The Evolution of Mobile Advertising Explained: How to make Ad revenue by Felix Braberg

27m

In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings.




He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations.


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101 ad monetization guide


https://lancaric.substack.com/p/getting-started-with-ad-revenue-applovin


https://lancaric.substack.com/p/everything-you-need-to-know-about


https://lancaric.substack.com/p/getting-started-with-ad-revenue-unity


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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.


Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠


Youtube: https://youtu.be/Q9W04l1u8UI




Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg




Chapters




00:00 Introduction to Mobile Mediation and Ad Revenue


03:05 The Evolution of Mobile Advertising


05:48 The Rise of Mediation Platforms


09:07 Understanding Mediation Platforms: Pros and Cons


11:59 How Ad Revenue is Calculated


14:59 Best Practices for Ad Networks


17:53 Strategies for Soft Launching Apps


20:46 Scaling and Ad Stack Optimization


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Matej Lancaric


User Acquisition & Creatives Consultant


⁠https://lancaric.me


Felix Braberg


Ad monetization consultant


⁠https://www.felixbraberg.com


Jakub Remiar


Game design consultant


⁠https://www.linkedin.com/in/jakubremiar


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Takeaways




Mobile mediation is crucial for maximizing ad revenue.




The App Store's launch in 2008 revolutionized app discoverability.




AdMob was the first to show ads in mobile apps.




Mediation platforms help developers get better ad prices.




ECPM and fill rates are key to understanding ad revenue.




Competition among ad networks increases revenue potential.




Soft launches require a focus on ad impressions over ECPM.




Scaling requires a more sophisticated ad stack.




Understanding user behavior is essential for ad success.




The mobile advertising landscape is constantly evolving.


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Please share feedback and comments - matej@lancaric.me


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Felix Latest Article -


https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

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