TDS Time Machine | Big Pharma

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Speaker 9 You're listening to Comedy Central.

Speaker 10 But see, this is where the real money is. The real money, the money our free market-ish system uses to prop up corporate profit at the expense of the taxpayer.

Speaker 10 Pharmaceutical companies get everything from our government, tax breaks, research grants, patent extensions, worth billions of dollars. And what do we the people get for it?

Speaker 10 The highest drug prices in the Western Hemisphere. And for some reason, the possibility of an infection in our perineum.

Speaker 10 Why would you take a drug that would give you an infection in your perineum?

Speaker 10 And why are they telling us about it at dinner time?

Speaker 10 But you know what's so horrible about our system now and the corruption that lay within it? We're so f ⁇ ing numb to it, we actually tout tiny cracks in that exploitation as victory.

Speaker 13 President touting the first ever negotiations with pharmaceutical companies to lower the cost of 10 drugs.

Speaker 6 And today I'm proud to announce that Medicare has reached agreement with all manufacturers on all 10 drugs selected in the first round of negotiations.

Speaker 15 Oh, can it be?

Speaker 10 The companies we subsidize with billions of dollars are allowing us the privilege to negotiate the price of 10 of their drugs? And 10 is all of them, right?

Speaker 10 It would be embarrassing if it was a small drop in the bucket and that the American people didn't expect that we should negotiate for all their f ⁇ ing drugs because we've already paid for it with our subsidies.

Speaker 10 Every f ⁇ ing thing!

Speaker 16 Come on!

Speaker 11 I'll be going to the hospitals.

Speaker 10 What we do at pharmaceutical companies is like the worst shark tank deal in

Speaker 10 history. Well, we're asking for billions of dollars of your money.
Oh, what do we get 10% of your company?

Speaker 17 No.

Speaker 10 Do we get a discount? No.

Speaker 10 What do we get?

Speaker 10 Have you checked your perineum?

Speaker 9 The opioid crisis. Over the course of two decades, millions of Americans have become addicted to these painkillers.

Speaker 9 And after years of people demanding that someone be held accountable, the drug companies are finally starting to pay a price.

Speaker 18 There is word tonight of a settlement involving thousands of lawsuits tied to the opioid crisis.

Speaker 18 OxyContin maker Purdue Pharma has reached an agreement with 22 states and about 2,000 local governments over its role in the deadly epidemic.

Speaker 18 The company will pay up to $12 billion over time, with $3 billion coming from the Sackler family. They own Purdue Pharma and will also give up control of the company.

Speaker 9 You know, I'll be honest with you, I'm torn about this story.

Speaker 9 You know, yes, I'm happy that the opioid companies will have to pay, but at the same time, they misled sick people about how addictive their drugs were, right?

Speaker 9 They also lobbied to lift limits on how many opioids doctors could prescribe.

Speaker 9 And then now that they've made billions of dollars off an epidemic that caused countless deaths, they just get to be like, How about we give you some of that money back and we call it even?

Speaker 9 I think it's bullshit, I'll be honest. Imagine someone broke into your house, stole a bunch of their stuff, and then when you busted them, they're like, all right, all right, you got me.

Speaker 9 You got, how about I break you off 100 and we call it even, yeah?

Speaker 12 Yeah, and then you're like, that's my wallet.

Speaker 9 It's like, okay, 120, 120. But I get to keep the library card, okay?

Speaker 9 And even though, even though this opioid crisis has been in the news for the past few years, the family who profited most from a lot of this devastation has managed to remain fairly anonymous.

Speaker 9 But now, we're finally meeting the men behind the curtain.

Speaker 20 For the first time, we're now seeing and hearing from Dr. Richard Sackler, the former chairman and president of Purdue Pharma, respond to questions under oath.

Speaker 2 Do you know how much the Sackler family has made off the sale of OxyCon? I don't know. Do you know if it's over $10 billion?

Speaker 2 I don't think so. You know if it's over $5 billion? I don't know.

