🌾 Little Farm Story: SayGames’ New #1 Title. The Ad Simulator Farming.
Today, we dissect Little Farm Story Idle Tycoon — SayGames’ latest farming-idle hybrid that feels like a mashup of Dreamdale, My Perfect Hotel, and Idle Breaker.
Key insights:
Gameplay Loop:
Clearing grass → unlocking fields → harvesting → selling resources.
Heavy reliance on ads for progression (resources, boosts, even eggs).
“Annoyance monetization”: progress gates force you to watch ads or buy “No Ads” pack.
Monetization:
~$67–70K/day in revenue.
~53% from ads, ~47% from IAP.
Ad breakdown: ~$24K rewarded, ~$10K interstitials, ~$500–700 from banners (“why bother?”).
“Remove Ads” pack is likely the top IAP — players pushed into it by frustration.
Design Choices:
Map expands with resource conversions (tomatoes → ketchup, chickens → eggs, wood → upgrades).
Inventory/capacity upgrades disguised as RPG-like gear, but tied to ad rewards.
Cosmetic shop + IAP items scattered on map.
UA & Creatives:
Ads mirror Township / Playrix resource ads and Century Games’ UA tricks (suction devices, backpacks).
Low-poly art style keeps CPIs down, but LTVs capped.
Playables + AI-generated UGC, but “Township-from-Wish” vibe.
Heavy interstitial cross-promo inside SayGames portfolio (even multiple in a row).
Market & Scaling:
Currently SayGames’ #1 title by IAP revenue.
~$2M monthly run rate, growing but not viral like Dreamdale or My Perfect Hotel.
Audience skew: ~63% US revenue, Tier 1 heavy.
Takeaway: Little Farm Story is a polished ad-driven idle hybrid, but its top IAP being “Remove Ads” caps its growth potential.
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---------------------------------------
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Game Overview
03:48 Gameplay Mechanics and Features
07:25 Monetization Strategies and Ads
12:42 In-App Purchases and User Experience
17:17 Revenue Insights and Conclusion
18:15 The Decline of Traditional Ads
19:23 User Acquisition Strategies in Gaming
21:17 Ad Monetization Archetypes
23:46 Comparative Analysis of Game Creatives
25:57 Performance Metrics and Revenue Insights
28:30 The Future of Game Scaling and IAPs
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - matej@lancaric.me
Listen and follow along
Transcript
Yeah, so in total, it's earning about 67 to 70k a day.
And the funny thing is, here, right, I put in again, which I talked about earlier, I put in the banner ECPMs for a similar type of geos, and I'm just like, why do you bother?
Yeah, so
I'm going to ask you, yeah, yeah, 10 rewarded ads, right?
On 60%, I estimated six interstitials on 90%.
So that's 24K a day on rewarded, 10k a day on interstitials.
And then banner.
You have 90 probably on this game time, but that means you're earning like $500 to $700 a day.
Like, why bother?
Like, just get it out.
It's 4 a.m.
and we're rolling the dice.
Mate drops, knowledge made of gold and ice.
Felix with ads making those coins rise.
Jack up designs, worlds chasing the sky.
We're the two and a half gamers, the midnight crew.
Talking UA adverts and game design too.
Mateish, Felix, Shaku, bringing the insight.
We're rocking those vibes till the early daylight.
Mate, you ain't master eyes on the prize.
Tracking data through the cyberspace skies.
Felix stacks colors like a wizard in disguise.
Jackups crafting realms lift us to the highs.
Two and a half gamers talking smack.
Slow hockey sick, got your back.
Ads are beautiful, they like the way.
Click it fast, don't delay.
Uh-huh.
Uh-huh.
Uh-huh.
Uh-huh.
Uh-huh.
we should.
And I copy doing the intro today.
Thank you very much.
Hey.
Hello.
Hello.
To another
super exciting episode of Two and a Half Gamers podcast.
Maybe you stuck with that fucking terrible
accent sound or whatever voice you just said.
Can you break my intro?
Didn't you break my intro?
I've heard since I was in Slovakia last time.
What the fuck?
You can continue now.
