Episode 457: Jeff Byers: The Former NFL Player Exposing the $200 Billion Supplement Scam

Hi guys, it's Tony Robbins.

You're listening to Habits and Hustle, Gresham.

Before we dive into today's episode, I first want to thank our sponsor, Therisage.

Their tri-light panel has become my favorite biohacking thing for healing my body.

It's a portable red light panel that I simply cannot live without.

I literally bring it with me everywhere I go.

And I personally use their red light therapy to help reduce inflammations and places in my body where honestly I have pain.

You can use it on a sore back, stomach cramps, shoulder, ankle.

Red light therapy is my go-to.

Plus, it also has amazing anti-aging benefits, including reducing signs of fine lines and wrinkles on your face, which I also use it for.

I personally use Therasage Trilight everywhere and all the time.

It's small, it's affordable, it's portable, and it's really effective.

Head over to Therasage.com right now and use code BBOLD for 15% off.

This code will work site-wide.

Again, head over to Therasage, T-H-E-R-A-S-A-G-E dot com and use code BBOLD for 15% off any of their products.

Guys, we have Jeff Byers who's on the podcast today.

Jeff is the co-founder and CEO of Momentous, which is my favorite supplement line.

And I'm not just saying that because he's sitting across from me.

I'm saying this because

they are one of the top dogs for good reason.

They are super, super diligent.

They're very stringent on their certifications for their products.

I trust them.

I trust you.

And so we're going to have a whole conversation here on supplements, optimization, human performance, all the good stuff.

So anyway, Jeff, thanks for being on the show.

Yeah, super excited.

I mean, this is, this has been a long time coming.

I think this has been like a year and a half or something that we're like, hey, why don't you come on the podcast?

Yeah.

And finally, well, here you are.

You need the stars to align with scheduling and the craziness that is life.

I know.

I'm glad I'm here.

Well, you don't live here.

Like you live here, you don't live here at all, but how often do you come to LA?

A lot.

A lot.

But it's just like I've had a couple of bigger gaps than I normally have.

It's just, I wasn't a priority.

It's okay.

It's okay.

I'm not, I'm not offended.

I understand.

You have a company to run, a big one.

Yeah.

And it's grown.

Like, how big is it now?

We're,

we'll do 100 plus million this year in revenue.

Wow.

Okay.

We're going to get into all of this stuff because you guys are, I think, just doing everything right.

I want, before we just kind of go into that, can you just kind of give like a backstory of who you are?

How did you kind of get into the supplement space?

Because your story is pretty phenomenal in my opinion.

That's when we met.

You told me your whole backstory.

So can you just give my audience a little bit of like who you are and why you kind of are doing this?

Yeah.

Well, first, I never wanted to be a supplement company CEO.

That was not my dream.

It was not on my bingo card, which is what all the cool kids are saying now.

But like my background, I went to school at USC here in LA, but really uniquely, I was one of the top recruited high school athletes.

I played football.

I was a two-time captain during USC's heyday.

I was an offensive lineman many, many pounds ago.

But I had a really unique journey in college.

My true freshman year, I started as a freshman on a national championship team.

And the last game of the season, I just destroyed my hip.

And I ended up having two hip surgeries post that and was told I was never going to really play football again or it was going to be a big struggle.

And every athlete has some transition point in their career of like aha moment.

And it's really hard, right?

It's hard to transition out of athletics or elite military service or whatever that may be.

I just had that thrust on me when I was 19 and like started mentally planning for it.

So I missed my entire second year because of two hip surgeries, but I ended up getting on track to graduate undergrad in three years.

Anyways, fought to come back.

My third year, I had two back surgeries, right?

So I missed my second and third year because of injury.

And I just like, it, the hardest part about transitioning out of sport.

or military is you let sport define you, right?

Because it's everything to you.

And you have to realize when you transition out of sport, it's like the sport never defined me.

It was a part of me.

I define me.

I get to choose who I am.

And that's a hard process.

I got to do it when I was super young and it actually came back.

Football came back to me.

So I ended up playing my last three years at USC.

I was a two-time captain.

I got my master's in business.

And then that's also very unique, right?

Like, usually, if you're an athlete, you can, not to be like, not to like paint everybody with the same brush, but the fact that you got like an NBA from a very hard school,

plus you were the athlete.

But I would never have done it if I didn't get hurt.

Right.

I had this, I had this aha moment, this inflection point in my life that was like, football defines me, what I'm going to do without it.

And then I was like, you know, I'm lucky.

I'm very blessed to have a great family.

My dad was like, nobody feels sorry for you.

You're getting a free scholarship.

Yeah.

Right.

To go to a top, figure it out.

I love that.

My God, your dad was also, he's also pretty, very successful.

I don't remember what he does, though.

My, my dad's been in the meat industry most of his, the, the, most of his career.

He's worked for Hormel and a company called JBS and he's retired, but like really successful leader has managed big, big companies, way big.

Like it's so funny, like everybody's, oh, your dad must have great advice.

I'm like, my dad managed like 100,000 people.

Yeah.

Right.

And like an $18 billion P ⁇ L where I'm like, I'm rubbing pennies together.

Right.

But you still would think that's so funny you say that because one of my, I would always, my question was going to be like, you must have learned some type of leadership going into now being a CEO of a company that's, by the way, $100 million plus.

Like, did you get any leadership?

Yes.

My dad's, my dad and Pete Carroll have been the most influential people in my life.

Okay.

Right.

From the leadership, management, how you handle people, right?

Vision and all of that.

It's just, it's not always that like.

When I think about leadership and I think about what I saw from Pete Carroll as like one of the best NFL and college coaches of all time, it's not apples to apples to momentous.

Right.

But there's so many similarities.

Like you're in the same category, but it's just not everything applies.

Like how you, how you manage athletes and hold them accountable is actually

can't do that in a real workforce because a locker room culture, when you live, when you sleep together, eat together, play together, work together, you have different bonds and you can challenge people and have different conversations

more bluntly than you can with,

you know, a director of sales or marketing or ops or whatever it is well especially in today's time right now right it's become much more difficult to do to you got to be much more mindful and PC

I think that's correct yeah which is hard for me at times yeah I know me too

so anyways so I went to USC graduated with my got my MBA and had a really cool opportunity playing the NFL I played four years in the NFL I call it I practiced for the Seahawks and and the Broncos and then I played for the Panthers I also practiced a lot for the Panthers but I really got to start a handful of games for the Panthers and was a backup offensive lineman.

And it was a ton of fun.

Like, I, like many kids,

dreamt of being a professional, right?

Whether you wanted to be a musician, an actor, or an athlete, I dreamt it.

And I'm one of the very few, and I realize how lucky I am to have the ability because there is some genetics at play.

Like, yes, you like, like I had to be 6'4 and 3'10.

Like, right.

Like, if I wasn't 6'4 or 3'10, I could have never have played in the NFL.

If I was 5'5 ⁇ , 310, I would never have played in the NFL.

So I

lots of stars align.

How much would you say is genetics versus work ethic and practice and all the other things?

You have to be in the zone from a genetic standpoint.

There's no, no shape or form.

You can't think in any sport, right?

Not in any sport.

For like every position, for example, every position, you have to be in a zone, right?

Like you have to have some unique characteristics.

There's a lot of people that fall into those unique characteristics, right?

And then you have to be lucky enough to have grown up in a household or in an environment that allows you to play and succeed and that can fuel that passion.

And then number two is you have to be lucky enough to not have major injuries or whatever, right?

Like, I mean, if you back up like that household is about socioeconomics and it's about opportunity and it's about gear, it's about the right location, high school, all all those things, right?

Number three is like, you just don't get hurt in the wrong times.

And the number four is like, if you do not work your ass off and you are not mentally tough, you will never be great.

You will never make it to the NFL.

You will likely never make it to a collegiate level because you get.

punched in the face, air quote, every single, single day.

You get challenged.

You get like, it is really, really hard.

And you have to like, one of my favorite quotes from a coach is like, you have to learn to love to be uncomfortable because you suffer and you suffer and you suffer.

And sports unique is because you have this really grueling, high-pressure stakes that, right, a lot of people depend on you.

But also like the fatigue and the injury rate is like, you just play hurt.

You like, you just learn to like, you're like pain, normal, right?

And you just learn to go through things that most people can't imagine.

So

there's a lot of mindset and effort at play.

And like, if you don't work hard, you do not get there.

There are some freaks some massive freaks that you know might not have to work as hard as others but they're very very very few far in between and when you have like genetics opportunity and hard work all and everything kind of goes right that's the hall of famer that's 100 you know it's so i'm so glad that you mentioned something because you don't hear that so often which is such a big piece of it which is the opportunity within your family because people are not taking sometimes into account the gear is expensive, right?

Having someone to like take you from practice to practice, like getting there,

having like a supportive family, the socioeconomic piece to a lot of these athletes that I, that I know even, they were able to even like self-actualize to be who they are because they had a family that allowed them to do that.

100%.

You know, and people don't think about that.

The other thing that you said was very interesting.

And I, when I found out, when I met you and you were like,

someone was saying, oh yeah, he was a professional athlete, blah, blah, blah.

Now he's the a founder.

You know, like, it didn't surprise me because, like, you know, part of what I do is I talk to some of the most successful, you know, CEOs, founders, people in the world.

And what one thing, the through line that I always hear from people like on the show, off, even much more even off the show, is what they look for in an employee or someone to work with is somebody who played sports seriously, like played like D-level sports or played, like played something like you, because you already are halfway there, which is like the mental mindset of, you know,

not just the team building and all that, but like grinding, practice, long hours, hard work, like consistency, like having to go on and on and on.

Like those things, like when you are an athlete like you were, it like you were, those are fundamental life skills that will serve you so well in profession.

And you have to be coachable.

And coachable.

