How This Man Made Six Figures a Month Virtually | Omar Lopez

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What is up, Science Flipping family? We are back with an incredible guest. Omar Lopez is in the house.
What's up, brother? Hey, how's it going? This man is doing virtual wholesaling innovations across the country, specifically six states. And we need to know his story because I think a lot of you guys are going to relate to his story because being a real estate investor was not his main goal growing up.
And I think everyone here, including myself can relate to that, but let's start. How are you now making six figures doing it all virtually? What's your focus right now in your business? So right now our focus is wholesaling innovations and our main marketing strategy is PPC.
Okay. So we run our own campaigns and we do it all over the phones.
Yeah. So just underwrite these properties virtually, Fast Home Cash Offers.
That's the company. That's it.
And we just lock everything up over the phone. So right now, go look up FastHomeCashOffers.com.
Yep. Check them out.
Make sure you're following them on Instagram and all the other platforms. Successful, successful real estate investor has been doing this six years or so, rocking roughly six figures a month gross, only spending 20 grand a month to get to six figures.
So if you guys are listening to those numbers, that's a five extra turn on your marketing spend. That's exactly why he's on this podcast.
Excited to have you, dude. Thank you.
But with that said, let's take it back. How you got started six years ago.
It's a great story. I come from a Mexican background and nobody in my family's in real estate or entrepreneurism, none of that.
So growing up, I went to college, graduated. Matter of fact, I actually got expelled from school.
So when I got expelled from school, I ended up going to the continuation school and I got all my credits and I went back to the same high school that I was at and I graduated as an 11th grader. So yeah, cool story, right? Everybody that's expelled, they typically graduate later, but I ended up just getting all my credits fast and I graduated early from my regular high school.
But that proved to you that you could do some cool shit, right? Like to be able to go do that, it showed like you were being lazy, you were being in it, you know, you were fucking off. And when you took it serious, what you could do, right? Right.
So I always knew that I had potential, even though I was getting into trouble, you know, selling drugs in high school and all that stuff, getting expelled. I ended up going back, you know, and I graduated early.
So from there, went to college. I got a, what was it, associates in science, in horticulture, plant science, turf grass management, all that.
I got two degrees because I thought I wanted to be in landscaping. So, cause that's what I used to do.
Ever since I was six years old, my father used to take me to work with him. He's a Mexican.
He's worked hard all his life. So he took me to go mow lawns ever since I was six.
So I ended up having my own little gardening route and mowing lawns around where I used to live, Southern California, Palm Springs. And I thought I wanted to have my tree trimming company.
So I started trimming trees because that's what we used to pay more at the time. And this was the start of my entrepreneurial endeavor because I ended up quitting the job that I had for a year and a half.
I bought my own tree trimming equipment, a new chainsaw. You're putting it on your shoulders.
You were going to go do it yourself. Yeah.
I remember it was palm tree season roughly six years ago in June. And I remember just venturing off.
I said, you know what? It's tree trimming season. I get paid more if I do it by myself instead of working hourly so I got all my equipment I remember making like 600 bucks in one day and to me that was a lot of money right it's still a lot of money I mean right depending on who you are that's a lot of money but I had to trim 40 palm trees that day up and down up and down that was brutal you're not gonna see me doing that you doing that anymore either.
That's it. So from there, that was, I quit on a Friday.
And I started Saturday, Monday, and on Tuesday, I fell down. I was on this palm tree.
You were in business for like a week, less than a week. Three days.
Three days. Three days.
So this was was my first failure you know going out into into business yeah and I failed immediately yeah well okay so you fell off the palm tree first of all yeah and break your back like what happened so the palm tree broke and I came crashing down on a brick wall yeah on my butt so all that weight just that weight, just compression right on a brick wall? Yeah, so I have a fractured vertebrae. Yeah.
