Episode 343: Transformative Health with Wade Lightheart: Biohacking, Bodybuilding, and Veganism

Hi guys, it's Tony Robbins.

You're listening to Habits and Hustle, Gresham.

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Hi, everybody.

We're doing another episode here on Habits and Hustle.

And this is my favorite topic.

Of course, it's all about health, wellness, fitness, nutrition.

And I have the president and founder of a company called Bio Optimizers, who is also Canadian, which is another reason why.

Both Matt and I are Canadian.

Oh, both Matt and I are.

Yeah, we're both Canadians.

Oh, my God.

This is, but Matt's not here.

I only have Wade here today.

Wade Lightheart, who is just, his titles are insane.

He's a, he's a professional bodybuilder as well, is what I just said.

15 titles, you said, in seven weight classes.

Yeah.

That's incredible.

Yeah.

Terrible genetics for the sport.

Should never have done it.

I want to talk to you about genetics and epigenetics.

I want to talk to you about all of it.

Are you serious?

Do you really think you have bad genetics?

Oh, 100%.

Really?

Yeah.

So I could, so for example, on three different occasions, I was able to get to the world championships, Mr.

Universe, Natural Olympia, Olympia, all that sort of stuff.

But I can use enough technology to overcome my limitations to get there.

But at the highest level of sports, you need not just the discipline, not just the proper training, not just the proper diet, but you do need the genetics in order to hit the pinnacle of it.

So, for example, if I was in the drug, the non-tested, I'm in drug-tested competitions.

If I was competing in the natural Olympia or the regular Olympia,

it wouldn't matter what I did in my life.

There would be no chance that I would ever beat a guy like Ronnie Coleman.

It's just not going going to happen.

We are different.

We have different potentials.

Yeah.

What bodybuilding was for me, though, was a way to experiment.

For me, it wasn't a sport.

It was more of an art.

It was the art of aesthetically sculpting my physique in a way that I found appealing because I liked art and I liked the creation and I loved the aesthetics of the human body.

I'm a sensual person by nature.

And that became fascinating.

And then the manipulation of nutrition and physiology and training, and now what's called biohacking and stuff, that became a fascinating thing that I could take training, or I could take nutrition, or I could take some sort of technology and implement this and start altering aspects of my physiology.

And I thought, this is just unbelievably cool.

So, with if I was a sculptor, I would just slap some clay on.

If I was a painter, I would just add some more paint or a different texture in the background.

But I was born with this.

This is what I got to deal with.

So it's like, hey, let's work on it and let's have fun with it.

And it's been a lifelong experience since I was 15.

And, you know, I'm in my 50s now and haven't stopped.

And you just told me before we actually started that you came out of retirement and then you just want another title.

Yeah.

So what happened is I was turning 50 a little over a year ago and I decided, you know, I haven't actually done a competition and they would refer you buy all these titles.

And I'm like, I'm like, well, I'm not really a bodybuilder anymore.

I haven't done this and I haven't competed in 13 years.

So why don't I go and see what it's like as a 50-year-old, metabolically, dietary-wise, physiological-wise, to actually get into contest shape.

Now, looking good in the gym is one thing.

Looking good on a stage is a completely different beast.

It is way harder.

It's not even in the same category.

No, I've seen

all kinds of people who look amazing in the gym walk on stage and look terrible.

And so I was like, okay, well, let's see what I can do.

And so I went through this whole endeavor and it was correlation as we were releasing the book because I wanted to make sure that anything that I'm doing doesn't just have the scientific backing.

It has actual real-world applications.

And so I did it.

And I ended up competing in the Iron Man International, which is the oldest, most prestigious bodybuilding contest.

here in California.

It's been around since like 20s.

All the Mr.

Americas, all the Mr.

English won that contest at some time.

And when you turned pro, you used to go to that show as your first show.

So I went and turned out really wild.

I ended up winning the overall men's and the grand masters here.

So the old guys and the category that which qualified me as a professional, gave me a professional.

I never thought I would be a pro and I became a pro and then I got to compete at the Mr.

Olympia later that year in November.

Now, after that, though, I said, I'm going to try and be, I'm going to be an endurance athlete.

So I can't be the best bodybuilder.

But I don't know too many people who have competed in the world championships and then ran a marathon.

So I started training for a marathon, ran a marathon six months later using the principles in here, which are inverse, the principles for being a successful endurance athlete are inverse to being a successful muscle or strength.

Totally.

So I wanted to be able to demonstrate personally that by using the technology and components in here, that you could completely go in a different direction and produce excellent results.

Now, I'm not a threat for the professional title and I'm not a threat as a marathon runner.

How did you do?

How did you do?

I ran just over four hours on my marathon for my first one.

I never ran one before.

And so I was pretty impressed with that.

Wow.

So, did you all your muscle break down?

Did you become flabby?

What happened to your body?

Yeah, this was what was shocking.

And it's something we talk about in the book around metabolism.

So a lot of people look at the calories in, calories out as a way to get there.

And that is true.

But the part that they don't understand is your metabolism.

And metabolism can be affected by genetics, activity, diet, drugs, a whole host of biohacking technology, as people would call it, or I like to call it biological optimization technology.

So all of those things are going to impact your metabolism.

And your strategy is going to impact it.

So if you have a poor strategy, you're going to damage your metabolism.

If you have a great strategy, you're going to enhance your metabolism.

So you want to implement a strategy if you're looking at weight loss that enhances your metabolism so that you don't have the rebound effect.

After you get to your weight, you lose a 10, 15, 20 pounds, whatever, and then you blow up.

I've seen that so many times.

I'm just like, we got to avoid that and help people avoid that situation.

It's very hard long, it's terms like lifestyle versus just an actual acute situation.

Yeah.

So as far as building muscle and getting ripped, that's easy for me.

I've got that down.

I figured

I've coached thousands of people on it.

It's, I've got it.

It's, it doesn't matter who you are, what you are, background, genetics, age, whatever.

I can get that down.

It's easy.

We should talk later.

Okay.

Now, what I didn't know is like, well, how does this apply to endurance training?

And this is what I think this is particularly speaking to a lot of females in general, because a lot of females will equate calorie expenditure during cardiovascular is what's going to enhance their physique.

So they're on the treadmill, they're on the bike, they're on the stepper, the elliptical, whatever for hours and hours because a little sign says that they burnt 400 calories or 500 calories or 600 calories.

And that's going to over, that's going to to override the chocolate and two glasses of wine they had last night at dinner.

So they're coming at it from a point of guilt and they're doing the calories in, calorie out math, and they find that they're getting fatter and fatter.

We call it girl math.

My husband calls it girl math, actually.

Yeah.

And so I said, well, what would it be like on an endurance training?

So I was literally training more hours.

to get ready for my marathon than I was preparing for the natural Mr.

Olympia.

The difference was, is I was doing less weight training and a lot more cardio.

So for cardio training, for

getting ready for the natural Olympia, I would do about 30 minutes a day, five times a week.

Of what?

You're talking when your dream is.

Low intensity, zone.

Low intense cardio.

Low intensity.

Like zone two or whatever.

Zone two.

Not going above that.

That's it.

It's a little extra.

No big deal, nothing else.

When I started running, and bodybuilders aren't known for runners, I went through all the adjustment phases for that.

I literally, in the course of the six months, my VO2 max went through the roof.

I have a VO2 max of a 20-year-old, but my fat went up 10 pounds over the course of six months, even though I was in training more.

And the reason for that was twofold.

One, as a bodybuilder, I know how to manage my metabolism and manage my hunger.

As an endurance athlete, I did not know know that.

And what happens is either immediately after or the next day, especially from the long runs, I found uncontrollable aspects of managing my hunger because I had put myself in such a deficient state, it was triggering warning bells.

And I think a lot of females fall into that trap and then the math doesn't even work out.

And so you overeat.

The other thing is, is your body becomes its function.

So I always say, who would you rather look like?

Would you rather look like sprinters in the 100-meter finals with these beautiful, aesthetic, muscular, ripped physiques?

Or would you like to look like marathon runners who are kind of skinny and lean, but kind of jiggly?

And

as I went into the endurance training, I became a little jigglier and a little skinnier.

I literally lost muscle mass in my legs, even though my legs are going every single day.

Can I tell you something that's so interesting that we just said all this?

One of my first questions I was going to say to you is, because I fall into this trap because psychologically, and I'm a fitness person.

Psychologically,

I know all of this in terms of.

practical, right?

But in my brain, for my mental health, I always go towards cardio first versus the weights because it makes me feel better in terms of my mood, my mood enhancement.

Yes.

However, this is what my question always was.

Whenever I do that, what ends up happening is I get way hungrier, I eat way more, and I end up gaining weight.

So even though I know all those things, psychologically, I end up doing, women do this all the time.

We end up doing the cardio because we think for some reason that like we're working out harder because we sweat more or because we feel like our moods are enhanced.

But really, if it's for weight loss or for fat loss, I always end up eating.

10 times more than I'm supposed to.

And I have no way of controlling my appetite.

Like I just, even though I know, like I'll say, okay, today, today, even though I'm going to do all this cardio, I know I'm going to get hungry because I'm going to, I'm going to run two extra miles and I'm going to do da da da da.

And then I'm so ravenous, like I cannot, like, there's no way.

I'll eat everything in sight.

So, how do you like even turn off that like neurotransmitter in your brain so you don't eat?

Or we just don't do the cardio as much and just figure out a way to do more weights.

I would say the latter is the easiest.

That's the easiest.

And let's look at the entire realm of the, you know, the fitness, whatever you want to call it, montage of all the options.

Yeah.

Here's the deal.

Bodybuilders and fitness competitors can figure out exactly what body fat level they are going to be at within a very calculated time.

Yeah.

And the worst athlete in even a local first rank show looks better than most people good on their best day.

On their best day, for sure.

None of them use use excessive amounts of cardio to get in shape.

In fact, they all know that too much cardio is going to end up with a poor result aesthetically.

And what are we looking for?

We're looking for aesthetic appearance.

And I believe that genetically, women are far more in tune with the genetic attractive forces that we're aspiring to be.

Symmetry of the face, the way the body type goes, limb length.