And that coachability in business, like I said, that's a great point.

Coachable curiosity curiosity.

It's like you have to be willing to seek discomfort and seek advice to go further.

Right.

That's

true.

And it's hard to get outside.

I mean, I do like sports, music, like

the arts have some of that in there too.

Cause like you can't be great at music if you aren't coachable, right?

If you're not curious on how do you push the limits.

And there's a lot of times when it's like, I mean, some of my extended family are incredible musicians.

Like there's a lot of times you get to make a choice.

Do I play an instrument?

Do I practice or do I go hang out with my friends?

100%.

Right.

And to make hard decisions on to be great, right?

It's not fun.

That's not fun.

Right.

Like, not fun in that moment, but when you think about where you could derive joy and what matters.

Anyways, it's.

No,

no, that's 100%.

Like life's choices, right?

Like, if you want to be.

a great or this success you have to be making those choices that like it's not instant gratification.

It's delayed gratification.

Well, it's like that.

Like, that's so powerful.

Cause that's one of the things that I learned in sport is to be great at anything, like it's bone-crushing consistency, right?

It's like what we did in the NFL was not crazy.

Like, and how you got there was just like consistent approach time after time after time.

And when you do consistency builds, and that's when greatness happens.

Health.

is not a today thing.

It's not a tomorrow thing.

It's an everyday thing.

Look at Tom Brady.

Yeah.

he was like he wasn't even considered a great player yeah right like but he was so committed and such a hard worker and so consistent and stayed on on path yeah and now look and you just did the same things right the boring mundane the boring mundane when i think about like training like training as a professional athlete like you could do everything but you did the most important things over and over and over and over again exactly and that's how you got great that's what health that's with performance for life that's with whatever you want to do you want to be a a great leader, do the same things over and over and over again, right?

Show up for your team.

You can't do it one day, do it every day.

100%.

Right.

And over years and years, you become a great leader.

Was that how?

So, so, did you take these types of like number one skills that you bait that you did?

You fostered these by just doing the consistent, mundane, boring things and very like over and over again.

But you also said that your dad and Pete, like all Pete, Pete Carroll, like you learned a couple of things, even by watching what they did.

What was the one takeaway from Pete Carroll that you take now into your business and from your dad?

I would say from Pete,

it's show up the same every day, right?

Be

predictable about how your energy is and how you show up to your team.

Right.

And the thing that I saw from Pete is whether you win, loss, good, bad, Pete showed up the same.

Really passionate, high energy, right?

You never questioned if pete loved what he was doing today i guarantee you pete had a lot of days where he had to change right and he had to be like i get to choose how i show up i'm going to show up differently so pete to me really showed me the power of if you show up consistently and you show up with ability to galvanize and bring passion and purpose to what you do people rally yeah right

but if you do it sometimes people don't buy in right like i played for coaches that like sometimes they have high energy sometimes they mf you and sometimes they do this, and sometimes they do that.

And you're like, what am I going to get?

I don't know.

It's really hard to perform for those people.

But when you know, this person truly cares, they're really passionate about what we're doing.

They love it.

They're in all the time.

It's not like, are they in?

Are they out?

Are they pissed?

Are they not pissed?

Anyways, that was really powerful from Pete.

Predictability.

Predictability as a leader and as like the head coach.

From my dad, I mean, I've learned like my dad is

really, really influential on me.

Like from my dad, is like

people are your greatest asset, but also the hardest thing you do every day.

Right.

Because we're all humans, right?

You have to make hard decisions, but you have to do them with compassion as well.

And I would say the other thing, like my dad, like, so the people stuff I work a lot with my dad on.

Like, because we're all really unique and crazy and weird in our own ways.

It's difficult.

And difficult.

But at the end of the day, like every decision i make potentially has an impact on that person and if i have an impact on that person it probably has an impact on somebody else and somebody else right the ripple effect the ripple and those things

you can't take them lightly but you also have to make the right decisions so the other thing with my dad is like my dad's ability to just work right and like effort effort makes sense and it's like it's not a choice right never a choice it's like you always work hard and that was like like i have a lot of stories about my dad, but like I remember I was in seventh or eighth grade and I was an offensive lineman in seventh or eighth grade too.

And I was, it's like peewee football and I was, you know, running down and I kept like making my block and looking back, right?

Because I was done.

And he was like, you're never done.

Like you always go to the whistle blows, regardless if you did your job or not.

right and i like like that effort that repeated effort of like doesn't matter where the guy the running back is behind you, doesn't matter, like just go always bust your butt, always work.

Whistle blows, take a break, figure out what you did right, figure out what you did wrong, do it again.

Right.

And those, those types of lessons are really unique to me because how do you relate them?

How do I relate them to business?

Like a lot of things relate to business.

Like to me, it's just there,

you just have to like, okay, like one of the examples I give of around like growth stage or entrepreneurship is like the ball always gets snapped.

In football, the ball always gets snapped.

Doesn't wait for you, doesn't care about you, right?

And it doesn't remember if you got beat the last play or you had the best play in the world.

The ball gets snapped.

And so as a leader, you have to be ready to go at all times.

You also have to have a really short memory, but you have to be able to learn from your past mistakes because that's what the ball is going to get snapped.

Time is moving forward.

You're going to have to make a decision and you don't have time to think about it because the ball gets snapped.

Right.

It's like a sense of urgency.

See, it is a sense of urgency.

It's a sense of urgency.

But the short memory, like you just like, you got to forget it.

Like, how many, like, as a business leader, good and bad happens every single day.

And I leave a conversation where I'm like, man, that did not go good.

Right.

Literally, in like three seconds, I have another meeting that I have to show up differently to.

And I can't worry about that being like having a board member that wasn't happy.

Right.

That's the worst part.

Ball gets snapped.

Yeah.

Clear and go.

Right.

And like, that to me is like a really, like, it's such an easy one-to-one of like business to sport.

And is that like compartmentalizing?

I don't know if it's compartmentalizing.

It's just knowing that there's always another play.

And the most important thing to do is win the next play.

Yeah.

Because you can't control what happened in the past, but you have to learn, like quickly

analyze what happened, move on.

Because like if you got beat.

And that you let the same thing happen again and again and again,

you lose your job as an athlete, right?

You get fired.

Same in business.

Like my board doesn't care if I make mistakes.

What they don't want to see is mistakes be made the same over and over and over again.

Mistakes are expected, right?

Because we're trying to do it better than it's ever been done before in our business.

And you get some right, you get some wrong.

And I also have never done this before.

And it's like, I'm trying to break the mold.

And it's like, hey, we're okay.

Make a mistake.

But if you make a mistake and you do it again and do it again, or if you make a mistake and be like, oh my gosh, I made a mistake.

What am I going to do?

It's like, make another decision, move forward.

And you have a partner as well, right?

Yeah, I have a co-founder.

And like, this is, we're on year seven together, technically year 10.

We worked at a biotech together for three years.

Yeah.

And she is like, there is no chance that I, that momentous is what it is.

And I am what I am without her.

And we've had a really pretty tight relationship of like, we are equals.

We'll always be equals from representation on the board, from equity, from compensation.

We have different roles in the business, very different roles.

She's the president.

I'm the CEO.

We call it the visionary integrator.

And she comes from a very different background than I do.

We're both pros.

She came from McKinsey company.

Oh, wow.

So she's like super academic.

Yeah.

Okay.

Yeah.

She must be great with operations.

She, she's a, she is.

like integrator versus visionary.

Like I get to sell, I get to build, right?

The stoke lead the people.

She's awesome at managing people, awesome at at process right strategy i've yet to sit down with somebody who's better at strategy than her and i've sat down with some really smart people yeah she must be so smart and like she's also awesome at hiring awesome at hiring because she's able to i think mckenzie trains you to hire really well but like how she interviews and pull people out like i am a cultural hirer like yeah like i can i can take that but it's like how do you get to technical skills and all like just like masterful how she can unpeel people that's amazing

And so, what we've always said, like, we started the business based upon our principles.

And, like, anyways, we were at this biotech together.

We weren't, we didn't work super closely together early on.

And then, what we realized is we really had similar values and we cared about things the same of like, we really were entrepreneurial.

We wanted to like, this was the biotech was a jumping off point for both of us.

We cared about performance, but we cared about integrity deeply.

We cared about like being inclusively doing it the right way, no matter what, like money would come later and we really really believed in candor and conflict like coming from the nfl it's like you never questioned where you sat at the end of the day you know if you had a good day or bad day right right because somebody told you and if you didn't know yourself and uh

like that amount of direct feedback and having conflict and she came from mckinsey which is a like a pro like it's like pro pro sports business yeah where there's a lot of conflict and you never were confused and so we've been able to turn candor and conflict into our greatest like our our greatest strength together because we come at problems so differently like just the visionary integrator mindsets are different how we operate our personalities are opposite but we always have the same goal in mind and we come at problems very differently and we buttheads and we have some conflict and we speak candidly and the next thing you know my idea and her idea come together and it's a different idea that's the best idea.

It happens on people.

It's really unique.

But the one thing we've always like, we are able to like check your ego, like, right?

Like, hey, like, you know, and like go back and be like, man, I didn't like how I showed up there.

Like, my ego got my way.

And it's like, that's really unique in founder relationships.

And you call each other out, basically, and

keep each other honest, I think is the way to put it.

When people see it for the first time, their minds are blown.

They're like, what's going on?

And then like three seconds later, it's like, we're back on the the whiteboard figuring out how to solve the problem.

That's amazing.

But it's because we've worked together for so long.

And I would say it's also because, like, Erica's like one of my great friends, but we don't hang out.

Like, it's really hard.

Yeah, no, I get it.

Like, it's like we work together like 60 hours a week.

And it's like, anyways, we had an off-site down in southern Utah and her and I drove back together.