So I had to get surgery on my back. I have two rods going down the middle and six screws that is holding together my L1 vertebrae because it had a burst fracture.
So is it like, and I know you're into fitness because I know you personally and we're friends, like mobility, waking up in the morning, does that really affect you? Or are you, because you're into fitness, because you do that kind of stuff, you're able to get away with it? Or is it like every day you're in pain? No. So it just depends on what I'm doing.
So I can move, you know, I do hot yoga, I lift weights, but I also try to take care of myself. That's why I got stem cells a couple of weeks ago.
Yeah. You know, I got 300 million stem cells all throughout my body.
No big deal. 300 million.
300 million stem cells because I'm trying to take care of myself. Yeah.
You know, so, you know, I make sure I don't drink anymore. I quit drinking and stuff taking care of my body.
That seems to be a common theme in the boardroom these days is the boardroom used to be a little bit more like, Hey, let's go grab a cocktail. Now it's like, everyone's like, bro, let's go for a run or let's go, you know, which is super cool to see.
It just means people are trying to be the best version of themselves. So absolutely love that.
Yeah. Um, by the way, he is local here in Miami.
That is why we are also here. So, uh, you're in six States kind of moving into real estate.
You're in six States. Yep.
You're doing all through PPC. All PPC.
Um, and you live here in Miami. Yep.
What States are you in? So we're in, uh, Florida, Georgia, North Carolina, Indiana, uh, Texas and Alabama. I love those States by the way.
So if you're wholesaling, I need to buy more from you. All right.
Like a lot more. All right.
I mean, as, as someone who buys, I'm buying more than I'm actually wholesaling. And it's just like, it's just hard to find good deals.
Right. But I'll buy from agents.
I'll buy from wholesalers. I usually will only buy from board members or my own science of flipping community.
So I love all those States. I lovexas i just bought three separate apartments already this year in alabama wow i love florida of course i love north carl so bro let's get us locked in with my team a hundred percent yeah um see this is another great reason to do this podcast i need to buy more so um you do it all virtually you don't have really boots on the ground per se now you might because you do enough in certain markets But talk to that.
Like, how are you doing it all virtually. You don't have really boots on the ground per se.
Now you might because you do enough in certain markets. But talk to that.
Like, how are you doing this all virtually without necessarily an office in each one of those states? Yeah, so, I mean, it was a little bit of a mindset shift when we started locking them up virtually back like two years ago. Because I remember at the time I went to a mastermind and there was a bunch of guys in the room that were doing it virtually and I remember speaking to this one guy and I said hey how do you guys lock these up virtually you know you know nowadays everybody has to go out there and view the property first and he said bro nobody does that anymore and I was like what you know so the way that we do it is just we have leads that come inbound.
People fill out a form on our website. And I have a team of closers and follow up specialists.
As soon as the lead comes in, they go ahead and call it immediately, text it, email it, engage the person on the line. And from there, we have an entire process where we're learning about their motivation, you know, what they're trying to accomplish, just trying to figure out if they're even a good fit for us or not from there if it is uh you know we have a an entire like script and everything and we'll underwrite it you know we'll hang up and figure out uh what the numbers are run the ARV run the as is if it's going to be an ovation.
From there, call them back and deliver the offer, negotiate with them back and forth. If they accept it, then we'll send out the purchase agreement and we'll walk them through the purchase agreement, make sure they fill it out, both sides.
From there, we transfer it over to our disposition manager. He's the one that's now in charge of sending a photographer, working with our closing coordinator to open titles, submit the deposit, make sure that we have a clean title, line up the buyer or line up the conventional buyer.
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You mentioned novations. This is obviously in the past year, become a very big term.