And if you look at that, and I think because of our biological inclinations for procreation, women are just really tuned into that particular aspect.

And it's because it was a survival mechanism overall.

Right.

Keep on, I'm going to look for my questions going to ask.

And so, why is the entire beauty industry so focused on women?

Because women are really in tune to that whole component.

What I find disassociative is how many women fall into the trap of just what you're saying, doing things that are counter to what the industry has developed.

And I think part of it is there's this weird belief for women.

Oh, I don't want to do weights.

I don't want to get too big.

Okay, there's one in 10,000 women that could get too big.

And the only way you can change your natural shape to make that more aesthetic appeal is through weight training and targeting specific muscle groups.

And someone like myself understands that.

I had poor genetics.

I had no business.

My parents looked like white smurfs.

Okay.

You know what I mean?

Like, this wasn't really part of the operation, but I was passionate about it.

And then I discovered this.

And from that, I just got really passionate about helping other people hit their aesthetic ideal and what is the nutrition and what is the biochemistry.

And because a lot of people don't want to look like pro-bodybuilders, especially the drug-using ones, I understand that.

They throw the entire industry out as opposed to realizing they're the original biohackers.

They're original masters of aesthetics.

They are the masters of fat loss and aesthetic appeal.

And so,

you know, the devil, we have to give the devil its due.

And I think now that contests have changed and they've opened up a lot more arrangements, a lot more people are getting hip to it.

I think social media has changed because now there's more influencers out there demonstrating, hey, you can do this.

And now I see people in their 30s and 40s and 50s doing their first shows.

And

not that the show is the outcome that you want.

I think the fact that you can empower yourself and change something that you didn't feel that you had power over is extremely exciting.

And when you can do that, you can do anything.

It's super empowering.

I totally agree.

The issue, though, is you have to dial in your nutrition.

Like nutrition, and you can correct me if you think otherwise, but isn't like for me, nutrition is 95, not even 80, 20.

I think it's a 95% of what it is.

Because if I'm not eating on point, I will gain weight, period.

End of story.

You can weight train all you want.

You could do cardio all you want.

If you're eating too much and not eating properly, it doesn't matter.

What will happen is actually if you're weight training really hard and then you're eating not what you're supposed to be eating or eating too much, you will look big because you'll have a layer of fat over your muscles.

And so then that's the counter effect of what you want.

So that's why it is like a science right now.

Because, and I like, this is what I really wanted to talk about.

Like, what I wanted to ask you is because what are we supposed to do, right?

So you only have a finite amount of time.

If you're saying nutrition is more important than the fitness piece into getting fat loss and to having that optimal body, what would you say the easiest way to do it would be?

Like how to do it for the average person, not someone who wants to go on the stage, but regularly.

Yeah.

Three to five 30 to 45 minute weight training sessions a week and a diet that fits their genetics and their sustainability that's it how do they know what their genetics are you can take a genetic test and get that relatively easy if you're really good if you have a good coach on understanding biofeedback you can probably write down what you do over the course of two weeks i used to do this years ago when i coach people and it will reveal a tremendous amount of what's better for you by saying okay how did i feel after this meal Was I hungry the next day?

Did I exercise too much?

Did I have uncontrollable hunger like you were illustrating early?

All of a sudden, after two weeks, because you can't remember what you did yesterday, let alone last week.

When you write it all out for a couple of weeks, your moods, your feelings, are you tired?

Are you groggy?

Are you hungry?

Are you starving?

Are you feeling full?

Are you energized?

Are you low energy?

Are you dragging your butt?

All of a sudden, you start to see all of the patterns within a couple of weeks.

And, you know, people used to come to me and they'd say, I'd say, how's your diet?

Oh, it's pretty good.

Oh, I eat it.

I eat pretty healthy.

I'm like, Okay, well, write that down for

a week or two weeks.

Well, the next, and I said, I'm not doing anything until I see that.

If you can't do that, we can't work together because you're not taking responsibility for your life.

Well, at the end of the two weeks, they'd come back with their heads slunk down and their body physiology is all like this, right?

You know, it's the come to Jesus moment.

And I'm like, So, uh, let me take a look at your diet.

And they're like, I said, What's your thing?

What's your take on this?

Oh, well, I guess I don't eat as good.

And the science says that people underestimate their caloric consumption by 40%.

So if you think you're eating 2,000 calories a day, you're probably eating 2,800.

If you're twice as good as everybody else, you're probably eating 2,400.

And it's 3,500 calories to a pound of fat.

So you do the math.

It's not really hard to gain a lot of body weight.

And we have to understand a couple of things.

Okay.

We are dealing with 10,000 generations of genetics, and starvation was a big part of that.

So we have all of these mechanisms to put on fat in the event of starvation and to reduce muscle mass because it's metabolically active.

It takes more energy.

So if you don't get things right, you're going to drop muscle mass, which lowers your metabolism and you're going to increase fat.

That's why it's a science.

And so whatever you want to break that down as an 80, 20, 95, 5.

Here's what I would say.

It's 100% of everything.

So, if you want to say it's 80% diet, you got to be 100% on that 80%.

Yeah, if it's 20% exercise, you need to be 100% on that.

That's so true.

So, it's everything.

How do you shift someone's brain, though, to go from cardio to weights?

Well, I don't.

At the end of the day, people have to become honest with themselves.

And that is, if you've struggled for years,

you are not some weird genetic person.

You are not some victim of your parents.

You are not whatever.

You are who you are.

And guess what?

That's the cards you deal with.

What you don't know is how to play those cards.

And you have to admit, I don't know.

And that level of humility is what's required to honestly assess yourself.

And I don't know what I'm doing, but I believe I can find the help.

You go get the help and then you learn until you figure it out.

And there's all kinds of people who have figured it out from a metabolic standpoint.

And that's what you just need to do.

To go from cardio to weights.

Yeah, because it's really not about cardio to weights.

It's really about, is what you're doing getting you where you want to be?

Right, right, right, right.

Right.

And if without accepting and letting go whatever paradigm that is keeping you from that goal, and oftentimes it has nothing to do with the weights, it has nothing to do with the cardio and it has nothing to do with the diet.

It's really sub-subconscious emotional trauma that has not been resolved.

And we talk about this in the book about how to get unresolved trauma out of your life that is inhibiting you from actually doing the things that you need to do to be successful.

Do you feel that, has there been any data?

Because you've been doing this for so long, for so many years, so many decades.

Is there any piece of data or research that you've seen that now you look at and you're like, maybe I was wrong about that?

That's changed your mind on something that actually is worthwhile, different,

that you're doing differently?

Whew.

You know,

it's always difficult to determine where you were wrong.

And I'll tell you one thing was, so at one point in my life, growing up.

essentially a carnivore, you know, we hunted and fished and lived in a rural part of the world.

And if it didn't have meat in the meal, it wasn't a meal.

I made fun of vegetarians and things like that.

So I had a hardcore paradigm blindness that you could not get in shape without meat.

And when I engaged, I remember when I decided to experiment with being a vegetarian, I tried it for two weeks.

I was concerned I was going to dry up and blow away.

And then I said, okay, I'll try another two weeks.

And I was concerned I was going to dry up and blow away.

And then I went another month and I felt great.

And none of the things that I believe to be true were true.

And I went, oh, okay.

And then I remember asking, I forget the name of the fellow.

He was a tennis pro who is successful in the pro circuit, who is a vegetarian.

I said, I went up to him.

He did a talk and I went out and said, well, do you think you could be a bodybuilding champion on a plant-based diet?

And he's like, just go do it.

And I went, Right.

Now, I didn't have any references at that time.

And so I had to experiment and I made some mistakes and stuff.

But you know what?

Two years later, I was standing on stage at the Mr.

Universe as a plant-based guy.

Now,

here's something I didn't know.

The way I was doing it destroyed my digestive system.

11 weeks after that contest, I had gained 42 pounds of fat and water.

So I go from Mr.

Universe to Mr.

Marshmallow.

And I remember meeting this doctor.

And this doctor was in his 70s.

He was super vibrant.

He was super healthy.

He ate a raw food diet.

He did all this stuff with the digestive system.

And I went to him.

I'm like, dude, I want to be like you, but I'm supposed to be cosmetically ideal.

That's essentially what bodybuilding is.

It's cosmetic fitness.

I said, what am I doing wrong?

And he says, Wade, you've learned to build the body from the outside in.

I'm going to teach you to build it from the inside out.

And that changed my life.

So those were a couple paradigm shifts, you know, the plant-based stuff, the understanding that whatever the experts are advocating.

So a common element in fitness is we need one gram per pound of body weight in order to recover properly.

Well, what is the built-in assumption there?

That if I eat, do I need protein in my body?

No, I need the amino acids I can extract from protein.

So how do I extract that?

Well, that requires enzymes, hydrochloric acid, and proteolytic probiotics.

That is probiotics that actually convert protein into amino acids that can be used, neurotransmitters, building blocks, whatever.

So if I have a disruption in my digestive system, I could have the perfect diet, but I'm not getting the amino acids that I require.

Biological value of protein.

So, a lot of people say, well, you can't get all the amino acids you require from a plant-based diet.

Well, there are 22 amino acids, nine of which are essential amino acids.

That means our body does not manufacture them.

And virtually every plant has all nine essential amino acids.

Oh, so guess what?

You can get all of the amino acids.

Now, why isn't there a lot of plant-based athletes?

Well, let's look at the subset of plant-based athletes versus non-plant, or like meat eaters, for example.

Way more meat eaters than plant-based athletes.

So what does that lead to?

That leads to the development of science, of culture, of research, that all are using this paradigm.

And you...

you confirm that paradigm blindness from their original assumption that plant-based athletes can't it.

Now we're starting to see that shift.

So when I went plant-based as an experiment, not because I wanted to be some person that stood outside the first door and shamed people and stuff like that, because that's not my geel.

We could just move away from all the ethics and morality and grandstanding because plants are sentient beings and all that sort of stuff.

So are we killing plants?

Are we killing bugs when we farm?

Are we killing?

It really gets into semantics.

But back then,

in 2003, so 22 years ago, nobody was doing it.