And we were in the car for like five hours.

It was like the first time in a really long time that we like talked about non-business stuff for more than 10 minutes.

Wow.

Right.

Like,

yeah.

Because like when we're together, we're solving problems.

We're dealing with team stuff because there's always a problem.

There's always a personnel.

There's always a new hire.

There's always some challenge.

Totally.

So it's like, you know, like her husband's a big mountain skier and travels the world.

And like, I've got three boys.

And like, you know, like, what is Bethany up to?

What is so-and-so doing?

And it's like, we just like talked.

And I was like, holy cow.

Like, we haven't talked about our personal lives this much in a really long time and it was like really kind of nice yeah yeah yeah but unless we were trapped in a car with me driving right and no soil service because we're in southern utah like she would have been working i would have been working you know it's like we sit on airplanes together all the time and we just work i just work yeah well yeah but it works though right because you guys like yin yin yang right you guys

you guys have like different skill sets yeah so Okay, so then now you're at the biotech and now you guys, how did you guys say, okay, now I'm going to start a supplement company that has like really like at the highest level in terms of quality and like, how did that happen?

So I never, Eric and I never dreamt of being supplement company.

Right.

Founders, CEOs, whatever we are.

In 2018, we spun out of this biotech and we spun a technology out of it.

So we spent three years together at biotech and the what the biotech was developing was a transdermal drug delivery technology.

So how do you get drugs through the skin?

And one of the reasons why they brought me on as employee four was because they had an idea to use it in sport.

Oh, right.

And deliver non-drugs through the skin.

Okay.

And that was really interesting.

Was it like patches and stuff?

No, it's like a lotion cream.

Oh, okay.

Anyways, in early 2018, they were starting to phase two clinical trials on.

a couple medical products.

And we had this really cool product that was starting to get a little traction.

We had early data on, but we were working with Tutor France champions, marathon world record holders, the Department of Defense, pro football teams.

So we, the biotech, the technology was able to deliver sodium bicarbonate.

Bicarbonate, sodium bicarbonate is baking soda, but bicarbonate is a buffer.

Read means it helps control acidity.

And in our bodies, when we train really, really hard or really, really long, you produce acid, hydrogen ions.

So lactic acid is what we typically refer to it as.

when those hydrogen ions build up in your muscle it's your limiting factor to go harder or to go longer right because our body's natural ability to buffer is is not there So anyways, by being able to change and regulate the pH of the muscle, you can actually push a little harder and push a little longer, right?

Which has really awesome sport implications, like and really awesome special forces implications and all these other things.

Yeah.

Right.

So it got really crazy traction in those spaces.

But we were at this biotech that was starting FDA clinical trials, phase two, to like

not the same.

Consumer, like we were like a consumer biotech.

We had this cool product.

We were doing clinical research we were like running and gunning working with the craziest places i could ever imagine you know from my past life and the biotech was like we're going to clinical trials like totally two different mentalities and error and the and so the biotech started to slow down oh right yeah in the right ways how it normally does and

i was doing this really cool passion project in here within the biotech and Erica was like, I want to let, like, I want to help you with this.

Like, this is fast and this is fun.

And, but we were at this crossroads.

What do we do with this product, this like unique application of it?

I was like, well, can't live within the biotech because we're starting to like

building inventory does not relate to a biotech company.

Right.

Right.

That's pre-commercial, that's in phase two clinical trials or a marketing team or any of that.

Can't really sell it because we, we, we didn't have enough sales traction or enough data.

And I was like, maybe we spin it out.

And so Erica and I basically just negotiated with our employers.

She was employee two, I was employee four to spin out that the rights to that technology and create a company around it.

So in middle of 2018, we started the underlying entity behind Momentous, which is called Ampiumen.

And what's super cool with that is we didn't, we want a supplement company, right?

Like that's why we are in the unique place that we're in.

And we wanted to create, you know, like the first pitch deck was like, the next great high-performance company was literally what was like.

So that was kind of the, that was was what you wanted to do you wanted to create the next best high performance performance company like who like give me an example of who you were looking at to you know emulate if you had to pick one i don't know okay right sounded really cool yeah it just sounded good right yeah but what we were doing with pr lotion had never been done before right and we were doing clinical research and we were in all these unique places and what what I saw at the time was like, we have all this crazy access.

We're doing something really unique.

What if we brought other technologies in and other products in because we have the access, right?

And then we can bring them to the consumer space and like think high performance and consumer, which was really interesting.

Didn't know what the hell I was doing or I was talking about, other than we had a really cool product and it thrusts us into these unique places.

And so we always, but from day one, we knew that AMP Human, AMP HP was not just this one product.

We thought the product was going to be really big.

Turns out it's incredibly niche because how you work out and how I work out,

maybe once or twice a month, maybe.

Do we work out hard enough or long enough where PR lotion can actually have an impact?

And it's not really pretty.

It's kind of nasty.

Like you've got to be hardcore.

And it's still a product in our portfolio.

Really?

Yeah.

Like Navy SEALs use it.

We had some really cool traction in some of those unique places.

And so our...

Our first funding was from Venture Capital and the Department of Defense.

So we won a $1.6 million innovation contract with the DOD through special forces.

For that, for that one product.

For that product.

And then what happened?

We did a lot more clinical research and we like it helped get us going.

Right.

And we, and the product built ultimately into about a $3 million SKU,

$3 million product.

But throughout that time, we tried to like...

acquire new technologies or like where else do we go but we had this scientific advisory board because prussian was doing something really unique we had like the best sports scientists and all these crazy people involved of like, oh, what if we could do X?

What if we could do Y?

What if we could do Z?

But that really high-performance space is so

out of reach for most people of what we learned.

So then what was like, so then you thought, okay, let me just be more for the people, right?

Well, my board was like, you should go do sports nutrition.

And I was like, hell no.

Really?

Yo, I fought it.

We fought it so hard.

I remember sitting at a board meeting.

We had a board meeting in San Francisco and they're like, it was like on the like roadmap of what's possible is like 50th supplements.

Right.

And they're like, well, what about this?

This is awesome.

Like, this is fast, big market.

I was like, we are a consumer biotech company.

We do clinical research.

We're funded by the federal government.

I am not launching a protein.

Like, never.

And part of it, like, I go back and ultimately I had a mentor friend challenge me and like made me realize the board is right.

But it was this the industry is so messy, so dirty, unregulated.

My ego said, you don't want to be a supplement company.

You don't look up to anybody.

I want to be that person.

I want to like, I want to be a different, I want to be a disruptor, a different, like, like do it better than it's ever been done before.

Like I wanted to challenge and all that.

And like what I saw in supplements was marketing, marketing, marketing, not brands that I loved and not great products, right?

That's the scary thing, actually, that people don't recognize.

Like a lot of the brands that do the best is because they have really good branding and really good marketing, but their actual products are really terrible.

It's not built on the fundamental base quality

or doing what's right for the customer, the consumer.

And so for me, I just like, I use a lot of supplements and sports nutrition.

Like I probably had a million dollars purchased for me or on my behalf over my sports career.

Like you just do.

Like since high school, I've been taking protein shakes and weight gainer and creatine and you name it.

Right.

Like what brands were you using back then?

Back in the day, metrics.

Metrics, right?

I mean, like, there wasn't many.

I'm trying to think of like, what was the weight gainer I used to take?

Oh, man, it was bad.

But like, there's just so many things out there.

And it's like, you know, Gatorade's a supplement.

Like, it's sports nutrition.

Yeah, I guess so.

Right.

Like, it's not used like that anymore.

It's now because, which is part of its problem.

And if like, we can get into that whole unhealthiness of the

thing.

But

I realized, right,

that there are really, really high quality.

There are companies that make high quality products, super high quality products.

They aren't brands.

They're companies.

Like when I think of a brand, a brand inspires you.

They motivate you.

You put a hat on of that brand.

Yeah.

Right.

Because you feel something for them.

The really great product companies felt like Amgen or Pfizer.

Yeah.

They felt clinical so far removed.

Totally.

And they weren't here for my, to help me be better.

But those were the companies I used because those are the companies that got recommended to me when I was in the NFL.

Right.

Because of the quality.

But I didn't like, it's not a brand.

It's not like a brand evokes.

an emotional response.

Yeah.

Right.

And like, yeah, that, like, they might have a brand name, but they're not really a brand.

So you wanted to like do it better than anybody else.

So I wanted to bring quality and brand together.

Right.

And I wanted to do it differently because ultimately I don't believe supplements are the fix.

Like our company doesn't.

Like, so when I look at the market, it's so noisy.

Like, what do I take?

Why do I take it?

How do I take it?

All that BS.

And then it's like, is it actually good?

Right.

Don't know.

And are they helping me?

That's true.

Nobody really knows.

And so it's like this, there's equality.

So how do we build the best, highest quality products we can?

How do we bring knowledge and help educate people and be their partner on their journey for performance for life, not performance for just sport, performance for life?

And then how do we actually create a really, really highly curated product portfolio?

that gets people in the right products at the right time, but also

not have the wrong products in there.

And so, like, that's super important.

To me, like, the curated portfolio, the knowledge, and the quality all together create a really differentiated brand that can create and drive impact.

Well, how do you even know when?

Because because you just said it, it's such a noisy space.

Like, the supplement space is a trillion-dollar industry now, almost.

And it's getting bigger by the day.

I mean, and you know, if you're watching social media, every second video is about a product, you know, like a supplement of some kind.

People don't know what to take or why.

And or why.

And the other major is if it's even a quality supplement.

That's the problem.

I think you're exactly right.

We're bombarded with noise, right?

Like everybody's got something.

Why?

Because there's no barriers to entering our category.

You and I could start a supplement company tomorrow.

Now, I know.

And we could put like baking soda in it.

Do whatever you want.

