Faith Over Fear: The Bold Leap in Real Estate That Changed This Man's Life | Anthony Cota

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Speaker 13 So, the Who answered questions from friends till they were blue. Each one listened and shouted, From Walmart? Who knew? Shop gifts from top brands for everyone on your list in the Walmart app.

Speaker 16 And again, you know, back to the YouTube University, the challenge is, and I think we all kind of faced this in the beginning, is without a coach, it's so easy to get shiny object syndrome.

Speaker 16 Like you said, everyone has the right answer. Everything that you see on YouTube is possible and tangible.
But if you're kind of just trying one of everything, you're never going to get anywhere.

Speaker 16 And like, I'm guilty of it. You know, when I first got into coaching, like not necessarily under your advisement, but like I bought every comping tool.
I bought, you know, everything imaginable.

Speaker 16 And still through the first year, it was like, okay, should I go try, you know, to learn tax deeds? And should I try this and that?

Speaker 16 And so like not having a coach to guide you and just tell you like, hey, dude, like just chill out, you know, which I think we've had to have that conversation quite a few times.

Speaker 16 I think it's just a lot of time wasted.

Speaker 13 What is up, the science of flipping family? I am back with one of my most special guests of all times.

Speaker 13 And I know at times I can say that a lot, but this one is near and dear to my heart because he is a student of mine.

Speaker 13 He has been a long time science of flipping coaching student as well as an REI live.co member. And he has crushed it over the last year and a half to two years.
And he went all in on this business.

Speaker 13 He was making six figures in his other job. He said, enough of that.
Let me go all in on creating my life by design.

Speaker 13 And he is one of those shining examples that I want to highlight here on the science flipping podcast. My man, Anthony Coda, is in the house.

Speaker 16 That's right, brother. Good to see you.

Speaker 13 Good to see you, man.

Speaker 13 So I want everyone who is newer in this industry, everyone who's having challenges in this industry, anyone who is trying to break in as a real estate investor, trying to figure out how to do their first deal, or maybe you've done a couple.

Speaker 13 I want everyone to pay attention to this because he is my student, has been for about a year and a half, two years, something like that, right?

Speaker 16 Yep. About two years, yep.

Speaker 13 about two years at the science of flipping coaching but also has joined the newest coaching which is reilive.co so check that out it's only 200 a month at reilive.co five days a week so much so that he is actually one of the leaders in the group that helps other people get the deals done but i want people to hear your story and not just the story at 30 000 foot we're going to dive into your first deal and your second deal and how you got them but i also want them to understand where you came from in this sense of nine to five job killing you, newborn, not seeing your family, and how to make a change.

Speaker 13 Why don't we just kind of start there? What were you doing? What did it all look like? And then ultimately, how did you find me?

Speaker 16 Yeah, absolutely, man. So I think, you know, I always find the nine to five talk funny.

Speaker 16 Because I think anyone knows that has been any type of sales industry before, you know, it ends up being more like

Speaker 16 as soon as you open your eyes to as soon as you go to bed, you know, whatever that looks like.

Speaker 16 Yeah, exactly. So, yeah, I mean, I was in the car industry, you know, four years.
So

Speaker 16 just like we were just talking about, you know, eight hour days were not really relevant to me. It was more like 12, 16 hour days.
And that kind of laid six, seven days a week.

Speaker 16 And I don't want to say it's necessarily like burnout that got me to a place where I wanted more because I don't, I don't like to say that about myself, that there's any sort of burnout there.

Speaker 16 But a perspective that I had that it, the burnout didn't even come from me, it was more from my family, you know.

Speaker 16 So, from putting in those 12, 16 hour days, five, six, seven days a week, you know, missing the birthdays, missing the

Speaker 16 sports games, you know, not going to any family members' wedding, like pretty much limiting everything to try to grow a life for us, quickly realized that the time part was more important than the money.

Speaker 16 So, so we kind of had to reverse engineer

Speaker 16 where we wanted to be, right? And so we took a step backwards and started with time first and then started looking for money. And I think that's how we came across you.

Speaker 16 You know, we were looking for avenues and always found real estate as a vehicle that could get us that time back as well as that money on the back end.

Speaker 16 And funny enough, my wife actually caught you on a Grant Cordone episode.

Speaker 16 And was like, hey, we got to check out this Justin Colby guy. And I was like, man, you know, like, I've never heard of him, but I know Grant.
Like, I've watched him for a while.

Speaker 13 And dude.

Speaker 13 Big shout out to GC. Big shout out to BT.
I appreciated Grant putting me on. And, you know, so.

Speaker 16 Yeah.

Speaker 16 You know, it's funny because on our first call or like how I got introduced to your program, you kind of challenged me.

Speaker 16 Cause the reality was, is we sat down for a while because it was kind of like a week.

Speaker 16 uh like before we made the decision to join your program and one of the things things that you said that kind of still rang true to me to this day, because we were pretty much ready to tell you no.

Speaker 16 Like that, that was the decision that we made. Like, hey, this is too risky.
We don't really know this guy. You know, all the excuses that everyone makes.
Right.