I'm old. My definite novations back when we were doing it our way was you would leave the homeowner

the loan and the title in the homeowner's name. You would do the remodel on the home to get to a number where you could give the seller what they really wanted because most sellers want more and were able to give you and say, well, I can't do that unless I actually gain appreciation through forced appreciation of renovation.
Then I can give you a number and not only can I give you a number, I'll give you a percentage of the profits I make on the back end. I just need to be able to do the remodel while you still own it.
That was my definition of novation years ago. Now, essentially novations is wholesaling on the MLS.
Pretty much. Right? I mean, let's call it for what it is, which is great.
I novate, you, many of the major players now know, but why or how are you transitioning your business with novation? Is it like taking over more of your deal flow? Is it pretty even still where you still traditionally wholesale? What's your business look like? Yes. So it's 50 50.
And you're right. The word novation is tossed around loosely.
The correct term is replacing the contract. And that typically happens when you're replacing one contract, the wholesale one to a conventional buyer.
But even if it's a wholesale deal, the main benefit is just being able to slap it on the MLS. So right now we're doing 50-50.
And the way that we do it is we don't get into the fixing and the flipping kind of like you said. We underwrite the property and it's as this condition.
What do we think the property can sell for it? It's current as this condition, as long as it passes financing. So it's got to have a good roof, good electrical, plumbing, HVAC, all that good stuff.
And from there, we'll under underwrite it subtract a certain percentage where we have to be at without making any repairs we factor in our fee and and just slap it on the market but you know to your point um it is tossed around loosely innovation so even if you have a wholesale deal as long as you have a certain clause in the regular contract the ability to put it on the MLS and just market it to the entire world yeah that's the main benefit of innovations right there yeah the attorney in fact the attorney in fact so again I think it's it's great and it's innovating what we do today because obviously you probably saw what's going down in South Carolina yeah and making it illegal I'm not going to go into all that because it's kind of always been illegal there anyway. So essentially they just make you now sell a contract.
Well, that's kind of what we do anyways, right? So people are blowing it up like this is a big thing. It's not, you just need a market.
You have a contract for sale and you can get away with it. That being said, this kind of frees up us investors to have an option for sellers.
Because what are your numbers? I'll tell you our numbers, but what are your numbers on innovation versus a normal cash offer for wholesale? How much different are they? You know, right now we've been getting a little better with wholesale just by negotiating deeper, deeper contracts. But if you're talking about like a regular average assignment fee, maybe that could be 15 to 20 K.
If you ask the rest of the industry, uh, novations typically are a little bit larger. For sure.
They're, they're like closer to 25 to 30. Right.
So I think the main benefit is also, um, giving the seller what they want, right? That's right. The seller, they really don't care what you do.
As long as you pitch it correctly, want their money right so the wholesale is going to be uh smaller and and your offer is going to have to be a lot lower but with an ovation you say you know what uh just dial it in the pitch you know i'm going to line up my end buyer and you know we're going to take care of the rest so then your fees going to be a little bit little bit larger, $25,000 to $30,000. So what I was specifically asking, even though I think that's a good answer, bubble math numbers.
Our company does about 60% of ARV. Ah, okay.
That's bubble math, right? That's not the perfect formula. But if we can be around 60% of ARV, that would be our offer to the seller right right right now innovation gives us 80% of list price roughly not ARV of list price roughly it's bubble math right right around the right now if I can get 70% of list price I want it but right if I can get up to 80% that usually mathematically creates a good profit day for me and gives a seller more of their own equity, right? And so again, if you're not doing novations, make sure to reach out to Omar, follow him on social media.
We'll link everything below. What is your handle on Instagram? It's theomarlopez, but it's the underscore Omar Lopez.
There you go. Yeah.
Make sure you follow him, ask him more questions about novations and what he's doing and how you guys can all work together. I know you're doing a lot, but this gives us an opportunity to help the seller in a way before, if you can't get the cash offer done, you kind of like, well done deal.
Right. Yeah.
And the thing is that we, we had to had to pivot more into innovations about a year ago. And it's also a benefit for the wholesaler because when the interest rates went up, the wholesale offer wasn't working.
Everything was super hot at the time. Yep.
Right? You know, you can lock up anything and sell it. Yep.
So then when the market shifted, there were still conventional buyers, not so much cash buyers. That's right.
So that's when we had a pivot also. So last year when we pivoted to novations and PPC was when we really started seeing things climb up.
So you're doing 50, 50, 50, normal wholesale cash offer, 50% novation. Yeah.
Right around there. Are you doing any different marketing verticals or is it all a hundred percent P? It's all 100% PPC.
And you run that in-house? In-house. Why don't you use an agency? We recently started playing with an agency that allows us to adjust the lead flow like we want it.
But it's only PPC also. Yep.
Because we just hired new team members. So our campaigns, you got to be careful with Google campaigns.
For those that know how to run them, you got to make small changes. Because if you make a big change, it'll break your campaign.
That's right. So with us, we're dialing it in a little bit slow.
And we're adjusting the lead flow how we want it with a particular lead broker. So if someone's listening to this saying, Omar, I want to do what you do.
I'm just starting. What's your advice to that person right now? Imagine Omar six years ago, what kind of marketing should they be doing? PPC? What would you advise that person? I guess it just depends on how much money they have.
Yeah. So the way that I got started with a little bit of money, I literally just started driving the neighborhoods and looking for distressed houses.
That's great. And I just surfed them up and skip trace the property address.
And I bought many properties like that. Did you call them or actually knock on their door? Call them.
So you did what I would hope all people do is you can do this business for very little money. I mean, that probably cost you little to no money

