Galaxy Defense Review: Bang Bang Survivor in space. Jakub’s Prophecy Still Unfulfilled!
Today, we break down Galaxy Defense, a sci-fi-themed tower defense/survival clone that’s generating $100K/day in IAP with only around 135K DAU.
🎯 Topics covered:
Gameplay breakdown: lasers, turrets, force fields & randomizer
Monetization: IAP heavy, ~12% ads, “Remove Ads” pack as a top purchase
Why CPIs are likely $50–100+ in Tier 1 markets
Revenue: ~$220K/day combined, with Android more than iOS
UA creatives: TikTok memes, fake interviews, AI actors — mostly 3.5/10 execution
Why this isn’t yet the “Western prophecy hit” for tower defense
👉 Subscribe for brutally honest deep dives into UA, monetization & game design.
👉 Comment: is Galaxy Defense the next Rush Royale, or just another clone?
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to Galaxy Defense
04:02 Gameplay Mechanics and Strategies
07:12 Ad Experience and Monetization
10:09 Comparative Analysis with Other Games
20:55 Energy Systems and Progression
23:50 Customization and Gear Enhancement
34:03 Chinese Market Dynamics and UA Strategies
37:06 The Stability of Waifu Games
38:07 Emerging Trends in Tower Defense Games
41:48 Creative Strategies in Game Marketing
44:02 The Role of AI in Game Advertising
47:57 Cultural Influences on Game Development
49:35 Final Thoughts on Game Trends and Predictions
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Listen and follow along
Transcript
I'm just like, because I was waiting for this because I've been playing this game and I'm actually at one stage beyond you, which is the first time for quite a while while I'm further along, right?
Yeah, so lower level, higher stage.
And I was waiting for you to explain to me how this game works because for me, it feels completely random.
You just like keep playing and you watch an ad when you have a bad draw and then
it's 4 a.m.
and we're rolling the dice.
Mate drops, knowledge made of gold and ice.
Felix with ads making those coins rise.
Jackup designs, worlds chasing the sky.
We're the two and a half gamers, the midnight crew.
Talking UA adverts and game design, too.
Mateish, feeling shaku, bringing the insight.
We're rocking those vibes till the early daylight.
The K U A, master eyes on the prize.
Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise.
Jackup's crafting realms lift us to the highs.
Two and a half gamers talking smack.
Slow, hockey, sick, got your back.
Ads are beautiful, they like the way.
Click it fast, don't delay.
Uh-huh.
uh-huh,
uh-huh,
uh-huh,
uh-huh,
uh-huh,
uh-huh.
You can continue honestly, I honestly all ads are beautiful, but in this game,
they all are beautiful, but not in this game.
Hello, everyone, and welcome for another extra special episode of Two and a Half Gamers, where you can stay two and a half steps ahead of the mobile gaming industry.
Today, we are talking about a very special game.
We are talking about a very interesting game called Galaxy of Heroes.
But before we get started, it's not a Galaxy of Heroes, man.
It's Galaxy Defense.
Galaxy of Heroes, it's like, you know, we could talk about the Galaxy of Heroes.
I'm excited about the stream we're doing.
Yeah, it's okay.
I'm Felix Brauberg.
My name is Matteo Anchari.
And
we are
your
host
you okay it was good it was fine that was fine game
numbers I don't know yeah so in today's episode we learned that ads are beautiful until Felix needs to watch them
no I wouldn't say that it's just like
I have a I have a public service announcement for when we get to the ads part but it's just like the liftoff ads in this game
are so bad
and the only reason that you see so many of them is because all the ads in this game are on a very tight, like rewarded end card, except the liftoff ads, which has a clickout, which is unbearable.
It's terrible.
I saw so many Tamu ads, and I was like, what the fuck?
Why do I see Tamu?
It's almost like, yeah,
I wish I could buy their stock right now because it would be a great trade because I know Tamu is really having a great time with liftoff.
Oh, yeah.
Oh, yeah.
But you know what?
I'm really looking forward to Jakob to tell tell me how to play this because I'm on stage eight, but I'm level 14.
And I think I'm really
and I don't care.
Which means I watched more ads than Felix.
Well, honestly, it's...
I was...
Yeah, I don't know what did I kind of expect because obviously it's a doodle magic slash bangbang survivor clone.
And I don't, and again, I don't really know if I'm really a big fan of this space theme and all the bullshit because it's just like, eh.
And I don't know if it's, again, if it's good for the CPIs or if it's good for the mainstream.
I mean, there's a nice change of pace of like usual kill zombies or whatever like CPI bullshit that's been lying around.
Like, what was the last time when you were shooting down meteors and asteroids?
Exactly.
Because I don't care.
I don't know.
It's hard.
Like, I was waiting for you to tell me that you're on level like 18.
It's not hard.
It's hard.
It's hard, but it's not nowhere near.
The randomizer is very cruel in a way that you really need to watch and watch a lot of ads in order to kind of skew it your way.
Because this is the part where leveling a lot of things actually kills you because then everything is mediocre rather than actually useful.
Yeah, but it's like it's the same pattern than everywhere else.
You need to have the
purple, whatever.
