Vita Mahjong Game Review: Ads in Gaming? Yes!

go to us again it's like 400 000 daus yeah like half a million us i would go with 350 no no not that much not that much because no no no because basically the big is, right, that interstitials is the bread and butter, right? That's where the majority comes, right? So the amount of rewarded videos people usually watch in these games is not that much because it's not integral to the gameplay, right? So it's going to be lower. And revenue, like when you have long sessions like that, is not as high as you actually think it is, right? So the interstitial is like 70% of the overall.

Okay. Designed to Matej, Felix, Shakub, bringing the insight We're rocking those vibes till the early daylight Matej, UA, master eyes on the prize Tracking data through the cyberspace skies Felix acts colors like a wizard in disguise Jackups, crafting realms, lift us to the highs Two and a half gamers talking smack Slow hockey, sick, got your back Ads are beautiful, they light the way Click it fast, don't delay Ah-ha real stuff? Are we for real? It should be fine.
Hello, everybody.

Oh, my God, he's just moving.

So for the listeners, don't go to YouTube because Jakub is dancing and the camera is moving.

No, Jakub is moving and the camera is dancing.

It's all wrong.

I was so annoyed at you last episode.

I was just looking at that camera move.

And I knew if I said anything, Machi would just like, oh, it's fine.

And then I would get even more annoyed. And it's just like I was just sitting like what has this come to this podcast it's just so going downhill angry at it for a day yeah i know i saw you're like come on like when you said third time like you turn it off i knew you were super annoyed.

Yeah, okay.

But anyway, my name is Mateo Lancerich.

I'm Felix Proverk.

And I'm Jakub Premier.

And we are your hosts.

And we are going to talk about Vita Maj... Is it Majong or Mayong?

Mayong.

Mayong.

Mayong.

Mayong.

I don't know.

Jakub, do you know?

Meow.

Okay, meow.

Okay.

That's a great impression.

With a meow.

Meow.

Okay, meow.

Okay, so we're going to talk about this game.

And for our core fans, I'm pretty sure you're going to remember this game and some of your creatives

because we already talked about it in the super

special episode which is called

Inspector Budget

there it was, see I told you

it was recently, yes

it was very beginning of the year

which brings me to the fact

that we need to record another Inspector Budget

because then we can actually

uncover some interesting

hidden gems again you mean interesting budgets so yeah unless unless you've been living under a rock or not interacting with mobile games at all or not seeing ads you have seen vita manion ads because it's just it was first everywhere no no way i saw it first time when we were talking about it on the inspector budget yes you've never seen this literally everywhere no man you're just in your group like we play games for ads we are not yeah what else is there no i was like yeah it was first time i saw it so it's been downloaded nine million times in the last 30 days right like yeah yeah quite a lot of downloads right so that means probably you show how many ads i don't know you know that from ua i don't know how many ads you need to show to get show get nine million downloads way more way more 200 million impressions yeah yeah okay so yeah're gonna talk about vita mayong uh yes yakub do you wanna yes there it is yes beautiful i mean why why is it beautiful because i don't think it's actually that beautiful because if you read the the reviews, which we're definitely going to go there, people really are pissed. Oh my God, these fake ads.
They're saying there's no ads and there's lots of ads. You got lied to yourself by someone on the internet? No way.
No way. That's wild, I know know but the thing is it's yeah it's in creative like no ads it's like ads free and there's one coming we need to we need to go there okay we'll get to that yeah okay so let's go from the usual kind of one okay let's go from the gameplay product side then numbers and then so uh it's.
It's Mayong. Thank you very much for listening.
Again, it's very, very simplistic. It's not Mayong.
It's simplified Mayong. It's just not real Mayong.
It's just matching. Right? I don't know you're a Mayong champion.
I'm not. What? We'll just say it.
Mayong champion Mayong champion in Sweden top 1 rank so but I think it's like a pretty I remember Mayong is something like Scrabble like you need to have like count stuff and like you have your board board. This is just simplified.

Similar to Domino Dreams, I guess,

or something like that.

Tile match. What are we talking about?

Yes.

Yes.

It's kind of tile match.

Without the board.

Without the board at the bottom.