Speaker 16 And I remember getting on a hold and kind of looking over at my wife and just asking her, like, man, like, we've spent so much more money on way stupider things than to actually just invest in ourselves.

Speaker 16 So, like, what are we actually risking here?

Speaker 13 Right.

Speaker 16 So, yeah, again, that was, you know, 2023, May of 2023. And here we are, man.

Speaker 16 It's been such a blessing to be a part of this community and, you know, be, you always say, you know, do business with people who you know, like, and trust.

Speaker 16 And I definitely think over two years, we've developed that for sure.

Speaker 13 Yeah, you know, I want to kind of go into the mindset that you talked to because I think you've heard me say this. And I think everyone has heard me say this to some extent.

Speaker 13 is there's five principles in my world and maybe there's a six but there's really five that i believe to be just true regardless of what you're doing.

Speaker 13 But it's like success principles in life, not just in business. But the first thing is you need to decide what you want.
And that's what you and Ashley really had to sit down and figure out. Right.

Speaker 13 And then

Speaker 13 as a part one A and one B of that, you have to decide what you want is one A, but then you have to decide who you need to be to get it.

Speaker 13 And that is the bigger conversation, right? Is

Speaker 13 what do I not want? I want to not miss my family's birthdays. I want to not miss my family's weddings.
I want to not miss this.

Speaker 13 So, what do I want? I want more time. I want to be at these things.
I want to have more time with the kids and the wife and the weddings and the birthdays. So, that's what I want.

Speaker 13 And then, who do you need to be to get it? And I think that's a really big takeaway that you did really, really well. The reason why you're here right now is because I've always admired that you are

Speaker 13 like cut from the same thread I am, which is you're willing to do whatever it takes to get the thing that you want because you decided what you wanted.

Speaker 16 Absolutely, man. And funny enough, I was lucky enough to learn this at a really young age is to find a person that emulates the life that you want to live.

Speaker 16 You know, so I got really granular on my wife and I both like

Speaker 16 that person not only needs to have the finances that we want, but they need to have the family that we want. They need to have the kids raising them the way we want our kids to be raised.

Speaker 16 So, you know, obviously through time, it didn't happen on our first phone call, but we found that out, you know, through coaching with you for two years now, like that that's kind of the development process that we needed.

Speaker 16 Like we needed someone that had all those aspects of life that we're looking for. And just like you were saying,

Speaker 16 I had to find out who I wanted to be. And then, you know, great mentor once told me, you know, you have to find that person who's doing exactly what you want to do and just beg them to help you.

Speaker 16 And luckily, you know, here we are.

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How did I get here?

Speaker 9 I love improvisation when it comes to acting, but when it comes to a real-life plan, I stick to a script.

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Speaker 12 Invest in your story with DIA, the only ETF that tracks the DAO from State Street. Getting there starts here.

Speaker 11 Before investing, consider the fund's investment objectives, risks, charges, and expenses. Visit state street.com/slash IM for a prospectus containing this and other information.
Read it carefully.

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Speaker 13 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.
What about toys? Do they have brands kids have been wanting all year?

Speaker 15 Yep, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 13 Do you mean they have all the brands I adore? They have Nintendo, Nespresso, Apple, and more. What about?

Speaker 13 So the who answered questions from friends till they were blue. Each one listened and shouted, from Walmart? Who knew? Shop kissed from top brands for everyone on your list in the Walmart app.

Speaker 13 You know, and funny enough,

Speaker 13 I've done a lot of coaching in my life. Like, I've cut checks for coaches.

Speaker 13 I've cut cut checks to be a part of masterminds. I am a product of what I created.

Speaker 13 So the science of flipping and now more recently, reilive.co is developed because I understand what was given to me from others, right? In the knowledge and the wisdom.

Speaker 13 The difference between just simple knowledge and wisdom is the act of going through it, right? They've gone through it, so they have the wisdom of experience.

Speaker 13 And so what I do at REILive, you know, co is to really help you guys do deals. But part of that is just the simple understanding of

Speaker 13 I'm way further down the path than most of you. Not in all segments of life.
You, I think you've even actually been married longer than I have, right?

Speaker 13 But we have a, you know, you started earlier. Yeah.
But we have a similar, you know, desire to be family men, to be lions, to provide for the others. And that's what connect keeps a connective tissue.

Speaker 13 But also, it is really important for all you guys watching this and listening to this. And I don't care if it's reilive.co

Speaker 13 or not. If you are not investing in someone that is further down the path than you want to be, don't complain about not having the thing that you want.
Okay. That's my suggestion.

Speaker 13 If you want the thing, make the investment, right?

Speaker 13 And that's why I created REILive.co at a price point of $200 a month is because I'm well aware of all the coaches, which used to be me, right?

Speaker 13 When you first joined, I had the classic $10,000, $15,000, $20,000 coaching, but now REILive.co is $200 a month because I can help more people

Speaker 13 if I allow myself to open up the gates more.

Speaker 13 And so going back to kind of what we're talking about here is your commitment to say, I wanted something different. You were working as a car salesman.
You were working.