And then over time, as the technology is developed, now there's a tremendous amount of athletes who are doing plant-based.

And more and more research is coming around it, which is disproving that you can't get that.

Now, where the truth is, is a lot of plant-based athletes don't eat sufficient amount of protein to get enough amino acids.

It's not that you can't get it from a plant-based diet, it's that you got to develop the strategy, just like all the meat eaters developed a strategy around bodybuilding and fitness to get in shape.

You need to be able to integrate that on a plant-based diet.

And hopefully you've made that selection based on your genetic individuality.

So for some people, no matter what they do, a plant-based diet's not going to work for them.

And some people, it's going to be the best thing ever.

My business partner is a ketogenic guy.

He loves ketogenic.

It works well for him.

He loves metabolizing fats.

He doesn't do as well in carbohydrates.

And so that works for him.

And one of the reasons that we were able to write this book is because we're two guys that produced outstanding success amongst a wide group of people.

He's ketogenic, I'm plant-based.

We're essentially dietary agnostic.

And we're like, hey, here's all the major dietary strategies.

Here's which one might work for you.

Here's the reasons why.

Here's the pieces that are optimal about that.

And here's what you've got to offset that's suboptimal.

And go for it.

Okay, so then that's interesting.

So then what did you do to win the award when you were plant-based, like to win the championship when you were plant-based that you didn't do when you gained the 42 pounds and became a marshmallow.

What did you do differently?

Yeah.

So, after that contest, I realized that the diet that I had been following, which was a derivative of it fits your macros.

So that's probably the most successful and easiest diet to do if it fits your macros diet.

Yeah.

Which is so much protein, so much carbohydrate, so much fat, and that you kind of vary that.

But you did it plant-based.

Right.

But not vegan, right?

At that time, you weren't vegan.

Right.

We'll get to this in a second.

Okay.

So when I did that, there wasn't a lot of technology.

And I was using the strategy that my coach had implemented at that time was really simple carbohydrate sources.

So like fast acting stacked with a lot of protein.

And give me an example.

Like rice cakes.

was the carbohydrate.

So because you could just vaporize them really quick, which would create an insulin spike.

The insulin spike was then stacked with amino acids, you know, to 50 grams or something like that.

What was the protein though what's that so you could use like whey protein or plant protein or you could use meat and what they usually use was meat right so so i'm trying to adopt this to a plant-based diet well the simple carbohydrates in a plant-based thing first off i was so hungry starving but that's like but you still were able on a plant-based diet 22 years ago to win a title yes and then you gained the weight 42 pounds.

How did you, what did you do?

Well, what happened is

my success set me up for the failure.

I stayed on a restrictive diet for 11 straight months.

Got it.

I didn't have refeeds on that to boost my metabolism.

So my metabolism had crashed so deeply and I had disrupted my digestive system.

So when I came off that, I can remember sitting there.

This is a literal story.

I remember being at my friend's house, sitting there, and I'm cooking up this spaghetti.

I couldn't get enough of it.

I'm eating this pot of spaghetti.

While I'm cooking the spaghetti, I'm slamming chocolate bars because I was in, I had activated my survival mechanisms.

I had tripped over that genetic proclivity of survival and my body was like, you've starved yourself to death.

You guys eat as much calories as possible.

The other thing is, is my digestive system was disrupted because my diet was so restrictive, I didn't have the good.

bacteria flora inside my body that would allow me to digest and manage all this food.

So my body just kept storing everything as body fat.

And I knew all these things, but I was in this uncontrollable feeling.

And so for the first time ever, I was able to truly understand

what it feels like to the person who is in that situation of uncontrollable eating, the guilt, the shame, the looking at yourself.

And I was like, oh my God, I know exactly what my clients actually feel like.

Now, during that, I rebuilt my digestive system.

I went on a completely raw food diet at that point.

I went.

two years, 100% raw food diet to experiment with that.

And while I was eating 250 grams a day of protein before, I went down to 85 grams because I improved my capacity to convert that protein into the amino acids I need.

Now, there was limitations on that, which I found at about two years.

So then I spent the next two years of optimizing that amount with the training so that I could compete as a raw vegan.

Because they said that's definitely not possible.

Did you do that?

I did that.

So in 2007, I'm probably the only person in the world that's been to a world championships in bodybuilding as a raw vegan and as a vegetarian.

So I did that in 2007, 2007, not because I wanted to do the show.

I was kind of past that, but I wanted to prove.

Did you win?

I won the national championships again.

And then I went to the, I think I played six in the world, but again.

Oh, Scott.

Number one.

Yeah, number one and number two.

There's nothing in this lifetime I would have done to beat those guys.

From three to 10, we all kind of looked the same.

Yeah.

One and two, different physiology.

Wouldn't matter what I did.

I'm never going to beat those guys.

And so then I said, okay, I've got as far as I can.

I retired and just went full force into our company and what we're doing and advocating around that.

And then, you know, then we got to last year and I came back and to kind of prove this as a 50-year-old as opposed to someone who's 30.

So are you saying that there is a basically there's a, there is a ceiling to how far you can go because of your genetics?

Absolutely.

That's good to know.

So no matter how.

Look, I'm not going to, look, I'm five foot eight.

I am, no matter how hard I train, I am not going to play center in the NBA.

I say these things all the time.

And then people like fight with me.

Well, no, it's not just genetics.

I think there, yes, you can push yourself beyond limits that you never thought possible but at the same time like to your point i'm never going to be a ballerina no matter how hard i try i mean i could but i'm not going to be a good one right you know like yeah i'm not going to do well as an offensive lineman right i'm lining up against some 300 pound massive dude it's like he's going to pancake me and i might not ever be able to walk again that's a hundred percent true like i i always like my entire message in life and i've written a ton of books on this is that like do the best with what God's given you.

Like I pushed it as far as I can go and that's as good as I'm going to get, guys.

Like that's basically that my point is like do the best you can for what you're given.

But if you're a size six, don't try to be a size zero and kill yourself for it because it's just, A, it won't last.

That's the thing.

Like, this is what I, I always want to,

this, I'm telling people now, if you're listening, that like.

Yeah, you can maybe get there, but how much pain and heartache and difficulty will it take you to get from a six to a zero?

and then how long can you sustain it because you can't because i've done it like i've taken my body to places where it probably wasn't supposed to be uh when i had to do crazy campaigns in my life and then i was miserable i was starving and i didn't have any like i couldn't have a social life i didn't have dinner i had to like carry my food around with me i had you know it was awful and then by the way the weight starts creeping up when you have a cracker so the point you know what i mean like it's not going to stay yep and so you there is like a happy medium like where's your baseline?

Like, we all have a baseline.

And then, like, we can modify it so much here and there.

That's my belief system.

Yeah.

To echo that, back in the day when both Matt and I were in Vancouver at the time, right?

Coaching the who's who in Vancouver.

And it was really fun.

Is there a who's who in Vancouver?

Yeah.

Yeah.

Well, for Vancouver, it's certainly certainly not the LA crowd.

Although there is an interesting who is the who's who in Vancouver?

I'm curious.

I didn't know.

I don't know.

who is.

Well, it depends on who happens to be there at the time.

Well, I mean, also who is a who?

Like, are we talking athletes?

Are we talking like a hockey team?

It would be well, the hockey team's obviously legendary, but athletes, chief executive officers of major multinational corporations, people who were blah blah blah, like who's in Vancouver?

Well, like, for example, like the forestry industry, I had some executives from Canfor that were involved in the North American trade negotiations.

I'm just teasing.

Yeah, yeah, yeah.

You know, I had, you know, psych, well, like race car, like motorcycle

race car people, the top actors and actresses who were coming into town for periods of time.

Yeah, yeah, yeah.

I'm just teasing.

I'm sure there is a who's who.

Yeah, yeah.

It's not L.A.

No.

And listen, by the way,

I'm sure the who's, I was just teasing, but like who's who is always, I always use that expression too.

I think it's a very Canadian thing to say.

Sure.

The who's who.

Yeah.

Yeah.

It's a very Canadian thing.

Well, we're under the big shadow of the United States and Canada.

So we, all the great comics come from Canada because they're in this observer role.

Right.

It's true.

Right.

So they can comment on Canadian or U.S.

culture and find it funny, which is not maybe under or fully recognized by Americans within it, but Canadians because we're so close.

We got so much information.

But going back to it, I can say one funny thing about that.

So when I was living in LA for many years and then I moved back to Canada for a couple, and I remember like when there would be like CTV and all the Canadian press would do like a story on me or I would do something.

All the all the people, like the anchors or when I would do like a morning segment or whatever, they'd be like, she she trained all the who's who like everybody would always say the who's who like it was a very that's why when you said that it just a canadian thing yeah it's cute but going back there one of the things i would ask people and which is related to where we started that conversation about the size six to size zero yeah and this is the 50 million dollar question I would say to my clients that came in that they struggled for years,

whatever, whatever the story was, tried everything, blah, blah, blah, blah, blah.

And I would look at them and say, look, getting in shape, this is just math.

We can do this.

This is not a problem.

I've got this down.

We're going to take you through it.

It's about your ability to adhere and execute to this.

You do this, you get there.

It's really that simple.

But I also used to say, and if you think I'm expensive, this is nothing to the amount of money you're going to spend on your new wardrobe and be excited about that.

So don't give me the money deal.

Okay.

And here's the, but here's the piece that we really want to get into.

And that is, what is the benefit that you think you're going to get from being that size zero or being in that condition or looking that way?

That's what we got to deal with because getting there, you've set yourself up thinking that my external appearance is going to kind of alleviate some internal value.

And I can guarantee it's not going to.

But what I can say is once you get there and resolve that, then we're, that's when the coaching really begins because then we're going to zero in on what it is that you think you're going to benefit from that.

You think you're going to get the right partner in life.

You think you're going to feel confident now.

You think that, you know, people are going to like you more.

Oh, yeah.

And almost all of it has some deep down emotional basis that needs to be addressed that has nothing to do with the fitness.

100%.

I'm also going to say something and I'm going to get like, people are going to get on me for this.

If I was to be honest, women, girls, would try to get skinny because they think they're going to get a better guy or they're going to date more.

