Chaos Zero Nightmare Review: 20 Systems in 7 Minutes & players love It
Chaos Zero Nightmare is the spiciest deck-builder gacha of 2025! Lovecraft vibes, anime polish, Slay-the-Spire runs, Honkai-style meta, and launch numbers that slap: ~$500K/day, peak ~$800K/day, ~$8M in 2 weeks.
WHAT YOU’LL LEARN
Core loop: deck thinning, evolving cards, run sequencing
Meta design: pity/duplicates, banner cadence, progression layers
Why community is more than broad UA (Discord ≈50k, Reddit ≈120k)
Creative strategy for high-LTV audiences (what to show, what to skip)
Monetization & live-ops beats that actually move revenue
KEY TAKEAWAY
For hardcore, high-LTV audiences, authentic, system-forward storytelling + community momentum beats shortcut UA tactics. Frame content around runs, banners, and boss mastery moments; use paid to amplify the community, not replace it.
Get our MERCH NOW: 25gamers.com/shop
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
CHAPTERS
00:00 — Cold open: “How much money?”
03:31 — What is CZN? Tone, horror-anime polish
03:43 — Design DNA: Slay the Spire / Darkest Dungeon / Honkai / “save data”
09:36 — Core loop & tactics: combos, turn order, auto-off for bosses
20:23 — Company context & positioning
22:20 — Revenue reality: ~$500K/day → ~$800K/day; ~$8M in two weeks
26:08 — UA vs Community: closed betas, brand-safe creatives, Discord/Reddit
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Press play and read along
Transcript
Speaker 1 You still didn't say how much money it makes. Oh, yeah, yeah.
Speaker 2 That's the most important chart because you
Speaker 2 was doing half a mill a day and it went on global launch last week with like 800k a day. So it already did in just few
Speaker 1
it's already peaked. Thank you very much.
Next game, next game.
Speaker 3
It's 4 a.m. and we're rolling the dice.
Mate drops, knowledge made of gold and ice. Felix with ads making those coins rise.
Jack up designs, worlds chasing the sky.
Speaker 3
With a two and a half gamers, the midnight midnight crew. Talking UA adverts and game design too.
Mateish, Felix, Shaku, bringing the insight. We're rocking those vibes till the early daylight.
Speaker 3
But KUA, master, eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackups craft our realms, lift us to the highs.
Speaker 3
Two and a half gamers talking smack. Slow hockey sick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.
Speaker 3 Uh-huh.
Speaker 3 Uh-huh.
Speaker 1 No, you don't have a few more minutes, Mr. Jakob, because we are doing this amazing, amazing game which only you like and we don't.
Speaker 2 What do you mean only you like? That's like
Speaker 1
from this for always from two and a half gamers. This is basically your game.
We were last week we were discussing my type of games. Now we are in your territory, pretty much.
Speaker 2 Of course, because today Felix asked because Felix's thirst for Waifu games is uncurable, it seems. Yeah, I'm sorry about this.
Speaker 1
Felix, I'm not sure. It's you.
Chaos Zero Nightmare.
Speaker 2 And
Speaker 1 we can say for sure this is going to be a biggest nightmare of this week for all like 80% of
Speaker 2
the listeners. Oh, it is very big.
Very, very big.
Speaker 2
It doesn't mean anything. My name is Mike.
I'm Felix Broberg. I'm Jacob.
Speaker 2 And this is by the way, horror game.
Speaker 2 We are your hosts.
Speaker 1 We can do ASMR stuff all the time.
Speaker 2 I don't care.
Speaker 1 You know what? Before we go there, dear listeners, this episode is brought to you by PVX Partners, the most effective credit line for marketing.
Speaker 1 If you want to grow your budgets or just scale UA without giving away a piece of your company, go to PVX Partners. They can help you with getting funding within 30 days.
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Speaker 1 now we can get back to the episode there we go.
Speaker 2 Okay,
Speaker 2 so for everyone watching, this will be one of those episodes when Yakub will be talking 90% of the time.
Speaker 2 It will be interesting, historical, and you'll learn a lot of new shit, but it will be pretty deep, RPG-based, and waifu. So those who want to leave, okay, feel free to do now.
Speaker 2 Or something, yeah, leave now or
Speaker 2 don't say anything later. Or don't say anything, yeah.
