Street Hustler to CEO: How Selling Drugs Prepared Marquel Russell for Big Business

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Speaker 6 Even when I was like in the street selling drugs, it was like I always knew that there was more. I never wanted to just be like a colloquial corner boy and we just made a little bit of money here.

Speaker 6 I'm like, hey, if we're going to do this, we need to do this thing big.

Speaker 2 Dude, you are an interviewer's dream because I now have like 37 questions to ask you.

Speaker 3 Let's go.

Speaker 2 Yeah, make it look, make it look, make it look easy. Hey, stand up.

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Speaker 7 This is the way.

Speaker 2 Hello, everyone, and welcome back to the show. We have a tremendous conversation for you today with Markwell Russell.
He is the founder of Client Attraction University. He has an incredible story.

Speaker 2 from coming from the streets of Atlanta, selling drugs, turning his life around and so much as moving into legal businesses, what that transition looks like, how he was able to to see past his old life and the old limiting mindsets that kept him in that world and branch out into the entrepreneur space, having built businesses that scale very large.

Speaker 2 Just incredible storyteller. And there is a section of this podcast, which you're going to hear me during the show.
I'm going to tell you to stop the podcast.

Speaker 2 Take your fingers, slide the little marker back about seven minutes and re-listen, because there is a section of this podcast that is an absolute masterclass on defining exactly what you want and how to get it.

Speaker 2 You are going to love this show.

Speaker 2 And as always, I appreciate the hell out of you being here. Now, you know that I do not run ads on this show, and the reason is because I just want you to enjoy this.
I want you to get value.

Speaker 2 I want you to appreciate the people that come on. I want you to work with the people that come on this show if you find what they do to be valuable.
That being said, I am am dropping my own course.

Speaker 2 It's called Master of the Close. This is for sales individuals, particularly those who handle inbound leads or want to build an inbound lead operation.

Speaker 2 My company, Rogue Risk, we were founded in 2020 and we were able to scale that business so fast that we were acquired within two years. And I was able to early exit that business in November of 2023.

Speaker 2 We're able to put over 1,200 clients on the books with almost a zero paid marketing budget in less than three years.

Speaker 2 And we did that because we, it wasn't just about lead acquisition, while that's a big part of it. It was about how we closed that sale.

Speaker 2 And this is a battle-tested thousands and thousands of inbound leads over the course of my 20-year career that we then were able to test each line of this script, each line of this psychological process to come up with the highest closing ratio possible.

Speaker 2 Reps who started using this program came in at around a 25 to 30% close ratio and within six months they were closing north of 80% of the qualified leads.

Speaker 2 That means we were closing four out of every five qualified leads that came into our business. That is how we were able to scale and I'm teaching that at masteroftheclose.com.

Speaker 2 If that sounds good to you, if that sounds something you're interested in, go over to Master of the Close.

Speaker 2 If you're listening to this in the future, we are launching in October. So if you're listening to it before October, get on the wait list.
If you're listening to it after October, go in,

Speaker 2 join the program. You're going to get detailed videos.
You're going to get actual scripts. You're going to get tons of resources, the actual resources that we used and refined at my business.

Speaker 2 And I just look forward to dropping this for you guys and giving you this program. This is the best inbound lead sales system that exists in the world.
I promise you that. All right.

Speaker 2 With that pitch out of the way, I love you for listening to this show. I love you for listening to this show.
Let's get on to Marquell Russell. Marquell, it's great to have you on the show.

Speaker 2 Appreciate you, buddy.

Speaker 6 Appreciate your time.

Speaker 6 I'm excited to be here.

Speaker 6 Let's get to it.

Speaker 2 Well,

Speaker 2 I was researching you. Your team reached out and I was super interested in what you had going on.
And then I started researching you and

Speaker 2 your story is pretty incredible. I want to spend some time today, as we discussed beforehand, talking about how people get started and how you get started.

Speaker 2 And I think the power of that part of our conversation is set by kind of

Speaker 2 your backstory, like what was going on in your life when you were younger and how you were able to put yourself in the position today.

Speaker 2 So maybe if we could start like as far back as you want to go and think is relevant.

Speaker 6 Yeah, for sure. So

Speaker 6 yeah, let's just dive in. So in short, so

Speaker 6 I dropped out of high school in 10th grade. So I grew up in a drug-infested environment.
The first, the earlier part of my life, my aunt actually raised me up until like third grade.

Speaker 6 And I actually thought my aunt was my mom, right? So I was with her at a very young age. And then I met my biological mom in third grade and started living with her.

Speaker 6 And in 10th grade, I actually, and my aunt was like a real, she was a drug addict.

Speaker 6 Well, we from Atlanta, we call them crackheads, right? But she's my aunt. So respectfully, she was a drug addict, I guess.
But she was functional, right?

Speaker 6 So she made sure we had a place to live and power and water, all that different type of stuff and everything that came with that um fast forward though in 10th grade i dropped out of high school um and went just full-time in the streets like the only people who i knew who were successful in my eyes at the time who was like making money and so forth was drug dealers so i went that path and fast forward a little bit more um 19

Speaker 6 i met my well i met my first son for the first time in visitation. He was just born.

Speaker 6 My goal, I was planning to get out before he was born, which crazy enough, it was literally the same year LeBron James was drafted.

Speaker 6 Yeah, so I met my son for the first time there.

Speaker 6 And I was like, okay, I got to do something different because my dad wasn't around when I was growing up. So I was like, I got to go a different path.

Speaker 6 So I got out, tried to do the job thing, the multiple jobs thing. It just wasn't really my cup of tea.
So I defaulted back to what I knew best, which was the streets. But I used that money.

Speaker 6 To start a record label. So I was doing artist management, club promotions, and so forth.
I was always entrepreneurial. I just kind of used my entrepreneurial gift in the wrong way.

Speaker 6 So I went into the entertainment world doing artist management, club promotions, and so forth. I knew people who'd rapped.
I knew people who did production. So I brought them together.

Speaker 6 My goal was never to be out front or be the personality or any of that type of stuff. It just kind of turned into a thing.

Speaker 6 So while I was in the club one night at a friend of mine's mixed hat release party, a guy approaches me and he pitches me on network marketing. He didn't tell me it was network marketing.

