🐳🔫 Inside Mech Assemble: AI Memes, Skibidi Toilets & $170K/Day

So last 30 days of the shoot them up category.

There's actually

doing around 10 million IPs.

So this is much more

added on top of it.

Then we have Mac Assemble, Zombie Swarm, which is nearly 4 million again, add revenue on top of it.

Then we have Zombie Waste, which is like a stable game here.

Then we have Survivor.io.

It's 4 a.m.

and we're rolling the dice.

Mate drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jackup designs world chasing the sky.

We're the two and a half gamers, the midnight crew.

Talking UA adverts and game design too.

Matej Felix Shaku bringing the insight.

We're rocking those vibes till the early daylight.

Matte, you aim as your eyes on the prize.

Tracking data through the cyberspace skies.

Felix stats colours like a wizard in disguise.

Jackups crafter realms lift us to the highs.

Two and a half gamers talking smack.

Slow hockey sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Yes, it is mecha symbol.

But there's also the zombie swarm kind of tagline as well.

Oh, hello.

I didn't see you there.

Didn't see you there.

I see you there.

Welcome to another amazing episode.

It's not a special episode, Felix, because everything is special these days.

So we need to kind of

find out if it's special or extra special or amazing or just regular.

Fantastic.

Fantastic.

Okay, it is fantastic.

Episode 4.

Fantastic 4.

Fantastic 4.

What's up with the Avengers and all the Marvel functions after three months today?

Oh, yeah.

You know what?

Nobody cares because what everybody cares about is

another episode episode of Two and a Half Gamers.

Everybody can stay two and a half steps ahead of the gaming industry.

My name is Matteo Ancharic.

I'm Felix Brauberg.

And I'm Jerko Bremier.

And

we

are

your

host.

That's called Berlin Lag.

That's a Berlin lag right there.

Yeah, it's a Berlin lag.

Nah, it's fine.

You're talking about MegAssembling.

Zombie Swarm Is

Survivor IO, but with Macs?

Shoot them up.

Shoot the Mopsate.

And a lot better designed.

It looks so good.

Yeah,

we can say a lot better when it's actually earning way more money

than Survivor I/O.

Yeah.

Okay, gameplay first.

I mean, with that octopus right there, of course.

I don't think we have a choice.

Yeah.

Yeah, so this game actually it was in my crosshairs for quite some time

because I me too.

Yeah, I'm actually working on one client's game that's

shoot them up.

This market's pretty brutal to be honest.

Because hubby is kind of steamrolling everyone.

Speak

way less entertained and happy, and you're like very close to death?

Or is it?

I'm having a collier and he went to to the cinema today and he's lost hope and living.

I mean,

what happened to you?

You okay,

you need a little hug bug?

That's what happens when you see Fantastic Four.

Come on, come on.

You lose all hope in Marvel.

Uh,

it was, it was okay, like, could be better.

Anyway,

so this is the game that's been puzzling me in a way that

how the fuck up these guys made it here because I think it's a very brutal category.

I've seen games and even hobby games are not, yeah, I've seen what YouTube wouldn't believe, but hubby games themselves aren't scaling up.

Like all the hobby games are basically going from their global launch month just downhill from there.

So because they're abandoned ads, these guys have a great ad placements.

Hubby doesn't.

Let's see.

Completely harms you on UA.

I hope Marty will be able to do it.

Easy as that, yeah.

Yeah, sure, sure, sure, sure.

My guess is this is another Chinese company, isn't it?

It is.

Yeah, of course it is.

So, there we go.

Anyway, downloads are not

going that much up, these days.

Oh, it's just they're squeezing money so much from

the users.

Keep in mind, it's like heavily, what was it, 35% US revenue?

the last time I saw.

I will check when you get there.

Anyway, let's play the game.

So it's the typical shoot them up, which, by the way,

one more time, shoot them up.

I will shoot them up in your fucking face.

It's very unoptimized.

I don't know why it keeps crashing on my emulator, but yeah, it keeps crashing all the time.

You don't know.

It's actually how it's called.

I'll show you later.

I didn't invent this.

Only if I knew this is gonna be so much fun.

Anyway, so we have this giant mech.

Actually, in the first chapter, you get this giant mech and then you get this sheet.

It's a great onboarding, because you see what it works like later on in the gameplay, right?

So it's like Asian onboarding.

Like you have everything and then you lose everything.

That's the typical Asian onboarding.

