Club Shay Shay - Memphis Bleek Part 1

51m
Memphis Bleek joins Shannon Sharpe at Club Shay Shay to perform a track from his new album Apartment 3D before diving into his journey from the Marcy Projects in Brooklyn to hip-hop history. Raised by a single mother and stepfather, Bleek recalls growing up watching his mom struggle and his determination to change his family dynamic. At first, he thought basketball, baseball, or even art would be his path, until writing lyrics became his true calling. Growing up in the same building as Jay-Z, his first job was walking Jay’s nephews to school for $100 a week. He shares memories of the projects, losing friends, and respect for older generations who disciplined kids whether related or not. Bleek reflects on idolizing Nino Brown before Jay-Z told him to quit hustling and focus on music. Though not blood brothers, he says Jay-Z raised him alongside Dame Dash, Biggs, Clark Kent, and cousin Bee High. He explains why Brooklyn breeds stars like The Notorious B.I.G., Lil’ Kim, Fabolous, Big Daddy Kane, ODB, Joey Bada$$, and Pop Smoke. He remembers meeting Biggie during the “Brooklyn’s Finest” session with Jay-Z and visiting Biggie’s New Jersey mansion with elevators and Land Cruisers, which inspired him to believe success through music was possible. He admits his pen was never as sharp as Jay-Z, Biggie, Nas, or Tupac, and recalls being devastated by Biggie’s death. He describes Jay-Z’s life in the projects as “royalty” with an air conditioner, waterbed, and white carpet. His mother was best friends with Jay’s sister, and Bleek always knew Jay was destined for greatness. Watching Jay-Z evolve into a businessman, he says Hov has long planned to retire from rap and hasn’t felt challenged since Eminem, Big Pun, Biggie, and Tupac. Bleek recalls freestyling for Jay-Z during the Reasonable Doubt era, seeing Jay write “Sunshine” in 30 minutes, and realizing he was hand-picked. Reasonable Doubt changed Bleek’s life, giving him money to support his mom and allowing him to buy a house in New Jersey at 17. Bleek admits to losing focus, skipping sessions to chase women until Jay stopped working with him for a year. His mother’s guidance saved his career, and he never missed another session. He saw Jay grind—begging DJs to play records, selling Roc-A-Fella to Def Jam for $10M, then chasing the Forbes list until becoming a billionaire. Beanie Sigel’s signing pushed Bleek to prove himself, and he went gold with his debut album. He reflects on envy from friends, wasted years, and the advice he’d give young stars: chase money, not girls, and don’t glorify violence. Bleek credits Dame Dash with saving him from a bad management deal but explains why Jay-Z will never “save” Dame now. He recalls Roc-A-Fella’s breakup, calling it the worst day of his life, caused by egos, lack of focus, and fights over credit. He names Roc-A-Fella the greatest rap label ever, with Cash Money, Death Row, No Limit, Ruff Ryders, and Def Jam rounding out his top five. He shares Kanye West memories, Rihanna’s early career, and calls Rihanna an anomaly. He talks about rap beefs from Tupac vs. Biggie to Kendrick Lamar vs. Drake, praising “Not Like Us” as the greatest diss record he’s ever seen. Bleek recalls turning down beats like Joe Budden’s “Pump It Up,” Barbara Streisand quoting him in a diss to Donald Trump, and being starstruck by Michael Jackson. He performed for Nelson Mandela, worked with Destiny’s Child, Rihanna, and Missy Elliott, and says Beyoncé is the closest thing to Michael Jackson. He praises Kevin Hart as the funniest person he’s met, likening him to Eddie Murphy, and remembers hanging with Nick Cannon, Serena Williams, and Meagan Good. Bleek shares lessons about money, family, and loyalty, admitting cars and jewelry were wasted purchases. He agrees with Fat Joe that rappers live paycheck to paycheck and opens up about marriage, fatherhood, and why focusing on friendships hurt his career. He says Jay-Z always has his back but egos destroy empires. From Marcy Projects to Roc-A-Fella Records, Memphis Bleek’s story is one of loyalty, lessons, and legacy.

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Transcript

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Drew and Sue and Eminem's Minister and baking the surprise birthday cake for Lou.

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Van Lathan, you have a back and forth with.

Oh, quick one, you know, because he took a shot at the big homie and you see Jay with a little hiccup.

You know, somebody falsely accusing him, and you want to take a shot?

He lucky it was on Instagram so I'd have seen him.

He'd have met the real me.

He wouldn't have met Memphis Bleak.

That's personal.

Hello, welcome to another episode of Club Shay Shay.

I am your host, Shannon Sharp.

I'm also the proprietor of Club Shay Shay.

Stopping by for conversation and a drink today, all the way from the Marcy Projects in Brooklyn, a renowned figure in the music industry.

He's been in the game for over three decades: a gold-selling rapper, a music label executive, an entrepreneur, and a businessman.

And he's one of the first artists signed to the famed Rockefeller label.

Here he is, a hip-hop heavyweight, all the way from the BK Memphis Bleak.

Yeah, yeah, you know what it is.

Yours truly, Memphis Bleak in the building, club Shea Shea.

When the rock in the building, you know it's hot in the building.

We gotta do what we do, baby.

Album out now, apartment 3D.

Let's get to it, man.

Mario Wanders with the smoke.

Shout out my whole crew, Mind Right Exotics, Deuce,

Ace Gang, Rock Solid, Rock Nation, baby.

Yeah, let's get to it.

Rising stars and alchemy Yes

Yes Yours truly

from the number one greatest rapper in the world Rockefeller Rappers

like Blizzard where you been hiding that I've been multiplying adding and dividing that My whole team chewing, ain't no denying that You said it's your block, well we thinking of buying that I should charge you a fee for this boss talk.

When you play this MP3, it should cost more.

I give you this one here for the love money.

That Project Motor showed me how to rinse the drug money.

I used to move the white on that New York shit.

That John Snow, real king of the North shit.

My business stretch out on the west end.

Clubs I will vest in.

Yeah, I'm trying to invest in.

Yes.

King design.

Yes.

King design.

On my mind.

Money.

King.

