🤖 Ignore AI Ads now, regret it in 2026: AI creative trends

Now we have our champion here.

Rise of Castles.

This, of course,

that looks

so good, man.

Like, it literally looks like you know, like from a stronghold game from the past.

Observe this.

Yeah, it exactly looks even better.

It's 4 a.m.

and we're rolling the dice.

Mate drops knowledge made of gold and ice.

Felix with ads making those coins rise.

Jack up designs, worlds chasing the sky.

With a two and a half gamers, the midnight crew.

Talking UA UA adverts and game design too.

Mateish, Felix, Shaku, bringing the insight.

We're rocking those vibes till the early daylight.

But KUA, master, eyes on the prize.

Tracking data through the cyberspace skies.

Felix stacks colors like a wizard in disguise.

Jackups crafter realms, lift us to the highs.

Two and a half gamers talking smack.

Slow hockey sick, got your back.

Ads are beautiful, they like the way.

Click it fast, don't delay.

Uh-huh.

Uh-huh.

Uh-huh.

Hello, everybody.

Another fantastic episode of the Two and a Half Gamers Podcast.

And today, we are taking you where no other podcast has taken anyone else because we are looking at AI creatives, which studios are using them and who's using it to perfection.

We are looking two and a half steps ahead to the future.

Take it away, Jakob.

I'm Felix Brauberg.

My name is Matthias Anteric.

And I'm Jakob Remier.

And

we

are your

host.

Okay.

Maybe.

There we go.

There you go.

How many companies are using this?

Yeah, all three of them.

It's going to be all in the podcast.

All three of them for Forex.

Welcome, everybody.

It's not just Forex.

I mean, this is the

first time we do this as a standalone episode, right?

But we have a feeling that in 12 months' time, it's going to be pretty much all standalone.

That's what we said basically 12 months ago.

We said 12 months ago.

That's exactly what we said 12 months ago.

So

this is more like an intro to the episode because

it's just too much.

Too much what?

Yeah, too much to

slap.

Yeah, to slap it into the

increase.

Yeah, exactly, exactly.

Because, yeah, it's not like...

like everybody is using it but since last year or like 2024 it's actually increasing the number of companies that are using AI creatives.

And we have some interesting stuff, do we?

Okay, yeah.

So AI creative trends.

Who's starting?

You starting, Matthew?

I'm starting.

I'm not doing anything.

Okay.

You are doing all the stuff.

I am just

team ahead and creative trends.

You're the AI czar, you know?

AI, yeah,

because

there's a lot of them, so I guess

we can check.

What do you mean if we can check?

You have all the different types, like Lands of Jail, you have what else?

King, Rise of Castles, and then all the two others.

I don't know.

I have like four or five.

That's

better.

Okay.

Important thing: focus on the creative concept, not just like random stuff and everything.

So we can like pinpoint what's trending and what's pretty much doing.

Everything is new creatives only last 30 days, video only.

Yeah, yeah, yeah.

I mean,

we're recording this on September thirtieth two thousand five.

So it's like September ish okay nice.

Yeah it's September ish.

So one of those first things that that we see here is that you have these something between realistic and cartoony characters with like full AI creative and it's actually jumping art styles if you see because one is going from realistic then you have this like I think the contrast of the art styles is like one of the key motives of this.

So you have again pixel-like, then you have cartoony, then you have to...

This is not pixel-like, man.

Come on.

The disagreement of it was...

Where is where?

Yeah.

Whatever.

Let's say animated.

Okay.

But then it goes to like, yeah, this is like realistic.

Yeah, on the first side, maybe.

Yeah.

Okay, fair.

Yeah, and then this is whatever.

Exactly.

What do you call these people?

It's like Play-Doh people or like

brainless.

Like Play-Mobile.

Play-Mobile.

Yeah, like...

This is why I don't like the Lens of Jail creatives, because there's not enough time for these models to make a coherent story.

So it's just like a series of

like this.

It doesn't matter, man.

Wait a second.

We'll get there.

Do you like these creatives?

Like, personally?