Yeah.

You can do whatever you want.

Right.

Which is scary.

So the like, this is part of why I didn't want to be a supplement company.

Anyway, so we started to think about building it ourselves once I realized like, oh, there's opportunity here to do it better than it's been done before.

What was your first product?

Well, we started building a protein powder.

We started building a hydration product, a fuel product, and a recovery product.

We started building that.

Right.

And that was what?

What was it?

The hydration one was, what was it called?

It was called hydrate.

We don't have it.

We don't have it anymore.

so we'll get, we'll get, this will get fun.

Um, what I realized was it was really easy to build a supplement company.

Really?

Really hard to do it.

Right.

Like,

like, actually, like, the mon, like, from a money perspective, really expensive.

takes a lot of time from a sourcing perspective.

And it's like, like, the industry is almost set up to not allow new brands to do quality and to do certifications because it's so cost prohibitive, right?

To find those things out.

Like

example, like we use NSF certified for sport.

It's the top, I believe it's the top certification that you can possibly get because it not only tests for all banned substances, aka bad shit, it also does label claim accuracy, right?

So everything that's on the label, if it says 20 grams of protein, it has to test within spec.

If it says 40 milligrams of sodium, it has to have 40 milligrams of sodium.

If it doesn't, you fail, it can't go to market.

So number one, failure of productions happen in my business.

And when they fail, they never go to market, right?

That is one challenge.

Like when you're a young company and you don't have product, it's real hard to make money and it's real hard to dumpster one.

It's also really hard to tell a manufacturer, hey, if we fail, that's on you.

You're going to eat it when you have no leg to stand on.

Leverage.

Number two is we pay per production run on NSF.

And the cost doesn't matter if you're big, small, and when you're early on, you say, hey, we're doing a production run of 1,000 units.

And 1,000 units back in the day was a lot of money for us.

Yeah.

Right.

And

the cost of NSF on 1,000 versus 100,000 is the same.

Put it in perspective, today.

How much would it cost?

Today, we spend, last year we spent about 1.6% of our top line revenue, of our revenue, total revenue, on post-production certifications.

Wow.

And that number used used to be double, triple, quadruple that.

And that just takes straight out the bottom line.

Because guess what?

If you don't, like, we could, we could have had a certification that cost us a hundred dollars.

And that's what most how do you so?

Basically, most companies might have those certifications.

Uh, there are great companies out there that certify NSF certified for sport.

Informed sports are great ones.

So the NSP.

Wait, wait, wait.

So the ones that people should be looking for is this NSF number.

One.

To me, my belief is NSF certified for sport.

right and I hate the name but it's the because sport implies it's only for athletes but it's the highest testing that that NSF does because it's like every other test you have to pass every other one of their qualifications to get certified for sport really

so that's the top that is the top in my opinion uh USP does a nice one where it does label claim accuracy on that but it's not testing like NSF certified for sport is the only thing that professional teams can give their athletes.

If it doesn't have that logo, they will not give it to their athletes because the risk of cross-contamination is too high.

Or what they say,

what is on the label is not actually in it is also practical.

Like nobody wants to have a label that says 20 grams, if not something, have 12.

That happens in our industry quite often.

A lot, probably.

Yep.

And then wait, so is there, so you're saying there's times when like you paid for this NSF certification, like for a run of a thousand, and it came back and it wasn't accurate or wasn't good.

And then we call it, we call it failing NSF.

I mean, so there's lots of points that our standards are such that we can, like, you can fail inbound specs of ingredients where they don't meet potency or cleanliness or they have too high of a heavy metal that won't fall in all, that don't fall into our specs.

Like our specs and our standards are super high.

So an example, we have a product called BrainDrive.

It's a nootropic.

We failed spec of it.

And we could have gone like no law against continuing to produce it, nothing, right?

Because we failed spec, we are now going to go out of stock because the most recent production run doesn't meet our standards, right?

And because of that,

we just took it off the website.

We have 14 days left to serve our subscribers of the product that passed spec, the last production run.

And now we have to start production all over.

We have to source all new ingredients.

We have to make sure they pass spec.

And we're going to be out of stock for two and a half, three months, which will cost our business a couple hundred hundred thousand dollars right

but we are required we do that because that's our standards and we don't require like

well we don't tell those stories but that's my goal right that's my goal is how do we tell those stories better because i believe like again our industry is 200 million 200 billion dollars So does that, are you saying that like most companies, like they, they would come back, let's just say some people, we don't know who, we're not mentioning names, and you don't, nobody really knows, right?

It could be a brand that someone's used and like you know a batch comes back and they failed whatever inspection and most companies will maybe just be like okay anyway we have like all these orders to fulfill we're gonna sell it anyway there are is no laws no rules right and it's not like you're gonna die from it it's no poison it's just not giving you what you what you expect like

i would also say not very many like the amount of manufacturers that comply with nsf certification are pretty tight because their standards are so tight like nsf does audits of the facility They require certain separation of ingredients and all these things.

So cross-contaminant, they require certain cleaning mechanisms.

So some people won't even apply for it.

Yeah.

I mean, most people don't even do it.

Apply it.

Right.

Because A, it's expensive.

And from a manufacturing perspective, it's just another cost for them.

And so I would say people wouldn't even know, like, our standards, a lot.

of people would never even know their products out of spec because they don't do the testing that we do, both inbound and post.

And so an example, like an NSF,

like last, was it last year, in 2023, we failed a production run of vitamin D, right?

From NSF.

It had, it was, it somewhere got cross-contaminated, whether it was in the supply chain, whether it was in the warehouse, we don't know where it was.

It failed NSF, right?

And so that product completed in its packaging, waiting to clear quarantine, forklifts go in, pick that packaging up drop it in a in a dumpster because it failed nsf it failed uh it failed because it had banned substance control contamination what did it have what what could it have been uh any anything right again when you think about give me an example what could be uh dhea is a banned substance right it's uh right like testosterone growth hormone etc um so what did it fail in like it failed in banned substances i don't like one of the ingredients it had enough amounts where we couldn't like nsf wouldn't pass it nothing to say you can't have that in your product, but we can't like we that it couldn't pass it because it was like the ingredient was was bad.

It was not enough.

It was

vitamin D.

Vitamin D is vitamin D.

Yeah.

Right.

So somewhere along the supply chain, right?

Something, something went awry.

Something went awry, right?

And you don't know what it is.

We don't know what it is.

Doesn't honestly doesn't matter.

Like, but what we did is like you put tighter parameters on your supply chain.

Okay.

You're not allowed to store our products next to anything on this list.

You're not allowed to ship with anything on this list.

You're not allowed to

caught that.

And now like, guess what?

But that there.

How many products?

How much of that like did it cost you to throw that away?

The only good thing is vitamin D is not super expensive.

I don't know.

Some dollars.

Some dollars with commas in them.

And that happens often?

We fail every once in a while.

But it doesn't matter to the consumer because you're not going to be giving it to them anyway.

Yeah.

But that's the purpose.

Yeah.

Wow.

You should fail.

Like in our industry, you should fail spec.

And so then there's other things where it's corrective action.

So like for like a protein, if we fall out a spec of the sodium on the protein, right?

We technically fail NSF.

What's required for us to do is to change the label.

To like, if it says 40 grams, 40 milligrams of sodium and we had 60, we have to change the label to 60.

Right.

And so it requires transparency, which is really important.

Again, if we didn't do nsf certification post we would you would never know is this what is that because you know you're you're known as like you have third-party third certified third third party certification that is is that nsf that is nsf so nsf is one informed sports another usp is another all really good all have their differences i've backed the boat up to nsf it's also the most expensive with which hurts my soul but like how much more expensive like give me an example 4x Wow, that's a lot more for a company to spend.

Wow.

Which is what.

But it's the most comprehensive.

And

if you have standards, price doesn't matter.

Okay, but listen, let me ask you.

Thank you for saying that.

Chocolate whey protein.

Yes.

Because there's a lot of

controversy over chocolate having a lot more lead in it than vanilla.

Is that true?

A thousand percent.

Why is that?

Because cocoa naturally has lead in it.

So it's just like plant protein has a lot more heavy metals than non-plant protein.

Because when you take a bunch of plants and you consolidate them down, plants have heavy metals in them.

Right.

And it just naturally has more heavy metal.

Right.

So then you should be very, very, very stringent on, I mean, people like a consumer, like me, who like chocolate.

Like to me, that's why I would use Momentous over another brand because automatically I know that chocolate probably has way more lead.

Yeah.

So you'd want to have a company that you know would be stringent on their 100% On their like 100%.

NSF,

NSF, you have to fall below thresholds

on all heavy metal tests, on all of that.

So it's like really important.

But like essentially, you think like any chocolate, anything with cocoa in it is going to have heavy metals.

It just is what it is, more than non-chocolate.

And then plant proteins are always going to have more heavy metals, just naturally, like unavoidable.

So because I

have your, I use your chocolate, your whey protein.

Do you even have a plant protein?

Yep.

Oh, I didn't even know.

We have a rice pea, really, really, really good.

Like, we just redid it all.

And honestly, like, it was a hard project to like make it better.

It's really good.

Really?

Yeah.

What is your hero product?

Like, what's the most popular product you guys have?

That's a great question.

Our hero,

this is where our business is super unique.

We have no product that makes up more than 10% of sales.

Really?

Yep.

And what you see from our consumers is

carts, right?

We sell carts.

And so like, if I would say like, this is one of the things that makes me most happy is we have,

I have this philosophy called the Momentous Three.

It's like the three most important products that have the most clinical research that have the biggest impact on performance today and performance tomorrow, forever.

Right.

They're called the Momentous Three.

It's creatine, omegas, and protein, top three SKUs.

Right.

Right.

Right.

And it's like, they're not sexy.

They really aren't.