to drive around some gas money, skip trace money.

More time.

And time.

Yeah.

You're going to spend money.

You're going to spend time.

For us, you can spend both.

You have money and you have time.

You can spend both.

But you're doing what people aren't willing to do, right?

And that, I think, is a little bit of a secret to your success, right?

Even to the point of bringing it back to when you were doing you know landscaping and doing your own tree business is you you wanted to put it on your own shoulders and go put the effort in to create what you wanted to create and do what others weren't willing to do and that's why you were able to go get deals driving for dollars because no one does it anymore right no one does it I mean there are literal applications to help you do it and people don't do it now i'm being you know a little exaggerated yes there are still people that do it but relative to how many people that you do ppc or cold call or direct mail there's so few of people that actually will still do driving for dollars like to the point i tell you, get someone on your team to get back to do that. That would be a great idea.
Why not? It's essentially free. Right.
Pay for their gas, pay for the skip tracing. They are the acquisition agent and you have free, like if they get one every three months, who cares? Right.
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Go to Bateman Collective.com. What do you, you know, again, let's, let's talk about this six year journey you've been on.
You started door knocking. What other iterations have you gone through to get to where you're at today, making, you know, seven figures a year within marketing deal flow.
What does that look like? When I first got started, I, I didn't start with my team. I just started having a team specifically wholesale and innovation about two years ago.
I first got started, I didn't start with my team. I just started having a team specifically wholesaling and innovation about two years ago.
I first got started buying rental properties. So when I started driving for dollars, in fact, I actually used to be the mobile home guy back where I used to live.
I know a lot about mobile homes. Wow.
Yeah. Good to know.
I'll call you. Yeah, hit me in.
My biggest deals have been with mobile homes. Really? Yeah, I've made up to $160K on mobile homes.
Wow. Yeah.
Good to know. I'll call you.
Yeah. My biggest deals have been with mobile homes.
Really? Yeah. I've made up to 160 K on mobile homes.
No way. I'm serious.
That's huge. Yeah.
Okay. And, and, um, so for a while I was the mobile home guy fixing and flipping mobile homes.
And I also did a lot of mobile homes where I sold them on seller financing. So I have a few no's that are still paying me to this day on seller financing.
That's great. From there, I realized that the main money is in real estate, right? So I can make a bunch of little small deals with mobile homes, but you want to be a real estate investor.
So I started getting into buying houses and mobile homes with land as well. I still own a few of those as part of my portfolio.
And so when I did that, I got up to like 12 rental properties. And I remember at the time I used to beat myself up a little bit also because all the experience that I had in the mobile homes, I thought, oh man, I wasn't a real estate investor.
I'm not a real estate investor, but that experience with the mobile homes is what allowed me to make those big rips a hundred K plus with the experience that I had. So from there, about two years ago was when I decided to get my team and get an office because I started running out of money.
Oh yeah. I started getting equity rich.
Yeah. I was just going to say where, if you're taking all your cash and putting it in, you're getting equity rich, but you have no more money.
Right. When I at least expected it, I was a millionaire and they're worth, but I was cash poor.
Right. So I said, all right, I got, I got to flip the wheels back.
And now I'm going to focus on building a machine with generating active income through wholesaling, flipping, novations, and that's been what's going on for the last two years with my team. Okay.
So you started buying rentals. Do you still have them more? Did you sell them off, or what did you do? I sold off a few, so we have six now.
Okay. I always advise people to buy rentals fast, so I like that you did that.
Buy early. My biggest mistake I always say is not buying rentals early enough.
However, the way you did it is how I advise not to do it because it is very easy to go get wealthy, but cash poor, right? It doesn't help you. It doesn't help your business, right? It's the long play.
I understand that. But even to the point where you should have been wholesaling it to yourself.
Absolutely. You should have an entity that contracted it, sold it to your other holding entity for a $10,000 assignment and made the money.
Even if you did that, at least you should have been doing that. Really what you should be doing is not using your own money.
That's what you do. Right.
I just went out and raised, I don't even know how much, but like I had to go get $500,000 because I came in a crazy circumstance that like one of my equity partners that owned the property with me had to exit crazy scenario. So I was like, well, damn.
Okay. It's a big chunk of money.
It's not 50 grand. So I went out and within one day I raised $500,000.
None of my own money. No.
You know, it's in a park. So that's how you buy all your properties just by raising money right now.
100%. You should be doing the same thing.
You don't use any of your active income? None. Wow.
No one should. You shouldn't.
I shouldn't. Nobody.
No one in boardroom should. It should all be raised capital.
And so, and this is something I'm happy to show you, but you should be building a portfolio and it has to make sense for the lender and for you, right? So what you can't go do is you can't go out and raise capital and let's just use 10% interest as a number. And the, whether it's an apartment, single family home, whatever, it's not performing.
So now you're still debt service coveraging the 10% every month. So you have to make sure you're underwriting it in a way that you can structure the debt.
So a great example of what I would encourage you to do, especially on bigger properties, if there's an apartment or a four-unit, five-unit, bigger, defer the interest for a year, and then do a refi and pay them off. You can do the same BRRRR method on a single family home and you can do it on an apartment as well.
But nobody, in my opinion, should be using your own active income to buy rentals. Good, good.
That's a good point right there. And so that will help everybody move their wealth accumulation faster.
The key will be is how do you go find the money raise the money structure the money that's where people go well great just now what the hell do i do right and i can help you and obviously my community members um get that kind of coaching right but i'm happy to help you dude absolutely because you should keep buying rentals i don't want you to and that's why i asked specifically if you sold some or didn't sell some i want you to keep what you have but

