Launching Your Journey to Financial Freedom Through Real Estate

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Speaker 2 There used to be very little visibility and control in treasury.

Speaker 3 Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

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Morgan Chase and Company, All Rights Reserved.

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Speaker 4 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 4 With the largest lineup of hybrid, plug-in, hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 4 Every new Toyota hybrid comes with Toyota Care, two-year complementary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

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Speaker 12 Regardless of where you are at today, whether you are

Speaker 12 making money, whether you're doing real estate full-time, whether you're a part-time hustler, whether you have a W-2 job or not,

Speaker 12 real estate is the number one vertical I believe

Speaker 12 that can help you also never have to pay taxes again.

Speaker 12 What is up, Science of Flipping family? It is your boy Justin Colby. Super fired up for this episode.
My book, Flipping to Wealth, is launching.

Speaker 12 We are launching live next week. We are having a launch party December 17th.

Speaker 12 If you are listening this or watching this episode, make sure you click in the comments and the description and the link will be there. We are going to have a launch party December 17th.

Speaker 12 So excited about that. Now,

Speaker 12 what I go in the book and go into the book about is this idea of flipping to wealth. That is why I named it.

Speaker 12 Taking a business, a transactional business, wholesaling, fix, and flipping, and turning it into a wealth accumulation business. This, everybody, is why we should be in real estate.

Speaker 12 Yes, can you make a ton of money? wholesaling homes and flipping homes. You absolutely can.
Now, in fits and flipping, you can actually lose a ton of money too. So you got to be very careful.

Speaker 12 If you don't have someone coaching or mentoring you, you definitely should because you can make some really big mistakes if you don't know what you're doing. Now, that being said,

Speaker 12 I fully believe that everybody, I mean everyone, even those that have a W-2 job should be in real estate to some aspect.

Speaker 12 Now, even then, I believe those that should be in real estate really should be focusing on one thing first.

Speaker 12 The first thing would be to drive income.

Speaker 12 Go out and wholesale some properties. Go out and

Speaker 12 fix and flip some properties. The next phase of this

Speaker 12 is

Speaker 12 going out and

Speaker 12 building wealth. Now, building wealth is traditionally speaking through long-term buying holds.
Now, you can do short-term buy and hold.

Speaker 12 You can do mid-term buying holds, but traditionally speaking, it is through long-term buy and holds. And so that is something that even a part-time real estate investor can do.

Speaker 12 Now the challenge I have, and what I go through the book is the challenge I see people do or challenge I see that people are doing is

Speaker 12 They basically save up all their money and buy one property every five years, right? right or every two or three years

Speaker 12 and while i would rather someone buy rentals than not buy rentals i also believe that that is not the right way to do it now i go through in depth in the book about how to raise capital you see i've bought tens of millions of dollars of real estate for holdings

Speaker 12 And I've never used my own money to do it. You see, even if you have the money, you don't want to use your own to do it.
So let's just, as an example, bring it back to 2006, 2007, maybe even 2005.

Speaker 12 The banks were offering 100% finance loans, right?

Speaker 12 These are, you know, they were very prevalent in 2005 and 6007.

Speaker 12 And

Speaker 12 if you could get them, which basically they were giving them out to anyone with a heartbeat, then you would use 100% of the bank's money. Why does that change when you're buying a rental?

Speaker 12 Why, if you don't have to, do you use your money to buy a rental?

Speaker 12 Well, I would argue you shouldn't.

Speaker 12 And in the book, I talk about how to raise money and how to structure it so that you don't have to use any of your own capital.

Speaker 12 Now, the book takes you through a progression of my story, my life, right? From where I started all the way

Speaker 12 from college all the way into where I'm at today,

Speaker 12 doing a lot of deals. I've done thousands of deals, bought a lot of rentals, and

Speaker 12 the progression of which

Speaker 12 really

Speaker 12 is

Speaker 12 this concept of creating income first so that you can have choices, right? So that I can choose to either fire my boss or not fire my boss in your example.

Speaker 12 So I can choose to,

Speaker 12 you know, go on vacation whenever I want. Basically, so I have choices of lifestyle freedom.
So I have financial freedom.

Speaker 12 And that really is kind of the theme of the book is to create financial freedom for yourself, starting with creating income through wholesaling and flipping. From there,

Speaker 12 The book goes along the path of how to find the deals. Where am I finding the deals? How am I properly analyzing the deals?

Speaker 12 How am I figuring out whether it's a good fix and flip or a good buy and hold, right? And then ultimately, how am I raising money so I can buy these assets? And how can I do that at scale?

Speaker 12 Now, throughout the book, I layer in pro tips, right? Professional tips that I basically am giving you advice regarding the structure of the business.