So you have your Mac.

it's basically works like survivor I/O.

So you slowly go kill enemies, collect these crystals, you upgrade your abilities, and then eventually, as with every hobby game, you end up as a mixer, which means everything is coming to you and you're killing everything in these giant waves of enemies.

Which, again, as I said, looks like a blender-style scenario.

Do you know what mech means in French?

What?

Like bro.

It's like bro.

But yeah, sure, it can mean web shop.

Did anyone say web shop?

I mean,

guys, this episode is brought to you by our dear sponsors.

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Because if you need WebShop, that's, you know, you should definitely call Fastspring because

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Thank you, Jakob, for bringing this up.

Only way to get enough ambush ads is to ambush them.

It's really good.

Thank you very much.

So FastSpring.

Anyway, yeah, so we're continuing here.

You see that we have our typical kind of a scenario where there's more monsters, more crystals, more upgrades.

Yada yada yada.

The important part is that the skill

randomizer is actually taken from games like

Bang Bang Survivor or the Doodle Magic Lizard Slime thing.

I always forgot the name.

Before you get into that,

can we also say that this game looks so good?

Because it's 3D.

It looks great.

Yeah.

I don't know about that.

I mean, it's...

I know, Felix, by your standards, like maybe to see.

Everything 3D looks great.

Yeah.

It's okay.

It's great.

Yeah, it's okay.

It's okay.

It needs to be 3D because it's Mac themed.

You couldn't...

properly communicate the size of the mechs without 3D and without being able to kind of showcase them.

So probably that's the idea.

Every time you say Mac, I imagine MacBook on your desk because of your broken PC.

For sure.

By the way, my PC is fixed today.

Can we see from this?

Congratulations.

Need to reinstall and

just get some parts of it.

So much drama.

Yes.

New motherboard.

Anyway, so you see the skills on the right here.

And you remember where we saw this?

We saw this with again Bang Bang Survivor and Boodle Magic, where the skills are limited by eight upgrades and they have kind of varying functionalities.

So you slowly upgrade pretty much qualitative upgrades instead of just increasing status and quantity of damage.

Like, for instance, here you see bounce after hitting an enemy, which is a quality, not just like plus 100% damage and stuff like that.

So they're using the skill randomizer setup from Bang Bank Survivor.

Then

the other very important thing here is that this is a consistent one big wave.

Like you have this progress here on percentages and stuff like that.

Some of the games used to cut these down to have a little bit of breather between the waves, not here.

This is just one big consistent wave and that's it.

They also have this mechanic that Archero does lately where the skills that are rolled sometimes lose like the legendary one or like the rarer one.

Like you see the veranda just clicking there.

So that's there.

And then yeah, there's that's pretty much it.

Like, you kill hordes of enemies and zombies, hordes of zombies, yeah, like here, for instance,

and you hope that you can kill them.

The skills and everything are, I think, like pretty interesting.

As I said, it's much more closer to something like bang bang survivor doodle magic than to survivor IO regarding the combat style.

But other than that, yeah, it's just

it.

They also have these interesting ad placements where you can actually buy boosters on the fly with ads so if i click here click get the powerful magnet i hope it dies

zombie waves

oh most probably

hulk waves

i don't lose this

this is interesting because i i think i haven't seen this one yet where the power also always just power applying on the ground or in the boxes randomly given to the player here you can actually specifically request them by watching an ad, which is a nice kind of a touch here.

Yeah, let's see.

Felix will add it to his decimals there.

So, what was this one?

Collect weapons

last hero shooter versus horde.

Many

more mini

with Finnish company.

No, it's not OI.

Oi.

Oi is Finnish Company.

Yeah, that's that's not not Finnish company, man.

ISO Y.

O Y.

Yeah.

Yeah, okay.

Anyway,

we get rid out of this one.

Okay.

So we get our magnet.

Hello.

There we go.

You get all the little boosters or gems or whatever the it is they drop.

Yeah.

So stuff like that.

And so on and so forth.

And yeah, we win the stuff.

Like we can skip this, don't really need to continue this.

Double rewards, double the rewards, of course.

Five times a day, five times a day, especially

uh level up rewards, like these typical things.

Like, this is pretty much very similar to something like survivor.

I hope, but the interesting part is there, there's this like giant boss kind of a

saga point here where it actually wants to give you a doomsday tank, which is great, of course, because I definitely want to get rid of my shitty Spider-Mech and like get like a new one because there, by the way, there's Mac Waifus,

of course.