Sure.

And believe me, when I was younger, I mean, let me tell you something.

That was, and I'm saying that because I'm a girl, or I think I am anyway, right?

And I mean, I would do those same things.

And I will tell you this from experience because I, I think I was telling this to Leroy the other day, like seven pounds on me make a big difference, six or seven pounds make a big difference.

I can go from like looking kind of like homely with an extra six pounds, which I'm kind of now at that point, but anyway, to like losing that and like

having a sick, sick body.

I'm just saying, I'm being honest, right?

Yep.

Never was it when I was at that place, have I ever like been happier, dated better, had found better guys, you know, dated more.

Quite honestly, like when I was at my proper body weight, when I wasn't like in that only focus to be a certain size and look a certain way, I was happier.

I actually dated way better guys.

I never had a problem with that.

And it was only when I was in that kooky time, because it starts to screw with your head and that becomes your focal point.

It is not a happy place to be in.

And yet, people, even if we see people say that, they don't change that.

Like beauty and being sexy and all of that comes honestly from within.

If you're happy with yourself and you put exude a certain energy and you put it out there, that's what makes somebody attractive.

Like 5, 10, 20, 15 pounds isn't going to like change anybody's life in terms of happiness, success, self-esteem, getting the things that you want, all of that stuff.

Like it's only a silly thing that we say to ourselves in our brain.

We think that, but it's not accurate.

And if we can actually believe that and like reframe the way we talk to ourselves, we would all be so much happier and like live so much better.

Well, there's a collective programming that we're all subjected to.

And

it's more pronounced now because of social media.

Yeah.

And

it was what started the whole Jordan Peterson component about your serotonin system and the dominance hierarchy, which we share the same nervous system as lobsters, and it's been around for hundreds of millions of years.

And what happens is

we unconsciously, based on this ancient neurotransmitter program, determine where we are in the dominance hierarchy.

Yes.

Oh, I know.

Okay.

And inside of that, that's run on your old brain center, your amygdala.

And way down there is your emotional.

So what happens once, you know, you used to live in a town of 150, 200 people.

That was pretty manageable.

Now you're living in a world of millions, billions of people on social media.

So the young 15-year-old girl is now comparing herself to the absolute elite of the entire planet that has been polished, framed,

got everything.

And so all of a sudden, no matter how good you are, there's millions of people that look better.

And all of a sudden, you start creating, your neurochemistry, starts dropping because, relative to that, you're like, I'm not even close to that.

Now, what does that mean?

Excommunication from the tribe meant certain death.

And so, that dopamine says we start to overcompensate with our behaviors, trying to move up that so it creates a level of security.

And I do believe that females, in particular, and that's what the psychological literature indicates, are

more negatively impacted from mental health from social media.

Oh, right.

And for men, I would say it's porn.

And for women, it's social media.

So, porn is now creating a simulation event, a low-cost simulation event for men that's not the real thing, but it's close enough that they'll continue to do that because the risk is low.

And for women, validation on social media from their Instagram or their social media account or their OnlyFans account or whatever it happens to be that they're doing

is giving them a safe transaction of attention, right?

Which is one of the big components that meant survival for them.

So it's not the real thing of a real relationship, but it's close enough that people will do that and then it propagates.

But there's an internal recognition that says something's not right here.

And eventually you get to that point when you go, I know this is unhealthy.

And I now realize that I'm in an addictive relation.

I'm either as a man addicted to porn or as a female, I'm addicted to social media and all of the validation or lack of validation.

Or lack of, well, I do actually think that a lot of social media can be at some point at some pages.

It's like it's soft porn.

I mean, like very, very soft porn, but porn.

Like these, like, you know, fitness girls, even though I'm talking like real hardcore ones who are like, they're basically simulating very sexual videos and like the sweat pouring off of them and the, the, everything about it is very highly sexual.

So I actually think it's actually does affect men and it does affect women because people don't realize, it's a, and I've said this a lot of times because some of my videos are not exactly, you know, so tame all the time, but it's about, it's about angles, it's about the lighting, it's about getting the spray tan, it's about wearing the right outfit.

Like, don't shoot me here, shoot me there.

And it's not like real life.

And yet, people think that, like, oh shit, I don't look like that.

Like, what's wrong with me?

I'm not good enough.

And the guys are like, why would I want to date Lucy down the street when actually what really is hot is these girls on Instagram, even though like it's not even like real life.

And so everyone's brains are totally like, you know, kind of like clusters fucked because everyone's thinking that what's actually not real is real.

And so nobody's dating, nobody's going out.

Everyone thinks that they, they can do better, they can find better, they can have better when quite honestly, there's not really anything better.

Like we were much happier in like the, like I always always say like I wish we were back in 1997 or 2001 when we didn't have all this shit and we could like focus on like real relationships and like who's in front of us.

But now, and it keeps on getting elevated and elevated.

We're like living in this like pseudo reality where now people will just rather be on their phone scrolling because they think that they're going to get that dopamine hit or they do better

than being in real life in real time with people because they think those people aren't attractive enough.

It's crazy what's happening.

Yeah, it's a really unique effect.

Yeah, I love it.

And the physiological components of that, the social impact of that.

And we haven't really, we didn't understand it.

We engaged in an experiment, but the data's in.

But going back to the physical aspect.

Yeah.

So dating apps produce

a tremendous amount of information.

Are you single, by the way?

What's that?

Are you single?

I'm

with a partner right now.

Okay, so I'm dating.

No, I wasn't trying to like set you up.

I was just saying, yes.

So dating apps are really interesting.

Men will swipe.

Was it swipe right?

I think swiping right is that you're not going to be able to do that.

They'll like you.

Yeah, they'll like you.

Left that you're not.

Yeah.

On 50%

of the women that are on there.

And women will swipe on 4%.

2.3, actually.

Is it now 2.3?

It's probably getting worse because like...

Do you want me to tell you the stats that you did a podcast on this?

Okay.

Do you want to hear how crazy this is?

Yeah, I want to hear this.

Okay.

So men who are over six feet in like the world, guess what the percentage is?

Oh, it's a fraction of maybe 1%.

Okay.

The percentage of men who are six feet over six feet or six feet tall is 14.5%.

Right.

Now,

how many men are making over $100,000 a year?

No idea, but it's not that many.

I think the average income is around somewhere around $38,000,000, $45,000 a year or something.

Right.

I don't remember.

And so let's say, for example, if if it is, I can't remember the exact number, but I'm going to tell you what the stat is.

If men, if, because women want a guy who's over six feet tall, right, who are making over $100,000 a year, right?

And then you're not even, now let's just, that's not even taking into account how they look.

I mean, if they're married, if they're, if they're obese, it's just how much money they make and how tall they are.

Yep.

And so just on those alone, then you're coming down to 2.3%.

So women are not swiping on guys who are 5'8, 5'9, 5'10, even 5'11.

Yeah.

So, right?

So everyone's boosting their numbers on top of it.

Everyone's just flying.

But women have a very particular idea of what they want to go out with.

And so men,

I don't know what men are doing, but I would imagine it'd be similar, but just on the other side.

Well, I think that what people are looking for in their relationship is essentially...

Men are success objects and women are sex objects at its base level in that, you know, from a biological standpoint, so you can take all the social stuff out of it, right?

A woman produces one egg a month.

Men produce trillions of sperm.

So sperm is cheap biologically and eggs are expensive, okay, from a biological standpoint.

So let's strip away all the identification, politics, and all that garbage.

Let's just get down to biology.

Traditionally, it is expended also in cultures for the most part of history.

It's men that go fight each other.

It's men that do the the dangerous jobs.

It's men that get killed more often, men that are more likely to die.

So biology set up is men could try and procreate as much as possible.

So their selection before they died.

So the average male in the Roman Empire was around 20 years old as held your life expectancy.

Okay.

Wow.

Yeah.

So things are rough.

In the middle ages, it's like 40.

Okay.

You don't have a lot of time to sow the seeds.

So whatever you can get, you just get because you got to, you know, because what are we trying to do?

We're trying to put our genes out through time from an evolutionary biology perspective.

Right.

And so, and then also there'd be these massive fights.

And, you know, maybe all the men in the village got taken over.

So, who got left behind?

Well, beautiful women.

The marauders came in.

And so, that woman's got two kids.

Well, I'm just going to adapt to the new guy because I've got to save these kids.

Right.

And survival is what you're saying.

Yeah.

So these are survival dynamics that are inherent in the biology, in the humanness of us.

And ignoring those through social constructs is silly.

Just like ignoring dietary strategy, metabolic strategy, dietary selection, genetic proclivities, all that sort of stuff.

Avoiding all that, you need to understand that and then override it with your intelligence.

And that's what separates us from the animal kingdom is that we can leverage our forebrain.

But once we get into that hypnotic slice, slice slice slice we're hooked into their reptilian brain the little lower center and we're just running on pure biology i love what you said though the men are the success that are success objects and women are sex objects that is such i'm gonna i'm gonna take that clip because that is a hundred percent what it what it is because i mean like as a girl again you know, as a woman, as a girl, like you want a guy who is successful, who has like, or has the, and not just potential to be, you want, or I guess that's good too, but you want someone who has to who who shows you or demonstrates that they are successful on these apps right and for men you're visual you want to find a girl who's hot period and a story

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So then what happens?

Okay, so you're going to say something about these apps.

Why is that like, so now we know what the dynamic is?

Yeah.

So now going back to the dietary selection, people are driving to improve

their desirability on a social app.

So for men, they want to be sewn in a nice suit or with the six pack or whatever.

It's like, oh, well, he's kind of hot.

Or they might have their, you know, the metro sexual look so that they're down to a certain way and they wear the sunglasses because it makes facial symmetry popular.

Or right, they're over at the Hollywood Beverly Hills thing getting their face done or this done or, you know, and the real metros are getting their nails done because that's relative to feminine awareness on genetic proclivities, right?

When the women are going to look in their best outfit and look really hot and they'll do their poofy lip thing or, you know, all that sort of stuff.

And so they're each playing a biological game and then that's driving their behaviors both in their diets and their nutrition and their chosen lifestyle and then how they represent that.

