🥳 Humor + Storytelling FTW! Creative trends in Mobile games - August 2025

This

is way more interesting.

Oh, there we go.

But there we go.

It's just, it's so good.

I already saw their, like, so many of their ads.

Match Villains are great, huh?

It's also doing quite well now.

Eventually, acting like the character from the movie.

Okay, this is great.

Seriously, I also like

the police snake It's great as well.

Eyes on the prize.

Tracking data through the cyberspace skies.

Felix acts colors like a wizard in disguise.

Jackups crafted realms lift up to the highs.

Two and a half gamers talking smack.

Slow hockey sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Uh-huh.

Hello.

Hey.

Hey.

Hi there.

Oh,

meow.

That's fine.

Meow.

Thank you very much.

Yes.

This is another episode which is a favorite one of Felix Rubber because you love the hooks and you love the interesting hooks.

That's right.

It's the creative trends.

Yes.

It's the creative trends that everybody loves.

Me especially.

And there are some interesting

things going on.

This is the new updated creative trends where we're actually separating out the AI trends as a separate standalone episode because it deserves to get more attention than it actually likes by having it as a one episode together.

So, if you're looking forward to that, keep an eye out for new episodes as we're probably going to record this one next week.

Oh, we'll see about that.

Okay, two weeks.

We'll see about that, but okay.

Yeah, it's gonna be a lot of fun.

But anyway, AI is getting just like much more spotlight these days, and we're gonna cover it in much more spotlight as well.

Yes, because it was too long, and nobody cares about one hour-long episodes anymore.

And we don't either.

So again, this is Creative Trends.

My name is Matteja Lanjar.

I'm Felix Broburn.

My name Jakubremiar.

And

we?

I'm sorry, I I messed up because I was just listening to Jakub say my name Jakub Ya Bremiar.

Like he was born and I was like, Does anyone go react to that?

Or no, no, no, no.

And i Every time I look at the AI subtitles or this transcript,

he says Jakub Remiyar, and there's always something else: like, I'm gonna bring my arm, or I'm

so

much that the name never

was never, never Yakubrear.

I'm gonna bring my arm.

I'm having so much fun always.

I made like so many screenshots already.

It's just oh, it's so funny.

Okay, so okay.

Anyway,

ah, okay.

Okay, calm down.

What are we talking about today?

Well, we start with the golden goblins, like always.

Yeah, 100%.

We also have to say

we have the new Sensor Tower creative dashboard, which came like everybody has.

I know.

Yeah.

Yeah, thank you very much for l ruining the marketing stunt here.

Thank you.

Anyway, yeah, everybody has this.

it just was released a couple of days ago so we're giving it a spin because we wanted to wait or i want to wait for this to happen and it finally happened

it has lots of new features and for me it's better honestly i mean this this is better because

yeah the gallery is amazing

Gallery is amazing.

And let's leave it.

For recording purposes, probably not as good, but whatever.

Yeah, for me, it's great.

Actually, searching for AI stuff, that's the best because I don't need to click from 10 pages.

Yes, exactly.

That's better.

And we can leave it there.

So,

this is, you know, we have impressions and everything in here, which is great.

So, this was, and I'm kind of looking at August, which here is like July 28th and September, which is like the first week of August and the last week of August.

Can do custom range?

Fucking hell, yeah.

You see,

are you satisfied now?

Is this okay for you?

It's okay.

I clicked here.

I can do months, maybe here.

Doesn't matter.

It's the same thing.

Just close to it.

But

there's always a spillover from the different months.

So we are not going to see the same thing, but it's fine.

I mean, honestly, I don't really care.

It's still the same thing.

But you have you creatives filter only.

Yeah,

I am.

I have.

But the thing is, it's always a delay of July and August because sometimes Sander Tower does include the creatives here only when they see them or scrape them.

Or when they catch them.

Yes.

Whereas on Facebook, it's just you can clearly see it immediately when they

operating.

Oh, yeah.

Yeah, exactly.

Oh, that makes sense.

Thanks for explaining that.