Of course,

we need to get those.

I saw them in creatives.

Yeah, oh,

of course.

So there's like Apocalypse Switch, Discorders of Victory, Aaron Hard.

What do we have here?

Like some typical Gundam stuff, and then some machines.

Fire Dragon, Fire, whatever Scorpion.

This looks like from Power Rangers.

Yeah, I mean, sure.

This is Wallet, by the way.

Yeah, of course.

This one.

It's basically

Blue Megazord.

Anyway, the interesting part.

Finally.

12 minutes in, the interesting part.

Yeah, so their inventory, even though I haven't unlocked it fully, I'm guessing it would be just like because they have drones, they have enhancement supports, like all these layers, probably.

But the most important part is these two, the parts, and do it yourself.

Do it yourself.

I don't know what this means.

Yeah.

So, if I click here, I have four weapon slots and ten accessory slots.

But the interesting part, and this is just like a visual twist here, you can actually drag these things along the Mac and put them wherever you want.

So,

this

caught me a little bit by surprise because I've never seen something like this, especially for these weapons.

And it doesn't even look like it's just like

visual.

It seems like it's functional because you can even change their size.

And actually,

you can change their angle, which I'm guessing that if I do it like this, it will be actually firing backwards.

So, this is quite an interesting twist.

And you can do it with all of the weapons, actually.

So, yeah,

this is like surprisingly customizable.

Like, I don't know.

Yeah, yeah.

So, and the same goes for accessories, like these, whatever.

It just like it just at the huge

point all the guns to the ground and then test it.

Yeah, let's run one all to the ground.

Yeah, all to the ground, I don't think.

So, you can put them into the ground.

What do you mean?

Oh, yeah, we can.

You can.

My guessing it will be just firing this way.

Maybe let's put all of them backward.

Where's the fun?

Where's the fun with backwards?

Just put it onto the ground.

Just fire.

Okay, okay, okay.

Okay, I'll put them onto the ground.

So, angle 25.

The other way, 75, because it's on the other side of the map.

But this is quite interesting, kind of a

gimmick.

I'm hoping this will actually work.

okay.

We need to move this one different.

Yeah, put it on their face.

Not this one, drill in the face.

In the face.

Yeah, yeah, we put that in.

No, this one, this one, this one.

Which I see, this is the autogun.

I can move that one.

It's not the auxiliary one.

Oh, there, let's go.

Come on, launch it.

It will look like Christmas tree.

It does better.

I think it looks better.

Yeah.

Way, way more fun.

Let's see.

My guess is it will shoot sideways.

No, it can't.

You said it's changing functionality.

Imagine

how fun it has to be when you actually have the Mac Waifu and you're putting stuff in.

Oh, look, it aims down, but it still shoots.

No, it goes sideways, as I said.

It goes sideways.

I'm a bit disappointed if I'm

why

actually actually as i thought because the rotation of the mech is auto auto controlled so you don't control that but the relative position c like the laser

it's exactly like you designed it so just should shoot sideways can't shoot on the ground why

doesn't make sense where's the angle

needs to be idiot proof

but then don't design it in a way when i can angle it like just point into the ground but that's the problem with customization If you want to give people a lot of possibilities, they will do shitty stuff.

So you

idiot-proof design.

Anyway,

some other stable features, such as patrol rewards, which is the idle mechanic, you can get for extra energy, which seems to not even have a limit, which is very interesting because I can just keep clicking here and level up.

Yeah.

And

we just keep clicking and keep leveling up.

There's like free limit of free times quick switch.

It's always a three times limit, not here.

So that's quite interesting.

Then we have our typical gacha, which is the usual stuff where there's actually pretty big PT.

Usually the PT is like 50 rolls.

Here it's 200 rolls to get S Meteor Canon.

Yeah, it's like pretty expensive.

So we'll see.

That's why maybe the game is making so much money.

And it's very stingy, by the way.

Yeah.

So that's there.

One ad placement for soft currency.

And it's scaling up.

That's the most important part.

It's scaling up.

Everybody else

is covered.

Take notice.

This is how you do soft currency at placement.

The weapons themselves are then upgraded through typical shard gacha.

Yeah, nothing really to it.

So let's say this one, we can upgrade it for some other, whatever shards this is and then add them to the mech.

Quite interesting stuff here actually.

What's this?

Electromagnetic coil.

I can imagine these weapons work out on this thing.

