🎬 Creative Trends June 2025: Why AI, ASMR & Copy-Paste Are Redefining Mobile Ads

The two-minute long videos, yeah, three-minute long videos.

Yeah, exactly.

And it's all like it's so like this.

What I mentioned with the short drama is like pre-qualifying the user.

So, anyone who actually finishes five minutes, like it's all already like a high-value user and a high-value pair.

And also,

I'm not sure if it works well because it's long and people actually really like to watch, so it gets better

position in auction.

But I also see on in one of like not one but multiple of my accounts

50 second videos, minute-long videos, or 59-second videos work really well, and that's something that works really well on Applaugh Vinay as well.

So, not only on Facebook, but on Applaugh, and this is something that actually

was started a long time ago by Google.

It's 4 a.m.

and we're rolling the dice.

Mate drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jackup designs, worlds chasing the sky.

We're the the two and a half gamers, the midnight crew.

Talking UA adverts and game design, too.

Mateish, Feelie, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

Let's KUA, master eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colors like a wizard in disguise.

Jackups crafting realms lift us to the highs.

Two and a half gamers talking smack.

Slow hockey sick, got your back.

Ads are beautiful, they light the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Hello, hello, and welcome to everyone's favorite episode.

Today, we are talking about creative trends and what their impact is on the mobile games industry.

If you want to stay two and a half steps ahead of the mobile industry, you should listen to these episodes because today Marty is going to take us where no other podcast goes.

We're going to review the best creatives from the last 30 days days to see what's trending so you can stay on top of your UA game.

I'm Felix Brauberg.

I'm Matiel Antovich.

And I'm Yakubremir.

And what the fuck is this?

Hello, America.

I thought you liked it.

Yeah, I thought you like it.

And

we

are

your

host, Guilla.

Why did you?

Yeah, could have threw us off.

That would have been a perfect intro.

Exactly.

It was amazing.

Amazing.

It's amazing.

I would never have done anything better.

So it's fine.

Thank you very much.

You, please, if you can do it like in every episode from now on, that would be perfect.

Yeah.

Good morning, America.

From now on.

Good morning, America.

Good morning, America.

Come on.

I saw Good Morning Vietnam recently.

Anyway, so I think we can

jump straight in,

which means

which means

only one thing.

Yes, all episodes

brought to you by Fast Spring, which is the no D2C drama partner, which is trusted by

top mobile publishers in the world.

So, if you want to launch a new web store or replace your current vendor, just go to fastspring.gg and reach out to them.

It's been 20 years since they started scaling the D2C business.

They're growing fast, profitably, and financial stability to back it up.

So, fastspring.gg.

Thank you very much, guys.

I know like it's an announcement but don't leave money on the table, especially with the latest ruling in like America.

There's no reason why you pay 30% anymore.

You know, get a web store.

Yeah, get a website.

US only for now.

For now.

That's the thing.

For now.

For now.

And we go to one thing and one thing.

Until Tim Sweeney becomes US president.

One thing and one thing only, which is your favorite.

Yes.

Golden Goblins.

I'm seeing the zombie golden goblins version of the ad every single day.

Every single day.

On Reddit, it's every day there.

It's direct copy of the thing that we talked last month, the multiplying rods from the gate.

Yeah, yeah, I will show you.

Also, please, guys, pay attention.

I'm going to ask you again because I asked you in the episode with a knead out.

Now it's a little bit easier because now you know what you're looking for.

It's actually all of these different episodes, or not episodes, creatives, we already seen this, right?

That's the one I'm talking about.

Yeah, yeah, we've already seen this, which is

not as interesting.

I think they have one more which is

actually new.

Yeah,

which is actually

you can still.

No, this is new.

Yeah.

You can hear the sound?

No, you can't.

No, it reminds me of the ball pits in McDonald's when I was a kid.

But it's Pearl's.

Yeah, yeah, yeah, yeah, exactly.

So it's all SMR?

It's all SMR, but the beginning was different.

But then, look.

Let's just close this.

So

first video, one minute, 59 seconds.

Second video, one minute, 59 seconds.

Another video, one minute, 59 seconds.

Again, one minute 59 seconds.

Five minutes.

Five minutes?

What

do we

all the creatives?

All the creatives in one.

Stitched together.

Stitched together with very nice uh

effects in between in traditional transitions yeah

and you remember what we talked about

when we talked about the the short drama

and also what i mentioned in the need out episode so this is it makes sense for short drama like who watches 10 minutes of this

It's physics and it's ASMR is super satisfying.

Everybody watches this.

I know.

I'm just

amazed.

I mean, I look forward to watching this every month.

Exactly.

yeah.

Like, you are completely on my golden goblins.

Yeah, so it's like it's beautiful, it's amazing.

Look, all the things, like, it's super complex, everything's happening.