Speaker 2 But fair to say it's over a billion dollars.

Speaker 2 It would be fair to say that, yes.

Speaker 5 Really?

Speaker 9 Really, this guy's going to act like he doesn't know if he made a billion dollars? Get the f out of here, man. You see him acting like he's thinking about it? Oh, did I?

Speaker 5 Yeah, I guess you could say.

Speaker 9 He's acting like he has to count up all his change. Well, I did get that $10 from grandma.

Speaker 9 Yeah, I made $150 from the yard sale. Oh, yeah, there's a billion dollars from killing thousands of Americans by lying to them about their painkillers.
Oh, yeah, I almost forgot that part.

Speaker 9 Oh, and I got the library card. Yeah, the library card.

Speaker 9 And the cyclists, they aren't the only ones facing consequences for their role in fueling the opioid epidemic. Everyone's favorite baby shampoo company has also been told it's time to pay up.

Speaker 22 Yesterday, an Oklahoma judge ruled that opioids ravaged the state and ordered Johnson Johnson to pay $572 million.

Speaker 22 The judge said that the company intentionally misled the public about the dangers of its drugs.

Speaker 1 Johnson Johnson's stock was up as much as 5% since the company was ordered to pay far less than many investors expected.

Speaker 9 Yeah, you heard that right. Johnson ⁇ Johnson's stock actually went up after they were fined $572 million

Speaker 9 because they expected the punishment to be much worse. They expected the punishment to be worse.
Yeah, and that tells you something.

Speaker 9 It's like a guy coming out of the shower and his girlfriend is like,

Speaker 9 you've got some explaining to do. I was looking through your phone and who is this puppy you met?

Speaker 12 It is adorable. You know I love puppies.
Why didn't you tell me? And the guy's like, oh, yeah.

Speaker 9 Oh, the puppy that I'm totally not having sex with.

Speaker 25 Yeah, the puppy.

Speaker 9 So as it stands, these drug companies are going to pay a bunch of fines, not even admit responsibility. And no one seems to be going to jail, which is insane when you think about it.

Speaker 9 Like, just think about the levels here. Prosecutors want Felicity Huffman to go to jail.
for cheating in a college admission scandal. They want to go to jail for that.

Speaker 9 But the people responsible for thousands of American deaths get to walk away with a slap on the wrist.

Speaker 9 These people are basically very formal drug dealers who are now protected just because they're a corporation. But if you look at someone like El Chapo, what's the major difference?

Speaker 9 Be like, oh, it's more violent, yes, but fundamentally, he's a drug dealer. They were drug dealers.
The feds took his money, and he's spending the rest of his life in prison.

Speaker 9 So if you think about it, El Chapo really only made one big mistake. He shouldn't have been a drug lord.
He should have been the CEO of El Chapo Inc.

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Speaker 29 The scourge of drugs has long ravaged this nation. Santa Clara Assistant County Counsel Danny Chu explains the toll drugs have taken on his district.

Speaker 5 The overdose deaths are just the tip of the iceberg. In Santa Clara County, it's resulted in skyrocketing medical costs, and it's also resulted in rampant crime.

Speaker 12 So, what are the drugs we're talking about?

Speaker 3 Crack, heroin, molly, ping-pong,

Speaker 11 black flag, rope spray, Crisco.

Speaker 5 Opioids like OxyContin, Vicodin, or Percocet?

Speaker 11 Back pain medicine?

Speaker 12 Who commits crimes with a bad back?

Speaker 5 These drugs are chemically similar to heroin, and the result has been millions of people that are now addicted to these drugs.

Speaker 29 Okay, but street drugs are one thing. Pharmaceutical drugs are there to help, right?

Speaker 5 There's no evidence that these prescription painkillers work well for chronic pain conditions.

Speaker 21 Really?

Speaker 5 Yes, nonetheless, the drug companies market these drugs for those purposes. That's why we filed this lawsuit, to hold these companies accountable.