Yeah, then this descent mechanic, which I don't know what does because it's like too far away to get.

And this is definitely an alliance or guild mechanic, I'm sure of that.

A lot of offers, you can pretty much see that the UI is the typical engagement on the right, monetization on the left.

So that's there, all of the typical offers, battle passes,

and whatnot, monthly pass.

This is, I think, taken 101 from like Hubby's pipeline template.

Yeah, for stop up.

Yeah, this is the typical Chinese thing that all these games have.

Seven-day onboarding kind of quest where you get like a legendary part if you work your ass off.

Yeah, it's like super grinding.

Table channel, lucky pack, whatever this is, of course, limited

waifu thing.

Yeah, I really like how they like we're gonna be mech, but you're gonna have waifus anyway.

Because why not?

Why not?

Exactly.

So

who is the police for having not having

feature police?

Exactly.

So that's good.

And then,

yeah,

like as I said, engagement stuff, nothing really to it.

So that's good.

But yeah, the gameplay itself is very enticing because, as I said, you can fully customize it.

The weapons behave very differently between each other.

So it changes the whole kind of principle: how

you control the range of, I don't know, like lasers go very far, flamethrower, you need to get very close, so on and so forth.

So, yeah, like very, very solid combat system.

Like, I think they did so solid almost destroyed the Felix Mike.

Mike, yeah.

Uh then we have some more replacements for stamina.

So that's

never really run out of stamina.

Like it's quite hard to run out of stamina.

You don't, but you don't even want the player to run out of stamina to be honest, because stamina doesn't give them anything.

Stamina just gives them gives you more of their engagement basically.

So sure, but then then shouldn't you or

don't you want to

split the

session into more shorter ones?

You want to, but eventually you hit the cap on

like uh, you know, power progression level.

Like the scenario on I don't know here, for instance, the monsters get just too too

strong.

And what you need to do is wait for the next day because on next day you get the influx of resources from your next economy day budget.

So you get, you know, the daily rewards, the idol rewards or whatever rewards, which kind of bumps you up in power and you just move on.

So

that's the way to do it.

So

this is a little bit of an old kind of paradigm of like just limit the sessioning by energy.

This is not really the standard in these days kind of sessioning systems.

Okay.

Sure.

Thank you very much for Mr.

Game Design for explanation.

Let's see the numbers, because it's really big numbers.

So active users, something like 110k.

So big, I almost almost fainted.

Yeah, so

not very big at all.

Actually,

is it even US in the top?

Yeah, it is.

Yeah, it is.

It is.

Second place

or second place doesn't matter.

Yeah, okay.

Almost not that big because it's what?

Like 10, 12k a day.

But the interesting part, and this is definitely very interesting, is the revenue.

Revenue is jumping to something like 150k

just last week.

Yeah,

the Taiwan there.

Yeah,

it's like this very interesting mix of US taking 38%,

and then we have some very heavy monetizing countries such as Japan, South Korea, Taiwan.

Like these guys are basically crazy LTVs.

And then you have still tier one countries that are into the mix, such as Germany, UK, Canada, France.

It's pretty much like this works in the West plus in Asia, which is very interesting.

Kind of sales.

It's too early to say.

20% Japan.

I mean,

that's rare.

And I guess that's because of the mech.

The mech.

Yeah.

Keep in mind Gandhi and all that thing.

It's very popular in Japan.

Yeah, that's what I want to say.

That this might

help with the Asian kind of players.

I don't think that helps with US that much.

No, like

I'm kind of also quite

mixed feelings about this.

Oh, really?

Yeah, I'm like, I'm not sure if it helps or it doesn't, or it's just like somewhere in the middle.

If max team.

Yes, because how many max games did we have?

Not that many.

It doesn't even need to be.

But then there was another one from what I played or not

to be honest, like

this is much more close if I look at this to something like Transformers or Power Rangers,

which is very popular IP in the US.

Yeah,

man, I'm still not convinced that much.

It's not called Power Rangers assemble.

Optimus Prime assemble?

Yeah, or Transformers assemble.

Or Mega Waifus assemble.

Yeah, just go to the store.

Do you think the revenue is going to tank or what?

I don't think it's going to tank, but

I think this is very expensive in terms of the CPIs.

You mean if it's profitable?

I'm not saying if it's profitable, it's just

I'm kind of trying to figure out if this theme as it is helps with like the UA or not.

