RHS 083 - Mitch Gibson on Why Insurance Doesn’t Need Another Podcast

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Speaker 2 Hello, everyone, and welcome back to the show. Today, we have Mitch Gibson on the podcast.
Mitch is a risk advisor for HRM Insurance Services, and he's also a huge content creator.

Speaker 2 And one of his most recent projects is Inside Hancock County, Inside Hancock County, a podcast about the county that Mitch operates in and lives in, in his community.

Speaker 2 And I love it right on the front of the website that he created for the podcast, a podcast about community, passion, and positivity.

Speaker 2 And I wanted to bring Mitch in to not just talk about the podcast, not just talk about insurance, but really about his mindset around content, content creation, content marketing.

Speaker 2 It feels to me like in recent years, we as an industry have gotten away from content marketing, that we've kind of nothing against ads and buying leads and all that kind of stuff, that this is not a knock on them.

Speaker 2 But we've almost, I feel like, continued to gravitate towards Facebook ads and YouTube ads. And we've forgotten that consistent, valuable, rich, deep content

Speaker 2 drives traffic to your website, builds brand value, and ultimately grows your business. And I wanted to talk to Mitch about it because

Speaker 2 there are a tremendous number of people in our industry who understand the value of content. And I believe Mitch to be one of those cats.
So I think you're going to enjoy this.

Speaker 2 We talk about a lot of tactics and strategies. It's a very casual conversation.

Speaker 2 and I think you're going to enjoy it. But before we get there, I want to give a huge shout out to the premier, the platinum, the sponsor that makes the show possible, and that is Tarmica.

Speaker 2 Now, I've been on the Tarmica train since basically day one of this show, since they hit the scene, and there's a reason for that. Tarmica makes small commercial insurance profitable, period.

Speaker 2 You write small commercial. Most of us believe it's not profitable.
You add Tarmica to the mix. All of a sudden, small commercial becomes profitable.

Speaker 2 here's the really interesting part the things that they are doing um in terms of adding additional lines commercial auto workers comp

Speaker 2 um you know i know they're they're working on things like cyber on professional liability the carriers that they have i mean we're talking the biggest carriers in the game and and not these flimsy you know kind of

Speaker 2 screen scraping

Speaker 2 auto login connections that a lot of the other players in the market have. We're talking about real API connections.
You're getting bindable, quotable rates back in your agency in real time.

Speaker 2 You can do it over the phone.

Speaker 2 If you listen to some of the past episodes, you'll hear me talk about some of the use cases and case studies that I've had, you know, binding accounts in 21 minutes, you know, from phone call all the way to paid certificate out the door.

Speaker 2 Tarmica is the solution. They make small commercial profitable.
And

Speaker 2 I just,

Speaker 2 I use them all the time.

Speaker 2 They're a huge part of my agency. I've built them in and

Speaker 2 I would be lost without them. And I think anyone who writes a small commercial that doesn't have Tarmica is doing their agency a disservice.
It's that simple. So T-A-R-M-I-K-A.com.
T-A-R-M-I-K-A.com.

Speaker 2 T-A-R-M-I-K-A.com. Go to tarmica.com, get a demo, know what the product is about.
You won't be sorry. All right, let's get on to Mitch.

Speaker 11 What's up, man?

Speaker 9 Shit, man. Actually, I just be honest with you, I'm glad we're recording today because I uh I told uh Heath

Speaker 9 he recorded me with me today this morning and he told me to find out what day you're going to drop this so I can let him know so he doesn't drop it on the same day.

Speaker 11 I know he was getting mad at me because there was like two or three people that I had on the show that he had also interviewed and like I dropped like for whatever just I don't know just circumstance there was like two months where I dropped an interview like a week before he was gonna before he had the same person.

Speaker 11 but, you know, that's what ends up happening is,

Speaker 11 you know, you just,

Speaker 11 you know, there's only, there's only so, there's so many podcasts now and there's only so many people that are even willing to get on podcasts that it, it, you know, they're just, you get a lot of the same stuff.

Speaker 11 So, you know, I think, I think what's interesting about it is you do end up getting, you know, everybody's show and the way everyone interviews and the conversations and stuff.

Speaker 11 I think a lot of times they're different.

Speaker 11 But you do get like this, you know, someone will come through and like they'll hit every podcast, then you won't see them again for a year. And then, you know, they'll hit every podcast again.

Speaker 11 And I don't know that that's a bad thing. I just,

Speaker 11 you know, especially because, you know, if you're on Cass's podcast or here, or if you're on the guy, you know, Insurance Guys or Crothers or Heaths or whatever, you definitely get a different, different feel.

Speaker 11 I mean, everyone's got a different feel for the show.

Speaker 9 Right. And I think that's, I mean, I'm, I don't think, because I even had Cass like dude you need to you need to get like join the club and the insurance like no like i

Speaker 9 the stuff that you guys do is so established and so good that i don't want to even i want to use as a platform that still helps me yeah like i i don't want to try to get into

Speaker 9 having an insurance podcast i mean yeah i could have a good show i mean not worried about that but i just don't want I don't want the headache of same thing.

Speaker 9 Whose guest is this guy got put on? And most of the time, the stories will somewhat be the same.

Speaker 9 But it's all about the guests being able to, you know, to provide some value and stuff. I don't know.

Speaker 9 I don't want to do that.

Speaker 9 And I think, well, Cass, too, he's, he's having me guest host his show for three months starting in February. So, I mean, there's that opportunity, which I'd rather do that than do my own thing.

Speaker 11 Yeah.

Speaker 11 I think that's smart. You know, I mean, obviously, I, this.

Speaker 11 podcasting and talking to the industry has become such a huge part of my life that at this point I would never give it up.

Speaker 11 But the truth is, it's a friggin headache and and and i don't mean that like in the negative way i just mean like you want to add value like i do this to help put

Speaker 11 ideas in front of you know the listeners and give them nuggets and some of the stuff works and some of the stuff doesn't work and that's the whole point and um

Speaker 11 you know but at the same time in an effort to do that you know you have to be thoughtful and and you have to you know there is a level of um responsibility i was actually i don't know if you listen you listen to joe rogan's podcast fucking love that guy yeah so i'm huge fan of rogan for a lot of reasons um

Speaker 11 and one of the things that he talked about recently actually

Speaker 11 I've been listening to it less because of the Spotify move because I listen to Apple, I listen to iTunes and now having to go switch over to Spotify to listen to him has been kind of a pain in the butt.