Speaker 6 And network marketing, some people call it MLM, some people call it a pyramid scheme. People have different names for it.

Speaker 6 He invited me to a home meeting that Wednesday to meet some of his mentors who are millionaires and they were looking to expand in the area.

Speaker 6 So went to the meeting, they started talking about this grand floor opportunity, and all I had to do was get two, and then they'll get two, and then they'll get two. I signed up, signed up.

Speaker 6 My brother paid

Speaker 6 half of his way to get in. And I was just like, oh, we're going to be rich from this thing.

Speaker 6 That didn't happen the way we wanted it to happen. However, it introduced me to personal development.

Speaker 6 And it also introduced me to the online marketing world because I had to learn how to generate leads and so forth. So I went into that world.

Speaker 6 I started learning about marketing and direct response marketing and attraction marketing and so forth and realized it was people making money online, which was crazy.

Speaker 6 And I got bit by the book, right? I bought my first $40 e-book that took me down rabbit hole after rabbit hole.

Speaker 6 And the niche I decided to go in at the time was teaching network marketers how I was growing my network marketing business online.

Speaker 6 And then I discovered a massive opportunity because a lot of business owners were actually struggling because they didn't know how to get leads.

Speaker 6 So I really began to hone the craft of lead generation and started teaching people that. And then I started really honing the craft of converting leads into clients.

Speaker 6 And then people started reaching out, asking me, could I teach them what I was doing? And then I realized that coaching was an industry and a business in itself, which was mind-blowing to me.

Speaker 6 So we started a coaching company, started coaching businesses on how to attract clients.

Speaker 6 And that actually turned into client attraction university and we grew client attraction university we helped you know thousands of business owners you know with their marketing and their client acquisition systems we helped our clients to over a billion in revenue that company got ink 5 000 fastest growing company list on recognition but throughout that process we realized that as we were helping businesses fix their lead generation and their client attraction and their revenue issues in many cases their business was imploding because they didn't have infrastructure so they weren't set up to scale in terms of team and systems and processes and really operating as a CEO.

Speaker 6 So we started a company to fix that need called Strategic Scale Institute.

Speaker 6 And that's really what we focus on now is helping businesses scale to the seven-figure mark and beyond while actually taking more days off.

Speaker 6 Because a lot of times people are scaling and they're generating more revenue and they're growing a bigger business faster, but it's swallowing their life and they're actually having less time with their family and with the people that matters most.

Speaker 6 So we're helping them build systems so that business can actually run and scale without them so they can actually enjoy all the other areas of their life that they actually enjoy.

Speaker 6 So yeah, so that's a quick backstory of kind of bringing me all the way up to, you know, at this point of us having this conversation.

Speaker 2 Dude, you are an interviewer's dream because I now have like 37 questions to ask you. So we're good.

Speaker 2 Good.

Speaker 2 I came out of probably what you'd call the white version of that, a very small drug-infested town in the middle of the woods in the north.

Speaker 2 So I have a different filter, but a similar understanding of the environment that you came out of and of the town that I came out of, I'm literally the only one who made it out of anybody who was in three or four years around me.

Speaker 2 So I have a very strong appreciation for where you're at.

Speaker 2 I'm really interested in

Speaker 2 so many people who grow up in that type of environment,

Speaker 2 they don't make the mind shift that you made. You know,

Speaker 2 my dad spent time in jail twice when I was a kid, you know,

Speaker 2 for years.

Speaker 2 I thankfully have avoided that, but I know so many who have been in and out forever, right?

Speaker 2 They don't have the wake-up call. They see the kid, you know, they similar story, but for whatever reason, you were able to

Speaker 2 look at the world and say, I want something different and

Speaker 2 better for myself and for my family or whatever.

Speaker 2 What is it about you? Did you have a mentor? Did you meet someone? How are you able to make that pivot? Because so few are.

Speaker 6 It's a great question, man. I think for me,

Speaker 6 I think

Speaker 6 it's a really great question, man. So I think a lot of it.
came from i always wanted more so like even when i was like in the street selling drugs it was like i always knew that there was more, right?

Speaker 6 So I was like, all right,

Speaker 6 I never want to just be like a colloquial corner boy and we just made a little bit of money here. I'm like, hey, if we're going to do this, we need to do this thing big, drug kingpin style, right?

Speaker 6 Or because earlier than that, right, I wanted to go to the NBA, right? Or I wanted to go to the NFL, like most young kids, right? Especially from my community.

Speaker 6 However, one thing.

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Speaker 6 That people used to always say, I guess what their limiting beliefs was, well, that sounds good, but have a plan B just in case, right?

Speaker 6 So my plan B was like the only way I saw to make money because when I used to ask somebody for something to go to the candy lady or something like that, they always like, I don't got money and money don't grow on trees and all this different type of stuff.

Speaker 6 And I was like, man, how could somebody work all week and never have any money? It was crazy to me. So I always wanted more.

Speaker 6 And my way of getting it was that way.

Speaker 6 And then as I was just exposed, so like my first book I think I bought was when I got into the music industry, I bought a book called Everything You Need to Know About the Music Business by Donald Passman

Speaker 6 because I wanted to learn it, right? I always had this hunger to learn. Even when before I dropped out of school, I was great in school.
I got A's and B's up until I wasn't interested anymore.

Speaker 6 And then I was just like, I don't see how algebra two and all this stuff is going to make me a millionaire. It just didn't make sense to me.
So I just always kind of had this hunger for more.

Speaker 6 And then I think I didn't really hear the word mentor until I was like 25.

Speaker 6 And that's when I was in the network marketing world.

Speaker 6 And I started hearing about mentors and coaches and that introduced me to the personal development world and then I was introduced to like guys like Jim Ron and John Maxwell and Miles Monroe and Eric Thomas and these guys was just talking different just speaking a totally different language and I'm still in the streets at the time so I'm listening to like young Jeezy but then I'm also listening to Jim Ron and my guys who was around me they was like man what what is this stuff what is this like this is you tripping we smoking weed and all that and Jim Ron is playing and all the success magazines magazines to send out these magazines with a CD that came with it.

