🚨Lands Of Jail: Prison SIM meets 4X strategy. It's Frozen City + Whiteout + Toy Factory & scaling

40m

Today, we take on Lands of Jail, a Chinese-built 4X survival-sim mashup that combines Frozen City onboarding, Whiteout Survival progression, and King Shot-style map layering, all dressed in prison jumpsuits, toy factories, and riot suppression mechanics.


Lands of Jail is one of the weirdest, deepest, and most well-executed SLG hybrids we’ve seen in 2025. Built by Chinese studio eWorld, it mixes:


Frozen City-style idle onboarding


Hardcore 4X warfare


Saga events, riots, gacha, and Discord-forced alliance spam


A prison toy factory (yes, really)


And some of the most absurd AI-generated creatives on mobile


In this episode of 2.5 Gamers, we go deep on:


What’s working in monetization, pacing, and theme alignment


Why King Shot might be its closest cousin


Where the game borrows from Whiteout Survival, and where it improves


How creative strategy blends GTA, toilet humor, AI anime, and frozen family fails


Why this might be the next 4X template other Chinese devs will clone


🎯 If you care about hybrid casual, 4X, or survival sims — this is a masterclass.


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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/k-r2MT16zlc


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg


Chapters


00:00 Introduction to the Podcast and Game Overview

04:07 Exploring the Game Mechanics and Cinematics

07:02 Prison Management and Gameplay Dynamics

10:00 Game Progression and Player Interaction

13:14 Company Background and Game Development Insights

16:11 Market Analysis and Game Strategy

19:05 Final Thoughts and Comparisons to Other Games

22:15 Game Monetization Strategies

24:06 Gacha Mechanics and User Engagement

25:26 Trends in Game Genres

26:12 Creative Marketing Approaches

28:47 Scaling and User Acquisition

31:37 AI in Game Development

33:22 Creative Concepts in Game Ads

35:50 Final Thoughts on Game Trends

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - matej@lancaric.me

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

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Listen and follow along

Transcript

This is the part that we talked before: that why DC Dark Legion probably is not making money because they skipped this whole like time currencies, barracks of unit training, forex map thing.

I still wasn't able to unlock this last icon, even though I really wanted, even though I'm central HQ level 11 already.

Which if you spend some money, yeah.

It's 4 a.m.

and we're rolling the dice.

Late drops, knowledge made of gold and ice.

Felix with ads making those coins rise.

Jack up designs, worlds chasing the sky.

We're the two and a half gamers, the midnight crew.

Talking UA adverts and game design, too.

Matej, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

But KUA, master, eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colors like a wizard in disguise.

Jackups crafter realms lift us to the highs.

Two and a half gamers talking smack.

Slow hockey sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Yeah, you should.

Hello, hello, hello.

Welcome.

This is two and a half gamers again.

My name is my name is Mattel Anchoric.

I'm Felix Proberg.

And I'm a cobremier.

And we

are

a host.

It's so unsmooth.

I know, I know.

We'll get there.

We'll get there.

We'll get there.

So, I'm eye candy today because we were covering another forex.

Is that what's happening?

Man, you were not supposed to spoil it.

We were covering a prison game.

Yeah, it's a prison game.

There you go.

It's prison.

I didn't see any CTV ads for this game, but if you want to go there, you should definitely call our dear sponsors vibe.co because they're you know thanks to them we can we can record today we would record anyway but they are definitely our dear dear sponsors so if you want to grow your game on the ctv you should definitely call vibe.co so it makes it insanely easy it's the simplest streaming tv platform out there actually you can you can create campaigns in in few clicks so whether you're a startup or scaling fast your game vibe helps you drive the real business and

has additional UA channels, not just impressions.

ETV ads used to be only for big brands, but they are here and they are for everyone.

Check out vibe.co.

It's vibe.co.

You should also go and check it out in the show notes.

Thank you very much, guys, for sponsoring this episode.

So, Lions of Jail.

Is that what we are talking about?

It is.

I can't wait.

I can't wait.

I can see.

Anybody other than me played this?

Absolutely no.

I was playing Word Search Explorer, the biggest admon hit of the year.

Of course, of course.

I just can't.

Yeah,

I just can't.

Oh, exactly.

Yeah, this is exactly why I can't play this.

