🐶 X-Clash: The Fake UA funnel & Fake Ads Masterclass. How to 10x your revenues?

Speaker 1 Million a month, like on an average, basically. Like, the whole company is what 380 million from that inflection point, like fix hero.

Speaker 1 But what I wanted to show you is the download size because download size, yeah, like this trick never works so well for them.

Speaker 1 It's 4 a.m.

Speaker 2 and we're rolling the dice. Matei drops knowledge made of gold and ice.
Felix with ads making those coins rise. Jack up designs, worlds chasing the sky.

Speaker 2 We're the two and a half gamers, the midnight crew, talking UA adverts and game design too. Mateish, Felix, Shaka, bringing the insight.
We're rocking those vibes till the early daylight.

Speaker 2 But K UA, master, eyes on the prize. Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise. Jackups crafting realms lift us to the highs.

Speaker 2 Two and a half gamers talking smack. Slow, hockey sick, got your back.
Ads are beautiful, they like the way. Click it fast, don't delay.
Uh-huh.

Speaker 2 Uh-huh.

Speaker 2 Uh-huh.

Speaker 3 Hello, welcome to One and a Half Gamers because our dear friend Felix 2 Oh, that's very true. It's very true.

Speaker 3 He's actually two gamers podcast. My name is Mati Elancharij.

Speaker 3 And we are your hosts. Felix is in Morocco attending a wedding.
I was supposed to be there as well, but I'm in the other part of the world. So Tafi, congratulations for getting married.

Speaker 3 I saw some videos. It was pretty awesome.
But we have our duties as well. We need to talk about a few games.
And we have an interesting case.

Speaker 3 Again, I'm not sure where we should start because I need to pat myself on the back because I was talking about this three years ago.

Speaker 1 No, no, no. I mean,

Speaker 3 kind of like the fake ads article was pretty... pretty big at that time when I released it.
And I was talking about Mighty Party, Hero Wars, as the kind of duct tape version of the fake guys,

Speaker 3 and then suddenly the X Hero came live and then out of nowhere,

Speaker 3 it started to make four million a month in revenues, and it was making four. You know what?

Speaker 1 Like, I can actually share the screen because I was look looking into this.

Speaker 3 If it's the same case as I was talking about, yes, here we go. So, there's this game, and I mean, the game and the studio.

Speaker 3 The studio is from China, so I have no idea how to pronounce the name properly. Bin Chuang Network, maybe.
Sorry, guys, for butchering this.

Speaker 3 So if we go all time, and I think this is Hero Clash, not X Hero. This is Hero Clash.
This is Hero Clash,

Speaker 3 which is even... I think this is even

Speaker 3 because if

Speaker 3 we go into this portfolio of theirs, which is shared this tab, and I guess I was talking about this game, which was X.

Speaker 1 Oh, hello, hello there.

Speaker 3 I didn't see you. Thank you very much for coming to this episode.
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Speaker 3 Honestly, I have I might it might be. I will share the screen and the actual gameplay from the past.
But as you can see, they had so many different companies because they got banned. They got banned.

Speaker 3 Like they were actually pulled from

Speaker 3 at some point. At some point.
Okay, so let's go to analyze downloads and the revenues here. And if we go all time, then yes, this was exactly the case.
I think it was making

Speaker 3 something like what? Yeah, 50K.

Speaker 3 Maybe, yeah, 15, 20, 30k, whatever. And then suddenly banned.

Speaker 3 2 million, 4 million, 8 million, and they say 9.

Speaker 3 So what happened?

Speaker 1 Well,

Speaker 3 the fake ads. Fake onto the welcome to the save.
Yeah, save the dog.

Speaker 3 And the actual fake ads history. So I wrote this iconic piece back then.
And then I was talking about this. So it's X Hero.

Speaker 3 60x the revenues. What happened? They actually copied the Mighty Party with their fake ads.

Speaker 3 Then suddenly they they started working with this weird dinosaur, whatever it's this type of template, which was very close to mob control, but with dinosaurs.

Speaker 1 See, that was also Nexus creative, the towers and everything.

Speaker 3 Yeah, the towers, yes, the towers was mighty party slash hero wars slash whatever.

Speaker 1 Pretty much everything fake look together and like use all the fakeness

Speaker 3 at that point in the past. So, with this is 2022, 2022.
So, back then, this was like this was the fake ads kind of thing so they had oh no they had this was their creative so basically

Speaker 3 basically they can't even say mom control with dinosaurs and you know like what's what's funny like we can't even say like this was ai because this wasn't ai back then it was just like regular yeah influenza yeah pre-ai so mob control and then they said oh you know what like this is not really working that well let's try something else and guess what it was actually at that time when there was a big trend on tick tock which is saving the dog.

Speaker 3 So instead of dinosaurs, they immediately pivoted to saving the dogs. So look, so instead,

Speaker 3 this was the creative.

Speaker 1 This is what they changed.

Speaker 3 And I was like, whoa, how can this work? And there were like so many different articles about it. I was writing about it.
Neil from mobile game.bis was writing about this.

Speaker 3 And they was actually pulled from the store back then because it was fake.

Speaker 1 I mean, obviously.

Speaker 1 It was too big. That was the problem.

Speaker 3 It was too big. But this is exactly.

Speaker 1 Look, this is actually the

Speaker 1 game screen. Yeah.

