Flipping to Wealth: Building Your Credibility, Influence, and Authority

Speaker 1 My dog Max loves chewing on my favorite pair of shoes almost as much as he loves his Blue Buffalo Life Protection Formula dry dog food. Seriously, he never leaves a crumb.

Speaker 1 And I love it too, because it's made with high-quality protein, antioxidant-packed fruits, and nutrient-rich veggies.

Speaker 1 Blue Buffalo foods are made with the superior ingredients your dog needs to thrive. Can your dog food say that? Visit feedbluefood.com to learn more.

Speaker 2 Hey, it's Parker Posey. How did I get here? I love improvisation when it comes to acting, but when it comes to a real-life plan, I stick to a script.

Speaker 3 Cue the music.

Speaker 6 Invest in your story with DIA, the only ETF that tracks the DAO from State Street.

Speaker 5 Getting there starts here.

Speaker 4 Before investing, consider the fund's investment objectives, risks, charges, and expenses.

Speaker 7 Visit state street.com slash IM for perspectives containing this and other information. Read it carefully.

Speaker 4 DIA is subject to risks similar to those of stocks. All ETFs are subject to risk, including possible loss of principal Alps Distributors Inc.
Distributor.

Speaker 8 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.

Speaker 9 What about toys?

Speaker 3 Do they have brands kids have been wanting all year?

Speaker 11 Yep, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 12 Do you mean they have all the brands I adore?

Speaker 13 They have Nintendo, Espresso, Apple, and more.

Speaker 14 What about so the Who answered questions from friends till they were blue?

Speaker 15 Each one listened and shouted, From Walmart?

Speaker 13 Who knew?

Speaker 14 Shop kissed from top brands for everyone on your list in the Walmart app.

Speaker 10 And what you do starts to become your brand.

Speaker 10 And your brand will start to take shape. And if you can create a good enough brand, you will start to gain influence.
And influence is given to you because people will start to ask questions.

Speaker 10 Hey, how did you find that deal? Hey, you know, how did you raise the money? Hey, when you start to get those questions from other people, you know, you've created influence in the market space.

Speaker 10 And then ultimately, the credibility comes by doing what you say you're going to do.

Speaker 10 Yo, yo, welcome to the science of flipping podcast, everybody. I am so fired up today.
You could probably hear it in my tone and my energy.

Speaker 10 I just got confirmed and notified from my team, from my marketing team, that my brand new book, Flipping to Wealth, out on Amazon now has just hit number one status.

Speaker 10 Best selling book, number one seller on Amazon in three different categories and the most is in real estate and so I could not be more proud I could not be more happy I could not be more grateful for all of you my loyal listeners my loyal followers my friends my family the people that have been with me and by my side

Speaker 10 now this podcast started almost 12 years ago going into 2025 and it started the branding of the science of flipping it started the branding of justin colby and now has gotten to a place where my books hit number one status on amazon uh and i'm asked to speak on stages that have thousands of people in the crowd and and it's created something so special and so this podcast is very special it's very near and dear to my heart And the reason being is this podcast, the science of flipping podcast, really started it all for me.

Speaker 10 It started the credibility, it started the authority, and it started the influence. And so, really, what I want you guys to know on this episode is to go get my book.

Speaker 10 Go to Amazon and get my book, Flipping to Wealth.

Speaker 10 But, I mean, I'm being serious. You should.
If you're really interested in wholesaling, flipping, and then accumulating rentals, this is the book you need to be reading.

Speaker 10 So, all jokes aside, I'm actually being serious. You should go pick it up.
It is on Amazon, on Kindle, paperback, and hardcover.

Speaker 10 And if you're a real estate enthusiast, if you're interested in real estate, you want to start building wealth, you want to start making money, then this book is going to be for you.

Speaker 10 It's my entire 17-year career in a book. It shows you exactly how I can find deals, how I analyze deals, how I raise money, how I never use my own capital for rentals, et cetera.

Speaker 10 The book is phenomenal. I highly encourage you guys to go pick it up at Amazon.
If you just look up my name, Justin Colby, and Flipping to Wealth, it'll be right there.

Speaker 10 Get the Kindle version, get the paperback version, get the hardcover, whatever you'd like. And make sure to write me a review.
Very, very important. Write me a review.
Now,

Speaker 10 the episode really is, yes, about the book, but really about what the book,

Speaker 10 the story behind the book. Why does this book matter? Why did I write the book? What does it help me do moving forward? I'm not going to go get rich off book sales, right? I mean, I don't care if,

Speaker 10 you know, a hundred of you buy the book, it doesn't change my financial future. A thousand people buy the book, it doesn't change my financial future.
I'm not getting rich off book sales.