Yeah, that means that reminds me that I also need to bring the YouTube video of the onboarding, as usual, with our forex things because

that's just not not not not better than seeing forex slowly unwind itself on you from the moment that you don't think it's a forex i mean when a game is too easy and too kind to you that's when you know you're playing a forex

no no i think it's when when you don't really know what what's happening that's where that's that's the forex sign yeah okay that's the better way of putting it yeah yeah things

and then a hospital comes and then you know.

Yeah.

Yeah.

So how this starts as usual.

Let's do it.

The Forex way, now that you know it.

Forex way.

So there's a pretty big in-game cinematic, actually.

It's happening with all the game.

Game is pretty big.

The game is pretty big.

Yeah, so just wanted to stress that they really took their time to flesh it out properly.

But it looks like it's not a Forex game, as it should be.

This reminds me of that cinematic that we saw with Age of Empires Mobile.

There was also, like, you remember, guys?

That one hurt.

That one hurt.

That one hurt.

How is this

similar to

because there's in-game cinematics?

What do you mean?

Okay, whatever.

I'm playing.

Never mind.

I hear you.

Yeah, so we have our sexy secretary, as usual.

There's a sexy narrative character.

Check that.

We choose an avatar.

This is new.

We don't really do it.

We usually have predefined.

So our narrator gives us some tasks and we are actually a warden of a prison, which is new.

And I get that why this is happening probably.

The layout seems kinda familiar already.

Whereas there's a road from the bottom going into our uh city.

Is this a pair of game?

No.

Okay.

Let's just wait.

You'll see.

It's not.

So we get our first bunch bunch of prisoners.

Those prisoners are then put into their cells.

And

we, of course, get revenue out of them.

And then we see that the usual kind of

needs three.

And then immediately from the screen, we can deduct what's this gonna happen.

So again, Matteo Felix, what's gonna happen here?

Where?

Here?

Here.

What's the screen?

Well, it's just frozen city.

Exactly.

Frozen city city is gonna happen.

So, idle simulation is gonna happen on the overboarding, which is defined by these

upgrading the like increments or pretty much parts of the rooms, and then you get to upgrade the whole room.

That's the frozen city staple.

So,

already at this point, I was thinking, like, if this is another century game, or wait a second, already River Game was using this template at the Dark War, where, but there was no road.

Maybe there will be a road, I don't know.

So, I was like, hmm, let's see.

But yeah, there's definitely Frozen City happening in the beginning, which is now becoming a staple, by the way, in Forex onboarding manipulation, which we see now in Dark Wars Survival.

DC, DC,

DC,

IC0.

We see pretty much everywhere.

Kinkshot, everybody is now jumping on it, even not being Century Games.

So it's again very, very proven.

Even the combination of Dark War, which is the combination of the

gates mechanic rolled around the city with the idol simulation, which is a dark war setup.

So now it's literally taking off.

It's like this is the thing that you should go for.

So our secretary gives us more and more things as we go.

Then we have the usual button for the quests for Forex games, as you see there on the bottom of the menu.

Yeah, you slowly start to upgrade these things.

It follows the very close pattern of Frozen City, where you start from the houses, which are the cells in this case.

Everything is like nicely themed in the prison style way.

So pretty much the whole frozen city setup is done through this thing.

And then as we go, as we go, stuff kind of moves, moves, moves.

And then at some point,

new things starts to pop up, which is, we're gonna go and hunt prisoners.

So there was this wanted notice.

which is the usual wanted notice, which is the pressure point.

Because usually what happens within these games, you get some kind of longer timer where it's like warning you need to do this complete some quest we put pressure on you as usually i failed the timer on purpose nothing happened it just stays there that's the other staple so we get the girl from the icon actually she she's the one on the icon and we get to hunt her and she unlocks the usual saga progression so we

Yeah, yeah, that's not the case.

There are one more screen that's gonna happen with that.

So we actually building a toy factory in the prison.

So the prisoners are building toys and we're selling them.

So this is their idea behind the money generation.

That we are building toys and you can like work the prisoners very hard and lose their morale and like a little bit of that, you know, morale riot.

There can be even a riot actually, and you you need to call the army because your prison will go, you know, be overtaken by prisons or whatever happened to me.

I was not looking or paying attention.

So we move on and then we build some more stuff, more frozen city, frozen city, frozen city,

more frozen city.

