Future of AI, 3 Second Attention Spans & Working at Disney | Bradley Foster DSH #316

I've talked to other Montanans about this and they get a little sensitive about it, but it's true.

Like here, I'm sure everybody has a dream in Vegas.

Like they're working towards something.

They got a side hustle.

They want to be somebody.

Dallas was the same way.

Florida, Miami for sure.

Everybody's working towards something.

In Montana, it's like how I grew up, it's just kind of unreasonable to have dreams.

Really?

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Ladies and gentlemen, all the way from Montana, we got Bradley Lewis Foster today.

How's it going, man?

It's going great, man.

Thanks.

You're the first person I met from Montana, I think.

I get that a lot.

Yeah,

it's a big state, but not a lot of people, right?

Yeah, it's bigger than Germany.

Okay.

But just a little over a million people now.

Nice.

So it's just a lot of animals and mountains.

And if you like nature.

There's probably more animals than people there.

Yeah, certainly.

How long you've been there your whole life?

No, so I lived there for 25 years, but I moved all over for my career.

So I think I moved like,

I don't know, 15 times in 20 years.

Jeez.

So I lived all over.

So Portland, Seattle, Dallas.

Lived in Seattle three different times.

Okay.

So now I live in Fort Lauderdale, though.

Nice.

So what's been your favorite place to live in the country?

It's hard not to say Montana because that's always home to me and it's the most beautiful place.

Okay.

But I do love living in Fort Lauderdale.

I hear good things about Florida, man.

It's great.

It's very relaxing.

It's much more

consistent than any other place I've lived.

So it's nice.

And people are happy there.

I noticed that too.

I think it's the weather.

It's hard to be upset.

Yeah, absolutely.

And I lived in Dallas for two years, too.

Yeah.

And I noticed immediately everybody's happier there than a lot of the other places I lived on the West Coast because it's sunny out.

And so everybody's just like friendly and everything.

That makes sense.

Now, you've got an interesting background.

You've worked at some of the biggest companies in the world, but you also consult for small businesses so walk me through that that first big job you landed yeah so that's kind of an interesting story so i graduated from montana state university uh that was back in 07 and so that was right before the economy crashed so um

you know i i'm in the middle of nowhere and i had no network and so I'd taken this course that really made me kind of fall in love with advertising.

So I made it my goal.

I was like, I'm going to go work for a big ad agency.

It's like, but I'm in the middle of nowhere.

So how am I going to do that?

So I just moved out to Portland where my sister lived.

And she was nice enough to let me stay with her and her husband for three months.

And so I'd go to these interviews and I couldn't get anything.

Like I had no experience.

Like I didn't know anybody.

I had no connections.

So I couldn't land anything.

So after three months, I had to give it up.

Wow.

And in the meantime, I'd just been leveraging every connection I ever had.

So it was like friends of friends of friends.

And so, you know, you put enough.

you know, out there, eventually something can come back your way.

And so I ended up getting a job at Disney.

But in the meantime, I had moved back to Montana.

I was living on my friend's couch.

I lived with my parents for, I think, like three days before that.

They kicked you out?

No, I was so determined that I was like, I'm going to go live on my friend's couch and we're going to start a business.

He was a graphic designer and we were like, we're going to start our own firm.

He would hire us.

But we had this big ambition.

And he's super talented.

He's got a shop in LA.

He's one of the best I've ever worked with.

And I've worked with some amazing graphic designers.

And he's still one of the the best I've ever worked with, Corey Grabo.

And so, but then I got the call from Disney and so I moved out to Seattle and got really lucky.

But the funny thing is, is that

the way that I got the job is it was my, one of my best friends, who's a farmer, big farmer, his

aunt's accountant's daughter.

Wow.

Worked for Disney.

His aunt's accountant's daughter.

That's a lot of layers.

That's four layers of layers.

Yes, yes.

And I hadn't met any of them other than my friend, right?

Wow.

So that's what I mean when I would just, I refuse to give up.

And like everybody's telling me, like, oh, just go work at a restaurant, go work at Foot Locker or whatever, just so you can have a job.