Me?

Yeah, would they do that?

I'll show you the ones that I like.

Just like...

Do you see, Felix?

Do you see Waifus in here?

No.

No.

So he doesn't like this.

Do you see what?

Waifus.

Waifus.

I've seen few Waifus, but I don't go.

Anyway, so here we have again the lens of just signature thing where yeah, when it's the transition is literally perfect because it's very very connected to the actual creative.

So that's there.

By the way, if you like during the thing that you see this, there's the office meme guy, Steve Carroll, saying no as as the meme.

So that's also there.

Then we go into

into white screen.

Yeah, this one.

I got like like super confused.

Like, if this is animated or no, but this is not animated,

this is just a very, very good AI hook.

You see, because the wood disappeared on the bottom,

yep, yeah, yeah, yeah.

There will be more of this, like, it's it's like indistinguishable, yeah, yeah, it's very

smooth, no, it's very smooth, yeah, it's but you get all this, like look at the feet, look at the feet, yeah, look at the feet, see,

yeah,

I get get very, very smooth transition.

That's there.

Another different art style.

This one is this was the guy.

Then we have, oh, yeah, this one.

This is just like one of those like stills, again, realistic, which again, just the wind was there.

I think still, it's something around like

60 to 70 percent just hooks and 40 percent full AI creatives.

So hooks are still in the lead, I would say, until we see like completely like everything going AI.

Still normal creatives are like the meat and AI is mostly hooks and some AI full creatives.

So that's there.

Oh this was the one that I wanted to show you Felix.

This is the one in coherent art style so everything is this like pixel like art style which creates a little bit of a like a like dark war or something that we saw before.

Yeah yeah.

See this is This is I think we talk about this one that we think it's like normal, normal video and then it's accelerated because the movement is just so so smooth.

I don't know.

That would be my guess.

Can we have these like uh

prism mobile game?

Yeah.

Oh, we have the laurels concept.

Laurels 2025.

2025 top prison mobile game.

If they only if they s saw your prism theme episode, they would know which one is the well Jacob you will need to wait until it's it's to be live.

By the time this is live,

it was already aired on our YouTube channel.

So the listeners, you already know which

is already hot right now.

It's been hot since April.

Okay, so Jakub, don't yeah, yeah, yeah, us because you have no fucking idea what we are just talking about.

It's a solo episode I'm doing on ad-monetized games that are prison-themed and kind of rising.

Yeah, I think that's a good idea.

We'll probably do a standalone episode on this because basically the new supermarket like theme trends is coming to prison management and prison escape so yeah there you go okay uh do you see this video yes

looked very very realistic but again very small transition i think the only thing that was telling when his hand disappeared behind his back yeah whoops

yeah you get there i'll have better

then we have again some of those t-shirt things

So again, they do these things very, very smooth where the theme really, really fits.

Like, you have the usual Flarenix resource styles creative, which again is carrying a lot of teachers

there.

Question, Matthew, Lands of Jail, right?

They have been doing AI creatives for a while, right?

So, they must have a smaller creative team, or do you think they're just really good at it?

I think they're just really good at it.

I don't think they have a small creative team.

I think they have quite a big creative team, actually.

They're just using, you see, 5,478

creatives.

Yeah.

I just wanted to double-check the revenue.

So yeah, it's still kind of

big, actually.

Yeah, but for five thousand creatives, it's not the small team.

Yeah, yeah.

Yeah, it's okay.

So I would say

fifty

fifty people, just for creatives.

Okay.

For the Chinese company, for Chinese companies.

Yeah, yeah.

Again, another episode.

Yeah, you will see.

You will see

that we talked about

the AI agents and how he replaced 50% of the team.

Yeah, it is happening.

It is.

Okay.

This one is pretty good.

Where again, one of the prisoners.

Freezing prisoners, exactly.

And combo of like freezing prisoners and contrasting the one that's going to freeze, actually.

This is so funny.

This is really funny.

It's really funny, yeah.