Look,

but they also

it's uh

there you go, another

ad.

So, this works really well on Facebook, and would work.

Do you remember which game actually brought this like longer videos?

And we talked about the game a million times before.

I remember, now we don't talk about the game that much anymore.

But it's our favorite Hero Wars.

So, Hero Wars has

the story of the Minotaur lady, the two-minute-long videos,

three-minute-long videos.

Exactly,

it's all like

this.

What I mentioned with the short drama is like pre-qualifying the user.

So, anyone who actually finishes five minutes, like it's all already like a high-value user and a high-value player.

And also, I'm not sure if it works well because it's long and people actually really like to watch, so it gets better

position in auction.

But I also see on in one of like not one, but multiple of my accounts,

50-second videos, minute-long videos, or 59-second videos work really well.

And that's something that works really well on Applaugh in as well.

It's not only on Facebook, but on Applaugh.

And this is something that actually

was started a long time ago by Google, which started pushing long-form videos on YouTube.

And then everybody else started

using this.

On Apple, I mean, you all only run basically 59-second videos because that's the best.

And then you slap a playable ad on top of it, and then you can't leave the ad for three minutes.

And even Unity now does one-minute long videos.

Anyway, so I love that you're laughing at the pain of my existence.

That's literally 20% of my time.

Well,

that's how it works, man.

Unfortunately, or fortunately.

So, look, this is still

not in the end.

It's the middle of the creative.

Look

again,

this is another ad.

We should watch this.

So, so I think they have one

new creative, which we saw.

And look, see, it's two minutes long, and it's just all this.

And I know why is this.

So, they said,

or well,

I don't want to say who said that, but the main kind of

reasoning behind the long videos is that you have the best performing videos in the middle, which is anything from

30 seconds to 60 seconds, and then you kind of iterate the beginning, which in our usual case is basically the hook, which is three seconds, but in this case, it's 30 seconds at or a minute long at.

You can wait for 30 seconds AI hook.

Oh man, yeah.

Very soon.

Yeah.

Yeah.

You can do it already, just not that.

Yeah, yeah, yeah.

But still, like, everything,

one minute, 59 seconds, and above, and five minutes.

So, this is just the golden goblins way of doing things.

And I absolutely love it.

I absolutely love it.

And it's not only golden goblins, but look.

Have you checked the zombie guys?

We can, we can, but let me check.

Let me show you the

the kingshot.

Yeah, the iterating also pretty heavily.

Oh my god,

that's amazing.

And again, one minute, 11 seconds, 58 seconds, one minute,

fifty seconds, fifty-six seconds.

Looking, by the way, this is

this is so funny.

Wow.

So you have the AI hook, which is no ads,

not even a tooth, but like it's a bone.

Bone taken out of your tongue from the perspective of your throat.

Yes.

And then you go directly and then you're so creative.

Yeah, and then you actually hear the voice.

No ads.

No, no, no.

It just said no ads.

By the way, like, this is actually very nice iteration.

It reminds me again, like, of Russia so much.

But now

it's just all actually closer to Tower War.

Yeah, fair.

That's fair.

Okay.

Yeah, yeah.

Could be.

But now it's actually.

So many soldiers.

Well.

Oh, yeah, it is.

That's instead of the actual lines between the towers.

You're just missing the lines.

Yeah, it just goes straight to the

battlefield.

But what about these laser-wielding hulks?

They were also not there before.

Well, of course.

There's a lot of different

no ads, no ads, no ads, no ads, no ads.

Kingshot.

Oh, man.

Every time we talk about Kingshot anywhere, people just get absolutely crazy.

These guys stole the game.

I use it in the creatives.

Who cares?

I mean, I guess everybody cares, besides me.

It's all of these different creats.

Look,

that was not there before, definitely.

This is heavy.

No, no, like it's all new.

This is all new from the resource management and all of this kind of building

the army.

The mist.

And yeah.

And again, like one-minute-long video.

King Shot is not really stealing as many creatives from other forex companies as blatantly is.

I guess it's only on Kingshot, right?

Yeah, but I do remember this guy.

Yeah, we saw him last month.

Exactly.

He must be performing well.

Yeah, I mean, or just

employed by one agency who works with multiple

gaming

companies.

Waiting for AI to replace him.

Yeah, yeah, for sure.

Because

all of this, like

could be replaced by AI.

Like this basically.

Nothing.

Yeah,

even this.

Even even, even this setup.

This is like VO can do this thing, like right now,

exactly.

Man, I'm sorry, but you're going away,

unfortunately.

And if also, like, the there's still AI stuff, and this press any button is

a very nice AI hook.

Yeah, yeah, yeah, it goes straight to the desert theme.

But like that, no ads, full bone out of the

and also, man, like this,

you remember, like, we saw this like filter, a filter effect so many times before.