Speaker 2 Anyways, so there's this new game called Chaos Zero Nightmare or CZN in the community.
Speaker 2 And it's, yeah, that's literally how it's called.
Speaker 1 It's fire, I don't know guys, man.
Speaker 2 And it looks amazing. And this game is.
Speaker 2 I think this will be close to the Megabonk episode because this game did exactly what Megabonk did, which means there were a few people in the team who went like, why don't we combine this, this, this, and like four games basically into one and works very well in my opinion so we'll get to it i guess it's still a little bit bloaty uh on the system side because it's asian and like it's korean and da da da da da so i would
Speaker 2 would be really great if the onboarding was a little bit slower and like you wouldn't get thrown into like 20 systems in seventh minute but uh yeah we'll get there
Speaker 2 Anyway,
Speaker 2 so yeah, there's the gorgeous trailer you can be watching in the meantime.
Speaker 2 As I'm saying, it's like really, really high
Speaker 2 It's pretty much like one of those anime games from I think like last three years ago. They went to do stuff that they're literally creating custom anime along the game.
Speaker 2 Like, that's the quality of the animation.
Speaker 1 For last two minutes, and I have no fucking idea what just happened there.
Speaker 2 So, Lovecraft and War, man. Like, yeah, yeah, CZN
Speaker 2
working well. But you see, like, this is like literally anime quality stuff.
Like, yeah, yeah, yeah,
Speaker 2 yeah.
Speaker 2 Anyway, let's go to the game itself. Um,
Speaker 2 so, or maybe before, oh, okay, let's go to the game and then we do the numbers and everything because it's like very important. So, the four games that this is pretty much
Speaker 2 mutating into one giant chimera is Slight Aspire, that's the core, Honkai Styrail from Mihoyo, basically, the meta games one-to-one, nearly one-to-one, signature meta.
Speaker 2 Uh, then there's Darkest Dungeon, another steam in the Libling, already the second one.
Speaker 2 And on top of it, I've seen some remnants of Umamusume,
Speaker 2 which is very
Speaker 2
doing this mechanic. First time.
First time, man. Okay.
Speaker 2 So let's go to the mission. Let's go to the story.
Speaker 1 Go to YouTube to see the smile on Jakub's face while he was talking about this because he's very excited. You can see it only on YouTube.
Speaker 2 By the way, one thing that these guys did amazingly well and i guess you two would really like it so they have these like speed up buttons you too oh yeah i listen to where like you just hold it and like it's completely speeds through everything like every dialogue you just like hold it and that's it like whole sections of everything it's great like this was whole i think the whole scenario will end in like
Speaker 2 can you just watch the ad on the on the right hand side where's the the play button well the play button was already speeding up the dialogue i just moved it even faster so but yeah you have these like sequences of anime you see there, that like super high quality and everything.
Speaker 1 Did you just speed up your speed up your your like way of talking as well? Because
Speaker 1 okay, sorry, just go on.
Speaker 2 Yeah, so the setting is this kind of Lovecraftian horror, whatever, something, something. It's by the way, very gruesome.
Speaker 2 Like, even first battle, like, one of your characters get turns into orange juice, like literally, for first second minute and stuff like that. Uh, lots of tutorials, lots of stuff.
Speaker 2 There's the commander talking to you, blah, blah, blah.
Speaker 2 Yeah, thank you. Great.
Speaker 2 Finally, let's go to battle mission. Hello, everybody.
Speaker 1 Thanks for joining this episode. Our sponsor, Fast Spring, has delivered D2C at scale for over 20 years.
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Speaker 1 Quickly launch a new web store, replace an existing D2C vendor, or just add redundant D2C vendor at fastspring.gg. Thank you very much guys for sponsoring this episode.
Speaker 1 Now let's get back to the content. Bye-bye.
Speaker 2
Okay. So here we have our waifu selected.
Already done a few battles with those.
Speaker 2
And here's the genius, genius part. So it's actually a roguelike deck builder.
So what are deck builders? You see the cards on the bottom looks like Clash Royale or stuff like that.
Speaker 2 Like a strategy game, you know, you you have mana, these cards have costs, you throw them out, like Clash Royale, whatever.
Speaker 2 The big difference with deck builders is that you change your deck as you go during your run. So, here is basically my deck and my cards that I have, and I change those.