Speaker 29 And they have a lot to be accountable for. Studies show prolonged use of these drugs reduces their effectiveness and increases the risk of overdose.
But Oxy requires a prescription.

Speaker 29 So how are these companies to blame? It wasn't adding up. Then I got a visit from author and medical researcher Peter Gauchi.

Speaker 26 I have a little secret for you.

Speaker 12 I can't hear you, dude.

Speaker 26 I have a little secret to tell you. I still can't hear what you're saying.
A secret. What?

Speaker 9 I'm coming out.

Speaker 29 This deep throat insider informant told me how this epidemic got out of hand.

Speaker 31 Purdue Pharma lied to the doctors and told them that oxycontin is less likely to lead to substance abuse, and this is not true.

Speaker 19 Wait, seriously?

Speaker 31 You can look at the lawsuits. Pfizer was found guilty by a jury of conspiracy.

Speaker 15 Wow.

Speaker 31 Merck, Eli Lilly, Johnson and Johnson was fined more than $1 billion. It's all the same.
What they do is actually organize crimes. Pharmaceutical companies are like drug cartels.

Speaker 29 That's a good one.

Speaker 31 It's not a joke, it's a fact. I have studied this.

Speaker 29 Listen, man, I'm a comedian. I know about jokes.
Yes. All right? Yes.
That's a funny joke.

Speaker 31 This medicine kills people. Do you still think it's a joke?

Speaker 29 But not that part. You got to learn how to get off on a high note.
Fortune 500 companies behaving like drug cartels, it seemed hard to swallow.

Speaker 29 So I went to the heart of the Oxytriangle to confront one of them face to face.

Speaker 29 I would like to speak to your Don. Or who? Your Don, like the drug lord or whatever, the

Speaker 29 top guy, like your Pablo Escobar kind of. Goodbye.
Turn that off. Turns out nobody on the inside would talk to me.
Then I got lucky.

Speaker 29 Behind the pole, Michael.

Speaker 29 Who the f ⁇ are you? I'm Dr. John Virapen.

Speaker 32 I used to be a pharmaceutical sales rep.

Speaker 29 Finally, a whistleblower emerged to tell me how these companies are allowed to continue to operate.

Speaker 32 They can buy anyone they want.

Speaker 32 The FDA, the government, the researchers, they get payoffs.

Speaker 29 Aren't you scared that they're going to come after you?

Speaker 32 Why do you think I live in Sweden?

Speaker 29 Wait, what? You live in Sweden. It's probably hard for you to hide as a brown dude in Sweden.

Speaker 32 This is one Indian they're not gonna get.

Speaker 29 Great, so the only people who would talk to me are hiding in Sweden? This was starting to sound like a real conspiracy.

Speaker 29 Thankfully, former FDA Associate Commissioner Peter Pitt straightened everything out.

Speaker 6 I think pharmaceutical companies are extremely straightforward and honest about the benefits and the risks of their products.

Speaker 29 Pete, I'm so glad that you can calm me down, man, because I was freaking out. So why do pharmaceutical companies have such a bad rep?

Speaker 6 Michael's statistics are like a bikini. What they show you is interesting, but what they conceal is is essential.
Vagina.

Speaker 7 They conceal

Speaker 31 the vagina.

Speaker 6 Well, I think people who make these unsubstantiated claims need to visit their doctor and perhaps have their medication changed.

Speaker 29 And obviously, no one's paying you to say that.

Speaker 29 No.

Speaker 6 Do we accept donations from pharmaceutical companies? We most certainly do.

Speaker 29 Oh, no.

Speaker 29 So according to these guys, pharmaceutical companies market dangerous drugs, mislead doctors, and pay people off, which raises the question, why am I f ⁇ ing with them?

Speaker 29 These pharmaceutical companies have billions of dollars. They can get away with anything they want, and I'm messing with them on national TV, and you're not worried about that at all?

Speaker 31 I wouldn't say it doesn't bother me, but...