My friend actually took a picture.

I signed up to use his app as like a tanning app, and he took my face and used this for all his TikTok promotions.

Well, I guess you are

see if I can find it.

Well, yeah, please do.

They also run this

a lot of different

static images as well.

And I'm looking at Facebook at the moment.

You were right actually about the Tower War, man.

Yeah, it's Tower War.

I just realized.

It's just like you're missing the lines, but yeah, exactly.

It's Tower War.

See?

Oh man, this is so clever.

Yeah, they're very good at what they're doing.

Exactly.

Yeah, this is exactly that.

It's just instead of the towers, you have the tents, and then you have the road instead of the line.

The whole mushroom wars trick.

Oh nice.

I can't wait until we go to China again.

It's it's perfect.

Okay.

You can do so many things with Rome4 base as the base gameplay.

To like do the

altered stuff.

Yeah, for sure.

It's so amazing.

Okay.

Do we do we want to do like look at the whiteout as well?

Because I don't think we probably

we s we didn't didn't do it.

I haven't seen that much stuff from whiteout like

pushing aggressively as he kinks all like within all my games that I need to play.

I mean

the usual stuff, I guess.

It's it's kind of new anyway, but

okay

the devil snowman

Okay, what is this

a UGC

I think we saw this this already before the guy running from AI no this wasn't wasn't AI it wasn't AI I mean it was the guy running before AI replaces him yeah sure

I mean I don't get this lumber theme in in majority of the Forex games.

What do you mean?

Satisfying.

I mean, kinda.

Yeah, fair.

It's exactly the same with your coins.

It's it's okay.

It's just okay.

Okay.

And why would I mean, I guess it fit it's

just wait when you get to AI section.

I have one best

creative solution.

Oh, really?

Okay, okay, okay, okay.

Okay, that's uh

this is so much township.

Oh my god

I love how how they still borrow the the the simulation games or idol games kind of creatives

Okay, do you want to do the zombie idol whatever like what's the zombie what's the name of the golden goblin squan?

zombie idle zombies or something can I show you my uh can I show you my tick tock ad that i was made

please

i can stop sharing yeah i can stop sharing

okay be prepared yes

what what's this

it's a

beam it's called beam it's a tanning app and uh i signed up because he's a friend of mine and then he's like would it be okay if i use your profile picture for our tick tock campaigns so you just ai to make this

okay because I'm from which yeah yeah like why why are you retarded what happened to you

what happened to your face yeah what happened to your face like that's what two years of Matthews does to you you know yeah too much Botox

this is not even Botox but like this is just like facelifting facelifting

I don't know idle zombie minor Idol zombie minor okay which is doing by the way 60k per day now oh you know why because i'm pretty sure they ran CTV ads.

Because this episode is probably

a web show.

No, we already talked about Fast Spring.

Maybe

they're using Fast Spring as well.

I don't know.

But I think

they're running the CTV ads with Vibe.co because everybody should.

Why?

Because it's easy.

It's easy to launch, absolutely that simple, totally self-serve, and actually drives real business results.

Over 5,000 brands are already using it.

So maybe it's your turn.

So go and check out Vibe.co.

Easy.

Or call them, or just go and find the link in the show notes.co.

Now it's we're gonna do idle zombie.

You wanna share the screen again?

Minor.

Idle zombie minor.

Okay, yeah, yeah, yeah.

They literally have the same creatives.

I mean, of course.

Yeah.

Oh, wow.

We saw this before.

We saw this before.

But we didn't see this.

Who makes this game?

A Royal Ark?

Royal Ark.

That is, which is basically their only living game on the portfolio, so can't really tell much about the company.

But it's it's it's like exactly the same thing.

Yeah.

Yeah.

Ooh, but this is this is nice.

Interesting.

I don't even know how the my guess is the gameplay is also the same.

We can talk about this game.

It's fast.

But it's

something like

how can you be so good where you're just like copying the UI strategy one-to-one?

Yeah, I mean, that's...

Even the game one.

Yeah, look.

Apparently the game works and then they just slapped the zombie in Seville.

Exactly.

There you go.

I mean, everything better.

Yeah.

You don't really need what is dead cannot die.

Look, but this is so satisfying still.

I mean, come on.

Yeah.

Yeah, it's a nice iteration.

I didn't need to hand it to you.

Very nice iteration.

Not really, everything's copied one-to-one.

Yeah, yeah.

It's just they have like so good base, you know, because they always took the base from Golden Goblins and just iterated points.

So they're already there.

Like, it's, you know.

It's almost like

they know what they're doing.

Yeah.

Or just they know what they're copying.

so pretty much like what's the downside right now of just copying someone's creative strategy and that is working yeah like there's there's no recourse right you won't go and this is different enough so

that's the thing even like now the

with the save the king and save everybody it was like people well that's what what i heard some people think like it's just

players don't really know that they're playing a different game they think they're playing Royal Match, but they're actually not.