Speaker 13 80, 90 hour weeks.

Speaker 16 On the clock. Yeah.

Speaker 13 I mean, who knows how many hours off the clock, but yeah, about yeah, and I mean, weekends were torched, right?

Speaker 13 And so you said I had to make a change.

Speaker 13 Now,

Speaker 13 how was the start of your journey? How was the start of you breaking into real estate, right? You still you didn't quit your job because I'm not a coach that tells people to quit their job.

Speaker 13 Like, I don't, I don't just say, all right, go all in, burn the boats, blah, blah, bro. I say, listen, you have kids, you have a wife, like you got to pay the bills.

Speaker 13 I get it, but let's set up a plan, let's set up a you know, structure so you can reach a certain level of goal and or see the light at the end of the channel and then you can quit your job, right?

Speaker 13 So how is that initial journey while working full time with the newborn, with a wife, and now bringing on what I would call your,

Speaker 13 at the time, your second baby. Now this would be your third baby, but like, you know, that when you create a business, this is our baby.
It's our wife. It's our next thing.
It's our love.

Speaker 13 It's our best friend. It is the thing that takes our time just like family would.

Speaker 13 At least for successful people, some people treat their business like shit. But

Speaker 13 how did you bridge that gap? How did you change it? How did you, you know, what did you do?

Speaker 16 Yeah. I mean, man, when I first started, again, working full-time in the car industry, I had to start waking up earlier.
So I'd already, I drove an hour for work.

Speaker 16 So I'd already have to wake up at, you know, 6.30 to make it to work by 8.

Speaker 16 I had to realistically start waking up at 4 to start dialing people on the East Coast because I live on the West Coast

Speaker 16 and just making adjustments like that in their lives. So, you know, I'd take lunch breaks to be on the calls, to be on the coaching calls.

Speaker 16 You know, I'd spend my nights comping properties, you know, after the kids go to bed. So,

Speaker 16 I mean, you know, people always say, you think you're going to quit your nine to five for

Speaker 16 like freedom, but, you know, you end up getting a 24-7.

Speaker 16 And that's how it looked like for me, you know, up until I actually got the opportunity to leave my job. And the funny thing is, is that journey was about eight months, right?

Speaker 16 From when I met you until I actually quit my job. And under,

Speaker 16 you kind of go back to not telling people to burn the boats, you know, and that was kind of your advisement towards me.

Speaker 16 And I was just like, hey, man, like I have so much faith in what's happening here.

Speaker 16 Let's just go ahead and set them aflame.

Speaker 13 You, you just didn't listen to me. I mean, now, by the way, you've always really listened to me, but this one, you just said, I'm done.
Like, I've had, I'm up to my threshold and it's over.

Speaker 16 Yeah, 100%, man. And it's kind of like I spoke on before, like, it wasn't because of my burnout because I, I'm just like you said, we're cut from the same cloth.

Speaker 16 Like, I can go 100% all day, every day, get four hours of sleep, wake up the next day, be ready to go again. But man, my family was getting burnt.

Speaker 13 Like, they were getting torched.

Speaker 16 Again, no weekends, like not even a thought of a weekend. Luckily, you know, kids weren't in school yet.
We were dealing with newborns.

Speaker 16 But, you know, when you have a wife that is just coming off her pregnancy and, you know, we're preparing for another one, like it's, it's not easy for them, you know, and having a separated husband, like we were kind of living two different lives.

Speaker 16 You know, she was being a parent to our kids and I was being an employee to this business. So that journey, you know, it lasted about eight months, again, of just grinding.

Speaker 16 early mornings, late nights, and just giving all my spare time, even at work.

Speaker 16 Again, you know, I was lucky enough to work at a job that allowed me breaks to where I can get on calls and learn the information, but

Speaker 16 just really long days in the beginning.

Speaker 13 Yeah. And this is, you know, it's funny.
We talk about your, you know, job and

Speaker 13 no weekends and working to the bone and 80, 90 hours a week on clock and 30 hours a week.

Speaker 13 And then people take this, like creating their own business, entrepreneurship, and they treat it like dirt, right?

Speaker 13 And they don't take the same amount of sacrifice. You are willing.
Most people are willing to do that for a boss. Their boss.
Their boss says, I need you to work 80 hours a week.

Speaker 13 All right, boss, that's what you're supposed to do. That's what my dad did.
My grandpa did. This is what happens.
It's blue collar, you work.

Speaker 13 Not disrespecting it.

Speaker 13 But then you go start your own business and you don't take that same work ethic into your own business.

Speaker 13 And that was actually what I see to be your breaking point is you're like, I can't give my own business, my own journey, my own life the same amount of time I'm giving this

Speaker 13 car dealership. And that's where you broke and said, I need to be able to invest the same amount of time.

Speaker 13 Because if you do, you'll ultimately reach the reward, which is the bigger thing, the more time. And, you know, I got a very sweet text message.

Speaker 13 Your wife the other day was so proud of you with your son at baseball practice. And she was like, Thank you.

Speaker 13 You know, for everything because you now get to have those moments.

