you're making 7% profit or 20 or 30 or whatever.
And you're going to have to carve some of that out and reinvest.

Speaker 6 What's up, guys? Sorry to take you away from the episode, but as you know, we do not run ads on this show. And in exchange for that, I need your help.

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Speaker 6 This helps the show grow. It helps me bring more guests in.

Speaker 6 We have a tremendous lineup of people coming in, men and women who've done incredible things, sharing their stories around peak performance, leadership, growth, sales, the things that are going to help you grow as a person and grow your business.

Speaker 6 But they all check out comments, ratings, reviews. They check out all this information before they come on.

Speaker 6 So as I reach out to more and more people and want to bring them in and share their stories with you, I need your help. Share the show, subscribe if you're not subscribed.

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I love you for listening to this show.

Speaker 6 And I hope you enjoy it listening as much as I do creating the show for you. All right, I'm out of here.
Peace. Let's get back to the episode.

Speaker 6 Best it with the idea being the enterprise value of the organization is worth more over time and you can build that margin back in as you scale out your business.

Speaker 6 So you're going to have to sacrifice capital. You're going to have to sacrifice the margin of your business at some point if you want to grow.
How much is your decision?

Speaker 6 But I think that to believe you're going to be able to grow without doing that, I'm sure there are edge cases, but it's going to be very, very difficult.

Speaker 6 And we must consider that before we engage in growth. And I think that's where a lot of people get hung up.
I think a lot of people get hung up at one.

Speaker 6 They might come to one of my keynotes and hear me talk about, you know, building an inbound content lead engine where you have these targeted leads coming in and a closer just sitting there waiting and bang, bang, bang.

Speaker 6 And that's how you scale your business with inbound marketing. And they think it's amazing.
And then they're like, yeah, but I don't want to hire somebody. And I don't want to pay for the training.

Speaker 6 And, you know, we don't use a CRM because we just work on referrals. And I don't want to have to have a CRM.

Speaker 6 And I don't want to have to do that stuff because that costs money and that comes out of my pocket. And it's like, that's fine.
That is your decision. Just understand, you can't also grow.

Speaker 6 Like, you can't not spend some money and grow at the same time. So, just something to consider.
The next one, and again, I think these are like one and one A in terms of the most common is time.

Speaker 6 If you golf every Wednesday and every Friday for half a, you know, you leave at noon and golf and you want to grow, I think you have to make some sacrifices there.

Speaker 6 Maybe just golf once a week or move your regular golf outing to the weekend or just play nine holes after 4 p.m. or 5 p.m.
or whatever, if golf is that important to you.

Speaker 6 But you're going to have to sacrifice time. Maybe you have to get up.
at 5 a.m.

Speaker 6 and put two hours of work in before the kids get up or you hang out with your kids in the evening and your in your spouse and you know spend a little you know one-on-one time with your spouse you get some good relationship time and then you know maybe he or she goes to bed and you come back and log in and put in those late hours right there's going to be periods of time where you need to work more than a 35 or 40 hour work week to grow and and this is another one that i don't think you can escape uh eventually right if you put in this time you can build systems process you can hire people you can outsource vas you can use ai etc to leverage your time to get much more out of it but there is going to be periods where you must sacrifice your time.

Speaker 6 And if you're choosing to golf or whatever your hobby is, I'm just using that as an example,

Speaker 6 you know,

Speaker 6 during the workday, you can't then go back and look in the mirror and say, I'm doing everything I can to grow this business. You're just not.
You're going to have to sacrifice your time somewhere.

Speaker 6 Again, finding harmony.

Speaker 6 I'm not advocating that you all of a sudden you have to put in 16 to 18 hour days, or maybe you have a conversation with your significant other, your kids, or whoever you need to, and say, look, for two weeks, I'm going to be MIA for a while.

Speaker 6 I need to get X project done to get it launched because on the back end, it allows us to do all these things we need to do for our business, whatever those projects might be. Is it okay?

Speaker 6 Do I have your permission? Or can we agree as a couple or as a family or whatever that I'm going to be MIA for two weeks and go bang this out, right? That's a sacrifice.

Speaker 6 And then you come back to the harmony of what you want the rest of your life to be. All right.
So that's number two. Number three is bad habits, right? We have oftentimes a lot of bad habits.

Speaker 6 Maybe we have a cocktail every night before we go to bed. That might not be a bad habit, whatever.

Speaker 6 But if it's, if you're waking up groggy, I know a lot of people now that marijuana has been legalized are, you know, using, you know, either edibles or smoking a little joint or whatever before they go to bed as a way to calm down and slow the brain down.

Speaker 6 Again, not a problem unless it's impacting your ability to grow your business, right? Maybe you're not going to the gym and you're not healthy. So you're sick all the time.

Speaker 6 Maybe you're not taking the proper vitamins. Maybe you're not, you know, what is a bad habit? Are you working out? Are you lifting weights? Are you getting enough sleep? Are you drinking enough water?