Speaker 6 And we was like, listening to that. And I'm like, we like in the spot.
And it was like, what is this? And I was like, bro, I don't know. It was just different.

Speaker 6 And it just began to nurture something that I feel like God just planted in me at some point. And I just start getting around these different environments where the game started to change.

Speaker 6 So, so yeah, hopefully that answered your question, man. But it's, it's really, you know, looking back, you connect some of the dots.
But I know early on, I just always wanted more.

Speaker 6 And maybe that just came from never having anything and just knowing it was more out there to be had did any of your guys pick up on it with you or did they just they give you hell for it so they didn't give me hell for it but they they didn't really come dump so like my one of my guys who i used to be with every day i i invited him into a network marketing meeting he saw the presentation he was like i'm in and uh we i followed up to get him signed up and he like stopped answering my phone calls and we like went for a while before we even connected again um but nobody one of my homies always went

Speaker 6 every day. He went to prison.
He went to prison. He just came home.
He was gone for like 17 years. Another one of my homies went, he went and did like 18.

Speaker 6 And

Speaker 6 all of my other homies, some of them is like still in the streets. And then some of them are kind of transitioning out now.
But none of them really was like, hey, I see what you're doing.

Speaker 6 I'm all in with this thing. But they also never was like.
Well, at least not to my face, giving me hell about it. They were just kind of doing their thing.
And I just knew, I never judged them either.

Speaker 6 But I was just like, I know everybody kind of get at their own time so i was patient with them and i'm like hey i'll pull up when i can pull up but i can't just be in the environments that we used to be in because it's just not it's not conducive to you know what i'm what i'm looking to build and what i'm doing

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Speaker 2 Yeah, and not that I want to put rose-colored glasses on the drug game, but there are a lot of business lessons that you can take from that lesson.

Speaker 2 Yeah. What do you think from having to be in that environment to having to make your numbers, to having real consequences, to making your numbers, not just getting your hand slapped by a boss?

Speaker 2 What did you take from that environment that has propelled you now?

Speaker 6 So great question, man. So, and actually, all of it, right? The beautiful thing, well, I'm going to say the beautiful thing.
One of the beautiful things about this whole experience was

Speaker 6 I was always a leader, right?

Speaker 6 So to your point,

Speaker 6 I never actually was in an environment where I owed anybody any money.

Speaker 6 So, I wasn't in a position where I would get, you know, my hand slapped from a boss or, hey, you're not making money in the corner. I always kind of ran my own organization, so to speak, right?

Speaker 6 So, I, so, leadership is something that we could actually obviously take that, and that directly correlates to legitimate business. Um, another thing is marketing, right?

Speaker 6 Because you got to be able to market your product, right?

Speaker 6 Um, because it's a lot of people selling the same thing, especially where I'm from. But it's like, so why should people do business with you and not them, what with somebody else, right?

Speaker 6 Um, sales, um,

Speaker 6 that goes without saying. Um, also, critical thinking.
So, for me, I never know on TV a lot of times we see drug dealers and so forth on the corner and standing at the store and that type of thing.

Speaker 6 That was never my thing because it never made sense to me.

Speaker 6 I was like, if we stand out here, at some point, the police are going to pull up and wreck snatch everybody up, or we're going to sell to an undercover or something.

Speaker 6 So, I always was like, okay, how do I sell to those guys who were on the streets dealing? They got to re-up with somebody. Why not be me? Right.

Speaker 6 And then, branding, of course, branding, you know, who has good product and who doesn't have good product. The people who have the good product is typically going to cost a little bit more.

Speaker 6 People who don't have as good, you probably can get it cheaper. So, that's branding that all correlates, right? Analytics and knowing your numbers to the point that you mentioned.

Speaker 6 Everything has to weigh up. If it doesn't weigh up the right way, it's going to affect your return on investment.
So, all those things have to match up. So, literally,

Speaker 6 I get this question a lot. Like, what all transitioned over? Everything trans over from being okay with risk.
Like, I took risk at the highest level.

Speaker 6 Like, every day I went left at my house, I took penitentiary chances. Like, anything could happen.
Everybody's against you.

Speaker 6 Like, the people around you could be your enemy, or they could be plotting on you. The girls you're dealing with could be plotting on you.
Then you got the people who aren't with you.

Speaker 6 So, it's a lot of different variables. So, you got to be moving a certain type of way.
So, literally, all that came over into legitimate business.

Speaker 6 And because in a lot of ways, the legitimate business business world is the same way um the characters just look different

Speaker 2 yeah you know i think it's uh i've never been in the the drug game necessarily but i can only imagine that

Speaker 2 um

Speaker 2 it's it has to it has to give you some confidence moving into say a legitimate a legitimate business not that selling drugs is illegitimate it's just illegal um

Speaker 2 it

Speaker 2 it's got to give you some confidence walking into those rooms, knowing you've played at a level where the consequences were as dire as you get removed from society

Speaker 2 or worse. And, you know, did you feel that? Did you walk into those rooms, maybe not necessarily with the same knowledge that you had from your previous life,

Speaker 2 but with a level of confidence having played such a risky game that you could operate and be successful in those spaces?

Speaker 6 Great question. So

Speaker 6 early on, when I first came into this world,

Speaker 6 I actually thought everything that was an advantage for me, I actually looked at as a disadvantage.

Speaker 6 So what I mean by that, when I first came into the online world and was like teaching and so forth, it wasn't as many black people in this space teaching and being voices and so forth.

Speaker 6 Everybody was like, oh, the white guys normally had made money in real estate, got knocked out the game when 2008, 2009 happened or whatever, right?

Speaker 6 Or they were successful in corporate, but nobody looked like me. So I was like, man, who's going to listen to me?

Speaker 6 A young black guy with gold teeth, tattoos, talk kind of fast from Atlanta, dropped it out of school in 10th grade. Like, is anybody going to listen to me? So I had some of those limiting beliefs.

Speaker 6 And I'm like, my story is totally different. And it wasn't until I started being genuine and authentic.

Speaker 6 And I was wearing suits and stuff like that to events because that's what we learned in network marketing.

Speaker 6 But it wasn't until I just started showing up authentic and people just started sharing my authentic story.

