Guys: Episode 145 - Marketing Guys with Charlotte McDonnell

Speaker 1 Welcome to Guys, a podcast about guys.

Speaker 1 I'm Brian.

Speaker 1 Co-host is Chris. Hi, Chris.

Speaker 1 Hello. You market it.
You ever do marketing?

Speaker 1 In what, like, never as a job.

Speaker 1 No, I remember, like, when I was looking for a job or whatever, there'd be times in my life when I was like, sort of looking for any kind of job when I was younger, and I was just like, fuck, what could I even do?

Speaker 1 Like, I, you know, I'm tired of working in a warehouse or whatever. And I would look at online job listings, and there would be a lot of marketing ones where they're like, hey, you can do this job.

Speaker 1 And I was like, really? Me? Like, you can walk. You can walk around with one of those Red Bull backpacks on, handing Red Bull out to people on the street.
Yeah, that's usually what they were.

Speaker 1 They were like, yeah, it wasn't. You were not, you know, you were not taking an 8 a.m.
meeting to discuss the, you know, the fourth quarter earnings and how we're going to push a product.

Speaker 1 No, you were out on the street hassling people.

Speaker 1 So we have for a guest this week, someone that has been on the show, but hasn't been on by herself, Charlotte McDonnell. Hi, Charlotte.

Speaker 2 Hello. Thanks for having me back.

Speaker 1 I do feel a little, a little naked without my Libby today.

Speaker 2 I'm so, I'm so used to it. I feel conversing with my Libby, you know?

Speaker 1 Well, you guys, of course, have a podcast. So, do you, when was the last time that you podcasted Libby list? I, uh,

Speaker 2 maybe like four months ago, but it had an entirely different feeling about it. It was, I was on a transgender podcast, and so I was being sort of nice, you know?

Speaker 1 Oh,

Speaker 2 I'm supposed to be

Speaker 2 a crazy freak here. And Libby brings the crazy freak energy a lot of the time.

Speaker 1 Have you done marketing at all? I mean, other than, listen, me and Chris are the worst marketers on the planet, which is why I wrote some slogans for the show. People do

Speaker 1 that were very bad at marketing, and that I have seen a lot of people. They'll send me a message.
They'll say, hey,

Speaker 1 how come you don't tell anyone where the stream is or where you can watch it? Or if it's a Patreon?

Speaker 1 Do you guys have a patreon do you guys have a patreon or what's like is it used to be on a different channel but your channel got suspended do you still do the stream and it's like oh yeah we still do it on a different channel sorry we forgot to mention that it's oh i guess you guys are listening now it's on twitch.tv slash not even a show that's uh sunday nights at five o'clock but to be honest we usually don't do it anymore well last night this time well see this date's the thing i only didn't do it because my doctor put me on medicine that triggered every single one of my panic attack things, and I was on like a three-day thing.

Speaker 1 You know what I mean? Just losing my mind. I mean, I appreciate that.

Speaker 1 It's because the light caps were in the playoffs.

Speaker 1 Because I would have done it. You would have done it with somebody else, but I just did it.
Because I had been drowsy. This medicine caused drowsiness, and it was an extended release.

Speaker 1 So I was basically just woke up drowsy,

Speaker 1 like dizzy, and with heart palpitations.

Speaker 1 And I was like, I don't think I can

Speaker 1 energy drink guy listening. Oh, sick.

Speaker 1 See,

Speaker 2 I can't stream if I just like feel like a tiny bit sad because I'm just like, Yeah, streaming is just going to bring up like all of my insecurities, you know. So, yeah, streaming is

Speaker 1 hard because you're live as well. So, there's no, you know, there's no deciding to take it down or whatever.
I was so fucking tired.

Speaker 1 The amount of tire, I went to bed at eight o'clock

Speaker 1 a couple times in the past few days, but it was just like I was dizzy. I thought at one point I was going to die on Thursday.

Speaker 1 And also, listen, this is probably too much information. I'm there for overactive bladder because I have to pee all the time, right?

Speaker 1 This motherfucker gave me medicine that makes it so you have to pee all the time.

Speaker 1 So, are you double peeing?

Speaker 1 Are you double peeing? I'm not. No, no, no, no, no, no, no.
I'm not peeing at all. Like, it's, it's like, oh, you're feeling the desire?

Speaker 2 You feel the desire to pee and not able to pee?

Speaker 1 Listen, I'll do anything to pee, but when I go to the bathroom, it's just drip, drip, drip. You know what I mean?

Speaker 1 That's what my friend, my friend Brock, when we would take mushrooms, he would get the pee that he would feel like he had to pee, but he couldn't. And it stopped him from taking mushrooms in the end.

Speaker 1 Yeah. Yeah.
I, I, I,

Speaker 1 yeah. So anyway, we're talking about marketing.
I have taken, I talked about the marketing job I took too many times to,

Speaker 1 and also this is, you know, this show's closer, close to Cueber's heart. You know what I mean? Marketing.

Speaker 1 Learning a lot. You know, Cueber was going to definitely be a marketer, a madman, as they call it,

Speaker 1 when he went to college. Oh, because of the show.
That's after the show, or was that? No, before the show. Remember, I majored in marketing.

Speaker 1 No, but no, but no, I'm saying the term madman that comes from the show. That comes from the show.
Yeah, I was going for, I guess I would just high-flying advertising man. You know what I mean?

Speaker 1 You know what what I'm saying? Like,

Speaker 1 I did picture myself as a guy in a suit doing cocaine and fucking going to work.

Speaker 1 The first thing that you pictured was taking drugs, which makes so much sense because at the time you were very into drugs, right? I loved them.

Speaker 1 So I think that maybe was quite maybe a bit of the appeal is if you thought to yourself, hey, if I can get myself into a suit when I'm taking these drugs, that might

Speaker 1 improve things. Come up with a way.

Speaker 2 When it comes to mad men, it's mostly napping that they do, right?

Speaker 1 Yeah, pre-Coke. That was pre-Coke times, I think.

Speaker 1 They weren't taking food.

Speaker 1 Yeah, they didn't. They were drinking.
They were drinking Scott. Yeah, the 70s is when Coke was like picking up, you know.

Speaker 1 But anyway, I saw myself as being like, listen, I could sell somebody Delta Airlines. No, fucking.
Okay, what does that mean? Sell them the Delta, like sell them.

Speaker 1 Fly somewhere. That's my

Speaker 1 commercial but it would be a cute guy doing it okay well you can you tell me so I'm I'm right now in the I'm looking to fly right now I need to go on a flight and I'm coming by I don't know in what I'm not a salesman I'm an ad man you know I see so you're making an advertisement for Delta so let's hear like what what is kind of if you could picture like a like a cute guy like not like cute guy but cute like a cute old man Oh, I see.

Speaker 1 Oh, okay. He's knowledgeable.

Speaker 2 You know, he knows the skies. He knows what he's going to like.

Speaker 1 But he's cute. He's cute.
So he's not as cute, like, hand, not cute, like good-looking. Like, I understand.
I understand. I understand what you mean.

Speaker 1 Oh, I looked at him. He's like the donut guy.
Puppy. Remember the donut guy? Yeah.

Speaker 1 So he's like that, and he goes,

Speaker 1 I love flying on Delta.

Speaker 1 And he points.

Speaker 1 He does the point. Who's he pointing? He does the point.
Delta. And it comes across the screen.

Speaker 1 Like, okay, so an airplane flies across the screen and the chemtrail off of it says Delta. Chemtrail.
I love to fly.

Speaker 1 That's what comes off the airplanes. I don't know actually what it's called, so I just call it chemtrails.

Speaker 1 So that's one I figured out.

Speaker 2 I don't feel like I'm sold yet.

Speaker 1 Well, Delta's easy to sell because it's the best airline. You know what I mean? So boom.
That's what I would tell them in a meeting. I'd tell them in a meeting, hey, this thing sells itself.

Speaker 1 Okay, well, then they'd say, well, then you're fired then. Oh.

Speaker 1 Delta. Hold on, hold on, hold on.
Delta. The gold necklace of airplanes.
Oh, how about the pearl necklace?

Speaker 1 That's cummy. They get people thinking about, well, Delta.
It'll make you come.

Speaker 1 But a penis flies across the screen and it's shooting jizz out. It flies backwards, so it's shooting jizz out backwards.
The jizz is like a rocket. The jizz is like a chemtrail.
Mendel

Speaker 1 from the jizz, yeah.

Speaker 1 Yeah, because when a penis flies, listen, when a penis flies, it flies balls first. We all know that.

Speaker 1 Yeah, I guess those would be the wings.

Speaker 1 Those would be the wings.

Speaker 2 It doesn't look right, though. You don't want like the cockpit to be in the balls, right?

Speaker 1 Yeah, you're right. It does.

Speaker 2 It is the glams. It has to be.

Speaker 1 You're right. The actual head itself does look more like

Speaker 1 a cockpit of a spaceship or something like that would be, right? But I mean, you can't argue with the fact that the balls are the wings.

Speaker 1 And listen, this is why you two will never

Speaker 1 be good ad people, ever. You don't understand.
You fly the penis balls first so that the jizz can be the rocket pack. And it says Delta.
It'll make you come.

Speaker 2 Yeah, we're the really annoying clients coming through being like, no, I think the penis has to be, I think the front of the penis has to be Charlotte.

Speaker 1 Charlotte, Charlotte, Charlotte. I understand what you're saying, but yeah, we're just,

Speaker 1 but we know that the balls are the wings. And also, could we get a little bit of the ball skin sort of like getting out there like a like a like a what do they call those things?

Speaker 1 A sugar glider or whatever? Like just a little bit of.

Speaker 2 Have you ever seen Pom Poca?

Speaker 1 I have not.

Speaker 2 No, there's some really good testicle flying action in that movie.

Speaker 1 What if I said this?

Speaker 2 It's quite special.

Speaker 1 What if I said this? Here, let me give you this. Pilot and one ball, co-pilot and other ball.
Okay, so now, but those, so they're not the wings.

Speaker 1 Or you're using the balls as the sort of cockpit thing, and then also, but you're getting the flap from the ball's skin. And can the balls be the wings inside? They can try, but that's not what.

Speaker 1 This isn't a wings airplane.

Speaker 1 Oh, it's not a winged airplane. This is not a winged airplane.
This is a rocket, more like.

Speaker 1 With the jizz is the fire that comes out and pushes it. You get what I'm saying?

Speaker 1 Yeah. Imagine this is your first one you're listening to.
So this guy on R/Marketing goes, stop marketing 20s and 30s like energy to men over 40. Like energy to men over 40.
This guy's mad, I think.

Speaker 1 He goes, saw an ad for a like Adderall pill that said it would make a 59-year-old feel 30.

Speaker 1 That's two lies. One, who the hell is 59 years?

Speaker 1 Sounds like

Speaker 1 Who the hell is 59? Sounds like a gap year.

Speaker 1 And what the hell is so goddamn good about being 30? Is it the indecisiveness, the unyielding pressure to grow up and stay young? I saw another ad telling me I could have sex like I was 20,

Speaker 1 like I was in my 20s. Buddy, I tell you, if those times would not, those times I would not be boasting about.
My 20s had some of the worst sex of my life, and you expect me to relive that with a pill?

Speaker 1 What's goddamn next? An energy drink that makes you feel like you're 12? Why Why were you bad at sex in your 20s?

Speaker 1 I think the 20s is arguing. 20s is like, that's the argument you make when you're a teenager.
Like, you know what I mean?

Speaker 1 Like, the idea of like you're just way too, you know, maybe you're going too fast or, you know, you're too enthusiastic or you just don't know what you're doing.

Speaker 1 But I think, I mean, when you're 28 years old or whatever, I feel like you should at that point sort of be in your groove and know how to do sex. I think 23, I would say.
Yeah, it depends.