That duce a movin' like it's the Nile River That mind right smoking come blow a pound with us Don't mention me until you ziggin' bought something frontin' with another in the bread that should cost something

You lucky it's free for you to gossip Cause if it caught it, explain why you ain't got shit You watching my moves, I hope you learned something.

Niggas say they spinning, well, don't make us shoot terms up.

Yeah, they go with shots in the lyrics.

If I catch a case, then it better be in spirits.

Yes, you know the rose or the exo.

I get the game started like you're in the press, though.

Let's go.

King designed.

Yes.

King is dying.

On my mind.

On the town, baby.

It's the rap, the light.

King is dying.

Or

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All my life, been grinding all

Sacrifice.

Hustle paid the price.

Want a slice.

Got to roll the dice.

That's why.

All my life.

I've been grinding all my life.

Sacrifice.

Hustle paid the price.

Want a slice.

Got the roll of dice.

That's why.

All my life.

I've been grinding all my life.

My brother, what's up, man?

I'm good, bro.

Good.

How you been, man?

Great, man.

No complaints.

No complaints.

I want to thank you for performing.

You know, that's something that we're trying to add to Club Shay Share, try to have it a more intimate experience.

Guys come on and they can rap or ladies that can sing.

We have them to perform.

So, man, I really appreciate you.

First of all, taking time out of your busy schedule and then performing on Club Shay Share.

So I really, really appreciate that.

It's an honor, man.

Plus, I got a project just dropped, so I had to perform something.

Shout out my girl Tish Hyman on that record.

Right.

You look, I know you a do say guy.

Yes.

But I wanted you to try.

I wanted you to try mine.

Definitely.

This is a shade by Laportier.

It's a cognac.

I see you got two different.

Yeah, yeah.

You know, I had a procedure this morning.

So

they advised me not to do no drink with the catastrophes killing my system.

Health and wealth, brother.

Congratulations on everything you've been able to do and continue success.

Thank you, my brother.

Let me look at Bafe.

Yeah, yeah, yeah.

That's not bad.

Yeah, that's a VSOP.

Hey, we won like 13, 14 awards.

The Sip Awards, which is the highest award you can win in the spirits industry, which is a blind taste test.

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And they say, you know what?

I like C.

And come to find out.

That was yours.

C was us.

Oh, that's what's up.

Congratulations.

Yeah, man.

So that's always great.

Yes, the liquor space is not easy.

It is not.

It's not.

It's a three-tier system.

It ain't just, well, you know, bleak, hey, man, I like to sell that to my store.

No, no, no, no, no.

You're not going to go through that.

You got to go through a distribution.

That's right, man.

It's levels.

You got to grow, graduate.

It's steps to this.

You got to market it and you got to be out there.

You got to be front and center.

a lot of times celebrities or entertainers or whomever try to just slap their name on it and it's going to go no it won't nope it's going to sit right there on that shelf

right there on the shelf so thank you for coming by let's let's get right into it upbringing um

the marcy projects in brooklyn yes what was what was the family dynamic in your household uh single mother of course you know father wasn't there but i had a great stepfather you know my stepfather passed away derek he raised me my brother and then my sister came along but mom was the backbone of the family, you know, she did everything, watching mom struggle.

I just knew like, it's not the way life going, and it got to be another side to this, you know what I mean?

So I just knew I'm going to change our aspect of life in this household.

I knew that was my destiny.

I was destined for that.

Did you have an idea of how you were going to change that dynamic?

Because a lot of times, you know, what am I going to do?

Because I see my mom or I see my father struggling.

And the last thing I want to do is struggle as a child and then struggle as an adult.

Did you have an idea what it was going to take for you to break that cycle?

Every kid wanted to be an athlete.

Of course, I thought I was going to be a basketball player.

Oh, you go who?

Yeah, then I thought I was going to be a baseball player.

Football wasn't in my cards.

We didn't have those programs in Marcy.

You know what I mean?

It was mainly baseball and basketball, but that didn't work.

Then I tried to do art, you know, do art.

I even had a little gymnastics in my, you know,

yeah, so I tried everything.

And then when I put the pen to the paper, magic happened.

Like, that's when the magic just happened.

So, and it worked.

Give me, growing up in the projects in Brooklyn, give me some of your fondest memories.

Give me a couple of your fondest memories about growing up in the housing project.

Oh, man, growing up in the housing project is love.

Like, one of my fondest memories is love.

Like, everybody in my building from the first floor, six, it's six, six floors in the building.

And in my building, 534, you know, Jay lived in the same building as me on the fifth floor.

I lived on the third.

The number one thing I remember from then is the love we had in our building from everybody, from people, grandmothers, the mothers, the aunts, cousins, sons.

And, you know, that's what it was.

My first job was taking Jay nephews to school for $100 a week.

I signed up for that straight up.

So, you know, like the memories of the projects, all I got is good memories until you get older and then, you know, you start losing friends.

And it changes everything.

You mentioned about the love and the projects.

The one thing I remember about growing up, and I think, Bleak, I'm a little older than you, but there's a certain level of respect that young people have for older people.

Yes.

It was a

older, even if it wasn't a family member, they could correct a child.

Yes.

If they saw, say, son, don't talk like that.

Son, why are you doing that?

Your mom or your grandma will be so disappointed.

Now, you can't correct nobody's child.

No, no.

That ain't your child.

You don't tell my such and such.

And there's some of these kids that super disrespectful.

Correct.

You kidding me?

They don't even want correction from their parents, let alone an outside parent.

Growing up, I had about five mothers.

Exactly.

All of them could discipline you.

If you stepped out of line, not only would they discipline when your mom or your dad got help, they tell you.

That's right.

And then it was on.

It was on, man.

Like, that was the thing.

Like, people, you know, you ran from other parents more than the police or other kids or anything.

It was the parents you hid everything from.

So that was it.

This rapping thing, that was just like, once I put pen to paper, that's when the magic, and I was like, okay, this is what I'm going to do.

But you kind of got a little sidetracked.

You started moving a little something.

A little something, something.

Yes, I remember a day I was in the building actually thinking I was going to be Nino Brown.

And Jay came through, like, you know, he's like, yo, what you doing?

And I'm like, you know, I'm trying to get money.

I'm trying to be like, y'all.

Like, you know, lights off in the crib.

I got to make sure mine is straight.

And he's like, let me see what you're working with.

So I show him my pack.