Speaker 10 I'm not trying to make it a revenue stream. But what it does for me and what I want you to think about in this episode

Speaker 10 is how are you creating credibility, influence, and authority? How are you doing the same thing that I have now done for about 12 years?

Speaker 10 How are you going to go into 2025 thinking about that, doing that, acting on that? Right. Now, a lot of people will say, well, Justin, I don't want to write a book or I don't want to start a pod.

Speaker 10 That's all fine. But even if you want to get started in real estate, even if you want to buy more flips, even if you want to buy more rentals,

Speaker 10 life is a whole lot easier now that I have built out. and built up my credibility, my influence, and authority in not just the real estate community, but in business and entrepreneurship as well.

Speaker 10 It makes life a whole lot easier. The things that I'm looking to do, a great example is this book.

Speaker 10 I wrote this book with the intentions of continuing to build the brand of Justin Colby.

Speaker 10 And the brand of Justin Colby is a brand that has been in real estate for 17 years, going on 18 years, has done thousands of transactions. And I wanted to continue that brand moving into 2025.

Speaker 10 So, for me, my answer was writing this book. And part of that is I was hell-bent on getting it to become a best-selling book so I can become a best-selling author.

Speaker 10 So, the brand of Justin Colby becomes not just real estate investor, not just coach, but now nationally recognized speaker and best-selling author and number one ranked podcast host on two separate different podcasts.

Speaker 10 Now, I have credibility, influence, and authority in the podcasting world, in real estate, in business, in being an author,

Speaker 10 in being a speaker, and in being an entrepreneur. That brand of Justin Colby is now growing with my intentional efforts to grow the brand.

Speaker 10 Now, as I said, not all of you necessarily like Justin, I want to go start a podcast or a book. Not all of you want to start a coaching program.

Speaker 10 Not all of you want exactly what I want, but you should want this. You should want to be viewed as an authority.
You should want credibility. You should want to have influence on your peers.

Speaker 10 If you're in business at all, whether it be in the real estate sector or otherwise, having that CIA, I call it credibility, influence, and authority, CIA,

Speaker 10 is going to be able to help you move your needle. Now, the downside of this, just speaking frankly,

Speaker 10 the downside is building a brand takes time. The downside is building a brand does not immediately lead to making a whole lot of money.

Speaker 16 The downside is building a brand is not when you invest with Fidelity Go, it does all the work for you.

Speaker 16 So while Fidelity Go monitors the markets, rebalances your portfolio, and tracks your progress to keep your investments aligned with your goal, you can invest your time however you want, all while paying no advisory fees under 25K.

Speaker 16 Invest your money, not your time, with Fidelity Go. Get started at fidelity.com slash go.
Advisory services offered by Strategic Advisors LLC, a registered investment advisor.

Speaker 16 Brokerage services provided by Fidelity Brokerage Services LLC, member NYSC and SIPC.

Speaker 8 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.

Speaker 9 What about toys?

Speaker 3 Do they have brands kids have been wanting all year?

Speaker 11 Yep, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 12 Do you mean they have all the brands I adore?

Speaker 10 They have Nintendo, Espresso, apple and more what a bad solo who answered questions from friends till they were blue each one listened and shouted from walmart who knew shop kits from top brands for everyone on your list in the walmart app immediately lead to building a whole lot of wealth and another fact of the downside is when you become a brand a notable brand

Speaker 10 When you have the influence in the market space, people start looking for you, start headhunting, right? They want to just go, there's a lot of negativity out there.

Speaker 10 There's a lot of people who are just negative and just want to find reasons to not like people. So you will need to have some level of thick skin if you build a brand big enough.

Speaker 10 But if you are looking to buy your first flip, wholesale your first deal, or buy your first rental, starting to create the brand will help you find those deals. It'll help you navigate those deals.

Speaker 10 How and why, Justin?

Speaker 10 Well,

Speaker 10 if realtors know who you are, know what you're looking for,

Speaker 10 and

Speaker 10 like you, then it's going to be easier for realtors to send you deals.

Speaker 10 If other investors know who you are, know what you're looking for,

Speaker 10 it'll be easier for other investors and wholesalers to send you deals. If contractors know who you are and what you do and the projects you do, it's easier to find contractors.
You get my point.