Speaker 12 Throughout the book, I go into creative finance structuring.

Speaker 12 Throughout the book, I talk in depth about where to find these deals and

Speaker 12 how you can exit them. Throughout the book, I talk about if you are going to wholesale, where to find buyers.

Speaker 12 It goes in detail. I mean, this could be the only book you really need for real estate investing if that's your interest.
Because I really walk you through best practices on all of it.

Speaker 12 How to find the deal, how to analyze the deal, how to structure the deal, how to raise funds, how to buy the deal. Um, and so all the way into you know, having tax write-offs.

Speaker 12 And so, this is gonna be a bestseller for sure. I'm super excited to announce it.
But I would want you guys listening here to understand: first, go get the book.

Speaker 12 You can even buy the book on Kindle for 99 cents, for God's sake. So, if the

Speaker 2 you know, paperback and the hard there used to be very little visibility and control in treasury.

Speaker 3 Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

Speaker 2 That's the power of clarity.

Speaker 3 That's JP Morgan Payments.

Speaker 5 Copyright 2025, J.P.

Speaker 6 Morgan Chase ⁇ Company, All Rights Reserve, JP Morgan Chase Bank, and a member of FDIC.

Speaker 7 Deposits held in non-U.S. branches are not FDIC insured.
Non-deposit products are not FDIC insured. This is not a legal commitment for credit or services.

Speaker 8 Availability varies. Eligibility determined by J.P.

Speaker 9 Morgan Chase.

Speaker 10 Visit jpmorgan.com slash payments disclosure for details.

Speaker 13 This episode is sponsored by Morgan Stanley's Thoughts on the Market. Today's financial markets move move fast.
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Speaker 4 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 4 With the largest lineup of hybrid, plug-in hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 4 Every new Toyota hybrid comes with Toyota Care, two-year complementary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 4 Visit your local Toyota dealer today. Toyota, let's go places.
See your local Toyota dealer for hybrid battery warranty details.

Speaker 12 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.

Speaker 14 What about toys?

Speaker 2 Do they have brands kids have been wanting all year?

Speaker 15 Yep, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 12 Do you mean they have all the brands I adore? They have Nintendo, Nespresso, Apple, and more. What about

Speaker 12 who answered questions from friends till they were blue? Each one listened and shouted, From Walmart? Hulu? Shop kissed from top brands for everyone on your list in the Walmart app.

Speaker 12 Cover is too expensive. Buy it on Kindle.

Speaker 12 And then, by the way, leave me a review. I would love as many five-star reviews as I could possibly get.
Now, the second thing, and remember, the book launches December 17th.

Speaker 12 So when you guys hear this,

Speaker 12 jot down that day, that is the day that we can launch the book on Amazon, Flipping to Wealth. And so

Speaker 12 the second thing I want you guys to understand is

Speaker 12 Regardless of where you are at today, whether you are

Speaker 12 making money, whether you're doing real estate full-time, whether you're a part-time hustler, hustler, whether you have a W-2 job or not, real estate is the number one vertical, I believe,

Speaker 12 that can help you also never have to pay taxes again. There's a lot of ways that you don't have to pay taxes.

Speaker 12 However, the IRS law, and I am not a licensed accountant, really makes it easy for us to find

Speaker 12 the strategy to not actually have to pay taxes, including if you are a W-2 employee or you're a full-time real estate investor.

Speaker 12 And this is incredibly valuable. There's really three reasons all of us should be in real estate.
Increase your income, increase your profits, and never pay taxes again.

Speaker 12 And if you do that the right way, which is what my book is about,

Speaker 12 then you're going to create an incredible life for yourself and for your family. And likely, you're going to be able to pass that down.

Speaker 12 as a legacy to your children, your grandchildren, so on and so forth.

Speaker 12 And I really encourage each and every one of you to get the book and really read through the book. I've been doing this business for 18 years.
I've had a lot of wins.

Speaker 12 I've absolutely had my own losses. I talk about those losses in the book

Speaker 12 because you can't win a championship with a clean jersey. I firmly believe that.

Speaker 12 And so, if that's the case, then you guys need to understand that you can do this as long as you really subscribe to my five laws of success, which is first decide what you want and who you need to be to get it.

Speaker 12 You see, what I built in my business doesn't have to be what you're going to build in your business. You don't have to do this full time.

Speaker 12 You don't have to spend a lot of money marketing to find leads, etc. But you need to, you absolutely need to decide what you want and who you need to be to get what you want.

Speaker 12 Now, the second law is you must commit to that. Don't just flippantly say, this is what I want.
I want to make a million dollars at random. Really get clear on what you want and then commit.

Speaker 12 And then third is take a lot of action. There's only one way to start flipping or buying rentals and that's to make offers.
You can't flip a property if you make no offers.