Speaker 3 This was the gameplay. So, this is the first second of the game.
Great. So it's save the dock.

Speaker 1 Exactly the same level.

Speaker 3 You go again. Wait a second.

Speaker 3 So what's happening here? So it's like, oh, all right.

Speaker 1 Yeah, but that was actually an RPG.

Speaker 3 It was an RPG. This, yeah, I'm trying to get there because all of this, like the first fake gameplay, was

Speaker 3 the save the dog, and this is the real game. This is basically an RPG, but who cares?

Speaker 3 Because there was one level of RPG, two levels of save the dog to support the fakeness of the whole kind of onboarding and everything.

Speaker 3 So, this is it, and they saw it's really working well because they changed the whole store, put it into the game between the levels basically, and again,

Speaker 1 and shoot them up, but from that point on, they were just declining, which is not the situation for two days forex using because this is like, come on, like you need to really think about like this is 2022,

Speaker 3 and they saw 40 million views on like different save the dog bullshit on TikTok. So they started working with this.

Speaker 3 And if we actually go here, I mean, even now, like in the last 30 days, they are still making six million.

Speaker 3 This binge one network company limit. But I mean, yeah, I think what was it here? Yes, so again, like this, this graph.
So they went from basically nothing to 8 to 10 million a month.

Speaker 3 And then since then, obviously, like, this is a big decline. Still, this game made in three years 160 million on 53 million downloads.

Speaker 1 Yep.

Speaker 1 Not bad.

Speaker 3 And that's no ads. That's why also, by the way, Felix is not here.

Speaker 3 But then...

Speaker 3 And they have another game, which is Hero Clash, which made,

Speaker 3 I mean,

Speaker 3 you can clearly clearly see the pattern here. I mean, 184 million, 50 million downloads.
It's insane. And it's a different game.
So today,

Speaker 3 we are talking about

Speaker 3 another game from their portfolio, which

Speaker 3 we assume it's going to be even bigger than all of these.

Speaker 1 Yeah.

Speaker 3 Why? You will now find out.

Speaker 1 Because, of course, it's a forex.

Speaker 3 Exactly. Because everything we saw until this point led to Forex, like onboarding, save the dog, whatever, and bam.
There you go. Slap it, slap it on the forex.

Speaker 1 Today's game, actually, the game that we're going to talk about today, and then review today, is going to be X-Clash. That was just the history lesson to put into context.
Yes.

Speaker 1 So what's happening here is that X-Clash is currently doing 1.3 million downloads a day.

Speaker 1 This is Saturday, October 25th. Yes, if we do bullshit filter, it's not that rosy because India is 340k, Indonesia right behind it, but still hands downloads.

Speaker 3 But you know why is this important?

Speaker 3 Because feeding the whales.

Speaker 1 Feeding the whales, exactly. Feeding the whales.
Because that works for forex strategy, not for RPG strategy. Exactly.
Exactly. Exactly.
There we go. And I'm so, so fucking excited.

Speaker 3 You can see this is amazing.

Speaker 1 This is amazing. And RPG-wise, you can see that they really push in the full tropo.

Speaker 1 I have this one obligatory shout shout-out that I need to do to Berg Ackman that I met at Moby Dictum, and he was kind enough to tell me that you can do this thing

Speaker 1 wrong all the time, basically.

Speaker 3 Which means we can now have finally two screens on one screen, basically.

Speaker 1 Thank you, Berg, very much.

Speaker 1 And shout out to SensorTower guys, because it's super handy.

Speaker 1 Because I always want to do this thing with two lines, and you can see how the days kind of line up against each other, not just in the same graph, but beside each other.

Speaker 1 Especially in this case, you can see it how revenue is slowly coming up online in the game.

Speaker 1 But you can see here that something like start of October, it was still doing like this is like shitload of downloads, like 100%

Speaker 1 snapped, and then like 10 times the download, the daily volume.

Speaker 3 Hover over the two dots on the bottom of the graph, and you will see a country's change.

Speaker 1 Countries change, okay.

Speaker 3 A country's change there as as well.

Speaker 1 So, I mean,

Speaker 1 the game is just being unloaded now.

Speaker 3 They're just, yeah, exactly. The game is like being global-launched, I would say.

Speaker 1 Yeah, yeah, just you can see how even the revenues spike now. So, it's just gonna be

Speaker 3 very interesting and click US only, you will see clearly how

Speaker 3 that goes.

Speaker 1 Ah, there we go, yeah, yeah, yeah.

Speaker 1 So, this is why we're talking about it, yeah, yeah. And okay, here, this is the 150k US download today, basically.
So they're just starting now, but I guess we'll see it very soon.

Speaker 1 So I think it's like an obvious natural kind of evolution here when the company, as Matthias showed you, mastered the fakeness of the ads and use it with different genres, which was RPG.

Speaker 1 And the other one, my guess is this is some kind of a

Speaker 1 like idle

Speaker 1 of Squad Battler. I don't know.
Could be just like a different variation, but we both know idle RPGs.

Speaker 1 Different mini-games, yeah, different mini games and shit.

Speaker 1 But these games never have the standard or like the you know fake ads, like this whole strategy just works perfectly because of the nature of forex and to master.

Speaker 3 Yeah, but come on, Melan, we were talking about this strategy coming from Forex to other genres and these guys

Speaker 1 the other way around.

Speaker 1 Yeah, yeah, yeah.