Speaker 10 Life becomes easier. Things become easier.
Business becomes easier. And by the way,

Speaker 10 the real reason you want to build a true brand is opportunity. Opportunities start flooding your way.
Now, now in my position where I'm at at this point, my bigger challenge is actually saying no,

Speaker 10 not saying yes to every opportunity that comes to me because I get a lot of good opportunities and it's hard for me to say no.

Speaker 10 And so I got to be able to flex that muscle a little bit more.

Speaker 10 But the opportunities that can come to you, talk about raising capital for fix and flips, talk about raising capital for your buy and holds. Talk about never needing your own money to build wealth.

Speaker 10 Well, the reason why that becomes easier and easier is because if you have a credibility in the market space, if you have influence in the market space and you can be viewed as an authority,

Speaker 10 do you think people will inherently trust you more than if you are a no-name nobody that no one's ever heard of? I want you to really think about that.

Speaker 10 Do you think it would be easier for me to go to raise capital or for you?

Speaker 10 Think about the question I'm asking. The brand of Justin Cole, be the podcast, the speaking, the books, the coaching, everything I've done over the last 17 years, do you believe it'd be easier for me?

Speaker 10 And the answer is going to be yes. Now, what I don't want that to be is an excuse because you guys can all do this.
You guys can all build credibility, influence, and authority.

Speaker 10 And it can be as simple as starting starting to post on social media each and every day of what you do.

Speaker 10 Literally, if you're comping properties, film yourself comping properties. Not a selfie, but film

Speaker 10 the computer,

Speaker 10 right? Let your brand

Speaker 10 start to be a real estate investor. Now, you don't need to post a video or a picture of,

Speaker 10 you know, a rehab you're doing. That doesn't have to be.
It could be as simple as each and every day you working on your craft. And each and every day, you posting about you working on your craft.

Speaker 10 And if you do that, you will inherently, or organically is a better word, organically start to show people what you do. And what you do starts to become your brand.

Speaker 10 And your brand will start to take shape. And if you can create a good enough brand, you will start to gain influence.
And influence is given to you because people will start to ask questions.

Speaker 10 Hey, how did you find that deal? Hey, you know, how did you raise the money? Hey, when you start to get those questions from other people, you know, you've created influence in the market space.

Speaker 10 And then ultimately, the credibility comes by doing what you say you're going to do and deliver.

Speaker 10 The credibility becomes you actually delivering on what you set out to do and what you share with everybody every day. The credibility says, oh, he does what he says he's going to do.

Speaker 10 He's credible, right? He delivers or she delivers. Now let's talk about the big elephant in the room.
Here's what I know to be true for most of you.

Speaker 10 The reason you don't go out there and post about what you're doing

Speaker 10 or let people know that you're walking a house or you're getting into real estate or you're excited about this new venture or you're, you know, analyzing deals, whatever the things I would tell you to be posting about to help your brand to start to grow.

Speaker 10 The reason you don't do it is simple. Fear.

Speaker 10 Fear of judgment, fear of ridicule,

Speaker 10 and fear of people snickering behind your back. Let me break the terrible news to you is they're already doing it.

Speaker 10 They're already making fun of you behind your back. They're already snickering about you.
So who cares?

Speaker 10 And I want to really emphasize this because at the end of the day, your life is up to you to go create, not them. They don't pay your bills.

Speaker 10 So, for some of you, you guys might want to get going in real estate. Now, my book's called Flipping to Wealth.
So,

Speaker 10 it is easiest to wholesale or maybe fix and flip versus accumulating a lot of rentals. So, you might want to create more income.
More income pays more bills and creates a better lifestyle.

Speaker 10 They don't pay your bills. So, all the snickering, making fun of,

Speaker 10 you know, jokes behind it, they're already doing it. Get over it.
My friends and family have done it for years. I do not care because they don't pay my bills.

Speaker 10 So if we can get you to get the confidence to start creating a brand for yourself, primarily through social media.

Speaker 10 I need you to be posting each and every day.

Speaker 10 The big elephant is the reason you aren't doing that, the reason you aren't intentionally trying to create an image and create certainty create credibility create influence and authority in large part has a lot to do with fear

Speaker 10 so remove that fear

Speaker 10 so you can go make more money now the second part is you may not even know where to start and so I have a whole brand management posting schedule

Speaker 10 and there's basically five different posts that you want to make throughout the week. And those posts can actually create this brand that we are now talking about.

Speaker 10 Now, one of those posts would be like a real life post, like what you're actively doing. So this would be you sharing your screen and showing that you're analyzing properties.