Speaker 1 Listen, some people have sex later, obviously. And like, I get that.
But yeah, again, he's saying in his 20s. I mean, that's a 27-year-old man being like, God, I got no idea what I'm doing here.

Speaker 2 It's maybe the most fun in the early 20s. But I think the marketing here is you're going to have the experience and the virality of a 30-year-old.
And that's a good midpoint, right?

Speaker 1 30 is good. 30 is good.
30 is good. I agree.
I think probably I'm trying to think of when I was best at sex. I'm 40 years old.
When I was 16, You think you were at your top of your game when you were.

Speaker 1 Was I good? Well, I had one expertise.

Speaker 1 I'm not going to bring it up. You got to be really good at one thing.
And, brother, I was really good at one thing. You were a specialist.
Yeah.

Speaker 1 So, anyways, I think probably,

Speaker 1 I mean, I guess I was probably best at sex when I was like, yeah, like in my 30s. I think you're probably like early 30s.

Speaker 1 Now I'm definitely

Speaker 1 not as as good at it. I don't think because I had any

Speaker 1 lazy now and I'm

Speaker 1 a child and I'm so tired.

Speaker 1 Yeah. Yeah, that's all.
This guy goes, yeah, there's a large segment of buyers who want to feel young. OP is not in that segment slash not a buyer and is asking them to stop LMAO.

Speaker 1 And then this guy goes, he's a bad marketer. A marketer that thinks a strategy is bad because of his personal experiences, that's the worst kind of marketer.

Speaker 1 He's not their target and he should understand that. What a dumb post.
And then this guy goes, think like you're 30, bang like you're 20s. Solid.
That's the OP.

Speaker 1 He's giving the guy shit still. Well, I didn't know really.
And I was confused by the comment about people not being 59 years old. I am too.
I think he's saying that that's not a demographic number.

Speaker 1 Oh, I see. So like

Speaker 1 he wants a round number.

Speaker 1 Yeah, yeah, yeah.

Speaker 2 Is that not how they like 59 is like that very end of a demographic?

Speaker 1 That's what I think. I think he's confused by, Charlotte, is that, yeah, that's the one, the demographic before 60, but he's just like, it's got a nine on the end.

Speaker 1 You know, it got to have it, got to have a zero, maybe a five, not a nine. I mean, you have to think about how these guys think about the world.
You know what I mean?

Speaker 1 And like, they do think of people as like 18 to 49.

Speaker 1 You know, they think of people in these demographics. Yeah.
So like 59 probably is an age where it's like, why would I give a shit about 59 year olds? Because they hate older people.

Speaker 1 They don't spend any money. Yeah, maybe he knows more than we do even.
He's saying like that's an outside thing. It actually goes like 18 to 49 and then it goes like 50 to 69.

Speaker 1 So like 59 is like in the middle of a demo. Like why would you even use that? Like that's he's, he's actually smarter than us.

Speaker 1 Why would you sell anything to a 59 year old?

Speaker 1 Yeah, it's

Speaker 1 they should be dying in the street, to be honest. Oh, okay.
I'm not sure. He's a bad.
This guy goes, yeah, they can't exactly say bang like you're 20 on TV.

Speaker 1 So they just say feel like you're 20, or she'll like it too. And then the guy replies and goes, in my experience, women prefer older men.
So I think this guy's just an older guy.

Speaker 1 Well, yeah, you know, in my experience of being an older man, I mean, I don't, I suppose

Speaker 1 maybe that, um, like some people can come into their own later on, like, right?

Speaker 1 Maybe like he had no, he had no like ability to, or, you know, people didn't find him attractive, and then he got older and better. But I don't think that's a general rule.
Yeah. Yeah.

Speaker 1 And then this guy goes, Take a look at the post right here. I've grown nostalgic when the internet seemed full of 14-year-olds.
It has devolved in that time.

Speaker 1 Now everybody asks for explain it like I'm five dumbed down guide to business. Apparently, few understand how few successful businesses are run by five-year-olds.
But tell

Speaker 1 so many ages, I'm having trouble keeping drink so he said that people internet was best when it was 14 year olds right so that's that's that's a base what is that was the people what does that even yeah what does that even mean and i don't these people are crazy yeah these people are like just starting out here these are this is a really confusing bunch of people that

Speaker 1 what he's saying is people come to these forums and they say explain it like i'm five yeah explain the job like i'm five and he's saying like well five year olds don't run successful businesses.

Speaker 1 Which is very literal. Yeah, it's not.

Speaker 1 Demographic brain. Right.

Speaker 2 Can only think about people within these age brackets and nothing else.

Speaker 1 Explain it like I'm five. Well, it's like a big dinosaur, a big scary dinosaur and a monster.
And like he's acting like that.

Speaker 1 And he goes, but tell me, if you're 60 and you have your shit together, just how much drugs do you figure you'll be buying? I keep telling people to understand their customers.

Speaker 1 And they read it, nod, roll their eyes like children, and mutter, yeah, yeah, yeah.

Speaker 1 And then finally, the OP just goes, All that blue chew hymns, gas station pill supplements that are technically drugs can't be good for someone over 60.

Speaker 1 I gotta say, if you're about banging sluts like you're in your 20s or desire to have the mental acuity of 30 years old, then buddy, you don't need pills, you need to grow up.

Speaker 1 At 60, you better not be buying the battle pass boner pill in front of me at the gas station.

Speaker 1 Are you gonna beat the shit out of him if he buys a boner pill at the gas station?

Speaker 1 Listen, this guy, though, I don't know if I've heard the term banging sluts in a while.

Speaker 1 That's an old turn of phrase, I feel like.

Speaker 1 Not a good thing to say in 2025. No, one of those ones where it's like, it's kind of like, oh, you think, I mean, hey, it might not be, maybe it's not, it just, it was one of those ones where

Speaker 1 it is coming around.

Speaker 2 We're in a slut resurgence.

Speaker 1 I don't know. Yeah, because I know.

Speaker 1 When I hear it, it was a little bit jarring to me. I feel like it's not something you hear that often, like in that sort of way, like a guy being like banging sluts.
Like, ooh.

Speaker 1 Well, let's find another weird guy. This guy goes,

Speaker 1 this is from R slash Mark. And he goes, I had this crazy idea at 5.47 a.m.
to try and use Facebook ads to find the perfect wife.

Speaker 1 I decided to compare the effectiveness to dating sites and document my process. Here's the experiment.

Speaker 1 Using the Drake equation for romance, which I would not use that equation.

Speaker 1 Yeah, that's.

Speaker 1 I don't.

Speaker 1 Of course, it's a different thing. It's not the Drake equation of how old.
Yeah. I would say that.
I'm thinking of a specific Drake.

Speaker 1 Yeah, I think he's the most come up with an equation for it then. He's the most famous Drake now.
And I think you're right, Brian.

Speaker 1 If you're using this type of equation, I think you might want to consider a rebrand on the equation next.

Speaker 1 Yeah.

Speaker 1 Yeah.

Speaker 1 Yeah. But it's also, this is weird.
This is from nine years ago. He goes, I found out that there are approximately 64 potential spouses in my city.
The odds aren't exactly in my favor.

Speaker 1 So I plan to use my marketing skills and use targeted Facebook ads to help improve my chances.

Speaker 1 Bottom line, if you want to, discover how to personalize your dating experience, explore new ways to find a spouse. Tired of relentless dating site spam.
Learn new ways to connect with people online.

Speaker 1 Or you enjoy funny stories from the adventures of, you might like my experiments, but find out a

Speaker 1 spouse on Facebook. I've been

Speaker 1 six months. This is a marketing thing.
It is. So, this thing itself is not a real person saying a real thing in my mind.

Speaker 1 This is like a marketing thing, a company that is trying to convince people to do this. That's what it sounds like to

Speaker 1 you can't even, I can't express to you how popular this idea is. This guy goes, Hell yeah, bro.

Speaker 1 This is great.

Speaker 1 And he goes, Glad you enjoyed it, bro. And he goes, Yeah, bro, Ham, keep up the good work, brother.

Speaker 1 Yeah, bro.

Speaker 1 Yeah, bro, Ham. Keep up the good work, Bruda.
I look forward to your next ones.

Speaker 1 So, and then this guy goes, I clicked, oh, first of all, so he put a link. This guy goes, I clicked on the link and it froze my page and told me a virus was stealing my logins and credit card info.

Speaker 1 Said I had to call their number immediately. Yeah, yeah, exactly.
If you read a post like that and you click the link, then you, yeah, you're going to be scammed for sure. Yeah.

Speaker 1 Next guy goes, God damn it, that post was so good. I actually signed up to receive updates by mail.
Okay, that's another person of the same company.

Speaker 1 Guy goes, ha, mission accomplished. This OP.
Next post will be a little more marketing specific, but hopefully just as useful. And then he gets a reply and goes, me too.

Speaker 1 Can't wait to see what happens next. 100% of my excitement comes from anticipation.
Maybe I'll do this experiment in my city, too.

Speaker 1 The line, 100% of my excitement comes from anticipation is so weird.

Speaker 1 Well, I hope he never finds the wife, you know, in that sense.

Speaker 2 That would ruin the joy.

Speaker 1 This guy tells him hilarious and brilliant way to spend money. And he gets the reply from the OP.
It's like, better than listening on Netflix reruns.

Speaker 1 These aren't real people talking, I don't think.

Speaker 1 Yeah, I think this is a computer. This is a bunch of marketing AI things talking to you nine years ago.
Oh, so it's not.

Speaker 1 No, this is people.

Speaker 1 This is a thousand percent people. Because it does, it doesn't sound like,

Speaker 1 right? Like a Netflix rerun sounds like something AI would sort of, you know, like come up with or whatever. No, this is not AI, I promise.

Speaker 1 He goes, LOL, I've been using Facebook ads to try and meet girls for a year now, ha ha. And then the OP replies and goes, how's it going so far? And he goes, no dice.

Speaker 1 I don't think there's any world in which I would, listen, I haven't dated in a long time and I never did online dating. So I don't know.
I'm not dating somebody off a Facebook ad.

Speaker 1 I'm just not doing it. I don't, I don't,

Speaker 1 the type of a television. It depends how good the ad is.

Speaker 1 That's fair.

Speaker 1 If it was like my Delta ad, I might do it.

Speaker 1 It seems like, it seems like just the fact that I would maybe personally want to stay away from somebody who would be like, hey, I'm going to find a mate using a facebook ad like i'm gonna put an ad out to it that right there would be like okay that maybe isn't somebody that i would want to like be with or whatever i love this last guy he goes this sprung my own thought is facebook in the online dating scene with so much user data it seems like an opportunity for them to monetize send a letter on mark zuckerberg then dude you fucking weirdo hey mark i got a new revenue stream idea for you i think they are doing whatever they're legally allowed to do and even probably a lot of stuff they aren't allowed to do.

Speaker 1 I think they are monetizing the data that they have a lot. I did come up with some slogans for guys.
I'll read you a couple of them now. Okay?

Speaker 1 Okay.

Speaker 1 Guys, come and get it.

Speaker 2 Come and get.

Speaker 1 Okay.

Speaker 2 Come and get what? It.

Speaker 1 How do you even get it?

Speaker 2 I guess that's the question you're posing. And I am interested in what it is.

Speaker 1 Humor. Come and get.
Yeah, and it's humor, and that's not that interesting of an answer.

Speaker 1 What about this one? Yeah,

Speaker 1 sorry to disappoint, but it's humor. But that is a good slogan.
I do get it. I do like that, honestly.
It's like, just do it. Guys, come and get it.
Yeah.

Speaker 1 What about guys?

Speaker 1 I don't like Chris.