And I was like, no, because the time that I would spend going and working at that kind of a job is time I'm not applying to other jobs that is like working towards my dream and time not talking to the people who can help me.

And so I just refused to give up.

And so that's why even though I was on my parents' couch or not their couch, if I was at my parents' house for a couple of days.

It was only a couple of days because I was talking to my friend saying, what can we do?

Yeah.

And so I was happy to live on his couch and eat something.

What an interesting perspective because most parents would advise their kids to work their way up, start off like a cashier or whatever at a grocery store.

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A lot of parents would want their kids to have security, so they want to have their bills paid and they want to have, you know, make sure that their kid has something.

Yeah.

But Montana, it's an interesting place because it's unlike anywhere I've ever lived that it's not common where people have dreams there.

And I've talked to other Montanans about this and they get a little sensitive about it, but it's true.

Like here, I'm sure everybody has a dream in Vegas.

Yeah.

Like they're working towards something.

They got a side hustle.

They want to be somebody.

Dallas was the same way.

Florida, Miami, for sure.

Everybody's working towards something.

In Montana, it's like how I grew up, it's just kind of unreasonable to have dreams.

Really?

Yeah, because because life is simple out there you know um we don't have like what job could i have got in marketing like what company would i have worked for out there you guys are just living off the lay of the land out there pretty much yeah like that's how i grew up like for me um i grew up in a town of 2 000 people we didn't have stoplights

really yeah so how do you drive oh i've been driving since you know i was i don't know like 12 13.

like you drive from an early age like we have uh probably one of the youngest uh driving ages in the country because like farmers, like their kids need to be able to start driving so they can help.

Right.

But they're driving before they're legal anyway.

Wow.

That's cool, man.

I didn't drive until like 17.

Okay.

Yeah.

I think I officially had my license whenever it was legal, like 14 or 15 or whatever.

But I mean, you just drive since.

So it's just a simpler life.

People just...

Do you think it's because people don't know what's out there or they're just happy with what they have?

It's probably a combo of those two things.

Like,

you know, like I've, for us, it's just normal.

Like, I've been hunting and fishing my whole life.

So, like, it's funny because, like, when I meet people, especially in Florida, a lot of people think Montana is in Canada.

I talk to people, they're like, oh, is that in the U.S.?

Like, yeah, it's in the U.S.

So that's why when you say I'm the first person you met from Montana, it's like,

yeah, I'm not surprised.

Yeah, because you said there's only a million there, right?

Yeah.

Some cities have more than that.

Yeah, our biggest city is probably only 125,000.

But that was a huge city to me.

What was it called?

Billings.

I think I've heard of that, actually.

Yeah.

Yeah.

I've shipped some stuff there.

Nice.

Nice YouTube commerce.

Yeah.

Yeah.

But like, you know, for us, there's, it's just kind of a,

it's kind of still a frontier.

And so it's great, though, because that, like that experience growing up like that, I wouldn't trade it for anything.

Like a lot of the reason I'm successful is because of that upbringing.

Those humble beginnings, right?

Yeah.

And it teaches you to read people.

It teaches you to have perspective on what's important in life and what isn't.

And so like anytime I've had difficulty in my life,

like those principles and lessons I learned growing up there, that's what got me through it.

And that's what helped keep me focused.

Like, I played a lot of sports growing up,

was up in the wilderness with my dad a lot, you know, since I was 12.

I was out there hunting in the middle of nowhere.

That's cool.

Sometimes me and my dad, we'd be up in the mountains.

There's probably nobody for five, ten miles.

Dang.

You must have seen some wild stuff out there.

Yeah.

Some big bears.

Yeah.

Oh, yeah.

We got black bears, grizzly bears, mountain lions.

Wow.

Been stalked by mountain lions before.

What's that like?

You can literally see them like stalking you.

You can hear them.

That's scary, bro.

Yeah, they make these whistles.

Oh my god.

Each other.

They're communicating to each other.

And did you have to take it head on or did you just run away?

No, you just, I mean, with any predator, you just keep calm.

You never turn your back, you never run.

Yeah.