Speaker 10 Maybe you take a selfie video walking through a dumpster fire house. Maybe you're analyzing a rehab bid and you video it or take a photo of it.

Speaker 10 Maybe you take a photo of a property someone's trying to wholesale that you think is overpriced and you post about those things. Those are real in you know real life posts.

Speaker 10 So now that's creating this brand of who you are and what you're doing, which is real estate. Now there's other lifestyle posts.
You're out to dinner with your wife or your husband.

Speaker 10 You're taking the kids to the movies.

Speaker 17 You're doing whatever the there used to be very little visibility and control in treasury.

Speaker 18 Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

Speaker 17 That's the power of clarity.

Speaker 18 That's JP Morgan Payments.

Speaker 6 Copyright 2025. JP Morgan Chase Company, All Rights Reserve, JP Morgan Chase Bank, and a member of FDIC.
Deposits held in non-U.S. branches are not FDIC insured.

Speaker 6 Non-deposit products are not FDIC insured. This is not a legal commitment for credit or services.
Availability varies. Eligibility determined by JPMorgan Chase.

Speaker 6 Visit jpmorgan.com/slash payments disclosure for details.

Speaker 2 Hey, it's Parker Posey. How did I get here? I love improvisation when it comes to acting, but when it comes to a real-life plan, I stick to a script.

Speaker 3 Cue the music.

Speaker 6 Invest in your story with DIA, the only ETF that tracks the DAO from State Street.

Speaker 5 Getting there starts here.

Speaker 4 Before investing, consider the fund's investment objectives, risks, charges, and expenses.

Speaker 7 Visit state street.com slash IM for a perspectives containing this and other information. Read it carefully.

Speaker 4 DIA is subject to risks similar to those of stocks. All ETFs are subject to risk, including possible loss of principal.
Alps distributors, Inc. Distributor.

Speaker 10 Things are, they don't need to be crazy, you know, flexing. I'm on a yacht in Miami.
It doesn't have to be that. It can quite literally be a lifestyle post.

Speaker 10 Then you can have a philosophical post or a mentality post or a motivational post of like, how do you think, right? Or something, a grateful post, right?

Speaker 10 These are types of posts that I post each and every week. In fact, some of my inner circle people, I give them this schedule so they don't have to think about what they post.
They just do it.

Speaker 10 Now, let me give you a warning. I warn you not to be like my dad.

Speaker 10 If you've been following me at all and listening to my podcast and watching them on YouTube, et cetera, then I've talked about this a lot.

Speaker 10 But the moral of the story is he is in sales and he has not adopted social media.

Speaker 10 And for years, I mean, decades, he has barely made it. At times, he had to borrow money from me.

Speaker 10 And I've always laid into him about getting on board with social media. And his whole point to me is that, oh, I don't care about what people eat and their cats and blah, blah, blah.

Speaker 10 So the warning I'm giving you is this: social media is real. It's here to stay and is way more powerful than most people give it credit for.

Speaker 10 Now, many of you might be like, Yeah, Justin, I'm all over social media. I have TikTok, Facebook, Instagram, X, all the great.

Speaker 10 They're not talking to you, but for the handful of the people that are, oh, well, Justin, I don't want to, and stop it. Stop.
This is not just a fad anymore. We're not back in my space.

Speaker 10 This is very real.

Speaker 10 People like Elon Musk pay $44 billion for a social media platform. It's insanity.
And so I bring that up for you to realize.

Speaker 10 And by the way, I could have misquoted the $44 billion, but I think that's what he paid for X Twitter.

Speaker 10 Maybe not, but maybe. Anyways, I say this all just to say you got to get on board with creating a brand.

Speaker 10 And the fastest way to get on board with creating a brand is going to be through posting on social media, right?

Speaker 10 And so you got to do two separate things here you got to remove your fear and how you do that is realize

Speaker 10 so what they're already making fun of you they're already snickering behind who cares they don't pay my bills i'm going to go make more money i need a better lifestyle i deserve more

Speaker 10 and then the other part is get on board with daily posts about what you're doing Many of you guys just saw I posted about going number one, number one bestseller on Amazon.

Speaker 10 Like every day I'm posting about something. Again, whether it's lifestyle, whether it's motivational, whether it's philosophical, whether it is real estate-based, I am posting.

Speaker 10 And again, when I go out and go for an ask, when I ask people for something such as, please buy my book and write me a review.