It's like, I don't know, the unique stuff as soon as you can, and then it's like you can't, you can kill.
Oh, yeah, yeah, yeah, like you focus on one or two abilities maximum, yeah, exactly, yeah, that's it.
But I mean, it's like, yeah, it's doodle magic, basically, yeah, yeah,
pretty much anyway.
Again, Galaxy Defender, this is a tower defense that we've been suggested, I think, multiple times throughout the last half year.
Really?
Yes, I was personally suggested this by some of our fans, definitely.
Really?
Okay.
Yes, of course.
That's why I put it into the sheet, even.
I thought it was the tower and not this one.
Both, actually, but this one's a different one.
Okay.
You have very solid numbers.
Like, we will go over those.
Yeah, of course.
And it's just, you know, it's again coming from China.
Yeah, of course.
Yeah.
For those who remember, this is part of our Christmas prophecy, which was Doodle Magic versus Slime.
Then comes Bang Bang Survivor, which is still one of the top games out there.
And now we have pretty much Bang Bang Survivor, a little bit more, I would say, streamlined, even.
Not that much, but a little bit.
A little bit.
A little bit in sci-fi defend the Earth against monsters and asteroids team.
This is a new one.
Honestly, if this works for CPI, then the whole CPI rulebook was turned on its head because this is every single rule that you shouldn't use.
use like sci-fi
very unique art very dark very everything like no comic scene no zombies no nothing and like yeah
i guess their their their niche niche works very well or something i don't know
anyway let's go let's go to the gameplay and
let's let's go over the core
it's i don't think it's it works well for the for
for the cpi because it's five hundred thousand installs and two million I know, I know.
It's like one of those high LTV games.
So we are there with the randomizer that's there.
We start with our guy in the middle, and there's
a movie to move.
Yeah, because
that was a big surprise for me.
Oh, wait a second, I can move this shit in the beginning.
So it doesn't do anything.
A little bit, it does a little bit.
But he still targets the stuff anyway, even though he's on the left already.
So it's kind of like illusion of movement more.
The turrets that you bring in, they can really move, so that's there.
But this disruption device, that's that was pretty new.
I was like, I never saw this with like all of the clones before, where it creates this kind of a
force field to slow down the enemies.
That's pretty like, I would say, original.
Then you have these different kinds of turrets with different, like, even this already.
You see, like, there's iteration in the randomizer, which is like a big difference between
Backbank Survivor or Doodle Magic, where there it's pretty much the abilities of your mage or whatever, and then maybe you get some apprentices or what on top.
Here, the apprentices are like the additional guys.
Like, actually, our guy is kind of shit to be honest, and most of the damage.
Yeah, I would guess is done.
Yeah, useless, but it's not like he can get like the charge-up thing and whatever.
Like, he can get pretty good, but honestly, the laser, like, I'm for instance using laser too much.
If I can roll it probably, use the beam, use the beam.
Beams, beams, kind of okay.
So, this is the problem here: that once i have like five of these things and then i don't focus on the like few like one or two and level them up to get the epic abilities which are these four kind of chain upgrades here then they're just shit because everybody will be mediocre and then i don't get like good damage basically
so yeah you need to kind of level them up and this is already the the big difference that the prequisites in the skill randomizer are really kind of needed in order to do it like when when felix is lad is smiling, then he's yeah, I'm just I'm just like, because I was waiting for this because we've been playing this game and I'm actually at one stage beyond you, which is the first time for quite a while while I'm further along, right?
Yeah, so lower level, higher stage.
And I was waiting for you to explain to me how this game works because for me, it feels completely random.
You just like keep playing and you watch an ad when you have a bad draw.
And then
also you can
your build because you have six times sockets, so you have 30 sockets, you can really skew it towards a specific build with this setup.
You can't do this with Survivor I/O that much or all the other games.
And you know how I was actually playing this game?
I was almost like you on the second monitor.
I was just like tapping randomly, randomly
on the phone, and I still won the fucking stage.
Yeah, I was playing Pet of Exile, and it's the Pet of Exile weekend this week.
Uh, this
also have you heard
just check the the T numbers.
We'll talk about it.
You'll care immediately.
It's more than a quarter million anyway.
Amazing.
Quarter million.
I can't wait for GTA weekend in May.
Yeah, I can't wait for that weekend.
I'm not going to play the GD fucking 8.6.
Everybody will play it and you will be the one
cave.
I'm not going to be playing it.
Anyway, back.
So you see the randomizer here?
You just need to follow your build or you have some idea what you're doing.
Like, okay, maybe clicking random like a monkey works in the first stages, but afterwards, you don't.
I pass like stages.
Okay, so if you upgrade two weapons, if you upgrade two weapons, you pass usually, but it's all about luck.
It's about like a little bit of status, but of course there needs to be luck because you know ads and shit.
Like, I know in the randomizer, there are occasions where it rolls five cards, actually.
Exactly, yeah.
And And you need to
pick one, and then there's a chance it gives you one more for free, and you can still watch all the other four ads.
I already get the event where it gave me all five cards for free.
Yeah, but of course that's Yuyako.
This rewarded ad right now, and then you see what happens.
Because usually, when you watch the rewarded ad, you
have a really good card.
