S4 Ep76: The End of All Industries with Ben Soffer: Tuesday April 27, 2021

Good morning, millennials.

Welcome back to the morning toast.

Happy Tuesday.

I am so excited to be back here in studio from Florida last week, looking sun-kissed as ever, and joined by my entire family.

Not only is the love of my life, the apple of my eye, my son, is here just to bring his good vibes.

I'm also being co-hosted, being joined, being co-hosted, no.

Joined.

Joined.

I'm here.

Joined by the other love of my life, Apple of My Eye, my husband, Ben.

Hi, Ben.

How are you?

I'm doing great.

How are you?

I'm good.

I'm so excited that you're here.

Thank you so much for gracing us with your presence again.

I'm excited that I'm here too.

I know that the show is basically carried on my back and I've read the comments and it seems as though you really enjoy when I'm on.

So that's why I'm here.

Also because Jackie's not here.

Yes.

Well, and also I intended to do three episodes with you last week, but we we ended up not doing a studio episode on Monday and then you came Tuesday and then Taylor Strecker was available Wednesday.

So the people were promised three band episodes and they only got one.

So this is the second one.

And I might make you do another one at the end of the week if the toasters demand it.

Yeah, we can keep doing more of them.

I think that they enjoy them.

I enjoy them.

We can do more of them.

Well, we've, you know, a really interesting group of stories today.

One, because literally nothing went on in the world.

And the longer Jackie's away, the more respect I have for her choosing stories.

It is so hard, especially when nothing goes on.

I would say there are two days in a week when there's a lot to report on, always on a Monday, because, you know, there's three days that we haven't done a show.

And then maybe towards the end of the week, like a Thursday or a Friday.

Today, I'm not gonna lie, they are dry, but I'm covering a lot of bases because there's a lot of things you want to talk about

that I don't think we would normally talk about, like NFTs and some, you know, Golden State Warriors news.

Is it ever really dry?

When it's me and you, no, it ain't baby.

It's not dry.

No, and when Theo's here, I mean, it's just

when Theo's here, it's wet,

ben.

Sorry, don't ruin the episode.

We just started.

Okay.

Um, how are you doing?

Like since last time we saw you any big updates in your life?

No, everything's good.

Went to Florida.

Florida is just my God.

Sunny, beautiful,

happy.

Yeah.

Everybody there just seems very happy.

Great sushi.

Oh, there's so much great sushi.

That's actually a really good distinction.

People there seem to be like very happy and excited about the prospect of life.

Whereas I feel like in New York, there's definitely this like morose

vibe.

I think it's also just weather.

Like when it's really nice here, like they're on a beach.

I don't know.

It's hard not to be happy.

It's just different.

Like, it's 90 degrees.

Everyone's golfing.

Restaurants, clubs, all that stuff is open.

How can you not be happy?

So, I was documenting a little bit on my Instagram, so I kind of wanted to update the people.

Also, if you didn't listen to yesterday's episode, the reason why Jackie's not here is because she decided to spend a few more days at her wellness retreat.

It's going very well.

She vlogged the first week on our Patreon, and there's another podcast episode from our Patreon up now.

So, patreon.com/slash morning toast.

And I can attest, I saw Jackie.

She was

She looked great.

She seemed incredibly happy.

Ran into her on the 10th tee.

I was golfing.

And

she looked great.

That being said, she was wearing a sweatshirt.

It was 95 degrees.

That's

a sweatshirt 95 degrees.

Wait, I was going to say something

before I went on my tangent.

It'll come back to you.

Well,

no, fine, come on.

No, no, no.

I can't remember it.

I was just going to steer the ship, but it sounds like you have something to say.

No, I was just going to continue steering the way that I was steering, but you can steer.

No, no, no.

I'm the steer.

You're the star.

Okay, steer.

Okay, well, now that the pressure's on.

I was going to say

that,

whatever.

Okay, so.

Oh, my God.

Have you ever done this?

Have you ever done this show before?

No, the thing is, is that the role that I'm playing today is usually Jackie, and I'm you.

So like, Jackie tells me what to do.

So like.

Sorry.

What I was saying was that there's a ton of new content on our Patreon, patreon.com slash the morning chest.

And I'm very excited to have you.

And I'm very excited to hear your thoughts on the the goings-on of the world.

Great.

Do you think it's time to dive into the fast five?

I think that we should dive into the fast five because it seems like we don't know what else to talk about.

Well, we were on like a good conversation, and then I literally forgot what we were talking about, you know?

That's totally fine.

So maybe we'll do that.

We'll do the fast five.

We'll go on a couple of tangents.

Yeah, I think we can move on, though.

Like, I don't think you should, like, okay, we get it.

Like, I messed up that it never happens and you like can't get over it.

But I think we should move on.

Is that okay?

Yeah, we can, we can move on.