Speaker 10 I get a resounding yes, absolutely no problem. People are sending me screenshots, just bought a book.
I got a buddy who's like, I just bought 25 to give out to my organization.

Speaker 10 And it's because I just give so much value and they know my brand. And the brand awareness allows me to have these opportunities.
And then when I do want something or need something,

Speaker 10 then when I ask, I almost 100% of the time get what I need or want. And so the tactical part of this is to make sure you are on social media and promoting yourself.

Speaker 10 The other part would be is in person.

Speaker 10 Are you networking? And when you are networking, are you the person stuck in the corner, not doing anything?

Speaker 10 Are you actually introducing yourself, letting people know what you do, who you are, and what you're looking for? I'll say that again. What do you do? Who are you? And what are you looking for?

Speaker 10 And then the last part of that conversation is you need to understand what they're looking for. Because everyone in conversations are always thinking, what's in it for me?

Speaker 10 So if you know that to be true, Then listen to what they say about who they are, what they do, and what they're looking for.

Speaker 10 Because if you can start to provide value, then your brand grows providing value is how you can grow a brand very very quick now people talk about marketing and versus branding etc but the brand is going to be what provides the opportunities for you further on down the road now we've already discussed that there's no quick money with the brand

Speaker 10 but you can create longevity you can create a legacy with the brand, right?

Speaker 10 And so the tactical here is just as important as anything else i promise you that and so while i'm super fired up about this book and it's number one status on amazon and if you don't have it please go to amazon flipping to wealth just look it up buy the kindle version paperback or hardcover read it uh the kindle version actually even allows you to listen to it by the way and give it a review but What really fires me up is I can now put on my brand that I'm a number one best-selling author.

Speaker 10 That is very cool. And that alone will open up more opportunities.
Going into 2025, you need to be focused on credibility, influence, and authority as an entrepreneur.

Speaker 10 And the brand of that is going to be you, not your company. It is going to be you.
I have a company called The Science of Flipping. I have a book called Flipping of Wealth.

Speaker 10 But what the brand is, is Justin. Justin has done all that, right?

Speaker 10 And if you could really adhere to this episode and rewind it and think this through and write out a vision of how you're going to create credibility, influence, and authority going into 2025, you will get more opportunity than you have with no brand.

Speaker 10 I appreciate all of my love and supporters out there. Thank you all for being so loyal to the science of flipping.
This episode is going to be amazing.

Speaker 10 This podcast has hit the number one status in real estate investing and surpassed Dave Ramsey. Guys, it's all because of you.

Speaker 10 And you guys are following and you guys are sharing these episodes because I deliver, which creates credibility. So you can see how this circle comes full circle.

Speaker 10 And so again, share this episode, share my book, get my book. I appreciate you guys.
And by the way, let me bring up this one point. It's easy for me to now ask for something from you.

Speaker 10 Like, hey, please go buy my book. Hey, please go write a review

Speaker 10 because I deliver for you each and every week on these episodes. So as I deliver, I build up goodwill and credibility with you.

Speaker 10 So when I do ask you for a favor, when I ask you for something like, please go buy my book and write a review, it's received a lot better.

Speaker 10 And that comes from the ability for me to deliver goodwill, which creates credibility, influence, and authority. So I appreciate you guys.

Speaker 10 Again, share this episode, share my book, buy my book. Love you guys, and I'll see you guys on the next episode.
Science of flipping. Peace.

Speaker 17 There used to be very little visibility and control in treasury.

Speaker 18 Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

Speaker 17 That's the power of clarity.

Speaker 18 That's JP Morgan Payments.

Speaker 6 Copyright 2025. JP Morgan Chase and Company.
All rights reserved. JP Morgan Chase Bank and a member FDIC.
Deposits held in non-U. branches are not FDIC insured.

Speaker 6 Non-deposit products are not FDIC insured. This is not a legal commitment for credit or services.
Availability varies. Eligibility determined by JP Morgan Chase.

Speaker 6 Visit jpmorgan.com/slash payments disclosure for details.

Speaker 8 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.

Speaker 9 What about toys?

Speaker 3 Do they have brands kids have been wanting all year?

Speaker 11 Yep, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 12 Do you mean they have all the brands I adore?

Speaker 13 They have Nintendo, Espresso, Apple, and more. What about

Speaker 14 answered questions from friends till they were blue?

Speaker 15 Each one listened and shouted, From Walmart?

Speaker 13 Who knew?

Speaker 15 Shop gifts from top brands for everyone on your list in the Walmart app.