Speaker 11 But

Speaker 11 either way, I, when he was making that move or announced it, he was talking about like this whole idea of platforming and who do you have on?

Speaker 11 And not that I'm worried about platforming someone who's a, you know, who's like a, you know, something terrible.

Speaker 11 But at the same time, there is this idea of like, you want to make sure that the people that are coming on the show have the best intentions of the audience in mind or are sharing ideas that are honest and,

Speaker 11 you know, not necessarily right or wrong, but just, you know, they're trying to be helpful um

Speaker 11 and that can be difficult too are you do you edit all your video and stuff no i don't edit anything okay i record like i record i hit record when i start talking and i hit end record when we stop talking and then i send that and an intro over to cass's uh to risa and risa takes care of it but I don't edit.

Speaker 9 I was wondering,

Speaker 9 I feel like I've, and I don't know if there's other agent or insurance podcast out there, but like that's one thing that Heath, I'm actually going to try to work on getting some stuff done for Heath because he likes the way I use the video and how I YouTube my episodes.

Speaker 9 Like I turn it more into video. And he's like, well, how long did you take you to do that? I said, well, I don't, I do that for another reason because I've got a local TV station that shows the

Speaker 9 show every Saturday and Sunday. So like I have to do it in actual like.

Speaker 9 video set up form so that they can use it and show it which in return is nice for me because the video is already done cut and edited it doesn't take too long for me But

Speaker 9 I don't know, because he was, he was getting into YouTube. He's like, yeah, I had to take a video down because I didn't think it was doing very good.
It only had like 10 views.

Speaker 9 I said, dude, that's fine. Just make that your hub of all your videos.

Speaker 9 Like you're not going to, just because you post a video to YouTube and then share it on LinkedIn and Facebook that you're going to get a thousand views. It's not going to happen.

Speaker 9 I mean, especially if it's just, especially if it's just talking about. a general liability policy.
I mean, you're not going to get many people to look at that at all.

Speaker 9 It's more like, it's more, more a way for you to talk to that contractor and say, hey, you'll look at this or watch watch this video to become a little bit more knowledgeable about it.

Speaker 9 So that's what I feel like that's what CAS are not CAS, but I feel like that's what Hanley does that makes it successful for him.

Speaker 9 So it may just take one person to see it, but the message is retrieved from that guy the right way. And he's going to want to either learn more about it or give him a call talking about insurance.

Speaker 11 Yeah. The key to insurance YouTube, not thought leader insurance YouTube, but insurance YouTube, is not view count.

Speaker 11 No. It's just not because you're just not going to get people,

Speaker 11 you're not going to get people daisy chaining your videos. So, like, when you see the, these, these, um,

Speaker 11 I don't know if you're into video editing, but I used to watch a lot of Peter McKinnon. So, I think Peter McKinnon is really cool.

Speaker 11 I think he used to be a little cooler, but also, you know, he's kind of mainstream now in that space. So, it's tough for him to be as cool as he was.
Um, but uh, he seems like a pretty good dude.

Speaker 11 He racks up all those views because you watch, you watch seven 10-minute videos in a row because it's video editing. So you just watch them and watch.
No one is watching.

Speaker 11 Hey, I'm going to watch this video on workers' comp and then I'm going to daisy chain that into general liability. Now I'm going to watch a video on commercial auto.

Speaker 11 Just that's that is not what happens. It's people are basically going, I have a commercial auto problem.
How do I get better commercial auto? Okay, here's a video.

Speaker 11 45 seconds in, they go, this guy seems like he knows what he's doing.

Speaker 11 Click contact form call whatever uh that that's how it's happening so really what you're trying to do is just establish yourself as an expert and as quick as and actually some of my videos i talk for too long i i i need to shorten them but like

Speaker 11 uh moving forward i'm not going to go re-edit them but like uh

Speaker 11 you're just trying to establish yourself as an expert and give enough advice in the first 30 to 45 seconds that the person believes you can solve their problem and that's it That's that's that's insurance YouTube.

Speaker 11 Thought leader insurance YouTube is different, but that is insurance YouTube in a nutshell.

Speaker 9 Agreed. No, I just, the reason why I asked is I didn't know if you like I turn if if I don't have a guest that I'm meeting with in the studio here, um, that I will, because I turn into video.

Speaker 9 So I was telling Heath how I use, if I've got a video call on Zoom, how I turn that into an actual episode via video as well, and how quickly it can be edited.

Speaker 9 You don't need to pay hundreds of dollars to have somebody go video edit it.

Speaker 9 And I'm actually going to have a call with him tomorrow and I'm going going to show him how I edit my videos and how quickly it takes me an hour.

Speaker 9 If that, and I want to be able to share that and help him out. And at the end of the day, help other people out because I'm a big, I'd rather watch the episode than listen to it.

Speaker 11 Yeah,

Speaker 11 I have been bad about with my Capital Region Business Podcast, which I'm going to be rolling out consistent episodes starting in January.

Speaker 11 That's been, that's been really cool.

Speaker 11 I think that having the local podcast business show is like an absolute no-brainer. I have struggled with the video because

Speaker 11 even an hour at this point of editing is too much, is like a lot.

Speaker 11 You know, just, I've just found my time is getting pinched really hard and I would love to do it.

Speaker 11 Yeah, I just, I've been bad about that. I've let that go.
I've just been doing the podcast episodes,

Speaker 11 but I should get back into it. I think I think it's a, I think it's an awesome thing.
And the long tail is a huge win. The long tail is an enormous win.

Speaker 11 It just, I have definitely been bad about pushing out the local podcast video.

Speaker 9 Yeah, and I think like with Bradley, I don't know if he's got all of his slots filled on that secret project, content project thing that he busted out, but he used one of my episodes as a as a guinea pig to launch that thing.

Speaker 9 And I mean, that's great and all, but for me, like I can learn enough about video editing to where I don't, I mean, yeah, getting 50 pieces, 60 pieces of content back in episodes great because no one, no one has the time to cut that many pieces, especially if you're using Adobe Premiere.

Speaker 9 By the time it renders and takes off, hell, you've got three days worth of shit that you just waited to render off. Yeah.

Speaker 9 So for him, I mean, I just, I wouldn't pay $500 to have my videos cut and edited, but I've also learned how to do it.

Speaker 9 also had three years of school college that taught me how to do that kind of stuff. But

Speaker 9 I don't know. It's, I enjoy the video aspect.
It makes my stuff a lot better. And I actually do mine ass backwards.
I'll record the video and I use the audio.

Speaker 9 I use the, I'll edit my video from front to back or front to end.

