Flipping to Wealth: Building Your Credibility, Influence, and Authority

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And what you do starts to become your brand and your brand will start to take shape. And if you can create a good enough brand, you will start to gain influence and influences given to you because people will start to ask questions.
Hey, how did you find that deal? Hey, you know, how do you raise the money? Hey, when you start to get those questions from other people, you know, you've created an influence in the market space. And then ultimately the credibility comes by doing what you say you're going to do.
Yo, yo, welcome to the science of flipping podcast, everybody. I am so fired up today.
You could probably hear in my tone and my energy. I just got confirmed and notified from my team, from my marketing team, that my brand new book, flipping to wealth out on Amazon now has just hit number one status.

Best... new book, Flipping to Wealth, out on Amazon now has just hit number one status.
Best selling book, number one seller on Amazon in three different categories. And the most is in real estate.
And so I could not be more proud. I could not be more happy.
I could not be more grateful for all of you, my loyal listeners, my loyal followers, my friends, my family, the people that have been with me and by my side. Now this podcast started almost 12 years ago going into 2025 and it started the branding of the science of flipping.
It started the branding of Justin Colby and now has gotten to a place where my books hit number one status on Amazon. Uh, and I'm asked to speak on stages that have thousands of people in the crowd and, and it's created something so special.
And so this podcast is very special. It's very near and dear to my heart.
And the reason being is this podcast, the science of flipping podcast, really started it all for me. It started the credibility, it started the authority, and it started the influence.
And so really what I want you guys to know on this episode is to go get my book, go to Amazon and get my book flipping to wealth. But I mean, I'm being serious, you should if you're if you're really interested in wholesaling, flipping and then accumulating rentals, this is the book you need to be reading.
So all jokes aside, I'm actually being serious. You should go pick it up.
It is on Amazon, on Kindle paperback and hardcover. And if you're in a real estate enthusiast, if you're interested in real estate, you want to start building wealth, you want to start making money, then this book is going to be for you.
It's my entire 17 year career in a book. It shows you exactly how I can find deals, how I analyze deals, how I raise money, how I never use my own capital for rentals, etc.
The book is phenomenal. I highly encourage

you guys to go pick it up at Amazon. If you just look up my name, Justin Colby and flipping to wealth, it'll be right there.
Get the Kindle version, get the paperback version, get the hardcover, whatever you'd like. And make sure to write me a review.
Very, very important. Write me a review.
Now, the episode really is, yes, about the book, but really about what the book, the story behind the book. Why does this book matter? Why did I write the book? What does it help me do moving forward? I'm not going to go get rich off book sales, right? I mean, I don't care if, you know, a hundred of you buy the book, it doesn't change

my financial future. A thousand people buy the book, it doesn't change my financial.
I'm not getting rich off book sales. I'm not trying to make it a revenue stream.
But what it does for me and what I want you to think about in this episode is how are you creating credibility, influence and authority How are you doing the same thing that I have now done for about 12 years? How are you going to go into 2025 thinking about that, doing that, acting on that, right? Now, a lot of people will say, well, Justin, I don't want to write a book or I don't want to start a book. That's all fine.
But even if you want to get started in real estate, even if you want to buy more flips, even if you want to buy more rentals, life is a whole lot easier now that I have built out and built up my credibility, my influence, and authority in not just the real estate community but in business and entrepreneurship as well. It makes life a whole lot easier.
The things that I'm looking to do, a great example is this book. I wrote this book with the intentions of continuing to build the brand of Justin Colby.
And the brand of Justin Colby is a brand that has been in real estate for 17 years going on 18 years, has done thousands of transactions. And I wanted to continue that brand moving into 2025.
So for me, my answer was writing this book. And part of that is I was hellbent on getting it to become a bestselling book so I can become a bestselling author.
So the brand of Justin Colby becomes not just real estate investor, not just coach, but now nationally recognized speaker and best-selling author and number one ranked podcast host on two separate different podcasts. Now I have credibility, influence, and authority in the podcasting world, in real estate, in business, in being an author, in being a speaker, and in being an entrepreneur.
That brand of Justin Colby is now growing with my intentional efforts to grow the brand. Now, as I said, not all of you necessarily like Justin, I want to go start a podcast or a book.
Not all of you want to start a coaching program. Not all of you want exactly what I want, but you should want this.
You should want to be viewed as an authority. You should want credibility.
You should want to have influence on your peers. If you're in business at all, whether it be in the real estate sector or otherwise, having that CIA, I call it credibility, influence and authority CIA is going to be able to help you move your needle.
Now the downside of this, just speaking frankly, the downside is building a brand takes time. The downside is building a brand does not immediately lead to making a whole lot of money.
The downside is building a brand does not immediately lead to building a whole lot of wealth. and another fact of the downside is when you become a brand a notable brand when you have