Speaker 6 I started realizing, to your point, like everything that I thought was a disadvantage is actually an advantage. Like I played this game at the highest level and the highest level of risk.

Speaker 6 And then to come into this business world, I bring a lot of that with me that a lot of people are fearful of. So I was like, a lot of people in this world are fearful of being told no.

Speaker 6 Somebody being quit. So I was in network marketing and I was like, I was asking my mentor.
I was like, let me make sure I get this right.

Speaker 6 So the worst thing that can happen is this, if somebody tells me no, or somebody quit.

Speaker 6 And it was like, yeah. And I was like, I'm going to kill this.

Speaker 6 I'm like, where I'm from,

Speaker 6 it's stacked, right? There's so many things that could go wrong. I'm like, we can make millions of dollars doing this.
And the worst thing somebody can say is no. It was like, pretty much.

Speaker 6 And I was like, oh, it's a wrap. All I got to do is focus.
Just like in the street game, I had to, it's skills and so forth that I had to develop there.

Speaker 6 I'm like, if I put that same level of effort and focus and mastery here, I can do something with this.

Speaker 6 And I can actually go home and sleep at night and not worry about anybody trying to take anything from me or my life taken from me or my freedom taken from me.

Speaker 2 Now you're in the coaching game.

Speaker 2 Why do you think so many people like literally lose sleep? They lose hair. They lose weight or put weight on about hearing the word no.

Speaker 2 Why is that word so scary to so many people, especially early on?

Speaker 6 I think because we people now here's the craziest thing, right?

Speaker 6 I've seen

Speaker 6 people, so like we work with clients, and they'll be like, Man, I'm getting a lot of no's, and they're having their

Speaker 6 consultation calls. And I'm like, I'm like, let's slow down for a minute.
I'm like, Has anybody ever actually told you no?

Speaker 6 And it was like,

Speaker 6 not really, they just couldn't buy for you know, they didn't have the money, or they didn't speak to a wife, or something like that. But nobody just flat out said no, right?

Speaker 6 So, a lot of times, people fear rejection, so they'll take anything other than a yes as rejection, or they'll call it an objection.

Speaker 6 So one of the things I, when I, when I, when I teach this, and part as part of our framework, one of the things we teach is that

Speaker 6 the sales world has called certain things objections that's not objections. So for example, energy situations.

Speaker 6 So somebody say they doesn't have the money, they don't have the money, that's not an objection, right? Because I like shows like Law and Order, SBU, and stuff like that.

Speaker 6 Me and my wife nerd out on that.

Speaker 6 And one of the things when they're in court,

Speaker 6 attorney doesn't agree with

Speaker 6 the DA or whatever it's saying, they say objection, right? Because they don't agree with what's being said. And I'm like, well, the person on the phone isn't objecting to what you're offering.

Speaker 6 They're just saying they don't have the money or they just don't believe in themselves. And they're coming up with all other types of stories of why they're actually not buying.

Speaker 6 So I think a lot of it just comes from us being children. and the trauma that we were raised with, right?

Speaker 6 So for example, some adults are just hesitant about sales because because they were told as children to not take money from strangers, right?

Speaker 6 Or they believe that 5,000 or 10,000 or whatever is a lot of money.

Speaker 6 And people don't just have that laying around because of what they were taught about money growing up in their relationship with money. So they actually have a legit disdain.

Speaker 6 for large amounts of money based on how they were raised in their relationship with money. So I think a lot of it goes back to like childhood trauma and then just those fears that come with that.

Speaker 2 Yeah, I completely agree. I had a couple of guys, they just wrote a book called Start Thinking Rich.
It's actually an incredible book.

Speaker 2 And

Speaker 2 one of the guys is a behavioral psychologist. And they have an entire chapter of the book based on the phrase, money doesn't buy happiness.

Speaker 2 And how this particular phrase that is so rooted in so many of the, we'll call it lower middle class, lower class, and poor families in our country right though as a way of as a way of making us feel better about our what we believe our current station is will say things like well money doesn't buy happiness so you shouldn't go after it and they're they just terrorize and tear apart this phrase and how this is like if you're struggling with these things sales if you're struggling with large amount of monies or even being able to visualize the idea of having large amount of monies in your bank account like there's people there's been studies done where people literally can't visualize having a million dollars in their bank account.

Speaker 2 Like, they can't even put the picture in their mind of what that would look like. And

Speaker 2 it comes back to this, you know, they kind of pull it back to this phrase and a few others of money can't buy happiness. And their whole point is

Speaker 2 that's not true because your happiness has nothing to do with money to begin with.

Speaker 2 So, it, but it certainly gets you out of all the negative that comes with not having money, which I think a lot of people on this that are listening to this right now at some point, right, if you've tried anything, you've gone broke at least once and a lot of us came from situations where we were broke so like

Speaker 2 it certainly solves all the money problems that you got that you got

Speaker 2 so when you were talking about the transition out of the drug game into uh you know a legal business environment you you made kind of an offhanded comment that um the people act the same they just look a little different and i and i 100 agree i feel one of the things that we completely miss when we when we move especially when we start to move up the ranks inside of organizations or even just in a community if we're an entrepreneur, is we see people who will smile to our face, but behind us, they either are rooting against us or are actively a competitor or they want what we have.

Speaker 2 And I'm interested, like, did you find that? How did you deal with them?

Speaker 2 What was the difference in, say, someone who maybe, and I could be wrong, again, I've never been in a drug game, how they maybe were open about their, I'm coming after your business, versus how you dealt with people when maybe you knew that was true, but they're going to smile and shake your hand and hang out with you at the party or the networking event or whatever.

Speaker 6 Yeah, so I think

Speaker 6 it's crazily

Speaker 6 identical, right? In a lot of ways. So in this world,

Speaker 6 I've seen it. I've seen it.
I've seen it regularly where I'm like, I'm talking to somebody and they'll be talking talking about somebody else, like gossiping about them basically.

Speaker 6 And I'm like, in my mind, I'm like,

Speaker 6 I thought that was his man. Like, because I see them together and it's like, wow.
And one thing I've learned is that if somebody will gossip to me, they'll gossip about me, right?

Speaker 6 Because that's who they are, right? So I can't just be like, oh, no, he just does that to them.

Speaker 6 It's like, no.