I really need this one.
Okay,
next one we watch the ad.
Next one, we watch the ad.
Yeah, but again, it's about these abilities and playing the metagame, which they, I guess, went a little bit corish, like similar to Bang Bang Survivor.
Definitely not
that Korish as Origin Dude Magic because that's like those abilities are like super, super Korish.
But here, I watched the
everything's shit, so let's watch it.
Tamuad, which one?
Yeah, it's gonna be.
Oh, no, no, it's Admiral.
So
you get the teaser for a game that we're gonna review very, very soon because it's making a shitload of money and there's Tom and jerry in it
by the way uh i was talking to to andre earlier tomorrow in the morning
the my co-founder for playable maker and he's like and i was getting this like pre-registration for the ace craft for months
and now i finally
yeah
so they pushed the the pre-registration so much
well kingdom is different that's quite different ads I've seen this one before.
Oh, I know, I haven't.
Okay.
It hurts me when they say no ads.
Every time I read that, it's like
I really like now, miss the kingdom brush.
Like, you revive me, please, for an ad.
There are no ads here,
yeah.
Yeah, by the way, A-square already hundreds a day on 200k downloads, so that just tells you the volume of this shit that will review some.
By the way, it's by the way, could be quite a lot of pre-registrations as well, but that's why it's skyrocketed from the get-go.
There it is.
see that there we go yeah much better ability but again
this ability
uh where is it laser this ability was in order it was not me just like upgrading it or whatever it's just that i would get it anyway somewhere but not now but i really need it now because it's just like better because then it goes always into this epic ability and then it
grows again and goes again three chains and then you also can combo chain i don't know where where there was a list where you have like two
towers that are kind of synchronous or like symbiotic or whatever and they give you a combo thing so you need to know these combos somewhere i don't know where and doesn't seem anything almost probably already or it's chain card chain card
see that's why you lose
yeah you also get these bosses that's why you lose he's he's on the stage eight i know i'm further than you yeah further than
that's why you lose
There's also these bosses, which is also, I think, a new mechanic that I haven't seen before, where you have like multiple HPs that you get there.
And then
a lot more different bosses.
Then some, like...
Yeah, they also found this nice card of like enemies and their descriptions and like weaknesses and shit.
So like it's like which nobody reads.
Yeah, see, this is the
five cards thing, and then you can still watch all four for ads.
They have an even better converting wound.
So I didn't watch rewarded ads for two sessions in a row.
And then the first session I started playing where I passed your level, they basically have five cards that appear like this, but you can watch one rewarded ad and you get all five cards.
And then you pass the level.
No, but that's the best converting rewarded event.
They get
five for free.
Yeah, it's yeah.
That's good.
You can speed up the gameplay if you buy on the pass.
So of course that's 30 days and then lifetime oh my god it's it's amazing it's like the usual usual setup and then
you see that it's basically the usual thing that it's it turns into this disco ball later down the line so that's there the levels are pretty pretty long like it takes like super long man it takes so much 10 15 minutes basically so that's there
now we see we already use the i would
i i would
you re-roll this but i can't because we just don't have that ship
anymore.
But yeah, we're going pretty quickly.
Oh, you're good, yeah, you're fine.
You're gonna complete this stitch, most probably.
Yeah, so I think see the laser is just like too strong because I'm just focusing on it.
I skip everything so the laser is, and I have pretty good gems, I think, in my build for laser that I've seen that.
Like, see how much damage it does.
There you go, there we go.
I think I can already check, like,
oh, this is just the build, no damage.
this is the damage.
So, see the laser damage, like 600k compared to everything else can even reach everything else, yeah, yeah, of course.
So, that's there,
I guess we don't finish this one because, like, why oh, do you want three more levels?
Yeah, it's with three more levels, it's fine, three more levels, it's it's 20 always.
It's 20, it's gonna be
we should
not go through it.
We'll see why.
It's gonna be fast, the lasers will melt it down anyway.
Of course.
It's about, you know, again, same thing where the gameplay is completely automatic.
You only choose.
That's there, like the randomizer.
And, you know, you choose what ads to watch or what things to kind of see.
Yeah.
So that's there.
In the meantime, while you were speaking about all of these things, nobody cares.
I was thinking about one thing and one thing only.
You remember our not friends, but the guys from Vietnam called ABI Games and all of their similar games that they have.
And it's like, wait a second, maybe
I'm not sure if it's Galaga games,
it's a galaxy, of course, or like whatever.
I don't doesn't matter.
We can check it out, obviously.
And do you remember
what was the whole kind of spiel on
like behind this?
It was kind of getting a lot of organics.
I'm not following.
Then you will in the US section.
In the US section, I thought you were
trying to point out something with the Acecraft game because that's the same core.
No, it's just yeah,
yeah, I know what you would.
No, I don't know.
Okay, why the hell would you pick this if it's not like a marketability or CPI play, but it could be an organic play?
You mean this one?
Yeah, okay.
The space fun anyway, theme.
Interesting part.
Yes.
So there's Discord buttons all over the place, everywhere.
And they have it done pretty, pretty well.
I'll show you more.
But
what?
Not Discord buttons or iOS.
Really?
Not at all.