Because then, I mean, it's

this is again

another spin.

Go full.

So we're cutting crystals now.

I mean, of course.

Breaking that.

Oh, then not that kind of crystals.

Physics has left the room.

Yeah,

kind of.

Left the chat.

Left the chat.

But like my kind of, you know, eyes are

satisfied a chain.

We've seen this before huh?

Yeah, exactly.

This is not not new.

It's just the chains that's new in the fence that they weren't there before and it's a lot higher quality.

This is kind of

I guess.

Or it's parallel.

Turning them into money file.

Yeah, exactly.

And it's almost two minute long video, which is on Facebook.

But you want to watch this?

Absolutely.

Also, you want to watch this as well.

I mean, kind of.

What's with all these crystals?

It looks like

this is great, right?

So imagine these the production quality in Golden Goblins, like every time we do this segment, it's just getting higher and higher.

Like compare this to a year ago.

Insane.

Yeah, that's true.

And also you don't have like five 15 seconds videos, so this is 45 seconds.

Actually, not that easy to produce.

I mean, they still have this

engine, our custom engine that they can do it in.

So it's not that big of a problem, but still, it's pretty good.

But do you see how they're hopping on the Century Games bandwagon by building up

the crystals in the backpack and going higher, but doing it in a different mechanic than Player X, where it's like piling on top of each other and higher quality?

Isn't this the same thing and just kind of copying

it different?

Like a little bit of an iteration, yeah.

That's true.

Which is UA in a nutshell, I guess.

Yeah, exactly.

Yeah,

I mean,

lately, I've been thinking about like all of this.

People just use whatever works these days, and there is not so many things that actually work, like work, work,

because

certain extent a lot of creatives can work well, but they die quickly.

And they, as we discussed multiple times, there are like few concepts that are kind of working almost everywhere.

And this is, I would say, this is one of them.

And that's why people just kind of go here.

It's like, ah,

I think this is the smallest particles they ever have.

Yeah, yeah, yeah.

Yeah.

Which means seven eggs.

Yeah, but it's like

you can imagine how hard it is to render this thing.

Like, this is quite massive on performance.

Yeah.

Yeah, yeah.

And it actually physics is all those balls.

Yeah, and it actually looks great.

It's not like

bullshit.

But yeah, in this, it's really great that we can actually see all the things that we can do.

They never return back

to that AI concept of like big AI hook into the first, and that just always goes for the resource physics.

That's something that works, I would say.

I don't think AI can help here.

Yeah, like the production quality is just so high that AI basically bogs it down.

Also, like what I mean, maybe if you use,

but even if you use like any types of like AI hooks, like what would you gain with this?

Like how like what exactly would you use as the first five or eight seconds as

a hook series, like from AI point of view?

Because it needs to fit well.

And what would

you do?

Like cold bars or something?

Maybe.

No, no, no, I would do I would do something like

you know

these guys going to work or whatever or something like first person like bottom and then go top down to the view that they're there oh these you mean these guys like goblins go physically goblins yeah like similarly how lens of jail uses it like they always do like you know the ai hook being on the ground with the person like very close to it and then they zoom out and like you see the pretty much the same isometric view yeah but uh the land of lens of jail is forex and this is idle game they have exactly these kind of creatives i know exactly yeah that's what i that's what I tried to say.

Like they are Forex and they are using actually these guys because these guys have lower CPIs than them.

They need to use AI.

These

golden goblins or Idlegate?

I don't think so.

On the other hand, like for next month, we will have Idle Lumber, which they started doing lots of interesting and funny stuff.

But it's not there.

I'm just starting to see this

AI stuff.

But it's not AI.

No, no, nothing.

Nothing that they use is basically AI because

all the ones that we saw the last time, which was basically like the chat GPT

really

stitched together.

But yeah, this is good.

It's kind of goes into forever.

They actually went down a little bit now.

Interesting.

I mean, they're all-time high, right?

Yeah, they're all time high in December.

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Now let's get back to the content.

Bye-bye.

Yeah.

Okay.

Cool.

763 new creatives.