So, like, that's like the test game.

Casual players aren't really tech-savvy in a way that they really care.

Exactly.

I was listening to Smartless today, and

there was a guest, and he said, Look, what would you do instead of like if you're not an actor?

And it's like, oh my God, I have no idea.

I just like, you know, like me just preparing for this podcast, plugging in my mic, like that took me like half of the day.

I was painful as hell.

I was like, what?

So

they just like,

I don't want to say there's why it's called casual.

Exactly.

Yeah.

That's it.

They are very politically correct.

Thank you.

Thank you very much.

So it's like,

I don't think they like no one noticed.

Okay, so this is all like ASMR.

I mean, it is just one-to-one copy.

Yeah, it's one-to-one copy.

We've already watched this, right?

uh, still work.

I just had this tab opened.

It's always there, yeah.

But look, that's before the 4x section.

Oh, I don't, I don't, yeah,

I think we saw, we saw this.

There's a shark, there's

a double shark.

This is my favorite.

Double shark slingshot.

Double shark.

Double shark slingshot and different

gameplays.

Can you see how he's holding it?

It's different.

Yeah.

Yeah.

He doesn't even need to hold it, to be honest, because like you see it.

He's stuck on that.

Yeah, Yeah, it's stuck there.

He's actually pulling it down.

It's suicidal.

But like, I've been using these playables.

Like, I've seen a lot of these ads.

Wow.

Yeah, this is the big screen, big screen TV.

No, no, no, no.

Like, this is actually, I used this for one other match-free game last year in December, and it's like literally like giant screen, giant TV screen kind of concept, which people use.

It works.

It works well.

Okay, so that's.

These playables are so good because what you don't see here is like if it's an iOS ad, you have the

interface, the pop-up that comes up from below.

And sometimes when you're matching to save the character, because you care about the character, because it's almost dying, you always click on the ad, the SK overlay.

Yeah, oh, yeah, it's cool.

This is new, also.

Oh, this is kind of reversed.

Yeah, so the rocks are saving him.

I'm not sure.

Yeah, Felix, right.

Like, rocks were always like a pressure point, not the.

Yeah.

Not the one that you want to.

Sure, but then, yeah, okay, fair.

He never went through rocks.

Never went through rocks now.

I don't think he will make it, though.

Let's see.

Maybe.

Please die.

Oh.

I think the first time he actually looked at it.

First time, actually, yeah, exactly.

Yeah, exactly.

And again, guys,

one thing in common:

Two minute long video.

The previous one was one minute, 50 something.

Insane.

And I think like it also, like LaRoom, which was been using this, or has been using this for a while.

Like all these long form videos.

It's just the fact here, it's failed, and then you go to a different level, and then you just stitch together different videos.

Again, again.

It's failed.

And winning for a while?

Or it was always winning the first one and then losing the second one, right?

Yeah, yeah, and

this is my favorite

blockchain.

Yeah, blockbusters.

Blockbusters.

Yeah, but this is actually this is not new, so I'm not sure why.

Is it maybe they just used, oh, yeah, of course.

They came together.

The same strategy I mentioned with the

Golden Goblins or Idol Number or whatever.

So, this is one of the best creatives

they always had because it was in almost every fucking creative trends episode.

And

it starts exactly at the second point.

So the first

hook is the second video with the blog blast here.

And then we have the meat, which is the best performing video.

And then suddenly you have one long video which consists of two really good performers.

And this one, the first one is a hook, basically, which is

good.

Yes.

I kind of was watching the Facebook because there's always

the craziest shit, but still.

Let's see

if we have something else in here, for example.

Yeah,

this is slightly different.

It's a hype stuff too minutes long.

Snake snakes have become basically the staple there.

Like it's always with the snake.

It wasn't like that before.

It was mostly physics, like lava, rocks, or whatever.

There was a snake here and there.

Yeah, but it seems like now it's like a snake everywhere.

What the fuck is this?

I see you're GC.

Okay.

Another person being happy that he's gonna play multiple characters which are gonna be replaced by I.

I kind of thought everybody's gonna be replaced by I, but the major majority of people

can we uh can we also check

after a royal mat or

royal kingdom?

Can we also check pizza ready?

Because they're increasing their downloads.

That's 17 million downloads in the last 30 days, and that's more than they had before.

So, I'm wondering if they're doing something interesting on the creative side there.

Still having the celebration, still running, yeah, it's still running and not only on Instagram anymore, it's also on Google.

So it's still

they're still riding the wave of

the influence.

Well, not the influence of the celebrities.

Although

Facebook shows no data on

Sensor Tower, so that's definitely that definitely doesn't make any sense.

Anyway, okay.