Which is also quite interesting because Mati and I, from the episode that we released last week, we're going to have to eat our hat a little bit because Android has
so much higher IAPs on this game than iOS.
I guess because of this, because of the Discord thing, that the community is there.
Probably.
We'll see.
Anyway, so this is the repeat as any other.
You know what they do in the Discord?
They show their web shops.
What?
Really?
Can you tell me more about that?
Because this episode is brought to you by Fast Spring.
the no-drama D2C partner that's been scaling with most of the mobile publishers for over 20 years.
Very fast in spring.
Very fast in spring especially in spring especially in spring the fast growing in spring and profitable seriously reliable which is more than you can say for most of the other d2c vendors whether you're launching a new web shop replacing your current d2c setup or adding a backup plan or you know you start mediating with with web shops like we discussed with chip fast spring is here for you so go to fastspring.gg and check it out because they know the space they move fast so don't waste your time and go to fastspring.gg.
And I have no idea if they're talking about the website.
Pretty offensive, yeah, pretty offensive, most probably in the Discord, but I would say so.
We'll get there.
Anyway, so you have three doublers here during the day.
Afterwards, you run out of them, you can't double it anymore, which I already did today, so you don't see it here.
Of course,
then
really, really the typical setup,
nothing really to it.
So, there are stage chests, meaning each stage gives you chest.
Last one is a perfect clear, which I didn't do.
64 HP, like, what the fuck, man?
That's what that gives you pedoxia playing in the background.
That's the typical seven-day login,
whatever.
I think like this, every single channel.
Yeah, exactly.
Every single single one.
Every single one, yeah.
It's like onboarding tutorial they teach you at kindergarten development.
Yeah, exactly.
Seven-day calendar.
Yeah, right.
daily tasks was that's the usual elite stages and normal stages again, very typical for these kind of like roguelite RPGs.
Then we have first purchase offer, starter pack offer, and special offer, which is actually a battle pass, not a special offer, really.
So there we go.
There's also this kind of task system that's similar to something like Forex.
I was like, it's something that's which you never run out of.
Like, you're never out of energy.
You're never in a place.
My idea, because you also get this thing, which was also broken in
also, I think in Bank Both in Bang Bank.
And then in Doodle Magic, where they have these like stamina supply stations, which they keep giving you and like flowing
energy.
Like just this thing is what, like, 60 stamina, and I can still get more for free.
And I'm already swimming in it.
Like, what's happening here?
Yeah, auto patrol thing, as usual, Idol mechanic where you can for three ads
instantly get, I think, like four hours progress or something,
then get more for
leftover energy.
See, that's the thing.
That's why I'm probably, yeah, there we go.
Then switch was that's why I'm probably higher level than Felix because I watch all the ads.
Yeah,
most probably, yeah, for sure.
Then we have the shop, two gotcha boxes, one shitty one, then the better one.
Then we have offer systems, anchor packs, free currency, the regular stuff.
Not really that much.
Stuff that you'll never watch an ad for.
You watch, you watch.
No, but like, honestly, the only ads really that make sense to watch here is like end of a level and during the level.
On second monitor, every ad makes sense.
Yeah, that's true, but all like also both chests.
Come on, man.
Chest boxes watch all the time, man.
Exactly.
For free, come on.
Like, yeah, it's like it's.
It even takes down the timer to rare and epic to countdown.
So, for sure, you watch these every day.
Yeah.
Exactly.
You find it.
So, the actual inventory and the progression.
This is literally.
I was really lost in here.
Yeah, I wanted you to explain it to me.
This is basically Bang Bang.
It's like one-to-one.
So, not really.
I don't know if they have six or five slots, but I think
you can even have different loadouts for being pro people, but like not here.
Each of these has five sockets.
Sockets are the chips that you get to the inventory.
So if let's say I get this one, I need to choose one of these that I will replace because again, you can only have five.
And here you see this is the part where you really need to customize your build stuff like fire wheel drawn to red damage plus eight percent.
So you can deliberately focus just on this ability and as I said, you pick two and just put the sockets for those two abilities and then hopefully you get them in the randomizer and be much more stronger.
That's it, that's how this shit works.
Very easy to do.
Hopefully, you will get them.
Yeah, hopefully, you get them because that's the randomizer part.
Yeah, so instant C, that's why I have rare laser duration plus 02 seconds, which is really good.
That's there.
But there's this enhancement thing, which is just like your stats.
Click on enhance all button, and that's it.
Same thing all over
bonus stats.
I guess that's the
unique armor or whatever is that come on man yeah yeah that's the
because
because i went to global defense and i'll tell you
so that's there then we have the skill tree guardian progression yeah which is like just a skill tree nothing really to it then we have
yeah she's over you know then we have gear tree which are these like gear items again
those just are upgrades kind of linear, nothing really to it.
So that's there.
And then
we have
the shard gacha.
And this is done differently because Noodle Magic, I think they don't, or they have it in Shark Gacha.
Probably some kind of version of Shark Gacha.
But yeah, that's there.
It's the usual one where there's like qualitative upgrades later, like unlock thermal warhead and what not like with these things.