Man, don't ask me for intro, then break it yeah because i mean just use your your own voice you use your own voice please okay you can continue i'm quiet anyway uh yeah so today we're gonna talk about a game called little farm story idol tycoon which is basically a blast from the past because this game is a mutant of my perfect hotel dreamdale and idol shelter basically so it's gonna be ads ads more ads and then you figure out that nothing matters, only ads.
There we go.
My name is Jakubremier.
My name is Matil Ancherich.
And I'm Felix Proberg.
And
we are
your
host.
Okay.
It was fucking terrible.
But it's okay.
Yeah, it wasn't very good.
I know.
It's that's fine.
That's what we do.
We don't we don't care.
Yeah, okay, but then it's Little Farm Story.
It's far from Saigames.
Yes, from Saigames.
And it's a lot of different games.
quite some time until we review a Saigames game.
It was like Tower War was the last time, I think.
Probably.
Yeah, and I was
scaled because it scaled.
We didn't cover it when it was big.
The Tower War.
Yeah, we did.
No, it wasn't that big yet.
That big.
So
two and a half steps ahead.
Too much steps ahead.
As usual.
Anyway, so as you see here,
it's very similar to something like Dream Dale, a little bit of uh sliced my perfect hotel, a little bit of idle shelter.
I'll show you how, but basically, you start with this usual person.
Uh, it's a very, very polished kind of a Sagan's loop that they're working on, where everything is covered in grass actually.
So, everything's like this that you literally need to like go and cut out to pretty much even see anything.
That's that's the first thing that starts.
You know, you know, like quite interesting.
Idlebreaker, yeah,
idle breaker.
breaker ish yeah yeah much more let's say resource focused harvesting stuff so that's there then you have this kind of seller account which is like the main thing here where like you copy oh sorry copy you sell shit and sell resources also copy like this is the one-to-one township ad basically
yeah kind of
that's pretty much it i just first copy of the township resource ad basically came to my mind immediately oh yeah i've seen this that's there then there's an interstitial again for acecraft, which is going to cover soon.
So we'll wait this one out.
Um,
what Moloko ad.
Moloco ad.
Oh, how do you know?
I can tell.
Okay, we need to do this quiz one day because, like, I was showing off to my girlfriend earlier, and I was showing in the cab.
I was like, Yeah, Moloko ad, list off.
And she's like, How do you know?
I'm like,
Yeah, I've seen, yeah, I've seen shit.
I've seen shit.
Okay, let's do this stuff.
Yeah, anyway, so you get here, you unlock these fields as usual you uh harvest resources on them you see them again you harvest more resources and at some point you hire a guy to do this for you and automate them that's that's the usual
yeah uh this is dreamdell my my perfect hotel is a little bit different you build rooms there and the resource kind of continues to be the same here it's a little bit different then there are these power-ups and boosts spread along the stuff which is most of the time focused on either capacity on speed or just directly, like you bring tomatoes here, and he makes ketchup out of it.
You want ketchup, just watch an ad.
Why bother with actually playing the game?
Yeah,
that's the theme with most of these things.
Like here, for instance, like, I don't have the resources, who cares?
Watch ads.
Like, you get the resources.
Or, like, here, like, wheelbarrow of eggs.
Why should I need eggs?
Anyway, you go and you unlock more and more shit, you repair structures, like, this whole map kind of increases.
And then you get to this, like, you see, this is the idle share little part that i was saying where you have these like this is literally taken from idle shelter idle breaker idle breaker sorry idle breaker yeah that's one there um so at some point you get these and now you need to swing your axe or hammer or what was it to break stuff and get wood out of it that's used for upgrades and so that's there
um
yeah and it expands expands expands expands so you get more different resources more different kind of conversion points which means wet goes into chicken something chicken make eggs for you you get the eggs then you sell them or give them here to grandpa to complete his order and shit so that's there and so on so forth like this goes on and on and on but at some point it starts unlocking other features so first feature is uh daily tasks which is we suddenly care about our level which i don't know if that's anything really doesn't really matter in this game yeah the level progression it's all about the weed whacker level until you get to the level three on the weed whacker whacker and then yeah yeah that doesn't matter anymore you upgrade your main tool basically here into the into the thing then uh there are these tools which are basically like one menu for all the ads that are around here like for instance this one see so you have a nice menu where you can watch the ads and get the tool for amazing three minutes only and uh get 100% more power capacity whatever and then you watch another ad and then there is another three minutes another three minutes
there we go shop is pretty easy.