The first thing that I'm going to say about this game is very simplistic. It's just basically the core and that's it one occasional event like this and uh last here here we are again yeah block blast like this is exactly what they're doing and i think this is the reason they've scaled but we can talk about that later but yeah yeah probably there's a lot of stuff moving behind the scenes regarding difficulty settings and all these other things as we know from

Blockblast. But yeah, otherwise

on the surface level, the feature set is

super shallow. Just the core and

a few of the... I've never seen more than one at once.

Did any one of you see more than one?

No. More than one what?

Of these events running here.

No, no, no.

There's no Royal Match, whatever, six events here,

five events there, three offers there, nothing. No offers, by the way.
Yeah. Not even a shop button.
So, yeah, the only thing you can do is you can change the themes, which was a horrible idea when I did that because I just learned all the things to match on the previous style set and I was completely lost on the poker one. I was like, oh, this is going to work better with numbers.
No, no way. No.
How about no? Yeah. So you go into the...
By the way, don't even get to the menu. Like if you don't forcefully...
Oh, here we go with that. What is this? I don't know.
It looks like some kind of a prehistoric forex. No, it looks like that game.
No, no, no, no. I want to see what was this.
It looks like the... Oh, shit.
We can skip it already. Yeah, you can skip it.
It's an interstitial art. So you can skip it.
Skip it and I will never know. We'll see where it leads.
I want to see what's the game about. It reminds me of one game from the PC, but I'm blanking on the name.
Pocket Tales.

Okay.

Now you can skip it.

Is it playable?

Yeah.

Ooh.

Did you just press install?

Yeah.

Azure. Azure.

Oh, that's what I want.

That's nice.

Okay.

Awesome.

So we got an interstitial

right in our face.

Yeah, it's just going to be

the first or the last time.

Yeah.

That's what I'm saying. that's nice okay so we got an interstitial right in our face uh yeah it's gonna be the first or the last time yeah then we have a banner ad on the bottom this starts from level 11 if i understand correctly uh banners start a bit later uh they start a bit later but after level 10 is when interstitial starts but basically they have yeah interstitials between every level but the interesting thing is in the level as well yeah yeah and then also the interesting thing is like if you open the game first time you don't see it usually for the first day or two the interstitial like when you first open it for a while so basically they're really adamant about in the start not spamming you with Interstitials.
But yeah, Interstitials is the main breadwinner here, and it's massive. Just saying that this revenue is pretty big.
Yeah. By the way, what is it? Never mind.
I'll get to it later. So here we are at the core.
It's basically tile match, as Mate as Matei said but we don't have any bench like there's no bench there's just boosters which is undo give me a hint and reshuffle the pieces which happens a lot of times there are scores which like if you do stuff it pretty much scores you there's the level count number Is what? Like how many available matches I have currently?

I guess so.

Like that would be the... It's so simple you don't even understand.

Yeah. Because it's like not much

like no ads.

Oh, there's an offer in the settings.

Oh, nice. Well, people

are actually

talking about $5.99 in dollars.

So they're segmenting I guess.

I think I never got a pop-up in my face

for the offer.

You make more money with the ads so you don't want to

really put it front and center.

So what you do, you match the

similar symbols

that needs to be at the end

of a

zone basically.

This one I cannot because it's been blocked by these others. Only the ones that are at the edge.
For instance, I can match this one with its counterpart, which I don't see, or I can match whatever... Top ones there.
For instance, these two... You really suck in this game.
What's your levels by the way zero i am level uh 20 no i'm 18 18 okay so you don't really want to play the ad simulator guys like seriously but this is this game is designed for older generation, right?

Notice the important thing.

Do you see any immediate fail states?

Like time pressure?

No.

It's just the combinations, right? Do you see any moves?

It's just a streak. That's what you have to do, right?

No, no, no.

You need to keep having

possible matches.

You have four.

Now I have four.

