Great Jeans, Bad Marketing

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good guys.

Whoa.

Muslim Rons, welcome back to the Good Guys podcast.

I learned something very new about my co-host Ben last week.

What did you learn?

You like to eat on the Zoom, huh?

Do I like to eat?

Did I eat on Zoom?

Oh boy, did you.

What was I eating?

I don't know.

Lunch.

No.

Yes, Ben.

Oh, whoa, whoa, whoa, whoa, whoa, whoa.

On our Zoom.

I thought you meant like when we were recording.

Oh, yeah.

By the way, if you're going to schedule a meeting with me during lunch hours, I'm going to be eating.

It's fine.

It's fine.

It's fine to put it during lunch, but I'm not going to not have lunch just because I'm meeting with you.

If you want a 10 a.m.

slot, I won't be eating 11, 12.

But if you catch me between one and three and I'm hungry, sorry.

Wow.

Was it distracting?

It was a lot.

Honestly, I feel like it's a power play.

Like, fuck you.

Yeah, I'm going going to eat.

What's it to you?

It's like, I should say the visual version of Sinai West.

Me and your answer.

I tried to go off camera to take bites.

So I don't know if you like didn't see that or like whatever.

But yeah, I was eating a tuna sandwich.

And while you didn't ask, it was probably the best batch of tuna I've made in quite some time.

I threw in a little bit of jalapenos, which like, holy smokes, why wasn't I doing that before?

And like, just like a little bit less onion.

I threw in one garlic clove.

Josh, this was out of this world, too.

But back to me eating on Zoom.

Yeah.

I mean, look,

it's just me being me.

I don't know.

Do I have to apologize to Ben?

No, you don't have to apologize to Ben, but I am because these people work for us and they wouldn't have the guts to tell us what I thought.

But you would.

But this is what I'm here for.

This is what we do.

We need to.

All I know is on something.

Yeah.

Yeah.

You were, were you driving?

At least I was on.

Okay, at least I took the time to be at my computer in an office.

Yes, I do drive during Zooms and I tell people that I almost exclusively do.

I don't really believe in a sit-down Zoom unless it requires sit-down attention.

And I think Zoom is so overly prescribed nowadays for university.

I agree.

I agree.

So I'm just saying, if it was a call and you zoom and you call and drive, I eat on a call.

Nobody knows I'm eating.

We

told you

because I would.

No, no, no.

I'm saying if it was a call.

Oh, yeah, yeah, yeah.

You see, I agree with you.

Let's jump back to what you just said.

Zoom is over-prescribed.

There's no need.

You know what I look like.

You need to see me with tuna in my teeth.

No, you don't.

Okay.

If you need a picture of me, here's something, Josh.

Let's say we've never met before.

This is.

We're going to meet for the first time.

Instead of hopping on Zoom, I'm going to text you the best picture of me I have so you can see what I look like.

And then we'll hop on a call.

How does that work?

Yeah, I think that sounds good.

Zoom has become the default.

Do you find that, Josh G, like any kind of call, it's just like, yeah, we'll do Zoom unless otherwise instructed?

Yeah, and it's a little unnecessary to me, honestly.

I don't need to see your face to get my point across, you know?

No, no.

I think that a lot of people do it because

remote work, they want to make sure you're working.

That's why Zoom culture became such a thing.

Like it's very easy to like fake a phone call, like being distracted.

It's a lot harder over Zoom because they track your eyes, whatever, but unnecessary, Josh.

We're talent.

Set up a call.

Well, I just think that we need to, my friend Brian Tenenbaum, the executive from Roku, you know, the great producer of the show No One Saw that I did.

And, but Brian.

I saw it.

Brian, look, let's do more.

What should we do with Brian?

That'll be the next segment.

What should we do with Brian?

Brian's the best and he's known known and he's right up my alley in that if you have a call with him, he will be walking.

He is like a 15,000 to 30,000 step guy, much like myself, pure alpha.

And he just, he can't,

he can't reconcile why you wouldn't meet a Zoom unless he's trying to like sign a new talent or it's like a really big machr meeting.

But if it's a really, really big machr meeting, truly big machr meeting, this is in person.

Okay, this is in person.

Fly to me.

I'll fly to you.

If it's a really big macha meeting,

I'm now advocating

unless there's screen sharing involved, unless we're looking at a document, unless we're looking at Excel, unless we're collaborating on some sort of a deck or a PowerPoint presentation.

Call.

I'm done with Zooms.

You've convinced me.

I've had tune in my teeth for the last time.

Tune in my teeth for the last time.

Jeffrey Katzenberg, who you used to work with, the former like, you know, crazy media mogul billionaire genius.

That's Quibby.

Was Quibby, right?

Well, you don't want to be.

I'm just

that one.

It was Quibby.

Was he not Quibby?

That's so good.

By the way, Quibby was a great idea.

It was so great that YouTube completely stole it and made shorts.