Speaker 2 Cards evolve, I can throw away cards to increase the chance of getting the better cards, so on and so forth. Like, those are deck builder games.
Speaker 2 To get a little bit of a intermezzo here, this is Slay the Spire, which is the big indie libling who pretty much super popularized this mechanic.
Speaker 2 But again, it's a turn-based RPG where you have these abilities that you slowly build along the dungeon as you go through these corridors.
Speaker 2 Like again, you choose, and like exactly the same is happening here.
Speaker 2 And you slowly build your deck, make it better and better, get rid of the shitty cards, get the better cards in, try to thin it out so like only good cards always come to your hand and stuff like that.
Speaker 2
These are the guys that did that. The game is still, by the way, on very, very very good CCU.
It's like 20K
Speaker 2
or what they have 20K CCU and it was launched seven years ago. So you see the chart here that's still rising up.
Altogether, it did 50 million on Steam.
Speaker 2 And Slide the Spire 2 is delayed until March next year.
Speaker 1 And the second...
Speaker 2 Exactly. And the second indie labeling, which is this is the Slide Despire with 97% 70K reviews rating is darkest dungeon
Speaker 2 darkest dungeon is again a turn-based rpg what's very interesting about darkest dungeon that they have these states like fear
Speaker 2 shock mental breakdown or whatever and what we're having with feelings now if you if you watch the trailer you see like they exactly have these things where your characters literally have stress levels if those stress levels go over some of the things they literally go mad So, they added a lot of these darkest dungeon mechanics, which is incredible in my opinion, because I've never seen another mobile casual game or mobile mainstream game can do there.
Speaker 2
And then, the last part of the puzzle is, of course, the Honkai Star Rail meta, which we don't need to see. And then I'll get to the Mamusuma.
So, let's finish this battle.
Speaker 2 Yeah, you throw stuff, you see, it's kind of gorgeous, animated, everything's done through these abilities.
Speaker 2 You can also do autoplay, which we're gonna do, because why not of course and then we have our girls fight it out with the monsters and so on but it's very important to keep the order of the cards to like be able to do combos to do like specific card after the other card and so on so forth after each end of the turn you get new cards again from the deck and you need to do these things then you have these three characters here on the left which are the auxiliary like like the secondary weapons each one of these girls is assigned like one more girl which gives them again chargeable abilities you go on have this whole turn based battle and then you win basically if if you're good enough but yeah also notice that this gives them a lot more production capacity because the whole game was like super anime style visuals and everything like super 3d everything but this is like what like 2d crap so it saves a lot of time i think
Speaker 2 uh and production space so yeah that's how the like the whole mission system work uh the battle system works it's basically slight the spire which is great because again I don't think so.
Speaker 2 We have a very big deck builder free-to-play game on the market yet.
Speaker 2
I don't think so. And this has been waiting, as I said, for seven years there on Slate Aspire.
Like, many, I've seen many games attempted, no one was successful yet.
Speaker 1 Try, yeah, many, many games try company strong.
Speaker 2 So, we have that, of course. Um,
Speaker 2
our waifus are literally waifus. Like, I don't really need to go here.
Like,
Speaker 2 these guys don't pull any punches, like, they don't really care. For instance, this is the two million registration waifu that that was given to everybody, or like the usual stuff.
Speaker 2
Then you have the typical gacha setup. They call it rescue, as you're rescuing characters.
So if we, for instance, go here, yeah, we can do some pulls.
Speaker 2 Typical stuff, first 50 pulls that are guaranteeing a five-star character, then like the current banner, which is like the one that's been on the increased chance, then some usual stuff.
Speaker 2 Like these are like the filler three-star characters, which you get all the time because they're complete shit, as is usual.
Speaker 2
And then, if you're lucky, we can get at least something which we probably want. Oh, there we go.
Yeah, of course, another rifle.
Speaker 2
That's a four-star. That's four-star man.
Already got two, five-stars today.
Speaker 2 Uh, yeah, so you go and roll these, and so on and so forth. So, usual stuff, yeah, there we go, five-star, which is
Speaker 2
yeah, another rifle. There we go.
uh
Speaker 2 shit tier by the way not not really good one uh yeah so it's this is very very typical for honkai star like even this home menu like this one like if i if if i would open you now honkisty like this literally looks exactly the same even the orange colors on the button are like completely the same this is the and this is their energy system basically
Speaker 2 so this is completely the same if i go into characters actually uh let me get uh which one
Speaker 2 where's my guy here is this
Speaker 2 So the progression layers of the characters, you have like his cards, which you can modify and check and do stuff with it.