Okay, let's move on to the fast five stories.

No, that's not how it goes.

No, it goes.

And without further.

Ben, seriously?

Please shut up.

Are you done?

Without further ado, to do, here are the fast five stories that you need to know before you wake up and take a bite out of your morning toast.

Ben, seriously, stop.

I have a job to do.

Is this shot a joke to you?

No.

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All right, first story.

We didn't really talk about it because Jackie and I decided about a month ago that we weren't going to even like acknowledge the Oscars.

And we didn't.

I never saw any of the movies except for Promising Young Woman and I don't even think it won, which you saw too.

We watched it together.

That was nominated?

Yeah.

What world do we live in where that movie...

That was a great movie.

It was fine.

That was like an indie film.

Are there no big glitzy films?

There's no movie theaters.

Yeah, I guess so.

What a rough year.

Oh, it did win okay good i i loved for screenplay oh yes i did see that i loved that movie so whatever no it was a very good movie i'm just saying that's not like when i think oscars that's like seems like a nice low-budget film okay i mean it was on amazon prime it wasn't low budget but see it was amazon prime wasn't like a big studio movie well we're living in an age now

we're living in an age now where like netflix they get nominated for oscars yeah i saw that the exact same way that i feel about the kids ruining the music industry from last time.

You think now Amazon and Netflix are ruining the movie industry.

Why are you yelling?

Because I'm angry.

Nobody seriously let calm down.

Okay, but they're just like churning out content because they know that they can make money, they can get the subscription service, they can get the eyeballs.

But they make great movies.

Content is suffering.

Why?

Because they make some good movies, but they don't make enough good movies.

Well, they make content for everyone, and not everyone wants to watch Oscar-worthy movies.

For the most part, I hate watching serious movies.

Like Netflix caters to me in other ways.

That's fine, but they're taking away the opportunities for those Oscar movies to be made because they're snatching up all the talent.

So Adam Sandler has made a movie.

No, no, shush for one second, because you're making no fucking sense.

So how are they taking opportunities away from Oscar movies?

Because they're taking the talent and signing them to these massive deals.

So you're mad that Netflix is taking money from Rich Hollywood Studios?

No, I'm just saying that.

Who's suffering here?

I don't follow your logic at all.

Who's suffering here?

The people that enjoy good movies.

Why?

Because there's even more platforms for people who want good movies to get access to them.

I simply disagree.

You're making no sense.

Just admit that.

Admit it.

I think at one point I was making sense, but you've yelled me into not making sense.

Just because you yell at me, I'm not making any sense.

You're just like really on one today.

Like, I need you to calm down.

Oh, my God.

I fully matched your energy.

That's all I needed.

I didn't even get to the headline yet, okay?

Because you're going on some tangent about Hollywood Studios.

The Oscar viewership has dropped to record lows.

Because there's no movies.

Makes perfect sense.

Who's going to watch the Oscars when there are no movies?

Okay, if you don't let me talk, and I know what that sounds like coming from me.

Okay, go.

Thank you.

Last year's viewership reached 23.6 million viewers, which was already an all-time low.

This year, 10 million.

Wow.

They dropped by over 50%.

Wow.

So it was a steep decline in viewership.

The 93rd annual Academy Awards were watched by 9.85 million viewers.

That accounts for a 58.3% drop, losing 13.75 million viewers from last year's numbers.

And last year's numbers were already low.

Was it remote or were people in person?

It was like a very small cocktail party.

So it was in person.

There was a red carpet.

Everyone was sitting in the same room.

But I don't even feel, like, of course, award shows, and we've been reporting on every award show's numbers.

They're all down, not by this much, but also, their record low numbers are still higher than like the Grammys and the Emmys.

So

the thing is, and this is just my opinion, I think of all the award shows, for some reason, the Oscars rub me the wrong way in the sense of like, read the room.

It's just like the Oscars are, for me, like, you know, very snotty, very like celebrity, very, very out of touch almost all the time, especially after coming off of this year when like people have gone through so much.

I just like can't explain how much like I don't need to hear Francis McDormant like howl at the moon.

Do you know what I mean?

That's my opinion as to why the numbers are so down.

Obviously, other circumstances, too, like, you know, every year, you know, less and less people have cable.

And this year in particular, like, people are just like, they don't care.

But I think it's more of like a

read-the-room situation.

Like, the Oscars normally feel so out of touch to me.

And this year, it's like, are you serious?

I think it's also just like,

what are we watching?

And yeah, a lot of people, like, I mean, I had literally not heard of most of the movies.

I don't, I don't, again, like, maybe I was off base.

I don't know.

One movie that was released this year, apparently I watched one movie that I thought was like a made-for-TV.

I didn't realize that,

what's it called?

Promising Young Woman.

I didn't realize that a Promising Young Woman was the movie of the year.

We turned it on.