Speaker 2 I didn't like the way you said it, though. Yeah, yeah.

Speaker 1 Oh, no, I said it. Unfortunately, Charlotte, I said it the correct way.
So that is the way that it's intended. It's a disgusting podcast for sure.
Yeah, this guy goes, or this guy, I go, guys,

Speaker 1 this guy, this guy Brian. one's so good.

Speaker 1 This one's so good. This is the one.
Okay.

Speaker 1 Guys, juiced up bros ready to go.

Speaker 1 Yep.

Speaker 1 And it sort of makes. That's the show.
I should have put that the show at the end. It makes it seem like we're on steroids, obviously.

Speaker 1 Energy.

Speaker 1 Yeah, I think when people hear juiced up bros, I think they, I definitely think they're gonna be.

Speaker 1 You know what I mean?

Speaker 1 And finally, watch out. guys is on the prowl.

Speaker 1 Yeah, that one is watch out. Guys is on the prowl is like

Speaker 1 that one's good. The first one, the first one, guys,

Speaker 1 come and get it.

Speaker 1 That's a genuinely good one, in my opinion. And when you said that one, I was like, holy shit, is like Brian, did he actually miss his calling? And should he have actually been a marketing guy?

Speaker 1 And then the two follow-up ones. Two step bros ready to to go doesn't work for you at all? Yeah, it seems like the second two for me.
Two step can also mean horny.

Speaker 1 I know that's how you meant it. I know that's how you meant it, but I don't think that's how people mean excited.

Speaker 2 Couple of juicy, juicy bros ready to go. How's that? I like it.
I like it.

Speaker 1 That's nasty. I like it.

Speaker 1 Couple of juicy, couple of juicy bootied boys, you know?

Speaker 1 Juicy bootied boys.

Speaker 2 guys, a couple of juicy booty boys.

Speaker 1 And that does sort of make it seem like it's it makes it seem like you know, we might we might be gay.

Speaker 1 It does make it seem like it might be like, or it might be like that might be the that's in style these days.

Speaker 1 Hey, listen, I mean, I'm bi, so I don't, I have less of a problem than you about it, I'm sure. But yeah, juicy bottom boys, I just think it doesn't really like people would come expecting.

Speaker 1 Now I'm thinking about it, they wouldn't come. Oh, they'd come, all right.

Speaker 1 They would get some of what they were looking for, unfortunately, on every episode, but they would get enough of it.

Speaker 2 Hooked on the humor, of course.

Speaker 1 Yeah, yeah, because we all know. What's the this is great.
This is some, I got some ad guys getting really creative for you, too.

Speaker 1 Real quick, before

Speaker 2 I had a guy's thing that I wanted to bring up, if that's okay, because I feel like this felt important to tell both of both of you, because recently we on my podcast did an episode about Guy Fawkes Day.

Speaker 2 You're familiar with Guy Fawkes, I know his mouth.

Speaker 1 V for Vandetta. I know his mouth.
Yeah, V from Van Detta. V from Vandetta.

Speaker 2 V from Vandetta.

Speaker 2 This is a thing that happens every year in the UK. They do bonfire night because Guy Fawkes was part of the plot to blow up Parliament.

Speaker 2 And what I found out recently is that the word guys, as we use it today, comes from him.

Speaker 1 Ooh, so we're revolutionaries, really.

Speaker 1 It's still political. It's still so left political.

Speaker 1 Political.

Speaker 1 And now, and I just realized also.

Speaker 1 Listen, to all of you fans of Street Fight, this guy has become so

Speaker 1 apolitical that he can't even say the word anymore.

Speaker 1 He literally doesn't know how to say it. He says it polatical now because he's like so out of touch.

Speaker 1 And I want to be clear here. Jim Brewer is the guy that said V from Vandetta.
Yeah, that's where we got that from. That's where he got that from.
Yeah, he said it. He said.

Speaker 1 I just don't want, because I said polatical right after it. So it sounds like I'm just fucking really messing up, but no, I only messed up once that time, and that's polatical.

Speaker 1 What's the plot line for your TV show about marketing? Hmm. So some marketers going to tell you what their TV show about marketing would be? Was this before or after Matt? This is after.

Speaker 1 This is a year ago. Okay.

Speaker 2 Is it modern?

Speaker 1 Yeah. I don't think you're going to like these shows.
Okay. You don't think I'm going to be the type of shows you're going to like.
I'm a big fan of television.

Speaker 1 You know, I'm watching the lowdown, lately started watching television. I love lowdown.
Yeah, so I mean,

Speaker 1 I'm into television. I'm watching hijack.
What's that?

Speaker 1 Idris Albana airplane that's getting hijacked. And then I'm also watching The Last Frontier, which is my big

Speaker 1 recommendation. Hijack is an old one, right? Yeah, yeah, yeah.
But The Last Frontier is my big recommendation. Got it from Gabris.
He texted me when I got home.

Speaker 1 I was like, you got to watch this fucking Last Frontier. And I looked and I was like, I have bad reviews, but then I watched it.
I was like, this is the best show in the world.

Speaker 1 What is it about? So, a plane full of the most dangerous criminals in the world crashes in Fairbanks, Alaska. Yeah, I was going to watch that as well.
And I saw that it has bad reviews.

Speaker 1 Okay, I'm going to watch it now. It's awesome.

Speaker 1 So, anyway, this guy goes, it's a story of a brand that became world-famous company selling a hero product that the secret sauce of their growth was various marketing tactics they used at different stages of their business growth.

Speaker 2 This is my least favorite guy in the entire world. I just, I just need everybody to know.
This is, I am so fucking, I have to say, I like these, this kind of like,

Speaker 2 this kind of movie, you know, like the, maybe the, maybe the Blackberry one did it, did it all right, but like the McDonald's movie, you know, like the story of like the brands.

Speaker 2 It feels like such a, like an American thing to be like,

Speaker 2 the success story of this particular brand and we're going to sort of sell this is like, you know, a hopeful tale. I hate that shit so fucking much.

Speaker 1 I think

Speaker 1 the only, I agree with you 100 there's like the i think the only um

Speaker 1 good version of that was i think we can all agree was the pop-tart movie jerry seinfeld

Speaker 1 what about the other there's another one

Speaker 1 are you kidding me that was insane man i watched that movie it was insane jerry seinfeld was like i don't know he didn't seem to even be in fit he wasn't didn't seem to know he was in a movie or whatever that he was he was just kind of doing his jerry seinfeld stuff the hot cheetos one.

Speaker 1 Yeah, I watched that. I've watched them all.
I've seen two. I've seen them all.
I'm like,

Speaker 1 these things are like Pokemon for me. The Tetris one, the Nike one.
I mean, I'm obsessed with them, but I hate them afterwards.

Speaker 1 This guy goes, the league, but it's a PPC agency. So I looked up what a PPC agency is, and it's pay-per-click.

Speaker 1 The league is about fantasy football.

Speaker 1 So what this is, so people are in pay-per-click league?

Speaker 1 No.

Speaker 1 They're in an agency. But the league

Speaker 1 is about a, like we just said,

Speaker 1 group of friends.

Speaker 1 Okay, but where, where? How is it like the

Speaker 1 league is very specifically... They're not co-workers in the league.
No,

Speaker 1 they don't live together. And honestly, they're playing against each other.
They're competitive. It's not really

Speaker 1 working together in an office thing. So this person just kind of total reference.

Speaker 1 I see, yes. They want like Jason Manzouk as comes in every now and then with a fucking crazy ass line or some shit.
Yeah, yeah, yeah. Yeah, exactly.

Speaker 1 But essentially, they want it to be like their job that they probably work in a pay-per-click thing or whatever, right? Well, he does get a little help.

Speaker 1 This is actually something I'd watch at an element of a rival brand agency that they constantly shit on, and I can see it.

Speaker 1 It's a conflict. That's great.
Conflict. I can see that story.

Speaker 1 It's total, right? Like, that's the league.

Speaker 1 The office is what you should say. But they didn't say that.

Speaker 1 Like John LeJois, right?

Speaker 1 He's in the league.

Speaker 1 I don't know who's in the league. He plays a guy named Taco.
The guy that lied about 9-11. He plays a guy named Taco.
Oh, the 9-11 guy, the Steve Ranziz, who lied about being a 9-11. He's in.

Speaker 1 He's sitting on that set, just being like, I was in 9-11. Yeah, he's all they talked about.

Speaker 1 You can tell of every scene that's like, they've just heard a story about 9-11 from Steve Randizes. You can sort of feel it.
It's just, all it is, is I was in 9-11. Holy fuck, man.
I was in 9-11.

Speaker 1 And by the way, not in the plains. That's what you'd always say.

Speaker 1 I wasn't one of the 19 hijackers. This guy goes, An agency, this is so specific that I think it's just something that happened to this guy, I think, maybe.

Speaker 1 An agency close to bankruptcy lands a client who is an ultra-wealthy individual with just the worst business idea imaginable.

Speaker 1 Finding accidental success in their approach, they find new doorways unlocked to the wealthy friends and business owners of the client and discover a lot of them are dumber than they appear to be.

Speaker 1 They navigate keeping the business afloat while trying to find any kind of purpose in their job. Reply from the OP? That's really fucking good.

Speaker 1 You know, it's a great idea.

Speaker 2 You're the cool marketer and all your clients just suck, man. I mean,

Speaker 2 that's so relatable, is it not? That everyone can relate to that.

Speaker 1 The main character is always in sunglasses. Like 100% of the time.

Speaker 1 He's ripping off the rich guys' friends. Is that the idea? Yeah, I think it's that the rich guys,

Speaker 1 which by the way, these guys don't believe this. That they're like, rich guys sometimes can be stupid.

Speaker 1 I think that's kind of part of the conceit where it's like, sometimes rich guys are actually not that smart.

Speaker 1 and then he's like they'll their friends will come in and they'll all have bad ideas and then they'll do advertising and be successful at it is what i believe is going on here again like a lot of the posts it is for me very very uh unclear Right.

Speaker 1 This guy goes, it's a sitcom about an agency owner who runs a decent small agency, but can't really get ahead due to several comical reasons. And I figured

Speaker 1 you two are funny.

Speaker 1 So I'm going to read you some comical reasons here. This could work.
Okay, can we add our own as well?

Speaker 1 If we have if we have our, if like Charlotte and I have ideas for comical reasons, can we add them?

Speaker 1 His clients hire him and pay him well to essentially ignore all of his marketing advice and then blame him when their ideas don't work.

Speaker 2 Okay, so I'm waiting for the first comical idea.

Speaker 1 That's comical.

Speaker 2 Oh, I'm sorry. I guess I'm not.

Speaker 1 He's like, oh, look at my big paycheck.

Speaker 1 And then he's like, why don't we try this Delta ad where the balls are wings? And they're like, no way, no thanks. And then, boom.
He's just like,

Speaker 1 and they're like, it didn't work. And he's like, well, he's done it.

Speaker 2 His business is not working. Is he getting paid well?

Speaker 1 He's getting paid well, but they don't take any of it's it's such a specific guy at a job premise. It's a guy that works at a place and he's like, and wouldn't it be funny if

Speaker 1 a guy got a paycheck and none of his ideas get through and then when they don't get through he gets blamed for it because it is literally what happened to the guy is what I think happened you know I can make this show funny okay

Speaker 1 so same premise exactly but the rich guy with the ideas

Speaker 1 shirt off Burt Kreiser

Speaker 1 first of all we're on a different show what

Speaker 1 we're on a different show what do you mean this is a different show what show is this this is a sitcom about an agency owner who runs a decent small agency, but can't really get ahead due to severe several comical reasons.

Speaker 1 Yeah, that's the

Speaker 1 and before this was the Burt Kreischer one. Okay.
The ultra-wealthy individual, which he is. Yeah.