So what, Pizza Reddy?

Yeah.

Look at these these downloads, it's just nuts.

Okay.

How small can you get?

It's Mintigreen, it's Mintigra.

Okay.

What screen this is played on?

Potato?

Wait wait wa wait what's up there?

Where?

There.

This one.

It's all Mintegram, man.

Like, I can't see shit.

Wha what what explain, please.

Yeah, Mintigirl is always small or what?

No, they have playrex.

Yeah, they went playrex, but it's

it's ASM.

What was the resolution?

You play this on Apple Watch or what?

No, they have these weird small resolutions on Integral sometimes.

Not sometimes, but it's in the specs.

And where do they play this?

I have no idea.

I don't care.

It's not like this.

But let's just not do Mintegral.

Like, here's all Mintegral and Unity.

Oh, okay.

LOUNITY will be better.

There we go.

Big.

Oh, this is nice.

This, yeah, this is full Polaris.

Resource overload.

Yeah, pizza overload.

Oh, I would like to get pizza now.

This game is a beast.

It just will never die, huh?

Why would it die?

No.

It won't.

I mean, yeah, but why?

17.5 million?

I didn't think it was going to be this big for this five, if I'm really honest.

Okay, fair enough.

But they're pushing it, so why not?

They're pushing it for like the majority of the channels.

Let's see if we have anything interesting.

What happened?

What's happening with Facebook?

Jesus Christ.

Anyway,

we can try.

Actually, this

is like an interesting.

Let me show you the brawl stars here.

Today, apparently, they have this

nice video.

They have

Sonic.

No idea.

I don't really follow them at all.

I was just looking for

oh, maybe it was Codebusters.

But it was quite nice.

And I also can check like a 50-second video on Facebook.

So I was like, ah, well, it's not on Facebook, it's on upline, actually.

But I was like, yeah, okay.

Sorry, it's Codebusters.

Yeah.

But besides that, it's just, yeah, nothing else worth

the actual attention.

What do you think of the

decline of the game?

What should they do now?

Bro stars.

In terms of the marketing.

I see where you're getting at.

They need to contact PBX Partners, right?

Exactly, yeah.

I mean, of course, because...

I didn't even want it to try.

Yeah, I mean, they should, because why?

Because today's episode is also brought to you by PVX Partners.

Simplest and most effective credit line for marketing.

Exactly.

Because if you want to scale the game and you need capital, here's the deal.

PVX Partners, no equity dilution, flexible repayment as you get paid and term sheet in just 24 hours, funding in 30 days, pvxpartners.com.

Very founder friendly and built for growth.

So visit pvxpartners.com and take control of your UA budget.

The best part

not giving up a piece of your company.

PVX partners.

So what they should do instead of

obviously call PVX partners

but

I think so they have cash flow stuff probably.

It doesn't matter doesn't matter.

They can use the cash to actually you know grow squad busters or just turn that ship around.

Anyway, let's check what's what's happening on the download side because

I mean there it's 130k downloads per day it's not bad

for this type of game

and they're growing actually I know but they're growing actually

you know big disclaimer supercell

yeah or

youtube army in the background

yeah I know I know I know in terms of the downloads yeah it's actually not as great as it was before and it was way more what about revenue check monthly revenue yeah yeah yeah yeah

Yeah, it's

what a piece.

Monthly, monthly, monthly.

Yeah, yeah, I don't know, mentally

running out of steam.

They're still making $43 million a month, so no.

Yeah, I would say even more

because it's the sadness multiplier.

And they do web shops for sure.

So, yeah, yeah,

that's the big question because they are on like on the spearhead of that web shop.

They have their own web shop, yeah.

I mean, like, even the pop-up.

Yeah.

But honestly, I don't think like suddenly like 40 million disappears.

Yeah, 40 million doesn't come on the web shop in like three months.

Maybe 20% if you're lucky, right?

Maybe.

So, anyway.

I think they are doing a lot of marketing stuff already in terms of like the actual UA.

So I'm not sure if they should do anything more.

it's just you know like you see the creatives

it's just

I don't want to say boring stuff but it's boring stuff same thing all over again there was one thing which was interesting which was the

and the kind of cinematic trailer that I showed you right now but that's that's pretty much it look I mean do you remember this creative

We were talking about it last year in our creative trends.

It's exactly the same fucking creative after one year.

Like, come on, guys.

You can do better.

Yes, it works for them.

Yeah, first seen three years ago.

All right, yeah.

I say,

I want to show you

this tab because of this creative.

Which was, if you remember when we were talking about the Beetle Defender and I showed you the Archer or stuff, it was kind of this

hexas or not hexas, the iPhone notes kind of thing.

Yeah.

Or is it called checklist concept?

Checklist concept.

Yeah, I mean, like notes, iOS notes concept, which is kind of nice, but I just wanted to show you like this is actually happening.