It was on Amazon.

It was a fine movie.

But I thought it was just like, what are the movies that you like with,

oh, I don't remember her name.

She goes to, she gets accepted to college.

She has that boyfriend.

To all the boys I loved before.

Yeah.

And that's a rom-com.

This was a serious movie.

Wait, were you even paying attention?

Yes, I guess that I just thought that it was on a similar level in terms of because it was on a streaming service?

Yeah, maybe.

I mean, I think also the fact that movie theaters have been closed down for over a year definitely had something to do with the fact of like nobody caring about the Oscars.

Yeah, it's a combination of movies.

I think it's also a combination of, or lack thereof movies,

lack of movies,

and the declining cable, as you mentioned.

I think it's a huge thing, too.

Like, I wonder if they made it a little bit more accessible, if it was like on Made for Social in some way.

Yeah.

i wonder if those numbers okay so that's interesting like take into account the amount of people that like so you think that like streaming services are ruining the movie industry but that they should also help the oscars with their viewership

i think that streaming services are ruining the movie industry repeat your convoluted statement that i disagree with already no no i'm just pointing out a contradiction you just made it not a contradiction it's at all so you agree that you just said before that streaming services are ruining the music industry i mean the movie industry streaming services are ruining the movie industry industry, yes.

You said that, you stand by that statement.

I do.

You also just said that, like, social media and these new platforms should help make the Oscars more accessible because people don't have cable anymore.

Do you not see how that's a contradiction?

No, there's a huge difference between cable and streaming services.

How?

What do you mean?

They're two completely different things.

No, but you're not saying that.

You launch a streaming service on your phone.

You're not saying the Oscars should be more accessible.

But then you were clowning on Netflix and

for making movies more accessible.

I did not use the word accessible once.

I said that if they wanted to get their viewership up, they should be where the eyeballs are.

I'm really feeling like Jackie today, just like pointing out inconsistencies.

No, no, no, but they're not valid inconsistencies.

I got you.

Just like, I would take the L.

It's not a valid inconsistency.

It's very, very valid.

No, it's not.

The eyeballs are on social.

So that's where you want to be.

For sure.

But the eyeballs are also on Netflix and Hulu.

Who wouldn't want to be there?

No, of course they would want to be there.

Then make better movies.

I just feel like we're in a really, like, I don't know if people are following what we're saying.

We're like in a really niche argument right now.

But all in all, the Oscars were down 58.3%.

And I feel like they deserved it.

And I don't feel bad for anyone involved.

Sure.

Whatever.

That worked for you?

Yeah.

Bad movies.

Why am I going to watch something about bad movies with no stars?

Was Leonardo DiCaprio on a movie?

I don't think so.

You said you didn't see it in the movies.

How do you know if they're bad?

Because none of them are.

Valid inconsistency.

That was a good one.

That's true.

No, but I saw that one movie.

That's true.

Next movie.

That was the movie.

From page six, Andy Cohen reveals the biggest topics covered at the Kardashians, reunion taping.

So I know, you know, that the Kardashians show on E, Keeping Up with the Kardashians, is in its final season.

Yes.

They're going to Hulu.

They're going to make another show.

But this specific show that we all grew up watching is Kaput.

And Andy Cohen, you know, from Bravo.

He hosts reunions for all of his shows.

He's hosting.

Andy Cohen from Bravo.

You don't have to treat me like a moron.

Okay.

He is hosting a reunion for the Kardashians, like a 20-year in the making.

They cover everything.

So he, it's already been filmed.

Yes.

Andy Cohen revealed that Courtney, Kim, Chloe, Kendall, Kylie, Chris, and Scott, so there's no Rob and no Caitlin, didn't hold anything back when he sat down with the family to film the Keeping Up at the Kardashians reunion special.

Here's what he said.

I will say that by the end of the day, I do not think there was a topic that we did not cover.

Kim and Chloe specifically were like, we want to do this.

We want to do this right.

We want to go out with a bang.

We want this.

We want to go here.

Do your thing.

Do your thing so

wait so but there's a typo on page six it was intimidating when he sat down with them because they were so not used to it and he thinks that chris is very conscious very consciously didn't want to do this special

um because you know she's like the she's in charge always but you sit down in front of andy and you tell him you know ask us whatever you want Andy's in charge.

So he got the vibe that Chris like wasn't, you know, wasn't feeling thrilled about it.

So here's what they got into discussing.

Kim's robbery in paris which i've heard her speak on a few times the david letterman interview and on the show uh caitlyn jenner's transition kim's marriage and ongoing divorce from kanye west chloe's divorce from lamar and the cheating scandals with tristan thompson that's what andy cohen said but the most draw-dropping moments for fans may be when chris finally addresses whether or not she set up the infamous sex tape with kim and ray j before the keeping up with the kardashian premiere i

this is what andy said i think as it went on they all really started leaning into it.