the influence in the market space people start looking looking for you, start headhunting, right? They want to just go, there's a lot of negativity out there. There's a lot of people who are just negative and just want to find reasons to not like people.
So you will need to have some level of thick skin if you build a brand big enough. But if you are looking to buy your first flip, wholesale your first deal or buy your first rental, starting to create the brand will help you find those deals.
It'll help you navigate those deals. How and why, Justin? Well, if realtors know who you are, know what you're looking for, and like you, then it's going to be easier for realtors to send you deals.
If other investors know who you are, know what you're looking for, it'll be easier for other investors and wholesalers to send you deals. If contractors know who you are and what you do and the projects you do, it's easier to find contractors.
You get my point. Life becomes easier.
Things become easier. Business becomes easier.
And by the way, the real reason you want to build a true brand is opportunity. Opportunities start flooding your way.
Now, in my position where I'm at at this point, my bigger challenge is actually saying no.

Not saying yes to every opportunity that comes to me because I get a lot of good opportunities and it's hard for me to say no.

And so I got to be able to flex that muscle a little bit more.

But the opportunities that can come to you, talk about raising capital for fix and flips.

Talk about raising capital for your buy and holds.

Talk about never needing your own money to build wealth.

Well, the reason why that becomes easier and easier is because if you have a credibility in the market space, if you have influence in the market space, and you can be viewed as an authority, do you think people will inherently trust you more than if you are no name nobody that no one's ever heard of? I want you to really think about that. Do you think it would be easier for me to go raise capital or for you? Think about the question I'm asking.
The brand of Justin Colby, the podcast, the speaking, the books, the coaching, everything I've done over the last 17 years,