And then they have one other creative, which

is where

I would say

it was a playable.

I think so.

Yes.

Oh, no, it's also a playable.

This

is very important because we saw a similar one already before.

Yeah, we see it.

It's very important because I want to show you something else.

And this is like a good buildup for that.

Let me check if I can go right away to that.

Yes.

Like this, like in-space giant tower of blocks or tiles we've seen already, for sure.

Hello.

There we go.

Hello, color block jam.

Where did I see this?

Really cool.

This is super, super cool.

And this is still Hexa, yeah?

No, this is colorblock jam.

This is color block jam.

Yeah, I already already went to the color block jam because I wanted to show you first the hexasword because I think like it's kind of went from that direction, let's say, let's say.

But maybe, maybe, maybe I'm wrong, but still, very similar concepts, and I really like it.

It's very innovative.

And also, what's really innovative is this look.

a

it's a story-driven creative.

Looks like Regan Morty.

It looks like, yeah, Regan Morty, and also looks like the plants versus zombies, the zombie from like that type.

Absolutely.

But look, look, look at this.

Like, what's

what's happening?

Like, he's moving the furniture exactly like the top of the screen, like, they're moving the

blocks.

I mean, I was very surprised to see something like this.

Look, it's even here.

It's

very, very different.

Very, very different.

Yeah.

It's actually quite fun.

There you go.

And this is, yeah, okay.

So it's new

on Instagram.

We have also like some of these, like

new ones, which was very sound ASMR.

We saw this already, solar this already.

By the way, we write they kind of picked on 400k per day

anymore.

15 mil per month IP.

Yeah, yeah.

Okay.

Plus, another, what was it, 30% on ads?

Yeah, something like that.

This

ASMR.

You cannot grind them all.

Shredder.

Shredder, yeah, it's shredding.

Shredding

all of these.

I really wonder, like, how much these shredder ASMR satisfaction mechanics that they implemented into this really helped move the needle.

I have no idea.

To be honest.

No idea.

But it always, you know, there was this time when, you know, all the hyper casual companies and they say, oh, you change this.

Yes, and CPI goes up.

Yeah, exactly.

And you add this

different

colors, one yeah, particle effects, and like suddenly from one dollar to thirty cents.

Like, okay, fucking hell.

So, I mean, might be very much the same case in here.

The blocks definitely have like Lego Starbox has a

huge market.

Yeah, yeah,

it wouldn't be there.

I think so as well.

Yeah, I think so as well.

So, okay, so that was this.

And then we have

some interesting things which is going away a little bit from the casual space.

And to our good old friends from Archer.

Look.

Really?

Yes.

Archer is also starting to build this idle arcade stuff.

Yes, idle arcade stuff and like all the lumbers and simulation and then

spinnings things.

Before I forget, anybody saw any Squid Gamer-related creatives these days?

No.

No, I don't think so.

Okay.

Yeah, it's just like it's trending.

So

just curious.

Trending again.

But this is good.

Archer is very

innovative with their concepts.

This is not that innovative.

It is very good.

And I know we were talking about the Vital Defender and they're like super fake creative.

Now I know where it is coming from.

I know exactly where it is coming from.

So, I mean, they have this team fun.

And also, I think, what else?

Yeah, nothing that's that important.

I have

the friend of the archer.

archero.

Where's the fucking cupy barrago?

Let's let me just do it.

Let's just do it here.

What?

Okay, something is with

interesting.

Let's see.

Okay, something is with sensor table.

Thank you very much for the episode.

Anyway, so we have again we come back to our good old friends,

but they're now kind of doing the the UGC stuff, which is fine.

But then I have one other creative which was really interesting.

And I think weren't they using Cameo last time?

Were they what?

Cameo for B Great Celebrities or something?

This is just like UGC type of creative, so it's like working with the UGC companies.

Okay.

So that's it.

So no big great.

I don't know who's there.

I know like this is a random person.

I think.

Okay, this is nothing that important that we saw already before.

Look.

This is an chat GPT

100%.

Yeah, this is ChatGPT art.

Yes.

And even the font is ChatGPT.

I mean,

I saw a model, a model released this month that was literally trained on a data set of ChatGPT images.

Like 100,000 ChatGPT images.

Jesus Christ.

It's insane.

Yeah, we were talking about Magic Shirt, and you know, where is this coming from?

The good old Zumba.

Zuma, yeah, good old Zuma and like Blockgem3D and like all the.

There's a shredder, see?

Yeah.

Like, man, those shredders, they do something.

Like, there's something with those shredders.

Urgency.

I remember the shredder.

Yeah, it's true.

Urgency, but in this case, it's urgency, for sure.

Yeah, not the need near that experience, but urgency, yeah, for sure.

And I remember the Boombi game shredded.