There's nothing really to it that much, except there's a lot of offers.
Are you tired?
Another interstitial?
No.
Ah, zombie tower.
I haven't seen this game, actually.
Really?
Looks like cats.
Yeah.
Oh, it's definitely a popular
against
this one.
Okay.
Oh, I think it's a copy.
It's different.
Or it's not.
No, no.
Destiny, sir.
Doesn't matter.
Yeah, back to the game.
You wanted to know?
That was an ad mob ad, but you know, Felix and his typology of ad.
Because, you know, like we don't, we don't know, so he can just say whatever.
Yeah, yeah.
Yeah, I know, but I'm actually right.
So this is really sad.
That's what we would say if he didn't know.
Exactly.
Yeah, exactly.
And then at some point, it unlocks this.
Not this.
Upgrades are unlocked.
Upgrades are there, yeah.
Upgrades are there.
This is one of the things where level metal, your level matters because it's gating those upgrades.
So if I'm not level whatever five, like here, I cannot even purchase those.
And then it actually unlocks your inventory that's the this is the interesting part and your inventory means your capacity and your movement speed and you have different items actually like your hair or like your brown boots and where you get these in the market for thousand trophies or two thousand five hundred trophies or and
I still don't know where I get them but there's like thirty seven foreign ad only
so it takes a shit ton of ads yeah let me just say that and then at some point I was like what's there like next in the game or like you know how or you can hire people also that's also interesting for five minutes by the way extra yeah yeah yeah that's there but uh i was like what's here and like you see this menu and it's like does it even matter because in this menu is literally you can buy experience which means you can buy all the resources and experience for ads this means that the most efficient way to play this game is basically watch ads outright how long did it take you guys before you figured out instead of running around the map, it's more time efficient if I stand at the place and watch rewards
instead of running around
like an hour, half a day, I would say.
Yeah, and that's when the game was over for me.
I'm like,
yeah, yeah, the problem is that at some point it's just like too, you know, it's completely unkept.
You can watch all the ads all the time.
That's the thing.
Everything's unkept.
There's still interstitial stones in your face on top of it.
You know what's the game over?
If you buy no ads,
special friend.
That's it.
Like you can can just you can just quit.
You can just quit immediately.
Yeah.
But the economy here seems pretty
much bigger than the usual one with this like small suitcase prices and everything.
Like, just imagine for three items.
Basically, isn't that just illusion?
Kind of.
Yeah, it's basically illusion.
Like, these skins, for instance, is nothing.
Like, really.
It doesn't matter.
But yeah, it's just, I would guess, it scales a little bit.
Because
the inventory, for instance, at the Nintendo, it at least adds new functionality because there's dungeons and shit and you add core
combat to it and stuff like that.
I don't think people care about to be.
Yeah, I also think it's for some
misstep here.
Yeah, that's why it's not here.
That's why this is all about farming.
Yeah.
Yeah, this is basically
that resource ad from Play Rex to be
put on
the
Blood Invasion.
Empire Lady.
Blood Invasion.
Blood Invasion.
Blood Invasion.
I'm telling you, it's Blood Invasion.
I know this, but it's an app level.
I know this lady.
Yeah, because you need to go to Google Play directly.
Yeah, that's...
I like this Google Play thing, Blood Invasion.
Wait a second.
That wasn't Sege Games.
Another Segam?
That wasn't SAGAMS before.
Was it?
I don't think so.
It was SAGames on the last interstitial as well.
Either they're doing some cross-promo or their UA team is not paying attention.
If you wait for the last interstitial, there will be also Seigames, which confirms it.
There was a lot of Segams, yeah, but I but for some reason, I didn't think like Blood Invasion was developed by Segames before, but maybe I'm just their publisher as well, right?
Mainly publisher.
Oh, it says
what do you think about the
IAPs that are placed on the map?