Like, yeah, I'm getting money.

He took it and threw it.

We had this thing called an incinerator.

Right.

It was the trash shoe.

Yeah.

And he threw it in there.

So I'm like, yo,

I needed that.

Like, yo, that was a $1,000 pack.

I need it.

And he was like, man, don't be out.

He gave me a thousand dollars pocket and was like, I better not catch you in the building selling drugs no more.

You got a better future than this.

Damn.

Straight up.

You know, and we're going to get to it, but you mentioned Jay a lot.

I've seen some of your interviews, and when you talk, you talk about Jay, even though you guys are not blood brothers, you guys are almost like, your guys are like brothers.

And sometimes that relationship is a lot closer than blood relationship.

Yes, like Jay,

I can honestly say Jay and his cousin Beehive, Biggs and Dame Dash, rest in peace, Clark Kent, they raised me.

The man I am sitting here today is because of those men.

Like growing up around them, their tutelage, especially Jay and Jazz O at first, when I first was growing up, putting pen to paper, I used to ask them for all kinds of advice.

They always was there and gave me a helping hand and a friendly air.

What is it about Brooklyn?

Biggie, Lil' Kim, Jay-Z, Fab, Big Daddy Kane, MC Light, ODB, James, J, Joey Badass, Papua, Pop, Smoke, most different.

What is it about Brooklyn that bred

so many?

It's just, I think it's the

vibe, like what you would call the style.

Because each of those artists you name have their own style.

No one sounds alike.

So it's what they bring to the game, the area, the culture they was brought up in.

And Brooklyn is so diverse where, you know, you got the Jamaicans, you got the Mexicans you got the Haitians you got the Puerto Ricans you got the Dominicans and you got the blacks and we all mixed in one pot and all them cultures come together and you you you get different styles that breed from that so all these artists was just expressing their struggle and their style and that's what made Brooklyn I think so dynamic with with artists is BK the best borough of course hands down the biggest the biggest borough remember we was our own city before we became part of New York City when we had the Brooklyn Dodgers Brooklyn was his own city Right.

So Biggie, what would that be?

So how did you meet Biggie?

Oh,

I met Biggie in the studio session with Jay when he came to do Brooklyn Finest.

Okay.

You know, and that was my first time meeting him.

And then I met him again at an interaction.

That was when I saw him.

I didn't speak to him there.

My first interaction with him was at the show in Apollo.

Okay.

When him and Jay had a show in Apollo.

And I remember telling Big, yo, when I get my album, dog, I need you on it.

He's like, of course, I got you.

Brooklyn, I got you all the time.

But of course, we never made it to that far.

Right.

Man, so what's your favorite memory?

Although it was brief, what is your favorite memory of Biggie?

Oh, man, my favorite memory of Biggie.

is where I remember being in Jersey.

This is when they first bought these homes in Hackett.

They had elevators in it.

No, I was fresh in the projects.

So to see a house with an elevator inside of it was like, these guys getting astronomical figures.

Like, this was brand new to me.

then they had the land cruisers with the Eddie Bauer lever leather and I remember he let little siege drive it and I'm like little

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Jeez, get the keys to the car.

I gotta have a talk with Jay.

So, like, you know, stuff like that, just seeing him as the first, like, and really come up from the same era, same struggle I did and see where he took it was just like the motivation and inspiration I needed as a kid.

I say Biggie, Noriaga and Capone, Jay-Z, they was the people I saw and was like, they living like this.

I definitely need to make a record.

Is it look, and I tell people, and people often ask me, my brother, I was like, when I saw him go to college, I was like, I can go to college.

He slept where I slept.

He ate what I ate.

That's right.

He ate.

So I can do it.

When he went to the league, I was like, well, we came up in the same household.

We ate the same thing.

We lived the same way.

i can do it was it that way with you with big you're like well damn i grew up around here with big i grew up around here with hove i grew up around here with some of these guys if they did it i could do it no

no i knew my pen was strong but it's not biggie or jay-z strong right like i just was hoping to make my mark right but watching them they're legends man like

It gets no better than Biggie, Jay-Z, Tupac, Nas.

Like, where do you go from there?

I feel like they said everything.

Only thing you could say is find a way to say the things they said in a different way.

But those are the greatest pens on the paper.

Like, I just wanted to be a part of the history.

I didn't.

Where were you when you found out that Biggie had passed?

So young.

So, I mean, I mean,

you know, obviously he was out there promoting the life after death.

He had the notorious BIG.

I think that was his first album.

And so, so young.

And, boy, you like, man.

Yeah.

He here.

Yes.

i was in i was in brooklyn i like i was in the projects in marcy and i remember when it hit the news i remember that day and i was just heartbroken devastated i couldn't believe it it took me a while to adjust and even accept the news i was like no way they have to have it wrong right there's no way you have too much security for that to me it was like so unreal and then being a rapper we never thought like the rap in the streets can emerge yes like that so that was the first time really knowing noticing that hey this rap thing can really take a u-turn and put you right back where you're trying to get away from you know what i mean so that's what really broke my heart because we was trying to get away from that and and you know you you you do you make all this money showcase your talent do all of this and still to go out on some negative street violence is just like devastating wow you said hove was living like a king oh yeah in the project he had a water bed flat screen tv i mean not flat screen he had the floor model tv yes air first of all to have an air conditioner in the projects your money was different your money was different.

Because everybody had a fan.

Had a fan of the women.

Yeah, with a squirt bottle.

Just to get the water breeze on you.

Yeah.

So to go in his room in the air conditioner, water bed, everything all white, the white carpet, I'm looking in there like, I need to find out what he doing.

I want to be a part of that.

And that's what changed my whole...

I'm not flipping, I'm not drawing, I'm not playing basketball, I'm not doing none of that.

I want to do what he doing.

I've had

some young celebrity, teenage celebrity.

I had Bow Wow talk to Chris Brown, had Megan good i had uh coco jones i had kiki palmer and they say they met some resentment some jealousy having success having to go to school and people looking at them they can see them on tv they're on the written you know they're in the movies and so forth and so on did you experience any of that nah man in school i used to tell my teachers i'm gonna make more money than you so these lessons don't mean nothing teach i don't need this test today i'm gonna be richer than you now remember my teachers to be like hi where do you think you're gonna i'm like trust me this music thing won't work and they used to be like you gonna pull your eggs into music?