Yeah, yeah, yeah,

a lot of creatives.

What do we do if this game goes out?

Yeah, I mean, don't worry.

We have other candidates.

We have other candidates, don't worry.

We have other candidates for all of this.

I mean, I

whatever is this, it's kind of looks like they're running uh

what is ER at?

It's I guess re-engagement.

Uh, but anyway, uh,

could be whatever.

Uh, they have some of these new kind of resource overload stuff.

Wow.

Yeah.

I mean, this is a bit like what we just watched in Golden Goblins.

It's exactly the same thing, like the mechanics and everything is like the

it's it's definitely taken from the golden goblins they do more physics

yeah more physics and they don't have the overload uh fail state oh this one i mean

golden goblins like it still breaks and like, you know, goes, but it's part of their normal way of like, yeah, he breaked it and he moved it.

Here there's like, you know, all the exclamation marks and like fail, fail, fail and stuff like that.

Yeah.

Because they're stressing the fail state kind of too much here.

Yeah.

Oh, it's actually quite nice.

It's one minute long and it really went from the the f failed kind of this.

Oh, this is the same creative?

It is the same creative, it's still and then so the fail state overload into like and then into the three 3d cow yeah yeah yeah yeah exactly exactly

which is amazing that's nice okay let's see because i think we saw something like this already

oh

this is pretty much could be a golden goblins yeah if it's core

is just yeah but it's so slow

I don't know, man.

Yeah, I think it missed the mark on satisfying feelings.

Yeah, yeah, yeah.

A little bit too slow but

yeah jewelry and gold you know yeah better than corn the the thing with jewelry gold it glitters and it's very nice to look at because it glitters you know it changes the

the light kind of projection this is really new man like this is this is actually very yeah this is very new this is very impressive they never had this like camera going around

exactly yeah exactly you have the

the whole like hook with the research overload and now it actually goes into the oh yeah

so when you change creative style like this, where you have a camera going around, basically you're able to attract players that saw probably your creatives before that now would be interested in this new style of creative.

Is that kind of how it works?

That's that's the kind of

build from 10 years ago.

Yeah, I was saying, What is this, like 2012?

This is Township 2012, yeah, something like that.

Yeah, 100%.

Oh, yeah, this is.

I remember playing this.

Oh, yeah, me too.

Me too.

Okay, interesting.

I mean,

I would definitely go back to that.

Retro creator.

Exactly.

Nostalgia.

We are here.

Yeah, nostalgia stuff.

Build your dream.

Yeah, sure.

Think.

Like, someone says, ah, first scene 2012.

No, no, no.

That's actually quite new still.

Oh, this is my favorite.

This is quite old, but it's still like it's my usually my favorite.

Yeah, they use this cat for a long time.

In different

playlists ones.

Yeah, yeah.

It was a

That's so retarding creative.

Yeah, yeah, exactly.

That's that's pretty much it.

Meow.

Meow.

Yeah.

I need to play Township.

I need to play Township.

Yeah, we miss you.

Okay.

Yeah, I miss you guys as well.

And

why not?

Let's see.

So.

Also, by the way, just for context, I'm only using the

kind of Facebook network because it's always people just kind of run a lot of different Facebook creatives.

You don't really need

hundreds of new creatives on

all the networks.

Although

from the actual uploading session or like the Amplify, we kind of

know now that top games are producing 60 playables a month.

That's the mark?

Yeah, that's the benchmark.

60 different, yeah.

Six, yeah.

Which is insane.

But, I mean, it makes a lot of sense.

If you're spending millions, then that's exactly what you need.

Need to support those millions.

You need to support those millions, yeah, yeah.

This is this it, like what you were talking about, Felix?

Yeah, go full screen.

Fuck, sure.

Yeah, now it's all.

I mean, it's like it's like the low poly version of what we saw on

gold.

I was just kind of uh talking about it on Friday in like the creatives, like where you actually get the inspiration.

And I was like, oh, wait a second, I saw Palmon survival ad, which was basically exactly the like same copy of White Out Survival, and it's like, oh, wait a second, but White Dot Survival has this from Township.