But over, like back to this bone-crushing consistency, like you consume enough protein, you're consistent with your omegas and you take creatine.

What the science says is it's going to have long-term implications for lean muscle mass, long-term implications for brain health and connective tissue health and other functions.

Like those things matter.

Of all this products on the market,

the only other product that has as much research as those things in our category is caffeine.

Right.

Like magnesium doesn't even have that much.

Not much.

Magnesium has great research, but not as much as creatine.

No.

But when you, but also when you back up, it's like

not everybody, like a lot of people are deficient in magnesium, but you should get tested right before you just start randomly taking a magnesium.

Really?

Even for that.

It's easy.

It's easy to get tested.

I don't know.

I also had to draw the line.

Like how I got to the Momentous 3 was everybody asked me, what should I take?

And yes.

And

early days, I was like, This is what I take.

Yeah.

And I was like, That's not right.

That's not helping get people in the right products at the right time.

And how did I figure out what I should take?

I talked to really smart people and asked them.

And they said, What are your challenges?

What do you care about?

What are you worried about?

All these things.

That's how I got to my stack.

What is your stack?

Let's get in there.

Not right now.

Like, let's sit down this path.

Okay, because we're on the momentous three and it's important to me.

Okay.

But you'll tell me.

I will tell a thousand percent will tell you.

So I went and I asked all these people, anybody came up and talked to you that was

performance driven, right?

Meaning like they care about health, fitness, like they're training.

They're not like, just like, I need to get healthy.

Right, right, right.

What are the, what are the, uh, I say, performance.

I call it performance for life, right?

Like, like, how do you do the things you love for longer, right?

Over really long periods of time, right?

Like me in 20 years, I'm going to have the same mindset, performance.

I want to be able to do things I love for longer.

So I would say, what are the top five things you give people?

What are the top five supplements you recommend people?

Supplements or sports and nutrition or however you want to take it.

Everybody always had three of the same in the top five.

And really most of them had another two the same as well.

Every single one of them said protein, omegas, and creatine.

And I was like, why?

They're like tens, 10 plus thousand papers, clinically published papers.

They have really good short-term and long-term evidence, zero cross-relactivity, and they're really actually hard to get from your daily diet.

You can, like, if you eat salmon every day, you're pretty good on omega-3s, right?

Protein, you can also get from your diet.

And even like some of these people are like, well, protein is not a supplement.

Protein is just protein.

Like, that's a macro.

That's what I was going to say.

It doesn't classify in that category.

Anyways, I've gone down that rabbit hole with people.

I was going to say, you got to give me three.

You got to give me three.

I have to get three things that we do.

And so those are the three.

Magnesium was in there and Vit D was in there.

What was the last one?

Vitamin D.

A A vitamin D.

It's like, I believe three is a powerful number.

Tell somebody three, master that and then add on, right?

Figure out what your use case is.

You have connective tissue health.

Are you worried about brain health?

Are you worried about focus and or stress or cortisol, hormone?

Then you start winding down, right?

Down the list of like what's important.

But like if you haven't built your foundation and you don't continue to care for your foundation, which I consider this is the momentous three you can't build a strong house or a strong anything on top of right right it all starts with the building blocks right like if you're taking right if you're really worried about connective tissue health and you want to take collagen for connective tissue health but you're not hitting your protein goals it actually doesn't really matter hit your protein goals and then add on top right because protein is a fundamental building block of every of everything in our body collagen has really cool implications for connective tissue health.

But again, if you're not like, if you're hitting your protein goals, protein turns into collagen peptides.

Well, I was going to ask you about collagen peptides because there's a lot of, again, there's a lot of back and forth about this supplement, right?

Because some people say that you can't really get collagen from a supplement.

You have to, you know, it's, it's really hard to, what is your, because you do so much research.

Yeah.

What is the research that you guys found on taking like a collagen supplement?

Collagen has incredible implications around connective tissue health, joints, ligaments, tendons.

Not if you take it for three weeks, not if you take it for a month.

It's like three months minimum.

Really?

Right.

On it.

Consistent, right?

So

collagen peptides is essentially like a peptide is just a string of amino acids, right?

Protein is a massive string of amino acids.

I mean, collagen is a protein, but right, it like our skin, hair, nails, joints, ligaments, tendons, collagen things, yeah, made for collagen, right?

And as we age, our ability right to naturally produce collagen actually declines in our body.

So it makes sense that you would supplement it if you have connective tissue health injuries or questions or if you're doing something that has massive connect.

Like if you're a triathlete and you're doing Iron Man triathletes, you probably should be taking collagen because you're putting a ton, a ton of wear and tear on your body.

So I'll go back.

Collagen has good good research on it.

It does.

Is it like protein research?

Is it like college?

Is it like creatine research?

No, but it has, if you're thinking about connective tissue health, and that is a challenge for you as a human, collagen is a pretty good option.

Right.

Right.

On there, but you got to take it consistently.

And then there's some really unique things out there.

It has to have vitamin C in it.

It doesn't have vitamin C in it.

Not really effective.

Really?

Why?

Vitamin C is a cofactor.

My science guy's going to crush me.

It basically helps

it helps get it to the right places.

Vitamin C does.

Vitamin C does.

So you have to have it with vitamin C.

You have to take for your joint, for your connective tissue off, you have to take it before you load your body.

So pre-workout is the like optimal time because our joints, tendons, and ligaments don't have a ton of blood flow except for when we're training.

Right.

So even if you're going for a walk, like you need to take, you need to have collagen on before that so it can get delivered because you need increased blood flow to deliver the nutrients.

And number three is there's some data that says collagen and caffeine don't go too well together.

Really?

Because I drink coffee in the morning.

With your collagen.

Is that not a good thing?

So optimal would be always have it with vitamin C, take it 60 minutes before you load, workout, train, whatever it is, whatever we want to call it, and never take it with caffeine.

Worst thing to do is not take it at all.

So if you want to take it with caffeine, if you want to take it post-workout, if you want it like it's better than not taking it but to maximize it there are some tricks right right like that that right the literature points to do you make a vitamin c like a liposomal vitamin c no but we have vitamin c in both our collagen products yeah i was going to say because you actually you put the vitamin c in the collagen peptides yeah which is unique i think which is most people don't yeah most people don't

there are a lot of people that do but like a lot of people that don't a lot of people right that's the whole point right like this is the reason why i wanted to even have you on this podcast is to kind of give people the awareness, like make them cognizant of the fact that they should be checking their supplements, but like what supplements they're using.

If they're, because not just for the efficacy, but for the like over, like all these things we're talking about, like the certifications, like that could be, people could be buying air and they have no idea.

No idea, right?

No idea.

Which is really scary.

Yeah.

So we actually never finished the story about Momentous, how we got to Momentous.

So we started

building it ourselves.

This is all, I love flowing like this.

We started building it ourselves.

And I realized it's really easy, but really hard.

And then I was like, we're going to be so disingenuous to our ecosystem, like of military, of pro and college sports.

Like if we just launch another Me Too protein.

Yeah, right.

Right.

And everything that I've done in my philosophy was be at the forefront of high performance, be at the forefront of high performance, which means do it better than it's ever been done before.

Work with the best.

Only have the best products.

Right.

Be a challenger and know what you know and know what you don't know, anyways.

So, we're like starting to produce these products, like getting down that.

And I'm just like,

we're doing this wrong.

We're doing this wrong.

And

there's this brand, Momentos, and they were built in the NFL and MLB locker rooms by the top dietitians.

And they're like, let's build the best sports nutrition brand that we all wish we had, all these dietitians.

And they built it with this guy, Matt Juan, who's an awesome entrepreneur, right?

And like,

built a really cool business.

But like my business, Amp Human, Momentous was kind of stuck in this elite performance space.

And both brands were struggling to get out.

Like they were trying to build a really good sports nutrition brand.

I was trying to build a high performance company, right?

And we had these, both these really unique ecosystems.

And I knew one of the board members at Momentous.

And I was like, hey, we're going to go into space.

Got any recommendations?

He's like, dude, you should buy us.

And I was like,

okay,

right.

And it was like, then I started thinking, it's like,

they've figured out sourcing.

They've figured out manufacturing.

They figured out certifications.

And they already sell and are trusted by all of our customers for PR Lotion.

This is a pretty authentic fit.

They have a huge TAM, right?

We are disruptors.

And we have this like crazy network.

Like people want to work with us because we're doing it so differently.

Like that was part of the draw.

Right.

And so what if we smashed the two together?

Could we create a human performance company, which is a shift from high performance?

So the goal became how do you democratize high performance and turn it into human performance?

Because high performance is what happens in the NFL.

Human performance is what you and I do every day.

We're performing a change.

Anyway, so no,

I didn't even think about that.

You're right.

Like

high performance to human performance because we're doing something very different than like the NFL.

And when you seek high performance, it's really interesting.

High performers sacrifice health as a football player to be great at football.

That's so true, yeah.

Right.

To be, honestly, to be really great at anything, like to be a great executive, you have to sacrifice things

that are really good for you long term.

You just do.

Like that's.

To be great, you have to, there's a cost.

There's a session cost, right?

To be great.

Anyway, so.

You know what, though, that is so true.

Like, I wanted to

think about that because people automatically assume, like, if you think high performance, that they're like hitting every stride perfectly because they're a high performer.

But the truth is, if you really think about it, to be a high performer, you are sacrificing a lot of things like sleep, eat, eating, like, because you don't have to like.

Yeah, I hit my head for a living.

Guess what?

I know that's terrible.

Exactly.

To be the best football player, you're going to have to do some really bad things to yourself.

So that's interesting how you went from the high performance to the human performance.

So different, but so accurate.

But it's how do you democratize the best things that are happening here and bringing them to consumers?

So anyways, we smashed these two companies together.