Good luck.

That's why teach, trust me.

I'm going to make it.

So, and then the more resentment you get, I feel like when you become success, it really comes from your environment.

Yes.

The people who know you.

Right.

And they just feel like, why him, not me?

Right.

So it really didn't come from the outside or like school or anything.

It came from the kids that I called me.

That you really knew.

Yes.

It changes everything, man.

Success changes everything.

You mentioned that, and you always

speak glowing about Hove.

What was it about

you and him?

What connected y'all?

Families.

My mother and his sister was best friends, you know?

Oh, okay.

Like, so when we first moved to the projects, I was two years old.

My mother say the first person she met was Mickey, which is Michelle Jay's sister.

Okay.

And they became best friends.

So it's no age where I know I met Jay.

I just always knew

that's Jay.

And, you know, and I always knew he was doing the music thing, running around with Big Daddy Kane at the time.

Yeah.

With Jazzo.

Jazzo was the first rapper, you know, how to Marcy really have a record deal.

And I just knew I wanted to be, I wanted to get a ride on that train.

Like, wherever that train going, I need to be a passenger.

Right.

You look at where he's come from, and he doesn't really do a whole lot of music.

Now, he'll jump on a track here and there, but

he's more known outside.

of what, you know, the do say brand and build up his ace of spade and building up what he's been able to do.

So music is, that's still the backbone of what it is, builds, but it's not at the forefront of what he does.

Yes.

Like, Jay always been the businessman.

And if you go back to his first album, second album around that time, he always was talking about retiring after his first album.

Then he was like, I'm gonna retire after the second album.

He never wanted to do this and be this glamorous superstar.

He wanted to be the biggest businessman.

So, that's why if you see music is the backbone, but his business is his personality.

You know what I mean?

That's who he is, the businessman, and that's what overshadows the music.

So, now I feel like it's to a point Jay needs to be challenged to do music.

And not, I feel like, not saying that like somebody needs to diss him or competition.

He just feels like there's no one on his level.

Like until someone like when Eminem was making music, Pun was making music, Biggie, Mel Tupac, those guys, he had competition to be like, oh, I got to be number one.

It's no competition for Jay now.

Wow.

Unless he wants to battle me.

Well, let me ask you this.

Because there's a lot been said you know he has a prominent role with the uh the NFL yes and he is responsible for bringing acts for the halftime show and he's never gonna be able he's never gonna be 100% because if you if they bring Memphis Bleak why didn't you bring this guy that's right if you bring that guy why didn't you bring this that's right it's always gonna be it's always gonna be never you can never please everybody what is it that the internet get wrong about hove

It's that they think he threw things personally.

That he that, like, you know, of course, they think like he pulled the names out the hat and be like, oh not that guy i don't like him right i didn't like his album or he did this about me and it's never about that it's about the best situation for business sometimes business decisions hurt the ones you love yes hurt your friends but at the end result is it better for business and that's the decision you have to make when you it's no friendness it's business it's business you're absolutely right you freestyle uh for Jay owned reasonable doubt.

How did that come about?

Oh, rest in peace, Clark Kat.

It was them walking through the projects, you know, and I'm sitting on the bench this hot summer day.

And, you know, they pull up on the Lexus, new Lexus, they ain't even out yet.

Paper plates.

And I'm like, man, I got to find out how to get involved with these guys.

So I'm like, yo, I rhyme, man.

I get busy.

Y'all got to hear me out.

So Clark Kent was like,

Jay first was like, yo, you rhyme.

Get out of here.

You know, you never told me that.

I'm like, yeah, Clark was like, let me hear something.

And then I rhymed for them.

And that's when they was like, then Clark was like, yo, he might be good for this record.

And the rest is history from there did you practice that or you just right off the cuff yeah right there I always used to write rhymes just sitting outside with my friends and I when I put my mind to something as a kid I knew that's what I wanted to do like I didn't know this was gonna be from rhyme I just wanted to be the best rapper from Marcy right but you but even though you said you was always pinpin to paper yourself and you would you know you doing what you did but the opportunity because you never knew when Jay and DJ Clark Kent was gonna roll up or somebody was going to roll up and they need you to spit something.

That's right.

See, you know, people say, look, luck is what happens when preparation meets opportunity.

That's right.

If you're prepared, the opportunity presented itself.

Clark Kent and Hove came strolling through.

That's right.

You was prepared.

I was ready.

I always, always wrote rhymes.

And then I had a friend, you know, used to take me to talent shows, rest in peace, guy named Sombrik, used to play the major instruments for my projects.

That's who always used to take me to shows, talent shows, and everything.

And he the first person put in my head, if you ain't 10 minutes early, you're 10 minutes late.

Wow.

So I live off that.

But you were surprised that you learned that Jay wrote your verse in such a short period of time.

He didn't even write it.

Like, well, he gave me a piece of paper.

We went to the house and he ripped a piece of paper right out of the notebook and was like, yo, as fast as you remember this, it's as fast as your life will change.

I'm like, what?

Okay, I went downstairs, rewrote on a piece of paper.

Probably like an hour later, I called him, yo, I'm ready.

He like, you remember it already?

I'm like, I'm ready.

We went to Clark King Crib that day that's how fast I because bro what was happening in my projects in my in my apartment you had to get up out of there yeah I was eating syrup bread man come on bro

man they sandwiches yeah

catch up on your rice come on it's time to go

I can imagine

You know, I'm old enough to remember and I saw Michael Jordan play.

I saw Kobe play.

Obviously, I've seen LeBron and Steph Curry play.

I saw Michael Johnson run.

I can imagine what it would be like to see Usain Bolt or see Simone Bowes or Michael Phelps and their craft.

Greatness personified.

Now you get an opportunity to see Hove.

And everybody talks about Hove.

I think it was DJ Khaled said, like, you know, send him a beat and you talk, and he's like, and Hove is just like,

wrote nothing.

He ain't write nothing down.

He just nodding his head.

Tell the engineer to go in there.

And let's go.

Just like that.

I've seen Jay write a whole song from the time we was in the, like, we at the house.

This is when he lived in 560 State Street.

The limo pick us up to go to the airport.