Because that's one of the main biggest differences, because there's a lot of in-app purchases that just put around the map.
We see a pretty okayish IAP revenue, so I guess it works to some degree.
Yeah, that would be my guess that's the big upgrade, I guess, from this game.
Yeah, like buying those items, I wouldn't guess that that's like the main bulk of revenue.
I would guess it's just these things.
What do you mean?
It was fan space before.
Save games later picked it up as a publisher, likely after it started performing well in early test of soft launch.
I know it wasn't safe games because I was playing this when it was launched, and I was like, fuck, this wasn't safe.
Yes,
okay.
So it was developed by FanSpace, Fanspace, later published and scaled by Segemes.
Which is auto invasion with Vampire Rifle.
Exactly.
So, okay.
Thank you, ChatGPT, for quick research.
Thank you, ChatGPT.
Well, because I was trying to Google it and it was like, no, it didn't say anything.
So, what's the big purchase moment here then?
Like, what's the conversion moment that you think is working the best?
Annoyance.
That's the biggest conversion moment.
They annoy you to the point where you really want to get rid of the menial labor or you want to
don't want to be flapped with 20 different ads.
I guess
you have to play here.
And I guess in order to get out of this iron grass thing, you mean it cut to level seven.
Have you seen also the shop icon on the on the ground?
Which one?
The web shop icon.
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Hello, what is this zombie?
Love an ad goes invasion.
Minika.
Cause invasion, yes, ghost invasion.
Which we didn't talk about yet.
Which we should, maybe.
I think so.
Or we should do like all the
invasion clones in one episode.
Oh, yeah, that's true.
But this is just so many interesting issues, man.
It's becoming like the ad simulator.
The problem with ad simulator is, as Felix said, that once you figure it out, it's meaningless.
It's meaningless for me to go and farm these resources or whatever.
On pure time, it will just take me much more time.
I would just go here and watch ads, basically.
Exactly.
Doesn't really make sense.
But I don't think the majority of players can actually.
But I think the loop is better.
The loop is definitely better than it was when.
It also makes quite a lot of money.
So,
yeah, with dreamdale with the
come on aperfect hotel and like all these other things it's just like much more enjoyable i guess also how they designed it right like they designed this game with ua in mind because like the suction devices for the tomatoes that's just straight from playwrex ads right and sentry games right yeah and like the backpacks like this is all ua like
i mean it's still what's done now like how would you collect those resources anyway because i mean that's you do it's like every game has the same thing.
I mean, not every game though, it's true.
Yeah, but the but the whole gameplay looks like a yeah, this looks like a
Playless ad, yeah, exactly.
Yeah, Player is a Century Games ad, right?
Yeah, yeah, like the Century Games,
yeah, sure.
Century Games is basically the Playtics ad.
So, come on, man.
Yeah, I don't think we need to play this game anymore.
No, it's just more or less.
Let's look at the metrics, but uh, from an arts perspective, there's so many ads.
Like, I don't even know where to begin.
It's just ads.
Like, every problem that we solve with ads.
But then on top of that, they've sprinkled some interstitials.
Yeah, exactly.
I love it.
Love it.
Yeah.
And also here, right?
Here's a public service announcement, right?
If you're an admon manager in Say Games, LiftOff has a clickable, closable X, meaning that every time you click the X close button on an interstitial ad, you get redirected to a store.
Super annoying.
Fix it.
Fix it.
Also, fix your free ads ads in your row, which is still say games, which should be what, like a backfill rather than just a
backfill or you're doing some kind of cross-promo or like something like that.
But yeah, that's not usually that normal.
Usually you blacklist your own games from UA, right?
So that's not good.
Okay, Felix, you want to do your magic?
Yeah.
53% ad revenue.
53%.
You said 73%.
Yeah.
I forgot.
For IAP, I was missing the states.
And when we started, I noticed that and I added it in my like.
Okay, 53 makes a way, way more sense 70k a day then.
Yeah, so in total, it's earning about 67 to 70k a day.
And the funny thing is, here, right?
I put in again, which I talked about earlier, I put in the banner ECPMs for a similar type of geos.
And I'm just like, why do you bother?
Right?
So,
yeah, 10 rewarded ads, right?