Speaker 6 And it's also one of the rules that I have is I don't do business with with brothers who cheat on their wives because if you cheat on your wife like who am I right so so I've seen that I've also saw and it's again it's it's just like that in the streets it's like guys will come talk to you or women and it'll be like it's all good and they'll be talking about somebody else who I'm thinking is their people

Speaker 6 but it's like no this just this is just who they are right I think in the legitimate business world it's fascinating because

Speaker 6 especially when you're dealing with humans, humans are typically easily manipulated from visual persuasion, right? So people who look like they have money, right? And I always tell people, like,

Speaker 6 looking like money doesn't have a look, right?

Speaker 6 And the internet is like, so for example, some people are like, oh, man, well, I see people comment on my videos all the time. Oh, man, how are you going to be on stage, you know, with a backpack?

Speaker 6 Or how you're going to be on stage with a hoodie on and your hat to the back?

Speaker 6 Or how are you going to be, if you want people to take you serious um you got to you know dress the professional and like what does dress professional even mean right so it's like well will you take me well will you take me more serious if i had a suit on right um and i'm like a lot of guys know that that's why they put suits on and then they um

Speaker 6 embezzle millions of dollars because they knew all they had to do was show up with a suit with a certain look and they could get you that particular way right and i'm like wow this is, they call it, I think, white-collar crime, right?

Speaker 6 Um, but it's like they're just doing it differently, they're doing it through fraud and bank accounts, and you know, Ponzi schemes, and all those different things.

Speaker 6 But it's like, that's no different in a lot of ways than dudes in the hood, you know, selling bricks or weed or pills or whatever.

Speaker 6 They're just doing it a little bit differently, just figured out another side of the game. So

Speaker 6 the games are almost identical, and in both games, it's very rare that you're going to find individuals who are just authentically genuine in who they are.

Speaker 6 That's why a lot of these like popular events and things of that nature, I like to stay away from.

Speaker 6 A lot of times people are like, man, I don't see you here. I don't see you there.
I don't ever see you with those guys. I'm like, well, I know of those guys.
They know of me and I'm cordial.

Speaker 6 When I see them, we speak. We don't have a problem.
But I'm just not in the

Speaker 6 I'm not in the social. I don't play the social game, right?

Speaker 6 I like to, whoever my allies are, like I run through walls with them, but I'm not trying to play the game where I'm just trying to say the right things or do the right things to get in certain rooms and get in certain tables.

Speaker 6 That's that's exhausting to me. I'd rather be at home with my kids and my wife and my handful of people who I really rock with on a daily basis basis.

Speaker 2 Dude, we're completely aligned on that. I uh the deeper that I've gotten into

Speaker 2 starting with the podcasting game and then moving into coaching and selling some courses doing that kind of stuff,

Speaker 2 I

Speaker 2 want to say this the right way because I don't want a broad stroke, but

Speaker 2 there's two, I found there's two very clear types of people.

Speaker 2 There are the people who are talking to you because maybe they have a community or they have an offer, they care about what they're doing, they're trying to help, this is their delivery mechanism, et cetera.

Speaker 2 That's great.

Speaker 2 And there is a whole nother group of people that it's like, build this list, hit them with this automation sequence,

Speaker 2 pitch them this, then you upsell them. And I'm like,

Speaker 2 and I'm listening to it and like,

Speaker 2 yeah, I get it. Like,

Speaker 2 you make money. Like, no doubt.
Like, no doubt you do. That's awesome.
Except, like, at the end of the day, what are people getting?

Speaker 2 Like, one, they don't have a clue who you actually are because this is all the game, the gimmick, the look, the picture with you perfectly framed in the, you know, one third.

Speaker 2 You know, they got this whole, it's a whole equation. And I get how it works.
Like, I, I'm, I'm. I completely understand why, the how, behaviorally, from a psychology standpoint.
I completely get it.

Speaker 2 But it's like they spend so much time on the tactics and the gimmicks and the automations and all this kind of stuff. And at the end of the day, I'm like, but what, what are these people getting?

Speaker 2 Like, what, what are, like, what are they getting on the, on the backside? And that is not to say that there aren't legitimate people also using those tactics.

Speaker 2 And if you can combine the two, you're an absolute killer. But it, to me, I just find it to be, I found it to be a little

Speaker 2 distasteful. Like, I'm with you.

Speaker 2 I would rather make a little less money, but have a little more time to coach my kids' baseball team and be home and not have to be on the road and not have to go to this networking event and this mastermind thing just to meet this guy because he's got this list.

Speaker 2 And I start to get to the point where, like, I don't care. If I'll take less, I'll take less.
I'll give more to the people who do do business with me.

Speaker 2 And I'll be happier because then I can go coach my kids' baseball team, which is what I really want to do. At the end of the day, I just want to coach my kids.
You know what I mean?

Speaker 2 That's where like my happy place.

Speaker 2 So like, if I'm doing all this gimmicky shit and have to be on the road and fly to this thing and that thing, like, you, you said it, and this is, this is kind of where I want to take this to your

Speaker 2 strategic scaling institute, because you said something to me that I think is lost on so many people that are trying to come up, right?

Speaker 2 That they don't see enough zeros in their bank account, they're feeling that pressure, right?

Speaker 2 They

Speaker 2 miss the season of transition out of the grind, which you have to do at the beginning, into what you're teaching. And I would love for you to go there next.

Speaker 2 How do these people, and so that season, that early season of grinding, I believe, it's 100% necessary.

Speaker 2 If you're going to get something off the ground, you got to go to your kids, go to your wife, go to your partner, whoever, and say, look, for two months, I'm going to be putting in some nights.

Speaker 2 I'm going to be up early. You know, I got to get this thing off the ground.
But then there's a transition period where you're supposed to get your life back from doing that.

Speaker 6 And so many don't so how do you help people make that transition and and maybe even get into a little bit where you see some common mistakes in that place yeah for sure so i think i think i think a big thing is this right um easy even in the earlier season right so i think a i like i think a lot of times even even in the grind season that you spoke of right um

Speaker 6 so I was that guy where it was like,

Speaker 6 hey, man, you shouldn't have time.