Speaker 16 And that's,

Speaker 13 again, money is great. And I want you guys to be beyond rich.
But like, at the end of the day, that is ultimately what it boils down to. And you couldn't do that by serving two masters.
Right.

Speaker 13 Like, I say it kind of funny, but I say you can't date two chicks at the same time. Like, it never works out.
Right. Right.
Right. No one loses.

Speaker 13 Um, and so you made the right choice, but you guys listening. Yeah.
I'm not telling you to quit your job either. And neither is Anthony, I don't think.
I just think you need to really make a decision.

Speaker 13 Like, are you you going to put forth the effort? Right. Because if you are going to hold a job and start your business and be a real estate investor,

Speaker 13 what are you sacrificing? I mean, give some examples of the things you were sacrificing doing all this. I mean, weekends, toast,

Speaker 13 mornings, nights.

Speaker 16 Yeah. I mean, honestly, you know, and it kind of,

Speaker 16 I don't want to say like hurts me to mention this on camera, but, you know, like, there's even my own kids' birthdays that we've sacrificed, you know, like our own, uh, you know, holidays, like we've never put too much emphasis on, you know, like those additional holidays, you know, like Valentine's Day and all those things.

Speaker 16 Like we make very short work of them, but I mean, we've sacrificed just about everything.

Speaker 16 And on top of finances, you know, like we, we kind of went into this solely based off faith, just through understanding like, hey, there, there can't be another way.

Speaker 16 And just like you were saying before, like can't serve two masters. Like when I go into something, I'm kind of all in.

Speaker 16 So, I realized, like, working in the car industry, I was kind of half-assing both, and it's starting to affect me as well.

Speaker 13 For sure.

Speaker 16 So, yeah, I mean, when it comes down to sacrifice, I mean,

Speaker 16 man, we were willing to sacrifice it all, you know.

Speaker 13 Bro,

Speaker 13 to some extent, I know you have, right? Yeah.

Speaker 13 And we don't have to go into everything you're doing right now, but you know, being a lender and all this other stuff, but I think this is not for everybody.

Speaker 13 and and what i'm about to say is not for everybody but it is also for everyone this is why the the first principle of success is that decide what you want because anthony coda could have could have effectively kept his job and done a couple deals a year probably not much more right i mean you were pretty time

Speaker 13 restricted but you might have made an extra 20 50 maybe 100 grand a year which would have been nice, but wouldn't have been fulfilling.

Speaker 13 Am I correct by saying that? Right. Like, sure, normally, but I'm still working 90 hours of the dealership and I'm still missing weddings.
And does that make sense? Yeah.

Speaker 13 And so the advice that I think everyone should hear, but also you need to make your own decision is you need to very quickly get to the point of,

Speaker 13 excuse me,

Speaker 13 what do I want? And be clear on it. And I'm not just talking about like, you know, what's my why type thing.

Speaker 13 I'm talking about like, what is the vision of what you're trying to do for the rest of your life?

Speaker 13 And if it's not congruent with the work you're currently doing, the time you're currently spending, then you need to rewire pretty quickly.

Speaker 13 Again, I'm not telling you to quit your job, but the sooner the better, if that's not congruent, right? For some of us, men, right, is the providing mentality. I need to keep my job.

Speaker 13 I need to provide. I get that.
That's why I don't force people to quit their job.

Speaker 13 But the faster you can get to like, I'm ready to live my actual life and not just what historically speaking men do, then

Speaker 13 that's what you need to decide. And I haven't even gotten to the other four points of success, but this is the main one.
And that's why I think ultimately,

Speaker 13 even though in the last two years, you still are not where you would like to be, but I also don't think two years is enough runway to measure where you're at, right?

Speaker 13 I mean, the reality is this is going to be a lifelong journey in real estate for me and for you.

Speaker 13 I'm not where I want to be. I've done this for almost two decades, dude.
Right. I'm still not where I want to be.
Now, am I a lot further than sleeping on a couch? Of course.

Speaker 13 But, you know,

Speaker 13 I think that's really important for people to understand is, is what you're talking about. At what point is enough enough? And then go.

Speaker 16 Totally. And I'll kind of touch on that just for a second.

Speaker 16 You know, I was making a couple hundred grand a year like on autopilot in the car industry.

Speaker 16 Started to become where I started to get repeat business, stuff like that.

Speaker 16 But one thing that you kind of touched on again is like purpose, like who do we want to be as men? Again, we all have that kind of provider instinct that like hurts if you can't do those things.

Speaker 16 But one thing that my wife and I decided like when leaving the car industry, because I didn't do a single deal when I decided to quit, I had two deals that blew up in my face like on closing day.

Speaker 16 So that's always fun, but I hadn't done a single deal yet when I decided to quit.

Speaker 16 And it was solely based off of the idea of just like you said, like, where do we want to be in the future?

Speaker 16 You know, like I know financially, like I probably could have gotten to where we wanted to be somewhat in the car industry. I don't know if I would have had a relationship that stood on it.