I'm amazed that this works because this category is like a giant redo.

What category?

You mean mean shoot them up?

Yes.

Pew pew.

Pew pew pew.

So let's look at the category.

So last 30 days of the shoot them up category.

There's Action YouTube doing around 10 million IPs.

So this is much more

added on top of it.

Then we have Mac Assemble.

Zombie Swarm, which is nearly 4 million again at revenue on top of it.

Then we have Zombie Waves, which is like a stable game here.

Then we have Survivor IO, which again, it's on decline, as every other hubby game is on decline.

Then we have

something.

This one, if I understand correctly,

this is

my old friends from Azure Lane.

Really?

Yeah.

This is Billy Billy or something.

This is just the Chinese version.

This is Azure Lane.

So this is Azure Lane right there, which is doing what

I think it's doing a lot.

So this is basically the World War

battleships by Fus

doing consistently like what?

5 million, depending on the gacha daisy.

You see the decline there, Mr.

Consistently.

But it's like this is an 80-year-old game.

Yeah,

650.

It's mainly driven by Japan, if I understand correctly, because last time I was in Akihabara, the whole thing was plastered with billboards of this game.

Yeah, of course, 52%.

Of course, it's not 95% of Japan, right?

US, right?

They didn't rent the battleship IOVA for their first year anniversary for nothing.

Well,

let's get back to that.

You can do that.

Let's get back to Mecha Sempo, please.

And then we have Rango, this, which, for fuck's sake, hasn't still been tagged as fixed, which is a Bonnie's game.

I mean, come on.

it's like the tower defense all over the

tower defense between the gates.

Then we have what?

I don't even know what this is

against some Asian game.

It's basically Habby's category.

Yeah, this is.

Oh, no, no, this is also OneSoft's category.

One soft category as well.

If you go to downloads, most of the shoot-em-up games, as you categorize them, are these like

galaxy invaders, whatever.

Like, first three games are basically all OneSoft.

Can we talk about that?

Well, it's

very briefly.

Yeah,

I'm wondering

where's our friends from

Germany?

Today, it's Horde versus Heroes.

It was there.

Heroes vs.

Hordes.

Heroes is 13.

Okay, how's their doing?

Still,

what the

nice icon.

Oh, wow.

This is their icon.

Nice.

Fast airbender?

Really?

Why not?

What are you going to do?

Call the App Police?

I guess they have some IP collaboration they must have.

Hopefully.

I don't know why, hopefully.

Yeah, they're in decline.

But this was like what heavy at base don't 50-50.

No.

Not at all.

It wasn't.

No.

No.

It's like 20%, 30% ads for that one.

Okay, so yeah.

But basically, mechan sample is kind of the same, right?

Like,

I estimate about seven F now

DAU because it's capped on five, right?

After the runs, right?

Which means that since it's very small DAU in the last 30 days, it's 116k on average, right?

That only means that this game is only earning about 14k per day in ads, which is around 13 to 15% of the total revenue

because it charges up so much revenue in IDP.

70k a day.

Yeah, around about that.

That's quite close.

If it continues this way, they're gonna catch up to Archero then.

I mean, if they continue,

if they continue, it's a big if.

The problem is that scale, like this bothers me a little bit.

Like, I would expect for their downloads to be kind of more explosive, but this is what I think it downloads a day.

Like, I don't know.

Can you hover around like the middle finger there?

The middle spike, yeah.

Very good description.

Countries change.

Yeah, no, that was a that was a

iOS featuring for sure.

Okay.

When they added new countries.

That's what that's not US traffic.

That's South Korea.

Yeah.

It helps them a lot, but it's 10% of the revenue.

It doesn't matter.

Yeah, it doesn't matter.

How is the

maybe just the Mac team is kind of keeping them alive?

Honestly, like there's like 20 different clones of Survivor IO being released every single month and none of them makes it into the chart.

This one makes it what, like in one year, amazing.

Yeah, but I don't think it's the Mac,

but Mac theme, yeah, Mac theme is just what you mentioned with the combat and

the offers and all of the fun around it.

I use the monetization rather than just

iteration, it's not just trade-on copy, yeah, that's for sure.

But still, I'm kind of puzzled a little bit that why hubby didn't do this.

Or like maybe they did, they have Archer or two, but it's not Survivor IO.

They did it with Survivor I.O.

I mean, they're the first who did it.

I know, I know, I know.

Ten times better.

Ten times better.

But why this is the puzzling part?