then and by the way you might even keep what you have and do a liquid liquidation event or a liquidity event so what i mean by that is you might go in there and say i'm going to use fake examples you have six rentals left let's just say you have a hundred grand of equity on. I'm using fake examples.
$600,000 of equity.

You call Justin or anybody.

Say, Justin, I want to bring you in on ownership on this rental.

You want to be a part owner?

I've already done the hard work.

I bought it.

I remodeled it.

I attended it.

It's performing at this.

Give me $50,000 and I'll bring you into ownership on this one rental right here.

Okay. Well, now you have $ grand back in your pocket.
You have a partner on a property that's making you three, $400 a month and the bigger payday will, when you sell off, but now you have 50 grand back in your pocket. What can you go do with 50 grand? Can you go buy another flip? Can you do a seller finance note that gets better returns than the rental?

What can you do with 50 grand?

So essentially what you're saying is just leverage the properties.

Yeah, but you bring them in as an owner.

Okay.

You can bring them in as debt, but bring them in as an owner.

So again, I'll just use the example. Let's say you own a home, you know, it's worth 200 grand.

It's rented.

It's bringing in $1,800 a month. You have a hundred of your own cash into it or equity or equity.
Right. So you say, Hey, I'm going to sell off 50% or 50 grand worth of equity.
I'll give you 20% ownership for that. Right.
Or technically 25 because it's worth 200. You're going to give me 50 grand which is 25 percent of 200 i'll give you 25 ownership in this rental you'll have 25 of the net revenue you'll have 25 of the profits when i sell it etc yeah yeah that that's been one of my main questions that i've had myself you know what's the right balance of you know keeping properties or how to keep buying more because some of these properties that, um, even if you did that, for example, even if you didn't fully listen to what I'm saying to you and you took that 50 grand and bought another rental instead of just putting it in your pocket.
Well, now you have two rentals instead of one. Right.
See what I'm saying? Yeah, I hear you. Rinse and repeat that.
But also the other thing I would advise you or anyone is, is run the BRRRR model. Don't buy a rental property.
Like what, here's what you probably see this all the time. Subject to wholesale fee, 30% down, right? Do you see this all? Like to me, that's nonsense.
I'm going to just stick the whole reason you're doing subject to is because the loan is great. It's 3%.
You're like, I want that loan. Yeah, but you're going to put $60,000 down and you're going to sink it into that home because you're not going to refi because you want the loan.
So now you have $60,000 into this home. What are you doing? People like you and me and people that know how to move money, we can move money in a way better return on investment than sinking 60 grand into that home.

So I don't want any of your money into those homes.

Right, right.

So are you buying in multiple areas also?

Yeah.

Like even single families, are you focused primarily on multifamily?

Single family and multifamily.

You're not worried about sticking to specific markets?

No.

Well, so I actually stick to basically the same states you do. North Carolina, carolina but there's virtual markets there right you're just buying everywhere got it now respectfully i'm like i'm not buying in rural areas right i'm sticking to the major cities like birmingham alabama oklahoma city dallas i just bought one in san antonio just bought one in pensacola so pensac some people might think is rural, but it's not.