Speaker 16 You know, so like when it, when it comes to making the leap, like, and, you know, we talk about this often, like it comes down to a decision of who you want to be in the future, right?

Speaker 16 Like, I knew that. more important to me was was my family walk, you know, like the finances came second.
And that's kind of going back to what I said earlier.

Speaker 16 Like we kind of had to flip the script on what it is that we're actually seeking.

Speaker 16 Because before it's kind of like money first, family came second, you know, and so turning that around to family first and then money second.

Speaker 16 And I think that's what convinced us to make the ultimate leap. But we had to sit down with each other and just say, hey, like.
We've built whatever we've built, you know, no big deal.

Speaker 16 We're 30 years old. You know, if we happen to lose it all in the next two years based off of us taking this risk, like we'll lose it all, like literally every single thing.
We'll sell our houses.

Speaker 16 We'll sell our our cars.

Speaker 16 Like if we can, if we come out of this thing in two, three years and we're, you know, God forbid, 33, 35, and we're back at zero and we have to start over, like we had three to five years of spending time with each other, getting more time with family that we ever had and just living life on our terms.

Speaker 16 And that was the, that was the number one like dream that we had as a family since like we first met was, hey, like we want freedom.

Speaker 16 to make choices for ourselves, not someone else making the choices for us. So

Speaker 16 at the end of the day, even if we went down to zero, man, like the three to five years is a dream come true.

Speaker 13 Yeah, that's, I mean, that's how it's got to be. It's, it's,

Speaker 13 it's worth the risk, right? Because you get the time. Like we're in, you and I are technically right now, like in a very

Speaker 13 similar scenario with our children. And I'll tell you, could if I didn't have children right now, could I be making more money? Probably.

Speaker 13 because I take the time to be with my children.

Speaker 13 And dude, it is the greatest moment of my life right and i'm sure you would agree right our kids are literally like so close in age it's crazy like planting um but dude i literally this weekend i was like this is the greatest time of my life right now watching these two grow because we have this window with kids right where they're not really that cute anymore when they get into the eight-year-old 10 year old right they start to get stinky and kind of like so like we have this window and it's just i'm enjoying it and i think many of you out there might not be relating to this because maybe your kids are older.

Speaker 13 Maybe you don't have kids. But I wanted the understanding of what is important in life is living your life on your terms.

Speaker 13 Like Anthony just said, that is all that actually really matters in this life because one of my mentors told me,

Speaker 13 invest in current living.

Speaker 16 That's good.

Speaker 13 And that is the very same thing that Anthony is talking about. It is not about leaving it to your kids or your grandkids.
It is not about

Speaker 13 hoarding it. It is not about how much is in your savings account.
It is the current life that you have is one round. You get one trip on this roller coaster.
It always ends, by the way.

Speaker 13 No one has ever made it out of this roller coaster alive. And

Speaker 13 he said, dude, invest in current living, make money and spend money. Respectfully, he's not saying go buy boats and be an idiot.
He's just saying like, do the things, invest in current living.

Speaker 13 And it's the same thing about being present and, you know, creating your life, right? That, that you want to live. And so let's dive into a little bit of real estate.

Speaker 13 I know I wanted people to get the headspace of what you've done, why you've done it, the commitment you've done, because I need people to really get serious about this because real estate can create the very best life anyone has ever dreamed about, ever.

Speaker 13 Right.

Speaker 13 Now, let's talk about some of your deals. You know, it took you eight months, I think, nine months and some change.

Speaker 16 Like, like nine-ish, nine, ten months.

Speaker 13 Yeah.

Speaker 13 So you and I, again were like same person took me nine months to get my first deal right took you about nine and I was coaching you by the way so it wasn't that you didn't know what to do I was lost I didn't have a coach um

Speaker 13 but it's you know again two deals blow up at the closing table buyers flake you know like walk us through that kind of initial journey uh for the first handful of deals and what it all looked like

Speaker 16 Yeah, so

Speaker 16 again, that was a challenge. And I

Speaker 16 respect the coaching aspect a lot because I think without having a coach, like, I would have given up on those first two blown-up deals. Like, the way they happened, how it all happened.

Speaker 16 Like, if I didn't have someone there in my corner to tell me, like, hey, man, everything's going to be okay. Like, there's going to be another deal that's coming along.

Speaker 16 Like, you know, don't worry about X, Y, and Z.

Speaker 16 I probably wouldn't have made it past those first two deals.

Speaker 16 So just speaking on just that really quick, like, you know, for all the people who more so believe in like YouTube University is the way to go. I think you can get by doing that.

Speaker 16 But But man, I just find it hard to believe that if you don't have someone in your corner, like it's going to take you much longer and be much more difficult to get to that next step.

Speaker 13 But

Speaker 16 so yeah, then my first real deal came in January of 24.

Speaker 16 Came from, you know, that 10 months or nine months, however long it was, of literally just dialing agents, you know, day in, day out, five to 10 agents a day, follow-ups.

Speaker 16 And I mean, it wasn't a huge deal by any means. I think my first deal was like a $5,000 deal.

Speaker 16 I want to say it was in Birmingham, Alabama, of all places, which, you know, beautiful place to invest.