Wait a second, did he just build the fence for breeding bears?

What?

Yeah, I think so.

Yeah, because you know, he've been fighting the bears for like two years now.

And if you go even

earlier,

yeah, and then let him let him build this fence.

You see, there's the bear icon in it, and like

what

I mean,

I don't really, I don't really understand like what's happening here, and honestly, I don't care.

I don't care too much.

Okay, so you're farming polar bears for meat, it seems, now,

realistically.

Not even fighting them.

fight so many bears already.

Nice, okay.

But this is interesting

again.

AI hook or real-life hook?

No, no, we've seen this hook before.

They've used this hook before.

The real life one?

The real life one, man.

The real life.

This, I'm not sure if I saw this before.

I don't know.

Very good then.

Then,

okay, let's see.

I mean, this is

this is kind of new of like what they were trying to do.

I think we saw it a few times, but not as this iteration.

Oh, wow, okay, so there's a story weight moving up.

This is new, yeah,

yeah,

so much resource conversion, yeah.

It's it's way more kind of resource.

I wish I knew what a pound was, but yeah,

oh, Oh, that's very nice.

That's like very

hamburgers over doughnuts do you think that is in kilos?

I don't know.

What's this?

It's a Japanese one?

Full screen, full screen.

Yeah, it's kind of...

Like word conversation.

Yeah.

Oh, I thought that was so sure.

Now yeah, I have all of these different things.

Like the stereotypical employee haircut.

Yeah.

Yeah.

Would he frozen to death?

Yeah, yeah, yeah, exactly.

Yeah, of course.

Let my son

freeze to death.

That's fine.

Oh, I thought he's actually gonna help him now.

But no.

I don't give a fuck.

Okay.

Oh,

almost.

Okay.

Near that experience.

Felix has lost the room again.

I mean, it doesn't matter, man.

Like, it doesn't matter.

Absolutely.

It doesn't matter.

But you know what matters?

Oh, wow.

Hello, voodoo.

That's a nice friend of you have there.

It'd be a shame if someone copied it.

And

as soon as I started kind of.

Once you see the blue cannon, you know what's happening.

Exactly.

Always, yeah, you always know.

They're coming from a furnace?

Wow.

Yeah, exactly.

So it's not voodoo, it's their own iteration.

I thought they could like put it one-to-one.

I mean, there needs to be at least something

interesting.

Yeah, yeah, yeah.

Oh, what's this?

You have a freezing gun?

It's just snowman trying to attack you, and you're.

You're using a freezing gun.

I don't think so.

It helps you.

That's fine.

It's amazing.

Wow.

This is really a lot to unpack there.

This is great.

This is like creative overload.

This is like, yeah.

Wow, this escalates so

golden goblins.

Yes, yeah.

So, how many?

Oh, nice.

Look, how many

kind of different concepts you see in this in this ad?

So

four golden goblins.

Yeah.

Ah,

this is such a great creative.

And it's

one minute 40 seconds long.

Why they started using Mrs.

Claus there?

Why not?

You need...

She was never there in help creative.

You need help.

You need help.

It's all about CPI, Yakub.

All about CPI.

Yeah.

Wow.

Still one creative.

This is still one creative, yes.

What's the one?

What's the game where you had to put bullets into the ground?

Cap Heroes.

Yeah, Cap Hero.

Bullets into the ground.

I think there was like holes in the middle.

Yeah, this is Capiros.

Come on, man.

Yeah.

This is Cap Heroes.

This is Cap Heroes.

For sure.

This is CoinDozer?

Yeah.

Ah, yeah, like 10 different concepts in one minute, 40 seconds.

Wow.

I can't even imagine the script for this.

Like, who built this?

That's

creative of the month.

But

that was really good.

And this is one more minute.

Oh, there's an anime one.

Yeah, of course, there is an anime one.

I want to see the anime one after.

Oh, I know where this is from.