Speaker 12 Well, it bothers me.

Speaker 31 Well, the pharmaceutical companies, they don't kill people directly. They kill them with pills.

Speaker 12 I don't want to be killed with anything. I want to live till I'm 89 years old, like

Speaker 21 Oh.

Speaker 29 Could Fresh Face Michael Ch really be in danger? It seemed like everywhere I turned, there they were. They're everywhere.

Speaker 29 If only there was something to relieve my anxiety.

Speaker 28 Tired of another sleepless night.

Speaker 16 Do you feel overwhelmed?

Speaker 29 Anxious. Nervous.

Speaker 34 Sadness.

Speaker 22 Despondent.

Speaker 28 Distress at work. Worry.
Insomnia.

Speaker 35 Your mind is racing and you're scared.

Speaker 14 Now there's help. Ask your doctor about Celebrax.
Symboltic.

Speaker 34 Zoloff.

Speaker 23 Axel. Ziban.
Rosarum.

Speaker 19 and vocana

Speaker 29 and beyond the bilify just talk to your doctor thanks pharmaceutical companies side effects include nausea dry mouth diarrhea and death

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Speaker 34 And it comes and goes. But I just found out about a treatment option at treatmyhives.com.

Speaker 22 Take that, chronic hives.

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Speaker 10 mavericks co-founder of cost plus drug company please welcome mark kibbin

Speaker 10 you are in this interesting position in in your career where you've sort of evumped.

Speaker 10 You are now, even though I think your leanings are probably you consider more independent, more libertarian, you are the left's favorite billionaire.

Speaker 6 What could be better than finging up the healthcare system in the United States of America and making so much affordable money?

Speaker 7 That's interesting.

Speaker 15 Yeah,

Speaker 15 there's a path there.

Speaker 10 There is, I imagine when you get in that position

Speaker 10 at that height, you can't help but hear the siren call of, you could run this whole thing, Cuban.

Speaker 6 Maybe a little bit, maybe a little bit, but you know, just,

Speaker 6 I hate to use the cliches, but the way I was raised, I've got three kids, right? And I don't want to miss that.

Speaker 6 You know, I don't want to be 95 and look back and say, I was president, but I didn't get to know my kids at all.

Speaker 6 You know, I'd rather say, I f ⁇ healthcare and everybody's healthier and everybody's got a better world to live in.

Speaker 6 And my kids and I are friends, we're close, you know, they bring over the grandkids and the kids' kids. And that's just more important to me.

Speaker 10 Right. And do you have your eye on other industries right now where you can do sort of the same thing?

Speaker 6 There's pharmacy and we're you know cospless drugs.com see I'm gonna get that sales pitch in there. Yeah, yeah, yeah.

Speaker 6 CosplustDrugs.com is literally in process of having a significant impact on the drug market, right? We are pushing generic drugs down now. We're right around the corner from...

Speaker 10 But you're negotiating prices in a way that hasn't been done prior.

Speaker 7 Right.

Speaker 6 So when you go prior to us, there was no transparency whatsoever, right? And so nobody knew what the price of any any medication was, whether you're an employer paying for your physician.

Speaker 10 And it's just run by these boards.

Speaker 6 Yeah, these pharmacy benefit managers are dictating prices left and right. They're basically stealing money from employers and employees.

Speaker 6 And so we walked in there and said, what's the one missing piece? Transparency.

Speaker 6 So when you go to costplusdrugs.com, you put in the name of the medication you might take, let's just say tadilophil, right?

Speaker 7 I know you don't know what that is.

Speaker 11 Yeah, tajura tadilifil.

Speaker 10 I'm so hopped up on tadilophil right now,

Speaker 21 you have no idea.

Speaker 10 Do you know what it is? I don't.

Speaker 6 Generic Generic stialis.

Speaker 10 As I said before, I am so hopped up on civilian.

Speaker 6 So when you go to costlessdrugs.com and you put in to deliver whatever, first thing we do is we show you our cost. Then we show you our markup, which is always 15% and everybody gets the same price.