There's people need affordability in Miami is way too expensive. Yeah.
Right. Yeah.
And yeah, why wouldn't you stick to a specific market? Like, maybe just buy all in Pensacola per se? We could. And I think about it, but I just think there's a lot of opportunity with markets that I'm in that a good deal is a good deal and you know because i run a business just like you it's virtual right so if i have resources in these markets i don't i feel totally comfortable buying in those markets got right so i buy through the whole state of florida ironically i've never bought a deal in miami it's just not the best market for that right now.
But I love Alabama right now. I love Georgia.
I love Oklahoma. These are all great markets because there's still affordability.
And you just deal with different property managers or I'm sure you have somebody that deals with them. Yeah.
So I have an in-house, I don't even know what you would call her, agent and property manager relation. like so her name's Megan she's great her whole day is focused on agents on our listings or our buys escrows she's not a TC but she'd make sure when we're funding or selling and you know make sure our TC has all the stuff for me to sign all things to do with property management and agents so she is a that's our entire job Right.
But we're buying two to five properties a week and we just bought three apartments. Like, so it's full time.
Yeah. And you keep her busy.
Yeah. For sure.
Yeah. Good.
So what do you see yourself doing now to finish this year? It's midway through 2024, which is crazy to even think about, but how do you see your business shaping? Have you seen an effect on what's going on with interest rates? Are you doing anything different? Are you pivoting? Are you doubling down? What are you doing? So the one thing that we are doing is, is, uh, trying to get more focused to Florida. Okay.
So that's our goal. So slowly we're, we're reducing the number of States and we'll be in Florida.
And we're also going to put some um like direct mail into miami yeah you know i want to tap into this market yeah so we're aiming for 1.8 million in revenue this year and um are you on goal um i think we're like maybe 40 percent um no like how do i say this slightly off target So you're at 8,800 grand so far for the year, essentially. Right.
Right. So, um, that's going to be the main thing, getting more focused and, and adding a different marketing channel also, because I don't want to be relying strictly on PPC.
I'm so happy you said that you should have three, three, two is better than one, but you should have three. Cause again, whether it's driving for dollars, that's a marketing channel.
Right. Whether it's agent outreach, that's a marketing channel.
Whether it's co wholesaling, that's a marketing channel. If someone else went and found the deal, you find the buyer or maybe you are the buyer, right? Yeah.
Or, you know, I'm the buyer and you know, I love, let's just say Birmingham or I love Pensacola or wherever. You're like, Hey,'ll make two grand on this but I think it's a pretty good deal like just go get the deal done it's a marketing vertical right absolutely so you should always have three yeah just just only working one is short-sighted it can work but you will have because you know this PPC sometimes just shits the bed.
And you go, now what?