Like, it's, that's exactly what it is, eight-minute episodes.

That's a YouTube short.

A short is eight minutes?

No, a short, I feel like, is more TikTok, Instagram type, a reel or a like a vine.

60 seconds no but you isn't youtube shorts up to eight minutes no oh so what's what's the youtube eight minute called is that not called a short there isn't oh it's what's the 10 these are just shorter videos yeah

pretty cool all right so we should launch a product with the adjacent

where it's eight minute videos okay we're looking for not too long not too short right in the sweet spot we're going to lose people's attention okay Just long enough that you're not going to watch, but short enough that you're going to give it a chance.

That's Quibi.

Okay.

In hindsight, was it

certainly maybe not cracking up?

Cracking up it just in shorts.

Yeah, YouTube shorts, eight minutes.

You're like, no, no.

YouTube shorts are 60 seconds and you can just post a shorter video.

Okay, cool.

Good to know.

Good to know.

Was it good?

We can re-examine.

Let's re-litigate Quibi because now that all the stones have been thrown, it didn't work out, it was launched over COVID, which I'm sure maybe could have been a bigger help because people were so consuming entertainment at that time.

If it failed during COVID, it was the worst idea ever.

Just saying.

Because that means it would have failed so much harder in non-COVID.

Like

a new platform where people could consume.

You know what their problem was?

You couldn't create on it, right?

There was nothing to create.

These were all programs that were sort of shown at you like a Netflix, right?

There wasn't a creator element to Quibi, was there?

No.

What was the theory behind Quibi was that because people are living on their phone so much, what if you made the content that's native to Netflix, all these other streamers, but you made it native to the format of a phone, right?

I don't know.

What's the ratio 16 by nine?

No.

You mean you mean all, so Quibi was 100% vertical?

100% vertical.

And it was, was, yeah, this idea that if you're going to be watching it on the subway and in transit and you can't really sit down for the full viewing experience, maybe you make something that's just tighter and more native to the way people are viewing it.

And they did a huge, they got a huge amount of money and they took some big swings for narratives.

And they had huge actors in these basically Quibi shows.

Yeah, Chrissy Teigen is Judge Judy.

That's the one I remember.

They had that for sure.

Yeah.

Yeah, that seemed like a terrible idea.

Like, why?

Why was Chrissy Teigen Judge Judy?

Why wasn't Judge Judy Judge Judy?

But for Quibby.

Everyone had, everyone had

basically any idea that had been rejected by the town, Quibby was like, we'll take it.

It's true.

Like, Kevin Hart was like, you know, I thought of this idea once while I was wakeboarding in San Trope and I really haven't thought about it.

And it's just like three words.

They were like, Kev, say less.

We're in.

Do you think it's because

there was no creator element?

Like, when I think of literally what I just said about YouTube shorts, you could put shorter videos on Netflix and still watch it.

Like, like, what I don't understand what the point of Quibi was if there, like, if there wasn't a creator element, like, you could post your own

eight minutes to a Quibi for people to see.

Like, it, like, I don't think it was,

it wasn't creator forward It was it taking every streaming platform and taking curated content that was well financed well developed like the traditional Hollywood pipeline But creating it for a vertical and making it I think they were like eight to ten minute bite-size episode quick by quibby but I wonder it

Yeah, it's a really because here's the thing right I've heard people say I've been re-watching the Sopranos on Instagram Reels or I'm re-watching break because someone will literally cut up the clips and they're already there and they get sucked into the episode because it's so damn good no matter what format.

And they're like, I'm already here.

I think that was the idea.

If it's good enough, people will get sucked in and they'll be glad that it's so easy.

Interesting.

Yeah, I could never, I mean, you talk about screen time.

It's just too close, just too much.

I don't know.

I like a TV.

I guess that's why we failed.

I like a TV.

And I hate vertical.

Sorry.

Like, I know we use it.

It's fine.

But like really good film can't be vertical.

There's just not enough room.

It's so funny because during like the Quibi sort of ramp up in 2018, 2019, it was when I was shooting some vlogs with David Dobrik.

And I remember that Quibi was courting David.

Like I had never.

seen like the amount of flowers and packages showing up at his house from Quibby and ready Nickelodeon.

And I'm like, wow, guys, you you might be missing the demographic here.

David's a little bit edgier than the Nickelodeon audience.

And I just remember like seeing all these things show up from Nickelodeon and I was like, I hate this company.

I was like, never, never have they sent me or Drake or anyone else in that lexicon anything ever.

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Hey, friend, I'm Nicole Walters, mom of three, your internet bestie, and founder of Inherit Learning Company.

If you're looking for the motivation you need to pursue a life of purpose, then join me each week on the Nicole Walters podcast as I share my hard-learned lessons and answer your DMs about life, business, and everything in between.

We'll laugh, we'll cry, and we'll grant ourselves grace as we do life together.

Check out the Nicole Walters podcast every Tuesday here on Dear Media.