And so these are integrated so deeply into the subconscious aspects.

Unfortunately, most people don't realize it till they're out of the game and don't know why.

So we have a plethora of over 30% of the men right now have not had a sexual partner in the last year.

They're out.

They're just doing porn.

Hell with it.

I'm not, I don't have 100,000.

I'm not, you know, in great shape.

I don't have great genetics.

I'm not going to make the cut.

I'd rather just, you know, have unlimited simulations, which are increasing in their capacity to stimulate men, right?

Like you think of when I grew up, I remember when we found our first porn magazine, oh my God, this is what a naked woman looks like, or whatever.

Now, like, children are watching hardcore, crazy porn.

Like, you know what I mean?

It's like, I don't know what that does to you physically.

And also for females in a competitive nature, oh, I need to be like that.

You have no idea.

Can I tell you another story?

We got so sidetracked on this.

We totally did.

I love sidetracking.

This is correct.

But we have to understand why this is relevant.

Oh, well, listen.

I think, let me tell you something.

This is real life.

I'm fascinated by all of this.

Like, to me, I should just do a whole different podcast in terms of like, I'm talking a whole different name of a podcast just on like the psychology and social dynamics of people because I'm like fascinated by it.

But I was going to say, I have this friend, God, I'm not going to say his name.

And he was, and I always go through his phone because he's single.

And he's like considered like he's very successful, he's got money, he's got the whole thing going.

And like, he's 50, like your age, let's say, right?

And he's like, he's like hooking up with like 22-year-old girls, like hawk girls all over the freaking world, and they're throwing themselves at him.

Yes.

And like, you can just literally, as a guy, be busy, or you, if, if you fit the criteria of the six

all day, all night with girls who are like, in my, like, they're just so easy.

Like, they're just doing whatever they can.

Like, I actually thought, like, I actually even said, I'm like, is this actually like a sugar daddy site?

Like, are they turning into sugar daddy sites?

Cause these girls are like, they're like, they're like hooking up.

Not even like, hi, nice to meet you.

Clothes are off.

Not even hi, nice to meet you.

It's,

and they're already on the bed.

Like, it's that simple now.

It's because like I, I don't, is that just like the culture we're living in now?

Like there's no discretion, discernment.

It's like, if you fit this criteria, we'll do this, but we'll not have a relationship and then we'll go on our merry way and be on to the next one.

This is what's happening.

Well, unfortunately, from a biological perspective, females are on, they have a quicker expiry date.

In other words, there's only a certain amount of time that they can sexually reproduce.

So to, in other words,

it's really, it's really young.

And so what happens?

So maybe a girl is taught.

She's like, you know, boss, babe, girl, and let's go be.

And there's a lot of more opportunities for women that were precluded maybe in earlier times.

So now women can go to university, women can go.

My point is those girls, like, I guess what I forgot this part of the part of the story is the girls who are like really great quality, who are smart, really strong, you know,

not just smart, but successful.

They have the whole package.

They can't get arrested.

And if they're over a certain age, they're not getting any swipes.

Well, this is the laws of hypergamy.

Okay.

And so it's an uncomfortable topic for people.

So women don't want to be with their equals.

They want to be with someone better.

I talk with all the time.

Okay.

And so

the higher, so the taller a woman is, the higher IQ, and the more income she makes.

She's also,

what she's taught to do by society, you go, girl, you get that PhD, you make the law firm, you earn that half million dollar salary a year and be a boss babe.

You run your site, you do all that sort of stuff.

You have the Chanel.

You've got the life.

You're driving the.

Guys don't care.

Guys don't care.

They don't care.

Do you know how many times I've said to my friends, my guy friends, like, hey, I met this amazing girl.

She's so this.

She's so that.

Is she hot?

That's what they want to know.

Is she hot?

Yes or no?

How old is she?

Is she hot?

I'm like, if I even say, oh, she's 47, 51, but she's smoking.

I don't know.

Thanks.

Next.

Who else do you have?

Yes.

This is the truth.

People don't want to hear it.

It's not woke to say that, but that is what's happening.

Guys want hot.

That is what they're looking for.

By the way, like sometimes when I act too smart, it doesn't work for me.

Sometimes I got to act kind of dumb or like not that like I don't play up my smarts and I kind of play up my other stuff because I know that it's not going to work to my advantage.

And I've done that a lot in my life, you know?

And by the way, and when I start to act like how my actual, my actual intelligence, they don't care.

They like lose interest.

They're on to the next one.

But if I just like flatter you and say how great you are, and I'm like, oh my God, yeah, like,

love it.

They're lining up.

I'm catting it for them.

Well, I think, I think it's a

proclivity for man to dedicate all of his energetics and earning powers and capacity, including his life for his family.

I think it's biologically innate into it.

And so, in order to do that, he wants to have someone who's not really going to challenge him too much, that is going to let him be him and do his thing.

And then he's willing to put all his resources off for sexual availability.

Now, here's in a complex world, unless you are a musician or a sports athlete, or you inherited a bunch of money with great genetics early in life as a 20-year-old or 25-year-old, to get to the level, whether it's a man or woman and success in a global competition, guess what?

You got to bust your butt for 10, 15, 20 years.

So let's say you start out and get your stuff together at 15, 16, 17, 18 years old.

You got another 10, 15.

So now you're in your mid to late 30s.

As a guy, great.

He's coming in and he's got decades of biological reproductivity.

The girl, she's got a few years.

She's entering the desperate zone.

And now she's in a competition for that guy who is her match IQ, who is her match income, who is her attractiveness.

The problem is that guy has got a lot of options.

And now she's in a competition that she's likely not going to win.

And that's devastating, especially when they've worked so hard on themselves and got fed a lie, essentially, that what is most important in life.

And you don't know what's most important in life until you've lived enough of it to realize what's important.

And unfortunately, for a lot of women, their time for having children or having a family or that long-term relationship is past.

Wade, I totally agree with you.

And I think that we have all been, especially in today's time, I think what happens is we're living in a different place and people don't want to be offended.

They don't want to be insulted.

It's all about coddling.

It's all about girl power and all these things.

That is actually probably has like, has

has not has done the inverse, right?

It hasn't really helped in certain areas of life.

That's really what's happened for women, especially, right?

Like we were given a lot more opportunity, and yet now, because of that situation, yeah, we may be much more financially successful and we stand on our independent, and we, but it hasn't helped us on the personal life sides.

And we can say all what we want to say.

And the truth is, and I have friends like this, right?

And they are struggling on the personal life side with dating and all that.

And they tell themselves it's fine and they're happier this way.

But I actually don't, I believe a lot of them are just saying that because like it's, you know, they're, they don't want to, like, what are they going to do, right?

Like, you don't want to be, you don't want to, you kind of just, I wouldn't say like it's justification, but what are you supposed to say, right?

Like you're.

I was listening to Eric Weinstein, who's.

an incredibly intelligent guy who's lived at the highest level.

And he said, one of the saddest things he's experienced is he has a wide array of like the top echelon in women as far as intelligence and competency.

And I think that's a great thing for society to have.

Yeah, competency.

That was the word I was looking for.

That's what I like.

I don't care if you're a man or woman or what you identify with, if you're the person that can build a defense mechanism for the country or can figure out the next biological breakthrough or develop some new mathematical thing that allows us to go to another planet.

Great.

Cool.

I don't care who you are.

If you, that's what you want to dedicate your life to.

But he said he's ran into so many women who are just killer on all levels and they're in their 50s and they have no family life, no social connection.

And there's this huge gap that they don't have.

And I can say, even in my own case as a man, I spent my entire

life chasing excellence and success.

And I got it all.

I got all of it.

And I'm grateful for that.

And here I am in my 50s, but I've yet to have a family.

And I can say that the biggest regret to this point is that I wasn't able to incorporate that along the journey.

And now I'm in a race against time now to find a partner that to have my partner be able to have kids and all the stuff.

Hopefully that'll happen.

But it may not.

And so that cost is for me.

And I can procreate for,

you know, maybe the next 20, 30, 40 years.

That's not the same option for females.

And so the part that, yes, men and women are equal,

but we're different.

And men cannot have children and women can.

And that's it.

That's a biological reality.

And if we can't agree on the biological facts, we're toast as a species.

It's not going to work out.

So we're probably going to see a massive population decline.

They talk about too many people.

We're going to see this massive population decline.

I suspect we're going to peak around 9 or 10 billion, and then we're going to go into this major deficit.

And then there'll be a re-emergence of this in maybe the next 10 to 15, 20 years as we start to recognize the fallacy of all that.

And we'll see that switch back.

This is where we're at.

So what does that mean for the individual woman?

Look, I do believe put your best foot forward, get in the best shape that you can, look good, but understand the subconscious drivers behind that and get some coaching around some people that will level with with you and tell you straight up: look, you know what?

Maybe he's not six feet.

Maybe he's not, you know, Brad Pitt and his looks.

You know,

everybody will date.

Brad Pitt isn't six feet, but most women would date him.

You know, he's like my height, maybe a little shorter.

Oh, really?

How tall are you?

I'm like 5'8.

Oh, okay.

Yeah, so I'm, you know, I'm way down on the heights.

But if you have money for women, you can stand on your wallet.

So do you have five?

Are you 5'8?

Okay, let's get it.

Yeah, so, so, so obviously, you know, the I'm joking.

I don't want to get any email about that.

I'm joking, everybody.

It's true, though, because

and I've noticed that the more successful I come, I become,

I'm shocked by the overtures

that didn't exist when I looked a lot better and was a lot fitter 20 years ago.

And I was like, oh, wait a second, I wasn't quite getting this thing right.

You know why?

It's because it goes back to the first point you said, which is survival, right?

Women's, even if they're not doing it,

even if they're not doing it consciously subconsciously it's a survival mechanism right like can this person provide for me can they take care of me and again i don't know why that's considered controversial to say it is what it is i mean most women not all women i want to say a lot of women okay not all a lot are looking for that no matter if you can make money on your own no matter like listen i'm capable and competent but i still want to have somebody who i know is capable and competent and who is successful it's not a problem it's not like i don't find that to be like why is that such a like such a bad thing to say out loud it's not a negative thing it is human it's realistic it's what really what goes on in a girl's brain most of us not all essentially women want security and men want respect another good one it's 100 true if like women also want to feel if i'm in a if i'm in a situation and i've been in areas where there are bad dudes who could probably do a lot of damage to me relatively quickly, guns, knives, violence, gangs, all that sort of stuff.