And there's like perfect voiceover on top of this like effects I need to say that so this looks very very well again one of the examples of like fully eye creatives works very very good

then we go

this one

so they also went for these like monsters stuff

that that weren't that big in the in the lights of jail i don't know I don't know, when I was looking through this prison theme, like there were a lot of Polish players, I remember that.

Maybe they just love prison stuff, I don't know.

I mean

let's go to the next one.

Let's just leave that there.

Let's not open that door.

Let's get back to the creatives.

Looks pretty good.

Then we have again another one of those pixel ones.

I think these are getting very, very popular.

Oh, but there is a baby.

Can you go back with the third hand that is

holding the baby?

You hear?

Yeah.

I missed that.

I was like, wait a second.

Third hand, very handy.

Definitely very handy.

Yeah, it's a good.

This is perfect.

Yeah.

This is not the Lens of Jail anymore.

Okay, I saw it.

It is Lens of Jail.

Thank God.

Well, you see, like, it's not a prison team, so.

You know,

it doesn't really matter that much if it's a prison team or not.

It's still the same forex.

Yeah, full

creative, yeah, Tuesday, Last Survivors.

I got a few creatives from them, and I got very interested when I was doing some normal

work and you know, work shit on ads.

So want to check them out.

Also interesting.

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See you there and at the boat party.

It'd be so nice putting on boat party.

That's gonna be amazing.

Yeah, it's you know, we are still gonna be famous for it.

Yeah, exactly.

We'll need five.

anyway.

Uh yeah, I think she should be real.

Hopefully, she's real.

I don't think so.

She's real.

Yeah, should be real.

We have this like first-person view, which is super, super popular in AI stuff.

And it's narrated by her, basically.

So there.

Like this this is the best one.

Like beer suddenly appears in your hand.

Yeah,

I would say a lot of the creators that we see are done on the cards that are those narratives.

That's what I wanted to say.

say like all of these creatives are done on literally like very old old old models basically because if you see what currently like

clink 2.5 or van 2.5 can do like i've tested it just like recently i can show you some some stuff like

please do please do

so so this is this is like very very old i would say so i think this this is also one thing that needs to happen also within this whole ai creative race that people doing the creatives can't sleep on their models they need to update super fast.

Because yeah, but if this is

look,

first scene in May, yeah, so it's all creative, yeah, yeah, but you know, go change it, like easy, like

why if it works, I don't care.

That's the thing, if it worked, I don't care.

Why would I?

Yeah, this is what chat GPT image turn into video or something, yeah, zombies again, because like the whole game is basically

zombies, and then it goes into their usual creative.

What,

Yeah.

Wait, what was that?

That's the brain rot, please.

That's the brain rot.

Hello.

The Italian brain rot from China.

Yeah, yeah.

So that's there.

Then we, oh, this one is really good.

Then we had a typical comparison.

Day one, day one thousand, whatever something

350 fifty eight.

Yeah, one thousand three hundred fifty eight.

And yeah, there's a little little bit of celebrity.

Hello, Mr.

Zuckerberg.

So it was nice.

I think we...

I didn't see that.

I love the recoil on that rifle.

Yeah, of course.

I haven't seen the one where they are actually two against each other in one image.

I think it was always just like a progression of images.

But yeah, I think

it's there.

Oh, it seems like we have this one.

I don't know.

Like a very, very smooth transition.

Ooh, okay.

Yeah, very good hook.

But if you, if you look at the zombies, like

they just disappear.

Yeah,

pretty much, but but I think it's still you know, you just don't recognize these things as fast as they go.

No, no, it's like exactly it was what five seconds even not even that.

So Hook did what it needed to do.

So sure, sure.

But again, yeah, this is the POV

hype from TikTok.

Yeah, yeah.

So you got second spoon there.

Yeah.

I mean, you have never enough spoons for breakfast.

Same, same here, like you need to open it three times.

So, you know.

But yeah, this is this is, I think, getting very good traction here, this whole POV thing.

And I would say

so good.

Or the binoculars.

You see the binoculars?

It was the other way around.

Oh, yeah.