Speaker 6 I remember Empire first came out the show. And I used to post on, I used to be one of the guys posting on social.
And if you're watching Empire, man, you should be focused on building your own Empire.

Speaker 6 You shouldn't be watching basketball games or football games unless you own the team. I used to be on that type of stuff, right?

Speaker 6 But in reality, is like you should have a business that affords you the freedom to do whatever else you want to do, whether that's watch TV or watch the game or whatever the case may be.

Speaker 6 I think the biggest thing is we spend a lot of time,

Speaker 6 and I'm saying we because from a community standpoint,

Speaker 6 working off a scoreboard that somebody else's scoreboard, right?

Speaker 6 So I read this quote. I forget who it was, but he basically said, a life lived based on somebody else's scoreboard is a life not worth living, right?

Speaker 6 And how often are we chasing somebody else's scoreboard? So for example, I, so earlier in my career, I was into, I was like, man, I saw the cars and the Lambos and the Ferraris and stuff like that.

Speaker 6 And I went to the dealership one day and I got into one of those Ferraris.

Speaker 6 And I'm not even a big guy, right?

Speaker 6 I'm like, you know, I'm like five, seven.

Speaker 6 But even for me, it was so tiny. I was like, man, and this ain't no shade to Ferraris or anything, but it was to me, I was like, man, this is so small.

Speaker 6 Like, how would I be comfortable riding in one of these? Right. And then I was like, I wanted, I wanted all these things, right?

Speaker 6 And a lot of these things I just wanted because I saw other people having them. And then as I did deeper work, I learned this thing called mimetic desire.

Speaker 6 And memetic desire is essentially us just wanting things that we see other people with and we want to mimic them, right?

Speaker 6 So I think just to bring this all together, when it comes to strategic scale, most people think that scaling a business means bigger,

Speaker 6 faster.

Speaker 6 When in reality, scaling is about duplicating and multiplying.

Speaker 6 right and replicating so you can actually free up more of your time right because at some point the business should continue to grow without you right and without you having to put as much effort into it right but we got to figure out how do we strategically do it and also when i say strategic scale strategic scale actually means moving closer focus on moving closer versus focusing on more so here's what i mean by that so a lot of times we so let's i'll give you an example so

Speaker 6 i had an event last weekend with some of our clients we call them ceo camps and a lot of times we have these revenue numbers so somebody might be like i want to make eight figures and i'm like well what is, what's eight figures?

Speaker 6 Well, you know, eight figures. I'm like, well, eight figures is 10 million all the way to 99 million, blah, blah, blah.
Or somebody may say they want to make seven figures.

Speaker 6 And I'm like, well, what's that? That's a million all the way to 9 million, blah, blah, blah, blah, right? But a lot of times we just throw these numbers out because other people have said it.

Speaker 6 And then it's like, all right, the next level of that is, why do you want to make that?

Speaker 6 Well, it just seems like it'll be good to make, right?

Speaker 6 And I'm like, well, have you actually sat down and ran the numbers of exactly how much you want to personally take home to afford the lifestyle that you want have you actually ran the numbers most people haven't however when you do you will realize that here's what I have to make personally take home and because of that that's now my business revenue goal because my business has to make that

Speaker 6 for me to take this. My business had to make this at this particular profit margin for me to take this home.
But a lot of people haven't sat down and ran those numbers.

Speaker 6 They're just chasing a goal because somebody else said a number and they feel like they got to say that same number to feel cool or fit in, or they got to say a bigger number to try to impress them.

Speaker 6 And it sounds good on the internet, right? But we haven't done that. But now, once we do that, we'll say, okay, here's the number.

Speaker 6 And then also, what else are you prioritizing? So they may say, I want to prioritize family. So I'll give you an example.
I was speaking at an event in Kentucky. It's 250 leaders there.

Speaker 6 And I was like, how many of y'all want to spend more time with your kids? Of course, you know, everybody raised their hand. And I was like, how many of you have your kids on your calendar?

Speaker 6 Everybody's hand went down, but one person. I was like, How many of you want to get in better shape and hit the gym more? Everybody's hand went up.

Speaker 6 I was like, How many of you got the gym on your calendar? Most people's hand went down. And I was like, Well,

Speaker 6 if you prioritize family, and let's say success to you is being home when your kids are picking your kids up from school at four o'clock and doing homework with them.

Speaker 6 If that's success to you, if somebody calls you and be like, Hey, I got this deal for you, I got a contract.

Speaker 6 will you accept that if it takes you out of being able to pick your kids up at four

Speaker 6 if you take that deal then you're a liar because you're incongruent because if you said this is why i prioritize you won't accept money and replace it at because this is what you're doing so if your goal is moving closer to more time with your family, with your wife, with your husband, whatever that may look like, doing ministry or whatever,

Speaker 6 but making more money is pulling you away from that.

Speaker 6 We got to decide what you're going to go after. So what our clients, we focus on moving them closer.
So it's like, all right, what's the priority outside of money? Money is a byproduct.

Speaker 6 Money's just a means to an end, right? Money is just a tool to afford us the things that we want, right?

Speaker 6 So it's like if it's more time with kids, I know the typical business.

Speaker 6 stuff that people throw around the internet is they'll say, well, if you want to free up more time, just delegate, just hire somebody.

Speaker 6 And it's like all right cool let's do that let's say you want to free up 12 hours a week so you can spend time with your family cool let's say you hire somebody and you say they're gonna replace those 12 hours but guess what now you got to manage this person because this person now needs a direct report and if you don't have nobody for them to manage now you've probably added 12 hours to your week just managing this person So that actually moved you further.

Speaker 6 It didn't move you closer. It actually moved you further away.

Speaker 6 Now in reality, you could have probably zoomed out and this thing that you were trying to delegate probably could have just been eliminated

Speaker 6 So we want to look at eliminating and then automating and then delegating so a lot of times we're doing stuff every day just out of habit But it can actually be eliminated or we can actually automate it and then if it is something that's important then we look at delegating it in a systemized way So now we're doing the thing with the family So a guy a guy's flying me out to Dallas to do his podcast and he was like

Speaker 6 He was like, well, what kind of room and stuff like that?

Speaker 6 And I was like, to be honest with you, man, if I can fly out there after my kids leave the school, we do the show, and then I fly back out, you don't got to get me a hotel.