Speaker 13 But yeah, yeah, yeah, yeah. Which I own a lot of real estate in.
Yeah, definitely.

Speaker 16 But yeah, I mean, it really just came from outbound agent outreach.

Speaker 16 You know, I think that's where my first handful of deals came from because I didn't really have any, you know, I didn't have the funds or honestly the confidence to go and start doing any off-market acquisitions or anything like that.

Speaker 16 So I'd say my first handful of deals, three, four, five deals, all just came from talking to agents of properties that were already listed.

Speaker 13 Yeah.

Speaker 13 Again, shocker, I coached you. That's exactly how I got my first deal, right?

Speaker 13 You just were ahead of the curve in the fact that you have software now, REI Lead Machine and others that can actually give you access to listings. And I was just cold calling realtors.

Speaker 13 Crazy. You know, it's funny.
A lot of people, and I still, to this day, reilive.co, we focus for the people that don't have marketing budget, we focus on realtors. And the reason being,

Speaker 13 people say all the time, you need to find motivated sellers. Like that's our industry quote.
Like, oh, what's the best way to find motivated sellers?

Speaker 13 They are literally everywhere because they're on the MLS. There's no higher sign of motivation than a listed property.
They are trying to actively sell their home. Now.

Speaker 13 What we need to do is be good negotiators and salesmen and show the other side the value that we see and why, right?

Speaker 13 And if you do that, then you can win the game but going and getting a free deal is great

Speaker 13 i want to say the national average on deal costs is about five grand if you talk about spending money

Speaker 13 and

Speaker 13 and that's on average across platforms so it could be a little bit higher a little bit lower depending but

Speaker 13 if you make 10 grand

Speaker 13 on

Speaker 13 ad spend, you're effectively netting five just from the cost of the deal.

Speaker 13 But if you go get a deal from a realtor for free and make five grand, you've netted the same amount and you didn't have to go spend the money and take the risk.

Speaker 13 So I'm a still, still a massive proponent of working with realtors.

Speaker 13 That's how, how many deals did you do out of the gate kind of with realtors before you started spending money on marketing?

Speaker 16 I was probably at like deal 10 to 12 before I started spending any money on marketing.

Speaker 13 You did 10 or 12 deals with realtors before you started spending money. Yep.
You must have a great coach.

Speaker 16 Yeah, no doubt, man.

Speaker 16 And one thing I want to like people to understand, you know, is like one thing that you said that kind of resonated with me is like off-market is great.

Speaker 16 Like, I think there's a lot of potential there, but realtors can feed you forever.

Speaker 16 You know, if you get 10 good realtors on your side that can feed you one or two deals a year, again, just kind of like I was talking about in the car industry, like you almost get to go on autopilot.

Speaker 16 And then everything after that is just cherry on top.

Speaker 16 Once you build that trust and relationship, people know you can close, know you're honest, ethical, like you get, they start feeding you deals without you having to go search for them. Yep.

Speaker 13 Yeah. No, you know, that is one thing that people don't realize.
You build a good relationship with a realtor and they will feed you forever.

Speaker 13 And it's not like you can buy, typically, most homeowners own one home. So typically you do one deal with one homeowner.
It's great, but you're done. Realtors will feed you for days.

Speaker 13 I still do deals with realtors in Phoenix. I haven't lived in Phoenix for four years and it has not been one of my main markets for a very long time, right?

Speaker 13 Probably two years before COVID. So call it 2019.

Speaker 13 So my point to that is I still make money from the relationships. But that's true about everything, right? That's true about the relationship you build with a homeowner on the phone.

Speaker 13 When you're on the phone, a lot of people get into the numbers and start negotiating, trying to wheel and deal with a homeowner and like they don't even know you or what you're doing.

Speaker 13 And next thing you know, you're trying to negotiate them to a low price, right?

Speaker 13 So focusing more on the relationship, the conversation, and being sincere, that has always proved to be a better tactic. You come from a place of sales.
What was it like converting from realtor?

Speaker 13 And I think you're still doing deals with realtors, correct? Yeah.

Speaker 13 Or you've also

Speaker 13 came from.

Speaker 13 The most recent came from realtor as well. Yep.
And you've done however many deals direct to homeowner.

Speaker 13 What is the pros and and cons that you've experienced between the two? Like, is there one you prefer? Is it really just like they both work?

Speaker 13 It's just a function of finding enough time to work them both. What are your thoughts between the two?

Speaker 16 Yeah, I think the often conversation is that I have with people, especially like newer people that wanted to get into wholesaling, it's kind of like you have one of two things, right?

Speaker 16 You usually have more time than money or more money than time. And the select few are blessed to have both.
So

Speaker 16 I was under the, I had had more time than money at, you know, in the beginning.

Speaker 16 So the conversations with realtors are obviously a bit easier because they're already representing someone who wants to sell their house, but they're also challenging because they're listed on the open market to hopefully get the most substantial amount of value they could possibly get.

Speaker 16 And the realtors are kind of protecting that, right?