So if I let's say do i cannot do that one but i can do whatever i can do this one and this one and this unlocked like another set so now we're back at four we're still at four at some point whatever but notice the important thing so thing. So these are not exclusive pairs.
Those are not always only two of a kind in a level, which means you need to choose and strategize. Like if I want to match this, this, whatever, rectangle with the other rectangle or the other one.
It's like Gussard. Yeah, a little bit.
Then there are these Joker tiles, which have these like images or whatever with characters near them which is like whatever you can match or like wherever they are with different different types then there's the gold tiles which are the event ones outside of the meta gameplay thing and then there are there are i think that's it like that that's basically everything that for me yet. But the most important thing is that tiles are being blocked by tiles on top of them, as per usual tile match mechanic.
Only the tiles at the edges can be matched. And then if you run out of possible matches, you lose and you go into fail state.
And then you need to either like reshuffle the board or you lose and you need to go from start so that's a reward video pretty much yeah watch a reward video yeah levels take very long time to do the levels take up to like 10 12 minutes some take shorter it depends on the level right some are two minutes, some are 10 minutes. I guess from some time, it's something like 7

to 10 minutes per level, like all of

them. I didn't really see that big of a

difference between hard and easy,

or not hard levels difficulty.

It just takes a lot of time because

these things are,

as you see, are kind of similar to each

other, so it's easy to not see

which one you are looking for. They're not very distinctive, they're intentionally very similar to each other, so you lose yourself there, and you're just watching at the screen all the time.
Look, it's designed for seniors, they have plenty of time. Yeah, I might do a mental champion thing that goes in the middle, like you increase your IQ, I guess, ad section, or UA section will be very very as usual.
Yeah you remember the Alzheimer stuff so it's insane. Similar to impulse basically we train your brain.
One thing that was interesting I made a note of when I was on level 12 basically I bricked a level and it was one of these things had i just looked a bit harder uh and been better at the game and like been thinking about the moves a bit ahead i would have seen it and not break the level and basically i think after that the game was easier for me because basically i probably got slated in as like a bad player and i just made a note of it because it wasn't until I break the level, after that, I never had any issues.

Like, it's just so much easier.

So like, there must be a lot of stuff

happening in the background.

Dynamic difficulty adjustment,

similar as Blockbuster.

Blockbuster definitely has it.

Like, it's like 100%.

Yeah.

I mean, Blockbuster,

someone told me after we did the episode

that they have 150 people

working on just the difficulty

and like the ML.

A-B testing.

Exactly. Yeah, they said like, they don ML.
A-B testing. Exactly.

Yeah, they said like a ton of A-B testing.

Yeah, pretty much.

Yeah.

Do you want to show...

No.

Let me see the levels so we can get

the mental ad or mental achievement.

Yeah.

Mental achievement.

What is it doing?

You break it.

Oi, oi, oi. All right, reshuffle.uffle bitch yeah okay here here you're better than 82% of players I'm sure not yet I think I'm like 90 or whatever.
That was a tough one, but you handled it beautifully. It's like fortune cookie.
Yeah, and every 10 levels, you get extra boosters. That's basically it.
And nice, warmy fortune cookie quote. That's it.
That's the game, basically. You've seen it all.
And interstitial it's very cool interstitial simulator nothing else or ad simulator it is like all of these like addictive small easy to approach easy to get into very very uh high dynamic difficulty adjustment games do basically do you want to show why we're talking about this game? It's probably not the most interesting from the outside, but from the numbers perspective. Why are we talking about this? And we got talked into this by Felix.
Not by Felix, come on. I didn't hear you talking about this at all.
I mean, I was talking about it on the podcast, so. Yeah.
Yeah, but like. Yeah, yeah, yeah.
We saw it there. Yeah, yeah, yeah.
That's okay. So, yeah, doing something like 300K downloads a day and still scaling up from.
Go to Active Userbase. Yeah, okay.
Look how happy he is. Because that's the most important.
Look at this. I know, I know.
Look at this. Because this is an ad- driven game right like it's it's 98 ad driven right yeah 3.4 million daily active users which is pretty crazy was the bullshit filter yes usa baby usa yeah us being first is really good sign then brazil r Russia, Mexico, France, Colombia it's not a good sign but it's good but still fine downloads wise I would guess the same it's a mix where is Japan on that list? because usually Japan is quite big for these type of games 2., but it's about 2.1%.
They're not really interested. I think they're playing Pokemon, Pokemon, Pokemon, Pokemon Go.
Pokemon Go, no. Not anymore.
Nobody's playing that game. If you look at the rankings, it's a head Pokemon.
It's in the same ranking for some reason on Censored Tower. Oh, really? Yeah.
Anyway, so... There's a subgenre called Mayonk on Sensor Tower.
Oh, really? Okay. Yeah.
Anyway, so... There's a subgenre called Mayank, honestly.
Oh, really? Yeah. Is it Mayank subgenre? Okay, so let's check.
There you go. Whoa, there we go.
And I would guess they're first, and they're completely wiping the floor. With everyone.
Literally. Literally, yeah, yeah.
And the next company behind them is something from Tencent, which I cannot read. You know, this is a way better category than the Solitaire.
Way better. The Bikings should have made a Mayong game.
UQ Mayong, I guess. There you go.
But Vita Studio is Chinese right they're based in