Speaker 9 And then I'll take it once it's off, then I take it and throw in Audacity because it's already cut and edited, right? So I'm only editing it realistically one time.

Speaker 9 So then I'm putting it in an audio form and there's my audio for Apple, Spotify, Google Play, whatever it is.

Speaker 9 So I kind of do a little bit backwards, but my main thing is I got to get the video done first before I'm going to turn it into audio.

Speaker 10 Yeah.

Speaker 9 And it just seems to work out really well.

Speaker 11 Yeah.

Speaker 11 I

Speaker 11 think down the road,

Speaker 11 I would love to do more, more video. I don't do, I just don't like Zoom video very much.
I find it to be so terrible. And I know that that's not the point.

Speaker 11 I just, I, I think in studio stuff, you can really, you can make your guests look good. I think on Zoom, it's really difficult to make your guests look good.
And

Speaker 11 I don't know. I just go back and forth.
I hate, I hate, to me, it's a turn off watching people on Zoom. It just is.
And I think I use that. I know everyone is not that way.

Speaker 11 And I shouldn't take my own, if I was listening to my own advice, it would be don't put your own perceptions on, on content. But

Speaker 11 I think part of it is I'm waiting for the day when people can come back into a place and meet me somewhere to do the video. And I'll start doing it again.

Speaker 11 And right now, it's just so much easier to get people on the podcast, especially, you know, and for any of the ladies listening to this, I don't mean this to be personal, but women just don't, you know, they, they, they are a little more picky with how they look on the video.

Speaker 11 So, you know, I don't, it just takes more work where if it's just, hey, come on, we use the video so we can see each other when we're having our conversation, but I don't publish the video, I get way more people because, cause a lot of local business people.

Speaker 11 have never been on a podcast before. So when you say, hey, come on my podcast, they're like, what? What are we going to talk about?

Speaker 11 Can we have a call like to prep? You know, and I'm in my mind, I'm like, we're just going to have a conversation, but to them, it's like a big deal.

Speaker 11 Like, this is a permanent thing out in the interwebs that people are going to listen to. And what if they sound stupid? So I try to remove some of the,

Speaker 11 I try to remove some of the scary by just saying it's audio only. If you say something really dumb, we can always edit it out, but it's just casual.

Speaker 11 And we only use the video to, so that you and I can see each other and react to each other. And that has been much easier to get people to come on.

Speaker 9 Right. No, I would have to agree.
The thing that makes mine unique, at least being local, is I can't, I mean, it's not like you guys, like, I'm going to get on a plane and come to Ryan Hanley's

Speaker 9 studio to do a recording. So, I mean, it has made it a lot easier.
But for me, I finally do have a studio thanks to Remax Realty Group for giving me the chance to have a studio here.

Speaker 9 But like for them,

Speaker 9 it's great because they're backdrops in all my episodes. And in return, I've got that business owner that's sitting here locally who I'm talking to him.

Speaker 9 So it's more of that like, you know, two ferns in a bush type of atmosphere

Speaker 9 recording the episode-wise, which makes it a lot better on my end. But you're right.
It's the COVID's kind of screwed everybody in so many different ways.

Speaker 9 I mean, but the reaction of how everybody's going to react to it's been phenomenal.

Speaker 11 I believe it. I believe it.
I mean, I, I, dude, I'm such a believer in the, in the process and in the, and in the concept of having a local show and being that local talk show host.

Speaker 11 Um, You know, I was talking to someone the other day and like, I don't know,

Speaker 11 the town that you're in, do you have a business review? Do you have a business review franchise?

Speaker 9 We do not, no, other than the chamber. I mean, but I've recently joined the chamber as my podcast.

Speaker 9 I mean, we're part of the chambers with our, with the agency as well, but I did that because that's a great avenue for me to add into my, when I go to a networking event over there or a lunch in, you know, which I haven't gone to too many of them recently, but it's a way for me to say, Hey,

Speaker 9 let me get on your podcast or

Speaker 9 I want you to get on my podcast and talk about your excavating company. Okay, great.
Like, please sign me up. It's not going to cost you anything.

Speaker 9 I want you, you're going to, you love talking about yourself anyway. So, bring it on board and then let me get a chance to talk to you about insurance down the road.

Speaker 9 I mean, we're not going to talk about insurance on the show, which makes the show better and such a great way for me to use it as a way to ask for that referral or to ask for that,

Speaker 9 ask for that chance to take a look at their deck pages, whatever it is that's just such an easy easy i'm setting up my own warm referral per se and then at the end yeah at the end of the show after the recording they're just like oh well this can't be your full-time job job what do you you know what do you do for a living well insurance well that leads into the conversation

Speaker 11 without me even saying anything about it which is great yeah they like the roadrunner when you say that they they you just see a cloud of smoke and they're out the door 100

Speaker 9 100 no it's not like that it's not like that um i have

Speaker 11 because that's my, I'm interested. So I'm interested in your

Speaker 11 after you do the podcast with them and, and you broach, you know, you broach this, hey, what do you do? Uh, you know, I'm insurance. I, you know, whatever.

Speaker 11 What is your follow-up process with them for the,

Speaker 11 do you just soft solicit and leave it be? Do you say, hey, man, like, would love to take a, do you, do you come right at them? Are you super upfront about it? Like, how, or is it case by case?

Speaker 11 Like, how do you handle that?

Speaker 9 I was going to say, it's more case by case. It depends on the type of person, the personality that they have.

Speaker 9 So, I think that's my biggest plus is being able to determine someone's personality, what the personality profile kind of looks like.

Speaker 9 It's just, I see somebody start talking to them for five or 10 minutes, and I can kind of get the best way to communicate with them.

Speaker 9 So, for obviously, when I have somebody on the show, I'm going to send them a follow-up email with just like everybody else. Here's the show link.
Here's some, you know,

Speaker 9 graphics that you can use to put on that you've been on the show, et cetera. So I'll either do it one or two ways.

Speaker 9 They'll bring it up to me immediately after the show, if their personality is the one that's the communication-like and wants to, wants to learn about me at this point in time.

Speaker 9 And then they'll bring it up and say, hey, what do you do full-time? I'm an insurance business.

Speaker 9 And then the question, and I always will say, if it's a business guy and the guy has a, has his own, owns his own business, I'm going to say that I focus primarily on commercial insurance.

Speaker 9 I write both, but I go after the commercial. Yeah.
Okay. So that's that, that I go after that commercial.
And so if he says he,

Speaker 9 I'm just going to say, for example, oh, what insurance agency are you with? That's always a good question to ask for me is who are you currently insured with? So he'll be able to tell me something.