Speaker 6 Because we're mail order to start, we're starting to partner with pharmacies now. There's a shipping fee and then there's a fee for the pharmacist to review everything.

Speaker 6 And when you do it that way, this is legal.

Speaker 7 Of course it's legal.

Speaker 11 Yeah, it's good old American capitalism.

Speaker 6 But let me just tell you the impact. There are drugs that there's a drug called a matinib for chemotherapy.

Speaker 6 That when we started, the price of a matinib, if you just walked into a big pharmacy, a big chain pharmacy, was going to be $2,000. You go to costplusdrugs.com, it's under $30,000.

Speaker 6 There's a drug, Droxodopa, right?

Speaker 15 That's just insane.

Speaker 6 I had a friend, I had a friend Landon, who was in a terrific car crash, and he needed this drug, Droxodopa. He had lost his insurance.
It was going to be $30,000 every three months.

Speaker 6 I'm like, let me just check to see if we can get it. $64 a month.
And the price has gone down since.

Speaker 7 All because we were transparent.

Speaker 15 But, like...

Speaker 10 Weren't there dudes like Martin Shkrelli in jail for shit like that?

Speaker 10 Like, when you jack prices up like that, and why can't the United States government negotiate in terms of, if you're the largest customer to any industry, it's criminal that you wouldn't use any leverage to make those things more available to them?

Speaker 6 The problem was there's this thing called pharmacy benefit managers, right?

Speaker 6 And they're basically responsible for doing the negotiating with, to a certain extent, Medicare, but with all the large employers.

Speaker 6 If you're one of those big companies that cover 150 million employees across the country, that's who you negotiate with. And the first rule when they negotiate, they say is, you can't talk about this.

Speaker 6 It's like Fight Club. You cannot say what your price is.
You can't say what we're doing in our negotiation. And they got so big doing that that nobody ever questioned them.

Speaker 6 We come along, and actually Martin Skrelli plays a little part in this whole thing.

Speaker 6 Because when he got thrown in jail, I was talking to Alex Lashmianski, my partner, and it's like, if this dude can just jack up the price, it is not an efficient market.

Speaker 6 That means nobody knows what the real cost is. If we publish our price, boom, the whole world's going to change.
And as it turns out, the FTC just came out with this report criticizing the PBMs.

Speaker 6 They used our pricing data. The smartest thing we did was...

Speaker 10 So now, so this brings up, so FTC is a Federal Trade Commission, and boy, there's nothing the tech world hates more than the FTC. Than the FTC.

Speaker 10 So how does that square?

Speaker 6 Well, you know, like any agency, they do something's right and something's wrong.

Speaker 6 But in this case, with the PBMs, they're crushing them, and it's justified.

Speaker 10 Now, is it something that can't be done throughout the healthcare? Because one of the difficulties with healthcare is the contingencies of

Speaker 10 you can't really comparison shop when you have a heart attack. Like you're basically saying, drive me to the closest hospital, take care of me.

Speaker 10 But those prices you're talking about, you could get heart attack treatment at this hospital, it's $150,000, but you go up the street and it's $12,000.

Speaker 11 And it's all about it.

Speaker 7 Nobody knows.

Speaker 6 And what happens is who's paying when you, you know, God forbid, have a heart attack and you go there and let's just say it's going through your employer.

Speaker 6 Your employer has no idea what they're paying.

Speaker 6 And so what we're saying is on drugs first, and now we're we're just getting it approved today we're going to publish all contracts never before has it been done where for my companies we're saying if you want to do business with us if this hospital system wants to work with my companies whatever it may be we're going to publish them and put them online for anybody to see all of our pricing but so then why

Speaker 7 I think that's fantastic but I'm curious

Speaker 7 why is there such

Speaker 10 pushback on this idea of applying those same kinds of competitions and things to our healthcare system.

Speaker 10 You know, we talk about we have got a privatized healthcare system and it's the best in the world, but very clearly it doesn't function like a free market.