Speaker 1 Yeah. Kreischer could do it.
I mean, like, that's the thing about some of these ideas is you got to consider comic actors in there

Speaker 1 doing them and saying their comedy jokes and saying, making the scenes funny and stuff like that. Gotta throw David Lucas in there.

Speaker 1 David Lucas is in there. He's doing some jokes he got on Twitter.

Speaker 1 Sorry, that's a Kill Tony reference. Brian and I have been, Brian's become a big Kill Tony guy.
I used to be. Now Brian's big into Kill Tony.

Speaker 1 I've never watched a Kill Tony, but I do know everything that happens around it. Yeah.

Speaker 2 Now, do I say I don't know what this is and ask you to explain it to me, or do I pretend to know what this is so we can move on?

Speaker 1 It's just a bad show with Tony Hinchcliffe hosting open mic comedians. It's like a live podcast.
It's being mean.

Speaker 1 It's a show about being mean to people.

Speaker 1 The next part of this guy's several comical reasons, number two, and the several comical reason, he has a curmudging creative director partner who just won't get on board.

Speaker 1 He expects his work handed to him on a platter and won't accept that AI and Canva and fast fashion creative are the ways of the future. He also blames any failings in the agency on the owner.

Speaker 1 Yet another specific problem for a guy at a job.

Speaker 2 No, I love this curmudgeonly guy who doesn't like AI.

Speaker 1 He's like anti-Canva.

Speaker 2 Yeah,

Speaker 2 this is my guy that I'm relating to in the show, for sure.

Speaker 1 That's true. It is funny to be like, he's a bad guy and a curmudgeon.
He hates AI.

Speaker 1 Yeah.

Speaker 1 I don't know how you could be much of a worse guy.

Speaker 1 He's constantly interrupted with this is another such a specific thing.

Speaker 1 He's constantly interrupted with day-to-day client and staff technical emergencies that take him away from training and educating himself on new marketing efforts. Oh my God, that's funny.

Speaker 2 That scene fucking

Speaker 1 literally hilarious. One per episode.

Speaker 1 I think it should be one scene of this per episode. Yeah, it should be a runner.
It should be a runner. It should be a running, running.

Speaker 2 Each of these is its own episode.

Speaker 1 Easily. Oh,

Speaker 1 okay.

Speaker 1 100%.

Speaker 1 And then it's it what it is is so you get your first episode that's about the ideas him getting blamed for ideas and then the next episode is the curmudgeon and and they loop back around right so like after the four episodes then it goes back to the first thing the first comical thing and it it's like 12 you could do like 25 episodes of this show per se which is a lot is which in the uk that's enough for a whole not in america america they do hundreds of episodes but in the uk that's like that's a long-running series

Speaker 1 this guy his final one

Speaker 2 about spaced soon uh so i've been re-watching that which is great and just the fact that i'm able to watch the entire show in two days because it is four the whole thing is 14 episodes and they're 25 minutes long it's so nice anyway it's one of the things i truly yeah i really appreciate it as well and i know it's like hey it's great if you love a show to have a lot of it but that's one thing i really love about you know, UK television is it'll be like eight episodes and then it's done.

Speaker 1 And then the creator goes and does a new project and does a new thing with new characters.

Speaker 1 I prefer that.

Speaker 1 Finally, this last one. This one's really one of the more comical parts.
Okay? You guys, you two will love this.

Speaker 1 His energetic and lovely wife is always asking him to make more money, all while asking him to travel and go out with her and the family rather than focus on his business

Speaker 1 so the it's so the sort of the idea is like she wants him to make more money but

Speaker 1 at the same time work less so there's that kind of like

Speaker 1 right i gotcha i wish you'd make more money instead of take it and also travel you know what i mean the wife's always nagging you about traveling too yeah like brian you probably

Speaker 1 brian probably experiences that every now and then because you travel a lot right but although you you go with your wife almost all the time, right? I try to. I try.
I try.

Speaker 1 By the way, I just want to say this on the show. Katie does this now.
My wife will, every once in a while, be like, you should do your catchphrase. I try.

Speaker 1 And she said it like five times in the past week. Oh, I should have to Katie.
I try. Oh, that's so good.

Speaker 1 Yeah. I went to LinkedIn.
It's been a long time.

Speaker 1 People have asked what happened to David the Shark. Well, he turned into a Christian nationalist.

Speaker 1 There used to be a guy we'd cover a lot of that. He would talk in funny shark lingo, like he did his posts on LinkedIn, but he would pretend like he was a shark.

Speaker 1 And sometimes it would be sort of confusing. It's like, does this guy really think he's a shark? Or, like, where does it end? And where does it sort of? But yeah, he did.

Speaker 1 He disappeared off the show because, yeah.

Speaker 1 He went nuts.

Speaker 1 Like, in a different way. He was already crazy, by the way.
Yeah.

Speaker 1 Well, you don't say.

Speaker 2 Still a shock, though.

Speaker 1 You don't say, Brian, the guy

Speaker 1 who would post lengthy diatribes pretending to be a shark on LinkedIn was a little bit on mostly women's posts, by the way.

Speaker 1 Like 99%, he's like, hey, David, the shark here, I'm swimming around in this guppy and eating some food or whatever.

Speaker 1 I'm swimming around in this coffee.

Speaker 1 I didn't come up with anything. Eating some food.

Speaker 1 All right,

Speaker 1 my

Speaker 1 here's some more of my a guppy is a fish, right? Yeah, yeah. Yeah, that was a mistake.
I've been eating guppies. That was a mistake.

Speaker 2 Because maybe you could have picked another word that's not guppy about where a shark could be swimming around in a shop.

Speaker 1 Any other word being.

Speaker 1 Charlotte, any other word in the whole entire world.

Speaker 1 Maybe, I guess. Yeah.

Speaker 1 A guppy is really small.

Speaker 1 A shark could never swim around. A guppy could be swimming around in a shark, but not vice versa.

Speaker 1 All right, here's some guys. Here's some guys.

Speaker 1 Guys, a podcast about guys. 90% erotic, 10% funny.
Yeah,

Speaker 1 that one is

Speaker 1 pretty good. That one is

Speaker 1 good.

Speaker 1 Let me give you this one. Guys, women can listen to.

Speaker 1 Yeah, that's actually a good one as well. That's an important people do ask that a lot.
Like, are women allowed to listen to the show? And yeah, they are.

Speaker 1 So that's a a good one that gets sort of yeah huge dispel

Speaker 1 personally yeah here's one for patreon i i

Speaker 1 i run the instagram i see you know people send messages definitely we have a we have a like a pretty wide variety of listeners surprise like it's not all guys surprisingly well that's one of my demographic data I don't know.

Speaker 1 Well, I think probably normal people could. We can't, definitely.
We don't know what's going on with anything. So here's one.

Speaker 1 This is another one kind of like that. It's about guys, not for guys.

Speaker 1 Yeah. Yeah, that's that's a little, but that's a little confident.
That's a little like, you're an idiot. Why did you think that? Yeah.

Speaker 1 And finally, guys, Patreon, your number one source for penis sleeve reviews.

Speaker 1 Yeah.

Speaker 1 You can't think of a better place to get penis sleeve reviews. It is.

Speaker 2 You can listen to the episode of What's All This then that Brian came on because we did talk about penis sleeves up there, I think.

Speaker 1 I saw about.

Speaker 1 Yeah, some other sources are any podcast Brian has appeared on.

Speaker 1 I went and looked up some books on branding on Amazon, and this book's called 1 Million Followers. How I Built a Massive Social Following in 30 Days by Brendan Kane.

Speaker 1 So this guy built, he got a million followers, not on Twitter, on Instagram.

Speaker 1 My guess is that the way he got them was either he bought them

Speaker 1 or the other option, he follows a million people. Who knows?

Speaker 1 Who knows?

Speaker 1 I mean, give them, there's people who accumulate a million followers in an honest way, usually not the type of people that write books about it, but it can possibly happen.

Speaker 1 I bet this type of thing is probably very popular.

Speaker 1 Now,

Speaker 1 oh, this guy gave it one star, and when you hear why, I don't think it

Speaker 1 he does not like the book, but there's a part at the end of the review where you're like, oh, he's mad about something else.

Speaker 1 Because from the title, I expected to be shown what he did in the 30-day process starting at day one, then day two, then day three. So he's writing the book, by the way.

Speaker 1 He's like, there should be 30 chapters in this book, and each one should be a day.

Speaker 1 I think he's right. I think that's correct.

Speaker 1 That would be the worst book in the world.

Speaker 1 That's what I want to see. I want to see a day-by-day rundown.
And I want to hear what he's up to. I don't want to hear only, you know, applicable.

Speaker 1 I want to hear everything he's doing in his day, what he's eating. I want to hear like

Speaker 1 how he feels about like an interaction he had with somebody at the store

Speaker 2 he goes and you gotta always match that in your real life you've got to do absolutely everything down to the letter like how do I find someone to have that interaction with right now how can I start start a wank and then not not manage to come because that's what he did that day okay

Speaker 1 Reading the book and just being like, getting to a part where he's like, he's like going to a sex club and you're like, oh no.

Speaker 1 And he's a single guy.

Speaker 1 He's like, five days in.

Speaker 1 He goes, I'm at a sex club, and they're charging me triple to get in. And they're making me stand in a pin with a bunch of other single guys.
Yeah. God, I hope I'm picked.
Day three.

Speaker 1 Ask an influencer to repost one of your posts.

Speaker 1 Not only did we never find that out, but it was all about bits and pieces of what other people, already famous or successful, kind of did and and their impressive results, of course.

Speaker 1 The book can be summed up in one sentence. Do a lot of testing.
You know what marketers do for a living. Trade with accounts that have more influence than you.
Don't be afraid to do a lot of work.

Speaker 1 Throw money at it and be really creative somehow for whatever it is that you yawn do kind of irrelevant. Here he goes now.

Speaker 1 Should have tipped me off when he said the Blair Witch ad campaign had a great hook. I remember being sucked into that and following the hype.

Speaker 1 They flat out lied for months about it being a real story. I was so disappointed.

Speaker 1 Spurs and fell for the flare witch.

Speaker 1 I mean, I guess I'm trying to think. I was like a child when it came out, I feel like, and I still kind of

Speaker 1 had an understanding. I thought it was cool.

Speaker 1 I was like into the whole idea behind it, but I don't think even as a child, I was like, oh, shit, i think there was a thought oh this could be real but there was also the word out that it wasn't and also when you see it you're like i don't think this is real and also the common there's no such thing as a witch it's a bit of a common sense thing as well right to say that like this is not this is not how a piece of footage like this if it were real would be put out into the world you know it would not have this type of marketing around it or whatever and they put out in theaters or whatever i was so disappointed that to this day, I never want anything to do with the Blair Witch or anything that so much as smells like it ever again to include this shameless 200-plus page ad for his website.

Speaker 1 So, really,

Speaker 1 this guy's kind of mad about the Blair Witch project still.

Speaker 1 He's enjoying the book all the way through, and then he gets near the end, and then it's just like he sees the mention of the Blair Witch, and he starts having these like horrible flashbacks of embarrassment.

Speaker 1 And yeah, that's it's I think it just ruined the book for him. He took a date

Speaker 1 and was like, this is.

Speaker 2 I don't think this guy realized that the Blair Witch wasn't real.

Speaker 1 Do you think that's a good thing? Maybe

Speaker 1 when he's reading this book, maybe.

Speaker 1 Now he knows for sure.

Speaker 1 This guy said wrestling is good. And I come to find out later, I really loved it.
Come to find out later, it's fake. Yeah.

Speaker 1 What the hell, dude? Apparently, the guy easily could have gotten out of the headlock around the seven-minute mark and he stayed in it. I haven't said this on the show.