You can listen anywhere you listen to podcasts.

Speaking of Nickelodeon and your favorite place in the world, Canada, I read recently that Nickelodeon Canada is shutting down.

Thoughts?

Thoughts as a Canadian adjacent and a former Nickelodeon man?

I think Canada is my Canadia is my end game.

Who cares?

Yeah, I agree.

Right?

By the way, it was so funny.

The headline was Nickelodeon shutting down forever.

And so, of course, I read it.

And then it's like only in Canada.

I'm like, fuck you.

Okay.

Enough of this clickbait bullshit.

You don't even make any money on Instagram if I have to scroll to to the caption, right?

At least you could have buried it in an article.

But the fact that you made me stop, scroll, open the caption just to read that it was only Canada, no good.

No good.

And it wasn't even an account that I followed.

The suggested, no good.

I'm out on Instagram suggested.

There's like a couple of things that, oh yeah, Instagram suggested, this is like a Jehovah's Witness at your door.

Yes, we literally have, I'll send you some of the videos later, me, Brian Kelly, Claudia, and Taylor, Taylor Strecker, and her wife, Taylor Donahue, have this chat where Brian has poisoned, poisoned our algorithm.

Poisoned, because he will find just like the worst videos you've ever seen.

Like truly, we're not talking thousand pound sisters.

We're talking like 10,000 pound sisters like.

eating the sand on the beach.

He'll send it to us once and that's all, that's my whole algorithm.

So literally every single video back and forth is just more grotesque than the next

instagrams instagram suggested pulls from videos that people sent you regardless if you care about it or not and a lot of it just is at least for me overweight porn what does that say about me overweight porn

perfect more more more to love honest honestly maybe it's a perfect algorithm so in closing of the uh the jeffrey katzenberg of it all i heard that he would take meetings and he would schedule like three breakfasts and three lunches and they would all be meetings.

So he would have like a 7 a.m., a 9 a.m.

and a 1030.

And at each one, he would eat a little something, you know, maybe he'd start with like coffee and some fruit and then he'd have like some eggs.

And then at the third one, I don't know, a Danish,

because he felt like people were more relaxed if the meeting was over food and there was something to focus on.

And he wanted to put people at ease.

What do you think of that?

I think that that's definitely a good tactic.

It's a less serious meeting if it's over food.

You can be a little bit less, you can pull down your guard, right?

That said, is he having that meeting at the same restaurant with three different people back to back to back?

Like he's sitting at a table.

No, he's meeting people.

Because I hate when people do that.

There's nothing worse than a person that perceives themselves to be very important.

They invite you to lunch somewhere and you watch.

somebody get up from their table and you sit down at their seat.

Have you ever had that?

Like I

hate that.

I hate that.

Like, that is like the polar opposite.

It's like you care, you care so little that you can't dedicate just

one lunch, one lunch to me.

I can't get a lunch.

Otherwise, we don't have to meet in person.

Yeah, I think eating is disarming for sure and delicious.

And you're probably going to pick it up.

Like, I go to lunch with Jeffrey Katzenstein.

I know he's picking it up.

Stop Semiticing his name.

What did I say?

Katzenstein.

Sorry.

If I had a lunch with Jeffrey Katz and Joe.

That's honey.

That's honey.

That's honey.

Freddy and Slip.

I, yeah.

You know,

as an adult, I think I've now really blocked out a lot of my late teens and early 20s for good reason.

But I, I, I.

I had so many meetings where

you'd go in and you would be meeting for a part,

and you would literally show up at the Chateau Marmont, which, if the director wanted to have a meeting there, it meant they were either a douchebag or douchebag adjacent.

And you would just show up there, and you would see the other actor who you see all the time beating you out for parts, having the meeting before you, and then you're 40 feet away, and they're

knee-slapping,

joking around, having their good old laughs.

Literally, the director's guffawing, and then they leave, and you literally just have to walk up and be like, hello.

Like, let's now recreate this conversation that you've just had a dozen times before this, and it's the worst.

No good.

That's terrible.

That's absolutely terrible.

Is there any, is there any, like,

trying to think of how to phrase this.

Like, in terms of the order when you go in for an audition, are they giving you a time to show up?

Or it's like, show up between these times.

And if you go first, do you think you have a better chance of getting apart than if you go last or if you go last?

Like, is there any psychology around that?

I love, I mean, I think this is actor inside baseball, but I love talking about it because this is all we think about.

Yes, there is a time.

Yes, it's important because in theory, like the days are really stacked.

It's like a doctor working at a clinic, right?

Like they want to give you more time, but they really need to get you in and out in 15 minutes if they're going to see as many people.

And if you think about a well-financed movie or television show, like it's not crazy to see, I don't know, if you're doing a week of auditions, like 30 people a day, 40 people a day.

So, I mean, in a 10 hour day, that means you need to literally knock out four people an hour.

And they're probably trying to get six to eight.