And Kendall at the end said, wow, this was so great.

We actually talked about so much stuff we never talk about and we've never been able to put to bed or address.

And we did it.

And we actually did it.

Chloe is a big Bravo fan, and Kim is just so smart, he said.

And by the way, I fell in love with the whole family in the way that I think everyone who watches the show ultimately winds up falling in love with them.

I really fell in love.

I think they're really impressive.

Only two of them went to college.

Cohen revealed that he was set to host The Keeping Up with the Kardashians reunion earlier this month on Twitter.

So this is obviously good press for Keeping Up with the Kardashians and it's made to make you want to watch the special and it's working because this sounds so good.

Yeah, but like you can also already tell that like they're not going to divulge anything that is like too juicy.

There's a 0% chance that Chris Jenner goes on that show and says that she set up the sex tape.

Right.

You sick.

But there have long been rumors that that is exactly like how their entire career got started.

So the fact, whether or not she'll ever admit to it, the fact that that rumor made its way to Chris Jenner and she's addressing it, like, that's crazy.

And that's really only something Andy Cohen could do.

And that is why he is who he is.

And that's why, even after all this time, like

no

Bravo, no reality show reunions can compare to Bravos.

Like, this is what he does.

It's his bread and butter.

That's how he got started really getting on TV by hosting the reunions.

And everyone was like, who's this weird, like, you know, guy?

And he's just so natural at it.

And I actually cannot wait for this special.

I I think it's going to be so good.

And

me and Jackie spoke about this.

The last season of Keeping Up with the Kardashians, some of the episodes have been

painful, like so scripted.

No one even wants to film anymore.

It's just like painful to get through.

But Andy is all about the substance.

And I think we'll get a lot of good substance from this special.

Reunion episodes are always interesting.

I agree.

And the Kardashians in particular are interesting.

I mean, even their worst episode is better than half of the Real Housewives trash, in my opinion.

I completely disagree.

Okay, that's fine.

But even their worst episode is better.

I'm saying something.

Even their worst episode is better than...

Wasn't I saying something first?

No, no, no.

I was leaving.

You cut me.

Roll the tapes.

I was just going to say, even their worst episode is better than the best episode of another shitty family TV show.

Like, every family thinks that they're so great for their own reality show, and most of them sting.

So there's something to be said about being on the air for 20 seasons.

That's what I said.

I said, even their worst.

You say they're real house-wise.

Don't clout on Real House-wise.

Real House-wise is quality content.

Some of it is.

Real House-wise keeps the lights on in here.

Some of it is.

I would say most of it.

Every franchise has a bad season now and then, but it's don't use that as in your example.

Interesting.

I'm just saying, some

Real Housewise franchises are better than others.

Obviously.

But all in all, will you be tuning in?

Sure.

Well, I'll I'll be tuning in, so therefore, you will be tuning in.

I said sure.

No.

Did you say no?

Well, Porter is with you.

Get off the gas today.

You said, will you be tuning in?

Seriously?

Seriously, just take a minute.

You are like really coming for me today.

Chill.

You said, will you be tuning in?

I said, did you hear what I said?

I said, chill.

That means you don't finish your stupid point, okay?

Next up.

Oh, right.

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Ben, seriously,

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Oh, my God.

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Third story of the day.

That sounds like a wonderful product.

I just have to say.

By the way, I have one at home.

You can use it.

I need it.

So, from New York Post, you saw that Elon Musk is hosting SNL this week.

Oh.

So, his SNL hosting gig is causing some outrage amongst the SNL cast,

giggles turned to groans for some members of the SNL Ensemble Saturday when NBC announced that Elon Musk, 49, will helm their sketch comedy show as a host alongside musical guest Miley Cyrus.

The contentious Tesla CEO, I didn't even know he was contentious, will be the first non-actor or non-athlete to host SNL since Donald Trump in 2015.

Elon Musk tauntingly confirmed his upcoming gig, tweeting out, let's find out just how live Saturday Night Live really is.

He punctuated his cryptic post with a little purple devil emoji.

But Saturday Night Live quipster Boen Yang, you know Boen Yang?

Yep.

He's honestly one of my favorites.

He's great.

Seemed to have hoped that Musk's social media memo was nothing more than a joke.

So Yang questioned in an Instagram story, he attached a screenshot of Elon's tweet and said, what the fuck does this even mean?

Then AD Bryant echoed Yang's concerns and posted a Bernie Sanders tweet about

how like the 50 wealthiest people in America today own more wealth than the bottom half of all the people.

So, and then she added a little message.

Let me repeat that because it is almost too absurd to believe the 50 wealthiest people in this country own more wealth than 165 million Americans.

That is moral obscenity, the cyber barb continued.

So then a writer from SNL, Andrew Dismukes, joined in and said, the only CEO I want to sketch with is Cher

E.