On 60%, I estimated six interstitials on 90%.
So that's 24K a day on rewarded, 10K a day on interstitials.
And then banner, you have 90 probably on this game time, but that means you're earning like $500 to $700 a day.
Like, why bother?
Like, just get it out.
Yeah.
That's right.
Yeah.
Banners are dead.
Like, I don't really get why you still have to do that.
Okay, I'll freeze with that.
But I think the most interesting thing that I saw here from watching a lot of ads is that after pretty much the first eight interstitials that you've shown, you're basically force-fed afterwards the pop-up that says remove ads, which is essentially what we've seen in other games as well.
But this one's just taking it like to the next level.
So every offer is a startup, by the way, right into your face.
Yeah, so when you see an interstitial ad, usually it's followed by remove ads offer.
Like, yeah, there we go.
Yeah, which is probably the most popular approach, I would guess.
Let's go have a look.
Oh, it's
Yeah, so so it could be that, like, this whole revenue that we see here, those 30k a day, uh, whatever, could be just from those ads.
No, it's like that's it,
yeah, yeah,
it's eight dollars, man.
Eight dollars, yeah.
The second one is like two dollars, but Mate, you must you would love to do UA for a game like this, right?
You must have so much creativity with it because it's 50/50, right?
So, yeah, but honestly, I'm not so sure because yeah, I see AI, yeah, yeah, you can you can play that one, it's actually quite nice.
It's a narrative-driven.
The only thing I'm missing here is actually the captions and subtitles because I mean, they're obviously talking.
Yeah, like, what is even that?
It's not Slovakian.
No, that's
Egyptian.
Asian, Egyptian.
AI-Asian.
Whatever.
I mean, like,
it doesn't matter.
Doesn't matter.
Like, this basically means you're
a heart.
It's the second heart.
Second heart.
It's fine.
Don't worry.
That's the heart of the deer that you need to purchase in the game.
For $10.99.
For $10.99.
Because
the thing is here, I mean, this is nice.
Yeah, you can use this because it's almost like a landmower,
not landmower,
load mower,
hyper casual, and all of this, yes.
But conveyor belts, I'm missing them.
I'm trying to say is you're gonna get with all of these kind of
creatives, those players from Player X and Township and all of these basically build on Play Rick's ads?
Which are expensive and with this type of LTV, it's not gonna work.
Yeah, that's my biggest problem.
No ad spec and that is
exactly, and there you go.
So, this would need to have like 100% conversion, which we might see except the ads are really, really annoying.
So annoying to the point that it's really high conversion, yeah, like what's your conversion to Nova Spec, like 99%
honestly?
Like, all ads are beautiful, but not this.
but not all of them.
Yeah.
Oh, exactly.
But not all of them.
Yeah, exactly.
Yeah, I mean, they do run, like, basically, it's almost everything, right?
Which makes sense.
But literally, this is the whole like ad monetization archetype.
Like, we know you to the point you buy no ads.
You buy no spec.
Yeah.
And.
So it's basically the game.
It's basically.
Not really.
I mean.
Look at the backpack up there doesn't make any sense, whatever that is.
Older build.
Yeah.
But yeah, the playable is definitely there, and we have this which
we don't have already hospital or Egyptian alien grandpa.
Yeah, there's all there's another playable
Unity.
I mean, it's like kind of speed up, sped up a little bit, but yeah, I mean, all of them.
Do they even ever ever ever end up in the same as play rigs as?
I mean, like in resource overload, or
do they end up in a failed state?
Because that's what it seems to me.
That looks like that one, the Indiana straight-ahead.
One sec, I have somewhere the other ones, but okay, let's see.
This one?
It's the same thing that we saw before.
Yeah, if you go down, if you go down, this one.
Oh, I thought it was gonna be a river that's flowing down.
No, no, no, no, no, no, no, it's nothing else.
I mean, they have quite a lot of different creatives, but this is all what you already saw.
It's some AI stuff.
It's like the same thing.
This is super slow with actual nice music, but again,
it's upgrades, subgrades, resource upgrades, and other playable, and replayable, and all of this, and this is all so.
So, but that's like uh, how is it called?