So it's, it's a wild process.

I don't know if first or last is better.

I've certainly, I've had it both ways.

I've been the guy who went in first and they were like, so great.

And for days were like, so great, so great.

And then you just know someone randomly came in at four o'clock on a Thursday and was a little better.

And so great goes to, yeah, we're, you know, we're going to go in a different direction.

I just think like recency bias is such a thing.

Like if I heard something from you last week that was really, really smart.

I've forgotten about it this week.

Once you tell me something even smarter, like whatever, maybe it's just me.

Whatever I heard most recently is what I'm going to go with.

So if I was a casting agent, if the last person on the last day was amazing and blew my socks off, it's theirs.

Stinks, but it's theirs.

That's just the way my brain works.

Hopefully, not every casting agent is as scatterbrained as me.

And hopefully they just like take great notes and go back and are diligent about the process, but couldn't be me.

I find I shank callbacks and screen tests.

Like, I'm great in a first audition.

And then when they're like, they do like you, it's like when you get, have you ever, I'm one of those guys who gets a strike in bowling in the next frame, double gutter.

Oh, by the way, I'm sorry.

I'm big turkey.

I go full turkey.

I'm strike, strike, strike.

But then I will have those.

I won't get a spare for five frames.

But no,

we got to work on that.

You should be better the second time because you should be looser.

Like your guard's down.

You know, they like you.

Like all the pressure is now off.

Or maybe you need the pressure.

Maybe that's what it is.

You thrive under pressure.

And when there's less pressure, wow, very interesting.

I don't know.

I don't know what the, I remember once I got incredibly close to something that was like, turned out to be one of the biggest shows.

And I've talked about it before.

And my first audition was, they were literally like, you know, when you're going for a screen test, you start to get these calls from like the showrunner or even the casting when you can tell that you're in the pole position.

Is that the correct term?

When you're like first up, like

there's already a hierarchy before the test.

I have no idea, but it sounds good.

Poll position.

First position?

First position is different, but yeah, like basically, yeah, there's already a slotted.

You're slotted.

You're looking good.

So there's already like this hierarchy when you walk into a screen test and you're going in front of the the network, right?

And if you're the guy that the team, the creative team wants, what they might surround you with is a bunch of schmoes

because they want to make you look even better.

And so that it's just a clear choice that the network goes, are you kidding me?

Of course.

And they're like, you know.

Yeah.

And I've been a schmo.

Interesting.

I've been the schmo.

So fascinating.

Such a game, cat and mouse game.

Wow.

I also hate, just because you brought it up, there's nothing worse than somebody on a team telling you that they want you or they think you'd be great when they have no decision-making power.

It's like the radiologists telling you what's wrong with you after they've seen your MRI when they're not qualified to tell you what's wrong and they just create these like crazy fears and the doctor tells you you're fine.

Weird analogy, I know.

But yeah, I just feel like people who don't have decision-making power should no longer tell you that they think you're great for a part because it only gets hopes up no like how many times has that happened to you i think you're great josh you're in the running sorry no because it wasn't that person's choice it's all you know what i've like i think you're great for every part it's not my choice god bless you i you know 25 years of doing it i've really made my peace with it is that when i get an audition I feel like I've done the work in which I can really figure out what my take is on this thing and do the best version of it the way I think think it should be done.

Here's, you are paying me, you're not really paying me, but you're paying for this space, right?

So I'm coming in on your dollar.

You've rented a office, you're, you know, you're here and you want to find the right guy in theory.

And so my job is to come in and be like, listen, I worked hard.

I interpreted the writing.

Here's my opinion on how this should be done.

And then it's up to you to be like, close, but try this or that.

Or no, it's not right.

We want Miles Teller.

And I'll be like, why am i here just operate tomatoes

oh my god why am i here like oh man i can't say his name but i saw this fucking and not miles teller this other kid who i go up against for roles at this audition the other week and i was like driving in and i'm like i'm about to book this and i saw his face and i'm like no i'm not and

i didn't get it and i don't know if he got it i don't even want to look

like there's got to be like a way way to sabotage, though.

Like, if you know you're going up against somebody, is there ever just the thought, like, I don't know, like send them a, send them a door dash with a little salmonella or like something, you know, like, you know, that you're like in the running.

Like, is there, I don't know, trying to think what else you could do.

Like, like, fleece the valet guy to lose his car or, like, something to make him late.

Maybe you get, you can, maybe you can do a phone app that can beam to their phone like a natural emergency.

You know, those emergency alerts?

Like, he's about to go in to do his callback, and he goes, Oh my God, the second tower was hit.

Right.

Yeah.

No, it's not.

We need to book more roles.

We need to book more roles.

A little shaky tail.

It might be a little shaky.

We need to book more roles.

You're walking in, all of a sudden, you send an Amber alert that you just kidnapped his sister.

Yeah, yeah, yeah, yeah, yeah, yeah.