Dude, I'd be freaking out.

Yeah, I mean, but it's like one of those things, like if you grow up around that stuff, like you know how to handle yourself.

So for me, now that I'm living on the coast,

the ocean is new to me as far as like a lifestyle.

Right.

I've always visited.

But for people who've grown up on the beach,

they're used to all these different things.

It's humble.

It's new to me.

So it's just like you're conditioned to things.

So that's just a way of life out there, but it makes you really humble.

And like when people are like complaining about life, I'm like, this is nothing.

Like my parents came for Christmas to Fort Lauderdale.

Yeah.

And

in Fort Lauderdale, it was 80.

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In Montana, where they just came from, it was negative 60.

Jeez, it's that cold there?

It can be, yeah.

Wow, that's a big difference.

Yeah.

So like, uh, when I say like that stuff really helped me in my life, I mean it because it teaches you like what's a real problem.

Yeah.

Wow.

So Montana to Disney.

That's, you must have been one of the first to pull that off.

What was Disney like?

Yeah.

Disney was great for the most part.

I mean, what a break.

It changed my life, changed my career.

I couldn't be more grateful because it completely changed the trajectory of my life.

Yeah.

So it opened a lot of doors for me.

Super cool experience.

I got to work on some of the biggest brands in the world.

I got to work on ABC.com, ABCNews.com.

So you were marketing for them?

Yeah, I was doing ads.

That's where I learned digital advertising.

And so I was on the publisher side.

I even got to work for the Oscars.

Wow.

So I would do like

ad campaigns on Oscars night, which was just, or Oscar night.

That was just crazy.

Yeah, I bet.

People were probably lining up to spend money.

We had a lot of advertisers, and that was when digital ads, like on streaming video, was new.

Yeah.

So like I remember Diet Coke was a big advertiser at the time.

So it was just like Diet Coke ads everywhere.

If you watched the Oscars streaming on that site, those are the ads that I was working on, making sure those fired correctly and we're hitting our contracts and, you know, no QA problems and all that.

Nice.

That was really cool.

We got to work on some really cool stuff there.

Did that for a couple of years.

And then my friend at Disney, she moved over to this digital ad agency called Razorfish, which was owned by Microsoft and then later bought by Publisis, which is like one of the biggest holding companies ad agencies.

So she got me to go over there.

And that was also like so critical to my career because that's where I learned analytics.

And so that's where I became like really, really good at digital analytics and optimization and all that like behind the scenes stuff of marketing that it's basically it's kind of like the science of marketing.

Yeah.

A lot of people don't even look at their analytics.

No, no.

And so that was a super difficult job because it was just analytics.

I just lived and breathed in Excel all day, every day, you know, my whole time there.

So what were you looking for in terms of the analytics, like certain KPIs and numbers?

Exactly, yeah.

So you, it depended on the campaign.

So like I worked on Internet Explorer back when Internet Explorer.

Yeah, I used to use it.

Yeah, everybody did.

We had 75% market share back then.

Dang.

And we would laugh about chrome you would laugh about chrome absolutely

favorite nobody yeah now everybody uses chrome but back then everybody's using internet explorer so we'd you know that was a big part of the analytics is we'd look at like market share amongst ourselves and the competitors

and so uh like we were just i mean it was easy yeah and so we would do these campaigns um whether it was uh ie 8 or internet explorer 9 which i was part of that launch um

and so we would do these uh dr campaigns direct result where it was just trying to get people to download.

So we'd target consumers like you and me, or we'd target devs saying like, hey, build your stuff on our platform.

And then for IE9, that was like a big launch.

But like one time, there was like a security issue in Europe.

So then we had to launch this engagement campaign saying.

IE9 is safe.

Or IE8, it's safe.

So yeah, that's engagement.

So that was kind of a one-off for us.

But,

you know, sometimes you're just trying to get people to download.

Other times you're trying to create, like you said, more of like an appearance,

a brand perception, things like that.

What caused Internet Explorer to fail?

That's a good question.

I wonder about that myself.

I have to be careful what I say about some of the companies I work for or brands I worked on.