Like, just to show you, like, literally, none of the hubby games scale.

They just go downward.

Like, all of them.

It's, it's like, I know the fly for the games are just a bit shorter.

See?

Like, every single game just launches,

like, spikes to the top and then just go down.

And that's it.

Every but yeah every lately.

No, not lately.

Every every single game man.

Every single game.

Like none of their games was able to to break through their launch month.

That's it.

Yeah I know what you mean.

So like see if you if I draw a line here the company revenue is actually growing.

It's growing.

Yeah it's growing.

Yeah yeah the company is that they need to gonna keep throwing the games on the market before they die.

That's the only thing.

Like, they had their best.

Let's go back to MechAssemble.

I have a feeling that Mache is going to poo-poo a lot on their UA.

Wow.

Really?

I think the UA feels that.

I just have a feeling.

I don't know.

12,000 downloads a day.

I don't know.

Do you know how expensive they are?

I don't know.

Maybe they should be using a UA funding partner to make it cheaper.

That's what I wanted to do.

that's where I wanted to go, but I don't the UA funding, but I wanted to go into the PVX Lambda thing because the you know

if you need the ROAS benchmarks or any types of benchmarks, the PVX Lambda is a game changer because as we just discussed, the UA data can feel like a black box.

You plug it plug it into your MMP, the PVX Lambda, and then within an hour you can get clean RAS benchmarks, retention insights, and forecast of whether you are ready for funding.

Because these guys, I think these guys have a lot of money for this type of game, and they should have.

If you don't, call PVX partners because they can help you with the marketing money

without any dilution.

Anyway, for the PVX Lambda, go to

pvxpartners.com/slash lambda and get your growth insights ROS benchmarks, and it's 100%

free.

They run quite a lot of

networks, but the biggest network for them, since they are from China and you are my best UA manage, second best and third best managers on the podcast.

If a gaming company is big or is coming from China, which network are they using the most?

TikTok.

No.

You don't listen.

No,

no, it was probably the obvious kind of

wrong choice.

Well, just think about it.

I will show you afterwards.

I mean, I can't tell anything else because Facebook.

No.

Facebook because of the kickback.

No.

You can't just.

It's

a secret kickback.

Yeah.

Secretary kickback.

You can't.

Yeah, yeah.

Keep back there nobody knows about, but everybody knows about.

It's actually Google.

Every time it's Google and then facebook for some reason i'm not sure why anyway uh so i just went to facebook actually just to watch all of the different creatives and wait a second what what's the connection if google's not even allowed in china like why is that

i mean every time there's a pattern yeah yeah there's a pattern every time you talk about the gaming company for coming from china and uh we also talked about one recently also because network google so they're starved because they cannot spend on google in their home country so they do it in the West.

That's your assumption.

That's not really how it works.

Yeah, I don't think so, but that's fine.

Yeah, whatever.

See, we have, I mean, this is hotline Miami.

Kind of.

Well, this is Hotline Miami, not kind of.

It's basically it.

Like, Hotline Miami turned Survivor IO.

It's fine.

I wanted to say that they are not using that much of their own kind of

style, but a few different things.

You know what is this?

What the fuck was that?

What was that?

You don't know?

This is Skibidi toilet.

Yeah, okay.

So this is Skibidi toilet, which is turned intoilet

into barracks.

We are too old for this trend, my friend.

We are too old for

Italian brain rod.

At least I know that.

Yeah, see?

I know, just why the combination of Italian brain rod?

Like what

again, a trend?

I've seen it in the creatives all over the place.

You'll see.

Sure, sure, sure, sure.

So that was kind of surprising.

And

you see, like, it's basically survivor I.O.

All of it.

Just with mechs.

Yeah.

That's a pirate mech.

Yeah.

Okay, now it makes sense.

Yeah, but you'll see do-it-yourself.

Hordes of Zombies, all of it.

It's just

again, like even Survivor I/O.

Man, the do-it-yourself like feature, it's like amazing.

I'm guessing just because of that, like this feels three times better when you equip stuff.

Sure.

I mean,

why?

What is this a combination of?

Did the guy just shred the bomb?

Yes, shred the bomb.

Look, so as you know, Jakub knows and I know the Survivor I/O creatives, it's

it's not as cheap as everybody everybody thinks.

It's actually quite expensive already.

It's very expensive.

If you have the same game, obviously, if you use it as a fake gameplay and just misleading ads, that's a different story.