JFK, probably a good 30 minutes from downtown, 40 minutes with traffic.

From door to airport door, he wrote the whole song Sunshine in the car.

I didn't say one word.

We got out the car.

He like, yo, I got a whole song.

And we laid it down in Virginia.

Like.

30 minutes, whole record.

Telling you, I've seen this man.

I knew.

That's why when you say, when you look at somebody and you say, if he did it, I could do it.

No, I knew.

I I can't do that he was handpicked by the by the by the angels man like his path was it was no way because it was like one day everything just changed and it was so easy for him so he's what you would call like you know young kid they say prodigy

savant he's destined yes to be that's how I saw him like he always been like well how people view him today billionaire hove he was always that to me growing up in the projects I didn't have 10% 1% of what he had.

How did Reasonable Doubt change your life?

It changed everything, the whole complexion of everything.

But when it dropped, I didn't realize it was changing it for this.

Because back then, success to me was having all the girls in Brooklyn.

You know what I mean?

I didn't care about the money was like, okay, let's give some money to mom, make sure the bills is paid.

But I didn't see life really outside of Marcy yet.

So I thought I was the neighborhood superstar.

That's why I missed the second album.

So if you ask me, Reasonable did good.

It helped and ruined my life, but put me on the right track.

You get money.

What from that?

I'm considering you probably got, little bread, more money than you had ever had, ever seen in your life.

Of course, yes.

What was the first thing you did with it?

First thing I ever did when I went and bought a house.

Because I always wanted a backyard, pool.

You know what I mean?

I wanted to do that.

So 17 years old, I went and purchased a house in New Jersey.

Damn.

That was my first thing I bought with my my money.

Then I moved my mom

to New Jersey with me.

And then, you know, I went and bought a couple cars.

Right.

You know?

You stunting.

You got to start.

I already got the crib, got the pool in the backyard.

I took care of mom.

Now it's time to get the cars and pull back up to these high schools.

So now

you got a car, you in Jersey,

took care of mom.

Now, are you starting to notice there's more envy, there's more resentment starting to be aimed at your direction?

Yes, from loved ones, from friends, family members that think,

why not me?

Why you, you know, cousins and aunts are thinking, yeah, you should buy me a house too.

It's like, huh, you don't even pay your rent.

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United Healthcare Nurse Crystal checked in on a patient.

We do a routine call after surgery, and I could tell in her voice that she was struggling.

Crystal knew she needed help.

And I knew that this is very serious.

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This is life-threatening.

And she knew just what to do.

And I called the hospital and said she's coming in, here are her labs.

And got her the help she needed.

I see my role at United Healthcare as a life-saving role.

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Right.

You can't maintain a house.

You know

what it takes?

People think.

Yes, they think it's just the mortgage.

They don't understand when that roof leaked there's no landlord to call that toilet stop there's nobody to call you better you gotta have that cash on deck yeah because a lot of times people expect you to give them take care okay let's just say for the sake of argument i buy somebody a car now they expecting me when the tires change the tires yes oh it needs to be serviced hey you will take care of the service yes no no bro that's you that was a one-time thing you must maintain the upkeep and a lot of people they don't even know what they ask for they don't even know they asking for a bill When they ask for these things, a house, a car.

It's like, okay, you're asking for a bill.

I hope you can maintain these things.

No, they can't.

They expect you to maintain them.

Yes, and then you.

You learn a lot about people, Memphis, Bleak, when

you say no.

That's right.

As long as you're saying that.

They love you.

They love you.

The one time you say no, you're the biggest enemy in the world.

Yeah.

And it's cool.

I've been the enemy for a long time.

After 50 yeses, one no.

You're the biggest enemy in the world.

Changes everything.

Oh, my goodness.

School.

So what?

Now you're 17.

I think you probably still...

Oh, no, I left school.

You left?

I left.

I got up out of there.

School couldn't hold you.

Yeah, it wasn't.

I learned everything I needed, man.

You know, fundamentals, reading, writing, math.

Yeah.

You know, comprehension.

Social studies, it was nothing else to learn.

And I got a $150,000 check.

It was like, it's no looking.

What I need in there, I'm out.

Yeah, yeah, I'm making more than the teacher.

Yeah,

it was nothing to do.

I'm gone.

I'll see y'all later.

I read when you missed the biggie tour.

Yes.

Becoming too big-headed after reasonable doubt.

I thought I was a superstar.

Like I said, I got a little bit of money, family good.

I'm thinking everything is cool.

I don't need nothing else.

I made it.

This is the peak of success.

So then Jay used to be calling me to go to the studio.

I used to tell my moms, tell them I'm not here.

Damn.

That's hold.

That's your man.

Yeah, I used to tell them I'm not here.

I don't want to go to the studio today.

I'm good.

I got a couple girls coming over.

Forget the studio.

So yeah, and you know, mom, she like

Jay he in the room with some chick-ass and Jay pulled up I never forget kicked my girls out get out of here and I mean he asked me he had to talk with me like this what you want to do you want to be in the projects with these girls he like bro I'm rich I'm trying to give you the opportunity to change your life to change life in this apartment.

I want to bring you with me, but if this what you want to do Cool, I'll leave you here to do it.

And left.

And I didn't see Jay for probably like a year or two after that.

He went on a tour, dropped another album, and I didn't even know contact nothing.

And it was one day I seen him in the projects and planned my story and i haven't missed another session or anything since that day

your mom really saved your care of your life yes even though she dimed you out your mom just snitching on you for a minute yeah yeah

she definitely dimed me out but she helped me out she knew he on the road to know he was on the path headed nowhere so

Has Jay Hove always been this mature?

He seemed like he was he's a little older than you.

I'm sure.

Yes, yes, yes.

He's older than me.

But he's always like focused on, yeah, okay, all this, I want this, this, and this, but this is this is a journey.

That's not my destination.

Yes, like always, bro.

Like, I say, Jay was a prophet, and he still is.

Like, he sees things and talk things into fruition.

Like, if you look, if you listen to the song, what's the song?

It's with Irv Gotti, God bless Irv Gotti, your customer.

Listen to the beginning line.

He say it's the eventual triple platinum rapper with the solid gold fake.

What rapper starts a verse off that I'ma eventually

be this?

