Episode 355: Beth Wilkes Feraco’s Real Talk on Health, Fitness, Sobriety, and Social Media

Hi, guys, it's Tony Robbins.

You're listening to Habits and Hustle, Gresham.

I want you to tell everyone.

So, this is Beth.

What do you call yourself?

Are you like a health influencer or fitness social media influencer?

What do you call yourself?

I call myself a strength and nutrition coach and a mindset coach.

I actually used to train in person as a personal trainer inside of the gym and then transferred online when COVID happened.

That's that's like a long story, but actually, I love that you interviewed Jordan Syat because he's my biggest mentor.

In fact, a lot of my journey started with Jordan.

I've been in his inner circle.

I've been in his personal trainer mentorship with him.

And actually how I got started really on social media was because of Jordan.

He gave us.

Really?

Yes, he gave us during our mentorship program that happened, like, I started it in 2020.

So literally got thrown in, the gym got shut down.

So I'm like, all right, I'm going to go online and start working with Jordan and Mike Baconte.

And so there was a TikTok challenge, right?

Let's post on TikTok every day for 30 days.

And I'm like, fuck this.

Like, are you, are you serious?

Like, TikTok, my stepdaughter was on it and it was like dancing and stuff.

I'm like, that's this is going to be interesting.

So I did it.

And one of my videos went viral.

And I'm like, all right.

And I have not stopped and it's been like four years.

So I went from like, you know, in person, never went back to the gym after that.

And then grew my online business.

Wow.

Okay.

So which video went viral, by the way?

Oh, gosh.

It was one,

was it 2021?

It was like, it was a lot of f-bombs.

I think it was the first video that I was like, you know what?

I just don't get, I'm going to try to be myself because, you know, you're trying to figure out who you are on social media.

It's like, you know, do I swear like I normally do?

And I'm, and it started being weird not swearing because that's just me.

So holding shit back, I felt like my content wasn't really authentic.

And so when I let it all out, that's when I was, you know, okay, this, this works for me because it's me, you know.

Yeah.

But I think I was like, you don't need to fucking eat 1,200 calories.

You don't need to starve yourself.

It was like all these things you shouldn't be doing in order to lose fat, and people lost it.

Well, also, that's what your content is, right?

Like, you know, it's funny.

It's funny that you said Jordan, because the way I would describe you is like, you kind of remind me as a female version of him, like so much, because that's what he does, you know, like even like the walking video that you did, and then he did, like, everyone's, you know what I mean?

Because just in the way you just describe it, and funnily enough, also before you came on here, I just interviewed Dr.

Id.

I say dr.

IDZ.

Dr.

Ide.

IDZ.

That's what I say too.

He's he's one of a person that I met on social media in the TikTok early days.

We became friends in like 2020.

It's cool to see his growth as well.

Like to see him have a book now.

My God, that's amazing.

Yeah.

And he's really good too.

And it's, I think it's, I think what's happening is it's like this anti-fear mongering, you know like because fear like why i'm so happy to see you thrive and see him thrive and why i like jordan stuff is because i i have a really big problem with how people typically get well known within social media is about fear-mongering they stick to something and they hard press it and just because they're they're good at reiterating something over and over again in a in a loud way doesn't make it right exactly and so i like to see these people like you who are now like doing the opposite.

Cutting through the bullshit.

Yeah, cutting through the bullshit.

It's because

fear sells.

Fear does sell, but apparently

so does this other, the anti-fear is also selling.

Like look at who, I mean, there's not many of you, but it's, it's happening more and more.

Yeah, that's true.

That is true.

You know, so you tell me a little bit about how you got to this place.

You said that with, of course, with COVID and everything, you ended up getting online.

But were you like a, were you a personal trainer full-time at a gym?

Or?

So I started actually going to the gym.

as a client.

And from there, they were looking for a front desk person.

And so I'm like, perfect.

My son's about to go to preschool.

I'll start, you know, working at the front desk.

And then the owner was like, I feel like you'd be a really good trainer.

Do you want to start interning here?

And I'm like, yeah, that'd be amazing.

So at that same time, I found Jordan on social media.

He was like the one person I could relate to.

And I started actually working with him through the inner circle and kind of learning about nutrition.

I was going through my own fat loss journey.

And one thing I did notice from going to the gym and taking these classes where the women were going through the same thing as me, they were working really fucking hard, but they weren't seeing any difference.

And they kept saying, you know, I don't understand what's going on, you know?

And I'm thinking, okay, what I'm learning right now is like nutrition, right?