Pray and pray.

Yeah, that's a different story.

But here it's just

not very effective anymore.

So that's why I said, like, it's all of these different

creatives.

And this is completely like.

That's my question.

They don't have that many downloads.

Exactly, because it's expensive as fuck

expensive like twenty dollar thirty dollar e cpms in the states plus even even more plus one

we had a very low and this i mean we had the lower scale for a similar game and it was like twenty dollars cpi with using the game that was long ago right that was last year

it was last year november and then i started using the all the ai stuff and uh

that was before our share or two that was before our share two even.

Yeah, and then I started using AI stuff and hooks and whatever else.

Suddenly, it was eight,

but it was on a scale of like 10,000 people, so this is 30 plus 100 for sure,

hence the 12,000 downloads a day, yeah.

That's what I said, yeah, that's what I mean

because this is, I mean, it's dark, really.

I mean,

and this, oh my god, looks at this, looks like a tower,

it's also quite niche, very hard to core sci-fi, Sci-fi, which is the worst setting.

Yeah.

Here, I mean,

it's like.

And maybe zombies mitigate it a little bit.

You can, can you really kind of see the zombies here?

Yeah, okay, fine.

Okay, fine.

It's like hog zombies.

I mean, this absolutely works in the east.

I'm pretty sure, like, all these numbers flying here, there, like everything.

Oh, my God.

Like, yeah.

This is basically Gantam.

Yeah, okay, fine.

This looks like an AI, yeah.

This is definitely AI

for sure.

Yeah, yeah,

now it's now you know, there we go, typical AI creator,

yeah, it feels like nevermore all over again, yeah,

all of this.

So, I mean, they are trying to actually cling or something, yeah, they're trying, they're doing a lot of different things, obviously, but I'm not sure this is enough.

So, the expectations is what extinction through Stegosaur?

Yeah, I think so.

I mean, in my

that we're seeing right now, I think so, because we are all

podcasts, yeah, yeah, we're talking about it.

I don't see this going

above like 5k per day revenue.

Yeah, our chair was 220 and it's still in decline,

yeah.

So, most probably no, maybe if they do

creatives like this,

it could work way better.

There you go.

The AI is.

Ekawifus, yeah.

And with the AI hook, I can see that work.

Also, way more.

Yeah, this is this is what you need, like way more

hordes of zombies and enemies, yeah, and all the like crazy number game.

But the thing is, like, they have 580 pages of creatives.

It's insane.

It's literally insane.

This could be a 4X game as well.

I mean, basically,

that's right, there's rank goddesses there.

Well, you mean in the shoot them up category?

Yes.

Because, I mean,

they are not afraid at all

to use any of these.

forks which is which is okay i i can i can kind of like this

there we go but that's like there's the barrels yeah but it but that hello my dear friend yeah hello my dear friend but that that hook was too long it's like fifteen seconds i mean

ten seconds longer than it should have been and also this it's

they are trying and you can see they are trying but it's it's not a gear that experienced enough

They are doing interesting things.

Favorite.

More AI.

Yeah, more AI.

We're going to see so much AI

next year.

I can't imagine.

What do you mean next year?

Already.

Like, right now.

In the middle of 2025.

A third of the creatives I see are AI creators.

Yeah.

Yeah, exactly.

That that's for sure.

But

again, exponential growth in quality.

That's the important factor.

Yeah, that's true.

It's already already kind of happening.

But

the the stuff you can do with VO3 is insane.

Just today, I saw the new release of Venn 2.2, like the new Alibaba thing.

It's massive, massive upgrade.

Yeah, but then,

obviously.

Hello.

What is going on?

Very intriguing,

and then

it looks like chakras from Naruto.

That's literally, those are like chakra signs.

Yeah, okay, my dear chakra sign

Jakub, you're my chakra sign.

You need to watch more anime, man.

Yeah,

no, I don't think so.

I don't wanna be creative with your creatives.

Yeah, I need to, yeah, I need to watch more skibbity toilet shooting zombies.

Skibbity toilet.

Yeah, it's skippy toilet.

Amazing.

Thank you very much.

Okay, so a few more, and I think it's we are.

Oh, this is actually.

you think these guys are spending $30 ECPMs for this

for sure

it's US revenue

and

it's also

even yeah even more because higher LTV per user.

Yeah

this is very very hardcore creative man like look yeah and it's very forex Exactly it's very forexy as well.