Your mother's in the hospital.

Leave now.

Yeah, like, I love it.

Like, oh my God, Trump Parton Diddy.

Like, we got to get the fuck out of here.

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And 50 Cent is P.

Diddy's number one enemy.

So yeah, i don't know i i think i i trust 50 cent he he doesn't he doesn't talk about things that he doesn't know 50 cent is the man the man he's so successful across everything he's ever touched okay you think about music unbelie unbelievable vitamin water unreal vitamin water unreal and then he just like he's just like a master brander like he like picks all these fights just so that he can promote his alcohol he'll like write like like diddy's a loser Hashtag whatever the name of his current whiskey is, like Le Meducci Laroma or whatever.

And it's like, that has nothing to do with you talking about Diddy, but you got eyeballs on it.

And now all of a sudden you're driving them to your whiskey.

I love him.

I love him.

I would love to have him on the podcast if Curtis is interested.

You think people call him Curtis?

I think we should.

He's friends and fam.

We should, right?

Curtis.

Mr.

Curtis.

Yes.

Kurt.

Before we

go.

Before we transition, I know it's a little bit dated, but I haven't been able to ask you your opinions on this Sidney Sweeney drama and this campaign.

I guess when it comes out, it will be.

But yeah, I'd love to talk about it.

Tell me.

Just be just because I'm sure that everybody has seen it by now, but is it American Eagle?

Is that the brand?

I believe so.

Yeah.

American Eagle did a campaign with Sidney Sweeney, who's very, who's...

just generally regarded as a very good-looking woman and wrote that like the tagline was she has great genes right J.

Have great genes.

J-E-A-N-S.

And obviously a play on words to she has great genes because she's beautiful.

And people,

first of all, people were furious.

I don't know if they were actually furious or this is one of those like loud minorities that are furious.

And then people said that it was like anti-Semitic or something and like Aryan adjacent talking about how somebody has good clean genes.

And all I have to say is, what are you fucking nuts?

This is a genius marketing campaign, genius.

And the fact that it went so viol it went so viral because people are so dumb, right?

Because

people pointed out that, like, the

jeans versus jeans, that's why it was posted everywhere.

I don't know.

I thought the marketing campaign was amazing.

And I'm sure it will lift the entire brand because I don't remember the last time I heard American Eagle.

And believe me, people are buying American Eagle jeans.

Yeah, this is like if Billabong popped off.

Yeah, literally.

It's nuts.

Literally.

It's nuts.

And it's amazing.

It probably

will crush for them.

I just thought it was so interesting.

And it's like, people don't have anything better to do and get upset over this.

But here's the truth, right?

Trump didn't release the Epstein files and we're already forgetting.

You think they're going to remember this?

By the way, nobody is forgetting.

Every single, if you open up the comment section on Instagram, every single comment is okay cool where are the files and i'm like can you i i actually i want them to forget i'm like can you shut the up and then it will circle back around when something can get released like

we need to release them of course but like saying on instagram okay cool like under ina garten posts a recipe okay cool who released the files ina doesn't have the files so you think

by the way so you think can you imagine

oh my god no i can't

i just baked the files into these triple dutch chocolate brownies

how easy how easy is that

oh my gosh i've got my own jeffrey at home

she

she uses the files as like parchment paper and you just see it you just like see the files under like a nice apple crisp you see the end of a name but you can't make out the beginning and right here next to bill gates is this cupcake i made called dutch vanilla swirl How easy is that?

I, yeah, I think if they did plan it with American Eagle, it is a brilliant marketing tactic.

They've already put out a response and didn't apologize.

And of course, I think it's just going to keep it moving and make the ad spend quadruple what they would have spent.

It's such a good ad.

It's such a good double entendre.

I'm such a huge fan.

And like, we've gotten away from bold marketing because everybody is so scared.

And like, I miss bold marketing.

I think I sent you this.

I don't know if you opened it, but the, the Chilies, the old Chilies commercial audio.

Did I send that to you?

I want my baby back, baby, back, baby, back, baby, back ribs.

Did I send you that?

No.

Okay, I'm going to send it to you.

It's one of the greatest things I've ever seen.

And I don't know why I'm drawing a parallel here, but like, we just don't hear jingles like that anymore.

We don't push the envelope.

We don't do anything.

We're just boring.

It's just boring.

Everything is so boring.

I see.

I Mark Marin, who I'm the biggest fan of, just had his new special come out on HBO.

And he just said, you know, everyone's screaming about, oh, you know, we're losing free speech.

No, we're not.

There's just consequence.

And people go, yeah, that's the part I don't like.

Like, no one got thrown in jail for anything they ever said ever.

It's just that for a while, people were hypersensitive to it.

And

there was pushback on it, but I don't think it's so boring.

You don't think ads are boring?

I think in general, like, I guess it felt like you were saying something more of like the bigger, because I feel like we debate about this sometimes.