Speaker 1 I did get like some stuff in the mail, uh, Greaseman record.

Speaker 1 Um, oh, in the P.O. box, in the P.O.
box, yeah. But I also got,

Speaker 1 I'm not going to be able to find it right now, I got a Bob and Tom shirt. Yeah, you showed it to me

Speaker 1 signed by Bob and Tom. Yeah, Bob and Tom signed.
They're Shock Chocks who do appear on Shocktober this year on the final episode. So check out Shocktober on the Patreon.

Speaker 1 But the thing I got that was directed at Chris is The Glory Days of Wrestling

Speaker 1 with

Speaker 1 Haystacks Calhoun. Oh, I love, oh, Haystacks is on there.
Oh, I used to love Haystacks matches. Honestly, the good thing about a Haystacks match was

Speaker 1 you could go watch a film in the middle, come back, and he's still doing it.

Speaker 1 Big, huge guy. Jerry Lawler and Killer Brooks.
Oh, yeah. Jerry the King.
I mean, Jerry the King,

Speaker 1 he ran one of the territories, right? Like the Memphis. Yeah.
So, yeah, yeah.

Speaker 1 So, yeah. And it's got double extra features on it.
One is wrestling. It's a laugh.

Speaker 1 It also has Tony Gelato versus Natty Brown. Oh, yeah.
Gelato Brown. That's a classic.

Speaker 1 Maybe

Speaker 1 I'll get this on the thing and we'll watch it on stream. I think.
Yeah, yeah. I would love to watch some of that stuff.

Speaker 2 I would love to know what wrestling It's a laugh is, personally.

Speaker 1 I would like to see see that.

Speaker 1 It's probably bloopers, because back in the day. It's bloopers, yeah.
Yeah, that's bloopers. Oh, people loved bloopers.

Speaker 1 My dad would get Sports Illustrated. And by the way, he wouldn't let me read it on the toilet until he read it.

Speaker 1 He'd be like, did somebody read Sports Illustrated already? I'd be like, yes, it was here. You're like, you know, don't even look at it.
My dad got Sports Illustrated as well. That's crazy.

Speaker 1 Both of our dads had Sports Illustrated that we read. That's cool.
But you would get a DVD or a VHS of bloopers. And I would sit and watch that fucking every day.

Speaker 1 Like, look, this baseball player, you know, missed it or he got hit in the nuts or something like that. Loved it.
This is crazy. It's great.
It's, yeah, the bloopers were huge.

Speaker 1 I just want to say as well, the first photo we ever took together, I'm wearing a Sports Illustrated sweatshirt that I got, my dad got from ordering Sports Illustrated in the mail.

Speaker 1 So they would give you all kinds of cool gifts from Sports Illustrated. So Alex Alex from LinkedIn, he's a social media trainer.
He's going to help us out.

Speaker 1 This is the first LinkedIn in probably years now. We haven't done a LinkedIn type episode in a long time.
Yeah. Productivity, sales, that kind of thing.
This is this guy, I love this.

Speaker 1 This guy, this is copypasta, I think. He goes, marketing is the one thing that allows you to build what you do.
Marketing is the reason you choose your dream home.

Speaker 1 Marketing is the reason you picked your wedding venue. Marketing is the reason you booked that spa day with your best friends.
Marketing is the reason you booked the best holiday of your life.

Speaker 1 We get it, man. We all know that marketing can be used for bad stuff like cigarettes, pyramid selling schemes, and warped views, etc.

Speaker 1 But overall, marketing is behind so many of the great things we do in life and work. Thoughts? Well,

Speaker 2 I'm tearing up. I mean,

Speaker 2 I never thought about marketing that way before.

Speaker 1 It's really a part of my life in a way I never really considered.

Speaker 1 I never considered it. Every time I drive across a bridge, that's because of marketing.
Right? Am I doing it right? I'm not sure. I totally understand.

Speaker 1 Do you check books out at the library?

Speaker 1 That's marketing. I checked out a John Belushi biography and never returned it.
And I still

Speaker 1 to this day owe money to the Vancouver Public Library. That's marketing.
That's marketing because of

Speaker 1 Saturday Night Live. Saturday Night Live marketed John Belushi to me.
Definitely.

Speaker 1 One thing I love about marketing is when commercials come on and it's got the little counter in the corner and it says four minutes. And you're like, I'm going to die in that time.

Speaker 1 I can't handle this. Yeah, I am.
Well, that's marketing. On YouTube, I pay for YouTube

Speaker 1 premiums so that I don't have the ads because, yeah, I can't handle it.

Speaker 1 But yeah, those

Speaker 2 Twitch Turbo as well.

Speaker 1 I don't know Twitch Turbo, but that is, I assume, just no ads right i haven't seen an ad i have not seen an ad on any of my apps and by the way very known for having apps yeah

Speaker 1 i am we we uh

Speaker 1 we i i hate anything i think more than if it's a one-minute ad i'll do a 30-second ad like before watching something or whatever but if it's a one-minute ad like i see that i am not watching it like i'm i'm out of there i'm that's a failure of marketing that's a marketing failure and and not recognizing that guess what in today's day and age you ain't getting away with a one minute ad before like a two minute video or whatever you're gonna have to start with like

Speaker 1 some real rough or some some sex or something like that to get me to stick through like if you're if you're getting a minute ad and the first 10 seconds is like

Speaker 1 porno you're gonna pay attention to the next 10 seconds i don't think they can put pornos pornos in ads and that's where you got to get creative

Speaker 1 Like you're talking about like a donut and then a wiener, like a hot dog wiener is going into the donut.

Speaker 1 What if the first 20 seconds was a snuff film? Okay, I don't think they could do that either. You're not going to tune out of that.
I am.

Speaker 1 I probably would too. Yeah, I'm trying to turn that off.
Yeah, that's an interesting. That's an interesting.

Speaker 1 You think a snuff film would be a good way to market something.

Speaker 1 Maybe, depending on what it is, if it's like guns or whatever, it's a claw or something like that.

Speaker 1 We're into money.

Speaker 2 I mean, it would be more evil, but really all they need to do is just turn off the timer. Like, if I don't know how long the ads is going to be,

Speaker 2 I'm probably more likely to sit through like two or three minutes, sort of expecting it's going to be less and just kind of hoping the next one will be the last one.

Speaker 2 I'll get frustrated, but I'll probably watch the whole thing, which is not good.

Speaker 1 I agree. I think that the timer, and then, and then I wonder what the thought process is behind the timer that it's only five seconds or whatever.
Like, have they done, they've tried,

Speaker 1 yeah, the skip ad thing or whatever.

Speaker 1 Like, they've figured out, I guess, or they think they've figured out that it's like it's, we, it's still good for them to see like one five seconds of it or whatever.

Speaker 1 It's still because everyone's skipping it. So, how are you, as like a, as like you're

Speaker 1 sort of telling these companies, like, hey, put an ad up on here, and everyone is going to skip it after five seconds?

Speaker 1 I don't know about that, Chris, because uh, I told you last time I went to my in-law's house, yeah,

Speaker 1 they play music on YouTube for some reason. I do too.
Right, you have YouTube Premium. Yeah.

Speaker 1 So

Speaker 1 when you're, it's not every two videos that you get, there's a long ad, you know what I mean? So they're

Speaker 1 they're like the music is playing through the speakers in the house, and then all of a sudden an ad will play.

Speaker 1 Yes,

Speaker 1 and they'll not want to,

Speaker 1 yeah, yeah, I guess that's true, yeah, that's true. It is kind of like the radio, yeah, and nobody's paying enough attention

Speaker 1 to hit skip ad, you know what I mean? So, I think that's what goes on a lot of times.

Speaker 1 But then, what does that do? I think for the first 10 seconds of an ad, you should put the Blair Witch Project and say this is 100%

Speaker 1 real.

Speaker 1 That's a good one. Uh, this guy goes, it definitely does more good than bad.
How

Speaker 1 funny, marketing definitely, yeah, the guy figured it out.

Speaker 1 Anyway, it's like, yeah, it's 53, 47. It does 53 good, 47 bad.
And yeah, so it's like pretty close, but it definitely is better.

Speaker 1 One guy, the only type of person that thinks it does more good than bad is a marketer. Everybody else is like, it's not good.

Speaker 1 But again, if you're selling cigarettes, you know, you can, and this guy goes, however, with great power comes great responsibility.

Speaker 1 Spider-Man. Yeah, I'm a marketer.

Speaker 2 I'm sort of like Spider-Man in that way.

Speaker 1 Spider-Man. I recognize that from Spider-Man.

Speaker 1 This guy's a genius of marketing.

Speaker 1 Next guy goes, marketing influences almost every choice we make, big or small. And the original poster goes, what was the last thing you did because of marketing? And then the guy never replies.

Speaker 1 Which I like.

Speaker 1 This guy goes, this is the most LinkedIn post we've ever read, I think.

Speaker 1 Because it is such, this person has to be 18 or 19 or in college. Because when you hear how they write, marketing is one of those double-edged swords.

Speaker 1 The efficacy of marketing is that advertising itself, rather than what's being advertised, the product, if you appealingly advertise poison, people buy. Then people will die.

Speaker 1 If you appealingly advertise... Whoa, whoa, whoa, whoa.

Speaker 1 You say that line again, but you say it more like

Speaker 1 a song or something. Like a rap? Yeah.

Speaker 1 Yes. Well, if you appealingly advertise poison, people buy, then people will die.
Yeah, thank you. Yeah, yeah, yeah.

Speaker 1 Yeah. Right?

Speaker 1 I was thinking more like slam poetry as well.

Speaker 1 If you appealingly advertise poison, people buy, then people will die. Yes.
Yes. People buy.
That's good. Then people will die.

Speaker 1 Will die. Yeah.

Speaker 1 If you appealingly, appealingly, I don't think is

Speaker 1 a good word to use here because it's very hard to say. I don't think it's a good word to use at all.
It's so hard to say.

Speaker 1 Appealingly advertised solution, people will buy, then people will live better lives. So I think it's more so about the product, the service, the offer, that as opposed to marketing.

Speaker 1 So just a this guy goes 100%. Marketing is just storytelling with consequences, and most of them are good.
Oh, that's something he heard at like a workshop. You know, like, like

Speaker 1 marketing is just storytelling with consequences. He's like, holy fuck, that's fucking good.
Wow.

Speaker 1 I'm putting that in my brain and using it a lot. That's what he thought.
I'm going to add, and most of them are good at it, because that's what he says at the end. And most of them are good at it.

Speaker 1 Listen to them again.

Speaker 1 Hey, I can't think of any bad things that marketing has done ever. Not one.
Name one.

Speaker 2 Other than a pyramid scheme, but but that's I'm only bringing that up because they brought it up themselves.

Speaker 1 So

Speaker 1 you would have never thought of that. Yeah.
Yeah. Exactly.
Cigarettes, you would have never thought of it. Multi-level marketing.
Multi-level marketing. Right.
Is the term for it. And it's bad.

Speaker 1 This guy goes,

Speaker 1 totally agree. Marketing has been around forever, just in different forms.
Egyptians promoted goods on papyrus.

Speaker 1 Romans painted ads on walls. And And even the Greeks were marketing ideas in public squares.
The tools have changed, but connecting people to things they care about, that's timeless.

Speaker 1 Wow.

Speaker 1 My scientists have been doing this for so long. What did, like on Google, what did the Egyptians write on? That'd be papyrus.
What did the Romans write AI answer? Papyrus.

Speaker 1 The Egyptians wrote on papyrus. Well, then that means they're doing their ads there.

Speaker 1 Here's some more guys. Here's some more guys

Speaker 1 slogans,

Speaker 1 guys.