do you believe it'd be easier for me? And the answer is going to be yes. Now, what I don't want that to be is an excuse because you guys can all do this.
You guys can all build credibility, influence, and authority. And it can be as simple as starting to post on social media each and every day of what you do.
Literally, if you're comping properties, film yourself comping properties, not a selfie, but film the computer, right? Let your brand start to be real estate investor. Now you don't need to post a video or a picture of you know a rehab you're doing that doesn't have to be real estate investor.
Now, you don't need to post a video or a picture of, you know, a rehab you're doing. That doesn't have to be.
It could be as simple as each and every day you working on your craft. And each and every day you posting about you working on your craft.
And if you do that, you will inherently or organically is a better word, organically start to show people what you do. And what you do starts to become your brand.
And your brand will start to take shape. And if you can create a good enough brand, you will start to gain influence.
And influence is given to you because people will start to ask questions. Hey, how did you find that deal? Hey, how did you raise the money? Hey, when you start to get those questions from other people, you know you've created an influence in the market space.
And then ultimately, the credibility comes by doing what you say you're going to do and deliver. The credibility becomes you actually delivering on what you set out to do and what you share with everybody every day.
The credibility says, oh, he does what he says he's going to do. He's credible, right? He delivers or she delivers.
Now let's talk about the big elephant in the room. Here's what I know to be true for most of you.
The reason you don't go out there and post about what you're doing or let people know that you're walking a house or you're getting into real estate or you're excited about this new venture or you're analyzing deals, whatever the things I would tell you to be posting about to help your brand to start to grow. The reason you don't do it is simple.
Fear. Fear of judgment, fear of ridicule, and fear of people snickering behind your back.
Let me break the terrible news to you is they're already doing it. They're already making fun of you behind your back.
They're already snickering about you. So who cares? And I want to really emphasize this because at the end of the day, your life is up to you to go create, not them.
They don't pay your bills. So for some of you, you guys might want to get going in real estate.
Now my book's called Flipping to Wealth. So it is easiest to wholesale or maybe fix and flip versus accumulating a lot of rentals.
So you might want to create more income. More income pays more bills and creates a better lifestyle.
They don't pay your bills. So all the snickering, making fun of, you know, jokes behind it, they're already doing it.
Get over it. My friends and family have done it for years.
I do not care because they don't pay my bills. So if we can get you to get the confidence to start creating a brand for yourself, primarily through social media, I need you to be posting each and every day.
The big elephant is the reason you aren't doing that, the reason you aren't intentionally trying to create an image and create certainty, create credibility, create influence and authority, in large part has a lot to do with fear. So remove that fear.
So you can go make more money. Now the second part is you may not even know where to start.
And so I have a whole brand management posting schedule. And there's basically five different posts that you want to make throughout the week.
And those posts can actually create this brand that we are now talking about. Now, one of those posts would be like a real life post, like what you're actively doing.
So this would be you just sharing your screen and showing that you're analyzing properties. Maybe you take a selfie video walking through a dumpster firehouse.
Maybe you're analyzing a rehab bid and you video it or take a photo of it. Maybe you take a photo of a property someone's trying to wholesale that you think is overpriced and you post about those things.
Those are real in, you know, real life posts. So now that's creating this brand of who you are and what you're doing, which is real estate.
Now there's other lifestyle posts. You're out to dinner with your wife or your husband.
You're taking the kids to the movies. You're doing whatever.
If you don't know about flyer deals on Instacart, this message is for you. Flyer deals are like strolling through your favorite store looking for deals, but you're scrolling on your phone and maybe you're in bed because getting delivery doesn't mean you have to miss deals like you'd get at the store.
Like the one creamer that doesn't make your stomach hurt.

Or the pasta sauce you can't not buy when it's on sale.

So download the Instacart app, shop flyers, and never miss a deal on one of your favorites.

Plus, get delivery in as fast as 30 minutes.

Things are, they don't need to be crazy, you know, flexing, I'm on a yacht in Miami. It doesn't have to be that.
It can quite literally be a lifestyle post. Then you can have a philosophical post or a mentality post or a motivational post of like, how do you think, right? Or something, a grateful post, right? These are types of posts that I post each and every week.
In fact, some of my inner circle people, I give them this schedule so they don't have to think about what they post. They just do it.
Now, let me give you a warning. I warn you not to be like my dad.
If you've been following me at all and listening to my podcast and watching them on YouTube, etc. Then I've talked about this a lot.

But the moral of the story is he is in sales and he has not adopted social media. And for years, I mean decades, he has barely made it.
At times had to borrow money from me. And I've always laid into him about getting on board with social media.
and his whole point to me is that oh I don't care about what people eat

and their cats and blah, blah, blah. So the warning I'm giving you is this.
Social media is real. It's here to stay and is way more powerful than most people give it credit for.
Now, many of you might be like, yeah, Justin, I'm all over social media. I have TikTok, Facebook, Instagram, X, all the great.

They're not talking to you.

But for the handful of the people that are, oh, well, Justin, I don't want to.

And stop it.

Stop.

This is not just a fad anymore.

We're not back in my space.

This is very real.