So, basically, there's a short on YouTube with Arctic survivors, like a guy who retired from being like this guy who goes out in the wilderness, and he had this thing where he's just like carrying perfect cups of snow.

Yeah, okay,

like cubes of snow.

Yeah, so YouTube shorts or TikTok trend?

YouTube shorts.

YouTube shorts.

I mean,

it's the same thing.

It's the same thing, even if it's a YouTube shorts or TikTok trend, trends, it doesn't matter.

But it's a nice hook.

Okay.

Okay.

We want to see the anime one?

Yeah, of course, in the anime one.

Full screen.

What?

I have no idea what's happening.

Minus 90 degrees.

I mean, can you read this?

Yeah, cool.

Chinese characters, okay.

Yeah.

Freezing families.

Nice.

Freezing survivors.

Okay, fine.

Freezing survivors.

So I guess it's narrated by the anime guy.

Most probably, one sec.

Oh, yeah, yeah, yeah.

Yeah, of course.

Yes.

So he's like a UGC guy, basically.

Kind of.

Yeah, kind of.

Even though he's not speaking, because he mounts never

actually shots.

I don't think that matters too much.

Okay, one more, one more, one more.

One more, and we can

we can go we can go to a different game.

Okay, I mean it's not I think that interesting.

What was the food?

Google food here, yeah.

Real-life Chinese New Year?

Oh, no, no, no, it's from some convention.

Yes,

yeah, yeah, yeah, yeah.

There you go.

I don't know where this is, but this is not uh

Yeah, I don't think we were there.

We were not here.

This is not Shanghai.

I don't know.

Somewhere else.

Yeah, yeah.

So creative basically for me boot on the convention.

Exactly.

Exactly.

That's interesting.

Pretty much what's happening.

Oh, okay.

Two more.

Two more.

Two more.

Two more, which this is the Idol Lamber stuff.

Idle Lamber, of course.

But, you know, see what is this?

Like, this is the carnival type?

Carnival Tycho.

I think the water slides were somewhere else as well, but I mean, obviously, I can't keep up with all of the different games that copied themselves.

But this, the recent one, was definitely from Carnival Titan.

And let's see, because this is one minute long, which means

CG cinematic?

Oh, it's AI?

AI.

Okay.

Oh, yeah.

Of course.

Yeah, yeah.

It's classic

AI.

I mean, it's quite close to actual whiteout survival kind of style.

Anyway, like the old guys.

Ooh.

It's the story AI concept, basically.

Yeah, yeah, yeah.

It's very good.

But you see how it gets better and better.

Like, yeah, we really need to pump it like a separate episode because these days it's just like older.

Especially with the new models hitting the market last month.

Okay.

Okay,

then, okay, this, this, this, this.

So

let's continue on the add on the lamb lumber stuff.

The real one.

The real ra lumber stuff.

Yeah, yeah, because

all of that we can see

in the in the White House route and in other games as well.

Like it's just coming from these guys.

Always.

Wow.

Satisfying.

Yeah, yeah, yeah.

Super satisfying.

it is really i mean he's still doing the track jam yeah

kind of yes why not if if it works and again like it's two minute long video

all just like look so many different things and like changing stuff but the the whiteout survival one minute 40 second log was slightly better because this is just like too slow i think no the whiteout survival the pacing was perfect because exactly

what happens next exactly here is like i can I can see it's like 20 circles here you know it should be like animified like each other ability should be bigger than the previous one here it's on the same level all the time like the lightout one was like bigger bigger bigger

progression yeah yeah yeah yeah I kind of yes and this I mean this is kind of like all the ASMR stuff but it's still complex yeah this is like

yeah but you know just look at it like their main theme that they're doing is is the you know you can do it better because you won't jam it, because you would take the right upgrade, whatever, something.

Because you see, again, exclamation marks, angry tracks, whatever, like it's fail state is again stressed out.

That's the main point.

Yeah, yeah, yeah, yeah, that's fair.

You can get the spark off, it's quite nice, though.

Yeah,

you can do this like grandiose century game stuff that we talk with this concept.

Like, it's a different idea, basically, in itself,

super nice.