So
these abilities drastically change after you upgrade them and get to their like chain of I don't know epic stuff so it's really really good and I guess that's that's the part where we get towards much more core than something like survivor IO and all the other like skill randomizer roguelite RPGs that we are used to
then
we have
what we have
Then we have the player.
Yeah, nothing here.
What was that?
Yeah, I guess the last part is pretty much this global defense, or not global defense, the mode step basically that unlocks at level 15, which is the usual where you have different
similar to like Capybarra go or like hubby pipe and template stuff, but you have these different flavored side modes where you just go and I guess get different rewards and different things.
And this is the part where I wanted to show you.
So there's either recruitment battle or challenge.
Challenge means I go, recruitment battle, it means you go with a friend.
Get coordinates.
This is known iOS.
So this is interesting because this goes into Discord then
and goes into browser and pretty much you go and want to recruit and invite people from Discord.
So that's that's done very nicely.
I won't continue this chat because the thing will crash.
Emulator.
And also recruitment center,
which means I think the one was on like Discord auto join and this one is post recruitment.
Send enemy code to other place to recruit more guardians.
Code and validity 24.
So literally it's like I'm going to battle and people can join you for x24 or whatever.
So just very nice integration.
Haven't seen this yet in this kind of a sense that there's literally Discord buttons in the game.
Yeah, you just played.
It's the same
old, same old, like nothing really to it.
I guess I run out of the order, so let's buy one.
Yeah, there we go.
Same mod, basically, just with different rewards.
Nothing really to it.
Again, modifier.
LIs, 50% energy damage, enemies mean 50 force field damage.
Can we look at sensor tower for this?
Because I don't think this is your Christmas prediction from two years ago come true.
I mean, I don't know.
It kind of
is going there because it's majority, majority of the revenue is still.
Let's look at the countries.
Yeah, so this was soft launch February 4th this year.
Concurrently scaled all the way to something like 83, 86.
I think it's a good idea.
There's 100 easily.
Yeah,
go by app.
Go by app.
Go by apps first.
Yeah.
Look at this.
I've never seen that.
Like, what the hell is this?
It's
more on Android.
Because it's organic, man.
Like, it's that's organic.
It's more players.
That's it.
Also, countries.
The US is still the majority.
I mean, South yeah.
This looks like a lot like
Yeah, but this this looks like a Legend of Slime.
Yeah.
Back in the days.
In South Korea, Japan, Taiwan, like, that's the tier one for for for
this game.
But US 37 means it's it's western.
Yes, yeah, yeah, exactly.
Downloads-wise,
yeah, and this is what I'm saying.
It's just like it's
a day.
Yeah, 3K downloads in the US.
Come on.
Yeah.
It's
very high CPI.
That's very high CPI.
Yeah, of course.
Do you think CPI is high?
Because that's not a lot.
I would guess high.
Yeah, I would guess it's like yeah, twenty, twenty, twenty plus.
Should we do your estimate, Felix?
Yeah, I mean, it's tiny.
'Cause the IAP revenue is so big, right?
Like, I estimate this about like seven rewarded ads on sixty percent, so it's only about twelve percent of the overall revenue because it's really small D A U.
Yes, look, if it if it's a hundred K on IIPs, like this is what, like, two hundred twenty maybe together.
Not much.
Seven.
Seven is I think pretty g the good guess.
Like three times a day, increase level for rewards, two chests, and a few more here and there.
Here and there.
Yeah, maybe it's gonna be more than the seven.
Maybe it's gonna be more.
Maybe less even.
I would guess people would rather buy the ad.
Just go and check it.
I don't think so.
I don't think so.
You mean like most popular?
Yeah, most popular.
The thing is with the ads, right?
You know they're not serious with ads and you know it doesn't contribute a lot to their ad revenue when they don't have a pre-level reward and ad.
That's pretty pretty.
Pre-level?
Like, what do you mean, pre-level?
So, like, when you start a level, you start a level and you start shooting, right?
There's no ad placement before you start that goes, like, hey, do you want to boost it before you start?
Yeah, increase.
Oh, yeah, yeah, yeah.
Okay, fair enough.
All the voodoo games have this.
Yeah, exactly.
Like, that's always the litmus.
If you don't have a pre-level booster, then you know the ads are not going to be important at all.
Yeah, that's a good, good, uh, good.
That's true.
Yeah.
Um,
remove skip all ads.
C is part of it.
So third most popular purchase.
Okay.
Jakub.
I can't really say anything from ads, because even if you double ads,
like it wouldn't make a dent on the revenue here.
Like, how would you improve this game?
With like more ads?
No, in general, because like ads doesn't matter for this game because it's earning too much IAP.
I don't know, maybe a little bit more simplification on
this whole system that I pretty much throw at you, but I get it's part of their Corish thing, so I don't know.
I'm missing a few layers actually here
because
usually these games are like if you take something like Heroes vs.
Hordes or even Survivor I/O and all these other games, they have like five or six progression layers.
I see one,
two,
three.
this is as close to heroes as it is as it gets these kind of guns thing the weapons yeah but but they don't really
i don't see any kind of like big difference here so don't know here
yeah these are these are heroes but like they never never show them ever
in any any capacity just like they sit there so
uh
Yeah, I guess needs a little bit more definition.