That's how you knew.

He knew where he was going with it.

He knew, and nothing was going to take him off that path.

But even before all the success, you saw him grind.

Yes.

Working like ready-oh, you.

Because you don't, you don't do, you don't be, look, you can't become successful and then start to grind.

No.

You grind before you become successful.

Therefore, it's easy to maneuver.

Yes, I remember when, you know, the days, Funk Master Flex, BJ Red Alert, they wouldn't play the records.

And we used to make baskets, buy, you know, champagne, crystal, Godava, all type of stuff, and make gift baskets for the radio station to try to get them to play his records.

Like, it was a struggle, you know, carrying crates of records to Burkina, mixtape shop, you know, Beach Street downtown Brooklyn, like trying to get these people to sell the tapes.

It was a struggle, man.

It was not you know people like to read the end of the story nobody like to pick up the glossary of the book right they don't want to get to the beginning

but you know I read like well because the the the the record label didn't want to sign it because he was a little older than the typical rappers he was like what 26 yes and a lot of these you know they 18 19 20 you know

take advantage of them right was already super smart you know crazy intelligent one of the smartest men I know like and he like I said he knew what he wanted to do the path was set He knew.

And he wouldn't take them less or no for an answer.

He ends up selling Rockefeller to death,

Death Jam, for 10 mil.

And you like, and a lot of people, you know, 10 million back then, that's a lot of bread.

But he wasn't satisfied.

Yes, 10 million today is a lot of bread.

But you can imagine what it was back then.

Back then.

Yes.

Yeah, because, and he strikes me as a guy, real understanding that the minute you're satisfied as a person, you're through as an individual.

So he had an unquenchable desire, a thirst to get more.

I believe, if you ask me, I believe once Jay got his first $100 million and he knew it was accessible, he looked at the lists on Forbes and started head-hunting all of them.

That was it.

Say, I'm coming for everybody on this list.

He wasn't going to be satisfied with M.

He needed a B behind his name.

Yep.

I'm telling you,

he's a go-getter.

He don't stop.

No matter how much is here, We need more.

So now, okay, you get signed to Rockefeller.

Yes.

You one of the first.

He done looked out for you.

He done came like, hey, get out of here.

Y'all on some bulljoes.

Y'all holding a man back.

But you allowing him to hold you back.

You need to get in the right frame of mind and realize you see all this.

It's within your grasp too.

But I can't, I ain't going to hand it to you.

That's right.

You got to want it.

It's just like the story they say, you can lead a horse to water, but you can't make him drink.

So I had to definitely take the drink from the fountain and learn myself.

But I wanted it.

Once I got the opportunity, I got the deal.

Like I said, it was at the time when I was acting like I was Hollywood.

So they didn't trust

my work effort.

You know, they didn't really believe in it.

And this was at the time when we signed Beanie Siegel, because I was signed first, and then Beans got signed.

And then, you know, Beans was just like a breath of fresh air to

Rockefeller that the whole focus shifted to him.

So I had to prove myself.

And that's why I think, you know, superstar A ⁇ R, legendary Lenny-esque, because if it wasn't for him, us believing in each other, we went and turned it around and made the first album coming to age, and we went gold.

Wow.

So now you sign to the label, you get that signing bonus.

What you do?

Oh, I told you that's when I got to the bottom.

That's when you got the house.

Yeah, that's when I bought the house.

That's when before that, I was still going to the projects.

I used to do shows with Jay and the Lemo, drop everybody off at their condo, and then pull up in the middle of the day.

Like I was king of New York.

Word out.

The limo dropped me off writing the projects.

And I used to feel.

Yeah, how did that make you feel like, bro, I'm stepping out of limo, but I'm stepping out of a limo going into.

Yo, I used to feel like shit, man.

Like

it was like the worst feeling ever because you came from this such high.

You flying first class, business class.

You staying in these prestigious hotels.

You doing these concerts, riding around in limos, eating this fancy food, and then it's all over and the car drop you right back to reality.

So every day I used to knew what I was working for.

I heard you said you wish you had planned your career earlier.

Because

it sounds to me, and you could correct me if I'm wrong, that you feel like you wasted a couple of years.

Yes, I wasn't prepared.

The things like I knew Jay was great, but did I know he was going to be what he is today?

Heck no.

I don't think none of us saw this.

And I wish that if I did pay a little bit more attention, instead of chasing the girls, instead of chasing the club life, you know, the flossing, the flashy stuff, I would have been more prepared for what arised.

I wouldn't be just learning the business aspect now.

It would have been business then, you know?

You know what?

I'm really glad you said that.

Because every time I talk to someone, I say, well, did you know?

Oh, yeah, I knew that.

I knew it.

Oh, yeah, I knew he's.

I was like, well, damn.

Everybody knows that somebody's, I'm like, come on now.

But you're really the first person that I can honestly say, like, no,

I knew he was good.

I knew he was a hard worker.

He was dedicated to the grind.

He saw a bigger, he saw a brighter future, a bigger picture.

But I didn't think he was going to become this.

No, heck no, man.

This was not in the cards.

I knew he was going to be one of the greats, but the greatest,

I didn't know.

I couldn't see this.

Right.

Having success early, and I mentioned some of the people that I've had on, from Kiki Palmer to Megan Goode to Chris Brown to Bow Wow.

If you could, some of the upcoming stars now young teenagers, 13, 14, 17, if you could give them advice, if you could get five, six, seven of them in a room, what advice would you give them?

Leave the girls like the girls come the most, the girls gonna always be there.

That's the number one rule of advice I would give them is don't chase the girls, chase the money.

Because the girls chase the men with the money.

That's number one.

And number two, a lot of these young guys is just turning, they're making so much money and turning to gang culture.

And it's just like...

asinine and backwards to me.

I thought you wanted to lead that.

Yeah, you do that as you broke.

You don't become a millionaire to be gang.

I'm King Tito now.

Like,

I made 10 million now.

I'm King Tito.

No, I don't want to see Tito.

Right.

That's the whole purpose is that why you're doing it legit is to leave that culture yes why would you make 10 20 15 million dollars to go back and and that's the advice i would give is that you're just wasting time man and prolonging your life man like some of these guys is cutting their path short by living a life that they not even i'm gonna say living portraying a life that they thought was glamorous.