It's like something like this.
It's not exactly the resource overload, but it's slightly kind of inspired by the golden goblins from the past, I think, and all of the different things.
But still, like this, they have very similar ad that
Township is doing, actually.
Not exactly the same, but like this is a nice um voiceover as well, but that's pretty much it.
There's the farm music, kind of,
and this is basically this
township.
Yeah, this is player.
This is the only option.
Notice the isometric angle of the
same, yeah, it's exactly the same.
It's exactly the same.
There is the yeah, there's
the layout, yeah, the X overload, and exactly like the upgrade, like hiring new a new person and 30 seconds.
But if you really want to go towards that township and it's your terminal, it's going to be one minute long and it's way more complex.
Like, this is kind of like a township from which version, which version, yeah, like
a noob versus pro version.
So, this is the loop
version.
I think so, because
the township ad and that's why they're not having like 50k downloads a day, exactly.
And also, what we found out in some of the 25k downloads a day.
Yeah, some of the previous conferences where we
talked with different people that
those longer ads were really, really crucial for different games and not only like videos, but also playables.
So, I mean, the length is very important.
because it's complex.
And again, as we talked about, the short drama and this 18-minute long videos, it pre-qualifies to users.
So in 30 seconds here, wherever was it, here,
I mean, I don't think it's just does the job.
Same as the player extension.
Exactly, yeah, exactly.
Exactly.
I mean, it's slow poly, so it makes sense.
It might be very good traffic.
Here, come on, man, like you can do better.
I mean, this is this is a U AI UGC from 2024 or 23.
I mean, come on.
I think that this is actually this is actually pool day because of the
style of the captions.
Okay.
It's like AI, yeah.
Yeah, it is AI, you just see like literally, but this is a very old one.
You can do way better.
I mean, this is a nice,
nice AI kind of
you can do, you can do better here as well.
So, right, this is why I don't think it's actually like does the topic exactly the same as the township, although it's on a very good trajectory, I guess, but not quite there.
Not quite there.
Can you go to the Say Games portfolio?
Because one of the interesting things is by IAP revenue, this is number one in their portfolio for the last 30 days.
But if you go to the ratio for IAP to downloads ratio, like this is performing quite well.
I see.
Yeah.
If you go on downloads, just click above, and then you can basically do the last 30 days.
And then you can see
and scroll down.
And then collapse all.
And then you'll see if you go by revenue, a little farm story.
I mean, if you go by downloads.
vehicle, vehicle,
then you have the tower tower destiny survive, which is fuck man, like it's five million dollars in last 30 days.
Yeah, but that's probably gonna be 70% on revenue, right?
Yeah, but still, yeah, but still, that's that's insane.
Do you have all these different?
Oh, you lost
that's my what's that dreamy dreamy room or what dreamy room, yeah, and they coralize the same thing.
Chainsaw Jewish
King added our friends from Walt Complete
Tower or Tower.
IIP revenue, you think?
Yeah,
3.4 million.
So, this is interesting.
Impressive ratio so far, right?
You have to check this, like Black Tech from Wall.
Like, oh, this is a very old game.
Yeah.
And also, Wastelands Life Survival Idol.
I mean,
where's the inspiration coming from?
I wonder.
Isn't our friends from Mastoti?
So, I don't want to get involved.
No, of course.
I know.
I don't care that much.
But still, yeah, last three days, growing quite nicely.
At least, like, if this is just like another 50% on top of this, nice.
That's pretty nice.
But again, like, the downloads say, say,
the story.
It's not cheap.
It's not cheap.
Yeah.
Definitely not cheap.
Like, that's the comparison between Tower War and this Tower War does 100k downloads more.
Yeah.
Yeah.
100k, you mean 3 million more?
No, I mean, like, every on a daily basis.
Yeah, 100k per day, 3 million per month.
Yes, simple math.
Thank you very much.
But yeah, I mean, so that's that's how like how much more expensive this gets.
Even with like the low pole EI kind of style and everything.
I mean, like player X ad.
It's
you know, it's incorporated in the game.
So,
you know, it's a it's a nice farming game with all the all the UA tricks in the sleeve.