Speaker 3 I know, but still, look, 185 million in the last three day three years for one game.

Speaker 1 Like this is their graph.

Speaker 1 Like, they were were still doing something like what like 10 million a month like on an average basically like the whole company is what 380 million from that inflection point like yeah x0

Speaker 1 but what i wanted to show you is the download size because download size oh yeah like this trick never works so well for them yes because you see the chart here like all that x0 whatever stuff there like xk or whatever like that's hero clash 300k this is 1.3 million.

Speaker 1 Sure,

Speaker 3 you can do US only, and then we will see how

Speaker 3 we can do because it's important for other games. Basically,

Speaker 3 it's smaller because, yeah, there you go.

Speaker 3 Sure, but you see the spikes, you see the spikes.

Speaker 3 It's mainly US because, like, that's what makes the most sense.

Speaker 1 Yeah, yeah, of course. That's where the money is coming from.

Speaker 1 Yeah,

Speaker 1 so yeah, but yeah, we really need to talk about this because their strategy, and I guess let's leave the numbers for now.

Speaker 1 Yes. Their strategy is

Speaker 1 a little bit more, let's say, like the fakeness is pushed to the limit here with a little bit more

Speaker 1 focus.

Speaker 3 I have a feeling that every time we talk about the new game and for example, you always said the fakeness is pushed to the limit. I think you said it

Speaker 3 at least three times already.

Speaker 1 Yeah, okay. Let's

Speaker 1 yeah, every time there's a new limit to breach, I know it's obvious.

Speaker 3 We need to push the limits all the time all the time.

Speaker 1 So let's just go very slowly through the YouTube tutorial. I mean, like initial gameplay, so you see how this plays actually.

Speaker 1 So you start the game, and immediately there's a save the dog level. Same fucking level as was there exactly in

Speaker 1 X-Hero.

Speaker 1 Yeah, exactly.

Speaker 1 Yeah, why would you change it? Yeah, exactly. So their funnel is tried and tested, and then comes the forex part.
So they literally took Last War and

Speaker 1 copied it like one-to-one.

Speaker 1 That's it, basically. Then immediately after the second click comes another save the dog level.
Then we continue another save the dog level. Then we continue.

Speaker 1 This one is a little bit harder because you actually need to think a little bit. It's not just like, you know,

Speaker 1 da da da. Then comes the narrator, enter the story.
Of course, we're even seeing that.

Speaker 1 And then, bam,

Speaker 1 this is an upgrade of what they had because this is now combining stuff that's being fake in last war plus the stuff that they have with save the dog.

Speaker 1 So we already are on second fake mini game after moving there we continue again save the dog why not

Speaker 1 then we continue this again a little bit harder another save the dog with the balloon another hero another barrel mini game

Speaker 1 then we finally have the setup

Speaker 1 another save the dog level and there's so many of them

Speaker 3 i think it's like every

Speaker 1 every

Speaker 1 every

Speaker 1 basically yeah yeah every minute of even like every 30 seconds, pretty much. Okay, so some more upgrades, yada, yada, yada.
Guess what happens?

Speaker 3 I know exactly what's gonna happen. They're gonna they're gonna kidnap my

Speaker 3 this is the latest last war UA creatives. Yes.

Speaker 1 The one with like two roads.

Speaker 1 Two roads, yeah, yeah, yeah, yeah.

Speaker 1 So now, as usual,

Speaker 3 they kidnapped my

Speaker 1 torn clothes, stuff like that.

Speaker 1 As usual. Usually they're going a little bit more, I think, against La Z,

Speaker 1 the the new new River Game trending. Because of the girls.
Yeah, of course.

Speaker 1 Waifu's always working. So we continue, and then comes Dragon Scout.
Or rather, like

Speaker 1 I love the wings and the body proportions of the dragon. I'm guessing it's probably stolen from how to train your dragon or whatever IP story.

Speaker 3 Most probably, yeah, it looks exactly like that. Yeah, the big one.

Speaker 1 Exactly.

Speaker 1 So we continue, and then we are on the typical River Game road around on the town, which unlocks the town, which like they have just just set up here and we can kill it here so just let's let's pause here so this is a 10 minute of the actual game and tutorial and you saw so many things yeah no forex

Speaker 1 and i think uh

Speaker 1 forex comes somewhere yeah i would say like minute 2025. so we gotcha i think already is there see it's unlocked yeah so our girl still already unlocked here

Speaker 1 already unlock here see there's the third fake mini game by the way some kind of survivor IO style one. There will be more.
Even more.

Speaker 1 Even more.

Speaker 1 Yeah, I think that was the one. World, where's the world unlocked? Gotcha summoning.

Speaker 1 Here it is. I think that was the radar function.
Yeah. World's now unlocked from 19 minutes.

Speaker 1 You can go and

Speaker 1 yeah.

Speaker 1 You know. I guess the game doesn't go there, but yeah, well, let's switch to the actual game.

Speaker 1 Yeah, this kind of road continues. I'm kind of here.
I want to see, by the way, like how

Speaker 1 we can at least

Speaker 1 rescue

Speaker 1 the narrator

Speaker 1 because these mini-game stays are exactly like the ones in Last War, but I think with the addition that the gates can be now charged, that's that's like that's what works in the game. That's the

Speaker 1 UA creative, yeah, yeah, like it's like so adjusted to the latest one.