Singapore

but they're actually

owned I think

by

learnings.com.cn

because basically

their Adapts.txt file

on Vita

which is based in

Singapore

is actually

for learnings.com

which is a Chinese

company

is it like

everything Chinese

with Mayong

but isn't Mayong

like originally

in

like Chinese

I think yeah

Mayong is originally

Chinese yeah

Thank you. which is a Chinese company.
Is it like everything Chinese with Mayong? But isn't Mayong like originally in like Chinese, I think, yeah.

Mayong is originally Chinese, yeah.

Then you have the revenue, which is on the first slide. Yeah, it's not bad.

There are some people with revenue.

Where's your Vita here?

Well, our Vita is not there.

Yeah, it's not there because they're making money with ads.

Yeah, exactly.

Beautiful ads.

So what's this? Oh yeah this looks way better this looks way way better yeah we should have done this game this actually have features i'm not sure i'm not sure you you're gonna understand like what they're saying. I think I don't care.
So basically, this is going to be the block blast of Mayong. Oh, wait a second.
This is the casino, not the Mayong. Yeah.
This is a slot. Jeez.
Oh my God. This is getting better and better.
I think you should check the the skew the second one english english skill english skill if they have one if they have one which they don't no they don't okay you see it's not available in china and the us what's the second best one this looks actually at least like my own yeah but because they're the

wow

oh my god this is so good nice rabbit hole yeah this is a very nice rabbit hole what even is this see this is actually my own yeah this is my own this is how it actually it looks like it's like uh yeah like it looks

like scrabble from an outside perspective scrabble from wish almost like hardcore scrabble yeah all right let's get back yeah yeah let's get back to vita let's go back to vita go to go to active user base so here's the cool thing right about our podcast because we also calculate the ad revenue so how much do you think that these guys earn in ad revenue every day on 3.3 or 3.4 million users whatever it is in the last 30 days go to us again it's like 400 000 daus yeah like half a million you are