Speaker 6 Because my scoreboard is how many days I wake up and help my kids get ready for school, and then how many days am I there when they get home from school, right?

Speaker 6 So, if I can shoot out there, serve you, serve your community, and then get back, that's a win for me, right?

Speaker 6 And that'll save you some money at the same time, two rooms, because my videographer would be with me. And it was like, okay, perfect.

Speaker 6 So, again, that's me and how, that's my philosophy, being a recovering addict to faster more big I'm like man if we do an event we got 200 people there we got a double we got to do 400 next time oh we made 500,000 last month we need to make a hundred thousand we need to make a million this next month right bigger faster grow and all of that was that and I had my priorities with my family and my kids but that was actually moving me further away

Speaker 6 from the priorities that I had, which in reality I wanted to be closer and spend more time with the family. And that didn't look like growing bigger, growing faster.

Speaker 6 It looked like strategically scaling so I could multiply and then I can optimize for profit instead of top line revenue, which is a whole nother conversation.

Speaker 6 Also optimizing for happiness, client results, and then also creating this life that I want. So I feel like that was a super long answer, but does that make sense?

Speaker 2 Guys,

Speaker 2 I know I'm not supposed to say this.

Speaker 2 like in the podcast world or whatever, but I want you to hit pause right now.

Speaker 2 I want you to take your finger on whatever you're listening to this on, YouTube or Spotify or app or whatever, and slide it back about seven minutes and start and listen to that section again that starts with, are you living by someone else's scorecard?

Speaker 2 This is a freaking masterclass that Markwell has given us right now. And I couldn't agree with you more.
And my man, I have

Speaker 2 learned this lesson, made the mistake again, learned the lesson, made the mistake again over and over in my career. And I keep level setting.
And I think the one, the only thing that I want to add

Speaker 2 is

Speaker 2 if you find yourself in that place that you're doing all the things that Mark Wall is saying, don't do, right? If you're, if family is your priority, right?

Speaker 2 Because I think that's the place that, that, that we're at with this conversation,

Speaker 2 don't beat yourself up. I got buddies who call me and they're like almost in tears.
They're like, I've been on the road three weeks in a row and, you know, and this and I'm trying to get this here.

Speaker 2 And I just, I'm like, dude, take a deep breath. Like, it's okay.
You know, yeah, you may not love that you didn't see your kids or your wife or your spouse or whatever for the last three weeks.

Speaker 2 I get get that and that sucks but like let's just learn from it like let's just let's let's take this and start dialing back are there when's last time you said no to an event you know if you're doing good work and you're putting your brand out in the marketplace you're gonna get invited to a ton of stuff it's just the way that it happens when's the last time you said no like let's talk through them dude the next and i've said to guys before like the next time you got a thing and you're not sure call me i'll just pepper you with questions and you can make the decision yourself you know what i mean like find a buddy find a friend, find a mentor, find a partner, talk to your spouse, and just say, like, is this something I really want to do?

Speaker 2 When I started asking myself that question and putting it through filters like you've described, I took my, I used to do 40 plus keynote speaking events a year. 40 plus.

Speaker 2 I basically didn't see my oldest son when he was one years old. I was just gone all the time.

Speaker 2 And in my mind, it's, I'm building this brand, I'm building this business, I'm in demand, I'd be an idiot not to take these events, I got to get my name.

Speaker 2 All those things in my head, right, were going, I got it, I got it, I got it, I got it, I gotta, and then I'd come home and I'd be friggin' miserable because I didn't get to see my kid, you know, do this or, you know, I just hadn't seen him in days or, you know, and like

Speaker 2 it was brutal. And then all, you know, then you, then you wake up and you start to say, well, I'm not leaving unless it's this amount or it's this type of person.
I'm only taking 12 gigs a year, tops.

Speaker 2 That's one a month. That's not a problem, right?

Speaker 2 So you start to put these filters in place, and then to your point, and I think this is the hardest part for people, and I'd love to hear if you have a strategy for this, holding themselves accountable to it.

Speaker 2 Because the number of people that I know, myself included, who've gone through an exercise and come up with a plan, like a filter, like I'm only going to take 12 gigs.

Speaker 2 And then that 13th gig comes in, and it sounds good, and it's something you'd like to do. And you're like,

Speaker 2 you know, it's only one more. And then another one comes in, right? And now we start to break that thing.

Speaker 2 So do you have a process, an idea, a belief structure for holding yourself accountable to some of these filters that we put in to guide our life by what you're talking about?

Speaker 6 Yeah, I think, um, so great. So, even with the, so the relationship you have with your buddy, I think having relationships like that are solid and then letting them know these commitments.

Speaker 6 Otherwise, Kobe Bryant has this thing where he said

Speaker 6 one of the things that helped him become great is he never negotiated with himself, right? So, if he said,

Speaker 6 If he says, I'm going to the gym at five,

Speaker 6 when the alarm goes off, if he says, Man, I need 15 more minutes of sleep, that's him negotiating with himself, right?

Speaker 6 If he said, I'm going to go and I'm going to put up 3,000 shots, if he says, Man, you've been going hard this month, man, you deserve to just go a little easier today, that's him negotiating with himself.

Speaker 6 He said, once he realized that he couldn't negotiate with himself,

Speaker 6 or that's when things unlock for him.

Speaker 6 So I think we have to do a better job of not negotiating with ourselves and then having solid people in our circle who who are going to shoot us straight and like and can help us like with those filters because we're going to have our biases right and I think another thing for me and um it's it we can get it can be a lot of the stuff is like ego driven right it's like we're doing a lot of stuff for ego so it's like when growing businesses a lot of times we're growing based on ego just to be able to go into the mastermind or go in these rooms and shout out your revenue numbers and you're making the most revenue or you're doing this or your your team is bigger so one time we scaled our team up to like 35 people, right?

Speaker 6 And

Speaker 6 I was like, man, we got a lot of people. I was like, let's get to the point where I don't even know a lot of people on the team.
We're paying them, but I don't know a lot of people on the team.

Speaker 6 And you start realizing you got all this bloat. It's like, yeah, you got a bigger team.
You're generating more revenue, but it's costing you more money to make this revenue. Right.