Speaker 2 This is the difference between Honkai Starling and these guys, because the core is different. Then you have partners, which are these secondary weapons that you assign to these characters.
Speaker 2 Each one of them is better than the other. They also get upgraded and manifest their ego, which means you need to consume their duplicates and so on and so forth.
Speaker 2
Potential, which is again just another skill tree, typical Honkai Starrel stuff, manifest ego, the duplicates which unlock other skills again, one-to-one Honka style. Same thing.
Interesting part.
Speaker 2
Where is it? Here is it. What's good, Teresa? So you have this safe data thing.
And this is the Umamusume part.
Speaker 2 Because what's happening here, that your previous runs, where you thin out your cards and change them and evolve them or whatever, and also get three slots for inventory items were saved.
Speaker 2
It's literally called saved data. And you can go here and change it and pick the one that's the best one for you.
You see how different things and different cards are there.
Speaker 2 So, those are pretty much your previous runs that you can use within the game, which is exactly the same thing with Uma Musume is doing.
Speaker 2
Your previous roguelide runs of girls that you use within the Team PvP, da da da da da da da da, everywhere. So that's there.
And then there's a shit ton of usual like basic game mode simulation.
Speaker 2
It's literally called in Hawkeye Star Rail, which are these like other modes that you get for other currencies that you need to train and do. Then you have stuff like what's chaos.
Again, like
Speaker 2 yeah, basically, another progression layer. So, everything the gameplay is always the same, it's just like different setups, different themes, different whatever.
Speaker 2 Uh, giant uh event system, like immediately, you see, like it just showers you with uh rewards. So, there's like gacha pools here, another gacha pools here, another gacha pool here, some missions.
Speaker 2 Yep, I don't even know what,
Speaker 2 uh, yeah, girl in pajamas, uh, yeah, don't know what, Then another free currency and some like other stuff.
Speaker 2
So there will be very massive LiveOp system similar to Honkai Star Rail, my guess, because they have like amazing LiveOp system. So it's just like super good.
And then
Speaker 2 yeah, the shop itself is
Speaker 2
kinda low. Like they don't really do stuff with offers and everything.
Like
Speaker 2 again, similar Honkai Star Rail pattern, like not really big, kind of twenty passes or whatever, because the main thing that everybody cares about is just the banner in the gotcha.
Speaker 2 like five days until this girls goes out she's great because i don't know what and yeah that's it and they have uh i think somewhere here they have i think a little bit more a strict gacha because they have like fifty percent of chance after like a pity timer kicks in to get the banner character if it doesn't kicks in there's hundred percent chance for another like seventy or something i think it's like one to one to honkai honestly so yeah but it's it's still pretty strict like takes a shit ton of money to actually get the character because you not only need to get the character, you fully unlock it, you need like six copies of it, which is like super hard.
Speaker 2 Uh, wishlist feature, again, you go and select one of the characters that you want to have priority, but again, this is more of a like wishy-washy setup, like so you hope for it, not really.
Speaker 2 That's there, and uh, yeah, there's lots of like other systems that I don't even know like what to do. Achievement system, growth system,
Speaker 2 like again, like literally honkai style one-to-one but it's it's very interesting when you play the combat and it's actually super tactical because again i was playing this on um
Speaker 2 autoplay but actually if i would be progressing at the enemies like for instance i had a boss battle before like pretty pretty big one and yeah you really need to turn off the auto combat and think like think a lot like the strategic depth is very very strong because each time uh the cards are different your run is different there's probabilities, there's stuff in this kind of a tree.
Speaker 2 I think let me show you the tree.
Speaker 2 Not here, we need to escape this one.
Speaker 2 Let's go to the campaign.
Speaker 2 Yeah,
Speaker 2 okay.
Speaker 2 Campaign, campaign. Because the
Speaker 2
where was it? Okay, we need to clear back the missions. Maybe let's repeat the mission.
That would be maybe good. This one.
Let's watch again.
Speaker 2 Watch again. I can just watch again.
Speaker 1 Yeah, you can just watch again. I can't repeat.
Speaker 2
Yeah, okay, I can replay it. Oh, I can.