So I decided to get certified in nutrition first.

So I did that.

And then I became a personal trainer as I was interning.

So that's really how it started there.

I was there about five years before I ventured online.

Oh, wow.

So you were doing nutrition first, actually.

Yeah.

Nutrition's my first love, really.

If you notice, I don't do any do much like weight training content.

I mean, I'd rather follow a program than write one.

You know, so

yeah.

So yes, nutrition and mindset and like behavior change is what I love.

Yeah, and you're good at it.

So good at it.

So what was your fat loss journey?

How much weight did you lose to even like go through that?

Like what was your path?

I lost about 50 pounds and I've kept off since 2018 yeah wow that's a lot of that's a lot and so do you want to just tell people like so I can say it but yeah be more aware if you say it but so your your whole thing is like not to be extreme right in any one way right like all this nonsense like your videos I think are like that's what I love about it because it really does cut through the bullshit like you said and people are so extreme oriented yeah and it's it's like completely unnecessary.

So can you like, like what kind of like, what kind of, what kind of feedback or what kind of stuff do you, when you started to do this and you went viral and all the other stuff, was there any particular thing that you thought that people really kind of like started to ask you the most about?

Was it like a particular, is it particular trends that happen on social media?

Was it like one thing or do you find that these things are constantly like people glom on to let's say the gut health or I mean, you know, microbiome or

sugar blood sugar spikes like what do you see how do you kind of talk about that stuff a bit I think what I see yeah I do notice the trends with like in the beginning when I started TikTok in 2020 a lot of it was like carbs people were afraid of carbs and they were afraid of fruit all these things I'm like are these people what the fuck is going on here these people are like literally afraid to eat a banana I'm like some people are like potatoes haven't had one in like a year I'm like you haven't had a potato it's like one of the most nutrient-dense foods low calorie but they're afraid like literally afraid of eating these things because of these fat diets.

So there's always these extremes of like black and white thinking, like give up everything.

And then they end up like binging.

So there's a lot of like restrict and binge, calling food good and bad.

I notice a lot of that going on on social media.

It's still it.

As much as I talk about it, I'm like, I can't believe this still is out there.

There's so many people that still believe this stuff.

Like it's consistent.

It's crazy.

So you never had, you never struggled with that stuff.

Like that's it.

Oh, I did.

Yeah.

Oh, yeah.

Yeah.

Oh, yeah.

So my thing was, I mean, I was an alcoholic.

I've been sober for nine years.

So that's really what got me back into the fitness.

So it was me quitting drinking.

So throughout my alcoholism, I would do like juice cleanses.

I would do these crazy diets mixed with my alcoholism.

Like I, I would, to try to quit drinking, I would do like paleo for 30 days or do the whole 30 because it would give me a time where I had to give up alcohol.

Or I've done the master cleanse 14 days of fasting.

Yeah.

crazy.

Like no food?

No food, just water, cayenne pepper, lemon juice, and maple syrup.

Oh, you did that one for 14 days.

14 days.

Yes.

So that's a long time for that one.

Very, yeah.

I can't believe it.

When I think about it, I'm like, wow.

So I had a lot of disordered eating.

I would give my husband shit because he was eating ice cream.

But meanwhile, I just downed a bottle of wine.

But I'm juicing the next day.

So health, you know?

So I was, I was the biggest hypocrite.

So, you know, I had to learn learn how to heal my relationship with food.

And I kind of did that actually through posting on social media and kind of helping other people was kind of helping me at the same time.

It was like I was kind of going through it in the beginning of 2020, you know, and then I would do these candy challenges in October that was like, okay, let's have a piece of candy with every single meal.

Make sure you track it because usually people go crazy on the Halloween candy and then they binge it, right?

So the longer you track it, have one with every meal.

And by the end of this month, you're not going to want any.

And it's so true.

I did that and I was like, I can't even deal with this candy anymore.

I don't want candy.

It's like exposure therapy.

Yeah, it is a totally exposure therapy.

The funny thing is, that's why they say when you deprive yourself, I mean, it happens with me.

Like, if I don't, if I don't eat something and I deprive myself for too long, I end up thinking about it incessantly.

Yes.

Right.

And then I'll end up eating it, but I'll eat like so much, an exorbitant amount of it.

Like I'll have three pizzas, like literally three pizzas.

Right.

Right.

Because I've now created this whole story around the pizza.

Mm-hmm.

Yeah.

Like, the pizza's bad.

I can't have the pizza.