Speaker 16 In a sense that like they're gatekeeping what the real price of the property should be based off of whatever they think it should be, right?

Speaker 16 It has nothing to do with what the real value is, just what they think it should be. So if you can't get past that realtor, you're kind of SOL, right?

Speaker 16 The benefit of working direct to homeowner is the opposite. Like you get direct to homeowner.

Speaker 16 Obviously, there's usually payment for speed and convenience of working with people like us, cash buyers, et cetera.

Speaker 16 So there's a lot of ease in that. And again, you get to build rapport and relationship through that as well before making those like lower offers, like you were saying.

Speaker 16 so preference honestly i i think if you have the means to do it i think there's a good balance of both um

Speaker 16 i think obviously realtors are free you know you can dial as many realtors as you want on the open mls um there are

Speaker 16 you're going to accrue costs trying to find off-market deals you know so it's just i think it's your threshold of of what you're willing to spend and or how much time that you have um but there's also free ways man like you've taught before the social media method that you can find deals off market just from Facebook, which I've done a few times as well.

Speaker 13 So, yeah, there, you know, listen. And again, this just goes back.
Most people try to take a YouTube university approach.

Speaker 13 There's 62 different ways people are teaching on YouTube. There's no congruencies.
No one's holding your hand. I'm not even saying those 62 are wrong.

Speaker 13 But if you just are trying the best you can, again, it goes back to just like knowledge versus wisdom.

Speaker 13 If you're you're just trying to do it because you know the process of doing it, it's like a recipe, right?

Speaker 13 Like, you know, the recipe needs four eggs and you know it needs flour and you know it needs salt and you know, but you don't know the measurements and you don't know in what sequence that you want to add these things and should stuff be cooked?

Speaker 13 Like

Speaker 13 not having someone showing you how to bake that cake, so to speak. is really a detriment because there is a lot of different ways to do this at very low cost.

Speaker 13 I mean, I literally am looking at my own business right now and we have really high cost on some of our marketing.

Speaker 13 We're debating whether we want to get rid of it to just go into a lower cost, wider volume lead flow, right? And I'm 18 years in the space and I'm still trying to figure out always what is the best.

Speaker 13 I pride myself on being someone that is the tip of the spear. So I'll go try things for everybody and then I'll bring it back like, hey, this really works.
Or, hey, this didn't really work.

Speaker 13 Don't do it. Because then you might ask, hey, should I do this thing? And I realized it didn't work.
I'll tell you no.

Speaker 13 But the reality is, it's an ever-fluid business, right? Like

Speaker 13 there is a small handful of people, very small, and they have been around about the same amount of time I've been around that literally have stuck to the same thing, doing the same thing every day, same marketing strategy, et cetera.

Speaker 13 And it has worked for them for the most part. 99% of our space should diversify what we're doing.
Yep. On market, off-market, free and paid.

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Speaker 13 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.
What about toys? Do they have brands kids have been wanting all year?

Speaker 15 Yup, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 13 Do you mean they have all the brands I adore? They have Nintendo, Nespresso, Apple, and more. What about so? The Who answered questions from friends till they were blue.

Speaker 13 Each one listened and shouted, From Walmart? Who knew? Shop kissed from top brands for everyone on your list in the Walmart app. Agreed.

Speaker 16 And again, you know, back to the YouTube University, the challenge is, and I think we all kind of faced this in the beginning, is without a coach, it's so easy to get shiny object syndrome.

Speaker 16 Like you said, everyone has the right answer. Everything that you see on YouTube is possible and tangible.
But if you're kind of just trying one of everything, you're never going to get anywhere.

Speaker 16 And like, I'm guilty of it. You know, when I first got into coaching, like not necessarily under your advisement, but like I bought every comping tool.
I bought, you know, everything imaginable.

Speaker 16 And still through the first year, it was like, okay, should I go try, you know, to learn tax deeds? And should I try this and that?

Speaker 16 And so like not having a coach to guide you and just tell you like, hey, dude, like just chill out, you know, which I think we've had to have that conversation quite a few times.

Speaker 16 I think it's just a lot of time wasted. And, you know, people always say time is money.

Speaker 16 So from a coaching aspect, like you can go do the YouTube university, but you're going to spend a lot of wasted time just filtering, finally trying to find what works for you.

Speaker 16 And the reality is all of them would work if you just stay true to one and kind of go, you know, head on.

Speaker 13 And give yourself the runway. Like you can't, too often I see everyone start to measure themselves 30 days in, 60 days in, 90 days in.

Speaker 13 And they measure themselves, they critique themselves, they judge themselves, or they judge, you know, they point fingers, the market, the interest rates, the this, the that.

Speaker 13 You didn't even give yourself yourself enough time to find the success, right?

Speaker 13 It's the classic book that was written in the image of like that guy three feet from gold or the little image of the guy in a tunnel, like an inch away from diamonds, and then he turns around and leaves.

Speaker 13 That's it. That's always it.
It's right when it's like you need to make one last call, right? Like every sales coach has always said, it's always the 101st call.

Speaker 13 You set out to do 100 calls, make one more, because it's always that call that gets you the deal. Right.