Oh, I can.
Speaker 2
Because it's like literally the same one as here in the slate despire. Like, you are choosing rooms to go and pick.
And based on that, again, probability and like all these other things kicks in.
Speaker 2
So that's there. I don't know if we can get to it or it's just because it's pretty grim.
Like people die, people go mad, people go like
Speaker 2
completely mind destroyed and stuff like that. Yeah, horror-based, like the test term, but again, it works.
Let's talk a little bit more about numbers because
Speaker 2 just 15 minutes.
Speaker 2 I mean, it's okay.
Speaker 1 It's like for the complexity of the game. I mean, that's you were quite quick.
Speaker 2 Yeah, so I think Felix fell asleep twice.
Speaker 1 No, I think it's not really.
Speaker 2 Yeah, so
Speaker 2 this is currently the
Speaker 2
fifth biggest turn-based RPG already. So, Fade Grain Order still unopposed.
Honkai Stariel, the second one.
Speaker 2 This is the one that's taking the meta from Raid Shadow Legends with their current Ninja Turtles crossover.
Speaker 4 What's the DAU for this category?
Speaker 4 Three million? So, let's say
Speaker 2
the first two games. These are four mil.
So, I guess more.
Speaker 2
But turnbase RPG, man. Like, it's turn-based RPG.
Like, it's
Speaker 2 it's it's kind of there.
Speaker 1 I mean, like feelings, like, what's your what's your latest kind of
Speaker 1 idea to o always talk about this DAU or no?
Speaker 5 I'm just curious because we never talk about it, right? And it's just kinda interesting to see how big the markets are, right?
Speaker 5 And I don't think we've been talking enough about it, but I think it's kind of interesting to see, right?
Speaker 2 You mean the last time you said Blockbust is the biggest game on the market? By DAU, it is. Do we want to have this conversation again?
Speaker 1 No, let's not go there again. Come on, guys.
Speaker 2 Let's not go there.
Speaker 1 Let's not go. Let's not go there again.
Speaker 2 Anyway, so actually, this is done by Smilegate. For those who don't know, Smilegate is a giant Korean company that's done Epic 7, but also that's doing Crossfire.
Speaker 2 If you literally go on Wikipedia, Smilegate is the third biggest Korean gaming conglomerate.
Speaker 2 It's still owned by
Speaker 2 100%.
Speaker 2 Wow. Just saying.
Speaker 2 Founded in 2002.
Speaker 2 And they have games, giants like crossfire which has reached more than 8 million ccu around the world like that's the asian version of counter-strike for those who don't know they have lost arc they have epic seven which i think is i think lost arc is way more popular than epic seven of course lost arc is like man nothing's compared to crossfire that's the first thing but sure but but when you said epic seven as like yeah sure yeah epic seven
Speaker 2 still pretty popular like it's don't get me wrong where where is it where
Speaker 1 epic seven come on like it's uh let me see yeah it plays all like all 10 of 10 of your friends is playing this 20 million half a billion revenue six years i think pretty okay yeah 17 million people installed this live 37 us revenue man there you go sure
Speaker 1 that's fine but million people
Speaker 1 how many was it like three million yeah three million downloads that's amazing it's okay this is how rpg works man like it's a money printer.
Speaker 2
I know. Yeah, 100k CCU.
There we go.
Speaker 2 Anyway, so Smile gets a big conglomerate. Don't be fooled by this
Speaker 2 small graph that you see here. Like, oh, a few games.
Speaker 2 No, it's giant, basically. It's giant.
Speaker 2
A few games are fine. Yeah, yeah.
And I really like the combination. Like, as I said, it's combining...
pretty bold
Speaker 2 indie games, which is Slight Aspire and Darkest Dungeon, and putting it into proven Honkai style meta. So that's there.
Speaker 1 You still didn't say how much money it makes.
Speaker 2
Oh, yeah. Oh, yeah, yeah.
That's the most important chart because you
Speaker 1 start talking about certain things.
Speaker 2
Yeah, you start talking about certain things at the same time. Oh, my God, that's massive.
What did you expect?
Speaker 2 So it's doing half a mill a day, and it went on global launch last week with like 800k a day. So it already did in just a few while.
Speaker 1 Yeah, it's already peaked. Thank you very much.
Speaker 2 Next, next game, no, like you know, you know, how these games go.