It was the hardest thing I've ever done, still in my life.

Most challenging.

I went through crazy investor dynamics and board dynamics of like, we did an all-equity deal.

right two different companies two different cultures and it was really hard how much did you raise we didn't raise it We did an all-equity deal.

All equity.

All equity.

So we just, like, all their shareholders got shares in my business.

Wow.

And it was pretty close to a merger of equals.

Like, and that was, that was part of the challenge too.

It was like everybody like, oh, our way was the best.

No, our way was the best.

And I'm like, both ways are bullshit.

We're doing something different.

Right.

Like, it took me about nine months to like actually

me for me and Erica to be like, hey, we're, we're trying to blend two companies together and two cultures and all this.

And it's like, bullshit, put a stake in the ground.

We get to make the decision.

And that was part of our challenge is like, because we let it like young leaders in a business, like we like had really great boards on both sides and powerful people involved.

And we let the tail wag us a little bit.

Yeah, yeah, yeah.

And therefore they're like, no, this is how it should be done.

No, this is how it should be done.

And ultimately, at like nine months, Eric and I were like, we're doing it our way now.

This is the way.

Like, if you try to blend two cultures, you have no culture.

If you try to be two things, you have nothing, right?

It's like, this is the way forward.

And it's like, it was hard as a leader to realize like, how I done it before didn't matter.

How they want to do it doesn't matter, right?

Be definitive in what you do because that's ultimately what matters.

People crave direction.

I don't need to please everybody.

What I'm doing is not for everybody.

My team and my culture, Erica and my team and my culture is not for everybody.

And that's okay, right?

But it's hard to realize that.

Right.

And it's also really hard when you take two companies and merge them together and you're really small still to be like,

how

can we live without a person?

Do we like, we really need that person.

That person's good, right?

Right.

It's like, we only have 11 spots on the team.

And if you lose one, that's almost 10%.

Like, do we have, now we're in a different place where it's like, you can make decisions like that.

because you're, we have 55, 60 people now.

Yeah.

Right.

Anyways, so we're

actually a good story.

I love that.

We applied this brand.

Right.

And that's how we became momentous.

Well, we originally wanted to keep our original name, AMP Human.

Amp Human.

Turns out we had some regular, uh, some trademark challenges.

Mountain Dew owns the trademark for AMP.

Oh, really?

And like all energy drinks, sports drinks, all of that category.

And then GNC had a product line called AMPed, AMP, like Comma D.

Oh, really?

And it was like, well, we don't get to be Amp Human anymore.

We are now momentous.

And it was 100% the right move.

I'm glad trademark attorney forced our hand because we probably would have made the wrong decision.

Momentous is aspirational, means something, right?

Like it's, it can be built upon.

It was like, yampum was just a stupid name that I picked that I, right?

Whatever.

So we smashed those two companies together, you know, basically post that.

We're about a $5 million combined business.

Before that, it was like $3 million and $2 million.

And we were that same size for about 12 months afterwards.

And then we just,

what we did was important.

Let me share my daily routine game changer with you.

It's the Momentous 3.

I've been using their protein, their creatine, and Omega-3 combo for months now, and the results are undeniable.

These nutrients are key for long-term health and performance, but hard to get enough of through diet alone.

The Crea Pure Creatine boosts both physical and your mental performance.

The grass-fed whey tastes great with no weird aftertaste.

And the Romega-3 is a must for recovery.

Since adding these, my energy, my recovery, and my overall well-being has really improved.

So, if you want better performance, this is the way to go.

Visit livemomentous.com and use my code JEN for 35%

off your first subscription.

That's livemomentous.com code JEN for 35% off your first subscription.

Trust me, you'll be happy you did.

What was the first product though?

Oh, the first product.

Oh, you said that.

The first product that amp human was building.

So Momentous had protein.

They had had plant and and whey they had collagen they had creatine they had just launched an omega a brain drive and a product called the elite sleep but you also had the so the hydrate product so so my amp human was working on was working on three products before we bought before we bought them okay and all three of those products were too far in production when we made the acquisition.

So we had a recovery product

that we never launched.

Yeah, you didn't like that one?

Well,

they just had a better product.

Okay.

The momentous brand had a better product.

Yeah, good.

Okay.

You're very honest, like very self-aware.

It's like you have no shame about saying these things, which is so great for transparency, right?

Because people.

Yeah.

It's hard.

I learned as an athlete, if

you can't be open with yourself on like how you did, it's really hard to grow.

Yeah, I agree.

Anyways.

Thank you for saying that.

So we had this recovery where there is one human being being that uses recovery in this world, amp human recovery.

I've got three things left of the entire production run.

I've, over the last four years, have been using the entire production run because I'm just like, there's nothing wrong with it.

We spent a lot of money on it.

Write it off the books.

I'll consume it.

Okay.

So what is it you said there's recovery?

So it's recovery that I'm almost done with.

I never have to use again

on it.

And it's just like protein and car.

Hilarious.

It's a good product, but it's not a great product.

So you're just going to keep on using it.

I'm almost hilarious.

I'm almost done.

I'm like three months away from never having to, never having to do it.

Consume it again.

And it's on like this just disgusting looking packaging.

It's like that's hilarious.

On it.

So, and people are on the team like, I was like,

I paid for it.

There's nothing wrong with it, but it's not our consumer product.

Okay.

Right.

So then we had a hydrate product, which was just electrolytes.

Like, so.

Kind of like, what's that thing?

Liquid ID, the element,

all those things.

So a non-sugar, a non-sugar.

And then we had a fuel, which is an intro workout, carbohydrate and electrolytes.

We still have fuel.

Fuel is the only one that we can.

But why not the electrolyte?

That's like super popular right now.

It's coming.

We're relaunching.

Oh, okay.

So we had hydrate and we had fuel.

And part of the challenge that we had when we put the two businesses together is we had working capital challenges.

We had like SKU management, team, and all of that.

And we just had to like make some decisions.

And it was like hydrate sales were whatever.

They weren't great.

They weren't bad.

It was like easy kill.

Yeah.

Right.

Like, so we just did one production run and just moved on on that.

And now we're in product development again to build a similar product, but better.

But fuel, the fuel product, is the same product we launched with.

And that one was what?

It had fuel is carbohydrates and electrolyte.

Electrolyte.

So think of it.

So we designed hydrate to be everyday hydration

or 60 minutes or less of exercise.

So if you're training for 60 minutes or less, likelihood is you're not burning through your glycogen stores.

And when you, when, but when you train for 60 minutes or more, your glycogen stores get depleted and you have to replenish those with glucose, sugar, right?

And so for 60 minute plus long bouts of exercise, hiking, you name it, you need to onboard carbohydrates.

Just normal, endurance athletes, et cetera.

If you don't, you end up bonking, or you have to be keto adapted, which means you can convert

fat and protein into glycogen pretty effectively.

Right.

Those are all come.

Those are like still there.

And you're now doing this hydrating.

Yeah.

So fuel is there.

Fuel is one of our best kept secrets in the portfolio, one of our top sellers in pro in college sports.

Like, it's really cool.

Really?

It's really well designed.

Think of it as like Gatorade that's designed with today's science.

Yeah.

Okay, but wait,

but let's go back to your stack.

I want to know what

you don't take a lot of stuff.

I don't take a ton of stuff.

I am religious, religious about the Momentous 3.

And there's a big reason why.

Two things in the Momentous 3, omegas and creatine, are very tied to brain health.

So if I take a step back and say, okay, what I've done and where am I going, I'm really concerned about brain health.

Because of your background.

Because of my background, right?

And family history, right?

In there.

So like I played a contact sport.

I had thousands upon thousands upon thousands of micro-concussive hits, sub-concussive events.

And right, I have a family history of dementia and Alzheimer's.

So I need to stack the deck as much as I can.

Creatine and omegas have awesome data around long-term brain health.

Awesome.

Does it matter where you're getting your omega-3 source from?

Because to me, that's very important too.

That's why to me, there's certain things that you have to be diligent on the brand that you use.

So

protein alone.

So protein is super interesting.

It's like protein is kind of protein.

There are different levels of protein, et cetera, but it's a fundamental macro.

And like if you're buying 20 grams of whey protein, you're getting 20, roughly 20 grams of protein.

Omega-3s, right?

The difference in the category is as wide as the Grand Canyon and as deep as the Crand Canyon.

It is insane.

Yeah.

Right.

So number one is about one and a half grams of EPA DHA, which are the two omega-3s that matter, is about the clinically efficacious dose a day, which is a lot of omega-3s, which is a lot of that, right?

Not fish oil.

I'm not saying fish oil, because fish oil is not the same as omega-3.

Fish oil does have omega-3 in it, but you can buy a fish oil that has very little omega-3 in it, that has a lot of grams of fish oil, which is just oil from fish.

And then where you source omega-3s from, what types of fish you get it from matter.

Fish carry heavy metals.

So what do you want?

Super low on the food chain.

Also, how you process it, right?

Like high heat kills a lot of stuff.

Not so good, right?

Like our capsules are kind of amberish.

Why?

Because if they're clear and opaque, it allows for oxidation, right?

Which means they can go rancid, right?

Like, so there's all these things in fish oil.

There are some really great omega-3 companies out there.

Really great.

I'll put our omega-3 up with against any omega-3 that's on the market.

We've decided to be great.

We know what port in Norway it comes from.

Really?

Like, we know exactly what port it comes from like right fish do you have high epa and dha in them yep we have 800 milligrams of both in one serving so in two capsules we have 1.6 grams of omega-3s in

1.6 gram capsule so listen that's interesting so people listening to this so if you're buying a fish oil you have to make sure you have the right you you have a high dha and an e8 epa

yeah and because otherwise it could just be oil from a fish

which me does nothing for you.

Right.

So that's interesting.