I tend to think it's a cultural issue at Microsoft, and there's going to be some people at Microsoft who are probably going to be like, that's not what it was.

They're going to comment on this one for sure.

Yeah, yeah.

But

I don't know.

I don't think I want to say too much about why I think it failed.

Well, it's,

yeah, I probably should just say.

I went from...

It had a good run.

It had a great run.

I went from IE to Firefox.

That was hot for a bit.

And then I went to Chrome.

I did the exact same thing.

Yeah.

And now I have to use Safari because of the iPhone, but I like Chrome the best, I'd say.

Yeah, me too.

I use that the most.

I still use Firefox.

Like, I like to have a bunch of browsers open because I do different testing in there.

And I have different

for like my different clients, I like to have like one client's dedicated to this browser.

So like I have all the logins there.

So I have to kind of split them up a little bit.

Yeah.

So how do those companies make money?

Is it all off the search?

So

once you have people using your browser, I mean,

you become kind of the default.

And what Microsoft started doing is they figured out that

they could leverage one product off of the other.

And so, for example,

like let's say you're using IE7 and everything's going great.

And that actually became kind of an issue because think of all the government or large companies who are using Internet Explorer

who

don't want to update their programs when the browser needs to update.

And so

one thing that Microsoft is very good at doing is, like I said, leveraging one product off the other.

So

let's say that a new version of Windows comes out and maybe you have to

get the new version of Windows in order for your browser to start working properly again.

Like if your browser stops functioning, like oh, you need to update, the only way to do that is if you get the new Windows.

So you can use it to sell other products.

Got it.

So kind of like a top of funnel.

Yeah, it's almost

some of these companies are really, really smart at picking and choosing which products they want to be their loss leader.

And so,

like even in the video space, like YouTube was losing tons of money.

Really?

Yeah, because when it first came out, yeah, because how was it making money?

It didn't even have ads.

Right.

So for every user that they got, they were losing money.

Wow.

Because they had to have all the storage space.

Bandwidth, yeah.

Bandwidth, exactly.

So, but so how's that a business?

What's the plan?

Well, the plan is if you create the number one video platform, somebody's going to buy it.

And they did, and they made a ton of money.

Oh, someone bought YouTube?

Yeah, Google.

Oh, I thought they started it.

Okay.

So some other guy started it.

And they made a ton of money.

Oh, I bet.

Yeah, just like Instagram.

Oh, yeah.

They could have sold for more, though.

Yeah, in the end.

That was a steal, I think.

A billion dollars for that.

Yeah, but Zuckerberg, I mean, that's what a great product that is now for them.

But, I mean, at the time, again, that's another platform that was probably losing money.

But they knew that if we build the number one platform, something will buy us out.

And that's what happened.

Yeah, I think in order to get those huge exits, you have to be willing to lose for years exactly yeah a lot of people don't have that

not even the mindset just the resourcefulness in terms of capital to do that exactly yeah a big part of it is that your investors yeah yeah because they have to be very patient oh yeah i don't buy into the plan and i actually don't take investments anymore because of that issue yeah i don't want to deal with customer service exactly and then then they want to have control over your product too which is an issue that's the game you play when you raise money um so after ie is that when you started doing the more entrepreneurship small business route?

Yeah, what's interesting is um, I've always been a musician and I eventually became a writer too.

And so, those were like my biggest passions.

So, I was always joking with my friends, I was always reluctantly successful because marketing was always like something I had to do, but I was always so much more focused on music.

That was like my number one passion.

So,

uh, like on weekends at nights, like all I did is work on my music, and so um, that's what I wanted to be.

And so, that like that was my entrepreneurial side: is that that I started this company and used it initially just for

like publishing music and books, like a record label and music publisher, that sort of thing.

And so that was all the company was there for.

It's not like it was making tons of money, but that was like how I started kind of doing things on my own.

And I would run ad campaigns on my own, which was really helpful because now I'm in the seat of a business owner.

Right.

going through the struggles.

They're going through with taxes and forms and all that stuff that I'd never had to deal with in my life.

Yeah.

And so

that was really, really interesting for me.