Speaker 1 Again, it's just like iteration of what you could see there with the River Game creatives, like pretty much

Speaker 1 just

Speaker 1 best practices, and they took like everything. They even have this like reward time, which wasn't definitely there, where you have just like bonus coins with your top build.

Speaker 3 So, yeah, they really like, like you said before, we started uh the recording, they watched all the all the podcasts that we did and took the best.

Speaker 3 So, guys, it's great that you are staying two and a half steps ahead of the industry, as we are

Speaker 3 Even more, no, even more. But they have, I would say,

Speaker 3 quite a lot of history of what they're doing with the fake ads.

Speaker 1 Very successful with the fake stuff. The problem is they didn't have the engine.
Now they have the engine because they have a Forex game, which is able to absorb all that.

Speaker 1 Yeah, exactly.

Speaker 3 Because I think the fake ads part is good for marketing stuff. All of this is good for the actual game KPIs.

Speaker 1 Also, plants versus zombies being stolen basically

Speaker 1 as we speak obviously this doesn't matter anymore doesn't matter

Speaker 1 here we have the second road the one where because again

Speaker 1 did in Rive Against creat creators basically the one where there's barrels on the right and then there's so on the left that's also this yeah bust of zombies or whatever by the way they have even hard levels I'll show you because like this is their biggest innovation basically within this game like the game is just copied last war like one to one and then there's just much more of these fake minigames Last war has, I think, one or two, maybe.

Speaker 1 They have gates and these like

Speaker 1 battles, AFK Arena style setup.

Speaker 3 But that's it. Yeah, that's it.
And now I think, like, you need to play the save the dog. No, or save the dog is only for onboarding.

Speaker 1 Save the dog is only for onboarding. Now I need to play a survivor.
IO, basically.

Speaker 3 Oh, I see.

Speaker 1 So you go here, and there's like two bosses incoming, and you need to farm like these soldiers again.

Speaker 1 grow your army and kill the when do you actually play the forex part you play it you play it a little bit, yeah, but like timers, basically, yeah, forex is mostly timer.

Speaker 3 Okay, so you need to okay, so this kind of increases the play time a lot, yeah, in the between the timers, yeah.

Speaker 3 So you don't really need to, yeah, engagement, yeah, you don't really need to really like

Speaker 3 exit the game, basically.

Speaker 1 Yeah, you don't need to because like you can still there's still like a shit ton of stuff to do, and especially in the beginning, you just go so fast, like I could just play stuff anyway.

Speaker 3 It's almost like as as fast as Kingdom Guard, where you just did all the tower tower defense part. It's like this, this amazing tower defense.
Oh, wait, wait a second.

Speaker 1 But the best part that takes it away is basically when you see the rewards you get for these shits, like it's like nothing.

Speaker 3 Yeah, it's meaningless.

Speaker 1 Whatever. Like, if I if I click here, yeah, then we get there.
So we can get the final key and see what happens.

Speaker 1 Yeah, just like, yeah, five is

Speaker 1 really doesn't do anything. Remove the chains.

Speaker 1 There we go. I guess our girl will turn into S tier offer.
Okay, we have her.

Speaker 1 Thanks for rescue. Nothing would happen if the timer runs out, of course.

Speaker 3 Of course, yeah, you can still.

Speaker 1 And then

Speaker 1 what? I can upgrade her.

Speaker 1 You actually can have her. Yeah, yeah, but I think I she won't turn into S-Tir offer.
Ah, they already have one. I guess that's the problem.

Speaker 1 Because yeah, she's followed the events and everything.

Speaker 1 Yeah, yeah, yeah.

Speaker 1 Yeah, she won't, because there's another one here. There's another one, oh, Sarah and S plus.
Yeah, that's that's Gilford that's waiting always.

Speaker 1 That's the first purchase one that's like physics really scaled,

Speaker 3 yeah.

Speaker 1 Of course, as usual, anyway, they also have this like

Speaker 1 how's it called?

Speaker 3 Road stars will be treasure

Speaker 1 stars, yeah. Immediately, they give you a lot of stuff, just like popping you.

Speaker 3 I haven't seen this one before, oh, but you can still play the save the dog on the left,

Speaker 1 yeah, you have it there. I can play save the dog on the left, there's the gacha stuff, stuff

Speaker 1 yeah we have a dragon guy that's great

Speaker 3 that was nice okay he's like come on man like seriously

Speaker 3 this is a joke

Speaker 1 like

Speaker 3 dear listeners you yeah you witness the lack of yaku bremi as usual

Speaker 3 legends that it just fall from the sky yeah as usual

Speaker 1 Yeah, so again, additions. Let's stop here.
So, you know, there's the radar, usual setup.

Speaker 3 Game review radar.

Speaker 1 Woohoo! Blah, blah, blah.

Speaker 1 So there's this building called literally the building called mini-games. If we go here, there are already three different mini-games.
So there's save the dog.

Speaker 1 Fuck. They will save the game.
You can go and play it here, which

Speaker 1 if I understand, will hopefully work.

Speaker 1 It won't work.

Speaker 1 I think I need to put him something like this.

Speaker 3 It's actually, you know what's what's funny? Like, this is not easy.

Speaker 1 Yeah, this is not easy. Like, the puzzles are actually kinda hard to do, which is.

Speaker 3 This is very close to Evoni kind of level of difficulty.