Speaker 7 No, it's not free market.

Speaker 11 Anyway at all.

Speaker 10 So what is so terrible about getting everybody healthcare? Like why is that so much? Not exactly.

Speaker 6 But these companies, these PBMs and the big insurance companies, they call them the BUCAs, the largest insurance companies, right?

Speaker 6 They are so big, like Like I keep on saying, big employers cover 150 million people, right? And the CEO of this big company doesn't know much about health care and their health care costs.

Speaker 6 And so they just say to them, okay, we're going to write you a check for a rebate, even though it's your sickest employees that are paying for that rebate. They just don't know.

Speaker 10 It's so interesting because it's such a non-villainous,

Speaker 10 you know, nobody ever talks about like big prescription benefit manager.

Speaker 11 Right.

Speaker 6 Like, that's a good thing.

Speaker 10 It's always like big oil is going to come down or big tobacco or big pharma. And it's really like

Speaker 11 big middle manager. Yeah, that's what it is, right?

Speaker 6 And you cut them out, right? There's no reason for the big ones that control 90% of the prescriptions that are filled. There's no reason for them to exist.

Speaker 6 There are others that are called pass-through PBMs, right? That show you all your claims, show you all your data, show you all your pricing, that do it for a fraction of the price. Right.

Speaker 6 So there's an opportunity to get it. Disruption, baby.

Speaker 11 Disruption. That's what I like to see.
What's that now?

Speaker 6 What's the net? What else do you have your eye on as far as healthcare? Healthcare. It's going to be healthcare.

Speaker 11 Healthcare. I'm with that.

Speaker 6 I'm with that too.

Speaker 10 And it might be, you know, with that money, if you could help the Knicks get... Okay, forget it.

Speaker 11 Now, everything.

Speaker 35 If you are like most Americans, you love trying to lose weight while not losing any weight.

Speaker 35 But now there's a new drug that really causes weight loss. There's just one small downside.

Speaker 37 You may have seen photos of celebrities and others showing off dramatic weight loss.

Speaker 37 Some say it's diet and exercise, yet millions openly credit drugs used to treat obesity and diabetes for getting so skinny.

Speaker 8 Ozempic is a drug that was developed to treat diabetes, but in recent months, demand for that drug has soared because one of its side effects is weight loss.

Speaker 8 Many are now calling for this trend to end because it's causing a shortage in medicine that they desperately need.

Speaker 8 The company that makes Ozempic blames the shortage on intermittent supply disruptions.

Speaker 8 The company also said while doctors might be prescribing Ozempic for weight loss, the company does not promote doing so.

Speaker 35 Come on, stop stealing stealing medication from diabetes patients. If you want to lose weight, just do a juice cleanse and spend the next three days on the toilet like a normal person.

Speaker 35 But I'll tell you what, if Ozempic isn't going to be able to stop celebrities from taking it for weight loss, they could at least change their ads to warn diabetics about it.

Speaker 30 People with type 2 diabetes are excited about how Ozempic treats blood sugar and weight loss.

Speaker 18 Thanks to Ozempic, I have a ton more energy now, which I need to fight off the hordes of real housewives trying to steal my Ozempic.

Speaker 18 I said, get back, Lisa!

Speaker 9 All it takes is one dose per week and a panic room to hide from all the TikTok influencers.

Speaker 30 I'm not going out like Billy. They stripped him to his bones for his Ozempic.

Speaker 11 He even did a little TikTok dance while they did.

Speaker 30 Ozempic is not for everyone. If you are not prepared to kill for Ozempic, it may not be right for you.
Check with your doctor to see if you're healthy enough for extended fistfighting.

Speaker 30 In the event of a celebrity attack, Ozempic's sleek pen can be hidden inside your rectum, preventing theft.

Speaker 9 Ozempic has given me the freedom to live my...

Speaker 7 Oh shit, it's Chelsea Harry!