And then you're like, thinking about, God, but I really want pizza.

Or you're, you'll have things that are like, instead of pizza, like making your own healthified version of pizza.

Yes.

But that never satisfies you.

So you're like, I'll end up eating it anyway.

That is, that is actually exactly what neuroses would be.

Like for the first few days or a week, I would do, I would eat all these alternatives to what the actual thing is that I really wanted and never be satisfied.

But also be thinking about it constantly.

And then finally eating it, but eating, like I said, 10 times the amount that I would have to.

So how did you like actually get over that type of disordered eating?

Because, you know, like, I find like you can get better, but it's really hard to like eliminate that thought pattern.

I find, you know, like, how are you, like, how do you tell people what they can do?

Or how did you do it?

Diet culture.

In a real way.

You know, when you think about it, die culture is so ingrained in us, right?

It really comes down to unlearning and relearning so many things.

And I'm still like unlearning shit that I grew up with with my mom, who was a habitual dieter, like Jenny Craig, Weight Watchers, you know, she did everything.

Yeah.

And I grew up around that.

So it's consistently.

How looking like that?

Because that's probably my, like around my age.

I'm 51.

Oh, you're 51.

Yeah.

You look.

Fantastic.

Thank you.

Yep, 51.

Crazy.

I can't believe it myself.

Well, you look like you're 31.

And you were actually, you said, an alcoholic also.

Yep.

I drank for 20 plus years.

In fact, you live in LA, right?

I think.

Yeah.

Yeah.

I worked at the Ye Rustic Inn in Los Felos for five straight years.

I was one of the top bartenders there five days a week.

I don't know if you're familiar with that place.

No, I don't know Los Felos that well.

I'm more on the west side, but I know that.

Yeah.

So you were there for that long.

So basically, though, when you, I didn't mean to interrupt you.

We're going to get right back to, I'm going to remember, I'm making a note to where you talk about the diet culture.

But I wanted to ask you about that.

So, cause when you said when your mom was dieting all the time and you said Jenny Craig and all that, I'm like, oh my God, that sounds very similar to like my era.

That's why I wanted to ask you about your age.

And then you, so you weren't, how many kids do you have?

I have one.

I have one.

I have a son and a stepdaughter.

12-year-old son and a stepdaughter.

Yeah.

And okay, so were you like a real, like a functional alcoholic or were you like a really bad alcoholic?

Like how bad were you?

i would say gosh functional alcoholic until it wasn't

so the the drawing board my my whatever you want to call it rock bottom was um in 2015 it was my anniversary with my husband and i was at like a family barbecue i had the two kids with me my husband was working and i decided to drive home on a half bottle bottle of wine um i don't remember i don't remember the two kids were in the car it was just me and them you know get home i puked um my husband and ended up coming home and was so fucking pissed at me you know I could have killed the kids could have killed myself could have killed someone else and that day I'm like I need to stop and before that I knew I needed to stop I just couldn't do it on my own and that's why I would do those crazy diets as well as my you know like okay I get to stop drinking it was that hard for me to quit.

And I decided to, there was an AA meeting down the street for me and I walked in that AA meeting the next day and went every day for a a year.

Wow.

Yeah.

And so, wow.

So that's how you became sober.

Wow.

Yeah.

Yeah.

Hardest thing I've ever done.

I mean, it's one of those things I thought about for years, tried, you know, and it's like, it comes to a point where if you don't, like, you're one decision away from a totally different life.

And I felt that in my soul.

I was like, if I don't do something, I'm going to die or someone else is going to die.

I'm going to end up in jail.

So.

Yeah.

And then is that, and so that's how you found this new nutrition and fitness and health.

And what?

Because a lot, lot, a lot of people I know who had that addiction, they just started, they actually just replaced it with a healthier addiction, which would be fitness or whatever it would be.

But it seems to me that you are pretty balanced.

That's why I was curious.

Did you replace it for a bit with an addictive personality?

Yeah, I did actually

with running.

So as I quit drinking, I met a girl, Allison.

She got me into running.

So I was like, wow, this is fucking hard, but but it's like, it's giving me that runner's high.

It was kind of like replacing, you know, I would be like, all right, let's run like three miles.

And then, you know, going from zero to 160, right?

I would get shin splints, plantar fasciitis.

I started, I started enrolling in races.

And so running was my thing until, you know, I was beating myself to the ground with it, getting injured.

And that's kind of the same time I started hybrid fitness coaching and things like that.