They're just specializing with like one single ability.
That's it.
So it's good, but like again, so I guess a little bit more progression layers.
Maybe they unlock something there later.
I don't know.
Because again, the modes here, they go all the way to level 45, which I'm definitely not.
So it's there.
But like this game needs a lot of spend depth because it's so niche.
Therefore, it has very high LTV.
So it needs to capture that giant LTV spend depth.
That's why I would...
I guess they have it, but they need more progression layers.
And even more gachas.
Like, this is just one gacha in the shop.
In your own words, is this your Christmas prediction of two years ago coming true, or is this not a western hit yet?
I don't think this is a western hit, man.
It's a western successful game, but it's a very successful game.
It means like,
but also, like, I think that
requirement wasn't a Chinese company making this app accessible to West.
Like, that's a different scenario, man.
It was supposed to be
South Korean game, no?
The original one,
yeah.
Bloodmagic, yeah,
it wasn't South Korean.
No, wait, no, no, no, no, no, no, it was Chinese.
Really, fucking it was Chinese.
Come on, okay, then it was Chinese, then it was Chinese, 100% Chinese.
Uh,
yeah, just looking at Bang Bank Survivor, still after like what, like more than a year, basically, still making like
300-400k a day on, I would guess, very small downloads.
Yeah, but you have 30.
Yeah, nothing.
But
we need to factor in WeChat because it's like top five in WeChat for like last two years, basically.
Yeah, exactly.
So that's there, and the Chinese revenue that we don't see.
So this can be a lot of times.
Well, if you if you go to countries, then
like from
my app store or whatever, the 10%.
I mean, yeah, I mean, this, what we see is like 25 of the overall revenue yeah yeah yeah like that's uh
of course that's that's the one here but yeah so that's just chinese ios store nothing else we don't see the android stores which definitely they're doing something there
which no i mean like we are looking at this 180 million is like 20 25 of the overall revenue
that's what we heard yeah yeah yeah yeah okay so yeah this game definitely made a billion already but all in china and richard and all of the so just to frame it, to frame it properly.
Yeah, but I forgot the number.
So if you make a billion in China, does that mean you need a UA partner?
A UA partner?
Well,
I would.
I'm not sure actually, but what the UDF
is.
I'm just thinking like realistically.
I'm not sure if you need the UA funding, but you do need...
a Rust benchmark
because
you know the UA can feel like a black boss sometimes, especially in China, right?
So that's why PVX Lambda is here and it's a game changer.
So if you'd like it into your MMP, you can get real clean ROS benchmarks, retention insights, and even a forecast where you are ready for funding.
Well, you can be from China as well.
I mean, it's fine.
So just, you know, no fluff, just real answers.
100% free on pvxpartners.com slash lambda.
And you get your growth strategy on point with all the ROS benchmarks.
Again, pvxpartners.com/slash lambda.
You go there and you
say
tell them we said I
okay, okay.
So, what are you looking at?
Genre.
So, this is the whole tower defense genre basically,
which Bangbang Survivor is second spot, even without all the revenue that we don't see.
Yeah, that's Western, mostly Western charts.
Yeah, you know,
why?
Mostly Western charts.
Then we have Lucky Defense on third third spot, which is also like surprising, really, because Lucky Defense isn't,
yeah, but it's also all Korea.
Yeah, yeah,
of course, Korea is the like the
terrible defense country, I would say.
Yeah, lucky defense,
surprisingly stable.
By the way, it got if I know countries.
That's what you're looking for.
There you go.
Exactly.
I think they also renamed itself to OMFG something.
OMFG Lucky Me.
Yeah.
That's their new name, by the way.
If you search on the store, it's not Lucky Defense anymore.
Yeah, yeah, I mean,
it's stable.
It's surprisingly stable.
So, yeah.
Kudos to running stable in South Korea,
100%.
But they're riding on their wave of like memes and shit.
Yeah.
Anyway, Watcher of Realms.
Then this is, I don't know what, Whittle Defender, sixth spot, Raid Rush, seventh spot, Kingdom Guard.
Come on, guys.
That's a tower defense.
It's not tower defense.
It's not tower defense.
This is a forex.
Then
our game here, Galaxy Defense on 9th spot, and then Rush Royale on 10th spot.
Still, okay.
But Rush Royale is above because of the ad revenue, because they have like 25% ad revenue.
Nothing can compare still to, you know, our friends.
Whatever that is.
Your star Arknets.
Not whatever that is.
Oh, yeah.
Oh, it is.
That's not whatever that is.
I'll show you whatever that is.
It's a waifu game.
Yeah, I know.
I played, I played our credits for like 10 minutes, and I was like, fuck, no.
Yeah, this is the company that did Azurlan, by the way, the battleships game, Waifu game.
So it's again, this is really good.
Really good.
Shout out, Best Mark.
Shout out, Best Mark.
Exactly.
So they know what they're doing, and it's still working.
And this game is stable as ever.
Even though it's very spiky and everything.
But if we go to monthly revenue, again,
yeah, yeah, we get it.
It made billionaires.
Yeah.
I don't get it.
I get it, but I don't get it.