And I just think in general, like, yeah, it definitely went into like a super safe saccharin zone for a couple of years, but I think it's coming back in a great way.

I think traditional media, which is what I meant, I think like actual advertisements have gotten so unbelievably boring.

and that we just don't push the envelope the way that we once did.

And I think that we've gotten rid of just like fun and color and like everything is just so bleak.

Like even on all redesigns, like the one that's popping into my head is Jaguar.

Like they got canceled for it, which is hilarious, but like they took like an iconic, beautiful brand and they made it so minimalist.

Like Chili's, for example, I use that example.

They went from I Want My Baby Back Ribs to something so boring.

Like I just like, I don't know.

I just think that like it's, it's safe.

It's, it's, it's much easier to be be safe than it is to go and push the envelope and do something fun and funny.

And I just feel like traditional media doesn't do that anymore.

I wasn't commenting on like creators or celebrities or anything or cancel culture.

I do think that they've started to play it safe as a result too, because it's not worth getting canceled over.

And I think the pendulum has shifted back a little bit.

I think we're in like a.

post-cancel culture era that's a little bit more enjoyable.

But yeah, I don't disagree with you.

Yeah, I think in general, most of these, because you'll see these comedians that will start to hang their hat on like, I'm the anti-woke comedian.

And I'm like, how boring.

Like, or just be funny, like, and be smart.

Just be funny.

I've never seen anyone canceled for something that's actually funny ever.

Ever.

Yeah, the, yeah, the, like, the true gold standard of this is Shane Gillis.

Like, whether you like him or not, I think he is hysterical.

But whether you like him or not, he's said so many things that could be cancelable, but he's just too funny to be canceled.

Like he was canceled by SNL, right?

And became like literally the biggest comedian in the world because he's so funny.

He gets invited to the Espies and is so funny.

And they're writing about how terribly controversial his jokes are about the WNBA, but they're in the same breath saying how funny they are.

So yeah, only really, only really not funny jokes truly get canceled now.

Like if it wasn't funny, then that's on you.

Totally.

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Should we get to a story?

We should.

God, so much upfront banter.

We had so much to say this morning.

Well, we clearly did.

Well, did you know that birth control pills for men that temporarily stop sperm without hormones passes safety trial?

Woo!

Let's go, Josh G.

Let's get it.

Let's do it, bros.

Yeah,

I'm out.

You can't make me take it.

Men might finally get a chance to bench their swimmers.

A first-of-its-kind male birth control pill just cleared its first human safety test, raising hopes that it could soon open the door to a new era of contraception.

Can I get in these trials or what?

All right, that's cool.

But yeah, I have no no interest.

If Paige went to you and said, I want you to take this semen-reducing pill, would you do it?

I would just get a vasectomy.

Yeah.

And instead of taking medicine every day, I'd rather just.

I completely agree.

Yeah.

So what's the purpose of this?

If you're not married with kids.

Got it.

But if you don't want...

If you don't, yeah, I guess so.

But couldn't you, can't you reverse a vasectomy?

Like, why don't you just get a vasectomy for like a couple of years until you meet the right person to reverse it?

You're tripping.

You're wild.

You can't do that.

Well,

I'm going through cougar puberty.

How it's better and worse than my teen years.

That's wild.

2025 has seen Max pivot back to HBO Max and Gen Z Rebrand's extended lease.

What?

Get it?

Together.

The hormonal roller coaster known as menopause is getting a flashy revamp.

Move over, but JJ.

Cougar puberty is clawing its way into suburban dictionary.

Just don't try to say it 10 times fast.

The hysterical new expression wasn't concocted in a boardroom by a group of suits looking to hawk a leopard-styled hand fans.

Wow, this article sucks.

Okay, let's chat CPT it.

They've rebranded menopause as cougar puberty.

Okay.

Done.

Done.

I like it.

New York.

I love the term cougar.

It's fantastic.

Cougars.

Right?

Yeah.

How old do you have to be to be a cougar?

Only women can be cougars, right?

What's the male form of a cougar?

Predator.

Whoa.

Okay, cool.

Very cool.

My wife pulled a humiliating prank at our wedding.

Now I want to punch everyone in the face.

He went under the bride's dress and couldn't get over what happened next.

A groom's big day turned into doomsday after his new wife and a few friends pulled a trashy trick that destroyed his trust in the marriage and left him humiliated.

Wife says, I need to get over it, but I can't obsessing over a prank that ruined my wedding experience and left me furious.

The newlywed explained that the wedding planner convinces bride and buddies to blindfold him for the garter belt toss.

It's a risque, controversial tradition during which the groom sexily removes an article of the bride's undergarments with his hands, tongue, or teeth and throws it to a group of unmarried men for sport.

But this guy's garter ordeal wasn't all fun and games.

Sitting in the chair in place of my wife, my groomsman was in shorts with the garter around his thigh, he whined.