And then I kind of learned like, okay, this is really healthy for me.

I think I'm doing this a little bit too here because I'm trying to, you know, build muscle and all this stuff.

It's like you can't run yourself to the ground, try to build muscle, change your body, and do all this crazy shit.

It doesn't have to be that way.

So, I learned through trial and error and my own, you know, facing my own shit, what works and what doesn't.

So, it's kind of like walking through it like everyone else, you know, I'm just like everyone else trying to do this, except I'm a little bit ahead of a lot of people right now.

Yeah.

Well, okay, so

that's where we, where we kind of were interrupting you.

You were saying how you kind of were able to find this like balance because it's very, very hard.

You know, it's like that rumination about food and how much you're eating.

No, don't eat this.

You can't eat that, restrict that.

How were you able to kind of, and how do you, how did you unlearn those behaviors?

You said, and you were saying about your mom and she was dieting all the time.

I think for me, this worked for me.

This may not work for everybody, but for me, tracking my calories and starting to become aware of what foods made me feel good, what that I can actually lose fat eating anything that I wanted, which I didn't really fathom before because I didn't understand.

It's like, oh, that's bad.

That makes me gain weight.

No, it's actually because of the calories.

It has nothing to do with the actual, you know, whatever food it is.

It's just, you know, I was eating too much rice, too much avocado, you know, too much healthy food, you can gain weight.

It's just calories.

So that tracking calories and seeing with my own eyes and seeing, you know, results, I'm like, okay, this makes makes sense.

I can actually eat anything, but obviously not, you know, within moderation, and still be healthy and still lose fat and maintain my weight.

So, you know, it's interesting that tracking, the tracking your food is the game.

It really is.

It really is.

If you've never done it, I suggest doing it for like 30 days because I, I'm like, when Jordan, you know, he was like, you know, let's try attracting calories and weighing and measuring your food.

I'm like, weighing and measuring your food.

I was like, what?

And then I started doing it.

It started working.

I'm like, how come no one told me this before?

Like, if someone was to tell me something worked and I was like, I don't know if I could do that.

I mean, do you really want to see your goals then?

I don't know.

It's just, try it, right?

Yeah.

Well, I just think it's like, it's something that we tend to underestimate everything we put in our

mouth for sure.

And we overestimate how many calories we're actually burning when we work out.

Those are the two things that I've noticed, right?

Like you think you're burning more calories than you actually are when you're working out and you're actually eating much more than you actually think.

Like, I thought my breakfast for the longest time was like, for sure, under 300, 350, 350 calories.

And then when I actually counted all the things, like, oh, but I forgot about the cheese, and I forgot about the half and half, and I forgot about this.

It was like at 600, it was like literally double what I thought I was having.

Is that crazy?

But I feel, yes, and I, and I feel that that's what people do.

And you can 100% gain weight on healthy food because you think, oh, it's only avocado.

I can have like 4,000 calories of it because you don't think that it would be that much.

Or your coffee.

It could be your cream and your coffee every day.

If you're having like a fucking Baskin-Robbins, you know, amount of calorie coffee, which some people will go to Dunkin' Donuts, not even think.

They're eating a 400-calorie iced coffee, you know, and they're not tracking it or just.

No, I know.

Are you still tracking your food then or not really?

Currently, I'm in a fat loss phase because I went through a like two-year maintenance bulk, like lifting heavy shit.

So now I want to expose the muscle that I've built.

so but i normally i'm mindful eating but i do you really yeah i do love tracking though i will intermittently like see where i'm at i'm like okay what's going on here you know just to check in with myself but it's not like a all-the-time thing what do you think of like intermittent fasting are you a fan or not a fan i find no i'm not a fan People ask me that question all the time.

It's interesting.

Because it's a fat, it's right now because it's super fat.

It's like everyone's.

Yeah, it's like that's why you don't have to starve yourself or not skip a meal in order to lose fat.

Like I find people will end up binging at night because they skip that morning meal and it does them disservice by doing that.

It's harder to get your protein in also.

So I'm not a big fan.

I know it does work for some people.

Like if you're a shift worker, you know, that might work for you, but it doesn't work for a lot of people and it's actually something that you don't have to do.

So there's all that theory on like autophagy, right?