I don't think you have time to really, you know, spot all of this, yeah, spot all of these small things here and there.

Unless only we can do that if you

are two and a half steps ahead, obviously.

Yeah, but I would say this POV concept is again most probably just like if it really needs to work, like it's mostly AI enabled only.

Because doing normal POV is like kind of, you know, what can you do?

Like, it's going to be shit.

You need whatever.

You can do the P of hello.

Yeah.

No way.

Yes.

You know what this is?

This reminds me of Matthias creative that he showed

for ASMR slicing.

That's timeless.

Kingshot, huh?

Kingshot is doing very, very well on AI stars.

I know.

I know.

I really like a lot of their stuff.

So we have also this one.

Yeah, this is great.

How do you get such a luxurious motorcycle?

Everything you want is in Kingshot.

No ads.

This is quite new.

By the way, I don't get this thing, but I think this whole emphasis on like stressing out that there are no ads is getting super super big.

I think it's like, I don't know who started, if this was Kingshot or

Match.

Like this whole like no ads is like super super like prevalent as Cena.

It's disgusting and it needs to end.

This is amazing.

Then we have this one

again.

Some kind of the model seems pretty good, so I would guess it's VO or something else.

It could be.

But basically, our guy here.

Yeah, with anime.

I forgot that his girlfriend had the birthday and he played King Shot.

And then we have...

This one, this one.

You know what this is.

But this is not AI.

This is not AI.

What?

Okay.

Guy eating lava rocks?

That was really good, huh?

Yeah, but you remember?

This is the exact one that Lemon showed us.

That the copy game from RiverGame is using in their creative.

So it seems that's quite popular in China eating lava rocks.

Of course, like who?

If you're not eating lava rocks, you're fucking noob.

Yeah, who are you?

Have you not eaten a lava rock today?

I'm at like three.

Yeah, so here we have a fake ad sentencing, but of course he proven himself innocent because of course he's linking shot, which there are no ads.

So, that's there.

Same goes for here.

Those eyes, this is VO3.

For sure.

For sure.

Then we have, oh, this one.

This one was quite interesting.

There's like,

you know, just found a mini banger on mobile.

This is a mini banger, it's an absolute banker.

Yeah, yeah.

You have also there's a static image with AI.

Where?

On the right hand side.

This one.

No,

This one

this one is interesting.

Look look at this one.

I saw it.

Yeah.

Yeah, I saw this.

Yeah, very, very good hook.

Like they have super and I think this is this is really the like the trend that that we're seeing.

Like the hook transition to creative is just super, super smooth.

Very, very smooth.

Yeah, we saw this before.

I have this in my Chinese presentation.

Yeah, okay.

I hate this trend.

Like everyone is moving away from ads and everyone's also bragging about their creatives.

It's terrible.

I really like, by the way, how this guy has custom-made armor just for him and his belly.

You know.

Okay, this one.

This one I just wanted to show you that it's like localization one-on-one with AI.

I know, but we saw it last time when I was showing you, because then there is a wha actually white person

in English.

Yeah, yeah, I know.

It's it's yeah, it's Asian versus where it's white.

Yeah, I know, I know.

Yeah, yeah, because then you have the normal one.

Yeah, I know.

Normal.

This is the this is the English one, and that was the Japanese one.

Yeah, of course.

And it's just the same prompt, and just like instead of like, you know, you put in like white people,

Asian people.

Yeah, it's yeah, I know, I know.

And there's a localized ad immediately.

Yeah.

So

perfect.

Like, and and like the moment I saw this, because I just, you know, the screenplay and everything, it's just like so good.

And the guys basically says the exact same thing, so of course.

How do you know?

Because uh

Yeah, because I say so.

Because you say

how do you

so how how do you make this in AI?

How do you make this in AI?

What do you mean?

Like which model do you think they're using?

You use the exact same prompt, you uh just add one more thing into it, which is like

and then they speak Japanese and that's it.

Seriously, I I did it uh for uh the Drummond Bass event.

Uh I actually created a few VO hooks and I put like Slovak language and those people were speaking Slovak, honestly.