Speaker 13 Very briefly, let's talk about REI LIDE, REILIVE.co. What is meant to you? What you see is going on in the community.
I built it at the end of last year to launch this year.

Speaker 13 What is happening with REI Live? Let's talk a little bit about REILive.co.

Speaker 16 Well, first of all, I wish you had invented it when I first started.

Speaker 13 Yeah, I get it.

Speaker 13 I get it.

Speaker 16 Man, no, I mean, realistically, there's just so much value there.

Speaker 16 You know, just being able to have, I think we have at this point, 10 calls a week, you know, so 10 live calls where you're able to transfer the phone over live to someone with, you know, 10 years, 18 years of experience, 20 years of experience, a collective amount between and everyone that's coaching, you know, 40 years of experience in real estate.

Speaker 16 It's...

Speaker 16 Again, I just wish it was there when I first started because being able to transfer you, you know, or transfer Anthony, a homeowner and or an agent, just say, hey, man, can you take over this deal for me and close it?

Speaker 16 Like, oh man, again, I can't go back two years, but so I'll reminisce on that later. But

Speaker 16 just the value from a new person or even a seasoned person that not only needs help just closing the deal, that might not have the skills of a closer or again, 18 years of experience, but also the value of the disposition side.

Speaker 16 Like I found out five, six deals in, like, I don't want to do disposition. I don't want to do both because it both takes

Speaker 16 so much time. Like acquisitions and dispositions need, in my opinion, like their own category.

Speaker 13 Yep. So the fact that

Speaker 16 you're able to assist in whatever deals that we contract

Speaker 16 and help us disposition, and not only that, but through that, we get to leverage your name along the way. You know, totally.
It's, there's so much value in that.

Speaker 16 And I mean, I think it feels like I've kind of hung on your coattails doing that since I've started anyway. And now you've just given people the opportunity to do it as well.
So it's.

Speaker 13 Well, as you should. I mean, listen, for those that don't know reilive.co and the running joke is it really is.co.
I'm not mispronouncing it. I couldn't afford the M, right? I couldn't afford the M.

Speaker 13 So REILive.co, if you haven't seen it, heard about it, been a part of it, check it out.

Speaker 13 But it is literally $200 a month to have up to 10 calls a week, live in person, not just coaching, but actively doing the deals with you, right? Negotiating the deal, comping the deal.

Speaker 13 Lean on me and my team, my general manager and myself, run the calls. Anthony runs the calls.
And we are actively helping you go get your first deal or second deal or gain consistency.

Speaker 13 But the reason why I wanted to do it is I didn't want to get rich off of people anymore. And I did that.
Like I said, like you said, right? You wish you had it when it was, you know,

Speaker 13 two years ago. And I've spent a decade charging $10,015, $20,000 for coaching.
And I just said, you know, God literally spoke to me and said, dude, do more deals, right? That's where I ended 2024.

Speaker 13 Do more deals. And I could have just built my business bigger, right? Spent more money, created more acquisition teams, or I could just do it with people.

Speaker 13 And yeah, I'm giving up 50%, but so's the other side. But now I'm doing more deals and I'm listening to what was told to me.

Speaker 13 And I just say, this is such a better way to win with people and get rich with people versus getting rich off people. And it just feels good.
It feels way better.

Speaker 13 And I enjoy it, right? I mean, we literally, literally, after this podcast, we literally have an REI live call to go do this exact thing, right? And so,

Speaker 13 and then there's a premium version where I'll actually buy you guys leads, right? Where I'm actually spending money as part of the membership to buy you direct to homeowner leads.

Speaker 13 So again, if you just go to reilive.co, there's a jumpstart version, then there's a premium version. It doesn't matter $200 or $400.
But guys, it really is.

Speaker 13 It impacts me to make an impact on you guys by getting you guys these deals, right? That's the idea is to get rich with you, not just get rich off you. That's right.

Speaker 13 So, brother, this journey is not even over with us. We have a lot longer to go.
It's going to be fun.

Speaker 13 We're going to go through a lot.

Speaker 13 Hopefully, most of it is just amazing on an amazing trajectory. But as we both know, business is business, right? You take the good with the bad.
So that's right. Yes, sir.
I appreciate you.

Speaker 13 Love you, dude. Love your family.
Love to see what you've done, the commitment you've made to your family, first and foremost, but also to your own business, which is a part of your family.

Speaker 13 And so everyone, go follow Anthony Coda. He is just a go-giver.
He's there for you.

Speaker 13 And Anthony Coda, Coda Creative Capital,

Speaker 13 is also his handle. And so just go check him out.
But I appreciate you coming on the science flipping show.

Speaker 16 Yeah, absolutely, brother. Love you, man.
Appreciate everything you guys have done.

Speaker 13 If this was helpful and you think a person or two could use this information or needs to hear this, make sure you share it with two of your friends. See you guys on the next episode.

Speaker 16 Peace out, bro.

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Speaker 13 These Doritos Golden Sriracha aren't that spicy.

Speaker 9 Sriracha?

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