Speaker 1 I know, yeah, there's gonna be a yeah, there's gonna be a huge spike as soon as
Speaker 2
so. It's out basically for two weeks, and in two weeks, they already did eight mil.
So, if we approximate it, that means what, like something like six,
Speaker 2 I don't know, 20 mil a month, uh, launching filter, yeah, country filter, US 25%.
Speaker 1 I mean, I'm sure, I know.
Speaker 1 I just wanted everybody to see the same thing.
Speaker 2
Yeah, of course. Yeah, but still, don't get me wrong.
South Korea, second, Japan, Taiwan, Hong Kong,
Speaker 2 Asia Heavy. But yeah, it's what I really was
Speaker 2 surprised was that this kind of download slope didn't really went that bad because it's usually like dead completely and still 50k downloads a day. So yeah, that's not that bad.
Speaker 2 And active users are steady. But do I have to do it? have a beautiful game, huh? It's an amazing game.
Speaker 2 Like, I'm guessing I'll be playing this game even after the podcast, just because they have autoplay features, so I can leave it on the second window emulator.
Speaker 1 You just leave it here
Speaker 1 for seven days straight.
Speaker 2 I just want to see how they will tackle some of the problems that Honkai has and like some of the other things, like if they can do that.
Speaker 1 But yeah, okay, let's let's compare Honkai revenue and this.
Speaker 2 I'm comparable.
Speaker 2 Then, yeah,
Speaker 2 this
Speaker 2 thing here.
Speaker 2
Oh, this is active users. Wait a second.
This is not revenue. This is revenue.
It's still it. Yeah.
Speaker 1 Okay, but then, yeah, just look at the last 30 days.
Speaker 2 130 mil launch month and then October lady 23 mil.
Speaker 1 I wonder how these guys are going to tackle the problems of Honkai style.
Speaker 2 Let's see.
Speaker 2 Okay.
Speaker 2 We'll see.
Speaker 1 That was a good one. Yeah, but still, of course.
Speaker 2 But the whole case is that.
Speaker 2
That's my point. I know, yeah, yeah, of course.
Like the whole Mihoyo portfolio is basically like giant exercise in diminishing returns. So we'll see.
Yeah, for sure.
Speaker 1 It's better to exercise this on like 200 million revenues than like 2 million.
Speaker 2 1.5 billion?
Speaker 2
Which is only mobile, which we don't see on PC. Yeah, exactly.
By the way, this is going also on Steam soon. And PC, the czm
Speaker 2 i'll increase
Speaker 1 yeah so ad revenue zero
Speaker 1 thank you very much for thank you very much for listening qa yeah i'm not sure what you what to think about i mean it's it's not a chinese company but it's asian company it's a korean one yeah
Speaker 1 lot of lot of lot of youtube
Speaker 1 half of it will be anime yeah well you can see it right here i mean it's exactly what you would just expect this is the 36 seconds kind of yeah
Speaker 2 style like this i mean like do people download this from ua you think or do people just kind of know in forums and communities and like the community knows it for world yeah these games don't get launched just by because we said so
Speaker 2 yeah exactly you've seen it like no soft launch like these games don't have even soft launches they have closed betas to test stuff yeah and also like this is like the ua is not as important and it's it's going to be super expensive and
Speaker 2 and as we discussed before i mean it's not going to be achieved but it's so much ua yeah they won't do the fake ua trick or you know any other conventional conventional setup yeah
Speaker 2 i don't think they can i mean the the community would eat them alive yeah like but again we're talking hardcore people like these are guys with 500 rpu or ltv per player and and they just go and like
Speaker 2 buy everything
Speaker 1 yeah i mean yeah exactly and like
Speaker 1 just imagine like what would these guys
Speaker 1 do if there's like, oh, these guys are using fake?
Speaker 2 They care about the brand.
Speaker 1
Yeah, exactly. They care about the brand.
And I've been working with some
Speaker 1 games with the very vocal communities. And I was like, guys,
Speaker 1 it doesn't matter.
Speaker 2 Oh, it does.
Speaker 1 It does matter for a lot of people
Speaker 1 from the community side, obviously.
Speaker 1 They would just also go, you know, crazy for any types of AI shit. They would go crazy.
Speaker 2 Yeah.