The thing is that you're just relying on that one channel. And let's just say that something happens to that one channel, then there goes your lead flow.
That's right. Yeah.
You and I are both friends with Nick Perry. What did you learn at his mastermind in King Cun? What was your big takeaway? So one of the big takeaways was uh this this guy that um he's very aggressive with the way that he does business and you know this might sound um a little hard but he he even was uh sue sellers if he has to right i mean like if they want to back out of the contract but i think it was just the mindset of just being able to hold your ground and just being more tough, you know, recording the memorandums on the property, uh, defending your contract at all costs.
I think, you know, in this industry, it's very easy for sellers to go and shop around. Of course.
And so they might not take you as serious. So just having that tough mentality of being able to stand your ground, you know, record the contract with the county, or if it comes down to it, if it's a really good deal, if the seller's not taking you serious, and if you have to, you know, take them to court, then, you know, just stand your ground.
I mean, your business is your business. It's your business.
It's your livelihood. It's how you put food on the plate, right? Absolutely.
So I can understand that for sure. Yeah.
And you know that. Everyone's shopping deals, all the sellers now.
Right. How many other people are in the world trying to give a higher offer because you got it contracted at 100, they'll offer 105.
You're like, great. Especially with PPC.
Yeah. With PPC, they're filling out multiple forms at the same time.
That's right. So when they're contacting you, they have other people contacting them at the same time.
Yeah. Yeah.
So you're going to go direct mail. Are you going to do direct mail to the lead you already brought in from PPC or brand new, you know, lead gen direct mail? Brand new.
Cool. Yeah.
Brand new. I'm trying to focus on South Florida specifically.
What, much are you going to spend in direct mail i think we'll test it out for another 10k okay yeah um but you got to be consistent right you can't you can't throw 10k see if it works and then quit right you got to go i i tell everyone you got to go three months or don't do it because you just don't have the the runway you need to measure direct mail if you do anything less than three months got it so so whether you can still sustain 10k or not maybe you adjust that number if you're going to do it do it but don't do it for a short amount of time you got to run for 90 days yeah you know it's kind of hard to leave pbc right now because with the 5x return so you know it's an and it's not nor right Don't take away from your PPC budget. That'd be silly.
You just got to add on to the direct mail budget. Yeah.
Direct mail is the next marketing channel. And then I think just opening up a JV branch as well.
Nice. You know, just having, that's why I'm trying to focus on my brand right now.
Yeah. Yeah.
You know, have other wholesalers reach out to us, other realtors.

So you heard that right here, right now.

If you're a wholesaler in Florida, make sure you're reaching out to Omar.

Or a realtor.

Or a realtor.

You know, they have deals also.

That's it.

Yeah.

Make sure you reach out to Omar.

Absolutely.

Okay.

So you're going to open up a division direct to investor.