Speaker 9 Well, I can, I can either do one or two things while I'm sitting here and talking to him is let him know, you know, maybe what we do differently as an agency.

Speaker 9 So I'll talk to him about what makes us different. We are completely different than anybody else in the way that we service accounts.
We have a ton of contractors.

Speaker 9 So me talking to the excavating guy, big thing I'm going to talk to him about is bonds. Do they have a bonding program?

Speaker 9 Because they're usually sometimes the company that they're insured with, it's going to be their commercial auto, general liability, inland marine, umbrella, et cetera, but they might have a tough time with bonding.

Speaker 9 So if they have a bad relationship with bonding, that gives me a great opportunity because Cincinnati Insurance Company will take care of it all.

Speaker 9 And Cincinnati Insurance Company is our biggest carrier that we write our contractors with. So, you know, just case by case, trying to determine who that, who the guest is.

Speaker 9 And then if it's one of those where we finish the show and, you know, they, I'm not going to set them bring it up to them right away. Not first time.

Speaker 9 I won't bring it up to them while they're sitting here because I know I'm one, gonna follow up with them via email.

Speaker 9 Two, I can always find something to give them a call and say, hey, I got a quick question before I edit this video. How would you like your user tag to be? Whatever it may be.

Speaker 9 So I'm going to have contact with him again.

Speaker 9 So if I have that conversation with him again about here's the show, here's where you can find it, here's where you can, you know, stream it, here's where you can share it, tag us this, blah, blah, blah.

Speaker 9 And then underneath the last part of the email, I'll make sure to sure to put also

Speaker 9 would like to know if you have any opportunity to sit down and go through

Speaker 9 just to take a look at your insurance policy. Whether it's, hey, I'm new.
This has been my biggest successful thing is when say I've been in the insurance business for a couple of years now,

Speaker 9 appreciate you coming on the show. Hopefully it helps bring you some business.

Speaker 9 One thing I will ask, if you don't mind, to help me become a better learner and more insurance knowledgeable, could I take a look at your insurance policy to see if, to make sure that I can understand the coverages that you have to make your policy and mine better

Speaker 9 moving down the road. So, it's a way for me to get in there and see the policy.
Okay, because we all know if we see a policy, we can always try to

Speaker 9 find something that's going to help us win that battle or at least have a conversation.

Speaker 9 Whether that's fine, you know, making sure their classification of business is identified correctly or their payroll is assigned to whatever class code class code correctly.

Speaker 9 We can do that all day long, but it's that having that conversation, the opportunity to sit down and go through it with them.

Speaker 9 I said this the other day on CAS podcast.

Speaker 9 Out of the 28 episodes, 30 I've recorded, I've gotten a chance to quote 80% of them and I've wrote 75% of them, whether that's a business or their personal home and auto insurance.

Speaker 9 That's awesome. It usually,

Speaker 9 out of those 75% I've wrote, every single one of them has asked me about insurance first.

Speaker 9 So, and I'm not saying that's going to be for everybody.

Speaker 9 It's worked out well. It's been a great tactic for me.

Speaker 9 You know, will the cat get out of the bag eventually? That Mitch Gibson's the only reason Mitch Gibson's having you on your show to is to, so he can write your insurance.

Speaker 9 I don't care. I really don't care because what I've tried to do is establish that.
Why would you care?

Speaker 11 Right. I mean, why would they even care if they're

Speaker 11 exposure and they got this great piece of content they can share with their customers? Why would they even care?

Speaker 9 That's exactly right. And that's, that's the thing that I've been, it's been great doing is

Speaker 9 is just keeping quiet because I'm not trying to write business. I mean, I am, but I'm, that's not what I'm trying to do with the show.

Speaker 9 I want to learn more about the community because I want to be that face.

Speaker 9 I want to be that when they think of Hancock County or Greenfield, the New Palestine, I think of Mitch Gibson and what Mitch Gibson's personal brand is about.

Speaker 9 Not, oh, I think of Mitch Gibson and think of insurance. I want them to think about me the way that I think about myself and brand myself as a person, as a professional, so that they come to me

Speaker 9 and they know what they're going to get before they even call me. So, that's that's the biggest thing: just you know, building that authority of myself through the show.

Speaker 9 And if I've done the, done, done my job on interviewing them and building that relationship,

Speaker 9 them asking for a chance to look at them asking to quote their insurance, or they may run into a bad experience, or

Speaker 9 their CSR is taking forever to get them their certificates of insurance.

Speaker 9 Well, if the certificate of insurance taken two days to get back to you, I can tell you right now, we'll get that. We'll have that back to you in two hours.
Yeah. Because that's where we succeed.

Speaker 9 that's where we're so good at what we do and then i'm going to get the chance and they're going to get what they want and we're both happy at the end of the day yeah

Speaker 11 yeah that's that's wild so that i mean that's content marketing 101.

Speaker 12 um

Speaker 11 i actually this morning my kids uh went to school early so at like 7 30 i did up an episode for the show um that's just that's just me it'll be the episode that comes out before this one and um

Speaker 11 you know i was talking a little bit about some of the stuff that has worked this year and what we're going to change and how I want to set Rogue up for 2021.

Speaker 11 And one of the things that I said in there, because some of these freeform ones, you know,

Speaker 11 you don't necessarily know exactly where they're going when you start. I mean, I had some bullets that I wanted to talk about.
But basically, it hit me that like what's working for me is

Speaker 11 the same kind of standard content marketing tactics that have worked for a decade, that like the very first time I was ever hired to speak at the San Francisco national big eye event in 2011 or 12, whatever the heck it was, like

Speaker 11 those same things that I was talking about on the stage all those years ago are setting where what sets Rogue apart in

Speaker 11 New York today.

Speaker 11 And it's insane to me. It's absolutely insane that there are still,

Speaker 11 there are still the vast, vast majority, 95 plus percent of agencies have literally no content strategy and most of them think that it's nonsense and it to me it's like i just i just keep shaking my head and i'm like the amount of inbound submissions that i've gotten the amount of general attention website traffic youtube views um

Speaker 11 you know not all of that is directly correlated to bound business today but we've been in existence for nine months if you were to take that and put it against the launch strategy of any other scratch agency, you know, that isn't coming off of like a VC raise,

Speaker 11 no one can even compare.

Speaker 11 And the only reason that that happens is because of content marketing and creating content, telling your story, drawing people in, sharing what you're all about, your expertise, your knowledge.