I would go with 350. No, no, no.
Not that much. Not that much yet.
Because basically, the big difference here is that interstitials is the bread and butter. That's where the majority comes.
so the the amount of rewarded videos people usually watch in these games it's not that much because it's not integral to the gameplay right so it's going to be lower and revenue like when you have long sessions like that it's not as high as you actually think it is right so the interstitial is like 70 of the overall revenue okay and that's basically... So then what, 120? Yeah, so basically it's $146,000 a day, I think, right now, which means a year.
This game is making $52 to $55 million a year in ad revenue. Which is not bad.
Man, have you noticed this? Of course I think. What? I know this real My Own Game is like 100% run by China that's understandable where's China in this thing there's no app stores in China or there's no iOS there's iOS go to their account it's a different app that could be the case of Vita Studio let's check that's possible so can we get a country filter here or we don't you have worldwide up on the top all countries next to the date range yeah you, you're right.
There you go. No China.
Nope, no China. All right.
So it's one of those usual Chinese studio not having Chinese revenue? Yes, most probably. It's interesting.
Or, or... Or we just don't see the account.
It's on WeChat. Yeah, or it's on WeChat.
Or it's just, most probably it's going to be on WeChat. There is a big demand for these games, right? That's what's interesting, right? The super simple gameplay.
You're kind of cleaning. You're kind of matching up.
And basically, it's tailored for seniors, right? But, you know. It's literally like Domino Dreams, man.
It's pretty much Domino Dreams. Yeah.
Yeah, but only ads. Only ads.
Only ads. Yeah.
Beautiful ad revenue. revenue yeah but do you think this would work with with more like features and IIP revenue in the same way like a my own game yeah it works yeah it's called I don't know how to read this no but I mean...
I mean... Do you think it would work with like a...
The same game. Because it doesn't really work with Block Plus.
You mean like if you could add IP to this game? Yes. Why? It's too shallow for features.
What would you need to add? Progression, more aggressive fail states, more... Let's say you played one level and you failed once.
Yeah. But I think this cohort of users are going after the seniors, right? They don't want complicated features.
They just want a super easy game you can pick up and play, right? Yeah, tell that to all match-free gamers. All blockbath clones.
Yeah, come on, man. Difficulty is the single hardest thing with this game.
You need to hit the flow thing, you know? Not frustratingly difficult, but not boringly easy. Something in the middle, which is very hard to keep.
But they're definitely doing something right, right? Like it's scaling through the moon, right? So it's like it's just a straight line. But yeah, I'm wondering for the ads.
That's the interesting part. Jakob, go to Google Play if you have the screen.
See you on Mayok at your fingertips. That's how it's read.
Just think. Okay, go to Govita Mayok on Google Play account and read the reviews.
You're going to shit your pants. Okay.
Yeah, I'm going. It's just like I'm getting there instead of just clicking oh my god where's the review part just go to the fucking store are you in the store? go down where? the real store you want me to go on google and google.
Yes. Why are you clicking here? Because Cezotown has a review for...
Here's a link. I have the link ready.
No, no, no. Let him fry.
I wanted to get the analytic tool with the reviews, not just go randomly. Oh, nice.
Very good. Yeah.
Yeah, let's call that and there you go. See you in, see you in, see you in.
It's very, very, very good. I thought I was going to really enjoy this game because they put that there were zero ads on it, however, it's absolutely polluted with them.
Finish the level and you get an ad. Go to start the next level ad.
In the middle of the level, yet another ad. Other free games don't have as many ads and some don't have at all fix the ad problem and I'll change my review just pay the $5.99 to get rid of the ads you angry man about your frustration I understand they want for you to be frustrated with ads it's just like the joke video or the meme where you just cry and wipe your tears with money.
See, like the Vita Studio, I'm really sorry to hear your frustration. Like, yeah, shit, no shit.
Your feedback is valid and I'll make sure to share it with the team so they can take it into consideration. Thank you for sharing experience.
They didn't share anything. Of course, yeah.
Scroll down. The ads are incredibly annoying.
And then there is another one, which is, yeah, this one. I hate ads.
Like the ones you're marketing people put up for. I'm a senior, but I'm not blind.
Not Cecilia old fool.

This is exactly right.

This is great.

No,

no,

no, no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no,

no, really annoying. And there's, yeah.
I absolutely love this game. Three stars.
You see? Yeah, so it's annoying ads. I hit the level 30, ads before every thing this is this is the problem i'm talking about yeah i appreciate the noad version to purchase i had to be told to go settings while playing board cannot be done when you first load kind of silly yeah of course they think right like they don't want you to buy out right because basically you basically you earn more than the $5.99 on the ads.
You can't be on TV. Yeah, you don't want to.
Exactly. Yeah.
Yeah. I want to see the creative for this because...
Yeah, don't worry. Man, that's so much fun.
Yeah. We should do like a review radar or a review reading.
The funniest review reading time. Yeah reading we already discussed that we need to do it so yeah I know right oops I want to share why they changed a little bit okay so I want to actually start with this this playable which is an absolutely an amazing playable our stereotypical doctor right off the bat as a neurologist I recommend Vita Mayong to my 75-year-old mom.

Sell your soul in the first

creative.

No annoying ads. No Wi-Fi

needed. 100% free.
Yes.

This is great. Designed for senior.

Prevent Alzheimer's.

I don't know about that.

Would you say that he sold his soul immediately?

Yeah.

Look, he doesn't have a soul. You see it

in his face.

This is a random doctor, man.

It has nothing to do

with this.

It's kind of interesting.

Oh, Jesus Christ. What is this?

Portuguese?

Yeah, Felix.

You should tell me.

No, but it's different languages, no? Or what is it? No, I don't know. Anyway, so this is the funk.
Let's just go to February, actually. By the way, Center Tower, thank you very much for adding Molokov into the mix.
Finally, we see. We see stuff.
And they're running quite a lot of ads outside of Facebook.

Well, no shit.

If it's ad revenue-based,

then obviously everything is outside of Facebook.