And that developed within me a really large passion for small business owners because I know the struggles that they go through.

And so,

you know, I did tech for 15 years.

You know, I worked for Amazon and like that was my big career goal is to get in their doors, which I worked seven years to get in there.

Dang.

Yeah.

How high up were you there?

I was a like a marketing manager over there.

I know I have like nine levels or something crazy yeah i was a five over there nice and so um i should have been a six and that's a whole other story because i i could go on for hours about uh the culture at amazon yeah um but that was a dream come true and it's it was the smartest people i've ever worked with um the hardest working people um great place but after i did that um

I started to feel like I defeated the video game that I was playing.

And so I did big tech for 15 years and I was like, do I just continue?

You were bored?

Yeah, I was kind of like, do I just go work for now?

Like, who's, who's left that I didn't wear?

Like Apple?

Like, is that the last one?

I was like, no, instead of doing that,

I was like, I think it's time for me to do, because I'd had this idea for years.

I was like, I think it's time for me to branch out and run my own marketing company, which is what I'm doing now.

And so basically what I do now is I take all the science and philosophy and methodologies that are are used by the best brands in the world and I help smaller businesses use them.

Right.

And so that is much more rewarding.

Like if you help a small business who maybe makes, you know, $5 million a year, 10 million a year, and you help them make 20 million a year, like that is so much more rewarding than making 100 million for Amazon or 100 million for ATT.

Yeah, because you have a way bigger impact.

Yeah, because that person's dream just came true.

And so that's much more fulfilling.

Like my mom, she was a teacher for 28 years.

For her, what a fulfilling job.

You know, she watches these people grow and she helps, you know, prepare them for the real world.

Yeah.

And that's a very fulfilling job.

But for me, like working for those big companies, it was really cool and really helpful.

But it wasn't the most fulfilling thing in the world.

In fact, it was, if anything, it was kind of crushing in a lot of ways because you deal with a lot of fools, you deal with a lot of bureaucracy.

A lot of politics.

A lot of politics.

Yeah, a lot of BS.

And so,

you know, it has some fulfillment in it for sure.

But the advice I would give to people is like, because this is something I didn't do until I was in my 30s,

that I didn't have a plan at all.

I had no plan.

I was just, oh, that's a good opportunity.

I was being opportunistic.

And so I was just jumping.

That's why I moved so many times because I would jump from one job to the next, good opportunity, a promotion, whatever.

But I had no plan.

I didn't think like, well, what do I want to do?

Do I want to create my own business someday?

If I do, then

how am i going to do that so i had this mindset early on in my career that i'm just getting through this or you know i want to you know get paid more i want to get a promotion or whatever instead of thinking once i'm in these doors what can i learn that's going to help me down the road right when i do like if i if i would have known or would have thought that i could start my own business then I would have thought a little differently at each of those jobs.

And I would have thought, what can I learn while I'm here?

So that I can go back to my laboratory at home, which everybody should have, go back to my lab, to my whiteboard, and figure out how to do whatever that dream is.

Dude, I love that because so many people care about the salary and just focus on that, but they're not thinking like, what can I learn to apply this in other areas of my life?

Exactly.

One thing that I teach people in the training that I do, because that's another side of my business as well, is marketing training, career training,

is that,

you know, you don't have to just start your business right away.

There's this pathway that I really like where, like, let's say you wanted to start a food truck.

Instead of just going and buying a food truck and figuring out how that works, what if you for a year went and got a job at a food truck

or went and got a job at a restaurant?

Yeah.

And you learned the industry.

You learned everything you could learn.

Do you think you'd be more or less successful going down that path than if you just buy all the stuff and hope it goes well?

For sure.

And a lot of people just do that.

They just buy everything and then they realize how hard it is.

Yeah.

And I've, believe me, you know, I've had my business a long time and it started off more, I guess you could call it hobby, passion, whatever, and now transitioned into this like marketing, consulting, and training company.

But I had a lot of bumps along the way and hard lessons.

Right.

And I was taking that other approach that, oh, I'll just do stuff and then it'll just magically work out.

Everyone, I think, does it just naturally, right?