As a man who navigates through that, what do I do?

I make sure I give respect to the people who could exert violence and it's okay, right?

They're usually like, hey, yeah, and I see you.

That's cool.

There's a respect factor.

Yeah.

Yeah.

Right.

And for women, it's as a man,

your design is to create a secure environment.

You're not going to threaten her.

You're not going to take her part.

You're not going to chip away at her ego or her

maybe some of the suboptimal aspects.

You're like, I'm with this girl and I'm going to be supportive and create a shield so she can feel confident and okay in her life.

You know what?

Yeah.

And I will die for that.

Right.

And you're saying security.

I'm going to add, like I said, I'm going to add that.

I think women want security.

They also want to feel chosen.

They don't want to feel like they're just one of the many.

Yeah, they want to be claimed.

They want to feel like they feel like, you know, a rabbi, my husband told me this.

He went to listen to a rabbi speak before we got married, and the rabbi gave him a whole speech about this.

Not him personally, but everyone.

And it made a lot of sense.

And he told me about it later on.

And it's true because women do want to feel chosen.

You don't want to feel like you are just one of the many, many people.

You want to feel special.

Girls want to feel special.

They want to feel special.

They want to feel secure.

And guys do want to have respect.

I think that's 100% true.

And that is kind of the dynamic that makes relationships work over time.

All my relationships that ended ended for one particular reason.

At some point, I felt disrespected as a man.

That was the be all.

As soon as I felt that I wasn't being respected or taken from or whatever, my attraction to that person tanked.

And I think a lot of the

culture now

is that we don't need men.

Look, men need women, women need men.

That's that is that is

the only way that you produce children and keep the

chain going is you need both partners.

Yeah.

Okay.

And we don't know.

But you're right about that.

I agree with you, what you're saying.

It's like the culture now is we don't need men.

That was what I was trying to say earlier.

And the same thing is for a woman.

If her security feels threatened, whatever that is represented for her, her attraction drops off significantly.

So a lot of men will complain as when a man gets down, let's say in life circumstances, if it's threatening to the woman, she doesn't want to be with that guy anymore.

She doesn't even know why she's not attracted.

She wants to be and she'll kind of stand for it for a little bit of time, but then she's like, I don't know if he's going to make it.

I don't know what's going on.

Maybe his, like, maybe his decision, like it activates that reptilian brain center.

Just like when you see that picture, why do they have a beautiful woman selling cars and carpet and everything?

Because as a man, you go, go, carpet.

Am I looking at the car?

I'm looking at the girl.

Oh, it comes with carpet.

Yeah, I guess I'll get the carpet.

Like, every nice car has a female driving it, like a sports car or a Range Rover or whatever it happens to be.

There's a beautiful girl saying, check out this.

And it's implementing that when you have this status, that women will like you.

And there is a certain amount of truth.

She's like, what kind of car does he drive?

Where does he live?

What kind of clothes does he wear?

All the symbols of luxury are actually

exuding a level of where I am in the dominance hark.

I've got a $50,000 watch.

I've got a $10,000 suit.

I've got a $150,000 car.

I've go to this rep.

Like a great example of this is Pretty Woman, right?

One of the greatest films about male-female dynamics.

And what is it inside of that movie?

Richard Gere comes into the start of that movie, tall, good looking,

and the background.

is the highest level.

He's in the nicest hotel.

He's wearing the nicest suit.

He's got the nicest car.

And so immediately you would say, this is a high status man.

Immediately, you don't know.

The movie's been on for five minutes and you've already pegged who this guy is.

If you put Danny DeVito in that part, right?

Living in a trailer, does that movie work?

No,

it doesn't work because we already have these subconscious assessments biologically.

So I'm going to take this all back to the book because we're so far off the tangent.

So the reality is, is this, you're a male, you're a female, right?

You've got three seconds to make an impression to see if you got the chops behind it that can make a long-term

relationship work.

How do you look?

Are you presenting your best self?

And are you healthy that you could actually reproduce over time?

That's the reality.

And

if you want a relationship, you need those three things along with all the psychological and social conditioning.

So we are in this world, and people do judge you about how you look.

That's going to be your, that's, that's your marketing, that's your billboard, that's your front of the hotel lobby.

Make it count, put your best self forward, but understand that's not going to keep you in a relationship, but you need to do that.

And we figured it all out.

And it doesn't matter your dietary status, it doesn't matter your age.

We can help you get to your best front right off the bat.

Simple, easy, and it doesn't matter.

You don't have to to be plant-based.

You can be a Fitzgeral macros.

You can be keto.

You can be paleo.

You can be whatever the heck it is.

We've obliterated all of the diet guru tactics, which is charismatic figure with a story about how they failed on this thing and then discovered the holy grail, whether it's I ate 50 pounds of butter, I drank 18 gallons of coffee a day, I, you know, only ate oranges,

you know, whatever it happens to be, whatever that story is, and you resonate with the story, like, oh, that's why it's me.

And then you get in it, and all these isms start to emerge out of it, and you get taken down the rabbit hole.

And I'm so tired of it because I've seen it my whole life.

And I'm just like, let's write a book that obliterates all the BS and gives you to the absolute essence of how to figure out what's best for you, genetically, hormonally, socially, emotionally.

And what are the obstacles that are holding you back, particularly?

And that's the things that you got to knock out the obstacles.

I agree.

Now, let's do this.

I'm going to ask you the top questions that I think I want you to give me actionable, easy things that people can implement that people can start doing today to get themselves to that optimal place of health with fitness, with nutrition.

We've already covered all the other stuff.

Are you ready?

Sure, let's hit it.

Okay.

First question is

metabolism boosters.

Are there actual ways we can really boost our metabolism?

Yes.

Weight training, IV, NAD, which is more relevant the older that you get.

Atmospheric cell training.

What is that?

That's like taking your body up to high altitude and then low altitude, which increases mitochondrial density.

Rebounding is another thing, which removes lymphatic fluid and increases mitochondrial.

Anything that increases mitochondrial density will increase our energy, as well as adding lean body mass, which will improve your basal metabolic rate.

So by me jumping on the trampoline for five minutes a day, would that really increase my metabolism?

Yeah, it will.

How?

Well, your lymphatic system is three and a half times the blood system, and that's like the the exhaust on your car.

It doesn't matter the fuel you're putting in.

It's how much exhaust you can get out.

And lymph only moves not through hard action, but through pumping.

And

when you jump, say this high, you're going two times your body weight on every single cell of the body, which is pushing out

toxins and increasing nutrient absorption.

So it's very good metabolically.

I prefer 15 minutes a day, 10 to 15 minutes on it.

I use a mini trampoline.

Yeah.

And that's probably one of the best ways to stay in shape there is.

Really?

Because people laugh at me all the time because I have a bunch of trampolines around my house.

Unparalleled.

Really?

Yeah.

You're using the three forces in physics: gravity, acceleration, and deceleration, and all of those things because your cells can't tell the difference.

So you're stimulating not just your muscle cells, you're stimulating your organ cells, your brain cells, your nerve cells.

All of those are being compracted, contracted.

And so metabolically, that takes a lot of energy.

So if I just even, if someone jumps on a trampoline three or to five minutes a day in between, so they're not sitting all day.

Does that make a benefit?

Yeah,

multiple sessions a day is even better.

So take three minutes, go jump up and down.

By the way, you can't be unhappy on a trampoline.

Yeah.

It's really interesting.

That's why kids jump on couches and stuff.

They actually inherently know this because it moves lymphatic system, which is your detoxification pathways.

David Hall has a seller sizer program.

10 minutes a day.

It's all he does.

A guy's fit.

He's in his late 60s.

Like he's ripped to shreds.

Healthiest muscle I've ever seen.

Really?

I've been using it for lower impact stuff.

Yeah, no impact.

That's the beauty of it.

Yeah.

I mean, there's a company called Jump Sport.

Have you heard of them?

Yeah.

They like keep on giving me these little rebounders and I use them.

They're amazing.

Yes.

Okay.

I didn't know it actually increases metabolism.

Yes, it does.

I really love that.

Anything that increases mitochondrial density.

Amazing.

Okay.

What does NEAT stand for?

N-E-A-T?

Yeah, basically that's your movement that you're doing.

So people who have fast metabolisms, they've noticed that they have a lot more physical movements.

So they move with their hands and they do all this sort of stuff and they're fidgety.

Maybe they're sitting there watching TV and doing this sort of stuff.

When people fast or go through starvation, their non-exercise, what is it, non-exercise related activity or activity?

Dormant, sedentary.

You start to slow down all these energetic aspects.

So the people that have fast metabolisms tend to be fidgety.

The people that have slow metabolisms tend to be very static.

That's why movement is key to maintaining your body weight.

And keep in mind, like 100 years ago, the World Health Organization recommended 20 miles of walking every day to be healthy.

Yeah.

That sounds insane nowadays because that was horse and wagon times and everybody walked everywhere.

Right.

Today, people are lucky if they walk to their car.

It's crazy.

I mean, and there's no one who was obese back then either.

No, you look at all the black and white pictures and everybody's, you know, there might be the odd, you know, obese person or overweight person, but the large majority wasn't.

So that's quality of the food.

They didn't have a lot of access that we had.

They didn't have access to refined carbohydrates, processed foods.

You know, so eliminate as much of that as you possibly can, especially with food additives, colorings, and preservatives, which are very disruptive from your endocrine system and your metabolic system, knock out plastics, where our plastics are really bad for us from an endocrine system.

The phytoestrogens that are inside of that disrupt our metabolism, put us more estrogenic and lessabolic.

Those things are really bad for us.

Right.

But we, so, what do you think?

Yeah, of course they are.

I mean, that's why people have now, people try not to drink out of plastic bottles anymore.

Yeah, right.

Microwaving your plastics, microwave plastics, all that.