They're all shredded or whatever, and it was also kind of having low CPIs for some reason.

Shredding is great.

Yeah, I mean, I want to show you also this lady, but we already saw it before.

Oh, yeah, she's

getting

a matter of time until until somebody gets killed.

Yes.

Yes.

And then.

Oh, I know.

Oh, here.

Oh, yeah.

Okay.

So I saw it here.

Of course.

See?

Whoa.

It's the Whitle Defender.

Like, it's the same.

It's the same thing.

It's the very same concept as I showed you in the creatives in that episode.

It's just it wasn't copy bar.

It was like at the random whatever ninja or something.

So I thought.

So Russia lucky.

Yeah.

Yeah.

It's like, okay, I know, I know where this is coming from.

And this is, I was looking at like the top creatives in US overall, like Adamop.

So we have

some weird stuff.

Obviously, it's not like this overall, it's not only games, but still, like, the majority of these are just games.

A little bit, this one,

and like these sniper creatives.

What?

Geez, I mean, yeah, exactly.

How?

Yeah, yeah, bad.

Can you be?

Yeah, exactly.

That's the whole point, man.

That's the whole point.

It works.

Yeah, exactly.

It works really well.

And then I have the actual games.

So we have the ad mobs, we have the good swords, Candy Crush.

Even Fortnite is running a lot of ads on Google.

It's insane.

It's their funnel.

It's their funnel.

They're trying to get people to PC.

Oh, there's our girl.

Toy boss.

That doesn't work like that, like, physics-wise.

Man, it doesn't matter.

But there was like invisible part of that wall right there.

See, even there, like, why is it not dropping on her feet?

Yeah, yeah, exactly.

I mean, this is way lower quality than the actual Royal Match crew.

Yeah, the actual physics, which are like satisfying in the Royal Match.

Exactly.

Yeah, yeah.

And this is.

Let's move these rocks yeah it's next to each other right yeah

see and see how small the rocks are

it wouldn't work like it like works perfectly because now look like yeah exactly look at the the stairs look at the stairs it's even moving there it's moving there

okay man you need to do it see felix this is the problem to your original questions like what if everybody copies everyone it's not easy to even copy everyone exactly because the quality

takes time to be copied.

Yeah.

And even if everyone copies the same same creative, like the LTV kind of rules over

all the creatives,

the creative can get you very low CPIs, and there are some like

proven concepts basically, even with like when I run some like

idle RPG games or whatever games, and I put survivor IO, even even for one

Forex game, I put survivor I/O, the kind of gameplay ad, immediately took over basically all the spending.

Immediately.

And this is just only happening on Facebook because this concept is let's let's call it proven.

But then, like, the draws was absolute shit.

But still, it kind of works on the scale on Facebook.

Yeah.

But LTV always dictates.

Okay, so yeah,

I think there's a lot of people.

Any more Forex stuff?

No, I don't want to go Forex.

No,

let's skip Forex this time and then just go to AI and then we can finish.

Yeah, corner.

I forgot.

Yeah.

Yeah.

So,

as usual, the typical culprits.

So, my new favorite way to go and check AI stuff.

So, we have

lens of jail with this miniature jail.

Lens of GL.

Lens of GL.

Lens of GL, yeah.

But I literally saw the LoRa on Flux model how to create these images within the bottles.

So I'm guessing guys are literally using that.

And just

like, I actually know how to create these.

It's like a trained model data set that has been added into it.

But it's great.

And there's this one underlying

one underlying kind of again development within this creatives that I'll show you.

Just look at it carefully.

You can then guess and tell me.

Yeah, some more anime girls.

They are not moving or anything.

They're just kind of standing there.

Yeah, then there's this.

So, again,

yeah, Trojan horse.

This is new.

This is not something that we saw.

Again, so funny.

It's so funny.

The

farming part, but it's much more fleshed out.

And you see it last from last time.

Like it's more.

More quality.

It's smooth.

Yes.

In the scenes, the camera angles, everything.

It's not just like we have an image and we do just like zoom in, zoom out.

Now it's actually like we try to do stuff.

Yeah,

there's definitely movement and gestures and stuff.

Yeah, yeah, yeah, yeah.

So there's also our

hugging of the

breakout of the ladies.

And this is again some kind of Laura that does like 360 or I don't know, like six seconds creative.

They're doing really good.

And I think like there should be the benchmark of like how good your AI stuff is currently looking.

Then we have Lumber Chopper.

That's the other one.

Yeah, which one you showed us last time.

Yeah, it's actually a lot of their creatives are like this.

That's super sensitive.

Which is

the usual thing, which is nothing is AI.

But the one that literally I had to dig out and check and get was this one because this is just amazing.

Just

look at it.

This is the generated image that somebody generated, and then they do this with it.

Very nice.