Speaker 6 And I'm like, well, who's making less more profit when we're making less revenue with less people? So it's like, okay, how do we begin to cut the grass and like scale this thing back?

Speaker 6 And then also, even with our coaching company,

Speaker 6 one of our other coaching companies was like, we was having our conferences and I remember having our events and I knew the people, I knew the clients, right?

Speaker 6 Their kids and all different types of stuff. We got to the point where it was like, we was having the conferences.

Speaker 6 And I was like, I asked my business partner one, I was like, dude, he was like, I was like, I don't know anybody in here. This is crazy.
And I was like, I enjoyed the people.

Speaker 6 I genuinely love the people and love being able to connect. But I was like, I couldn't do that.

Speaker 6 And we got to the point where our events were so big, my team was like, hey, maybe we need to start getting security and stuff like that to make sure y'all are good.

Speaker 6 And y'all need to stay backstage and all this. And I was like, No, I enjoy the people, I like to touch the people, right? It's exhausting for me after events.
I like to go sleep and all that.

Speaker 6 Um, and I have a limit, my social media will deplete, but it's like when I do, I like to be in and touch the people.

Speaker 6 But we, we had got so far from that because we were just focusing on scale and grow and this, this, and the third. And then a lot of it was just ego-driven.

Speaker 6 So I was like, I had to get realigned and be like, Okay, Marquell, why are you really doing this

Speaker 6 and getting back in alignment with that.

Speaker 2 You've kind of tangentially referenced faith or God a couple times.

Speaker 2 So I'll share this with you. I believe, and I've written this down many times in my own little journal or whatever.
I believe the phrase I deserve or you deserve are the words of the enemy. 100%.

Speaker 2 Because we don't deserve shit. We deserve nothing.
Right?

Speaker 2 Like, we were given everything we could possibly need at birth by God.

Speaker 2 So, when someone tells you, hey, Marquell, you deserve to be making another million bucks a year, right? In your head, you go, oh, shit, I do work hard. I do deserve that.
I need to go get that.

Speaker 2 Like, right? And then

Speaker 2 you start breaking all your filters. You start breaking all your, you start negotiating with yourself.
Or you say, or the worst is, I deserve. I'm not getting mine.
Where's my Ferrari?

Speaker 2 Where's my McMansion in the the suburbs or whatever your dream place? You know what I mean? Like, or I want a beach house someplace where I can take fancy pictures and put them on Instagram, right?

Speaker 2 Like, I deserve that. And, and

Speaker 2 you want to talk about the worst decisions you're going to make in your life. They're going to come directly after I deserve or you deserve.

Speaker 2 Those are going to be the worst decisions that you make in your life are going to come after those two phrases. I deserve to be, you know, you know, my wife doesn't appreciate me.

Speaker 2 I deserve someone that does. I'm going to go, I'm going to leave her and go do this.
Or, you know, my business partner isn't holding up. I deserve someone better.
I'm going to go do.

Speaker 2 And just the worst possible decisions you can make in your life come after I deserve or you deserve. And I believe they're absolutely the language of the enemy.

Speaker 2 Not to get all, I know some of you aren't spiritual on here, but that's my take.

Speaker 6 That's powerful. That's powerful.
Super powerful.

Speaker 2 Dude, I could continue asking you questions for hours, man.

Speaker 2 I think what you're doing is phenomenal. I'm so glad that we've had a chance to connect.
And guys, I was dead ass serious around

Speaker 2 minute 30-ish of this conversation, the part that starts with someone else's scoreboard. Go re-listen to that section.
Listen to that section. It's about eight or nine minutes long.

Speaker 2 I marked it down here. Listen to that section over and over.
Your life will get better. It will reframe the way you think about it.
That was a masterclass, my friend.

Speaker 2 I appreciate you showing up for us today.

Speaker 2 If people want to get to know you more, they want to get into your world, follow you, how do they do that?

Speaker 6 Yeah, for sure. So first of all, thank you so much for having me on, man.
I'm definitely honored.

Speaker 6 I never take it lightly to get the opportunity to come on and individuals introduce me to the community. So, I'm grateful for that and grateful for you as well.
So, a couple different ways.

Speaker 6 So, whatever your favorite social media platform is, like connect with me. If you're on Instagram, connect with me on Instagram.
Send me a direct message. Let's connect.
I reply to my messages.

Speaker 6 I like to connect with people. If you're on LinkedIn, connect with me on LinkedIn, Facebook, whatever your platform is.
You're on YouTube, go to type in MarkQuail Russell.

Speaker 6 You'll see my YouTube channel. And we have a

Speaker 6 strategic scale show where we sit down with businesses that are making $250,000 a year, up to a million dollars a year or more. And we actually do real-time deep dives.

Speaker 6 Like if they paid me $10,000 an hour for consulting or whatever, you actually get to see behind the scenes of us working on their business.

Speaker 6 And it's not, it's not, we're digging in, and the cameras are just rolling. So it's super uncut, super powerful.
So those are a couple of social media platforms.

Speaker 6 I also put together a page with like just tons of resources,

Speaker 6 whether it's marketing, sales, scaling your business, or whatever.

Speaker 6 If you go to scale madeeasy.com,

Speaker 6 just scale s c a l e made m a d e easy.easy.com. Just go over there.
We got tons of resources. Go over and dive in.

Speaker 6 Whatever kind of challenges or constraints you have in your business, I guarantee it's a resource over there that'll be a benefit for you. So scalemadeeasy.com.

Speaker 2 Guys, and I'll have links to all this in the descriptions, whether you're on Apple, Spotify, YouTube, wherever you're listening and watching, I'll have links as well. So just scroll down and

Speaker 2 you can find everything so you can connect with Mark Well, my friend, I wish you nothing but the best. I appreciate the hell out of you, and you got a fan for life now, so I wish we'll talk again.

Speaker 6 Yep, definitely. Thank you so much.

Speaker 3 Let's go,

Speaker 2 yeah, make it look, make it look, make it look easy.

Speaker 7 Thank you for listening to the Ryan Hanley show.

Speaker 7 Be sure to subscribe and leave us a comment or review wherever you listen to podcasts.

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