Like your body, the longer you don't eat, it gives your body a chance to repair itself and autophagy and all these it happens in your sleep though too autophagy right it does actually happen in your sleep I that's my that's what I say I also think it's just another fancy way of calorie restraining is what I believe and I think most people are like they bullshit themselves oh no no no that's not what I'm doing but majority of people who are doing it is because they want to figure out a way to eat less calories but you know because it's such a fad and everyone was talking about it have did you ever try have you tried it oh yeah for a period of time and see you did oh yeah i was like i was like fuck this shit

yeah i couldn't first of all i love breakfast

yes me too breakfast is like my best fun meal of the day i get the most protein then it starts your off your day off right

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what's your take on cardio versus strength training i think both should be included in your life i don't know why people so many people hate on cardio

you know what i mean they hate it i i love cardio i'm a runner you know but i also strength train i know how important it is i also know what my body looks like through strength training.

So, and also I'm 51.

I want to maintain the muscle that I have and make sure that I don't lose anymore.

So it's super important for us ladies.

So yeah, I think people hate on cardio too much.

And this whole like, oh my God, what is it they say about the cardio that it does to you?

Like your stress, your cortisol.

It's like, shut, shut the fuck up.

Oh my God, you know, like seriously, cortisol is a stress hormone.

Exercise, yes, is a stress.

It's, it's normal.

Like some things that are stresses are actually good stresses, you know?

But people hate on it too much.

I think both should be included in your life for sure.

It should be.

I know.

It's funny that you say that because whenever I talk to people and I say that I'm like, I love cardio because it's actually good for magnetic health more than anything.

Like it's great for like the focus, my being more alert.

It actually makes me more productive the rest of the day.

I can go on and on.

People are like, well, you really shouldn't be spending that much time with the cardio.

You should be doing the strength training.

And I'm like, yes, but it doesn't give me the same dopamine that I need and my endorphins don't, don't go as well.

Like it doesn't doesn't happen as easily for me.

And people like, are just like mortified, you know, God forbid, you know?

That's what I find so interesting.

We're living in a time when if someone doesn't agree with somebody else, it is blasphemy.

Like you cannot, people cannot have a conversation unless like if less I thought like you and you thought like me, we can't be, we wouldn't be able to be friends unless we thought exactly the same way.

It's like a terrible, like, I don't like how our society has become this way.

You know, I mean, why do we want to agree with everyone?

No, I mean, exactly.

I don't know.

That's why I'm saying exactly.

I definitely don't.

But, you know, yeah, it's either that's not.

It's either this or that, right?

It's like, oh, no, you're wrong and you're right.

It's like, no, why can't we have a mixture of both?

Exactly.

You can, you can, you can, two things can be true at the same time, too.

Absolutely.

Absolutely.

Right.

So how do you get your ideas for your funny content?

Like, is it, because it seems, you post a lot.

And are you doing everything yourself?

And are you finding the content?

Like, how are you doing it?

I post everything on my little iPhone, the same that I did in 2020.

I don't edit them.

Yeah, all me in my house, my kitchen, or in my car.

And I get a lot of my ideas from the comment section or my coaches' clients.

Like, what's going on in, you know, our client scene?

Like, what is someone struggling with my Facebook group they usually like off the cuff I don't plan anything so it's usually every day I'm like all right what's going on what do people need help with right now and then you know I'll make a video on that or I get sent a lot of videos like what do you think of this what do you think of that and so if if it's something worth you know stitching I'll do that too yeah what what what well what video the one the walking one is the one I remember the most right now yeah because I mean walking not I mean that to me was the number one exercise of all time yeah i got tagged in that video for on tick tock and instagram for a few days before i did any did anything because gabriel and um what's his name they're they're pretty

and my they're pretty big people you know and i actually liked and milet you know i i feel like he's he's a good person i don't know but the way they said that just pissed me the fuck off and i had you know, clients and people messaging me like, is this true?

Is walking a waste of my time?

I'm like, oh my God.

I mean, I work with general population people, people that just want to get their healthy and get moving.

And some of them maybe have mobility issues and the only thing they can do is walking.

Some people may, you know, be very overweight and the only thing they can do is start walking.

So it's like, why are we shaming people or making people feel less than because they are not fucking broing out in the gym like you are?

You know, I think everyone should

start somewhere.

And walking is the easily, most accessible thing anybody can do if you're physically capable.

It's free.

It's low impact, you know.

There's also, it's good for your bone density, it's good for your mood enhancement.

There's a lot of benefits, and I think that like walking, you know, it's funny because when people ask me what I think the best exercise is, I say walking is the best exercise because of all the things that you just said.

And what I just said, I've never actually heard anyone say it's not, it's, it's not considered an exercise.

That was very surprising.

I know.