Yeah.

It's like it's that simple.

It's that easy.

It's that simple.

Very, very easy.

You can really do it easily.

Yeah, this is pretty impressive.

Yeah.

I just wanted to show you that.

Yeah, Clink by default uses Asian people.

No wonder why.

Doesn't use Asian people.

Give me a second.

Oh, hello.

Yeah, here's the one that I just wanted to show you.

See?

Very easy, easy hook.

That's just like the new Kling model, basically.

It's two point five, right?

Yeah, that's two point five.

And it's by the way, cheaper to do than than the previous model.

Like the previous model is four times more expensive than the new one.

But these realistic models, like, why is Kings of Jail not doing that?

Like, this this looks so good for King Shot.

It's funny.

They localize it.

It's so good.

VO, the one.

Yeah, but I mean

because they're

2.5,

couldn't even say that.

Maybe they need a UA partner to help scale their UA activities.

Maybe, yeah, maybe they need to call PVX partners just to

know what's

happening and to get the benchmarks.

Not only ROS benchmarks, but maybe also

AI models benchmarks.

Who knows?

And if you want ROS benchmarks, go to pvxpartners.com slash lambda because you plug it into your EMP and boom, within an hour you can clean and clear ROS benchmarks, retention insights, and even forecast of whether you are ready for funding.

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Baby.

Really?

No, no, of course no.

But you can, you know, bvxpartners.com/slash lambda.

You will see.

You will see.

Anyway.

Oh, this is VR free as well.

Yeah, this is a street interview.

People are bearing.

This reminds me of the Coca-Cola ads from when I was growing up.

Yeah, yeah.

You needed animators back then.

I don't think.

Then we have this, of course.

Yes.

This is such a great stuff.

Lava cake.

No.

Lava cake.

Lava.

Lava.

Everything.

No.

Yeah, everything, basically.

All these, like, this is such a big trend on Instagram, TikTok, and wherever.

Just like

cutting glass and shit.

Yeah, cutting glass and shit.

Exactly.

This is this is pretty new.

Like, I haven't seen, I think, this concept yet.

Where like.

I haven't?

Well, I haven't definitely seen this before.

I don't think this is AI, though.

You don't think this is?

No, I don't think this is AI.

What do you think it is?

Yeah.

Maybe it is.

This, this, you think somebody animated this?

Really?

yeah

i just love how how jakub has become the ai police exactly he's

knows exactly yeah

yeah because i say so so this is ai i because i say so

i'll tell you you see you see the fucking fish here like you see what what they are doing like so much shit like

why would you animate this if if there's like whatever shit fish doing shit stop saying shit and explain it it's not fish they were they were just swords coming out of the basically basically, nonsensical movement of stuff that doesn't make sense reveals that it's AI.

That is obvious.

Because, you know, there won't be a person that will animate nonsensical stuff into the sure, yeah, because the people don't do that at all.

Not at all.

People only animate stuff that makes sense.

No, they animate stuff because they need to do.

They don't add a lot of shit work on top of their normal work.

No, it's fine.

Like, this is absolute AI because Jakub said so.

And the listeners

have questions.

Reach out to the AI police.

Yeah, exactly.

Reach out to the AI police, which is called Jakub Remier.

Yeah, one of those day one, day 30, day whatever, but with temperature and very, very smooth transition.

There we go.

So that's there.

And then we have...

Oh, this one.

This one.

This one's so good.

This looks like an ad for food, basically.

Yeah.

This is back on the survival theme that's all over YouTube and

do you see any like inconsistencies with AI here?

This is AI because like steak doesn't boil like that.

Like the only thing for me when he was turning it and it went through the thing is

millisecond.

Yeah.

This is really good.

It's real real.

It is real.

Yeah, it doesn't boil.

Super real.

Yeah, but honestly.

Man, you're completely different kind of like nitpicky.

Yeah,

those fish were not doing anything

bad or nonsensical or whatever, but the meat doesn't boil like that.

That's the that's the line where like Felix Felix drawed that line.

There's like meat, you don't like me.