O'Terry.

I don't care what that joke is, but maybe some other people do.

So it...

People online were like all feclemp that it was him, but now SNL cast members, which like I don't think I've ever seen them,

like you're like, that's like the company you work for.

Like you're supposed to like, you know, I've never seen them even comment on the selections of hosts.

And at the end of the day, like Elon Musk is one of the biggest celebrities, tycoons, whatever you want to call them in the world.

So this is good for the show.

Yeah.

Do you want to dive in first?

No, go so that I don't say something that maybe.

Kooroo.

Elon Musk is a fucking legend.

Totally.

What's the problem?

I don't understand.

Like, why is there always a problem?

No, it's not even that.

It's like,

the cast is so stupid.

First of all, let this be known.

I hate SNL.

I've loved SNL for the longest time.

It's not funny anymore.

Nine times out of 10, SNL is not funny.

The skits are bad.

COVID SNL is

horrendous.

We don't talk about that because that was so dark.

Like, it was really fun.

I prefer to watch, give me the Will Farrell SNL skits on repeat every Saturday night.

Give me old, like literally anything.

Like, I just, old episodes, like, I'd prefer that over any of this trash.

That let that be known first.

And when there is a good episode, there's always something dragging it down.

There's always a problem that doesn't know.

Elon Musk hypes things up on social for a living, in addition to being the smartest man of our generation.

The Albert Einstein of our generation.

The social visionary.

You see what he does with Dogecoin.

He goes on, he hypes it up.

He says, Doge going to the moon.

It's just press.

Everybody buys Doge.

He uses his social to drive press.

So he probably was just driving viewership for SNL.

I didn't think there was anything wrong with it.

Let's let's see how live it really is.

Like he, all that he did there was get more people to go and watch SNL.

So do you think that the cast members had a problem with him being selected or his tweet?

Because I didn't think there was anything wrong with him.

It's so that AD Bryant

had a problem with him.

Has a problem with him.

And by the way, I think she's very funny.

No, and I do agree with AD Bryant.

Like, that is a crazy statistic.

But what the fuck does that have to do with him?

Can I?

Yeah.

It is a crazy statistic.

Like, 50 people own more wealth than 165 million people, like, 100%.

Like, that is crazy.

And that's so fucked up.

But, like,

Elon Musk built a company.

Like, that's not.

We live in a capitalist, like, that just is what it is.

So, like,

so he shouldn't host SNL because he's too rich?

I just don't understand.

Take it up with the government.

It's a big problem.

Elon Musk, it's not his fault.

He's playing the game that we allow him to play.

Change the rules.

You can't be pissed at the player.

That's a great analogy.

It's crazy.

Yeah.

Change the rules.

I agree.

It's fucked up.

It's a gain.

There should be a better distribution of wealth, especially considering the amount of people that are struggling and living in poverty.

Right now,

you can't hold Elon Musk accountable.

It's not Elon's fault.

No, especially because I have to assume that the guy does donate a significant amount of money.

No?

You have to assume someone else.

I have to assume.

Yeah.

But yeah, no, I mean, I really hope he does.

Me too.

Let's talk about that.

Elon, if you're watching.

By the way, speaking of Elon, have you spoken about the time we met Elon Musk?

It's in my book.

Go to Amazon and search Girl With No Job book.

It's called Girl With No Job, The Crazy, Beautiful Life of an Instagram Third Sponsor.

I don't want to spoil it here for anyone who hasn't read the book yet.

Got it.

So buy the book and you can learn about that story.

Should we talk about how me and Elon are really friends?

Uh-huh.

Do you remember that he followed me on Instagram for a long period of time?

What?

Did he unfollow you?

No, he deleted his Instagram.

So I'm sure the one who reactivates it, I'm still somebody that he follows.

You know that?

Yes, he follows me.

Oh my God.

That's so exciting.

We basically are brothers.

Yeah, pretty much.

Yeah.

We're brothers.

Are you going to leave me for him?

No.

Okay, cool.

Well, I would let you.

That's the thing.

No, but I would maybe

leave you for the day to go hang out with him.

Oh, but not romantically?

No, we're brothers

sometimes brothers kiss

oh gosh um

well I'm excited I will be watching and I hope that you know it's not gonna be awkward when Elon shows up you know you think he's already here where do you think he's staying should we go to his hotel he's everywhere elon is everywhere yeah he's all powerful did you see all knowing that Kylie and Chris and Kim took his like underground tunnel

I saw that that looks really creepy basically he his company like they built this like underground tunnel from L.A.

to Vegas, and you can get to Vegas in like an hour or something.

Yeah.

And it's basically just like one long coffin.

And I was watching Kylie's stories, and I was literally going to vomit.

Like, what if you have to pee, first of all?

Second of all, like, what if you change your mind?