But we, I mean, it's not measurable, but we know it all actually, it all accumulatively in our body.

Well, we know that testosterone levels are derogative.

Like the average 20-year-old today has the testosterone levels of a 70-year-old man in the 1970s.

Is that because of all the plastics

and the phytoestrogens?

Yeah.

Yeah.

So what would you say is the number one superfood out there right now that we should be eating every single day?

Protein.

That's not really a, well, yeah, that's a if you're talking metabolism and maintaining your shape, yeah, protein, because it takes a lot of metabolic activity to break down protein, protein, and protein has high satiety.

In other words, it makes you feel full.

So if you look at all of the successful people, they really concentrate on ensuring they have sufficient amounts of protein because that keeps you from eating too many carbs or too many fats.

Right.

What would be your number one protein source?

For me, because you're a vegan.

Yeah.

So, so I was asked that earlier today, and I would say that hemp is my number one.

peas is number two and beans is number three for me.

Really?

In what form do you eat hemp?

I actually made my own plant-based protein.

We did 170 different versions and I do pea pumpkin and hemp.

The primary ingredient is hemp, but we alleviate, we boost the amino acids with pea because you get more amino acids with less carbohydrates with pea.

And then the pumpkin kind of smoothes it out so it doesn't, you know, smell like a barn or taste like dirt.

It tastes really amazing.

I have literally getting ready for the natural limpia.

I had chocolate every day for breakfast.

Was that like a bar?

No, I mix it all up in a, I mix it up in a pudding.

I literally mix it all up into a pudding.

And so I literally eat chocolate pudding every day for breakfast to get ripped okay are you kidding me no i'm not i want the recipe so i'll give you the recipe okay so you don't have it why don't you make it into like i got it on a video we can send the video to you yeah why don't you even make why don't you make it into a bio optimizer product it is a bio optimizer product you can you we we have a protein breakthrough uh the chocolate and we have like world-class cacao's because we're like chocolate connoisseurs i love chocolate can you send me some so i can try

i'll send you some and i'll show you how to do the recipe

believe me it's the best way to knock out out the chocolate cravings when you're on a calorie restrictive diet so you can so basically you're telling me that you sell it as a product but you can also you're giving people the recipe so they can make it on their own no the formulation is i take the protein powder and then i mix it with a little bit of biome breakthrough and then i'll add a little bit of nootopia which is a mushroom blend and i put these combinations and i make this radical chocolate pudding that enhances your neurochemistry, cuts your cravings to the bone, bone, and feeds you a wide array of amino acids that support your exercise and performance.

And I literally did that every day on the way to the Olympia.

And what's the breakdown?

Like how much protein versus carbs versus calories, blah, blah, blah.

Yeah, you're looking at about a 50-50 split on protein carbohydrates with a 10%

fat intake.

Okay.

What's a calorie count for that?

Well, depending on the serving size that you would have, it would be about 300 to 350, depending depending on how you like how how how you like to mix it oh my god i can't wait to try that that sounds delicious actually it really does sound delicious okay it's addictive i mean it sounds amazing it's it's a healthy addiction we try to build healthy addictions that's okay i don't mind healthy addictions

so tell me how how can somebody lose fat and build muscle at the same time what's the easiest way to implement for the average person right now yeah we talk about that in the book specifically because that is the holy grail I would suggest a strategically built weight training program for your genetics, your capacity at whatever age that you happen to be.

The second thing, in 29.

What's that?

Yeah, exactly.

So, inside of that, then probably four protein servings a day, right?

So, four meals a day with a focus on your protein content, okay?

Calorie restriction, five or actually six days a week.

So, in other words, you want either anywhere between a 250 on the low side to a 1,000 calorie max deficit, which should be half from your metabolism.

In other words, so if you have a 2,000 calorie a day metabolic rate, you would say, and I want to have a 500 calorie deficit.

Okay, I'm going to have 250 of that.

from my diet and 250 of that from an increase in exercise, largely from weight training.

Okay.

And then once a week, I'm going to spike the calories to double what my daily intake is because that's going to create an anabolic response with a focus on carbohydrates.

So you'll get an insulin response and the deficiency in the insulin will pump up all your muscles.

So you'll feel full and you'll look great and I'll suck all the water into the tissues and take it out of your, out of your, out of the extraneous stuff that makes you look bloated.

And boom, you'll be ready to go.

Okay.

So let me just make sure I understand this.

So to build muscle and lose fat simultaneously,

the best way to do this is one day a week, go into a calorie deficit.

And then every day a week that you, you want six days a week of a calorie deficit of anywhere from 250

to 1,000 a day and then one day of a calorie spike of double your calorie intake.

Okay.

So then deficit on those six days and then the one day.

So basically it's cycling, isn't it?

That's right.

So you're spiking your metabolism and you're providing enough calories that your body's not in an emergency state and that you're growing.

So you're able to feed your muscles while burning the body fat throughout the week.

Do you know what this reminds me of?

This reminds me of old school just fitness.

Yeah, it is.

It's old school just fitness.

This was figured out 30 years ago.

This is, and by the way, it's the bait, it's the basics that actually work.

People are looking for the magic pill, all this like kooky information, but the reality is the things that worked 30 years ago is exactly the same things that work today.

Well, that's the novelty bias that's required in social media distribution.

I got to come up with some new crazy idea that's going to save the world.

And most of them aren't.

Are you also a believer in doing five small meals a day?

That's

most people in today's world.

That's not realistic.

I think that they

fasting now is obviously the big thing.

Yeah, and that has metabolic costs overall if you're not strategic.

So I fast one day a week, but I also spike one day a week.

So one day, I do about a 36 to 40 hour fast one day a week.

And I have one day a week where I'm putting in five, 6,000 calories a day of just the worst stuff you could possibly imagine.

I love it.

I'm eating chips and chocolate bars and enjoying the UFC fights and yelling at the screen and, you know, drinking mad amounts of kombucha.

And I got my volcano going and I'm smoking tobacco with CBD and herbs and just having a great old time of just full on.

I'm making mock tails for my friends with all different herbs.

And we do this every week.

And I have the best party ever.

All of the buzz, none of the fuzz, all the calories, none of the smoke.

And then boom, I'm back on my program and I'm able to stay in fit and healthy at 50 years old.

All my biomarkers are incredible and I just tweak from there.

So you know what that, so basically though, it's about just constantly just confusing your metallicity, like confusing your body.

That's there's a consistency.

It's muscle confusion.

You want a consistency within your daily actions

with strategic components of restriction or excess.

And if you know how to play that game, this is what gives you the most options.

So we don't believe that there's any evil foods.

We don't believe that there's any evil diets or any evil people or any of that sort of stuff.

When you start labeling things like that, you start restricting yourself.

And I personally believe, and as does Matt, that as you get healthier and more vibrant and more

fit, you open up your options as opposed to restriction.

Restriction works for a period of time to get yourself in order.

But after that, you want to expand your options in life and you want to live guilt-free.

And you want to be able to know that, oh, you know what?

I'm going out for that date with my significant other on friday night i'm going to eat just two protein servings that day right and that night i'm going to have that two glasses of wine i'm going to have the cheese plate i'm going to have the creamy french sauce on top of my whatever i'm eating and i'm not going to worry about it because the next morning i'm up i'm on my program i'm on my program something and i can look forward to that without any sort of aversion and I can make that connection that I'm not freaked out about my food all the time.

But what if we just did, instead of doing the six days of a deficit to that one day of like a huge spike, could we also do one day of fasting and one day of insulin and one day of spiking it?

Like kind of what you're doing?

You can, but if you have the genetics that work for fasting, and in most people, I would rather them start with the basics first.

And at first, they might have to do two weeks or three weeks before that spike day if they really want to get to their weight loss quickly.

I don't recommend going more than a month without a refeed day.

And the reason is, is psychologically

refeeds like a spike day.

Okay.

So

I don't call it cheat days.

I don't think that's a great component.

It's a refeed day.

And that's so that you say, okay, I really want this chocolate cake.

I really want these chips.

I really want these chocolate bars, whatever.

We're going to wait till refeed day.

And I'm going to write that down.

And listen, I'm going to buy all that stuff and I'm going to eat about a quarter of it.

Yeah.

Yeah, yeah, yeah, yeah.

It's a great idea.

Yeah.

And so then you start to learn delayed gratification.

And delayed gratification is the key to success in everything.

And then as you get closer and closer, once you get to your weight, then that's when I would start using fasting and feasting as a component.

If you're relying too much on fasting, the tendency is to overdo it and destroy your metabolism.

That's what most people end up doing.

And all the people that were talking about intermittent fasting and stuff three or four years ago, they've all changed their tune because they all started losing muscle and gaining body fat after a couple of years.

One, I agree.

And I also think, I was going to say something else about that, that I see it working on on men very well with the fasting, with the intermittent fasting.

I have not, to be honest,

and I could just be because of my own life and world, but I haven't seen many women adopt it and do well with it.

Is that accurate too?

Generally, because they're applying a male-centric version of fasting.

So it's better for women to eat in the morning

if they're doing intermittent fasting as opposed to eating later in the day.

So men have high testosterone levels in the morning.

If women don't eat in the morning, they start setting off all these emergency mechanisms that disrupt their hormones.

So they're better to eat in the day and cut their food at three o'clock if they're going to do intermittent fasting.

But as a long-term strategy for weight loss, that has some serious limitations.

And so I would say a little bit of fasting or periodic reasons for detoxing, but as an overall strategy, it's going to break down after a year or two.

I use it specifically because I understand the mechanisms of both spiking and restriction.

And I have genetics that are really good for fasting.

So I feel like this is when we have to say again, I think I've said this at the beginning, was the genetic test.

We need to do a genetic test

to know where we are.

So do you guys, do you guys have a genetic test?

I know Gary Breca talks about genetic tests a lot.

So we've used a lot of people have these genetics.

We've used a variety of different tests and they all have strengths and weaknesses.

We will be releasing very shortly one that we feel is the most encompassing from the principles we've put in the the book.

Because frankly, none of the genetic tests did them all.