Speaker 1 You bet. But I mean, like,
Speaker 1 this is, I mean, this is pretty much it.
Speaker 2
I mean, we can finish. Like, it's cool.
Yeah. Yeah, it's cool.
Yeah, it's cool.
Speaker 1
Here we go. All the stuff like we just saw, like, 10 times, just different lengths.
I mean, I can go and actually go to Facebook, which is basically a lot of static images.
Speaker 2 Discord is 50k people. Reddit is 120k people.
Speaker 1
That's like 100 or 100. Like, Reddit is going to be the main kind of driver.
Yeah. I think.
Speaker 2 Look,
Speaker 1 I mean, this is not even
Speaker 1
like the English, I don't think they care that much. But I can do US only.
Yeah, 30 credits in US. Yeah, I don't think that's the
Speaker 1 main market.
Speaker 1 Or just whatever. So I think, like, yeah, it's you know what? I don't even have like nothing to say here.
Speaker 2 Yeah, you know what will happen probably?
Speaker 2 Let me put one more game there.
Speaker 2 Because I think that's the
Speaker 2
best trajectory we can get. Share the screen.
Yeah, yeah. So you do remember when we covered solo leveling with John?
Speaker 2 Yeah, it was based on one of the most popular Korean manla, which is the manga version of their comings.
Speaker 2 And this is basically it, where there's like a launch month of like two million a day, and then it just goes into like 100k or whatever.
Speaker 1 Yeah, but like it's like it's stable as fuck, yeah, exactly.
Speaker 2 So, like, with some fumes, uh, you know, 142 mil from like last year's April, and yeah,
Speaker 2 users
Speaker 2 see
Speaker 2 basically.
Speaker 2 Yeah.
Speaker 2 That's it.
Speaker 1 New downloads, not really.
Speaker 2 But these
Speaker 2
launches. Like some update probably happened here because you see the pump.
But yeah, 800k DAU, and that's it.
Speaker 2 One last chart, and you'll see.
Speaker 2
Yeah. Yeah, this one, this one.
Revenue per download, $4. There we go.
That's not that big. I think they
Speaker 1 overwent a little bit.
Speaker 2 Like, if I would put here
Speaker 1 go US or just Japan or something, and then you will get you will see.
Speaker 1 Yeah, exactly. Hong Kai is 23.
Speaker 5 It's just mind-boggling.
Speaker 1 But like, if you if you compare Royal Match and Coinmaster, they're also like 27, 30 something
Speaker 1 as well.
Speaker 1 I mean, you can, you can do it. Yeah, Royal Match, and then you go CoinMaster, and then Monopoly Go even.
Speaker 2 What?
Speaker 2 14 and 11, still not
Speaker 2 Asian games have the highest IPS.
Speaker 2 Oh, not questionable.
Speaker 1 I mean, yeah, you do US and then we'll see.
Speaker 2 Shit, it's still not translated. Fuck it.
Speaker 2 I want to put in Dragon Quest 4.
Speaker 1 Yeah, sure. Just go and then check US only.
Speaker 2 US only.
Speaker 1
Yeah, you as only. And then they will see.
Only? See?
Speaker 2 Wow. 44 royal match against 28 Honkai.
Speaker 1 See?
Speaker 2 Okay.
Speaker 2 That's the difference. Let me put my superpower there.
Speaker 1 Yeah, yeah, yeah, sure, sure, sure.
Speaker 2
96 in Japan. Now we're talking, baby.
Now we're talking.
Speaker 1 Yeah, yeah, yeah. Now we're talking.
Speaker 2 Yeah, of course. Yeah, yeah.
Speaker 2 Yeah, yeah, yeah, yeah.
Speaker 2 $96 per download. There we go.
Speaker 1
Oh, man. Yeah, I know.
That's it. Yeah, okay, fair.
Speaker 1 Okay, so thank you very much again for listening to this amazing episode. All five of you that finished this one, thank you very much.
Speaker 1 You're a core, very hardcore RPG players, most probably from Asia, and all of them are working at Smilegate.
Speaker 2 So thank you very much.
Speaker 2 Best regards to the team.
Speaker 1
Yeah, best regards team. Well done.
Very well done. Thank you very much again.
So join the Slack channel.
Speaker 2 Send by and send with
Speaker 1 Yeah, all right, thank you. See you next time.
Speaker 2 Bye-bye.