Like, how do you turn around?

It was just like this long, like, MRI machine.

So to the, how do you change your mind?

You can't change your mind when you're on a plane.

So I don't really understand that call.

I guess.

You get on a plane, you're going.

When you get there, you're there.

Something about it just looked like it's such a confined space.

It looked super claustrophobic.

So what needs to happen, it reminded me of like lost, like when they get in like that little submarine and they go back to the mainland.

Take some, get a relief band.

Or get like a, you know, like take some Valium or like

you're gonna need some stuff.

It would just scare me.

Like, I don't know.

No, for me, I would need, I would need some drugs.

Yeah, right.

It's like an MRI.

Yeah.

It's like an MRI.

Yeah.

But that's fine.

Like, just give me a little something.

Next story is a little more Kardashian news.

Kanye West's Yeezys just sold for a record-breaking $1.8 million.

So Kanye West's Nike Air Yeezy samples have sold for $1.8 million in a private sale, making them the most expensive sneakers in the world.

The shoes blew past their original valuation of a million dollars and fetched the highest publicly recorded price for any pair of sneakers, confirmed by Sotheby's auction house in a statement on Monday.

Wow.

The American rapper premiered the Yeezy prototypes in 2008 at the 50th annual Grammy Awards, although the style style never officially hit the shelves.

Today, Sebasties confirmed they are the first recorded sneakers to sell over a million dollars.

Oh my god, CNN, how repetitive are you?

So, are they the first recorded pair over a million dollars?

A million?

Yeah,

and they sold for 1.8.

Billion?

Are you saying billion or a million?

Wait.

Oh, the single shoe.

A pair of shoes.

Okay, you said billion earlier, and I was thinking that you were talking about the brand.

You're saying a single pair of shoes, just to recap your story.

I'm sorry, did I say billion?

Yes.

I don't think so.

Okay, you did.

So, yes, so a sample from a 2008 collection that never made,

that never hit the shelves has sold for $1.8 million.

Got it.

And they were West's very own pair that he wore to the Grammys.

They're a size 12.

They were acquired by Rares, which is an investing platform that allows users to buy and trade shares in limited edition and highly sought-after sneakers.

The CEO and co-founder of Rares, Jerome Sapp, said in a press statement that purchasing the Grammy-worn pair was akin to buying a piece of history.

He continued that

our goal in purchasing such an iconic shoe is to increase accessibility and empower the communities that birthed sneaker culture with the tools to gain financial freedom through Rares.

I mean, and then the Sotheby's head of streetwear said that the sale speaks volumes of Kanye's legacy as one of the most influential clothing and sneaker designers of our time, which I do agree with.

Cool.

Crazy.

Yeah.

I mean, supply and demand, man.

Supply and demand.

One of one.

What is the most amount of money you've ever paid for a pair of sneakers?

Those Louis Vuitton ones recently.

$1,000.

Hmm.

Crazy.

That was too much.

And it was a birthday present from you.

So I really needed that.

Yeah, so sorry, let's just take a step back because I got those for you.

So you asked.

No, I said, what is the most amount of money?

You.

That was a gift.

You can't take my gift and make it your thing.

Got it.

So actually.

I literally knew you were going to say that.

So actually, you bought me something and then I returned it and used it to buy the sneakers.

So again, who paid for it?

You did, but who bought them?

Me.

Me.

Not really.

You were just the one at the store.

You bought the AirPods.

And you were the one at the store because you would have let me come to the store with you.

That's not true.

So now, back to my original question.

What's the most amount of money you've ever spent on a pair of sneakers?

I know you love like common projects.

You have like some cool basketball sneakers.

I've only a couple hundred bucks.

Yeah, you're not like a crazy sneaker head.

No, I mean, the idea of owning a piece of a sneaker is the dumbest fucking shit I've ever heard in my life.

That's what that trading platform is.

You own

the platform that bought the sneaker.

Yes, you own a share of Kanye West's sneaker.

It's the dumbest thing I've ever heard.

You can't wear them.

You can't put them on your shelf.

It's insane.

Well, that is dumb, but I did like what the guy said.

But the point of Rares is to increase accessibility and empower the communities that birthed sneaker culture with the tools to gain financial freedom.

Yeah, I mean, that's cool.

That's cool.

So if that works.

Yeah, it's also a really, really good way

for the platform to look good and the platform to make money

ripping off people in their houses.

I mean, that is a fair statement as well.

Great.

So now you get 3 million people each giving a dollar to own a piece of Kanye West sneaker.

Well, this is also just great press for this platform.

I hadn't even heard of it.

But do you get what I'm saying?

They're positioning it as financial freedom for the people that birthed Kanye, but really they're just

whatever.

Having them each buy a thread of his shoe for two times the amount of money that they paid.

So now all of a sudden Kanye West sneaker is worth $3.6 million when they only paid $1.8 million.