That's why they're scaling the revenue because I think they are getting so many whales.

Also, I kind of looked at the US only.

Do we even have like a proper mech mobile game?

Yeah, that's what I asked.

I don't think so.

Look, they use them.

What?

I'm just curious, like, what's there?

What's out there?

Like, if I'm a mech

lover or whatever, like, I'm going for a mech game, what would I download?

I'm not sure, but you would definitely see a lot of mech assemble static images.

AI images as well.

Oh, there we are.

Countries, AI.

Yeah, and this is US only.

Unbelievable.

Make a very zombies a battle game.

Why?

You should use, guys.

It's shoot-em-up category.

Yeah, so

see, I mean, they're using so

like weird kind of color palettes and all these different things.

But definitely trying, and that's why I think the revenue is going up because

140 pages only for US

is good.

But then if you just think about it and why they're definitely from China, because Uploving is not the top

channel.

And look, the create, like, what's the

playable

for this game?

I mean, mean, how many that icon is like,

yeah, I think like

Gundam from Wish, basically.

It does yeah, well, I don't care that much, to be honest, yeah, I'm just like comparing it with the actual

golden

things,

so it's definitely playing Gundam.

Yeah, there we go.

There you go,

thank you, IP theft.

Thank you, yeah, Thank you very much.

See, because you have uplavin here and only one is

second playable and it has absolutely nothing.

You can't even.

You can see it's Kingshot.

Yeah, this is Kingshot.

So, like,

why the fuck do you do Kingshot when you have shoot them up

or the Survivor IO gameplay?

I mean,

because you don't know, because you only just copy things and because things that work, but it works for different

category and the different game.

So it's like, it doesn't make sense.

You're saying that their team is basically throwing everything on the wall, like spaghetti, and see what's figuring out what's yeah, exactly.

Isn't that a new way of doing UA though?

Uh,

yeah, but still need to have at least some kind of logic behind it.

Why don't you mean new way of UA being copy everything?

Yeah, but why do you why do you do like the tower defense kingshot playable?

I mean, playable, it doesn't make any sense.

You use all the different videos, maybe, okay, get the attention, but then why you do like playable?

Like, how is this gonna help?

The conversion is gonna be absolutely shit.

You go play now, and then you see absolutely different game.

I mean, obviously, it's a different game, but still, you have free, so you have 150 pages on kind of all the channels, you have free on uploading.

Sign of that, like they don't know how to do uploading that much, and even with 30% of other revenue, they can can do blended campaigns easily, which definitely helps.

Okay, well, 17,

kind of okay.

What's the cutoff usually to actually scale on ad ROAS campaigns in terms of percentage ad revenue?

I think a guy said like 20-30%,

hopefully.

Okay, interestingly.

Okay.

At least.

At least.

Okay.

Looks like some old build.

Doesn't matter, but this is this is it.

I mean,

great upgrade.

Upgrade,

thank you.

Hopefully, we will see something that actually moves.

This is four months old, so I mean, it's kind of oh,

but see

did you see the quality, and then you kind of

you go and you see Kingshot or like any century games, and we actually talked about this

the tile survive.

It was also way better

playable, which was a copy of the White Tile Survival, but still.

And then we learned in China that this is done by a team of 10

tops.

I don't think,

yeah, it's gonna be something around that.

Yeah,

yeah, yeah.

I mean, I didn't want to shit on this

scaling.

i'm i think they're doing whatever they can 100 yeah 100

definitely they can they they do everything they uh they are they're trying to do everything they can

i was really looking forward to you explaining this strategy but it seems the explanation is literally like

throwing everything yeah yeah spray and spray and pray and pray spray and pray it works for them it seems i mean in terms of revenue but like if what like you you find two or three creative winners this way so what?

So it works.

That's fair.

Yeah, that's fair.

Because again, you have the manpower, like you have 500 pages of creatives.

Yeah.

So I guess it works.

Yeah, it's, I mean,

usually

we talk about Chinese developers and their ability to create a shit ton of stuff very easily and very quickly.

So for them, yes.

Wipe strategy.

Sure, sure, sure.

But then you come to Europe and you just can't do everything like this.

that's the thing it's just impossible

definitely we'll keep this on radio radar can wait for this one to look at in like a few more months

awesome perfect so all in all interesting case obviously as usual thank you very much for listening and watching this

fantastic video and fantastic

join the slack channel share your comments and feelings, obviously, as we always want to hear more of them, especially

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