Like the streets don't, they don't forget, it's unforgiving.

Yeah.

The streets isn't, this is not a, it's not the playplay.

Not even a play play.

No, man.

you don't you don't play it's like you don't play play fight you don't play you don't play shit yeah it's not the hokey pokey can't put one foot in one foot out turn around and shake it all about no

i read that uh a dame dash got you out of a bad management content yes

yes dame saved my life man that's why when i you know when me and dame get our little internet spat it I don't feel good about talking about anybody I once called brother in a negative light.

This is how I like to talk about my brothers, the good things, the nice things and the genuine things they did.

I remember going up to the office and I'm telling Dame, yo, I just signed my management contract.

I'm ready to go.

Let's get this album going.

And he like, you signed the management?

Who your manager?

I'm like, yo, my guys, you know, he like, let me see that contract.

I gave him the contract.

He called the lawyer right there on the spot.

Are you fing insane?

You trying to rob my little brother?

Y'all better fix this contract right now.

Like crazy.

And you know, I didn't know.

I'm like, hold on, my lawyer set me up.

Fire him.

And Dame helped me get a new lawyer, new accountant, all of that.

Word.

Saved my life.

So now

you've been in this situation.

So how would you instruct others to go about handling business?

Oh, man, hire your own lawyer.

Right.

I had

almost like a court-appointed lawyer.

They just gave me a lawyer.

Like, do your own due diligence, get your own attorney.

And, you know, make sure don't just pay somebody to read something.

Pay somebody to teach you something.

You know, learn the business.

Dane wanted you to be LL, because LL was a teacher.

LL was a, was, was, was, I mean, LL was a major.

He was one of the major ones, like in the early 80s.

Come on, LL, he influenced all of us.

Yes, yes.

You was resistant to that.

Yeah, no, because we had Jairu and they had the muscles.

L L and them, I don't got the muscles.

See, my bad, come on.

And you weren't willing to work out to get no more.

I do, but it takes a long time.

I thought muscles come in six months.

Thought I could get the six-month plan, man.

Right.

So

you said I don't really like to go back and forth with Dane because he's helped me so

much.

And when somebody helped you, it's hard.

But

why do you think he's become so resentful?

Man, I think any man.

that knows they did wrong, before they admit it, they attack.

And I think that's the phase he's going through.

He's in attack mode right now.

You know what I'm saying?

And then comes the admission and self-guilt later.

Right.

You know, I see people on the internet.

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The Walmart you thought you knew is now new.

Subject to availability, fees, and restrictions apply.

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Others, slow and easy.

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And everybody's saying, man, hold worth this many billion.

Man,

he can kick Dane down something and get him out of of that situation because man, you know blah blah blah.

That's not Jay.

Just letting you know that right now.

Shit, I'm his friend.

He ain't giving nothing away to the loved ones.

You got to earn it.

You got to work.

And then a person who was chopping at his tree for so long,

I just don't see it happening.

Yeah, you're right.

Yeah.

I mean, because he's taking some shots.

Yes.

And it's,

in a way for me, I mean, you know the situation better than I do, and you know both of them better than I.

But it's really sad to see people that were so close together become so far apart.

Yes, and business does that.

And that's why I say money is the root of all evil, man.

Money is,

it changes everything you know.

When you, we sitting here, everything is fine and dandy.

You throw a pot of money in,

everything changes.

Rockefeller breaking up.

Worst day of my life.

Did you, did you

go back to Gear, like, oh, did you know, Jay-Z?

Could you see this coming?

Could you foretell of this?

Yes, I knew.

We used to talk, you know, like, I remember I changed clothes video shoot, you know, me and Dane had a little argument, like something that got real, real personal.

And Jay didn't like that.

And we had a conversation.

And he was like, yo, it's going to come a time if none of these guys don't ship up and act right, we're going to ship them out.

It ain't going to be none of this no more.

And I'm like, huh?

And I'm, you know, I'm going to the guys trying to tell everybody.

you know, break it down, but nobody was listening to me.

They thought

they had the blueprint.

And it's like, okay, if the boss is saying this is about to be over and y'all not listening to me, I'm going to just sit here and watch the credits roll right you know and it's sad to say that i tried and there was nothing i can do man

money ego what what was the root what was the main cause if i if i got you under oath and you got and i got the lawyer what do you think the main reason was

looking back now

I think it was credit.

Like for some reason, our way culture loves credit being the reason behind something instead of just getting the money for something.

Like, people want the credit.

They want to be the man.

The reason why.

I put this together.

You're here because of me.

And I think that all me, me, me attitude is what destroyed it.

I mean, because if you look at it, and let's just say you inherited 10 billion and I...

Got out and I grind and I work and I got 10 billion.

You got 10 billion, I got 10 billion.

Yeah.

We're the same.

How is unimportant?

That's right.

And that's that's, I don't know why people be so fascinated off of that, man.

They want to explain that.

And it's because of me.

It's like, okay, I'll give the credit away.

If I walk out and find a bag of money and you want to say you helped me, go ahead.

I saw it first.

Okay, good.

You saw it first, but I grabbed it.

Right.

But you know, but they say most dynasties fall from within.

Yes.

It's not the outside, it's the inside.

And too much money, man.

Too much money, too much power.

It brings egos, really big egos, man, and it's uncontrollable.

I want your honest opinion on this.

The greatest rap label.

We got death row, bad boys, cash money, young money, aftermath, no limit, so-so deaf, rough riders, TDE, quality control, Maybach music, deaf jam.

No Rockefeller.

We ain't not in there.

Yeah, you in there.

You ain't say Rockefeller.

Rockefeller's in there.

And it's automatically Rockefeller.

Give me a five.

Give me your top five.

You got to say cash money.

Okay.

They had one of the longest runs in hip-hop independency history, I believe.

Then you got to say Death Row.

Death Row started this gangster.

Like, come on, man.

Dr.

Dre, everybody, they started that.

You got to give no limit as props just off the hustle and the shawl endurance masterpiece show.

What's the other names you said?

Oh, Rough Riders.

Rough Riders.

Come on, man.

You got Swiss, DMX, God Bless, D and Y, Real Straight New York Yonkers, Harlem Hustlers that turned that into what?