Speaker 6 Right. Are you drinking so much caffeine that by two o'clock in the afternoon, you're vibrating and you can't focus on anything, right? Like, what are the habits that are keeping you

Speaker 6 from success, from growth? And are you willing to sacrifice those bad habits? Are you willing to sacrifice

Speaker 6 marijuana? Are you willing to sacrifice a drink every night?

Speaker 6 Are you willing to sacrifice sitting and watching another sitcom or binge-watching a series in exchange for going to the gym three or four times a week?

Speaker 6 Or are you willing to sacrifice the donut you have every day on the way to work? Cause it's like your routine in exchange for a protein bar or,

Speaker 6 you know, an apple or an orange or something healthy, a banana, you know, something that's going to give you real positive energy or a protein shake. Like

Speaker 6 exchanging good habits for bad habits that allow you to grow is a sacrifice right like who wouldn't want to eat a friggin donut every morning if it didn't make you fat and lazy right because the sugar might blast you but then it goes away and you become lazy right so like you know you can say that you like donuts and you eat them whatever but understand it's not helping you be more productive uh so Again, just using that as a microcosm example, are you willing to sacrifice some, if not all, of your bad habits in exchange for growth?

Speaker 6 Because most likely the bad habits that

Speaker 6 you might say, well, this is how I enjoy my life. That's great.

Speaker 6 But then they may be holding you back from growth. That's the idea, right? Like I'm not telling you what to do.

Speaker 6 I'm saying that if you want X and X being growth, there are real legitimate sacrifices that you have to make in the form of these things that we're talking about to actually get there.

Speaker 6 Otherwise, you don't really want to grow or you're just not willing to sacrifice for growth, which again, these are all personal decisions, completely non-judgmental.

Speaker 6 The fourth sacrifice you're going to have to make, and this is one of the harder ones, is relationships, right?

Speaker 6 You may have friends and buddies who like to go out every Wednesday for happy hour, and you may have to tell them, guys, I love you, but for the next couple of months, I'm going to be MIA here.

Speaker 6 I just, I'm not going to be able to show up for that. I got to, I got to work late.
I got this big project I got to get out. I have a new referral partner I've been working on.

Speaker 6 I have this new employee that I need to train. I'm building out a system.
I need to do content production, whatever it is. You may have to tell some friends.

Speaker 6 you may have to tell your spouse, look, like, I know Fridays have been our date night,

Speaker 6 but I need to move it to Wednesdays or can we go every other week for a while or whatever you need to do.

Speaker 6 You may just not be able to go to all your kids' sporting events for a period of time. I'm not advocating for this forever.
I'm saying that these are things that we have to find harmony.

Speaker 6 And if you and your spouse, again, thinking through that you have a nuclear family, you and your spouse can come to an agreement and say, Look, I know we have good harmony here today, and the business that I own is worth this amount.

Speaker 6 And man, over the next five years, I'd really like to get it here.

Speaker 6 Cause think about what that would do for our ability to provide for our children, get them to college, you know, take the vacations, travel, whatever your life goals are, right?

Speaker 6 And in order to do that, I'm gonna have to make some sacrifices, which means maybe I can't

Speaker 6 go on four vacations a year, or we need to have an agreement that like if there's like a kid thing at school during the day like you're gonna go i'm not gonna go because i'm gonna be working on this but in exchange for that i promise you that i will be transparent and about what i'm doing and about the real growth that we're seeing in our business so that you know your sacrifice spouse partner is worth my sacrifice, right?

Speaker 6 Those are the kind of conversations that we need to have, but they're going to be sacrifices make in our relationship. Think about your groups of importance in terms of concentric circles, right?

Speaker 6 Obviously, you want to sacrifice your relationships with your family the least, then maybe your core group, then that next level of friends or the next level of friends and acquaintances, and you start to chop some of those out, which might be a little easier.

Speaker 6 So, you're definitely going to have to sacrifice relationships. The fifth one,

Speaker 6 this is one that is sneaky, that takes just a little bit of thought,

Speaker 6 but ultimately is just so incredibly important. And that is your ego.
When you go into growth mode, you are going to have to sacrifice some of your personal persona.

Speaker 6 You may not be able to post on social all the time. You may not be able to be the national chair or state chair.

Speaker 6 You may have to stop being part of a chamber or the head of your BNI or you may have to decide not to coach your little league team.

Speaker 6 Your ego, as you put your head down and do the work of growth and have to kind of separate yourself from distraction in order to grow, it may take a hit. You may try things that don't work, right?

Speaker 6 In order to grow, you may have to try things that don't actually work. And you may have failures.
I mean, this has been a big part of, I think,

Speaker 6 what's allowed me to be so successful over and over and over again in so many different situations with so many different types of people is because I am so willing to try something and have it not work and back out, learn from that experience and and try something else, right?