And so a lot of things you'll say, oh, you'll see fish oil, 1.5 grams.

You'll see omega-3s,

right?

500 milligrams.

You'll say, see, DHA, or no, you say omegas because there's omega-6s and omega-3s.

And like, because like you could have the third omega-3.

Yeah.

Right.

Yeah.

Which you don't, we don't need, we don't need

on there.

So like, it's super important.

It's a wild west and always sourced from small fish.

Always sourced from small sardines, mackerels, right?

Like the bigger fish, the problem.

And if they don't say where it's sourced from, you should ask.

How about algae?

I heard that's also a very good source.

Algae is super interesting.

So we are launching a vegan omega-3 based on algae.

It's really expensive for the record and it's hard to get.

So we're launching the most DHA EPA potent

vegan omega-3 that's on the market.

When does that come out?

Yeah,

end of June.

Really?

Yep.

Okay.

Because why is that more expensive than doing it the fish way?

Like the non-vegan way.

Omega-3 is from fish.

Like, it's a byproduct.

It's easy to get.

Right.

It's not the algae.

You got to like take distracted.

And there's not a big market for, like, like, when you think about like collagen, collagen is a byproduct of meat processing.

Yeah.

Tons of it.

Right.

And when you can get a byproduct that like in a huge market, like readily accessible to man.

Whereas like algae, you got to grow the algae.

It's got to be special type of algae.

You got to like how you process it.

It's just different, right?

On there.

So like manufacturing and demand is low.

Like if demand is, if supply is really high and demand is really high, like, right, or if supply is really ready, like you can get things for cheap, like omega-3s, right?

Quality matters, but you can get them fair.

But like a vegan omega to like meet the standards we had of like EPA and DHA and the combo of one-to-one like was hard.

Yeah.

We had like, we had to work pretty hard with manufacturing on that.

What about beef tallow?

That's another big beef tallow is like another interesting one.

Like it's just, yeah.

It's very popular right now.

I'm hearing a lot about beef tallow.

People are sending me a lot of stuff with beef tallow.

It's just beef fat.

It's just beef fat, right?

I mean, at the end of the day, like you,

fat, natural fat sources from animals, from whatever, are better than synthetic fat sources.

Yes.

Always.

And

the more you have to process.

a fat, probably not better.

Not for you, maybe slightly worse, right?

Like there's a lot of talk about seed oils and i don't have a stance on that i just like hey you should be eating more whole foods less processed foods which means less seed oils like all of it builds up but also you know what sugar is not great if you're sedentary but like having carbohydrates is not the devil if you train hard right i think it's a lot about common sense and not extreme right yeah like even the fact that here you are you're a founder of a major supplement company and you're like listen take your creatine and take your omega-3 and your protein which i think is still a macro and nutrient but nevertheless and you'll be good it is a nutrient like it's a nutrient but i'm saying like you're not like all these other products are as a great supplement like it's a great add-on yeah but if you don't have the foundation yeah who cares so then go back

so i have that i'm pretty consistent on collagen because i played pro football i'm a big man and i like to push myself on that and then how do you do it in your shake like the we have a collagen shot that's really easy that i just take before I work out.

I train mostly in the morning, right?

You just like, it's like a little gel shot and you just hit it,

which is super cool.

We actually won a government innovation contract, an $800,000 contract to help develop that product.

And we have another cool product that we're working on that was part of that grant, which is cool.

Anyways, in that realm of like connective tissue health.

Right.

I

am very religious about turmeric.

And some people will be like, oh, no, turmeric.

But inflammation is real in my life.

Like again.

right so you're taking turmeric for your inflammation for my inflammation yeah and it's super interesting you talk to some of like the pro sports dieticians yeah and they're like oh we we won't use turmeric do you know why why because it's too good because inflammation the inflammation response is really important when you think about adaptation right and and so when you train really hard if you don't like you create inflammation response in your muscles yeah and that inflammation response is what ultimately is creating the adaptation for you for your muscles to build back stronger and faster interesting And so they don't give their athletes turmeric unless they're injured or have some challenge.

Right.

For me, I don't give two shits about adaptation, right?

Like I'm not trying to run faster.

I'm not trying to get stronger.

I actually would like to get less strong.

Right.

Like, it's like, you want to be less strong?

I, if I lift weights, I just get like part of me being a genetic mutant, being an NFL.

I just lift a little bit of weights and I'm just like,

it's true.

It's what made me able to be a great NFL player.

It's like, hey, let's start squatting a little bit.

And it's like, Jeff, you don't fit in your pants anymore.

You've been squatting for three weeks.

I'm like,

it's my problem.

It's like, it's my curse, right?

Like, anyways.

I love that.

So funny.

So

that's why I take turmeric.

Inflammation and management of inflammation is super important to me.

Okay.

I take our multivitamin.

And I do that because I'm on the road a ton.

And it's a very comprehensive multivitamin that is powerful to me.

I take the multivitamin too.

And I wasn't sure why because there's so much, again, controversy over like, do you need a multivitamin?

Blah, blah, blah.

I think you need to be careful on multivitamins because at the end of the day, the right amount of things matter in

get your blood tested.

Blood tested, but also like if it's a compressed capsule, really hard to digest, right?

Like we have our, it's our multi is a four caps or like it's not small, it's four big caps.

And why?

To get the right doses of the things that we cared about in it.

It had to be four capsules.

And we didn't want to do a compressed tablet because the efficacy on compressed tablets are lower, et cetera, or a gummy that does has nothing in it.

So it's like, we just made the Rolls-Royce of a multivitamin, right?

Wow.

Right.

And a multivitamin to me, right?

I travel a ton.

Like, it just is my, it's my cover, my basis.

Like, I would not recommend it.

Like, a lot of people take multivitamin, but like, it's not where I would start.

I'm pretty, pretty, I'm very religious about VIDD because I always test low.

Really?

VidD.

Talk about that.

I wanted to talk to you about like hormones and testosterone and all these things.

Yeah.

Is that product?

Isn't that the product that you like?

Isn't that that product?

Vitamin D.

Oh, vitamin D.

Vid D.

Yeah.

Oh, okay.

Cause you have another product, vitamin D.

Of course, everybody always takes.

Vitamin D is like, like kind of like become like the,

like it's very

a lot of people are deficient.

Everyone's deficient and they kind of feel like everyone now just takes vitamin d but now to access like if now when i got my blood tested yeah i'm now too high in vitamin d but you call it what do you call it 50

okay that's why i'm like what are you talking about

you're good but but now but but the problem is a lot of people are taking it too much now yeah 100 right because you can take a lot like it's easy to take 20 000 micrograms even if you're taking 5 000 a day yeah which is i think the bait like the is like the is the norm yeah if you're taking that every single day for a very long period of time, you could test, right?

That's again, like you can just test for it.

It's not that hard.

Test every six.

That's why it's important because people are now taking, like even people said I was, I was low in vitamin B.

So I started taking vitamin B and now I'm too low in, and now I'm too high in vitamin B.

It's very important to be very

on top of getting your blood tested because then you could be taking too much of something, which is also hazardous.

100%.

So always like, that's the thing with a lot of these other things.

You should just test.

Yeah.

Right.

Like VITD, magnesium, like most people are deficient in magnesium, but it's easy to test for it.

Again, like it's not that like.

You take magnesium too?

I don't.

I don't take magnesium very often.

So, and then it's then, then I go into like, what do I take occasionally?

Our sleep pack, I take when I travel.

Why?

Because I sleep really good at home.

I don't have any challenges sleeping.

But when you travel, you sleep badly.

Different, different environments.

I also, I also, when I travel, I don't have the same environment that sets me up to be successful.

Yeah, I know, I get it.

Right.

Like, I know, like, I think a lot of people are like that.

When I travel, like, like last night, slept in a hotel.

I worked to the second I went to, that I started to go to sleep, like, which was like 9:30, which is not optimal.

When I'm at home, like, I get to talk to my wife and we get to relax, we get to sauna, we get to do whatever we want.

Like,

it's like much more of a process and a routine.

And like, you have like the same place I worked for the last three hours is three feet from my bed.

I know.

So it's like, okay, I need to help down regulate, which is what SleepPack does.

And I need to increase the quality.

L-theanine, apogenin, and magthreonate.

And so L-theanine and apogenin, apogenin is just like, it's what's found in chamomile tea or grapefruit, and it helps you down-regulate, right?

Same with L-theanine, down-regulate, found in tea as well.

So, like, how do you like, like, everything we do upregulates us?

Work, TV, screens, upregulate.

Everything.

How do we downregulate so that we can get get to sleep and have higher quality sleep and the mag magnesium threonate is one of the only it is the only form of magnesium that can cross the blood brain barrier and magnesium can help right increase your quality of sleep but also just at night a lot of really cool things happen to your brain right and having magnesium on board appears to be very beneficial to that so i take that when i travel and it works it works and i take uh when i when i jump time zones so not when i come to la when i'm going to like new york or something or i take our product called elite sleep and elite sleep was designed in correlation with an mlb team that helped them jump time zones and so elite sleep has melatonin in it and tart cherry and i'm not like i i do not believe melatonin should be taken regularly i think it should be taken very infrequently yeah melatonin helps you reset your circadian rhythm right

and so when you jump a time zone or multiple time zones, it's good for that.

Like, that's what, that's what it's built for.

That's what our body naturally does.

And so it helps switch that time zone so that you can get on that time zone.

How long do you take it for?

Oh, I, I, if I'm like going to New York and I'm in New York Tuesday, Wednesday, Thursday, I take it Tuesday night and Wednesday night.

Oh, you do?

You take it.

Okay.

And then I like, but if your body get adapted to these things, like sleep the sleep one or sleep pack, no.

That's what's really cool about sleep pack and why it is what it is, is it's all natural, non-habit forming.