This is really cool,

But what else?

Physics.

Physics just

works.

Yeah, yeah, yeah, exactly.

And the resource overload, obviously.

Looks like.

What's that?

I don't know.

Ah.

Like it's those glass vials that you break and then it's

that's true.

From Grand Games.

They had those glass vials.

Oh, nice.

Okay.

Definitely works.

Yeah, glass works.

with cutting glass.

Yeah, oh yeah, there's like so many so many AI hooks with cutting glass that it's insane,

but not here, not yet at least.

I mean, this is kind of fun with the

with the guy on the left.

With the AI guy, I guess.

What he is

talking Japanese or something

Japanese.

Yeah.

Okay.

Oh, you see the Japanese subtitles.

Yeah, yeah, yeah, I was not sure.

No, no, no, no, no.

I'm not sure.

We need to hear it.

Let's see.

I think it's Japanese.

Anyway.

What was that explosion on the road?

Where?

Go lower.

That big.

This one.

Yeah.

This one.

Ooh.

gates, finally.

Gates, yeah, finally, gates.

Okay, just very small gates.

Back to physics.

Yeah, yeah, you need a little bit of here, like this and that.

This is super fast.

That angry drugs again.

Okay.

All right.

So

now

I was kind of

trying to find the idle lumber stuff, and there's like, wait a second, there's Idle Lumber Chopper Empire Inc.

I was like, huh,

five million downloads.

I just download them more.

Yeah, a supercent, five million downloads in the last 30 days.

I don't think about this one, no?

I don't think we had it like a review or anything.

We talked about it for AI creative.

Yeah, that's true, but I don't see any kind of AI stuff, but this is so kind of

random and basic, which means it really works.

It definitely works well.

I mean, this is just awesome.

I was like, oh, wait a second.

That's nice.

But I don't think I saw any.

Yeah, I saw some of those.

Last time I looked at it,

yeah, yeah, yeah.

That's true.

Last time I looked at it, they would have.

You see?

You see?

Very important part.

Yeah.

You know what I mean?

Very nice.

You know what I saw there?

Of course.

Yeah, that's the one the century now does.

Because it says Trackstar on the fucking crane.

Oh, wow,

look, look here,

no shame, no shame.

Oh, this is so good.

Wait a second, is there okay?

Of course, there is no

end card, obviously, because they stole it.

Oh,

this is so oh man, this is so gold.

This is golden.

Do you think they have fights when they see each other at conferences?

I don't think they care too much.

Look.

I don't think so.

They see

each other that much because this is South Korean.

Exactly, yeah, exactly.

And look, you see, like, ah, where did we see this?

Oh, at the very beginning of the episode.

Oh, wait a second.

This is basically township.

Yes, this is awesome.

This is really cool.

Okay, interesting stuff.

So you I mean, also, like,

why would you as a century games, just follow Supercent and say, like, hey, guys, you're using our creative.

I mean, this would be, oh, I'm sorry, guys, for

uncovering this, but I mean, you can't really

check every creative in the role.

I mean, there's no app police, right?

Oh, yeah, exactly.

And then you and networks just want money, so it's like, it's just

yeah, there's no app police.

No app police at all.

But you know who is there to help you with

the create lines for marketing?

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Because if you're scaling your gaming business and need funding,

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Call PVX Partners or go to pvxpartners.com and get

your funding and take control of the UA budget without giving away

a piece of your company.

You can call them.

Don't call up police.

It's not going to help.

But

maybe we should call up police because this

is going to be very interesting.

I was like, ah,

this is boring.

We saw this already.

I mean, it's kind of new.

slightly different, whatever.

And it's like, ah, this is great because they're using finally something which was kind of done

before,

you know,

the real kind of life

papers like the brain, what was it?

Impulse.

All of this, nice, yeah, fine.

Impulse, yeah, yeah, it's impulse or elevator, or the

flowering app, the plant plantify, or whatever it was called.

And then it's like, wait, yeah, what did you find?

What is this

lady on

the bottom?

Wait a second.

Are they using this?