Right. Are you going to open up a division direct to agent i think it'll be the same one okay yeah and i wouldn't tell you everyone should be doing that that's the right thought process right all these things are ands they're not worse so keep doing that right and so you're projecting 1.8 to finish the year yeah you're at you know 40 of where you should be right.
So let's just say you're- Right now, if we stick to where we're at, we'll finish at 1.4. So we got a little bit of work to do.
Yeah. Yeah.
So you're at 700 grand for the year so far. If you did the same thing, you'd be at 1.4.
Yep. Okay.
But novation's probably helped that a lot. It did.
Yeah. Yeah.
Just having that extra extra strategy has really helped us over the past year. Well, there's three things.
Well, there's two things. You need diversity in your exit.
You need diversity in how you acquire. So it sounds as if you're already getting diversity in your marketing.
Right. KPC, direct mail.
Is that what you mean by when you acquire? Yeah. Okay.
How you find the lead find the lead got it marketing so diversity in marketing and diversity in how you exit so what i would encourage you to do is go find another exit strategy right that's why um the goal with doing deals down here in south florida is to do some fix and flips yep because what we're not doing you know the market you can trust the market yeah yeah so i used to do more fix and flips out there in southern california now it says we're all virtual we do a couple of the fix and flips virtual um and i mean they can be successful if the numbers make sense but it just makes more sense to have a local contractor build relationships with the market that you understand you're not wrong brother i still to this day i still have contractor troubles there's no doubt about it and you do them all over the state two flips right yeah yeah so from oklahoma to again pensacola to uh i think we're buying one right now in fort myers down uh or i guess up now west and you and you're fixing these up if they If I buy a rental, I fix them up. I fix up every single one of our properties.
The reason why is, remember, I said you need multiple exits. So I could either keep it and refi it as a burr because I added the value, or I could fix and flip it.
So I need any property I buy to be in the box of it's a good rental and it's a good flip. Got it.
Got it. So that makes it, that's what I'm saying.
That's a good point right there. For me to be willing to buy.
So some like send me your deals because it's hard because not every deal, some are great rentals, right? But you're like, this is a terrible fiction flip. It's a great rental.
Yeah. Right.
I'm buying too high. That's a good point.
So I wouldn't buy that. Having the end in mind when you first acquired the property, because if you don't fix it up, then, um, you know, you, you have a, uh, less exit strategy.
That's right. So you just got to make sure that you're setting yourself up correctly.
Yeah. Yeah.
So, um, you, sounds like you are on the trajectory to do some good stuff. How are you seeing this next phase, right? Six years, you're not a rookie anymore.
You've been doing some stuff. I'm sure you have some scars to prove it.
How do you see this next kind of phase of your journey? Where do you see yourself maybe pivoting? Why, if at all, right? Do you want to, sounds like you want to shrink in, get a little bit more localized to at least Florida, maybe even to Miami. Talk about kind of where you see yourself going in the iteration you're going to go through.
Yeah. So right now our goal is to make sure that we have good leaders in our company, right? Having good people.
So, you know, anybody out there that is looking to join a great team, you know, if you're a good leader, you want to be part of an amazing company, Fast Home Cash Offers, reach out to us. Hit them up on Instagram probably is the best place, right? Yeah, hit me up on Instagram.
Omar-Lopez. The underscore Omar Lopez.
The underscore Omar Lopez. Yeah.
So that's what we need. Good people, good leaders.
And that's going to be the next phase that I'm going going to be pivoting to to make sure that we get out of this momentum uh stage and really start focusing on the business but bro you know what's funny if you really take a look at like again I'm removed from your business right right think about what you're saying and think about where your friends are at in life for a second okay Okay. Six years ago, essentially you were broke.
I was. You had a broken back.
You had to get surgery. Six years later, you're on pace to do $1.4 million in revenue, and you have a goal to hit 1.8.
Isn't that kind of fucked up? It is. Like, why are you different? You you know I ask myself that all the time you know and I think what are you doing different I mean they breathe they have a heartbeat they blink why is Omar different I'm determined bro I'm determined I'm relentless you know I have my my parents that rely me and, you know, I have a mission to be the best man possible.
You know, I'm a firm believer in staying well-rounded with faith, family, fitness, finance. You know, I quit drinking.
You know, I'm on a mission right now. Yeah.
I'm on a mission, right? I do hot yoga. I have the ice plunge at my house.
I'm looking to stay dialed

in, in all aspects of life. I, you know, I'm just getting started right now.

Hell yeah, bro. Well, I'm so excited you're on this podcast.
Uh, if you have deals,

hit them up on Instagram. If you are looking to work for a great company, hit them up on Instagram.

Uh, he is the real deal. He was a friend of mine.
Uh, so excited to have you featured on this

podcast, my guy.

Thank you, bro.

Right on.

Appreciate that.

All right, guys, that is this, that is it for this episode. We are going to be back with another guest podcast, my guy.
Thank you, bro. Right on.
Appreciate that. All right, guys, that is it for this episode.

We are going to be back with another guest on the next episode.

See you there.

Peace.

See you, guys.