And what we've done, Matt and I, is we've taken all of them and then compiled it and then got our genetic experts to kind of sort through all these things to see patterns.

And there's certain patterns that are not included because it really comes down to the algorithm that they're applying.

So a genetic test that's based on like true age for longevity is different than, say, what the DNA company might be doing for disease prevention.

So which one would you say I should use?

If I want to go tomorrow and get a stress to

DNA?

Those ones are pretty good.

And then is it a swab or is it blood?

Yeah, usually it's swab.

Okay.

Because that gives you like an indication.

And then, but I want to know when you have yours out.

I'd love that.

Are there supplements that you actually believe that help with appetite suppression or with fat loss?

Or you think that's a bunch of garbage?

They can.

If the, here's the way I look at supplements in general.

Okay.

You cannot supplement your way out of a poor diet and lifestyle.

Neither can the best diet and lifestyle reach its full potential without supplements.

The right supplement for you is going to be specific to your suboptimal genetics.

So if you have trouble, say metabolizing vitamin C, a vitamin C supplement is going to have tremendous effects for you.

If you are dark skinned,

right, and you're not getting a lot of light, you probably better get on a vitamin D D supplement.

And you want to get that vitamin D to a 7,500 on a scale because if you don't, that's where your immune system is operating at its best.

Someone like me can go out in the sun.

So my partner has dark skin.

She needs six to eight hours of sunshine to make the same amount of vitamin D that I can pull off in 15 minutes of sun exposure.

I'll go and fry after an hour and she's fine.

She's got a beautiful tan after an afternoon in the sun.

I would be burnt to a crisp.

100%.

So I have to toggle how much sun I get, but that's relative to my capacity.

So when you have a genetic test, you can see those things and then selectively target the supplements that are going to give you the most effect.

And we talk about this in the bell curve distribution

and how the rights, the people who are advocating a supplement, that supplement was the perfect thing to offset their genetic limitations.

And the people that had almost killed them or caused the disease or made them get fat was the people that it was the opposite thing that they should be testing.

And those become the haters and the other people become the testimonials.

And this cycle keeps repeating.

And it's like, none of that's relevant to you.

Right.

You have to.

Once you know your stuff, you know your stuff.

And it's like, I know that I need B12, right?

I know that I don't need as much vitamin C as a lot of people because I metabolize vitamin C.

I know that I get vitamin D really well.

I also need to make sure that I get enough stuff that creates satiety in my body because I'll overeat.

I have a suboptimal gene.

I'll just overeat.

So what do you take?

Because I have that.

I also need to have, like, there's a neurotransmitter in my brain that doesn't tell me when I'm full.

So is there something to supplement for that or how do you control that?

Neutropics.

That helps us with seriously.

I find nootropics, particularly things around the serotonin system, seem to be more advantageous for me on that.

So oftentimes I'll use nootropics to offset my appetite.

If I use caffeine, that will backfire down the road because it throws off my HBA access.

So over time, I'll produce too much cortisol or I'll need the coffee to get going in the morning.

And so what I've found for me is using non-stimulating nootropics, which improve my serotonin system, has an overall effect of keeping me so I don't feel hungry.

The other thing is making sure that I get protein early in the day.

So I take two big servings early of protein in the day, one in the morning, one by the after, but before noon, and that keeps my appetite in check.

If I don't do those things and start on the carbohydrate train without any protein, I'm off on that roller coaster forever.

And that's just my genetics.

Now, Matt, my business partner, he likes to eat infrequently, but a ketogenic diet because he metabolizes fats very well and not carbohydrates as much.

So he's built a system around what he likes, what's good for his brain.

And he likes the stimulants early in the day.

So he'll take a high-potency nootropic and some caffeine and some stimulation, a little bit of fat with that fat-soluble vitamins and things like that, gets him going, where I have to do a completely different strategy than that.

But I do believe more people are like you and like me, where where we don't, we don't feel

anyway, I don't feel, I don't feel full.

I don't get that neurotransmitter doesn't tell me, oh, yes, Jennifer, stop eating nine pounds of grapes, even though it's healthy.

Because I think a lot of times you tell yourself, oh, it's healthy, it's healthy.

I can eat more and more of it, but it's still calories and it's still too much food.

So you're saying a nootropic.

Is there a nootropic that I can take?

Well, we have a whole array of nootropics and we do a test that you go on to.

Our company's called nootopia.

And then you select the customized nootropics for your individual brain and it actually works it's not full it's not bs all of our products have a hundred percent money back guarantee it's why we've been in business for 20 years if it doesn't outperform every single product you've ever taken okay we get your money back we have a lab with i'm gonna be the change of that wade yeah okay

please send it to me because i will

i will try it and if it works i will scream from the rafters because i feel like a lot of people have the same situation like you eat out of boredom you eat out of emotional eating you're not even hungry.

Yeah.

And we got to turn off that mechanism in our brain.

Because, what about, what do you think about Ozempic, like the GLP1

inhibitors and so on?

Yeah, inhibitors.

Yeah.

Yeah.

There's two things to it.

I think,

first off, it's amazing technology and it is certainly widespread, effective in helping people curb their appetite and lose weight.

Where I think the gap is, is

just

not eating.

eating.

Yeah, that will get you to a certain place, but what do you do once you're there?

You can't maintain that program.

And then when you go off the drug, now there's a massive rebound effect.

So it's a little bit of a deal with the devil.

And one of the things that I'm actually working on right now is a GLP-1 inhibitor.

detox program.

In other words, let's say someone has implemented that in their life and how did they get down to that point?

Then how do they wean off it while submitting to a dietary plan that's going to be good for their metabolism, good for their health, so that they can go off the drug and continue on?

I don't think that living on any drug for an extended period of time from a toxicity aspect of our liver enzymes is a good idea or a good strategy long term.

I do believe that there is going to probably be over time a wide variety of conditions that emerge out of it.

I think we've, it's such a deep topic, but I think we can also get out of it.

I think that we, you know, if people are using using that, I still think that they want to get, do their genetics, monitor their toxicity levels, and then figure out how they're going to come off it.

I think that's a great, that's great advice.

And I think that the rebound effects are something, it's real and people don't talk about it enough.

Also, a lot of people tell me that they're nauseous when they take it.

There's like a, there's a lot of side effects that that can happen as well.

And I think because it is new-ish for people, they don't know what the whole.

Yeah, we have no idea what the long-term, the long-term effects are.

And it's also not teaching somebody a lifestyle, which is the other problem, right?

It's not a behavioral lifestyle.

It's just shutting off a part of your brain for a finite period of time.

I was going to say something.

I know you got to run.

I know this podcast has gone way longer than we both thought.

We can always pick it up again for another piece because I really do have so many questions for you.

You are a well of information.

You are so well.

like well versed in everything like there's not one part of the health fitness nutrition space that you you don't have like a million answers for.

And that's why this book has been like a real, I really enjoy just like even whipping through it because literally every page of it, I'm learning something from a different perspective.

Because it's not like every other book out there, really.

I'm not just saying that because you're a guest on my show.

That's why you are a guest on the show, actually, is because I really enjoy it as a, as you said earlier, before we started taping it, it's more of a reference guide than an actual book.

But I know you and a defense mechanism between, you know, Matt and I have been in this industry our whole lives since we were teenagers.

So we've put tens of thousands of clients that we've coached over 60 years of collective experience.

He's been a marketer for years.

We've been in the industry forever.

We've seen all the rise and cycle of that.

And we see where people get hooked.

We've heard all the challenges.

I've got thousands of testimonials on what went wrong for people.

And so what we did is like, how do we create a complete system that people can go, oh, is that happening?

Let's check with the reference guide.

Let's check with the reference guide and see what's getting improved.

No, so I didn't even get to like slow carb dieting, uh, dopamine looping.

I have like so many questions for you, but I guess

I was gonna say, I mean, yes, I mean, this is what I'm saying.

We're gonna have to do a part two, guys.

This book, this reference book, is really phenomenal if you're someone who is interested in taking up, if you're serious about really taking your health up a notch and learning real ways to optimize yourself, not just nutrition, but fitness.

There's so many different tech, like actionable tactics in here that are actually very practical for the average person.

And, like, like you were saying, you took a lot of information from a gamut of people and

you're using great reference points.

And there's diet plans.

I mean, it's really amazing.

How to succeed on a paleo diet, a keto diet, if you're fasting, how to, I mean, it's like endless.

And I know we got to wrap it.

All right, Wade, you've been a pleasure.

Thank you for coming on.

We're going to do part two.

Where could people find more information?

We didn't even get to the supplement part, which is a whole other area that I heard was very good.

Sure.

I believe they can just go to buyoptimizers.com.

You believe?

Yeah.

Buyoptimizers.com.

They can put in your code.

I think get a 10% discount on the ultimate nutrition system.

I don't have a code, but I think they'll have one here on if they have the show notes.

Oh, are they?

I'll generate it for you.

Perfect.

Okay.

And yeah, we're available over there.

You can get the book, get the course.

We've got all the social media stuff, all that sort of stuff.

And there's a great team around it.

I've got real people that answer the telephones, that answer the text.

Yeah, I built the customer service system.

We're very customer-centric.

100% money back guarantee on everything that we do for 365 days.

If it doesn't work, we want your money back.

We want to hear what happened to you and maybe we can help you out.

And if not, that's okay.

We get your money back, redeploy it for somewhere else.

Number two, you talk to real people that I've trained personally to answer all the questions.

And if they haven't got the, I've got an 8,000 question profile that I've built.

And if that isn't answered there, I answer that question directly for you.

Wow.

Okay, Wade.

You're coming back on this show, I hope.

I hope so too.

This has been a lot of fun.

Yeah, a lot of fun.

And we went down a whole tangent, but that's cool because I think it's essentially why do we want to be fit?

Why do we want to be healthy?

Why do we want to be sexy?

Why do we want to be successful?

Is ultimately so that we can be loved.

And at the end of the day, love is the connection behind all things that we really want.

We just want to be loved, appreciated, connected, safe, secure, and we want to create a great generation for everybody else.

So we all have that common elements.

We're just all trying to get there in different ways.

Absolutely.

Thank you so much for being on the show.

Thank you very much.