Like it, like people have an impact on it.

Melatonin, a thousand percent is habit forming.

Yeah.

Yeah.

I'm not a big melatonin person.

The more you take it, the more you need, right?

And then it becomes really hard because melatonin is just a hormone in our body, essentially.

And then you need it and your body stops producing it.

Right.

It's like,

so

like, so I take that spotty.

I also take our adaptogens, rhodiola and ashwagandha.

I love rhodiola it's like kind of like a it's kind of like the adder all that's natural isn't it that it's kind of like the natural adder

helps you regulate cortisol and stress essentially oh i also think it gives you focus yeah that's part of like that's part of it yeah but i use

it as when i'm in crazy heavy training blocks yeah or when i'm in really really stressful times because it helps it helps you in those moments yeah um and so like that's how i use adaptogens.

I probably use five times a month.

I use that stack.

Right.

So you're not, oh, really?

So you're not using it every single day?

I personally don't, like, because I don't, I don't find I need it every day.

Right.

The ones that you take every day is the creatine, the omega.

Right.

Protein.

I mean, I take like

five scoops of protein, collagen, multivitamin D.

Yeah, vitamin D.

You call it VIT D.

Yeah.

Okay.

Can we talk about this the whole testosterone thing for a second and hormones?

Yep.

Because you had a product, I thought that was like like a natural we have tonggat oli that's right i can never pronounce it yeah yeah nobody can what's it called tonggat oli it's t-o-n-g-k-a-t and it has like six words post-it that like it's a root of a

of an herb plant shrub

and does it work the data suggests it does from a testosterone perspective like it has really cool implications around testosterone and for us we built that product with dr Huberman, but hormones and testosterone plays such an important role.

And testosterone levels are a real challenge.

And when we think about our product philosophy is like the 80-20 rule, let's have the 20% that drives 80% of the value.

And if people are thinking about, oh, I need to help my hormones, my testosterone levels.

How do you give them something that's not testosterone replacement therapy?

Yeah.

TRT or whatever.

Right.

Okay, there's a herb that's been around for a long time, tested.

There's not a crap ton of research on it, but there's enough to say, hey, this has some cool testosterone implications and people will use it, see cool testosterone results.

But again, it's still progressing.

We had another product on the market called Fidoja, right?

That had early data around testosterone, but the data stopped.

progressing and we pulled it from the market last year because it wasn't up to our snuff in terms of efficacy.

Really?

So the testosterone, like the reason why I'm asking about hormones is because we talk about that a lot on this podcast and off the podcast with my friends.

And there's been such an incline in people who have been, who are now taking testosterone very young, like in their like 30s.

And once you're on that train, you're on that train.

You're on that train.

You know?

And so, and what's other old, I mean, yes, we all know, like, oh, you lift heavy weights and you do this.

It helps, you know, boost your testosterone, but not that much, let's be honest.

It's not going to like get you from a, like as a man, it's not going to get you from 200 to 800.

Not happening.

But so like, would you say if they started taking like this natural testosterone, it would be helpful?

Or what are other things that you've seen in the market that there's a lot of hormone crap out there?

That's exactly.

And it's the biggest market right now.

It's really big.

And it's really, it's, you know, hormones was a tough one for me to go in because it's not something that I naturally see.

I'm naturally super low in T.

Oh, partially has to do with brain injury really yeah so there's a kit there's a correlation between yeah so the uh right a lot of guys in the nfl are low in t because of brain injury the brain controls everything everything right like not it's not a shock like when you cut kind of anyways yeah i guess that's true so i guess the the the

kids your brain is in control of everything so that testosterone is like the main hormone in males right it's really interesting because as a football player you would never think that these guys would be low in testosterone but they are yeah they are a lot of guys get prescribed tea yeah right wow um on there anyway so

to me

nothing like fedoja a lot of people believe do a lot of great things for testosterone the clinical data that we've seen yeah to me does not warrant it to be in our product portfolio which means it does not have a big enough impact impact okay right to do it currently tongue ali does right there are 20 other things that you could do zinc is really good for hormone health oh Right.

On there.

But anyway, so there's like a lot.

Zinc.

Yep.

Zinc has a lot of implications around testosterone, men and women.

Oh, interesting.

Okay.

On there.

So I believe a lot of hormone health has to do with lifestyle, behaviors, diet.

Right.

Like you got to stack them in the right, but like 100%

should be thinking about natural things before you go to TRT.

TRT should be like the very, very last resort.

100%.

Right.

And that's, to to me, is like, so I have low T, like, I'm like, I'm not ready to get in that train.

Good.

Don't get on that train.

I used to take it.

How old are you?

I turned 40 this year.

Oh, yeah.

You're still, yeah.

Yeah, I'm still just a babe.

Yeah.

Don't be taking it at 40.

Please.

If I, if I,

my stack normally includes bonget.

I'm, so I get to test on myself.

Yeah.

Right.

I do blood work almost every three months.

If for you.

It can, right?

Like, because we know the companies that do that.

Yeah.

Right.

And everybody, like, I'm I'm just like, constantly, let's add something.

Let's remove something.

Like, what's happening?

Right.

So you're on top of it, which is so good.

Which is, it's cool.

It's fun.

Like, it's part of the perk of running a high-performance company.

Yeah, exactly.

Company.

So what did you see your numbers go from?

So I, I was on it.

I saw my numbers go up, but I changed a lot.

So what I'm testing is keeping a lot of things similar.

All I did was remove Doncat.

And

my next test should be next month.

And I want to see what my IT numbers look look like.

Wow.

Right.

And then, right.

Cause I like during that time when I started taking it, I saw my numbers increase, but a lot changed.

Like I was in a crazy stressful time in my life.

I wasn't training as much as I wanted to and all that when I started taking it.

So like, I started from like being

like not doing anything right to like, I just like.

made a big shift and a lot of things changed in my life at the right time to allow me to focus on the things that I know drive testosterone.

And so I'm like, okay, what, like, I made a significant jump, like a big jump.

Yeah.

Right.

And so I'm like, okay, let's take a step back.

Let's pull it out

and see what happens.

And then let's add it back in.

Because not also a lot of the things, not everything works for everybody, right?

Our bodies process things different.

Yeah.

We have different, like, and we're all little ends of ones for the most part.

And there's also like, you could have started taking Tongat and everything else went south.

Yeah.

And it's like, well, you maintained and it's like, well, you should have fallen.

Or you

could have taken Tongat and it went up and you did everything right.

And nothing had to do with Tonggat.

Right.

Like, yeah, I totally agree.

I think it's not like a, it's not a one, like, not everything's fit, like one size fits all.

Right.

By the way, you're like moving around, but I am too, because we've been sitting here for like over two hours.

It's so uncomfortable.

Like, I mean, because it's like you sit so long, you're like, oh my God, my legs fall into sleep.

Okay, so we're going to wrap this.

So, Jeff, thank you for being on the show, by the way.

Like, I love your story about Momentous.

And I'm not just saying this because you're here, but I do, I really love your products.

I think that they are so high quality.

You do everything right.

Your company, you guys do.

And like I said, I just wanted people to be mindful of like what they're getting because supplements are so massively popular.

And so if they don't want to buy momentous and they think it's not great, that's, you know, they're crazy.

But there's other great breads.

There's other great breads.

But I'm just saying, of course, I'm just saying, like, you know what?

Just make make sure that these part these like what you're using is actually getting what you're what you're buying yeah and that they're doing safe things i think that's the biggest thing right yep 100

and so for me like if you don't know why you take something you shouldn't take it yeah totally right and the process that like when people come in i'm like write down the most important things for you yeah long term true if you can't point to what you're taking and doing to those things, then you should probably stop doing those things.

Totally.

and you should reassess like like hey if i like go back to the basics go back to the foundation and master those that's so important so anyways like and most of us like i get the luxury to take creatine omegas protein as much protein as i want collagen all these things it's because i have like if i had a hundred bucks to spend a month or 200 bucks to spend a month on this category i wouldn't i would rethink what i do right i also could take everything.

And you don't, though.

I don't because, A, it's not sustainable.

Like, if I try to take everything, I'll take nothing.

Like, and be like, oh, no, whatever, right?

I think there's people are taking like handfuls.

Like, look at Brian Johnson.

He's taking like 75 pills every hour on the hour.

And it's just like, you know, he wants to live to 175 or to whatever.

I mean, watch him drop dead at like at 60.

I mean, I'm just saying that as, you know, but I think you can only do so much.

Like, these are all supplemental to your daily habits you have to be happy you like your life like you can't change your life around supplements or whatever like the whole like the whole goal of living a long healthy life is to be happy right have more joy and have a bigger impact in the world if all you do is like meticulously counting pills on the minute right like it's crazy i can't go out and have fun with my friends every once in a while because it's i need to be in bed by nine o'clock and it's like well guess what like a third of the equation, it's like, you know, fitness,

fitness and sleep, diet and

supplements.

And then there's this community piece.

Huge.

That's the biggest piece.

And they've, and like all the research has shown that community piece, having friends, will stay, will keep you alive way longer than any supplement on the planet.

Yeah.

And so if you're not taking care of the most, that to me is the most basic function.

But that's why we exist as humans.

Yeah, but people are.

We be community beings, right?

We overlook it.

So it's like, if if you're doing,

you have to do fitness.

Like for me, what I love about fitness is I can make it community.

Yeah, you could.

You can work out with your friends.

You can do like activities.

Yeah.

That's how the way, and that's how the world is changing now.

Like it used to be like, right, like they're doing all these like things, like run clubs.

It's like an easy one, but like, yeah, they're doing these things where like you're doing activity, like fitness activities or becoming like the running mans of the world

and all the things.

But

no, but thank you.

And I'm very welcome.

And well, everyone, go by Momentis.

Yeah.

Bye.