And there is more.

What the fuck is the

what?

No.

Exactly, yeah.

This is being used by a royal match.

I mean, it's on their account.

I don't know, man, but this was like, what the what is this?

Oh, wait.

What is going on?

Princess games, bro.

This is not real.

I mean,

it's not them, but it's, I mean,

it was there for a short period of time, so I guess they got lost.

Taken down for sure.

Got it.

AI Disney

model with like censored away.

Yeah, so that was.

So you think it was a test or what?

I don't think it was a test.

I think it was just.

It's just someone else running it.

Like, this is not their case.

Yeah, yeah, yeah, yeah, yeah.

For a few minutes, I was like, what the hell?

But then but it's taking under the account now, it's under the account, yeah.

That's that's the that's the like that's the problem, or they just got they just got hijacked and uh it was just for two days and then they get rid of it

because the the other kind of creatives oh, this is actually quite nice.

Uh, the other creatives are pointing towards the iTunes um

ID.

That lady right there was just some random scammy link that I definitely don't want to click click

'cause this was look this is actually quite interesting.

Creative attributes, hot princess games, dot brought.

So

it was only for two days, so it was taken down.

But look,

there is more.

The rotten

oh, that's not rotten.

What?

Kind of.

I don't know, man.

Like it's

probably rotten log, but maybe it's not.

I don't know.

Hmm.

Okay.

How is it going for them, by the way?

Look, they probably super well.

Look,

wow.

Yeah, this looks more like they're creative.

Yeah, yeah, yeah, yeah.

And this is AI.

I think this is AI.

Looks too good to be AI, honestly.

Really?

What do you think?

Oh, this was a nice, really nice scene.

Could be just animation.

Okay.

Oh, here, look, look what we see.

You jumped on the trend of the random rewards where they just fake the reward.

Award.

Yeah, but this is AI.

This is AI.

This is, of course, yeah, this is AI.

You see his feet, how he's walking.

Okay,

that's the main one spot.

That's exactly like how you kind of identify AI, the feet.

not like the actual, like, this looks or screams, change GPT art style.

But yeah,

that's that's yeah, you're right.

The knees are, yeah, it's just

oh, there's your lady again.

Yeah, there's our lady again.

I mean,

the whole thing is just

of course,

of course, I want, but there's, yeah, there's something

evil?

Yeah, I think there's something wrong.

Some spill over

here, they're taking a little

bit different.

I mean,

yeah, I think this

we saw these things.

Something has to be wrong there.

Yeah,

there's Resident Evil there.

There's metal slag and stuff.

Okay.

Yeah.

Okay, okay, okay, okay.

But this is nice, okay.

Ooh, ooh, ooh, wait, here.

Where did we see this?

Oh, wait a second.

Just a few seconds ago, but with actual

stuff, right?

That's interesting.

That's a great hook.

It's the Eidolumber hook, basically.

Exactly, exactly.

Exactly.

Everything goes back to Eidolumber.

Everything goes back.

Copy from the best, right?

Yeah, okay, one more.

And then we go to...

But that's the beauty of it.

Like, Eidolumber isn't like a giant game.

Oh, wow.

Okay, this was not here.

This was not here before, no.

And like, how's that shark gonna move down now?

It's gonna

squeeze.

Just ate the breakfast of all of his friends, most probably.

And he wants more.

He wants more, exactly.

Oh, come on.

But that king is good at holding his breath, huh?

Yeah, right?

But when the rocks

wouldn't meet me get the shark on him because of the suction.

I mean,

okay.

It's mobile.

Doesn't make sense.

Doesn't matter.

And

he's so trained because the company tried to kill kill him for 10 million times already, so he knows he's basically

Kelly.

Basically, he's basically a navy seal now.

Oh, wow, he actually bites him.

Oh, oi, oi, oi, oi, oi, oi, oi, the shark is new.

I haven't seen the shark.

Great iteration.

Okay, what's this?

Wow.

This is AI, man, like 100%.

That was AI.

Yeah, because the feet were

also absolutely out of the

feet.