I understand that.

Like, it's like if you've seen steak, you know, being grilling steaks for so much time, it seems nonsensical, of course.

Like, it's immediately you see it.

So, it's there, but that looks super real.

It took me like honestly three to four times to kind of notice this.

It looks like it was stolen from YouTube.

Yeah, exactly.

Seriously.

Looks like that.

Then we can again have the

split screen where we have a guy in a crowd of polar bears

and then a guy near a dead whale and then a guy in nonsensical tree that he chops and do nothing.

I missed.

So yeah, this is again one of those instead of the other combination we've seen before where the person comments on AI ad, there's like AI commentary on the real ad.

So the other way around.

Yeah.

Okay, maybe I will find

something in the bit in the meantime.

Yeah,

Royal Match.

I see,

I see it from the far.

Yeah, yeah, this is

right.

Damn it!

Man, you know,

I can see things as well.

Look at this again!

It's so rude!

Free to play

Royal Match.

There we go.

And Shadow

was

everything that I was able to find.

They have so few.

Yeah, I don't think Royal Match is very heavy on

the screen.

Yeah, we saw it in that episode.

So not really that much.

But what do you want screen?

No, no, no, no, no.

Now we have our champion here.

Rise of castles.

This

looks good.

Looks so good, man.

It literally looks like, you know,

from the Stronghold game from the past.

Hubs of this Stronghold.

Yeah.

Exactly.

It looks even better for Stormback.

I would play this immediately.

Yeah, this is exactly what I would play 20 years ago.

Yeah.

This is a curious trend.

I've never seen this gold hand trend.

I see.

Oh, man.

This is something I saw in the farming theme.

The gold hand

where you just do this as well, but also kind of make a river and then just like the one that we saw there but that was animated like this is yeah yeah yeah yeah of course you seen it with AI like this no with Chino yeah this is the first time I've seen it with AI like this godhand concept

reminds me of the flight meme Matia did to Korea when I was pretending to be a giant holding these mini bottles that they serve on the airplane and I was like fee five four thumb at a genitonic son That was uh ah, then we have these very very nice miniatures like that That's super nice.

Or models or whatever.

I think Nano Banana also have this one mean picture that's been surfing around when you create a character and then a Bandai Namco style statue out of it.

So that's there also.

Then we have, again, stuff growing out of nothing.

That's a pretty nice hook.

And which AI model do you think this is?

This one?

Yeah.

I would guess either Kalink or an Age of Empire stuff.

Actually, this could be also like

image-to-image thing, where you would have like this image of a house on a book, and then you would have the starting image here.

And then the AI model just like smashes it together in like this kind of a sense, which is

lots of models are capable of doing this.

That could be also it.

As I said, Clink Link can do this.

Van can do this.

Yeah, the new Van is really, really good, 2.5 one.

But it's not released in open source yet.

So it's just like but you can play with it on platforms so so it's out there oh this one

whoa stuff of nightmares

it's like completely bizarre yeah it catches your attention

yeah it catches your attention it's like panic building in uh in age of empires too when you're getting attacked yeah so there was the shark uh this one so why there need to be two people I don't know, and they're twins by the way.

Looks like it's holding him, you know?

I don't know.

The worst part is that, like, the actual saw is pretty small compared to what they're sporting here.

And they're cutting the wrong way.

Doesn't matter.

Yeah, it doesn't matter, as usual.

And then we have...

Oh, yeah, we have our usual.

A Corgi versus a Scorpion?

Of course, Corgi has to win.

No, it happens in Corgi Scorpion.

Of course.

So that's there.

This is Rise of Castle still.

Where is an award?

You need to play this this game.

It's got an award.

Yeah, exactly.

Best medieval game.

Absolutely.

Yeah, yeah, for sure.

I think I saw that reward ceremony.

Interesting part here that they they would have a lot of these creatives with like still pictures and everything.

Yeah, this is the this is the interesting part that it actually moves into the guys like it's consistently the same guy and they do stuff with him.

So this is this is kind of new.

But yeah.