And then

as we go, there's more frozen city.

And then people starts to get pissed off.

And yeah, there's the riot.

So the riot mechanic happens.

And now you need to like do some things which I said I completely missed.

Did you shoot a guy?

Yeah, you play a little bit of like anti-riot game, basically.

Think of it.

You know where we've seen this.

What's the analog to this?

The sniper hunter?

I don't know.

No, no, no, no, no.

Think, think.

Skingshot.

You have these little bit invasions from time to time that you need to cover and like do something, skill some enemies.

It's kind of far-fetched, but it's iteration.

It's iteration.

It's almost like me saying it's a tower defense.

It's much fun.

That was funny.

That was funny.

That was a great episode.

Okay.

So you win this if you're not me.

And then you continue.

And there's the use of chapter rewards as the Frozen City template has that.

And then you continue and progress and progress and progress.

You get more prisoners.

Here is the thing where, like, again, you can make them more toys or less toys.

You can increase your metrics.

And then I think that's the point where our video on YouTube ends, which will bring me to the real game.

So what happens afterwards, the saga saga unlocks basically with the idle mechanic and our usual setup where we're going after these prisoners and we have the

typical thing, which is like nothing.

Of course, you fight other.

It doesn't matter.

That doesn't matter.

Whatever.

You just fight.

Those are your soldiers, actually, man.

Like, those are whatever.

Prisoners are soldiers in this game, also.

So I'm winning, by the way, even though I have a lower army rating.

Ooh, it means my team is actually.

I'm very proud of you.

Yeah, I know.

Finally,

later down the line, the scout hanger unlocks, as usual.

There's there's our feature right there which unlocks the map.

So if we go

simplify the map looks very simple, though, compared to the other ones.

So here we are at the map, and there's our usual map.

By the way,

this game is so many things.

Yeah, that's like that's the usual force forex play.

By the way, guys, this thing is so aggressive.

Like, it seems in current days, it's mandatory to have bots that drag you into the chat and demand your country and Discord name immediately.

Nice.

If you don't respond in one hour, you get kicked.

Like, literally, half of my messages here are like bug messaging, reply to this message.

To prove it, otherwise I'll kick you out of the LNS as a robot.

There's like so many people writing to me, like,

use Discord for communications.

Please tell me Discord using me.

I will promote you to the no, no, no.

So like it's so invasive now that like whoever Alliance you like you need to be at their Discord like in like five minutes.

So are these real people or is it bots asking you?

These real people, real people.

Real people.

Really?

So they're asking you if you are a bot or something.

Sometimes they're bots and sometimes they're real people actually.

But it's just like it just shows you how sticky this thing is.

Like in order to do anything with it, you immediately detroit you have the discord and it's coming from the players, not the app itself.

Yeah, that's the best part.

How do you know they're real?

What do you mean?

How do you know those people messaging are real?

Because you see them in the Discord.

Okay.

I don't know if you checked.

You have to.

You have to.

You get kicked out.

Like, I was just lucky that the last one didn't kick me out yet.

That's the thing.

I guess it's like seventh one or whatever.

Who's Mia?

And let me guess.

She's tied to a bomb?

No, she's just tied.

She's the sister of our secretary.

So it was not the secretary, it was her that got kidnapped.

And now we need to rescue her with this giant timer.

And yeah, she's chained there to some.

I don't know if it's a bomb.

I don't think so.

It's a bomb.

It's just.

Yeah, it's nothing.

She's just sitting in a chair tight.

Yeah.

Like...

In chains.

Beaten face and makeup.

Yeah, it's dramatic as usual.

Timer runs out, nothing happens as usual with these hostages.

But it's the staple mechanic of these games.

So they're following the formula pretty closely here

of what we saw

there with like King Shador, Dark War, survival.

But again, they're not using the River Game template.

So this is not one of the guys that we talk about usually at the podcast.

No River Game, no Top for Fun, no

Sentry,

no

Fun Plus, none of these.

This is actually, as we learned from our great friends in China, a company called E-World.

E-World.

Yeah,

which actually has this great game that we're gonna talk about at some point.

Yes.

This is vampires or like nannies.

No, it's this waifu simulation, like simulation plus life.

Actually, there's like a great article

on WeChat that I read through this.