Speaker 11 And it just is baffling to me that it's still something that we even debate as an industry. It's just, it absolutely baffles me.
I mean, there's no question that it works.

Speaker 11 So I just can't understand why people still don't do it.

Speaker 9 Well, I think it's the,

Speaker 9 I really do think it just comes down to the, I don't know if they're scared or just chicken shits

Speaker 9 to try. Cause I mean, you can, I think you guys talked about this not too long ago on that, uh, on, on Cass's

Speaker 9 drink, drink or something on a Friday. You guys had a big old producer's producers show live on Facebook, whatever that was.

Speaker 9 Yeah, and someone, someone had talked about just, oh, I haven't had, you know,

Speaker 9 I'm terrible on the camera or I'm terrible at doing this. I mean,

Speaker 9 like I told Steve over at the mayor over at Insurance Town, I said, Steve, the best thing to do is just record everything that you're doing.

Speaker 9 I mean, that's the only way you're going to get better at what,

Speaker 9 at it at all. And just like you're on this podcast right now and recording, it's just being genuine and being authentic.

Speaker 9 I mean, if you sneeze, a cough, whatever it is, I mean, just be authentic with what you're doing because that's what people want. People don't want that robot.

Speaker 9 People, people don't want that, want that at all. So don't think it's got to be cut and dry

Speaker 9 perfection before you post it anywhere. I mean, obviously, if someone wants to talk shit, then they can talk shit, but

Speaker 9 you're doing something that they're not. And you'll get the chances are you're probably going to get better at it over time.
So don't be scared about it. Just try it.

Speaker 9 And I think a lot of people are scared to talk about maybe the profession that they're in for a quick period of time.

Speaker 9 Like I know for me, I would love to start and I'm going to, I already have, make some videos like you do do on specific insurance topics and just bombard your, you know, using that as a, as a, as a marketing, content marketing tool.

Speaker 9 Um, not trying to necessarily get tons of views on it. And, and, and, but if I'd contact or get in contact with one person because of it, you know, it's done its purpose.
It's done its job. Um, so

Speaker 9 scared to talk about what they're doing, scared to talk about general liability policies. They're afraid they're going to say something that, that's not correct.

Speaker 9 Or, oh, I hate to say it, but one, one company's general liability policy is different from the other. So they're really probably not going to know exactly

Speaker 9 if you messed up or something, but at least you're practicing, at least you're putting stuff out there to become more knowledgeable and help your content marketing.

Speaker 11 Yeah, I want to address

Speaker 11 the buttoned up perfect thing because

Speaker 11 I think

Speaker 11 what people don't necessarily understand about that is you either have to be

Speaker 11 super produced, like

Speaker 11 top level, you know, we're we're talking top 20 podcast, you know, whatever it is, like NPR, you know, whatever that is that, that, that, uh,

Speaker 11 all those podcast networks that have the super well produced, you know, wide range audio, you know, closed circuit, you know, wall, you know, you're in it, you're in a studio setting with the sound dampening.

Speaker 11 You either have to be that or you have to be real.

Speaker 11 Anything in the middle is awful. It's awful.
The quasi-produced stuff,

Speaker 11 you know what I mean? So

Speaker 11 you have a narrow band microphone, but you're trying to produce it like it's this super professional thing. That sounds awful.
It sounds like you're trying really hard and you're not good.

Speaker 11 You're trying to make up for the fact that you don't have good content. So you either have to be, and this is, this is, you know, you can't.

Speaker 11 There is a bar where the audio quality or maybe you're coughing or saying um or ah all the time that becomes a little annoying if you listen to it you'll be able to tell as soon soon as you're above that bar, you are fine.

Speaker 11 Go.

Speaker 11 What I think the worst thing you can do is

Speaker 11 probably not do anything if you have something to say. That's probably the worst.
The second worst is to try to be something you're not.

Speaker 11 You're not

Speaker 11 a $5 million podcast studio network operation. You're not that.
No, you know, there's very few people that are that. So

Speaker 11 don't even try to be. Just have a good quality.
I mean, this mic that I'm talking on right now, I have people all the time that email me and they're like, oh, your mic sounds so good.

Speaker 11 I bought this mic for $64.99 on Amazon. It was an Amazon basics purchase and I bought it in 2013.

Speaker 11 So

Speaker 11 what's keeping us from not having a podcast, your audio quality? I'm in a room that has no sound dampening. It does have a carpet.

Speaker 11 I do have some stuff on the walls, but it's basically just an office. And I'm using a $65 mic that I bought before my child was born.

Speaker 11 So I just, you know, these are some of the things that I struggle with because,

Speaker 11 you know, and I know the real reason. The real reasons are the things you said.
People are scared. They know they can't be consistent about it.
They don't want to be judged by what they say.

Speaker 11 They're worried that no one will be interested. So they don't do it.
But, you know, I.

Speaker 11 I just keep coming back to, I feel sad, but now that I actually own an agency, I'm actually happy that so many people are scared to create content because I feel like I'm just going to blow right past them.

Speaker 11 And you too, right? Like you're just going to blow right past them because the, because what I can do now is create a video and target it to a town that anybody who's listening to this lives in.

Speaker 11 And I can be in your customers YouTube feed, Facebook feed, Instagram feed. I can be anywhere that they're watching TV.

Speaker 11 If I'm really feeling froggy, you can now advertise on Hulu and Apple TV and all these other things, right? For all the pre-roll stuff. You can just drop stuff in and you have nothing.

Speaker 11 There's nothing you can do about it. I can act as if I operate in your town and there is nothing you can do.

Speaker 11 And then when they go to check me out, I have tons of blog posts and tons of videos and I'm explaining this and I'm and they can dig in.

Speaker 11 And by the time they actually fill out that form, they don't care where I am. They already feel like they know me and they're, they're 95% sold.
And

Speaker 11 you, you can't do anything about that because you have no presence.

Speaker 11 And that's, it's sad, but now that I own it, like I said, now that I own an agency, I'm actually kind of happy that everyone doesn't do it because there's just, it just creates this tremendous runway.

Speaker 11 I mean, you're so far out ahead of all your competition. How do they even compare?

Speaker 9 Agreed. And I got talking to another agent about this the other day.
And he called me and he's like, well, how much time does it take you to do what you're doing how much i said

Speaker 9 first off and i mentioned this on pod our cass's podcast and i'm pretty pissed off he bleeped my f word out um

Speaker 9 because it really just adds it's i use it as an adjective it's one of my favorite words because i just when i talk it's with such passion and it just flows comes out and and i said you're not going to get it done nine to five and If you, if that's what you're looking for is a nine to five job, then don't reach out to somebody asking for advice on what to do better at.