Speaker 12 You can't buy a rental if you make no offers. So you got to take a lot of action.
That action leads us to law number five, which is going to make you incredibly uncomfortable. Okay.

Speaker 12 Doing things you've never done before

Speaker 12 is going to be uncomfortable.

Speaker 12 Just like when we were kids, we learned how to crawl, we learned how to walk, we learned how to swim, we learned how to ride bikes, all of which was uncomfortable for us, but we did it.

Speaker 12 The same thing is true here. So you really highly should be getting some sort of coaching, some sort of handholding, some sort of mentorship.
And law number five

Speaker 12 is remove your, not mine, remove your

Speaker 12 time expectation on the result.

Speaker 12 You see, I've coached thousands of people in my decade of coaching. And one of the things that really challenges people

Speaker 12 is their improper expectation.

Speaker 12 They mentally put up some benchmark of what they're going to be able to achieve, and they put some time limitation on themselves.

Speaker 12 For newer investors, maybe getting into wholesaling, a lot of times they say, Okay, I'm going to go, you know, do a deal in 30 days. Well, on day 31, if they haven't done a a deal, what happens?

Speaker 12 They, they mentally check out. They're frustrated.
They say it can't work. They blame the economy.
They blame their market. They blame whatever.

Speaker 12 And so if you are looking to break into the space of real estate, and this is, these five laws are true for all verticals, you know, no matter the economy, but

Speaker 12 you need to be patient and give yourself grace. Do not.
put on any time a

Speaker 12 type of time expectation on the result you're trying to achieve. So if you're trying to buy 100 single family rentals, don't say I'm going to do that in a year or five years or 10 years.

Speaker 12 Just say you're going to do it as fast as you can. If you're trying to buy

Speaker 12 an apartment, a storage facility, or maybe you're trying to accumulate $100 million worth of assets, do not put a time frame on it. Put your head down and go.

Speaker 12 And that is a big theme in this book is do the work, right? If you want to increase your income, you got to do the work. If you want to create wealth you got to do the work

Speaker 12 this book is incredible

Speaker 12 i'm super excited to be announcing it here on this episode december 17th is the launch party uh make sure you look in the notes uh for a link about the launch party i would love all of you to show up to that launch party we are going to get this book to the number one seller status for sure

Speaker 12 Again, I'm Justin Colby. I've done this business for 18 years.
I've done thousands of deals. I've mentored thousands of individuals to be successful in the space.

Speaker 12 And this book is an accumulation of the 18 years and how to go win, flipping your way to wealth.

Speaker 12 If you like this and you think someone else should be getting this book, make sure you share this episode with at least two of your friends. I love you guys.
Let's go crush it in 2025. Let's go.

Speaker 2 There used to be very little visibility and control in treasury.

Speaker 3 Today, JP Morgan Payments delivers real-time dashboards and control at your fingertips.

Speaker 2 That's the power of clarity.

Speaker 3 That's JP Morgan Payments.

Speaker 5 Copyright 2025, JP Morgan Chase ⁇ Company, All Rights Reserve, JP Morgan Chase Bank, and a member, FDIC.

Speaker 7 Deposits held in non-U.S. branches are not FDIC insured.
Non-deposit products are not FDIC insured.

Speaker 9 This is not a legal commitment for credit or services.

Speaker 8 Availability varies.

Speaker 9 Eligibility determined by JPMorgan Chase.

Speaker 10 Visit jpmorgan.com slash payments disclosure for details.

Speaker 4 Now's the time to start your next adventure behind the wheel of an exciting new Toyota hybrid.

Speaker 4 With the largest lineup of hybrid, plug-in, hybrid, and electrified vehicles to choose from, Toyota has the one for you.

Speaker 4 Every new Toyota hybrid comes with Toyota Care, two-year complimentary scheduled maintenance, an exclusive hybrid battery warranty, and Toyota's legendary quality and reliability.

Speaker 4 Visit your local Toyota dealer today, Toyota. Let's go places.
See your local Toyota dealer for hybrid battery warranty details.

Speaker 12 The Who's Down and Who Newville were making their list, but some didn't know. Walmart has the best brands for their gifts.

Speaker 14 What about toys?

Speaker 2 Do they have brands kids have been wanting all year?

Speaker 15 Yup, Barbie, Tony's, and Lego. Gifts that will make them all cheer.

Speaker 12 Do you mean they have all the brands I adore? They have Nintendo, Nespresso, Apple, and more. What about?

Speaker 12 So the who answered questions from friends till they were blue. Each one listened and shouted, from Walmart? Who knew? Shop gifts from top brands for everyone on your list in the Walmart app.

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