Speaker 1 This is how you need to do it. Okay.
There you go. So, this whole thing is.
I'm sorry,

Speaker 3 I doubted you.

Speaker 1 No worries.

Speaker 1 There's fifty soldiers that this gives you, which is literally nothing.

Speaker 1 Fifty base soldiers, like, come on.

Speaker 1 We have save the dog. Then we have you see, this is how you get them fifty soldiers.
If if you go here, you build these guys by whatever, 1,000 or whatever.

Speaker 3 Yeah, 1,000.

Speaker 1 Nothing. So we have saved the dog.
We have soldier assault, which is basically.

Speaker 1 But this is kind of hard, by the way.

Speaker 1 See, I start with one. You see, yeah, come on.

Speaker 3 You're going to fucking fail.

Speaker 1 Yeah. So this is kind of hard again.

Speaker 3 We'll just shoot to the gate.

Speaker 1 This one. Oh, yeah, you're right.

Speaker 1 I should shoot to the gate.

Speaker 1 It's just hard. Yeah, you can really screw this up because, like, these are actually you need to think and do stuff.

Speaker 1 Yeah, I can see

Speaker 3 you're failing at that from the background gate, go.

Speaker 1 Whatever.

Speaker 1 Yeah, you can skip it, doesn't matter. And then we have Cannon War.
Guess what? Mob control. Yes.

Speaker 1 Yeah,

Speaker 1 of course. Basically, one-to-one mob control.

Speaker 3 Of course, they have mob control. They had mob control three years ago.

Speaker 1 Yeah. With dinosaurs.

Speaker 1 So come on.

Speaker 1 And i'm guessing that that probably later there will be even another one 90 agree

Speaker 1 they have also the survivor hour so we already have four different mini games in the in the game and you know what's what's funny they only work with the save the dog creative in the actual creatives on that

Speaker 1 probably because later it won't work so they switch to the other ones yeah yeah exactly

Speaker 1 We'll see. So they have this.
It's also here in the main menu, like save the dog setup. So it's like, you know, one of the most important icons.
So they literally try to smash it down your throat.

Speaker 1 Like just go play this and stuff. Forex style things.
Like again,

Speaker 1 very typical stuff. Nothing really to it.
I won't really cover that much. Like I'm sitting in my base currently where people need to go register on Discord.

Speaker 1 Otherwise you'll get kicked in a day because you're considered to be a bolt, blah, blah, blah, blah, blah. Yeah.

Speaker 1 the usual setup like we don't need to go here then's the road like again we covered that part

Speaker 1 then there's uh

Speaker 1 you know typical gacha stuff again legendary is just rain you see it these guys who optimize the the buildings here like if I go here like again not the gacha basically so we have like rare epic workers and whatnot all these like daily quests and whatever that's there then there's the queues like again we have we can have up to four researches or all these events

Speaker 1 usual forex stuff yeah yeah yeah okay usual forex live up stuff usual forex. They also have a survey just waiting immediately, immediately from the start, 300 gems.

Speaker 1 Again, it's become a custom now with all these forex games. Like, River Game does it, Century Games does it, everyone does it.
Even Frozen City had it in the beginning. So that's there.

Speaker 1 Trial is again just some other modes which I won't even get into, but it seems like PvP stuff. But like, okay, well not.

Speaker 1 Why? Not heroes again, one-to-one copied Century Games model, not not really or even River Gamer again guess, uses it. Guild setup, same thing, not really something to it.

Speaker 1 And yeah, that's it. Then you have like these typical like seven-day login events.

Speaker 1 You have the big, like the usual kind of one-day missions unlog, you need to complete those second-day missions, then you get a relying.

Speaker 1 By the way, this seems like so much AI.

Speaker 1 Yeah, like if this is not AI, this looks like AI. Yeah, this is completely AI.
Yeah, thousands of like live op stuff basically that it's like looking at you.

Speaker 1 Calendar, which again, typical forex stuff, nothing really to it. So the biggest innovation is pretty much that they just slot in a lot more of these mini games.

Speaker 1 That you literally have the building that's called like minigames. And you can get these.
You have different mini games even on the saga, which is the road to unlock your whole city and like get the

Speaker 1 I don't even get what we get after we like uh

Speaker 1 save our princess here i guess just more shards of her so we can upgrade and double down on her yeah nothing really to it

Speaker 1 they have a little bit more like elemental system stuff in the game yeah because again it's like so strong hero based these are the guys i want to tell you the the recruits that's coming up idle mechanic nothing really to it it's plenty of stuff that you can actually do yeah yeah like it's again but this is last war like this is last war one to one like all these guys waiting to assault your base Blah blah blah.

Speaker 1 That's Last War. Like, just without the animation.
Like, these three teams, like, this is like my one team. This is the second team.
So that I can buy.

Speaker 1 Yeah.

Speaker 3 If you don't want to do any forex stuff, you can still play the mini-games to the end of the world.

Speaker 1 You can. No, no, no.
This will end. At some point, this road,

Speaker 1 if it unlocks the whole base, it will end. It has an end to it.
I was there at last war.

Speaker 3 Yeah, at last war. But you have four free mini-games, so it's a long, long play.

Speaker 1 It's a long time.

Speaker 3 Until you unlock the basic.

Speaker 1 If you go into the world, you see like everybody is kind of young.

Speaker 3 I mean, you will get killed most probably if you don't play the Forex part.