Speaker 9 I mean, okay, one, people think, I don't have enough money to start my own little show, or I don't have enough money to start a video, but I want to have a good sound. Okay.

Speaker 9 Well, if you've got an iPhone 10 or higher, you've got a 4K shooting camera, video camera.

Speaker 9 You can go buy a clip-on mic from Amazon for five bucks, and it sounds pretty decent for your guest or whatever. You've got Zoom, which is free, one-on-one.

Speaker 9 You can go get a mic on Amazon like this for anywhere from 40 to 75 to 150 bucks, whatever you want to get, you can start a podcast for $100.

Speaker 9 Easy, under $100.

Speaker 9 It's just whether or not you're determined enough or you're passionate enough to do that consistently is there.

Speaker 11 But I love it. How much time is the wrong question to begin with? If your first question is, how much time does it take you to do that? You're not going to do it.
Go do something else.

Speaker 11 like right there that is if this were an if-then chart that's the then that says go make cold calls get nothing wrong with cold calls but podcasting video is not for you if your very first question is how much time did this take you that's the then side of the thing that says go go do drops or go to the networking event because this channel is not for you that's a bad first question

Speaker 11 it's just a it's a bad way to start because you're already thinking of all the reasons why you can't make this happen because you're the next thing because you're going to go it takes me an hour and a half and you're going to well at my agency we do this or this or this so i don't have an hour and a half sorry mitch i can't do it yeah or or or you you know you may follow that person on social media facebook or instagram is my favorite thing and this has happened multiple times like oh i just don't have time and then you look at you go through facebook or instagram the next day and they were out at at kilroy's downtown indianapolis hammer drunk till like three o'clock in the morning

Speaker 9 didn't you just tell me that you didn't have time but you can go out and just tie one on every you know a saturday night that that's fine that you'd be that person because you know there's there's plenty of room for us to grow and take more.

Speaker 9 I will, you know, so that's it's okay with me.

Speaker 11 Sunday morning, I mean, this is so I love my pops and I love a good glass of whiskey or whatever.

Speaker 11 But the last thing that I want to be is hung over on a Sunday morning because on Sunday, I'm all the stupid graphics that I put out on social media, I drink a cup of coffee and I make those graphics on Sunday morning.

Speaker 11 And then I schedule all of them for the week and then I hang out with my family.

Speaker 9 So like you shared, have you shared where you, what you, to your or to your listeners who, what you use?

Speaker 11 I use Canva.

Speaker 9 Okay. I was going to say, because that, that's, those are so easy.

Speaker 9 I mean, things like that in Adobe Spark, you can create 20 pieces in an hour easy if as long as you know what messages you're trying to put out.

Speaker 11 Yeah. So, I have, I, I started following a guy by the name of Jack Butcher, and he has a course that was on sale that I bought for like $49

Speaker 11 one-time fee that's called Visual

Speaker 11 Something, Visual Something, where he basically gives you a, you know, it, it was worth the 50 bucks. It took me an hour to go through it.

Speaker 11 And basically what he did was show a framework and methodology for consistently creating visuals that both tell a story, have an impact, and push your brand forward.

Speaker 11 And went through that course, picked up the information. So consider that like my CE.

Speaker 11 And

Speaker 11 then I use the $12 a month paid version of Canva so that I get all the features and the scheduling tool. So I produce the images and then I write from Canva.
I schedule them throughout the week. And

Speaker 11 that's it. That's that's my Sunday mornings, a cup of coffee and

Speaker 11 Canva, and then I'm done. And now it's like, oh, look at all the graphics he's doing.
I get people talking about the graphics all the time. And

Speaker 11 I love the graphics because they get a lot of attention, but it literally takes me an hour in the morning over a cup of coffee on Sunday because I'm not hungover.

Speaker 9 Agreed. And as long as you sit on the front end and just like sit down and go through like out for, I use Adobe Spark, similar thing.

Speaker 9 If you go to Adobe Spark and pre-put your brand colors, your logos in there, so it's automatically going to pull that when you pull it up, you want to start a new, you don't want to put an Instagram post out, whether portrait or square, and

Speaker 9 fill it out, fill it done, and you're done. I mean, it's really super, super simple.
So the piece of, I don't have time is a bunch of BS.

Speaker 9 So I hate that answer. I don't have enough time for this.
Well, I don't care. I mean, all of us, you have kids, wife,

Speaker 9 agency, owner,

Speaker 9 podcast, other podcast. I mean, you've got stuff to do working out.
I mean,

Speaker 9 I've got two kids, wife, house, goats, coach baseball, podcast. I mean, so the whole time, I don't have time is a is an easy way out of saying you don't want to do something.

Speaker 9 But at the end of the day, don't come back and ask me for help.

Speaker 11 Yeah, exactly. Here's, and this is my thought on content because I, and I am definitely a little bitter on this topic because I've just been talking about this for so long.
I mean,

Speaker 11 it just is insane to me. It just, the fact that people still don't do, and it doesn't even, you know, there's just so much to it.

Speaker 11 Like, and, and, and I guess I kind of geek towards that versus there's other people who're really good at accounting. There's some people who are awesome at their agency management system.

Speaker 11 I'm fucking terrible at that agency management system. I,

Speaker 11 now certs is easy to use. I can still barely use it.
I, I,

Speaker 11 there's nothing wrong with Just the idea of investing my time into figuring the nuts and bolts of how to use that, I don't go there. So we all have to pick our things.
But

Speaker 11 what's crazy to me are the people who believe that it's important and come up with the excuses. To me, I don't think knowing the insides and outsides of my

Speaker 11 are important. That's why I don't do it.

Speaker 11 I know the parts that are important for documentation, but you know, whatever. I, so, so it's just, you know, having templated emails for cold email.

Speaker 11 You know, that's, that's, that's something you can do. That's content marketing, right? Do you have a cold email structure? Or do you have a, do you do a newsletter?

Speaker 11 Or do you do social media graphics? Or do you have PDF flyers that you can email to people? Or do you have flyers that you can mail to people? I mean, there are content marketing.

Speaker 11 and content in general is not just doing videos and blog posts, which I think is what it really gets lumped into. There is so much more to it.

Speaker 11 I mean, I spent, you know, an hour this morning sending cold emails to people with high experience mods, and I literally have a templated email.

Speaker 11 You know, I put in the guy's email address. I throw up a templated email that pulls in the same freaking subject line.
It pulls in the first sentence.