Yeah, but then the people who bought shares make money too.

It sounds like it works for everyone.

I don't think so.

Because it increases the value and they bought a thread for a dollar.

Now the thread is $3.

I'm not entirely sure how it works, but it sounds like a good system.

Okay.

Like its own little economy, essentially.

I don't like it.

Okay.

Well, speaking of things I don't like, we have one more story about basketball.

But they actually relate perfectly.

NFTs are very similar to what we're just talking about.

Okay, great.

And we're going to get into the NFT discussion in a minute because the NFTs are brought to you by Noom.

It's not, okay, so Noom, we know, you guys know we talk about a lot of...

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All right.

The Golden State Warriors become the first professional team to launch NFT collections.

The Golden State Warriors launch a non-fungible token.

Oh, is that what it stands for?

On the Open Sea platform Tuesday morning, becoming the first professional sports team to do so.

This is the wave of the future, the president Brenchen Schneider said.

So we've been studying what the best way for us to get involved and create something for our fans is.

NFTs have been around for years, but they've really become more mainstream and popular this year.

The inflection point for us was to really watch,

the inflection point for us was really just watching NBA top shots start to explode.

Yep.

Okay, so honestly, these words

mean nothing to me.

Yeah.

Okay.

NBA Top Shot

took basketball cards and turned them into NFTs.

And an NFT is what?

An NFT is a, whether it's a static, it could be an image, it could be a video, it could be a highlight, but it's something that replaces a baseball card, a basketball card, a piece of art.

So it's in the digital card.

It allows it to live digitally.

It's a digital

collector's card.

Correct.

But it's only one of one, even though it's digital and I could take a screenshot of it.

Well, it could be one of one.

It could be one of 60.

It could be one of 200.

They assign value anyway.

You have to buy them, but you could also just screenshot it.

So that's where I don't understand.

Correct.

It doesn't make sense to me for most things.

For basketball cards, it's starting to make a little bit more sense to me because

when you own a lot of basketball cards, you're not really displaying them anyway.

They're probably sitting

in a box or in a binder or in a sock drawer anyway.

So what's really the difference between it sitting in there and sitting on your phone?

But for things like art, I can't possibly wrap my head around why you would want to spend millions of dollars to not have the piece of art hanging on your wall.

Unless you're not collecting art to collect art.

You're collecting art because art is a currency and there's a market saying that this art is worth something.

So cool.

If you are simply going into NFT art collecting because you want to make money, then of course supply-demand makes sense.

But if you're actually trying to accrue art because you enjoy it in your home, then this just doesn't make any sense to me.

Like I honestly, like I still don't get it.

Which part?

Like the whole thing.

Yeah, it's confusing.

What website do you buy?

You have to download an app?

How do you buy it, like get involved?

For NBA Top Shot?

Like for anything.

Well, for the NBA, it's NBA Top Shot.

It's run by the the NBA in coordination with this company.

I'm forgetting the name of the company.

And what they do is they release like highlights from the vault of footage that they have.

So for example, YouTube, basically.

Yeah, yeah, basically.

Like,

that's the thing.

It's like, there's nothing on an NFT that I just can't Google and find or screenshot.

I don't understand.

I go to the website.

And it's like, bid on this NFT, and they're showing me a picture of it.

I'm like, can I just screenshot that and add it to my camera roll?

Yeah, but I guess that's sort of the the equivalent, like you can just go and take a picture of a LeBron James rookie card and keep it on your phone.

No, that's not the same.

Because a LeBron James rookie card is a tangible thing.

You can have it.

Me having the NFT either via screenshot or via purchase, I still have it digitally.

Okay, so then it's the equivalent of you can have a fake Louis Vuitton purse.

Yes.

It's not the real one.

That is the correct analogy.

Okay.

You want the real one.

Look, a lot of people don't.

Okay, so then for the ones that don't, this won't ever appeal to them.

I think that in general, and people are talking about this, most NFTs that are created and most that are in the market will fail.

Like they're going to go to zero.

People have paid for nothing, and it's a massive Ponzi scheme.

But there will be a portion of them that will always hold value, and it's just a good investment.

There's just like a lot of things going on right now that I personally do not understand.

Like, have you heard of BitClout?

It's a new social media platform where basically, like, oh, I saw this.

yes, your fame or your followers equals like your value in the market.

And, like, literally, somebody fucking took my book cover and made themselves

like a profile as me and like started trading.

And like, they're up to like $30 already.

Like, it's so janky.

Like, all this stuff going on, like, I actually don't understand it.

And like, I'm starting to feel old.

Whereas, like, I'm, you know, a TikToker.

Like, I get the younger generation.

I do not get this stuff.

By the way, I don't think that this is the younger generation.

I think that this is like nerdy, older generation.

They have to stop.