Come on, that's four right there.

And then who else would I go after that?

I got a.

You got Young Money, you got Aftermath, you got So So Death, you got quality control, Maybach Music, and you got Def Jam.

Def Jam is one of the greatest labels in history.

Because they really started.

Yeah, without them, it wouldn't be no young money, cash cash money ovo it'd be no money yeah it'd be nothing word up so death jam really the pioneers to this russell simmons and them they they they paved the way for what we did

kanye what do you remember about kanye oh genius man kanye is a musical genius when it came down to kanye in the studio he was like jay he wouldn't take no for an answer Like Kanye heard no, like, you know, used to make the beats, but telling everybody, I rhyme too.

Yo, listen, I got verses, I got this.

And everybody, man, I want to hear your verses.

And he's like, bleak, I'm telling you, I'm going going to be the greatest.

Get back in the engineer going.

And he wouldn't take no for an answer.

So his sure endurance and perseverance to grind and make people believe,

like, it's forever etched in stone.

You know,

you're right.

You know, college dropout, here's some of his greatest stuff.

But a lot of people say, man, it changed when his mother passed because that was the one, that was the cloak, that was the woman that he truly, truly loved.

She was probably one of the few people that could talk to kanye and and and and and keep him on the do you do you think did you notice a change i don't know if you've been around him since i never like it's so crazy i knew kanye and i never met his mom god bless her soul i never met his mom you know so i really don't like speaking about that but

People mourn in different ways.

You know, like death hits people.

No one can mourn the same way.

Right.

So maybe this is his mourning.

Do you know what I mean?

We don't know.

You got to let him find

it out.

Yeah, man.

But you know, it's a lot for that man, man.

You're playing like you got kids involved, your mother, the industry, your money, your business.

It's a lot, man.

They put a lot of pressure on them and expect that you don't break.

Like, pressure busts pipes, man.

Like, at some point, every man got a breaking point.

He does.

And I think he hit his, man.

And it's sad to see because, like I said, I don't like to see none of my brothers spiraling or in the news, any type of controversy.

But sometimes you just have to sit back with a clear mind and just try to understand what that man can be going through.

Right.

You know?

You also got an opportunity to work with Rihanna early in her career.

Yes, and I had no clue who she was.

I was pissed off.

I didn't even want the hook.

I remember I came in the studio, Jay, like, yo, I got this beat for you.

It got a hook on it already.

And I'm like, who is this girl?

Ah, I don't want this record.

You bugging it.

Jay, like, and this record is fire.

You don't like it?

I'm like, I don't know.

You turned it.

Yeah, and then they brought Rihanna in the room, and I'm like, put that beat back up, man.

Let's go.

I got this one.

Man.

I guess you didn't know she was going to become a billion.

No, she was, come on.

Rihanna was one of the most beautiful women you can lay your eyes on.

So I knew once she get her.

Face on camera, she get the songs she needs.

It's all she's over.

Yeah, that's it.

Like,

that's another anomaly, man.

Rihanna, like, she's the, like,

she came in and dominated the game, man.

Like, no, no foreigner, I could say, came to America and really dominated

like Rihanna did.

But if you think about it, music, she's, you know, she started had a music background.

But people don't really look at Rihanna for music now.

No, she got a lot of fun.

She got perfume and she got fit.

Yeah, yeah, bro.

She's telling.

Yes.

She damn near put Victoria's Secrets on notice.

Absolutely.

They better watch out.

Do you remember when Hove got sued by the wrestler for doing the

diamond thing?

Yeah, yeah.

Yeah, yeah, I remember that.

But that's not his thing.

I don't know why.

Why would you think you made this up?

That's Delta Sigma Theta.

I would have thought they would have tried to sue him.

Yes.

But they were stepping with us.

So I got major love for them.

Let me ask you a question.

I mean,

I think the first time I've ever heard beef, I don't know if it was beef, but a diss, was when LL and Kumo D.

Yeah, Kumo D.

That was really the first time.

And you know, obviously Kulmodi got into it, I think, with cannabis.

You mean LL got into it?

LL gotta got into it with cannabis.

Hove and Nas went back and forth.

When was the first time that you noticed like the diss, how old were you when you found out like dissing was like a thing?

Oh man, young.

I mean, you know what, like saying, like, we go and bar for bar, we go, you know, we ciphering, okay, that's cool.

Rap started out as battling.

Okay.

Like in the back park, when the DJ played the music, two MCs grabbed the mic, one one showcasing that he better than the other.

So it started out like that.

So that's when, if you get into hip-hop in any fashion, any form, you know it's a competitive sport.

Like number one, it's like trying to be friends in basketball, football.

It's like after the game, we can chill, but when we get on them lines, it's war.

I'm trying to knock your block off.

You know what I'm saying?

And that's what it is in rap.

So

I just feel like they took the battle and now it's in court.

Beef is in court now rapping.

Like, it's insane that you, that man went in the house, wrote a a rhyme, picked a beat, and now he's going to court for that.

Wow.

And look, and there have been some great, obviously, uh,

Nas and Hove going back and forth.

You got Tupac and Biggie.

Yeah, it's great.

Legendary.

You got Ice Cube and NWA.

Coremega.

I mean, I said Coremega.

I mean, what's my man from Chicago?

He's going to kill me now, man.

He's going to kill me.

Because, you know, when NWA broke up and Q left and did his thing, and he came back back with no Vaseline.

And he had major beef with Thunder.

No Vaseline, one of the greatest diss records in history.

One of the greatest.

I mean, a lot of people keep moving it down because it seemed like people don't think if it didn't happen today, it wasn't important.

No, you got to do that.

You got no Vaseline and Ether and all those.

You got to respect that.

Tupac hit him up.

That was a heartbreaking record.

I ain't liked it.

I ain't like it.

I was from Brooklyn.

I like it, but I ain't like it.

Yes, common sense.

Thank you, my brother.

Yeah, when Ice Q and Common got into it, that was a good lyrical battle because Common is super nice.

Yeah.

One of the nicest off-the-top lyrics.

Man, nobody messing with Common Sense.

This concludes the first half of my conversation.

Part two is also posted, and you can access it to whichever podcast platform you just listened to part one on.

Just simply go back to Club Sheter profile, and I'll see you there.

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