Speaker 11 Then I do a loom video where I'm like, hey, man, this is a cold email. We've never spoken on the phone before.

Speaker 11 The reason I'm calling you is because your experience mod is 73% higher than the plumber down the street. Do you have a plan? If you don't have a plan, then

Speaker 11 I would love to sit down with you and walk through what you could be doing to get that experience mod down. You know, and then I put a, then right below it is another templated line.

Speaker 11 Boom, I'm not even typing. We've removed all.
This is idiot proof. The next line is, if you want to learn more about this program, I call call it Rogue Risk 365.
Click here to learn more.

Speaker 11 Sincerely, Ryan Hanley, have a great day. Boom.
It's that easy.

Speaker 11 So all I'm doing is literally popping someone's email address in and creating a 45-second Loom video that is custom to them and hitting and hitting email. Like that's content marketing though.

Speaker 11 And it took, and as much as that's only like four lines of text.

Speaker 11 what those lines actually are, I spent some time thinking about it. What do I think is going to draw somebody in? What do I want my hook to be? Right.

Speaker 11 if you have a high experience mind you're sick of paying more than you should and you wish you had a way to get out of it and you don't right

Speaker 11 and that's so that's what the hook is now you whatever your thing is if it's auto or dno or contractors or bonds you come up with your but that's content marketing your flyers are content marketing and it just drives me nuts that we're not putting thought into these things because and this is you know with with the remaining time that we have i want to uh, I want to hit you with this question because this is one of the core things that I talked about on the episode that I recorded this morning, but were released right before this one.

Speaker 11 I believe that

Speaker 11 the next five years,

Speaker 11 we've been talking about it for a while. I don't think it's necessarily had as much of an impact as, as maybe, say, five years ago, we thought it would today.

Speaker 11 So in 2015, we were talking about the idea of brand, right?

Speaker 11 Probably brand still isn't as much of a separator in 2020 as we would have thought it's going to be but i am i'm doubling into the idea that five years from today

Speaker 11 your brand will be the reason that someone buys from you that will be the how you connect how you tell that story your ability to build that brand that is going to be the defining thing more than anything else and um I feel like we need to invest time and thought into this.

Speaker 11 I think it's only, I think it's the pace of brand importance is only picking up. And COVID has taken and just blasted that forward.

Speaker 9 Well, and I think it's funny you say that and funny that we record the same day that I was putting together a list of guests for when I am going to guest host Cast his show.

Speaker 9 And there's a guy who's not in the insurance business and he talks his name.

Speaker 9 His name is Todd Saylor and he owns a company or his personal brand is wired differently. You know, we're all wired differently.
There's not a person that mimics Brian Hanley.

Speaker 9 There's not a perfect person that mimics mitch gibson by his dna makeup everything okay so we're all different and you know

Speaker 9 he's talking about brand and all this and all that and one thing that resonated to me and i think this might not sound new to you but there's two types of there's two types of brands when you're thinking about brand yourself it's one the the brand that you decide

Speaker 9 what the principles and your your perseverance are behind it and your passions behind that specific brand. Or you have the brand that the others and other people decide for you.

Speaker 9 So you talk about the importance of the next five years of your brand and developing that brand and being consistent with it.

Speaker 9 You can say all day long, I want to start this clothing brand or I want to start, you know, the Mitch Gibson brand or the Ryan Hanley brand. But what is that? I mean, do you spend time thinking about

Speaker 9 the building blocks of the person that you are. Okay, I think we need to, I think, I think it kind of gets mixed up too.

Speaker 9 A lot of people, maybe more agency owners than producers like me, is they think they've got to brand that agency so much.

Speaker 9 You do have to brand the agency, but you've got just as much brain to yourself as a producer and as a person, or that brand of who you work for is not going to work either.

Speaker 9 And that's for me when I reached out to Bradley Flowers back in January. of this year.

Speaker 9 And after me going through a whole bunch of life crap, I mean, I'm at the age of 25 and I'm 25 and I feel like I live a 50-year-old lifestyle and have been through hell and back already, which I'm thankful for because it's helped me learn a lot.

Speaker 9 And I think I went through that for me to pick up my phone and DM Bradley Flowers and start having conversations,

Speaker 9 and which him gave me the book to success of here's what I think you should do. And guess what, guys? It worked.
It's working. I'm not done yet.
It's working.

Speaker 9 But then on the back end, learn about, help me think about my personal brand and my personal self. I teach baseball to kids one way.
I write insurance one way.

Speaker 9 Mitch Gibson lives a different lifestyle. Those all three are three separate brands.

Speaker 9 Okay. And my personal brand, myself, was below those two, those other brands.

Speaker 9 So kind of had to regroup that and throw Mitch Gibson on top, because if Mitch Gibson isn't happy and Mitch Gibson isn't putting himself, and giving his core values the best chance to succeed, none of the other ones are going to work.

Speaker 9 So I developed my, I quote, quote unquote, just put my first and last initial in MG, and it's kind of like a kind of crown logo.

Speaker 9 And the four concepts of that is be passionate, have passion, enthusiasm, attitude, and effort. I can control those four things day in and day out.

Speaker 9 So if I can control those things day and out, they take no skill. Everything else will come along with it.

Speaker 9 If I'm showing up not passionate about insurance, I'm probably not going to have a successful day in the insurance business.

Speaker 9 If I show up and I'm not have a good attitude, it's going to piss everybody else off in the office. If I don't show up and have good energy,

Speaker 9 that energy, having negative energy is going to be contagious to others. So what is it? Passion, enthusiasm, attitude, and effort.

Speaker 9 And if I'm not putting in good quality effort, no one else is going to put in good quality effort.

Speaker 9 Or no one else is going to want to be around Mitch Gibson because he's not carrying those four core values of who he is as himself. That's how I teach.
That's how I teach my players.

Speaker 9 That's how I want the people who are buying insurance for me to understand what type of person i am i'm not passionate energetic person who's willing to go out of his way to help you out because he cares he's adding value to yourself and then from there

Speaker 9 mitch gibson's here who who what does he do he's a coach he has his podcast he's an insurance producer and he loves his family that's what people and 11 months in and people now when they see my mg logo or they see the inside Hancock County podcast logo or the HRM insurance logo or the Atana Nitro baseball team team coaching logo,

Speaker 9 they know who Mitch Gibson is and they can associate myself with that brand. But it all starts with your personal brand.
You don't have to come up with some logo and stuff like that.

Speaker 9 Just know what your personal brand is that's going to help you be more successful in the field of work or line of work that you're in.