Yeah.

But they tried the same AI before.

Yes.

They're continuing it.

Stop watching this ad.

Okay, that's nice.

There are so many new things, obviously.

Oh, wait a second.

Is this a stream?

Yes.

Of course.

Should be.

no, no, I just want to see

this

is way more interesting.

Oh, there we go, but there we go.

It's just it's so good.

I already saw their like so many of their ads.

Match fillings are great, so it's also doing quite well now.

Yeah,

well,

Okay, this is great.

Seriously, I also like

the poly snake is great as well.

Oh, wow, poly snake.

Oh, no, wow, that's great.

So, like, this is exactly what

grand games should be doing.

Yeah.

Guys, I need to hop up.

You need to finish without me, but no worries.

Five more minutes.

AI Felix.

bye felix

ai felix is gonna be fine uh i this is just like the last last uh game anyway but he's

so many great stuff here as well

i see

he's just trying to draw the the police guy

like all these

usual shows and redemption thing of course yeah

And also nothing to see here on

the wall.

It's perfect.

So this is exactly the same thing.

And then we have.

And they're clever.

They're very clever.

It's yes.

They're very clever.

They're doing really, really well.

All of these different things.

Second kind.

All of this is perfect.

I've never played anything before.

And then you go straight into this one, which was definitely one of the things.

Yeah, yeah, the different hook.

And I think it's

way more.

Look, it's all of the different things.

I mean, this so this.

I will see what happened with them lately.

What?

They're growing.

What?

I mean.

Like the UI tripled.

Yeah, yeah, yeah, yeah.

I said like they're growing.

Look.

Like they're doing 90k a day.

Look,

there's uh this fun.

I mean, we you can you can you you can show us afterwards, but I know why.

You can see it here.

Yeah, I see.

Yeah, I showed you like 10 different ads already for August.

So I'm not surprised

they're going so.

Oh, wait a second.

Oh, they're also doing the send AI.

Of course.

Oh, boy.

Oh, boy.

Oh, boy.

Heat strikes again.

Yeah.

This is amazing.

There we go.

There you go.

Yeah, I mean.

Look, one more thing.

Look at this.

And then we're done.

See?

Okay.

Tell the perfect game.

This is such great stuff, honestly.

So good, creative.

Does Royal Kingdom also do something like this?

Like the relive hooks?

I don't know.

I mean, like this kind of like heavy iteration of the snake killing the king creative.

No, we saw the shark but yeah sharks they have also i mean royal kingdom also has like a like an arm which is kind of weird but these like funny story hoops i don't i don't think so a lot of time because you know humor can be copied that that like

exactly

exactly so i mean pretty good i don't have any more games well i could have but this just couldn't be never ending so we can we can leave it for the ai episode afterwards yeah definitely let me just show you the graph so we see the scale of this thing going up yeah yeah yeah yeah

oh yes yeah yeah yeah wow like it's like like august september like from their usual spend in july which is like 25k they like quadrupled the spend basically yeah

so like what and the revenue again i have rolling them here in comparison is still going up but you see how the curve went up even more sharper yeah yeah yeah it's got it's going

150 and it's it's gonna go up even more after the like

because it lags always after after downloading exactly yeah i'm just i'm just comparing it with like royal kingdom but

still still not much comparable

but uh downloads like you know they converging towards each other yeah i mean you know you know how it was with uh with lebron and all of this yeah it's not always like uh easy to to kind of fight these big guys, but if you did in a clever way, then why not?

But this was great.

Like those creatives, Like, I really like to see more of these because it's actually like a short story, humor, whatever.

Something the humor is amazing, yeah, and it fits so well.

The like the

theme and then droping and everything, it's just like it's amazing.

All right, guys, uh, thank you very much for listening and then tuning in.

We will have another AI, well, another Creative Trends episode, but it's going to be screwed towards AI stuff, AI only, AI only,

because it's interesting and important to showcase these as well.

And yeah, leave the comment in the comment section under the video.

Please join the Slack channel.

And

yeah, see you next time.

Cheers.