Speaker 1 Of course, but again, you see that lots of people are completely young because you see that they all have this. Yeah, yeah, yeah.

Speaker 3 I see the

Speaker 1 shields mean that it's this buff here, which says 3D shield, your castle cannot be attacked or scouted for three days from install. Yes.
So this is like new player protection. So

Speaker 1 all these are new players because, of course, this is a new server. Because if they're doing 1.3 million installs a day, they're missing servers.

Speaker 1 Like, they probably fill out the server in like 20 minutes

Speaker 1 or whatever.

Speaker 3 I know, yeah, yeah, yeah.

Speaker 1 That's how

Speaker 3 I'm saying, that's why I'm saying, like, until you kind of lose the protection, you can still play the

Speaker 3 non-forex part, and then you will get killed as a kind of fee.

Speaker 1 Yeah, you lose it and feed the whales. Yeah, you'll be like plankton for the whales, basically.
Yeah, exactly.

Speaker 1 This is how this whole thing operates. Let me maybe get the ranking and check somewhere.

Speaker 1 Question: Is where the ranking would be probably somewhere in the guilds. Strang ranking.

Speaker 1 No, this is just a guild ranking. We need like a

Speaker 1 top ranking, whatever.

Speaker 1 There's union badges.

Speaker 3 You can click wherever.

Speaker 1 I don't even know where it is, honestly, because there's so many buttons.

Speaker 3 You mean your ranking?

Speaker 1 You are so purple. You are quite purple.

Speaker 3 Oh my god, that's amazing.

Speaker 1 I was doing balls

Speaker 1 That wouldn't happen earlier today, so I guess, yeah, yeah, yeah.

Speaker 1 Yeah, here we have Prime Minister noted in the office. Okay, I think this is just guild ranking.
I'm lost Castleton. Okay, so we cannot go to the leaderboard because we cannot manage.

Speaker 3 Oh, man.

Speaker 3 Yeah, Castle is just seven.

Speaker 3 Yeah. It's finished now, man.

Speaker 1 Like, what's up?

Speaker 1 Great.

Speaker 1 Great. Speed up.
Quick speed up.

Speaker 1 Yeah.

Speaker 1 I don't mind. We cannot.

Speaker 1 okay this will take you ton of time yeah yeah yeah whatever

Speaker 1 yeah that would take anyway it's just very very young server basically so you can see there because like the the best thing that tells you like if you go here and you see how like less and less players will be here if i go like to the middle

Speaker 1 so

Speaker 1 i mean the the guilds actually

Speaker 1 So somebody here, there's like

Speaker 1 no one.

Speaker 1 Those those are not no, yeah, okay, but those are like levels. levels

Speaker 1 they're like yeah, they can't do shit there, yeah

Speaker 1 they were gonna get killed quite quickly so we'll see what happens there, but uh yeah, it's just this team finally mastered forex, which is great because now they have the best growth engine for their whole like fake growth to kind of move it to the right direction.

Speaker 1 And it's done again, I think, a little bit more casual because if you go here you see that the icons and everything. I think it's still okay.

Speaker 1 This is yeah, this is not as aggressive forex excessive and as as many notifications and pop-ups i think the bottom bar

Speaker 1 okay let's not talk about that one but i think even the bottom row you see that like save the dog being like taking the prime here this was not the case for last

Speaker 1 four has just lamp building and you can do like the mini games and that's it these guys have it as like one of the main buttons here

Speaker 1 so they they can stick to their fake funnel a lot

Speaker 1 and i guess they need to because that's the only thing that differentiates them between them and the other companies.

Speaker 3 Yeah, 100%. I'm still surprised.
This actually save the dog fun lasted like three years, to be honest, because we were thinking basically it's just going to die, which kind of died. It did.
It did.

Speaker 3 It kind of died, but then like, I think we just didn't pay attention too much anymore.

Speaker 1 Because then you're the big guys. Like, come on, 3.5 million a month is great, but compared to like Century Games or Reaver games,

Speaker 1 then

Speaker 3 the Reason CD happened, and then Last four happened and then suddenly no save the dog but then yeah

Speaker 1 gates basically like the top top top top creative for this series of course king king kingshot king shot yeah yeah yeah that's the one that actually has it done properly aka throne fall

Speaker 1 okay creatives

Speaker 3 yes you know what do you think we're gonna see that

Speaker 3 big of a difference than saving the dog which is basically saving the king but we are saving the dog on five million different scenarios.

Speaker 3 Yes, exactly, yeah.

Speaker 3 That's exactly what's gonna happen. But at least this is this is interesting because you see, they have this big, fun, whatever TV, which is a very good thing.

Speaker 1 But honestly, like the game is quite interesting to kind of do the draw puzzle.

Speaker 1 It's quite hard sometimes.

Speaker 3 It is quite hard.

Speaker 3 By the way, this doesn't work.

Speaker 1 This is fake. The beast can do it.
I know this.

Speaker 3 Yeah, yeah, yeah, because the initially threw it

Speaker 3 yeah that's why it's it's it's so funny because they're doing all the fake stuff but i mean you can do so many different you know scenarios here with the with this saving i mean

Speaker 3 i'm pretty i mean i'm impressed because they really know what they're doing and what we what we three years of saving the dog that's the thing yeah exactly That's what we initially thought like, oh my god, this is bullshit.