Yeah, yeah, it's instinct.

But the truth is, if I would have had that mindset to learn every single thing that I could at a job while I was there, anything that could have helped me get that much closer to my dreams, I'd have been set up much faster and I'd been much more successful.

But

that's just kind of the lessons you have to learn later on.

Absolutely.

What are some common issues you see with your clients, like in terms of running a business?

So probably the number one thing that I see, and it isn't just small businesses,

I saw it at Amazon, I've seen it at large companies too.

People, they kind of misunderstand these two fundamental components of every business, and that is the creation of the thing.

So what is it that you're going to offer?

And then the delivery of that thing to people.

So

if you create like an e-commerce business,

You will spend so much time picking the perfect products, whether you're white labeling or whatever.

You're going to pick the right manufacturer.

You're going to spend so much time perfecting your product, creating your website.

Hopefully you create a business plan.

That's one of the big problems I see is people don't create business plans.

But people spend so much time working on the creation side.

And then when it comes time to hand it to people and say, here you go, this is what I created.

What do you think?

And

do that part, the marketing.

People put no time into it.

And they certainly put no budget into it.

Yeah, they always offer something minimal for marketing.

Yeah, and it's incredible.

Like I said, even large corporations, they'll spend millions or hundreds of millions of dollars on this product.

Yeah.

And then the marketing budget's like nothing.

I know, it's wild.

And it works for Elon Musk, but that's the only person I know that can pull that off.

Yeah, there's certain people

that can use Twitter as a platform or X

that they can use social media and just, you know, in one post.

But the product has to be exceptional.

Like it worked for Tesla because it was one of a kind.

Yeah, well, and actually too, like

if you think about like threads

that blew up overnight

because they already had the platform, but most people don't have that platform.

So the other thing I see people do that's a mistake is, you know, not only are they not putting forth like a substantial budget to grow their business, And they're not even really doing research on what should their budget be or what other people do.

Like they just don't really do much research.

They just make up a number.

Yeah, or actually, they have no number.

Very common.

When I'm talking to clients, I go, okay, what's your marketing budget for the year?

And they go, well,

I've been there before.

That's fun.

I used to have a marketing agency.

So you know that.

It's so relatable.

Yeah.

They go, well, and so then,

like, what I find most business owners are what I would call opportunistic marketers.

Yeah.

And so that means that they don't have a plan.

They just see things come up that they go, oh, that looks interesting or that looks cool.

So the radio calls them, they go, hey, we're having a big sale.

You want to be on the radio?

Oh, a big sale, you say.

Okay, let's do it.

Or, hey, the magazine is calling.

You know, the local magazine's calling.

Big sale.

They go, oh, wow, I could be on the

back page.

Wow.

Cool.

On a big sale?

That's great.

I'll do that.

So when I talk to companies, that's what they do.

And I just like,

that's not a plan.

Yeah, that's crazy.

You know, like I was talking to this dermatologist, and he's like a high-end dermatologist, like very, very educated yeah very high-end very you know expensive procedures more in the luxury space and i was asking what he was doing for his marketing and he was telling me oh the magazines and all the stuff i just said and then he goes yeah and um i got this really good deal on uh these recycling bins

so my face you know my company it's all over recycling bins wow you have your face for a luxury dermatology company on garbage

Wow.

Like,

in what world would you want that to be associated with your company and your brand?

Yeah, that's a bad look.

I see them at grocery stores now, like on the newspapers there.

Yeah.

And that's another one of those where it's like, hey, it's cheap.

But in marketing, I mean, especially if you're in an agency, you know, like everything comes down to eyeballs and efficiency.

Yeah.

So if you buy a billboard, people are spending three seconds, four seconds, maybe one second.

So like you're putting your address and all this information on there, nobody's reading it.

No one.

It's just a complete waste of money.

Like if you're, if you can do a billboard, it should hopefully be saying turn now.

Like here's the place that you're looking for.

That's it.

I don't think I've ever bought off a billboard or a magazine.

No.

Yeah, but we're younger.

Maybe it worked back in the day.

I'm not sure.