Speaker 1 A handsome podcast.

Speaker 1 Hmm.

Speaker 1 Okay.

Speaker 2 Do you feel like you might have competition with the podcast called Handsome?

Speaker 1 No.

Speaker 1 Okay. We would destroy them in handsomeness.
I'll say that right now. Is there a handsome podcast? I'm looking at us.

Speaker 1 I think there probably is because Charlotte said there is.

Speaker 1 You think that we're considered to be a handsome podcast?

Speaker 2 You think

Speaker 1 that's a handsome real thing yeah I believe Charlotte personally I think that I don't know if we're considered a handsome podcast no disrespect to us I think we're like normal looking guys but I don't think that we're like considered to be handsome I think so oh that is a podcast by actual real comedians and are they handsome who who are they who it's

Speaker 1 let's look them up and we'll let's

Speaker 1 judge their physical attributes got me

Speaker 1 you can make fun I mean they're famous oh I Oh, they're. Okay.

Speaker 1 Extremely famous. Yeah.
Extremely famous and extremely hilarious and great comedians. And honestly, quite handsome as well.

Speaker 2 Yeah, I mean, Mae Martin is unfortunately one of the most attractive people on the planet.

Speaker 1 Yeah, it's Mae Martin. Just for everyone, it's Fortune Feimster, Mae Martin, and Tignotaro.
Okay, so I thought that was Tignotaro. That is Tignotaro in the middle.

Speaker 1 So, okay, that's not going to work for us, but this one will. There's not a pot.
Hachimachi, it's guys.

Speaker 1 You like that?

Speaker 1 Hachi machi is like, that is kind of one of the things.

Speaker 1 We're kind of, it's one of the, we like the phrases like

Speaker 1 babe. They're like babe phrases from chive guys in the comments or whatever.

Speaker 1 We just like the ones that we imagine and that we've read where they just see a hot babe and they're just like hachi machi, you know, they're just like getting all excited.

Speaker 2 I do like, I see stars around the word guys, but like based on the way you said it as well, it's guys you know yeah you need like the hands on either side of of guys as well sparkles you know that yeah that one feels a it feels a little old-timey but in a good way

Speaker 1 yeah i liked it yeah this one's good too this is old-timey guys it's modern

Speaker 1 i kind of like that too thank you thank you

Speaker 1 these are the ones that are so like empty like those are the ones that are actually like that marketing people like where

Speaker 1 you're not going to like this next one. Okay.

Speaker 1 Guys, Patreon. It's cheaper than the delicious Magic Spoon cereal.

Speaker 2 Okay,

Speaker 2 how expensive.

Speaker 1 You ever had Magic Spoon before, Charlotte? Oh, my God. God, we got to stop bringing it up.
This is going to be like two out of the last three episodes.

Speaker 1 On purpose.

Speaker 1 I know.

Speaker 1 I know. Magic Spoon is the worst cereal ever.
And

Speaker 1 it's known to be the most disgusting cereal ever, and Brian was doing free ads for it for a long time on the podcast. On accident, not on purpose.

Speaker 2 Trying to guess, does it come with a special spoon that changes color when you eat it?

Speaker 1 I don't. No, you have a special spoon, yeah.
It doesn't have anything cool like that, Charlie. It's protein cereal, and it's just disgusting.
It's just I'll show it to you.

Speaker 1 I do have a special magic spoon spoon. Oh, you do? I fucking, yes, I do.
Okay, go get it. Go get it.
I'd love to see it. He's going to get it.

Speaker 2 The protein cereals, I do have a bone to pick with those, though, because I got one of those recently, and it was like 18 grams of protein on the box.

Speaker 2 And I was like, this is so exciting for my new cereal. But that's only if you include whole milk in.

Speaker 2 The actual protein in the cereal was like maybe like five grams. And

Speaker 2 I did the measurement as well.

Speaker 1 That doesn't seem

Speaker 1 like illegal.

Speaker 2 It was so much whole milk that needed to go in based on the recommended.

Speaker 2 That's a crazy spoon.

Speaker 1 Markets like it's like a cool kind of, it's what's the like

Speaker 1 it's like you'd see a car painted that color, maybe, or it goes.

Speaker 1 It's like you'd see a cyber truck painted that colour. Yeah, you'd see it.

Speaker 1 I actually, if you go to the guy's Instagram, I took a photograph in front of a cyber truck that's painted that way and pretended it was my cyber truck that I bought. Here's a question from Quora.

Speaker 1 Why is podcast marketing on the rise?

Speaker 1 Thought we could use some help here. Podcasts are the modern successor to the radio, and a marketer would have to be blind not to take advantage of the medium's popularity and potential.

Speaker 1 In the 1930s, when the radio started to gain popularity, entire families would gather around the living room. Now, this bit of information I don't think works.

Speaker 1 An entire family gathered around in the living room, bathed in the light and warmth of the fireplace. Grandma would knit.

Speaker 1 Dad would read the evening paper, mom might be patching some of the kids' clothes while they played underfoot, all the while the radio would play in the background, uniting the family in a shared experience.

Speaker 1 That's kind of how people listen to this podcast, actually.

Speaker 1 Yeah, it's

Speaker 1 known as sort of a family podcast that you put on in the study or whatever, and all the kids are there, and then the kids are kind of saying, like, you know, what's a cuckold, mommy?

Speaker 1 Yeah, I remember, but it was funny. Mike Hale sent us a text recently and was like, hey, I'm listening to Paranormal Guys with my son.

Speaker 1 Please tell me there's not anything in it. And I was like, I don't think we got nasty.
Yeah, I was like, that's actually one of our clean episodes I said because our friend Evan, who is that?

Speaker 1 Is Eva on that one? That's Eva on that one. Yeah, and I was like, you know, Eva's like, she's just so sweet, and we don't usually get that nasty when she's on.

Speaker 1 And then, and then he's like, yeah, no, you so he sent us back a message afterwards saying, like, yeah, you guys got what did he

Speaker 1 have to look.

Speaker 1 I don't remember what he said, he said that we, I mean, the specific stuff we said, I mean, it was pretty par for the course for us, but he was, yeah, he said it was a pretty uncomfortable time.

Speaker 1 He picked it because Eva was on, and he thought, Oh, that's probably, and it's paranormal, guys. And so it's probably an episode where they wouldn't.

Speaker 1 I just looked at the notes, and unless we went off topic, which is possible, it's a clean episode. And Mike goes, it's not, but it's not a big deal.
He said he's heard way worse than his Discord.

Speaker 1 But I'm trying to time my coughing over the parts about ropes and the part about the guy riding the Sibian and the wheel of sex.

Speaker 1 Yeah, we talked a lot about ropes that episode.

Speaker 1 Ghost ropes. Ghost ropes, but

Speaker 1 they don't leave a mess. You know what I mean?

Speaker 1 Yeah. They're ghost rope.
Hey, I just thought of something. The things on your, you know, the plane or the rocket that's a penis and it's shooting the stuff behind it.

Speaker 1 Instead of chemtrails, chumtrails.

Speaker 1 That's right. And it spells the word chumtrails.
That's what I'm saying. It's like you use that in the marketing, and people are like, well, that's kind of clever.

Speaker 1 This airplane comes.

Speaker 1 Maybe you could even do a stunt

Speaker 1 where something cummy flies out of the back of an airplane. It flies over town.
Something cummy?

Speaker 1 Like, what, like, you mean something that seems like cum?

Speaker 1 Something that feels and smells and looks like cummy. Smells and looks like cummy.

Speaker 2 Seems not cumbersome, but it's not mind cum.

Speaker 1 Okay. We would never be able to get that much cum.

Speaker 1 But if it flew over like the United States or something like, or a city, a major city,

Speaker 1 and it just dropped cum out of the back.

Speaker 2 Right. So for most people, the experience would be, why does it smell a bit like cum today?

Speaker 1 Yes. Right.
And

Speaker 1 why did this white fluid land on my head?

Speaker 1 What is this? What would smell in smells?

Speaker 1 You only experience cum in such a small

Speaker 1 most people only experience cum in such small doses.

Speaker 1 You know what I'm saying. You know what I'm saying?

Speaker 1 But I do. When I finish, I come like a quarter cup.

Speaker 2 This guy comes like a fucking plane.

Speaker 1 But you know, you know,

Speaker 1 half cup. That's a type of baby.
I guess, and this is disgusting to think of, but I just, I can't, I don't know what a lot of cum would smell like.

Speaker 1 I wish you're only smelling such a small amount of it. I wish you could come to the United States because I'd fly you here in spring and

Speaker 1 have you smell the cum trees that are they this place smells like cum all through the spring. It's well known.
You can google it. Yeah, I know.
You have many.

Speaker 1 They're the white pear white something trees. And man, those things start going and you're like, this place,

Speaker 1 it's sexy, really. It's a sexy town thing.

Speaker 1 So here's what's the best way to popularize a podcast? Now, that's a marketing question we could all use.

Speaker 1 This is the ultimate question, of course.

Speaker 1 Any hopes of monetizing a podcast are dependent on being able to create an audience. Building of an audience requires a number of practices.
Of course, there's no strict path.

Speaker 1 One can take all the required steps and still fail to create a hit show. I'll give you three of the critical practices that successful shows always follow.

Speaker 1 Also, I'll provide my contact info so you can reach out to me and I can guide you along the way.

Speaker 1 All right, Pete.

Speaker 1 One, perseverance. Whatever your show is going to be about, there has to be enough content episode seasons for it to matter.

Speaker 1 Let's assume it takes a thousand hours of content, with 10 hours required to produce a show based on Malcolm Gladwell's 10,000 hours model to gather a significant audience.

Speaker 1 There's no way to gather an audience without content. Lots of it.
So this guy also says it takes 10 hours to produce a new show

Speaker 1 of his podcast. 10 hours.
I'm trying to think, how long do you think it takes us to produce a show of our podcast, Brian?

Speaker 1 As I've said,

Speaker 1 six per episode. I would say six to seven per episode.
That's for you. For me, yeah.
And then probably an hour and a half, an hour and and a half

Speaker 1 for the episode. And then I would say about two and a half hours probably for me to edit the episode.
So I would say we're... We're about a 10-hour prep.
We're about a 10-hour prep on ours as well.

Speaker 1 Charlotte, do you know how long you guys take to produce your podcast?

Speaker 2 I know. I know Pat has a pretty, this is our producer.
I know he has a pretty streamlined editing process.

Speaker 2 So I think it's probably, I think it's about two, two and a half hours to get the thing together. Although we do video episodes as well, so maybe it takes a bit longer for that.

Speaker 2 But then the amount of research that I do

Speaker 2 can vary very wildly, I think. But I think it's probably around 10, maybe I'm going to say, let's say 12.
Let's say I'm 10.

Speaker 1 You're in the 10-hour club, though, with us and this guy who's posting. Very cool.

Speaker 2 I got to learn about the thing I'm talking about is the problem.

Speaker 1 That's me, too. Yeah.

Speaker 1 I have to go through post after post after post. It's like, fuck me.
Next one is compete hard.

Speaker 1 Everyone in the podcast game is playing at a high level. Compete hard.
This is an interesting one to me. I didn't know what, in what ways could we be competing?

Speaker 1 Well, we're all playing at a higher level, is what he says. Okay.

Speaker 1 Your good idea isn't enough. If your show isn't constantly moving forward, if you're not expanding your influence, if you're not pushing hard, you're losing to the rest of us.

Speaker 1 But, but, what is the pushing? Gotta push. Like, like, what does that mean? Marketing it, I guess they're saying, like, just pushing it out to people.

Speaker 1 Like, like, what is like, I just don't understand. I think the only like we obviously don't market our podcast at all.
We don't have like a

Speaker 1 guess in I go up to people on the street and be like, you should listen to my podcast. I think you'd really like it.
One time I mentioned it to a Uber driver who asked me what I did.