I'm like, okay, let's look, let's look up exercise in the dictionary.

I mean,

you probably would see a person walking right there.

You know, it's like, oh my gosh.

Like everybody walks.

It's just something you should do.

It's like,

okay, you can go fast walking.

What is hiking?

Well, you're walking up a hill.

So because you're calling it hiking, it's not walking.

No, it's fucking walking.

You're just.

It's walking.

You know, walking on an incline.

So, you know.

But by the way, most people actually, sadly, do not walk.

They're stuck at a desk and they're maybe walking to their car or walk into the fridge.

True.

But they're not really, you know, they're not actually taking out a substantial chunk of time to do anything.

They're not taking 20 minutes and doing any form of exercise.

Yeah.

Walking being included, even if it's free.

Yeah.

And even if it's, you know, the easiest, you know, path of least resistance, people don't do it.

Just because it's, just because it's easy and available doesn't make it something that people are actually taking advantage of.

Unfortunately, it is unfortunate.

Oh, yeah.

It's like what we try to have people do every day.

All right, get up, move.

You got to move.

That's the biggest part of your metabolism is your knee, which is your non-exercise activity, thermogenesis and if you're just sitting at a desk all day like you're gonna have a slower metabolism than someone that walks around and is busy and you know you gotta get up and doing your things exactly

so um you said you have a group what kind of group do you got do you have like these inner circle groups it's just my free facebook group there's about 30 30 000 people in it it's called the no bullshit nutrition made simple and it's free yep And you don't do any online coaching for people?

No, we have, I have a team of now 13 coaches and we work with people all over the world.

Oh, you do?

13 coaches?

Yeah, 13.

So it just started with me in 2020.

It was like me, and I was taking my own online clients.

And then I started having a waiting list.

I'm like, okay, I'm not able to help these people.

And I don't know when I'm going to have free time because I have 40 clients and I'm like trying to be a mom, a wife, and like start this business.

And so I ended up hiring my first assistant coach in 2021, who's still with me.

And then I actually got a business partner who was the owner at the gym that I started at.

So he's now.

Wow.

Yes.

So he's now the COO of my business.

So all I do right now is run my team with him.

And my full job is making content and being in my community and running my team.

That's amazing.

So you have, okay, so walk me through.

You have 13 trainers.

Yep.

13 trainers, a sales team, an executive assistant, Hunter, my COO, I call him.

Yeah, right now.

That's actually amazing.

It really is.

It's actually, it's a miracle, miracle, honestly, that I'm here.

I mean, well, because of the drinking or just because of the fact that you're here in terms of the success that you've had?

Or all of it.

All of it.

Yeah.

All of it.

Like, it's like I said, like one decision away from a totally different life.

Like, I wouldn't have this life if I didn't make that decision nine years ago.

It's amazing.

Yeah.

I mean, are you ever tempted to go like to have a drink or not at all, at all?

Not, no, not, I mean, not like I was in my early days, but I keep remembering of like what I felt like then and where I am right now.

and it's like why would i want to ruin everything that i've done because because i know it would for me i just know that's like and so that's

i mean the fact that you have that kind of ability to see that and and then not be impulsive and act on it super that's one of the hardest things like for relapsing right like how

and it that's amazing so tell me what you do with these coaches like what's the plan like what's the program like people will dm you tell me like walk me through with the what the actual so they would go to to my website, fill out an application.

And from there, they would get on a phone call with one of my transformation coaches, which is part of my sales team.

And then from there, they would give them some homework to do to make sure that they're invested.

They usually have them, you know, send them pictures of their food or whatever they choose.

Then they would have like a second call.

And from there, they would get paired with the coach that would best suit them.

And then they would go through our program.

So it just really depends on their goals.

Everything is individualized.

They get individualized strength training if that's what they decide to do.

We have like video chat apps that they chat back with the coaches.

So it's like a, I don't know if you've heard of Marco Polo, where you can see somebody and you can talk back and forth, kind of like FaceTime almost.

Yeah.

Yeah.

So we have that.

That's pretty cool.

We do like end-of-the-week check-ins, monthly check-ins.

We have cooking classes once a month.

We also do like guest speakers.

Like we have people come talk on Zoom about emotional eating, mindful eating, you know, strength training, maintenance.

We have a team team therapist also who does quarterly therapy sessions in a group fashion with our clients.

Wow.

So altogether, how many clients do you have with all the 13?

Right now, I think we're close to 300.

Really?