What you don't get about waifu's fighting on tower defense field.
That's there.
Yeah.
Yeah, we'll see.
Like, this genre honestly is like all the rave last time we were in China, last time being a month ago, where everybody was actually building a tower defense game in some
iteration of either Doodle Magic or backpack hero or all of it together or all of it together or even monopoly go
or whatever was the mechanic.
So we'll see.
I think we're still just waiting for a big western game here.
I think the crown was basically
the Rush Royale
one.
Yeah, yeah, yeah.
It kind of, I guess, they went down.
It's slowly going down.
It's still okay, but it's
here.
We are.
Rush Royale is, I guess, after it's
basically,
yeah, the peak of something like 2023.
It's not bad, but like, definitely not what was it?
2 million per month.
Plus, I'm not sure.
35% or 40%,
30 million, something that's still pretty
bad.
Which of Realms is the.
This is the Raid Shadow Legends of Tower Defenses, basically.
Like the super high
production value CGI shit that, in my opinion, was supposed to be like Great Shadow of Legends of Tower Defense.
And I played this game, it's like pretty good, I think.
But
yeah, I'm guessing the sky high CPI and isn't really why do I get the feeling that the UA
is going to be terrible?
Here, you go, you go, Matthew, by the way.
I'm finished.
Yeah, yeah, yeah.
Just get rid of the, yeah.
I mean, it's not the bad feeling, though.
So, but I just want to start with this.
By the way, we covered nearly every
top double sense of this game except the Waifu one.
Okay, we can do it next week, Jakob, if you want to.
We wait for the Western big one.
Space team
and you would expect that in a normal game that isn't heavily traffic based, this number would be what 70%.
This would be definitely 70-80%.
And here,
60, right?
64.
So this is kind of normal, I would say, like on the lower end.
And Android
is 40% ads and 60% organics.
Throw their watch over
just to compare.
That's what I want to like.
here.
Just get rid of this.
Oh, it's even less.
Even less.
Okay, this theory doesn't work.
It does.
But you class 30 days instead.
You can with custom search.
I mean, kind of.
Look.
This 30%.
I mean, this maybe in this category.
Okay, this is interesting that it's like 20-23%.
But this is like 6,000 downloads per day.
It doesn't matter.
Yeah, five.
Five.
Yeah.
Amazing.
But if we go, yeah, whatever, somewhere else.
It's not high because they cannot afford the UA anyway.
Exactly.
Yeah, exactly.
So it's like, this is not the rule of that, like, oh, well, it's actually the other way around.
No, it's expensive.
It's just a CPI, like giant CPI.
Yeah, exactly.
$50, $60, like in the States, where do you think
even more manliness could be
creatives?
It's all like this kind of super heavy AI shit with like as fantasy as possible.
I mean, I think we're gonna touch this game a little bit when we're gonna talk about Acecraft because of
which Watcher Realms?
No, you see what Moonton?
Oh, yeah, of course, same portfolio.
Yeah,
so we might actually get into it.
So,
wait a second, where do I have it?
So, let's just go here
because they kind of do
uploading, of course, Facebook, TikTok, and Tit
for the Galaxy Defense.
And as you mentioned, kind of Felix, this is just going to be almost all the same.
And I mean, you don't really buy these threads for dollars, but it's fine.
Simplified gameplay.
it's very simplified, but at least they have this
fun stuff
on TikTok.
So, we are looking at TikTok videos actually,
which at least, yeah, I mean, it's fine.
It's pretty good, actually.
It's pretty good.
Yeah, it's pretty good.
Megan is Mars knows.
So, this is super easy.
You take the meme video and just slap the assets on top of it.
Exactly, yeah, exactly.
And then
we have the TikTok Creative Challenge guy who is actually doing the video with himself, and you can even see it here for the interview magically for his interview, yeah, but fake, fake, fake interview because he is just passing the mic into nowhere, you just disappear.
Look, no, because it's him also on the other side, that's I know, yeah, exactly, yeah, yeah, yeah, that's like the fake,
but again, like, do you know where did you see this kind of uh
strategy?
Like, hey, what do you choose?
What do you choose?
Like, this is raid rush, it's basically raid rush, same thing they had is all for the for this 3D interview, or in this case, voodoo interview, obviously.
It just means you cannot afford a second actor.
That's it.
It doesn't matter because this is just, I assume, and because it's TikTok, this is a creative challenge.
It's just like, you know, you do it for, well, it's not for free, but still, you get it for free, and you just need to spend money.
So that's pretty much it, right?
So this is it.
And this is this is even worse.
That's AI.
That's AI, exactly.
That's even worse.
Like, you, you, as a TikTok creative challenge, like, creator, you just put an AI here.
Like, how lazy the the fuck are you?
It was so funny.
I was like, wow,
that's why I put the requirement, like, no AI faces or voiceover or whatever, because even the voiceover was
so obvious.
Do you think this whole meteor falling down the sky, like, it's like a good CPI catcher?
No, because they kind of shifted out later down the line.
No, I don't think this is just, yeah, like, look, it's all of the same.