Speaker 1 I told him the name and he had it on Spotify.

Speaker 1 That's nice. So, that's marketing.

Speaker 2 Well, you guys aren't doing the thing that I do think everybody in the podcast space does in terms of marketing, which is the shorts. Right?

Speaker 1 Yeah, we should do that. We should do the shorts or whatever.
Yeah, we don't do any of this stuff that you're supposed to be doing.

Speaker 1 But one thing that we do for marketing is, I mean, what we're doing right now, this is like the thing that we do for marketing is that we have people on our show. It just happens to work out.

Speaker 1 We don't do it on purpose, but we have somebody on our show, like Charlotte, who has their own audience, and then their audience comes and listens to it.

Speaker 1 And we're lucky enough to like be able to get people to come on that have an audience and people like.

Speaker 1 So, that's the way, the best way, in my opinion, to market a podcast is to have people on who their audience will come check it out.

Speaker 1 And then, if they like your podcast, then maybe they keep listening. If you're not pushing hard, you're

Speaker 1 go ahead. No, if you're not pushing hard, you're losing to the rest of us.
Networks are constantly cross-promoting. Everyone is fighting for your audience, and you're fighting for theirs.

Speaker 1 Be relentless in your pursuit of listeners. Yeah, I disagree with that.
I think that, I mean, listen, I don't know.

Speaker 1 I think, again, we're lucky in that Brian had an established audience from years of work, and I had a smaller but established audience as well.

Speaker 1 But I do think that you put out a good show and have good people on it is the way to do it.

Speaker 1 Finally, this one is one I firmly believe in. Chris doesn't so much, but I firmly believe in this.
Number three, love your listeners.

Speaker 1 Audience members are hard to find. When you have great ones, pay attention to them.
It's not enough just to put up a show and let people love you. You have to love them back.

Speaker 1 Be involved in what they pose. Talk to them.
Mention them on the show. You want your audience to know you know them.
You want them to become a part of your world. Be part of theirs.

Speaker 1 This will separate you from your peers. This is such a funny thing for you to say, Brian, because Brian is not, he has zero engagement with the audience.
He's not in the Discord.

Speaker 1 But I have said I will kiss them. He said he'll kiss them if they want, but like, who knows if they want that?

Speaker 1 I'm just, I'm just saying, I actually,

Speaker 1 I'm in the Discord. I talk to people in the Discord.
I talk to people on Instagram. So I, I definitely engage with the audience.
And we do have, I'm not just saying this.

Speaker 1 We do have a very cool and kind and nice audience. Of course, every now and then people send me messages, really hurtful messages or, you know, about me as a person and stuff, but that's so rare.

Speaker 1 And it's mostly just funny and cool people sending interesting stuff to us.

Speaker 1 Chris, I think this is for you.

Speaker 1 I grabbed this post for you.

Speaker 1 Do you think humor and marketing actually works or is it just a gimmick?

Speaker 1 That's a good question.

Speaker 1 I guess it does work, right? It like helps an ad be memorable, which I think is like, I think of just like

Speaker 1 a humorous ad will be something that sticks around and people repeat over and over again and that's what you kind of want

Speaker 1 i've been noticing a trend lately brands like old spice pepsi and uber eats are using humor in their ads more than ever whether it's copy lames hilarious tick tocks or funny commercials with celebrities it seems like humor is everywhere in the marketing now but here's the big question does humor really help brands connect with audiences or is it just a a gimmick to grab attention?

Speaker 1 For example, I get why humor works. It taps into our brain's reward system, making us feel good and more likely to engage.
But at the same time, it feels forced.

Speaker 1 Does it actually lead to sales or just temporary engagement? What do you think? Have any funny ads convinced you to buy something? Or do you feel like it's just a distraction?

Speaker 1 Curious to hear your thoughts on whether humor is a strategy that actually works.

Speaker 1 Yeah, I don't know that it would work directly in that way. And I don't know that

Speaker 1 you'd be like, well, that's really funny. I'm going to buy that product because it's very funny.
That's how I pick products. It's who has the funniest hat.
Yeah, we all know that's not true.

Speaker 1 We staunch it up, baby. You know, we all know you pick a product based on which is the most expensive one.

Speaker 1 So that's not true. But yeah, I think that it's more just, like I was saying, it gets people like saying it and talking about it.

Speaker 1 And then it gets it out there and it just gets it into your subconscious. Maybe when you're purchasing it, that you see the different ones, and you're like, Oh, I'm gonna get that one.

Speaker 1 Like, I think it's more unconscious, yeah.

Speaker 2 It makes an ad like vaguely okay to experience as well, which is maybe the main thing, you know.

Speaker 2 If you can actually, I mean, but then, but actually, I'm gonna go back on myself because I do feel like when I laugh at an ad, I do hate myself for it.

Speaker 1 I do too, it makes me feel bad. This guy does say definitely works, yeah, yeah, of course.
It makes me feel bad to laugh at an ad no matter what.

Speaker 1 Like, even if it's really funny, I don't like the feeling of liking it. You know, it's a bad feeling.
This guy goes, definitely works. I'm glad more brands are doing it.

Speaker 1 I can actually stand to watch some of their advertisements now. Yeah, see, that's what you're saying.
I mean, that is the reality of it.

Speaker 1 It's like, oh, fucking, this ad sucks so much, but it changes that experience a little bit, maybe.

Speaker 1 Like, this guy goes, like, I've been watching Dr. Pepper commercials, and I don't understand anything from them, nor do I laugh.
Neither I have any fun in that activity.

Speaker 1 However, humor with objective messaging could

Speaker 1 make an impact, but humor with absurdity, we usually get.

Speaker 1 I like Wendy's marketing because it's funny, but again, not shareable. So I don't know what that means.

Speaker 1 Because this guy, but this guy does respond to that and he goes, I always think of Wendy's Twitter account from a few years ago. It was on fire.
Oh my God.

Speaker 1 When they would get into the Flame Wars with like the freaking Cheetos account, and it's just like, oh, holy shit, I would honestly, no,

Speaker 1 take me back to that time, please. Well, this guy replied,

Speaker 1 simple time. Let me help you because this guy replies and goes, have you seen Nutter Butter's Instagram? Oh, okay.

Speaker 1 Thank you. I've been needing something like this.

Speaker 1 Let me check it out. Imagine typing that sentence into the box.

Speaker 1 Have you seen Nutter Butter's Instagram? It's fucking crazy. This guy.
Okay, so

Speaker 1 I'm on Nutter Butter Instagram.

Speaker 1 The first post I see here is it says well-oiled machine. And I think it's their Nutter Butters.
I don't know them, but I think it's the photo of Nutter Butters.

Speaker 1 And then,

Speaker 1 and then, oh my God.

Speaker 1 Oh, my God.

Speaker 1 This is the worst account I've ever seen.

Speaker 1 Nutter Butter. There's just one that says, I love you, and it's a bunch of nutter butters with teeth on them.
Like, that's, listen, that is actually one of, yeah, that's one of mine.

Speaker 1 Like, what are

Speaker 1 this is, this is, so there's one now where they like, the nutter butters are making up a city, and it says, hello, and then it just has a sign that says, G-Newt City with two Ys.

Speaker 1 So yeah, does it have one that says nut or butter? It's 6'7.

Speaker 2 It's kind of there. We're looking at it, so it's like they're going brain rot mode.
The nutter butter's brain rot mode on the internet.

Speaker 1 Yeah, they're going brain rot. Definitely.
They're going, I feel like it's like a little bit of an older aesthetic that they're doing that isn't as popular now, but maybe I'm wrong.

Speaker 1 Maybe it's sort of coming back in that way. But yeah, it's a listen, they've definitely hired somebody who's and told them just go wild on that thing.

Speaker 1 Guys, it's a huge fan of the nut butter.

Speaker 1 What does that one say, Charlotte?

Speaker 2 What does it say? Maybe they can't ignore you, and then it's a sexy nutter butter.

Speaker 2 But then there's no eyes

Speaker 2 on the nutter butter, but just a big nose and then luscious lips. And I think the nutter butter is maybe taking a selfie

Speaker 1 as well. First reply.
First reply, this means something to me from the Sour Patch Kids Instagram.

Speaker 1 It's pretty good. So Sour Patch Kids.

Speaker 1 So Sour Patch Kids replied to a nut or butter post saying this means something to me.

Speaker 1 Yeah.

Speaker 1 The brands are still at it. They're doing it, it seems like.
I was like,

Speaker 1 there was that whole like silence brand or whatever, that whole thing where everyone was just kind of like had enough of that shit, right?

Speaker 1 Everyone's like, fuck off with this, but they're back doing it. That's a marketing, guys.
They didn't. They love it.

Speaker 1 This guy goes, yeah, I re-watch Michael Sarah's Sarabe commercial like once a week because it's so silly and clever. Jokes on them, though, because I already use Serave.

Speaker 1 I watch a commercial a few times a week. I go back and watch this commercial I saw.
How do you even, did you have to record it? I think you have all the commercials on YouTube, but then you have to

Speaker 1 have a feeling in your heart when you type Michael Sarah Serave commercial into YouTube.

Speaker 1 You just go to your bookmarks. I mean, maybe it's in your bookmarks.
You don't have to click.

Speaker 2 I'm I'm watching it and going, well, this can't get me because I already bought the product. So I'm better than this commercial, actually.
It has no power over me anymore. I just enjoy it.

Speaker 2 That's stopped.

Speaker 1 That must be such a powerful feeling to be watching a commercial knowing it has absolutely no power over you whatsoever that you're like completely immune to all of its messages and you can just fucking appreciate Sarah's awkward comedy.

Speaker 1 You know, he's like,

Speaker 1 what the hell is going on here? I love that guy. I do like

Speaker 1 Michael Sarah a lot.

Speaker 1 The commercial has 1.1 million views.

Speaker 1 So I thought it would have been a lot of fun. Let's put that on our YouTube channel.
Can we watch it? Can we watch it? I would love to see it.

Speaker 1 Why not? We watch stuff on here. Sarah

Speaker 1 Vay. You get it? That's what we're getting here.
Right. Oh, it's a new, is it? It's a pretty new one.

Speaker 1 One year. Okay.
This is from a YouTube, if you're looking for it, Sarah Stan998.

Speaker 1 I'm Michael Sarah, and I'm pleased to announce that this is my cream.

Speaker 1 Sarah V. Okay, oh, I get it.
I get it. Because

Speaker 1 that was already around, that brand.

Speaker 2 Yeah. Yes.

Speaker 1 And they got Michael Sarah to be the thing because he's saying it's his brand. Like, he's sort of playing it up, like, this is mine.
And And this, this guy, when he's,

Speaker 1 and when this guy's watching it every time, he's like,

Speaker 1 this is his last name. It's his last

Speaker 1 name.

Speaker 1 I'm slapping that download button.

Speaker 1 It's his last name.

Speaker 1 I want to be able to watch this on repeat on the treadmill.

Speaker 1 I want to watch this all day. This is it.
Gives you power. You want me to hit play more again? Just it one more time, hit play.

Speaker 1 You didn't know? Generosity. The truth has been hiding in plain sight

Speaker 1 i am sarah vague

Speaker 1 can human skin truly be less moisturized

Speaker 1 yeah jokes i i already use the stuff anyways yeah you already bought it sounds fine

Speaker 1 i have already bought it it didn't uh yeah you guys might think that that worked on me but it didn't work on me yeah no

Speaker 1 sorry uh guy goes it definitely does and the more people relate to it the more publicity and credibility you'll get as a brand brand as people share it.