Like these guys,

they know what they're doing.

They're coaching.

Just listen to this.

Yin Xian,

if I read that correctly, yeah, man, like a don't don't do it.

Yeah, predecessor was Ivan Game, which was established in 2012.

Originally engaged in joint operation related to business, we have successfully operated more than 2,000, 3,000 products.

Basically, many of blah blah blah blah blah.

Between 2015 and 17, Transformer began to distribute products, starting with the product Gold Coin Monopoly, and then

was the first in China to make a simulation business game.

At that time, everyone was making very heavy products such as RPG and SLG.

Basically, it's also a pioneer of simulation business in China.

So, these guys make the prison game?

Yeah, these guys make this prison game now.

And like, this is only possible to know thanks to our Chinese friends.

And kudos to heaven.

Because I was also looking into

any kind of Western press releases, and like

what this is what I found.

The specific founders or key people are not publicly highlighted in press sources.

The

company CEO or lead designers have kept a low profile in Western media.

Yeah.

But but this is the usual thing with like Chinese forex companies, like Singapore Just Game Technology PTE.

There you go.

Go on.

We are hiring.

Send us your C V.

Yeah, so we'll call you.

So the company definitely knows what it's doing.

Like the article was very enlightening, and they have like very

different view of how to look even at the simulation market.

Because as I was reading this,

yeah, actually, actually, sorry to just interrupt.

I had like some Chinese also websites, and it seems like this is just the lens of GL appears to be the company's most ambitious project.

That's what you mentioned, combining their simulation expertise with the forex genre.

Industry analysis explicitly

notes that this game uses prison management theme on a white-out survival style Forex SRG game.

There you go.

Yeah, that's the template.

It's exactly amazing.

Yeah, this is the thing that I wanted to highlight.

They're talking about the Isakai Live game here.

This is like one-year-old, but our understanding of the entire simulation business can be divided into three to four directions: simulated business or simulated industry, simulated construction, and simulated life oh which is this waifu simulation yeah

so

and and then they go on like a very very long

pretty much article of like why they chose this specific thing for isekai life why they published in japan why it works in japan why

like like they pretty much cut out the whole world into three regions West one, China, one, Japan, one, and like each requires completely different product setup.

So like these guys definitely know what they're doing.

I'm just very intrigued that we haven't heard them before or like they're joining the Forex Frank.

Where would you find China?

Yeah, it's Forex.

I'm not that surprised.

I mean we're keeping a very close eye on this game for a while, but still.

Yeah, so once you once you go on the map, the usual Forex Madness pretty much kind of goes at you, like pretty much standard features that we see there.

Lots of events, lots of offers, lots of the usual stuff, like all the event calendars, tournaments.

i don't know what everything's by the way nicely teamed with the prison team like everything's everything that's like super

i i thought like by the way this was like really genius this was like you're hunting other players that are rats and and they're like not supposed to be other players and there's like i don't know if this is like destroying cheaters or like they literally planted these artificial players into the map that did your hunting i don't know like this is great

and then there's the community mechanic, and we have the usual top-up.

Is that a rewarded ad?

What?

No, no,

you wish

character, yeah.

You wish character video.

I should have known.

I should have known.

I think we had this before.

Yeah, we had this bamboozled by this before.

Like, oh my god, there's a play button.

Oh, wait.

No, man.

Oh, no.

Yeah, more special offers, top-up stuff.

A bank again.

Well,

we meet again.

We

understood, like, this was in the games way before.

So

it was in the game before.

By the way, better rates.

6% than a 5% than Kinkshot.

In banking business is a big leap.

So

that's there.

It's definitely there.

It's there.

There's some live ops here with characters eating sushi and stuff.

I don't know what this is about, but like looks great and everything.

So you get shards of these other heroes.

Seven day check-in.

Maybe an ad or maybe not.

Maybe not.

I'm not falling for that one again.

Yeah.

Golden scale pack.

Do you think?

Rise to power, the usual, like this is like pretty much everywhere.

This kind of first five, seven mission setup.

You get your heroes as usual.

This is basically

the classic Forex.

Yeah, yeah.

It's like, no, no, classic frozen city frozen city template that that's the thing because as i said

river game they have a little bit different template especially with stuff like top heroes or or like some of the other games

yeah i just i just said like it's prison theme built on all simulation

city vital survival yeah

yeah they also

differ a little bit with the needs part you know because we don't have a reactor or whatever central building with heating but instead of that we have

prisoners.