Our coaches,

I make sure that they're not like taking 100 clients at a time because I want the clients to have good service.

I mean, if you're trying to like serve 100 clients as one coach,

that's so overwhelming.

I can't even imagine.

I know I was stressed out having 30, 30 clients.

So it's up to the coaches, really, like when they feel capped out.

Like if they're like, I can't take anymore, they won't get anymore.

It's really up to them how many they can take and give good service.

Is it majority women or do you have some men in the 10?

We do have some men, yeah.

But majority women in their 40s, 50s, 60s.

Do you touch upon hormones and

perimenopause and menopause?

We work with a lot of women with perim and menopause.

Yeah.

And a lot of my coaches are taking the Molly Galbreth, Girls Gone Strong menopause course right now.

So that's awesome.

Oh, I haven't heard of that one.

I just had Mary Claire on my podcast.

Have you heard of the new menopause?

Did she just write?

No.

Yeah, she just wrote the book called The New Menopause, I think.

Oh, okay.

Which one is that?

I want to see what that one is.

Molly Galbreth.

G-A-L-B-R-A-I-T-H.

Maybe I did hear of that, actually.

Girls Gone Strong.

Yeah, yeah, yeah.

Girls Gone Strong, yeah.

That's a good name, actually.

Yeah.

Do you guys do fitness too, or is it just nutrition or is it both?

Like, what is it?

Yeah.

Yeah, strength training and nutrition.

Yep.

So you give them their program, like today you're going to do this?

Is it like an

it's um they'll it depends really like on their goals like if they want to build muscle if they just want something you know to keep them active if they have injuries we have to work around that so usually goes month to month because they have monthly check-ins and it depends on the coach maybe they the coach might be like you know what i want you to keep this program for another two weeks you weren't consistent with the first two.

So until you're consistent with these ones, then we'll program you new ones.

We're huge on consistency.

Yeah.

Yeah.

It's good.

Yeah.

Cause you know consistency wins.

Yeah.

Exactly.

It's like, okay,

you want new workouts, but you did two of them.

No.

Yeah.

Like, I want, why do you want new workouts?

You didn't even do the ones you got.

You know, exactly.

No, it's so true.

I didn't even know you had that vast of a program.

How much is the monthly fee for that?

It really depends.

It's individual based off your goals.

So, you know, we have payment plans, you know, different, we work with different people in that aspect, but it could be anywhere from between five and six hundred.

Okay.

Yeah.

And you get the fitness and the nutrition and you get like all the other accoutrements.

That's great.

Yeah.

Like I said, I just learned something new about you.

I figured you had a coaching program.

I just wasn't sure how vast it was.

Yeah.

So that's amazing.

Okay.

Now walk us through a day in the life of you, Beth.

What do you do?

Oh my gosh.

I get up around 5.30 and I sit there and I scroll on the internet.

I'll answer a lot of my DMs and then I'll make myself some dark roast coffee.

Okay.

Get my son ready for school, make myself breakfast, make him breakfast,

make his lunch, and then I'll head to the gym.

The gym is like the first thing that I do after I drop my son off from school.

And then all the meetings and all that shit starts after that.

Yeah, of course, right?

Yeah.

It's like the team meetings, the one-on-one meetings, the coach meetings, the podcasts.

So it's really that content creation.

Yeah.

All that stuff, right?

And then what time are you done?

And

are you a big fan of all the other modalities like sauna, cold plunge, all the things?

I'm a basic bitch.

I'm a basic bitch.

Yeah.

And basic, by the way, works.

Basic stuff actually works.

Yeah.

People want all these other modalities and magic potions and pills, but at the end of the day, if you can't get the basics down, it doesn't matter what the hell you're doing.

Exactly.

I mean, you couldn't pay me enough to get in a cold fucking plunge.

I mean, that sounds brutal.

Have you done it yet?

Oh, I'm staring at mine outside right now.

I have all the things.

That one thing, that freaking cold plunge, not my thing.

I'm not, I grew up in Canada in minus 40, Winnipeg, Manitoba.

Wow.

There's no way I'm going to be cold on purpose unless I absolutely have to.

Right.

That's it.

That to me is like my kryptonite, right?

Yeah.

Give me a sauna, though.

I'll be in that.

Yes.

I love a hot sauna.

See, who doesn't?

Like, that's a whole different thing.

That's just because it feels good.

But the other stuff, no, no, no.

It's not for me.

Do people ask you about this?

Do you get approached a lot now?

Like, but now social media is like your business.

I actually just recommended you.