If they're earning $146,000 a day, right?

Yeah.

You just assume that they're spending 70% of that

in UA a day?

Would that be realistic?

I would say so.

I would say so. Maybe even more and they're running it, you know, and the cost now is just scale it up.
Or maybe, or maybe they have a partner for funding. Finally, you get my...
Because today's episode is brought to you by our sponsors, PBX Partners. The simplest and most effective credit line for marketing.
Thank you very much, Jakub, for making this up. Fucking third hit.
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So again, pvxpartners.com. Awesome.
Awesome. Awesome.
Awesome. Come on.
You need to be, you you know I need to be a little bit more aggressive with this yeah I know next time I will be oh yeah you should you should anyway so so we have Unity AppLavin and Mintegrel and I guess that's that's pretty much it like do you think they're mediating with Max or with LevelPlay 100 100% with Max, yeah. Yeah, okay, that's what I thought.
That's what I thought. So we have two, three, four, five.
Back to the original question. So do you think they're running at cost? I think they definitely spend more than 50%.
Because they're scaling so aggressively. Yeah, yeah, yeah.
I think they are spending like 70%, 80% of the budget, of the revenue.

So basically 100-110k

a day.

Yes, revenue in two days spent.

Not that much

because that's bullshit strategy

I think, but

it's definitely, let's say,

70-80%.

It's a lot of UA spend.

Just payables.

Yeah, it's a lot of UA spend just playables this is great so we have again another doctor another neurologist no annoying ad what's the demo on this oh I can check I'm checking right now

you don't need to

it's unisex

53, 47 female

I wouldn't say it's just for female

average age 38

look this is great

what is this do you know

it's Hebrew

yeah but kind of the text

the good old

wall of text

Thank you. What is this? Do you know? It's Hebrew.
Yeah, but kind of the text. The good old wall of text creatives.
This is nothing else. It's just text coming.
Look, it's one minute of text. Good old wall of text? Good old wall of text.
This is a Chinese studio. How much do you think they get inspired from competitors creators 300% 300% this is just very easy do they have the logo in every single creative? they don't they have it here but I don't think they have it everywhere honestly oh that's the girl that's interesting you That's interesting.
You know the girl? Who is this? The painting. Yeah, she's from the famous painting.
Yeah, the milkmaid. Milkmaid painting.
I have no idea. That was AI, basically.
That was AI. That's quite cool.
This was AI? Yeah, I think this is AI. Yeah, I think so.
Yeah. She's literally like, imagine like Mona Lisa playing it, basically.

That's what this is.

Aha, okay.

Okay, okay, okay.

Also the text at the back. Yeah, it's AI.

Yeah, yeah, yeah.

Yeah, that's what I think.

It's five seconds, so that kind of makes sense.

Anyway, so we have this.

Whoa. Another AI.
What what that's a nice hook oh jesus christ oh scared me there yeah is he speaking like if you can't sleep you play this exactly because it heals nightmares yeah it healed nightmares that's that's. It makes me feel...
This is another one. As a neurologist.
Oh, man. And this is kind of like my 60-year-old mother.
I mean, come on, guys. But still, so I think this kind of works.
We all always make fun of the Alzheimer's, but I work with one one gaming company and they said they also use Alzheimer's as a hook

but they're using it because

they were getting actually reviews

and messages from players that actually helps

and it's a match 3D game

so that's why I came directly to the reviews

to see if there is something like this

obviously not

but so I mean that Alzheimer's stuff

Thank you. I came directly to the reviews to see if there is something like this.

Obviously not.

But so, I mean, that Alzheimer's stuff,

it kind of comes from a real case, a news case.

So I don't believe these guys.