That's like the top AI hook this month, literally.

I will wait a second.

I will show you one top AI hook.

That's superset, by the way.

Oh, you can try to top it.

Hold your beer.

Then we continue with again our favorite, which is

it for all favorite.

Yeah,

all favorite.

Everything is.

Size of castles.

Which again, what it does, you see these images and they're getting more and more narrative, more dynamic, more kind of movement within themselves.

So now it looks actually like a full-fledged movie.

It's not like just a generated image with zoom in, zoom out, zoom in something, even though there's shit like you know, stuff that you saw there, like bottle flowing from the bottom and stuff like that.

But it's done very, very well.

And there's a lot of movement on

top of stuff there.

So crazy how quickly it's getting better.

Yeah, month by month.

It's getting very, very fast and very better.

Here's another example of the same thing.

Where, again,

this one's actually a little bit worse.

I think this is the one from the older set where you see just it's like a scene.

It's like less movement.

So this would be the old one, and the one that you saw would be the better one.

This is just like images, just to cross-compare, and then it goes to creative.

So that's there.

IP infringement.

No.

IP infringement, guys.

And I haven't seen this one yet.

This was really fun.

This was really nice.

it's almost like a Kingshot uh creative that I saw last month basically it's just exactly this this this same flash style so not only we have IP infringement we put it all in Minecraft style to top it off

so yeah these guys just you know push it they don't care

they don't care

single month they they don't care

okay moving on

not that many but there's one new creative from Apex Apex Girl where it's basically just a gallery of girls instead of like, yeah, they still run the usual kind of

frozen family stuff, frozen girl stuff, and your secretary is dumping you and shit.

But yeah, this is the new one basically that they have there.

Yeah, well, it's as the classic stuff.

Yeah, yeah, that's there.

Exactly.

It still lives.

Yeah,

this is kind of an enigma to me because I was really looking very carefully on the River game portfolio and if I understand only dark war because they started with the shelter thing is using AI all the other dark war only

at all.

I'm like,

why?

Why not?

Because it doesn't really help anything.

It's like the

gates are way stronger than AI stuff.

Okay.

I mean, dark war doesn't work.

This is exactly the theme.

They're pushing it really well.

So from those day

days with houses and shelters, they still run it, of course.

But they also moved here, which, like, again, it's just like much more fleshed out.

Comp again, more movement, more stuff in it.

So, it works very, very well.

Yeah.

Um, what's there?

This is

what was it?

Yeah.

This is also Dark War, but what they add here is this rain effect that wasn't there.

The rain is.

It wasn't there during this, yeah.

These exact images was there, but there was this rain effect because there's a rain hook

in the beginning.

So that was iterated here.

And then, uh, which I wanted to show you, I guess, the house here.

Yeah, it's just like new type of shelter.

Yeah.

They added instead of a completely

wrecked whatever apocalyptic you have.

I don't think this works.

I would say the

apocalyptic things works better.

Yeah, because these two brown

is very positive.

This is a very positive thing.

Like, how is like, but again, like, this is a different spin because this is level 100 instead of like family round progression, instead of,

but they still have like uh

these, like uh, whatever real life hooks, and then like these again, they added a lot of rain.

I don't know why

it's raining in China, yeah, I don't know these days there, and uh, yeah, as I said, I really looked carefully, couldn't find anything here on the

I was really looking even in the last war this day this time.

But yeah, let me show you the last thing.

Crazy how quickly it's moving.

There we go.

This is this is not VOR, is it?

It is VO3.

Yes, yes, very impressive.

So it's all AI.

Anyway, catch you tomorrow with more medieval BTS.

Are you finished?

Now get your noble backside to the the siege large.

Download Kingdom Maker and rule your kingdom or ruin it gloriously.

Everything here, just AI.

Look.

Every single siege.

VO, JGPT, Topaz 11, and Midjog Link.

I think I know everyone except auto caption.

It's just for subtitles when.

Topaz AI is very important in these cases.

It's very important because VO3 has very terrible resolution still.

You need to upscale it and pretty much run it, like beautify it through it.

Yeah, exactly.

But everything in that in that ad was just AI stuff, like the like the hook was VO3.

Like, you can see it, you can see it, but but that ad took like an hour if you know what you're doing, uh, it's a little bit more because of the polishing and stuff.

But, yeah, it depends like if topaz or all these things are local, or or uh

no, topaz can be local, so yeah, all running on cloud.

If

exactly, very, yeah.

And I think that's it.

Thank you very much for

listening

and going through all the trends.

If you, you know, if you can take us home, Felix, because you do, you did a very good job at the very beginning.

That would be awesome.

This has been another amazing episode from the Two and a Half Gamers, helping you stay two and a half steps ahead of the gaming industry.

From all of us hosts, thank you for listening.

Bye-bye.

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Ciao.