Speaker 21 I needed to host the damn show!

Speaker 30 Ask your doctor about Ozempic today.

Speaker 18 Thanks, Ozempic.

Speaker 15 Thanks, Ozempic.

Speaker 16 Thanks, Ozempic.

Speaker 15 I don't have it, I swear.

Speaker 35 That's what everybody says.

Speaker 3 Ozempic will probably survive it.

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Speaker 9 Let's move on to our main story: opioid addiction. It's a nationwide epidemic, and luckily for the opioids, Donald Trump is on the case.

Speaker 40 President Trump is talking tough on the opioid crisis. On Monday in New Hampshire, one of the states hardest hit by addiction, he unveiled a plan to combat that nationwide epidemic.

Speaker 23 The president flew to New Hampshire to make his announcement, a state he once called a drug-infested den.

Speaker 9 Wow, a drug-infested den? Trump is the only person who will help people while insulting them. Like, you never saw Jesus in the Bible being like, let's give a hand to this poor leper.

Speaker 9 Because the one he had fell off.

Speaker 35 Oh,

Speaker 9 oh, you get it? No, no, I'm gonna heal you. I'm gonna heal you.
But that was funny. That was funny.
That was, come on, that was funny. All right, any blind people here?

Speaker 9 The blind guy's like, shh, don't tell him I'm here. I don't want to get roasted.

Speaker 9 Now, because the opioid crisis is one that's been close to Trump's heart for a long time, the president did lay out some good proposals, right?

Speaker 9 For instance, allowing Medicaid to pay for residential rehab, encouraging production of less addictive painkillers, and more accountability for pharmaceutical companies.

Speaker 9 And you can tell from his tone that he's not messing around.

Speaker 24 Whether you are a dealer or doctor or trafficker or a manufacturer, if you break the law and illegally peddle these deadly poisons, we will find you, we will arrest you, and we will hold you accountable.

Speaker 9 Wow, we will find you, arrest you, and hold you accountable. You know he's taking this seriously because he's talking about drugs like the Hillary.

Speaker 9 Now,

Speaker 9 before you get carried away saying, wow, Donald has really turned into a reasonable president, don't forget, he may know how to act presidential, but underneath it all, he's still Trump.

Speaker 8 President Trump has revealed his long-awaited plan to combat the country's deadly opioid epidemic. And among the tougher measures proposed, giving drug traffickers the death penalty.

Speaker 24 The ultimate penalty has to be the death penalty. Now, maybe our country is not ready for that.
It's possible. It's possible that our country is not ready for that.
And I can understand it, maybe.

Speaker 24 Although, personally, I can't understand that.

Speaker 24 You know.

Speaker 9 One of my favorite things about Trump is that he has inner monologues out loud.

Speaker 9 Yeah, it's like America elected Gollum as president.

Speaker 9 We must have the death penalty. We can't have it.

Speaker 33 The country is not ready. We are ready.

Speaker 27 This is insane.

Speaker 9 At least we know that even if no one runs against Trump in 2020, the debates are still going to be great. Just him and himself.

Speaker 9 And now look, the truth is, I can see why Trump thinks killing drug dealers will solve the opioid crisis, right?

Speaker 9 It's the same way he thought getting rid of Comey would make the whole Russia thing go away. But it turns out it's a lot more complicated, right?

Speaker 9 Today's epidemic is complicated in many ways because, okay, fine, let's say you kill all the drug dealers, right? You know, the bad drug dealers, the bad man dealing drugs on the corner, right?

Speaker 9 In this opioid crisis, that's hardly the only kind of person involved. So do you also kill doctors who over-prescribe painkillers?

Speaker 9 Do you kill family members who buy opioids for their addicted loved ones? Do you kill the people who sell drugs to pay for their own addiction? Or do you, you know what, this is complicated.

Speaker 9 I guess just give everybody the death penalty. I understand it now.
I get it. And here's the thing.
I'm not saying all of Trump's plans are bad.