That's taking advantage of younger generation.

They nerdy old men have to stop and their money.

I can't fucking keep up.

BitCloud.

I saw that.

I'm barely hanging on with Doge.

Let's check my Doge.

I should have sold it at 0.4 like everyone else.

0.27.

Fuck.

You still did pretty good.

Yeah, look, I mean, I put in $200 and now I have $1,074.

If I was at the casino, I'd be very happy.

But I'm just going to hang on.

You know, maybe one day, like, it'll go to, you know, $10.

How much would I make if it went to $10?

A lot.

well please like go to ten dollars that'd be so sickening a lot so there's just like a lot in the world going on that like i just refuse to kind of understand and i feel like i have a very high threshold like i you know invested in tick tock like i want to know what what the world is up to bit clout bitcoin bit invest in tick tock oh you mean like my time and energy got it okay very different Oh, I guess

I wish I invested in TikTok.

No, like I invest my time to like be a well-learned, I am a pop culture connoisseur.

It is my job to know what's going on in the world, but they are making it so hard.

No, it's it's something that NFTs.

It's something that I read the other day that I thought was very interesting that is very much in line with this.

We've become a culture that is just so obsessed with making money off of absolutely everything that we do that you can't possibly enjoy anything anymore.

So when something like this is presented, it's like, oh shit, I can make money off this NFT.

I can make money off having this piece of art.

I can make money off of BitCloud and new social.

You're right.

It has nothing to do with the art.

And that's the by the way, it all goes back to it.

They're ruining the art industry.

It's the same thing.

They're ruining it.

That was hysterical.

But it's true.

Every industry.

Every single thing.

What industry, in your opinion, is safe?

I don't know.

I don't know.

It's all fucked.

What was I saying?

I don't know.

No, I was making a really good point.

The art industry.

It all comes back.

No, there was more.

For the sake of

this TikTok the other day.

It's like,

used to be a guy goes and bakes banana bread, or a girl goes and bakes banana bread because she likes baking banana bread.

You can bake banana bread because you like it without launching a banana bread business.

That is so true.

That is so true.

You don't have to sell your banana bread.

You can do it because you like banana bread.

Your friends like your banana bread.

Your mom likes your banana bread.

No, you're right, by the way.

We live in this like hustle culture.

That's what we're doing.

Yeah, where you have to monetize every aspect of your life.

And you can just enjoy things without it.

And this is the exact culture that it breeds, where it's like, now I'm going to, everybody's like, oh, NFT, NFT, NFT, doge, doge, doge.

Like there's quick money.

We live in this culture of like people just being obsessed.

Like rise and grind, get up, Monday motivation.

We got to hustle today.

Hustle, hustle, hustle.

And it's like, just go to work and relax.

Like, we are in this like money-obsessed.

Or don't go to work and relax.

Do whatever the fuck you want to do you told me just be happy so I think the name of today's episode is going to be something about how all the industries are dying they're dead the industries are dead no no

and SNL is dead too we've got art we've got music we've got movies and we've got SNL and the only thing that's not dead Musk

he's gonna you know it's not dead tech right

and that's why Elon Musk has more money than 165 million dollars million people it by the way I'd say that you said that he was amongst the 50 the top

50 50 wealthiest yeah he's like in the top like three yeah i would say that he

he deserves to be there and we should just remove the other 49 why you don't even know yeah but he's a genius no he really is that damn guy builds rockets no and you're totally right about like what you said is so true like that statistic is mind-blowing but it's really not elon musk's fault and like hating the rule like we live in a country where it's like the american dream it's so hard to get there and there are so many obstacles so it's like, why is it Elon Musk's fault?

Like, don't hate the player.

It's not his fault.

Yeah.

But that's our show.

And I really have enjoyed hearing your take on so many things.

And is there anything you want to say?

All industries are dead.

No, that's it.

Okay.

It's good.

Thank you for being here.

Where's Theo?

Is he still with you?

Yeah, he's dead next to me.

Thank you so much for being here.

Everyone, make sure to follow Ben on Instagram if you want some premium content.

And also follow Theo because he's just like constantly putting, he's actually putting his show on there.

Just look, just look at him, he's stunning.

He's stunning.

If you're listening to this podcast, you're missing out on literally the most gorgeous moment between father and son.

He's perfect.

Thank you guys so much for listening to the morning toast, the millennial morning show, where we deliver the fast five stories that you need to know every Monday through Friday on YouTube.

So, if you're watching us on YouTube, please feel free to subscribe and give this video a thumbs up.

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I hope you guys didn't turn this off yet because tomorrow I'm joined by Jackie, podcast only.

Jackie O podcast only.

Tomorrow, I hope everyone didn't miss that.

Have a great day, you guys.

Thanks, Ben, for being here.

Thanks, Theo, for being here.

We love you so much.

Bye.

Bye.