People like Elon Musk pay $44 billion for a social media platform it's insanity and so i bring that up for you to realize and by the way i could have misquoted the 44 billion but i think that's what he paid for x twitter um maybe not but maybe anyways i say this all just to say you got to get on board with creating a brand and the fastest way to get on board with creating a brand is going to be through posting on social media right and so you got to do two separate things here you got to remove your fear and how you do that is realize so what they're already making fun of you they're already snickering behind who cares they don't my bills. I'm going to go make more money.
I need a better lifestyle. I deserve more.
And then the other part is get on board with daily posts about what you're doing. Many of you guys just saw I posted about going number one, number one bestseller on Amazon.
Like every day I'm posting about something. Again, whether it's lifestyle, whether it's motivational, whether it's philosophical, whether it is real estate based, I am posting.
And again, when I go out and go for an ask, when I ask people for something such as please buy my book and write me a review, I get a resounding yes, absolutely no problem. People are sending me screenshots, just bought a book.
I got a buddy who's like, I just bought 25 to give out to my organization. And it's because I just give so much value and they know my brand.
And the brand awareness allows me to have these opportunities. And then when I do want something or need something, then when I ask, I almost 100% of the time get what I need or want.
And so the tactical part of this is to make sure you are on social media and promoting yourself. The other part would be is in person.
Are you networking? And when you are networking, are you the person stuck in the corner not doing anything? Or are you actually introducing yourself letting people know what you do, who you are and what you're looking for. I'll say that again.
What do you do? Who are you? And what are you looking for? And then the last part of that conversation is you need to understand what they're looking for. Because everyone in conversations are always thinking what's in it for me.
So if you know that to be true, then listen to what they say about who they are, what they do and what they're looking for. Because if you can start to provide value, then your brand grows.
Providing value is how you can grow a brand very, very quick. Now people talk about marketing and versus branding, etc.
But the brand is going to be what provides the opportunities for you further on down the road. Now we've already discussed that there's no quick money with the brand.
But you can create longevity, you can create a legacy with a brand. Right.
And so the tactical here is just as important as anything else. I promise you that.
And so while I'm super fired

up about this book and it's number one status on Amazon, and if you don't have it, please go to Amazon flipping to wealth, just look it up by the Kindle version, paperback or hardcover, read it. The Kindle version actually even allows you to listen to it, by the way, and give it a review.
But what really fires me up is I can now put on my brand that I'm a number one best selling author. That is very cool.
And that alone will open up more opportunities. Going into 2025, you need to be focused on credibility, influence and authority as an entrepreneur.
And the brand of that is going to be you not your company. It is going to be you.
I have a company called the science of flipping I have a, you know, book called flipping a wealth. But what the brand is, is Justin, Justin has done all that, right.
And if you could really adhere to this episode and rewind it and think this through and write out a vision of how you're going to create credibility, influence and authority going into 2025, you will get more opportunity than you have with no brand. I appreciate all of my love and supporters out there.
Thank you all for being so loyal to the science of flipping. This episode is going to be amazing.
This podcast has hit the number one status in real estate investing and surpassed Dave Ramsey. Guys, it's all because of you.
And you guys are following and you guys are sharing these episodes because I deliver, which creates credibility. So you can see how this circle comes full circle.
And so, again share this episode, share my book, get my book. I appreciate you guys.
And by the way, let me bring up this one point. It's easy for me to now ask for something from you.
Like, hey, please go buy my book. Hey, please go write a review.
Because I deliver for you each and every week on these episodes. So as I deliver, I build up goodwill and credibility with you.
So when I do ask you for a favor, when I ask you for something like, please go buy my book and write a review, it's received a lot better. And that comes from the ability for me to deliver goodwill, which creates credibility, influence, and authority.
So I appreciate you guys.

Again, share this episode, share my book, buy my book.

Love you guys, and I'll see you guys on the next episode.

Science of Flipping.