My wife stood behind him and was talking to me as they walked me over to keep me cool to think

On their instructions, I got down on my knees and began reaching for what I thought were my wife's legs.

Once I found the leg, I found the garter and began pulling it down.

But at that moment, I heard my wife saying, With your mouth, with your mouth.

He had no clue they'd swapped his sweetheart for a dude.

Oh my God, that is nasty and so funny.

Wow.

I love that.

Excellent.

That's an excellent prank.

And it means that she's funny.

She's fun.

That's great.

I love it.

I'm all in.

I just don't know how he didn't know immediately by just starting to touch the leg that it wasn't his wife.

I mean, we got to see a picture of his wife.

I don't know.

True that.

I don't know.

We got to, we got to know.

I don't know.

Maybe she's a big grizzly bear.

Yeah.

Who knows?

Yeah, I would assume that his wife's leg.

is probably smaller and less hairy than his male friends, but

I don't know.

Each their own.

No clue.

Should we get to a speakpipe?

Sure.

If you want to leave us a message, get some advice, go to speakpipe.com slash good guys.

Don't give us your witty nutses.

They're not great.

And keep it brief.

Brevity's key.

Let's hear from Anonymous.

Hi, Ben and Josh.

Moran here.

Love you guys so much.

You make me Google every day.

You make me so happy listening to you guys go back and forth.

So just thank you for all you do.

Quick question for you.

I just started my GLP1 journey about three weeks ago.

I'm feeling good.

I'm feeling hopeful.

I'm excited for this journey, blah, blah, blah.

Anyway, what's your advice for kind of handling friends who have judgment towards these so-called, you know, miracle drugs?

I think it's going to be helpful to a lot of people.

Some people don't agree with it, but how do you kind of...

I'm just trying to get a gauge of like how to bring it up in conversation.

If people ask, like, what are you doing?

What do you like?

Do I owe it to anybody?

Or is it just something where I just got to stay in my lane and kind of just like tune out all the outside noise and focus on myself?

Just wondering how you guys kind of dealt with it or like how it was when you started or things.

Any, any, any advice that you have, Schvelt and ready to get skinty.

And

all right, honey, I've had enough.

Wrap it up.

Okay.

First of all, congrats on your journey.

Josh, I really hope that like in 20 years there isn't a class action against GLP ones because I feel like

we've gotten so many people to start taking GLPs.

No, it's pretty, they're they're pretty amazing.

I think it depends on the type of person that you are.

I am a self-deprecating person by nature.

So I've always leaned into it that way.

Like somebody will ask me like, or like say like, oh, you look skinny.

I'm like, oh yeah, like it's the shot.

Like I'm, I'm very upfront about it.

I don't know.

It's just

that's what I do.

Maybe it's a defense mechanism.

I wouldn't lie because eventually it will come out and you don't want it to seem like you're ashamed of it because you're not.

So I wouldn't lie.

What if people were critical about it to you?

I think that's what she's asking too.

It's not their business.

Like it's your body.

Like people

should let you do what you think is right.

I would also have like the proper data behind it for when somebody says to you, like, oh, it's a diabetic.

It's like, shut up.

Okay.

Shut up.

Increased supply, new meds, not necessarily for diabetics.

So I'd I'd like, I'd you have those facts, but yeah, if you're really on it and you go to dinner, people are going to know you're on it because you're not going to eat anything.

Like, I can spot an Ozempic user from a mile away.

We'll go to dinner and they'll have half their appetizer.

I'm like, are you, are you ill?

No, you're on Ozempic.

Yeah, I think it's nothing to be ashamed of, and it'll only become the norm as long as some crazy side effects don't pop out over the next couple of decades.

And

it's no one's business.

It's no one's business.

That's the, that's the spark notes.

Remember spark notes?

Sure.

God.

Do you know what clip notes were?

Sure.

Yeah.

You know how many books I didn't read because those existed?

By the way, you could probably write a spark notes for every book written and get the gist.

Yeah.

By the way, ChatGPT is probably a walking spark notes.

I wonder if you write, give me a full summary of just a random book.

They can give it to you in six six seconds.

For sure.

Wow.

Technology.

These kids are so lucky.

My friend Tony does this, and I think it's great.

When someone, I've learned it's a stoic virtue that you don't have to have an opinion on everything, especially when you feel slighted or people are being nosy about something they have no business talking to you about, like GLP1.

But my friend Tony does this.

He goes, if there's something I could tell he doesn't like, he just goes like this.

And then he just moves on

if you can take the air out of something yeah it's pretty powerful agreed agreed so don't get emotional or defensive i totally agree with you very powerful next one's from gracie

hi good guys recent moron here i started listening a few months ago after just discovering the toast i love you guys so much anyways um i am 24 and i moved to nashville last year and reconnected with a one of my cousins good friends from high school who identifies as a gay male and we just instantly became very close friends, hit it off, did everything together.

He touched on a couple times that he was maybe struggling a little bit with his sexuality and had dated girls in the past.