It's kind of helping with sleep. Well, let me just kind of check this one I wanted to show you.
Yeah. This is perfect.
This is awesome. All of this.
Does it burn her hair? I don't know. Oh, yeah.
Probably, yes. These cringy ads.
All of this. But there's some interesting stuff.
Yeah. Okay.
Interesting stuff happening. It is only on Facebook.
How robust is their creative diversity? One sec, one sec, one sec. Yeah, it's kind of 400 pages.
400 pages, okay, they're pretty big. This is Facebook only.
This is Facebook only. They're spending like crazy.
So they're big. Yeah, they're big.
This is nice. It is.
It's ASMR, right? Kind of. And they have a lot of localized ads.
You just see it as well, right? So that's an interesting approach because then it means... Because they're going as seniors.
Yeah. Better to stress.
Yeah, there you go. Better sleep.
I don't know where this is from. We've seen already oh yeah five things yes that's true but then that move doesn't even work there was actually actual person there so do they have more AI like the milkmaidid? What is this? Oh, there we go.
Albert Einstein's Hulking. This is Impulse.
Oh yeah, this is also kind of from there. Even TripleLow had this.
So I didn't find any AI. It doesn't mean that I don't have it I'm still waiting for some AI Albert Einstein I think if they have the milkmaid why not Albert Einstein I know yeah right but they have quite a lot of these let's see see.
First scene, usually new stuff.

Oh, Jesus Christ. Look.

These fake fingers,

look. It's just tapping, you know, whatever.
Yeah, yeah. Completely different game.

There you have your

AI stuff.

Hello to...

Random German?

Yeah, it's German, but she's definitely not speaking German.

Ah, this is...

She's AI.

Look at the hands.

Yes.

Yeah, she's AI.

Yeah, but this is like retarded AI.

This is like low-cost AI.

Man, this is...

Very low-cost AI.

But you know, it only has to fool a couple of people, right? The heads are so bad. Yeah, this is terrible.
This is terrible, man. Oof.
No physics. That is...
It's fine, I mean, but still... Low-cost AI.
Yeah, it's... Oh, man.
Is this AI? This is German. That looks kind of AI.
looks real it's AI watch the wrinkles everything go over the place it's AI the wrinkles change it's AI man wow that's actually quite a good one got you fooled on first try that's enough nice that's enough man and that's us if it's aimed for well the thing is not us as young people but us as game from the gaming industry we see this stuff other people they don Outside of games, if you don't work with AI, you're fooled immediately. You don't see it.
But these are kind of... Can you check some ads from Integral? I just want to see what they're running there.
Yeah, yeah, yeah. Interview with a doctor on the street? Yeah, it's a street city light.
No, no, no. I mean, I'm just looking in between as you're looking if I find some other AI and there's other things there.
Oh, they also have the airport at, the one that Hero Wars is doing. But if you're spending probably 100, 110 days, you need to have all the all the like mainstream all all total addressable market concepts you know the ones that touches everything here you have it it's that looks like a player x ad yeah a little bit but But you're only two people.
Only two percent.

Yeah.

And then we have these.

They have a lot, a lot, a lot.

Yeah, they have a lot of different ads.

And this is just, wow, what's happening?

Yeah, I mean, it's exactly like Block Blast.

And we have also the tile match stuff. Yeah.
Okay, we need to watch this one. One sec.
Whoa. Give me the screen.
Okay. Go for it.
Go for it. Go for it.
Ooh. it no like literally a hospital there's a doctor recommending the husband of a wife to play the game as a medicine like this no way this is perfect oh my god Do you see them behind he's literally they're filming in a pharmacy yeah he's put up some stuff like fully full production of like the whole it's real short yeah it's literally like real short yeah it's real short production yeah beautiful these guys are definitely you know pushing the boundaries here yeah you have.
You have 800 pages of all of this. Here's our fake doctor again.
I'm a neurologist. This is exactly what I did when I was in Maldives.
I shoot a few of the creatives exactly like this. Go for the billboard.
This one. Why does this work? Wall of text in some random high population...
Square. It doesn't look like Times Square, but something like that.
It's Times Square from Wish. Falling now.

Oh, Doctor is alive.

It's great.

But it sounds basically that they really know what they're doing on the UA front, right?

Yeah, they definitely know what they're doing.

Of course. You can't have

this amount of revenue.

Oh, it's the same guy.

It's the same guy, of course.

How much they had to pay

for these people to do these things? I don't't know this is literally like B grade movie production look I saw I'm starting well I saw first time an ad on Facebook which is two guys that I saw in every fucking creative and they are now selling a course like how to make funny ads and And they were, yeah, I think they were in almost every every Forex. Or like, oh, there you go.
Is she real? Yeah, she's real. Yeah, yeah.
It is. Yeah, so look, so many different concepts.
They have have so many ads so it sounds like you're

going to give them a nine then huh absolutely yes i mean i wouldn't say i would say even 10 i mean there's not there's nothing else that i mean that they can do they can do basically yeah this is interesting because they yeah they do a lot of stuff that i'm talking about all this wall of text and the UGCA videos, AI videos as well, different concepts.