Speaker 9 It's just that some of his drug fighting ideas seem to come straight out of the 80s, like this.

Speaker 24 This has been something that I've been very strongly in favor of.

Speaker 24 Spending a lot of money on great commercials showing how bad it is. So that kids seeing those commercials doing the right shows on television or wherever, the internet,

Speaker 24 When they see these commercials, they don't want any part of it.

Speaker 24 That's the least least expensive thing we can do, where you scare them from ending up like the people in the commercials, and we'll make them very,

Speaker 24 very

Speaker 24 bad commercials.

Speaker 9 Poor Trump. He tried so hard to think of a different word,

Speaker 9 and then he just gave up.

Speaker 2 Very,

Speaker 24 very

Speaker 9 bad commercials.

Speaker 9 Now look, again, I see why Trump thinks that this idea makes sense. I mean, if the president of the United States believes everything he sees on TV, then why wouldn't teenagers?

Speaker 9 But don't forget, America has spent a lot of money on these ad campaigns before. All through the 80s and 90s, you couldn't watch TV without seeing one of these.

Speaker 9 Joey,

Speaker 4 I got some stuff you just gotta try. What is it? Pot.
You know, marijuana. Oh, well, I don't know.
I'm chicken, but I'm not chicken.

Speaker 40 You're a turkey.

Speaker 9 Okay, those commercials were very, very

Speaker 27 bad.

Speaker 9 And here's the thing. They weren't just corny, right? Studies have shown that those commercials didn't actually work.

Speaker 41 Remember those commercials that were supposed to stop you from smoking pot? The National Institutes of Health say it may have done the opposite.

Speaker 41 According to a study of 12 and a half to 18-year-olds from 1999 to 2004, ad campaigns were, quote, unlikely to have favorable effects on youths.

Speaker 41 Even more, some rounds of the study proved watching more commercials actually predicted teens would be more inclined to use drugs.

Speaker 9 That's right, believe it or not, drug commercials might make teens more likely to use drugs. Because when you tell a teenager something is dangerous, it just makes them want to do it more.

Speaker 9 Yeah, and I mean, think about it. We've been warned for decades that Cheetos are dangerously cheesy.

Speaker 9 And yet,

Speaker 9 we still lost Jeremy to to them.

Speaker 9 He died as he lived,

Speaker 9 flaming hot.

Speaker 9 So look, I believe that the President sincerely wants to keep young people away from drugs, which is why here at the Daily Show, we've decided to help.

Speaker 9 You see, typical anti-drug PSAs don't work on the kids. What Trump needs is a way to make drugs seem really uncool for young people.
And for once, I believe he's the right man for the job.

Speaker 9 Because according to polls, two-thirds of American teenagers think Donald Trump is totes lame.

Speaker 9 So to keep them off drugs, all the president needs to do is pretend that he takes drugs, which shouldn't be that hard. Joey,

Speaker 9 I got some stuff you just gotta try.

Speaker 4 What is it?

Speaker 9 Opioids, you know? The good stuff.

Speaker 28 You think doing drugs makes you cool?

Speaker 25 Wrong.

Speaker 28 Drug abuse leads to serious problems like memory loss.

Speaker 19 I don't know what I said.

Speaker 21 I don't remember.

Speaker 17 Aggression.

Speaker 24 Like to punch him in the face, I'll tell you.

Speaker 28 Slurred speech.

Speaker 6 God bless the United States.

Speaker 17 And whatever this is.

Speaker 14 Bing, bing, bong, bong, bing, bing, bing.

Speaker 17 Drugs don't make you look cool.

Speaker 17 They make you look like this.

Speaker 17 Don't be like Trump.

Speaker 33 Explore more shows from the Daily Show podcast universe by searching The Daily Show, wherever you get your podcasts.

Speaker 33 Watch The Daily Show weeknights at 11, 10 Central on Comedy Central, and stream full episodes anytime on Fairmount Plus.

Speaker 9 This has been a Comedy Central podcast.

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