And this,
this is just like...
uh
again another i cannot afford a second actor interview i don't care yeah but still like this is exactly raid rush yeah yeah yeah it's just it's the same exactly same concept with the street interview and then the towers
icons and that's like it's that's i honestly that's one of the best videos they had so i like no wonder like these guys are copying it as well but it's like eight pages yeah eight pages on tick tock
so yeah i mean this is all the same.
Do they have anything else rather than like overall concept?
Like, they just teach it to interviews and UTC.
That's it, and same concept on the whole place.
Yeah, this is actually the combination of the kind of eyeshow speed.
I show speed, really, whatever.
Yeah, uh, what's the best defense tower defense game?
And this is actually nice, right?
This is fine, but it's the same thing.
On the other hand,
they do have an interesting thing.
Where do I have it?
This was very low, creative.
Yes.
Why do you think
finally?
Yeah.
AI interview.
This
interview, and that's like the this is the only interesting thing that I found in the creative
kind of section.
Nothing else.
It's like, oh, fine.
This is actually nice.
But
that's pretty much it, man.
Like, it's
yeah.
We had this as well.
When we were talking at Raid Rush, I was asking the same, like, why no fake ads?
Like, why not?
Oh, Raider has
AI.
AI,
fake ads as well.
But yeah, Raid Rush is doing way better on the AI stuff that we saw, like all the different kind of
videos of the towers with like just circling the tower, and it's beautiful AI and it works so well.
So, I mean, come on, like, you can, you can do this.
I know, like, all of these.
I mean, at least some of the concepts, there's also like one meme, or was it?
It's like, oh, my boyfriend teached me for like eight hours because he's playing Galaxy Defense.
I mean, like, come on, man.
Yeah, exactly.
I could not play this game for eight hours in a row.
Oh, no, no, no.
I would just kill myself.
Seriously, you can if you play something else on second monitor.
This is AI, huh?
Oh, hello.
I don't know, man.
Like a website.
That's stitch.
Only do you see how the images are.
Yeah, yeah.
Yeah, yeah, yeah.
This is kind of stitched.
This is definitely AI stuff.
And then,
thank you very much.
That was an AI hook.
The AI guy, and this
is another AI guy.
Yeah, yeah, yeah.
Look at the lightning and everything.
So he's like, yeah.
There we go.
Of course, you need to have this.
Rotating blades.
I really like how
there's blades and shit, but he has lasers.
Yeah, he has lasers
to charge them.
Logic doesn't work in this.
Logic doesn't work.
If you want logic, fuck off the PC.
Logic has left the chat.
Yeah, it's pretty much.
Yeah, that's pretty much.
Yeah, that's amazing.
So,
yeah, it's the Statue of Liberty.
Energy shield is not even there.
I mean,
nobody cares.
Doesn't matter.
Doesn't matter.
This is what matters.
This is how you know it's from China.
Applause, just banner.
Guys, seriously.
What the fuck are you doing?
If you want to have uploading properly, like just add videos and playables, not banner.
And this is exactly how you know it's coming from China because at least they have TikTok, which is very surprising for Chinese.
But there are Chinese companies that are doing plumbing properly now.
Yes, of course.
But only the best ones, I would guess.
Yeah.
AKA microphone.
Century Games.
I mean, Century Games, Microphone.
Yeah, they know
how they should do UA.
These guys kind of,
but not really.
So yeah, that's pretty much it.
I mean, I don't have anything else.
Yeah.
Me integrated.
What's that for UA grading?
Five out of ten?
Six out of ten?
Three and a half.
Wow.
Come on, man.
Like, seriously.
If you're copying Grade Rush that much, just copy one-to-one everything.
I mean, seriously, all the UA channels.
Yeah, all the UA channels, all the creators, come on.
Like, that's it.
If you want, because they literally copied some of their ads.
I mean, they must be looking at them.
And that's it.
So, yeah.
Do it properly, guys.
If you copy that, just do it properly.
That's it pretty much.
So yeah, I mean, it's an interesting case, although I'm still, I still kind of.
We're still waiting for Jakob's prophecy to come true.
Yeah, we're still waiting.
Yeah, yeah, this is not it.
Now I'm, by the way, super intrigued.
I really want to play the second game.
Well, not second, fifth, fifth, is it?
3 million a month, fifth one, but it seems it's completely
I would guess Chinese.
Yeah, it's Chinese.
So it looks quite interesting in a way, which could be again another doodle magic
setup.
But the screens are very intriguing.
I don't know.
Yeah, yeah.
Let's see.
Anyway, I'm not sure what I said.
So game design, solid seven and a half, eight.
It's done good.
This is
why that's right.
It's just like ads don't matter here, so I don't even want to give it a rating because it's just
you could double it and like doesn't matter.
It doesn't matter, but still, I mean, if you double it, then suddenly it could matter
different traffic.
11 to 20% is not like it's true, though, like the different traffic.
Yeah, you're right.
You can't literally shoot and install traffic into those people who get confused on the second.
No, it doesn't matter.
No, no, no, no, no, no, no, no, no, no, no, Russia was so like Western, right?
Because it was literally 40%.
Exactly.
Yeah, yeah, exactly.
Yeah.
That's why your prophecy is not true yet.
Yeah.
Okay.
All right.
Thank you very much, guys, for listening.
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