But as far as I knew, he was actively pursuing med and was identifying as a gay male.

So anyways, about six months into the relationship, he sends me a text saying, what would you think about going on a date with me?

And at first, I was like, this has got to be a joke right like there's no way well with further investigation no he was very interested in me and this just shocked me so bad and I'm so confused about it because you know he can identify as whatever he wants I love him but like I feel like this has really

turned the friendship on its head.

I don't know how to approach it.

I don't know how to go about it because

I'm not interested in him that way.

I never thought about him that way.

And I'm kind of struggling with whether or not our friendship is kind of

tainted or over with, or how should I approach it.

Anyways, I would love you guys' thoughts.

Thank you so much.

This guy is sneaky.

Living in the year 3000.

Yeah, you can take off your shirt in front of me.

I'm gay.

Meanwhile, he's not

for you, babe.

Oh, you have something that you need inspected?

I'm fine.

I'm gay.

Just over here on Grinder.

Yeah, don't worry about it.

I'm gay.

No issues.

Just give me all your old underwear.

I'll donate it to Goodwill.

I'm gay.

How long do you think it'll take for the meme of me going just over here on Grindr to overtake the internet and

haunt me for life?

It's good.

It's good.

All virality is good.

All right.

So

your friend was never gay.

Can you really say that?

You've been played.

Yeah.

Josh, you can't just like,

unless,

it's so tough.

Unless this person was always by,

or maybe just like developed, you can't just randomly develop sexual feelings.

Sure, you can.

You think so?

People come out way later in life after being in marriages with kids.

No, but he already came out.

He's gay.

This is the equivalent, Josh, of you coming to me and asking me to go on a date.

Right, but what if I, right, and that happens?

Even if it's okay, that was actually a bad example because he's gone back.

It's the equivalent of somebody who came out as gay.

I guess they could go back.

All right, I guess it's possible, but it's really hard for her.

I sympathize with her.

It's definitely very tough on the relationship.

Like this person that you felt was completely platonic, that you treated like a brother or a sister.

It's like your sister coming and saying that they have feelings for you.

It's just like,

it would give me the willies for a minute for sure

well i think there's nothing to be done because it will either the relationship will either fall away or you guys will face this i don't think there's anything like you have to do on your side and from what i know being you know like we've had the great ian fidance on the podcast comedian who's spy and is you can really fall in love with a person.

And there are just some people who, you know, gender isn't the leading sort of driver for attraction.

It's, it really comes down to the person and that can be male or female or however they present.

So I would say

give him the benefit of the doubt.

But if you're not interested in him, that's really what takes precedence.

I agree with you that you can fall in love with a person for sure.

What are you nuts?

Yeah, we should.

Okay.

Our what are you nuts moment of the week are our gripes with people, places, and things, both big and small, whatever is sticking in your craw.

Yesterday, my son comes up to me and he goes, hey, dad.

And I go, yeah.

He goes,

I'm like, he's like, I dropped a pair of socks down the toilet.

I'm like,

thank you for coming to me.

Thank you for not hiding this.

Also, what are you nuts?

He was like, I just, and I'm like, did you just want to see what happens?

And he goes, no, I just had them in my hand and now they're, they're down the pipe.

So to my son, Max, I love you.

And I say, what are you nuts?

Socks?

He'shed them.

I own.

He felt

a pair of socks.

Yes, and they're rolled up for sure.

And pipes are still working, but I don't want to even imagine what will happen one day that's going to cost me thousands.

Yeah, yeah, that's tough.

What are you nuts?

Bad.

My what are you nuts is.

Did you know that BJs was like Costco?

They're basically the same place.

Course James Club, BJ's.

So I guess I was ordering on Instacart and I cooked a beautiful taco feast last night.

And I ordered some stuff from BJ's.

And I just added Carolina white rice.

I just added white rice.

It didn't say the size, but I assumed, Josh, you had white rice.

I just thought it was a regular pack of rice, even if it was like a BJ's Costco-size rice, right?

What is that?

Three pounds?

Sure.

Like, it's bigger, right?

Josh, the bag that showed up at my door was a 25-pound bag of white rice.

Of course.

25 pounds.

What are you, nuts?

Who needs this amount of rice?

And it's in the same exact material as a smaller bag where you have to cut open the side and you have no way of sealing it.

Nobody's eating 25 pounds worth of rice in one sitting.

Have it be like resealable at a minimum.

Now I just have like this open thing of rice.

I know it's going to spill all over the floor.

What are you, nuts?

25 pounds?

It's too many pounds.

Take us all the time.

You know what else is too many pounds, Josh?

I don't know.

You know what else is a what are you nuts?

Not giving us five stars.

Listen to us wherever you get your podcasts.

Watch us on YouTube.

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Mondays and Thursdays, folks.

We will see you

next time.

Please note that this episode may contain paid endorsements and advertisements for products and services.

Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.