Quite cool.

Yeah, yeah, it would be like super cool.

I think consistency now that people are starting to get the hang on like how to do consistent, like same character scenes stitched together, makes much better AI ad and like random, a little bit l less random, little bit random person of the same character, whatever.

That's just bad.

And then we have this one.

Again, one of those like still images, but with very, very smooth transitions.

This is like extremely good transition, what they did here.

What do you mean?

Yeah, this is great.

Yeah.

Because it started like this.

Yeah, yeah, yeah, sure, sure.

So done very, very well.

Again, one of those things that I think is done through you have end image, you have start image.

Yeah, exactly.

Yeah.

Tell the model how to connect them.

That that's how we do this stuff.

Yeah.

So we have one more of those first person

whatever.

This is not AI.

What is he doing?

I don't know.

What is he doing?

Go back to the boat.

Building his house.

Well, go back to the boat.

Go back to the boat?

That's not how you build a boat AI.

He didn't even want to build a boat.

He's trying to row, but like he's clipping his hands through the wood.

Whatever you're doing, you're not doing it.

This also doesn't really seem like

it's what it needs to be.

By the way, in every one of these POV ads, like you eat the food or something.

So I don't know.

But it seems to me like it's kind of a like video game engine style, art style.

Yeah.

Yeah, yeah, yeah.

Kind of like messy, whatever.

I don't know.

Then we have the typical level one, two level, whatever.

Like a top big one, but in realistic style.

Which looks pretty good, honestly.

Especially the last last level here.

And then it goes into the creative.

And then the last one, again,

one of the POV things.

Oof.

It's kinda nice.

Yeah, yeah.

It is just like, you know, easy,

very nice to do, completely nonsensical.

You don't even like it whenever you're doing it, you're not doing it.

Point the hammer the right way, whatever.

Whatever.

Yeah, so, and you know,

and then there it goes.

Yeah, give me the screen.

I have a few more.

Yeah, okay, go ahead.

I have a few more.

I didn't see the one that I wanted to show you, but maybe we'll get there.

This dear friends from

lumber, yeah.

Oh, that was AI to me.

I know, yeah, yeah, yeah, yeah.

Here.

POV again.

So he's a POV life of a lumber.

That was great.

Like, he went for spoon and then, like, fuck spoon.

Hop a.

Yeah.

I was pool.

Yeah, there also.

Laughing.

What did you cook?

Nothing.

Why is he pulling it?

Like,

why is he towing it with the exactly?

Yeah, yeah, yeah.

Again, that's better.

It's like a leash.

Yeah, that's better.

Or just uh they they really need to improve some physics in these POV videos because it's like

see but see it this is also inspired by the the ones that we saw for rise of castles.

Yeah, rise of castles.

Types of lumber checks.

There you go.

I don't think this is too France or French or whatever, but okay, whatever.

So you all of this and then there's more.

I think this is also kind of one of those like

animated VO tree eyes.

Yeah, exactly.

Hard work, the easy fortune.

Okay.

You're doing it wrong.

You're doing it wrong, exactly.

Cutting the trees horizontally.

There is this VO kind of

selfie, selfie video.

Yeah, very quick hook.

We have shared it.

So predictions.

How long do you guys think before 50% of all creatives in mobile are done with AI?

This is AI as well.

I think end of the year.

Which is too quick.

No, it's too quick.

It's not too quick.

Man, go back.

Go back.

There was Italian Brain Road right there.

Where?

Higher?

Higher.

One more.

Yeah, I hear, yeah, yeah, yeah.

This is this is just a GPT with some random, like three seconds to do something about the picture.

Yeah, yeah, it doesn't matter.

It's just so, so amazing.

But we have uh we have more at the dream workplace for

Lumberjack, so it's quite a lot lot of this.

It's pretty nice music as well.

Yeah, it's AI for sure.

Yeah, as you see, the lighting doesn't make any sense.

But you see, like a few ads today, there was a like real.

Okay, this is about this is engine.

This is not a thing.

I know, I know, I know, I know.