Speaker 9 And I think that we've all kind of, you do it really, really well.

Speaker 11 um you're really sharp at it but others others might not know where to start or where to see and i think it starts it's got to start with yourself and correct me if i'm wrong no i think i think i think you're right i think the the most yes you well let me let me let me pump the brakes or just back up pump the brakes back up a sec i think what happens is you you can't hide behind your brand right so i think what you said about being intentional is absolutely 100 correct i think most people are not intentional about their brand at all.

Speaker 11 I think when they are, they're trying to be intentional about their business brand. And I think where the biggest issue comes in is if their business brand does not connect with what

Speaker 11 reality is. So if you're saying that service is what's most important to you, but you're getting COIs back in two days, you're lying.

Speaker 9 Correction.

Speaker 11 That's worse.

Speaker 11 You shouldn't have said anything. It would be better that you didn't do anything than try to create a brand that's misaligned with where you are.
Now, it's okay to have an to be aspirational.

Speaker 11 It's okay to say, here's where we're trying to go with our brand. We're not there yet, but we're working there.
So if something doesn't work, let us know because we, this is where we're going.

Speaker 11 We're not there yet. And if that's part of your branding and part of your messaging, is here's where we want to be and we're efforting to that thing.

Speaker 11 But I think I see a lot of, I see a lot of people make the mistake of, I would love to be this. So I'm going to make my brand try to be this, but that's not who I actually am.
Right.

Speaker 11 And, you know, I was, I was talking to Cass a little bit about podcasting. And I'm going to apologize to you.
We'll have to do another episode because

Speaker 11 I got to run to a client calling in a second, but

Speaker 11 I was talking to Cass and we were talking about

Speaker 11 the Ryan Hanley show. And, you know, his team helps me a lot to put this show out.

Speaker 11 And we were talking about like, you know, his show is very kind of buttoned up, right? He's got his three questions at the beginning, his two questions at the end.

Speaker 11 You know, it's, it's very templatized. He doesn't curse.
It's not, I mean, he does a great job, obviously, but it's different. You know, my show is very tangential.
It's very conversational.

Speaker 11 I most of the time have literally no idea. I just hit, I mean, talk about, I had no idea where we were going.

Speaker 9 You had no idea we were even recording until

Speaker 9 20 minutes ago.

Speaker 11 We,

Speaker 11 you know,

Speaker 11 you called me out on the thing and I was like, I would love to talk to you. Let's do it.
You know, hey, I don't mean call them out in a negative way.

Speaker 11 Like, you said, hey, man, when are you going to have me on the show? And I said, you know, screw you. Let's do it.
Monday. So,

Speaker 11 and this is, this is great. And now I want to do a second episode because I have so many more things to talk to you about.
But,

Speaker 9 you know,

Speaker 9 yeah,

Speaker 11 I think the issue is the issue is

Speaker 11 we're not, you have to, it has to match up. It has to be to who you are

Speaker 11 or, you know, or it does not fit. You're not going to be able to hide behind a brand that doesn't match who you actually are.

Speaker 11 And that's the most important thing that I think a lot of people lose is it doesn't mean, hey, I'm real. I can be whatever I want.

Speaker 11 No, you don't get to be an asshole, but it's certainly, if you're not an outgoing person and you're trying to have an outgoing brand, that's a weird thing.

Speaker 11 If you're not super energetic and passionate and

Speaker 11 people are going to see that and the opposite is true. And, you know, so I don't know.

Speaker 9 It's funny you said the last thing and I'll let you, obviously you got to go, but speaking of

Speaker 9 say service and then you come back with two days with a certificate of insurance, it's obviously a complete lie.

Speaker 9 I saw an ad and I'm not even going to say who the insurance company was, but I'm sure we can all probably figure this out, but they mimicked the Jimmy John's freaky fast delivery.

Speaker 9 I mean, mean, they literally mimicked it 360 degrees. It's kind of funny because I'm actually making one.
I'm going to post it and I'm going to actually make it kind of a funny little thing.

Speaker 9 But it was just like on top of a delivery card. Jimmy John's logo on the left-hand side, Jimmy John's name, and then on the bottom it says freaky fast delivery.
And it was big in that.

Speaker 9 Well, they changed it and put freaky fast quotes.

Speaker 9 Post, it was an ad sponsored ad. I mean, big company, big, big company.
And the comments were blown up with people saying, it took two days to get my quote back. I got this back in 18 hours.

Speaker 9 Freaky fast is not that, it was like such a bad ad if you're not going to pull through.

Speaker 9 I mean, especially for as big as a company that you guys are to put that out there as a carrier and not get shit back.

Speaker 9 Like within, within like a couple of, when I think of freaky fast delivery or a freaky fast quote, and you call me for a quote, like a little small contractor, I could write those things left and right all day long of like a thousand dollar premium.

Speaker 9 I get in there and quote bound and issue those things in no time. But

Speaker 9 if you were to call me at five o'clock and me not get it to you until five o'clock the next day and I told you I'd have, I mean, get out of here. I mean, come on now.
That's, that's just ridiculous.

Speaker 9 But they got people to click. I mean, it got people to click on it, but they weren't getting the quotes and the results.

Speaker 11 Well, what happens is

Speaker 11 that's probably a disconnect between the ad, the third-party ad company that they're using and how the company actually works. So someone in an ad room, you know, said, oh,

Speaker 11 that worked really well. We could turn that into quotes.
Aha, that's a great idea. Let's do that.

Speaker 11 And because the carrier probably doesn't spend any time thinking about their advertising campaign because they're outsourcing it to some overpriced third party, they push the ad campaign through and it's obviously a disconnect versus what really happened.

Speaker 11 So, you know, again, that is, that's a, that's a really good example of how

Speaker 11 you have to be intentional and authentic to what your brand is. And it's okay.
And then promote that thing. And

Speaker 11 we're going to do an episode two i gotta run i i hate that that this that that we've run out of time but that's okay it gives us a reason to do a second episode um dude i appreciate you thank you for coming on the show um i'll have all your contact stuff where's the best place for people to hit you um instagram 100 that's that's my bread and butter i love instagram personal page handle give them the handle mitch underscore gibson 24 mitch underscore gibson 24 and then i've got a business page where more of my i guess content marketing is pushed out as mitch R.

Speaker 9 Gibson. And then you can find my podcast Inside Hancock County Podcast with Mitch Gibson.

Speaker 11 Awesome. Thanks, brother.

Speaker 9 So appreciate you. Have a great day.
Peace.

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