Speaker 1 Though, of course, the humor intended must be well thought out. Otherwise, it can have unintended consequences.
Cancel culture for brands is still a big thing nowadays. Oh, yeah.

Speaker 1 If your jokes, if you're trying to do humor, but you accidentally do racism, then you can be in trouble. It can happen.
This guy goes, the brands you listed are big. They have big budgets.

Speaker 1 They try to stay top of mind. There's a time and place for top of mind.
Humor is easier done with top-of-mind budget. However, that doesn't mean it won't work for lower funnel or smaller budget.

Speaker 1 Some small businesses have a bit of

Speaker 1 he's talking in the talk, lower funnel and stuff like that. He wants you to know that he's like, he knows about this stuff.
This guy goes, I work with comedians.

Speaker 1 Have you worked with Neo BG, Neo Blog?

Speaker 1 I have not.

Speaker 1 I have not tread. I have not treaded in some time, though.
He could be a newer guy. I was sort of, when I was doing it, it was like, it wasn't really about the internet marketing.

Speaker 1 It was about getting out there on the grind and on the road, basically. Yeah.
He goes,

Speaker 1 it works seeing as high as 500% more engagement and 80 to 90% higher conversion rates. Straight up numbers don't lie.
Yeah.

Speaker 1 And then finally, this guy is, do you run the risk of turning your brand into a joke?

Speaker 1 I mean, listen, listen, it depends on what the type of product is, but I guess,

Speaker 1 I mean, I guess that is a valid question.

Speaker 1 If it's like you start making all these silly ads and people see you as this like silly kind of product, but you're not meant to be, it could turn your company into a bit of a joke.

Speaker 2 I think Old Spice is a bit of a joke to me, actually.

Speaker 1 Now that we're using ads, it's a bit silly. Crap, it's too funny.
I don't use it anymore. I use Everyman Jack now, and that's true.
I used to use Old Spice. I don't know if this is actually.

Speaker 1 I don't think I was like subconsciously turned off by the humor of Old Spice, but I did used to use Old Spice, and I stopped when they did the humorous commercials.

Speaker 1 And I moved over, and I use Everyman Jack now. Chris is like, This used to be a fucking serious thing.
You know what, man?

Speaker 1 I don't, I don't, hey, it's for me, my perspiration, my odor, it's not a fucking joke, and it's not a punchline.

Speaker 1 Finally, we got marketing for dummies. Here's, I got a couple more book reviews, and we're done.
Marketing for dummies, this is a two-star review from Corey.

Speaker 1 Has some good content, but it's needlessly political. Pushes tummy.

Speaker 1 Marketing for Tommies is too political for you. He might not be able to exist in the world.
You need a political version.

Speaker 1 Pushes controversial things like environmental social governance as the default and includes typical progressive talking points as though everyone agrees and it's a foregone conclusion instead of a hotly contested issue in society.

Speaker 1 A shame because it's otherwise well written and has some decent advice. So really enjoyed the book and there was like one line in there that he deemed

Speaker 1 to be like woke or whatever. And finally, this book is called This is Marketing.
You can't be seen until you learn to see by Seth Godin.

Speaker 1 This is a shorter review, but I think it's good.

Speaker 1 Complete disappointment once there.

Speaker 1 The author's digital marketing credentials seem promising, but his writing showed a lack of marketing experience. He was trying too hard to sound savvy and relevant.

Speaker 1 This next line hit me so good. He goes, and he referred to Amazon followers as knuckleheads for no valid reason.
I stopped reading and do not recommend this book.

Speaker 1 Dude, close the book.

Speaker 1 I'm not a fucking knucklehead. I'm not a knucklehead.

Speaker 1 I'm a knucklehead. Well, I guess you just lost my traffic there.

Speaker 2 Amazon followers as well?

Speaker 1 Yeah, I think that's a good question. I think people who like follow like Amazon, I think, just like people who like, yeah, like not their actual followers on social media.
I didn't take it that way.

Speaker 1 Like, just as like, yeah, people who shop it on Amazon a lot.

Speaker 1 I was purposely called a knucklehead, and I don't put up with that kind of guff.

Speaker 1 No, I mean, honestly, I don't have to take that. I can stand up for myself.
And if you're going to speak to me that way, then I'm going to end the conversation.

Speaker 1 And he closes the book and he walks away.

Speaker 1 He goes out to the kitchen table, sits down with his wife, and she's like, He's like, This book called me a knucklehead. Yeah, no,

Speaker 1 the book was being very unfair to me.

Speaker 1 No, I won't. No, I won't be reading any more of it.

Speaker 1 It's not a fair thing. No, I'm not going to let you read it either.
You're not going to read a book that called your husband a knucklehead. No, I'm sorry.

Speaker 1 Oh, all of a sudden, now you want to read the book? Like, it's like you're saying it's okay what the book said to me or something.

Speaker 1 If you're going to read a book that called me a knucklehead, maybe it's time to divorce. Maybe I'm not a knucklehead.
I'm a gene. I'm a smart head.
Divorce. Finally, I got divorce.

Speaker 1 I would like to have a divorce from you, but is there any way that we could still, just for sex club purposes, keep this relationship public?

Speaker 1 Finally, this is our last

Speaker 1 guy's thing,

Speaker 1 slogan: guys,

Speaker 1 it's safe for work

Speaker 1 that one's is a lie but

Speaker 1 people might listen right at work but i don't think people i don't think there's a lot of

Speaker 1 people out loud listening at work i think that that would be considered rude no matter what the podcast is i mean it depends if you're like yeah i mean maybe if you're at like a garage or something and you you're maybe you're playing something like you would have the radio on or at a construction site or something like that i could see that perfect show for that all right well thank you for doing the show, Charlotte.

Speaker 1 Hey, thanks for having me. Tell people where to find you.

Speaker 2 Well, the main thing to go listen to right now is my podcast that I do with my friend Lippy Watson. Brian, you came on for an episode recently.

Speaker 1 We talked about dogging,

Speaker 2 the British pastime of outside sex. Chris, you're familiar with dogging?

Speaker 1 Oh, are you kidding? I'm doing it all the time. I'm so familiar with it.
I've talked about it on this show before.

Speaker 1 I've watched dogging pornography before. it was it was never like my pornography of choice my poc

Speaker 1 using the term poc to mean pornography of choice

Speaker 1 but i but i was familiar with it when we brought it up like it was like covered on the show and i remembered what like years ago seeing it and being like it was the only sort of pornography i ever watched where i was like this is pretty fucking funny but it was something like like yeah there was something about it it was like and to me it was that they were british guys it's like oh i I love you.

Speaker 1 Oh, I love it. You know,

Speaker 1 they're doing the sex talk, but they're saying it in British voices. I told them on the show.

Speaker 2 Yeah, they do say it in British voices in Britain, which is very funny. Obviously,

Speaker 1 to me, it's the funniest thing ever to hear these guys. And they're out in a parking lot, and it's all dark, you know, and

Speaker 1 it's a wild scene. If you've never checked out dogging pornography, I would really recommend at least giving it one watch, you know?

Speaker 2 And yeah, if you're just at least dogging curious, then you can listen to that episode of the the podcast. What's all this then?

Speaker 2 But that's the main one. I'm on Twitch as well.
I'm cool-like on there.

Speaker 2 But it's all, I mean, these days it's all about the podcasting, right, guys?

Speaker 1 Well, yeah,

Speaker 1 and I appreciate you marketed that well as usual. Oh, the podcast is the most important.
I'm also on Twitch.

Speaker 1 That was sort of a little like heavy duty, and then it was like secondary marketing, but you know where the bread is buttered. It's all the podcasting these days.
Exactly.

Speaker 1 Twitch content. I mean,

Speaker 1 Twitch is considered pretty bad now, too. I don't know.
I've been reading in the news, and it seems like it's considered very bad. It's very good.
Yeah, very bad. Yeah,

Speaker 2 kind of wish the CEO of that company would resign, but

Speaker 2 you get to make your own little community over there, which is nice, but the broader sort of vibe on Twitch currently is

Speaker 2 quite bad, unfortunately.

Speaker 1 It's quite bad. I mean, there's all the stuff I've been hearing about, and then also, you know, there's just the constant and

Speaker 1 horrible streams from the go off kings that are not helping things in my opinion it's a whole different thing obviously you know they're not into like the the horrible you know harassment and stuff but they're just doing something that I think is just so horrible you know and so you go check out the go off kings too if you want to see something that's like no honestly go watch one of their streams go watch one of Charlotte's and go watch one of the go off kings and just be like and then you can understand like what the fuck are these guys doing even which led me to another good slogan.

Speaker 1 Okay. Okay.
Guys, it's more leftists than the go-off kings. Yeah.

Speaker 1 There we go.

Speaker 2 That's it.

Speaker 1 And then also, we should end the podcast, but we did want to talk, Charlotte, while you're just we wanted to have a little bit of a goo crew discussion and see where the goo crew stands right now politically and if they're sort of looking for new people or how that works

Speaker 2 you know um we we have actually added a new member recently Matty is Talking has just joined. Now, I'm going to be honest.

Speaker 1 Who's that? Who's that?

Speaker 2 Matty is Talking.

Speaker 1 Matt is talking. Never.

Speaker 2 What happened is a bunch of people from the Gookrew went to TwitchCon together, and then I guess Matty was hanging out with them.

Speaker 2 And then they came back into the Gooku Discord and were like, I guess we're all on the same page writing Matty. And I was like, well, I didn't go there, so I didn't have these conversations.

Speaker 2 So I was not privy to any of this. And then Matty just sort of joined.
So

Speaker 2 it's kind of a shambles in terms of who's getting added and, you know, politics or something like that. Maybe because you weren't involved.

Speaker 1 Maybe because you weren't involved in the adding of Maddie, maybe you sort of say, hey, I got, I would like to nominate a couple of guys or even, honestly, even one guy. We could talk.

Speaker 1 You could just nominate one guy. I'm checking his page.
And unfortunately,

Speaker 1 I mean, he doesn't seem like as much of a prominent leftist as me.

Speaker 1 So that's probably what's going on. I'm prominent leftists.
They're always like, oh, we don't do politics. It's like everything's politics.

Speaker 2 I have heard that people do when you say that you are not allowed in the Gookuru because it's you're too leftist, I have heard that people have believed you as well, which is which is

Speaker 1 a lot of the stuff we say, Charlotte. People believe a lot of the stuff we say on here, and a lot of it is not true.
Um, yeah,

Speaker 1 we would listen, we don't need to bring, we bring it, people's, you know, we talk about it a lot.

Speaker 1 We've obviously been desperate to get into the gookuru for a number of years now, and uh, we don't really know what to do at this point and how to get in. We're sort of,

Speaker 1 yeah, but we would love just a conversation and maybe an audition.

Speaker 2 Okay,

Speaker 2 I would love to, you know, we've never done a formal audition to invite new people into the Goo Crew, but I do think, given the way that the last member joined and sort of the lack of protocol around that, I think we need to invent an audition,

Speaker 2 like Lorne.

Speaker 1 We could be like Lorne

Speaker 1 when we drop this episode of Lord Michaels of the Goo Crew.

Speaker 1 I like it Charlotte Lorne Michaels of the Goo Crew let's do an actual stream when this drops when this episode drops I will three weeks yeah well whatever it doesn't matter they don't know when it's dropping right now we're gonna do a stream we're gonna do a goo crew audition stream on the Sunday stream twitch.tv slash not even a show we'll do an audition for the goo crew and then you don't even have to watch we'll send it to you guys we'll send you all sizzle reel or whatever and then you guys can make the choice yes a sizzle reel i like that all right Well, best of luck to you guys.

Speaker 1 Thanks. Thank you too.
All right. And we'll see you all next week.
Goodbye. Bye.
Bye-bye.