And I think like that kind of definitely, definitely helps because if you didn't didn't have those, this would be way more expensive.
That's way more expensive.
63% revenue US, that's all the people buying the NOAA thing, I guess.
Yes.
But then you have all the tier one traffic there.
Germany, Australia, Canada, Japan, France, Switzerland.
Okay.
It's nice to see a game that we're reviewing that's 50-50.
Yeah, finally.
Yeah, it's been a while.
It's been a while.
Let's see what's, I mean, it's basically everything is new.
What was the television game doing, by the way?
I wasn't able to see it in the in the chart there.
One sec, not even on the account.
It should be, I don't see it here, so okay, nope, invasion.
Let's see,
yeah, okay, say games
early days.
What do you mean early days?
Like, this is an old game, see, 2024
here, go by day and and stack, okay.
So, it means they just launched it.
I mean, they just launched it on like start scaling or go go down
Saigon's portfolio.
Oops,
there's the shark fin.
Ah, yeah,
yeah, I think it's just like if it's up store, which I think it's gonna be.
Yeah, look,
oh no, it's just yeah, it's just let's call it a global launch.
It's shark fin, yeah.
Oof, man,
interesting goes invasion, yeah.
Goes invasion.
Thank you.
Yeah, that's kind of downwards.
Revenues.
Ah, I don't know.
Now I know I we didn't talk about it yet.
Anyway, yeah, okay.
Anyway,
we talked enough about that, yeah.
Do we think that this will scale?
Because after this, it seems to me this cannot hit that uh viral growth as Dream Deal or Microsoft.
I've never seen a game that scales with IAPs and ads where the number one IAP is remove ads.
Yeah, I mean, yeah.
Do you mean like games that's based on its annoyance model?
Yeah, but it's just like, you know, like right now in this landscape today, like you really need IAPs and ads together.
But games that just have remove ads as the number one IAP, they tend not to scale.
Because basically after you remove the ads, then it's like what else are you going to do?
Yeah, like that's the automation.
The RTV doesn't grow afterwards.
Yeah.
That's that's pretty much it.
Yeah, because it needs progression layers and shit, which they don't have.
When you remove ads here, like, what's the friction?
It's running around, but then, like, you speed up, and then you're like, oh,
that's it.
Yeah,
you're running around.
Yeah.
Yeah.
Let's see, one sec.
Since they're very good friends with Apple, in at least, I think.
Yeah, one, two, two.
Oh, hello.
Dog.
Hello, doggy.
Hello, doggy.
It's only two playables, but they're new.
Okay, so I would assume, yeah, they're more.
One, two, okay,
three.
Yeah,
I it's looks like it's still kind of super early.
I mean, it is early, it's yeah, it is early, but still, I would assume like when this is growing, and it is, then it's gonna be a little bit more creative.
Yeah,
not even on uploading, so yeah, let's see.
My perfect hotel
still does 150k downloads a day.
Hello, that's that's that's really insane.
10k US, I would love that.
Okay.
That's I take that back.
I take that back.
All right.
Yeah.
Yeah.
Enough of this.
Enough of this.
I think it's it's an interesting case.
Did you say anything else?
No, I think it's an interesting case, obviously, but
uh but yeah, but that's that's pretty much it.
That's pretty much it.
So it's basically it's fifty fifty even though it's not the hybrid that we wanted to see.
That's
the area.
Hybrid you wanted to see.
Alien invasion, of course, that's what I want to see.
Yeah, yeah.
That's That's the healthy ad at 50-51.
They scaled, what, 8 million a month or something?
Yeah, it's gone down a lot since then.
Of course, that's why everybody's copying it because there's space with that mechanic and nobody has been able to do it yet
properly.
So we'll see.
Right.
Thank you very much for listening.
Happy farming.
Happy farming.
Happy ad watching.
Happy ad watching.
Happy ad watching more.
Yeah, happy ad watching more.
If you're curious if your ad, what network is served from, send me a message.
I'll guess it.
100% of the time.
I don't miss.
you don't miss yeah we'll see about that
thank you please uh share comments in the in the comment section video and join the slack channel don't forget but don't forget about that thank you see you next time bye-bye