Speaker 3 It's not never gonna last, blah, blah, blah. And then like, ah, but then we just didn't pay attention anymore.
Now we have this again. It's like, okay, so I guess it worked.

Speaker 3 It worked quite well. If we are talking about 350 million revenues for two games, this is number one.

Speaker 1 It is. What?

Speaker 1 It's not?

Speaker 3 It's number one. Yeah, of course.
In terms of the downloads.

Speaker 1 No, it's second. First, it's Chat GPT.
Chat GPT.

Speaker 3 Yeah, that's this.

Speaker 3 You can show us. I mean,

Speaker 3 you know what's really, really, really, really, really interesting?

Speaker 1 I'm going to tell you.

Speaker 3 So,

Speaker 3 how many

Speaker 3 UI channels do you think they run?

Speaker 1 Chinese companies, so not that much.

Speaker 3 Very good. Tell me.

Speaker 1 A plugin is missing.

Speaker 3 We are now looking at Facebook, but look here.

Speaker 1 Wow.

Speaker 3 They're mostly running Google. And then very little of Facebook.
Very little.

Speaker 1 Mostly

Speaker 1 96% YouTube? Yes. What's mostly in that word? It's all of it.

Speaker 1 Where's the mostly part?

Speaker 3 Yeah, I mean, you know, I'm leaving the back door open because of, you know, of this

Speaker 3 impression share dashboard. But anyway, I was

Speaker 3 looking at it from the creative gallery point of view. And it's like, oh man, like, I see.
See, like, if we do just go here and do all networks,

Speaker 3 then we basically see Google all the time.

Speaker 3 And I was was like wait this can't be right and they're like oh you know what it's actually chinese company so of course it's right because they run there we go glacier games it's like under account for glacier games yeah yeah yes

Speaker 3 that's the glacier games was the time saver time saver protection screen clear game the glacier games was the the fake company for for this the x hero or whatever so

Speaker 1 but why do you even run it if everybody steals everyone's anyway It's just like harder to steal or like I don't know man, like it's

Speaker 1 you know how it see how it goes around it like there's like very specific movement,

Speaker 3 yeah. I know

Speaker 1 so

Speaker 1 but these really got upgraded to be honest

Speaker 1 compared to original this is not the ones that X-Hero was using

Speaker 1 this X-Clash. Yeah,

Speaker 1 X like this this took some time to kind of do iterate and get the best one really. No one put World Creative Gallery on

Speaker 1 October 22. Oh, wow.

Speaker 3 Yeah, I mean, they are they're running some crazy shit these days. Very crazy stuff.
So, you know, like, they know what they're doing in terms of like the fake creatives. Look, this is

Speaker 3 so this is now. Let's see.

Speaker 1 I mean, let's see. Let's see.

Speaker 3 I can do 2022, October, whatever, November, for example.

Speaker 1 Doesn't matter.

Speaker 3 Uh, to let's do, yeah, yeah, yeah, these are the old ones. These are the old ones.

Speaker 1 I mean,

Speaker 3 it's like memes, always like memes, memes, but you know, the Chinese music there, it's insane. At least, you know, Halloween.

Speaker 1 What would you do, actually? Like, you would just take the best ones and rerun them and then create new ones? Like, what would be the setup?

Speaker 1 Like, if you literally had a game that already did this with the same funnel, yeah, just the best, best creative from

Speaker 3 three years ago, at least like the same concepts. So, see, look,

Speaker 3 so many of them, I mean, they ran.

Speaker 3 Look, the thing is, right now, it's definitely not like 12-second, right? It was 12-second before, or 15 or whatever. Here, I think it's like 30.

Speaker 3 This is the one that I actually showed you in my yeah.

Speaker 1 So, some of the good ones just got recycled.

Speaker 3 Yeah, I mean, like, why wouldn't you do this?

Speaker 1 So, it still works in three years.

Speaker 3 Yeah, that's like, that's my main surprise. Like, this shit still works.

Speaker 1 Like, how the fuck is creative?

Speaker 3 Exactly. Like, how the fuck is this even possible?

Speaker 1 I mean, I don't get it. Where's this whole creative fatigue?

Speaker 3 You know where? It's a different game. That's like, you know, you're,

Speaker 3 do you remember when we actually

Speaker 3 were talking with our like former colleagues in one company and they said they were opening new ad accounts on Facebook like every week like 10 because it was just resetting the learnings and whatever else you start from scratch, blah, blah, blah.

Speaker 3 So, you're trying to game the system.

Speaker 1 I'm pretty sure

Speaker 1 these guys are definitely the definition of gaming the system.

Speaker 3 Yeah, yeah, yeah, yeah, yeah, yeah, yeah, exactly. And

Speaker 1 I love it.

Speaker 1 I love it.

Speaker 3 This is great. I mean,

Speaker 3 this is as fake as it can get, honestly.

Speaker 1 And go on the current one, like the Xclash, the W60.

Speaker 1 Different tab, I guess.

Speaker 1 No, let's just do this. It's just exciting.
I'd say a little bit more polished. 7,000 total creatives.

Speaker 3 That's what, yeah, yeah, that's why I want this. They actually run a lot of different creatives.

Speaker 1 That's my

Speaker 1 only, yeah.

Speaker 1 Would this be better if this would be like diversified on Eploven or Facebook of all the other networks?

Speaker 3 But their and their total creatives is like 109,000. I'm really waiting for this.