It's just like brainwashed getting everywhere.

Yeah, but yeah, this is

VO3 eyes again.

Yeah, yeah, yeah, but they have all a care, but it's only hook, so it's

good, it's good enough.

They have also like uh the one that I saw was basically this guy commenting on some of the wood just getting cut and it's like no those are more legs.

Oh no, super funny.

Let's see.

And then

I think that's it.

Dynamite in the lock.

Yeah.

Dynamite that looks like candles.

So it's a confetti dynamite.

Didn't do shit.

Yeah, so you see there's the other one.

There's a lot of them, but the thing is that

I think it's never like the main, main thing.

Oh, you have your own.

I hate those looks.

Oh, it's okay.

It was quite funny when you can hear pictures.

What are we doing to Uncle Berry?

Oh, my God, Uncle Berry.

I guess that's from Lord of the Rings or something.

I think he said that at some point.

Treebert.

Treebert.

Yeah.

So, yeah, this was the one that I was trying to find.

The whole, like, the whole thing

narrated.

Yeah, yeah, it's basically

exactly the whole concept is narrated by this uh

yeah narration and real creative on the yeah exactly on top of it so that that's getting there yeah is there

random random you know

land on

random steampunk lambroject

yeah

steampunk lumberject sure where there are no trees to cut

whatever it is you're doing you're not doing it Yeah, okay.

Okay, that's it then here.

Like the

lumber and the wolf.

I hope this is gonna be the morph morphing.

Please morph.

They won't.

Oh, yeah, they will morph.

But it's just like normal werewolf.

Oh, yeah, lumberjack and bull.

Okay, let's morph.

Normal Minotaur.

Oh, yeah, sure.

Okay.

Okay, we saw it all.

All right.

Yeah, so TLDR hooks and transitions are getting better.

We need 42 minutes to get this message from this episode.

We'll get there.

Oh, yeah.

AI creatives are still not getting better.

50% of all ads by end of this year.

Yeah, 50% of all ads by end of this year is my prediction.

Dude, it's three months away.

That's not going to happen.

It's not going to happen, man.

Why not?

Because it's not even 1% now, man.

No, we are way mistimenting.

Maybe

we can't do it.

We know gaming industry.

We know gaming industry.

40.

30.

Dude, what planet are you on?

No!

whatever whatever i guarantee you on our like during the event we have in istanbul there's gonna be majority of people not using ai for creatives

i'm pretty sure that's why we're there so they can start using it in one of the mobile capitals in the world anyway just wanted to say that currently still the key pressure lies on the normal creatives they're not going anywhere it's just like too good to kind of be there otherwise we would see the kingshot concept for instance it's just a drone fall concept it's not ai it's it's normal stuff so that's there uh lots of like i think people are starting to figure out their like ai specific concept and only i can do like the pov stuff or the you know the pixelated whatever thing that it's like again only ai creatives can do that hooks are still not relevant than overall creatives like because it's full it's easier and like it's hard to create like a full ai creative and then there's surprisingly not that much vo three

compared to the overall expectation and the hype I think that this thing can do.

And people are not really using it to its full potential.

I mean, because there's a lot of concepts that is like

thrown around here with like AI interviews, all those like king shots, you know, why don't I can revive here, whatever.

They're pretty much derivatives of AI interviews.

And

just a few companies are using it.

So I guess that that needs to improve.

But yeah, it's gonna be on the right track to 50%, not by the end of 2026.

Yeah.

By twenty-six for sure.

But that's for like this.

End of year 2026, maybe.

I can see that.

And I would agree more with you, but three months from now.

And it really depends on the model.

Because, for instance, if we take just like the VAN 2.5, it's still not released open source, and people can really tinker with it.

Yeah,

I will stop you right there.

People from China, they're using the models efficiently.

People in Europe and US have no fucking idea what you're just talking about.

Yeah, that's

let's end there.

Let's end there.

Yeah, let's end there.

We know they don't.

But you'll get run over if they don't start doing it.

Welcome to the gaming industry.

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Exactly.

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Bye-bye.

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