Yeah, you have prisoners.

The iteration here is, for instance, like I can go here and give like commands, which are just like

whatever, do something as a warden speaks to the crowd and then increases some stats.

There are these vending machines, and there's like premium vending machine placement, which is the one, you know, we know this by like sick dog or whatever, the character sitting there forever placement that you can complete.

So that's their version.

Then we have

what do we have here?

That's like specific.

Yeah, the dungeon.

This is also something new.

So, from the saga of like the auto-battling, you get these prisoners, and these prisoners are basically additional buffs.

You upgrade those, and yeah, it's like a collectible album or something, but you can actually

let them go out.

See, she's going out because we let her out of the dungeon to like walk in the prison yard, whatever.

Because she's going back now.

So that's there.

And then the layout also is very reminiscent of Kingshot because we have the Frozen City part on top and the Forex part here on the bottom hidden.

And it only shows itself after you start kind of going into it.

So this is actually much more closer to Kingshot than to Frozen City, to be honest.

Like I wouldn't be.

Yeah, but this was released way before Kingshot.

Really?

I don't know.

We can compare that.

I think so.

This was actually released March.

So put Kingshot there.

Yeah.

But it's definitely built alongside Kingshot.

I think they started working maybe with the

partner.

That's Kingshot for the first time.

Kingshot sooner.

I told you, like, this is based on Kingshot, man.

I think they had the SLG core and they was like, oh, they changed it from White House Survival.

Let's change it to this.

I mean, how much

one different?

No, no, no, no, no, no way, man.

They just iterated whiteout survival.

That's it.

I mean, or dark war, maybe dark war.

I see, yeah, I would say so.

I would say dark war.

Also, it's China, so most probably they all know each other anyway.

Yeah, just saying the

games making currently something like 200k a day, still going up, which is a great sign.

How much money do you think they make on ads?

160-70k downloads a day.

So that's there.

Active users, if I understand, they're still growing.

Yeah, I could see that.

Half a mil.

That's pretty nice.

Do you think they're actually using PBX partners?

Maybe,

maybe, because today's episode is also brought to you by our sponsors, PBX Partners.

Most effective credit line for marketing.

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Keep your soul and get a reply in 24 hours.

That's pretty good, man.

Pretty good.

So, you don't end up in lines of jail.

Whoa!

So, yeah.

So, we have the usual gacha here.

The shitty one, the better one.

Yeah.

So, it's basically frozen city gacha, like nothing really to it.

Most of the times, you just roll in resources.

Heroes are kind of very scarce, and they just always give you just the shards.

So you need to wait until you accumulate enough, and then you can unlock those.

Like, I don't have all these basically

back the usual kind of all of the currencies and everything.

This is the part that we talked before: that why DC Dark Legion probably is not making money because they skipped this whole like time currencies, barracks of unit training, forex map thing.

I still wasn't able to unlock this last icon, even though I really wanted, even though I'm central HQ level 11 already.

Yeah,

let's see if I can't force it.

6,000

late to force it now, man.

You should

see some creatives instead.

Okay, we'll lose the shield.

Is there more,

like, if you compare this to match 3, the forex genre?

There's more games coming out in forex right than match 3 and everybody's now going to forex seriously, right?

Yeah, but you know like

this is the part where you see what's happening here with all these forexes.

They're just changing teams because they're finding good CPIs better like onboarding start of that funnel like we saw with Kingshot because they found the Tron.

By the way, thanks for everyone pointing us to us that it's based on Tronfall game from Steam.

We're gonna fix that soon.

Also,

i actually found the game that i was talking about in the yeah the terror defense game yeah no no no yeah it was actually nightfall which is

which is on the top of throne fall basically okay and there's like it's nightfall okay okay okay it's like there's there's mattes mystery there yeah

so what we see here is basically again another version iteration with the funnel where we just basically change the theme like this is not even that radical iteration, like Top Girl or Apex Girl, where they actually simplify this.

Is basically whiteout survival slash frozen city with a different team because that team is probably having a better CPI, period.

Yeah, just if you remember the good old Hero Wars creatives from the prison, where the main character was trying to break out of the prison, also, there's a lot of shit happening from the toilet, which

I guess that's the main CPI driver.