Speaker 1 Or you mean like they're just going to unload more scale after they just released released a new country. So, we're gonna see the more review.

Speaker 1 How much can they even get? Like, they're already number one in downloads, yeah.

Speaker 3 But it seems like this, I mean, I'm really looking forward to see the Applause and Unity and all the different like channels TikTok 100%.

Speaker 3 I mean, this should work on TikTok easily because of the meme format. So, like, I'm not sure, like, what they are kind of waiting for,

Speaker 3 but

Speaker 3 this will definitely get super big. And that's my assumption, at least, because I mean, you can see it like right now they started

Speaker 3 They use only Google. They have 9,000 critics

Speaker 3 Come on

Speaker 1 But the revenue is not really going as as like the lag is giant there is not going that fast as I would expect it to go or there could be a problem with the estimation.

Speaker 3 Just look at this chart.

Speaker 1 I mean I see I see

Speaker 3 doubled US revenue in five days. I mean, that's not bad.

Speaker 1 Because there was no US users to begin with, like big downloads. What do you mean?

Speaker 3 All these, all these purple ones.

Speaker 1 Yeah, there's US revenue, but go on, go on, go active users, go active users.

Speaker 3 Okay, but see. See? I mean, so US is which one? US 10 10k.
Yeah, now it's 240. Oof.

Speaker 1 See, this is the thing. So I would expect a little bit more spiky stuff, but again, because it's just so soon.

Speaker 1 Look.

Speaker 3 Yeah, it's like if, I mean, here and here, it basically like in five days doubled the daily active users and revenues as well.

Speaker 1 I mean, here from 120 to 200, but yeah, three more days before.

Speaker 3 Yeah, that's true. That's true, that's true, that's true.
And if you go downloads and then just do US only, yes, because here is where we started, they started pushing, yeah. So

Speaker 3 we are still at the very beginning, and they are already

Speaker 3 in terms of the US revenues on 50K.

Speaker 3 So, look at like it's very steady increase

Speaker 3 with almost you know zero zero downloads, and it's still the revenue was increasing. And now you can see here it's downloads 150k.

Speaker 1 Yeah, but that's right, but according to Forex, you know, Forex is a little bit like match 3 in the sense that people need to first get to the paying part, which is like what, three, four days from the scratch if they're not like a super mega power user.

Speaker 1 They won't be pushed to the wall yet. Like, I can just play the game and do everything pretty much for like next three to four days.
You just shower me with your rewards, so it will lag.

Speaker 1 Definitely, it will lag.

Speaker 1 So, probably

Speaker 1 end of next week. We'll see if it kind of catches up.

Speaker 3 I'm pretty sure this is gonna be

Speaker 1 you see any web stores, by the way.

Speaker 3 I have not seen any web stores, honestly, uh, at least now. So, guys, you should definitely call Fastpring if you want to launch your web store, guys.

Speaker 3 Uh, fastpring.gg, because there's the no drama D2C option for everybody, which is scaling pretty fast

Speaker 3 and it's working with most of the publishers in the last 20 years. We were talking about the tower and the guys are working with Fastpring as well.

Speaker 3 So if you want to launch a new web store, go to fastspring.gg and

Speaker 3 tell them two and a half gamers send you. They know the space they move fast, so you grow your US revenue in the web store space as well.
So,

Speaker 1 give me a chart for a second. Just a little more spring.

Speaker 1 so we know what was really the scale of it

Speaker 1 this is just uh top charts this is app store

Speaker 1 x clash is right here which is pretty much yeah

Speaker 1 kind of double the size of clash well which is also in it's like super grow to the moon face correct exactly just saying if we go overall

Speaker 1 uh

Speaker 1 yeah

Speaker 1 it's the first why this number is higher than fair or maybe it's still first because it's taken from the charts, but the estimation differs because

Speaker 1 it could be could be, I don't know. So it means that maybe the estimation isn't that good because it's just like scaling so quick.
I don't know. But yeah, so it's more than Sora, basically.

Speaker 1 And if you go then Google Play, ChatGPT is still first, but there's like X Sclash right there. And we will win this stuff like Tamu, TikTok, Instagram, McDonald's, WhatsApp, and then Blockbuster 940.

Speaker 3 Which is also kind of surprising because Blockbuster is always.

Speaker 1 So it's just like yeah, next week, I guess a lot of people will be talking about this because you just can't unsee it, it will be everywhere, yeah, exactly.

Speaker 1 And we already talked talked about it three years ago, exactly.

Speaker 1 There you go, yeah, I guess it's just it just tells you like how hard even for Chinese companies to master forex as like the overall and this whole like new generation forex, not like

Speaker 1 Lilith style forex or fun plus or whatever machines. So, this is the new River Games forex with the fake funnel and everything With a fake funnel.

Speaker 1 Okay, we'll definitely keep this on this radar. I guess

Speaker 1 we'll talk about it soon. Pretty soon.
Yeah. I guess I'll do a solo one on the update.

Speaker 3 For sure. Yeah, I'm definitely going to write about the whole kind of stuff again because it was an interesting case three years ago and this is even

Speaker 3 better case now. So thank you very much for listening.
Join the Slack channel.

Speaker 3 Comment under the video if like what's your opinion about this save the dog kind of onboarding slash bullshit or whatever you want to call it? Let us know and see you next time. Thank you very much.