It's not only one or two. He's fake.
He's fake. He's fake, for sure.
Yeah. 100% AI.
I can't get this. Oh.
You see, if you look at some details when you do this. Yeah, yeah, yeah.
Still AI as much as possible because it gives you a lot of power with this amount of money they spent it would be very very expensive to build all of this in house but. But not everybody is AI, right? Yeah, they know what they're doing.
The fan thing looks great. So we all give 10s? I would still...
There's social features. There has to be social features.
No, no, no. But honestly, I don't think this game could be any better even when you did that because it's supposed

to be simplistic,

just like Block Blast.

I'm not saying

that they need social features

that was you said.

I know.

Okay, this is very bad AI.

By the way,

they should have like

9.5 for UA

because their AI

still can be improved

a little bit.

It can be.

This one looks very scary.

Yeah, what do you mean?

It's fine. It was fine.

It was okay.

This is AI as well.

Yeah, sure.

Nice. I need to try a little bit more

of this, the different text.

So product-wise,

again,

maybe a little bit more events,

but again, I can't

really comment on if it's good or bad. Because again, I don't really, or I can't really comment on like,

if it's good or bad from the,

because again,

it's all about the difficulty curve.

And if they have the difficulty curve,

you know,

drill down all like dynamic triggered,

when you lose,

when you fail,

when you,

whatever,

you know,

your session count goes down,

your engagement goes down and stuff like that.

It's like a lot of variables.

And it's basically how strong is your DDA?

And it seems it's very strong, like block block. So there we go.
We'll see on ReviewRadar when we go back on this. If they have 6 million daily active then basically that's what they're doing and wow that's great.
For me, I can end them easily at 9 basically because again, it's a money printer and why focus on stuff that you don't want to do or wasting your potential or turning it IP or whatever, where you can just throw all your effort into UA and ads and make it as best as possible? Yeah, but I don't know. Is this 146K the end game? Or is there still potential to be 400, 500 per day? That's what we'll see, right? Yeah, that's what we'll see.
But I mean, BlockBlast has just been a steady rise for the last couple of years, right? Yeah, but for this, you need a lot more UAE. I think this is it.
I don't think this can go more than what we are seeing at the moment. Oh, yeah, we'll see.
Look at the growth rate in the active user base. Let's go to active users.
Sure. Because that's what you look at for this game, right? Active users like being on downloads, man.
Active users isn't really the best example. Go to retention as well.
Yeah, go to retention. That's probably better.
Ooh. Fuck.
Whoa. What did you expect on these giant numbers? Yeah, I know.
Go for it, but last quarter, not all of this. It's just...
It won't change anything. That's 2001.
That's 2001. Go.
Yeah. It's giant volume.
Games with giant volume never have good numbers on day one. What do you expect? I know.
I know they don't. I thought I was expecting at least 40 if I'm really honest.
If you got... This is like kill numbers, you know? No.
Yes, there. On this giant scale, it's kill numbers if it's on low scale, then it's kill numbers.
Yeah, but this is exactly what we had even with Diggy's Adventure. Like, day one was terrible and then they look at day 30 versus day 60.
It's a 1% difference. Yeah, I like the straight line.
Day 90 would be the same and same with the rest. And in the end, you know, you can pay bills with retention.
Sure, but if you have an ads-driven game, then retention kind of counts. Of course it counts, but it's still about, like, you know, if they squeeze 90% of their revenue by day 30, so what? Yeah, yeah, of course.
I mean, you are basically saying what I'm saying always.

It's a double cross.

Yeah.

Some different numbers.

Yeah.

I guess we can wrap up here.

So you're giving him a 9 pending at 10 when we do review radar.

Jakob?

Yeah.

Okay.

Cool. I can do 9.

Not pending 10, but 9.5.

That's what I'm pending.

Yeah, I can do 9.5 as well. It's kind of 10.
good all right and on that bombshell it's time to end thank you much for coming uh definitely go to our select channel as well also 25gamers.com buy all the hoodies like your industry friends and colleagues and see you next time

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