Yeah, just looking at it i don't know if i missed anything like the vip thing seems very very yeah you just missed activating it no no the activating

the thing is that the activating you actually can get there with gems that that's the interesting part that it's not just like yeah yeah if you spend gems you can just eat all these points and you get there without even paying money so if i didn't just spend all my gems

It's a little bit different.

I guess there's some kind of iteration, definitely not the monetization kind of types.

So they're doing stuff there, definitely.

Probably coming from the simulation business that they're just kind of, you know, this works for them because this is this is a simulation to begin with, like this whole idle, idle prison onboarding that they have there.

So I guess some stuff they're iterating there, but

yeah, other than that, it's basically bread and butter.

As I said, it's much more closer to King Shot.

But

yeah, we'll see.

Like, I didn't have any other riots after after the first one.

Maybe it's just like doing the onboarding to but like so much work for that feature that I guess hopefully it will show itself somewhere later more.

The LLC.

But yep, this is pretty much it.

Like the map is the standard kind of forex setup, the big one that you can zoom on.

You have other servers here that you can jump on if you want.

Yeah, you have monsters, the typical, where is it?

Here we are.

If I want, I can go automatic with the radar here with the plane, or I can go manual and I can find pretty much monsters, bosses, nodes to harvest, or whatever.

Like, this is the typical setup, like nothing

really to it.

Yeah, and it's kinda scaling pretty nicely, so we'll see where this leads for this new element.

Oh, and it's scaling too.

Is it going

the creatives, basically?

Yeah, yeah, that's what I have an idea.

But the creatives will be outrageous, as I saw last time.

freezing families or prison families or no literally prison

prisoners, but you know, like it's 14 networks here, it's basically all of all of it, except Mintegraph for some reason.

But so you're talking about 800, but in with Word Search Explorer now, it's 1800.

So we got one

one

before.

But you look, so it's basically

GTA, yeah, it's GTA kind of uh thing, but then we have the good all let's see

yeah, she's not moving

AI hook as all this like uh

yeah, you know what is this

the hotel game from say games.

What's the

perfect hotel?

Yeah, it looks a little bit like my perfect hotel.

All that creative, definitely there, so kind of restoring cleaning growth stuff.

We have the same thing right here.

But if you don't, you know, if it's not

how she's not moving when the presentation, but the thing is, you have one creative, which is vertical,

and you need to do a landscape.

So, what do you do?

Like, you just put three of them next to each other?

This is the same fucking video.

I love this.

That's one way to fix your food.

Yeah, exactly.

Yeah.

No fun, no landscape no problem it's a lot of

one of my favorite

this i think this is with the one that we we were discussing last time really actually

the fight happens during the creative

because we saw one where there was actually a real life fight in prison as a hook oh no no no no that was a different one yeah

we will find that one yeah you can go to find that one because that was the real

real people in there this is all unity i'm pretty sure i can find it afterwards man it's all their creatives like all of the landscape ones are just three beside each other yeah exactly it's genius awesome yeah it's genius

like is that good it's not bad i mean it's it's it's weird

unconventional definitely i mean catches the attention

yeah like it's all all it's quite different things here we have also very short sec six seconds

Then

there's one of these

like AI voiceovers and all of these different

things, but I wanted to show you something else, which is

basically here.

It's

AI.

But AI look, it's like

10,000 meters deep, Abbey is like with the voiceover, the narratives.

This is dark war.

This is just dark war.

You know what's strange about this?

You know what?

It's landscape.

It's not three besides each other.

It's not landscape, man.

It is?

No.

No, it's not.

It's not.

I was just

you tricked me there.

Yeah, I tricked you.

It's like, it's

screaming.

Yeah, it is screaming.

Guys, come on, you can do better AI.

You can do way better, AI, way better AI.

It's like all of these different things.

All of these different

stuff.

Yeah, I mean, like some of these, I have no idea what's happening, but.

Yeah, this player is

player stuff in it.

I mean, of course there is playrick stuff.

Because it's simulation.

Yeah.

Also, there's the AI stuff.

Again, it's a lot of different AI.

Yeah, PlayRig is there.

So the management, the simulation, all of the different things.

It's a good combination of stuff.

But then we also have

this one is Facebook.