I'll tell you afterwards for somebody to work with you.

Oh, nice.

Thank you.

You're welcome.

Did you ask me a question?

I forgot.

Yes.

I asked you, like, if

I said,

oh my God, hilarious.

I said with social media, like, do you get, like, I don't see you pimping out a lot of brands.

That's not really your jam, right?

Oh, my God, the fucking links.

It's funny because,

you know, I got on there to talk about nutrition and really to help people.

Didn't really know what this would amount to, right?

And then, you know, you start growing, you start growing, and you get these like, can I have the link for those glasses?

Can I have the link for that shirt?

Can I have the link for that, that necklace?

And I'm like, no.

Like, do you think I keep a running fucking tab in my notes section of every link that I have for everything that I get?

I'm like, no, I am not giving you fucking links.

Like, you're swamping my DMs with asking me about links.

You should be asking me about other stuff that has to do with nutrition.

If you need a link for a calorie calculator, link for coaching, if you need a link for protein, I got that, but I don't have links to my fucking gear.

I mean, I think sometimes someone asked me,

where did I get this cowboy shirt that I got in LA at like Squaresville in 2000?

And I'm like, there's no link for this.

It's a pearl button snap 2080,

you know, cowboy shirt.

So it's funny.

That's what I love about you.

You're so freaking real.

I think I saw that.

I think you got mad at someone actually

because you're like, why do I need to give you an Amazon link for like, I think they asked you about something like, I don't know, was it, maybe it was a shirt or glasses.

And you were like angry at them.

You're like, like, leave me alone.

My job here isn't to like give you links.

I was hysterical on the floor because this is why, though, because people assume now, this is the problem, though.

People assume that everyone's a walking advertisement, right?

Like, that's what happens.

Like, no one wears anything, talks about anything, says anything unless they're getting a check and paid for it.

So that's like, that's what people's like automatic go-to is.

So when someone's actually not doing that, I think it's actually quite jarring for people.

They're like, oh, wait.

But it's true.

It's like, that's like, why would you have a, like, why should you have to give a link to your necklace?

Yeah.

You know what I mean?

Right.

I'm like, I don't want you to have the same fucking necklace as me.

Yeah.

No, no.

Well, copycat.

Like, I'm like, screenshot it, find that shit on Google Lens.

And, you know, exactly.

It's 2024.

Yeah.

It's so true.

And I guess your trademark is those glasses.

Like, I actually have the same glasses as you, though.

They're good.

They're, are those gooders?

Do you wear Gooders though?

No, I have on Peepers and these are from Amazon.

I don't know the brand, and then there's another good one.

Oh, shit, I forgot the name of them, but I found them through like a Instagram ad.

Um, they almost did you do that on purpose, like always wear the glasses on every video just to have some kind of synergy with everything.

I just can't see

close up, so

so you're just

like, I'm actually blind, Jennifer.

I'm actually blind.

That's why I'm wearing glasses.

I can't fucking read

seriously.

I can see far ahead, far away.

Like, as soon as I'm not near my phone, the glasses are off.

But so they're just

hilarious.

Yeah.

I was like, I thought you were doing that more for that branding thing because everything looks the same in every video.

Like, I'm actually just blind.

Leave me the fuck alone.

I'm blind.

I did not.

That's hilarious.

Oh, my gosh.

Well, I love the look anyway, but is there anything else that we can talk about?

I think I just really wanted just to say hello and tell you how much I love your stuff.

And I love the work you put out there.

I think it's so real.

It's so relatable.

No bullshit.

We need more of you.

We need another like 10 million of you on social media.

We really do.

I appreciate it.

No, it's so true.

And if people don't know, tell people where they can follow you if they don't know.

And if you're living under a rock and you're into health and fitness, you got to know this lady.

So

you can find me at Beth Farocco Fitness on Instagram, TikTok.

BethforacoFitness.com is my website.

I also have a podcast called Cut the Crop with Beth and Matt on Spotify, iTunes, Amazon, anywhere you can listen to a podcast.

That's pretty much it.

First of all, I didn't even know until I saw your notes the other night that you had a podcast, by the way.

What's your podcast on?

Like, just let me guess.

No bullshit, health and fitness stuff?

Cutting the fitness bullshit.

Yep.

I had no idea.

How often are you doing it?

Once a week.

We release a new episode every Friday.

We record every Wednesday.

Wow.

Well, I'm going to listen to that.

Yeah.

You're, I love you.

So just keep up the good work.

Thanks, Jennifer.