Speaker 6 I don't care about your perception of me when I fail, because to me, that's a lesson. I just got smarter.
I just tried something that I thought for reasons that were valid would work.

Speaker 6 It didn't work for reasons, you know, that I find out and learn. And then now I know how to reposition and now I can go farther, faster.

Speaker 6 And now when I start new things, I am able to sidestep all these obstacles obstacles and navigate all these challenges and get farther faster at the beginning because I was so willing over the course of my career to try all these different things and fail and not care if you thought I was you know it's funny I get all these back channel messages because people be like you know oh you know

Speaker 6 he's full of shit or this or that and or you know

Speaker 6 this this this you know this couldn't have happened the way he said it happened or and that's all fine everyone is willing to have their opinions of me and the various things that I've done throughout my career because I know the direction I'm going and I know what I want to do, which is help as many independent insurance professionals as possible grow their business as much as it possibly can be, right?

Speaker 6 That's what I want to do. I love growth, I love helping people grow, and I love our industry, right? So that's when I'm the work I'm doing.

Speaker 6 You can believe me or not believe me, but I'm not going to allow my ego to force me to create scenarios or force me down paths paths that aren't going to allow me to do that work because I care what other people think.

Speaker 6 And if you're going to grow, you may have to sacrifice your own ego, your own persona for a while as you make mistakes, as you maybe spend money on something that doesn't actually work, or you hire an employee who you think is going to be great and they're not great and it's maybe public and that, you know, whatever.

Speaker 6 Those things are all going to happen if you're growing because growth takes risk. Growth takes putting yourself out there, right? And that's a big one for people.

Speaker 6 A A lot of people would rather not grow

Speaker 6 or would rather feign growth in exchange for keeping their ego and persona in place. And

Speaker 6 that's a sneaky one. And we have to be very self-reflective to make sure that we're not doing that.

Speaker 6 All right, so this has gone a little longer than I wanted it to. I think these are really important.
I would love to know what other sacrifices you would put on this list.

Speaker 6 I'm going to give you one more bonus sacrifice that I believe is paramount. This is is a bonus sacrifice, control.
And this kind of goes with ego and persona.

Speaker 6 If you are going to grow your business, you're going to have to give up some level of control. You're going to have to trust your marketing person.
You're going to have to trust your office manager.

Speaker 6 You're going to have to trust your head of sales or your head of service. You're going to have to trust people.

Speaker 6 You're going to have to allow them, you know, give them a set of parameters and then trust that they can be adults and operate in those set of parameters in a way that pushes your brand brand forward and grows your business because you're not going to be able to be everywhere and you're not going to be able to be everything to everyone all the time.

Speaker 6 So, you're going to have to give up some level of control. And

Speaker 6 that sacrifice, maybe,

Speaker 6 maybe this is the hardest one for people.

Speaker 6 Because if you're used to being the boss, if you're used to being the guy or the gal that makes the decisions and does the things and that people look to for all the answers, you're not going to be able to grow because

Speaker 6 you become

Speaker 6 the choke point.

Speaker 6 And the only way to get past that is to give up control. So, my friends, I hope this was helpful.

Speaker 6 I hope that you can use these sacrifices and the ideas here is think of them as a set of levers and tumblers that you can move to find the harmony that you need at this moment, right?

Speaker 6 Remember, you can, if you do three months worth of hard growth work, it doesn't mean you're not going to keep growing after, and then you can rebalance, right?

Speaker 6 So, you maybe you got to spend a bunch of money at first, then you can rebalance that sacrifice, or it takes a ton of time at first, you can rebalance that sacrifice.

Speaker 6 And then you, you know, you, you, you need to get healthy and you, you, uh, you go to the gym a bunch because that's really important. So you can have mental clarity and dexterity, et cetera.
And

Speaker 6 then maybe, you know, when it gets sunny out, you can, you know, and you wanna, you can go for walks or whatever, take calls on walks, you can dial back your gym workouts to two times a week.

Speaker 6 And, and, and, you know, it's, it's all about finding the harmony inside the sacrifices that you need to make in the moment and for the period of time and then once that moment or period of time or season is over you rebalance these sacrifices to what's necessary and that moment to continue moving forward i hope this helps you uh i would love to hear your feedback guys these things are incredibly important to growth i know they're kind of ethereal leadership style topics but these are the things that shut us down i will teach you every tactic that you need to know uh to especially for for the middle part of our business, that inbound kind of closer roll, that foundational, consistent growth that's necessary.

Speaker 6 I'm going to teach you everything you need to know tactically, but it's these types of things that catch us. Oftentimes, they blindside us and they keep us from moving forward.

Speaker 6 So with that, I love you. Appreciate you.
If you're watching this on YouTube, love for you to hit like or leave a comment or share with a friend. I hope you're subscribed to this show.

Speaker 6 So much more great content coming out. And with that, we're out of here.
Peace.

Speaker 6 I'm going to sham.

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