So

there you go.

It's something for you.

Anime.

Yeah.

Okay.

That's very interesting.

Very interesting.

Anime AI.

Yeah, anime AI with interesting music.

French people love anime.

Yeah, yeah, coop as well.

It was a French creative.

So they have so many different creative concepts.

I guess in Forex you do everything, right?

You have to do

everything that everybody else is doing.

Golden Goblins.

No, it's idle.

Yeah.

Lumber.

Idle lumber, idle lumber.

And also

whiteout survival.

They're using the wood in the Euro.

It's also, by the way, Township and all of the...

Even

the office cat from Sripla, they're using something like this.

So basically, the idle simulation kind of part of the gaming industry.

That's where this is getting

from.

Also, hello?

Clean, clean my prison cell.

I love this.

I think

where was the real

because

it was so interesting.

I mean, it was so bad.

It wasn't really interesting.

Oh, wow.

Very good AI hooks.

Very bad AI.

Yeah, very bad AI.

I mean, look, it's all

the Chinese companies are delayed.

Oh, also, Alcatraz, man.

Yeah, I mean, of course.

Yeah, Alcatrust.

That's nice.

All the GTA as well.

Which is delayed.

Of course, it's delayed.

That is delayed, so it's not going to be bad.

Yeah, well, you wish

you'll see.

You never know.

You never know.

So, again, the

real nice, nice level.

Nice level.

Okay.

And we have here the

kind of look

secure prison ever.

Again, I love it.

AI exploding toilet.

Of course, I mean, you need that.

It's always

eye-catching.

Anyways, like, it's all of these different videos.

I love it.

Jesus Christ.

Give a few outputs.

Surprise where there's no prison break preferences or anything like that.

I guess it's too long ago.

Yeah, we're too old for that.

Maybe the thing isn't really that popular, also.

Well, definitely not in China.

Oh, it's US revenue.

Sure.

Yeah, they have pretty much everything.

Yeah, yeah, look.

I'm going through it as like

yeah, and this

this I saw this in in some other games, absolutely.

So just

borrowing

everything.

Everything, yeah.

Look.

Wow.

Okay, there you go.

Yeah, it's good.

Good use of AI.

Definitely eye-catching.

And there are also live action videos which are cringe as fuck but still works quite well I guess.

So they're basically at the top of the funnel with the creators.

They're using everything that Forex is doing.

I even saw a slingshot just now.

Oh slingshot look okay nice.

Look, Gates.

Yeah, there we go.

There we go Gates.

I mean just everything.

They're very good.

Yeah yeah yeah.

Also, that one ad where there's like a guy drowning with like

small pipe under the water, and the guy pours like hot water into it.

I think Hero Was is doing it now.

Oh, yeah, yeah, yeah, there's

and uh

stuck river as usual.

Signs of jail

all of all of this

Right, so we're looking at different.

Okay, I think, yeah, I think

everything basically, yeah,

yeah, yeah, exactly.

Yeah, that's good, that's really good.

Pretty much.

How do you score a forex like this?

It's just like, was there anything new?

It's just a different theme, right?

Yeah, just new.

There's the theme that's some accompanying mechanics, iterations, as I said, like not invasions, but prison riots, there's the warden buffs, there's the Prison Album Collectible, there's whatever, like some of these things, which are nice to have, but nothing quite radical.

Like the most radical game that we actually have here in terms of Forex is either White Out Survival or Top Girl.

And then like maybe Last War.

And that's like everything else is pretty much their archetype or like taking stuff out of them.

So we'll see.

DC also could be put into this circle because their radical iterations

they don't really have that much forex in the game.

game so it's there but yep looks great and as i said this is becoming a staple format now to every forex needs an idle simulation on the onboarding and not just one but like accustomed to your ua creatives to your team completely in sync with everything that marketing does and yada yada yada yada so that's there yeah very very good like my case like uh i would say nine nine out of ten for sure i mean i can say anything about that besides ten honestly you do everything, right?

Like, seriously, the only thing is, like, why they're not scaling more.

I mean, it's like 200k per day.

I mean, come on.

Maybe, you know, the usual Chinese long-tailed dragon.

You look at Kingshot.

Yeah, yeah, I think, yeah, I think that I think that if you say long-tailed Chinese dragon, that's like the sign of the end.

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