Print did work better back in the day, especially newspaper, but times change.

TV's changed a lot.

Right.

Like these mediums change.

And if you don't change with it, then you're in big trouble.

Like AI, like that's the new wave.

So you have to get on board with that too.

Yeah.

Are you using it right now?

Yeah, I am.

And I'm doing experiments right now.

I have this kind of interesting realization with AI that's pretty cool.

So, I just launched this new website called Miami.news, and it's this aggregator for all the top accounts in Miami, all the major media companies in Miami.

And it was just kind of like a fun idea that I had.

So, I was like, that's the URL.

It's just Miami.news.

So, yeah, so it just aggregates every major news story in Miami, puts it all in one place.

Every like

food influencer, so it's got dining, sports,

events, everything, right?

Everything happening in Miami.

And one thing I realized as I was doing it, because I started experimenting with how can I use AI to automate this whole business so I don't even have to touch it.

What I realized is, especially in the marketing space, a lot of people are fing out

because they're worried they're going to lose their job.

Like if you're a content creator, like a content writer,

it's a big concern.

Yeah, all the writers in Hollywood are out right now.

I have to strike.

Yep.

But what I think it's going to do in the end is it's going to fast forward the gig economy that we're already starting to see.

And because I'm a big fan of having dreams and having goals, I actually think it's a good thing because it's going to force people to create their own businesses.

Wow.

And instead of being afraid of AI,

which a lot of people are, and I understand it, Instead, you should think big, which is one of, it's probably my favorite leadership principle at Amazon, think big.

You should think big and think,

instead of being afraid of it, what if I used it for my own business?

Because AI,

that's your employees.

Yeah.

You can automate tasks.

You can ask them questions.

They can be your researcher.

They can be your content creator, whatever it is.

Instead of being afraid of it, use it.

Yeah.

It saved me so much time and money, man.

It's literally my assistant.

It's helped me with legal.

It's helped me research on gas.

It's so phenomenal.

I love it.

But I know certain people are scared about it.

Yeah, but I think that's like a that's thinking small.

Yeah.

So you should think big.

And I think everybody should have their own business.

Absolutely.

Bradley, what are you working on next?

Where can people find you, man?

So right now I'm working on my fractional chief marketing officer business.

So that's where I help clients do marketing like the best companies in the world.

I teach them everything that I learned at Amazon and Microsoft and Disney.

And so I take on clients and I take over their marketing.

I do that for small and medium-sized companies.

And then I also am doing marketing training.

So I just launched a marketing masterclass that's on demand.

So people can go

buy my training program and learn everything that I learned while I was working for all these companies and start to think like how these marketers think.

And it's a lot more science than you think.

I used to joke when I was at Amazon that I was a marketing scientist because I used to have to write these 20-page research papers

on my marketing strategy.

20 pages.

And this was before AI, so you actually had to write all your work yourself.

It's a big part of your job there, actually.

Yeah, to write?

Yeah.

And Amazon has a specific writing style.

Yeah.

And so.

That's a big part of it.

They call it a six-pager.

Oh, my God.

That's like the rule there.

I have nightmares from essays in high school.

Yeah, and this is very technical writing, too.

So like we use the scientific method in marketing a lot.

And so, you know, when you write one of these research papers, you're using the scientific method.

Like, here's your hypothesis.

And, you know, here's what you think is going to happen.

And here's how you're going to pivot, depending on the data and all this.

So,

but it's called a six-pager because that's like the rule at Amazon.

The paper can't be over six pages.

Jeez.

But your appendix can be unlimited.

So it's never six pages.

Your appendix will just be, you know.

That's where you reference everything, right?

Yeah.

Yeah.

So it's like your paid, your paper starts out 15, 20 pages, and then they go, okay, now you got to cut it down to six.

You keep all everything that you wrote and you just push it into the appendix.

So it's never a six page.

Wow.

That is interesting.

That's funny.

Well, dude, thanks so much for coming on.

Yeah.

Thank you.

Yeah, we'll link everything in the video.

Perfect.

Thanks for watching, guys, as always, and I'll see you tomorrow.